Tobacco Documents Online

62 FE,DERAL TRADE COMMISSION Washington F. J. Daniels, E'sq., Perkins, Daniels,and Perkins, 30 Rockefeller Plaza„ New York 20, New York March 21, 1944. In re : Docket No. 4922, P. LoriMrd Company. Dear Mr. Daniels:. Upon my return to Washington, I discussed with Mr. Whitel'ey your letter to me dated the 24th ultimo, and your letter to him dated the 8th instant. We suggest the elimina- tion of the sent'encc in the lest subparagraph of Paragraph Ten, set out ini full' in your letter of the 24th ulkimo. In the place of that sentence, we suggest the following: "While the tests conducted by the Readers Digest did show that respondent's 'OLD GoLD' cigarettes con- tained less nicotine, tars and resins than were contained in competing brands tested, the differences inthe amount of nicotine, tars and resins shown by said tests were so small as not to justify the representation that `OLD GOLDS' were the lowest in nicotine, tazs and resins of the cigarettes mentioned in the said! article, unless such representation also stated that the differ- ences between the brands tested were small and that no single brand was so superior to the competitors, be- cause of the lesser content of nicotine, tars and resins, as to justify its selection on the ground that it is less harmful." In going over the drafted st'ipul'ation agains I notice that the word "that" beginning the first new paragraph on page 600 ~ 1-~ CD I >9

63 f should be eliminated and that the first word of the sentence should be the word "the". The second word' "each" in the last sentence on page 6, the sentence being completed on the fol~ lowing page, should be eliminated, and in its place should be substituted the word "all". If these changes should be satisfactory to you, please advise me and I shall have the stipulations redrafted to carry the changes indicated, and I shall send them to you for approval and signature. Your letter of the 8th instant indicates that you might wish to discuss this matter with me and with Mr. Whiteley. If you do care to discuss the matter with us, we shall be avail- able for such discussion the balance of this week and until Wednesday of next week. Yours very truly, /S/ EDWARD L. SMITH Edward L. Smith