Lorillard
P. Lorillard Company - Docket No. 4922
Fields
- Area
- LEGAL DEPT FILE ROOM
- Type
- PLEA, PLEADING
- Alias
- 85641417/85641421
- Recipient (Organization)
- Ftc, Federal Trade Commission
- Named Person
- Beebe
- Busick
- Davies
- Kelley, W.T.
- Richardson
- Richberg
- Smith, E.L.
- Thomerson
- Whitely, R.P.
- Busick
- Named Organization
- Ftc, Federal Trade Commission
- RJR, R.J.Reynolds
- Document File
- 85640245 /85641512 /Ftc Re: Ftc V. Lorillard (Docket 4922)
- 85640525 /85641511 /Ftc V. Lorillard (Advertising) Docket 4922 54 (J)
- 85640526 /85641510 /202d Federal Trade Commission Complaint 430302 Dorllernumber 49zz Re: Advertising
- 85640525 /85641511 /Ftc V. Lorillard (Advertising) Docket 4922 54 (J)
- Date Loaded
- 20 Apr 1999
- Master ID
- 85641376/1456
Related Documents:- 85641376-1456 in the United States Court of Appeals for the Fourth Circuit No. 6140 P.Lorillard Company, A Corporation, Petitioner, Against Federal Trade Commission, Respondent. Petition for Review of Cease and Desist Order Entered Against Petitioner by Federal Trade Commission Appendix
- 85641378-1380 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, A Corporation Docket No, 4922 Modified Order to Cease and Desist
- 85641381-1387 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, A Corporation. Docket No. 4922. Findings As to the Facts and Conclusion
- 85641388-1389 Commission's Exhibit No. 48 Cigarette Facts Unmasked by Reader's Digest Impartial Test Finds Old Gold Lowest in Nicotine Old Gold Lowest in Throat Irritating Tars and Resins
- 85641390-1391 Commission's Exhibit No. 49 Reader's Digest Exposes Cigarette Claims. Impartial Tests Find Old Gold Lowest in Nicotine and Throat Irritating Tars and Resins
- 85641392-1393 Commission's Exhibit No. 50 Are Cigarette Claims True or False?
- 85641394-1395 Commission's Exhibit No. 53 First. Among 7 Leading Brands, Impartial Tests by Reader's Digest Show Old Gold Lowest in Nicotine Lowest in Irritating Tars and Resins
- 85641396-1397 Commission's Exhibit No. 58 Citation. New Old Gold Lowest in Nicotine Lowest in Irritating Tars and Resins in Impartial Reader's Digest Tests
- 85641398 Commission's Exhibit No. 225 J. Walter Thompson Company Old Gold Program 420701 Commercial I
- 85641399 Commission's Exhibit No. 227 Old Gold Program 420715 Commercial I
- 85641400 Commission's Exhibit No. 228 Old Gold Program 420715 Commercial II
- 85641401 Commission's Exhibit No. 229 Old Gold Program 420722 Commercial I
- 85641402-1405 Cigarette Ad Facts and Fiction
- 85641406-1410 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922 Stipulation As to the Facts
- 85641411-1412 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922
- 85641413-1414 P. Lorillard Company, Inc., A Corporation. Docket No. 4922 Order Rescinding Approval of Stipulations and Reopening Case for Further Testimony
- 85641415-1416 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. A Corporation. Docket No. 4922 Motion to Strike From the Record the 'order' of the Commission Dated 450602, and All Proceedings Taken Pursuant Thereto: and to Proceed to Dispose of the Proceeding Upon the Record As It Existed on 450117
- 85641422 P. Lorillard Company, Inc., Docket No. 4922
- 85641423-1427 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922 Supplemental Stipulation As to the Facts
- 85641428
- 85641429
- 85641430 Docket 4922 P. Lorillard Company, Inc.
- 85641431-1432 Docket 4922 - P. Lorillard Co.
- 85641433-1435 Docket No. 4922 P. Lorillard Company, Inc.
- 85641436 Docket No. 4922 P. Lorillard Company
- 85641437 Docket No. 4922, P. Lorillard Company
- 85641438 Docket No. 4922 P. Lorillard Company
- 85641439-1440 Docket No. 4922, P. Lorillard Company
- 85641441 Docket No. 4922 P. Lorillard Company
- 85641442 Docket No. 4922, P. Lorillard & Company
- 85641443
- 85641444 Docket No. 4922 P. Lorillard Company
- 85641445 Docket No. 4922 P. Lorillard Company
- 85641446 Docket No. 4922, P. Lorillard Company, Inc.
