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Lorillard

790100-791200 Current Regular Brand Banners Merit to Winston Cigarette Brand Switching Study Summary Tables

Date: Jan 1979 (est.)
Length: 707 pages
03915424-03916130
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Type
MRRT, MARKET RESEARCH REPORT
COMP, COMPUTER PRINTOUT
Alias
03915424/03916130
Site
N15
Area
MARKET RESEARCH FILE ROOM
Litigation
Stmn/Produced
Date Loaded
05 Jun 1998
Author (Organization)
Data Group
Request
R1-103
R1-105
R1-112
Brand
Alpine
Arctic Lights
Belair
Benson & Hedges
Fact
Golden Lights
Kent
Kool
Marlboro
Max
Merit
Multifilter
Newport
Old Gold
Parliament
Philip Morris
Raleigh
Saratoga
Spring
Triumph
True
Viceroy
Virginia Slims
UCSF Legacy ID
kow81e00

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JANUARY - DECEMBER 1979 CIGARETTE BRAND SWITCHING STUDY SUMMARY TABLES CONDUCTED BY: THE DATA GROUP INCORPORATED EXECUTIVE PLAZA ELKINS PARK, PENNSYLVANIA 19117 JANUARY - DECEMBER 1979
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CIGARETTE BRAND SWITCHING STUDY INDEX TABLE # SEX OF RESPONDENT . . . . - - . , , , 2 NUMBER OF CIGARETTES SMOKED IN AN AVERAGE DAY . 3 LENGTH TIME SMOKED CURRENT BRAND . .. ,. 4 L I KES OF CURRENT BRAND . . . . . . . . . . . . 5 IMPROVEMENTS DESIRED/NOT DESIRED IN CURRENT BRAND . . 6 IMPROVEMENTS DESIRED IN CURRENT BRAND ..... 7~/ HOW CURRENT BRAND PURCHASED . . ....,. , , . WHERE CURRENT BRAND PURCHASED . , . , . CURRENT BRAND PURCHASED OVER THE_ COUNTERI VENDING MACHINE . . . . . . . . . . . . . ADDITIONAL BRANDS PURCHASED IN PAST FOUR ' WEEKS . . . . . . . . _ BRANDS OF FREE SAMPLES SMOKED IN PAST TWO MONTHS . . . . . • BRANDS PURCHASED WITH A COUPON IN PAST TWO MONTHS . _ WHAT SMOKER WOULD DO IF STORE OUT OF CURRENT - - BRAND . , , , BRAND TO BUY IF STORE OUT OF CURRENT BRAND . . 8 ` . . . . 10 • 11 12 . . 13 . , 14 . 15 TABLE # '-:IMPORTANCE OF TASTE VS. LOW TAR & NICQTINE_ IF FORCED TO CHANGE BRANDS . . . . . . . . . . . . 16 KNOWLEDGE OF TAR & NICOTINE LEVELS IN CURRENT ,~ BRAND . . - _ • • • . . . . . . . . . . 171~` FEELINGS ABOUT LEVELS OF TAR & NICOTINE IN CURRENT BRAND . . . . . . . . . . . . . . . . . 18 120MM BRANDS PURCHASED IN PAST THREE MONTHS ... 19 AGE OF RESPONDENT . . . . . . . . . . . . . . . . 20 EDUCATION LEVEL OF RESPONDENT . . . , , , , , . . 21 MARITAL STATUS OF RESPONDENT . . . . . . . . . . 22 TOTAL FAMILY YEARLY INCOME . . , , , . . . . . . 23 ETHNIC BACKGROUND OF RESPONDENT . . . . . . . . . 24 CENSUS REGIONS . . , , . . . , . , 25 SMSA POPULATION . . . 26 ''NIELSEN COUNTIES . . . . . . . . . . . . . . . . 27 COMPONENTS OF CIGARETTE SMOKE . . . . . . . . . . 28 UNAIDED LOW TAR BRAND AWARENESS . . . .'. . . . . 29 _ , - NUMBER IN HOUSEHOLD . . . . . EMPLOYMENT OF RESPONDENT r TOTAL FEMALES ....._41-42.
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BANNER POINT DEFINITIONS LISTED BELOW ARE THE ABBREVIATIONS USED TO INDICATE THE VARIOUS PACKINGS THIS SECTION: KING, KNG, KG =. KING SIZE, FILTER, NON-MENTHOL, SOFT PACK ` = KING SIZE, FILTER, MENTHOL,'SOFT PACK = 100MM, FILTER, NON-MENTHOL, SOFT PACK = 100MM, FILTER, MENTHOL, SOFT PACK = 120MM, FILTER, NON-MENTHOL, SOFT PACK ' = 120MM, FILTER, MENTHOL, SOFT PACK = 70MM, FILTER, NON-MENTHOL, SOFT PACK ` ='STRAIGHT OR UNFILTERED WHICH APPEAR IN THE BANNERS OF
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/ , ~-w CIGARETTE BRAND SWITCHING STUDY INDEk TABLE # INDEX _ TABLE # EMPLOYMENT OF FEMALE RESPONDENT . . . , , . . . . 42 LOW TAR BRANDS T0 PURCHASE IN FUTURE. . . : . . . 45 LOW TAR BRANDS PURCHASED LAST SIX MQNTHS. .... 43 LIKELIHOOD TO PURCHASE LOW TAR BRANDS IN FUTURE . 46 LOW TAR BRANDS PURCHASED BEFORE SIX MONTHS ADO. . 44
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--~ , ----- - CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DEEEMBER. L02ILLARD COYOUCTED BY THE DATA GROUP I4C. 0. F ABOUT HOW MANY CIGARETTES DO - M E R I T - KING TOTAL TOTAL` KING M TOTAL 12007 510 261 57 100.0 100.0 100.0 100.0 10-19 3612 153 72 18 30.1 30.0 27.6 31.6 4881 206 111 21 40.7 40.4 42.5 36.8 1739 86 46 9 14.5 16.9 17.6 15.8 1776 65 32 9 14.8 12.7 12.3 15.8 27.1 26.9 27.1 27.4 100 100 M 1979 TOTAL M 0 R E _ -:NEYRORT`- 120 - KI4G.._ KING 120 - M TOTAL ~= M BOX<4 134 57 158 84 73 415 217 100.0 100.0 100.0 100.0 100.0 100.0 100.0 42 21 67 31 36 186 97 31.3 36.8 42.4 36.9 49.3 44.8 44,7 52 21 64 40 24 153 88 38.8 36.8 40.5 47.6 32.9 36.9 40.6 20 11 16 6 10 40 16 14.9 19.3 10.1 7.1 13.7 9.6 7.4 20 5 11 14.9 A.9 7.0 27.1 25.4 23.5 7 4 36 18 8.3 5.5 8.7 8.3 24.1 22.8 23.7 23.4 137 100.0 67 48.9 44 32.1 14 10.2 12 8.8 23.3 kFWFORT - ~ LISMTS ' 100_ 4ING lfIVG M TOTAL M BOXFM 60 'S5 35 100.0 100.0 100.0 23 17 17 38.3 48.6 48.6 21 11 11 35.0 31.4 31.4 11 4 4' 18.3 114 11.4 6 2 2 10.0 5.7 5.7 25.5 22.6 22.6 TAELE. 3
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-- --- -~ ---- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER* 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. 0. 3 WHY DO YOU SMOKE YOUR BRAND MOST OFTEN; THAT IS. WHAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRAND ? TOTAL TOTAL,• KING M 100 M TOTAL 120 '1 TOTAL KING 100 120 - - M E R I T - - - - M 0 R E. - C03LER/ 448 10 NDT HOT 3.8 2.0 SMOOTH TASTING MORE TOBACCO 198 4 2 1 1.7 .8 .B 1.8 2 1 3 4 6 2 4 45 .e 1..8 2.2 - 7.0 3.8 2.4 5.5 10.8 1 2 1 1.9 1.3 1.2 331 16 7 1 7 1 2 2 TASTE/FLAVOR 2.8 3.1 2.7 1.B 5.2 1.8 1.3 2.4 OTHER TASTE 21 MENTIONS .2 FILTER (SU"nNET) 467 1 3.9 .2 1 1.4 B 1.9 2 .5 1 .7 2 3.3 1 5 3 . 2 .7 1.2 1.4 3.3 YAVTED 329 1 1 FILTER 2.8 .2 .7 CIGARETTE DISLIKE 129 FILTER 1.1 CI3A6ETTE 5 3 1.2 ' 1.4 LENGTHlSIIE 370 4 3 1 50 33 17 10 (SU.°,NET) 3.1 .8 2.2 1.8 31.6 39.3 23.3 2.4 . I LONGERf 269 4 3 1 40 2e 13 8 SMD~, FS 2.3 .8 2.2 1.8 25.3 33.3 17.8 1.9 LONGER 56 8 3 5 .5 5.1 3.6 6.8 27 .2 NEYP_QRT". - LIGHTS " - KING <IN6 TOTAL M BOxfM 18 1B 8 3 3 8.3 13.1 13.3 8.6 8.6 3 5 1.4 3.6 .5 2 3.3 9 13.3 8 13:3
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CIGARETTE BRAND SJITCHING STUDY -- JANUARY-DECEM8ER. 1979 LOiILLARD CONDUCTED BY THE DATA GROUP INC. 0. 3 WHY DO YOU SMOKE YOUR BRAND yOST OFTENi THAT IS• YriAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRAND ? M E R I T - - - - M 0 R E KING 100 . LISE THE SIZE LOW TAR 8_ NICOTINE MEyTH7L TOTAL TOTAL KING M 100 M TOTAL 31 .3 2421 20.4 520 4.4 80 .7 66 .6 32 .3 109 .9 16 .1 21 .2 20 .2 78 .7 NENPORT'' - LIGHTS 100 KING KIUci M TOTAL M BDx/y 4 3 1 2.5 3.6 1.4 .2 .5 350 189 37 88 36 8 4 5 4 2 2 12 12 68.6 72.4 64.9 65.7 63.2 5.1 4.8 6.8 1.0 .9 3.3 34.3 34.3 11 5 6 6 6 76 36 28 13 4 4 11 2.2 8.8 10.5 3.8 9.2 18.3 16.6 20.4 21.7 11.4 11.4 1 1 .2 .4 3 3 1 1 1 .6 1.1 .6 1.4 .2 1.7 1 1 4 3 1 .2 .7 2.5 3.6 1.4 1 26 16 10 1 . 1.8 16.5 19.0 13.7 .7 . 1.7 6 3 3 3.8 3.6 4.1 1 1 9 7 2 .6 1:4 2.2 5.1 3.3 1 2 - ' 1 1 1.4 .5 .7 1.7 2 2 .5 3.3 6 6 1 1.4 4.4 1.7 478 6 1 1 3 1 1 4.0 1.2 .4 1.8 2.2 1 .8 .6 TAFLE 5
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'~~--- ~--- --_~_ ;~-- -- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 LORILLARD CONJUCTED BY THE DATA GROUP INC. 0. 3 WHY'DO YOU SMOKE YOUR BRAND MOST OFTENI THAT IS. WHAT IN PARTICULAR DO YOU LIKE AdOUT YOUR REGULAR BRAND ? - - M E R I T -. - - - M 0 R E KING 100 120 TOTAL TOTAL KING M 100 M TOTAL 120 M NEWPORT ` ~ NF4IP0RT - - - LISHT& - _ KING KING 100 KING KING TOTAL M. E+GXlM M TOTAL M &OX/M I LIEE THEM 213 4 1 2 1 1 1 8 4 3 1 1 1.8 .9 .4 1.5 1.8 ,6 1.4 1.9 1.8 2.2 1.7 2.4 ENJOY IT 170 1 1 2 2 MORE/GET SATISFACTION 1.4 ._2 .7 .5 .9 COUPON ON 88 PACKAGE .7 BE.'AUSE OF 3 1 1 MANJFACTURER NAME + .2 1.8 ALL OTHER 1973 27 15 2 5 5 18 12 6 55 " 26 21 8 2 MENTIOPJS 16.6 5.3 5.7 3.5 3.7 8.8 11.4 14,3 8.2 13.3 12.0 - 15.3 13.3 5.7 1969 27 15 2 4 5 18 12 6 55 26 21 8 2 16.6 5.3 5.7 3.5 3.7 8.8 11.4 14.3 8.2 13.3 12.0 15.3 13.3 5.7 2 5.7 2 5.7 TA5LE 5
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I CI3ARETTE BRAND SWITCHING STU3Y -~ JANUARY-DECEMBER• 1979 LORILLARD COVDUCTED 4 IS BY THE DATA GROUP INC. THERE ANYTHING ABOUT YOUR REGULAR BRAND THAT YOU - - M E R I T - .. - - M 0 R € - -" ~ NEWPORT - TOTAL IMPROVEMENTS DESIRED 'VOT DESIRE IMPROVEMENTS KING 100 120 -. KIYG KING 100 TOTAL TOTAL KING M- 100 M TOTAL 120 M T-OTAL M_'B01(lM M . LISHTS _ KING_ KING TOTAL M BOX/M 11969 510 261 57 134 57 158 84 73 415 217 137 60 35 35 100.0 100.0 100.0 100.0 100:0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 2181 119 64 11 25 18 45 31 14 73 40 22 11 10 10 18.4 23.1 24.5 19.3 18.7 31.6 28.5 36.9 19.2 17.E± 18.4 16.1 1B.3 28.6 28.6 9689 392 197 47 109 39 113 53 60 341 177 115 49 25 25 81.6 76.9 75.5 82.5 81.3 68.4 71.5 63.1 82.2 82.2 81.6 83.9 81.7 71.4 71.4 NEYPORT' TAPLE 6
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LW2~. --. _ - . ._-. _ -~_ -_ CIGARETTE BRAND SWITCHING STUDY LORILLARD CONDUCTEO BY THE DATA GROUP INC. REMGVE FILTER JANUARY-DECEMBER• 1979 WHAT IS THERE ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE 1MPROVE_ FILTER MAKE Sk3RTER MAKE LONGER PACK TIGHTER M E R I T - - N 0 R E TOTAL TOTAL KING KING M 100 100 M TOTAL 120 120 M 2191 118 64 11 25 18 45 31 14 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 77 4 1 1 1 1 1 1 3.5 3.4 1.6 9.1 4.0 5.6 2.2 7.1 28 1 1 1 1 1.3 .8 5.6 2.2 3.2 3 .1 128 4 1 3 3 2 1 5.9 3.4 1.6 12.0 6.7 6.5 7.1 12 1 1 .6 2.2 3.2 56 1 1 2.6 .9 4.0 120 3 2 1 6 3 3 5.5 2.5 3.1 4.0 13.3 9.7 21.4 8 1 1 .4 2.2 3.2 16 1 1 .7 .8 1:6 1010 77 41 8 17 11 11 7 4 46.3 65.3 64.1 72.7 68.0 61.1 24.4 22.6 28.6 108 5 5 1 1 5.0 4.2 7.8 2.2 3.2 156 12 6 2 4 7.2 10.2 9.4 18.2 16.0 12 1 1 .6 t7(.vS TV4V 2.2 3.2 ~ 4EYPORT - -.KIYG KIyG 100 TOTAL M BOX/M M 73 40 22 11 10 .10 100.0 100.0 100.0 100.0 100.0 100.0 3 3 4.1 13..6 1 1 1.4 4:5 2 2 2.7 18.2 1 1 1.4 2.5 1 1 1 1 1:4 2.5 10.0 10.0 1 1 1 1 1.4 2.5 10.0 10.0 1 1 1.4 2.5 32 21 8 3 5 5 43.8 52.5 36.4 27.3 50.0 50.0 2 2 2.7 5.0 TABLE 7
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M_ E_ R I T KING 100 120 ' KIVG KING 100 KING KiVG TOTAL TOTAL KING M 100 M TOTAL 120 - M TOTAL - M BOKfM M TOTAL M BOX/M CIGARETTE BRAND SWITCHING STUDY -- JA4UARY-OECEMBERs 1979 LDRILLARD CONDUCTED BY THE DATA GROUP INC. Q. 5 WHAT IS THERE ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED 34 1.6 OTHER 91 3 1 1 1 15 • 12 3 PHYSICAL IMPROVEMENTS 4.2 2.5' 1.6 4.0 5.6 33.3 38.7 21.4 ALL OTHER 64 1 1 4 3 1 M_VTIONS 2.9 .B 5.6 9.9 9.7 7.1 .1 5.5 10.0 4 . 1 3 5.5 2.5 13.6 2 1 1 2.7 2.5 4.5 4 4 5.5 10.0 2 2 2.7 5.0 4 1 3 5.5 4.5 27.3 4 5.5 ': 7.5 4.5 TAt]LE 7
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~---------~ ------~:~^-- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. LORILLARD CONDUCTED BY THE DATA GROUP INC. 1979 '3. 6 THIVKING OF YOUR REGULAR CIGARETTES. THE ONE YOU NOW SMOKE. 8Y THE CARTON. BY THE PACK. OR EQUALLY BY THE CARTON AND PACK ? TOTAL 11869 510 261 57 134 57 100.0 100.0 100.0 100.0 100.0 100.0 CARTON 6735 272 136 24 84 28 108 66 42 56.7 53.3 52.1 42.1 62.7 49.1 68.4 78.6 57.5 PACK 3288 165 88 28 30 19 27 11 16 27.7 32.4 33.7 49.1 22.4 33.3 17.1 13.1 21.9 NE6fPORT `'- . NEYPORT - -_ - . LIGHTS - - KING KING 100 KIYG <TYG TOTAL M BOx/+1 M TOTAL H BOxEM 134 68 36 30 8 8 32.3 31.3 26.3 50.0 22.9 22.9 205 113 76 16 17 17 49.4 52.1 55.5 26.7 48.6 4A.6 0
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1~- ~_- - - - _ _ _i~ CIGARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBER. 1979 LERILLARU CONDUCTED BY THE DATA GROUP INC. 3. 7 IN WHAT TYPE OF STORE. SHOPPING OUT_LET• OR OTHER LOCATION DO BRAVD OF CIGARETTES YOU SMOKE MOST OFTEN 7 DISCOUNT STOttE DRJGSTORE GAS STATION LARGE .SJPERMARKET LI3UOR STORE - - M E P I T - - -= M 0 R E NEWPORT - _ KING 100 120 KING KING 100' TOTAL TOTAL KING N 100 M TOTAL 120 M TOTAL M BOX/M M 11869 510 261 57 134 57 158 84 . 73 415 217 137 60 35 35 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 854 59 33 12 9 5 10 4 6 49 23 20 6 3 3 7.2 11.6 12.6 21.1 6-7 8.9 6.3 4.8 8.2 11.8 10.6 14.6 10.0 8.6 8.6 591 17 5 1 7 4 5 5 20 9 6 5 2 2 5.0 3.3 1.9 1.B 5.2 7.0 3.2 6.0 4.A 4:1 4.4 8.3 5.7 J 5.7, 1161 46 24 9 5 7 17 13 4 54 29 15 9 7 7 9.8 9.0 9.2 15.8 3.7 12.3 10-.8 15.5 5.5 13.0 13.4 10:9 15.0 20.0 20.0, 991 41 24 5 5 7 8 4 4 37 . 19 9 9 6 6 8.3 8.0 9.2 8.8 3.7 12.3 5.1 4.3 5.5 8.9 8.8 6.6 15.0 17.1 17.1 4862 205 92 20 68 24 82 40 42 111 60 32 18 5 5 41.0 40.2 35.2 35.1 50.7 42.1 51.9 47.6 57.5 26.7 27.6 23.4 30.0 14.3 14.3 298 14 10 1 2 1 7 3 4 16 8 4 3 1 1 2.5 2.7 3.8 1.8 1.5 1.9 4.4 3.6 5.5 3.9 3.7 . 2.9 5.0 2.9 2.9 364 10 9 2 7 3 4 1 4 1; p 1 1 1 3.1 2.0 3.4 1.5 4.4 3:6 5.5 - 1.0' .5 '1.5 -1.7 2.9 2.9 1666 74 40 8 20 6 12 B 4 78' 40'' ' 33 : 5 5 5 14.0 14.5 15.3 14.0 14.9 10.5 7.6 9.5 5.5 18.B 19.4 24.1 8.3 14.3 14.3 251 10 4 5 1 2 2 :17 , 10 4 3 1 1 2.1 2.0 1.5 3.7 1.8 1.3 2.7 . 4:1 4.6 2.9 5.0 2.9 2.'? 110 5 4 1 R 4 2 1 .9 1.0 1.5 .7 1.9 1.8 1.5 1.7 68 2 1 1 1 i 1. 1 .6 .4 .4 .7 .6 1.4 .2 .5 13F1 6 1 1 3 1 2 2 9 4 1 1 1 1:2 1.2 .4 1.B 2.2 1.8 1.3 2.4 2.2 1.8 2.2 1:7 2.9 . 2.9
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DEGEMBER• 1979 LD4ILLAR9 C7VJU:TED BY THE DATA GROUP IVC. -~-- ----~ 0. 7 IY uHAT TYPE OF STORE. SHOPPING OUTLET. OR OTHER LOCATIDN DO YOU USUALLY.BUY.THE PRAVD OF CIGARETTES YOU S40KE MOST DFTEN ? BAR/TAVERN -------~~-- - - M E R I T - - M 0 R E ~ NEWPORT .' - KING 100 120 KI4G KIVG 100 TOTAL TOTAL KING M 100 M TOTAL 120 M TOTAL N'B03EfM M 46 .4 -. LIGHTS - - RING KIV3 TDTAL 9 9DxlM 1 2.9 NEWPORT 1 2.9 TAfILE 9
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CIGARETTE BRAND SdITCHING STUDY --. JANUARY-DECEMiIER. 1979 L©iILLARD CON~U;.TED BY THE DATA GROUP INC. a. 7A IS THAT OVER THE COUNTER OR FROM A VENDING MACNINE 7 TOTAL OVEI THE COUNTER VENDING MACHINE BOTH EQUALLY WHDLESALFR lDEALER OTHER MENTIONS NEWPORT - - M E R I T _ . - M 0 R E - r. -,NEWPO_RT - ' i - . - - LIGHTS - _ TOTAL TOTAL KING KING M 100 1_00_ M TOTAL 120 120 M KING KING TOTAL M BOX/M 100 M TOTAL KING KIYG M t30x/y 11869 510 261 57 134 57 158 84 73 415 217 137 60 35 35 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 11427 494 249 57 132 55 157 84 72 384 199 126 59 t5 35 96.3 96.9 95.4 100.0 98.5 96.5 99.4 100.0 98.6 92.5 91.7 92.0 98.3 100.0 100.0 360 13 10 1 2 27 15 11 1 3.0 2.5 3.8 .7 3.5 6.5 6.9 8.0 1.7 47 2 2 2 2 .4 .4 .8 .5 .9 30 • 1 1 1 1 1 1 .3 .2 .7 .6 1.4 .2 .5 . . s TANLE 10
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- - -----'--~-- ~ -- --- - - CIGARETTE BRAND SWITCHING STUDY -- JANUARY-O_ECEMBER. 1979 LORILLARD C3VGUCTED BY THE DATA GROUP INC. (). 9 IN ADDITION TO YOUR REGULAR BRAND. EITHER BY YOU OR SOMEONE ELSE RECENTLY? K - ~ - M E R I T - - - M 0 R E - TOTAL TOTAL KING KING M 100 100 M TOTAL 120 120 M TOTAL 11869 510 261 57 134 57 158 84 73 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ALPINE 3 M/~IM;, . ~.~. AR.nTC LIGHTS 23 3 1 MENTHOL/KING .2 .9 5.3 1.8 ARCTC LIGHTS 18 1 1 dl.'' yENTHOLt100 .2 .2 1.8 N_EJP04T -"NEUPO_RT -- - s LIGHTS -- KIVG KING 100 RIVG K I"!G TOTAL M BOX/M M, TOTAL M POXIH 415 217 137 60 35 35 100.0 100.0 100.0 100.0 100.0 100.0 1 1 .2 .5 2 2 .5 1.5 . 1 1 .2 .5 6 4 2 1.4 1.8 1.5 1 1 .2 1.7 2 B 3 4 1 2.7 1.9 1.4 2.9 1.7 2 1 .5 .5 .7 1 1.7 TABLE 11
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I CIGARETTE BRAND SYITCHING STUDY -- ,IANUARY-DECEMDERr 1979 - - L03ILLARD CONaU:TED BY THE )ATA GROUP IYC. 0. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR.TYPES EITHER BY YOU OR SOMEONE ELSE RECENTLY? (3NSN & HEDGS NM<M-FLTR/KG i3NSN & HEDGS M/!1-rLTRfKG CAMEL NM/FILTER CAwEL NMIFILTER/DX CAMEL NM/NO FILTER CAMEL LIGHTS__ NON-MENTHOL HAVE BEEN PURCHASED FOR YOUR USEs -- M E R I T --- M 0 R E - KING 100 120 TOTAL TOTAL KING M 100 M TOTAL _ 120 M 2 • 4 r 96 .H 73 1 1 .6 .2 .4 80 11 9 2 1 1 .7 2.2 3.4 1.5 .6 1.2 16 1 1 .1 .2 .7 27 6 5 1 .2 1.2 1.9 1.ti 16 1 1 .1 .2 1.8 37 6 2 4 1 1 .3 1.2 .8 3.0 .6 1.2 19 .2 . NEWPORT ; - NEWPORT - - - - LIGHTS - KING KIVG 100 fING <IWG TOTAL ' 9 BOX/M M TOTAL M 9DR[M 2 1 .5 .5 1 1 2.r+ 2.9 TAnLE 11
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a ---..~-:~ -j ~ --__---- _---- --~_ CIGARETTE BRAND S4ITCHING STUDY -- JANUARY-DECEMBER• 1979 L3RILLARD CONDUCTED BY THE DATA GROUP INC. e. 9 IN ADDITION TO YOUR REGULAR BRAND• WHAT OTHER BRANDS OR EITHER BY YOU OR SOMEONE ELSE RECENTLY? - - - M E R I T KING TOTAL TOTAL KING M CHESTERFIELD 2 NM/100MM . CHESTERFIELD 5 NM/N FLTR/70 * CHESTERFIELD 12 NM/N FLTF:/KG .1 CHESTERFIELD 1 "1/rLTR/KItIG * DECADE 9 1 1 NM/<ING .1 .2 .4 TYPES HAVE BEEN PURCHASED FOR YOUR USF,* NfYROR i - - - - M 0 R E - - - 4EWPORT - - -- . - LIGHTS - 100 120_ , KING KING 100 KING KING 100 M TOTAL 120 M' TOTAL : M. B03t/M M TOTAL M P.OX/M TABLF 11 1
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L ---~-- - -.-- ~' CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1_979 LORILLARD CONDUCTED BY THE DATA GROUP INC. ,]. 9 IN ADDITION TO YOUR REGULAR BRANDr WHAT OTHER BRANDS OR TYPES HAVE BEEV PURCHASED FOR YOUR USE. fITNER 3Y YOU no SOMEONE E SE RECENTLY~ KING 100 120 ` KING_ KIVG 100 <IVG EING TOTAL TOTAL KING M 100 M TOTAL 120 M TOTAL M BOXfM M TOTAL M ?JOx/M FVE LIGHTS 3 1 1 MEVTr1GL/100 * .2 1.8 IC=BERG M/100MM KE4T NM/90X KEVT NM/KING .6 KENT '15 NM/100MM .1 KENT M/100MM - M E R I T - - - - M 0 R E - VEWPORT - - - - LIGHTS - .- 1 * R .1 45 6 4 1 1 .4 1.2 1.5 1.8 .7 .1 GOLCN LIGHTS 40 1 1 NM/KING .3 .2 .7 2 3.5 1 .7 2 .5 NEJPORT TABLE 11 .2 .7 2 .5 .5 1 .7 1 1 6 • 1 4 .6 1.2 1 .4 .5 2.9 1 1.4
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LL ~ ~`~ _ ------_ CIGARETTE BRAND SWITCHING STU)Y -- JANUARY-DECEM3ER• 1979 L03ILLARO CDYDUCTED BY THE DATA GROUP INC. J+ 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT EITHER BY YOU OR SOMEONE ELSE RECENTLY? OTHER BRANDS M E R I T - - - KING 100 TOTAL TOTAL KING M 100 M KOOL 195 8 2 MfKIN; 1.6 1.5 B KODL 52 1 M/10©MM .4 .2 KOOL M/N3 FILTER S . KOOL M/MILDS/KING 67 3 1 .6 .6 .4 KOOL 37 4 2 SPR LITE/KG .3 :9 .8 .4 OR TYPES -. M 0 R E TOTAL 120 HAVE BEEN PURCHASED FOR NEWPORT - NEWPORT - - _ - LI_3HTS . - 120 " KI.UG KING 100 KING KIV~ M TOTAL ' M BOX/M M TOTAL M FOXIM 2 1 2 1 1 27. 17 4 5 3.5 .7 3.5 .6 1.4 6:5 7.8 2.9 8.3 1 3 1 2 2 2 1.8 1.9 1.2 2.7 .5 3.3 2 1 1 7 6 1 3 f 3 3.5 .6 1.4 1.7 2.8 .7 8.6 8.6 , 2 2 1 i 1 1 3.5 .5 .5 .7 2.° 2.9 1 1 2 1 1 E 1.2 .5 .5 :7 YOUR USE. Ta6LE 11
