Lorillard
Acsh News & Views Volume 6 Number 3
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- Area
- LIBRARY/SUBJECT BOXES
- Alias
- 81210446/81210461
- Type
- NELE, NEWSLETTER
- Named Organization
- Ftc, Federal Trade Commission
- Medical Journal of Australia
- Natl Assn of State Boards of Education
- Natl Inst on Drug Abuse
- Natl Office of Heart Research of Austr
- RJR, R.J.Reynolds
- TI, Tobacco Inst
- Univ of Mi Inst for Social Research
- Univ of Waterloo Ontario
- Federal Office on Smoking + Health
- Named Person
- Whelan, E.
- Brown, C.
- Kloepfer, W., J.R.
- Kornegay, H.R.
- Lane, L.
- Magnus, P.
- Omalley, P.
- Popescu, C.B.
- Recipient
- Schultz, F.J.
- Date Loaded
- 05 Jun 1998
- Request
- R1-004
- R1-072
- R1-095
- Author (Organization)
- American Council on Science + Health
- Litigation
- Stmn/Produced
- Site
- G39
- Master ID
- 81210000/1047
- 81210064-0110 Searching for A Way Out Smoking Cessation Techniques
- 81210084-0089 A Smoking Gun: How the Tobacco Industry Gets Away with Murder
- 81210111-0142 Smoking or Health: Its Your Choice
- 81210235-0236 Order Form
- 81210239-0254 Acsh News and Views
- 81210259-0286 American Council on Science and Health Sixth Annual Report Covering Period 830701 - 840630
- 81210291-0306 Acsh News and Views
- 81210311-0326 Acsh News and Views
- 81210328-0357 American Council on Science and Health Seventh Annual Report
- 81210358-0373 Acsh News & Views Volume 7, Number 1
- 81210374-0389 Acsh News & Views Volume 7 Number 2
- 81210406-0421 Acsh News & Views Volume 6 Number 4
- 81210422-0437 Acsh Media Update
- 81210462-0477 Acsh Media Update Winter 850000
- 81210478-0493 Acsh News & Views Volume 6 Number 2
- 81210494-0497 Inside Acsh
Related Documents:
Document Images
t
Inside:
ACSH inquires; the
Tobacco Institute
evades : PAGE 4
Why isn't the U:S.
immune to vaccine
shortages? PAGE 5
The pros and cons of
home pregnancy tests PAGE 10
Editorial: -
Hold the regulatory
PAGE 1 S
hairspray . ,
Approxilnately one in five high school seniors smokes regularly. Do
tobacco companies really wish they didn't?
By Cathy Becker Popescu
DO TDBACCO COMPANIPS WANT YOUNG
PEOPLE TO SMOKE? Of course not, the indus-
try protests with all the vehemence and
indignation of the unjustly accused. In pub-
lic appearances, interviews with the media
and advertisements in large-circulation pub-
lications, tobacco industry representatives
do their best to convince the American pub-
lic that "the people who make cigarettes do
not want young people smoking them.^
The Tobacco Institute, the industry s
trade and lobbying organization, informs us
that the folks there believe that smoking is a
purely adult custom. The Institute has
attempted to substantiate this assertion by
its collaboration with the National Associa-
tion of State Boards of Education on a pub-
CONTINUED CONTINUED ON BtGE 2
PUBLICATION OFTHE AMERICAN COUNCILON SCIENCE ANDHEALTH 1995 BROADWAY - NEW YORK, NY 10023 (212)
362-7044
The Real Cost of Generic Drugs
Consumers may lose more than they save on prescription drugs if the rise of the generic drug
industry
discourages the development ojnew medicines.
By Roger P. Maickel
THE U.S. CONSUMER HAS BEEN INUNDATED
IN RECENT YEARS BY A "NEW" CONCEPT IN
- . MARKET7NG -'GENERIC" PRODUCTS. Such
products are often packagedin black-and-
white or other non-unique and sometimes
nondescriprcontainers, generally devoid of'
any brand/manufacturer's name. The retail
price is somewhat lower than the regular
retail prices of branded competitors, and the
quality of any given product may be equal to
or less than that of its brand name competi-
tors, based on comparative evaluation test-
ing. The public, in general, feels that generic
products offer a maximal saving in costs
with a minimal reduction in quality. As a
result, we now have generic canned foods,
generic paper products, generic soda pop,
generi¢ beer, generic cigarettes, generic aspi-
rin, and generic prescription drugs. --
Itk clear that generic products offer con-
sumers substantial savings. But do they pro-
vide comparable quality? And do they have
bidden costs? In the case of generic prescrip-
tion drugs, the answer to one of these ques-
tions is reassuring, but the other may give us
cause for concern. -
Generic Drugs in the 'Good Old
Days'
The concept of generic, (-e., non-brand
name) pharmaceutical products is not reallyy
new. Until the upsurge of prepackaged pre-
scription drugs in the 1950s. many medicines
were prepared by mixing bulk ingredients in
the individual neighborhood pharmacy.
9-
Geaeric products offer coasumerssubsluotial savings. Bot tlo they provide comp.nble quality? And do
tbeyhavehiddeocostst. .. .-- ;--. . -.- - : ... . (Phaobylorcelona)
While the component ingredients (active (compounded)byMr.Smith-thepharma-
drugs, binders, solvents, flavors, etc.) were cist. The ingredients had to meet the stand-
purehased~ by the pharmacist from manu- ards of the United States Pharmacopeia: the
facturers, the actual product delivered to the final products were theoretically similar
customer was produced in its final form from pharmacy to pharmacy but certainly
Learn how a new
drug is developed - Page 8
were not as uniform as the standardized
products of a modern industrial production
line. Some idea of the state of the pharma-
txutical' industry in the United' States less
than 50 years ago may be seen in the fact that
- r. . CONTINUEDON MGE4

.
;k Tobacco Industry and Youth
CONT[MUED FROM MGE t' -
Introducing Viceroys to 'Starters' "For (young smokers], a cigarette, and the whole smoking process
ts part of the illicit
pleasure category. ... In the young smoker's mind a cigarette falls into the same eategory
with wine, beer, shaving, wearing a bra (or purposely not wearing one), declaration of
independence and striving for self-identity. For the young starter, a cigarette is associated'
with introduction to sex life, with courtship, with smoking'pot' and keeping late study-
inghours -
From a report summariring an advertising strategy for Viceroy Cigarettes,,1975.
~= 6catloatwhich advises parents how to tising agencies supports the contentions of children and
teenagers in more subtle ways.
V._; encourage their children "to defer making a Dr. Magnus and others that tobacco com- For
example, in the movie Superman Il,
"~ decision on adult behaviors, such as smok- panies are targeting teens in their marketing which
was seen by millions of children
R. J. Reynolds Tobacco Company efforts. The 1975 document, which sets around the world, references
to Marlboro
~s1 assures us that its executives don't think it's _ forth the development of an advertising
cigarettes appear more than 20 times. Lois
y;.a a good idea for young people to smoke and strategy for Viceroy cigarettes, includes a Lane
smokes Marlboros throughout' the
wouldn't dream of advertising to child'ren. `: chapter which focuses on introducing the film and a
prominently labeled Marlboro
If these reassurancesthat cigarette manu- brand to "starters." The report'states: ,4 van plays a
starring role in some of Super-
j' facturers aren't the least bit interested in :°For [young smokers], a cigarette, and man's fight
scenes. -
k. attracting kids seem reassuring, consider the whole smoking process, is part' of the In the
movie Starman, another film with
y:_ this faet: 90 percenf of all adult male smo- illicit pleasure category... In the young
widespread, appeal for children and teena-
kers kers and 60 percent of all adult female smo- smoker's mind a cigarette falls into the same
gers, an earthling offers a visiting alien a
kers began smoking before the age of 21. - category with wine, beer, shaving, wearing a Winston
cigarette. Later, a billboard adver-
1 And' according to Clarice Brown, statisti- bra (or purposely not wearing one), declara- tising the
same cigarette brand fills the
; cian with the federal Office on Smoking and 'tion of independence and'striving for self- screen. I
.