- 85641447-1448 P. Lorillard Company, Inc., Docket No. 4922
- 85641449-1450 Docket No. 4922, P. Lorillard Company, Inc.
- 85641451 Docket No. 4922, P. Lorillard Company, Inc.
- 85641452 Docket No. 4922 P. Lorillard Company, Inc.
- 85641453 Docket No. 4922, P. Lorillard Company, Inc.
- 85641454 P. Lorillard Company - Docket No. 4922
- 85641455 P. Lorillard Company, Docket No. 4922
- Litigation
- Flag/Produced
- Author (Organization)
- Perkins Daniels
- Characteristic
- EXTR, EXTRA
- Site
- N14
- Brand
- Old Gold
- UCSF Legacy ID
- nrj10e00
Document Images
I
.40
PERKINS, DANIELS & PERKI'NS.
Attorneys & Counsellors At Law
30 Rockefeller Plaza
New York 20
April 9, 1945
Federal Trade Commission,.
Washington, D. C.
Re: P. Lorillard Company-Docket No. 4922.
Gentlemen :
We have received a letter dated March 26, 1945, signed by
Edward L. Smith, Attorney of the Federal Trade Commission,
and delivered to us at the direction of Richard P. Whiteley,
Assistant Chief Counsel of the Federal Trade Commission.
With this letter were enclosed copies of a proposed' supple-
mental stipulation in the above entitled procceding. A copy
of the letter and of the proposed supplemental stipulation are
annexed hereto.
We cannot consider entering into the proposed supple-
mental stipulation for the following reasons:
1. Beginning in J,anuary of 1944 we, as attorneys for the
Respondent, entered into a long series of negotiations with Mr.
Smith, Mr. Whiteley and other attorneys of the Federal Trade
Commission to reach agreement upon the f acts and to embody
them in a stipulation. At least ten conferences between attor-
neys f or Respondent and attorneys f or the Commission were
held, numerous draf ts of proposed stipulations were tendered
to us by the attorneys for the Commission and considerablee
correspondence took place between the respective attorneys.
Finally, on November 13, 1944, we executed and returned to
the attorneys for the Commission the stipulation as to the facts
subsequently approved by the Commission. This final stipula- ~
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41
tion was approved' by Messrs. Smith and Whiteley and was
executed by Mr. W. T. Kelley; Chief Counsel of the Federal
Trade Commission, under date of November 16, 1944, and
was approved by the Federal Trade Comnbission on November
20; 1944.
Counsel for Respondent waived formal proof of all exhibits
offered in behalf of the Commission and the only charges in
the Complaint upon which testimony was taken were those
contained in Paragraphs Five and Twelve of the Complaint re-
lating to testimonials. Hearings on this issue were had immedi-
ately following approvali of the stipulation and, as set forth in
the Trial Examiner's Report, "the record' was closed Decem-
ber 4, 1944". Thereafter, by a stipulation~ dated January 16,
1945, executed by counsel for Respondent and Richard P.
Whiteley,, Assistant Chief Counsel, exceptions to the Trial.
Examiner's Report~, presentation of arguments and filing of
briefs were waived. This stipulation, which also authorized the!
Federal Trade Commission to make its report, state its findings
and its conclusions, and enter its order disposing of the pro-
ceeding, was approved by the Commission on January 17, 1945.
On lA!Iarch~ 20, 1945, onn motion of the ie Counse Iatc
March 17; 1945, the Federal Trade Commission issued a rule
to show cause why its approval of the stipulations in the above
entitled action should not be withdrawn. We take it for granted
this means such withdrawat of your approvat as would leave
none of the parties to the stipulation in any way bound by it,
as we signed! not as a unilateral agreement but only because the
other parties to it were to sign it and you were to approve it.
Any other way of dealing would be very unf air and was never
contemplated by us.
2. There is no claim of discovery of new matter or that any
deception has been practiced. This is just a bald attempt to get
into the stipulation in this way admissions and conclusions that
we specifically refused to put in the stipulation during the nego-
tiations because they would have been and are contrary to the
facts.