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fi- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBER. 1979 LORILLARD COYDUCTEO BY THE DATA GROUP INC. 0. 9 IN ADDITION TO YOUR REGULAR BRANO• WHAT OTHER BRANDS EITr1ER 9Y YOU OR SOMEONE ELSE RECE4TLY? OR TYPES HAVE BEEN PURCHASED FOR - M E R I T - _- M 0 R E - TOTAL TOTAL KING K1yG M 100 100 M TOTAL 120 120 y 2 r 1 ~ 1 . 27 .2 1 4 . 169 10 9 1 1 1 1.4 2.0 3.4 .7 .6 1.4 224 9 8 1 1.9 1.8 3.1 .7 13 .1 31 .3 80 4 2 1 1 1 i .7 .8 .8 .7 1.8 .6 1.2 ' 24 .2 139 12 10 2 1.2 2.4 3.11 1.5 NENpORT -. TOTAL - NEWPORT - lfIWG KING M AOX/M 100 M _ _ TOTAL LIGHTS xiYG M - - SIVG 90xlM 1 .2 .7 7 1 4 1 1 1 1.7 .5 2.9 1.7 2.9 2.9 3 3 .7 1.4 YOUR USE. 1 1 2.9 2.9
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~---------_- ~~___-~..-~~_ CIGARETTE BRAND S4ITCHING STUDY -- JANUARY-.DECEMBER, 1979 LD3IL:ARD CDY)UCTED BY THE DATA GROUP IVC, -It - - - - - - - - - - - -- - - P-UR:HASED FOR 1. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR TYPES HAVE BEEN EITHER BY YOU OR SOMEONE ELSE RECENTLY? YOUR USE, - - M E R I T - -_ - .. M 0 R E, - - - NEWPORT - TOTAL TOTAL KING KINS N 100_ 100 M TOTAL 120 K1VG KIVG 100 120 M TOTAL M BOXfM M MARLBORO 12 2 MfLIGHTSlKG .1 .4 . MARLBORO 77 3 2 1 LITES/100/NM .6 .5 .8 .7 MAX 8 2 2 N9/120MM .1 1.3 2,4 MAX 4 1 1 Mf120MM ~ .6 1.2 MERIT 126 4 2 2 NMEKING 1.1 .5 3.3 1.5 7 5 2 1.7 2.3 1.5 NfWPORT - - LISHTS - KING KIV; TOTAL M yDXfM 1 .6 1 1.4 3 3 .7 1.4 1 1 1 1 1.7 2.G 2.9 1 1 1 . .7 2.9 2.9 i 1 1 .7 2.9 2.9 Th!?Lf 11
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-- ' - -_____ _ _ =---- ------- - n ---- - CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD COUDUCTED BY THE DATA GROUP INC. 0. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS EITHER BY YOU OR SOMEONE ELSE RECENTLY? OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. NEWpORT NEWPORT LIGHTS/KG/M NOW NM/KING/eDX ND W M/(I"1G/bOX OL) GOLD NMfPDX OLD GOLD NM/FLTR/KING OLD GOLD NMEFLTR/100 OLD GOLD LIGHTS/KG/NM PALL MALL V4/4 FLT4/KG PALL MALL LGrITS/NM/100 PARLIAMENT LGbTS/NM/BX - M E R I T - - M_ 0 R E_ .. - a NEWPORT - -. . - LIGHTS _ TOTAL TOTAL KING KING M 100 100 120 M TOTAL 120 M TOTAL KING M KING POX/M 100 <IVG 4ING M TOTAL M BDX/M 26 3 2 1 10 , 4 4 1 .2 .6 .8 1.F1 2.4 1.8 2,9 1.7 21 .2 19 2 1 1 2 1 1 .2 .4 1.8 1.8 .5 .5 1.7 I * 14 .i 2 * 91 1 1 2 2 .H .2 .7 1.3 2.4 17 .1 9 2 2 .1 .4 1.5 23 3 1 1 1 .2 .6 .4 1.8 .7 TAF3LF 11
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I CIGARETTE BRAND SWITCHING STUDY -- JAyUARY-DEC_EMBERs 1979 LDRILLARD C9VDUCTED BY THE DATA GROUP INC. 0. 9 IN ADDITION TO YOUR REGULAR BRANO. WHAT OTHER BRANDS EITHER BY YOU OR SOMEONE ELSE RECENTLY? OR TYPES HAVE BEEN PURCMASED FOR -- r M E R I T --- _ M 0 R€ - KING 100 120 TOTAL TOTAL KING M 100 M TOTAL 120 M PARLIAMEhT 16 LSHTSlNMIKG .1 YOUR --~~------- USE 9 TABLE 11
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I CIGARETTE BRAND SNITCHING STUDY -- JANUARY-DECEMBERs 1979 - LORILLARO CONGUCTED BY THE DATA GROUP INC. -- J. 9 IN ADDITION TO YOUR REGULAR BRAND• WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR EITr/ER BY YOU OR SOMEONE ELSE RECENTLY? RICH LIGHTS NM/KING RICH LIGHTS NHl10D SALEM Mf90X SALEM ME(IhG SALEM M/100hM r - M E R I T IN - ... -. - 100 M 0 R E - 120 TOTAL TOTAL KING K G M 100 M'TOTAL 120 '1 5 . 6 1 1 .1 .2 .4 15 1 .1 .2 .4 189 4 2 2 3 2 1 1.6 .8 .8 3.5 1.9 2.4 1.4 79 1 1 1 1 .7 .2 .7 .6 1.2 115 3 2 1 1 1 1.0 .6 .8 1.8 .6 1.4 102 7 2 2 3 1 1 .9 1.4 .8 1.5 5.3 .6 1.2 9 1 1 .1 .2 .7 6 .1 6 .1 .1 2 t 7 1 i .1 .6 1.2 - NEYPORT - KING KING TOTAL M BOXEM YOUR USE+ NEJpORT r LIGHTS - - 100 iIVG (IVG M TOTAL M :IDX/M 3 .7 2.2 I- 32 22 8 2 1 1 7.7 10.1 5.8 3.3 2.9 2.9, 15 4 4 7 3.6 1.8 2.9 11.7 6 4 2 5 5 1.4 1.8 1.5 14:3 14.3 3 . 5.0 .2 .5
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- M E R I T - - M 0 R E - - - NE4PORT - KING 100 120 KING KING TOTAL TOTAL KING M 100 M TOTAL 120 M TOTAL M BOXlM TAREYTON 9 3 3 NMfLITES/KG .1 .6 1.1 TAREYTON 9 1 1 LITESf100fNM .1 .2 .7 CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERe 1979 LORILLARD CDV7UCTED BY THE DATA GROUP INC. _ _..._ - - - --`'-~-- _-- __ - 0. 9 IN ADDITION TO YOUR REGULAR BRAND• WHAT 0TH_ER_ BRANDS OR TYPES HAVE BEEN PURCNASE6 FOR EITHER BY YOU OR SOMEONE ELSE RECENTLY? 1 1 .6 1.4 3 2 1 1.9 2.4 1.4 .2 . YOUR USE. 100 M NEWPORT - - LIGHTS . -. ~ I N G KINS T9TAL M f30XfM rl~ TABLE 11
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53 .4 .2 # 7 2 .4 2 .8 8 1 1 1 1 1 1 .1 .2 1.8 .6 1.4 .2 .5 E=-----~--~----=-- --------- CIGARETTE BRAND SWITCHING STUDY --. JANUARY-DECEMBER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. D. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR -T-YPES_ HAVE BEEN PURCHASED_ FOR YOUR USE_e EITHER 3Y YOU OR SOMEONE ELSE RECENTLY? - - M E R I T - - - - M 0 R E. - - NEWPORT - KING 100 120 KING KING - TOTAL TOTAL KING M 100 M TOTAL 120 4 TOTAL M HDX/m VANTAGE 40 6 M/<TNG .3 1.2 3 1 2 1 1 3 1 2 1.1 1.8 3.5 .6 1.4 .7 .5 1.5 VANTAGE 45 3 2 1 2 1 1 NMfi00MM .4 .6 .8 .7 1.3 1.2 1.4 WINSTON 126 10 7 1 2 1 1 1 1 NylLIGHTSEKG 1.1 2.0 2.7 1.8 1.5 ' .6 1.2 2.9 2.9 3 3 .7 1.4 2064 74 38 5 17 14 20 11 9 121 66 40 16 6 6 17.4 14.5 14.6 8.8 12.7 24.6 12.7 13.1 12.3 29.2 30.4 29.2 26.7 17.1 17.1 4ING BDX/M TAELE 11
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CIGARETTE BRAND SYITCHING STUDY -- JANUARY-DECEMBERs 1979 LORILLARD CONDUCTEp BY THE DATA GROUP INC. G. 9 IN ADDITION TO YOUR REGULAR 9RAND. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FDR YOUR USE. EITHER BY YOU OR SOMEONE ELSE RECENTLY? TOTAL LO-FI NON-.MENTHOL TOTAL LO-FI M7-4THOL TOTAL LOW TAR TOTAL VERY LOW TAR TOTAL ULTRA L0W TAR TOTAL 120'S TOTAL STRAIGHTS . OTHER DO_NIT KNOW +10_NE - - - M E R I T - - -. - M 0 R E. _ - NEYPORT - KING 100 120 KING KING TOTAL TOTAL KING M 100 M TOTAL 120 M TOTAL M BQkIM 100 M NFdPORT ' LIGHTS + KING SI'!G TOTAL M 9DX /.y 1303 50 32 1 16 1 9 9 1 33 1A 12 3 2 2 11.0 9.9 12.3 1.8 11.9 1.8 5.7 9.5 1.4 8.0 8.3 8.9 5.0 5.7 5.7 817 27 7 5 ? 13 11 3 B 93 49 30 14 4 4 6.9 5.3 2.7 8.8 1.5 22.8 7.0 3.6 11.0 22.4 22.6 21.9 23.3 11.4 11.4 1066 82 47 7 20 9 6 4 2 39 21 12 6 Q 9 9.0 16.1 18.0 12.3 14.9 14.0 3.8 4.8 2.7 9.4 9.7 8.8 10.0 25.7 25.7 746 64 33 13 14 5 7 4 3 19 8 11 1 1 6.3 12.5 12.6 22.8 10.4 8.9 4.4 4.8 4.1 4.6 3.7 8.0 2.9 2..y 329 31 14 9 6 2 2 1 1 3 2 1 1 1 2.8 6.1 5.4 15.8 4.5 3.5 1.3 1.2 1.4 .7 .9 1.7 2.9 2.9 119 4 1 2 1 5 4 1 3 3 1.0 .8 1.8 1.5 1.9 3.2 4.8 1:4 .7 1.4 200 2 1 1 2 2 2 2 1.7 .4 .4 .7 1.3 2.4 .5 1.5 88 4 1 1 1 1 5 . 3 2 1 1 .7 .8 .4 1.8 .7 1.8 1.2 1.4 1.5 2.9 2:9 148 5 2 1 2 2 i 1 3 2 1' 1 1 1.2 1.0 .8 1.8 1.5 1.3 1.2 1.4 .7 1.5 1.7 2.9 2.9 7560 2,91 145 29 77 39 116 60 56 238 125 78 36 1R 18 63.7 55.1 55.6 50.9 57.5 52.6 73:4 71.4 76.7 57.3 57.6 56.9 60.0 51.4 51.4 -~--~---- TASLE 11 . I
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CIGARETTE BRA,yD SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LOaILLARD CONDUCTED BY THE DATA GROUP INC. C. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. lOB uHAT BRA'1D OR BRANDS OF CIGARETTES DID YOU SMDKE ? T4tLE 12 NEWPORT TOTAL SMOKED FREE SAMPLES ( yET) ALaINE MfKI'+G ARCTC LiGHTS MENTHOLfKING ARCTC LIGHTS MENTHOL/100 c7ELAIR MfKIVa BELAIR R1l100MM BNSN & HEDG_S NMf100MM FiNSV 4 HEDGS NM/100MMf6OX M E R I I - - - M_ 0 R E - -_ -`NEyPORT - LIGHTS - - TOTAL TOTAL KING KING M 100' 100 M TOTAL 120 120 M TOTAL KING , 9 KING E30XfM 100 M TOTAL 4ING KIYG M 80X/M 12007 510 261 57 134 57 158 84 73 415 217 137 60 35 35 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 - 1487 73 34 8 21 10 19 13 6 78 27 41 9 6 6 12.4 14.3 13.0 14.0 15.7 17.5 12.0 15.5 9.2 18.B 12.4 29.9 15.0 17.1 17.1 1 52 3 2 1 5 2 1 2 1 1 .4 • .6 3.5 1.8 1.2 .9 .7 3.3 2.'3 2.9 35 2 1 4 ,, 1 2 .3 .4 1.8 1.0 ..5 3.3 1 0 . 5 . 1 1 :2 1.8 I 7 1 1 . 1 1 .1 .2 .7 .6 1.2 2 .5
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- --------- ------------ ---------- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DEGEMBER. 1979 LORILLARD CDNGUCTED BY THE DATA GROUP INC. 0. 1DA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 9. lOB WIAT BRAND OR BRANDS JF CIGARETTES DID YOU SMOKE ? - - M E R I T G - - 0 KIN TOTAL TOTAL aING M 100 1 0 M TOTAL 9NSV B rIEDGS 4 NM/M-FLTR/KG . CAMEL 12 NN/FILTER .1 CAMEL 6 NM/FILTEF/BX * CAMEL NM/NJ FILTER . CAMEL LIGHTS 77 2 1 1 yOy-MENTH]L .6 .4 .7 1.9 NEWPORT M 0 R E - - YEUPO_RT - - - - LIGHTS - _ 120 120 4 TOTAL KIWG 4 KING BE1X/M 100 . M KIVG TOTAL M tING BOX/N 1 1 :2 .7 3 2 1 .7 .9 .7 1 1 1 1.4 .2 .7 2 1 1 .5 .7 1.7 1 1 2.9 2.9 TA i;l.F 1 2
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^ CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LDRILLARD CO'uDUCTED BY THE DATA GROUP INC. 0. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 109 WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? NF.WPORT --- M E R I T--- - M 0 R E - - - NEWPORT - - - LIGHTs - - KING 100 120 KING KING 100 KING KING TOTAL TOTAL KING M 100 M TOTAL 120 M TOTAL M 80M1M M TOTAL M ROx/N DECADE 1 !il<ING . DECADE 1 NM[100 . DORAL 25 2 2 N!IlKING .2 .4 1:5 DORAL 12 M/KI11G .1 .2 .7 D©RAL II 16 1 1 1 1 KIMGlNM .1 . , f 1.8 .6 1.2 . .7 DORAL II 11 1 1 KINK/M .1 .2 1.8 EVE 2 NMf100MM * .2 , .5 3 1 2 .7 .5 1.5 TA9LE 12
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~ J ~::~`-~~--- --~--~------~~_-_ _~~_- ----- CIGAkETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. a. 1UA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 10R WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? - M E R I T --- _ M D R E ' - TOTAL TOTAL KING K1NG M 100 100 M TOTAL 120 120 4 GOLDN LICHTS 13 NlSING .1 GOLDN LIGHTS 21 1 1 NMf10DMM .2 .6 1.2 GOLDN LIGH_TS 7 t!f100MM .1 KE1JT 1 11 75 3 3 1 1 NM/KING .6 .5 2.2 .6 1.4 KOOL 1 MlBOX . KOOL 7 1 1 MfKIA'G .1 .2 1.8 KEJPORT - V KI TOTAL.- M EYPO_RT NG KI BOX - NG /M - 100. M. . - TOTAL LIGHTS KIVG m - - 4I"JG 3DXfM 1 .2 .7 .5 .5 . TAf;LE 12
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 ~ LORILLARD CDY7U:TE0 BY THE DATA GROUP INC. TABLE 12 01 t 4. i0A HAVE YOU SMOKED A.NY FREE SAMPLES OF CIGARETTES RECENTLY? - . 1p8 WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? --- M E R I T --- - KING 100 TOTAL TOTAL KING M 100 M TOTAL L & M-NM/100 4 LONG LITES . LARK NM/KIVG LARK 1 NM/100MM * LARK LIGHTS 2 N4/KIVG * MARLBORO 11 Nr/y0x .1 .6 MA4L9OR0 5 N4/SING + MARLBORO 3 1 M/30X ~ .2 .7 MAiL60R0 NM/103MMlBOX MARLBORO 13 NM/LIGHTS/KG .1 MA4LEOR0 4 M/LIG-ITS/KG MARLeORo r 15 LITES/100/N"1 .1 NEWPORT M 0 R E ._ s NEYPORT - - - LIuHTS - 120 ; KIYG KING 100 (ING KIVG 120 , M TOfAL M BDX/M M TOTAL M 30.XlM .2 I .2 .5 .7
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. 0. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 106 WHAT BRAND OR BRANDS DF CIGARETTES DID YOU SMOKE ? - - M E R I T - - - r. M 0 R E_ ` KING 100 120 TOTAL TOTAL KING M 100 M TOTAL 120 M MERIT 69 3 3 1 1 NM/KING .6 .6 1.1 .b 1.2 MERIT 43 MlSI'JG .4 MERiT 16 NM/1DDMM .1 MERIT 14 M1100MM .1 MORE 11 1 NM/120MM .1 .2 . MDRE 13 Mf120MM .1 - - - - - - _ - NEYPORT - NEWPORT - - - - LIGHTS - - - KING KING 100' KING 4ING 9 BOx/M M, TOTAL M BOX<4 3 1.4 1 2 1 .4 .5 . 1 .5 3 2.2 1 1 2.~ 3.') f T4f;lF 12
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----~--~_---- ------ ~__ _ ~:r CIGARETTE BRAND SWITCHING STUDY -- JAVUARY-DECEMBER• 19a4 LOiILLARD CDNDUCTED BY THE DATA GROUP IYC. D. 1DA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? - 3. iDB WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? PARLIAMENT LGHTS/NM/KG oARLIAMENT LGHTS/Nr/10UMM ' - M E R I T M 0 R E - r~ NENPORT =- - - KI G . - 120 KING KING 100 0 TOTAL TOTAL N KING M 1 0 100 M TOTAL 120 M TOTAL, M BOX/M M 1 ~ 1 . 3 . 1 . 1 * .2 .7 4 . 1 : 2 2 . 4 16 2 2 .1 .4 .8 NE~PORT -- LIGHTS -- KING KING TDTAL M HOX/M E iA:~LF 12
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REAL M/KING RICH LIGHTS ,NM/KING RIEH LIGHTS NME10J SALEM -m/acx SALEM M/<ING 4 f I :2 22 2 2 .2 .4 .8 37 2 32 2 .3 .4 . . 1 . 4 . -~---- -r~_ -'~- - _ CIGARETTE BRAND SWITCHING STUDY == JANUARY-DECEMBER, 1979 LORILLARD CONGUCTED BY THE DATA GROUP INC. J. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 108 WHAT BRAND OR BRANDS DF CIGARETTES DID YOU SMOKE ? - ~ M E R I T - - M 0 R E - - - NEWPORT -. KING 100_ 140 KING KING TOTAL TOTAL KING M 100 M TOTAL 120 ' M. TOTAL" M BOx/M 7 .1 18 1 .1 .2 . .1 I 1 1 .2 .7 4 1 3 1.0 .5 2.2 NU?ORT . LIGHTS ' - 100 ' KIYG KINB M, TOTAL M 9Dx/M .6 1.2 1 .7 1 1 2 .7 1.8 1.3 2 .7 .5 1.5 1 1 3 1 . 1- 1 1.2 1.4 .7 .5 -".7 ' 1.7 1 1 1 .2 1.7
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u, CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. 0. iDA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 105 WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMO{E ? TAaEYTON ryM/LITESLKG NEWPORT - - - M E R I T - - - - M 0 R E - - .^-- NEWPORT - - - - LIGHTS - - KING 100 , 120 KING KING 100 KI4G KING TOTAL TOTAL KING M 100 M TOTAL 120 M TOTAL `'I BOX<N M TOTAL M DOXl,y 3 • TAffLE 12
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~__(-1% --- k ~ - -----1 - -- _ -- € ~~- --- ._._-=-"--------__._-I -____-- CI3ARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LOftILLARD GONUUCTED BY THE DATA GROUP INC. . 1UA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? . 109 WHAT BRAND OR BkANOS OF CIGARETTES DID YOU SMOKE ? M E R I T - - - - M 0 R E_ KING 100 TOTAL TOTAL KING M 100 M TOTAL 120 t 120 N. NEW20RT - NEWPORT - - - - LIGHTS KING. KING 100 KING 41tJG TOTAL - M BOX/M M. TOTAL M bOx/M VI:EROY 33 1 1 1 1 NM/X !fILDfKG .3 .2 .4 .2 _ 1.7 VIRGINIA SLM 13 1 1 NN/100NM .1 .2 .H .2 .5 .2,' .7 1 1.2 2 3 1 2 1 1 2.4 .7 .5 1.5 2.9 2:9 B 2 5 1 1.9 .9 3.6 : 1.7 -TOTAL 303 12 4 6 2 4 2 2 19 5 11 3 LOW TAR 2.5 2.4 1.5 4.5 3.5 2.5 2.4 2.7 4.6 2.3 860 5.0 TAi~Lk: 12
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CIGARETTE BRAND SYITCHING STU)Y -- JANUARY-DECEMBER. 1979 LOIILLARD COVDUCTED BY THE DATA GROUP INC. Q. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 9. 105 WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMDKE ? TOTAL YERY_ LOJ TAR TOTAL ULTRA L0.1 TAR NEYPORT - - M E R I T - - - M 0 R E - - - NEWPORT -, - . _ LIGHTS - KING 100 120 KING KING 100 <ING KINS TOTAL TOTAL KING M 100' M TOTAL 120 M TOTAL` M EIOX<M M TDTAL +1 FiOX/M 468 21 7 4 6 3 3.9 4.1 2.7 7.0 4.5 5.3 271 17 7 2 6 2 2.3 3.3 2.7 3.5 4.5 3.5 TOTAL 1200S 37 .3 TOTAL STRAIGHTS 5 . 70 3 1 2 .6 .6 .4 1.5 266 15 11 2 2 2,2 2.9 4.2 1.5 3.5 10520 437 228 49 113 48 87.6 85.7 87.4 86.0 84.3 84.2 7 5 2 31. 11 13 6 1 1 4.4 6.0 2.7 7.5 5.1 9.5 10.0 2.4 2.9 4 1 3 12 4 7 2 3 3 2.5 1.2 4.1 2.9 1.8 5.1 3.3 8.6 8.6 2 1 .5 . .7 i 6 6 9 4 4 1 1 1 3.8 7.1 2.2 1.8 2.9 1.7 2.9 2.9 138 71 67 337 190 96 . 51 28 28 87.3 84.5 91.8 81.2 87.6 70.1 85.0 80.0 80.0 TABLE 12
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LI 3lP.V! • Z` Z•I 9• ti•Z 6'd 0•0T £'L T b'L T 1 9 01 91 :' 0•00I 0•00I 0•OOT 0•00T 0•00T 5£ S£ 09 L£T LIa W/xOp W JNIN 9RIH - 180dfl3N •T `T s T` ST b ' T• 9P+IYIW atv1 3e 00Tr1c,Illt3a S1H^Il J13tl6' 9NIH1l0H1N3i+ T I Z 9T S1H9Il 313?1V L•L fi`9T 9•ZZ F'OZ 5•0T yiL 0•L b•£ L•5 h'9 OhVt1k! b03 N0dR07 Z2 Z1 6T a £ 9 0T 6 6 6Z R00T 03633038 . ~ 0•00T 0'00T 0`00•T 0•00T 0'00T U•00T 0`00T 0•00T 0•00T 0'00T ST4 i'L fi8 991 L5 rFi L5 192 OTS L00Zi 1V101 1V101 W 0aT 1tl101 W 00I W 9NI31 1V101 1V10i OyT OOT JNI)I 3 8 0 W - - - - 1 I M 3 W = _- i, SNOd(107 H1I/1 3SVHJMfId POk 010 SONtl88 2i0 ONVaB 1VH11 (:TT •t) tA31N3338 S3113?lVOIO NO 1Nf10J5I0 V a0j SNOdh00 ANY Q3H33038 f10A 3AVH vEI •U i •3NI dn9a9 V1ti0 3H1 A9 0313nCnGJ U21VllIaCl 6L61 't136W3J30-AHVIIAVf` == AOOtS JNIHJ1IMS ONVa9 3113bV9I3 i -- - -----,~-- ---~~---, --_~- ------_~____-~.~
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t -r----- --'~- ~ CIGARETTE BRAND SWITCHING STUJY -- JAVUARY-D_ECEMBERs 1979 - - - L03ILLARD CDVJUCTED BY THE DATA GROUP INC. 0. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? Q. 119 WHAT bRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? - - - M E R I T - - - TOTAL TOTAL KING KING 100 M 100 M TOTAL CARLTON '1E VTHOLf100 2 a CHESTERFIELD NM/N FLTB<KG 2 r DECADE 6 1 1 NMfSIVG * .2 .4 DE:ADE 7 M/KIN:i .1 OORAL 8 N4/RIVG .1 DORAL - 9 MIKIVG .1 DORAL II KINS/NM 16 i DORAL II 7 KIN</M .1 ICEBERG 1 1 1 M<100MM * .2 1.8 --------'~-- 100 M M 0 R_ E - = N€YPORT - 120 KIVG KING 120 M TOTAL. M. BOX/M I .6 1.2 r NEWPORT - LI3HTS - K_ING KING TOTAL M BOXIM TAPLE 13
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CI;ARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMHER. 1979 LORILLAPO CONDUCTED BY THE DATA GROUP INC. - 0. 114 HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES d. 11H WHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? M E R I T - - KING 100 TOTAL TOTAL KING M 100 M TOTAL 12 1 1 .1 .2 1..8 26 .2 12 .1 61 3 1 1 .5 .6 .4 1.8 . 1 4 5 1 . .6 R 6 . 1 RECENTLY? M 0 R E - NEWPBRfi - 12Q ' -KING KING 120 M TOTAL .. M BOX/M TAF.LE 13
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-(lm~\ --=- i ~-- ----~_~ ~_.~- -'~--------r~ CIGARETTE BRAND SHITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. 4. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? 0. 11B WHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? - - - M__ E R I T - ~ - TOTAL TOTAL KING KING M 100 100 M TOTAL L B M-.NH/KG FLAVCR LITES . L & M-NM/100 22 2 2 LONG LITES .2 .4 1.5 LARK 4 NM/KING + LU'KY STRIKE NM/NO FILTER MARLBORO_ 4 NM/3CiX . MARLFORO NM/KiNG i + .7 M 0 R E - 120 120 M - - NEWPORT - KING KING TOTAL M BOX/M 100 M NEdPORT - - LIGHTS - KING KING TOTAL M BOX/M i TA'LF. 13
