Lorillard
Sedgefield Idea Sessions 790606-790607
Fields
- Author
- Jones, S.T.
- Type
- MEMO, MEMORANDUM
- Area
- LEAF/BASEMENT STORAGE GMP
- Named Organization
- Loews
- PM, Philip Morris
- US Olympics
- PM, Philip Morris
- Request
- R1-056
- Recipient (Organization)
- Lor, Lorillard
- Date Loaded
- 18 Dec 2001
- Site
- G89
- Author (Organization)
- Lor, Lorillard
- Litigation
- Feda/Produced
- Characteristic
- MARG, MARGINALIA
- Brand
- Kent
- Newport
- Old Gold
- True
- Newport
- UCSF Legacy ID
- sdw88c00
Document Images
It was further suggested that the economics of this idea could
be extended by designing labels of regional appeal and printing
the brand name on the cello overwrap. This approach was also
suggested as a means of producing a range of products with a
common name and advertising budget but with varying tar levels.
24. Economy
Reinvestigate the use of a 30's pack or perhaps packages of
less than 20 at a reduced selling price. Particular interest
would be expected in high cost areas.
25. New Small Cigar
This product would utilize a flavored foam type chewable filter.
26. Tobacco Free Cigarette
Either tobacco substitute materials or cigarettes made from
laminated,.papers with encapsulated flavors were suggested.
27. Cigarettes with Demographic Appeal
Areas include race, nationality, age, regional preference, etc.
28. New Menthol Cigarette
This product would incorporate a potent cooling agent different
from menthol.
29. Non-flammable Cigarette
This product would utilize flavored filters and potentially
generate income from consumers leaving the market.
30. Ecology
Suggestions for a self-extinguishing cigarette and for a
product
utilizing biodegradable filter and wrapping materials were expressed.