Health, the percentage of smokers who takq '.identity. For the young starter, a cigarette is The
casting of readily identifiable
' up the habit as teenagers has been increasing associated with introduction to sex life, with
cigarette brands in movies aimed at young
> over the years. courtship, with smoking 'pot' and keeping audiences could hardly be construed as
acci-
"People are less likely to initiate smoking late studying hours." , dental, given the growing
number of agen-
after the age of 20 than they ever were - The report goes on to recommend that cies that specialize
in strategically placing
before," says Ms. Brown. "Males have young starters could be attracted to smoking products in
movies.
'` always initiated smoking early, but when by presenting the cigarette as one of the few Candy and
bubble gum cigarettes in pack-
you look at the younger cohorts, females are
ages similar or identical to those of popular
" beginning to take up the habit at earlier ages, cigarette brands are another means by which
too. Usually people who are smokers have Survey data indicate that' cigarette manufacturers can
indirectlyy
begun by the age of'20; a great percentage looking more mature is one of appealito young consumers.
The fact that
have started before the age of 17.° -- I cigarette producers have either given their
" Smoking is not a habit which adults, who the major perLeiVed benef is of permission for use of
their package design
are apt to be more concerned'with the sub- Smo/Cing among adoleScentS. and brand name, or have
generally failed to
stantial health risks of smoking than with its Other perceived benef t5 include file lawsuits for
trademark infringement
"cool" image, are likely to start. Obviously, appearing tougher, more SOcla- suggests that tobacco
companies tacitly con-
the crucial'time to recruit loyal, long-term ble and more like a leader, done the promotion of mock
smoking
customers is, thus, during the teenage years, atthibuteS which are often among young children+ no
doubt with the
; since once a person becomes established as a emphasized in cigarette ads. ~~ hopes that it
will'eventually lead to the real
smoker chances are that the addictivenature thing..
of tobacco will keep him or her hooked Social Pressures -
throughout life. -- :,; initiations into the adult world and as part -
Despite the obvious indications that
"To actively avoid marketing cigarettes to of the illicit pleasure category of products tobacco
companies db and in fact must,
teenagers or discourage them from smoking _ and activities; by creating advertising
would be sheer business suicide," observes images that depict situations taken from the want young
people to smoke, there is pres-
ently no persuasive empirical evidence that
Dr. Paul Magnus, Medical Associate with day to day life of the young smoker, while
the industry's advertising and marketing
the NationallOffice of Heart Research of touching upon basic symbols of growing up;
strategies directly cause teenagers to smoke.
Australia. "Yet, this is what the cigarette and by relating the cigarette to "pot", wine,
It seems likely, however, that promotional
manufacturers would have us believe: that beer, sex, et cetera.
techniques which appeal to youth at least
they bend over baekwards to avoid market- Such a strategy hardly appears to be
reinforce
other factors which encourage
ing to the very group they most need, chil- geared toward the mature, responsible
smoking among teens.
dren; that smoking is an 'adult custom' and adults to whom the industry purports to that the
industry not only does not want kids market its deadly wares.
Social and peer pressures appear to be the
mostt important factors in influencing
to start smoking, but is even glad thaYfewer The creative
. director of an advertising
agency with hefty cigarette accounts also
young people to begin smoking. Smoking by According to the tobacco industry pub-
" are.smokingthesedays. , - I "This is, in effect, asking us to believe implicated cigarette
manufkcturers in they're deliberately trying to put them- keting
n mar-
to teenagers during , a discussion
lication The Tobacco Observer, "a major
which was published in the March 5 a 1983
cigarette manufacturer" has recently gone
selves out of business. We can conclude that they're either stupid or lying. Few people issue
of the Medical Journal of Austratia.
to court to block a candy maker from selling
would call them stupid." "The
. entryy age for smokers, I recall, is
confectionery cigarettes in packages
that
14,"'said the ad executive. "When I worked
resemble its products. Candy cigarettes have
Targeting Teens
for (the advertising agency] we were trying
been sold in packages that9ook like the «al'
very hard to influence kids who were 14 to
thing for decades, however, and it's difficult
A report obtained by the Federal Trade Commission from Brown and Williamson
to believe that the tobacco
companies just
start to smoke." Cigarette manufacturers also appeal to
Tobacco Corporation and one of its adver- J
noticed it.
~

parents and friends is strongly related to the
probability that a child will begin smoking.
'' In one study conducted in an Iowa high
; rchool, onlq threepercent of students who _
; reported both parents and best friends as
nonsmokers were themselves smokers, while
_-` 80 percent had never smoked. Among stu-
"-''dents whose parents and best friends
smoked, however, 74 percent were frequent
smokers and only 11 percent had never
smoked. . v :
Students who smoke tendKto come from
lower socioeconomic groups; to have lower
educational and occupational aspirations;
and to participate less in school-related acti-
vities than nonsmokers. It has been sug-
_ gested thafthe former tend to express their
, emerging adult identities through indul-
gence in immediate adult prerogatives, such
as smoking, drinking, engaging in sexual
activity etc., while the latter establish their
adult identities through the performance of
adult-like roles within the school and
school- 1 ted cti "ti
rca a v
t a. - . --I
_-.obviouslythecruculllmeloreerultloyal,loog-rermeostomers4duringtheteenrgeyean,sieeeoaeea In
support of [his hypothesis, survey data
-
b
bli
b
d
person
ceome
esta
s
e
as a smoker cheeees are that the addxtilf tbill k him
,ve naure ooaeco weep II
indicate that looking more mature is one of.f or her hooked throughout bre. __-
fit (PbaabyJoyafooa)
/ th
iv
d be
fi
f
i
ng , %
e major perce
e
ne
ts o
smok
among adolescents. Other perceived bene- start smoking they can give it up whenever cally been
unsuccessful in preventing smok-
fits include appearing tougher, more socia- they wish. ing among young people. While such infor-
ble and'more like a leader, attributes which ~M. ,. Attacking a Major Problem mational campaigns are
capable of affecting
are often emphasized'in cigarette ads. = students'' knowledge and attitudes about
Accordin to national te
v
k' h h
s
t
ll d d
t
established, setting the stage for life-long 'Itaditional educational approaches, adults, as
teachers, and encouraging stu- ~
srnoking. Most young people, however, are which consist of lectures, films, pamphlets dents to make
a public commitment not to z
unaware of the problem of'tobacco depend- and other materials discussing the adverse smoke. _
ence, erroneously believing that once they health consequences of smoking, have typi- -' CONTINUED
ON PAGE'4 ~
young person may or may not enter the "Obviously, cigarette smoking among logical inoculation in
that students are
experimentation phase. For some, the young people continues to bra major prob- exposed to arguments
in favor of smoking
. unpleasant sensations which accompany the lem;" says Dr. Patrick O'Malley, who was within a
controlled situation, then taught to
first cigarette will discourage furthetexperi- involved in conducting the survey. "It is refute
them. For example, students may be
mentation. For others, smoking the first especially serious because smoking is a truly encouraged to
counter the argument
cigarette may represent a more positive addictive behaviop which is very difficult to "You're a
chicken if you don't smoke" with
experience, especially if it engenders strong stop " the counter-argument "If I smoked because
social'approval. Duringthe experimentation According to Dr. O'Malley, roughly half you want me to,
that would just show that
stage, smoking by family members may also of high school'seniors who smoke say that I'm afraid of
you" or to respond to an ad
; promote the further use of cigarettes. _. they would like to stop if they could. "Only depicting
a"liberated° female smoker by
If experimentation continues for long one percent ofhigh school seniors definitely thinking "She's
not really liberated'if she's
enough, the young person will eventually plan to be smoking in five years, but in real- hooked on
tobacco~" According to the the- r
become a regular smoker. It has been ity, probably 25 percenn will be," says Dc ory, practice in
countering pro-smoking ;
reported that 85 to 90 percent of those who O'Malley. arguments will inoculate the studenCagainst g
experiment with more than four cigarettes Given the relatively low rates of success in pressures to
smoke which may subsequently T
will graduate to the regular smoking stage smoking cessation, prevention of the onset arise in
real+life situations.