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-~----_ _-~--- CIGARETTE. BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD COyDUCTED BY THE DATA GROUP INC. JLI J, lIA HAVE YOU REDEEMEC ANY COUPDyS FOR A DISCOUNT ON CIGARETTES RECENTLY? 0. 113 WHAT BRAND OR BRANDS 010 YJU PURCHASE WITH COUPONS ? MERiT NM/iDOMM MERIT M/100MM MORE N4/120MM MORE M/120MM NEWPORT M/30X NE4PCRT M/<ING kENPORT - - M E R I T - - - - M 0 R E - ~_ NEWPORT - - . - LIGHTS .. - IVG G KI 00 K I N G KI KIN_G TOTAL TOTAL KING M 100 1_00_ M TOTAL 120 120 M TOTA[-_ K H N BUX/M 1 M T9TAL tiG H B]X/y 4 2 R .4 1.5 4 2 2 * .4 3.5 22 13 13 .2 8.2 15.5 14 10 1 9 .1 6.3 1.2 12.3 4 4 1.0 2.9 7 13 13 .1 3.1 5.0 3 3 1 1 i . 7 5.0 2.9 2.9 10 i 1 4 4 1 1 .1 .2 1.8 1.0 2.9 , 2.9 2.9 11 1 .1 .2 7 .1 . . ro*) .._1_._ _ TAGLE 13
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~ S 1`- i1~t_ ~- CIGAIkE-TTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLA30 CON3UCTED BY THE JATA GROUP IVC. 0. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? 0. 110 WHAT BRAND OR BRAYDS DID YOU PURCHASE WITH COUPONS ? -- M E R I T --- - M 0 R E KING_ TOTAL TOTAL KING M 100 100 M TOTAL 120 PALL MALL 1 'IM/KING * PALL MALL NM/N FLTR/KG 5 R PALL MALL 2 NM/1G0MM * PALL MALL 1 1 1 LGHTS/YM/100 + .2 .7 PARLIAMENT 2 LGHTS/NM/100MM + 120 M - i i TAE;LE 13
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I j ~------=---~.-,-------_~=--___r~,-.~_ - -- - CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 LORILLARD COVDUCTED BY THE DATA GROUP INC. 4. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? 3. 119 WHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? - - - M E R I T - - - M 0 R E KING 100__ 120 TOTAL TOTAL KING M 100 M TOTAL 120 M RI:H LIGHTS NM/100 SALEM M/BOX 7 .1 31 .3 31 .3 64 .5 .2 SALEM-M/100 64 1 1 2 1 1 LONG LIGHTS .5 .2 1.8 .5 .5 1.7 TALL 1 NMF120MM + . 1 .7 1 .7 1 NEWPORT NEWPORT - - - - LISHTS - KING KING 100 KING KIN3 TGTAi.` M BOX/M M TOTAL M BDX/4 TA5LE 13
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~ - ~~-_- - ~- -- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEME3ER. 1979 LORILLARD CO)IDUCTED BY THE DATA GROUP INC. - ~'- ! ---- ----- 0. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? W. 11D yHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? - - M E R I T TOTAL TOTAL KING KING M TBUF 16 1 NM/KING .1 .2 TRUE 8 M/E1NG .1 TRUE 10 NM/100MM .1 ME 8 k/100MM .1 VAVTAGE 51 3 NM/KING .4 .5 VANTAGE 19 M/KI%lG .2 - - - -. M_ 0 R E NEYPORT - - 100 120 KING KIVG 100 100 M TOTAL 120 M TOTAL M BOX/M M .6 1.2 ~NEW?ORT - LI3HTS - KING SIyG TOTAL M 30X/M TAc+LE 13
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- --- -~----- CIGARETTF BRAND SJITCHING STUDY -- JANUARY-DECEMBER. 1979 L04ILLARD COVDUCTED BY THE DATA GROUP INC. ~ 3. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? D. 113 WHAT BRAND OR BRANDS )ID YOU PURCHASE WITH COUPONS ? WINSTON NML100M'M WINSTON a/iG0"H WINSTON NM/LICHTB/KG ~iINSTON NM/LIGHT/100 TOTAL LO-FI TOTAL LO-FI NDN-MENTHOL NENPORT --- M E R I T I - - - 1 - M 0 R E - 12 NEWPORT - KI4G KIyG - 100 _. -. LIGHTS - - <IN ~ KIY: TOTAL TOTAL NG K KING M 00 100 M TOTAL 120 0 M TOTAL h BOX/M M TDTAL : M B03t/H 12 1 1 .. 1 . 6 4 1.4 I * 36 I .3 s' 36 1 1 2 2 .3 .4 .7 1.3 2.7 187 2 2 23 13 5 4 1 1 1.6 1.3 2.7 5.5 6.0 3.6 6.7 2.9 2.9 97 1 1 1 1 .H .6 1.4 .2 1.7 TAbLE 13
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tx:~ i -(P"\ - - - _ -- ._._ _ _. i CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD COhDUCTED BY THE DATA GROUP INC. 0. 114 HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES Q. 11B WHAT BRAND OP. BRANDS DID YOU PURCHASE WITH COUPONS ? - M E R I T - M 0 R E TOTAL TOTAL KING KING M 100 100 M TOTAL 120 30U'T KNOW 49 3 2 .4 .6 1.i 1.3 NOT REDEEMED 11000 481 253 53 124 51 126 65 CDUPON 91.6 94.3 96.9 93.0 92.5 89_5 79.7 77.4 (. c PERCENT LESS THAN .05) RECENTLY? - 120 +1 TOTAL 2 2.7 NEWPORT * REwPORT - - - - LIGHTS - - KING K1VG 100 KIyG <ING M HOxIM M ToTtL M BOXfN 61 3R2 201' 12T 54 34 34 83.6 92.0 92.6 92.7 90.0 97.1 97.1 i r -~-,, TA-"LE 13
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- - ----- -= -- ------ - ---------- _ ~. ~ ~---- ~'= '---- ~-~ -- - CIGARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBERs 1979 LORILLARD C9VDUCTEO BY THE DATA GROUP INC. 0. 12A IF YOU WENT TO BUY YOUR REGULAR CIGARETTES AND THE WIAT WOULD YOU BE LIKELY TO DO ? STORE WAS TEMPORARILY NEWPORT - ,- M E R I T - - - - H 0 R E - NEWPORT - - - - LIGHTS - - KING 100 120 KING KING 100 KING KING TOTAL TOTAL KING _ M 100 M TOTAL 120 M TOTAL M BOX/M M TOTAL M ?9X/M TOTAL_ 11869 510 261 57 134 57 158 84 73 415 217 137 60 35 35 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 10D.0 100.0 100.0 i00.0 100.0 [3UY ANOTHER •3317 174 97 21 41 15 38 19 18 93 62 27 4 9 9 ERAVU 27.9 34.1 37.2 36.9 30.6 26.3 24.1 22.6 24.7 22.4 28.6 19.7 6.7 25.7 25.7 BUY ANOTHER 2112 126 60 13 41 13 7 5~ 3 78 33 30 15 13 13 TYPE/SIZF OF SAME 3RAr:D 17.8 24.7 23.0 22.8 30.6 22.5 4.4 6.0 41 18.8 15.2 21.9 25.0 37.1 37.1 UUY REGULAR 63B7 209 105 23 52 29 110 57 52 244 122 8D 41 13 13 RqANa ELSEWHERE 53.8 41.0 40.2_ 40.4 38.8 50.9 69.6 67.9 71.2 58.8 56.2 58.4 68.3 37.1 37.1 WAIT UNTIL 17 AVAILABLE :1 OUIT 12 1 1 .1 :6 1.2 DUT OF IT. IAELL 14
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CIGAPETTE BRAND SWITC4ING STUDY -- LGRILLARD CONDUCTED BY THE DATA GROUP INC. cl. 12B WHAT BRAND WOULD YOU BUY ? _-~_ -_-~- ~--- - ~ JANUARY-DECEMBERs 1979 - - K E R I T -. TOTAL TOTAL KING KING M 100 TOTAL 3317 174 97 21 41 100.0 100.0 100.0 100.0 100.0 ALPINE 3 Mf~ItiG .1 BNSN t HEDGS 17 N'1f100MM/BOX .5 BNSN B 'tEDGS 48 2 M/100MM 1.4 1.1 NEYPORT - - 100_ M s TOTAL M 0 R E 120 120 M ~ TOTAL - NEWPORT - KING KI11G 9 90x/M - 100 M - TOTAL LIGHTS -- KING KING M BOxfM 15 38 19 18 93 62 27 4 9 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.C 100.0 1 1 1.1 1.6 1 i 1.1 1.6 1 1 2.6 5.6 4 3 1 1 1 4.3 4.ii 3.7 11.1 11.1 1 1 2.6 5.6 1 1 1.1 3.7 3 3 7.9 15.8 1 1 2.6 5.3 2 2 2 2 2 13.3 5.3 11.1 2.2 3.2 2 1 1 2.2 1.6 3.7 1 1 2.6 5.3 TAELE 15
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L~---~-------_---.~__-__ ~~-` CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LDRILLARD CONDUCTED BY THE DATA GROUP 1VC. 3. 12B WHAT BRAND WOULD YOU BUY ? ~-~~ -- - ~~-- -- - M E R I T M 0 R E - r_ - NEUPORT - - I _ TOTAL TOTAL NG 100_ K KING M 100 M TOTAL 120 KING KING 100 120 M TOTAL M BOX/M M BNSN & HEOGS 3 MfM-FLTRIKG .1 CAMEL 74 1 1 NM/FILTER 2.2 .5 1.0 CAMEL 7 NMfEILTERfBk .2 r CA 4EL 62 1 1 1 1 NMfVO FILTER 1.9 .6 1.0 2.6 5:3 CAMEL LIGHTS 36 7 7 NDN-MENTNOL 1.1 4:0 7.2 NEWPORT - L_ISHTS - - KIYG KIV3 TOTAL M BOxfy TAE?LF. 15 0
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__ L -~----- -~ CISARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMDER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. IQ. 12B WHAT BRAND WOULD YOU 3UY ? r - - 4 E R I T - - - 100 - M 0 R E - 120 - NEJ 0ORT - VFWPORT - - ~ - LIGHTS - K IV KING KING 1 00 4I'G TOTAL TOTAL KING KING M 100 M TOTAL 120 M TOTAL _ _ G H BOX/M M TOTAL M 9DX/y CHESTERFIELD 5 N4/V FLTR/70 .2 CHESTERFIELD y4/V °LTk/KG 27 .ti DECADE 3 NM/sING .1 DECaDE 1 1 1 N>1/100 * .6 4.8 DDRAL 7 N`1/4ING .2 DORAL 7 1 1 M/SIP:G .2 1.1 3.7 DORE.L II 5 KIUC•/VM .2 ODROL II 3 1 1 KINK/M .1 2.6 5.6 TACLE 15
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- ._ _~~-__ __ __- - _ ._ ~-- ~. _- _ _ CIGARETTE BRAND SuITCN.ING STUDY -- JANUARY-OEEEMBER. 1979 L03TLLARC CONDUCTED BY THE DATA GROUP INC. D. 129 WHAT BRAND WOULD YOU BUY ? T A'iL F 15 - - - M E R I T - - - - M 0 R E - - - NEUPOBT - - 1 K I G NF.VPORT - LIGHT:' - KING KI TOTAL TOTAL KING KING M 100 100 M TOTAL 120 120 M TOTAL IN M 00 NG K BOXIM N NG TOTAL m BOXIM KENT 4 1 1 M1100MM .1 1.1 3.7 COLON LIGHTS 30 2 2 NM/KING .9 1.1 2.1 GOLDN LIGHTS 5 2 1 1 1 1 M/KING .2 1.1 4.8 6.7 1.1 3.7 GOLON LISHTS 20 2 2 NMf1004M .6 1.1 4.Q GOL[I`I LI G__!iTS 7 M/ICOMM .2 KENT iII 13 NyfKING .4 KENT III 1 NM1100 + KODL 11 3 1 2 MfyOX .3 3.2 1.6 7.4 KODL 84 6 1 1 1 3 1 1 13 11 2 M/(I.NG 2.5 3.4 1.0 4.8 2.4 20.0 2.6 5.6 14.0 17.7 7.4 KOJL 25 1 1 M/100NM .8 .6 6.7 KOOL 1 MlNO FILTER . KOOL 36 1 1 9 8 1 1 1 M/MILOSLKING 1.1 .6 6.7 9.7 12..9 3.7 11.1 11.1 KOOL 19 1 1 1 1 1 1 SPR LITE/KG .6 .6 4..R 2.6 5.6 1.1 1.6
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LDRILLARD CONDUCTED BY THE DATA GROUP INC. u. 12B LHAT BRAND WOULD YOU BUY ? ^ TA«LE 1F: - - M E R I T M 0 R E - - NEWPORT - NEWPORT - - - - LIsHTS - - KING 100 120 KING KING 100 KING <INS TOTAL TOTAL KING M 100 M TOTAL 120 M TOTAL M BOX/M M TDTt,L M bOX/M KOOL 16 I I _ S?4 LITE/100 .5 1.1 1.6 L & M 4 NM/301( .1 L B M NM/KING N .2 L& N 7 1 1 NM/1GDMM .2 .6 2.4 L S M-NM/KG 2 FLAVOR LITES .1 L & M-NM/100 L3N5 LITES Y, .2 LA3K 9 1 1 NMlSING .3 :6 1.0 LARK 4 1 1 NM/100MM .1 2:6 5.3 LARK LIGHTS NM/100 LUCKY STRIKE 47 N"!/ND FILTER 1.4
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L =---~--------==- --z ------'------- CIGAkETTE BRAND SWITCHING STUDY RD R L -- JANUARY-DECEMDER. 1979 LO A IL CONDUCTED BY THE DATA GROUP INC. 0. 12N 4MAT bRAN3 WOULD YOU BUY ? r - - M E R I T - - - - M 0 R E -. - ~ NEWPORT - - NE4IPORT LIGHT§ -- N 10 __ I G 100 I G G KI G 0 120 N K N _ K KIN _ KING TOTAL TOTAL KING M 100 M TOTAL 120 M TOTAL M E90X/M M TOTA L M 90X/M MARLBaRO 119 13 i0 2 1 3 1 2 1 1 NMl50X - 3.6 7.5 10.3 4.9 6. 7 7.9 5.3 11.1 1.1 3.7 MARL90R0 248 12 11 1 1 2 2 1 1 NM/KING 7.5 6.9 11.3 4.8 2.4 5.3 10.5 1.1 3.7 MARLbORO 6 1 1 M! 3 0 x . 2 1.1 3.7 MARLBDRD 17 1 1 1 1 M /!SIf!:G .5 .6 2.4 1.1 1.6 "1ARL90R0 40 7 1 6 NMf100MM 1.2 4.0 1.0 14.6 MARLBORO 12 N4/1004M/6OX .4 .MARL90R0 98 11 10 1 NM/LIGHTS/KG 3.0 6.3 10.3 4.8 MARL90RQ 2 M/LIGHTS/KG .1 MARLDGRO 54 7 3 4 LITES/100/NM 1.6 4.0 3.1 9.8 MAX 5 1 1 N4/120MM .2 2.6 5.3 MAx 1 Mf120MM ! MERIT 65 NV/Ei4G 2.0 MERIT 19 3 3 M/KING .6 3.2 4.8 VeVs1seo TA~LE 15
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I CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER: 1979 LARD D3I L L COVJUCTEO BY THE DATA GRCUP INC. TAaLL 15 0. 123 WHAT BRAND WOULD YOU BUY ? NENPORT - - M E R I T - - - - M 0 R E NEWPORT - - - - LISHTS - - _ 0 KING KIUG 1 dING S KI+ KING 100 12 00 _ J TOTAL TOTAL KIN G M 100 M TOTAL 120 M TOTAL M BOX/N y T3TAL M BOXFy MERIT 26 NM/lUOMM .8 MEFIT 7 M/100MM .2 ~ '!ORE 5 tJM/I20MM .2 MORE 6 H/120MM .2 NE4PCRT 16 1 1 2 2 H/83X .5 .6 4.8 22.2 22.2 1JE4PCRT 33 2 2 M/KIVS 1.0 1.1 9.5 NEWPORT 1 '4/100MM ~ NEWPORT 12 2 2 LIGHTS/RG/M .4 2.2 3.2
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- ~ --"` - ---~ ~--_ ---.-._._ 1.10~) -- CI:~ARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LORILLARD CONDUCTED By THE DATA GROUP INC. TA'dLC 15 0. 125 WHAT BRAND WOULD YOU 3UY ? - - - M E R I T - - - - M 0 R E - - - NEWPORT - KI NEJPORT - - - LIGHTS - - 100 KINC G < " TOTAL TOTAL KING KING M 100 120 100 M TOTAL 120 N yG KING TOTAL M 90X/M y I ; M TOTAL M B 0M/N 2LD GOLD 1 NM/N FLTR/KG + OLD GOLD LI,G!iTS/KG/NM PA.L MALL 7 yMlKING .2 PALL MALL 82 N%!fN FLTR/KG 2.5 PALL MALL 17 1 1 yM1100MM .5 .6 2.4 PALL MALL 1 M/100MM * PALL MALL 3 LGHTS/NM/KG .1 PALL MALL 5 1 1 LG-ITS/NM/100 .2 .6 2.4 PARLIAMENT 13 1 1 LGMTS/NM/BX .4 .6 1.0 PARLIAMENT 6 1 1 LGHTS/NM/KG .2 .6 1.0 PARLIAMENT 6 2 2 1 1 LGHTS/WM/100M/~' .2 1.1 4.9 1.1 25.0 PARLIAMENT 3 U LITE/KG/NM .1
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__ - ~-- --.- - CIGARETTE BRAWD SWITCHING STUDY -.-. JANUARY-DE:EMSER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. 0. 128 WHAT BRAND WOULD YOU BUY ? PHILP MORRIS NM/NO FLTR/C NE.fPORT - - - M E R I T - - - - M 0 R E - • - NEWPORT - - - - LIGHTS r - KING 100 120 KING KING 100 KING <ING TOTAL TOTAL KING M 100 M TOTAL 120 N TOTAL M 60XtM M TOTAL M 90Xf"I 1 RALEIGH 17 NM/FLTR/KING .5 1 RALEIGH 4 PJMfFLTRf100 .1 RALEIG-1 1 NMf`J FLT&fKG RALEIGH 1 LITES/NM/KG 4 REAL 12 2 1 1 NMlKIYG .4 1.1 1.0 2.4 REAL MfKING RI'H LIGHTS NMf<I~G RICH LIGHTS_ Nyf100 8 .2 3 .1 1 . .6 1 6.7 SALEM 13 1 1 3 1 2 Mf39X .4 2.6 5.6 3.2 1..6 7.4 SALEM MIdING 120 1 1 23 20 2 1 3.6 2.6 5.3 24.7 32.3 7.4 25.0 61 1 1 1 1 3 1 2 1.8 .6 4.8 2.6 5.6 3.2 3.7 50.0 63 4 3 1 1.9 2.3 14.3 2.4 4 2 2 3 3 4.3 3.2 7.4 33.3 33.3 TANLE 15
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1974 LOf?ILLARF? COYDUCTED BY THE DATA GROUP INC. 0. 123 WHAT BRAND WOULD YOU BUY ? TABLE 15 - - M E R I T - - - - M 0 R E - - - NEWP KF G NEWPORT ORT - - - - LIGHTs, - IN 0 K I N G TOTAL TOTAL KING KING M 100 100 M TOTAL 120 120 M V TOTAL M G 10 K KTV3 AOX/M M TOTAL M 90I(/+1 SALEM-M/100 53 5 1 1 3 2 1 1 1 1 LONG LIGHTS 1.6 2.9 1.0 2.4 20.0 5.3 5.3 5.6 1.1 3.7 SARATOGA 3 1 1 PJ"'/120MM .1 .6 2.4 SARATOGA 3 M/120".M .1 SILVA THINS N"./100MM .1 SILVA THINS 1 1 '1/100MM .2 2.6 5.6 TALL 2 NM/12DMM .1 TAREYTON 19 2 2 NK/z1NG .6 1.1 2.1 TAREYT0I1 9 1 1 NM/10DM,M .3 .6 2:4 TA2EYTON' 3 NM/y FLTR/KG .1 TARFYTON 6 1 1 NM/LITES/KG .2 .6 _ 1.0
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C1.GARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. G. 128 4HAT dRAN3 WOULD YOU 3UY ? - - - M E R I T - - - - M 0 R_ E N_EwPORT - - - NE4PORT LIGHTS - - TNG KI G I1 G G I TOTAL TOTAL KING K_IN_G_ M 100 100 M TOTAL 120 N 100 K 1 4 N 120 K !1 TOTAL M BOXfM M TOTAL M 90X/!1 TRIUMPH 4 MfKING .1 TPUE 23 NMl4ING .7 TRJF 10 2 1 1 M/<ING .3 1.1 1.0 4.9 TRUE 6 NM1100MM .2 TRUE 3 f1/100ML1 .1 VaYTAGE 49 10 7 2 1 NM/KING 1.5 5.7 7.2 9.5 2.4 VANTAGE 15 3' 2 1 MIrEING .5 1.7 2.1 4.8 VANTAGE 23 2 1 1 3 1 2 NM/100M'1 .7 1.1 1.0 2.4 7.9 5.3 11.1 VI:ERGY 57 1 1 NH/KING 1.7 .6 1.0 TAFsLE 15
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CIGARETTE 9RAND SWITCHING STUDY -- JANUARY-DECEMEERs 1979 LGRILLAND CON,~UCTED BY THE DATA GROUP INC. G. 12b WHAT UINSTON 11`?/IOX VIVST341 NM<KING JIVSTDN N'!l100M"1 JINSTON a/i0044 JINSTON NMlL1GHTSfKG WINSTON NM/LIiHTl100 TOTAL LO-FI TOTAL LO-FI NDY-MENTHOL BRAyD WOULD YOU BUY ? i M E R I T - ~ - - M D R E - NEVPORT- - - NEWPORT - = L I G 4 TS - - KING 100 _ 120 KING KING 100 R_ING__ ~IN3 TOTAL T OTAL KING M 100 M TOTAL 120 M TOTAL M 80X/M M TOTAL M BOxlM 58 1.7 271 4 4 1 1 1 1 8.2 2.3 4.1 2.6 5.3 1.1 1.6 59 1 1 2 2 1.8 .6 1.0 5.3 10.5 ' 6 .2 75 9 B 1 1 1 2.3 5.2 8.2 4.8 2.6 5.3 50 4 1 3 1 1 1.5 2.3 1.0 7.3 1.1 1.6 1674 62 34 6 14 8 22 12 10 57 39 15 3 2 2 50.5 35.6 35.1 28.6 34.1 53.3 57.9 63.2 55.6 61.3 62.9 55.6 75.0 22.2 22.2 1202 47 34 1 12 1 13 11 2 4 1 3 36.2 27.0 35.1 4.8 29.3 6.7 34.2 57.9 11.1 4.3 1.6 11.1 475 15 1 5 2 7 9 1 8 53 38 12 3 2 2 14.3 8.6 1.0 23.B 4.9 46.7 23.7 5.3 44.4 57.0 61.3 44.4 75.0 22.2 22.2 662 57 36 5 12 4 5 3 2 24 17 6 1 A 6 20.0 32.9 37.1 23.8 29.3 26.7 13.2 15.13 11.1 25.11 27.4 22.2 25.0 56.7 56.7 377 31 14 6 9 2 5 1 4 R 6 2 11.4 17.8 14.4 28.6 22.0 13.3 13.2 5.3 22.2 8.6 9.7 7.4 125 8 3 4 1 2 2 3.8 4.6 3.1 19.0 2.4 5.3 11.1 36 3 2 1 1 1 1.1 1.7 4.9 6.7 2 .6 5.3 TAFLL 15
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~ - - ------ - - -_ - - - t_ -~----- --~----~~----- --~- -- ^__-~` - ~ CIGARETTE BRAND SWITCHING STUDY -- JANUARY-IIECEMBER. 1979 LORILLARD COVDUCTED BY THE DATA GROUP INC. 0. 129 :HAT BRAND WOULD YOU BUY ? - - - M E R I T - - - 0 - M 0 R E - 1 - - NEWPORT - - KIVG KING 100 NEUaORT - - LIGIiT> - - KI4G 4IY5 TOTAL TOTAL K111S KING M 10 100 M TOTAL 20 120 M TOTAL M DOXfM M TOTAL M f33Xl4 TOTAL 229 1 1 1 1 STRAIGHT4 6.9 .6 1.0 2.6 5.3 OTHER 14 2 1 1 1 1 .4 1.1 1.0 4.8 2.6 5.3 DOV9T KNOW 224 16 11 1 4 1 1 4 1 3 1 1 6.8 9.2 11.3 4.9 9.A 2.6 5.3 4.3 1.6 11.1 11.1 11.i r = PERCENT LESS THAN .05)
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, -- CIGARETTE BRAND SWITCHING STUJY -- JANUARY-DECEM5ERs 1979 L93ILLAkD CON9UCTEU BY THE DATA GROUP INC. sl. 13 IF YOU WERE FORCED TO CHAN,''iE YOUR CIGARETTE RIGHT 40W. WHICH 0NE OF THE - FOLLOWING WOULD BE MOHE IMPORTANT TO YOU: TAE LC 1L - - - M E R I T - - - - M 0 R E - - - 'VEWPORT- - - NF'JPORT - - LIGHTS - - KING 100 120 KIVG IEIYG 100 4ING KIV3 TOTAL TOTAL KING M 10D M TOTAL 120 M TOTAL M BOX/M M T-OTAI. M fiOX/M TOTAL 11869 510 261 57 134 57 158 84 73 415 217 137 60 35 35 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 TASTE 5743 102 54 10 21 17 70 33 37 271 144 84 44 13 13 48.4 20.0 20.7 17.5 15.7 29.8 44.3 39.9 5D.7 65.3 66.4 61:3 73.3 37.1 37.1 LOW TAR & 5844 394 200 46 108 40 BO 46 34 ' 138 69 52 16 22 22 yICOTINE 49.2 77.3 76.6 80.7 80.6 70.2 50.6 54.8 46.6 33.3 31.8 38.0 26.7 62.9 62.9 iOTi ARE 68 6 4 1 1 2 1 1 4 2 1 1 IMPORTANT .6 1.2 1.5 1.8 .7 1.3 1.2 1.4 1.0 .9 .7 1.7 N EITdERt 29 3 2 1 2 1 1 I•7 QUIT .2 .6 .ti .7 1.3 1.2 1.4 DOVfT KNOW 185 5 2 2 1 3 3 2 2 1.6 1.0 .8 1.5 1.3 1.9 3.6 .5 .9 zsvslseo
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Lr.~t._ __~_ I CIGARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBERs 1979 LORILLARO CDYOUCTED BY THE DATA GROUP INC: TAuLE 17 B. 14 WHAT IS THE TAR LEVEL OF THE BRAND OF CIGARETTES YOU SMOKE MOST OFTEN ? rHAT IS THE NICOTINE LEVEL OF THE BRAND YOU SMOKE MOST OFTEN ? -- r M E R I T- - - M 0 R E - ~ - NEWPORT - I IN - 00 !JEy?ORT - - LI5HTS - - KING 41 KING 100 120_ G K UG K 1 VG I TOTAL TOTAL KING I! 100 M TOTAL 120 M TUTAL' '1 BOX/M M TOTAL M d0XlM i TOTAL 11869 510 261 57 134 57 158 84 73 _ 415 217 137 _ 60 35 35 1U0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 10J.0 100.0 100.0 100.0 100.0 CLAIMED TO 2712 271 129 41 63 37 12 7 5 38 19 14 5 4 4 KNOd TAR LE VEL 22.8 53.1 49.4 71.9 47.0 64.9 7.6 8.3 6.8 9.2 8.8 10.2 8.3 11.4 11.4 D3VOT 4y0y 9158 239 132 16 71 20 146 77 ' 69 377 198 123 55 30 30 TAR LEVEL 77.2 46.9 50.6 28.1 53.0 35.1 92.4 91.7 94.5 90.8 91.2 89.8 91.7 85.7 95.7 CLAIMED TO 1737 233 120 35 48 30 8 4 4 19 11 5 2 3 3 KNOa NICO- TIVE LEVEL 14.6 45.7 46.0 61.4 35.8 52.6 5.1 4.8 5.5 4.6 5.1 3.6 3.3 8.6 8.6 DOVST KNC U 10132 277 141 22 86_ 27 150 80 70 396 206 132 58 32_ 32 _ _ N I : 3 T I N E LEVEL Aa.4 54.3 54.0 38.5 64.2 47.4 94.9 95.2 95.9 95.4 94.9 96.4 96.7 91.4 91.4 4Q VS16CQ
