Lorillard
Audit of Couponing Visit to Donnelly Marketing Elm City 820400. Loews Corporation Internal Audit
Fields
- Author
- A, N.
- B, M.
- Caine, A.J.
- E, M.
- Harris, A.
- P, J.L.
- S, M.
- B, M.
- Type
- REPT, OTHER REPORT
- Area
- LOEWS INTERNAL AUDITS (LIA)/BASEMENT GMP
- Site
- G131
- Request
- R1-002
- Named Organization
- Donnelley Marketing
- Lady Com
- Lorillard Sales Force
- Lady Com
- Named Person
- Crisp, L.
- Donnelly, R.H.
- Lawless
- Tatulli, J.
- B, M.
- Caine, A.J.
- E, M.
- P, S.
- Donnelly, R.H.
- Date Loaded
- 18 Dec 2001
- Master ID
- 89723164/3281
Related Documents:- 89723167 Donnelly Marketing Coupon Redemption Service
- 89723169 Loews Corporation Table of Organization Lorillard Marketing Marketing Services Chart Ix-B-2 811000 L-707-10-81
- 89723171 Untitled Document 89723171
- 89723171A Store Coupon Save $1.00 on A Carton of Kent Kings of 100's
- 89723172 Untitled Document 89723172
- 89723172A Save 25 Cents on A Pack or Carton of Today's True
- 89723173 Untitled Document 89723173
- 89723173A Save $1.00 on A Carton of Max 120's
- 89723173B Save 25 Cents on Max 120's Pack or Carton
- 89723175 Media
- 89723178-3179 75 Cents Off on A Carton of Kent Kings or 100's
- 89723180-3181 Lady Com
- 89723182 Untitled Document 89723182
- 89723183 Save 25 Cents on A Pack or A Carton of Kent
- 89723184 Save $1 on A Carton of Today's Kent
- 89723186 $1.00 Off A Carton Newport Lights
- 89723188 True Savings. Only 5 Mgs. Tar and A Taste Worth Smoking.
- 89723190-3190A Kent Golden Lights. Save 25 Cents on One Pack of Kent Golden Lights King Size or 100's
- 89723192-3194 Save 25 Cents on One Pack of Today's 5 Mg. True (Regular or Menthol). $1.50 Off on A Carton of Today's 5 Mg. True
- 89723196-3197 Kent America's Number 1 Selling Tar. Save $1.00 on A Carton of Today's Kent America's Number 1 Selling L Ow Tar.
- 89723199-3200 Save 25 Cents on Max 120's Regular Menthol Pack or Carton
- 89723201 I Thought About All I'd Read and Said to Myself, Either Quit or Smoke True. I Smoke True.
- 89723201A Save $1 on A Carton of True. The Low Tar, Low Nicotine Cigarette
- 89723203 Special Offer From Kent Golden Lights
- 89723203A Thanks for Sending in for Our Special Offer. Now, Here's $ 1.00 That'll Buy You A Lot of Pleasure.
- 89723205 True S.S. 25 Cents Off Pack 771002 Circ. 55,000,000 (2.5 Percent)
- 89723207 "Attachment "D" S.S. Liability
- 89723209-3210 Lorillard Coupon Redemption Agreement
- 89723211-3218 Coupon Redemption Services Agreement
- 89723219 Coupon Release Notice
- 89723220 Untitled Document 89723220
- 89723221 Coupon Redemption Check Register
- 89723222-3224 Coupon Redemption Report Report Date 811000
- 89723227-3229 Coupon Clearinghouse Agreement
- 89723231 Donnelly Marketing - Elm City Processing Flowchart
- 89723233 Untitled Document 89723233
- 89723235 Untitled Document 89723235
- 89723237 Untitled Document 89723237
- 89723239 Untitled Document 89723239
- 89723241 Untitled Document 89723241
- 89723243 Untitled Document 89723243
- 89723245 Untitled Document 89723245
- 89723248 Untitled Document 89723248
- 89723250 Coupon Redemption Center Invoice Control Sheet
- 89723252 Save 25 Cents on the Pack of Your Choice
- 89723253 Free Pack of Triumph When You Buy A Pack.
- 89723255-3256 Work Sheet Value Code Report
- 89723257 Prorate Summary Report
- 89723259-3261 Value Code Report
- 89723263-3267 Lorillard Coupon Redemption Policy Manual
- 89723268 Untitled Document 89723268
- 89723269 Untitled Document 89723269
- 89723270 Processing Flow Chart (Condensed)
- 89723271 Untitled Document 89723271
- 89723272 Untitled Document 89723272
- 89723273 Untitled Document 89723273
- 89723274 Untitled Document 89723274
- 89723275 Untitled Document 89723275
- 89723276 Untitled Document 89723276
- 89723278 Untitled Document 89723278
- Litigation
- Feda/Produced
- Author (Organization)
- Loews
- Lor, Lorillard
- Characteristic
- HAND, HANDWRITTEN
- ILLE, ILLEGIBLE
- MARG, MARGINALIA
- PARE, PARENT
- ILLE, ILLEGIBLE
- UCSF Legacy ID
- ivv98c00
Document Images
i
A WIT DATE OH F[NIOD
\
CONTENTS OF THIS BINDER
QlffCic/PT/o.~ Y
. ABCODNTANTS (ON SECTION OF WORK COVERED EY THIS EINDER)
"aux/ rT. nA.,d.rr ~AveJ
AAAA-~ y,2- 464hv
BEVIEWED BY:
[NIOR ' ANADER .
LOEWS CORPORATION
INTERNAL AUDIT
DIRECro
!
89723164
;

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un i;nrrr ~:'a,t :rna;itr
lnad ~~ln:r:, u.r. il;uri
May 17, 1977
Ms. ].avornic Crisc
'Phe Rcubc:n II. Donnclley corporation
1000 llounel.ley Drive
Elm CiLy, North Carolina 27898
Dear Laverne:
MAY 19 RECb
The following are details concerniny a coupon beiny offered for: TRUE
Job Coupon 7ssue (000) L'xpiraCion
No. Cn(3r. Value ;;et.hod 1)aLC Rrca Ci rc. Datc
115 585 25¢ Off Pack MCA Co-op 6/6/77 Selected Mar7cets 29,723 12/31/77
84-7 23~ `J'~
Estimated Redemption - 2%
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,i'hc Rc~~bcn 11. Douncllcy Corporafiou
looo uol.nollcy urivo
liLn Cily, North Carolina 2789ll
DCar Lalvcrlle:
May 17, 1977
MAY 1 9 REc'o
Phe £ollowilig are deLails concerniuy a coupoai bciny offered for;
Jo5 Coupon
No. o.lc Vn
115 585 25fi Off Pack
Jssuo
U.~LC I,cc:~
MCa Co-op 6/6/T]
(ClUll)
TRUE
ExpiraLion
Ci rc. U., Lc
Selected Marhets 29,723 12/31/77
d4-7 23~ -1-~-
Estimated Redemption - 2%
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VICE PN68IOENT-AOVERTISING & BBANO MANAGEMENT
LGEWSCORPO'RATION TABLE OF ORGANIZATION
LORILLARO
TI
Q MARKE
MG
MARKETING SERVICES
CHART IX-B-Y
MARKETING OCTOBER,19S1
SERVICES L&071G81
OIRECTOR
C.Totl
BRAND PROMOTION
MANAGERS
J. Lambudo
8. ftpid
J. Taulli .
SALESPROMOTION
OIRECTOR
P. Lcwlou
GRAPHIC GRAPHIC CHEWING TOBACCO MED IA
PR00UCT10N ART & DESIGN PURCHASING OUT-O FHOME
MARKETING
MANAGER MANAGER MANAGER MANAGER MAN AGER MANAGER
E.LUndberP R. O,Blniu J. Parvolo H. C.rtoll R. Sm ollin S. MaMoy
FIELD
PROMOTION REPRESENTATIVES
MATERIALS ASST.BRANO
l
Li
d
V
BUYER MANAGER n
s
.
ey R. Rawell
E.Min~i J
MRnkh
0. Olumn C. Gxdn .
R, Budyers
69LCUA68
STAFF
/11
STAFF
17J
AGER
uceiu
MA
L.
STAFF
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NI<W Y'LtY., N.Y. 1 110
1 1) . 7"
January 5, 1978
t.t;. I.ac,ruc u: i ;P
'/9ic kouh.n 11- DoiinclleY Corporetion
lI1nO lcy Drivc
Glm CiLy, NorLh Caroli1ta 27H13&
llcar L.vCrnc:
'1'1ie folloWing are deCails coucerniuy a
Job Cot~l'nn
N Codc
639 4059
64'7 4060
ssue
Valuc t~cLhod U~ee
coupou
$q'7Z3173
beiny offere<9 for: Max
(00p) Expirition
ll~be
i
rc.
prE.;t C
25t Off Pack SS-ROP 2/15/78
Off
Carton
SS-B/B 2/15/78
Select
Select
/Q~-7
$
--A
8/31/78
Will 5/31/79
Advisc
Job No- 639 - Estimated Redemption - 3%
. . . _,~ n,~,a~,mntion - 50%
J ~ ------__
If you
N
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_ _ - J:e : . ..... ..
~~ I~`. ,~ STOFE COUPON 090b 3000 ~.r
`{/ ~ dy"~09 e - /.'JQ1Q ®L V H CAR/ v=I'i9 OF MAX 120's '
GUIIOrv~ pa~~
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CODE 4060 sroae couao

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IN
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D
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DS
MEDIA
DESCRIPTION
BB
BRK AD
I-CRS RF
C NSP
NAME
Bounce Back
Broker Ad
In Pack Cross Ruff
Newspaper Co-op
O-CRS RF - On Pack Cross Ruff
o`i Direct Mail w/Out Sample
IXM W/SAM With Sa[ple
11M S Direct Mail Solo
FS FSI
H . HO SP.M
Free Standing Insert
Hand Out W/Sample - - -
H HO Hand Out W/Out Saa[ple
HU ffiNiI Heavy User.Market Couponing
I IN PK In Pack
IR INST R Instant Redeemable
M MAG Magazine On-Page
MI MAG INS Magazine Insert
N NSP - Newspaper R.O.P.
0 ON PK On Pack
MAG P/U Magazine Pop-Up
PR CR . Custoner Relations
S S5 Sunday Supplennent
SC SON COM Sunday Comics

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PREPARED 8Y~
DATE
REVIEWED BY
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Kodak introduces
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Color you can get only
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fore your eyes. Like magic. It's completely automatic. no
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Close up or far away-
focusing's a snap.
Kodak's "Zooming circle"
helps you get sharp. clear
pictures of your favorite
people because it lets you
set the focus quickly and
easily. n,eyw-,mPraWv,pI~
m r

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,
,
SOMETHING
DIFFERENT
IN D.C.
FOR KIDS:.
5 INTRIGUING
IDEAS
I
MADRID: A GUIDE
FOR FIRST-TIME
VlSITORS
CAMPING IN'
EUROPE: '
TI'PS..FROM
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HOW TO. TAKE
~ ~' BETTER TRAVEL
PHOTOS
AN ARMY
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Septenyer 14, 1977
0 Ns. L.~vcrnc CrisL
'I'he
1000 Rcuhan II. Donuelley Corporation
Iloturcllcy Driva
3'-1 7
2 31 71
CLn Cily, Nort, Carolina 2 1698
Dear
1'he Lavcrnc:
followiuy ara ueLails coneerniny a coupon being ofEcred
for:
iCENT
Job Coupon ]ssue (000) Expiration
Go. Coale V<iluc AlcChud Date Area Circ. D.tLc
215 233 1.00 Off Cartovi SS-ROP 11/13 Select 4,655 5/31/78
234 Parade 1y,758 "
235 11/20 Family weekly 11,306 "
236 11/6 Sunday Waivcr 14,854
50,573 4btal Circ.
Estimated Redempti..on - 3%
N 6T,~
r
TOr
ct cr(J
~----_----~-_
~ ~1 S
n a Carton YE~RS OFACL C~n f~r purchase and ]p YFl2SONriI 30, 1978
ren present¢d bv outslde ag n<y r F feyuese This coup n is
~ O a Lim ~~ r stricted. O((er good only in U S1a e e nrohibiled, taxed or
Save Dealev Vou are autho ved to give the -
£6Z 340J
- the f
a
d ~?
KE NT -
nvoices provingmrchase of suffic ent saocke..~th
~....3 aqE 90 days ro cove.r cou
f
.'nn I1:n,^.'1' J.n11 :{'PIA:1'I
NYIJ Yr11:K,.IJ.Y. IlnlI l
ce value off your regular store ~rson presenting this coupon
IUD's. U Prke of a cartoon of KentrKing
poncomplianceu~ithlhetermsoffhisoffeqy uunllhe g
`hee face value pUUS 5e0 handting allo.v nce. This coup n r
de
med by yo di tl
y on
rlye
n
na
ry
y,~,iB LNld
~ioar and
assig ed I
n
ponst bh
th lt
u voideas se sown
w
--- STORE COUPON-_-_ J
~_----=------ ---- ~_~
I~ + CODE233 rnebrandfsmokamostoffeni
ualue 1120 - onsumer must paY anY aPPlicabie sales ax Casf
~ o n$~ f Kent Or1~Q5 tion 1496i, n EI,m in,voin Gty, 1C- North Presenlation of th-ic coupon to
Lonllard f.....
emp-
~ fraud_ F g mola4on of any of the tem~s of ahis oHer shall conslttute
or redemp5oq maii coupon to Lonpard CigareHes
' Caro
llna 27898 _ P_O. Box

®
Tear otl and redeem this coupon k
Kent Golden Lights
06L=6B
~. ;U
k 9.ll~T.~.~e-
~-:A.:, ti~a:.:. . .. ..
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250 SroraaouPon 250
- EB1300J
IM
on'6ne dck df
Kent Golden Lights
King Size or1005
CODE10]
/r9kcia ', ~

