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Lorillard

Date: 28 Feb 1989
Length: 2 pages
87703201-87703202
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Author
Juchatz, W.W.
Area
LEGAL DEPT FILE ROOM
Alias
87703201/87703202
Type
LETT, LETTER
Recipient (Organization)
Comm on Energy + Commerce
House
Subcomm on Transportation Tourism + Haza
Named Organization
RJR, R.J.Reynolds
Recipient
Luken, T.A.
Date Loaded
05 Jun 1998
Request
R1-037
Litigation
Stmn/Produced
Author (Organization)
RJR, R.J.Reynolds
Site
N14
Master ID
87703041/3257

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UCSF Legacy ID
csn21e00

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Page 1: csn21e00
R.J_REyrnoids 11oba.-co ornpa-:y V~~~. .....J ~`SG,= ~ . ... C~J'•..~ (p7.4 111- S~. ~_. February 28', 19,89 TheHonorableThomas A., Luken~ Chairman, Subcommittee on Transportation, Tourism and Hazardous Materials U.S. House of Representatives Committee~on Energy and'Commerce Room 2'125„ Rayburn Office Building Washington, D.C. 20515 Dear Congressman Luken: In my letter to: you d'ated' February 8', 1989, I indicated that we would be responding to your letter to u& of January 25 on or about February 24, 1989. Thiis~ letter fulfills that commit- ment. This will confirm that it is the policy of R. J. Reynolds Tobacco Company (the "Company•)i to make no payments for placement of our products~or advertising in films,. Based upon a review ofour files and interviews with personnel who have been withthe Company since 1982, we believe that our policy has been, adhered tolsince at least that date. From time to time, the Company, upon request fromia movie producer will provide free product and/'or promotional mate- rials (not including billboards)~ for a, film, production.However, it is our policy that no free product or promotionali materials are provfdedi for made-for-TV movies, or for movies which might appeal primarily to: youth or that depict non-ad~ults as smokers. To the best of our knowledge and based upon our review, this pol- icy has been complied with. Undoubtedly there are occasions where!movie producers will place our products, or advertising,, in their films without any consultation1with the Company. In these cases, the Company has no opportunity whatsoever to:assert con- trol over how its prodiucts are depicted. To go back prior to 1982, as requested in your letter, would'be a most difficult task~, wouldi require us to locate and' interview former employees, and!,, even if andertaken, would
Page 2: csn21e00
The Honorable Thomas A. Lulten February 28, 1989 Page 2 undoubtedly not result Yn, our being able to provide complete an- swers to many of the questions solicited!in, your January 25th letter., Under these circumstances, we believe that Tittle woulid be gained by a, time-consuming, examination of the pre-19'82 peaiod. Sincerely, ~ Wayne ht'. Juchatz sgw ~

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