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Lorillard

Docket No. 4922 P. Lorillard Company, Inc.

Date: 16 Feb 1944
Length: 3 pages
85641433-85641435
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Author
Smith, E.L.
Area
LEGAL DEPT FILE ROOM
Type
LETT, LETTER
Alias
85641433/85641435
Recipient
Daniels, F.J.
Recipient (Organization)
Perkins Daniels
Document File
85640245 /85641512 /Ftc Re: Ftc V. Lorillard (Docket 4922)
85640525 /85641511 /Ftc V. Lorillard (Advertising) Docket 4922 54 (J)
85640526 /85641510 /202d Federal Trade Commission Complaint 430302 Dorllernumber 49zz Re: Advertising
Date Loaded
20 Apr 1999
Named Person
Caldwell
Perkins
Tyler
Litigation
Flag/Produced
Author (Organization)
Ftc, Federal Trade Commission
Characteristic
ATCH, ATTACHMENTS MISSING
EXTR, EXTRA
Master ID
85641376/1456

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Site
N14
UCSF Legacy ID
urj10e00

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Page 1: urj10e00
56 FEDERAL TRADE COMMISSIONWASf3ING11ON February 16, 1944. FF. J. Daniels, Esq., Perkins, Daniels & Perkins, 30 Rockefeller Plaza, New York, N. Y. Re: Docket Nb. 4922 P. Lorillazd Company, Inc: Dear Mr. Daniels: You will find enclosed herewith five (5) copies of the final draft of stipulation as to the facts in this matter. Assuming thatt the stipulation is satisfactory„ I wish you wouU sign and return to: me! four of these copies,keepingt'he fifth for your files. The stipulation, with the corrections agreed upon here yesterday, differs firoin the stipulation we discussed on the 10th inst., in the following particulars: The word "That" beginning the third new sentence on page 2 has been eliminated'' sol that the sentence begins with the word «On,,. Inthe~ next~ following, sentence, the date has been changed! from the first day of July, 1943 to read "the 156 day of June, 1943". At our conference yesterday, we changed the word "In" begin- ning the next sentence, to the word "On". I think that the word "In" is preferable to the word "On"; accordingly the sen- tence begins with the word "In". In Paragraph Two, the parenthetical expression "and by nation- wide hook-ups of broadcasts" has been eliminated and after the word "advertisements" in the next line there have been inserted
Page 2: urj10e00
lb 57 the words "'some of which", and the word "containing" in that line has been changed to the word "contained". In the next line, the expression "easy on your throat" has been changed to read' 'extra easy on your throat"'. After the secondi word, which is "of'; in the second paragraph of Paragraph numbered Two have been inserted the words "the „ advertisements containing .. After the word "cigarettes" in the first line of Paragraph Three have been inserted the w.ords "like all cigarettes". A semicolon has been inserted af ter the word~ "smoke", which is the last word of the fourth line of Paragraph Three. In the next following line the word "nor" has been eliminated, and in its place have been inserted the words "and do not". The word "cooling"' in the same line has been changed to the wordi "cool"„ and the commai after the word "it" in the same line has been eliminated. The word "to" which occurs twice in the next line has been changed ini both places to the word "at", and the sameshange has been made in the last clause of the same sentence. From Paragraph Four has been eliminated the parenthetical expression, and' in the line following, after the word "advertise- ments" have been inserted the words "Some of which contained", the word~ "containing" being elirninated.. After the word "of", which is the second word in the second paragraph of Paragraph Four have been inserted the words "the advertisements containing". In Paragraph Five, after the word "and" appearing in the sec- ond line, have been inserted the words "when compared with cigarettes in a higher price field". After the word "advertisements" in next to the last line in the first paragraph of Paragraph Six, have becn inserted the words
Page 3: urj10e00
i 58 "some of which" and the word "containing" has been changed to the word, "contaaned". In Paragraph Seven, after the fifth word in the second sen- tence, which is "cigarettes", have been inserted the following words: "like all other cigarettes". The words "double cellophane" have been eliminated from Paragraph Scven, and after the word "cigarettes", which is the second word in the last clause of the last sentence in Para- graph Seven, have been inserted the words "like all other cig- arettes". In the first new paragraph on page 7, the word'i "small" has been substituted for the word "insignificant". From the second paragraph on the last page have been elimi- nated the words "and deceive". In~ the hope that it will be easier for you, to check these changes, I enclose herewith, a copy of the proposed st'ipulation discussed here yesterday, with the corrections and changes made thereon in lead' pencil. With my best:, regards and wishing to be remembered to Mr. Caldwell, Mr. Perkins and Mr. Tyler, I beg to, remain Very truly yours, /s/ EAWAPID L. SMITH Edward L. Smith Enclosures C!t

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