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Dear Laverne:
September 14, 1977
q1 I qI-~-1
8`-f7.Z31 7!
The following are details concerniny a coupon being offered for: KENT
1 V1SC I UU~..e.
_ _
Area (000)
Circ.. Expiration
. Date
Select 4,655 5/31/78
Parade 19,758
Family Weekly 11,306
Sunday Waiver 14,854
50,573 Total Circ.
(r
K- IJI SaVe Dealer: You are authorized to ~Z 3aOD
. - th f qve Ih
Ms. Laveruo Crist : .
Thc Reubf,n 11. Donnelley Corporation
1000 Donuellcy Drive
Elm Cily, North Carolina 27898
Job
No. Coupon
Code
Valuc
Method Issue
Date
215 233 1.00 Off Carton SS-ROP 11/13
- 234 "
235 11/20
236 11/6
Estimated Redemption - 3%
/UUTc Tk ~
a
{Je~-~a~~c
~ %/
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~ ~Crc,G'rr« 6y ~~,
- _.~~..~a~..~.....~ S~
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value 1/20 of 1C. P onsumer must pay any appticable sales tyx ~
tion in knouri r~en~Kon of this coupon to Lonllard for redem
fraud.F.,..,,,ni9~olationofanyotthetenns.,(no....«__-; , p-
'lllii i.,ttlll~~<(\,U ('nFll'1\ilY
ttnn i:n:7r t2~vl a'PIaa;9'
NISIJ Y(11tK,. D1.Y: i(tt117
ee ace vaiue off your regular store price ~o{a presenting this coupon
th~fa evalue~plus 5C hand~lina alk~ao this offe(; you will hetrefupded
redpo,.,,,,! ~...
assi9ned] lnvoices W1O1 r'onttard and may not 6e transferred~
- eKr~ s,~T . ~ 90 days to cover counnn9 pu~ase of suHicient stock wfthi,
e:,
(~~-r~~ I othenuise rese9cted. Offeoutside agency or where prohibi ed~ofa~d or
Limited to one cou good oniy in U_SA: vxpires qpri] 3Q 1978.
YFA(2
~n ~r purchase and TO PERSO
S OF qGE
~/'\` `+reS~ OIlUUS 1446, Elm Ci [yman coupon [o - "` "'an consettute
hJ. orth Carolina 27898. Lonllard Cigarettes, P.O. Box
0`~J CODE 233 - 1e vrana 1 smoke most offen i
~L~~~.~......./a.~~.~.~.
, S1ORE CpUPON.--------w

ave
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-- j
STORE COUPON
~aaia ___ __- - _- - - - _
' ' //~CUTTHISCOUPTOWARDTHEPUFCHABEOfAPACKRA250 &~VINOTi
True 5mg.Coupon
P.O. Box 2140
HILLSIDE, NEW JERSEY 07205
PLACE
STAMP
HERE

Rurrrrrr ~ .
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;
StoreCougRn e9tsaoD
2vC~ 1
Save
on Kent Golden Lights !
Tar and nicotine levos_ r~,
Compare your 1OOmm brand
with Kent Golden Lights 100's
~
Onty lomfl tar. Yet taVe so 9aaC W u vron9 belle. e the n u mben.
FTC Report Dec.'76
Regular100'a MG
TAR MG
NIC
Menthol 100's MG MG
TAR NIC ~7
~
Kent Golden Lights 10 _ 0.9°
- Kent Golden Lights 10 0.9'
Vantage
11
0.9°
Merit
12
D.93 N
Merit 12 0.9° Salem Long Lights - 12 0.9' (~
Parliament 12 0.9° Virginia Slims 15 0.9 p ~
Winston Lights 14 1.0' Siiva Thins 16 1.1
Virginia Slims
16
0.9
PaIlMall
16
1.2 ~
Tareyton 16 1.2' Eve 17 1.1 Q
- Silva Thins 17 1.2 1.&M 18 1.1
L&M
17
1.1
Salem
18
1.2 ~
Viceroy - - 18 1.3 Kool - -
18
1.3
Raleigh 18 1.3 Belair 18 1.3
Marlboro 18 1.1 Benson & Hedges 18 10
Benson & Hedges 18 1.0 Winston 19 12
Lark 19 1.2
Winston 19 1.2 Lowestotallhrandssold 0.5 0.05
Pall Mail 19 1.4 °FTC Method

- -
~mai-
CUTALONGDOTTEDLINE
flegular and Menthal:
5 mg. "tar;" 0.5 mg. nicotine
av. per cigarette. FTC Method. ',
mLaNno~is7s
Warning: The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.

i i:./V:I' It1i.1 :i'LKI..I!.I'
J VI>lai, H.V, 1/II11'/
January 5, 1978
Pi:a. t.. r nc Cr~~C
I91c Itcrllnn IL Do/ulcllcy Corporation
11i00 Drnnlci11y D11v1
Glln City, NorCh Carolina 27(3]8
$y7231 73
Ucnr Lavcanc:
on being
u offered for: Max
'1'Ile p
followieg are deCails corncorning a co iration
x
]ssue (000 p
) E
Joh Con~,nn
Trea Circ . Date
N.- Codc Valuc I~cUIOi DoCe
,
639 4959 _
25t Off Pack SS-ROP 2/15/78 Seleat 1O,'J'] 7 8/31/78
647 4060 $1.'Yr) Off SS-B/B 2/15/78 Selec t Wi11
Advis 5/31/79
e
Carton
Q!
~
~
Job No- 639 - Estimated Redemption - 3% W
N
~
J ,- n,aon,ntion - 50%
~
-~`. -~ STOqE COUPON 090 V 3000
dF1@~~1~.'JQl0®/V A CARTON OF MAX 120's
CODE 4060 STORE COUPON
E you
I>ekaCarton
low
TOTHE CONSUMER; CAUT/ON! W nT¢mpar.assyour tl¢aler try asking M1im lo retl¢emcoupo~:
w.1M1OU1 making Irye requiretl purCbase. He mu51 retleem coupons Propr!r1Y lo gel bis mo
back.REMEMBER.cOUponser¢gOOUOnlyonll~¢brantlscalley(p.qnv~'~Wner fs¢constitu:.Irautl. DEALER: YdU
ar¢ aulM1Or~zed to 9we tb¢ person pree¢nt~n9 tryiycoupon h¢ }ace va/u.
OflyOU,r¢gdaator¢Oriceo/apackorGartOndMA%.Uponeompl~a',,C¢rvitbtb¢fer Olib..
ott¢r, yoV Will Ge ,elundeC the face valu¢ plus 5¢ bantllln9 allowaLie. This <ouMan may um
bC rea¢¢n~¢a by vou mrecYy wifn Loneam anrl mar np} ce i2nslenM d a si~qno.1 Invoic¢c
PrOVin9 pNtM1as¢ ofsuffiCranl slOCk wilryin the last 9, Cays lo cov¢r coupons r Yst be sbOwn Or.
requesl. Thi5 CouUOn 6 vOfq wM1en preg¢ryetl bY oulsitle gency or aM¢.e prMibn¢tl. a.e,
or dberwise resrcyetl. OXer 9oor1 only in USA.; e+pees AUGUST 31, 1970 . Umr1eC lo nne
coupon per purcbase arq TO PERSONS OVER 21 YEARS OF AGE. Consumer musl pay any
aopkCablE sales laa<. Casn valu¢ 1/2D0/16. FYCS¢nlation d fbis coupon lo Lonllard lor r¢r]Cmp
tioninknowingvidal~ondanyoflbetermsdlbisdl¢rsM1allCOnst~lule/rdutl E fr tl
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\., miil COUppn to LORILLARO Ciqar¢Ites. 10. 6Uw li1G. Elm C/ty. Nortb Carolina 3>893.
i/7 . CODE 4059
y?"f 7a3!'138
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on a peck or
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aamiam
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31tl0 N100
I STORECOUPON:
Kings: 12 mg. "tar," Wmg~ nicotine;
100's:14 mg. "tar' 1.1mg1 nicotine
av. per cigarette hy FTC Method.
CODE 238
Em
(~v
Kent
e fflng low tar.
Warning: The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.
SOLLA rN eplsmH
t107Zxm9 Od
aavniidoi
340D i
0

Use this envelope to save $11.50 on a carton
OHIYS1111111Sstaranda
To getacoupongoodfor$1.50offonacartonofNewSmg.
TRUE, enclose the bottom flaQ from one package of New
5 mg. TRUE in this envelope, fill in your name and address,
seal, stamp and mail.
Address
City_
e_
<iy
The brand I smoke most often is:
Otter good until April 30, 1977. Void wherever prohibited by
law, taxed or otherwise restricted. By acceptin
this offe
g
r,
t8>SwR'ppm ~,~~,~~,~ you certify that you are 21 years of age or older. Offer limited
""""b°'K~ to one $1.50 coupon per household. Please allow 2 to 4
we
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e
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ormailing.

on any carton
of True.
-The low tar, low nicotine cigarett6i, -
Warning: The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.
~
100's Regular and' 100's M'enthol:12 mg."tar', 0.7
mg. nicotine, av. per cigarette, by FTC method.
King Regular:11 mg."tar', 0.7 mg. nicotine,
King, Menthol: 12 mg."tar', 0.7 mg. nicotine,
av. per cigarette, FTC Report Oct.74.
on a carton of Tlrue
100's or King Size (Regular or Menthol)
Store Coupon

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25~o L~'ss taY.
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PROCTER 6 GpM[ILE
DI
OFF.
TWO"J
" : ~ RedeomebkonlylnU.8.MilileryCOmmissMesendEtthengex
................................... ......
. (..............................................
~:.E ......... ........ ..................
I 1 I' 'JW6l : 19852 ; LL86L ~
Amish,
when you buy
any size
LIMR OHE COUPUH PEB PUqCH.&
00
0
3_?
V-~
Shc
LC$]B
11852 - : 9 14QI]
STORE COUPON
1oC
~.
SAVE i54 SAVE lOG
whe~ u~y
..Ta J lShou/ders '. ~~J
mmmff
PROCTER6GAMBLE k 15~ {~ PROCTERdGAMBLE
~ ®FF ~
ON A CARTON OF
KENT
KINGS or 100's
Kalgsa2mgl'tal;' I.0 mg. namine;100's:14 mp.
"lar." ll mg. nicnon® ao. pereigare¢e. RC Method.
Fadeemeavunryln
U.S. MIM.ry Cnnunlasazlee and ExcMnpes
, LImILan.purchauepcrccupun ~
on your
p next
IJo F purchase
9-Lives®
Square Meal®
soft moist
aat food ' ~
_ -
~ eai ~
~vs;:-~:
WHEN YOU
BUY
a TWO
~ ANY SIZE
GD
~
w
~
Safeguarn! ~ 10
Borateem
Plus
The bleach
substitute
}
~ look for
PAY
: PEFiI®D
SPEC AALS
r see
~: page 32
I R.tleamableonlylnUB.M'iGlsryCOmm4sedeaaMExMeoges.:
RedeemableoNyinUP.MIHSryCammeserleaandExshanpes.
.~{ ................................. ........... ~................................ .> ...........
...................................................
:10 0
p on the
F purchase of

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I thought about all I'd
or smoke True.
either quit
read and saidjQ myself,
.
True. The low tar,
low nicotine cigarette.
Save $1 on a carton of True
100's or King Size (Regular or Menthol)
this coupon to the atldress belo upnn cannot he age or older. Consumer must pay applicable sales
tax.
ass'qoed or Vansfened by you. A other appllcatian GoodonlyinO.S.A.Getreimbursementhymailingcoupons
consurutes fraud. Invnioes provinp purchase or stock to:True:P.O.BoA1446, Elm City. Nmth Carulina
27898.
wlthlnlas190days,tacavercouponsacceptetlmusthe Glferespires0ecember31,1875.Cashvaluei/20of1er
TOTHEOEAIFRUponCOmplianc ih ermsofthi o ar orwherepr6hlhbed,taxedoroulerwiseresvicted.Otler
Pouwlllberefunded51-0Oplus5c Igcoslltyou Ilmfledtolcouponpercartonan0smokers2lyearsof
shownun repurst Voidwnen presented by outside agency
563 Store Coupon
®Lorillard 1975

Donnelley
MariCeting
3fR7 a companv oF
.U3II Thc0un8 BmdstrcetCorporation
Coupon Redemption Services Agreement
Page 8
If this Agreement is acceptable to you, please indicate your
acceptance by signing both copies and return one signed copy
to me. Upon return of the signed Agreement, I will send it to
the Director-Coupon Redemption for action.
Sincerely,
Joseph J. Gilbert
Marketing Account Executive
AGREEMENT EFFECTIVE DATE: February 1, 1982
ACCEPTED FOR: ACCEPTED FOR:
LORILLARD, INC. DONNELLEY MARKETING
BY: BY:
(Name) (Name)
(Title) (Title)
(Date) (Date)

Donnelfey
Marketing
'P g~ a<ompanvof
yDH3 Thc Wn& Sradstrcct [orporvnun
Coupon Redernplion Services Agreement
Page 2
3. Cost of any special reports you request, not
covered herein.
4. Donnelley Service Fee
Based on your current estimated annual redemptions
of approximately 25 million coupons, the Donnelley
service fee is $16.95 per thousand coupons
redeemed for 100% sort and coupon count.
"THERE IS NO ADDITIONAL AUTOMATIC COST-OF-LIVING,
OR OTHER FACTOR APPLIED TO THE FOREGOING FEE
PROPOSALS NOW OR IN THE FUTURE."
THE COST OF CHECKS AND ENVELOPES IS INCLUDED
IN THE ABOVE FEE. .
While the foregoing service fee covers the ensuing
12-month period, if your redemntions show a
significant change in less time than that, we
will be prepared to discuss an appropriate service
fee change based on the new redemption volume.
Such new service fee would, of course, become
effective immediately after mutual.agreement is
completed.
The service fee above, or as may be later revised,
remains in effect for a minim.um of one year from
agreement date, after which your Company and
Donnelley will mutually review the service fee
for possible change. The factors considered by
you and Donnelley shall include:
a) Substantial change in coupon redemption
volumes or number of coupon codes
processed.
b) Percent change in "National Bureau of
Labor Statistics Averaqe Manufacturing
Wage" from the previous year.
c) Change in Federal Minimum Wage Rates.
d) Improvements in Coupon Redemption Systems
by Donnelley that effectively reduce
costs.
1
:

SPECIAL QFFER FROM KENT GOLQMLIGHTS
direct sun. It is
attractlveand
easytogrow.
A perfect miniature palm tree,
(Neanthe Bella) this plant adds
tropical atmosphere to any
room. It will grow in art-
ifioallightorshade
aod requires little
care.
CE~V~Bq! ~v,
F
$2.50
EACH COMES IN ITS OWN 21/2"SQUARE POT
WITH SAUCER, ALONG WITH GROWING INSTRUCTIONS.
THESE PLANTS WILL MAKE A BEAUTIFUL ADDITION TO YOUR HOME
j -------------------- --------- M ----------- ____-_ ---
Pldlld tbis ibii
Delivery In good condition is guaranteed ... orease pn cesSs your sFPng label.
. . ~~.
new plants will be sent to you without cost. NAME -
Please send me set(s) of plants, for ADDRES3
each set enclose $2.50 in check or money
HEART LEAF TROPICAL
PHILODENDRON PALM
Philodendron (COrdatum) is the most
widely grown foliage plant in America and
will thrive Indoors without
order along with one carton end from any
size KENT GOLDEN LIGHTS to:
KENT PLANT OFFER, P.O. BOX 2361
HILLSIDE, N.J. 07205
CITY STATE ZIP
Offer available to persons over 21 years of age. GeoJ in conlinental ~
_._..........,_-__......_._.._..._..__,..-____-_.._..__...__.- _.._
untll Oec. 31,, 19]7 or whlle Eupply lasls Rease allow 68 wceks /or ';
. . . . . . . . ... . . . . . . . ............. .... . . . . . . . . .
J-l__.._.._.',~"....___'__.__:_._--__., _..
STORE COUPON ,.. £9£ 340D
SAVE $ 1.00 ON/A CARTON
KENT GOLDEN LIGHTS
100'S OR KING SIZE
THE LOW-TARS WITH TASTE
CODE 363
STORE COUPON © LORILLARD, U.S.A.; 1977

TRUE S.S. 25C OFF PACK 10/2/77
Circ. 55,000,000 *(2 Z/.-)
lv
% $
October 30 132,000
November 25 110,000
December 20 88,000
January '78 12 52,800
February 10 44,000
March 3 13,200
440,000 TOTAL LIABILITY A
* 1/1/78 Adjusted from 2.0
~ ToThC
~/As,41zv
f,Pda4,t </Oxa~ y cl w?~~ +
~~. ~l~ey 72w~n uq rtc >
~ J` J OCJG,oGC X .025 /1 CZS / OJ'P' .02 >
= ~0, Coo
4Y~ Gd~~ar[G~/ ~iZlG.etfe.~Jy .,(~liLctctj Cfi2C -~aoccy' ooL ~tcp / f~id~~*,~ ~.{?~aGC~cC°G
C~I~L 1F'' {GC/G f. J l/ / ~

D®nnelley
J Marketing
7ffEa acompanvof
YiII9 ThcnunS6radslrcctCUrporalion
Mr. Paul Lawless
Lorillard, Inc. 666 Fifth Avenue
New York, NY 10019
Dear Mr. Lawless:
Coupon Redemption Services Agreement
December 15, 1981
This Letter of Agreement.sets forth the entire understanding
between Lorillard and Donnelley Marketing with respect to
the services to be performed by Donnelley in redeeming coupons
issued by Lorillard during the term of this Agreement.
Details of the coupon redemption are as follows:
A) Coupons issued by you shall contain instructions to
retailers so that such coupons may be redeemed by
submitting same to you, at:
Lorillard Coupon Redemption Program
Post Office Box 1446
Elm City, NC 27898
B) To aid Donnellev in the prompt and efficient per-
formance of its services under this Agreement, you
agree to furnish to Donnelley in advance of each
coupons issued the information as described in
attached form letter, Exhibit "A".
C) You agree to honor all legitimate coupons submitted
by retailers to Donneliev.
D) You agree to pay Donnelley nromptly upon presentation
of invoices the following charges:
1. Amounts due to retailers for the face value,
retailer handling charge, and retailer postage
or shipping charges for coupons redeemed.
2. Collect transportation charges paid by Donnelley
in connection with your shipments. Postage
incurred by Donnelley in issuing retailers
reimbursements and answering queries.

