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Chapter 1 Passive Smoking - Beliefs, Attitudes, and Exposures in the United States
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Related Documents:- 87808171-8434 Environmental Tobacco Smoke: A Compendium of Technical Information
- 87808204-8210 Chapter 2 Effects of Smoking on Smokers
- 87808211-8229 Chapter 3 the Odor and Irritation of Environmental Tobacco Smoke
- 87808230-8247 Environmental Tobacco Smoke and Cancer
- 87808248-8275 Chapter 5 Measuring Exposure to Environmental Tobacco Smoke
- 87808276-8299 Chapter 6 Exposures to Air Pollutants
- 87808300-8329 Chapter 7 Exposure Assessment in Passive Smoking
- 87808330-8363 Chapter 8 Absorption of Smoke Constituents by Nonsmokers
- 87808364-8384 Chapter 9 the Effects of Passive Smoking and Day Care on Respiratory Illnesses in Children
- 87808385-8420 Chapter 10 No Smoking Policies at the Worksite A Look at What Companies Are Doing Today
- 87808421-8434 Appendix to Chapter 10 Economic Justification for No Smoking Policies at the Worksite
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- Centers for Disease Control
- Office on Smoking + Health
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Document Images
Table 1. Surveys With Information on Beliefs, Attitudes, and Exposures
to Environmental Tobacco Smoke
Survey YLLL Suonsor
Adult Use of Tobacco 1964,1966,1970
1975,1986 Office on Smoking and Health
Research and Forecasts 1985 American Academy of Family
Physicians
Gallup Survey 1983,1985,1987 American Lung Association
Gallup Survey
Gallup Survey
Harris Poll
Roper Organization
Hamilton, Frederick
and Schneiders 1987
1988
1987
1974,1976,1978
1988 National Restaurant Association
American Cancer Society
Prevention Magazine
Tobacco Institute
Tobacco Institute

Table 6b. If People Want to Smoke, They Should Not Do So
Inside Public Places Where it Might Disturb Others. (1987)
Aaree Dise¢ree No Oninion
Current Smokers 67 22 9
Former Smokers 80 10 8
Never Smokers 89 5 5
All Respondents 81 11 7
Source: NHIS-CEC 1987

prohibition policy in a halth maintainance organization.
American J. Publ. Health 76(8):1014-1015, 1986.
Support for smoking ban. New York Times, July 5, 1988:B2.
i
20

Table 8. Restrictions on Smoking in Public Places
(% of respondents favoring increase)
by Smoking Status, 1964, 1966, 1970, 1975, and 1986
Smokina Status 1964 1966 1970 1975 1986*
Current Smokers 34 35 42 51 23
Former Smokers 56 58 61 77 53
Never Smokers 68 67 68 82 63
All Respondents 52 52 57 70 50
*The question for the first four surveys read "The smoking of cigarettes
should be allowed in fewer places than it is now." The question in 1986
read "There are already enough restrictions on where people can amoke."
Source: Adult Use of Tobacco Surveys 1964, 1966, 1970, 1975, and 1986.

Table 4. Public Opinion (X of Respondents)
on Separation of Smokers and Nonsmokers
in Selected Public Places, 1978
Smokina
In separate should be permitted
sections Anywhere
S_ 7
In trains, airplanes and buses 91 7
In theaters 83 11
In eating places 73 25
At indoor sporting events 73 22
At public meetings 67 28
In train, plane, bus stations 62 34
In work places or offices 61 34
In barber or beauty shops 53 42
Source: Roper Organization 1978

Table 5.a Public Opinion (% of Respondents)
on Banning Smoking in Selected Public Places, 1978
Should smokina be
Banned
b Not banned
i
In elevators 86 12
In doctors' or dentists' waiting rooms 69 27
In retail stores 55 41
In theaters 44 47
At indoor sporting events 34 57
At public meetings 32 58
In city, state or federal buildings 32 63
In taxis 32 64
In trains, planes, buses 26 65
In eating places 23 68
In barber or beauty shops 21 70
In work places or offices 17 73
In train, plane, bus stations 16 75
Source: Roper Organization 1978

TABLES AND FIGIIREB. CHAPTER 1
21

Table 5.b Public Opinion (% of Respondents)
on Prohibiting Smoking or Retaining Current Policies
in Selected Public Places, 1988
C~rr r
yt Policy Prohibit all Smokinc No Restriction
_,
In Restaurants 74 24 2
In Worksites 76 20 3
Source: Hamilton, Frederick, and Schneidera 1988

