Tobacco Documents Online

26 April 17, 1940 A regular meeting,of the Board of Directors of' P. Lorillard Com- pan,y was held today at the office of the Company, 119 West 40th Street,, New York City. There were,present ffiassrs.o G. H. HummeS G. D., Whitefield H. A. Stout E. S. Bowling H',. A. Kent J:. J, lbalscoll J. S. Freeman J. A.. Glascock. F..Hopewell J. T.. Keel Huford! Scott Todd' Wool On motion duly made and seconded„ the reading of the minutes of' the previous meeting was dispensed with. On motion of'Blr: Stout, seconded by Mr.. Bowling, the following ad- vertising expenditures were in all respects approved, ratified, and confzrmed:: Contract dated March 15, 1940, for a half page advertisement of OLD GOLD Cigarettes in the May, July; September and'. November, 1940 issues of the Tri-Boro Bu7.Letiny, Brooklyn, N.Y., at, a cost of' $75 per issue.. Expenditure of'$1,500'for a,full page advertisement of Company products in the Almanac to be issued by the' Retail.Tobacco Dealers of Ameriea Inc. and display space at their annual convention and'tobacco show to be held on May 16, 17, and 18, 1940, at the Hotel Pennsylvania, New York City. Estimate #/2h4 Sixpplemental of Lennen & Mitchell Inc. dated'Apriil 9', 1940, covering advertising of MURIEL Cigars in the Raleigh, N.C. Morning News & Observer, for a period of ten weeks, at a cost oE'$123.16. Estimate #251 of Lennen &.Mitchell Inc. datediApril 9, 1940, covering adver- tising of BEECH-NUT Tobacco in the Sporting News., from April 18 to September 12, 1940,, at a cost of'$2,o15»6S. Agreement dated March 2Sk 1940 between George B. Petty andLennen & Mitchell Inc. on.behalfof'thisCompany,.for the usee on playing cards of reproductions.of Petty girl drawings,, saidcards to be offered to the public in. connection with radio ad- vertising of'OLD GOLD'Cigarettes as therein set out, Mr. Petty to receive a royalty of 2z¢ for each deck of cards sold to the public. The Secretary laid before the meeting contract dated April 1,, 1940' with~F.BS Redington Co., Chicago, Ill., whereby said! Red3ngton Company has agreed to manufacture for this Company one Redington Cellophane Wrapping Idachine for'hendling 10s packages of OLD GOLD:C][GARETTES, at a cost of $2,750., under terms and conditions fully set out in said contract, which On,motion.of.EA'r. Bowling, secondedd by Mx. Freeman, wa.s in.all re- spects approved, ratified, and confirmed., Thereupon,there ensued a general.discussiioa ofthef business.of the. Company, . afterwhich upon motion duly mad'eand'seconded~,, the meeting,ad!j'ourned. 88i1ieas Secretary