Donnelley
Marketing
~~9 a companvo(
Y93.~ ihc Oun & 8radstrcct Corporation
Coupon Redemption Services Agreement
Page 3
E) Donnelley agrees to render.the following services in
connection with this Agreement:
1. Rent and pay the rental fee for a Post Office
Box as designated by Donnelley.
2. Open all mail received and send miscellaneous
correspondence not dealing with coupon redemption
to you. Answer all retailer queries promptly
and tactfully, and (if you desire), send a copy
of any such correspondence to you.
3. Remove coupons from the container, -;erify the
count supplied by the retailers, verify the
computations supplied by the retailers, and
record all postage or express charges paid
by the retatlers if they request reimbursement.
4. Inspect coupons for gang cut, mint condition,
unusual printing and other misredemption indica-
tions and disposing of such questionable redemption
problems in a mannpr-mutually agreeable to both
you and Donnelley.
5. Check retailer payment requests against the
"Donnelley Master Exception List" and bring such
remittance requests to your attention or process
payment and send check to you for issue or
cancellation.
6. Check new coupon clearinghouses with Dun &
Bradstreet reports.
7_ Verify all submissions using Post Office Box
address by a Dun & Bradstreet report, corres-
pondence, telephone or other acceptable means
to verify the physical location and phone
number of the legitimate business establishment.
B. Prepare checks, insert into window envelope,
seal and mail via First Class mail. Payments
shall be issued weekly.
9. Coupon redemption report(s) shall be prepared
each month based on 100% actual sort and count.

-----
Thcmks for sending in For our spe~l offer.
W, HERE'S $1.00 THAVLL BUY
YOU A LOT OF PLEASURE!
Warning: The Surgeon General Has Determined
That Cigarette Smoking Is Dangerous to Your Health.
~
~
~
N
W
N
USE THE COUPON BELOW w
TO SAVE $1.00 WHEN YOU BUY ~
ONE CARTON OF
® KENT GOLDEN LIGHTS 100'S
OR KING SIZE.
Regular:8 mg."rai'0.6 mg. nicotine a¢ per cigamtte, FTC Report ~
Apri11977. Menthol: 6 mg."tar," 0.7 mg. nicotine; 100's: 10 mg. 1
"tar;' 0.9 mg. nicotine av. per cigarette by FTC Method.
CUT ALONG DOTTED LINE AND REDEEM IMMEDIATELY
STORECOUPON £9E340)\Sl~00
SAVE $ LOO
ori
rce
yo
en
$ierr9~y~netl.
he
~
Ia days fd coupalmust Eli116&n on rtquest This coupon Is vaid wMn
outs presentetl by outs de a9ency, or where prohihited, taxetl or otherwise reslricted. effer
S 100
fraud. For redemptlon, mail coupon to LORILLARU Ciparettes, P.O. eox
1446. Elm City, North Carolina 2'l898.
tion in knowiog violatien of any of the terns ol this nfter shall constitute
Cash value 1120 of 1t. Presentatlon of this coupon to Lonllard for redemp-
pootl only In U.S.A.f expires Oec. 31, 19]B. Limited to one coupon per purchase and
TG PERSeNS OVER 21 YEARS OF AGE: Consumer must pay any appbcable sales tax.
n presentlnp this coupan the face value
t Golden L19hts. Upon compliance with
the face valu¢ plus SE handling allow-
iau dlrectly wiM Latlllard anC may nut
purchase of sufficient stock withln the

Donneiley
Marketing
~+.q acompanyof
3$9:9 ihciwnBBradstrcclcorporalLon
Coupon Redemption Services Agreement
Page 7
J) Donnelley shall not be responsible for any cessation
or delay in the performance of its obligations under
this Agreement due to causes beyond its control,
including but not limited to, fire, accident, labor
difficulty, strike, riot, civil commotion, Act of
God, delays or errors in the United States mails,
or change in laws or regulations.
K) Donnelley shall not be responsible for the compliance
of the merchandise coupons with State, Federal or
local laws.
L) All notices reauired herein shall be in writing. The
mailing of a notice to you at the address shown above
or to Donnelley local office address or to such other
address as either party shall specify by.notice to
each other, shall constitute delivery thereof as of
the date of this mailing.
M) This Agreement may be terminated by either party uz,on
giving at least sixtp (60) days notice to the other
party. In the absence of any separate agreement
terminating this Agreement, Donnelley shall, not
sooner than sixtv (60) days after giving or receiving
such termination notice, close the Post Office Box
maintained for coupon receipt and instruct the Post
Office to forward all mail received thereafter to
you at your expense, which expense you agree to pay.
N) This Agreement shall be construed on accordance with
the laws of the state oertaining to the client, and
mav not be amended or modified exceot in writing
duly signed by both parties.
0) Service to vou is furnished bv Donnelle_v on a non-
exclusive basis and Donnelley is not restricted from
furnishing the same type of service outlined above

CHECULE - 2
-
S
PREPARED bY
/"415. G~o~ ' 1 REVIEWtV oi
O
~
c
11
ij
I
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§0445/NcNr ~&A~.fi.w - .. AaI4~d
Go2iCCA.2O el)iV- SALcS ~~onoS.<.JS ~Cocfpo./s". _
I
=~-

MarKeting
3Bseompanyof
Thelwn& BradctrcctCorporation
Coupon Redemption Services Agreement
Page 5
F) BILLING AND BILLING INFORMATI"ON
Retailer Pavments Billing for retailer payments shall be weekly,
with immediate payment upon receipt of the invoice.
13. Other Billings to the Manufacturer
The Donnelley service fee and all other charges
as described in this agreement shall be billed
to the manufacturer on a monthly basis and due
when received. A monthly billing statement
shall accompany the monthly billing and will
consist of:
a) Value of coupons redeemed, including retailer
handling charges for all coupons redeemed.
The statement shall be supported by all weekly
check registers.
b) The Donnelley service fee is based on actual
coupons processed during the month as shown
on the redemption reports and check registers
submitted to the manufacturer.
Zs ~o ~'-- ~~ + nh~-^
, stage on cha_..s zaen cu_, ~rp_ng cha_ges
for coupons received from retailers or their
clearinghouses.
d) Other miscellaneous charges as specifically
described herein are to be separately itemized
on the monthly billing invoice.
e) Coupons processed and placed on the exception
Report(s) are charged for at the per thousand
rate described.

ponnelley
Marketing
!Lla11 arompanYo(
i hc Uun & endctrect Cor poratwn
Coupon Redemption Services Agreement
Page 4
10 Promptly destroy coupons redeemed and furnish
to you with an affidavit of such destruction.
You shall have the right, at reasonable intervals,
to have Donnelley's counts of your coupons verified
at your expense by any Certified Public Accounting
Firm or one of your employees, providing you
notify us in advance so coupons can be held for
the period to be checked.
You shall also have the right, at reasonable
intervals, to audit payments to invoices, and
other reasonable reviews you deem necessary,
without prior notice to Donnelley.
11. Donnelley shall retain copies of paid invoices
for a minimum of 24 months to answer queries
and for reference purposes.
12. Donnelley shall prepare the following redemption
reports:
12.1 Checks - issued weekly
_ q --- '
12.2 Check Register - weekly
12.3 Coupon Redemption Reports
12.31 Monthly Coupon Redemption - per
existing format, or other mutually
agreeable format, as you desire.
12.32 Monthly Brand Statistical Report -
per existing format.
12.33 Monthly Exception Report - This report
lists those invoices not paid for
various reasons shown (gang cut, mint
condition coupons, unusual printing,
on Donnelley Exception List, etc.)
on the report. Should you desire
later that we pay any of these coupons
(which we hold), we will respond
, immeidately.

Donnelley
Marketing
T2 a7h<coDUn&mpanyof
YiSradst,eet[orporanon
Mr. Paul Lawless
December 16, 1981
Page Two
on price increases in the past. Tao major factors are responsible for
this years increase; the reduced redenption volume and a 13% increase in
operating expenses.
On the positive side, 1981 has seen two major changes which should help to
hold future rrices doum and also inrorove sexvice:
1. The restructuring of our Elm City organization has already
resulted in an increase in the a munt of mail fraud being
caught by our teams. We also now have supervisors whose
only responsibility is to insure that reports are accurate
and on schedule.
2. The start-up of our Nexico operation will have two effects;
a speed up in processing tiie and a reduced direct labor cost.
We are confident that the service vra provide Iorillard is the best available.
You are a valued client of ours and wE look forward to working together in
1982.
sincerely,
MN,d,.. iI1RI=IC-
Jds6ph J. Gilbert
Accomt Executive
JJG/lal

SAVE $'1.00 ON A CARTON.
OF TOD 'S KENT
p~merica's.#1 .ng low tar.
F3
iswhy.
~
-M = CUT ALONG DOTTED LINE AND REDEEM IMMEDIATELY g£~ 340~ yw
Il,~r$~ 377999 SAVE$_,® ~®
s
I ON A CARTON OF KENT KINGS OR 100'S
, IDiNEeANBUMERCNITIONIUOn'tembanazurcfase.Hemrtredeemmmu
P
a a redeem coWp nawilhovl bla mxkNq moneyback RFl iwAmmd NedEMBF$
~ ponspmpeilyloce(wuponsamgondnnyunthe
~ bmndsrallWlorAnyoN¢ruseconstilWnfnudCFPlERyovarzaulhadzetllo
i r yiveNepersonpasenllnqNiscpuponNelawvelvspRyommgNarmamPnce ItI ' ,,I
_ s8 of asNOn d Ken( Kinp Sne or 10PS.11pan mmAliance vnN Na Imms of Ihl ~s
1 ~-L` %E oller,yovwillberelunded0elauvaluePlusRhandllnqallowen¢.Thlsroupon
W mayonlyberedeamedbyyoudlrecgywiNLodllaidandmaynalbeM1anslertedor ~ ~ ,
' ~ a5sgnetl.InvoicesPmvin9PuihcaseAsvlficlen(slackwitM1inlhelas190daystp ;
p wvncoupo~umuslbeshovmonrepvesLlhumupanisVOidwhenprcsemed = ~ ~
' F _~s- bJOU6ldeag¢nry,oiwheraProhibiled,WatloralAernBareAdcletl.OROrgood
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~ y~~ ~w CasRh~alvewRgolt~Pre~enlafpno0scouponluWNSrdtorretlemDln ~.~' ~
'~~ knodn9.vwlaM1On of any of Ne teims oi IM1IS oller sFUlt cunsYtvle Inud. Por '~' I~
tetlemptan, mail wupon lo LORILLARD Cipmtle. PD. Bnx (44& EM Gi(y,
, i NoM1hCarpllna21B98. _
CODE 238
' __~___~~~®e~STORECOUPON.M wMW~0~M=~m_

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Donneiley
Marketing M s. acompanvoF
TheOun&I1ra&-trectCorporation
1515 Summer Street, Stamford, Conn. 06905
203-357-8600
Decemher 16, 1981
Mr. Paul A. Lawless
Director, Sales Promotion
lorillard Corporation
666 Fifth Avenue
New York, NY 10019
Re: Lorillard Coupon Redemption Agreemizit
Dear Paul:
Enclosed please find the original and a copy of the new 1greHnent that
becanes effective Febrna7y 1, 1982.
This new Ag.Ceement calls for the following changes:
1. The service fee will be charged for coupons processed and
placed on the Exception Report. Previously we did not charge
for these coupons.
2. Billing for retailer payments shall be weekly instead of
twice nonthly. Service fees will be billed on a nonthly ~
basis.
3. A change in the service fee fran $14.65 per thousand to
$16.95 per thousand. This represents an increase of 14.3%.t',
Considering the substantial increase in the Consumer Price Index and the
substantial decrease in redemotion volume, the increase is not as dramatic
as it first may seem. A six year history is outlined below:
Year
Vohane
Service Fee Donnelley
Price Change
CPI Increase
1976 4m 18.50 - -
1977 lOnan 16.00 - 8.1% 5.2%
1978 25a 13.77 -13.9% 6.8%
1979 18.5nm 13.62 - 1.0% 9.3%
1980 33am 14.20 ' + 4.2% 13.9%
1981 17-1&1¢n 14.65 + 3.1% 11.7%
As you can see frcan these nlmlers Paul, we have tried to hold the line

