Lorillard
Audit of Couponing Visit to Donnelly Marketing Elm City 820400. Loews Corporation Internal Audit
Fields
- Author
- A, N.
- B, M.
- Caine, A.J.
- E, M.
- Harris, A.
- P, J.L.
- S, M.
- B, M.
- Type
- REPT, OTHER REPORT
- Area
- LOEWS INTERNAL AUDITS (LIA)/BASEMENT GMP
- Site
- G131
- Request
- R1-002
- Named Organization
- Donnelley Marketing
- Lady Com
- Lorillard Sales Force
- Lady Com
- Named Person
- Crisp, L.
- Donnelly, R.H.
- Lawless
- Tatulli, J.
- B, M.
- Caine, A.J.
- E, M.
- P, S.
- Donnelly, R.H.
- Date Loaded
- 18 Dec 2001
- Master ID
- 89723164/3281
Related Documents:- 89723167 Donnelly Marketing Coupon Redemption Service
- 89723169 Loews Corporation Table of Organization Lorillard Marketing Marketing Services Chart Ix-B-2 811000 L-707-10-81
- 89723171 Untitled Document 89723171
- 89723171A Store Coupon Save $1.00 on A Carton of Kent Kings of 100's
- 89723172 Untitled Document 89723172
- 89723172A Save 25 Cents on A Pack or Carton of Today's True
- 89723173 Untitled Document 89723173
- 89723173A Save $1.00 on A Carton of Max 120's
- 89723173B Save 25 Cents on Max 120's Pack or Carton
- 89723175 Media
- 89723178-3179 75 Cents Off on A Carton of Kent Kings or 100's
- 89723180-3181 Lady Com
- 89723182 Untitled Document 89723182
- 89723183 Save 25 Cents on A Pack or A Carton of Kent
- 89723184 Save $1 on A Carton of Today's Kent
- 89723186 $1.00 Off A Carton Newport Lights
- 89723188 True Savings. Only 5 Mgs. Tar and A Taste Worth Smoking.
- 89723190-3190A Kent Golden Lights. Save 25 Cents on One Pack of Kent Golden Lights King Size or 100's
- 89723192-3194 Save 25 Cents on One Pack of Today's 5 Mg. True (Regular or Menthol). $1.50 Off on A Carton of Today's 5 Mg. True
- 89723196-3197 Kent America's Number 1 Selling Tar. Save $1.00 on A Carton of Today's Kent America's Number 1 Selling L Ow Tar.
- 89723199-3200 Save 25 Cents on Max 120's Regular Menthol Pack or Carton
- 89723201 I Thought About All I'd Read and Said to Myself, Either Quit or Smoke True. I Smoke True.
- 89723201A Save $1 on A Carton of True. The Low Tar, Low Nicotine Cigarette
- 89723203 Special Offer From Kent Golden Lights
- 89723203A Thanks for Sending in for Our Special Offer. Now, Here's $ 1.00 That'll Buy You A Lot of Pleasure.
- 89723205 True S.S. 25 Cents Off Pack 771002 Circ. 55,000,000 (2.5 Percent)
- 89723207 "Attachment "D" S.S. Liability
- 89723209-3210 Lorillard Coupon Redemption Agreement
- 89723211-3218 Coupon Redemption Services Agreement
- 89723219 Coupon Release Notice
- 89723220 Untitled Document 89723220
- 89723221 Coupon Redemption Check Register
- 89723222-3224 Coupon Redemption Report Report Date 811000
- 89723227-3229 Coupon Clearinghouse Agreement
- 89723231 Donnelly Marketing - Elm City Processing Flowchart
- 89723233 Untitled Document 89723233
- 89723235 Untitled Document 89723235
- 89723237 Untitled Document 89723237