Table 3.b Reactions to Secondhand Smoke in Public Places, 1987*
Former Never Total
e s Smokers
Ask Person Not to Smoke 4 5 4
Move Away 52 46 52
Do Nothing 40 47 40
Something else 3 3 3
*Not asked of current smokers
Source: 1987 HHIS-CEC

Table 6.a Should Smokers Refrain from Smoking
in the Presence of Nonsmokers? (% of Respondents)
by Cigarette Smoking Status, 1983, 1985, 1987, and 1989
Smokins Status Agree Disearee Don't K^-ow
$urvevYear M = _§.Zi$ i3LU M _@,Q M _!65.M LU
Current Smokers 55 62 64 39 37 31 6 1 5
Former Smokers 70 78 76 22 22 19 8 0 5
Nonsmokers 82 85 86 14 15 10 4 * 4
All Respondents 69 75 77 82 25 24 19 15 6 1 4 2
Less than 0.5%
Source: Gallup Surveys 1983, 1985, 1987, 1989

Table 2. Beliefs About Harwfulness Caused by
Envirm.untal Tobacco Smoke (% of Respondents)
by Smoking Status
ETS Harnful to Non-snokers
Smoking Status
rv rr n Former Nonsmokers Never Ta
Smokers k r m ke3
Roper 1974 30 57 46
Roper 1976 38 61 52
Roper 1978 40 69 58
Gallup 1983 64 80 84
Research and
Forecasts 1985
AVTS 1986
69
82
85
87
77 (Physicians-87)
81
NHIS-CEC 1987 67 84 89 82
Gallup 1988 64 86 89 81
Gallup 1989 86X (To Adults)
88% (To Pregnant Woawn)
89% (To Children)
$7808189
Source: Roper Organiaation 1978; Gallup Surveys 1983, 1988; Adult Use of Tobacco Survey
1986, Research and Forecasts 1985

Table 3.a Annoyance Caused by
Environmental Tobacco Smoke (% of Respondents)
by Smoking Status
Annoyed by ETS
Survey
Current Smokinx
Former Status
Nonsmokers
Never
Total
Smokers Smokers Smokers
Roper 1978 5 60
AUTS 1964 20 49 64 69 46
AUTS 1966 26 52 70 48
AUTS 1970 34 63 73 78 59
AUTS 1975 35 72 79 79 63
ROPER 1978 5 60
AUTS 1986 42 73 80 83 69
NHIS-CEC 1987 34 75 88 69
Source: Adult Use of Tobacco Surveys 1964, 1966, 1970, 1975, 1986; Roper
Organization 1978, NBIS-CEC 1987.

Fewer current smokers reported annoyance than on the 1986 AUTS (34%
vs 42%), but this difference may be in part due to the different
methodologies and sampling frames used in these two surveys. A
greater percentage of never smokers reported annoyance in 1987 than
in 1986 (88% vs 83%), but the overall response was exactly the same
(69% annoyed) on the two surveys. The N$IS-CEC also collected
information about what non-smokers did in response to exposure to
ETS. About half of respondents moved away from the exposure
source, 40% did nothing, 3% did something else, and only 4% asked
the person not to smoke. Despite high positive responses to
perceived harm caused by and annoyance to ETS, most non-smokers
remain rather passive in their behavior toward exposure sources
(Davis, in press).
Limiting or Banning Smoking in Public Places
Roper Surveys
The Roper Surveys began questioning the public about laws to
prohibit smoking or to segregate smokers in 1974. The percentage
of respondents favoring segregation in a variety of public places
is shown in Table 4. The majority of respondents felt that smokers
should at least be segregated in all the public places cited. After
asking about segregation of smokers and nonsmokers, respondents
were asked if amoking should be banned outright in selected public
places. The percentage of respondents favoring bans is shown
in Table 5. The majority of respondents favored smoking bans in
retail stores, physicians' or dentists' waiting rooms, and
elevators. The Roper Survey was careful to ask about segregating
smokers before asking about entirely banning smoking in public
places. The narrative pointed out that after recognizing the option
to segregate smokers, respondents were probably less likely to be
in favor of a total ban (Roper 1978).
The two most important reasons given by Roper Survey respondents
prior to 1978 as to why smoking should be restricted always had to
do with dangers to others, specifically, cigarette smoking as a
fire hazard and ETS as a health hazard to nonsmokers. In 1978, the
"health of non-smokers is harmed by other people smoking iti their
presence" became the chief reason given by respondents (33%) in
favor of public laws against smoking.
Gallup Surveys and Polls
In 1983, 1985, 1987, and 1989, the Gallup Poll telephone surveys
conducted on behalf of the American Lung Association (ALA) asked
if smokers should refrain from smoking in the presence of
nonsmokers. Table 6 shows the results of these surveys. Overall,
11 00
~
~
O
OD
N

