Lorillard
Annual Report 460000
Fields
- Author
- Halley, W.J.
- Kent, H.A.
- Alias
- 89300724/89300743
- Area
- LORILLARD ACCOUNTING/BASEMENT GMP
- Type
- REPT, OTHER REPORT
- BUDG, BUDGET/BUDGET REVIEW
- CHAR, CHART/GRAPH/MAPS
- LETT, LETTER
- PHOT, PHOTOGRAPH
- BUDG, BUDGET/BUDGET REVIEW
- Named Person
- Berkeley, C.W.
- Berkley, C.W.
- Bowling, E.S.
- Freeman, J.S.
- Glascock, J.A.
- Gruber, L.
- Halley, W.J.
- Henderson
- Henderson, D.A.
- Hopewell, F.
- Hummel, G.H.
- Keel, J.T.
- Kent, H.A.
- Peak, K.H.
- Searle, F.G.
- Sinata
- Temple, H.F.
- Whitefield, G.D.
- Wool, T.
- Berkley, C.W.
- Named Organization
- Brooklyn Dodgers
- Chicago Cubs
- Chicago White Sox
- Natl City Bank
- Ny Giants
- Ny Trust
- Opa
- Perkins Daniels
- Wa Senators
- 20th Century Fox
- Board of Directors
- Chicago Cubs
- Recipient (Organization)
- Board of Directors
- Date Loaded
- 05 Jun 1998
- Author (Organization)
- Deloitte Plender
- Lor, Lorillard
- Litigation
- Stmn/Produced
- Site
- G140
- Request
- R3-001
- Brand
- Old Gold
- UCSF Legacy ID
- fqk70e00
Document Images
lY~'L~A
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ESTABLISMED 1760
ANNUAL REPORT
1946

ESTABLISHED 1760
Annual Report -1946

ANNUAL REPORT FOR THE YEAR ENDING DECEMBER 31, 1946
V.a.O
AMERICA'S OLDEST TOBACCO MERCHANTS
OFFICERS
0
ESTABLISHED 1760
HERBERT A. KENT - - - - - - - - - - - - - - - - President
GEORGE D. WHITEFIELD - - - - - - - - - Executive Vice President
EDGAR S. BOWLING - - - - - - - - - - - - - - Vice President
TODD WOOL - - - - - - - - - - - Vice President and Secretary
WILLIAM J. HALLEY - - - - - - - - - Vice President and Treasurer
FRANK HOPEWELL - - - - - - - - - - - - - - Vice President
DIRECTORS
CLAUDE W. BERKLEY
EDGAR S. BOWLING
JAMES A. GLASCOCK
LEWIS GRUBER
WILLIAM J. HALLEY
DONALD A. HENDERSON
GEORGE D.
FRANK HOPEWELL
HERBERT A. KENT
IRVIN H. PEAK
F. GLADDEN SEARLE
HAROLD F. TEMPLE
TODD WOOL
WHITEFIELD
GENERAL COUNSEL-PERKINS, DA\`IELS & PERKINS
TRANSFER AGENT-THE NEW YORK TRUST CO., NEW YORK, N. Y.
REGISTRAR-THE NATIONAL CITY BANK, NEW YORK, N. Y.
Executive Office-119 West 40th Street, New York 18, N. Y.
Corporate O[Iice-15 Exchange Place, Jersey City, N. J.

