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Smoking Behavior: Motives and Incentives
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SMOKING BEHAVIOR:
MOTIVES AND INCENTIVES
I' EDiTeo eY WILLIAM L DUNN, JR.
V. H. WINSTON A SONS
1973 Washington, D.C.
DISTRIBUTED BY 7HE 1tA1S78D PRESS DIVISION OF
JOHN WILEY & SONS
New York Toronto London Sydney

I
nH PREFACF
This, then, is the question that was put to the St. Martinn conferees: "What are
the motivational mechanisms sustaining cigarette smoking behavior?" Their replies
make up this volume. These published proceedings do not of themselves cortect for
the aforementioned cross talk deficiencies among the disciplines. Nevertheless the
contributors have been well rubbed against each other in the course of this exncise.
Only with time will we know if crossfectilization occurred.
The conference was sponsored by ThaCouneJ for Tobacco Researrh-USA.,
Inc. Sn
W!!!vm L. Dunn,lr. MC
December, 1,972

. C.opyright O 1973, by V. H. Wao ston t Sons. Inc.
AB rights resesved. No pan of this book may be reproduad in eny form,,
by photostet, microform, seerierd system,.or eny other mesns, without
the prior written permission of the puhtisher..
V. H. Winston A Sons, fne., Publishers
1511 K Se. N.W., Wishinpon, D.C. 20005
Distributed solely by Nshted Pms Division, John Wiley & Sons, inc.,
New York.
LlArary M Caqfreu firnbpnY N IYb/krfbn Lb7e:
Dunn,WilBam L.
Smokingbeharior.
Includes biblloQaplum.
1. Smoking-Psyeholojiaf.speces. L Titk..
[DNLN: 1. Behavior. 2. Nieosine-Possoning.
3.. Smoking. QV 137 D923s 19731
HF7S9.S6DSS 615:78 72-13271
ISBN D470622746-X
Printed in the. United States of America

CONTENTS Vii
IFFERENCES
S.
An Explanation of Methods 171
................... 67 Results 177
Discussion 192
References 195
12 THE EFFECTS OF SMOKING ON MOOD CHANGE,.
ING TO THE
ACCO SMOKE,
. ...................
3 Norman W. Heimstra. .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197
General Methods 198
Resufts 199
Discussion 205
Refarences207
Inhaled in theForm of
n It Is Injected
13
GENERAL COMMENTS ON PROBLEMS OF MOTI VATION
trawnous Injections
rnthe Mauth 85
SPTUAL MODELS AS
O' RELEVANT TO SMOKING, Neal E. Miller ................... 209
Needs Versus Drives 209
Delay Weakens Reinforcement 210
Three Mechanisms Motivating SelfAdninistration 210
Why Are Animals Less Strongly MotrvatedThan People? 211
Test for Joyfufl as Well as Stressful Arousal 212
Musrxinic Versus Nicotinic Coding in the Brain? 213
References 213
Jr. ................ 93
14
15
:E OF THE SMOKING
....................
113
.................... 147
16
I HABITS OF NERVOUS
....................
157
:E, CONDITIONED
'ONSE MEASURES
17
.................... 171
SOME COMMONALITIES AMONG THE PRECEDING REPORTS OF
STUDIES ON THE PSYCHOLOGY OF SMOKING,
JosephD.. Ma»rarzo ................................... : .215
References 218
SMOKING ATTITUDES AND PRACTICES IN SEVEN PRELITERATE
SOCI ETI ES, Alberf Dmron ............................. 219
Subjects and Methods 220
Results 220 Discussion 229
Conclusion and Summary 230
References 230
COLD TURKEY IN GREENFIELD. IOWA:
A FOLLOW-UP STUDY, Francis d Ryan ..................... ..231
Procedures 232
Results 233
Some Final' Comments 240
References 241
MOTIVATIONAL CONFLICTS ENGENDERED BY THE ON-GOING
DISCUSSION OF CIGARETTE SMOKING,
Alan 8 Meye,. Lucy N. Friedman, and Paul F. Lazarsfeld .......... 243
Introduction 243