Duringthecxperimentationandearlyreg- of regularamoking holds the most promise Other techniques
employed in the social ~
ular smoking stages, physiological land psy, for halting our current epidemic of psychological
smoking prevention pro- >
chological dependence on tobacco become cigarette-related disease grams include the use of peers
rather than a
Dependtng upon the experience assocr- percent of females reported smoking half a niques:
ated with smoking the first' cigarette, a pack of cigarettes or more per day. "Social inoculation"
is analogous to bio-
smoktng at least once. .. - females did. Eleven percent of males and 13 generally using "social
inoculation" tech-
firsrcigarette af earlier ages, but eventually Sixteen percent of males reported smoking programs
have stressed methods for dealing
80 to 90 percenr of adolescents will try daily, while slightly more than 20 percent of with social i
and peer pressures to smoke,
cigarettes are fust tried. Children who seek Research for the National Institute on Drug Programs
which have incorporated social
to improve their self-image or to gain social' Abuse indicated that 19 percent of high psychological
approaches to smoking pre-
acceptance may be more likely to try their school seniors were regular smokers in 1984. vention have
met with greater success These
smoker is a gradual one, involving,several The rates stabilized until 1984, when they tional
smoking prevention programs has
- distinct stages. The first step is preparation, again~showed'a decline. Although smoking been
blamed on the fact that teenagers find
in which the child becomes aware of and rates among teenage girls initially lagged it difficult to
appreciate the importance of
develops attitudes toward cigarettes. Family well behind those of teenage boys, by 1979 a health
problems tharwill develop in middle
influences may be the most important greater proportion of females than males or late adulthood, and
that these programs
during this stage. were smoking: fail to deal'with the powerful social and psy-
Peer influences assume greater impor- A recent survey conducted by the Univer- chological factors
which influence smoking
tance during the initiation phase when sity of Michigan's Institute for Social behavior.
e
ur
eys, n smo mg,
ey ave gener y nofsuccee e
a
= Becoming a Smoker g
smoking increased from 1975 through 1977, in preventing the onset of smoking.
' It'appears that the process of becoming a then declined' fairly sharply through 1980. The lack of
success of'traditional'educa-
3
;~:
4

E
i
suade most nonsmoking adults from taking
up the deadly habirand to encourage a sig-
nificant minority of adult smokers to quit-
~ Smoking prevention programs must, of regular smokers. 'Oventy-six percent of On the other hand,
the perception that
'' b initiatdlh if th ae those children with friends who smoked smoking imparts an image of
maturity,
course,ee eary enougeyr were experimcnters or regular smokers by toughness and'
to have a significant impact on smoking sociability appears to be
more salient to teens and preteens than con-
~ : oerns about long-term risks.
In an attempt to bolster sagging sales, the
tobacco companies have no choice but to
take advantage of the vulnerability of
youth: You can't really blame them - even
an industry that sells death doesn't want to
die. t i -- . -
Cathy Berker Popeccu, M.S. is a Research
Associate with ACSH.
d
behavior. Since the major increase in onset Sra e'
of smoking occurs during junior high The Future of Smoking
school this indicates that programs must
, begin by the sixth or seventh grade. Experi-
ence with a smoking prevention program
conducted at the University of Waterloo
(Ontario) has indicated that even this may be
too late to prevent smoking among "high
risk" students, i.e.,, those with parents or
friends who smoke. Thirty-five percent of
4
Suspecting that the tobacco industry's avowed disapproval of~ smoking among young people was nothing
more than
another clever public relations ploy, ACSH Executive Director Dr. Elizabeth Whelan addressed the
following questions to
Tobacco Institute Chairman Horace Kornegay. The Tobacco Institute's reply was, shall we say, less
than enlightening. William
Kloepfera Jr., Senior Vice President for Public Relations, merely referred Dr. Whelan back to
"Helping Youth Decide," which
the Tobacco Institute published in collaboration with the
National Association ofState Boards of Education, ostensi-
bly to help parents encourage their children in makingg
mature decisions on important adult issues such as smok-
ing. As usual, this tobacco industry spokesman carefully
avoided giving direct answers to direct questions.
a +~~ ~~
Horace Kornegay
Chairman
TOBACCO INSTITUTE
1875 1 Street, NW
Wazhington D C. 2O006
Dear Mr. Kornegay:
. ,
- W
~,~fv W
,
I note that m a numbet of recent Tobacco Institute related pub-
lications, induding :IIelping Youth Deade,°"
the lnstitute
states that the people who make etgarettes do no4 want young
people smoking them"
.-`~~
~r.. ~tAs the mother of a school age child who may soon be facing the
decision on whether or not to 4moke; I would be most apprecia-
tive if you would supply me with the answers to a few questions
~
Howdoestbelnstttutedefne youngpeople?" 5~~~
If, ss the Institute has long maintained, smoking is nott
harardaus, why shouldn't young people smoke?
If smoking is not hazardous to onels health, why should
the decision to smoke r not bepostponed to adult=
- a , '
Why do you regard smo as an exclustvely adult
~. Given that~ few people ova the age of 21 beg`ut smoktng,'
~hur idieih
owcan yonustry expect to suvtv wtout enwur-
'agingyout!SP~pte[osmoke~-`y".~5r-,~x~ 3]~~ y~,,3Yt'~
f. . ~ . z ~~W^'sl
ta>
.
tteti° `
Thank you for your help in this ma
Smarely, ~ ? M
Elizabeth M. Whelan
Executive Director ;As
American Council on
Science and Health
..Doaember18t1984
relative to this subject ~
Evasive Answers Circumvent the Truth
' There can be little doubt that today's
youth (along with inhabitants of Third
World countries) represent the tobacco
industry's hope for the future. Public
knowledge about the adverse health conse-
quences of smoking, while far from being
encyclopedic, is apparently sufficient to dis-
~
,..
Ms. Elizabeth M. Whelan
Executive Direetor - '` ~;
American Council on Science and Health
1995 Broadway,l8th floor :_
New York, NY 10023
Dear Ms Whelan ~r
~
Mr. Kornegay asked me to reply to "theq ry you wrote on
December 18 1984, as the parent of a child who as you noted,
may soon face a decision about smokutg.~$
You aze o® of the scores of thousands of parents who have
espressed interesrin the Helping Youth Decide project which
was launched last year by the National Association of State
Boards of Education with the support of The Tobacco Insti-
tute I believe however, that you are the only parent who wrote
on the letterhead of an antt smoking organuauon
?Sx.