adopted by the Public Health Service, recommend that all 50 states
have laws by 1990 that both prohibit smoking in enclosed public
places and require separate smoking areas in the workplace and in
dining establishments (Public Health Service 1980).
As of the publication date of the 1989 Report of the Surgeon
General (January, 1989), 31 State had laws restricting smoking in
public worksites, 13 had laws restricting smoking in private
worksites, and 26 had laws restricting smoking in restaurants (US
DHHS 1989). It is important to continue to assess public knowledge
and beliefs regarding tobacco use as new information becomes
available. These survey results assist public health providers in
measuring the success of policies to control health hazards such
as ETS. In addition, these data.emphasize the change in the social
milieu surrounding tobacco use. As public attitudes shift away from
the social acceptability of smoking, it may be more and more
important both for smokers to quit and for potential smokers to
avoid smoking. It may also be easier for policy-makers to address
tobacco issues more directly if they understand the nature of and
the changes in public opinions expressed through these surveys.
I
17

Table 9. Reported Worksite Smoking Policies and Worksite
Exposure to Environmental Tobacco Smoke (% of Respondents), 1986
Worksite Policv %&evorting Policv %&eoortina Exnoaure to ETS
Not Restricted 55.4 64.8
Restrictive 42.1 53.2
Total Ban 2.5 21.1
Source: Adult Use of Tobacco Survey 1986

racial, and age distribution of the U.S. population based on the
1986 Current Population Survey of the U.S. Bureau of the Census.
More detailed information on attitudes, beliefs, and exposure
regarding ETS was collected in this survey.
National Health Interview Survey
The National Health Interview Survey of Cancer Epidemiology and
Control (NHIS-CEC) collected data in-person from 22,000 adults >_18
years of age in households throughout the United States. The data
are weighted to reflect the entire U.S. population, and the overall
response rate for NHIS-CEC was 82%. Respondents were asked about
the harmfulness of ETS and about attitudes toward passive smoking.
These included perceived annoyance and whether smoking should occur
inside public places. Nonsmokers were asked about their actions
in response to smokers' lighting up in their presence.
Other Surveys
Worksite Surveys
Several surveys of worksites and businesses have been carried out
in the last several years. These are described in detail in The
1986 and 1989 Surgeon General's Reports (U.S. DHHS 1987, 1989). The
Bureau of National Affairs and the American Society for Personnel
Administration (ASPA) conducted a mail-in questionnaire survey of
ASPA members. Six hundred twenty-three respondents reported on
activities related to smoking in the workplace. The response rate
was 54%. A similar survey had been carried out in 1986 on 662
businesses, and results on the presence or absence of restrictions
were comparable.
In 1988, the Office of Health Promotion and Disease Prevention
(OHPDP) of the United States Public Health Service reported on
worksite health promotion activities, including smoking control.
The survey was carried out in 1985 on a sample drawn from the Dun
and Bradstreet list of businesses. Using a telephone interview,
320 worksites with 50-90 employees and 1,038 worksites with 100 or
more employees, drawn from a probability sample based on geographic
region, size of firm, and industry type, were surveyed. Questions
about smoking restrictions were included.
In December 1984, the American Board of Family Practice (ABFP)
sponsored a National telephone survey of 1007 adults >_18 years of
age and of 303 Family Physicians conducted by Research and
Forecasts, Incorporated. The results were published in a report
entitled, Riohts and ResDonsibilities: Healthcare Octions.
Questions were asked regarding beliefs about the harmfulness of
ETS, the rights of smokers and non-smokers, and whether smoking
restrictions are effective in stopping or discouraging smoking.
The final sample response rates were 41% for the general public
9

