Tobacco Documents Online

Ji'rrc1.S/=.t3A < 0. 0 a.. ti,w.O.. am "rft r wr N~w~ ~. ...r..:,,. •~.•~.~.1....~. .•.1....,~•r..~. so .q..+6514 ...w i a."%(,r e rrft ' w Aer Nasi. rrA 1 e..r w» scw•w caw la~ GOMM• QA.+MM ~W~Ya W) .OmI.M NOW. N•C,.q Maw" +4n yreNa owsa ....rs ..6• 68~ 6 •vvr+ .Mr/+ v:vu•i•~. Vvw••.~.• Luken to Atiarneyr General Thornburgh IN.5. lioutr of Itprr.scntafibac iu8CCOMMiTTEPON T1tANS1-CR1iATIOR AND MAZ,1-RDOUS MATERIALS COMMrTTEE ON ENER6YANa1CaMMESCE WASwINGTbN„ DC 209 11 The Korforable Richard L. Thornburgh Attorney General of the Uniited Stater Departaient of Justice 10th and Constitu'tionlAver,ue, N.W. Washington, D.C. 205301 Daar. Kr . Attorney Denera ll: ti 11 ,i The Subcommittee on Transportation and Kazardous Materials, pursuant to Rules X'and X'I'of the Rules of the United States Nlouse of Representatives, is sesponsibYe for overseeinq the adequacy and implementation oflaws adainistered by the Federal Trade Commission, including the Federal Cigarette Labeling and 1ldvertisinj, Act. In order to do so, the Subcommittee has been isiwesti''q,atinq various forms of advertisinq by, ciqarette companies. Enclosed is a copy of the applicable portions of the Rules of the House of'Representatiwes relating to the jurisdiction of the Committsr on Energy and Commerce and of the Subcommittee on Transportation and Hazardous M'atsrialia. As part of the Subcommittee's review, in January 19819 we requested imformation from each oflthe six cigarette companies on whethar, they paid money or supplied val~uable props to filmmakers on eondition that a particular ciqarette appear in the movie. Lut ponlb Philip Morris toldi the Subcommittee that in the fall of tlp, its representative aqxead to pay $3150, 000 to have Lark ciqa-1t e appear in a new James Bond aevie, which will be distribuote' tbis summer by un,ited.Artists. Philip Morris also told us that in 1974 it pa idlal3out i4Z, S00 to haws its Marlboro cigarette appear in the movie Su i2i. Liqgett told the Subcommitter last sonth that in, 1983 it paid $30,000 to have its ive ciqarette appear In the movie So~tae~. The dotalls of the two Philfp M'orris aqre*ments are set forth in the anclosed contracts., Ligqatt told the Subcommittee that its aqroament was oral.

RCV BY:xEROx TELECOPIER 7010 t 3'-Z2-69 10:a6AM : ~^~3-. 5i?^2i3755:a 3 . .~` . .. •- ysdW8l law has required, since October 19'e5 that aT1l ci'gar.tti adv.rtisements contain a warning label. Section 4(a) ('3) of ' the Federal Ciqarette L.abeling, and Adwertising Act. ("F= Agt")~, 15 ' USC 1333(a),(2)1, provides, in pertinent, part, that Mj.i)t shalil,bs unlawful for any,manutaeturer ... ofl cigarettes toadWartise or, cause to be advertised(~other than throtsQh the usr of outdoor bil lboards) within th., United States any cigarett& unless the advertisinq bears, in ucordance with the requiremants of this section,, one of tria follow3ng [four warninq) Iabels..." concsrnsnq the link betwean smol'cing, and, disease. Pederal' law also prohibits the shoving of cigarette ad'vertisements on te1'ev:sion. Section 6 of the FCLA Act,, 115 ' tr'.SC 133S, provides "After Jan;rary 1. 1971, it shall be unlawful' to advertise cigarettes and' little ci'gars, on any medium of electronic communicat'i©rr sublect to the j'urisd'iction of the Federal Vommun~icat ionsCommission." Nhi2s the FCLA Act contains no definition of "advertise," the dictionary defines an advertisemant as "a notice devYqned to attract public attention or patronage."' I believa that paying to hav. a particular cigarette appear in a, movie is in fact anadvsrtisement. , 8uparma~n, 11, , and`SuperzirL have reportedly becn, sIaown onteZevIs on, an3-the new JaTea Bond a+ovie willbl shown on television despite the cLear statutory prohibition on showing eigraratts advartisements on tel'evision., clrarl~ythe naw James 8ond movie will not conta Ln the warning 1'abel! required by the FCLA Act even though it contains an advertisement for Lark cigarette. . It, is a federal crrse to violate anyprovisionof the FCiA Act. Section 10 of the. /'CtJ1 Act, 15 USC 1133t, provides that "'(aJny person who vi'olates tne provisions of thi's Act shall' be guilty of aaisdemsanor and shall on, conviction thereof be sttloject, to a titla of not sore than, $10, 0100." adotlM 11 of the FGIJ1/Act,, 1S' USC 1339, providas that you pay apply' for an inj'unction "'to prevent and' restrain, violations o!" l.Aa n'LA Act. 2' rsquast that you, cnvestig.ate whether' these payments by Philip llorris and LiQqett under tha stated agreements violate eithar~ the requirement for a warning label contained, in, section 4(a)1(3') of tlhe FCL71 Act or the prohibition on showing cigarette advertisememts on tal'evLston contained insection, 6 of th., FCLA 11Ct . M

;~~, an • u~cun ~cts~ ur i'cR /r?YlJ ~ 3-22-69' 10' 45A* l T CCITT 63y 911972113755;t7 2 r UP. I' as.rafdrrimg the'sdmatters' lor your appropriate coniid~.~~~. Ienclose~ c+~~p~~i' er'er of the Subconuni~tt~ee"'scorrss~ ,& vith Philip Morris and Liqqett and'the two FhilipKorris contracts. Should your exaa,i~nati'on of' this metter teqlu:re furthar `Information, froir, the Subcommittra, please contact the SubComaittse'`s Senior Couns.I,8.enjamin Cohen, •t (202) 225-9304. Your attention to this matter is appreciated. 'ftiOMA~S" A. LU1C~~ER ~ CKA,T 1tKhN snclosuras