Tobacco Documents Online

86 September 18', 1940 A regular meeting of' the Board of Directors of P'., Lorillard Company was held today at the office of' the Company, 119 PPest 40th~ Street, New York' C.ity. There were present Messrs.: G. Hi. Hummel Gi. E. Hi. J. J. D. S'. A. J. T. VKhitefield Bowling Kent Driscoll Keel F. Hopewell ~ Buford Scott The Assistant Secretary On motion duly made and seconded,, the reading of' the minutes of the previous meeting,was dispensed with. On motion of' Mr. Driscoll,, seconded by Mr. Bowling,, the following, ad- vertising expenditures were in all respects approvedl, ratified,, and confirmed: Contract dated August 27, 1940 for a fu11 page ad'of Company products in the journal of the Fifth Annual B'anquetof the N.Y. Retail Totiacco~ Counciil Inc., New York City, at a cost of $500. Eet. #32 of'Louis Kram Inc. dated August 26, 1940'for an advertisement of OLD GOLD Cigarettes in Jewish newspapers thereiniset out, at a cost of $1,822.37. Est. #33 of Louis Kram Inc. dated August 26, 19401for an advertisement of OLD'GOLD Cigarettes in Jewishinewspapers thereiniset outx at a cost of $66.47. Contract datedISept. 6, 1940' with Sportservice Inc., Buffalo, N.Y. covering ad- vertising of OLD GOLD Cigarettes in Hockey Reviews therein set'out, for one year beginning November 1, 1940, at a cost of'$2,440. Contract dated Sept. 6, 1940 with Sportservice Inc., covering advertising,of OLD GOLD Cigarettes in the Chicago Stadium Review for one year starting November 27', 1940, at a cost of' $562.50'. Contract dated Sept. 6, 1940 with National Assn. of Tobacco Distributors Inc. for a preferred location exhibit at the N.A.T.D. Convention to be held at the Palmer Housey Chicagp, on January 15 to 18, 1941, and!a full page ad in the Convention Guide, at a cost of $2,500. Contract dated September 12, 1940 with Harry X. Stevens Inc., for a page adver- tisement of OLD GOLD C'igarettes in the official program of the World"s Series 1940' Baseball Games if' played at the Yankee Stadium, New York City, at a cost of $125. • Estimates of' Lennem&c Mitchell Inc. as follows: #2744 dated Sept. 3', 1940 for three fifteen minute sports broadcasts each week over Station WGN, Chicago, Illinois, sponsored by OLD GOLD Cigarettes, for a period of'thirteen weeks beginning October 2, 1940, at a cost of'$13,123'.65. #275 dated!Sept. 4, 1940 for participation in a fifteen minute news broadcastt dAily except Sundays over radio stations therein set out, sponsored' by OLD GOLD Cigarettes, for a period of'thirteen weeks beginning,October 1, 1940, at a cost of $20,912'.(Y7. 8'8111 &v) #276 dated September 4, 1940 for two fifteen minute radio broadcasts each1week, over stations therein set out, sponsored by SEIVSATIONICigarettes, for a period

37 of thirteen weeks beginning October 1, 1940, at a cost of $25,880.14,. #277' dated September 4, 19401covering radio advrertisi.ng,of'RIPPLE Smoking Tobacco over Station,WSGNi, Birmingham„ Al'a., for a period of' thirteen weeks begi'nning, September 30, 1940, at a cost of $869.44.. On motion duly made and, seconded, the meeting, adjourned to meet Tuesday, September 24, 1940,, at three olcliock P.Mi. Assistant Secretary