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-- ~ ------_------- ------ CIGARETTE BRAYD S6iITCHING STUDY -- JANUARY-DECEMBER, 1979 ARO PIL LO L CONDUCTED BY THE DATA GROUP INC. TAi+LF 16 .J. 15 DO YOU FEEL THAT TdE TAR AND NICOTINE LEVELS OF YOUR REGULAR BRAND ARE: - - M E R I T - - - -_ M 0 R E - - - NEUPORT - - NFWoORT - - L_ISdTS - - K NG 1 20 KING KING 100 K IVG {I G I 00 1 N TOTAL TOTAL KING M 100 M TO1AL 120 M TOTAL M F+OXlM M TOTAL M FiOMfN TOTAL 11869 510 261 57 134 57 158 84 73 415 217 137 60 35 35 100.0 100.0 1C0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 HIGHER 2864 8 6 2 33 15 18 103 56 30 17 3 3 Tr+AN MOST 24.1 1.6 2.3 1.5 20.9 17.9 24.7 24.8 25.8 21.9 28.3 B.h 8.6 LOWFR 3 387 414 212 48 109 46 37 20 17 29 18 6 5 10 10 T-iAA' MOST 28.5 81.2 81.2 84.2 81.3 80.7 23.4 23.9 23.3 7.0 9.3 4.4 8.3 28.6 28.6 A30UT 5329 87 44 10 24 10 80 45 35 273 139~ 99 35 21 21 AVERAGE 44.9 17.1 15.9 17.5 17.9 17.5 50.6 53.6 47.9 65.8 64.1 72.3 58.3 60.0 60.0 DONST KNCW 289 1 1 7 4 3 13 5 2 3 1 1 2.4 .2 1.8 4.4 4.8 4.1 2.2 2.3 1.5 5..0 2 .3 2.9 I I vsvsisco -~'` ---------~ ---- -~ ---
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD COYDUCTED BY THE DATA GROUP INC. G. 15A NAVE YOU PURCHASE) ANY OF THE NEJs EXTRA LONG 120MM CIGARETTES IN THE PAST TWO 03 THREE MONTHS ? G. 1SB WHAT BRAND OR BRANDS HAVE YOU PURCHASED ? - - - M E R I T - - - - M 0 R E - - - NEWPORT - - NEWPORT - - LIGMT S - - I 100 120 KING KING 100 ING (IV TOTAL TOTAL KING K N_G M 100 M TOTAL 120 M TOTAL M FOXlM M TOTAL < G M 3DxfM TOTAL 11712 510 261 57 134 57 41.5 217 137 60 35 35 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 PURCHASED 273 9 8 1 8 4 3 1 129mM (NCT) 2.3 1:8 6.0 1.8 1.9 1.8 2.2 1.7 AMER. LIGHTS NM l120MM 2 ~ r LONG JOHNS 1 1 N M1120MM • .2 .j MAX 17 1 1 NM1120MM .1 .2 .7 MAX 7 M/120MM .1 MO?E 76 1 1 1 1 N!1l120MM .6 .2 .7 .2 .7 M0 3' 72 1 1 6 4 1 1 Mf120MM .6 .2 .7 1.4 1.8 .7 1.7 SARATOGA 27 2 2 N'"f120MM .2 .4 1.5 SARATOGA 15 1 1 N1120HM .1 .2 .7 TALL 7 1 NM/120MH .1 .2 .7 TALL 2 1 1 Mf120MM +~ .2 .7 VIRGINIA SLM 15 2 2 tJM1120M4 .1 .4 1.5 96YqlV(.O TA6LE 19
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6IGAPETTE BRAND SWITCHING STUDY -- J_AN_UARY-DECEMBER. 1979 LORILLAkD ED'JDUCTED BY THE DATA GROUP INC. 0. I;A HAVE YOU PURCHASED ANY OF THE NEW. EXTRA LOtJG 120MM 0. 153 WHAT BRAND OR BRANDS MAVL YOU PUR:HASED ? CIGARETTES IN THE PAST TWO OR THREE MOVTHS ? --- M E R I T ING --- 0 1 - M 0 R E - 120 - NEWPORT - G KING KI - 100 NrY?ORT - - LIGHTS KING G ' K - 0 N ! <i TOTAL TOTAL KIyG M 100 M TOTAL 120 M TOTAL M BOX/H M TOTAL M P9K(y VIRGINIA SLM 15 1 1 f11120HM .1 .2 1.8 DOY'T KNOW 43 2 2 .4 .4 1.5 1204"1 N3T 11439 501 261 57 126 55 406 213 134 59 35 35 PURCHASED 97.7 9B.2 100.0 100.0 94.0 98.2 97.8 99.2 97.9 98.5 100.0 100.0 = PERCLNT LESS THAN .05) TAbLE 19 ssvszsco
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£•£ u' 0'T S•T 8`T S'T b'T 9• Z Z 6 Z T b L 96 Z•Z h•T b•T S'S 9'£ b•b 8•T Z'S 0•T 9•6 6•£ 0•5 £ £ 9 .b £ L I L T ZT 0Z Z09 L•S L'S £'8 L• L•£ b'€ 9•6 Z•0Z Z•ST £`S L•6 S'0T L'0T 8•6 0•TT z Z 5 T 8 bT L LL tiZ € £T 9 OZ OS SZ£t L•9 6'Z 8•Z b'f 5•6 L•0T e'0T 0•bT L•6 £'S T'9 8•L 6'L b b 9 bT L 6 LI < 8 21 2 91 00 64)6 £•8T 9•£ 6'Z T'S £•ZT £'bt £•£I 5'£ Z•8 0•L 8`8 8'L 6'H Ti S 9 TZ 6 ZT ~ TL 'Z TT h £Z Ob 9901 6•Z 6•Z £•€ 6-Z S•S £'b 9•6 6'LTE'€i I£•ZT 6•iT 8'T Z'6 b'6 8•6 T i Z b ZT 8T '' L . ST ZZ ! L ' 91 1 bZ 8b ZLTi 6'Z t.'Z 0'0T 9=£ 8•L L'9 0•TT 0'ZT' £'ZT I'£T b'£T 5'£ Z'6 0•OT T'it T t 9 S LI NZ i8 TT l6T , L 81 Z ~Z is L££T 6`Z 6'Z £•9 9•9 0•ZI b•6 Z•6T G•8 6'£I. 0•L L'ST T'TZ T•Ti L'ZT 9•ZI I I S 6 9Z 6£ j bT L ZZ b TZ Zt 6Z 99 6£ST - ~ - 0•0Z 0•0Z £'8 £'ST L•bT 0'bT ~ L'£i T'L T•0i 8•8 b'0T 0ibT Z'6T T'ST £'£T L L S IZ Z£ 85 1 01 9 9T S hT 0 0S LL L6ST T'L£ T•L£ L•9I 0•LZ 8•6T I ti'TZ I Z'8 '9•£ £'9 £'9Z 0•9 9•bZ 9'ZI L•£T 9'TI kT £I OT L£ Eb 4% 1 9 £ OT 91 8 bi fF OL L8€i 9'HZ 9'BZ L'TZ 0'S£ 0•6Z 6'6Z ti'ZT Z•8 £•ZT £•L b•8 8'L 0 1 0i £T 8b, £9 tiZT L TT L 61 £b S£6 0•00T 0•00T 0'00I 0'00T 0•00T 0•00T 0•00i 0'00T 0'00T 0•00T 0'00T 0'00T 0'00T 0'00T 0•00T S£ S£ 09 L£T LTZ 5Tb £L 68 991 LS b£T LS t9Z 0T5 L00zT hlK0s.i w lV'101 w WJX08 W "IV101 w 0Zt 1Vi01 W 001 W 9NI31 1tl101 1V101 ii 9NIN 001 9NIN 9NIA OZI 001 9NIN - - S1HEIl - - _ = 1F10dN3h = - 3 8 0 W = - - - 1 I 2! 3 W = _ - ib0d113~j i 3SV3ld i30C' 8f10A -----------'----`" X ~ti/ 0Z=8T 3AVH I AVW V9[ •C 'ONI dnoao V1V0 3141 A8 0313f1GI10J OaV3lI~01 6L6T 'b38W3330-A?1Vf1Ntlf -- AOf11S 9fJIH31IRS ONYFI° 311387SI0
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~ ---------~- -_ ~ -~__- CIGAEETTE BRANO SWITCHIPJG STUDY -- JANUARY-DECEMBERr 1979 _- _ La3ILLARfJ CONDUCTEO 9Y THE DATA GROUP INC. 0. 18 WHAT WAS THE LAST GRADE OF SCHOOL YOU COMPLETED ? - - - M E R I T - - - N, 0 R E - - - NEWPORT - - NEWPORT - - LIGHTS - 'KIN_G 100 120 KING KING 100 4IVG KING TOTAL TOTAL KING M 100 M_ TOTAL 120 M TOTAL 9 EGX/N M TOTAL M BOX!?1 TOTAL 12007 510 261 57 134 57 158 94 73 415 217 137 60 '5 35 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 GRADE SCHOOL 607 13 9 3 2 4 4 11 3 6 2 5.1 2.5 3.4 2.2 3.5 %2.5 ~, 5.5 2.7 1.4 4.4 3.3 S09E HIGH 2046 56 29 7 13 7 24 j 15 9 67 39 24 5 6 0 SCriDO L 17.0 11.0 11.1 12.3 9.7 12.3 15.2 17.9 12.3 16.1 19.0 17.5 8.3 17.1 17.1 COMPL ETED 4913 205 92 29 59 24 63 ~ 37 26 181 100 57 24 14 14 HIGH SCHOOL 40.9 40.2 35.2 50.9 44.0 42.1 39.9 '44.0 35.6 43.6 46.1 41.6 40.0 40.0 40.0 SECRE TARIAL 245 9 1 3 4 1 1 1 11 5 4 2 2 2 lT4d7 E/ 2.0 1:9 .4 5.3 3.0 1.8 .6 ~ 1.4 2.7 2.3 2.9 3.3 5.7 5.7 BUSIh ESS ~ SOME COLLEGE 2259 103 48 11 -- 32 12 34 17 17 j ql 39 33 19 7 7 18.8 20.2 18.4 19.3 23.9 21.1 21.5 20.2 23.3 21.9 18.0 24.1 31.7 20.0 20.0 CILLEGE 1278 78 55 5 10 9 16 8 i 43 24 12 7 2 2 GRADUATE 10.6 15.3 21.1 8.B 7.5 15.9 10.1 9.5 11.0 10.4 11.1 8.8 11.7 5.7 5.7 POST 520 41 25 1 12 3 12 6 6; 7 6 1 2 2 G3ADUATE 4.3 8.0 9.6 1.R 9.0 5.3 7.6 7.1 8.2 1.7 2.8 1.7 5.7 5.7 REFUSED 140 5 3 1 2 4 1 4 1 2 1 1 1 1.2 1.2 1.1 1.8 1.5 2.5 1.2 4.1: 1..0 :5 1.5 1.7 2.9 2.9 ------ ---~-----~ ~-- TAt~LL 21 .asvsisEo
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-'~ -~-- ~- ~ CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMDER, 1979 - LORILLARD CONDUCTED BY THE DATA GROUP INC. - 0, 19 MARITAL STATUS --- M E R I T - -- M 0 R E - - - NEWPORT - - NFJaORT - - L1GHTb' - - KING 100 120 KING KING 100 KIVG SIhG TOTAL TOTAL KING M 100 M TOTAL 120 9 TOTAL N EOXfM M TOTAL M 80X1M TOTAL 12007 510 261 57 134 57 158 84 73~ 415 217 137 60 ?45 35 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0'i10G.0 100.0 100.0 100.0 100.0 100.0 MARRIED 7873 339 180 28 97 34 10P. 61 47j 162 86 48 28 11 11 65.6 66.5 69.0 49.1 72.4 59.6 6B.4 72.6 64.4 39.0 39.6 35.0 46.7 31.4 31.4 ~ SIVSLE 2166 94 47 18 16 13 11 4 7 204 107 76 21 19 19 1P:.0 18.4 18.0 31.6 11.9 22.9 7.0 4.8 9.6 ', 49.2 43.3 55.5 35.D 54.3 54.3 wIDOWED 474 15 7 2 4 3 8 3 6 7 3 1 3 3.9 2.9 2.7 3.5 3.0 5.3 5.1 3.6 ,9.2; 1.7 1.4 .7 5,0 DIYQRCED/ 1337 52 22 8 15 B 28 17 11 37 20 10 7 2 S'?AaATEJ 11.1 10.2 8.4 14.0 11.2 14.0 17.7 20.2 15.1 8.9 9.2 7.3 11.7 5.7 5.7 REFU_SED 157 9 5 1 3 3 3 5 1 2 2' 2 2 1.3 1.8 1.9 1.8 2.2 1.9 4.1 1.2 .5 1.5 3.3 5.7 5.7
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+ -f-'--------- -- L, _---- CIGARETTE LORILLARD CON!1UCTED BRAND SWITCHING STUDY -- JANUARY-DECEMpERs 1979 BY THE DATA GROUP INC. --~-~~--_-_.~- Q. 20 IS YOUR TOTAL YEARLY FAMILY INCOME OVLR OR UNDER $15.000 ? - - - M E_ R I T - - - M 0 R E - NEYPORT - - WFJDDRT - - LISHTS - - KING 100 120 KING KING 100 KING KING TOTAL TOTAL KING M 100 M TOTAL 120 M TOTAL M BDXlM M TOTAL M BOX/M TOTAL 12007 510 261 57 134 57 158 84 7~ 415 217 137 60 35 35 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1 00.8 100.0 100.0 100.0 100.0 100.0 100.0 UNDER 944 27 10 5 4 8 13 8 9 27 16 9 2 3 3 $79500 7.9 5.3 3.8 8:8 3.0 14.0 8.2 9.5 6.9 6.5 7.4 6.6 3.3 9.6 8.6 i7.500- 1018 26 11 3 8 4 12 7 30 12 14 4 5 5 39,999 8.5 5.1 4.2 5.3 6.0 7.0 7.6 8.3 7.2 5.5 10.2 6.7 _ 14.3 14.3 3100000- 2180 77 41 11 22 3 24 12 1 71 44 19 8 4, 4 Si4.999 15.2 15.1 15.7 19.3 16.4 5.3 15.2 14.3 16. 17.1 20.3 13.9 13.3 11.4 "11.4 S15e000- 2481 122 64 15 25 18 37~ 16 2 103 45 43 14 9 9 119,999 20.7 23.9 24.5 26.3 18.7 31.5 23.4 19.0 30. 24.N~20:7 31.4 23.3 25.7~-_25.7 $20.000- 1787 80 34 12 23 11 29 / 14 1 59 ;IJ 32 20 7 3'~ 3 324.y99 14.9 15.7 13.0 21.1 17.2 19.3 ~ 18.4 \/16.7 20. 14.2 ti14.7 14.6 11.7 8.6 _1B.6 S25r000- 1525 74 41 5 21 6 15 10 4 S34R999 12.7 14.5 15.7 $.B 15.7 10.5 9.5 11.9 6.1 3 23 10.4 10.6 8 5.8 12 20.0 3 z 8.6 8.6 $359000 1217 76 47 5 20 4 19 14 38 26 7 5 ?R OVER 10.1 14.9 19.0 8.B 14.9 7.0 12.0 16.7 R. 9.2 12.0 5.1 8.3 DD+1IT KNOW 212 7 3 2 2 24 10 11 2 3 3 1.8 1.4 1.1 1.5 3.5 5.8 4.6 8.0 3.3 8.6 8.6 REFUSED 643 23 11 2 8 2 8 4 4 20 9 5 6 3 3 5.4 4.5 4.2 3.5 6.0 3.5 5.1 4.8 5.9 4.8 4.1 3.6 10.0 8.6 8.6 oocqtsEo TAFLF 23
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CIGA4ETTE BRAND SWITCHING STUDY -- JANUARY-DECEMEER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. -It ------'- - ----- 0. 21 ARE YOU BLACK. WHITE. ORIENTAL. SPANISH SPEAKIVG. OR FROM SOME OTHER BACKGROUND ? - - - M E R I T M 0 R E - - NEWPORT - - N'FWPORT - - LIGHTS - - KING 100 120 KING KING 100 KING_ KI'JG TOTAL TOTAL KIUG M 100 M TOTAL 120 M TOTAL M QOXIM M TOTAL M ?DxlN TOTAL 12007 510 261 57 134 57 156 84 73 415 217 137 60 35 35 0 100 100.0 100 0 100.0 100.0 100.0 100 0 100.0 100.0 100.0 100.0 100,0 100.0 100.0 100.0 . . - . WHITE 10432 472 245 53 125 4B 13.1 77 56 320 162 104 54 25 25 660 92.5 93.9 93.0 93.3 84.2 84.2 91.7 76.7 77.1 74.7 75.9 9G.0 71.-4 71.4 BL_ACK 921 15 6 1 2 7 16 4 12 72 49 21 3 3 3 7.7 2.9 2.3 1.'3 1.5 12.3 10.1 4.8 16.4 17.3 22.6 15.3 5.0 8.6 d.6 ORIENTAL 41 1 1 1 1 1 1 .3 .2 .7 .6 1.2 .2 .7 SP4NISH 190 1 1, 1 1 13 3 8 1 1 1 SPEfKIryG 1.6 .2 .4 .6 1.2 3.1 1.4 5.8 1.7 2.9 2.9 OTHER 147 6 2 2 1 1 4 2 2 1 1 2 2 1.2 1.2 .8 3.5 .7 1.8 2.5 2.4 2.7 .2 .5 5.7 5.7 RceUSE7 275 15 7 1 5 2 3 3 7 2 3 2 3 3 2.3 2.9 2.7 1.B 3.7 3.5 1.9 491 1.7 .9 2.2 3.3 R..6. 8.6 I4qSL6co TA6LL 24
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~ ~-----------------_-_- ~. ~- - - - CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 19 LORILLARD 7 9 COkGUCTED BY THE DATA GROUP INC. TAhLE 25 CENSUS RFGIONS - - - M_ E R I T - - - - M 0 R € - . - NEWPORT - - NE11°ORT - - LIGHTS - - KING 100 120 KING KING 100 SIUG 4IWG TOTAL TOTAL KING M 100 _ M TOTAL 120 4 TOTpL M BOX/M N TOTAL M ilOXF'9 TOTAL 12007 510 261 57 134 57 158 84 73 164 93 54 16 35 35 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 NEW _ ENGLAND_ 786 49 25 6 11 5 1 1 26 10 14 2 5 5 6.5 9.6 9.6 10.5 8.2 10.5 .6 1.2 15.9 10.8 ?5.9 12.5 14.3 14.3 MIDDLE 1927 69 38 9 19 4 21 14 7 70 24 39 8 17 17 ATLdNTIC 16.0 13.5 14.6 15.8 14.2 7.0 13.3 16.7 9.6 42.7 25.8 72.2 50.D 48.6 4(1.6 EAST NORTH 2548 95 48 12 26 9 24 10 14 36 34 2 3 10 10 CENTRAL 21.2 18.6 18.4 21.1 19.4 15.8 15.2 11.9 19.2 23.2 36.6 3.7 18.8 28.6 28.6 NEST NORTH 966 56 23 8 17 8 13 9 4 5 5 CENTRAL 8.0 11.0 8.8 14.0 12.7 14.0 8.2 10.7 5.5 3.0 5.4 SOUTH 1994 85 50 8 13 14 25 11 14 22 19 3 2 2 AT_A!4TIC 16.6 16.7 19.2 14.0 9.7 24.6 15.8 13.1 19.2 13.4 20.4 19.3 5.7 5.7 EAST SOUTH 770 22 10 4 5 3 8 3 6 CENTRAL 6.4 4.3 3.8 7.0 3.7 5.3 5.1 3.6 8.2 WEST SOUTH 1071 49 23 5 15 7 17 R 9 1 1 1 1 CENTRAL 8.9 9.6 8.8 8.8 11.2 12.3 10.8 9.5 12.3 .6 3.1 2.q 2.9 MOUNTAIN 523 25 14 3 7 11 6 5 1 1 4.4 4.9 5.4 5.3 5.2 7.0 7.1 6.8 .6 6.3 PA_CIFIC 1422 59 29 2 22 7 38 22 15 1 1 11.8 11.6 11:1 3.5 16.4 12.3 24.1 26.2 20.5 .6 1.1 "J3_RTNr.AST ~713 119 63 15 30 10 22 15 7 96 34 52 10 22 22 22.6 23.3 24.1 26.3 22.4 17.5 13.9 17.9 9.6 58.5 36.6 96.3 62.5 62.9 62.9 NORTH 3514 151 72 20 42 17 37 19 18 43 39 2 3 10 10 CENTRAL 29.3 29.6 27.6 35.1 31.3 29.8 23.4 22.6 24.7 26.2 41.9 3.7 18.8 28.6 28.6 - SOUTH 3835 157 84 17 33 24 50 22 28 23 20 3 3 3 31.9 30.8 32.2 29.8 24.6 42.1 31.6 26.2 33.4 14.0 21.5 18.8 8.6 8.6 zo~qtsco
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--r-------- CIGAHETTE BRAND SWITCHING STUDY -- JANUARY-OECEMB_ERs 1979 LORILLARG CONDUCTED BY THE DATA GROUP INC. CENSUS 4FGIONS i WEST I - e TOTAL TOTAL M E_ R I T - - - - M 0 R E -. - NEWPORT - - NEWPORT LIGHTS - - KING_ 100 120 KING KING 100_ KING SING KING M 100 M TOTAL 120 '1 TOTAL M BOX/M M TOTAL m 5DXlM 1945 94 43 5 29 7 49 29 20 2 1 1 16.2 16.5 16.5 8.8 21.6 12.3 31.0 34.5 27.4 1.2 1.i 6.3 TAi:LE 25 cO~SIE;cQ
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. TA~LE 26 SMSA POPULATION CATEGORY - ~ r M E R I T - - - - M 0 R E - - - NEWPORT - G - NEV?oRT - - LI.iHTS - - KING 100 120 KIV KING 100 KING KIV5 TOTAL TOTAL KING M 100 H TOTAL 120 M TOTAL M 80XfM M TOTAL H ?OXlM TOTAL 12007 510 261 57 134 57 158 84 73 164 93 54 16 35 35 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.D 100.0 2 MILLI04 2.h82 98 57 11 23 7 44 25 19 65 34 25 7 14 14 AND OVER 24.0 19.2 21.6 19,3 17.2 12.3 27.8 29.8 26.0 39.6 36.6 46.3 43.8 40.C 40.0 1 MILLION- 1488 61 32 5 21 4 29 12 17 21 12 7 2 3 3 1.999.999 12.4 12.0 12.3 8.8 15.7 7.0 18.4 14.3 23.3 12.8 12.9 13.0 12.5 8.F 8.6 500.000- 1288 72 34 6 17 15 iFi 12 6 17 6 10 1 6 6 999.539 10.7 14.1 13.0 10.5 12:7 26.3 11.4 14.3 8.2 10.4 . 6.5 18.5 6.3 17.1 17.1 250.000- 1212 68 29 8 23 0 16 9 7 11 6 5 1 2 2 +999999 10.1 13.3 11.1 14.0 17.2 14.0 10.1 10.7 9.6 6.7 6.5 9.3 6.3 5.7 5.7 100.000- 1122 55 24 . 8 13 10 12 3 9 16 11 3 2 1 1 249.499 9.3 10.8 9.2 14.0 9.7 17.5 7.6 3.6 12.3 9.3 11.9 5.6 12.5 2.Q 2.9 50s000- 166 9 7 1 1 1 1 1 1 99e999 1.4 1.8 2.7 .7 1.8 .6 1.9 2.9 2.9 ALL RURAL 3848 147 79 20 36 12 39 24 16 33 24 5 4 6 6 AREAS 32.0 28.8 30.3 35.1 26.9 21.1 24.7 28.6 21.9 20.1 25.8 9.3 25.0 17.1 17.1 VOSCI6CO
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---- __.-V--- J_- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DEC_MBER, 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. YIELSEN COUNTIES - - - M E R I T -. - - - M 0 R E - - NEWPORT - - 0 KENPORT - - LIf,NTS - - IV KING 100 120 KING KING 0 1 R G 4ING TOTAL TOTAL KING M 100 M TOTAL 120 M TOTAL M BOX/M M TOTAL M n0%fM TOTAL 12007 510 261 57 134 57 15L+ 84 73 164 93 54 16 35 35 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 NIELSEN-A 4479 164 93 13 45 13 70 37 33 96 48 39 10 20 20 COUNTIES 37.3 32.2 35.6 22.8 33.6 22+8 44.3 44.0 45.2 58.5 51.6 72.2 62.5 57.1 57.1 NIELSEN-B 3433 178 79 24 47 28 45 23 23 41 2.5 14 2 11 11 COUNTIES 28.6 34.9 30.3 42.1 35.1 49.1 28.5 27.4 31.5 25.0 26.9 25.9 12.5 31.4 31.4 NIELSEN-C 2389 96 53 12 23 8 25 14 11 19 13 2 4 2 2 COUNTIES 1°.9 18.8 20.3 21.1 17.2 14.0 15.8 16.7 15.1 11.6 14.0 3.7 25.0 5.7 5.7 YIELSEN-0 1706 72 36 9 18 8 17 10 7 8 7 1 1 1 COUNTIES 14.2 14.1 13.8 15.8 13.4 14.0 10.9 11.9 9.6 4.9 7.5 6.3 2.9 2.9 S0SST6EQ TAt',LE 27
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L ~ ~ - - - ---- --- - - - - ----------~---------~~=------ _ ---_ - CIGArtETTF BRAND SWITCHING STUDY -- JANUARY-.DECEMBER. 1979 _ _- L03ILLARD ."DNJU:TED BY THE JATA GROUP I+1C. 0. 1'_C RECENT ARTICLES IN MAGAdINES AND NEWSPAPERS HAVE DISCUSSED VARIOUS COMPONENTS OF CIGARETTE SMQRE. 00 YOU RECALL WHAT COMPONENTS ARE CONTAINED IN CIGARETTE SMOK,E ? M E R I -T - - - - M 0 R E -. - - NEWPORT - - NEWPORT - LI GHTS - - KING 100 120 KING KING 100 KING KIVG TOTAL TOTAL KING M 100 M TOTAL 120 M TOTAL M AOXfM M TOTAL M DOxtH TOTAL 12007 510 261 57 134 57 158 84 73 415 217 137 60 35 35 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 109.0 100.0 100.0 100.0 100.0 100.0 CAR30N 708 43 29 4 7 3 10 7 3 17 13 2 2 2 2 MONDXIDE 5.9 8.4 11_1 7.0 5.2 5.3 6.3 8.3 4.1 4.1 6.0 1.5 3.3 5.7 5.7 GAS 186 9 4 F) 5 5 2 2 1.5 1.9 1.5 3.7 1.2 2.3 5.7 5.7 NI:DTINE 1960 81 47 8 15 10 36 22 14 66 34 25 A 5 5 16.3 15.9 13.0 14.0 11.2 17.5 22.8 26.2 19.2 15.9 15.7 18,2 13.3 14.3 14.3 TA9 1911 79 47 8 14 10 35 22 13 62 29 25 8 5 5 15.9 15.5 18.0 14.0 10.4 17.5 22.2 26.2 17.9 14.9 13.4 18.2 13.3 14.3 14.3 DT-iER 590 33 23 3 4 3 3 1 2 21 13 7 2 2 2 4.9 6.5 8.8 5.3 3.0 5.3 1.9 1.2 2.7 5.1 5.0 5.1 3.3 5.7 5.7 DON*T KNOW 9391 391 189 46 110 46 116 58 59 329 171 109 49 27 27 78.2 76.7 72.4 A0.7 92.1 80.7 73.4 69.0 79.5 79.3 78.8 79.6 81.7 77.1 77.1 90eSI6c0 TAi'LF '8
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- -~- - - _-- - - -- --- CIGARETTF. BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LDRILLARO C7V9UCTED BY TrIE DATA GROUP INC. 9UESTION 150. WHAT LOW TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? i _fi_.~----------~------k~.. TAyLE 15 M E R I T - - - - M 0 R E - - ~ NEWPORT NFWPORT LISHTS - - KING 100 120 KING KING 100 KING KIV~ TOTAL TOT AL KING M 100 M TOTAL 120 M TOTAL M BOXlM M TOTAL A (?Ok/>i TOTAL 12007 5 10 261 57 134 57 158 84 73 415 217 137 60 35 35 100.0 100 .0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 P_ENSON & 258 10 3 2 2 2, 4 3 1 6 5 1 HDGES LIGHTS 2.1 2 .0 1.1 3.5 1.5 3.5 2.5 3.6 1.4 1.4 2.3 1.7 CAMEL LIrHTS 483 33 22 2 8 1 5 3 2 9 5 4 1 1 4.0 6 .5 8.4 3.5 6.0 1.8 3.2 3.5 2.7 2.2 2.3 2:9 2.9 2.5 CARLTON 2268 1 56 89 19 34 15 32 17 14 62 31 22 9 10 10 18.9 30 .6 34.1 31.6 25.4 26.3 20.3 20.2 19.2 14.9 14.3 16.1 15.0 28.6 28.6 BECADE 205 24 11 5 5 3 4 2 2 7 2 4 1 1.7 4 .7 4.2 8.8 3.7 5.3 2.5 2.4 2.7 1.7 .9 2.9 1.7, DJRAL 919 39 18 4 12 5 15 8 7 32 13 16 3 3 3 7.7 7 .6 6.9 7.0 9.0 8.3 9.5 9.5 9.6 7.7 6.0 11.7 5.0 8.6 8.6 FACT 50 3 2 1 2 1 1 2 2 .4 .6 .8 1.8 .5 .5 1.7 5.7 5.7 GOLDEN 48 1 1 1 1 1 1 1 LISHTS .4 .2 .6 1.2 .2 .5 2.9 2.9 ICEBERS 52 4 1 2 1 2 2 .4 .8 .4 3.5 1.B .5 .9 KENT 863 32 14 4 10 4 12 7 5 ?6 13 7 6 3 3 7.2 6 .3 5.4 7.0 7.5 7.0 7.6 8.3 6.R 6.3 6.0 5.1 10.0 9.6 906 KENT III 323 16 6 2 6 2 3 2 1 5 1 3 1 1 1 2.7 3 .1 2.3 3.5 4.5 3.5 1.9 2.4 1.4 1.2 .5 2.2 1.7 2.9 2.9 KENT GOLDEN 656 39 18 4 13 4 5 2 3 21 12 7 2 4 4 LIG4TS 5.5 7 .6 6.9 7.0 9.7 7.0 3.2 2.4 4.1 5.1 5.5 5.1 3.3 11.4 11.4 KODL yILDS 250 9 3 1 1 3 1 1 13 7 5 1 1 2.1 1 .6 1.1 1.8 .7 5.3 .6 1.4 3.1 3.2 3.6 2.11 2.9 4osstseo