I am bnclosing for your information a copy of our, booklet,
"Helping Youth Deelde," and I think it wiB help you toward
better understanding of the answers to the questions you'have'
azked
For example 'we believe parents are better qualified_than any
organization to judge whether their offspring are youung peo-'
ple in terms of postponcment of decisions regarding adult life
stylea +>i~~F#;;r~~~~~T~r~~~
. -_
Nowhere in the~Ciooklet, or anywhere else for that matte ; is
there any statement that it is the belief of The Tobacco Institute
that smoking is not hazardous. Thrcomplieated question as to"
whether smoking is hazardous [4 the essential reason: for our
view that decisions about smoking should be made by mature
persons Similar reasoning obviously applies to other kinds of
denstons.' + ~. .~t ? ,~ ~~~
~~~.
Finally, your question about the survtval of the tobacco mdus-
try does not appear to be relevant to the NASBE/fl public
service project nor to the interest of parents in proper guidance
of their youngsters I am not aware that it was a consideration
by etther organization in tts decision to support the roject- ~
Cordially
W illiam Kl ~
oepfer, Jr.
Senior VicePresident-Public Relations_
The Tobacco Institute

i
Why Isn't the U.S. Immune to
Vaccine Shortages?
i
By Kathleen A. Meister
To make this country immune to
shortages of vaccines against'
childhood diseases, a new system
of compensation for vaccine
injuries is urgently needed.
PICIURE THIS. YOU BRING YOUR CHILD TO
THE DOCTOR FOR A ROUTINE CHECKUP. The
doctor says that your child'is scheduled to
receive a shot to protect him or her from one
of the major childhood diseases. However,
the immunization yourchild needs can't be
given because the vaccine is unavailable.
This once-unthinkable scenario is now
occurring in many parts of the country, due
to a general nationwide shortage (and
extreme spot shortages) of DPT vaccine,
which protects children from diphtheria,
pertussis (whooping cough), and tetanus.
Last December, there were widespread fears
of a prolonged nationwide shortage of
whooping cough vaccine. That shortage has
turned'out to be less severe than predicted.
Howeveq it is causing significant problems,
and more extreme shortages may occur in
the near future. The probVemsthat1ed to the
December panic still exist, and unless they
are corrected; lengthy disruptions in vaccine
supplies with resulting outbreaks of serious
childhood diseases are likely.
The Whooping Cough Vaccine
Shortage
The December panic over the supply of':
whooping cough vaccine was prompted by
Connaught Laboratories' announcement
that it would stop selling this vaccine after it'
fulfilled existing contracts. Earlier in 1984
Wyeth Laboratories had stopped selling this
vaccine to the public. The one remaining
manufacturer, Lederle Laboratories, had
experienced production problems, and some
federal officials anticipated a major vaccine
shortage until Lederle could increase its pro-
duction.
On December 13, the federal govern-
ment's Centers for Disease Control'(CDC).
recommended thaf doctors withhold
whooping cough vaccine from all children
more than a year old to conserve supplies for
infants, who are most likely to die if they
contract this disease. Health experts pre-
dicted that even though this strategy would
protect the most vulherable individuals, an
increase in whooping cough cases, with
some deaths, could be expected if the short-
age was prolonged. W hooping cough is still;
after all, a very dangerous disease, and
immunization is our only real weapon
against it, since it still can't be treated very
effectively. Most Americans today have
never seen a case of whooping cough, so
they don't know what a child with this dis-
ease goes through. If we had a whooping
cough epidemic in this country, thousands
of children would face many weeks of illness
with a diseasetharacterized by long bouts of
extremely painful, uncontrollable coughing.
Many children would need long periods of
hospitalization, some would suffer severe
complications such as encephalitis and
pneumonia, and sotne'would die or suffer
permanent brain damage,' from the disease
or its complications. ~"
The CDC off icials whomade the unprece-
dented'recommendation to ration whooping
cough vaccine evidently did' not know,
(although other federal officials did) that
Wyeth is still making whooping cough vac-
cine, although it is now'selling it only to
Lederle and not to the public. Because the
Wyeth/Lederle vaccine sup4ly is available,
the current shortage is less eatreme than was
originally anticipated. However, at a special
conference in February of this year, repre-
entatives of federal, state, and local health
cies and physicians
f-tr'me'd that the curr
va tne supply sfi
dem d: Many p
recommendatip
older"~drcn
enough
1985 to
shots.
!Accordlri
Wyeth, ls s3 t`r-dd has
Lederk only for tlie
agreement betweeii;
extended, this vacdA
eight manufacturers~'
one. Measles, ttituni
measles), and o
produced by only,
,
Measles vaccine usia
rubella and oral pi
firms each. '
As manufacturq`ip
the vaccine busined
rganizations con-
Wyeth cited high litigation costs when it
stopped'selling whooping cough vaccine to
the public. A sharp increase in liabilityy
insurance rates prompted Connaught's deci-
sion to discontinue selling this vaccine. As
for the one remaining supplier of whooping
cough vaccine, it may soon be faced with a
difficult decision, and some observers
believe that it' may be forced to withdraw
from the market too. In February, Dr. James
H. Sammons of the American Medical
Association pointed out thar"there is a risk
that the product liability coverage which is
provided by a coalition of 25 companies will
not be renewed when it is due for review in
June of this year. If this occurs it is unlikelyy
thatithe company will market vaccine."
Unfortunately, a manufacturer cannot
avoid lawsuits simply by doing an excellent
job of producing vaccine. Most vaccine
reactions are unavoidable; they are not
caused by negligence or errors in produc-
tion. Although the benefits of.all the stand-
ard childhood vaccines in use todaysubstan-
tially exceed their risks (see accompanying
article, page 6) none of the vaccines are
totally risk-free. In rare cases, they can
cause serious, permanent side effects in pre-
viously healthy children, even though theyy
were manufactured and administered prop-
erly. In most of these instances, there would
have been no way to determine in advance
that this partieularchild was likely to have a
issed - bad reaction to the vaccine.
Unfortunately, the American public
ney of seetn~
unwilling to accept the fact that all
'
'vaccine to medic ocedures, and'vaecination in par-
ars. If the ticular, invo some degree of risk. The
panies is not very success of childhood immunizations
produced by has helped to create this problem, and cur*
ade by only
a (German
es are also
urer apuece.
bysix,and
es by three
rent'Ameriean attitudes toward unexpected
misfortune have also contributed.
"Many immunization programs are vic-
tims of their own success," said Dr, Kenneth
J. Bart, chief of the surveillanceinvestiga-
tion and research branch of the CDC. "They
have reduced diseases to such low levels that
pped out of the very rare adverse effects become more
ave gonee up prominen[.°'
and fears of pro th-threatening "When our country was religious, we
vaccine shortages ave tncreased, In oases tended to'aecept the will ofGod' when mis-
where a vaccine has,only one producer, a fortune occurred," said Dr. SidneyShindell,
strike, fire, accident, or bad batch of'vac- Professor and Chairman, Department of
cine could lead to a public health crisis. And - Preventive Medicine, Medical College of
if the last manufacturer stopped selling the Wisconsin, and a Scientific Advisor to a
vaccine, there could be a lengthy shortage ACSH. "We are more litigious than reli'- ~
until someone - presumably the federal gious at the moment, and we take the view ~
government-took over. that someone should'pay for every misfor,
A
Causes of the Vaccine Gap
The increasing cost of lawsuits brought by
individuals who have suffered ads^erse reac-
tions to vaccines is the principal reason why
many companies have stopped making vac-
cines and others have increased'prieesd
tune. The price we all pay for this is to have ~
companies be unwilling or unablt to stay in 't
the market and be liable forthis small risk." ~.