New York, N. Y.
February 7, 1947.
THE MANAGEMENT of your Company is pleased to submit to you
this brief report of its activities and its progress during the year 1946.
EARNINGS Earnings before taxes for 1946 were lower than
in 1945. A number of factors were responsible
for this, the principal ones being a decrease in profits due to the higher
costs, an increase in advertising and selling expenses due to the keener
competition for the available markets, and a substantial loss on
returned surplus goods during the first quarter of the year. Reduced
federal income taxes left the net earnings of the Company at about
the same level as the previous year. Net earnings per share of common
stock were $1.26 in 1946 as opposed to $1.27 in 1945.
It is interesting to note that a substantial increase in profits for the
last six months of the year largely wiped out the decrease in profits
of the first six months. This encouraging change was caused for the
most part by the two price increases on cigarettes. The second increase
restored our profit margins to more nearly our pre-war normal than
was true in any of the past few years and resulted in gratifying earn-
ings during the last quarter of the year.
[3]

During 1946 the Company continued its policy
DIVIDENDS of paying four interim dividends of 25c each on
its Common Stock. Earnings for the year did not justify a year-end
extra dividend. We expect to continue this dividend policy during
1947.
The cost of the tobaccos going into our
INCREASED manufactured products is now, and has been
TOBACCO COSTS for some time, the highest in history. It is
more than double the cost of tobaccos just prior to the war. We do,
however, anticipate that prices will be somewhat less in the future,
although we do not expect much price relief during the year 1947.
Future prices will in a large measure depend upon Government plans
for supporting the prices of leaf tobacco.
Chaotic conditions surrounding the in-
SALES AND PRICES dust.ry's return to peacetime operation
seriously affected progress in the earlier months of 1946. The many
months of short supplies ending in late October, 1945, prompted
dealers, wholesalers and, to some extent, consumers to hoard. True,
all direct customers were on an allocation basis and apparently
received an inadequate supply. Yet, the release of greater quanti-
ties for domestic use revealed untapped cases of cigarettes with a war
emergency paper innerlining. These were rendered unsalable as we
returned to the use of foil. Trade mark protection required cleaning
the market of all such stocks. Then cellophane returned and again
[4]
89300729

DISTRIBUTION OF THE SALES DOLLAR
REVENUE
STAIaPS
TOBACCO AND
MANUFACTURING COSTS
46c
9%c
2ic.
cigarettes so wrapped made existing supplies unsalable. Time and
again it has been proved that consumers view packages not covered
with cellophane as old and consistently refuse to accept them. A
number of Government warehouses were found to contain excessive
supplies which were eventually declared surplus, forcing us, again
in the interest of progress, to accept for return large quantities of
cigarettes, smoking and chewing tobaccos.
OLD GOLD was strong enough to weather these disheartening
experiences and to regain momentum, recover distribution and
accelerate consumer demand. Taking into consideration these recon-
version troubles, our 1946 volume of domestic cigarette sales com-
[51
8s3ao'73o

pared favorably with similar sales for 1945. Profitable operation,
however, depends not only upon volume of sales but also upon the
relationship between cost and selling price. In April, 1946, the OPA
granted the cigarette industry its first price increase since 1937. This
partially compensated for increased cost. October brought another
increase which has helped earnings considerably.
During the cigarette shortage of 1945, smoking tobaccos did
exceptionally well. However, with the return of cigarettes in plenti-
ful supply the demand for smoking tobacco for rolling purposes
practically disappeared. Consequently this branch of the industry
suffered during the past year. Here, again, we ran into difficulty with
the return to tin packaging. Large quantities in the wartime paper
packages were returned, but fortunately much of this was in good
condition and repackaged. Due to competitive conditions smoking
tobacco, although badly in need of relief, has gone on without a
price change.
Loose leaf, or scrap, chewing tobacco has done very well in the
readjustment period. It is a product that enjoys greater volume when
industry is geared to fulltime production and fluctuates with general
economic conditions affecting employment. Profitwise, the chewing
tobacco position has somewhat improved.
Cigars continue to present a production problem. MURIEL and
others in the large cigar classification are well accepted and in great
demand. Unquestionably, we could have sold many more had they
been available. Similar conditions also affected little cigars. Price
(61
89300731