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DEEEMBER. 1979 LORILLARO CONDUCTEO BY THE DATA GROUP INC. QU=STIOv 15D. WHAT LOV TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? - M _E R I T - - - - M 0 R E - - - NEWPORT - - NFNPORT LIGHT-^_ KING 100 120 KING KING 100 !SING KIV1 TOTAL TOTAL KING M 100 M TOTAL 120 M TOTAL 4 BOxlM M TOTAL M BpXlM KDOL SUPER 392 10 2 2 1 3 4 4 30 17 9 3 1 1 LI;HTS 3.3 2.0 .8 3.5 .7 8.B 2.5 5.5 7.2 7.8 6.6 5.0 2.9 2.9 L & M FLAVOR 94 3 2 1 LISHTS .8 .6 .8 .7 LUCKY TE"ISf 48 1 1 1 1 100+5 .4 .2 .7 .6 1.2 '"ARL50R0 1452 92 55 10 18 8 7 5 2 38 20 13 3 5 5 LIuHTS 12.1 18.0 21.1 17.5 13.4 14.0 4.4 6.0 2.7 9.2 9.2 9.5 5.0 14.3 14.3 MARVELS 25 2 1 1 .2 .5 .5 i.7 yERIT 2329 193 110 . 21 50 17 21 11 10 108 53 39 16 12 12 19.4 38.3 42.1 36.8 37.3 29.8 13.3 13.1 13.7 26.0 24.4 28.5 26.7 34.3 34.3 MOdF 392 9 3 3 3 14 11 3 19 10 5 4 2 2 3.3 1.B 1.1 2.2 5.3 6.1 13.1 4.1 4.6 4.6 3.6 6.7 5.7 5.7 MU:TIFILTER 14 1 1 .1 .2 .5 YFWPORT 107 2 1 1 1 1 46 29 12 3 5 5 LI GHIS .9 .4 1.8 .7 .6 1.2 11.1 13.4 8.8 5.0 14.3 14.3 A' 0 N 1007 75 40 10 16 9 10 4 6 34 13 14 7 6 E 8.4 14.7 15.3 17.5 11.9 15.8 6.3 4.8 8.2 8.2' 6.0 10.2 11.7 17.1 17.1 OLD GOLD 48 5 3 1 1 1 1 1 LIGHTS .4 1.0 1.1 1.8 .7 .6 1..4 .2 .5 PALL MALL 131 11 5 6 1 1 1 1 EXTRA MILD 1.1 2.2 1.9 4.5 .6 1.2 .2 1.7 PAr7LiAMENT 163 4 3 1 4 4 8 3 2 2 1.4 .8 1.1 .7 2.5 4.(S 1.9 1.4 1.5 3.3 TABLF 29 SOSS'C64Q
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--("'ll -------- _ _ ~z ~ __ _ . __ - _-1 i_ _.. CIGARETTF BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. QUESTION 150. WHAT LOW TAR BRANDS OF CIGARETTES CAN YOU THIN< OF ? TApLt. 29 - - - M E R I T - -. - - M 0 R E - - - NEWPORT - G - laFWPORT _ - LIGHTS - - KING 100 120 KIVG KIN 100 KIUG 4I4G TOTAL TOT AL KING M 100 M TOTAL 120 M TOTAL M f30XlM M TOTAL M EJX/w PARLIAMENT 31 2 1 1 2 ULTRA LiGHTS .3 .4 .4 1.9 .7 .9 .7 RALEIGH 92 5 2 1 2 1 1 EXTRA MILO! LI G~T$ .8 1 .0 .8 1.8 1.5 2.9 2.9 RFAL 351 29 12 7 6 2 2 1 1 16 7 6 2 1 1 3.0 5 .5 4.6 12.3 4.5 3.5 1.3 1.2 1.4 3.9 3.2 4.4 3.3 2.`) 2.9 SALEH LIGHTS 967 35 12 9 7 7 12 4 9 46 33 9 3 5 5 8.1 6 .9 4.6 15.8 5.2 12.3 7.6 4.8 11.0 11.1 15.2 6.6 5.0 14.3 14.3 SAyO 42 5 3 1 1 .3 1 ..0 1.1 1.8 1.8 TAREYTON 291 15 10 4 1 9 3 5 1 LIGHTS 2.4 2 .9 3.8 3:0 1.8 2.2 1.4 3.6 1.7 TAREYTON LG'J 52 3 1 2 1 1 TAR h'.ENTr-OL .4 1.9 1.2 2.7 .2 .5 TEMPO 10 .1 TRUF 2127 1 12 54 15 27 17 34 20 14 F5 39 30 15 6 6 17.7 22 .0 20.7 26.3 20.1 29.8 21.5 23.8 19.2 20.5 19.0 21.9 25.0 17.1 17.1 VANGUARD 48 3 1 1 1 3 1 2 .4 .6 .4 .7 1.8 .7 .5 1.5 VANTAGE 2157 1 34 78 11 32 14 32 16 16 57 30 13 13 18.0 26 .3 29.9 19.3 23.9 24.6 20.3 19.0 21.9 13.7 13.8 9.5 21.7 VELLO 10 .1 VICEROY 175 9 6 1 1 1 3 2 1 1 1 1 1 EXThA MILDS 1.5 1 .8 2.3 1.8 .7 1.8 1.9 2.4 1.4 .2 .7 2 .14 2.9 soSstseo
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~- - ~-- -- ~'--- CIGARETTE. BRAND SWITCHING STU7Y -- JANUARY-DECEMBER. LDZILLARD CDY)UCTED BY THE DATA GROUP INC. 1979 OJESTION 150. WHAT LOW TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? ~ - - ~ _` --'=- -- -- --- __ --. ~.- - -- ---- -- =- - -- ~ TAt}LE 29 - - M E R I T -_ - -. 0 - M 0 R E - - - NEWPORT - U I 0 NEWPQRT - LIaHTS - - IN TOTAL TOTAL KING KING M 100 10 M TOTAL 120 120 M TOTAL KI G K .NG M dOk/M 1 0_ M TOTAL < G KIVu M 80x/!! 6INSTON 1316 74 42 6 19 6 10 6 4 21 12 7 2 LIGHTS 11.0 14.5 16.1 10:5 14.2 10.5 6.3 7.1 5.5 5.1 5.5 5.1 3.3 OTHER 1463 72 42 7 21 3 20 12 8 67 41 22 3 6 5 12.2 14.1 16.1 12.3 15.7 5.3 12.7 14.3 11.0 16.1 19.9 16.1 5.0 17.1 17.1 TOTAL LOW TAR 6239 310 166 39 72 34 59 35 24 218 132 66 20 22 22 52.0 60.8 63.6 68.4 53.7 59.6 37.3 41.7 32.9 52.5 60.8 48.2 33.3 62.9 6 2 . ? TOTAL VERY 7490 483 260 50 124 49 82 41 42 2f11 141 97 42 26 26 LOW TAR 62.4 94.7 99.6 87.7 92.5 86.0 51.9 48.8 57.5 67.7 65.0 70.9 70..0 74.3 74.3 TOTAL ULTRA 6U59 390 202 54 98 45 83 45 38 201 91 74 33 E'_ 23 LuW TAR 50.5 76.5 77.4 94.7 65.7 80.7 52.5 54.8 52.1 48.4 41.9 54.0 59.0 65.7 65.7 DOY'T KNOW 3140 55 29 4 16 5 35 16 20 94 49 30 14 4 4 26.2 10.9 11.1 7.0 11.9 8.8 22.2 19.0 27.4 22.7 22.6 21.9 23.3 11.4 11.4
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LDRILLARD CDU~UCTED BY THE DATA GROUP INC. 1.15 INCLUDING YDURSELF! HOd MANY ADULTS 18 YEARS OR OLDER ARE CURRENTLY TH1S WOULD 1NCLUDE BOTH SMOKERS AND NON-SMOKERS. (NOT ASKED IN JANUARY AND FEBRUARY OR MARCH 1979 OVER QUOTA) LIVING IN YOUR HOUSEHOLD ? --- M E R I T- -- - M 0 R E - - - NEWPORT - - NEW?ORT - - LISHTS - - I 100 120 KING KING 100 KING KIN3 TOTAL TOTAL KING NG K M 100 M TOTAL 120 M TOTAL M DOX/M M TOTAL M POX/M TOTAL 10005 446 225 53 120 48 132 72 61 131 72 46 14 32 32 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100,0 100.0 100.0 100.0 100.0 1292 54 26 8 14 7 29 15 14 10 7 3 3 3 12.9 12.1 11.6 15.1 11.7 14.5 22:0 20.8 23.0 7.6 9.7 6.5 9.4 9.4 2 6050 260 131 25 79 24 75 45 30 61 32 18 12 20 20 60.5 58.3 59.2 47.2 65.8 50.0 55.8 62.5 49.2 46.6 44.4 39.1 85.7 52.~ 62.5 3 1560 78 4tt 8 20 10 21 9 11 30 19 10 1 4 4 15.6 17.5 17.8 15.1 16.7 20.9 15.9 12.5 18.0 22.9 26.4 21.7 7.1 12.5 12.5 4 692 31 13 9 5 4 6 2 4 12 7 4 2 2 5.9 7.0 5.8 17.0 4.2 8.3 4.5 2.8 6.6 9.2 9.7 8.7 6.3 6.3 5 224 13 10 3 14 6 9 2 2 2.2 2.9 4.4 6.3 10.7 8.3 19.6 6.3 6.3 6 72 3 1 2 1 1 .7 .7 .4 3.8 .8 7.1 TA5LE 40
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~--------- ' - ~-- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CDV9UCTEQ BY THE DATA GROUP IVC. 0. 1N9 ARE YOU EHPLOYED OUTSIDE THE IOME OR Y0T 1 0. 18C APE YOU EMPLOYED FULL TIME OR PART TIME ? - • - M E R I T -. - M 0 R E - - - NEWPORT - ' - NEWPORT - - LIGHTS - - KING 100 120 Kt JG KI4G 100 SING KIV TOTAL TOTAL KING hf 100 M TOTAL 120 M TOTAL M BOX/N M TOTAL "9 ROXfN TOTAL 12007 510 261 57 134 57 158 94 73 415 217 137 60 '5 3~ 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 EM?LOYED 8039 355 196 44 84 41 95 50 44 276 142 95 39 24 24 (%ET) 67.0 69.6 71.3 77.2 62.7 71.9 60.1 59.5 60.3 66.5 65.4 69.3 65.0 68.6 68.6 FULL TI_M_E 7211 313 165 39 74 35 83 43 40 234 121 32 31 20 20 60.1 61.4 63.2 68.4 55.2 61.4 52.5 51.2 54.8 56.4 55.8 59.9 51.7 57.1 57.1 PART TIME 815 42 21 5 10 6 12 8 4 42 21 13 8 3 3 6.8 8.2 B.0 8.8 7.5 10.5 7.6 9.5 5.5 10.1 9.7 9.5 13.3 8.6 9.6 REFUSE3 13 .1 NOT EMPLOYED '842 149 72 13 4 s 17 60 34 26 133 74 40 20 10 10 32.0 29.2 27.6 22.8 35.8 29.8 38.0 40.5 35.6 32.0 34.1 29.2 33.3 28.6 28.6 r?EFUSED QUESTION 126 6 3 1 2 3 3 5 1 2 2 1 1 1.0 1.2 1.1 1 .8 1.5 1.9 4.1 1.2 .5 1.5 3.3 2 .2 2.9 TAcLE 41
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~~-~----- - ----~_-_~:~~ 'L-- CIGARETTE BRAND SuITCHING STUDY -- ,lANUARY-DECEMBER. --- - LDRILLAkD C9UDUCT-ED BY THE DATA GROUP INC. 0. 159 ARE YOU EMPLOYED OUTSIDE TNE HOME OR NOT ? 0. 1HC ARE YOU EMPLOYED FULL TIME OR PART TIME ? R FEMALE RESPONDENTS ONLY 1979 t --- M E R I T - - - -_ M 0 R E - - - VEWPaRT - - >IEY20R T - - LIIHTS - - 120 KIVG KING 10 KING dIV; TOTAL TOTAL KING KING M 100 100 M TOTAL 120 M TOTAL M E30X/M 0 M TOTAL M BOxfM TOTAL 5698 263 98 29 90 46 102 56 47 227 108 71 47 20 20 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 - EMPLOYED 2879 147 48 21 49 29 50 25 25 132 50 44 2B 10 10 (NET) 50.5 55.9 49.0 72.4 54.4 63.0 43.0 44.6 53.2 59.1 55.6 62.0 59.6 50.0 50.0 FULL TIME 2277 119 37 17 42 23 42 20 21 105 46 36 22 9 Q 40.0 45.2 37.8 58.6 46.7 50.0 41.2 35.7 44.7 . 46.3 42.6 50.7 46.8 45.0 45.0 PART TIME 596 28 11 4 7 6 9 5 4 27 14 8 6 1 1. 10.5 10.6 11.2 13.9 7.8 13.0 9.8 8.9 8.5 11.9 13.0 11.3 12.9 5.0 5.0 REFUSED 6 .1 NOT EMPLOYED 2767 114 49 8 40 17 50 31 20 92 47 . 26 19 8 P 48.6 43.3 50.0 27.6 44.4 37.0 49.0 55.4 42.6 40.5 43.5 36.6 40.4 40.0 40.0 REFUSED QUESTION 53 2 1 1 2 2 3 1 1 1 1 1 .9 .8 1.0 1.1 2.0 4.3 1.3 .9 1.4 2.1 5.0 5.0 Cte91SEO TAPLt. 42
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CIGARETTE BRAND SWITCHING STUDY INDEX SEX OF RESPONDENT . . . . . . . . . . . . . . . NUMBER OF CIGARETTES SMOKED IN AN AVERAGE DAY . LENGTH TIME SMOKED CURRENT BRAND ....... LIKES OF CURRENT BRAND . . IMPROVEMENTS DESIRED/NOT DESIRED IN CURRENT BRAND . • . . . . - . = IMPROVEMENTS DESIRED IN CURRENT BRAND . .. HOW CURRENT BRAND PURCHASED . . . . . . . . . , WHERE CURRENT BRAND PURCHASED . . . . . , , . . CURRENT BRAND•PURCHASED OVER THE COUNTER/ VENDING MACHINE . . . . , , . . ADDITIONAL BRANDS PURCHASED IN PAST FOUR WEEKS . . . . . . . . . - - - - - .. BRANDS OF FREE SAMPLES SMOKED IN PAST TWO MONTHS . . . BRANDS PURCHASED WITH A COUPON IN PAST TWO MONTHS . . . . . . . . . . . . WHAT SMOKER WOULD DO IF STORE OUT OF CURRENT BRAND . . . . . . . . . . . . . . . . . . BRAND TO BUY IF STORE OUT OF CURRENT BRAND . . TABLE # INDEX TABLE # 2 IMPORTANCE OF TASTE VS. LOW TAR & NICOTINE IF FORCED TO CHANGE BRANDS . , . . . . . . . , . . 16 3 KNOWLEDGE OF TAR & NICOTINE LEVELS IN CURRENT - - 4 BRAND . . . . . . . . 17 FEELINGS ABOUT LEVELS OF TAR & NICOTINE IN CURRENT BRAND . . . . . . . . . . . . . , . . . 18 6 120MM BRANDS PURCHASED IN PAST THREE MONTHS .., 19 7 AGE OF RESPONDENT . . . . . . 20 8 EDUCATION LEVEL OF RESPONDENT . . . . . . . . . . 21 9 MARITAL STATUS OF RESPONDENT .. ... 22 TOTAL FAMILY YEARLY INCOME . . . . . . . . . . . 23 10 ETHNIC BACKGROUND OF RESPONDENT . . , . , , . . 24 11 CENSUS REGIONS . . . . . . . . . . , . . ~ . , , 25 SMSA POPULATION . . . . , , , , , , , , , 26 12 NIELSEN COUNTIES . . , . . . . . , , 27 13 COMPONENTS OF CIGARETTE SMOKE . , . . . , , . , , 28 UNAIDED LOW TAR BRAND AWARENESS . . . . , . . . , 29 14 NUMBER IN HOUSEHQLD .. . . . . , , , , , . 40 15 EMPLOYMENT OF RESPONDENT - TOTAL FEMALES ..... 41-42
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BANNER POINT DEFINITIONS LISTED BELOW ARE THE ABBREV!ATIONS USED THIS SECTION: KING, KNG, KG KING M 100 100 M 120 120 M 70 STRT, ST =. KING SIZE, FILTER, e KING SIZE, FILTER, 100MM, FILTER, 100MM, FILTER, 120MM, FILTER, 120MM, FILTER, e e e TO INDICATE THE VARIOUS PACKINGS WHICH APPEAR IN THE BANNERS OF NON-MENTHOL, SOFT PAC K MENTHOL, SOFT PACK NON-MENTHOL, SOFT PACK MENTHOL, SOFT PACK NON-MENTHOL, SOFT PACK MENTHOL, SOFT PACK 70MM, FILT€R, NON-MENTHOL, SOFT PACK STRAIGHT OR UNFILTERED /
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F ` CIGARETTE BRAND SWITCHING STUDY INDEk TABLE # EMPLOYMENT OF FEMALE RESPONDENT . . . . . . . . . 42 LOW TAR BRANDS PURCHASED LAST SIX MONTHS. ,,.. 43 LOW TAR BRANDS PURCHASED BEFQRE.SIX MONTHS AGQ. . 44 INDEX TABLE # LOW TAR BRANDS TO PURCHASE IN FUTURE. . . . . . . 45 LIKELIHOOD TO PURCHASE LOW TAR BRANDS IN FUTURE . 46
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I CIGARETTE BRAND SWITCHING STUDY -- JAVUARY-DECEMBERs 1979 L731LLARD f,OV)U:TED BY THE DATA GROUP INC. 0. E SEX OF RESPONDENT TASL(' 2 ---N 0 W - - - OLD OLD GOLD- OLD TOTAL KING TOTAL KING M KING BOX KING a0X/M GOLD STRT FILTER ~OT4L KIVo - - 100 GOLD LGiTS TOTAL 12007 68 42 25 18 ! 263 200 62 9 100.0 100.0 100.0 100.0 100.0 }00.0 100.0 100.0 100.0 MALE 6309 26 18 7 151 155 125 30 2 52.5 38.2 42.9 28.0 83.31 58.9 62.5 48.4 22.2 FEMALE 5698 42 24 18 3 109 75 33 7 47.5 61.8 57.1 72.0 16.7, 41.1 37.5 53.2 77.8
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC: (n'*k _A- 0. F ABOUT HOW MANY CIGARETTES DO YOU SMOKE IN AN AVERAGE DAY ? - = N 0!1 - - - OLD OLD GOLD OLD T R G D KING TOTAL TOTAL KING M KING KING BOX BOXfM - GOLD -- FIL E STRT TOTAL KING 100 OL LGATS TOTAL 12007 68 42 25 1A 253 200 62 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 10-19 3612 12 8 5 4 86 62 24 2 30.1 17.6 19.0 20.0 22.2 32.7 31.0 38.7 22.2 20-29 4881 25 17 B 5 110 88 22 4 40.7 36.8 40.5 32.0 27.8 41.8 44.0 35.5 44.4 30-39 1739 14 9 5 3 31 26 5 2 14.5 20.6 21e4 20.0 16.7 11.8 13.0 8.1 22.2 40 «R MORE 1776 17 9 9 5 36 25 11 1 14.8 25.0 21.4 32.0 27.8 13.7 12.5 17.7 11.1 MEAN 27.1 31.5 30.5 32.7 31.8 26.3 26.3 26.4 27.8 T4cLE '.
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_ ~-- - r"'~_ ~ - ------_--- ~~- --- - CISARETTE BRAND SNITCHING STUDY -- JANUARY-DECEMCiER. 1979 LORILLARU CONDUCTED bY THE DATA GROUP INC. 0. 2 H05 LONG HAVE YOU SMOKED YOUR REGULAR BRAND ? --- N 0 U - - - OLD OLD GOLD OLD KING KIVG KING GOLD -- FILTER -._ GOLD TOTAL TOTAL KING - M 80k BOX/M STRT TOTAL KING 100 LGHTS TOTAL_ 11869 6B 42 25 1A 263 200 62 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 3 MONTHS 402 5 2 3 3 3 03 LESS 3.4 7.4 4.8 12.0 1:1 1.5 OVER 3 MOS. 405 1 1 2 TO 6 MOS. 3.4 1.5 2.4 22.2 OVER 6 MOS. 769 6 6 4 1 3 TO 12 MDS. 6.5 . 8.8 14.3 1.5 .5 4.8 OVE4 i YEAR 1670 22 9 14 1 9 5 4 2 TO 2 YEAkS 14.1 32.4 21.4 56.0 5.6 3.4 2.5 6.5 22.2 OVER 2 YEARS 1384 17 13 5 14 12 1 1 TO 3 YEARS 11.7 25_0 31.0 20.0 5.3 6.0 1.6 11.1 OVER 3 YEARS 910 7 5 3 8 8 1 TO 4 YEARS 7.7 10.3 11.9 12.0 3.0 4.0 11.1 OVER 4 YEARS 853 2 2 13 5 7 1 TD 5 YEARS 7.2 2.9 4.H 4.9 2.5 11.3 11.1 OVER 5 YEARS 2152 1 1 2 84 51 23 1 T0 10 YEARS 18.1 1.5 2.4 11.1 31.9 30.5 37.1 11.1 OVEF 1G 3279 7 5 2 15 127 103 23 1 YEARS 27.6 10.3 11.9 8.0 83.3 48.3 51.5 37.1 11:1 TALLE
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DFCEMBER. 1979 LDRILLARD COVJUCTED BY THE DATA GROUP INC. 0. 3 WHY DO YOU SMOKE YOUR BRAND MOST OFTEN; THAT ISs .JHAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRAYD ? TOTAL PRDDUCT QUALITIES (VET) TASTE (SUyraET) HILDivDT STRDNG LIKE THE TASTE/FLAVOR --- N 0 Y - - - OLD OLD GOLD OLD O LT F G9LD KING TOTAL TOTAL KING M KING BOX KING BOX/M G LD STRT ER -.. I =- TOTAL K1UG 100 LGiTS 11869 69 42 25 18 263 200 62 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 7596 21 16 5 17 173 131 42 5 64.0 30.9 38.1 20.0 94.4 65.8 65.5 67.7 55.6 7301 20 15 5 17 171 129 42 5 61.5 29.4 35.7 20.0 94.4 65.0 64.5 67.7 55.6 2188 6 5 1 3 29 19 10 2 18.4 8.8 11.9 4.0 16.7 11.0 9.5 16.1 22.2 1114 2 1 1 32 25 7 1 5.4 2.9 2.4 4.0 12.2 12.5 11.3 11.1 536 2 2 3 15 12 3 4.5 2.9 4.8 16.7 5.7 6.0 4.A 554 14 13 1 1 4.7 5.3 6.5 1.b 11.1 357 12 11 1 3.0 4.6 5.5 1.6 90 1 1 .8 .4 .5 194 1 1 5 4 1 1.6 1.5 4.0 1.9 2.0 1.6 59 B 5 3 .5 3.0 2.5 4.8 511 2 2 1 11 6 5 4.3 2.9 4.A 5.6 4.2 3.0 8.1 1644 6 5 2 7 41 31 10 ? 13.9 8.B 11.9 8.0 39.9 15.6 15.5 16.1 22.2 ----=~----- TASLF 5
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CIGARETTF. BRAND SWITCHING STUDY -- JAVUARY-DECEMAER. 1979 LORILLAR;! CONDUCTED BY THE DATA GROUP INC. TABLE 5 0. 3 WHY DO YOU SMOKE YOUR BRAND MOST OFTEN{ THAT ISs _ __ II-14T IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRAND ? x:' _- N 0 W - - - OLD OLD GOLD OLD KING TOTAL TOTAL KING M KING BOX KING BOX/M GOLD STRT -~ FILTER -.. TOTAL KING 100 GOLD LGITS CGQLER/ 448 1 1 3 8 4 4 1 NOT HOT 3.8 1.5 4.0 16.7 3.0 2.0 5.5 11.1 SMDOTH 198 1 1 6 3 3 TASTING 1.7 1.5 2.4 2.3 1.5 4.8 MORE T09ACC0 331 14 9 4 TASiEfFLAVOR 2.8 5.3 4.5 6.5 OTHER TASTE 21 1 1 MEFIT I ONS .2 .4 .5 FILTER 467 1 1 1 10 9 1 (SU6NET) 3.9 1.5 2.4 5.6 3.8 4.5 1.6 WANTED 329 1 1 9 8 1 FILTER CI3ARETTE 2.8 1.5 2.4 3.4 4.0 1.6 aISLIKE 129 1 FILTEA CIGARETTE 1.1 5.6 OTHER FILTER 9 1 1 MENTIONS .1 .4 .5 LENGTdESIZE 370 5 4 1 (SU?'vET) 3.1 1.9 2.0 1.6 LONGER/ 269 2 1 1 SM9SFS LONGER 2.3 .8 .5 1.6 THINISLEUDER °5 SHORTER! 27 1 1 SMJKE LESS .2 .4 .5 2st99rV C.O
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~. --~-~ ------- , ;. ----- - ~- ~ ---~ _- ---- CIGAPETTE BRAyD SJITCHIhG STUDY -- J_ANUARY-DECEMHER. 1979 L04ILLARD CONDUCTED BY THE DATA GROUP INC. 0. 3 aHY DO YOU SMOKE YOUR BRAND MOST OFTEN; THAT IS9 rIHAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRAND ? TAdLE -- N 0 W - - - OLD OLD GOLD R OLD LD KING TOTAL TOTAL KING M KING E10X KING BOX/M GDLD ETRT -- FILTE - - TOTAL KING 100 iD LGHTS LI<E THE 31 2 2 SIZE .3 .9 1.0 LOW TAR 8 2421 54 3! 22 3 2 1 1 NICOTINE 20.4 79.4 78.6 88.0 1.1 1.0 1.6 11.1 . HENTHOL 520 4.4 NON-MENTHOL 80 2 2 .7 .8 1.0 EASY TO DRAW 66 5 5 /PACKED LOOSE .6 1.9 2.5 PACKED TIGHT 32 ' 2 /HAKD DRAW .3 .8 1.0 BJ4%S 109 5 2 3 SLOU/EVEN .9 1.9 1.0 4.E UURNy FAST 16 .1 PACKAGE 110 1 1 (SU:~":'T) .9 .4 .5 LI<E THE 21 1 1 PACKAGE .2 .4 .5 COLOR OF 20 PACKAGE COMES IN Box .2 78 czqqTGCo /)DESV'T CRUSH .7 MISCELL. 478 1 1 1 23 16 P.• i _ (NET) 4.0 1.5 2.4 5.6 8.7 8.0 12.9 11.1
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CIGARETTE BRAND SVITCHING STU]Y -- JA4UARY-DECEMBERs 1979 L]4ILLAkD CONDUCTED BY THE DATA GROUP INC. G. 3 WHY DO YOU SMOKE YOUR BRAND MOST DFTEN; THAT IS• WHAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRAND ? --- N 0 W - - - OLD OLD GOLD OLD KING KING KING TOTAL TOTAL KING M BOX BOX/M GOLD STRT -- FILTER - - TOTAL KING 100 GOLD LG4TS I LIKE THEM 213 1 1 6 5 1 1.8 1.5 2.4 2.3 2.5 1.6 E'VJGY IT 170 2 1 1 MOREEGET SATISFACTIDN 1.4 .8 .5 1.6 COUPON ON 88 1 15 9 6 1 P4'-KASE .7 5.6 5.7 4.5 9.7 11.1 HE:AUSE OF 3 1 1 MANJFACTURER NAME + .4 .5 ALL OTHER 1973 4 2 2 1 74 57 17 2 MENTIONS 16.0 5.9 4.8 8.D 5.6 28.1 28.5 27.4 22.2 pKf'u0 1969 4 2 2 1 74 57 17 2 rARTICULAR 16.6 5.9 4.p 8.0 5.6 28.1 28.5 27.4 22.2 REASON - - - (+ _ 'ERCEhT LESS THAN .05) vbqqTGco
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I CIGARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBER. 1979 LORILLARD CDV9UCTED BY THE DATA GROUP INC. 9. 4 IS THERE ANYTHING ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? --- W 0 W - - - OLD OLD GOLD OLD N ^ TE ~ FI GOLD TOTAL TOTAL KINS KING M G KINS KI BOX BOX/M .OLO STRT R -- L - TOTAL KIV; 100 LG4TS TOTAL 11869 68 42 25 19 263 200 62 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 IMPROVEMENTS 2181 22 15 7 4 32 24 8 3 JESIRED 18.4 32.4 35.7 28.0 22.2 12.2 12.0 12.9 33.3 NOT DESIRE 9689 46 28 18 14 231 176 55 6 IM?RGVEhE+1TS ,51.6 67.6 66.7 72.0 77.8 87.8 R8.0 88.7 66.7 szssTsco r"~ TAbLE: 6
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, CIGARETTE BRAND SuITCHIMG STUDY -= JANUARY-DECEl9BER. 1979 L03ILLAkC GaNDUCTED BY Tr+E DATA GRjUP INC. kl . 5 u•ie,T IS THERE ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVFD ? - --- N 0 W --- OLD OLD GOLD OLD KING KING KING 6DLD ~- FILTER - - GOLD TOTAL TOTAL KING M BOX ®OX/M S T 4 T TOTAL KI+19 100 L--GHTS TOTAL 2181 100.0 MAKE MIL[)Ek 77 3.5 MAKE 28 STRO'.GFR 1.3 RE4DVE ~ FILTER .1 IMPROVE FILTER 128 5.9 MA<C SHORTEP MAxE LONGER PAG'f TIGHTER PAC!c LOOSER 12 .6 56 2.6 120 5.5 8 .4 22 15 7 4 32 24 8 3 100.0 100.0 100.0 100.0 100.0 100+0 100.0 100.0 1 1 1 1 4.5 6.7 3.1 4:2 3 3 13.6 20.0 1 1 3 3 Y 4.5 14.3 9.4 12.5 2 50.0 3 1 2 2 2 13.6 6.7 28.6 6.3 25.0 4 4 5 5 18.2 26.7 15.6 20.8 IMPFOVE 16 SMELL .7 aE9UCEf REMOVE T & N 1010 46.3 7 5 3 5 4 1 1 31.6 33.3 42.9 15.6 16.7 12.5 33.3 2 2 6 4 2 9.1 13.3 18.0 16.7 25.0 IMPROVE 156 PACKAGi"JG 7.2 uU4LITY 9z~qtseo TntLE 7