Flaws in the System Z
Diseouraging,manufacturers from mak- 6
CONTINUEDONMGE7: <
5

.:`;VACCINES: BALANCING RISKS AND BENEFITS
with all the recent pub6cityabout adverse side effects from vac-
tines, some parents have become understandably confused about
4
whether their children would be better off with or without the usual
I
I
' immunizations. Many wonder whether the risks of vaccines might
. outweigh theG benefits.
The scientific evidence indicates, however, thaTfor all of the stand-
ard childhood vaccines - diphtheria, pertussis (whooping cough),
tetanus, measles, mumps, rubella (German measles), and polio - the
benefits of immunization substantially exceed the risks.
All medical procedures have some degree of risk, and immuniza-
tions are no exception. On rare occasions, they can cause serious or
even permanent side effects. However, the diseases they protecr
against are also dangeroust they can kill or permanently disable a
child. This is true even for measles, mumps, and rubella, which most'
laymen don't think of as potentially serious diseases. Measles and
mumps both have rare but serious complications; before vaccines
against these diseases were available, substaritial numbers ofchildren
suffered these complications, since the diseases were practically uni-
versal. Rubella is a mild'disease in children, but if a pregnant ~ woman
catches it, it can cause miscarriage, stillbirth, or serious birth defects..
Thus, for all seven of the diseases against which children are routinely
immunized, the risk of serious consequences from the disease is far
geaterthan the risk of serious side effects from immunization.
Polio Vaccine
Public concern about side effects has focused on the vaccines
against polio and whooping cough, The use of oral polio vaccine
unavoidably causes about five cases of polio in the U.S. each year,,
usually in unimmunized adults who come into contact with recently
immunized children, This small risk must be weighed against the enor-
mous benefits of pollo,vaccine: Before the vaccine was available,
there were more than 20,000 cases of polio a year in this country.
Today, the disease is almost unknown. However, polio still exists and
immunization against it is still necessary, as a recent polio outbreak in
an unvaccinated religious community tragically demonstrated.
Whooping Cough Vaccine
The "P"' component of DPT vaccine, which protects children
against pcrtussis (whooping cough) has aroused'great concern in
recent years. Its potential hazards were dramatized in TV documenta-
ries in 1982 and 1985 and in the recently published book DPT. A Shot
in the Dark, by Harris L. Coulter and Barbara Loe Fisher. Both the
programs and the book have been harshly criticized for presenting
only one side of the story. They devoted extensive attention to descrip-
tions ofichildren allegedly injured by the vaccine but almost ignored
the disease, pertussis, that the vaccine prevents. Unfortunately, few
parents could supply the missing pictures of the devastating effects of
pertussis from their own memories, since most were born after this
disease was nearly eliminated in the U.S.
Pertussis vaccine is indeed the most toxic of the vaccines in current
use, causing an estimated one case of brain damage per 310,000 doses.
However, the disease that it prevents also causes brain damage. Dr.
Paul E Wehrle of the American Academy of Pediatrics (AAP) notes
that "pertussis, the disease, would potentially produce ten times the
rate of,brain damage as the pertussis vaccine "
Before pertussis vaccine was available, there were more than
250,000 cases of this disease each yearwith more than 7,000 deaths.
7bday, only about 2,000 cases and five to 20 deaths are reported each
year.
Both DPT. A Shot in the Dark and a recent episode of the TV pro-
gram 20/20 have suggested that' pertussis vaccine causes sudden
infant death syndrome (SIDS). This is not the case. A major
nationwide.researeh study, administered by the National Institute of
Child Health and Human Development and completed in 1982,
showed no evidence of a link between SIDS'and DPT vaccine. The
study analyzed more than 800 SIDS cases from all over the country.
According to AAP president Dr. Robert J. Haggerty, "Although the
entire medical community hopes the cause of SIDS is soon detected,,
there is still no answer to this tragedy. What we do know, however, is
that the pertussis vaceine-as well as anyoth'er childhood immuniza-
tion- is not the cause."
6
Risk/BenefifDecisions
Many people think that whenever science comes up with a new vac-
cinepublic health officials will automatically recommend it for the
whole population. This is not true. Evaluations and reevaluations of
risks and benefits are constantly being made, and when conditions
change, recommendations may also change. For instance, in 1971', the
U.S. Public Health Service advised~ that routine immunization of
civilians against smallpox be discontinued, because the chance of con-
tracting that disease in the U.S. had become remote, and the risks of
vaccination had become greater than the benefits. Very, recently, an
effective vaccine against chickenpox was developed. This vaccine has
been lifesaving for children with leukemia, for whom chickenpox can
be a fatal disease. However, it is still uncertain whether the vaccine
will be recommended for all children. The risks of the vaccine will
need to be carefully weighed against the benefit of preventing a dis-
ease which is almost always mild in healthy children.
Unlike smallpox, which has been eradicated worldwide, diphtheria,
pertussis, and tetanus still exist, and when the DPT immunization rate
drops, the rates of these diseases rise. Following adverse publicityy
about the side effects of whooping cough vaccine, immunization rates
fell in both England and Japan in the mid-I970s. Both countries have
since experienced major epidemics of whooping cough,
Healthier Lifestyles? ,
It has been argued tharbecause of today's healthier lifestyles and
better medical treatment,,the need'for immunization against child-
hood diseases has decreased. This argument is wrong. The experiences
of England and7apan have shown that pertussis is still a deadly dis-
ease and that epidemics of it can still occur, even in technologically
developed countries. The same is true of the other major childhood
diseases. Even long-forgotten diphtheria still,occurs occasionally in
the UIS. in unvaccinated childten. There are still no specific antibiot-
ics for any of the preventable childhood diseases. Thus, prevention of
these diseases is preferable to treatment of them. .
If Your Child Must Miss a Shot
If your child is denied a booster shot of DPT vaccine during the
current shortage, it is crucial to return to the doctor later this year so
that he or she can receive the missed inoculation. Many physicians are
keeping records on children who have missed shots, and they will be
sending recall notices to parents when more vaccine becomes availa-
ble. However, iowould be a good idea for parents to keep track of this
as well, especially if you may be moving to another community and'
switching physicians. Dr. Martin H. Smith, president-elect of the
AAP,' who chaired a recent emergency meeting on the DPT vaccine
shortage, warns "I want to emphasize the need for children to be pro-
tected against diphtheria, tetanus, and pertussis. We need to ensure
that doses which may be deferred at present are given as soon as possi-
ble after adequate supply of the vaccine becomes available."
Vaccines Are Not )usf Kid Stuff
Adults need vaccinations too, and manydo not have the protection
that they should. Although immunization to prevent disease is routine
in children, "the medical community has lagged~in applying these
same principles to adult diseases," according to Dr. Anthony S. Fauci,
director of theNational'Institute of Allergy and Infectious Diseases.
