Jump to:

Lorillard

Sedgefield Idea Sessions 790606-790607

Date: 08 Jun 1979
Length: 11 pages
81513681-81513691
Jump To Images
spider_lor 81513681_3691

Fields

Author
Jones, S.T.
Type
MEMO, MEMORANDUM
Area
LEAF/BASEMENT STORAGE GMP
Named Organization
Loews
PM, Philip Morris
US Olympics
Request
R1-056
Recipient (Organization)
Lor, Lorillard
Date Loaded
18 Dec 2001
Site
G89
Author (Organization)
Lor, Lorillard
Litigation
Feda/Produced
Characteristic
MARG, MARGINALIA
Brand
Kent
Newport
Old Gold
True
UCSF Legacy ID
sdw88c00

Document Images

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size:

Page 11: sdw88c00 Log in for more options!
It was further suggested that the economics of this idea could be extended by designing labels of regional appeal and printing the brand name on the cello overwrap. This approach was also suggested as a means of producing a range of products with a common name and advertising budget but with varying tar levels. 24. Economy Reinvestigate the use of a 30's pack or perhaps packages of less than 20 at a reduced selling price. Particular interest would be expected in high cost areas. 25. New Small Cigar This product would utilize a flavored foam type chewable filter. 26. Tobacco Free Cigarette Either tobacco substitute materials or cigarettes made from laminated,.papers with encapsulated flavors were suggested. 27. Cigarettes with Demographic Appeal Areas include race, nationality, age, regional preference, etc. 28. New Menthol Cigarette This product would incorporate a potent cooling agent different from menthol. 29. Non-flammable Cigarette This product would utilize flavored filters and potentially generate income from consumers leaving the market. 30. Ecology Suggestions for a self-extinguishing cigarette and for a product utilizing biodegradable filter and wrapping materials were expressed.

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size: