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Lorillard

Audit of Couponing Visit to Donnelly Marketing Elm City 820400. Loews Corporation Internal Audit

Date: 05 Apr 1982 (est.)
Length: 127 pages
89723164-89723281
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spider_lor 89723164_3281

Fields

Author
A, N.
B, M.
Caine, A.J.
E, M.
Harris, A.
P, J.L.
S, M.
Type
REPT, OTHER REPORT
Area
LOEWS INTERNAL AUDITS (LIA)/BASEMENT GMP
Site
G131
Request
R1-002
Named Organization
Donnelley Marketing
Lady Com
Lorillard Sales Force
Named Person
Crisp, L.
Donnelly, R.H.
Lawless
Tatulli, J.
B, M.
Caine, A.J.
E, M.
P, S.
Date Loaded
18 Dec 2001
Master ID
89723164/3281

Related Documents:
Litigation
Feda/Produced
Author (Organization)
Loews
Lor, Lorillard
Characteristic
HAND, HANDWRITTEN
ILLE, ILLEGIBLE
MARG, MARGINALIA
PARE, PARENT
UCSF Legacy ID
ivv98c00

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Page 1: ivv98c00
i A WIT DATE OH F[NIOD \ CONTENTS OF THIS BINDER Q•lffCic/PT/o.~ Y . ABCODNTANTS (ON SECTION OF WORK COVERED EY THIS EINDER) "aux/ rT. nA.,d.rr ~AveJ AAAA-~ y,2- 464hv BEVIEWED BY: •[NIOR ' ANADER . LOEWS CORPORATION INTERNAL AUDIT DIRECro ! 89723164 ;
Page 2: ivv98c00
iYil; ry.l4Ll'-F•i,i'il tS~H1'/UIY un i;nrrr ~:'a,t :rna;itr lnad ~~ln:r:, u.r. il;uri May 17, 1977 Ms. ].avornic Crisc 'Phe Rcubc:n II. Donnclley corporation 1000 llounel.ley Drive Elm CiLy, North Carolina 27898 Dear Laverne: MAY 19 RECb The following are details concerniny a coupon beiny offered for: TRUE Job Coupon 7ssue (000) L•'xpiraCion No. Cn(3r. Value ;;et.hod 1)aLC Rrca Ci rc. Datc 115 585 25¢ Off Pack MCA Co-op 6/6/77 Selected Mar7cets 29,723 12/31/77 84-7 23~ `J'~ Estimated Redemption - 2% ,~2- 9, 7-Z' S,a0 ') ®im ~ ®. a®~~® ` ~ ~ ® - - - IL you ucud any fareher .®~Ro® CC; Tlr. ii. Iddyl(3 Ptr. I). Nculcn
Page 3: ivv98c00
_1II, 1 ~A:.'I ' i I tI:P:')' ~.I:N Y~II<Pl, fi.1'. IIIIII / C'' ,i'hc Rc~~bcn 11. Douncllcy Corporafiou looo uol.nollcy urivo liLn Cily, North Carolina 2789ll DCar Lalvcrlle: May 17, 1977 MAY 1 9 REc'o Phe £ollowilig are deLails concerniuy a coupoai bciny offered for; Jo5 Coupon No. o.lc Vn 115 585 25fi Off Pack Jssuo U.~LC I,cc:~ MCa Co-op 6/6/T] (ClUll) TRUE ExpiraLion Ci rc. U., Lc Selected Marhets 29,723 12/31/77 d4-7 23~ -1-~- Estimated Redemption - 2% o~ ~/r /~ d~ 0 C U ® ® ® m® ~ mein ® ,~y,~y r,,rlhor -~®®®~ am 5ss3a0~ '1~C lf yo, a 6 ~'9iz C ' ybaVOna4aCkOrCariOO .... . sTrue ~ ~ ccu P:r. ,.. 4n51iJ 6~V~ . . . .. of To. . a . ... ..
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VICE PN68IOENT-AOVERTISING & BBANO MANAGEMENT LGEWSCORPO'RATION TABLE OF ORGANIZATION LORILLARO TI Q MARKE MG MARKETING SERVICES CHART IX-B-Y MARKETING OCTOBER,19S1 SERVICES L&07•1G81 OIRECTOR C.Totl BRAND PROMOTION MANAGERS J. Lambudo 8. ftpid J. Taulli . SALESPROMOTION OIRECTOR P. Lcwlou GRAPHIC GRAPHIC CHEWING TOBACCO MED IA PR00UCT10N ART & DESIGN PURCHASING OUT-O FHOME MARKETING MANAGER MANAGER MANAGER MANAGER MAN AGER MANAGER E.LUndberP R. O,Blniu J. Parvolo H. C.rtoll R. Sm ollin S. MaMoy FIELD PROMOTION REPRESENTATIVES MATERIALS ASST.BRANO l Li d V BUYER MANAGER n s . ey R. Rawell E.Min~i J MRnkh 0. Olumn C. Gxdn . R, Budyers 69LCUA68 STAFF /11 STAFF 17J AGER uceiu MA L. STAFF W