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~ --- - --- -- ~ - - - CIGARETTE BRAND SWITCHING STUDY -- JAVUARY-DECEMDER, 1979 LJRILLARD C7YDUCTED BY THE DATA GROUP INC. J. 5 WHAT IS THERE ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? --- N 0 W ---. OLD OLD GOL_D OLD D KING TOTAL TOTAL KING H KINB KING BOX BOXI`1 GOLD STRT _- FI_LTEP TOTAL KING -.. 100 GJL LGiTS REDUCE PRICE 212 1 1 1 1 9.7 25.0 3.1 4.2 33.3 MAKE FRESHER 34 1.6 AD) NICOTINE 2 TO IMPROVE FLAVOR .1 IMaROVE 53 TASTE/FLAVOR 2.4 3RAVD NOT 52 2 1 1 1 3 2 1 READILY AVAILABLE 2.4 9.1 6.7 14.3 25.0 9.4 8.3 12.5 IMPROVE 50 2 2 OUALITY OF TOBACCO 2.3 6.3 8.3 OTHEP, 91 1 1 1 1 PNYSI^.AL IMPROVENENTS 4.2 4.5 14.3 3.1 12.b ALL GTHER 64 5 4 1 1 MENTIONS 2.1 15.6 16.7 12.5 33.3' TA'LE 7
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--- - - -- - - - - -- - --o =- CIGAkETTE BRAND SuITCHING STUDY -- JANUARY-(3ECEkBERs 1974 LO3ILLAKb L]u3UCTED BY THE DATA GROUP TNC. li- 0. 6 THINKING OF YOUR REGULAR CIGARETTES. THE ONE YOU NOW SMD<_E• ARE THEY USUALLY bDUGHT flY THE CARTONs BY THE PACK. OR EQUALLY BY THE CARTON AND PACK ? N 0 W -__ OLD OLD 30LD OLD KING TOTAL TOTAL KING M KING KINS 60X BOXIM GCLD STRT -- FILTER . . TOTAL KING 100 G)LD LGiTS TOTAL_ 11969 69 42 25 i8 263 200 62 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CARTJN 6735 49 30 1R 12 161 112 49 5 56.7 70.6 71.4 72.0 66.7 61.2 56.0 79.0 55.6 PA:( 3288 11 8 3 3 58 52 6 2 27.7 16.2 19.0 12.0 16.7 22.1 26.0 9.7 22.2 EQUALLY I838 9 4 5 2 44 36 8 1 15.5 13.2 9.5 20.0 11.1 16.7 18.0 12.9 11.1 RD~LS 066N 7 .1 Ta.;LL-
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n CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMUERv 1979 LDRILLARD COVOUCTED BY THE DATA GROUP INC. U. 7 IN WHAT TYPE OF STOREs SHOPPING OUTLET. OP OTHER LOCATION DO YOU USUALLY BUY THE _- rRA"/D OF CIGARETTES YOU SMOKE MOST OFTEN ? -- N 0 W ---. OLD OLD GOLD OLD KIVS TOTAL TOTAL KING M KING KIN5 BOX BOXfM GOLD STRT -- FILTER - - TOTAL K1NG 100 GJLD LGHTS TOTAL 11869 69 42 25 19 263 200 62 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CO~VENIENCE 854 3 1 2 1 10 9 1 STORE 7.2 4.4 2.4 8.0 5.6 3.8 4.5 1.6 JISCCUNT 591 4 3 1 3 17 12 5 STORE 5.0 5.9 7.1 4.0 16.7 6.5 6.0 8.1 aRU~STORF. 1151 5 3 2 4 27 24 4 1 R.8 7.4 7.1 8.0 22.2 10.3 12.0 6.5 11.1 ;AS STATION 991 2 2 16 11 5 2 P ..3 2.9 8.0 6.1 5.5 8.1 ?2.2 LAkSE 4862 41 25 15 6 135 95 40 2 SUPERMARKET 41.0 60.3 59.5 60.0 33.3 51.3 47.5 64.5 22.2 - . - LIQUOR STORE 29h 1 1 1 6 6 2.5 1.5 2.4 5.6 2.3 3.0 PX/M1LITaRY 364 3 2 1 3 3 C044ISSARY 3.1 4.4 4.8 4.0 1.1 1.5 SMALL 1665 6 5 1 1 33 28 5 2 GRCCERY STOIE 14.0 8.9 11.9 4.0 5.6 12.5 14.0 8.1 22.2 VEWSPAPERf 251 1 1 1 3 3 1 T09ACCO 2.1 1.5 2.4 5.E 1.1 1.5 11.1 AT WORK 110 .9 7 5 2 2.7 2.5 3.2 TARLE `3
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-~ -- --------- CIGA4ETTE BRAND SWITCHING STUDY --. JANUApY-DECEMBER• 1979 LD9ILLA^t9 COVJUCTED BY THE DATA GROUP INC. D. 7 IN WHAT TYPE OF STURE. SHOPPING OUTLET. OR OTHER LOCATION 00 YOU USUALLY BUY TH_F - - - - y..-y. 0 'CIGAI;ETTES YOU SMOKE MOST OFTEN ? -- N 0 W - - - OLD OLD GOLD OLI1 KING KING KING GOLD -- FILTER -- GOLD TOTAL TOTAL KING M BOX BOX/M STRT TOTAL KI?Jr, 100 LGdTS BAR/TAVERN 46 1 1 .4 .4 .5 4DFFEE SHOP/ 59 1 1 ;ESTGURANT .5 .4 .5 SO4E 9THER 127 2 2 1-T-YPE 1.1 B 1.0 11.1 11 TAtLE 'i NO REGULGR 282 5 1 2 2 1 1 STORE 2.4 4.4 2.4 8.0 .8 .5 1.6
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CISARETTE BRAND SWITCHING STUDY -- JANUARY-.DCCEMBERe 1979 LORILLAND COKbUCTED BY THE DATA CROUP INE. a. 7A IS THAT OVER THE COUNTER OR FRDM A VENDING MACHINE ? --- N 0 W - - - OLD OLD GOLD OLD N F T R L KING TOTAL TOTAL KING M KI G KING 2DX BOX/M GOLD STRT -- E IL TOTAL KING --. 100 D GO LGiTS TOTAL 11869 68 42 25 16 263 200 62 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 OVEf; THE 11427 68 42 25 12 257 195 62 9 CDJNTER 96.3 100.0 100.0 100.0 100.0 97.7 97.5 100.0 100.0 VEN]ING 360 5 4 1 MACHINE 3.0 1.9 2.0 1.6 9DTH EQUALLY 47 1 .4 .4 .5 JHDLESALEH 30 /D=AL'cR .3. OTHER MEVTIONS (+ = PERCENT LESS THAN .05) TAbLE 10 x€:e-NI6EO
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CISAPETTE QRAND SWITCHING STUDY -- JANUARY-DECEMCiER. 197ry LOPILLAP7 CONrUCTED BY THE DATA GROUP INC. T6E•LE 11 9. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS Dfi TYPES HAV€ B_EEN_ PURCHASED FDR YOUR USE+ EITH_R BY YOU OR SOMEONE ELSE RECENTLY? --- N 0 W .- - OLD OLD GDLD TER FI OLD D G KING TOTAL TOTAL KING M KING P.Ox KING BOx/`t GOLD STRT - - -- L TOTAL K1NG 100 OL LGiTS TOTAL 11869 68 42 25 18 263 200 62 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 107.0 ALPINE 3 M/4IMG * ARCTC LIGHTS 23 MENTHOL/KING .2 ARCTC LIGHTS 1R MEVTHDL/100 .2 BELAIR 24 M/4IhG .2 8 E L A I R 16 3 2 1 H/100MM .1 1.1 i..0• 1.6 cUSN 3 HEDGS 22 NM/KING .2 9NSN & HECGS 91 1 1 NM/1G0NM .8 4 1.6: BNSN & HEC3S 11 N'4/100'I4/30X .1 BVSN ;, HECSS 83 y/100M+1 .7 i1VSN & HEOGS 5 M/1D0MM/POx . CsNSN & HEOGS 46 2 1 1 LIT°_'S/1D0/NM .4 .8 .5 1.6 9NSN & hEDGS 42 2 2 LITES/100/M .4 2.9 8.0
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CIGARETTE BRAVD SWITCrIING STUDY -- JANUARY-DECEMDER9 19'19 LORILLARD CONDUCTED BY THE DATA GROUP IUC. J' _\ _ 3F ----- --, 3. 9 IN ADDITION TO YOUR REGULAR BRAND9 WHAT OTHER BRANDS OR TYPES HAVE BEEN PUpCHASED FOR YOUR USE. EITHER BY YOU OR SOME!)NE ELSE RECENTLY? E,NS'J 3 HEDGS NM!M-FLT fc/KG „NSV Y HEDGS_ M/M-FLTR/KG CAMEL NM/FILTE[i CAMEL "JM/FILTER/Bk CAMEL NM/N0 FILTER CAMEL LIGHTS h3N-M_NTHDL CAMEL LIGHTS 100NiM/tJ(1 - N 0 W - - - OLD OLD GOLD 3LD KING KivG KING GOLD -~ FILTER - - GOLD TOTAL TOTAL KING M EOX BOX/M STRT TOTAL KINC 100 LGHTS 2 . 4 . i 96 4 4 1 rd 1.5 2.0 11.1 4 . 71, 1 1 .6 .4 .5 80 3 1 2 .7 1.1 .5 3.2 16 1 1 ..1 .4 1.6 5 . 27 1 1 .2 1.F 2.4 16 1 1 .1 1.5 4 .0 37 :3 19 .2 1 • TA~;LE 11
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-- r N 0 W - - - OLD KIN TOTAL TOTAL KING M G KING KING GOLD BOX BOX/M STRT CHEST_RFIELD 4IMf1U0MM 2 C-1ESTERF'IELD NM/N FLTr/70 5 CAESTrRFIELD 12 va/ri FLTR/KG .1 CiEST=RFIELD 1 M/FLTR/KING . DE-'AUE 9 1 1 vH/K1YG .1 1.5 2.4 DECADE 4 M/KI\G DE~nDE . N'+l1C0 . DORAL 1q yMlzI~IG .2 5 r L.--- --:-- - CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERe 1970 LORILLA9D CDN9UCTED 9Y THE DATA GROUP INC. , Q. 9 IN ADUIiiON TO YOUR REGULAR BRAVD• WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. EITHER 8Y YOU OR SOMEONE ELSE RECENTLY? OLD GOLD OLD -- FILTER - - G3LO TOTAL KIV! 100 LGITS .4 .5 lo TC.HLE 11
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----.ik --- CIGARETTE BRAND SuITCHING STUDY -- JA,NUARY-DECEMBER• i9TA LORILLARD CDV7UGTEU BY THE DATA GROUP IVC. 8. 9 IN A001TION TO YOUR REGULAR BRAND9 WHAT OTHER BR•ANDS OR TYPES HAVE BEEN PURG^iASED FOR YOUR USE. EITHEQ E'Y YOU OR SOMEONE ELSE RECENTLY? TAF~.LE 11 --- N 0 V - - - OLD OLD GOLD OLD _ KIN TOTAL TOTAL KING M G KING KING GOLD BOX AOX/+1 STRT -- FILTER - - TOTAL K I V 3 100 GDLD LGA 1S EVE LIGHTS 3 MENTHOL/100 + ICEBERG 1 V/10GMM + . iQEVT NM/?0X d .1 KENT 45 1 1 1 1 NMlKI41G .4 1.5 2.4 .4 .5 KENT 15 1 1 N'f/100MM .1 .4 .5 KFNT 7 `1/iC0'A M .1 G0:9N LICHTS 40 1 1 . 2 NM/K1tiG .3 .4 .5 22.2 GOLOP_! LICHTS 12 M/xING .1 GOLJY LIGHTS 32 NM/100My .3 GOLDN LICHTS 13 M/100MM .1 KENT III 63 2 1 1 NM/KING .5 2.9 2.4 4.0 KENT iII NM/100 i * 16 .1
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t rj CIGARETTE BRAND SWITCHIVG STUDY -- JANUARY-DECEMOER. 1979 LDRILLARD COY^UCTED BY THE DATA GROUP INC. ,:. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCiASED FOR YOUR USE, EITHER BY YOU OR SOMEONE ELSE RECENTLY? _ - N 0 W - - _ OLD OLD 90LD DL9 KING KING KINS GOLO -- FILTER - - G3LD TOTAL TOTAL KING M FIOX BOXE4 STRT TOTAL KING 100 LGATS K OOL 195 3 3 MItING 1.6 1.1 1.5 r.ODL 52 1 1 M/100mM .4 .4 1.6 KODL M/,yD FILTER KOOL 67 MEMILDSlKING .6 KODL 37 1 SPR LITEIKG .3 11.1 SOOL 38 SP3 LITE/100 .3 TAHLI" 11
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-----=f- --- ---'~ CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DEDEMQER• 1479 LGRILLARO COV?UCTED BY THE DATA GROUP INC. _ A -------= 0. 9 IN ADDITION TO YOUR REGULAR BRAND, WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCrIASED F`JR YOUP USE. EITHER !!Y YOU 0R SOMEONE ELSE RECENTLY? --- N 0 W -. -. - OLD OLD 3DLD OLD T KING TOTAL TOTAL KING M KING KING BOX BOX/N GOLD STRT ER - - GDLD ~- FIL T3TAL KI'IG 100 LGiTS LARK 2 ^JA /1C0MM ~ LA3S LIGHTS 1 Ny/<I!vG ~ Lr,4S LIGHTS NM/100 . LUCtY STRIKE 27 1 1 1 NM/YD FILTER .2 5.6 .4 .5 LUCKY STRIKE 1 tiM/L F/1G0MM . LUCKY STRIKE 4 NM/LKY 10/KG '!ARL8OR0 i 169 2 2 10 10 y"/3GX 1.4 2.4 4.8 3.3 5.0 'IARLPORO 224 9 7 2 NM/KING 1.9 3.4 3.5 3.2; MARL9DR0 13 M./Rf'X 46RL39RD .i 31 M/K 1i4G .3 .'?ARL60R0 80 3 1 2 NFt/1COMM .7 1.1 .5 3.2 M,A RL90R0 24 1 1 Ny/100'1M/dGX .2 .4 1.6 MARLBORO 139 1 NM/LIGHTS/KG 1.2 .4 .5 Z+f:e"SE6co TA!-LE 11 ,
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CIGARETTE BRAVD SWITCHING STUDY -- JANUARY-DECEMBER9 1979 LDR,ILLARD (-'OtiUU:TED BY THE DATA GROUP IUC. TeELL 11 ~; . ti IN ADDITION TO YOUR REGULAR E{RAND9 WHAT DTHER bRANDS OR TYPES HAVE DEEN PURCHASED FOR YOUR USEI EIT4ER BY'YOU OR SOMcONE ELSE RECENTLY? - N 0 W - OLD OLD GOLD OLD KING TOTAL TOTAL KING M KING KING GDLD EOX BOX/M STRT -- FILTER - - GOLD TOTAL KINf 100 LGHTS MARLBORO 12 M/LIGHTS/KG .1 MARL5URn 77 1 1 3 1 2 LITES/100/NM 4AX .6 g 145 2.4 1.1 .5 3.2 I NM/120MM .1 HAX 4 `I/120M,M . ME RIT 126 3 3 NM/KING 1.1 1.1 1.5 MERIT 41 1 1 M/KING .3 .4 .5 ME.RIT 54 N4/10oMy .5 1 .5
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-.GECEMBER# 1979 LORILLARD C9'tJuCTED BY THE DATA GROUP INC. 0. 9 IN ADDITION TO YOUR_ REGULAR BRAVD+ WHAT OTHER BR4NDS OR TYPES HAVE 9EEN PURCHASf-b FOR YOUR USE. EITHER BY YOU OR SOMFONE ELSE RECENTLY? -- N 0 u -. - - OLD OLD GOLD E OLD KING TOTAL TOTAL KING M KING KING BOX BOX/M CaLU STRT R -- -- FILT TOTAL KI':G 100 G7LD LGdTS vE,I;'nRT 26 LIa11TS/KG/M .2 NDu 21 1 i NM/KIYG/o0X .2 1.5 4.0 'l0.1 19 M/KING/90X .2 OLD GOLD AIM/3GX 1 e OLD GOLD 14 1 yM/FLTR/KING .1 11.1 OLD GOLD 3 J4/FLTR/100 * OLf SOLD 2 2 2 LI GiTSl4G/NM * h 1.0 PALL MALL 11 NM/!IyG .1 PALL MALL 91 2 hM/N PLTR/KG H 11.1 PALL MALL 17 LM/100'tM .1 DALL MALL 5 LGIIS/NM/KG ! PALL MALL 9 LGiTS/NM/100 .1 PARLIAMEF:T 23 2 2 LGHTS/,NM/BX .2 .a 1.0 TA;?LE 11 6Ce-SIM
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y __r -11a_ ~ _r_ _ -. - _ ? 1 _- 4--_ ~_ ___ _. - - •__- _ __ .- - ~~ __- ._ _-- -_ ._ _.~ .r_ ~ . CIGA3ETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 19T')' LORILLAIiD C8V9uLTED dY THE DATA GROUP INC. ll. 9 IN ADDITION TO YOUR REGULAR 3RAND. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED F0R EITHER BY YOU OR SOMEONE ELSE RECENTLY? YOUR USEs --- N 0 W -- - OLD OLD GOLD OLD I G I O D TER - - GOLD -- FI KING TOTAL TOTAL KIVG M K N B0I( K NG G L BDXfM STRT L TOTAL KING 100 LGITS PARLIAMENT 16 LyHTS/NM/KG .1 PARL IAMENT 15 LOHTS/NM/100My .1 PA2LIAMENT 1 LGiTS/M/100MM * PARLIAMEyT 3 U LITL/KG/NM * PHILP MOFRI_S NM/NO FLTR I + PHILD MOFRIS 1 '!M/VO FLTk/C * RALEIGH 18 Yk/FLT2/KING *2 RALEIGH 3 1 1 N,`t/FLTK/100 + .4 1.5, RALEIGH 3 NM/?I FLTh/Kfz RALEIGH s 10 1 1 1 1 LITES/N"1/dG .1 1.5 4.0 .4 .5 RALEIGH 7 1 1 LGhTSfNM/100 .1 1.5 2.4 REAL 25 3 2 1 1 1 YM/<IVG .2 4.4 408 4.0 .4 .5 REAL 10 1 1 y/KIYG .1 1.5 4.0 opsql6co TpuLE 11
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--~5~--~-- -~n---~.--. CIGARETTE BRAND SuITEHING STUDY -~ JANUARY-DFGENOER• 1979 L04ILLARO CDVI)U_TE'1 tiY THE DATA GROUP IYCC u. 9 IGI ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANCS OR TYPES HAVE BE:N PURCHASED - - E1TMfk RY YOU OR SOMEONE ELSE RECENTLY? RICH LIGHTS__ yMfKING RICH LIGHTS YM/100 SALEM Ml?OA SALEM MLKI"'C SALFM 4/100M4 SALEM MlLITES/KG SaLE!~-.ME100 LONG LIGHTS SARATOGA y4 l120MM SA3ATOuA 'i/i2CHM TAELF 11 FOR YOUR USE9 --- V 0 W - - - OLD OLD GOLD OLD IN KIVG KING G9LD - FILTER - - GOLD K TOTAL TOTAL K I N G M G BOX 90x1M STRT - TOTAL KIV;, 100 LGrITS 6 .1 15 .1 189 1 1 2 1_ 1 1.6 1.5 4.0 .b .5 1.6 79 .7 115 2 2 1.0 .8 1.0 102 2 2 4 1 3' .9 2.9 8.0 1.5 .5 4.8 9 1 1 .1 1.5 2.4 6 .1 SILVA THINS NM/100MM . S1LVA TMINS_ 6 M./100MM .1 SPRING Hf100!IM TALL 7 !yMf128MM .1 /rvS7Tp(.o
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r CIGAPETTE BRAND SiIITCHING STUDY -- JANUARY-DECEMBER. 197`1 LJPILLAr?D CJYDUCTED dY THE DATA GROUP INC. Q: 9 I_Y A_UDITIOP! TO YOUR REGULAR BR4ND. WHAT OTHER 9RANDS ON TYpES HAVE 8€EN PUR.'4ASE.b FOR YOUR USE. EITHER EY YOU pk SpMI'©NL ELS€ RECENTLY? --- N 0 J - - - OLD OLD SOLD OLD D I G3 - KING TOTAL TOTAL KING M KING KING GOLD BOX BOX/M STRT LTER -._ F L - TOTAL KING 100 LGITS TAREYTON_ 20 1 1 NM/KING .2 .4 .5 TARF.YTON 1 1 NM/100MM .2 .4 .5 TAREYTON NM/N FLTR/KG TAREYTON 1 f '1M/LITES/RG .1 TAREYTON 9 LITES/100/NM TA3rYT9v L06 TAR/M/KG .1 T-RiUMPrI 27 1 1 1 1 N4 /<ING .2 1.5 2.4 .4 .5 TRIUMP-I 6 %1/<ING .1 TRUE 33 3 3 NM/KING .3 4.4 7.1 TRUE 13 1 1 M/KIAG .1 .4 .5 TRUf 11 1 1 N"./100HM .1 1.5 2.4 TRUE 7 M/100NM .1 VAVTAGE 111 4 4 an~~V~SL~EO .~ 1.5 2 ,a TAfiLE 11
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~ ' - -- -~---,-~.--~-, - - -- -J -- - ~ ---- l CIGARETTE BRAND SWITCHING STUOY -- JANUARY-DECEMBER. 1979 LORILLAPD Cb,N9UCTED BY THE DATA GROUP INC. 1. " IN ADDITION TO YOUk REGULAR BRANDe WHAT OTHER - 81THLR 9Y YOU OR SOMkONE ELSE RECENTLY? --- N 0 W KING TOTAL TOTAL KING M VAhTAGE 40 1 MisiNr, .3 1.5 VANTAGE 45 N`1l100MM .4 VICEROY 53 NM/KING .4 VICEBOY NN<1GOMM 14 .1 VICEROY 19 NM/x MILD/KG .2 VTR,INIA SLM 45 IYa/100WN .4 VIRGINIA SLM Mll00MM 46 .4 WINSTON 44 NMf DX .4 WINSTON 297 1 NMfKTNG 2.5 1.5 71 1 .6 1.5 cveqI6c0 126 1 1.1 1.5 4IVSTON 71 1 YMlLIGHT/100 .6 1.5 T3TAL LO-FI 2064 4 17.4 5.9 BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USF• - - - OLD OLD GOLD OLD KING KING GOLD BOX BOXfM STRT -- FILTER - - TOTAL KIVG 100 GOLD LGHTS 1 2.4 1 .4 1.5 2 2 B 1.0 1 1 .4 .5 2 2 R 1.0 1 16 14 2 4.0 6.1 7.0 3.2 1 9 2 7 4.0 3.4 1.0 11.3 1 5 4 1 2.4 1.9 2.0 1.6 1 2 1 1 2.4 .8 :5 1.6 2 2 62 43 18 2 4.8 8.0 23.6 21.5 29.0 22.2 TAELE 11
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--- ---~--- CIGA'tETTE BRAND SWITCHING STUDY -- .IANUARY-.OECEMBER* 1979 LO4ILLAhD COVDUCTED BY THE DATA GROUP INC. 1. 9 IN ApOITIt)N TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCiASED FOR YOUR USE9 _ -- EITHEfl BY YOU OR SOMEONE ELSE RECENTLY? - -- N 0 a - - - OLD OLD GOLD OLD TOTAL TOTAL KING KING M KING BOX KING BOXCN GOLD STRT -- FILTER - - TOTAL KIVG 100 G3LD Lf+ATS TOTAL LG-FI 1303 3 2 1 56 41 15 2 LON-HEVTdOL 11.0 4.4 4.8 4.0 21.3 20.5 24.2 22.2 TOTAL LO-FI h17 1 1 7 4 3 MEWTH OL 6.9 1.5 4.0 2.7 2.0 4.8 TOTAL 1066 8 3 4 32 20 11 LOW TAR 9.0 11.8 7.1 16.0 12.2 10.0 17.7 TOTAL VEHY 746 4 3 1 12 10 2 3 LOW TA5 6.3 5.9 7.1 4.0 4.6 5.0 3.2 33.3 TOTAL ULTRA 329 9 6 3 2 2 LGJ TAR 2.8 13.2 14.3 12.0 .8 1.0 TOTAL 12_0"S 119 1 1 1 1 1.0 1.5 2.4 .4 .5 TOTAL 200 3 2 2 STRAIGHTS 1.7 16.7 .8 1.0 OT-1ER 88 4 4 .7 1.5 2.0 DOV'T KNOW 148 ,,! 1.2 `lOYE 756C 44 j 28 16 14 160 127 33 4 63.7 64.7 66.7 64.0 77.8 60.0 63.5 53.2 44.4 It ? PERCENT LESS THAA .05) ------ --~- Tci:l E 11
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CIGARETTE BRAND SLITCHING STUDY -- JANUARY-DECEM9ER. 1979 - LORILLARD COV.r.UCTED BY THE DATA GROUP INC. TAHLE 12 ©. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGAEETTES RECENTLY? _ 1. 1dD _ 41~IAT dRAND OR BRANDS OF CIGARETTES - D1D YOU SMOkCE ? --- N 0 G - - - OLD OLD SOLD OL3 I KI KI -- FILTER - - GDLD NG K NG - NS - GOLD TOTAL TOTAL KING M BOX BOx/4 STRT TOTAL KING 100 LGdTS TOTAL 12007 63 42 25 18 263 200 62 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 S4OSED FREE 1487 9 3 6 2 36 28 6 1 SAPELES 12.4 13.2 7.1 24.0 11.1 13.7 14.0 12.9 11.1 r ('4 --T ) ALPINE 1 '1/4ING * ARCTC LIGHTS 5? 1 1 "!"VTHDL/KINS .4 .4 .5 ARCT^ LIGHTS 35 MEVTHOL/100 .3 i3ELAIR 2 NtSIr.G * BELAIR 1 M/100MM i •lVSN & HEDGS NE'/100MM ;-I'JSN & HEDGS 5 FiM/100M4/C'uX * apqqTGEO
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Lr`-- fftN- ------ --- --- - CIGAFETTE BRAND SuITCHING STUDY -- JANUARY-D€cE L04ILLA@D CONDU.TE.D 5Y THE 7ATA GROUP I4C. - / PER$ 1979 7. ICA HAVE YOU SMOKED ANY FREE_ SAMPLES OF CIGARETTES RECENTLY? G. 1CB WHAT BRAND OR BRANDS OF CIGARETTES DTD YOU SMQKE ? TAtt_F 12 - 4 0 W - OLD OLD GOLD OLD KING KIVG KING TOTAL TOTAL KING M DO% BOX/M GBLD STRT -- FILTER - - GOLn TOTAL KIyo 100 LGHTS BNSY & HEOGS 4 1 VMfNt-FLTi,fKG • 5.6 CAMEL 12 1 1 NMfFILTEF< .1 .4 .5 CAMEL NMfFILTEyfBX G + CAMEL 2 VMl.%O FILTER • CAMEL LIGHTS 77 1 1 y0V-M:VTr+OL .6 :4 .5 CA!fFL LIGHTS 22 1 1 1C0MMlNM .2 .4 1.6 CARLTO^J !lMf70'!,M . CARLTON 10 NMfRIN G .1 CARLTON w/t4I"!G CARLTON 7 100^'MINy .1 CARLTON 5 4ENTHOL/100 CHESTERFIELD R 1 'VMf100MM ~ DECADE 9 1 N4l4I4G .1 .4 9vsst6co
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CIGARETTE BRAND SuITCHING STUDY -- JANUARY-QEQEMFlER• 1979 LG3ILLAPD CD+IDUCTED BY TME DATA GROUP INC. D. 10A NAVc YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? D. 103 6iHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? TABLE 12 --- N 0 W - - - OLD KING KING KING GOLD TOTAL TOTAL KING M BOX EOX/M STRT OLD GOLD OLD -- FILTER - - GOLD TDTAL KI'JG 100 LGiTS DtC ADE 3 M/ ttv~ . OECADE 1 Nh4 ,l100 * . . DDI;kL 25 NMlK IYG .2 90RAL 12 YfiCI`J5 .1 DORAL II 16 KING/NM .1 DORAL II 11 KINSIM .1 EVE PJM/100MM ICEBERG 5 'K/100MM . KENT 3 1 NMfDOK ~ 1.6 '(ENT NM/KI!uG KENT 6 N"11100MM + REYT +i/lOOMM
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CIGARETTE ©RAND SWITCHING STUDY -- JANUARY-DEEEMItERs 1979 LORILLAE6 CONDUCTED BY THE DATA GROUP INC. J. 1UA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 103 IiyAT EIRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? TA ',-LL 1 2 - - N 0 W - - - OLD OLD GOLD OLD K N IN L KING G GOLD FILTER - I G TOTAL TOTAL KIyG M O D K G ROX DOX/4 STRT . -- TOTAL KI^)G 100 LG-ITS GO.nN LIGHTS 13 M/(iN^, .1 GOLDN LIGHTS 21 1 1 NMl100MM .2 .4 .5 GOLGN LIGHTS :r1l100yM KE'4 T III 75 1 1 3 3 aIM/LIYG .6 1.5 2.4 1.1 105 KOOL 1 af30X KODL 7 "tEI'vG .1 KODL 1 k[100Mk . KOOL M/MILDSlKING KOOL_ 15 1 1 SPR LITElKG .1 :4 .5 KQOL 12 SPR LITE/100 .1 L K P'' NM/5OX I . L a M 1 NM<KING . L 3 M-NM/KG 2 FLAVOR LITES .
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~------r-~,_~-__------------ -----~- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 AR RT LO LL CONDUCTEC BY THE DATA GROUP INC. TA; LF 13 U. 104 HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 10h WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMDKE ? t M-NM/100 -- N 0 W --. - OLD OLD GOLD KING KIVG KING GOLD -~ FILTER - - TOTAL TOTAL KING M BOX BOXlM STRT TOTAL KIy(', 100 OLD SDLD LGHTS LJVu ' ITES LARK 1 NM/KING + LAR{ 1 NM/100MM • LARK LIGHTS "dM/KING '9ARL?ORO 11 NM/POX .1 4ARL?OR8 5 Ny/KING + Y4RLP0RO 3 CI/y`JX . MARL-dOR3 NM/1G0MM/BOX .
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„ ---'~~~----- - - .-.._. -------- , - - ----- -- --- - -- ~- --~ CIGARETTE LJ3ILLAfiO 63U3UCTED BRANO SWITCHING STUDY -- BY THE DATA GR(1UP INC. JANUARY-DECEMDER9 1979 5. i0A HAVE YOU SMOKED ANY FREE SAMPLES OF CiGAkETTES RECENTLY? ']. 1U6 :;HAT BRAND OR BRA14DS OF CIGARETTES 010 YOU SMOKE ? N 0 W --- OLD OLD GOLD OLD TOTAL KING TOTAL KING M KING KING bOX BOX/M COLO STRT - FILTER - - G9LD TOTAL KING 100 LOiTS MERIT 69 1 1 4 4 NMLttING .6 1.5 2.4 1.5 2.0 MERIT !3 1 1 M/K1^IG .4 .4 .5 MERIT 16 1 1 1 1 WMf100MM .1 1.5 2.4 .4 .5 MERIT 1,+ Mf1U0mM .1 M 03E 11 NIli29MM .1 i!04E 13 M/120?1M .I f.EJE?ORT MfKIN'o NE.VPilRT S 3 LI SrITSlKG/M ± NOy 11 2 1 1 NMfKINGfc-Ox .1 .8 :5 1.5 NOW 11 Mf<INGl9OX .1 ©L9 GJLD 3 FJMlFLTRfKING * OL? GDLD 1 LIGHTS/KG/NM 5.6 .4 .5 PALL MALL 2 NM/N FLTclKG ~ OSe"-S16cO
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-~-- - -- - - _ ---..- -~ CI3ARETTF BRAND SWITCHING STUDY -- JANUARY-DECEMP,ER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. 0. f0A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 101) WHAT BRAND OR 6RANDS OF CIGARETTES DID YOU SMOKE ? --- N 0 W - - - OLD OLD GOLD OLD KING KING KING GOLD -- FILTER -. GOLD TOTAL TOTAL KING M DDX BOf(/M STRT TOTAL KING 190 LGHTS TAfLC PALL MALL 2 _ Y'+/107Mm . PALL MALL 1 LG!iTS/NI?/DX . e PALL MALL 1 LGHTSlNN/KG . PALL MALL 2 LGITS/N'1/100 • PAQLIAMEIT LG-ITS/NM/BX . Pw?LIAMENT 1 LGHTS/N,i/KG PARLIAMENT LGHTS/v'1/100MM 'i ~ PARLIAMENT 4 U LITE/KG/NM . PHILP MO;4RIS 2 ya/NO FLTR/C PrIILP MDPRIS y/1DOMM/~'OX '?4LEIGkI NM/FLTR/KING RALFISH LITES/NM/KG R A L E I G H 4 LGHTS/NM/100 . I
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~ ---- -- ~= CIGARETTE BRA+1n SUITCHiNG STU3Y -- JAUUARY-DCCEMNER9 1979 LORILLARJ CUtiJU,^TED BY THE DATA GROUP IUC. 0. l0A HAVE YOU SMOKED ANY FkEE SAMPLES OF CIGARETTES RECENTLY? E:. 10!l WHAT BRAND OR BRANDS OE CIGARETTES DID YOU SMOKE 7 - ------,. :~ TE,r.LE 12 - s N 0 W -. -. - OLD OLD 20LD OLD IL KING TOTAL TOTAL KING M KING KING GOLD EGX BOX/M STRT TER - - GDLD -- F TOTAL KING 100 LGHTS REAL 16 1 1 NM/KING .1 .4 .5 R"4L 7 4/Slhf .1 RICH LIGHTS 18 ak/KIF1G .1 RICH LIGHTS N'a/100 SA LEM 4 M/JOx SALFM R 22 M/KI 4 G .2 SALEM 12 M/1C0'1M .1 SALEM 37 1 1 M/LITES/KG .3 1.5 4.0 SALF.M-M/100 32 LONG LIGHTS .3 SAiATCGA 1 TA~L 1 y'd/120MM ~
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CIGAPETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LDaILLARD CDyDUCTED BY THE DATA GROUP INC.. . IOA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? . 103 WHAT BRAND D6 BRav[nS OF CIGARETTES DID YOU SM7KE ? -- N 0 W --DLD OLD GOLD OLD KING KING KING GOLD -- FILTER - - GOLD TOTAL TOTAL KING M BOX BOX/M STRT TOTAL KING 100 LGriTS TAREYTDN NM/LITESC!{G TARFYTON 3 LITES/100ENM * TRI!JMPH 48 1 1 3 3 ,'J"4[r4IaG .4 1.5 4.0 1.1 1.5 TRIUMPH 25 1 1 1 M/KIU;, .2 1.5 4.0 .4 TRUE 16 1 NMtKING .1 .4 TRUE 13 Fif4IN G .1 TRJE 5 NMl100M?1 s TRUE 7 Nl1COMM .1 VANTAGE 40 2 2 N?1lK I N G .3 ..R 1.0 VAVTAGE 12 M.ftING .1 VANTAGE 23 1 1 Y"E100MN .2 .4 .5 .:, . VICF.RD Y NM/KING _ TAiiLE 12
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CI3ARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMHERe 1979 LORILLARB COVDuCTED 8Y THE DATA GROUP INC. Q. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? _ 0. 108 WHAT bRAND OR dRANDS OF CIGARETTES DID YOU SMOKE ? VICEROY LMkX MIL['fKG VIRGINIA SLM N11100P'M VIR3INIA SLM M/-100MM WINSTON NMlN03( WIVST0N Nh!lSIVG WIVST7N NM1100N"1 »IVSTD`J M/10CMM WINSTON NMELIGHTSERG WIVSTQN NMlLIG'+Tf100 TOTAL LO-FI TOTAL LO-FI UpN-ME'yT11OL TOTAL LO-FI ME'dTr.OL TOTAL LOW TAR YsSSI6cQ N 0 W .. - - OLD OLD GOLD OLD KING KING TOTAL TOTAL K1VG M BOX -KING BOXl4 GOLD STRT -- FILTER - - GOLD TOTAL KING 100 LGATS 33 .3 13 .1 s 12 1 1 .1 1.5 4.0 29 1 1 .2 1.5 4.0 10 .1 2 18 1 1 .1 .4 .5 21 .2 193 2 2 1 1 1.6 2.3 8.0 .4 .5 124 1 1 1 1 1.0 1.5 4 .0 .4 .5 7? 1 1 .6 1.5 4 .0 303 1 1 5 3 2 2.5 1.5 4.0 11.1 1.9 1.5 3.2 TP.PLE. 12
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CIGARETTE ERAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 L03ILLARD _- COVDUCTED DY THE DATA GROUP IVC. G. 10A HAVE YOU SMOKED AVY FREE SAMPLES OF CIGARETTES RECENTLY? 6. 10? WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMBKE ? TAt~L€ 12 -- N 0 W - - - OLD OLD GOLD OLD KING TOTAL TOTAL KING M KING KING BOX 90XfM GDLD STRT -- FILTER - - TOTAL KING 100 GOLD LGHTS TOTAL VERY 46B 2 2 11 11 LOJ TA1f 3.9 2.9 4.8 4.2 5.5 TOTAL ULTRA 271 3 1 2 11 8 3 LQd TAR 2.3 4.4 2.4 R.0 4.2 4.0 4.8 TOTAL 12095 37 .3 TOTAL 5 STRt,IGHTS * JTHE R 70 2 2 5 4 1 _ .6 2.9 8.0 1.9 2.0 1.6 00V*T KNOa 266 8 6 2 1 2.2 3.0 3.0 3.2 11.i NOT SMOKED 1,520 59 '? 20 15 227 172 54 8 FREE SAMPLE 67.6 66.8 92.9 80.0 83.3 26.3 86.0 87.1 99.9 (• ? PERCENT LESS THAN .G5) SSSSi6c0
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-r4s- -- I CIGARETTE E3RAND SJITCHING STUDY -- JANUARY-DECEMBERs 1979 LO;ILLARO CONJUCTED BY THE DATA GROUP INC. 0. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? 4. 113 WHAT BkANO OR BRANDS DID YOU PURCHASE WITH COUPONS 1 TA_:LC 13 --- N 0 W - - - OLD OLD GOLD OLD KIN S KING KING G3LD ~ FTLTrR - - C+OLD _ TOTAL TOTAL KING M BO% BGX/M STRT TOTAL KING 100 LGHTS TDTA_L 12007 68 42 25 1A 263 200 62 9 100.0 100_D 100.0 100.0 100.0 100.0 100.0 100.0 100.0 REo EFFtFo 1008 12 F 7 2 25 18 7 2 COUPON FOR BRAkD 8.4 17.6 14.3 28.0 11.1 9.5 9.0 11.3 22.2 e ARc"TC LIGHTS 16 1 1 MENT-lOLlcfING .1 .4 .5 ARCTC LIGHTS 15 ME4THOL/100 .1 BELAIR 3 MIKI'.3 ~ uELAIiI 19 1 1 Y/10097M .1 .4 .5 ;iIJS?J & HEOGS NIFi00'+M 9SSqIfiEQ 1 1 1 .4 1.6 11.1
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMGER• 1979 LnpILLAdO CONDUCTED BY THE DATA GROUP INC. 7. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? - ~I. 118 WHAT BRAND OR DRANDS DID YOU PURCHASE WITH COUPONS ? CA3LT0!J MENTMOL/100 CHESTERFIELD P,4/N FLTR/KG DECAGE N`1l<ING DECADE r4/(IC,G D04AL NMlKIPJG DORAL 4/W;G DDRAL 11 KING/Nr+ - N 0 W -. -. - OLD OLD GOLD OLD TOTAL TOTAL KING KING M KING KING (zOLD BOX BOX/M STRT -- FT_LTER - - TOTAL KING 100 GOLD LGHTS . 7 .1 1 1 .1 .4 .5 9 .1 16 1 .1 11.1 7 .1 41 .3 TA!,LE I1
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-- ~ ------ CIGAKETTE BRAND SWITCHINii STUDY -- JANUA-kY-DECEMIER. 1979 L94ILLaRn _ :JOYrw;,TED bY THE DATA GROUP INC. 9. 11A HAVr YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? I. 11b WHAT BRAND OR BRANDS DID YOU PURCHASE WITH COJPONS ? --_-~L --- Tl,i LF: 13 - - N 0 W --. OLD OLD GOLD OLD KING TOTAL TOTAL KING M KING KING GOLD -- FILTER -. GOLD c30X BOX/M STRT TOTAL KING 100 LGHTS G9LDN LICHTS 12 ri/;IVG .1 GOLDN LIGn-T-S 26 >J,M/IOOMM .2 GOLDh LI5NTS 12 1 1 M/IOOFIH .1 1.5 4.0 KE 4T 111 61 2 1 1 `lM/K:V; .5 2.3 2.4 4.0 -iQOL M/60X KOOL 4 M/KILG ~ KODL rA,/100MM KOOL M/MIL9S/KING R00L SPR LITE/KG KOJL S?2 LITE/100 L 3 M NM/<ING 1 L °. M 3 R:M/100!"M ± L & M 1 M/100MM • SgeSI6c0
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L CIGARETTE BRAND SWITCNING STUOY -.- JANUARY--DEGEMF3ER9 1979 LDRILLARD CDU9UCTED BY THE DATA GROUP IVC. 0. 11A HAVF YOU REDEEMED ANY COUPONS FOR A DISCOUNT 3N [IGARETTES RECENTLY7 U. 11y WHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS 7 TAELf 1 T --- N 0 W --_ OLD KING KING KIyG GDLD TOTAL TOTAL KING M EOX BOX/M :;TRT OLD GDLD OLD -~ FILTER - - GJLD TOTAL KIUG 100 L G i T S L & M-'VM/KG 7 FLAVOR LITES .1 L & M-NM/100 22 1 1 LG',G LITES .2 .4 1.6 LARK 4 NM/KIYG . LUCKY STRIKE 1 V`1/ti0 FILTER . MARL90R0 'J'!/3GY, MARL&ORO Nq!<ING 4 MAiLEORO 2 ?Ih/1CDrH . MAiLNURO NM1100kM/u0X 1 MARLriDRO 3 Ny/LI'HT'/KG rqARl°ORO . LI TE S/100/N~4 MAX . VF/120MM MER1T . R NM/KING MERIT .1 M/<IhC . sqesTsEo
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L CIGA&ETTE BRAND SWITCHING STUDY --. JANUARY-DEGlMDERr 1979 Q ILLARD LO ~ON")UCTED BY THE DATA GROUP INC. TanLf_ 1S ~.. 11A HAVE YGU RE_UEEMED ANY COUPONS FOR A DI_SCDUNT ON CIGARETTES RECENTLY? i1. 11B 6HAT BRAND 04 BRANDS DID YOU PURCHASE WITH Cf1UPGNS ? - - N 0 W - _ OLD OLD 3DL_D 00 TOTAL TOTAL KING KING KING KING M BOX BDXlN ~ GOLD -- FILTER - - STRT TOTAL KING 100 GQLf3 L G A TS MrPIT "1M[1C0'"!1 MERIT 4 Ml100NM + MOR = 22 NM f120MM .2 MOiE 14 e[12oMn .1 2JE+IPORT Ml?OX VEIJPGRT 7 MfdIHG .1 NFwP03T 3 ME10oMH NEJpDRT 10 LISHTSfKGfM .1
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~. t- -tl- ~ -~ CIGAkETTE BRAND SuITCyING STUDY -- JANUAhY-DECEMBER. 1979 LD3ILLARD CONDUCTED BY THE DATA GROUP INC. 0. 11A HAVEJ. YOU kE(3EEMED ANY COUPONS_ FOR A DISCOUNT ON CIGARETTES RECENTLY? o. 1111 WHAT flRA"JD OR BRAyDS DID YOU PURCHASE WITH COUPONS ? OLD GOLD NiilN -LTR/KG 0'_D GOLD LI;HTS/r(G/NM PALL MALL VM/kING PALL MALL ."JMA FLTR/KG PA LL MA LL NM/100MM PALL MALL LGHTS/?Ir'/100 PARLIAMENT LSHT:,/tiM/100HM PARLIAMF+IT U LITE/KG/NM RALEIGH 'Ja/FLTRfKING RALEIGH N9/ELTR/10D BA..E13H 'UM/N FLTfi/KG kALFIGH LITES/NM/KG RALFIGH LG-ITS/NM/180 --- V 0w - - - OLD OLD GOLD OLD KING KING KING GOLD -~ FILTER -- uOLD TOTAL TOTAL KING M BOX BOX/M STRT TOTAL KING 100 LGHTS - . 5 . . 2 . 1 a 7 .1 . G . I f TAFLE. 1' 19c-qlGco
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L.._. ~ _ - - - - --- -- -- - - ~ - - - -- --- -- - - ~ CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMACRs 1479 LJ4ILLAFD CON:]UCTEG BY THE DATA GROUP IUC. 0. 11A HAVE YOU REDCEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? 0. 11J ~HAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? lt.:~LF 13 - - - N 0 W - - - OLD OLD GDLD OLD - KIN9_ TOTAL TOTAL KING M KING ROx KING GOLD BOX/M STRT FILTER - - G7L5 - TOTAL KI"JG 100 LGHTS REAL 6 1 1 N,MIKIVG * 1.5 2.4 RI:H LIGHTS IJM/KIV"o 3 R RI:H LIGHTS 7 NM/-100 SALEM '1l9DX s SALE'+ 31 Mi.eINrl, .3 SALEr 31 yl100MM .3 SALEM 64 1 1 MILITESlKG .5 .4 .5 SA-=!9-Mf100 64 LONG LIGHTS .5 TALL 1 AIvL120MM + TA4FYTJV 2 YN/SING ~ TA3EYT9U 1 NM/N PLTnEKG ~ TA3EYTOV 1 tdM/LITESGKG . MSTfiCO TA2EYTOY 1 LITES/100/NM * TRIUMPH 22 1 1 3 3 yMIxIVG .2 1.5 4.0 1.1 1.5
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CISARETTF BRAND SWITCHING STUDY -- JANUARY-OECEMHER. 1979 LS3ILLARh CONDUCTED DY THE DATA GROUP INC. J. 114 HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGAR€TT€S R€C__ENTLY4 - J. 11B Ic~AT BRAND OR BRANDS DID YOU PURCHASE WITH COUPDNS ? ",".j,_._ TAr:LF. 1 S _- N 0 W KING_ TOTAL TOTAL KIYG M KING BOX - OLD KING GOLD E?OX/M :;TRT OLD G©LJ OLD -- FILTER - - GDLD TOTAL KIVG 100 LG~TS TR1J'9DH 13 .9lRIL3 .1 TRUc 16 1 1 Ny/KING .1 .4 1.5 TRUE 8 1 1 `1lSI`aG .1 1.5 2.4 TRJr 10 1 1 NM/100MM .1 1.5 2.4 TR,IE M/100MM a .1 VANTAGE 51 1 1 3 2 1 NM/KIyG .4 1.5 4.0 1.1 1.0 1.6 VAVTAGE 19 V./SING .2 VANTAGE 26 NM/1U0Mq .2 VICERDY 1 N"!/100MM + VI~ERDY 15 r4M/X ltILf)/KG .1 VIRGINIA SLN 1 NM/100'1M R VIRGINIA S_LM 1 _ 4/100NM ~ W1riSTON_ 6 NM/GOK ! c9c~SI6cO
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L~~,-- - --- - CIGAkETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER! 1979 L03ILLERD CONiUCTEO BY THE DATA GROUP INC. 0. 11A HAVE YQU kEDEC_MED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? 9. 11b WNAT yRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? TArLt 7' --- N 0 W -. - - OLD OLD GOLD OLD KIKG TOTAL TOTAL KING M MIyG dIN BOX 90Xf G GJLD M STRT -- FILTER - - TOTAL KING 100 GOLD LGHTS WI NSTON 23 1 1 1 NM/xING .2 5.6 .4 .5 WINSTON 12 N9/1DDktM .1 . WINSTON 1 Pt/100HM . WINSTON 36 2 1 1 NM/LIG-ITS/KG .i .9 .5 1.6 WINSTO.N 36 1 1 yM/LIGHT/100 .3 .4 1.5 TOTAL LO-FI 187 1 11 9 2 1.6 5.6 4.2 4.5 3.2 TOTAL LO-FI 97 1 11 9 2 VDN-ME'JTtiOL .8 5.6 4.2 4.5 3.2 TOTAL LO-FI 93 yFhTHOL .8 TOTAL 306 6 4 2 1 LOW TAR 2.5. 2.3 2.0 3.2 11.1 TOTAL VERY 2 97 3 1 2 6 4 2 1 LOW TAR 2.5 4.4 2.4 8. 0 2.3 2.0 3.2 11.1 TOTAL ULTFA 188 11 6 5 4 3 1 1 LOW TAR 1.6 16.2 14.3 20. 0 1.5 1.5 1.6 11.1 TOTAL 120'S 4G .3 TOTAL 13 1 ST3AIGHTS .1 5.6 V99SEVEO
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DEGEMOER, 1979 LDRILLAkD C9v9UCiED BY THE DATA GROUP INC. . _.'A.._. __ _... _ TAcLf 1i . 11a HAVE YOU REDEEMED ANY CpLRpNS FOR A , DISCOUNT ON CIG_ARE_TTES_ RECENTLY? D. 113 WhAT BRAND 0R BRANDS DID YOU PURCHASE WITH COUPONS ? - r N 0 W - - - OLD OLD GOLD OLD KING TOTAL TOTAL KING M KING COfE KIN3 L'OXlM C,OLD STRT -- FILTER -. TOTAL KIVS 100 GDLD L G H TS OTHER 11 .1 :)ONIT KNOu 49 1 1 .4 .4 .5 NOT REDEEMED 11000 55 37 19 15 239 182 56 7 COUPOY 91.6 90.3 AR.1 76.3 83.3 9D.5 91.0 90.3 77.8 (. = PERCENT LESS THAN .05) S9SSlScO
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 _ -- LORTLLAR^ COP,CUCTED G'Y THE DATA GROUP I?1C. TA;.L4 `J. 12A IF YOU WENT 10 BUY YOUR REGULAR CIGARETTES AND THE STORE WAS TEMPORARILY OUT OF IT. - - 4H4Z WDULD YOU dE LIKELY TO DO ? --- N 0 W - - - OLD OLD GOLD OLD TOTAL KING TOTAL KING k KING bOX KING BOX/M GOLD STRT -- FILTER TOTAL KI+IG --- 100 GOLD LGHTS TOTAL 11869 68 42 25 18 263 200 62 q 100.0 100.0 100.0 100_0 100.0 100.0 _- 100.0 100.0 100:0 nUY ANOTHER 3317 25 16 9 4 85 71 15 3 RRAND 27.9 36.9 38.1 36.0 22.2 32.7 35.5 24.2 33.3 / aUY ANOTHER 2112 1 1 3 50 38 12 3 TY.PrlSIZE OF SAME BRAND 17.8 1.5 4.0 16.7 19.0 19.0 19.4 33.3 BUY REGULAR 6387 41 25 15 10 126 31 35 3 LiRAND ELSEWHERE 53.8 60.3 59.5 64.9 55.6 47.9 45.5 55.5 33.3 JAIT UNTTL 17 AYAILA9LE .1 (+UIT 12 1 1 .1 .4 .5 D040T <NOW 25 1 1 .2 1.5 2.4 99'qr6E0
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r") _ _?_-_ CIGaRETTE BRAND SVITCHING STUDY -- JANUARY-DEGEMHERs 197n L03ILLARD CO\iDU'-TED BY THE DATA GROUP INC. 9. 123 rHAT BRAND WOULD YOU BUY ? - - - N 0 W - -. - OLD OLD GOL_ D OLD T - D GJ TOTAL TOTAL KINS KING M KING BOX KING BOX/M COLD STRT -- FIL ER - TOTAL K1Nfi 100 L LGHTS TOTAL 3317 25 16 9 4 86 71 15 3 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100:0 100.0 AL3TNE 3 'i/KING .1 AR:TC LIGHTS 3 MENT4OLlKING .1 AR^-TC LIrHTS NCNL•i3L/100 .2 FiELAIR 20 N/<IN1G .6 'ELAIR 9 M/100wM .3 F,NSN & HEDGS ' 16 Ny/4ING .5 5NS\ S HEDGS 55 1 1 N4/100MM 1.7 1.2 6.7 •'NSY & HEDGS 17 1 1 NM/10DHH/dOX .5 1.2 6.7 DNSV & HED"vS 48 1 1 ('lI00eM i..4 4.0 11.1 8'JSN & HEOGS 3 4/100MM/r~OX .1 dNSN & HECGS 27 LITES/1U0/N"1 9YSN R HEDGS .h 26 LITES/100/M .e 495qT6c0 Tur,Lf 15
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CISAnETTE BRAND SWITCHING STUDY - LCNILLARD CONf1UCTED BY THE DATA GROUP INC. Q. 126 ,JHAT BRAND WOULD YOU 3UY ? JANUARY-DF.CEMA[It9 1979 --- N 0 W ---. OLD OLD "uDL_D DLD KING TOTAL TOTAL KING M KING KING GOLD BOX BOxfM STRT -- FILTER - - TOTAL KING 100 GOLD LGiTS hNS11 8 HFJGS 3 M<!"-FLTRlKG .1 CA9EL 74 2 2 1 rJN/FILTE? 2.2 2.3 2.9 33.3 CAMEL 7 Ny<FILTEPlBX .2 CAMEL 62 2 2 NM/NO FILTER 1.5 2.3 2.9 CAMEL LICHTS 36 NON-KENTHOL 1.1 CAMEL LICHTS 1110`"MLNM .2 CARLTON N'il7CMM .1 CaRLTON 8 4 4 NMlKItvG .2 1E.0 25.0 CARLTON "E4I1••C S .2 CARLTON 1niya[vm .2 CARLTON 2 1 1 HEq;THOL1100 . 1 '4 . D 11.1 CHESTERFIELD 4 yNfFLTRlKING .1 CH ESTERFIELD 2 tdMi100"H .1 g9c5T6c0
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b- -- _~----.' ----~- --' CIGARETTE BRAND SUITCHING STUDY -- ,1ANUARY-DECEMBER. 1979 LQ3ILLARn GONDUCTED BY THE DATA GROUP INC. 0. 128 WHAT BRAND WOULD YOU BUY ? TA!?LE 1h -- N 0 W - - - OLD OLD GOLD OLD KING TOTAL TOTAL KING M KING KING GOLD BOX BOxIM STRT -- FILTER - - GOLD TOTAL dI,VG 100 LGHTS CHESTERFTELD pJMlL FLTR/70 .2 CdEST'cRFIELD 27 NM/N FLT6fKG .8 DECADE 3 1 1 NM/KING .1 4.0 6.3 3 =CADE NP1100 DORAL 7 1 1 NM/KING .2 4.0 6.3 9DRAL MfKING .2 OORAL II 5 KIY,~tYM .2 DORAL II K1NK/M .1 EVE 27 N"f100MM EVE LIGHTS MENTH0L1i00 R .1 WENT 6 NM/90X .2 ,cE1JT 30 1 1 3 3 NM/SItiG .9 4.0 6.3 3.5 4.2 _- / - KE+JT 15 1 1 N'1f10DMM .5 4.0 6.3 69SqT6cQ
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I CICARETTE BRAND SWITCHING STU)Y --. JANUARY-UEGEMFI€R. 1974 LDRILLAr?0 CDVf;UCTEO BY TttE OATA GROUP INC. TAi?LL 15 1. 1?9 WHAT ®RAND WOULD YOU BUY ? - - N 0 W - - - OLD OLD GOLD OLD TOTAL TOTAL KINS KING KING M EIGX KING GOLD BOXfM STRT _- FILTER - - TOTAL KING 100 GDLD LGHTS KENT 4 M1100MM .1 GOLDV LIGHTS 30 WMLKIY3 .9 11 GOLDN LIGHTS MLKING . 4 GOLDN LIGHTS 20 1 1 i Vt1l100MM .6 1.2 1.4 33.3 GOLDN LIGHTS 7 1 1 N1i001dM .2 4.0 11.1 KEhT III 13 N4/4I"JG .4 KENT III VM/100 KODL 11 c1/30X .3 KGDL 84 M/iEING 2.5 KD9L 25 9l1GOM9 .8 K33L 1 iilN0 FILTER • YOOL 36 M/MILDSIr(ING 1.1 Ka3L 1~ SPR LITElKG .6 U~.c"qI6c0
