Lorillard
P. Lorillard Company, Inc., Docket No. 4922
Fields
- Author
- Smith, E.L.
- Alias
- 85641447/85641448
- Area
- LEGAL DEPT FILE ROOM
- Type
- LETT, LETTER
- Recipient
- Daniels, F.J.
- Recipient (Organization)
- Perkins Daniels
- Named Person
- Xxcharles
- Barr, M.
- Bonham, F.
- Breed, V.
- Britton, M.
- Bursaw, W.J.
- Calvert, A.
- Cleary, D.
- Coble, J.
- Condon, R.
- Curry, M.
- Dietz, K.
- Doane, F.
- Drake, E.
- Fiske, H.
- Fletcher, E.
- Frear, E.
- Gay, W., J.R.
- Harper, E.
- Heatley, B.
- Henry, J.
- Hill, P.
- Kilboun, S.
- King, R.
- Kunze, M.
- Liev, F.J.
- Liev, S.H.
- Lown, B.
- Mantell, C.
- Martindale, T.
- Mcclanahan, J.M.
- Moebus, C.
- Montgomery, D.
- Nelson, C., J.R.
- Owens, P.
- Philips, H.W.
- Powell, W.B.
- Robinson, F.E.
- Rowland, D.
- Steck, G.
- Stewart, E.
- Stuart, R.
- Vanwagner, R., J.R.
- Wallin, D.
- Wirl, C.R.
- Barr, M.
- Document File
- 85640245 /85641512 /Ftc Re: Ftc V. Lorillard (Docket 4922)
- 85640525 /85641511 /Ftc V. Lorillard (Advertising) Docket 4922 54 (J)
- 85640526 /85641510 /202d Federal Trade Commission Complaint 430302 Dorllernumber 49zz Re: Advertising
- 85640525 /85641511 /Ftc V. Lorillard (Advertising) Docket 4922 54 (J)
- Date Loaded
- 20 Apr 1999
- Named Organization
- Ftc, Federal Trade Commission
- Rutgers Univ
- Litigation
- Flag/Produced
- Characteristic
- ATCH, ATTACHMENTS MISSING
- EXTR, EXTRA
- Site
- N14
- Master ID
- 85641376/1456
Related Documents:- 85641376-1456 in the United States Court of Appeals for the Fourth Circuit No. 6140 P.Lorillard Company, A Corporation, Petitioner, Against Federal Trade Commission, Respondent. Petition for Review of Cease and Desist Order Entered Against Petitioner by Federal Trade Commission Appendix
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- 85641381-1387 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, A Corporation. Docket No. 4922. Findings As to the Facts and Conclusion
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- 85641390-1391 Commission's Exhibit No. 49 Reader's Digest Exposes Cigarette Claims. Impartial Tests Find Old Gold Lowest in Nicotine and Throat Irritating Tars and Resins
- 85641392-1393 Commission's Exhibit No. 50 Are Cigarette Claims True or False?
- 85641394-1395 Commission's Exhibit No. 53 First. Among 7 Leading Brands, Impartial Tests by Reader's Digest Show Old Gold Lowest in Nicotine Lowest in Irritating Tars and Resins
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- 85641398 Commission's Exhibit No. 225 J. Walter Thompson Company Old Gold Program 420701 Commercial I
- 85641399 Commission's Exhibit No. 227 Old Gold Program 420715 Commercial I
- 85641400 Commission's Exhibit No. 228 Old Gold Program 420715 Commercial II
- 85641401 Commission's Exhibit No. 229 Old Gold Program 420722 Commercial I
- 85641402-1405 Cigarette Ad Facts and Fiction
- 85641406-1410 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922 Stipulation As to the Facts
- 85641411-1412 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922
- 85641413-1414 P. Lorillard Company, Inc., A Corporation. Docket No. 4922 Order Rescinding Approval of Stipulations and Reopening Case for Further Testimony
- 85641415-1416 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. A Corporation. Docket No. 4922 Motion to Strike From the Record the 'order' of the Commission Dated 450602, and All Proceedings Taken Pursuant Thereto: and to Proceed to Dispose of the Proceeding Upon the Record As It Existed on 450117
- 85641417-1421 P. Lorillard Company - Docket No. 4922
- 85641422 P. Lorillard Company, Inc., Docket No. 4922
- 85641423-1427 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922 Supplemental Stipulation As to the Facts
- 85641428
- 85641429
- 85641430 Docket 4922 P. Lorillard Company, Inc.