increases of approximately 20 per cent during the year put cigars in
a comfortable position. However, this structure is threatened by an
inadequate labor supply and continuing increases in the cost of raw
materials due to short crops of certain types of cigar tobaccos.
SALES PROMOTION Our advertising and promotion pro-
grams on the air and in print built
around the sales message "Enjoy a Treat Instead of a Treatment"
has been very productive. Radio has carried our appeal into many
homes via the popular "Songs by Sinatra" and "Meet Me at Parky's"
national network programs. Play-by-play broadcasts of the baseball
games of the Brooklyn Dodgers, Chicago Cubs, Chicago White Sox
and Washington Senators provide the opportunity of talking to many
thousands of smokers daily over a period of twenty-six weeks. The
professional football games of the New York Giants gain for us a
Sunday afternoon audience covering the market area of Greater New
York. Spot announcements in several sections of the country were
employed to maintain the consistency and the broad coverage of our
consumer approach.
ADDITIONS TO The remodeling and enlarging of our
PLANT CAPACITY plant facilities at Louisville, Kentucky,
for the production of cigarettes, which
we mentioned in our letter of last year, is now being completed
and we expect shortly to be in full production. These additional
facilities plus several new highspeed machines, which we have been
[7]

able to acquire, will enable us to increase our cigarette output and
also give us the advantage of having two plants for the manufacture
of cigarettes. This year we completed a modern redrying plant for
the processing of leaf tobacco at Lexington, Kentucky. This new
plant is now in operation and will greatly facilitate our leaf handling
and somewhat reduce our cost.
Modern redrying plant for the processing of leaf td
[g]
89300'733

s
Like most other comlitnies,
EMPLOYEE AND during 1946 we have expe-
MANAGEMENT RELATIONS rienced shortages of labor,
absenteeism and a high rate of turnover. These conditions are still
prevalent, in greater degree at some of our plants than at others.
Despite this, however, our relations with our employees and with the
~
~ co in Lexington, Kentucky. Completed in 1946.
[9]
89300734

unions representing them have- been good and in our opinion are
steadily improving. With the return of more settled conditions we
anticipate that many of the difficulties we have encountered in the
past year will be eliminated or reduced and that our labor relations
will be correspondingly improved. Since the year 1940, through the
year 1946, total wages and salaries paid to all the employees of the
Company and its subsidiaries have increased by about forty per cent.
To our employees we extend our sincere thanks for the loyal
services rendered under the trying conditions of 1946.
I deeply regret to announce that
CHANGES ON THE three vacancies on the Board of
BOARD OF DIRECTORS Directors occurred during the year
1946 due to the deaths of George H. Hummel, Chairman of the
Board, J. Strother Freeman, Vice President, and James T. Keel,
Manager, Leaf Department. These vacancies have been filled by the
election to the Board of Directors of Donald A. Henderson, Treas-
urer and Director of Twentieth Century-Fox Film Corporation, New
York City, Lewis Gruber and Claude W. Berkley. Mr. Gruber and
Mr. Berkley have been in the employ of the Company for many
years. Mr. Gruber is now Sales Manager and Mr. Berkley is now
Director of Sales Personnel.
Recent years have seen a steady growth
OUTLOOK FOR 1947 in the consumption of tobacco prod-
ucts, especially cigarettes and cigars. This Company's products have
[io1
89300735

consistently enjoyed wide consumer acceptance and their sales have
increased as the market grew. We believe that our facilities are ade-
quate to place us in a favorable position to respond to future trade
trends and that our promotion program is successfully attracting new
consumers. It is also hoped that conditions will permit the return of
several products which were discontinued on account of wartime
controls. On the basis of the earnings during the last three months
of 1946 the outlook for better earnings in 1947 appears bright.
Respectfully submitted,
1
President.
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Jersey City, N. J., February 7, 1947
To the Stockholders of P. Lorillard Company:
Statements showing the results of the operations of your
Company and its subsidiaries for 1946, the financial posi-
tion at December 31, 1946, and comparative figures for
the preceding year, are set forth on the following pages.
Respectfully submitted.
W. J. HALLEY, Treasurer

