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;. R.J.Reynolc;s Tot:ccc Cc~--,;,zn ..,_..J. ~ _ . . April 11, 1989 Honorable Thomas A. Lu!ken~ Chairman Subcommittee on Transportation, Tourism and Hazardous Materials U. S. House of Representatives Committee on Energy and Commerce Room,2125, Rayburn House Office BuiTd'~ing, Flashing,ton, D.C. 2'0515 Dear C~ha~i rma~n Luke~~ni: I am responding to your letter of March 21, 1989, in which you request information concerning the use of cigarettes manufactured bythe R. J. Reynolds Tobacco Company! ("the Compa- ny")' in five recent movies: "Legal Eagles,"' "Desperately Seeking Susan,"' "Who Framed R'ogerRab~b~it ,""TwoO~f A Kind," andi "Batter-ies tvot Lncluded." Our answers to your questions, set forth sep- arately for each, of the f i~ve movies, are as follows: "Legal Eagles" 1. Yes. Rogers & Cowan, the public relations firm which handles suchirequests for the Com- pany, was contacted about "Legal Eag,les"'. Rogers & Cowaniwas advised that the scriptt featured aniadult smoker andiwas asked'to provide cigarettes for use by that character. 2. No request was made that the Company pay to, have its cigarettes used in the movie. 3. None.. 4&5. Mr. Frank D!evaney is the Rogers & Cowan exec- utI'vewho, handled~ thismatterr.Mr. Devaney"s telephone number is 8'18/'954-69'44'. Mr. Devaney cannot recall ei- ther the specific date of the request, or the name of the individual making it. Mr. Devaney did provide approximately a case

Honorable Thomas A. Luken April 11, 1989. Page 2 ofcigiarette , to the~producer. In doing so, no contract was used; the matter was handled with~ a!few brief telephone conversations. 6., Not applicable."Desperately Seeking Susan" 1. Frank Devaney at Rogers & Cowan was providedd a script which included a story point con- nected to the use of'Camel cigarettes by one of the characters and was asked to provide cigarettes for use by that character. 2'. No request was made that the Company pay to have its cigarettes used in the movile. 3. There is no correspondence. A cover letter may have accompani'edthe script which was sent to Mr. D~evaney, but it was not retainedi. 4&5. As stated above, the request was handled by Mr. Frank Devaney. Mr. Devaney dbes not re- call the specific date of the request or the name of the i'ndlividuaS who made it. (In the course of a year, Mr. Devaney will receive hundreds of requests for products manufac- tured by various companies.) In response to, t'his~particular request, Mr. Devaney provided approximately a case of Camel cigarettes. NoO contract was used. In.addition, Mr. Devaney also: furnished the producer wi~thl jackets for . the crew bearing~a,Camel cigarette~embilem. These jackets were provided solely as a good-will gesture. They were not intended for use in the movie, nor were they!so used. 6. Not applicable. "Who Framed Roger Rabbit" 1. To.the best of our knowledge, neither the Company nor Rogers & Cowan was asked to pirol- vide product or promotional' materials.

Honorable Thomas, A. Lukem Apri1 11„ 1989' Page 3 2. To: the best of our knowledge,, neither the. Company nor Rogers & Cowan was asked to.pro- vide money for product placement. . Not applicable., 4. Not applicable. 5. Not applicable. 6. Not applicablie.. "Two Of A Kind" 1.1 The the best of our knowledge, neither the Company nor Rogers & Cowan was asked to pro- vide product or promotional, materials., 2. To the best of our knowledge, neither the Comp~any~~ nor Rogers~ &,~ C~owa:nlw~a:s~ asked to,pro- vide money for product placement., I. Not applicable. 4.; Not app~li~cable,. 5. Not applicable. 6.~ No~t~ ap~pli~~cable~.~ "Batteries Not Includk?d"' 11. Frank Devaney at Rogers & Cowan was contacted. to see if the Company could furniishici- garettes and/'or promotional materials for this, movie. Mr. Devaney turned' down the re- qu~est because, in his opinion the movie"s pri~maryappeali wa,s!to a youthful audience. 2. No request was made that the Company pay to have its cigarettes used!in the movie. 3. Not applicable.. 4. Not applicable. 5. Not applicable.

Honorable Thomas A. Luken April 11, 19'89. Page 4 6. Not appl i cable. Your letter concludes with the request that we provide youlwithiany explanati~on we might have as to why the Company's product happened to appear in the five movies de- scribed above. As our answers indicate, neither the Company nor Rogers & Cowan played~any role in causing cigarettes to ap- pear i~n~ the scripts of themov:i~esyou, havementioned, and! on noloccasiion was there any payment for placement of our prod- ucts therein. Although we thus have no direct knowledge ass to why these movies may have included characters smoking our products, we cannot help but observe that large numbers of American adUl~ts do smok,e. Given this fact, many movile scripts do include scenes showing people smoking,. When thiis occurs, we will',, upon request, provide free cigarettes to the producer if the movie meets the Company"s standards as stated in my:letter to you of February 28, 1989. very truly yours Wayne W. Juchatz