Lorillard
Commission's Exhibit No. 58 Citation. New Old Gold Lowest in Nicotine Lowest in Irritating Tars and Resins in Impartial Reader's Digest Tests
Fields
- Alias
- 85641396/85641397
- Area
- LEGAL DEPT FILE ROOM
- Type
- ADVE, ADVERTISEMENT
- Site
- N14
- Named Organization
- Mirror
- News
- Readers Digest
- Sun
- Times
- World Telegram
- Herald Tribune
- Journal American
- News
- Master ID
- 85641376/1456
Related Documents:- 85641376-1456 in the United States Court of Appeals for the Fourth Circuit No. 6140 P.Lorillard Company, A Corporation, Petitioner, Against Federal Trade Commission, Respondent. Petition for Review of Cease and Desist Order Entered Against Petitioner by Federal Trade Commission Appendix
- 85641378-1380 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, A Corporation Docket No, 4922 Modified Order to Cease and Desist
- 85641381-1387 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, A Corporation. Docket No. 4922. Findings As to the Facts and Conclusion
- 85641388-1389 Commission's Exhibit No. 48 Cigarette Facts Unmasked by Reader's Digest Impartial Test Finds Old Gold Lowest in Nicotine Old Gold Lowest in Throat Irritating Tars and Resins
- 85641390-1391 Commission's Exhibit No. 49 Reader's Digest Exposes Cigarette Claims. Impartial Tests Find Old Gold Lowest in Nicotine and Throat Irritating Tars and Resins
- 85641392-1393 Commission's Exhibit No. 50 Are Cigarette Claims True or False?
- 85641394-1395 Commission's Exhibit No. 53 First. Among 7 Leading Brands, Impartial Tests by Reader's Digest Show Old Gold Lowest in Nicotine Lowest in Irritating Tars and Resins
- 85641398 Commission's Exhibit No. 225 J. Walter Thompson Company Old Gold Program 420701 Commercial I
- 85641399 Commission's Exhibit No. 227 Old Gold Program 420715 Commercial I
- 85641400 Commission's Exhibit No. 228 Old Gold Program 420715 Commercial II
- 85641401 Commission's Exhibit No. 229 Old Gold Program 420722 Commercial I
- 85641402-1405 Cigarette Ad Facts and Fiction
- 85641406-1410 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922 Stipulation As to the Facts
- 85641411-1412 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922
- 85641413-1414 P. Lorillard Company, Inc., A Corporation. Docket No. 4922 Order Rescinding Approval of Stipulations and Reopening Case for Further Testimony
- 85641415-1416 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. A Corporation. Docket No. 4922 Motion to Strike From the Record the 'order' of the Commission Dated 450602, and All Proceedings Taken Pursuant Thereto: and to Proceed to Dispose of the Proceeding Upon the Record As It Existed on 450117
- 85641417-1421 P. Lorillard Company - Docket No. 4922
- 85641422 P. Lorillard Company, Inc., Docket No. 4922
- 85641423-1427 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922 Supplemental Stipulation As to the Facts
- 85641428
- 85641429
- 85641430 Docket 4922 P. Lorillard Company, Inc.
- 85641431-1432 Docket 4922 - P. Lorillard Co.
- 85641433-1435 Docket No. 4922 P. Lorillard Company, Inc.
- 85641436 Docket No. 4922 P. Lorillard Company
- 85641437 Docket No. 4922, P. Lorillard Company
- 85641438 Docket No. 4922 P. Lorillard Company
- 85641439-1440 Docket No. 4922, P. Lorillard Company
- 85641441 Docket No. 4922 P. Lorillard Company
- 85641442 Docket No. 4922, P. Lorillard & Company
- 85641443
- 85641444 Docket No. 4922 P. Lorillard Company
- 85641445 Docket No. 4922 P. Lorillard Company
- 85641446 Docket No. 4922, P. Lorillard Company, Inc.
- 85641447-1448 P. Lorillard Company, Inc., Docket No. 4922
- 85641449-1450 Docket No. 4922, P. Lorillard Company, Inc.
- 85641451 Docket No. 4922, P. Lorillard Company, Inc.
- 85641452 Docket No. 4922 P. Lorillard Company, Inc.
- 85641453 Docket No. 4922, P. Lorillard Company, Inc.
- 85641454 P. Lorillard Company - Docket No. 4922
- 85641455 P. Lorillard Company, Docket No. 4922
- Date Loaded
- 20 Apr 1999
- Document File
- 85640245 /85641512 /Ftc Re: Ftc V. Lorillard (Docket 4922)
- 85640525 /85641511 /Ftc V. Lorillard (Advertising) Docket 4922 54 (J)
- 85640526 /85641510 /202d Federal Trade Commission Complaint 430302 Dorllernumber 49zz Re: Advertising
- 85640525 /85641511 /Ftc V. Lorillard (Advertising) Docket 4922 54 (J)
- Litigation
- Flag/Produced
- Characteristic
- EXTR, EXTRA
- Author (Organization)
- Ftc, Federal Trade Commission
- Lor, Lorillard
- Brand
- Old Gold
- UCSF Legacy ID
- drj10e00
Document Images
19
Co><n><nission''s Exhibit No. 58
Citation 1
,TI
NewOLD GOLD
rI~y /V/COT/NE
/
111wfs
T/NG
~~ y JRiP/fA
~,qRSANORE.f/Ns
~u ~r~oeonu se.nede mccer ntrc
IN IMPARTIAL READfR'S DIGEST TESTS
OLD GOLD method of
processing tobacco reduces
Nicotine and Irritants
On two~majpr counts Old Gold was
firit among 7 leading brands in the
tests reported by Reader's Digest in
July. The scientific laboratory em-
ployed by this respected, world-
famous magazine found:
st The smokeof Old Gold LOWEST
inn nicotine
ir Old Gold LOWEST in throat-
irritating tors and resins
These are the 6ndings of a scientihc
laboratory employed by Reader's
Digest to give information to readers.
The makera of Old Gold use an
est.a rtrP in preparing Old Gold'
tobacco. Tests show it consistently
reduces nicotine and takes out for-
eign odors and irritants.
No wonder the new Old Gold is
converting,smokers everywhere! Try
it. Experience its dklicious new nste.
No laboratory can sh'ow, you that!!
You'Il'get a new idea of how enjoy-
ablk a cigarette can be'
P. Lurilt.rd Cemp.q, Eaabtished't760
20
This advertisement appeared in the following publications-
Newspapera in New York City
Herald Tribune (M)
Times (M)
World Telegram (E)
Sun (E)
Journal American (E)
Mirror (Tabloid M)
News (Tabloid' M)
Date 8ize
8/4/42 1,000 lines
8/3j42 1,0001fines
8/4/42 1,000 lines
8/3/42' 1,0001ines.
8/3/42 1,000 lines
8/3/42 748 lines
8/3/42 748 lines
F,a
C~7