telephone survey of 1500 persons which was conducted by Hamilton,
Frederick, and Schneiders (Hamilton, Frederick and Schneiders,
1989). This survey asked about various public policy issues and
was to measure levels of support on governmental policy on smoking.
The respondents were asked what they thought about restrictions on
smoking in restaurants and worksites. The results were not
reported by smoking status of the respondents, but 401 (27%) of the
respondents were smokers. The response rates were not reported.
Other Public Ooinion Surveys
Gallup Surveys
Gallup Poll results have been- published monthly by the Gallup
organization since 1965. Surveys are either personal interviews or
by telephone, with a population-based sample of at least 1000
adults, >_ 18 years of age. The sampling error for overall responses
is reported to be no more than ±ZA (Gallup Report 1987). In
addition, Gallup surveys may be commissioned by a variety of
organizations. The surveys reported here were commissioned by the
American Lung Association (1983, 1985, 1987, and 1989) and The
American Cancer Society (1988) to study both the prevalence of
smoking and public opinions regarding smoking issues. An additional
Gallup Survey was commissioned by the National Restaurant
Association (1987) to obtain public opinion on smoking in
restaurants. The 1989 Gallup Survey sponsored by the American Lung
Association did not ask respondents about their smoking status.
Harris Poll
Louis Harris and Associates have performed eight national surveys
between 1974 and 1987 using probability samples of adults aged 18
and older. These surveys were conducted on behalf of various
organizations, including Prevention magazine and Pacific Mutual
Life Insurance Co., to ascertain health practices in Americans. In
1987, 1250 persons were also asked about regulating smoking in
public places.
Government Soonsored Surveys
Adult Use of Tobacco Surveys (AUTS)
The Office on Smoking and Health (formerly, National Clearing House
on Smoking and Health) commissioned surveys of adult smoking
behavior, attitudes, and beliefs beginning in 1964. These surveys
oversampled smokers, but final results were weighted to represent
the United States resident population aged 21 years and older
(1964, 1966, 1970, 1975). The 1986 AUS oversampled smokers and also
collected data from persons aged 17 and older. The final data in
this survey were weighted to reflect the educational, regional,
8

CHAPTER 1
PASSIVE SMOEING--BELIEFB, ATTITUDEB, AND EXPOSURES
IN TBB UNITED STATES
Thomas E. Novotny, MD
Chief, Program Services Activity
office on smoking and Health
Centers for Disease Control
Introduction
The relationship between public attitudes, policies, and exposure
to certain health hazards is complex. with the release of the *18th
Surgeon General's report on smoking and health, "The Health
consequences of Involuntary Smoking," (US DHHS 1987) public
attention on the issue of Environmental Tobacco Smoke (ETS) was
more strongly focused than ever before. For many years, however,
pollsters, the tobacco industry, and the health promotion community
have surveyed the public concerning attitudes toward ETS and toward
restrictions against exposure to ETS. The Surgeon General's Report
described data from several of these surveys as well as results
from evaluations of worksite and local policy changes. Additional
detailed data on public beliefs and attitudes toward smoking in
general are found in the 1989 Surgeon General's Report: Reducina
the Health Conseauences of Smokina -- 25 vears of Proaress.
Recently, surveys have also included both questions on beliefs
about the harmfulness of ETS to the nonsmoker and on respondents'
reported exposure to ETS. In addition to such individual exposure
data, surveys of worksites and of personnel managers have provided
information about restrictions on ETS exposure to workers. Because
changes in public attitudes toward ETS usually precede laws or
policies regarding ETS exposure (US DHHS 1987), an examination of
trends in these data over time is useful. This section will
consider several different nationally-based data sets andsummarize
the most important findings from them.
e5
The surveys reported in this section are summarized in Table 1.
6

Table 7.a Opinions Regarding Smoking In Selected Public Places
and Worksites, (% of respondents)
by Smoking Status, 1983, 1985, 1987, 1989
Hotels and Motels
Set Aside Totally Ban
Certain Areas Snokina No Restrictions Don't Know.
!3 JI In jU flZ M M AZ .'94 -M M '94
8'780819'7
Current Smokers 49 61 7 6 42 30 2 3
Former Ssokers 54 72 13 9 27 16 6 3
Nonswokers 60 68 15 14 20 15 5 3
All Respondents 54 67 63 12 10 12 30 20 18 4 3 6
Restaurants
Set Aside Totally Ban
Swokina
Certain Areas
No Restrictions
Don't Know
_ M 3? _82 !N ~ $1
Current Smokers 74 79 12 7 13 13 1 1
Forwr Smokers 71 74 19 19 9 6 1 1
Nonsmokers 65 71 26 23 7 5 2 1
A11 Respondents 69 74 66 19 17 23 10 8 B 2 1 3
Worksites
Set Aside
Certain Areas Totally Ba
Smoking n
No Restrictions
Don
't K
now
!3 M '9Z M _g3 M ~07 94 M In _5i 18 .Z M
Current Snokers 64 76 72 11 4 8 21 19 1B 4 1 2
For.er Sewkers 68 80 73 14 12 16 14 6 8 4 2 3
Nonsmokers 63 80 67 24 9 23 9 10 8 4 1 2
All Respondents 64 79 70 65 17 8 17 21 15 12 11 10 4 1 2 4
Source: Gallup Surveys 1983, 1985, 1987. 1989

Hamilton, Frederick, and Schneiders Survey
Interestingly, the Tobacco Institute-sponsored survey (Table 5b)
showed even stronger responses for restaurant and worksite
restrictions in 1988. For each of these sites, the question
referred to the "current policy" as a choice; for restaurants, the
choice was up to customers to select smoking vs. nonsmoking
sections, and for worksites, the choice was up to employers and
employees to decide on worksite policies. Fewer respondents in
this survey favored no restrictions on smoking than in the American
Lung Association survey (restaurants 2% vs 8%, worksites 3% vs
104).
Adult Use of Tobacco Surveys
Between 1964 and 1975, the percentage of respondents favoring
restrictions on smoking in public places increased from 52% to 70%
(Strongly agree and mildly agree) (Table 8). The question asked in
1986 was quite different from the questions asked in the earlier
surveys, but the 1986 responses are also shown in Table e. Between
1964 and 1975, AUTS respondents favoring increased restrictions
increased 18 percentage points, from 52% to 70% overall. About half
of respondents in 1986 felt that restrictions against smoking were
adequate, perhaps because many more restrictions were in place by
1986.
In 1966 and 1975, respondents were also asked if employers have a
right to regulate smoking in their places of business. In 1966,
92% felt that the "employer has a right to tell a person when or
where he can smoke while on the job," whereas in 1975, 78% felt
that "management should have the right to prohibit smoking in their
places of business." These are somewhat different questions; the
first has to do with management's right to regulate employees, and
the second has to do with management's right to regulate customers,
visitors, and employees.
Harris Poll
In 1987, respondents to the Harris Poll, performed on behalf of
Prevention magazine, were asked if they think that laws should
prohibit smoking in public places, should these laws require.
separate smoking and nonsmoking sections, or should smoking in
public places not be regulated by law. Among all respondents, 23%
felt that laws should prohibit smoking in public places, 61% felt
that laws should require separate smoking and nonsmoking sections,
and only 13% felt that laws should not regulate smoking in public
places at all (3% were unsure). Again, more than 801 of
respondents, smoking and nonsmoking, favored restrictions against
smoking in public places.
13

These surveys may report discrepant results. Most discrepancies can
be explained by the differences in methodology, especially in the
ways that questions are worded. Nonetheless, comparisons between
surveys are useful.
The only Roper Survey commissioned by the Tobacco institute
available to the public was done in 1978. The narrative from this
study included data from 1974 and 1976 also. Additional surveys on
public attitudes have been performed by Roper or other agencies
for the industry, but many of these are not available. A recent
Tobacco Institute-sponsored survey of attitudes toward government
policies conducted by Hamilton, Frederick, and Schneider has been
made available and is reported..The 1974-1978 Roper surveys permit
comparisons of data collected for the tobacco industry with similar
data collected in the 1970s by the Offiee on Smoking and Health
(formerly known as the National Clearinghouse on Smoking and
Health). Additional national surveys of public attitudes and
beliefs were performed in the 1980's by the Gallup Organization and
the Louis Harris Co.
National surveys of worksites were also carried out in the 1980's
in conjunction with increasing restrictions and laws against
smoking in public places throughout the United States (US DHHS
1987). These surveys, which indicate the degree to which workers
may be protected from ETS exposure, permit comparisons with
exposures reported by individual respondents in the 1986 Adult Use
of Tobacco Survey (AUTS) of the Office on Smoking and Health. In
addition, the 1987 Gallup survey of attitudes toward smoking in
restaurants described public opinion about exposure in an
additional, policy-relevant, nonworksite setting. The 1987
National Health Interview Survey of Cancer Epidemiology and Control
collected information about respondents' actions in response to ETS
exposure.
Data sources and Methodology
Tobacco Industry Surveys
Roper Surveys
The Roper organization conducted six biennial national opinion
surveys for The Tobacco Institute between 1966 and 1978. The *1974,
1976, and 1978 surveys focused on the passive smoking/non-smoker's
rights issue (Roper 1978), whereas all six surveys dealt with
public attitudes towards the smoking and health issue, towards the
tobacco industry itself, and towards *goverriment regulation of
tobacco. The surveys were telephone-based, but information about
the exact methodology, sample sizes, and response rates is
unavailable.
In December 1988, the Tobacco Institute sponsored a National adult
7

and 37% for physicians. Data for the general public portion of
this survey were weighted to reflect the 1985 U.S. Census for 1985.
The physicians surveyed represented a random sample of U.S. Family
Physicians.
Results of Surveys
Perceived Harmfulness of Environmental Tobacco Smoke
Although the questions asked on the various surveys regarding ETS
may differ somewhat, comparisons between surveys are still useful.
The Roper Surveys asked questions regarding harm and annoyance
caused by ETS. All AUTS surveys asked about annoyance caused by
ETS, but only the 1986 AUTS asked if respondents believed that ETS
was harmful to the nonsmoker. The 1983 and 1988 Gallup Surveys
asked if respondents believed that smoking is hazardous to the
health of nonsmokers. The 1978 Roper Survey and both the 1986 AUTS
and 1988 Gallup surveys provide interesting information on the
change in public beliefs about the harmfulness of ETS to the
nonsmoker over the last several years. The 1985 ABFP Survey asked
both adults and physicians if they believed nonsmokers are harmed
by breathing in the smoke of others in the same room.
Table 3 shows the responses to survey questions regarding
harmfulness caused by ETS. Between 1974 and 1986, the percentage
of smokers who believed that ETS is harmful to the health of the
nonsmoker more than doubled. In 1974, most nonsmokers believed that
ETS is harmful to health in general, and the percentage of those
who held this belief increased substantially to almost 90% in 1989
and 1988. Overall, the percentage of persons who believe ETS is
harmful to health increased from 46% in 1974 to 81% in 1988. In an
additional question on the 1986 AUS, 69% of non-smokers (62% of
former smokers and 74% of never smokers) felt that ETS is harmful
to their own personal health. The resluts of the 1989 Gallup poll
suggest that there is even stronger belief in the harm of ETS to
pregnant women and children. These data suggest that there has
been a major change in the perception of ETS as a health hazard
over the last decade.
Annoyance Caused by Environmental Tobacco Smoke
The AUTS surveys show an increasing trend in the percentage of
respondents who are annoyed by ETS, (from 46% to 69% of all
respondents between 1964 and 1987) (Table 3a). Data regarding
annoyance to ETS from Roper Surveys other than the 1978 survey are
not available. However, the results of the 1978 Roper Survey
report that 60% of nonsmokers and 5% of smokers were annoyed by the
smoke of others. These data suggest that increasingly fewer
Americans are tolerant of ETS exposure The results of the 1987
. m
NHIS-CEC indicate increased annoyance to ETS as well (Table 3a). -1
m
10 O
OD
YA
GC
O.

References
f
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objectives for the nation. US Department of Health and Human
Services, Public Health Service, 1980.
Rigotti NA, Stoto MA, Kleiman M, Schelling TC. Implementation and
impact of a Cambridge, Massachusetts ordinance restricting
smoking in public places and the workplace. In Smoking and Health
1987. Proceedings of the 6th World Conference on Smoking and
Health, Tokyo, 9-12 November 1987.Excerpta Medica, Amsterdam,
1988.
Roper Organization. A study of public attitudes toward cigarette
smoking and the tobacco industry in 1978. New York: Roper
Organization, May 1978.
Rosenstock IM, Stergachis A, Heaney C. Evaluation of smoking
19