211o r:ns~i 1211a s~rl:r.r<r
IJl~~ld Y(lldF:, Id.Y: .1n01'/
January 5, 1978
M:;. 1.IVOrnc Crfaf'
T1tr, tinulm'n II_ Donnelley Corporation
1000 Dounelley Drive .
Llm City, North Carolina 27898
Dear Laverrne:
`$9-7231 13
741e following are details coicerning a coupon being offered for: Max
Job
NC. CouPon
code
Value
Method ]ssue
Date
Area
639 4059 254 Off Pack SS-ROP 2/15/78 Select
649 4060 $1.90 Off SS-B /B 2/15/78 Select
Carton
CODE 4060
pruhihited, laved prp[hcrwne reetuckG Dilerg mesenied hy ovlsLde reFrnry, m whe+. .
Lmdetl lu one cuuean7re+ purchem and io PERbUNt OVER 215YEANS U/ AhlarCpli
musl pay anY appbrabl¢ sales fae Dash valur.l ,kU uf 1 Resenfnlmn ol IM1r invpuu In z
Lmdlardlnnptlemptmn m knpwNke~olalionolansaithelermspllh+~ nilvi.p,llrnn.plple
hau Caroli J foa vredem 1)898 phun.madcnupnntuLORILLARDGgareileiPU po.lEantlmCip Noilh ONM
.
STORE COUPON -
1 f you ueed any
a . . . . .~a:..o.o.m.
,
A_a sdV6wolIma7xim 690b34O0
PackorCerton '. /I!?c
TOTHECONSUMER: C.AUfION! Don't embarrase:yourdealerby asking himto retleem~coupon
without making the repuired puFChase. He must redoom Coupons properly /o get his mom
fraud back. DEALER REMEMBEH, couoons are gootl only on the brandsealled for An °!h
CC: I-1T. 1). M~r]1 ~~(~~~~ off ourr 'YWareauthonzedtogivethepersonpresentin this/cou
erusecanshtatu~
1// y epularstorepriceofapackorcarfonotMA%.Uponcnmg uponthefacevalu.
Mr. D. Neu} offeqyouwillberetundetlthBfacevalue IusSR Plra%¢Cwlth[hef=rmsotthi he redeemed 0
handlin9 allowa:'ye. This coupon may on/, -
A Iry you directly with Lqri/lartl and me not b
a
provmg purchaseotsufficieM atock within the lasE 90 daystocover coud or assr3ne~y Involcec --
uhR
reyues[. This coupon i5 yoitl when presenfetl P°^s rust be ahoivn on
or olherwise restricted. O@er gootl only in U 5 A ex
pves AUGUST 31h 1978 r4md/ed to one
coupon per purchase and TO PERSONS OVER 21 YEARS OP AGE Consumer must pay any
aPPlicablesalestax. Cash value 1/2001/¢. Prosemation of this croupon to LoriDard for redemp
tion in knowing viOlation of eny of the ferms ot this offer shall <onstitNe frautl. For reeemption,
mai/ coupon io LORILlARO CigarefteA P.O. Box 14n6, Elm eity, North Carolina 27Ei9@
CODE 4
059
-at
(000)
Circ. Expiration
Date .
10,900 - 8/31/78
Will
Advise 5/31/79
m
~
Job No. 639 - Estimated Redemption - 3% ~
fJ
J ... '-A ncxAnmDtiOn - 59% ~
W
517 STORE COUPON 090V34pC ~
I ° SAVE qQ® ot9 ~4 CARTON ®1: MAX 9 ~
'~2® s
Z IO IRE CONSDMER: CAWION Do I har 0 ynur dene: h+ a b y I r Ip redrn
' upmswithpulmaknggereqme0p¢haelpvnrr 0- ~1maney bacN REMEMR[R cau ns l ips: redeemmunum
4 ¢py hn
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s Up on ennrphance wilbine lerms of v
Q -- you wiIICe2lundedthefare velle plus 5'land mv'allowanae Ihiscpurnn m,
e~ny r¢~
~ Ypnv~nedhY)'9utlirerllfwilhLmilladandmaynptbelrantfeneduims.gned InepnoC
8 ppmrhafe afsuPonent slpcy wdhin Ihe lasl 90 tla s lo mvr+
0 1' rwr P'l ~l shpwn pn epuesL Thu caupon s vmJ nhen y rmmpns inu.l ru - `

Donnelley
Marketing
'i~1lp acompanvof
.MSStaiThc Uun & 6radsrrcct forporatmn
Coupon Redemption Services Agreement
Page 6
14. Research Information
On'occasion, Donnelley Marketing develops and
issues general couponing and redemption infor-
mation which may be of considerable value to
you. This information is available to you
without charge. Should you have some need
for special information, we would be iiappy to
assist you. Normally, there is no added charge
involved.
r) To maintain your good customer relations, only retailer
submissions containing errors (.plus or minus) of $5
or more, or 1/10th of 1% of the amount recruested but
not exceeding $25, will be changed and reported to
the submitter. Invoices from unacceptable retailers,
or containing misredeemed coupons, will not be paid
for any amount without your approval.
H) Security
All information relating to your Redemntions remains
strictly confidential between "your Company and your
Redemption Center Coupon Redemption Team.'r The
information generated is your exclusive property
and will not be used for any other purnose except
as you direct, nor without your expressed approval.
All such records and reports are to be kept under
strict security measures, as are all other coupon
redemption customer information.
I) Donnelley will take all reasonable precautions against
errors in receiving, handling and accounting for your
merchandise counons.
Donnelley carries adequate public liability, property
damage, fire, theft and workmen's compensation insurance
on all personnel, eauipment and materials, which also
protects you against claims arising out of the work
to be performed by Donnelley under this Agreement.
Donnelley agrees to indemnify and hold you blameless
against loss, theft or destruction of your merchandise
coupons while in Donnelley's possession or custody
arising from the negligence of Donnelley; provided,
however, that Donnelley's liability for such loss,
theft or destruction of your merchandise coupons
shall be limited to the replacement value thereof,
except in the case of the theft and subseauent
redemption thereof where Donnelley's liability shall
be measured by the redemption value of such coupons.

,
General: Flow Chart Ref.
The following notes serve as a general explanation of the pro-
cessing.,flow, as performed for Lorillard, at the Donnelley
Marketing Coupon Redemption Center in Elm City, North Carolina.
Reference numbers refer to the flow chart supplied by Donnelley.
I. DESCRIPTION AND PROCESSING OF MAIL
A) Mail addressed to Lorillard (identified by an assigned
Post Office Box number) is received from the following
sources:
1. Small Retailers - via direct mail
2. Chain Stores - via direct mail
3. Clearing houses - indirectly, via
retailer to
Clearing-house
O
B) Mail is opened and stored by date of receipt.
C) Redemption requests (i.e., invoices and coupons) are
"batched" and given to CRT Operators.
Note: Invoices may be any of the following
types:
1. Slip of paper
2. Store invoice
3. Envelopes
7_`~ .~- 4. Turnaround invoice (supplied by
Donnelley)
5. Clearing-house invoice ~
~
C
C

OGiJYiltTLLv( l~l~]/t~<rYefl(3 - G.Li31 ctl ,
-_r
~
rocers,.JC, ~lecJ ClJrm
(2)
\J
12
~.. Qus~ CUeck
LN~ o~ ha'A)

II. UPDATING VENDOR FILE
Flow Chart Ref.
A) CRT Operator will access redeemer data base (i.e. ~,~
vendor file) using the invoice Zip Code and/or the Ua
Redeemer account number. The following information
will appear on the CRT screen:
1. Vendor account code (redeemer number)
2. Name and address of Vendor
3. Possible suspect code (See II D)
If further information is needed, the CRT Operator can
request vendor activity (i.e., last vendor activity
date).
~-/ 9 /~~ V
B)
If the vendor is not listed on the data base, the .
invoice and coupons are given to the Information and
Review Department for further handling. A
questionnaire is sent to the retailer requesting
detailed business information. If no answer is received from the retailer in 30 days, a follow-up
questionnaire is sent. If, after the second 30 days no
answer is received, the invoice is marked as "suspect"
and not paid. The invoice and coupons are stored for t.\
approximately two years.
C) If the retailer returns the completed questionnaire,
the information is reviewed by the appropriate
management personnel, the vendor is entered into the
data base, and the invoice is processed for payment.
D) If the CRT highlights a vendor as "suspect", the
invoice and coupons are sent to the "on-line edit coordinator", who will Qjirk the invoice and the
computer record as an "exception". The vendor will
'
then appear on an "Exception Report". The invoice and
F~'-!7
coupons are sent to storage and the vendor is not
contacted. If the vendor does question Donnelley,
further information will be requested from the vendor.
C

CONN21 4EY MARKEMNIGCOUPON RELEASE NOTICE
i MFRS.NAME:
I PRODUCTCATEGORY: i FINANGIALN2.
I ~.. . .. . .
DATE: ' BRAND NAME: i PROGRAMORDEALI,D.
I METHOD OF DISTRIBUTION
j 0 NEWSPAPERRO.P.
~ 0 NEWSPAPERCO-OP
i 13 FREE STANDING INSERT
; 0 SUNDAYSUPPLEMENT
_
: 0 1N PAKCROSS RUFF IN
11 MAGAZINEON-PAGE
O MAGAZINEPOPUP
Q 1NPAK
0 ON PAK
CI DIRECTMAILSOLO
O DIRECTMAILCO.OP
0 y WITHSAMPLE
El BOUNCE BACK
0 HANDOUTWISAMPLE
0 HANDOUTWlOSAMPLE
11 CUSTOdERRELATIONS
[I OTHER
11 ONPACKCROSSRUFFON
FACEVALUE'
~ IFFREEDON'TEXCE'0: PROD.VALUE(.AVG) :
DtSTRIBUTIONOATE EXP_IRATIONDATE: i
,.:~
I (
MON- DAY YEAR MON . DAY YEAR ~
. - _
5 1
5 I I
' OtSCRIPTIONINFORMATION NUMERICCODE NO.COUPCNS ;DISTRIBUTORSCOST ESL°~RED. i
( (CITYORAREAORMEDIANA.MEETC.) DISTRIBUTED
~
- - - ----- ! --
~
I
'
I
, --------- ~ I . . _ ~ -_ I
~ -----.---- ~ -
-- ~
~
A3TACH MEDIA SCHEDULE IF NECESSARY
ADSIZEANDTYPE(LE.4COLOR,B&'N.500LINE)INSERTIONTIMiNG: ~PRODUCTDISTRIBUTION I
BESTFOODOAY i OTHERWEEKDAY SUNDAY ('II NATIONAL
O YES El NO / 0 YES ~ NO Cl VES 11 NO Q REGIONAL O TEST
ADDITIONAL MEDIA SUPPORT 1 N ADS O N LY
0 TV 0 RADIO AUTHORIZEDPERIOD . SPECIAL INSTRUCTIONS
! IS COUPON MENTIONED? TO
FROM
0 I Y..c" a " Cl N O I
0 REFUNDIPREM.OFFER W70OUPON I I
13 OTHE R
NO T E T'r.IS FORM 'e.iUS T Ec SEN i TO EN i S:
DONNELLEYTWO WEEKS PRIOR TO
DISTRIBUTION DATE:
SEND TO:
TEAM SUPERVISOR
DONNELLEY MARKETING
P-O. BOX 1600
ELM OITY,N.C.27822
C.C. YOU R ACCOUNT EXECUTIVE
----------------------------------_--------_----~
r -------
~
i ATTACH COUPON SAMPLE ~
~ OR COPY HERE W
--- N
L-------------------------------------------------------

AdMftdMMMMM~ , 4L.
S-
Flow Chart Ref.
C) If the Amount Card and Extension Card do not balance,
the CRT Operator will attempt to find and correct the
mistake.
D) If the CRT Operator cannot find the mistake, the
invoice will be sent back to the Orocessor for further
action. When the matter has been resolved, it is sent
back to the CRT Operator, marked for payment, and
processed.
VIIL.ISSUING CHECKS
A) Data entered in step VI generates the following
reports:
1. Computer Payment Audit-Edit report
2. Exception Report
Invoices listed on the payment report will represent
the input for generating the weekly check register.
The exception report is researched by the Accounting
Department, errors are corrected, and the corrections
entered into the data base.
R) Weekly check registers are generated from the computer
payment edit list. The check register is reviewed by
the Accounting Department for unusual items.
Afterwards, checks are generated from the computer data
base. Checks und'~r $10,000 require a second authorized
signature. &''c'
~

~ T UATE: ~ ~
~
COUPON CLEARINGHOUSE AGREEMENT ~
_,
Donnelley Marketing,,a diiora..of,,.The..Reuben H. Donnelley Corporation, with principal
offices at 1515 Summer Street, Stamford, CT.,-(hereinafter referred to as'"Donnelley") and,
ln
Clearinghouse Name City & State
a corporation/partnership/sole proprietorship (cross out inapplicable) with offices at:
Manager's Name Street Address City, State, Zip Code
Principal Office:
Other PPocessing Locations (List All):
(hereinafter referred to as "Clearinghouse") agrees as follows:
1. Donnelley recognizes the Clearinghouse as an agent of retailer establishments that sell
products to consumers. (However, recognition by Donnelley does not authorize the
Clearinghouse to be an agent of Donnelley.)
2. Donnelley will pay the Clearinghouse for each coupon properly redeemed, sent to, and
accepted by Donnelley an amount equal to the face value of each coupon, plus the then
current retailer handling fee as authorized by the manufacturer.
3. Donnelley assumes no liability for monies owed by the Clearinghouse to its retailer
clients for coupons submitted by the Clearinghouse to Donnelley.
4. Donnelley will make every effort to expedite the processing of coupons received and
payment to the Clearinghouse for all properly submitted coupons.
5. Donnelley reserves the right, on behalf of the manufacturer(s), at any time to refuse
to redeem any coupons or groups of coupons from the Clearinghouse, and to deal directly
with any retailer in the redemption of its coupons.
6. A Donnelley representative, on behalf of the manufacturers, upon being properly identi-
fied, may at any time visit the Clearinghouse to audit the handling of coupons, and to
confirm that the Clearinghouse has valid written agreements with each retailer client.
Under normal circumstances the visit will be arranged with the Clearinghouse in advance.
However, this does not preclude a visit for a good reason without advance notice.
89'72322'7

q.
B)
Flow Chart Ref.
A control sheet is made by the CRT Operator. It has
space to list the sequence numbers ir)the batch, and all
operators initial throughout the rest1of the process.
C
V. SEPARATION OF INVOICES AND COUPONS
A) At this point, the invoices are separated from the
coupons and each is processed independently. All
correlation between the invoice and the actual coupons~
is lost \.
VI. PROCESSING A CLEARING HOUSE INVOICE
A) If a clearing-house invoice is being processed, the
following additional steps are performed;
A"Programmable Operator" is given headslips.
(Ueadslips are summary slips prepared by the clearing
houses listing coupon count, face value and retail
store.) This Operator verifies that the headslip total
agrees to the total per the clearing house invoice. A
tape is made combining all similar value coupons by
count. This total is then compared to the total ~
invoice.
B) The invoice, along with the tape from the headslips, is
forwarded to the CRT Operator. The CRT Operator enters
the sequence number-to access the vendor request, and
then enters all extensions (coupons X face value).
VII. ON-LINE EDIT
A) The computer will then compare the total amount of the
extensions with the "Amount Card".
B) If the Amount Card and Extension Card agree, the vendor
is marked for payment on the computer by the CRT ~
Operator.

