Tobacco Documents Online

COUPON REDEMPTION CENTER P. O. Bo% 1600 ELM CITY, N. C. 27898 919-236-4061 Dear Retailer: Please be advised that the coupons that you recently submitted have been held at our Redemption Center because it appears that they were not redeemed in accordance with Lorillard's coupon offer. Our Redemption Center maintains a large staff of experts who review each submission of coupons to guarantee that the coupons have been redeemed in accordance with Lorillard's offer, which covers one coupon per pur- chase. It has been our experience that many times the owner of a business is not aware that certain of his clerks, from time to time, will clip coupons from publications and then take the cash for their personal use. Also, occasionally retailers will misunderstand Lorillard's offer. For these reasons we have decided to make an exception in this case and are there- fore enclosing a check to cover the coupons which you submitted (check i-` in the amount of $ ). However, we urge you to properly instruct your employees with respect to handling Lorillard coupons, for the benefit of your cigarette sales program and our interest as well. We will not make payment to you in the future for coupons which are not redeemed in accordance with Lorillard's offer. Thank you for your cooperation and interest in our products and you may be assured that we stand ready to process properly redeemed coupons that you submit as promptly as possible in the future. Sincerely, "rC[.~CI Li.i.i.l..Lf.- It Cindy Norville Supervisor Inf:rmation and Review C:J/dj Enc. 6 1