Tobacco Documents Online

December 24, 191,1 13, A regular meeting of'the Executive Committee of P. Lorillard Company was he1:d today at the office of' the Company, 119 Viest 40th Street, New York City. There were present Messrs.: G. D. Whitefield H. W. J. J. A. J. J. T. Kent Halley Driscoll Keel. F'. Hopewell The Assistant Secretary In the absence of Mr. Hummel, President, Mr. Whitefield, Executive Uice-President, was unani:mously chosen to, act as ChairmRn. On motion duly made and seconded, the reading,of'the minutes of'the previous meeting was dispensed with. On motionlof' Mr. Kee1, seconded by Mr. Halley, the following adver- tising expenditures were in all respects approved, ratified, and confi'rmed: Contract dated!November 25, 1941 for a half page OLD1GOLD Cigarette advertisement in program for the Twenty-fourth Annual Ball of' thhe Milwaukee Jewish Orphan Home to be held January 17, 1942, at a cost of $25. Contract datediDecember 5, 1941 with Don Spencer Company Inc. for a quarter page advertisement of OLD GOLD,CigArettes in program for the Fourth Annual Pro-Bowl Football Game to be played at the Polo Grounds, New York City, on January 4,, 1942, at a cost of' $70. Estimates of' Lennen & Mitchell Inc. as follows: #19 dated December 16, 1941 covering radio advertising, of RIPPLE Tobacco over Sta- tion WYPL,, New Orleans, La., January 12 through April 10, 1942, at a cost of $1,,733'.55 . #20 dgtediDecember 17, 1941 covering radio advertising of'FRTENDS Tobacco over Sta- tion WJR, Detroit, Mich., January 20 through April 18, 1942, at a, cost of $10,403'.25'. Estimates of J. Walter Thompson Company covering radio advertising o'OLD'GOLD, Cigarettes as follows: #52 dated December 18, 1941 in the New England States, December 291, 1941 through June 27, 1942, at a cost of $41,106. #57 datediDecember 12, 1941 over Station WGN, Chicago, Illinois, January 1 through April 11,, 1942,, at alcost of $22,427.88. #58 dated~December 16, 1941 over Station YqIHX,r New York City, January' 1 through March 1L;, 1942', at a cost of' $12,266.67. #59' dated' De.cember 17',, 1941 over various stations in New York City, N.Y., and Station WAAT,, Jersey City, N.J., January 1 throughhApri]. 13, 19L,2, at a cost of' S52,378'.60. #60'dated!December 17, 1941 over Stations WIRE and WISH', Indianapolis, Ind., January 1 through April 1, 1942, at a cost of $3,445. #61 dated' December 17, 1941 over Station WJR, Detroit, Mich., January 1 through March,31, 19421, at a cost of' $9„204.

1_ 4 #62' dated December 17', 1941 over Station WINX, Washington, D.C., January 1 through Aprii 1, 1942, at a cost of' $5,200. #63~ dated December 17, 1941 over Station V'fKAT,, Miami Beach, Fla., January 1 through April 10, 1942, at a cost of $6,450. #64 dated December 17, 1941 over various stations throughout the IInited States therein set out, January 5, 1942 through March 30, 1942, at a cost of $161,464.56, #66 dated December 18', 1941 over Station WTAG, Worcester, Mass., January 1 through July 1, 19L;.2, at a cost of $3,646,,50. The Assista.nt Secretary laid before the meeting the following: Lease dated November 10, 1941 from Fidelity Union Trust Company, Newark, N'.J., of room!201 in building,#1,43 Broad Street, Newark, for one year from January 1, 1942, at an annual rental of $600, payable monthly in advance in equal installments of $50,. Lease dated December 17', 1941 from Indiana Terminal & Refrigerating,Company, Indianapolis, Ind.,, of room 313, Indiana Terminal Warehouse, S.W. Cor. Pennsylvanie & Georgia Sts., Indianapolis, Ind.,,for one year from January 1, 1942, 'at an annual rental of $360', payable monthly in advance in equal in- stallments of'$30; Lease dated November 17, 1941 from State M'utual Li.fe Assurance Company, Worcester, Mass. (Adams-Cates Compsny,-Agent) of room 201_Peachtree B1d'g., 291 Peachtree St. N.E., Atlanta, Ga., for one year beginninng;January 1,, 1942, 'at an annual rental of $420, payable in advance in equa]l monthly i.n- stall'ments of' $35, each of which On motion of Mr. Halley, seconded by Mr. Driscoll, was in all respects approved, ratified,, and confirmed. On motion duly made and seconded,, the meeting adjourned. Assistant Secretary