Lorillard
Commission's Exhibit No. 49 Reader's Digest Exposes Cigarette Claims. Impartial Tests Find Old Gold Lowest in Nicotine and Throat Irritating Tars and Resins
Fields
- Alias
- 85641390/85641391
- Area
- LEGAL DEPT FILE ROOM
- Type
- ADVE, ADVERTISEMENT
- Site
- N14
- Named Organization
- News
- Readers Digest
- Times
- Herald Tribune
- Mirror
- Readers Digest
- Master ID
- 85641376/1456
Related Documents:- 85641376-1456 in the United States Court of Appeals for the Fourth Circuit No. 6140 P.Lorillard Company, A Corporation, Petitioner, Against Federal Trade Commission, Respondent. Petition for Review of Cease and Desist Order Entered Against Petitioner by Federal Trade Commission Appendix
- 85641378-1380 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, A Corporation Docket No, 4922 Modified Order to Cease and Desist
- 85641381-1387 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, A Corporation. Docket No. 4922. Findings As to the Facts and Conclusion
- 85641388-1389 Commission's Exhibit No. 48 Cigarette Facts Unmasked by Reader's Digest Impartial Test Finds Old Gold Lowest in Nicotine Old Gold Lowest in Throat Irritating Tars and Resins
- 85641392-1393 Commission's Exhibit No. 50 Are Cigarette Claims True or False?
- 85641394-1395 Commission's Exhibit No. 53 First. Among 7 Leading Brands, Impartial Tests by Reader's Digest Show Old Gold Lowest in Nicotine Lowest in Irritating Tars and Resins
- 85641396-1397 Commission's Exhibit No. 58 Citation. New Old Gold Lowest in Nicotine Lowest in Irritating Tars and Resins in Impartial Reader's Digest Tests
- 85641398 Commission's Exhibit No. 225 J. Walter Thompson Company Old Gold Program 420701 Commercial I
- 85641399 Commission's Exhibit No. 227 Old Gold Program 420715 Commercial I
- 85641400 Commission's Exhibit No. 228 Old Gold Program 420715 Commercial II
- 85641401 Commission's Exhibit No. 229 Old Gold Program 420722 Commercial I
- 85641402-1405 Cigarette Ad Facts and Fiction
- 85641406-1410 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922 Stipulation As to the Facts
- 85641411-1412 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922
- 85641413-1414 P. Lorillard Company, Inc., A Corporation. Docket No. 4922 Order Rescinding Approval of Stipulations and Reopening Case for Further Testimony
- 85641415-1416 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. A Corporation. Docket No. 4922 Motion to Strike From the Record the 'order' of the Commission Dated 450602, and All Proceedings Taken Pursuant Thereto: and to Proceed to Dispose of the Proceeding Upon the Record As It Existed on 450117
- 85641417-1421 P. Lorillard Company - Docket No. 4922
- 85641422 P. Lorillard Company, Inc., Docket No. 4922
- 85641423-1427 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922 Supplemental Stipulation As to the Facts
- 85641428
- 85641429
- 85641430 Docket 4922 P. Lorillard Company, Inc.
- 85641431-1432 Docket 4922 - P. Lorillard Co.
- 85641433-1435 Docket No. 4922 P. Lorillard Company, Inc.
- 85641436 Docket No. 4922 P. Lorillard Company
- 85641437 Docket No. 4922, P. Lorillard Company
- 85641438 Docket No. 4922 P. Lorillard Company
- 85641439-1440 Docket No. 4922, P. Lorillard Company
- 85641441 Docket No. 4922 P. Lorillard Company
- 85641442 Docket No. 4922, P. Lorillard & Company
- 85641443
- 85641444 Docket No. 4922 P. Lorillard Company
- 85641445 Docket No. 4922 P. Lorillard Company
- 85641446 Docket No. 4922, P. Lorillard Company, Inc.
- 85641447-1448 P. Lorillard Company, Inc., Docket No. 4922
- 85641449-1450 Docket No. 4922, P. Lorillard Company, Inc.
- 85641451 Docket No. 4922, P. Lorillard Company, Inc.
- 85641452 Docket No. 4922 P. Lorillard Company, Inc.
- 85641453 Docket No. 4922, P. Lorillard Company, Inc.
- 85641454 P. Lorillard Company - Docket No. 4922
- 85641455 P. Lorillard Company, Docket No. 4922
- Date Loaded
- 20 Apr 1999
- Document File
- 85640245 /85641512 /Ftc Re: Ftc V. Lorillard (Docket 4922)
- 85640525 /85641511 /Ftc V. Lorillard (Advertising) Docket 4922 54 (J)
- 85640526 /85641510 /202d Federal Trade Commission Complaint 430302 Dorllernumber 49zz Re: Advertising
- 85640525 /85641511 /Ftc V. Lorillard (Advertising) Docket 4922 54 (J)
- Litigation
- Flag/Produced
- Characteristic
- EXTR, EXTRA
- Author (Organization)
- Ftc, Federal Trade Commission
- Lor, Lorillard
- Brand
- Old Gold
- UCSF Legacy ID
- cdk10e00
Document Images
13
Conu'tiissioi2's Exhibit No. 49
Reader's Digest Exposes
Cigarette Claims!...
Impartial tests find
OLD GOLD lowest in
Nicotine and Thro~t-
Irritatingand Resins
SEE HOW YOUR BRAND COMPARES WITH OLD GOLD
Reader's Digest assigned a scientific testing labora-
tory to find out about cigarettes. They tested sesen lead-
ing cigarettes and Reader's Digest published the results.
The cigarette whose smoke was lowest in nicotine
was Old Gold.
The cigarette with the least throat-irritating tars and
resins was Old Gold.
On both these major counts Old Gold was best
among all sesen cigarettes tested.
Get /ufy Reader's Digest. Turn to page S. See what
this highly reshectcd magazine reports. When you do,
you'll say "From now on my cigarette is Old Gold."
P. LORILLIRD COMPANY
Blenders of fine tobaccos since 1760
W
14
This advertisement appeared in the following publications-
Newspapers in NBw York Gity Date 6ize
Herald Tribune (M) 7/2/42 1,000 lines
Times (M) 7/2/42 1,00017nes
Mirror (Tabloid'; M)7/2J42 1,000 lines
News (Tabloid M) 7/2/42 1,000 lines