eA Ie any foan.mpn; Mit)tant
y t Saas. tnc.,.
CONTENTS
Prefaoe xi
1 SOME INTRODUCTORY REMARKS,NaasSalye . . ... ........ 7
2 NEUROPSYCHOPHARMACOLOGY OF NICOTINE AND TOBACCO
SMOKING, EdwerQ F. Domino........................... 6
Introduction. 6
Behavioral Effects. In Animals 9
Neurolopioal Effects in Animals 14
Effects of Tobacco Smoking and Nicotine on the Patellar ReRez
of Man 20
Conclusions 29
Refaenees 29
3 FURTHEROBSERVATIONSON.NICOTINEASTHEREINFORCING
AGENT IN SMOKING,.Murray E: Jarvik .... ............... 33
Summary Statement 45 ~
References 49
.
4 NICOTINERELATED NEUROCHEMICAL CHANGES:
SOME IMPLICATIONS FOR MOTIVATIONAL
MECHANISMSANDDIFFERENCES,HkherB.£mnan.:~' ... 51
Brain Indoleamine Changes 52
Cellular Specificity of Nicotinarelated Central Effects 55
NicotineJnduced Central Cholinergic Effects 66
Differential Housina Neurochemical Status and Nicotine Uptake 67 '35
Cholineryk Effects of Differential Housing and Nicotine 6B N
CerebraLProtein SYnqmis: The Interactive Effects of Nicotine QD
and Differential Housing 60 ~
Y

I
A CONTENTS
6 ADDITIONAL CHARACTERISTIC EEG DIFFERENCES
BETWEEN SMOKERS AND NONSMOKERS,
BrbereB.Brown .................................... .............................. 67
Introduction 67
Method 68
Results 70
Discussion 72
12 T
References 78 A
6 SOME RECENT OBSERVATIONS RELATING TO THE
ABSORPTION OF NICOTINE FROM TOBACCO SMOKE,
A.K.Anniuge ......................................
83
A Comparison of the Effects of Nicotine Inhaled in the Form of
Totracco Smoke W ith the Effects When it is Injected
13 G
Directly into the Bloodstream 83 R
Effects on the Brain of Small Multiple Intravenous Injections
of Nicotine 85
Effects of pH on Nicotine Absorption from the Mouth 85
References 90
7
8
9
10
11
EXPERIMENTAL METHODS AND CONCEPTUAL MODELS AS
APPLIED TO THE STUDY OF MOTIVATION IN
CIGARETTE SMOKING, Rrllian L. Dunn,.Jr . ................. .93
Introduction 93 14 S,
On Methods 03 S'
On Models 102 .k
Summary 107
References 108
15 S;
PERSONALITY AND THE MAINTENANCE OF THE SMOKING S
HABIT, FL J. Eyaenck ................................. . .113
Resulrts 131
References 142
NESBITT'S4ARADOX, Sunley Sfiachter ................... .147
References 155
1
6 C
TRE RELATIONSHIP OF SMOKING AND HABITS OF NERVOUS
TENSION,CrolineBedN/7Aomas ......................... 157 A
Summary 189
References 169 C7
CO
EFFECTS OF N
SUPPRESSION ICOTINE ON AVOIDANCE, CONDITIONED N
m
AND AGGRESSION RESPONSE MEASURES .j
17
M
IN ANIMALS A ND MAN, N D
Randd R. Hukir insnn and Gnax S Emley ................... .171 ~ A
Introduotan 171

PREFACE
Early in his areer some 50 years ago, Clark L Hutl, foremost among American
psychologists, described his ongoing research efforts as a search for "_..a clue to
the charm which tobacco has for those accustomed to its use.^ HuO~ never found
that clue.
When I first became associated with the cigarette industry in 1961, ! arrr across
a contractual survey in which one of the questions asked of the smoker respondents
was "Why do you smoke?" Of those whose reply went beyond thee cliche, "It's a
habit," about half of themm said"It stimulates me." The other half said "It relaxes
me." How to reconcile the remarkable polarity of these responses has Intrigued but
escaped me over the years.
In January, 1972, a representative group of life, behavioral and soeialscientists
convened on St. Martin Island of the lesser Antilles to reflect upon human
cigarette smoking behavior. It was hoped that such a conference would redirect the
scientific community's interest to the fundamental motivational question which has
gone unanswered since Clark Hull posed it a half century ago, and which has not
been given the priority It deserves during the past decade.
It was further hoped thatt the conference would correct for a dearth of
m0erdisdpline eross talk among those conducting research on smokitg. The
pharmaeologistswere bent upon understanding the modifying effect of nicotinee
and other smoke constituents upon biochemical proasses. The psychologists were
seeking to fit their observations into theoretical models of learning and personality,
looking chiefly at the differences between smokers and nonsmokers. The
sociologistcwem documenting the refractoriness of the habit m face of massive
dissuasion campaigns. The anthropologists were still recording the brushfuedike
geugraphic diffusion of cigarette smoking and Its integration into the cultural m
pattemsof technology-remote peoples. Common to all of these efforts was the. ~
relevance of the data to the problem of smoker motivation, yet little was happening ~
in the way of idea exchange. ~
xi w
h