the percentage of respondents to these surveys agreeing that
smokers should not smoke in the presence of nonsmokers has
increased between 1983 and 1989. This trend holds true for both
smokers and nonsmokers in 1987 more than three-quarters of adults,
including 64% of current smokers, 76% of former smokers, and 86%
of nonsmokers, held this opinion. The 1989 survey did not
differentiate between smokers and nonsmokers. The Gallup
organization also surveyed U.S. residents as to their opinion
regarding where smoking should be restricted or banned. With regard
to smoking in certain hotels, motels, and restaurants, the majority
of respondents in both 1983, 1987, and 1989 felt that certain areas
should be set aside for smoking (Table 7a). Bans were less favored,
especially by current smokers.
In addition to the 1983 and 1987 surveys, Gallup respondents were
asked if companies should have a policy on smoking at work in 1985.
The results of these surveys are also shown in Table 7. By 1985,
almost 90% of all respondents, including 80% of smokers and 89% of
nonsmokers, felt that smoking should be assigned to certain areas
of the worksite or that it should be totally banned at work.
In 1987, the monthly Gallup Polls (not commissioned by the ALA)
asked if respondents favored or opposed a complete ban on smoking
in all public places. The results of this poll are much more
strongly in favor of total bans on smoking in public places.
Overall, 55% of Americans favor a ban (43% oppose and 2% have no
opinion). Stratified by smoking status, 69% of nonsmokers and 25%
of smokers favor such a ban. These results contrast sharply with
the Roper results of almost a decade ago and are even more
impressive than the ALA sponsored surveys in the same year.
In the Gallup Survey conducted for the National Restaurant
Association in 1987, 61% of adults reported that they preferred to
sit in non-smokinq sections in restaurants. These included 20% of
smokers, 65% of former smokers, and 83% of never smokers. (Mills
1987) These results are similar to the AUTS results on non-smoking
section preferences described below. However, an increasing trend
toward favoring the prohibition of smoking in public places is
evident. By 1989, the percentage of respondents favoring
prohibition of smoking was 12% for hotels and motels, 23 % for
restaurants, and 21% for worksites.
NHIS-CEC
The 1987 NHIS-CEC asked a slightly different question, which
restricted the respondent to consider indoor public places. The
percentage of all respondents, especially former smokers, agreeing
that smoking should not be done inside public places, was higher
on this survey than on the 1987 Gallup survey (Table 6b). The
Gallup question applied to a general statement about refraining
from smoking in the presence of nonsmokers.
12

the percentage reporting restrictive policies was only 36% (BHA
1987). The 1986 figure was nearly the same as the percentage of
individual workers reporting such policies in the 1986 AUTS.
Among respondents to the 1985 ODPHP Worksite Survey, 35.6% of
worksites reported offering amoking control activities, including
classes, information, special events, or contests. Of these
companies, 76.5% also had formal smoking policies (not separated
by restriction or prohibition). In addition to frequently cited
benefits such as improved employee morale, improved employee
health, etc., respondents reported cleaner air and work
environments, fewer smokers in the workforce, and fewer complaints
from nonsmokers (USPHS1988).
Perceived Future Effect of Restrictive Smoking Policies
Research and Forecasts, Incorporated
Many of the surveys on public opinion cited above asked respondents
about their beliefs and attitudes toward passive smoke. Others
asked about whether the respondents favored restrictions on smoking
in public places. The National Survey of Healthcare Opinions
sponsored by the American Board of Family Practice (ABFP) in 1985
asked adults and Family Physicians if restrictions on smoking in
medical facilities or on the job would be effective in stopping or
discouraging smoking. The survey also asked if legally banning all
tobacco use everywhere would be effective. Among the general
public, 57% felt that restrictions in medical facilities would be
effective, 40% felt that restrictions by employers against smoking
on the job would be effective, and 21% felt that legally banning
the use of all tobacco would be effective. Among physicians, 83%
felt that such restrictions would be effective in health care
facilities, 67%. felt that restrictions would be effective on the
job, and 17% felt that totally banning the use of all tobacco
products would be effective. These responses should be
differentiated from those in other surveys that ask about support
for restrictive smoking policies.
The ABFP survey tried to ascertain if policies were an effective
intervention for smokers to refrain from using tobacco, whereas the
Gallup surveys tried to ascertain what people want in terms of
protecting the nonsmoker from exposure to ETS. Few studies have
actually been able to assess the effect of restrictive smoking
policies on smokers' behavior, but studies from individual
worksites show decreased numbers of cigarettes smoked per day
without a change in the prevalence of smoking (Peterson et al.,
1987, Rosenstock et al., 1986).
Summary and Conclusions
47
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These data indicate an important shift in public beliefs and
attitudes toward ETS over the last decade or more. While the vast
majority of U.S. citizens have recognized over the years that
cigarette smoking is directly harmful to the health of smokers (89%
of males and 90.9% of females in 1975 [AUTS 1975]; 92% of males and
91.8% of females in 1986 [AUTS 1986), the percentage of survey
respondents who believe that ETS is also harmful to the health of
nonsmokers has increased dramatically (464 overall in 1974 [Roper
1978] to 81% overall in 1986 [AUTS 1986, Gallup 1988]). Even more
Americans agree that ETS is harmful to vulnerable populations such
as pregnant women and children.
Many laws and local ordinances were put into place during the last
decade, also, and the procese of these legislative activities
undoubtedly increased public awareness of ETS issues. The National
Academy of Sciences Report and the Surgeon General's Report on
Involuntary Smoking were released in late 1986. However, very
little of the change in belief about ETS harmfulness can be
attributed to the publication of these reports, even though they
received enormous media attention; most of the 1986 AUS had been
completed by late 1986. Therefore, the increase in reported beliefs
about ETS likely reflects a growing and sustained awareness among
U.S. residents about ETS as a health hazard rather than merely a
public response to the highly visible Surgeon General's Report.
This report may have convinced more persons abut the harmful
effects of ETS, as evidenced by the results of the 1989 Gallup
Survey.
The somewhat discrepant results on attitudes toward laws regarding
restricting smoking in public places found in the 1986 AUTS and the
1988 Harris Poll may be explained by the differences in the way the
question was asked in this survey. Many laws were put into place
by 1986, and respondents may have felt less concerned about
increasing regulations than they did in earlier surveys, before
these laws were in effect. Where these laws have been evaluated,
there appears to be widespread acceptance of them. Some studies
have implied that such laws have a beneficial effect on smoking
behavior. (Lewit,1988)
There appears to be a trend towards limiting smoking in workplaces.
It is unclear as to whether workplace laws and regulations against
ETS or simply the *concern for the health of nonsmokers is the
stimulus for this trend. The 1986 AUTS results, which show that
even with a total ban on smoking in the workplace some workers are
exposed to ETS, suggests that there may be incomplete enforcement
of restrictions. In worksites with segregation of smokers and
nonsmokers, exposure to ETS may result from the lack of efficacy
of separating smokers and nonsmokers within the same airspace. The
1986 Surgeon General's Report concluded that this level of
restriction was inadequate to protect the nonsmoker from ETS (US
DHHS *1987). The 1990 Health Objectives for the Nation, which were
16

