Tobacco Documents Online

fNews Itekase Frorn, Ccxig,ressrnan Torn Luken Ohio-list District FOR Z!Q®SATZ uLiASZ' iTAFL' CO1fTACTS SZMJAlCIM 4O'R!?i'' suta 20, ! s.9 M3LLI211!1 MA!]CE1! (202) 224-9304 LV= ' iiM ' CRDMTVAL PItOd= !Y DLPI1RTImfT O!' JtTfZ`ZC= O!' @ZGAFXRZ'i AD!1TZRTTiZKO ZN IfZ11' JAIKIS lOND 1IOV'IIS kltD OZ3lA nIi[i Toa Lrtltan (D. 0lii'o) announc.d' today that !he has sant a latt.r to Attorney General Richard L. ZTaornburgh askinq'tlut triR. 1Dspartasnt of Juwsti'ce review whether Pnil!ip Morris and L.igqett have ooammitted a l.deraL cri'me by payinq, IIilsaakerr to have a particular cigarette appaar in a aovi.. Philip ttorris admitted i!n a February 24, letter to Luken that. -in isptaaber 1949 its representative agreed to pay $],l0,000 an condition Lark ciqar.ttes wpuid: be stfown in a nsw Jamm.s 3ond aoviie under prodtiction. Tlie sovia, originally called "Licensed pevoked* and novulled"Licensed toji'il," will bediistributad throughout the world by United Artists this suamer. Lark is aanulaetured and'sarkats6 in an arranqemment betwe.n Lii40ett and Pbili' Kbrris, Philip ltorris also aclknowl.dg.d' that i'n 1979 it paidK2„S00': to have its Marlboro cigarette appear in thMi IIils fu rsan 11Li94ett told Luken that in 1983! it paid $30,000 to aw ' Zva cigarette appear in the aovis SuPerairi. The ?sdaral CiQarette Lab.lirg, and xdWartisinq Act (`PCi.x Aet"y, mar prahibited' since: 1971 showing any cigarette advartisaaant on, television. T2ti., l=Act has also required sina. October 1'9i6 that a health warning appear ir rv!ary, cigaratta advartisesent. Zt is a federal erior, punishable by a linwot up to S10, 000, to violata any provisi'on ot' the rCLA Act. The PCL1 Act also autAoris.s the Attorney General to seek a court inj'unction to prevent any violation oi' the Act. Za his l.ttar to the Attorney Pwneral, Luk.n, points out that anI U and ' su r irl~ lhavre~ r.port.dlybs.n sh~o~rm~ onts su v~ s ~ onM and • nsw amas sondiao.ia will be shown em trlrrisi'on despite the cl.ar, statutory prohibition on s!lovinq cigarette advertis.mments on televisi'on." Luken, also noted in his lett.r that "Claarly the nw Jas»s fond aovis, vill not contain the varninq'Tabel required by tJhe TCi.k Aat even though it oontain, an advartia.aant for Lark cigaraltt.. e The ".on Q~sn.ral! recently told Conqrsss that approYia.tslX 20 percent of high scnool seniors ars, daily ssokers and 1hat 290', 000 Aaericans die each year Lroa vuinq tobacoo produots . •Thiis prsctice of paying .oatsy to have a particular cigarette appear in a aovia is an insidious techniquw by the aarchants of addlction to get young p.ople, to saok.,i"'said Lah.n.. -'aOSM w.rAUWan . 2)W Rs,brre tw" • 3013 .(M) 225-121f ¢Iaftwd •-111 ,6•,,a, iwilam,. bm.7I:..ra M{an stn.! •.AIOS • prj)j..&YW .r

'Z have efo desira to restrict in any way an artistic decision to ittioluda a saoltinq sc.ne~ 1'n a sovie. But that decisioA savuld not be influencedilby the lure of l'arqe cash paymants ftom the tobaaco companies. It's up to the Attorney, Gnaral to viqarously anforca the current lavrs dsali'nq with eiqarettp aelrsrtisinq," he continusd'. . '1ra also naed touqh.r laws to protect our children from the sirsn sons of' th. merchants of addiction, and that is vtiy L' introduced the trotact Our Children from Ciqarettss Act of l99!„" Biukan .xplaiA.d!. The bill, E6R. 1250, prohibits all tobacco product advsritisinq arHd, promotion that can be s.on or heard by any p.rsonr under the age of'i't. However, tha bill permits t.xt-only (I.q., no pictures) tobacco product advertis.m.nts to appaar in newspapers, aaqatinas,, and other publications and on signs or billboards. T'he bill also prohibi'ts the sale, of tobacco products from vending machinas located in places Wliara peopl. und.r the age of ii have access. L.ukan i's Chairman of' the furicomitt.a on Transportation and 1[asardaus fWtsr~ialsi, vhich~ has jorisdi'ction, over thaladeralSrade Commiission. Tha bill amends tha Federal Trade Comissioru Act, vhica prohibilts unfair or d.captiva aets or practicss. Tha subvoomitt.a i's continuing its invastiqation of th; practice of'providinq casr or valuable props to have a particular to!lacco product appear in a movie and will have a hearing on this subject ~ater this year. •* TOTAL RAGE.O0D **