Lorillard
Commission's Exhibit No. 48 Cigarette Facts Unmasked by Reader's Digest Impartial Test Finds Old Gold Lowest in Nicotine Old Gold Lowest in Throat Irritating Tars and Resins
Fields
- Alias
- 85641388/85641389
- Area
- LEGAL DEPT FILE ROOM
- Type
- ADVE, ADVERTISEMENT
- Site
- N14
- Named Organization
- Mirror
- News
- Readers Digest
- Sun
- Times
- World Telegram
- Hereald Tribune
- Journal America
- News
- Master ID
- 85641376/1456
Related Documents:- 85641376-1456 in the United States Court of Appeals for the Fourth Circuit No. 6140 P.Lorillard Company, A Corporation, Petitioner, Against Federal Trade Commission, Respondent. Petition for Review of Cease and Desist Order Entered Against Petitioner by Federal Trade Commission Appendix
- 85641378-1380 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, A Corporation Docket No, 4922 Modified Order to Cease and Desist
- 85641381-1387 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, A Corporation. Docket No. 4922. Findings As to the Facts and Conclusion
- 85641390-1391 Commission's Exhibit No. 49 Reader's Digest Exposes Cigarette Claims. Impartial Tests Find Old Gold Lowest in Nicotine and Throat Irritating Tars and Resins
- 85641392-1393 Commission's Exhibit No. 50 Are Cigarette Claims True or False?
- 85641394-1395 Commission's Exhibit No. 53 First. Among 7 Leading Brands, Impartial Tests by Reader's Digest Show Old Gold Lowest in Nicotine Lowest in Irritating Tars and Resins
- 85641396-1397 Commission's Exhibit No. 58 Citation. New Old Gold Lowest in Nicotine Lowest in Irritating Tars and Resins in Impartial Reader's Digest Tests
- 85641398 Commission's Exhibit No. 225 J. Walter Thompson Company Old Gold Program 420701 Commercial I
- 85641399 Commission's Exhibit No. 227 Old Gold Program 420715 Commercial I
- 85641400 Commission's Exhibit No. 228 Old Gold Program 420715 Commercial II
- 85641401 Commission's Exhibit No. 229 Old Gold Program 420722 Commercial I
- 85641402-1405 Cigarette Ad Facts and Fiction
- 85641406-1410 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922 Stipulation As to the Facts
- 85641411-1412 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922
- 85641413-1414 P. Lorillard Company, Inc., A Corporation. Docket No. 4922 Order Rescinding Approval of Stipulations and Reopening Case for Further Testimony
- 85641415-1416 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. A Corporation. Docket No. 4922 Motion to Strike From the Record the 'order' of the Commission Dated 450602, and All Proceedings Taken Pursuant Thereto: and to Proceed to Dispose of the Proceeding Upon the Record As It Existed on 450117
- 85641417-1421 P. Lorillard Company - Docket No. 4922
- 85641422 P. Lorillard Company, Inc., Docket No. 4922
- 85641423-1427 United States of America Before Federal Trade Commission in the Matter of P. Lorillard Company, Inc. Docket No. 4922 Supplemental Stipulation As to the Facts
- 85641428
- 85641429
- 85641430 Docket 4922 P. Lorillard Company, Inc.
- 85641431-1432 Docket 4922 - P. Lorillard Co.
- 85641433-1435 Docket No. 4922 P. Lorillard Company, Inc.
- 85641436 Docket No. 4922 P. Lorillard Company
- 85641437 Docket No. 4922, P. Lorillard Company
- 85641438 Docket No. 4922 P. Lorillard Company
- 85641439-1440 Docket No. 4922, P. Lorillard Company
- 85641441 Docket No. 4922 P. Lorillard Company
- 85641442 Docket No. 4922, P. Lorillard & Company
- 85641443
- 85641444 Docket No. 4922 P. Lorillard Company
- 85641445 Docket No. 4922 P. Lorillard Company
- 85641446 Docket No. 4922, P. Lorillard Company, Inc.
- 85641447-1448 P. Lorillard Company, Inc., Docket No. 4922
- 85641449-1450 Docket No. 4922, P. Lorillard Company, Inc.
- 85641451 Docket No. 4922, P. Lorillard Company, Inc.
- 85641452 Docket No. 4922 P. Lorillard Company, Inc.
- 85641453 Docket No. 4922, P. Lorillard Company, Inc.
- 85641454 P. Lorillard Company - Docket No. 4922
- 85641455 P. Lorillard Company, Docket No. 4922
- Date Loaded
- 20 Apr 1999
- Document File
- 85640245 /85641512 /Ftc Re: Ftc V. Lorillard (Docket 4922)
- 85640525 /85641511 /Ftc V. Lorillard (Advertising) Docket 4922 54 (J)
- 85640526 /85641510 /202d Federal Trade Commission Complaint 430302 Dorllernumber 49zz Re: Advertising
- 85640525 /85641511 /Ftc V. Lorillard (Advertising) Docket 4922 54 (J)
- Litigation
- Flag/Produced
- Characteristic
- EXTR, EXTRA
- Author (Organization)
- Ftc, Federal Trade Commission
- Lor, Lorillard
- Brand
- Old Gold
- UCSF Legacy ID
- bdk10e00
Document Images
11
Conuijission's Exhibit No. 48
Cigarette
facts
Unmasked by Reader's Digest
Impartial tests find
OLD GOLD lowest in Nicotine
OLD GOLD lowest in Throat-
Irritating Tars and Resins
SEE HOW YOUR BRAND COMPARES WITH OLD GOLD
Reader's Diy;est assignrd a scienufic testing IaLwra-
ronto find uut ahuut cigarettes- They tested seven tead-
ink ciR.trrttes and Rcader's Digest published the results.
Thc cigerrtc whose smoke was lowest in nicotine
was Old Guhf
The aK.irrtre with the least throarirritating tars and
resins w-as Old Gold.
On both these maior counts Old Gold was best
among all sc.en ciKarenes tested_
Get )uly- Readcrs Digest. Turn to page 5. See what
this hil;hly respcctcd msy;-ne repurts- Whrn you do,
you'11 say "Erum nuw un my cigarette is Old Gold."
P. LORILLARD COMPANY
Blcndcrs Of finc [obaccos sincc 1760
r
12
This advertisement appeared'~ in the followingpublications-
NBw'spapera in Ngw York City
Herald Tribune (M)
Times (M)
World Telegram, (E)
Sun (E)
Journal American (E)
Mirror (Tabloid M)
News (Tabloid: M)
Dat'a , Siae
6/29/42 1,500 lines
6/29/42 1,5001ines
7/' 1/42 1,5001ines
7/ 1/42 1,5001ines
7/ 1/42' 1,5001ines
6/29/42 1,000 lines
6/30/42 1,000 lines