- 89723239 Untitled Document 89723239
- 89723241 Untitled Document 89723241
- 89723243 Untitled Document 89723243
- 89723245 Untitled Document 89723245
- 89723248 Untitled Document 89723248
- 89723250 Coupon Redemption Center Invoice Control Sheet
- 89723252 Save 25 Cents on the Pack of Your Choice
- 89723253 Free Pack of Triumph When You Buy A Pack.
- 89723255-3256 Work Sheet Value Code Report
- 89723257 Prorate Summary Report
- 89723259-3261 Value Code Report
- 89723263-3267 Lorillard Coupon Redemption Policy Manual
- 89723268 Untitled Document 89723268
- 89723269 Untitled Document 89723269
- 89723270 Processing Flow Chart (Condensed)
- 89723271 Untitled Document 89723271
- 89723272 Untitled Document 89723272
- 89723273 Untitled Document 89723273
- 89723274 Untitled Document 89723274
- 89723275 Untitled Document 89723275
- 89723276 Untitled Document 89723276
- 89723278 Untitled Document 89723278
- Litigation
- Feda/Produced
- Author (Organization)
- Loews
- Lor, Lorillard
- Characteristic
- HAND, HANDWRITTEN
- ILLE, ILLEGIBLE
- MARG, MARGINALIA
- PARE, PARENT
- ILLE, ILLEGIBLE
- UCSF Legacy ID
- ivv98c00
Document Images
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Septenyer 14, 1977
0 Ns. L.~vcrnc CrisL
'I'he
1000 Rcuhan II. Donuelley Corporation
Iloturcllcy Driva
3'-1 7
2 31 71
CLn Cily, Nort, Carolina 2 1698
Dear
1'he Lavcrnc:
followiuy ara ueLails coneerniny a coupon being ofEcred
for:
iCENT
Job Coupon ]ssue (000) Expiration
Go. Coale V<iluc AlcChud Date Area Circ. D.tLc
215 233 1.00 Off Cartovi SS-ROP 11/13 Select 4,655 5/31/78
234 Parade 1y,758 "
235 11/20 Family weekly 11,306 "
236 11/6 Sunday Waivcr 14,854
50,573 4btal Circ.
Estimated Redempti..on - 3%
N 6T,~
r
TOr
ct cr(J
~----_----~-_
~ ~1 S
n a Carton YE~RS OFACL C~n f~r purchase and ]p YFl2SONriI 30, 1978
ren present¢d bv outslde ag n<y r F feyuese This coup n is
~ O a Lim ~~ r stricted. O((er good only in U S1a e e nrohibiled, taxed or
Save Dealev Vou are autho ved to give the -
£6Z 340J
- the f
a
d ~?
KE NT -
nvoices provingmrchase of suffic ent saocke..~th
~....3 aqE 90 days ro cove.r cou
f
.'nn I1:n,^.'1' J.n11 :{'PIA:1'I
NYIJ Yr11:K,.IJ.Y. IlnlI l
ce value off your regular store ~rson presenting this coupon
IUD's. U Prke of a cartoon of KentrKing
poncomplianceu~ithlhetermsoffhisoffeqy uunllhe g
`hee face value pUUS 5e0 handting allo.v nce. This coup n r
de
med by yo di tl
y on
rlye
n
na
ry
y,~,iB LNld
~ioar and
assig ed I
n
ponst bh
th lt
u voideas se sown
w
--- STORE COUPON-_-_ J
~_----=------ ---- ~_~
I~ + CODE233 rnebrandfsmokamostoffeni
ualue 1120 - onsumer must paY anY aPPlicabie sales ax Casf
~ o n$~ f Kent Or1~Q5 tion 1496i, n EI,m in,voin Gty, 1C- North Presenlation of th-ic coupon to
Lonllard f.....
emp-
~ fraud_ F g mola4on of any of the tem~s of ahis oHer shall conslttute
or redemp5oq maii coupon to Lonpard CigareHes
' Caro
llna 27898 _ P_O. Box