I
P. LORILLARD COMPANY and SUBSIDIARY COMPANIES
CONSOLIDATED STATEMENT OF INCOME
FOR THE YEAR ENDED DECEMBER 31, 1946
With Comparative Figures f or Preceding Year
1946 1945
Gross Sales, less Discounts, Returns and Allowances.. $124,047,263.28 $126,429,130.46
Cost of Goods Sold, Selling, General and
Administrative Expenses .........................
$116,914,832.49
$117,417,951.31
Provision for Depreciation .......................... 362,973.58 417,718:62
$117,277,806.07 $117,835,669.93
Operating Income .................................. $ 6,769,457.21 $ 8,593,460.53
Renegotiation refund, net ........................... 48,450.00 -
Other Income ...................................... 40,169.77 89,715.72
$ 6,858,076.98 $ 8,683,176.25
Income Deductions :
Interest on funded debt ..........................
$ 888,172.50
$ 897,772.50
Amortization of debt premium and expense....... 13,775.94 14,004.58
Other interest ................................... 294,615.46 126,228.81
$ 1,196,563.90 $ 1,038,005.89
Balance before Provision for Taxes on Income....... $ 5,661,513.08 $ 7,645,170.36
Provision for Taxes on Income:
Federal income taxes ............................
$ 2,076,000.00
$ 1,997,000.00
Federal excess profits tax ........................ - 2,010,000.00
State income taxes .............................. 73,300.00 103,712.93
$ 2,149,300.00 $ 4,110,712.93
Net Income ........................................ $ 3,512,213.08 $ 3,534,457.43
CONSOLIDATED STATEMENT OF EARNED SURPLUS
FOR THE YEAR ENDED DECEMBER 31, 1946
With Comparative Figures f or Preceding Year
1946 1945
Balance at beginning of year .......................
Add : $ 19,236,360.17 $ 18,634,495.78
Net Income per Consolidated Statement of Income....
Profit on sales of property and equipment (based on 3,512,213.08 3,534.457.43
book values as adjusted December 31, 1932) ........ 404,971.49 -
$ 23,153,544.74 $ 22,168,953.21
Deduct :
Dividends on Preferred Stock .......................
$ 686,000.00 $ 686,000.00
~
Dividends on Common Stock ........................ 2,246,593.96 2,246,593.04 C~
~
$ 2,932,593.96 $ 2,932,593.04 J
O
.............................
y
Balance at end of ear
$ 20 220 950 78
,,.
19236360 17
$ ,,.
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[13] C..~
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P. LORILLARD COMPANY
ASSETS
CURRENT ASSETS
Cash in banks and on hand .......................
Accounts receivable-trade (less reserves 1946
$544,124.86; 1945 $504,585.20) ...................
Other accounts receivable .........................
Inventories, at cost:
Leaf tobacco ...................................
Manufactured stock .............................
Revenue stamps ................................
Materials and supplies ..........................
Special deposits-contra ..........................
Total current assets .......................
NOTES RECEIVABLE-due serially to 1949.........
PROPERTY, PLANT AND EQUIPMENT, as ad-
justed December 31, 1932 by authorization of stock-
holders, plus subsequent additions at cost, less retire-
ments ...........................................
Less: Reserves for depreciation ....................
BRANDS, TRADE MARKS AND GOODWILL....
= DEFERRED CHARGES
~ Prepaid insurance, advertising and taxes ...........
Debt premium and expense ........................
Miscellaneous ...................................
CONSOLIDATED BALANCE
With Comparativr
1946 1945
$ 7,752,895.88 $ 5,248,527.18
5,406,128.08 4,969,771.71
368,089.13 697,649.28
68,164,223.32 75,964,249.76
5,893,961.58 7,628,195.01
1,029.972.61 480,557.48
2,746,553.35 3,123,402.24
212,877.36 254,525.16
$ 91,574,701.31 $ 98,366,877.82
$ 187,500.00 $ 250,000.00
$ 14,581,737.60 $ 11,806,081.23
6,125,417.79 6,012,989.53
$ 8,456,319.81 $ 5,793,091.70
$ 1.00 $ 1.00
$ 257,751.96 $ 246,873.10
87,371.78 95,547.72
175,063.86 132,118.08
$ 520,187.60 $ 474,538.90
$100,738,709.72 $104,884,509.42
[14]
g9300139