eiii CONTENTS
Responses to the Campaign
Special Settings 249 244
18 SMOKINGBEHAVIOR.1953AND 1970::THE MIDTOWN
MANHATTAN STUDY, Leo Sro/e and Anita Kasaen Fischer ........ 255
Conclusion 264
References 265
19 ETHOLOGICAL AND BIOCHEMICAL INTERACTIONS AND THEIR
RELATIONSHIPS TO SMOKING.
RidrardJ. Hiskeyand Eselyn 8. Harner ..................... 267
Some Effects ot. Nicotine and Glucose 267
Possible Consequences of the Relationship Between.Nicotine and
Glucose 271
Nicotine, Bioeneryetic Deficiency, and the Biology of
Behavior 273
Tests of. Hypothesis 276
Summary 279
References 279
t;
H
A
20 THE SOCIAL SCIENCES AND THE SMOKING PROBLEM,
iaulF. Laranrleld .................................... 283 L
Referenees 286 E
N
21 THE MOTIVATIONAL FACTORS IN CIGARETTE SMOKING: R
A SUMMARY, Seymour S%ry ........................... , .287
References 295 R
N
Authalndex ........................................... 297
Subjectlndex........................................... ..... 305 S(
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0: THE MIDTOWN
Lrita Kaasen Fischer ........ 255
1NTERACTIONSANDTHEIR LIST OF CONTRIBUTORS
Numlkn in parentheses indicate the peges on wrticA the autaors contrvbunons tiegfn.
A. K. Armitage, Tobacco Research Council Laboratories, Hanogate, England (83)
Barbara B. Bmwn, Veterans Administration Hospital at Sepulveda, California (67)
..................... 267 Albert Damoa, Harvard University, Cambridge, Massachusetts (219)
. 267 Edward F. Domino, University of Michigan,:Mn Arbor, Michigan (5)
*%hip Between Nicotine and
d theBiology of
OKING PROBLEM,,
........................
3 William L. Dunn,.]r., Philip Morris Research Center, Richmond, Virginia (93)
Graa: S. Emley, Fort Custer State Home, Augusta, Michigan (171)
Walter B. Essman, Queens College of the City University of New York, Flushing,
New York (51)
Hana ]. Eysenck, Institute of Psychiatry, University of London, Denmark Hill,
London,SE 5, U.K. (113)
Anita Kasxn Fischer, College of Physicians and Surgeons, Columbia University,
New York, N Y. (255)
LucyN. Friedman, Columbia University, New York, N.Y. (243).
:IG..nETTE SMOKING:.
......................
87 Evelyn B. Hamer, University of Pennsylvania, Philadelphia,. Pennsylvania (267)
Norman W. Heimstra, University of South.Dakota, Vermillion, South Dakota (197)
Richad ]. Hirkey, University of Pennsylvania, Philadelphia, Pennsylvania, (267)
.........................
287 Ronald R. Hutchinson,. Fort Custer State Home,.Augusta, Michigan (171)
Murray E. Jamk, University of California, Los Angeles Center for the Health
Scienas, Los Angeles, California (33)
...................... 706 Seymour S. Kety, Harvard Medical School and Massachusetts General
Hospital;
Boston,.Massachusetts (287)
Paul F. Lararsfeld, Columbia University, New York, N.Y.(243, 283)
Joseph D. Mataano, University of Oregon Medical School (215)
Alan S. Meyer, Columbia University, New York, N.Y. (243)
Neal E. Miller, The Rockefeller University, New York, N.Y. (209)
Francis ). Ryan, Philip Morris Research Center, Richmond, Virginia (231)
Stankry Schachter, Columbia University, New York, N.Y. (147)
Hans Selye, University of Montreal, Montreal, Canada (1)
Leo Srole, College of Physicians and Surgeons, Columbia University, New York,.
N.Y. (255)
Caroline B. Thortas,The Johns Hopkins UnivesssitySchool of Medicine, Baltimore,
Maryland (157)
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