1 Pmpamtl by I
. ~
_PREPARED DY ~r' /
~
~(3C~'E.rJJ-J ---REVIEVYDBY
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-~ --a3)
r
3 4
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2
2
3
4 3
4
- ~
5 f~ !l ~ ~ J I 5
6
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r;
~
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° I
g
7
~ 1 1 L ~ J
lo rfl-~ ~'11
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~
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20 t r 20
21
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- _
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28
29
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._-
30
31 ~ i:~ L Ir I( I I i ~ I i I 3t
32 3P_
33 33
--
39 _-_ 30
_-
35
36 35
36
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38
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OD 38
39 39
40
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41 ~_.~I ~ I
Y J f ~~ ~eeTT
'I 31
42
43 42
4
4
iADDmreG bYl

- 2 -
DATE:
7. For each retailer redemption request submitted to Donnelley, the Clearinghouse must
have on file on its premises, and available for Donnelley inspection, agreements with
each said retailer authorizing the Clearinghouse to act as its coupon redemption agent.
The written authorization from the retailer client must contain the signature of the
retailer, date of authorization, and the retailer's address location. The authorization
must also include the following clause in all retailer agreements (or will be included
within 90 days of this agreement): , ,
"By Execution of this agreement, the retailer does appoint and
constitute the Clearinghouse as its agent to receive all said
payments due from manufacturers-upon redemption of said
coupons, and does release.and discharge the paying manufac-
turer and/or the manufacturer's agent from any and all liabil-
ity by reason of making said payments to the clearing house."
8. The Clearinghouse's redemption methods shall not at any time in Donnelley's sole
judgment, in any way make possible, condone or encourage improper coupon acquisition,
handling and/or redemption. Donnelley, on behalf of the manufacturer, reserves the
right to refuse payment for any coupon or coupons where it has reason to believe that
there has been improper redemption by the redeeming retailer or the Clearinghouse, or
that coupons have been received, handled and/or redeemed other than strictly in
accordance with the terms stated on the coupon and as covered herein.
9. The Clearinghouse accepts reasonable responsibility for policing improper redemption
requests from its retailer clients. This responsibility includes reviewing coupons
submitted by the retailer to the Clearinghouse to insure that these coupons do not
include any that are gang cut, mint condition, fraudulently printed or not other-
wise properly redeemed in accordance with the manufacturer's terms of the coupon
offer.
10. The Clearinghouse will use its best efforts to expedite the forwarding of coupons
redeemed from its retailer clients to Donnelley.
11. Coupons mailed or shipped to Donnelley are to be addressed to the P.O. Box shown on
the coupon, Elm City, N.C. 27898, SEPARATED BY RETAILER AND HANDLED IN SUCH A WAY
THAT THE COUPONS OF EACH RETAILER IN EACH SHIPMENT CAN BE SEPARATELY IDENTIFIED BY
RETAILER'S NAME AND COMPLETE ADDRESS QUANTITY OF COUPONS BY FACE VALUE, AND DOLLAR
VALUE.
12. The Clearinghouse will not seek reimbursement of insurance costs from Donnelley on
coupons mailed or shipped to Donnelley in excess of the minimum rate at which such
- insurance can be obtained from a reputable insurance carrier.
13. The Clearinghouse will keep confidential all statistical information relating to
the redemption of coupons by the Clearinghouse.
14. The Clearinghouse shall at all times keep in effect a comprehensive dishonesty, dis-
appearance, and destruction insurance policy with limits adequate in Donnelley's
opinion to insure proper accounting for all coupons or other items of value that
may be handled. Proof of such insurance is to be submitted to Donnelley at any
time upon request.

DATE:
-3-
15. It is requested that the clearing house submit a balance sheet or a similar
financial statement to Donnelley at their request for the purpose of confirming
that the clearing house's financial resources are adequate and secure. -
16. This agreement will terminate immediately upon occurrence of any of the following:
. sale or other disposition of the Clearinghouse business or assets of the Clearing-
house; change in ownership or control of the Clearinghouse; voluntary or involuntary
bankruptcy of the Clearinghouse; filing by the Clearinghouse for reorganization
under the Bankruptcy Laws; or any assignment by the Clearinghouse for the benefit
of creditors. The Clearinghouse will advise Donnelley immediately of the occurrence
of any such event.
17. The Clearinghouse shall perform all coupon accounting and make all payments based on
such accounting from its established place of business, and shall not at any time
pick up and pay for coupons at retail stores.
18. This agreement may not be assigned or transferred by either party without the prior
written permission of the other party.
19. This agreement may be terminated by either party without cause on thirty (30)days prior written
notice to the other party.
20. As used herein, the words "coupon" or "coupons" refer only to store coupons issued
and payable by their terms.
21. The Clearinghouse shall identify the retai9ers for whom it is submitting coupons,
their respective quantities, and value so that proper payment can be made.
ACCEPTED FOR: ACCEPTED FOR: DONNELLEY MARKETING
BY: BY:
Name
Title
Edwin J. Vesely
Director-Cou on Redem tion Services
Title
Date
Date

III. PROCESSING AN INVOICE
Flow Chart Ref.
A) Once correct vendor data is located on the CRT, a
sequence number is assigned by the computer. This
sequence number is written directly on the invoice.
7 The CRT Operator then enters the following information:
1. Total money being requested by the vendor
2. Total coupons in request
3. Postage refund requested by vendor
4. Insurance number
5. Invoice number
This information is retained in a computer file called
the "Amount Card". If this information is not
discernable (slip of paper with no break-down of the
request) at this stage, it is sent to processing (step
IV), and the information is later ente`~d into the
system, before the "Extension Card" (Step VII) is
entered.
IV. SoT:T BY VALUE
A) A Processing Clerk performs the following:
i
Invoices are verified by sorting and counting the
coupons by face value. The clerk performing this
invoice verification also checks the coupons for
nisredemptiony°;gang cut, mint condition, consecutive
serial numbers, and uniformly wrinkled. Any exceptions
(misredemptions) are forwarded to the Processing
Contioller. If the clerk finds a small variance
(± $5.00) when verifying the invoice the clerk will
correct the coupon count. However, the retailer will
still receive the dollar amount requested.
U
J
I

. . ~ _ ~Imhala! Date Preppr¢d by {I_ _ {JI
AVProvedbY t
~c a!s ~°~i~[ .o E. _./Q
C-.~~°lc1?-
_~-~_.-__._~R?r~~/_R~,1~,~[~y s~i~fcriv/~ T
~ ~ .
~ 1 x a a
10
20
28
29
37
1
9
10
2
2
6
B
r
,
T
L
(
I
1
II
3
1
16
IB
19
20
23
24
25
6
28
29
0

LORILLARD COUPON
REDE4IPTION CENTER
P.O.dox 1600
cim Citv.,<.C.?78°8
Pay T o The Order Of
Pay ExacUv
Sequence Na.
ADVANC'eACCOUNT ,
Donneilev !Narkehng
~~ -
Your AccoOtlt i40.
THROUGH
THE NORTHE9N TAUST CO3IPANY 2"5
OF CHICAGO. tLL:NOIS 710
i S8 :7 20(' 1'0 7 1000 : 5 2+: 00 3 L896S 28(!'
PLEASE IDENTIFY THE MANUFACTURER
YOU ARE INVOICING.
(frfiANUFACTURER NAMEI
Your Account No.
^1 ~ ~A^ : -..~ :t^
1191 h ]. i..r~:z
h
!N0. COUPONS X FACE VALUE=AMT.j NO. COUPONS X FACE V ALUE = Al9T.
i (
( j I
! I
~
! I
i
( j
I T. otal Face Value ;
~ i Total No. j i
of Coupons X S,oS ~ ~
Handling °i
( i I Postage i
Grand Totai i
-----------
-
--
n ~
-
~
~
"! ~ ,I u f::..~ a ~ IfiT i tplh, i :n(nrn(ni i9iGalaan i
LDRILLARD COUPON
REDENPTIONCENTER
P.O. Box 1600
'elm Citv. N.C.27898
Pay To The Order Of
Your Account Nn.
THROUGH
THE NORTHERN TRUST COMPANY 2-t5
OF CHICAGO, ILLINOIS 710
Pay Exactly
Check No. >i J ! ? ~J V
Check No.
Date
Check No. p v17 L L'
Check No.
Uate
Sequence No.
ADVANCEACCOUNT
oOr1nClleFt ivi3rkCtIng
~..>
~1~ `l Y
i
5'68 17 20w f:0 4 1000 1 5 24 OC 3 iSq66 28(i
3e sure to .a_ep adevuate inventorrcs of t
; 4"A?ruu i KEiiT ~~ i- (~' t. ucnrs ( I~ L~ I:,
E-
Be sure to keeo atlequace inventories of these brands!
!

*1r**
~srsSavings *1t1Nr*
'ifillill
r.r
ee
e -lffeelsdiffwrnt~,
~~ TliefaMeritjaa.s[tl.~
;.otLoosef fresh
~
~ ~'l1~ [Choose from three
r, t~ }brae;iilk or Complete.
~
~ `
, ff
;
h
ena~ o
athoc off to top t
,That t ~t{use it. '`
freeh I tnidcoff: -
`
=...
~,~.fi ter, a,li:. Now
:._-_t ras~e. u I no more
wo~p _OU,-lir; ~.rryour~
desire~l~;cn. ant of
res IoF tfl :depend-
::d-fashtoiaed ., I
h
I~f the5e
®
t
12
,t1t k*rtlt,t****,t1t*1t**rtdNcrt**1t***
_ ~ i --~ STORE COUPON ~ ~
y
~VE25<ONANYPUHCHASEOFMAX120ti
L ~ RRR-1P~~
L
oEALER:YouareaYtborbEdjo0ivethe ~ersanpresenli
ng
thla coYpp ~Ne taee value p)/ yYur repular store price of a
purchase e/ Max 120'a.Upnn cnmphence with the terms of
this oHar you will be retunded the face velue plus 69 han-
tllingxllowance.Thiswuponmayonlv beredeemadbyyvu
tlirectN with LarilWrO and may not be transferred or as
signM InvnicesprovMgpurehaseofsuflicilMSbckwithin
the IaR 90 tlrye to cever mupun£ muSt be fM1own ov
request. This caupon is volJ when p¢senteJ by teN<
aycOcy,orWhereoIo111bI1eA,taxedoro111FrwkE06a(Imed.
O r
Ofier9oodcnlyinU.S.A;explresApp30, 19T6.LImitedlc
one cotlpon yer purpbse and TO PENBONSisOVEN 21
YEANSOFqGE.LpnsumsrmustpayanyapIiLSbNs~les
lax. Cash value 1,20 of 10. PresentaGon of this cuupahleF al
'
' LeG9ard for redempran in knawin9 viula9eppGrr/,ol lhe 1
1 terms of tnis otfer snall conslilute Inf%~EdeThVrio
~k
-
=,
, ~ f
., mallcoupanloLOHILLAR9CIqaretteTY0.9ux1496,E1m '~{ 1
CIIy,N.G.2]898. .
I _WA! STORE COUPON _
--__ __ __ _ __ __ _ -
n_
/~~ STORECOUPDN - a5a
'
a
"~Ln°~~p
~
`
1
5~ ®ff ither e°"id o.x<anapeon.up.
Mr. Grocec To redeem this wupon, mail itto
Pet Incorporated, P.O. Box 1215, ClintA,¢
Iawa 53T3a. You wlll be pald face value plus
SX handling.lnvoices pruvinR purchases of
sufficient stock to <over coupons Dresented
forrademptlon must be shown upon reyuesa.
Crsh redemption value 1/20 of o cent.
Offervoid whe.e prohibited, taxed or restricted by law. This cou
ponYaodonlyno6randspecilled.AnyotheruseconsGtutesGaud.
154 Offer Expires Au[ust 31,197E 154
DO
-----------------------r~ -----
we,STORECOUPON - ''I 'CS

0 C)
SCHEDULE-.
PREPARED BY c .S
REVIEWED BY DATE
LORrLLA,CD ~iV_ .~A6PS ~~PoINa~.ows "c~o~~OOw2
So~ol~~a~,v i (raG.v.d1^c~/.Q~+.~,al~'en:c : /l.al~` )
I
I
L
i

Flow Chart Ref.
Coupon samples gathered from the weighing process are
This report represents total counted (redeemed) ceupons
counted. the Prorate Summary Report is then produced.
entered onto the computer file by code, and number
by Code number. The Prorate Summary report and the
Payment Edit report are combined into a Value Code
Summary. If the totals of the Value Code Summary and K-1
the Payment Edit List do not coincide, the Accounting
Department prepares a reconciliation to identify the
differences. Differences identified on the
reconciliation are reflected on the computer Audit
Report.
Note: The Computer Audit Report must balance to the
monthly control sheet prior to printing any q3 ~
information reports for Lorillard and the :~~
monthly invoice. ,
X. A) All misredemptions are marked as exceptions, and
retained in a separate file until the end of the month.
At the end of the month, misredemptions are included in
the Exception Report.

C) SPECIAL CHECKS
Flow Chart Ref.
There are times that Special Checks must be issued by
Donnelley. A special check is a check that is not
processed through the EDP system. It is manually
walked through the steps. The payment is later entered
into the EDP system and shows up on the check register
as an "out-of-sequence" check.
A special check may be issued for the following
reasons:
1. A vendor is taken off the exception report and
must be paid immediately.
2. Lorillard tells Donnelley to pay the vendor
immediately.
3. Certain Clearing-houses must be paid within 15-30
days of invoice date.
D) A control sheet summarizing all pertinent information
(number of checks issued, number of coupons redeemed,
total amount paid to vendors by checks) is prepared by
the Accounting Department for each weekly check
register. At the end of the month all weekly control
sheets are summarized to a monthly control sheet.
IX. COU[ITING OF COUPONS
A) Coupons which are sorted by face value (step IV) are~~
further sorted by the Code number imprinted on the (/yl
coupons. Coupons are counted by code through a
weighing process (1 lb. of Code 585 coupons = 1185
coupons). The result of the weight count is indicated ~
on a coupon sample. All samples remain in tact for
further processing. The weighed coupons are then
compacted and subsequently destroyed (shredded and
mulched).
I