and SUBSIDIARY COMPANIES
SHEET - DECEMBER 31, 1946
Figures f or 1945
LIABILITIES
CURRENT LIABILITIES
Notes payable-bank loans ........................
Accounts payable .................................
Tax and war bond deductions from payrolls........
Twenty Year 3% Debentures (due within one year)
Accruals :
Payrolls ......................................
Taxes ........................................
Interest .......................................
Advertising . ....... . . . . . . . . . . . . . . . . . . . . . . .....
Miscellaneous .................................
Dividends, matured funded debt and interest-funds
on deposit, contra ..............................
Total current liabilities ...................
FUNDED DEBT
5% Gold Bonds, maturing August 1, 1951 ..........
Twenty Year 3% Debentures, due October 1, 1963
(the indenture requires the annual retirement of
$320,000 to 1948 and $600,000 from 1949 to 1962)
CAPITAL STOCK AND SURPLUS
Capital Stock :
7% Cumulative Preferred Stock par value $100
per share:
Authorized 99,576 shares ; issued 98,000 shares
Common Stock par value $10 per share:
Authorized 5,000,000 shares
Issued 2,246,681.89 shares ..................
Paid-in Surplus ..................................
Earned Surplus, as per statement ($12,541,469.88
not available for cash dividends on common stock
under provisions of Twenty Year 3% Debenture
indenture ) ....................................
1946 1945
$ 16,000,000.00 $ 18,500,000.00
1,698,236.24 2,016,527.25
120,690.10 158,775.45
320,000.00 320,000.00
192,825.16 114,694.92
2,989,060.18 4,937,829.06
271,871.87 274,271.87
100,788.92 116,612.72
192,110.20 215,613.91
212,877.36 254,525.16
$ 22,098,460.03 $ 26,908,850.34
$ 6,195,450.00 $ 6,195,450.00
18,720,000.00 19,040,000.00
$ 24,915,450.00 $ 25,235,450.00
$ 9,800,000.00 $ 9,800,000.00
22,466,818.90 22,466,818.90
1,237,030.01 1,237,030.01
20,220,950.78 19,236,360.17
$ 53,724,799.69 $ 52,740,209.08
$100,738,709.72 $104,884,509.42
NOTE: Certain portal-to-portal wage suits have been filed against the companies, but the liability
there-
under, if any, cannot no c be determined.
[15]

Report of
INDEPENDENT PUBLIC ACCOUNTANTS
To the Board of Directors and Stockholders
o f P. Lorillard Company:
We have examined the consolidated balance sheet of P. Lorillard
Company and its subsidiary companies as of December 31, 1946,
and the consolidated statements of income and earned surplus for
the year then ended, have reviewed the systems of internal control
and the accounting procedures of the companies and, without
making a detailed audit of the transactions, have examined or
tested accounting records of the companies and other supporting
evidence, by methods and to the extent we deemed appropriate.
Our examination was made in accordance with generally accepted
auditing standards applicable in the circumstances and included all
procedures which we considered necessary.
In our opinion, the accompanying consolidated balance sheet
and related consolidated statements of income and earned surplus
present fairly the position of P. Lorillard Company and its sub-
sidiary companies at December 31, 1946, and the results of their
operations for the year, in conformity with generally accepted
accounting principles applied on a basis consistent with that of the
preceding year.
DELOITTE, PLENDER, GRIFFITHS & CO.
111 Broadway, New York, N. Y.
February 3, 1947.

PRINCIPAL PRODUCTS OF

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