The American College of Physicians is currently conducting a cam-
paign to promote adulfvaccination. All adults should be immunized
against tetanus and diphtheria, and boosterdbses are needed every 10
years. if you can't remember when you had your last tetanus/diphthe-
ria shot, you should consult your doctor. Other vaccines are impor-
tantfor specific population groups. Adults who have never had mea-
sles should be immunized against it. Women of childbearing age
particularly need rubella vaccine. Health care workers and other peo-
ple at risk of catching hepatitis B should receive this vaccine. Persons
over age 65 and those with certain chronic health problems should be
immunized against pneumococcal'pneumonia and influenza, since
these diseases can be very serious in these individuals.
K.A.M.

~ -~
Vaccine Shortages '
CONTINUEDFROMMGES
1,=
ing vaccines is only one of the many disad-
vantages of our current system of compen-
sating people for vaccine injuries only
through lawsuits. The court system is nei-
ther swift nor equitable to the victims,
according to Dr. Lawrence Miike, a physi-
cian and'lawyer who directed a study of the
vaccine compensation issue by the Congres-
sional Office of Technology Assessment
(OTA) in 1981. "The legal system is a terri-
ble way to go," Dr. Miike said. "It takes
years to get a settlemenrand only a few who
push their cases get anything. (For those
few]; it's a jackpot situation. The court sy£-
tem doesn't award anything to most of the
injured "
The threat of litigation discourages physi-
cians as well as manufacturers. At recent
Congressional hearings on vaccine injuryy
compensation, pediatricians testified that
some of their colleagues no longer gave
immunizations because they were afraid'of
beingsued.
An individual's chances of receiving com-
pensation through the legal system depend
on the state in which he lives, since liability
laws differ greatly in different states. If a
uniform national standard for producrlia-
bility is established (as advocated in Dr. Sid-
ney Shindellls article in the Nov/Dec 1984I
ACSH NEWS & VIEWS), this inequity
would be eliminated, bur the other disad-
such a situation, can consent truly be volun- victims ended up in the hands of lawyers. mry? , r-
Most of the current arguments about a
An Alternative ComJensation S Stem compensation system for vaccine injuries
p Y
One of the most compelling arguments
againsrthe current system is that it does not
provide fair treatment for the few people
who are harmed by a program designed to
benefit many people. Dr. Martin H. Smith,
chairman of the AAP's Task Force on Vac-
cine Injury Compensationput it this way,
"If laws are in place for the public good
which require that children be immunized
before entering school and if some children
are injured as a result of compliance with
them{ it follows that the public should be
responsible for providing adequate and
expeditious compensation."
6 L The increasing cost of law-
suits brought by individuals who
have sujfered adverse reactions
to vaccines is the principal rea-
son why many companies have
stopped making vaccines and
others have increased vaccine
prices. I ~
Many people believe that compensation
for children injured'by mandatory child-
hood vaccines could be provided most effec-
tively by the federal governmentthrough a
program with an administrative rather than
judicial basis. The principal argument
t
t
f thi
h
i
ld
a sys
em o
s type - t
at
t wou
L L As manufacturers have agatns
constitute a "foot in the door" for those
dropped out of the vaccine busi- who would like to replace lawsuits with
ness, prices have gone u and administrativee compensation systems for
.
-
fears of prolonged, health- injuries caused by everything from lipstick
I
i
threatening vaccine shortages to lswn mowers -ts easily refuted. Manda-
have increased. " : tory childhood vaccines are fundamentally
different from most consumer products. No
vantages of the adversarial judicial'process
would remain.
Vaccine injury cases do not fit comfort-
ably into the torrsystem. Most vaccine inju-
ries are unavoidable; no one is at fault, yet
someone must pay. The courts have decided
that the loss should be borne by the manu-
facturer and then passed on to the consumer
in the form of increased'prices. Lawsuits,
the courts say, are a foreseeable cost of
doing business. Unfortunately, the results of
lawsuits are so unpredictable that manufac-
turers have been unable to foresee these
costs and adjust their prices appropriately:
This is why many have dropped out of the
vaccine market.
According to some court decisions, man-
ufacturefs can avoid liability if they have
adequately discharged their "duty to warn"
the person being vaccinated of the inherent
risks of the vaccine. Yet the appropriateness
of the "duty to warn" standard is question-
' able. A parent who signs an "informed con-
sent" form was certainly "informed," but
did he or she really "consent" to immuniia-
tlonvoluntarily? Thechildhood vaccines are
required for school admission in all states,
and sch,ool attendance is required by law. In
..>.e..ie~.:._
one tells you to buy a lawn mower to protect
the health of others, and no one will Idenyy
you admission to school because you don'r
have one. Unlike childhood vaccines, most
consumer products are used voluntarily and
for the benefit of the individual user only.
The idea of an administrative compensa-
tion system for vaccine injuries is not new.
Denmark, France, Great Britain, Japan,
West Germany and Switzerland already
have such systems. A limited compensation
program is now operating in California.
And in 1976, in connection with the swine
flu vaccination effort, the federal govern-
ment went halfway toward a compensation
program. When vaccine manufacturers
were «luctantio produce swine flu vaccine
in quantity because their insurers refused to
provide liability coverage, the federal gov-
ernment agreed to handle any lawsuits that
did not involve negligence by the.drug com-
panies. However, the system remained judi-
cial rather than administrative. Victims sim-
ply sued the government rather than the
manufacturer. As a result, those injured by
swine flu vaccine faced lengthy court pro-
ceedings, many received nothing, a very few
received'huge "jackpot" settlements, and a
lot of money thaf might have compensated
center around how such a system will be set
up, rather than whether it should be estab-
lished at all. Which injuries shouldbe com-
pensated? Should compensation be limited
to medical costs or should other costs
involved in caring for a permanently dis-
abled person (and'perhapseven lost wages)
be included? Where should the funds for
compensation-payments come from - a
surcharge on vaccines or general tax reve-
nues? Should!the compensation program be
mandatory or should claimants have the
choice of using it or bringing suit against
vaccine manufacturers? Whan should be
done in cases of truenegligence-an unsafe
batch of vaccine or a case in which a health
professional gave a vaccine to a child who
should not have received it for medical rea-
sons? All of these questions need to be
answered, and none of them are simple.
Identifying Vaccine Reactions
For instance, determining whether an
injury was actually caused by an immuniza-
tion is far more difficult than it mighrseem
at first glance. The CDC warns that'"events
that follow vaceination are not necessarily
caused bythevaecine.... Considerablecau-
tion must be used'in interpreting reports of
adverse events temporally associated' with
immunization before inferring causality."
f L Most vaccine reactions are
unavoidabte;; they are not caused
b}~ negligence or errors in pro-
duction
»
This is particularly true for neurologic
abnormalities and DPT vaccine. The vac-
cine is given to children who are at an age
when congenital neurological disorders
often manifest themselves for the first time.
In a 1984 report, the Ad Hoc Commission
on Vaccine Injury Compensation of the
American Medical Association (AMA)
stated that "the medical community believes
that it can, in fact, identify those persons
who have had severe reactions to the man-
dated pediatric vaccines. With less than
severe, irreversible injuries, the causal con-
nection that medicine can state may be less
precise." Since severely injured persons are
those most in need of compensation, this
statemenrsounded hopeful. .
More recently, however, the AMA has
seemed less sure of itself. In February 1985,
it announced that it was delaying p1ans to
push for a compensation system until fur-
ther study could be completed. One of the
questions tharthe AMA wants to investigate
further is whether the current reporting sys-
tem is "accurately reflecting the number of
adverse reactions and their severity."