I U" 11, I.A'l q
r,qnNl-hl nAi[ 11/21 /n( CMC[r, rtoN qrr'Ont rtrrn4r nA7r tn/nt
F°TIILrP
OhA
RFY Or:CI IVI.
UATC LNVUICC
NUNp('R COUPON
COUNI ':nuPUh
ANOUhT RfAiON
1!KT
POM
11 19 POWINA ST
SIiRINOFICI.O NA 01108
3/71/.51
1
?6..~._t .
. _.r1.62._..._.. AFpEAii fiANG..CIIT
I CuRRENT HONTH I9/nl TOTEL ~ x n,G
YEAU nEOINhING
Al
FT^f
OL/RI
tuTAL 25 S P.5)
I .
. TOTAL. 2G_ _.i.. 0.62 .. _._. . .
GEOIlGC5 VhR
119 E L P Si
rrTrsF1CL0 I'u 01201
0L201n3211
')/O1./N1
1 1
1.tl7 AFPEAN GANn CUT
.
CunaC.Nt~Harilu-._..-__.-..__....lalBt~-----...._..1ar~Al-......._..----t-...._. ......... tt.__.{
.. "
---~ i7:n7
FISCAL YEAR pE0IhM1NG 01/61 TUTAL 1 T1 S 41.03
TOTl.L . 1 71 ....s ,47.0 7 _
S 8 J VAR IHC
6:6'f90 TYLER ST ~
' rtiTSfiEl.tl : . ..H4 912tlC_._.__.. ~_.....__..._. ..--._.__ ._____..__ .. ._..._..._ .__--_
.._.. .._ ............ ...._.._,.. _._..........._._._
012G(0427 OT/29/GI 41 f 33.62 APPEAn GAhO CUT
CURRCAI MONTH 10/O1 101AL 0 P f 0.0'!
-...__._.n t ._
F[$CAl Y[{li F.kGIH7i1N6.__...a17N1~..._......-'TOThI....._._...._.___1.... - s - -- .3 i . .6 I
~
TOTnL 1 AT 6 3'..52
,....... _,. .._._...__..__._._.______..... ._ ._.. ,...___.._._. . ._......._.__
_._._.._....__..._...._..__._..
. -xi'CiSvi,a. STr+- 32C 0N0T4 ST
~ ~
MA G1^
01
~
.
_
PfiTSFIELO
, . ._......___. _.....-zi'
. .... . _.... - . . ._..
'
~ CURP.ENF MONTH 10/G1 TOFAL 0 0 S 3.0
~ FISCAL YEAR EEGINNING 017fl1 - T0T1L 1 21 E 15.fC
, __.._.......___._.___ _....-___._.._. _.._ . .. .. ..... .. . _. . . .. ......__..
. ..--- --- - _ __-rarsr.--------1------?i--~---- -t ~:ao-- -------
CSTES GEN Slfi
I VINOSUR M4 012T0
. U129C0019 G3/26/OL .24t,_ 11 .65 AFPE44 CiPNG CUT
. ....EUPAEIcT-IION`lH_ ..__._. ..-__.1U7S1L..._. _... ._~0(A~ ...... ...... _....._a__ .
..........._..0 3._._.__...0.0t. .
FISCAL YEAR 1?CGTNGING 01/B1 TOTAL. i 24 1 15.63
TOTAL L 24 S 19.6^
Ezzez&se

89'72322z
b
- - -- - --
2f1' Sb ilbbll 2' f J.': 2P~;~1
019. IUV 1L0f!1uf. n C~ ~'L liDIf
..
4O.iS+ [( Lv I c A'S IiS'C~7lk 117'1'C .. rr... lVl.l f,~f _,_-___,
.....___.__..,.^.._.-.-.i.....__
..
Z'+i L'f: +,1-' L 1'!b ih. J'o b'S., f'1 III!814 I1WLi1 .2.f 1d/4:/LC IO/CJ 1i~'I'.:
." L 1.
--_ _ -_-_
!I S'S L4! !
[1 l.. _._.... G1. ll ...... f111ft flriTnJl. .P.-.. , ...__~
~
. ._ _-
C
/ uu In~ fa ,. r .
.{. ')'9 J'blt 4'. 9'[. UfZ 1: b 1f/1../41. ,
__ .......a ~ 1 ~__ _ . .._ ..__ . _
.. W1.' .:4 f.
:".;
.
ii _f _
..._...... .._._._. . ................._ . ._ _ __ ..._..I
..
_.... _..
'J. (1 arl ilUtlld 1 VfI11 ': 1 IVtl lll AL !P. I'h) ~( C /JIp . 1 1'\ .1
.:(:1 Ivql.in.'^ .d,ll l. 'G. . .3n'. I "ItIfH I ~: 15i .:7 f Il II-a ...
..... ... d~ . . . .. .... . . ..
._ ... ........... ... ,
I,.Illfllnl 11uro'if '
11mh :U:n.

SCHEDBLE
PREPARED BY
' S 6
DATE
EWED BY LoEa/S C'oe~ REVI ~_
~o.PrLLq,~,d ~rw _ SR4's j4Rof/oTioN >D~ydT
Qrc~c~" ~ CJas~o~.i.cq ~kY"''
/,/~"/,/o A-
,' ~lL cy~,
lvG~~
11
I
I
~% lllL1C4.~1
2G
I
I
~ - - --- ~--- ---- - -- ~J`---'
P T. Ta r~e'' ~rh d.! ~ Kcpaye~.
////// o`
ll cAxrdBU ,
Ca-dl~~
fiGfJ i
~
1~a2 i
(J ~
'/i/ 1I I
,
y7U~IIl~r~
~
I
hM ~
_ ~
'l ll°itN-
- ~.. _
--
~
f ~ !f -- -
f -
diL
I
~
I ... ..._ . -.. .
I ,._~
I , ~i
I'
i
~
N i.
III
_ .. _..._._ _ . _-. '-
...
- ~
I
~ .
.
- --
~ ci
--- - -

LOIlILLAr11I PA01' 2
I . r1rOr,N,l I IrIN SInt18tICAL frrP0111 - PLP0111 UnLr: OCI 19n1
i Cf1ANG TPLUPPII ~
I
JOE MEiL'OU
N0
H33 LiGIINS
8r3A LIGI!L/6d7
`-32A LOHI/11U
(.02 Sr/Uli
L22 "FHO/IIH
f 36 IrOP/l111
"W'T~aUi`/Oii
032 FSI/UU
/;40 FSL/UC
j FSI/SOLO
CP9-~~ FSL/IIB ~-- "~-_"-'~- ~ ~1.00 ' 12/li/iU -~-~--21__.
?ze_--- rcA ,_ .
~ P2A0 F3L/COP
3.~5 FSI/CUP
ll __P26 F57/COP
F:36A NCC/e[7
~ F5I/COP
F39 F5L/FP
E43 FsL/COP
-~2 I7 P C r-
F2l NCn
a3B NCC
C06POB UISiPL 0111 LON t'ONLIiS
Vd1.I1C UATP ACi1Vf
_. .
1.07 10/tl1179 24
1.00 ICiCL/78 21
LCO 12/01/79 19
11Jd1/7ri-' 2.A-1.00 P6/29/19 22
1.00 09/10/]9
1.00 01/26/79
1.00 00/L2/19
1.00 01J1]/00
_ _ . ........_-_ _.:...__.
~~9.513 3,65fi f6.3 50.0
1.00 04/a1/79.._..._.... 21. _...._... .4.91,000.. _ ..
1.00 06/C1/79 22
1,21.0 _.- ..42. . ... _.. '-.0
e.2
9'74,00^. 1.160 0.2. 3.5 6.0 0.2
_ . ... . -. . _ .. . .
.... .._ . . .__._ .. "~ - _. . ___ .. _ _ -......7.30.
~~1.00 [I2111/7'i ~ 24 1. 745.UOU 59 4.3- ~. .__ _ 3.5 . 321."L
../.C0 ._ 06/29/79........_... 2.`t.-
___499,000
1.C6 11/26/79 17 5U,0110 1,442 2.5 5^.0 'i.0
.
C.9P Of'i/12/74 L.991r25~-~'---~-~ -~ 6.8 --~~--~ f..0 117.0
e.ao OL/l3/00
2.3
CIPCULArION PFUEVPr10NAC7 1 - TO[A1L r OF CSF OONN:'I.L':Y
QUANTITY n f0 CATE NLO 10 OAT( rS7 % OC0 IlUUOCT Pl`FU I
. . .., .. . .-
._ . .. _ . . . ... .._....--- 5a
~ 1.169s002!.540 ~ 2.0 .0 o.i1 ?.0
5'S.60n 402
39.009 28,066 `.1.0 51.0 102.1
_ .§19. . .. .- J51 . .. f7.a 112.9
aau 3.261 e+.4
179.000 127.099 7 L0
60.0 1n0.9
50.0 142.V
.
`i0.r1 7.3.2
23 97.839 70.405 T7.5 , 50.f1 15`i.0
20 .12,007 65.534 75.9 6.^..0 133.2
21 30,367.000 2,377,545 7.9 5,0
r.75 04/01/e0 19
C.35 05/O1/79 24
C.25 -. 03 /01/79 ._,. 24
G.25 11/26/79 23
r,50 12/17/78 2. 0
14N SF110/eC 1.00 . 09/rl1/90 L2
~zzsz~+se
~
a
39.50U.OOR 1,102,5.18 3.9 3.5
917,OU0 7.970 ].7 l.0
4`,303 0.2 ?.e
721,705 2.1 J.0
. . . . .. . . ....... .
99.125 7.4 J.5
29.532 8.9 ..,. 10.0
39.720 16.7 56.0
qo.3

.
STORECOUPON 3YL3G00
75`0 SAVE 750 7`0
ON A CARTON OF
KENT
DEALED: Yaa ere euthadzed l0 91ve the ~eraon
preaenling this coupon tha lece velue off Youf
reguler store price of n certon of Kent King 6 ze
or 1p0's. Upan compliance with tbe tenns ol this
Ifeq you will be relunded the face value plus 5Q
hwdlinp Ilawance. This coupon may ^nty be re-
deemed by you directly with Lorillard and may not
be transferred or assigned. Involces provin9 Pur-
cheea ofaufficient stock withlnthelsst 90 deys to
cover coupons muat be shown on request. This
coupon Is void when presented by oubide agency,
rwhore rohibited,taxed orolherwiae reahicted.
Eemhase~GO^rv~me~mustmpited te one cau an par
tax. Cash value f/20 of iCY Pre en]efon~of fhis
coupon to Lorillard for redemption in knowinp vio-
lation af any of the terma of this olfer ahall con-
slilute frautl. For redemption, mail coupon to
LORILLARO Ciyaretles, P.O. Box 1446, Elm City,
North Carolina 2]899.
Thia coupon was neither paid for nor sponsared
by any branch of the U.S. Gov't.
~ore~42 STORE COUPON --75~
30~ 300
Wy-
STORE COUMr. Oealer. Plmse redeem 01s coupon far 9-0ves Sqoxre Meal
pruduCsasdeecribed.9ilvesSquareMmiwllreimbuneyou]Od
plusSphandlingaharpebreaehmupon.MeAmupooste:9-UVes
Squsre MexlCaupans, P.O.Sax 1955U.Hnustaq Teeu 1/1144,
U.S.A. Imalces praving pu¢hases Of suMdent stacF el9-UVes
SquveMeAratfoodtawvnrmupan(6)preeenledmuslheahown
onrpuest,andtfAUratodosomay.atoumpGOn,voidsucoupons
submhledlorredempfion.Useofmadsto culkdfurcouponsnat
praperly redeemed will be reported. This coupon le non-
Irerufenble, nan-asiignable and good anly on the products
apedfluM. Caupm suyeetta canAeation when presenred com
Irarylolenns Of the amngemenL Offer wid wherever lax<d,
restrictedarpmhlbhed bylaw.CashredemUGOnvalue:1120cent, a19]1SIn-Klstkods.lnc
Offer eapires: Dec. 11. 1918
IiedeemeblecNyin
U.S. MGltary CammwsMesand Exchanpes
1489
LIMIT ONE PER FAMILY
STORE COUPON
200 200
ThIS Coupan wnrN 20{ ofl purchue Of arry Hat Shut or
Skram pmducL Mr. Redik[ Cenwmd Caryorafion willrs-
deemN6cauVOnfnr2opp1us5thandhnpilyoulecelvedRen
your sab N any Xat Shot ar Slnem produq. Any clher use
Cunslilule5lreud.Thiscnuponmaynatbeaasipned arlrans-
9mdbyyou./nvoio4revinppurchaseMwtficienlNOtShot
arSkammcover[aupanspresentedlarAdemplianmustbe
shown upon request. Cus[omer mu6 pay seke rsx. Vaid
where pmhihiYd, raxed orreslllded by 4w. Gcad ontyin
U.SA For payment, mail M Canwcod Cnryaration-
HousehaMProducts oidsion. PaslOMCe 6. 217. MempNS,
Tennessee 38101, Cath redelnplian value 1/20 Of 11. URer
expirps Uemmher31,19]8.
Thiseouponwa.nehherpaidlornoraponacred
by any brv¢II IN N e U5. GoN.
100 100
STORECOUPON
LIMIT ONE PER FAMILY
TO BEAIfli:TAls nnupon will be aedeemed bY Econamlc
labonWryfar 101 plusSSEandpng Ilithae baen seuyledby
ypuineacoNennWIII11uoHersUtedabave.lmplaspmvinp
purthau Of suHldeM stoeV N eever soupons mwl be sMVn
epen reqvesLCUslamermertpayanYsalesW.VaidHUteIs
ruVlcled,preblElMd orhaed.
For rtdlmpllen In U.SA, tauppn shauld be matled te Faa- -
nem[e labonlory, Inw, P.O. Sex 1%d, C111Mn, M 52]31.
Caplredemption value M 1Re W 1s.
LC 5-78
Radeemame anly In
U S. Military Commsseries nnC
.
20~ 200
LimHOne perfamily
STORECOUPON
Mr.Dealer:Farpromptreimburumentfarlhismupaneenddto
6araleem,Gpn1U5.clinton.low..Vkwlllpayyou2UpplusSG
perwupanlartanSGnp,provlded caupanlsredeemedo4lypn
90MTEEM PLUS,andinvolcessheWnOyeurpurchaseofsufi, cientstorkta cover saupona pmsemed far piymelltaan
be
shownonreGUesLAnyuNerusemnst11u1esfraud.lbuponsare
nmNanferzble end redeemaAle pnly through 90MTEEM re-
talert.Ceupanisvaidifuseistexed,resbide0orprehlbttedby
law. Anysales fax muRhe paid bythe customm. Cuh redem,
ticn value,UPgof1{.20 MuleTeem PmduqsDepl.UNIiEU
STATES 8UM%3 CNEMICAL COfiPORAlION
ExpiMlnn da44/30bg
9114-7d-]OS1<

Lorillard Coupon Redemption
Policy Manuel
June 1, 1981

'ySp.z:_.jy
Donnelley
Marketing
nn acompanyo(
~/L T6c~un&BradStrcctCorporation
Coupon Redemption Services LORILLARD CIGARETTES
900 Donnelley Drive, Elm City NC27822
919 236-4061
DEAR RETAILER:
IN CHECKING OUR COUPON REDEMPTION RECORDS, WE HAVE FOUND THAT WE ARE HOLDING COUPONS
BECAUSE OF AN INCOMPLETE RECORD OF YOUR ESTABLISHMENT.
IT IS LORILLARD'S POLICY TO HAVE THE FOLLOWING QUESTIONNAIRE FILLED OUT ONLY ONCE TO
ESTABLISH AN ACCOUNT NUMBER FOR YOUR PLACE OF BUSINESS AND HELP US SPEED UP YOUR PAYMENTS.
THIS QUESTIONNAIRE HELPS YOU, THE RETAILER, TO RECEIVE YOUR PAYMENTS PROMPTLY AND HELPS
BOTH YOU AND LORILLARD MOVE THE EXTRA PRODUCT DUE TO COUPONING PROGRAMS.
WE ARE ASKING YOU TO TAKE ONLY A FEW MINUTES TO FILL OUT THIS QUESTIONNAIRE, MAIL IT
OUT IN THE ENCLOSED, SELF-ADDRESSED ENVELOPE AND HELP LORILLARD AND YOU ESTABLISH A
GOOD WORKING RELATIONSHIP.
. STORE NAME 2. FORMER NAME (IF RECENT OWNER CHANGE) PHCNE N0.
A3EA CCDE NUFHER
3. STREET ADDRESS (P.D. BOX NOT ACCEPTABLE) 4. CITY, STATE & ZIP CODE
S. NAME OF OWNER(S) DR DFFICERS IF CDRPCRATIIXJ
6. HOW LDNG IN T, PRE YOU SUBMITTING
~ IF YES. GIVE ADDRESS F- IF YES
DO
BUSINESS AT YES
COUPONS FOR MORE DF ALL STORES ON ,
YOU OWN ALL
YES
--
THIS ADDRESS? _ THAN ONE STDRE? NO REVERSE SIDE. THESE STORES NO
6. HOW WDIJLD YOU IDENTIFY YDI.R STORE? (CHECK DNE)
_ A. GROCERY STDRE _ D, CANDY STORE - G. CIGAR/TCfiACCD J. OTHER
I
(PLEASE SPECIFY)
_ B. DEPARTMENT STORE _ E. DRUG STURE _ H. MISC. FOOD STORE
_ C. VARIETY STORE - F. LIQUOR STORE - I. MISC. GENERAL
9. APPROXIMATE 10. CIGARETTE 11. INTERNAL REVENUE
ANNUAL GROSS LICENSE IDENTIFICATION
SALES VDI.UME NLM6ER NO.
NAME & ADDRESS
OF YOLR WMDLESN-ER
"I CERTIFY THAT THE STORE(S) NAMED ABOVE IS A BONA-FIDE RETAIL ESTABLISHMENT"
SIGNATI.RE
TITLE
DATE
THANK YOU FOR YOUR COOPERATION (,a
, DATA BASE SUPERVISOR ~
LIXtILLARD COUPIXJ REDEMPTION SERVICES GO