Public Opinion on Restrictions After Enactment
Few evaluations of the acceptability of laws banning smoking in
public places have been performed. New York City enacted a ban on
smoking in most public places, including restaurants, in April,
1988. Three months after the ban took effect, a telephone poll of
676 randomly sampled New Yorkers (New York Times/WCBS-TV poll)
revealed that 73% of respondents overall approved of the law,
including 84% of nonsmokers and 43% of smokers (New York Times,
7/5/88).
The 1986 AUTS asked respondents if they would select nonsmoking
sections if given a choice. Overall, 61% choose nonsmoking seating
in airplanes, restaurants, and other public places. This includes
82% of never smokers, 69% of former smokers, and even 14% of
current smokers. These data suggest a high degree of acceptability
for smoking restrictions (CDC 1988).
Finally, A Clean-Air Ordinance took effect in March 1987 in
Cambridge, Massachusetts, and was evaluated after three months.
This evaluation revealed that 78% of Cambridge residents favored
the restriction, including 41% of smokers and 90% of nonsmokers
(Rigotti 1988).
Exposure to ETS
Many studies have been performed demonstrating the biochemically
measurable exposure of nonsmokers to ETS (US DHHS 1987). However,
only the 1986 AUTS has asked a nationally representative sample of
residents about exposure to ETS. A subsample of 8,600 working
respondents from the AUS was analyzed as to reported exposure at
the worksite and as to reported policies that restrict smoking at
their worksites. Table 9 shows the percentage of working
respondents reporting exposure to ETS according to reported
worksite smoking restrictions in place. Fifty-three percent of
respondents who worked in environments with restrictive smoking
policies still reported exposure to ETS. Of these, 11% reported
that their worksite is "very smoky." Even among the 2.5% of
respondents reporting a total ban on smoking in the workplace, 21%
still reported being at least somewhat exposed to ETS at work.
These data suggest that worksite restrictions decrease but do not
eliminate reported exposure to ETS at the worksite.
Worksite Surveys
In 1987, a random sample of the members of the American Society for
Personnel Administration (ASPA) reported that their worksites had
restrictive smoking policies. In 1986, a similar survey showed that
14
