Tobacco Documents Online

~ ~. {F ~ Mr. J. Rbbert Ave Executive Vice President Lorilllard, A~. Division, of Loews Theatres, I'nc. 666' Fifth'Avenue . New York, NY 10103 ]8T5I1~9TREET. RIORTHWEBT SAMUEL D~L CHILCOTE, JR. W:15HItiGTONI,DC~20f8)6~ ~~ President 202 457-48(]0.800~..~42a-98r6~. _ . .. . - , . Following up on our phone conversation yesterday, I have set up and am enclosing a package of background information on the PR Division, with sufficient copies to'enable you to share them with other members of the review group as you choose. The enclosure consists of a division organization chart backedd up with descriptions of each position. Regarding the Division's mission, it iis "communications too achieve greater objectivity regarding tobacco-related contro- (-__versies in public opinions and poliicies." The division does not operate with a set of'wri;tten procedures, :;,whichiis relevan o one or the questions that arose in ou conversation. Because of the relatively small number of persons each has a clear understanding of the methods of' invoTved , operations and the tasks to be performedii~n each area. Generally, . L can describe the operating procedures as follows. As you know,,y the director is one of the five senior people who report to me. Bill Kloepfer is, of course,, working continuously with the three viee presildents in his division, and in the case of Pete Sparber's areas of special projects such as adverti~sing, opinion research and the fire prevention program, shares responsibility for the L executi'ons. He also is the direct conduit to the Communications Committee, and in a necessary but not directly related capacity,, acts as TI"s principal contact with INFOTAB and sister'assoc'ia- tions abroad. The publications operation xs clearly defined and includes all published materials, except news releases, coming from The Institute. "Publications," in this case, do not include maroerial' widely

J. Robert Ave January 2~G„ 1983 ~ Page 2' diistributed'lbut entirely withi!n the tobacco "fami~ly,"I such -as TAN communications. The publications group maintains sensitivity to needs reported~ fromithe fiield and the member companies, andobserves long-standing procedures covering legal clearance of all of its materials. I know you are familiar with the speakers' work, which is en- gendered through a variety of promoti.onal and follow-up, techniques employed by the support staff, who report, as youu will noteon the organization chart, throughi Sparber rather than Merryman because of the latter''s necessary absence on the roadi some 60 percent of the time. Other than th~e broadcast or print interview engagements made and kept by our speakers, and occasional media questions which reach them in the office as aesult,of the_ir „__field contacts, media relations are mainta'~ied from a single desk~ -- a procedure understood throuighout t 7e---sta-ff--==-fo"avoid! any problems o~f inaccurate or imprudent responses to media inquiries. This functionincludes preparation and distribution of TI news releases. As I told you, we are ready to respond promptlly, to the particular, iinterests of'thie members of'the review group. CordiaLTy, C~ Samuel D~., Chilcote, Jr. SDCjr:mss. Enclosures