The National Vaccine Injury
Compensation Act
Perhaps the most' controversial issue is
CONTINUED ON PAGE 12
7

THE DEVELOPMENT OF A NEW DRUG
- ~ To get a better idea of~how new drugs are developedlet's take a typical new drug, an
antihypertensive (one that
lowers blood pressure), and trace its hypothetical history throughoutthe development process. While
we describe the
many developmental activities that are going on, we will also keep track ofithe approximate
cumulative time elapsed
and the approximate money spent to produce the new medicine.
Cumulative
Time
(Years) Cumulative
. Cost
(Millions of
Dollars)
0.5 0.25
.
0.35
1.5 0.75
2.5
2.5
10 Phase II Clinical Trials
Stage of Development
SynthesislIsolation/'
Characterization
- ~
2 Primary Screening
, Secondary Screening
What's Happening Now
Chemists are synthesizing a new molecule or
extracting and purifying a substance from a
natural source.
. short-term effects of the drug in animals. Ifdhe
~' Intensive biological testing to dctermine the
testing proceeds
drug works and isn't too toxic
,
to the next stage.
the drug works. Several species and strains of
animals are used arthis stage.
includes dose-response and time-response
studies in animals, studies of absorption from
the digestive tract and elimination of the dtug
from the body, and efforts to figure out how
characterize the drug in more detail. This -
More extensive biological testing to
Preliminary Toxicity Testing Animal experiments to determine if the drug is
safe enough to be tested on people.
Preparation/Submission of Reporting on all of the above to the Food and
IND Drug Administration (FDA), in order to get the
Animal Studies time. The subjects are healthy adult volunteers,
(IND), meaning that it is now,legal to test it in
people.
drug classified as an Investigational New Drug
Phase I:Clinical'IYials/Further The drug is administered to people for the first
5.5
Phase III iClinical Trials
and the goal of the studies is to find out how
the drug behaves in the human body.
Meanwhile, animal studies, including chronic
toxicity testing, continue. -
First trials of the new drug in a limited number
whether it really does lower blood pressure and
of patients with hypertension to determine
to develop information on side effects.
'IYials of the new drug in a large number of
hypertensive patients. The drug is tested in the
precise manner in which it is to be used in
patients once it is on the market.
Preparation for Marketing Preparation of labelsdesign of capsules or
tablets, writing of package insert materials,
developmentiof informational, training, sales,
and advertising materials.
Reporting on alliof the above to the FDA in the
form of a New Drug Application (NDA).
Waiting#or FDA approval, providing
additional'information requested by FDA,
preparing to produce the new product.
R.P.M.

,,.
Cost of Generic Drugs
ie)1 the drug. After that; competitors who
- CONt[NUED FROM MGE 1 wish to markett the drug as a generic can
in 1940 not one manufacturer of ethical enter the picture. But it's important to
(prescription) drugs in this country had an remember that new drugs are usually pat-
annual sales volume larger than that of ented long before the date when they are
Macyt department store in New York City. actually approved for sale by the Food and
The onsetbf World War II brought a shift Drug Administration (FDA): Thus, the
In the leadership of the pharmaceutical actual! opportunity for the company to
industry from Europe to the United States regain the cost of developmenr(and some of
with a concurrent increase in research and the cost of the aborted development of other
development. The impetus of military prob- drugs that fell by the wayside during the long
kmsatimulated research to develop new and development process) without market com-
better vaccines and drugs; the use of these petition may be as little as five to seven
agents in battlefield situations demanded years. Until very recently, it might have been
new and better dosage forms and drug deliv- even shorter if the red tape of the FDA's
ery systems. The concept of prepackaged review process for new drugs became more
pre-measured, easily stored and readily dis- than usually tangled, thus delaying the
pensed dosage systems was stimulated, and drug S final approval.
by the late 1940s the days of the compound-
ing pharmacist were rapidly nearing an end.
As pharmaceutical companies became thee
manufacturers of the final products used,
their need to extend their efforts into new
drug development became more pro-
nounced; at the same time, scientists around
the world began to develop newer
approaches to the therapy of human dis-
eases. A host of new drugs - many in thera-
peutic classes previously unknown - were
i L At the present time, the man-
ufacturers of pioneer drugs
return a significant portion of
their proffts on marketed drugs
to their in-house research
efforts; much of this funding
goes to support basic research
into tne causes qi aisease as weft
as into the development of com-
pletely new therapeutic : .,, -
approaches.95 ..
born. For example, since 1945 (only four
decades ago);,we have seen the development
of antibiotics, tranquilizers, oral contracep-
tives and manyothers.
How a New Drug Is Born .
Developing a new therapeutic agent is
much like trying to breed pandas in captivity
- a lengthy and expensive process with a
very low, probability of success. Of every
1,000 chemical compounds prepared by a
pharmaceutical company - either isolated
from a natural source or synthesized in the
chemical laboratory - one or two will actu-
ally develop into marketable drugs. From
the date a substance is first isolated or syn-
thesized ia sufficient quantities for the start
of testing to when that compound is actually
sold in the marketplace, six to eight years
generally elapse, and the cost may be any-
where from 25 to 73 million dollars. (See
box,pageS.)
At some point during the process of drug
development, often rather early, the manu-
facturer files a patent application, From the
date of issuance of the patent, the manufac-
turer has a period of 17 years of sole rights to
..~:
sive litigations and court tests to fully define
the "new" procedures. In general terms,
however, the law accomplishes the following
two things.
First, numerous parts of the new law con-
cern extension of patent terms to allow for
delays in review and/or approval of truly
new drugs by the FDA. Such extensions may
not exceed five years per se, nor may the
time from the date of thedtug$ approval to
the termination of the patent extension
exceed 14 years.: - - - -
Second, the new law establishes specific
procedures which should facilitate the
approval of;generic versions after a drug's
patent expires.
-
Despite the extension of patent protection
which it provides, the new law's overall
New Lawfxtends Patents, Promotes impact is expected to be an increase in the
Generics ., availability of generic drugs. This should
Tvo decades of controversy over generic reduce the overall cost of health care in the
United States by stimulating price competi-
drugs culminated in the passage of the Drug tion for r ' tt' h ti
escn
on
az
l
Wh
t
The developer of the generic drug oeed only prove
a lal his product 6ets to ILs desttmtion In lhe body
W
as efficiently as the original drug does, and that u
acts as effectively once it arrives.. -. Price Competition and Patent Term Resto-
ration Act of 1984, signed into law by Presi- -
dent Reagan on September 24, 1984.
The controversy had'~focused on two
issues, and the new law deals with both of
them. One keyconcern was the decreasing
incentive for manufacturers to develop new
drugs, caused by the shortened patent pro-
tection produced by stringent regulatory
requirements and lengthy approval proc-
esses. The other problem was the difficulty
that manufacturers of generic drugs were
having in getting their products approved by
FDA, because of complex regulatory proce-
dures.
The new law covers a variety of aspects ot
drug patenting and development. Indeed,
mostexperts are of the opinion that various
types of legal situations will require exten-
p
p
p
ca
maceu , a
s
are some of the implications of this for the
consumer?