- 85641431-1432 Docket 4922 - P. Lorillard Co.
- 85641433-1435 Docket No. 4922 P. Lorillard Company, Inc.
- 85641436 Docket No. 4922 P. Lorillard Company
- 85641437 Docket No. 4922, P. Lorillard Company
- 85641438 Docket No. 4922 P. Lorillard Company
- 85641439-1440 Docket No. 4922, P. Lorillard Company
- 85641441 Docket No. 4922 P. Lorillard Company
- 85641442 Docket No. 4922, P. Lorillard & Company
- 85641443
- 85641444 Docket No. 4922 P. Lorillard Company
- 85641445 Docket No. 4922 P. Lorillard Company
- 85641446 Docket No. 4922, P. Lorillard Company, Inc.
- 85641449-1450 Docket No. 4922, P. Lorillard Company, Inc.
- 85641451 Docket No. 4922, P. Lorillard Company, Inc.
- 85641452 Docket No. 4922 P. Lorillard Company, Inc.
- 85641453 Docket No. 4922, P. Lorillard Company, Inc.
- 85641454 P. Lorillard Company - Docket No. 4922
- 85641455 P. Lorillard Company, Docket No. 4922
- Author (Organization)
- Ftc, Federal Trade Commission
- UCSF Legacy ID
- fsj10e00
Document Images
70
FEDERAL TRADE COMMISSION
WASHINGTON
November 22, 1944.
F. J. Daniels, Esq., .
Perkins, Daniels & Perkins,
30 ' Rockefeller Plaza,
New York, New York.
In re: P. Lorillard Company, Inc.,
Docket No. 4922.
Dear Mr. Daniels :
As I advised you over the telephone! yesterday, the Com-
mission on the 20th inst. approved'' the stipulation of facts in
this case entered into by you and the Chief Counsel for the
Commission on November 16. I enclose herewith a signed
copy..
At thc hearings in New York I wish you would produce ari
advertisement in which use was made of a testimonial given:
your advertising agency by Miss Frances Bonham~ of Alexan-
dria, Virginia, in which advertisement there was also a photo-
graph of Robert King, then a student at~ Rutgers University. I
would also like you to produce an advertisement' in which use
was made of a testimonial given you by Samuel Kilboun whose
addkess is 1408 Graybar Building, 420 Lexington Avenue„New
York, New York.
I have made a list of the exhibits in evidence which are
advertisements containing photographs of or statements by vari-
ous testirnonialists. Since this list may be of some assistance
to you at the hearings, it is as follbws:
Exhibit Teatimoniallets
134 Francesca Doane and~ Bruce I-leatley
135 Gus Steck
136 ' Francis E. Robinson and Mrs. William Gay, Jr.
137 Mrs. Jay Henry and Eddie Stewart

s
71
Eahibit Teetimonialiete
138 Elaine Drake and Earl Harper
139 Elizabeth Frear
140 Thomas Martindale, William B: Powell and
Mrs. Douglas Rowland
141 Carl Moebus and Miss Charlotte Mantell
142 Earl H'arper and Millicent Barr
143 Vera Breed and Carl' Moebus
144 Eddie Stewart
14:5 Bruce Heatley and Mrs. Mason Britton
146 Mrs. Douglas Rowland and Thomas Martindale
147 Carl Moebus
148' Miss Margaret Curry
149 Francis E. Robinson~
150' Mrs. Haley Fiske and Jack Coble
151 Bob King
152 Raymond Van Wagner, Jr.,, and Mrs. Van Wagner
153 Pati Hill, Charles of the Ritiz and Max Kunze
154 Mrs. Evelyn Fletcher and Peggy Owens
155 Richard Condon
156 Dorothy Montgomery, Alex Calvert and
J. M. McClanahan -
157 Selma H. Liev, Dorothy Cleary, Fred J. Liev
and John Cleary
158 Barbara Lown and William J. Bursaw
159 Doris Wallin, Katherine Dietz and Carl R. Wirl
160 Ruth Stuart, Henry W. Philips and
Chris Nelson, Jr.
As to the testimonialists whose names were used in adver-
tisements not in evidence, I shall be obliged to youl if you will
produce such advertisements at the hearings in; New York begin-
ing the 29th inst.
Yours very truly,
/s/ EnwAxn L. Smrr.H
.. EvwnR.n L. Smrrx.
Enclosure.
