Tobacco Documents Online

octoberL6, 1W 101 A regular meeting of the Board of Di'rectors of P. Lorillard Company was held today at the office of the Compan,yy, 119 }Yest 40th Street, Nex York City. 1'here were present Messrs.: G. H. Hummel H. A. Kent G. D. Whitefield E. S. Bowling W. J. Halley J. S. Freeman F: Hopewell J. T. Keel Buford Scott Todd Wool On motion duly made and'seconded„ the reading of the minutes of the pre- vious meeting was dispensed with. on motion of Mr. Scott,, seconded by Mr. Kent, it was unanimously RESOLVED: That this Company contribute to the Richmond, Virginia War & Community Fttnd, the sum of $1,000. On motion of Mr. Halley, seconded by Mr. Keel, the follow3;ng advertising expenditures were in all respects.approved, rat9;fied, and confirmed: Contract dated September 30, . 1942 with The Independent Retail Tobacconists. Assn.Advertiising Service Inc., riew ]Tork City, covering OLUGULD Cigarette advertising in the October, November and December, 1942 issues of the I.R.T.A. Bulletin, at a cost of $75 per month. Contract dated October 1, 1942 vwith Hershey Sports Arena, Hershey, Pa., for adA.er- tising,of OLD GOLD Cigarettes in programs covering sports events at the Arena. during the 19/i,2-]L943!3 season, at a cost of $50. Contract dated!U¢tober 6, 1942, supplementing contract'dated April 17, 1942 and Jnne 4,, 1942,, with The Morton Ontdbor Advertising Company, for the posting,of'196g additional three-sheet panels advertising Company products, under terms and con- ditions set out in contract dated!April 17, 1942. Estimate #38-A of Lemnen.& Mitchell Inc. dated October 2, 1942 covering adver- tisiing of BRIGGS,Smoking,Tobacco in the "Nassau Sovereign"', publication of Princeton University, during,0ctober and,lpovember, 1942, at a cost of $70.78.. Estimate:#82 Supplement J of'J.. V8a;lter Thompson.CompanSr dated October 5, 1942' covering,neespaper advertising of'ULD: GOLD Cigarettes as therein set out, during September, Ootober, November, and December, 1942, at a cost of $4,938.84. Estimate #82-Supplement L of J. Walter Thompson Compaxy dated October 6, 1942 for additional lineage i.n.newspaper advertising of OLD GOLD Cigarettes during week of September 14, 1942, at &eost od' $319. On motion duly made and seconded, the meeting adfournedi. r^-/~, ~~/', ~ A i'/` r,~Q,~~ "~~I~ Secretary 881118op