®
Tear otl and redeem this coupon k
Kent Golden Lights
06L=6B
~. ;U
k 9.ll~T.~.~e-
~-:A.:, ti~a:.:. . .. ..
a
250 SroraaouPon 250
- EB1300J
IM
on'6ne dck df
Kent Golden Lights
King Size or1005
CODE10]
/r9kcia ', ~

0
Cv
Dear Laverne:
September 14, 1977
q1 I qI-~-1
8`-f7.Z31 7!
The following are details concerniny a coupon being offered for: KENT
1 V1SC I UU~..e.
_ _
Area (000)
Circ.. Expiration
. Date
Select 4,655 5/31/78
Parade 19,758
Family Weekly 11,306
Sunday Waiver 14,854
50,573 Total Circ.
(r
K- IJI SaVe Dealer: You are authorized to ~Z 3aOD
. - th f qve Ih
Ms. Laveruo Crist : .
Thc Reubf,n 11. Donnelley Corporation
1000 Donuellcy Drive
Elm Cily, North Carolina 27898
Job
No. Coupon
Code
Valuc
Method Issue
Date
215 233 1.00 Off Carton SS-ROP 11/13
- 234 "
235 11/20
236 11/6
Estimated Redemption - 3%
/UUTc Tk ~
a
{Je~-~a~~c
~ %/
.y- /OlY
~ ~Crc,G'rr« 6y ~~,
- _.~~..~a~..~.....~ S~
.
C
value 1/20 of 1C. P onsumer must pay any appticable sales tyx ~
tion in knouri r~en~Kon of this coupon to Lonllard for redem
fraud.F.,..,,,ni9~olationofanyotthetenns.,(no....«__-; , p-
'lllii i.,ttlll~~<(\,U ('nFll'1\ilY
ttnn i:n:7r t2~vl a'PIaa;9'
NISIJ Y(11tK,. D1.Y: i(tt117
ee ace vaiue off your regular store price ~o{a presenting this coupon
th~fa evalue~plus 5C hand~lina alk~ao this offe(; you will hetrefupded
redpo,.,,,,! ~...
assi9ned] lnvoices W1O1 r'onttard and may not 6e transferred~
- eKr~ s,~T . ~ 90 days to cover counnn9 pu~ase of suHicient stock wfthi,
e:,
(~~-r~~ I othenuise rese9cted. Offeoutside agency or where prohibi ed~ofa~d or
Limited to one cou good oniy in U_SA: vxpires qpri] 3Q 1978.
YFA(2
~n ~r purchase and TO PERSO
S OF qGE
~/'\` `+reS~ OIlUUS 1446, Elm Ci [yman coupon [o - "` "'an consettute
hJ. orth Carolina 27898. Lonllard Cigarettes, P.O. Box
0`~J CODE 233 - 1e vrana 1 smoke most offen i
~L~~~.~......./a.~~.~.~.
, S1ORE CpUPON.--------w

ave
-~,
IUUE ~
~~ I smg.Tive'
~ ' (RegolarorMentLolD
-- j
STORE COUPON
~aaia ___ __- - _- - - - _
' ' //~CUTTHISCOUPTOWARDTHEPUFCHABEOfAPACKRA250 &~VINOTi
True 5mg.Coupon
P.O. Box 2140
HILLSIDE, NEW JERSEY 07205
PLACE
STAMP
HERE

Rurrrrrr ~ .
00
mm
'R
Z
SaaKms-n
00

;
StoreCougRn e9tsaoD
2vC~ 1
Save
on Kent Golden Lights !
Tar and nicotine levos_ r~,
Compare your 1OOmm brand
with Kent Golden Lights 100's
~
Onty lomfl tar. Yet taVe so 9aaC W u vron9 belle. e the n u mben.
FTC Report Dec.'76
Regular100'a MG
TAR MG
NIC
Menthol 100's MG MG
TAR NIC ~7
~
Kent Golden Lights 10 _ 0.9°
- Kent Golden Lights 10 0.9'
Vantage
11
0.9°
Merit
12
D.93 N
Merit 12 0.9° Salem Long Lights - 12 0.9' (~
Parliament 12 0.9° Virginia Slims 15 0.9 p ~
Winston Lights 14 1.0' Siiva Thins 16 1.1
Virginia Slims
16
0.9
PaIlMall
16
1.2 ~
Tareyton 16 1.2' Eve 17 1.1 Q
- Silva Thins 17 1.2 1.&M 18 1.1
L&M
17
1.1
Salem
18
1.2 ~
Viceroy - - 18 1.3 Kool - -
18
1.3
Raleigh 18 1.3 Belair 18 1.3
Marlboro 18 1.1 Benson & Hedges 18 10
Benson & Hedges 18 1.0 Winston 19 12
Lark 19 1.2
Winston 19 1.2 Lowestotallhrandssold 0.5 0.05
Pall Mail 19 1.4 °FTC Method

