Tobacco Documents Online

July 17, 1940 2'9 A regular meeting of the Board of Directors of P. Lorillard' Company was held today at the office of the Company, 119 West 40th Street, New York City. There were present Messrs.: G. H. Htmmel: H. A. Kent J. J. DriscolL J. S. Freeman F. Hopewell J. T'. Keel Buford Scott The Assistant Secretary On motion.duly made and seconded, the reading of the minutes of the pre- vious meeting was dispensed with. Oau.motion of Mr. Kent,. seconded by INb. Keel, the following advertising expenditures were in all respects approved, ratified, and confirmed:. Contract dated June 6, 1940:with Don Spencer, New York City, for advertising of OLD GOLD Cigarettes during the 1940n season in programs for football games therein. set out, at a cost of $6,905.4p.., Contract dated June 26, 1940'. with Football Pnbliciations, New York City, for adver- tising of OLD GOLD Cigarettes dtzring the 1940 season in programs for football games therein set out, at a cost of $3,914.80. Contract dated July 2, 1940 with Harry Y..Stevens Inc., New York City, for adver- tising of OLD GOLD Cigarettes during the 1940 season in programs for football games therein set out, at a cost of $565. Contract dated July 2, 1940 with Navy Athletic Association, U.S.Naval Academy, Annapolis, Md., for advertising of OLD GOL3) Cigarettes during: the 1940 season in programs for football games therein set out, at a cost.of $150. Contract deted Julhr 2, 1940.with Yale University Athletic Assn., New Haven, Comn.., for advertising,of OLD GOLD: Cigarettes during the 1940 season in programs for foot- ball gemes therein set out,: at.a cost of V49.90.. Contract dated July 2, 1940 for advertising of Company products in The Retail Clerka. International Advocate as therein set out, at a cost of $100. Esti®ate #261 of Lennen & Mitchell ]fnc. dated July 2, 1940'for radio advertising of RIPPLE Tobacco over Station.w9Pi,, New Orleans,, La. from July 16.through October 12, 1940, at,a cost of' $1,523.49. Estimate #262 of Lennen & Mitchell lnc., dated'July 3, 1940 for advertising of Com- pany products in the Federation News from July 19 to December 27, 1940, at.a cost.of' $738'.90. Estimate. #31 of Louis Kram Inc.. dated July 9,. 1940, for advertising of OPd1~GOLD Cigarettes in foreigm language newspapers therein set out, during, July, Augustand September, 1940,, at a cost of $8,326.62. On motion duly made and.seconded, the meeting adjourned. Assistant Secretary 88111612