Benefits for the Consumer
There is no question thara generic version
of a drug can be sold for a lower price than
the original'venion of the same drug, since
the overall cost of development of the
generic is considerably smaller. Unlike the
developer of the truly new (pioneer) drug,
ii In the long run, the real cost
of generic drugs may be not'a
saving fn dollars, but a reduction
in the quality of research and
development at'the frontiers of
biomedical science. 99
the developer of the generic need not con-
dua research to prove that the drug is safe
and effective. He need only prove that his
product has bioavailability and bioequiva-
lency comparable to the original (i.e., that it
geu to its destination in the body as effi-
ciently as the original drug does, and that it
acts as effectively once it arrives). The
research required to demonstrate bioavaila-
bility and bioequivalency is minimal in com-
parison with the research required to
develop a pioneer drug. -
Because bioavailability and bioequiva-
kncy must be demonstrated before a generic
version of a drug is marketed, the generic
drug is therapeutically the same as the pio-
neer product. Therefore, consumers who
take advantage of the generic's lower cost do
not have to sacrifice therapeutic effective-
ness to do so. FDA regulations ensure that
they do not have to sacrifice quality either.
All manufacturers of prescription pharma-
ceuticals are required to maintain similar
standards of quality by the FDA. Thus,,all
must follow the requirements of t.,ood Man-
ufacturing Practices and must exist within
- CONTINUEDON PAGE 10
i

.
Cost of Generic Drugs
CONTINUED FROM MOE 9
similar constraints for quality control.
'- While it may be tempting to curcorners in
," manufacturing procedures, any decrease in
quality will lead to FDA- or manufacturer-
initiated recalls with consequent financial
losses to the manufacturer.
LL The complez regulatory pro-'
cedures for FDA approval of
generic drug products were
addressed in the Drug Price
Competition and Patent Term
Restoration Act of 1984. 9 9
Long-Term Concerns
What then are the concerns, if any, that
need be expressed regarding the expected
influx of generic prescription drugs into the
marketplace? One major concern stands
out. Afthepresent time, the manufacturers
of pioneer drugs return a significant portion
of their profits on marketed drugs to their
in-house research efforts; much of this
funding goes to support basic research into
the causes of disease as well as into the devel-
opment' of eompletely new therapeutic
approaches. The generic manufacturers
have, in general, no such in-house research
capabilities. As a result, one might very well
expect to see fewer and fewer truly new
drugs being developed in this country.
. While generic versions of a drug rarely
achieve the lion's share of a market, a signi-
frcant decrease in market share held by a
pioneer manufacturer, coupled with a com-
petition-induced selling price reduction, will
lead to a reduction in company-available
research and development funding. In the
long run, this will be the real cost of generic
drugs, not a saving in dollars but a reduction
, in the quality of research and'development
at the frontiers of biomedical science.
Unless a manufacturer can foresee the
rewards of an activereseareh program and
can return those rewards to furthering
development, the pharmaceutical industry
in the U.S. may face a future thaf is charac-
terized by a high degree of competition for
lower prices rather than for new and better
products. The tremendous improvements in
pharmacotherapeutics(useof drugs in the
treatmentof diseases) since the end of World
War II havenmanated largely from research
efforts ofthe "pioneer drug" pharmaceuti-
cal industry; one must hope that the rise of
generic drugs will not lead to a reversal'of
this trend'. t '
Roger P Maickel; Ph.D., is a ProJessor in
the DepartmenLof Pharrnacology and Toxi-
cofogy. School of Pharmacy and Pharmacal
sciences. Purdue fJniversity and a Scientfc
Adviror to ACSH.
xamining Home
Pregnancy Tests
By Cathy Becker Popescu
W HEN A WOMAN IN ANCIENT EGYPT drops of first morning urine with a solution
WANTED TO KNOW WHETHER OR NOT SHE WAS Of antibodies to HCG. If a sufficient qnan-
I+REGNANT; she was advised to drink a mix- tity of HCG is present in her urine, it will
ture of pounded watermelon and the milk of bond with the HCG antibodies. Next, cells
a woman who had borne a son. If she vom-
ited, she was considered pregnant.
Since that time, pregnancy testing has
become considerably more scientific and
less unpleasant. The first laboratory test to
detect pregnancy was the so.called "rabbit
test"' dEveloped in 1927. This relatively
expensive and tim"onsuming test, which
was widely used until a generation agoi
.
involved injecting a rabbit with the urine of
a woman who thought she might be preg-
nant. If she was, indeed, pregnant, her urine
would contain a special hormone called
human chorionic gonadotrophin (HCG);
which would cause changes in the rabbit's
ovaries. Forty-eight hours afterinoculationa
coated with HCG are added to the solution.
If HCG in the woman's urine has already
bonded with the HCG antibody, the HCG
on the cells will have nothing to bond to and
the cells will settle into a ring at the bottom
of the container. This indicates pregnancy
On the other hand, if there is no(or very
little) HCG in a womans urine, the HCG
antibodies will remain free to bond'with the
HCG coated cells. The cells will then form
clumps in the solution, forming a milky
fluid, but no ring. This indicates thaf a
woman is probably not pregnant.
A couple of the newer home pregnancy
tests, such as e.p.t. Plus' and Advancea, use
a slightly different immunological technique
iL When used appropriately, these tests are reasonably accurate,
but they can't replace a doctor's expert diagnosis. »
the rabbit was sacrificed and the ovaries to detect HCG and are simpler to perform.
examined. If there was a large amount of With these tests, a color change in a special
blood'presentinthebloodvesselsoftheova- solution or "colorstick" indicates preg-
ries, pregnancy was diagnosed. I nancy ' .
In the 1960s, scientists developed an The instruction booklets advise that home
immunological test to detect' HCG in the pregnancy tests can be performed as early as
urine which did not involve the use of labo- three to nine days after a missed period and
ratory animals and gave much quicker results can be read'. in 30 minutes to two
results. This test, which is used in laborato- hours, depending on the brand. The tests
ries today, can be done on a glass slide or in a can be performed without scheduling an
test tube and takes only a few minutes(for appointment or leaving home. They thus
the slide test) or a couple of hours (for the fulfill claims of convenience and speed, but
tube test). A slide test can detect pregnancy what about accuracy?
as early as five days aftera missed menstrual
period, while a tube test is accurate at three Accuracy and Error
to nine days. Sinee results are sometimes dif-
ficult to interpret in the very early part of
All brands boast comparable accuracyy
t
Th
ese ra
es
pregnancy, however, most doctors recom- rates of close to 100 percent.
mend that a woman wait two weeks after the reflect testing under ideal laboratory condi-
first day of her expected'period before com- tions, however, with rigid adherence to all
ing in for a pregnancy test. instruetions and intepretation by experi-
In 1978, women began to see advertise- enced personnel. Under conditions of actual
ments for pregnancy tests which they could use. there is a ample room for error which
perform themselves at home. The ads pro- can reduce substantiallythe tests"reliability.
fessed that thetests were a quick, convenient If the testis performed'too early in preg-
nancy (even within the period specified in
and accurate way to determinepregnancy
.
The claims are impressive, but can home
pregnancy tests really live up to all of them?
The answer is a qualified yes.
' . Standard Techniques
Home pregnancy tests on the market
today are based on standard'immunological
techniques used by laboratories to detect
HCG and are regulated by the Food and
Drug Administration.
With most tests, the woman mixes a few
the instructions)there may not be enough
HCG present to be detected. Although these
products stress early detection of pregnancy,
consumers should be aware that reported
accuracy rates are based on tests performed
15 or so days after a missed period, nonthe
three to nine days specified in the instruc-
tions. Because of the rather high probability
of a false negative result (i.e., the test results
indicate a woman is not pregnant when she
actually is), which may be around 20 percent
on a f irst test, the instructions advise women