0
T"tUUI l fjl-~ COU~PYJIN4
SCHEDULE A-I` Z-
PREPARED BY 6 / ~
DAi
REVIEWED DY /Jc
~p ,yY ---
--- - >~~ ~~ - -- ---- ~
I
I
I
I
II

.ti Y\s .:~~ ...a:
?
nORK SHEET VPLUE CODE REPORT LORI
FffTfSi
VALUE 010 * '
COUPON
cOLE - 6
P jit"'
µp1 0 tp'( 'CA
-
~
~ ~~
914 M
Es
A~,~^~ ri
915
917
918
919
0
7
6
9
92
922
a
9
92
I
4
9
6
925
7
926
0
927
fi
928
929
53
54
55
930
9SZ=6S 1
15
16
17
18
19
20
21
22
2
2
2
2
2
2
3
32
36'
3
37I
8
4
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
-di 60
61
62
63
64
65
6
667
~68I
I69
70'
71'
72
73
74
>95'
4B
1 77
78
78
6
n
~
i

r
~ ~ l.ot1w5C°oRp '~
I~-E71'1~IIaRd DI~V~'`SA1ES YrpMD~foN VF~I
~11T OF CQJ~JOUItrJCs
scHEDULE--A --I-&
PREPARED BY(}~ 6irz hP .
D TE
REVIEWED BY
I
(
;
_i
K:

r ~Initials, Ozte.~
,/
~
f SCHEDULE J'~ J
~,C`°1.US-
OfSiJ~_L~' -PREPAREU-6Y!~
f
43
44
REVIEWED BY~==
3 4 -
I
i
I
10
1
I
L
i
I
~
f
I
IF
I
L
_LI
4
L
II
26
27
28
Z9
30 .
31 .
32 '
33
34
35
36
37
38

3. The bi-weekly invoice procedure will remain intact, with brand
breakouts attached to final monthly invoice.
4. The check register will be sent directly to Lorillard Controller.
5. All coupons submissions that are challenged and sent to NYO will
contain all the details plus a payment history. Sequencially coded
coupons will be sent in sequence order.
A) Payment history will include payment direct from Donnelley, clearing
houses or both.
6. No procedure in this manuel will be changed unless properly directed
by Lorillard.
89'72326"f