42
The matters contained in the proposed supplemental stipu-
lation-and particularly the main point of that stipulation re-
lating to the amount of nicotine, tars and resins contained in
OLD GoLns and other cigarettes-were repeatedly and thor-
oughly discussed during the negotiat~ions preceding the agree-
ment on~ and~ execution of the stipulation. This matter of nico-
tine, tars and resins was in fact the principal topic of the nego-
tiations and its treatment in the stipulation was more carefully
considered'than any other point in that~ stipulation. Mr. White-
ley and Mr. Thomerson of his office took an active part in these
discussions and the final stipulation was arrived at after numer-
ous drafts had been rejected by one side or the other. Our posi-
tion on this was made perfectly clear to the Chief Counsel's
office as early as February 24, 1944, when we wrote:
"This statement [referring to the statement in a
draft of stipulation submitted to us embodying substan-
tiall~ the thought of the present proposed supplemental
stipulation] is wholly unacceptable to us and to our
client forthe reason that it is not in~accordwith the facts.
We cannot recommend that they sign any stipulation
embodying that thought in any manner."
Our position on this remained the same during all the negoti-
ations and~ it was well known to Mr. Wliiteley that we would
enter into no stipulation containing any such matter as is in the
proposed supplemental stipulation. With~ that full knowledge
he approved cxecution~ of the stipulations which he now seeks
to have declared null and void.
3. On January 25, 1945, Messrs. Davies, Richberg, Beebe,
Busick & Richardson, counsel for R. J. Reynolds Tobacco Com-
pany in~ Federal T'rade Commission proceeding, Docket No.
4795, wrote a letter to the Federal Trade Commission suggest-
ing that the Commission withhoU its finali order in Respond-
ent's proceeding until the Commission had considered and
weighed the evidence in the Reynolds proceeding. The Secre-
tary of the Commission "by direction of the Commission` in a

43
letter dated January 29, 1945, advised Reynolds' counseli as
follows:
"In view of the fact that a stipulation of facts cov-
ering substantially all' the allegations of the complaint
has been entered' into in, the case of P. Lorillard Com-
pany, Inc., and in view of its consistent policy under
which each case is decided upon its own merits and
record, and also in view of the public interest, the Com-
mission has decided that it would not: be advisable to
postpone final action upon the P. Lorillard Company
r,
case.
We think this position of the Commission entirely correct.
We do not understand why the Reynolds Company undertakes
to thus interfere in our case.
Shortly after this action by the Commission, and~ early in
February 1945, Mr. Smith called on us andl stated that he had~
been instructed by Mr. Whiteley to advise us that unless we
would execute a supplemental stipulation further covering,
Paragraph Nine of the Complaintthe sapulations already ex-
ecuted would be set aside by the Commission and the case set
down for trial. This advice came as a distinct shock to coun-
sel, who were unahle to believe that one in the responsible posi-
tion of Assistant Chief Counsel of the Federal Trade Commis-
sion would attempt arbitrarily to set aside stipulations that had
been entered into after lengthy negotiations, carried on in the~
utmost good faithy where there was no suggestion of fraud or
concealment of facts and where there had been no change in
the law or the facts. However, at a conference held on Feb-
ruary 19, 1945, Mr. Whiteley informed counsel for the Re-
spondent that this was indeed the situation andi that unless a
supplemental stipulation, to be submitted to us, was signed~ the
stipulations already approved by the Commission would be
rescinded and we would be so notified. It is indeed fortunate
that the unorthodox procedure threatened was supplanted by
due process.

44
We have made this letter long and fulll and have addressed
it to the Commission rather than to Mr. Smith for the reason
that we wish it to be perfectly clear to the Commission, and~
thereby to all, why we cannot and will not enter into the pro-
posed supplemental stipulation or negotiate with respect' to it~.
So that the Commission may be fully informed, we are attach-
ing hereto copies of the l.etters written by counsel for Respond-
ent to the attorneys for the Commission and photostats of the
correspondence received from counsel for the Commission with
reference to the stipulat7onin qucstion, We respectfully re-
quest that this letter and the three copies thereof, together
with all the exhibits attached thereto, be made a part of the
record in the above entitled proceedir,g.
Very truly yours,
/s/ PERKIluS, DANIELS & PERKINS
