Lorillard
Commission's Exhibit No. 225 J. Walter Thompson Company Old Gold Program 420701 Commercial I
Fields
- Type
- ADCO, ADVERTISEMENT COPY
- TRAN, TRANSCRIPT
- Alias
- 85641398
- Area
- LEGAL DEPT FILE ROOM
- Site
- N14
- Named Organization
- J Walter Thompson
- Readers Digest
- Named Person
- Garred
- Document File
- 85640245 /85641512 /Ftc Re: Ftc V. Lorillard (Docket 4922)
- 85640525 /85641511 /Ftc V. Lorillard (Advertising) Docket 4922 54 (J)
- 85640526 /85641510 /202d Federal Trade Commission Complaint 430302 Dorllernumber 49zz Re: Advertising
- 85640525 /85641511 /Ftc V. Lorillard (Advertising) Docket 4922 54 (J)
- Date Loaded
- 20 Apr 1999
- Master ID
- 85641376/1456
Related Documents:- 85641376-1456 in the United States Court of Appeals for the Fourth Circuit No. 6140 P.Lorillard Company, A Corporation, Petitioner, Against Federal Trade Commission, Respondent. Petition for Review of Cease and Desist Order Entered Against Petitioner by Federal Trade Commission Appendix
- 85641378-1380 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, A Corporation Docket No, 4922 Modified Order to Cease and Desist
- 85641381-1387 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, A Corporation. Docket No. 4922. Findings As to the Facts and Conclusion
- 85641388-1389 Commission's Exhibit No. 48 Cigarette Facts Unmasked by Reader's Digest Impartial Test Finds Old Gold Lowest in Nicotine Old Gold Lowest in Throat Irritating Tars and Resins
- 85641390-1391 Commission's Exhibit No. 49 Reader's Digest Exposes Cigarette Claims. Impartial Tests Find Old Gold Lowest in Nicotine and Throat Irritating Tars and Resins
- 85641392-1393 Commission's Exhibit No. 50 Are Cigarette Claims True or False?
- 85641394-1395 Commission's Exhibit No. 53 First. Among 7 Leading Brands, Impartial Tests by Reader's Digest Show Old Gold Lowest in Nicotine Lowest in Irritating Tars and Resins
- 85641396-1397 Commission's Exhibit No. 58 Citation. New Old Gold Lowest in Nicotine Lowest in Irritating Tars and Resins in Impartial Reader's Digest Tests
- 85641399 Commission's Exhibit No. 227 Old Gold Program 420715 Commercial I
- 85641400 Commission's Exhibit No. 228 Old Gold Program 420715 Commercial II
- 85641401 Commission's Exhibit No. 229 Old Gold Program 420722 Commercial I
- 85641402-1405 Cigarette Ad Facts and Fiction
- 85641406-1410 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922 Stipulation As to the Facts
- 85641411-1412 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922
- 85641413-1414 P. Lorillard Company, Inc., A Corporation. Docket No. 4922 Order Rescinding Approval of Stipulations and Reopening Case for Further Testimony
- 85641415-1416 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. A Corporation. Docket No. 4922 Motion to Strike From the Record the 'order' of the Commission Dated 450602, and All Proceedings Taken Pursuant Thereto: and to Proceed to Dispose of the Proceeding Upon the Record As It Existed on 450117
- 85641417-1421 P. Lorillard Company - Docket No. 4922
- 85641422 P. Lorillard Company, Inc., Docket No. 4922
- 85641423-1427 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922 Supplemental Stipulation As to the Facts
- 85641428
- 85641429
- 85641430 Docket 4922 P. Lorillard Company, Inc.
- 85641431-1432 Docket 4922 - P. Lorillard Co.
- 85641433-1435 Docket No. 4922 P. Lorillard Company, Inc.
- 85641436 Docket No. 4922 P. Lorillard Company
- 85641437 Docket No. 4922, P. Lorillard Company
- 85641438 Docket No. 4922 P. Lorillard Company
- 85641439-1440 Docket No. 4922, P. Lorillard Company
- 85641441 Docket No. 4922 P. Lorillard Company
- 85641442 Docket No. 4922, P. Lorillard & Company
- 85641443
- 85641444 Docket No. 4922 P. Lorillard Company
- 85641445 Docket No. 4922 P. Lorillard Company
- 85641446 Docket No. 4922, P. Lorillard Company, Inc.
- 85641447-1448 P. Lorillard Company, Inc., Docket No. 4922
- 85641449-1450 Docket No. 4922, P. Lorillard Company, Inc.
- 85641451 Docket No. 4922, P. Lorillard Company, Inc.
- 85641452 Docket No. 4922 P. Lorillard Company, Inc.
- 85641453 Docket No. 4922, P. Lorillard Company, Inc.
- 85641454 P. Lorillard Company - Docket No. 4922
- 85641455 P. Lorillard Company, Docket No. 4922
- Author (Organization)
- Ftc, Federal Trade Commission
- Litigation
- Flag/Produced
- Characteristic
- EXTR, EXTRA
- Brand
- Old Gold
- UCSF Legacy ID
- erj10e00
Document Images
Commission's Exhibit No. 225
J. WALTER THOMPSON COMPANY
OLD GOLD PROGRAM
July 1, 1942
COMMEI1cIAL I
GARRED:
Since last Wednesday, millh'ons ofAmericans have had' a
chance m read the startling article "Cigarette Ad Fact and
Fiction," in the July issue of Reader's Digest.
This magazine, with much the largest circulation, in, Amer-
ica, gives cigarEtte! smokcrs, the impartial report of a scientific
testing laboratory.
Whatever brand you smoke, read~ this unbiased report of
the testing laboratory employedi by Reader's Digest. The
laboratoryreport'ed, for instance, that of seven leading cigarettes
tested, the one whose smoke. was lotivest'innicotinewas the
new Old Gold. Old Gold was lowest, too;ii- tars aird-resins--
a major cause of throat iiĀritation,
No doubt you've wondered "Just what~ cigarettewouU I
smoke if I knew the f acts about every one?" Get the July
Reader's Digest. Read it. After you do, we believe you'll';
decide-as so many smokers are doing-that you want to
change to new Old Golds.
Light one up! Notice that miU smooth interesting flavor.
Ahd Throat-ease? Sure! And~ smoking pleasure! Plcnry of
that. Yes, it's the new Old Gold-finer than ever since some-
thing new has been added!