Lo<~s Eo,e~
~
- - -
---
-- f r~
__
~ '
(
-
r---
--
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A91AE4P.EP=.:erEFh<&ai?, B!ELS~ r.Ceii:i;y"w
SCHEDHLE 14 -4 f fz
PAEPqRED BY ---7l --.
~Oc"GlS ~o,e~0 REVIEWED By 1~9A uHIL
------
-
- -- -
~ ------1
--
1- -
-
- ----- --_. _
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COUPON REDE11PTION CENTER .
INVOICE CONTROL SiTFET
CLIENT PAY PERIOD
~-.- ~,.r-."r.,._., ....-. . .
DATE AMOUNT RECORDS ENTERED-2p~~/--`-'~ ~~'~OPERA~ R~..,...;
~~~ `, CL ~ `.~._ . .
CCl"MENTS :
DATE PROCESSED,2~j_Lk/_Y,~,,.,..---j
Cc-NMIENTS:
DATE z...XTENSION RECORDS ENTERED~/~/ QG;OPE~RA70R
~....~:.~.,-... - ... .
CCD 1~~F1VTS: -
SEQUENCE NUMBERS E`R(YM / ,/ ~/! %
~; TO
`iC)TAL An .JM..T'ER OP...SEQOENCE"Nt)MBERS- CRFI:ITED
TOTTAL NUMBER OF SEQUENCE NUMBERS DELETED
.... , .. . . . . ~ ..
DELETED SEQUENCE NUMBERS ~.. . . . . . . . . . ~ . ~_
NET TCYS'AL OF SEQUENCE NUMBERS PAID - - - --
r - F
aS'I~~.§>n < <

~ FREE
~
~
T
when you buy a pack.
6UNSOMEqS: Lus caupon mayberetleeVneUal arry pafmmalingatore bui CMy J youmr ylr
Inutallarrrgtensoahr;aHer I Onearqmxlmupon~rpmclwseola,ti.'ckaRUU'r,qlFey
ioumph IAg¢hpl. 2 rou mrst be 21 years nal arry applrable m;es uaa 3
yuntlmrl'ymIISA.andcxpireskwuary ..r~. ,coupontmidwhere6rmlbrtetl.a
:,. ' n UFAlEq Youar .vh reE.Cguethepasoa4r
Q prusry:yc. lapc4piin 'nphqeg;daralrum
I c ks mei,wng nnumerfermsgatetlahC or
~ . I ~.Artlrevre5lkraoneNGC azce
/^\ uWOtlng thr.pr .inscoupmmaY
'~ nfertetlaa gmvVCltlvAre~
{~.~y ~c r.:\-/..' ~' Ive 1 200I 1 e9rl
~/ le
' E~R~~ryIf.IVB necon4soatN Pr~
..__......,,..~..~IrvcnrvuHCUEtMIMMEUTATELY M ~~r= a.
' Lbi 3000
pack of TRIITMFIIJ
N
gms ppnaf P. utin: N
911aLp0u ca+ra. IlsUllk .s
Ilberefunw[ap.Pl ClusPref a~
drg ]5c'n. b ppu, atee " .:ab
mtlbSYWde<ly tirlnrllartlarq a'.m:
em m,5t Ee ShIXSe di ~ty;+t la
~}~rPr MtCUe011ei1kM in qA".{l~.l.e"
aASUUpmsOrCnrAted andsx'I:.o.EV~tinal
rcLen mlerAlad for Wemnuur: mtn[wr.g .u'a;~~x p..r. ~:
......_. .._...,_.........,_......_...,...
~ CODE 147 _ 0=LE9-0N^W. M1'C 1,0.q ~J=rzr~<s. Pp 903 wsc fmr Ln, qunnfarmrra ^rd'v8
L.___..~- -- - - - ~.. - ..~

-
WORK SHEET VAL..U$.CODE
REPORL
LORI C
c
~
2
~ t VALUE 010 + 3
6 i
0 5 COUPON CODE
7 6 , ,.I .
10
01 8
41 12
9 , 13
0 J_l ~
o I1 '
16
3
79 17
1e
,
19 -
0 20
5 21
6 I 1 1
22
7 d
24
16 25
19 62 26 ;
0 20 27 1-
28
22
625 29
~
c
{© 23
24
~
~ 878
~,~-krl l 35
(~
6
7 36
`'
90 37
(~29 39
905 4
0 32
33 44
45
34 906 46
() 35 ~
47
48
7
9U7L 49
~ 50
51 ~
0 52
0
90$ _~~y~ 53
~f,` ~---
54
~ 7 55 ~
2 56
~ (57
l3 ?09.' 58
{4 59 W
() 50
5 , 61
fi 910
I
0 L7 63 I ~
S 64
65
9
911 66
;
~ a
I 67
t 68
52
. 912 69
70
71 ~
v 72
) '73
55 9 }3,3 _ ~~
]4
75 ~
76
77
76
.. ~

Donnelley Coupon Redemption Services is located in Elm City, N.C. and
is solely responsible for all Lorillard coupon redemption activities.
Donnelley will adhere to the procedures as stated in this manuel. All
deviations from any of the procedures must be first approved by Lorillard.
This manuel will supercede all manuels prior to this date of June 1, 1981.
Lorillard Product List (Family Names)
Kent True
Golden Lights Old Gold
Triumph Max
Newport Beech-Nut
Maverick
Lorillard Redemption System
1. Mail is received and recorded daily. A date is placed on all
submissions when received.
2. Retailer is checked on the redeemer data base (CRT) to determine if
this retailer is active, new or suspect.
3. Name & address will be verified before coupons go to the team.
4. Suspect submissions will be sent to team supervisor for special
handling. .
5. First time redeemers will be sent questionnaire. (attachment C) and
coupons will be held at Donnelley until completed questionnaire is
returned.
Submissions are processed by face value as follows after retailer is
found to be an active redeemer and not on the suspect list.
1. Invoices are verified by number of coupons submitted multiplied by the
value of the coupon.
2. Coupons are sorted by value at the redemption stations.
3. Coupons will then be sorted by code and counted for report.
4. Invoices are given a six digit sequence number for accounting purposes.
5. The invoices are keyed and edits are run to stop errors not found by
m
the redemption team. LO
~
6. Checks will be written for all cleared invoices. W
~
7. Check registers are printed showing name, address, sequence number,
account number, number of coupons and total amount of money.
yo

;~ nciaai7r
( I''.OFn
,
LGUPV& COCf
RCGIOn~
, ~
CCUNT
VALUE
- - -- --
17
T
.
ns
s.
H ]71 .5.65
Ly. - - - i1 -- 1.61
~L25 4 .6U
s
s
s
tn
n
n
i1^
I15It6'
:1)1
Nl0
LO1
U`^MrtFT uf`r'f,F
T'f,FT
191 - (
Ihal . TOTAL VRLUE 00010
ir~ p.SeE
?o¢~
1'C
:n ...___..._.._
...--_I_... ]b2-_.
WI
451
a
PAGF
.a5
TeTA R-eoF eJ
3 - Ig M~TeG
5n5.45 ~ S~'e~YAlue eeR< I~rieT
4.75 ..._
.50
----------- .~
F05C 9G.]b
6045 5R6 146.50
E041 1.'<t6 316.5('
L04]5 0~2 205.50
3341 27,
nU4'~ 77S 7S
GO50 _
758 189.50
,00
Et
~43
<3
n4
45
nE
,
3
l
s
&
9
0
61
EOSCS 28
20.2 5.057.OG _ 6
63
I LO`vl 05
4 lOL?5 ~
6
. . . . . . .. sc
605I5 6.014
'
1,503.50
. . . 61
68
89
nC52 - 111 97.75 ]o
, ]i
G05.' 2,080
520.00
72
]3
]4
I
~ ]i
~ ~~ . ~~ZE4~a6Q ]8
80
6
43
<9
A
~
5
5
jl5
6

Donnellcy
Marketing
~(llrn acompanvo(
kLl':1hcn~mKRrad~trcctCOrlwrahon
Coupon Redemption Services
900 Donnelley Drive, EIm City, NC 27822
919-236-4061
Dear Retailer:
We have not yet received the invoice that we requested from you
for your recent submission of Lorillard coupons. Please return
this as soon as possible so that your payment can be processed.
If you have any questions or need assistance, please call or
write me at the above listed number and address.
Sincerely,
Thomas Smith, Supervisor
INFORPIATION F, REVIEW
TS:mbw
89723269
V-,L',;-,-t,cf% le~{ar

Types of Reports Issued
1- Redemption Report - issued monthly
2 - Exception Report - issued month}y
3 - Statistical Report- issued monthly
4 - Check Registers - issued weekly
Lorillard issues coupon codes by job numbers. A job number is
identification for a code or group of codes with the same value, media type
and same issue date.
The redemption Report is sorted by brand and job number within the
brand.
The Statistical Report shows accumlative activity by job number. It
is sorted by brand and job number within the brand.
Lorillard Exception Report Procedures
1. Eliminate all accounts over one year old and with only one
submission.
2. Qualified submissions under $50 and not accompanied by an invoice
will be paid and Donnelley will prepare coupon work sheet.
3. Qualified submissions over $50 not accompanied by an invoice will
be handled by Donnelley's information and Review Section. The
retailer will be sent a letter (attachment A for his signature
of reconciliation. The work sheet will be sent with 2 copies and self-
addressed postage paid envelope. When a signed copy is sent back
the payment procedure will commence. After 30 days, if a letter
of reconciliation is not received a follow up attachment A letter
(attached) is sent.
If there is no answer to the follow-up letter this submission will be
held until challenged.
If challenged an attachment "A" letter is sent for reconciliation.
4. All submissions containing "Sequencially numbered" coupons will be
placed on report until challenged. Sequencial numbering will be
determined if a submission has four or more coupons in numbered
order.
5. Submissions under $25 that appear "gang cut", "mint" or"washed &
dried" will be paid and sent form letter B. Donnelley will keep
this letter on file and only send notice once. This retailer will
not be put on the exception report but will be designated with an
"L" in the computer. If a retailer has been sent a form letter
and submits qualified coupons he is to be paid. Three proper sub-
missions by an "L" retailer will take said retailer off the "L"
listing, Any subsequent misredeemed submissions will place the
retailer back on the Exception Report with the notation of why
and with "letter sent"'also,bycthe_reason. This will let us

d
VALUE CODE REPORT 05725778
.~
I LORRILARO
- '..
~ VAL~t Ci1D -
L~iUNT VdLUF
4
bL____ _L"F13C2 1.843 1.234.81
1
gl ~~
LbRI063
1.178 - -
801.04
7 \
~ . .
V
p 4L`4i0 64 183 126.27
1
2 ~ LORI065 10,264 7,184.80
3
4 V L0RI066 111 78.81
5
I~ 583 419.76
I
~
B
_ LLiiI0, ;8 721 _ 526.33
^
LQRI069 1,278 945.72
1i
21 ~
%F
-25c245
935.75
- L(k1:;75 11,952
-- - 9.561.50
5
6v LeRI080 244 ... 207.40 . .
] .'
i
e L..,,( . . H.55
g
0 _ LL::i0 3?3.977.70 _
2 ~~as LnRI1Lt,
31
5
6~_ L.4I11; __ 15
a
17.25
8!
9 LOitI114
5
5
OI
1 Li;dI12J 49 61.25 . -
5
{ Lf.i::]F° _ 139
5
18fi.70
31
4~ LOR1 150 . 2 2.70
5
5
5
61 LC~11`-L 6043
s
9.366.65 _ ' .
6
9~ .3~i L6,.Iir.°,
s
s
Oj LGn1250 1r093
6
2,240.65
6
2F 11~100 Lc.<IZ35
fi
3
6
1
4 [ ~~Cl LCaI,:4S ~t
1
4
1
5
6 '
.
7
. . .
- -
.
7
7
7
0
7
B
42
43~
44
45
7 Q
8
49
0
1 ~
2
3
5. ~
7
e
9 ~
u
2
s
a
5
7 }
6
9
0
1 ~
2'
3
5~
6 5~
7
0 . r(
9 .
O,
.
Q
5
®
39
41

Donnelley
Marketing
acompanYof
~~ Thc~unSBndsinziCUrpwatron
Coupon Redemption Services
900 Donnelley Drive, Elm City, NC 27822
919-236-4061
Dear Retailer:
We have received your inquiry regarding a submission of Lorillard coupons
for which you have not received payment.
Our records show this submission is being held pending manufacturers review.
If additional information is required, please contact me.
Since,rely,
Cindy Norville, Supervisor
Retailer Services
CN/kb

Donneliey
Marketing
~ acompnvof
j/~ TheDUnfiBradSircctCofPoratlUn
Coupon Redemption Services
900 Donnelley Drive, Elm City, NC 27822
919-236-4061
Dear Retailer:
:
We have received your recent inquiry regarding unpaid Lorillard invoice(s).
Our records indicate the following payment(s):
Invoice # Invoice Amount Invoice Date Date Paid Amount Paid Check Number
If I can be of further assistance, please contact me.
Sincerely,
Cindy Norville, Supervisor
Retailer Services
CN/kb
0
V7

know he's been sent a letter and has since submitted suspect
coupons.
6. If a submission of any amount is challenged for misredemption, the
retailer is not to be put on the exception report. If the amount
of what is determined misredeemed is under $25.00 (excluding sequential
violations), an attachment "B" letter will be sent along with the
payment. This retailer will be put in the CRT as an "L" retailer and
the following 3 submissions will be checked. If they are clean this
retailer will come off the "L" listing.
7. Submissions over $25 that are "gang cut", "mint" or washed & dried will be
placed on the exception report until Lorillard is challenged.
If challenged, any submission between $25-$50 will be paid and sent letter
"B". Donnelley will send this letter only once and will keep it on file.
From this point follow procedure no. 6.
8. Submissions over $50 and Lorillard is challenged will be forwarded to
Lorillard NY0 for review.
9. Submissions headed "Excessive transactions" will remain on the report.
10. Submissions which are first time submissions will be sent a questionnaire
(Attachment C) as stated in "Lorillard Procedure no. 5". If, however
we do not get a response in 30 days a second questionnaire will be sent.
If no response comes through this retailer will go on a separate.exception
report and listed as "no response to questionnaire".
All returned questionnaires marked "out of business", "moved", "closed"
etc. will be completely deleted from our report but kept on our data base.
The data base will remain updated with these retailers.
The invoice plus a small representation of the types of coupons will be
held. The balance of the coupons will be destroyed.
Lorillard Inquiry Procedure
1. All inquiries to Donnelley will be handled by the information and
Review team.
2. Direct inquiries will be sent appropriate correspondence (attachments
D, E, F, G) to the retailer.
3. Inquires stemming from our NYO will be handled by phone within 24 hrs.
Disposition will be determined and appropriate action will follow.
4. Lorillard will have final say as to disposition of any challenged
submissions.
Miscellaneous
1. All reports now in operation will remain so,
89'y23266
2. Seeding of coupons will be done once a quarter. Results of the
seeding will be sent to our NYO.

Save 25.¢ on the pack of your choice
900 9000:~
- onJVmEnJ:" yuue3veuurameomisVUUpWU' nnem3nnerlAnuarmnrenueua5palmr i '
n} itsprpnation,thiscouponmayberetleemedatanypartiClpatingstme.Youmustaisocomply
' wltb8lefolbwingtermsofthlsoffer:1.Onemiginalcauponperpurchaseofapackarcmton
/./
./. eallle/uL.
'
U of Brand checkeA; 2. Yco must be 21 Ye2rs Did or over and pay any applicable sales taaes: r
',
!/!!/
f[
~ 3.OfferpoodonlylnUS.A.andesplresSept.30,1981;4Thisaouponvoidwhereprohibited. KENT
I J) ~
raaetl u utherwise resuicted. Attempts to use this coupon other than as limited and tlf
- " O 7
s3d'Z~
6~=0~ - `~ ° ,E
vame.pmsrunuaneimnymmneu.~.~~,,,.~.w,.,.,...,,......._........,..._....... ?^ C
withLorlllardanUmaynotbetranslerredarassigned.Wiuwhenpresentetlbyunxuthariled .1HIOWA~
90 uays pnor to coupon submissinn musl be snown on repuest Payment wlll nnt be made
an any sulmissbn of caupons when, in our opinlan, the terms o1 the otter have rpt been '
umuueu mm uu an wununs s mui mu. nnu sucn c uymu snan ue cw inczmu.
' ~ Presentation ol this coupon to Lorlllard forredemptlan in knowing violation ol any of the 0
11~13
`
` mrmsofthisolfefshallcansritutelraud.Cashvalue1/20nl1cenr f.
;' OEALEFSONLY:MaItotAflILIANOCIgxelles.PPo.BoA1448,EImCitgNOMCarolill chBCkfh8bran(f 25c,
'
CODE o05 RETAI LER: Good on any type of brand checked. of your chai ce
`_f+.~_~. ~ .~ ~,. ~ a.~..~:l. ~ ~.~ ~ .w. ~ .~ .~ ... .nw .... ~ ........./

Donnelley
Marketing
BB aihcomUpn6anvoF
cOBradsircclCOrporatron
Coupon Redemption Services
900 Donnelley Drive, Elm City, NC 27822
919-236-4061
Dear Retailer:
A recent sutsnission of Lorillard coupons fran your store has been received at our
office without a coupon invoice. Lorillard requires retailers to furnish a break-
daan of the coupons by face value to verifyy that the amotmt claitred matches the
coupons submitted.
As a courtesy to you, we prepared the attached invoice. Please sign and return it
to us in the enclosed, post-paid envelope, upon receipt of which we will forward our
check.
Th avoid delay, we ask that future sutanissions be accapanied by an invoice similar
to the one we prepared. The second part of our payment check is an invoice that can
be used with future submissions or you may use a standard invoice form of your choice.
Thank you for patronizing Inrill.ard products.
Sincerely,
Thanas Smith
Supervisor
Information & Review
TS/rb
89'723268
~
~

J
. . ,~---- ~~
YALUL CciGL RCPUicT ' 0S/<b/78 ~
~ . . , . .
I . . . ..
L ... ~_. . . . . . . i
~. . ... . ' . . . . ;
LORRILARD
Jr~as LE.5~.I3::9 ~S_ 't:yy '
I G 7V7ALS ---
i
'~+ 2.711.3H1 ~37._Sb:.lr
i
I
;
'
I
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i
I
~
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~-_--- . __ - .--_-
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~ -
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x~ss : -- - -
ti9zs
I ,
vg
39
0
;=e
!5,
e3
EG
1
64

89723281

PROCESSING.7 FLOW CHART -
(Condensed)
INVOICE
(Totals by value)
RT REDEEME
ACCT.'W'
SORT BY
FACE VALUE
VERIFY
INVOICE
c
INVOICE
SEQUENCED
CouvUi
PAYMENTS AUDIT OF
.LHEC%S ECHECK
nECtsT
CHECK REGISTER
TOTALCOUPONS
TOTAL AMOUNT
MONTHLY CONTROL
TOTAL COUPONS
I TOTAL AMOUNT
TREAS. REP.
SEQ.CHECK
~( QUESTIONABLE CHECK
(PLACE ON HOLD)
SORT BY
CODE
COUNT
BY CODE
-OATA ENTRY
COUNTS BY CODE
VALUE CODE
SUMMARY
.'COMPUTE
REPORTAUDI
COUPON REDEMPTION
REPORT(CODES) TOTAL
COUPO,yS-70TAL AI0Uh7
89'7232 io

COUPON REDEMPTION CENTER
P. O. Bo% 1600 ELM CITY, N. C. 27898 919-236-4061
Dear Retailer:
Please be advised that the coupons that you recently submitted have been held
at our Redemption Center because it appears that they were not redeemed in
accordance with Lorillard's coupon offer.
Our Redemption Center maintains a large staff of experts who review each
submission of coupons to guarantee that the coupons have been redeemed
in accordance with Lorillard's offer, which covers one coupon per pur-
chase.
It has been our experience that many times the owner of a business is not
aware that certain of his clerks, from time to time, will clip coupons
from publications and then take the cash for their personal use. Also,
occasionally retailers will misunderstand Lorillard's offer. For these
reasons we have decided to make an exception in this case and are there-
fore enclosing a check to cover the coupons which you submitted (check i-` in the amount of $ ).
However, we urge you to properly instruct your employees with respect to
handling Lorillard coupons, for the benefit of your cigarette sales
program and our interest as well. We will not make payment to you in the
future for coupons which are not redeemed in accordance with Lorillard's
offer.
Thank you for your cooperation and interest in our products and you may
be assured that we stand ready to process properly redeemed coupons that
you submit as promptly as possible in the future.
Sincerely,
"rC[.~CI Li.i.i.l..Lf.-
It
Cindy Norville
Supervisor Inf:rmation and Review
C:J/dj
Enc.
6 1

Donnelley
Marketing
BB aihcouncompanvof
SSradstrccn[orporauon
Coupon Redemption Services
900 Donnelley Drive, Elm City, NC 27822
919-236-4061
Dear Retailer:
In order to research your inquiry regarding outstanding Lorillard invoice(s),
please provide us with the information noted below:
Invoice Nunber(s)
Invoice Date(s)
Invoice Amotmt(s~-
Postal Insurance N er s
b7otor Freight Nunber (s )
Thank you for your cooperation.
Sincerely,
Cindy Norville, Supervisor
Retailer Services
CN/kb

PLEASE IDENTIFY THE MANUFACTURER
YOU ARE INVOICING.
(MANUFACTURER NAME)
Ynur Acr.mmt Nn,
&S.IL4Ll+IVv
FOR FASTER PAYMENT
PLEASE USE THIS INVOICE
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Donnelley
Marketing
pi} acornpanvof
ilfl ThcDun&"6radstrcctCorporanon
CouponRedempiion5ervices LORI LLARD CIGARETTES
900 Donnelley Drive, Elm City NC 27822
919 236-4061
DEAR RETAILER:
IN CHECKING OUR COUPON REDEMPTION RECORDS, WE HAVE FOUND THAT WE ARE HOLDING COUPONS
BECAUSE OF AN INCOMPLETE RECORD OF YOUR ESTABLISHMENT.
IT IS LORILLARD'S POLICY TO HAVE THE FOLLOWING QUESTIONNAIRE FILLED OUT ONLY ONCE TO
ESTABLISH AN ACCOUNT NUMBER FOR YOUR PLACE OF BUSINESS AND HELP US SPEED UP YOUR PAYMENTS.
THIS QUESTIONNAIRE HELPS YOU, THE RETAILER, TO RECEIVE YOUR PAYMENTS PROMPTLY AND HELPS
BOTH YOU AND L.ORILLARD MOVE THE EXTRA PRODUCT DUE TO COUPONING PROGRAMS.
WE ARE ASKING YOU TO TAKE ONLY A FEW MINUTES TO FILL OUT THIS QUESTIONNAIRE, MAIL IT
OUT IN THE ENCLOSED, SELF-ADDRESSED ENVELOPE AND HELP LORILLARD AND YOU ESTABLISH A
GOOD WORKING RELATIONSHIP.
. STORE NAME 2. FORNER NAME (IF RECENT OWNER CHANGE) PHONE ND.
PREA CODE M1N3ER---
3. STREET ADDRESS (P.O. BOX NOT ACCEPTABLE) 4. CITY, STATE & ZIP CODE
5. NAME OF OWNIDR(S) OR OFFICERS IF CORPORATION
6. HDW LONG IN 7. ARE YOU SUBMITTING - IF YES, GIVE ADDRESS ~ IF YES. CID
~S YES
BUSINESS AT COWONS FOR MORE OF ALL STORES ON YOU OWN ALL
THIS ADDRESS? THAN ONE STORE? ND REVERSE SIDE. THESE STORES NO
8. HOW WDULD YOU IDENTIFY YOU3 SiDRE9 (CHECK DNE) .
_ A. GROCERY STORE _ D. CANDY STORE _ G. CIGAR/TO6ACCO J. OTMER
(PLEASE SPECIFY)
_ B. DEPARTMENT STORE - E. DRUG STCRE - H. MISC. FOOD STORE
_ C. VARIETY STORE _ F. LIQUOR STORE _ I. MISC. GENERAL
9. APPROXIMATE 10. CIGARETTE 11. INTERNAL REVENUE
ANNUAL QiOSS LICENSE IDENTIFICATION
SALES VOLUME. NUMDER NO.
NAME E ADDRESS
OF YDIH WHOLESALER
'I CERTIFY THAT THE STORE(S) NAMED ABOVE IS A BONA-FIDE RETAIL ESTABLISHMENT"
SiGNATURE DATE
89723272
TfTLE
THANK YOU FOR YOUR COOPERATION
DATA BASE SUPERVISOR ,
LORILLARD CCd1PDN REDEMPTION SERVICE _S ~
P-~rl!

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Donnddey
Marketing
pY aComMnvn(
k.Jr" 7lxDunSBrad,lrccl[orlwration
Coupon Redemption Services
900 Donnelley Drive, Elm City. NC 27822
919-236-4067
Dear Retailer:
Please be advised that the coupons that you recently submitted have
been held at our Redemption Center because it appears that they were
not redeemed in accordance with Lorillard's coupon offer.
Our Redemption Center maintains a large staff of experts who review
each submission of coupons to guarantee that the coupons have been
redeemed in accordance with Lorillard's offer, which covers one coupon
per purchase.
Your specific case deals with what we call a self-destruct coupon. In
simple terms this means that a coupon is designod wiiere a consumer has
the option of using one of two offers. When the coupon is cut properly
the second offer is destroyed. It has been our experience that many
times the owner of a business or his employees may misunderstand
Lorillard's offer. For these reasons, we have decided to make an exception
in this case, and are therefore enclosing a check to cover the coupons
which you submitted (check tt in the amotnt of $ ).
We urge you to properly instruct your employees with respect to handling
Lorillard coupons, for the benefit of your cigarette sales program and
our interest as well.
We will not make payment to you in the future for coupons which are not
redeemed in accordance with Lorillard's offer.
lhank you for your cooperation and interest in our products and you can
be assured that we will promptly process properly redeemed coupons.
Sincerely,
l-",~xsl y, 4_~&-u Q. UJ_
Cindy Norville, Slqmrvisor
IKIO[S%LYI'I0N $ tdtiVIL1V
GV: r.u)w
Enclosure
89'7232'73
LFtiti`p i ~f`I

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