Tobacco Documents Online

at a net additional cost of' $26,000.#139 dated March 2, 1943 oover radio statiomHIIRB,,Indianapolis,, Ind., March 8 through June 6, 1943, at a cost of $325. #139 Supplement A dated March 9,, 1943' over radio station WIRE, Indianapolis„ Ind.,, March $ through June 6, 1943, at a cost of $48.75. #128 Supplement D dated 1Sarch 10.,, 1943 in newspapers, January 11 through March 6, 1943, at a cost of $294.90'. Contract dated March 16, 1943 with Retail Tobacco Dealers.of America, Nex York City„ for a full page advertisement of Company products in the Tobacco Retailers' Almanac, at a cost of $I,500., On motion duly made and seconded, the m3etimg adjourned. Assistant Secretary

118 March 19, 1943 A regular meeting of the Board of Directorsof P. Lorillard Company was held todle,y at the office of'the.Company, 119 West 40th Street, New York City.. There were present Messrs.: G. H. Hummel H. A. Kent E. S. Bowling W. J. Halley J. S'. Freeman F. Hopewell J. T. Keel L. E. Clemens, Asst. Secty. Mr. Hummel, Chairman, presided, and the,Assistant Secretary acted as Secretary of the meeting. On motion duly made and seconded, the reading,of the minutes of the previous.meeting was dispensed with. On mot3on of Mr. Kent, seconded by Mr. Bowling, the following ad- vertising expenditures were in all respects approved, ratified,, and con- firmed: Estimates of J.. Walter Thompson Company Inc. covering advertising, of OLD:GOLID Cigarettes as follows= #108 Supplement A dated March 4, 1943, over radio station WSYR,, Syracuse,N.l'., April 5 through July 3y 1943, at.a cost.of $3,737.79. #112 8upplement A dated March 4, 1943, over radio station W91J, Detroit,Mich., April 2 through June 30, 1943, at a cost of ffi1,345.50. #114 Supplement A dated March 4, 1943, over radio station ATAG,. Worcester, Mass., Apri1.2 through July 1, 1943, at a cost offfi1,823.25. #115 Supplement A dated lParchh 4,. 1943, over radio station WISH, Dtidianapolis, Ind., April 2'through July 1, 1943, at.a cost of $2,925. #1'16 Supplement A dated March 4, 1943, . over radio:station WFCI, Pawtucket, R'.I., April 2 through.July 1, 1943, at a cost of $624. #117 Supplement A dated March 5,. 1943, over radio station ROA,, Denver, Co1o., April 2 through July 1, 1943, at a cost of $1,819.30. #122 Supplement A dated March 4, 1943, over radio station WBNY, Huffalo,, N.Y., April 2 through July 3, 1943, at a cost of $2,000. #133 Supplement A,dated lra;rch.4,. 1943, over radio station WMAL, Washington, D.C., April 12 through July 9,. 1943, at a cost of' $2r502.50i. #127 Supplement A dated 14arch.4,, 1943, over radio, station WPEN, Philadelphiay Pa., April 5 through July 3, 1943, at a cost of $1,614.60. #140 4ated March 5, 1943,. over radio station WCAE, Pittsburgh,, Pa., March 8 ~ through September 3, 1943, at a cost of $14,839.50. ~ w #128 Supplement C dated March 4,, 1943,,in newspapers therein listed, March 8 ~ through May 1, 1943, at a cost of S574„297.69. ~ w #121 Supp].ement.A dated March 3, 1943 (revision of'Estimate dated December 3,, 1942) over radi'o,station WHN, New York City, January 1 throughAugust 1, 1943,