Tobacco Documents Online

N 54 February 4, 1944. Edward L. Smith, Esq., Federal Trade Commission, Washington, D. C. Re: Docket 4922-P. Lorillard Co. Dear Mr. Smith: I have your letter of February 3y 1944, in which you state you are planning to confer with us at our office at two o'clock on Thursday afternoon, February 10th, That time will be convenient'~ for us, and we sha1t look forward to seeing you then. I note that you are planning, to go ahead with the drafting of the proposed stipulattions and that you desire informationwith respect to the dates, or approximate dates, on which cer- tain manufacturing,operations were begun and terminated, andl upon which certain advertising campaigns were begun and ter- minated'. These dat'es are as follows:The manufacture of "OLD GoLID" cigarettes was commenced' on or about April 1926. The manufacture Uf "SENSATION" cigarettes was commenced on or about January 1938, and~ the manufacture of this brand was discontinued on or about July 1943. The manufacture of "FxrnNns" Smoking,Tobacco: was com- menced on or about April: 1937. The advert'ising of `BEECHNUT" Cigarettes was commenced on~ or about October 1, 1940. The advertising of "SENSnTioN" Cigarettes was commenced on~ or about February 1938. "OLD Goz,n" Cigarettes were wrapped in a double cello- phane jacket from about January 1936 until September 8, 1941, and it~ was only during this period that the advertisements stat- ing that they were "Ever Fresh" etc. were ~ disseminated. The advertising of "FRIENDS" Smoking Tobacco was begun about April 1937.

rr 55 Advertisements containing reference to The Reader's Digest tests were disseminatcJ from the latter part of June 1942 until about July 1943. I believe the above~dates are all that are needed to fill in the blanks which occur in the draft of stipulation. With kindest personal regards, I am Yours very truly,