- -
~mai-
CUTALONGDOTTEDLINE
flegular and Menthal:
5 mg. "tar;" 0.5 mg. nicotine
av. per cigarette. FTC Method. ',
mLaNno~is7s
Warning: The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.

i i:./V:I' It1i.1 :i'LKI..I!.I'
J VI>lai, H.V, 1/II11'/
January 5, 1978
Pi:a. t.. r nc Cr~~C
I91c Itcrllnn IL Do/ulcllcy Corporation
11i00 Drnnlci11y D11v1
Glln City, NorCh Carolina 27(3]8
$y7231 73
Ucnr Lavcanc:
on being
u offered for: Max
'1'Ile p
followieg are deCails corncorning a co iration
x
]ssue (000 p
) E
Joh Con~,nn
Trea Circ . Date
N.- Codc Valuc I~cUIOi DoCe
,
639 4959 _
25t Off Pack SS-ROP 2/15/78 Seleat 1O,'J'] 7 8/31/78
647 4060 $1.'Yr) Off SS-B/B 2/15/78 Selec t Wi11
Advis 5/31/79
e
Carton
Q!
~
~
Job No- 639 - Estimated Redemption - 3% W
N
~
J ,- n,aon,ntion - 50%
~
-~`. -~ STOqE COUPON 090 V 3000
dF1@~~1~.'JQl0®/V A CARTON OF MAX 120's
CODE 4060 STORE COUPON
E you
I>ekaCarton
low
TOTHE CONSUMER; CAUT/ON! W nT¢mpar.assyour tl¢aler try asking M1im lo retl¢emcoupo~:
w.1M1OU1 making Irye requiretl purCbase. He mu51 retleem coupons Propr!r1Y lo gel bis mo
back.REMEMBER.cOUponser¢gOOUOnlyonll~¢brantlscalley(p.qnv~'~Wner fs¢constitu:.Irautl. DEALER: YdU
ar¢ aulM1Or~zed to 9we tb¢ person pree¢nt~n9 tryiycoupon h¢ }ace va/u.
OflyOU,r¢gdaator¢Oriceo/apackorGartOndMA%.Uponeompl~a',,C¢rvitbtb¢fer Olib..
ott¢r, yoV Will Ge ,elundeC the face valu¢ plus 5¢ bantllln9 allowaLie. This <ouMan may um
bC rea¢¢n~¢a by vou mrecYy wifn Loneam anrl mar np} ce i2nslenM d a si~qno.1 Invoic¢c
PrOVin9 pNtM1as¢ ofsuffiCranl slOCk wilryin the last 9, Cays lo cov¢r coupons r Yst be sbOwn Or.
requesl. Thi5 CouUOn 6 vOfq wM1en preg¢ryetl bY oulsitle gency or aM¢.e prMibn¢tl. a.e,
or dberwise resrcyetl. OXer 9oor1 only in USA.; e+pees AUGUST 31, 1970 . Umr1eC lo nne
coupon per purcbase arq TO PERSONS OVER 21 YEARS OF AGE. Consumer musl pay any
aopkCablE sales laa<. Casn valu¢ 1/2D0/16. FYCS¢nlation d fbis coupon lo Lonllard lor r¢r]Cmp
tioninknowingvidal~ondanyoflbetermsdlbisdl¢rsM1allCOnst~lule/rdutl E fr tl
n
w~
.
O
\., miil COUppn to LORILLARO Ciqar¢Ites. 10. 6Uw li1G. Elm C/ty. Nortb Carolina 3>893.
i/7 . CODE 4059
y?"f 7a3!'138
V~
~~
~~ Of! Z2~5
S
nred .~ny
" . . . . ~ ~ . . . . . . .1 . . ~ . Y . m . ~
~
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6S04 d000
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