Page 5: ivv98c00
~t~'u I'.n:ri~ Iznd s~rlaanrr U NI<W Y'LtY., N.Y. 1 110 1 1) . 7" January 5, 1978 t.t;. I.ac,ruc u: i ;P '/9ic kouh.•n 11- DoiinclleY Corporetion lI1nO lcy Drivc Glm CiLy, NorLh Caroli1ta 27H13& llcar L.vCrnc: '1'1ie folloWing are deCails coucerniuy a Job Cot~l'nn N„ Codc 639 4059 64'7 4060 ssue Valuc t~cLhod U~ee coupou $q'7Z3173 beiny offere<9 for: Max (00p) Expirition ll~be i rc. prE.;t C 25t Off Pack SS-ROP 2/15/78 Off Carton SS-B/B 2/15/78 Select Select /Q~-7 $ --A 8/31/78 Will 5/31/79 Advisc Job No- 639 - Estimated Redemption - 3% . . . _,~ n,~,a~,mntion - 50% J ~ ------__ If you N nced ony _ _ - J:e : . ..... .. ~~ I~`. ,~ STOFE COUPON 090b 3000 ~.r `{/ ~ dy"~09 e - /.'JQ1Q ®L V H CAR/ v=I'i9 OF MAX 120's ' GUIIOrv~ pa~~ 3La~~ auya~. . CODE 4060 sroae couao
Page 6: ivv98c00
CI IN Oo D I D DS MEDIA DESCRIPTION BB BRK AD I-CRS RF C NSP NAME Bounce Back Broker Ad In Pack Cross Ruff Newspaper Co-op O-CRS RF - On Pack Cross Ruff o`i Direct Mail w/Out Sample IXM W/SAM With Sa[ple 11M S Direct Mail Solo FS FSI H . HO SP.M Free Standing Insert Hand Out W/Sample - - - H HO Hand Out W/Out Saa[ple HU ffiNiI Heavy User.Market Couponing I IN PK In Pack IR INST R Instant Redeemable M MAG Magazine On-Page MI MAG INS Magazine Insert N NSP - Newspaper R.O.P. 0 ON PK On Pack MAG P/U Magazine Pop-Up PR CR . Custoner Relations S S5 Sunday Supplennent SC SON COM Sunday Comics
Page 7: ivv98c00
,iB Q ~. :4.u.~ e ~ a ~ LaFalS za,2p SCHEDULE_ PREPARED 8Y~ DATE REVIEWED BY 9,41es L's~ledLn.tec~./....acc. ~ P-°, <~. ~sc!!~ a~ SCc.d cyl~(iGcq~~.~gn,.e / I CQ L F LL- I /
Page 8: ivv98c00
.DDPJtJELLEY ~1RRK~i7l~ c ~ ~POA) (ZG~FiP7SOtJ ~12U.TCe D're~hr oF Harkek' AFril /9~:2 (knkollu- - Ra.~ fk Mss ~'~) - DP ParkS tba. P~~9 Hanc~~r DC0.VF~ Chln En" S~p~u isor C. Ve Oiredor G. P 6 Aud.ik,- R~cu Gui itor 51skons Na+aJc ,r I Rccrtm~iro.~ I 6. s~,mr r~m ~viaur M.SarrA~.+ Sen"or s,pa-vi'sor Sut~a' Ic.m -_0 ,'7e~ai.a- 7~m $~ vI50r ort rDn~~<l P~n.}rvc}I,vG'ovt rbl Ier ~e~~- C~irkolfer PrC01!'1(cduc:ii~n y~~°S ft C~"~'0~12j F. VJ.'nriead ratf.uco. CLN~+T ) JPl ~ G. re tu rocL Cc.+lm/lvr J. ~a'LyC I' Praorammer A2
Page 9: ivv98c00
Kodak introduces ColorburstN instant cameras Color you can get only from Kodak instant cameras. Now, there's an instant camera that's low-priced, motorized-and gives you what no other motorized instant camera can-bright, brilliant, bursting color by Kodak. And it's so simple. Just press the button and out pops a clean. white print that turns to magnificent color right be- fore your eyes. Like magic. It's completely automatic. no timing no peeling apzrt, no mess. Close up or far away- focusing's a snap. Kodak's "Zooming circle" helps you get sharp. clear pictures of your favorite people because it lets you set the focus quickly and easily. n,eyw-,„mPraWv,pI~ m r
Page 10: ivv98c00
i.E , r , , SOMETHING DIFFERENT IN D.C. FOR KIDS:. 5 INTRIGUING IDEAS I MADRID: A GUIDE FOR FIRST-TIME VlSITORS CAMPING IN' EUROPE: ' TI'PS..FROM A VETERAN ,, HOW TO. TAKE ~ ~' BETTER TRAVEL PHOTOS AN ARMY FAMILY'S HORSE-TREKKING TRIP 8s'7z31so ®1 0 ®

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