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i - -- - - i>` CIGARETTE BRAND SuITCNING STUDY -- JANUAPY-DECEMEIEP9 1979 LORILLAHD COYDUCTED BY THE DATA GROUP INC. J. 123 WHAT BSAND WOULD YOU BUY ? - - - N 0 b - - - OLD OLD SOLD OLD FILTE G D KING KING TOTAL TOTAL KING M BOX R -- 9L KING GOLD -- BOXL4 STRT TOTAL KING 100 LGiTS KOOL 16 1 1 SPR LITEf100 .5 4.0 11.1 L ~ N 4 V;9l9UX .1 L E v NKl<IYG p .2 L 3 t! r3N/ 1c0+tt4 .2 L S M.-NMlKG 2 FLAYOH LITES .1 L t M-NM/100 LONG LITES .2 LA3K 9 NM/KING .3 LARK 4 Nr.ii00Mm .1 LARK LIGHTS 3 't`±l100 .1 LUCKY STRIKE 47 1 NMl!.0 FILTER 1.4 25.0 LU:KY STKIKE 1 +JMf°ILTEN * LUCKY STRIKE 1 AIM/L F/1C0MH * LU"KY STFIKE iO'1lLRY 10/KG . l4C5T6c0 TAi'LE 15
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d ~ ---= -~- - - ~~ -~-------= ---- ----- -= --- - - ~'1 CIGARETTE BRAND SIdITCHING STUDY -- JANUARY-DECEMfIER9 1979 LGPILLARO CONPUCTED BY THE DATA GROUP INC. TAi:LL 15 G. 129 WHAT BRAND WOULD YOU 3UY ? --- N 0 W - - - OLD OLD GOLD OLD K G KiNG G D KI FILTER - - GOLD ING TOTAL TOTAL KING M N OL BOX BOX/M STRT -- TOTAL KING 100 LGNTS MARL80R0 119 7 6 1 YN/+nX 3.6 8.1 8.5 6.7 MARLrORO 248 11 10 1 NM/KING 7.5 12.8 14.1 6.7 'AARLBORO 1 1 '1E30X 1.2 1.4 O~ARLB9R0 17 M/<ING .5 MA3LBOR0 40 N"t/100N,M 1.2 MARLB3RO 12 3 2 1 NM/100M`1/^OX .4 '..9 2.P. 6.7 MA.RLB3R0 98 1 1 3 3 NM/LIGHTS/KG 3.0 4.0 6 . ! 3.5 4.2 MARLo0R0 2 M/LIGITfi/KG .1 '"ARL?DRO 54 1 1 1 1 L1TES/100/N4 1.6 4.0 6.3 1.2 6.7 MA X 5 NM/120MM .2 'd A X '4 /120`!M 1 ~ MERIT 65 1 1 2 2 1 NM/KING 2.0 4.0 6.3 2.3 2.9 33.3
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CIGARETTr BRAND SDITCHING STUDY -- JANUARY-DECENBERr 1975 L03ILLARD CONL'UCTED 6Y THE DATA GROUP INC. 7. 128 WHAT BRAND WOULD YOU BUY ? - N 0 W - - - OLD OLD GOLD OLD TOTAL TOTAL KING KING M KING 503( KING BOX/M GDLD STRT -- FILTER - - TOTAL KIyG 100 SDLD LGHTS MERIT 26 NMf100MM .8 "-1=RIT Ml100MM .2 NDRE 5 NM/120Mlf .2 M 0R.E M/120MM h .2 JE JPDRT 16 !1/'DX .5 'tErPDRT 33 MI< ING 1.0 4E.IPORT 1 m /100P M * taEJPJRT 12 LIiHTS/KG/M .4 YG4 7 NM/SING/FiOX XI 6 k 1 0 !",/xING/BOX .3 OLD GOLD 2 NyfBpX .1 OLD GOLD 22 NMlFLTK/KING .7 OLD GOLD NM/FLTP/100 .1 -.[tl,dqqTpcQ TA'?LE 15
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- ~ -----~-----=-------~-~- CIGAFETTE BRAND SVITCHING STUDY --. JA4UARY-DEGEMfiER• 1979 L3RIL-A'n6 --OVJU;;TEO BY TME DATA GROUP IVC. . 129 WnAT BRAND WOULD YOU BUY ? r~) Tn`--L'i 1D --- N 0 W - - - . OLD OLD GOLD OLD TER - FI 3LD KING TOTAL TOTAL KING M KING KING BOX POX/M GOLD STRT L -- TOTAL KING _ G 100 LGMTS OLD GOLU 1 NMA FLTn"!KG . OLD GOLD LISNTS/KG/NM PALL MALL 1 1 wM/KINu .2 1.2 1.4 PALL MALL P2 ' NM/N FLTR/KG 2.5 75.0 PALL ?7ALL 17 N `+/1U0M+1 PALL MALL_ 1 W/100FiM PALL MALL 3 LGNTS/•"JM/KG .1 PALL MALL 5 1 1 LGyTS/r:!/100 .2 1.2 5.7 PARLIAPfENT 13 LGHTS/N?!/DX .4 PARLIAMENT 6 1 1 LGMTS/N`1/KG .2 4.0 6.3 PARLIAMENT 6 LGiTSLNK/100MM .2 PARLIAMENT 3 U LITL/KG/NM .1 9 .1
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CIG6PETTE BRAND SWITChING STUJY -- JANUAP,Y-DEEEMbER. 1979 LDP.ILLARD CDVDUCTED BY THE DATA GPOUP INC. G. 123 WHAT BRAND WOULD YOU BUY ? TASLE lt. --- N 0 W - - - OLD OLD GOLD OLD D - FILTER - - G9LD KING TOTAL TOTAL KING `f KING KIN3 GOL BOX 00X/M STRT - TOTAL KIVG 100 LGHTS i'HILP MOGRIS 1 NM/NO FLTR/C . RALEIGH 17 NM/rLTR/K1NG .5 RALEIGH 4 tJM/FLTP/100 .1 RALEIGH 1 NM/N FLTh/KG • RALEIGH 1 LITES/NM/KG + REAL 12 1 1 N+1/<ING .4 1.2 1.3 REAL M/<ING R .2 RICH LIGHTS 3 'JM/KING .1 RICH LIGHTS 1 NR/100 + SALEM 13 N/bDy .4 SALEM 120 1 1 M/S114G 3.6 4.0 11.1 SALEM 61 M/1COMM "ALEM l.h 63 „/LITES/KG 1.9 S~eSI~Ff~
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f GIsARETTE E3RA'dD SwITCHING STUDY -- JAYUAttY=DECEMAER. 197) LGPILLApO GONOI,CTEn 6Y THE DATA GROUP INC. 12L' JHAT BRAND WOULD YOU BUY ? TAc'Lc 15 - N 0 W - OLD OLD G9LD OL9 T 0 KING TOTAL TOTAL KI4G M K14G KING GOLD ©Dk BDXfy SfiRT - FIL ER - - G LD TOTAL KING 100 LS1 TS SALEM-M/100 53 1 1 LONG LIGHTS 1.6 i.2 6.7 3h3ATOGA 3 NM<120MM .1 SAQATOGA 3 M,/120MM i SILVA THINS NU/100MM SILVA THINS 5 11/1DONM .2 TALL NM/120MM .1 TAREYTON 19 riM/K14o .6 TAREYTO". NM/100b1M .3 TAREYTON NH/N FLTri/KG .1 TAREYTON 6 NM/LITES/KG .2 TAREYTON 6 L1TES/100/NM .2 TAREYTOY L04 TAR/`9/KG ThIJMPH 7 1 1 NM/KING .2 4.0 6.3 s4CsiGEo
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--L ----- ----'y--' ---- CIGARETTE BRAND S4lITCHING STUDY -- JANUARY-.DECEMBiERv 1979 L03ILLA4D CDVJUCTED 3Y THE DATA GR(lUp iYC. . 12" wHAT [1RAND WOULD YOU BUY ? TAF,L! 1~ --- N 0 41 - - - OLD OLD GOLD OLD - E FI - GOLD KING TOTAL TOTAL KING M KING KIN ©DX BOXf G GDLD -- M STRT TOTAL R LT KIVG - 100 LGHTS TRIU'aPM 4 Ml<Ir,G .1 TKUC 23 2 2 VMI KIN: .7 8.0 12.5 TRJE 10 3 3 MIKING .3 12.0 33. 3 TRUE 6 NM f100MM .2 TRUF 3 '4f1DOMM .1 V A N T A G E 49 2 2 NM/KIYG 1.5 2.3 2.8 VANTAGE 15 1 1 4IKI'JG .5 4.0 6.) VANTAGE 23 1 1 NN/100yM .7 1.2 5.7 Vi=EROY 57 1 1 NMIKI"JG 1.7 1.2 1.4 VI''"R9Y 7yl-100?1M lI .3 VICERGY 7 Yy/x MIL'JlKG .2 VIRGINIA SLM 29 N'!l10DMM .9 VIRGINIA SLM 24 Mf10G!IM .7 44eSL6E0
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CIGARETTE dRAND SWITChING STU3Y -- JANUARY-DECEMBER9 1974 L03ILLARO COVDUCTED BY THE DATA GROUP INC. I1 ek WHAT 0. 12 AWD WOULD YOU BUY ? -- N_ 0 W ---. OLD OLD GOLD OLD TOTAL TOTAL KING KING M KING KING GOLD BOX BOX/M STRT -- FILTER - - TOTAL KING 100 GOLD LGHTS WIVSTON 58 2 2 V,ME6Dx 1.7 2.3 2.8 WIYSTJ'J 271 27 26 1 'uMlKItiG 8.2 31.4 36.6 ' 6.7 JIVSTON 59 4 1 3 N4/100MM 1.8 4.7 1.4 20.0 WINSTO'V 6 Al1EOkM .2 WINSTON 75 1 1 NM/LIGHTS/KG 2.3 1.2 6.7 LINSTON 50 1 1 2 1 1 NM/LIGHTf100 1.5 4.0 6.3 2.3 1.4 6.7 TOTAL LO-FI 1674 2 2 61 52 9 1 50.5 8.0 22.2 70.9 73.2 60.0 33.3 T3TAL Ln-FI 1202 60 51 9 1 N)V-4E4ThOL !6.2 69.B 71.9 50.0 33.3 TOTAL L(?-FI 475 2 2 1 1 MENTHOL 14.3 19.0 22.2 1.2 1.4 TOTAL 662 5 °-. 11 7 4 LOW TAR 20.0 20.0 31.3 12.8 9.9 26.7 TOTAL VESY 377 5 3 2 3 6 2 2 i~LOW TAR 11.4 20.0 18.8 22.2 9.3 9.5 13.3 66.7 TOTAL ULTRA 125 12 8 4 LOW TAR 3.8 48.0 50.0 44.4 TOTAL 120'S 36 1.1 Ta9LE 15
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DEGEMBER. 1979 LDRILLARD CO'4UU6TED BY THE DATA GROUP INC. TAI Lf la d. 123 NrIAT 3RAND WOULD YOU 3UY ? N 0 W --_. OLD OLD uFlLO OLD TOTAL KING TOTAL KIVG M KING KING BOX BOXlN GOLD STRT -- FILTER --. G3LD TOTAL KING 100 LGITS TOTAL 229 4 2 2 STRAIGHTS 6.9 100.0 2.3 2.8 OThER 14 .4 DOVOT KNOW 224 1 1 6 5 1 E.e 4.0 11.1 7.0 7.0 6.7 (• = PERCENT LESS THAN .05) 64c"ST6cQ
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~..~-~--------.-~- CIGARETTE BRAND SuITCHIr;G STUJY -- JA+JUARY-DECEMOER, 1979 LD4ILLAR(1 C0!v9l,CTED BY THE DATA GROUP INC. J. 13 IF YOU WERE FORCED TO CHANGE YOUR CIGARETTE RIGHT NOWe WHICH ONE OF THE FJLLCI~ING WOULD BE MORE IMPORTANT TO YOU; -- N 0 W - - - OLD OLD GOLD OLD KING TOTAL TOTAL KING M KING BOX KING BOXlM GOLD STRT -- FILTER --. GOLD TOTAL KIVG 100 LGHTS TOTAL 11669 69 42 25 1R 263 200 62' 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 TASTE 5743 14 189 148 42 4 4K•4 77.R 71.9 74.0 67.7 44.4 LOW TAR S 5844 68 42 25 4 70 51 20 5 NI:DTINE 49.2 100.0 100.0 100.0 22.2 26.6 25.5 32.3 55.6 oOTH ARE 68 IMPpFTANT .6 NEITHER! 29 1 1 1 9 D 5UIT .2 .4 .5 03VIT KNO'J 185 2 1 1 1.6 P, .5 1.6 . TA'?LE th o9eSIGcO
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---- --- ---~--------- CIGARETTE SRAND SWITCHING STUDY -- JAVUARY-OECEMyER• 1979 LO3ILLARD C)`JJUCTEO dY THE DATA GRDUP INC. 0. 14 WNAT IS THE TAR LEVEL OF THE dRANO OF CIGARETTES YOU SMOKE MOST OFTEN ? JHAT IS THE NICOTINE LEVEL OF THE BRAND YOU SMOKE MOST OFTEN 7 --' N 0 W - OLD OLD 3DLD OLD KING TOTAL TOTAL KING M KING BOX KING 90X/M GOLD ISTRT -- FILTEA - - TOTAL KI4G 100 GOLD LGdTS TOTAL 11969 69 42 25 18 263 200 62 9 1i;0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CLAIMED TO 2712 44 25 19 1 20 17 3 1 KNJ4 TAR LEVEL 22.(i 64.7 59.5 76.0 5.6 7.6 8.5 4.8 11.1 OON4T KvOJ 9158 24 18 5 17 242 183 59 8 TA2 LEVEL 77.2 35.3 42.9 24.0 ?4.4 92.0 91.5 95.2 88.9 CLAIMED TO 1737 34 2C 14 10 8 2 KtiDw NICO- TI'VE LEVEL 14.6 50.0 47.6 56.0 3.8 4.0 3.2 DOV•T <N9u 10132 34 23 11 18 253 192 60 9 NICOTINE L"cVEL 85.4 50.0 54.8 44.0 100.0 96.2 96.0 96.8 100.0 T<,i'LL 17
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^-~~`'------- - - ------- -__--.~ ------ -~ -- , CISARETTE BRAND SWITCHING STUDY -- JANUARY-DEe€ME1ERe 1979 LJRILLARD CON3UCTED BY THE DATA GROUP 1NC. TASLE lii i. 15 1)0 YOU FEEL THAT THE TAR AND NICOTINE LEVELS OF YOUR REGULAR BRAND ARE: - r - N_ 0 N - -. - OLD OLD SOLD OLD KING TOTAL TOTAL KING M KING KING BOX BOXIN GOLD STRT -- FILTER -_ TOTAL KING 100 GOLD LGdTS TOTAL 11869 6B 42 25 18 263 200 62 9 1C0.0 100.0 100.0 100.0 100.0 100.0 100..0 100.0 100.0 HIGHER EP.64 2 93 71 22 1 TrtAN MGST 24..1 11.1 35.4 35.5 35.5 11.1 LOUER 3387 65 40 25 2 7 5 2 2 e THA;I MDST 28.5 95.6 95.2 100.0 11.1 2.7 2.5 3.2 22.2 433UT 5329 2 2 9 153 117 37 6 AVERAGE 44.9 2.9 4.6 50.0 58.2 58.5 59.7 65.7 0049T KNOW 289 1 1 4 10 9 2 2.4 1.5 2.4 22.2 3.H 4.0 3.2
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,. ~. .~, ---s---- --~'-- -- /'1--~ ,- _ _. ~_.-._ - CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMDERr 1979 LORILLARD C9VDUCTED BY THE DATA GROUP INC. J. 15A HAVE YOU PURCHASED ANY OF THE NEWs EXTRA LONG 120MM CIGARETTES IN THE PAST TWO OR THREE MONTHS ? G. 15; WHAT BRANO QR BRANDS HAVE YOU PURCHASED ? _r"~ .__ - - _ - I TASLE 19 --- N 0 W --.- OLD OLD GDLD OLD KING TOTAL TOTAL KIYG M KING KIN BOX BDxI u GOLD N sTRT -- FILTER - - TOTAL KING 100 GDLD LGiTS TOTAL 11712 69 42 2 5 18 263 200 62 9 100.0 100.0 100.0 100. 0 100.0 100.0 100.0 100.0 100.0 PURCHASEi? 273 2 2 7 4 3 1201rM (Nf"T) 2.3 2.9 4.8 2.7 2.0 4.8 AM=R. LIGHTS 2 NMf120MM * LONG JOHNS 1 '1+s1120MM 'I AK 17 1 1 `J'1120HM .1 .4 1.6 M A K 7 'al120MM .1 MORE 76 1 1 1 1 N M,f120MM .6 1.5 2.4 .4 .5 H JRE 72 2 2 Mf 120Mm .6 . .9 1.0 SARATOGA 27 1 1 NKl120P'M .2 1.5 2.4 SARATOGA 15 M/120MM .1 T A L L 7 N'if120MM .1 TALL 2 41120MM ~
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~----------~- CI5ARETTf BRAND SrITCHING STUDY =- JANUARY-DECEMBER! 1979 LORILLAn!) CONDi1CTED BY THE DATA GROUP INC. 0. 154 HAVE YOU PURCHASED ANY OF THE NEWs ExTRA LONG 120MM CICARETTES IN TME PAST TWO ©R THREE MDyTtIS ? 0. 158 WHAT BRAND OR BRANDS dAVE YOU PURCHASED ? TAi.LE 19 c e N 0 W ' - - - OLD OLD SOLD OLD KING TOTAL TOTAL KING M KING KING LiOX QOXlM GOLD -- FILTER --. STRT TOTAL KING 100 GOLD LGHTS VIRGINIA SLM 15 !1<120Nn .1 30NIT KNOW 43 3 1 2 .4 1.1 .5 3.2 r 120MM NOT 11439 66 41 25 10 256 196 60 9 ?UiCHASE') 97.7 97.1 97.6 100.0 100.0 97.3 98.D 96.8 109.0 (i = PERCENT LESS THAN .05) VBc_ST6E0
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CI3ARETTE BRAND SWITCHING STUDY -- JANUARY-D_EEEMBER9 1979 LDRILLFRD COYDUCTED BY THE DATA GROUP INC. ~. 16A MAY I HAVE YOUR AGE 9 PLEASE 7 T9T1L r - 15-39 40-44 55-64 65 AY) OVER REFUSED Sg~S~6~0 t --- N 0 W - - - OLD OLD GOL 0 0L3 ^ _ KIyG TOTAL TOTAL KIYG M , KINC KIN, BOX BOX/9 GOLD STRT -- FILTER - - TOTAL KIN3 100 GILD LGITS 12007 69 42 25 18 263 200 62 9 10C.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 935 1 1 7 5 2 7.8 1.5 2.4 2.7 2.5 3.2 1387 3 2 1 1 38 34 5 11.6 4.4 4.8 4.0 5.6 14.4 17.0 B.1 1597 10 3 7 48 35 13 2 13.3 14.7 7.1 28.0 18.3 17.5 21.0 22.2 1539 7 3 5 49 40 9 2 12.8 10.3 7.1 20.0 18.6 20.0 14.5 22.2 ~ 1337 13 9 4 1 29 20 8 2 11.1 19.1 21.4 16.0 5 .5 10.6 10.0 12.9 22.2 1172 5 2 3 1 20 11 9 2 9.8 7.4 4.8 12.0 5.6 7.6 5.5 14.5 22.2 1068 4 3 1 3 15 11 4 y.9 5.9 7.1 4.0 16.7 5.7 5.5 6.5 949 7 4 3 2 20 14 7 7.9 10.3 9.5 12.0 11.1 7.6 7.0 11.3 1325 10 9 1 6 21 19 3 1 11.0 14.7 21.4 4.0 33.3 8.0 9.5 4.8 11.1 602 7 6 1 3 9 6 3 5.0 10.3 14,3 4.0 16.7 3.4 3.0 4.9 96 7 7 .A 2.7 3.5 TI:rLF 2C
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L~_ ~ _----- ---- ~ ---------~~~--- ~ , CIGAFETTF BRAND S,+ITCdING STUDY -- JANUARY-DECEMf1ER• 1979 L02ILLAF7 CONDLCTED BY THE DATA GROUP INC. u. 111 WHAT WAS THE LAST GRADE OF SCHOOL YOU COMPLETED ? - -- N 0 W - - - OLD OLD GOLD OLD KING KING KING GOLD - FILTER -. - GOLD TOTAL TOTAL KING M 50X BOX/M STRT TOTAL KING 100 LGHTS TOTAL 12007 68 42 25 1N 263 20D 62 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 GRADE SCHOOL 607 1 1 1 3 6 2 1 5.1 1.5 2.4 5.6 3.0 3.0 3.2 11.1 SOML HIGH <^046 7 6 1 2 36 23 7 2 SCHOOL 17.0 10.3 14.3 4.0 11.1 13.7 14.5 11.3 22.2 COMPLETED 4913 22 14 8 5 120 86 33 3 HIG1 SCHOOL 40.9 32.4 33.3 32.0 27.B 45.6 43.0 53.2 33:3 iE:Rt:TARIAL 245 2 2 3 11 5 3 fTRADEI f USI•'JESS 2.0 2.9 4.8 16.7 4.2 4.0 4.8 SOME COLLEGE 2259 17 A 9 4 50 41 9 1 18.8 25.0 19.0 36.0 22.2 19.0 20.5 14.5 11.1 C7LLEG--- 1278 11 8 3 1 2 ; 20 6 1 GRADUATE 10.6 16.2 19.0 12.0 5.6 9.9 10.0 9.7 11.1 pOST 520 0 7 4 3 1 10 7 3 GRA9UATE 4.3 10.3 9.5 12.0 5.6 3.8 3.5 4.f!. REFUSED 140 1 1 3 3 1 1.2 1.5 4.0 1.1 1.5 11.1 -.A.- --_.___- TAt.LE: 21
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CIGAkETTE PRAND SWITCHING STUDY -- JANUARY-DECEMAEk. I97q LOkILLARD fOV9JCTEU PY THE DATA GReUP INC. T4CLi. '^ 0. 19 MARITAL STATUS - - N 0 u - - - OLD OLD GOLD OLD TOTAL TOTAL KING K1V3 M KING BOX KING DOX/M GOLD -- fILTER -. - STRT TOTAL KING 100 f,9LD LGiTS TOTAL 12007 69 42 25 1K 243 200 62 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 M_a_4RIE0 7b73 46 27 19 14 195 150 44 4 65.6 67.6 64.3 76.0 77.8 74.1 75.0 71.0 44.4 SING_LE_ 2166 8 5 3 2 41 32 9 18.0 11.8 11.9 12.0 11.1 15.6 16.0 14.5 j 1006 ED 474 7 7 7 4 3 1 3.9 10.3 16.7 2.7 2.0 4.8 11.1 . ^IVGRCEDf 1337 7 3 4 1 16 10 6 3 S=PrRATE6 - 11.1 10.3 7.1 16.0 5.6 6.1 5.0 9.7 33.3 - pFFUSED 157 3 3 1 1.3 1.1 1.5 11.1
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-----~- -----'~- ~--- CI'jAR:TTE GRAN9 SUITCNIyG STUDY -- JANUARY-DECEMBER. 1979 LOFTLLARD C0?:F.::CTEU BY THE DATA GROUP INC. ---Z- --------,---------- J. 20 IS YOUR TOTAL YEARLY FAMILY INCOME OVER OR UNDER $15.000 ? - N 0 W - - - OLD OLD SBLD OLD KING KING KING GOLD -- FILTER - - GOLO TOTAL TOTAL KING M BOX BOXfM STRT TOTAL KING 100 LGl TS TOTAL 12007 68 42 25 1N 263 200 62 4 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 109.0 UV]ER 944 6 15! 1 3 24 1R 6 17,500 7.9 8.8 11.9 4.0 16.7 9.1 9.0 9.7 i7.500- 1018 6 5 1 1 1A 14 4 19,999 8.5 6.8 11.9 4.0 5.6 6.B 7.0 6.5 t10,000- 2180 16 13 3 1 42 33 9 3 114099 18.2 23.5 31.0 12.0 5.6 16.0 16.5 14.5 33.3 y15,000- Z481 8 4 5 2 71 50 21 3 t19.999 2G.7 11.8 ~ ~ 9.5. 20.0 11.1 27.0 25.0 33..9 33.3 t20,000-. 1787 10 5 6 2 49 38 11 1 t24,999 14.9 14.7 11.9 24.0 11.1 18.6 19.0 17.7 11.1 t25,000-_ 1525 B 4 4 3 30 26 4 t34.959 12.7 11.8 9.5 16.0 16.7 11.4 13.0 6.5 E35,000 1217 9 5 5 3 12 9 3 1 OR OVER 10.1 13.2 11.9 20.0 16.7 4.6 4.5 4.8 11.1 ]DN'T KNOU 212 1 1 1 1 1.8 1.5 2.4 .4 .5 643 3 1 2 2 15 10 5 1 5.4 4.4 2.4 8.0 11.1 5.7 5.0 8.1 11.1 TA~ LE 2;3
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t CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LGi1LLAkD CONDUCTED BY THE DATA GROUP IUC TAtLE . 24 G. 21 AkE YOU BLACK. WHITE. ORIE:NTAL. SPANISH SPEAKING• OR FROM SOME OTHER BAC<GROUND ? - -- N 0 W - - - OLD OLD GOLD OLD TOTAL TOTAL K KING ING KING M ElOk KING DOXfM GOLD STRT -- FILTER - - TOTAL KING 100 GOLD LGHTS TOTAL 12007 68 4? 25 iR 263 209 62 9 1C0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 WHITE 10432 64 39 25 16 250 191 59 R E6.9 94.1 92.9 100:0 118.9 95.1 95.5 95.2 89.9 BLACR 921 1 1 1 1 lo 7.7 1.5 2.4 .4 .5 ORIENTAL 41 1 1 .3 1.5 2.4 SPANISH 2 2 SPEASING 1.6 .8 1.0 0 THER 147 1 1 4 3 1 1.2 1.5 2.4 1.5 1.5 1.6 R E F U " ED 275 1 1 2 6 4 2 1 2.3 1.5 2.4 11.1 2.3 2.0 3.2 11.1
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CIGARETTf BRAND SWITCHING STUDY -- JAVUARY-DECEMBER* 1979 LORILLAKp C3LLUCTED BY THE DATA GROUP INC. CruSUS REGIONS TOTAL NE 4 ENGLAND MI33LE ATLANTIC EAST NORTH CEYTflAL dEST "'ORTH C=UTRAL SOJTH ATLANTIC EAST SOUTH C'yT3AL '.IEST SOUTH CEyTRAL 'lORTi CE'JTRAL SOUTH -- N 0 W -. - OLD OLD GOLD OLD KING TOTAL TOTAL KING M KING KING BOX BOXfM GOLD STRT -- FILTER TOTAL KI'JG -- 100 GOLD LGHTS 12007 63 42 25 3 41 29 12 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 786 5 4 1 1 4 4 6.5 7.4 9.5 4.0 33.3 9.8 13.8 1927 14 9 5 1 7 6 1 1 16.0 20.6 21.4 20.0 33.3 17.1 20.7 8.3 11.1 2548 7 5 3 1 10 8 2 1 21.2 10.3 11.9 12.0 33.3 24.4 27.6 16.7 11.1 966 7 4 3 15 7 7 4 8.0 10.3 9.5 12..0 36.6 24.1 59.3 44.4 1994 13 6 7 1 1 16.6 19.1 14.3 28.0 2.4 3.4 770 1 1 6.4 1.5 2.4 1071 7 6 1 B.9 10.3 14.3 4.0 523 3 2 1 2 1 1 2 4.4 4.4 4.8 4.0 4.9 3.4 8.3 22.2 1422 11 7 5 2 2 1 11.8 16.2 16.7 20.0 4.9 6.9 11.i "713 13 13 6 2 11 10 1 1 22.6 27.9 31.0 24.0 66.7 26.8 34.5 8.3 11.1 3514 14 8 6 1 25 15 10 5 .'°.3 20.6 19.0 24.3 33.3 61.0 51.7 83.3 55.6 5935 20 13 H 1 1 31.9 29.4 31.0 32.0 2.4 •3.4 TAnLi 25
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I CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMDER. 1979 LORILLARG CDVJU:TED BY THE )ATA GROUP IYC. CENSUS REGIONS - - N 0 N KING TOTAL TOTAL KING H - - - OLD OLD GOLD OLD KING KING GOLD -- FILTER - - GOLD BOX BOXlM STRT TOTAL KIyS 100 LGHTS U_E_ST 1945 15 9 6 4 3 1 3 16.2 22.1 21.4 24.0 908 10:3 8.3 33.3 f TAP.LE
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-~--------- ------~---- CIGARETTE BRAND SuITChING STU2Y -- JANUARY-OECE_Mt_3ER, 1979 LORILLARU COVJUCTED BY THE DATA GROUP INC. SMSA POPULATION CATEGORY Tr.L;Lf. 26 - - - N 0 W - - - OLD OLD GOLD OLD KING TOTAL TOTAL KING M KING BOX KING BOX/M GOLD STRT -- FILTER - - TOTAL KING 100 GOLD LGATS TOTAL 12007 68 42 25 3 41 29 12 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 2 MILLIOh 2882 10 8 2 2 5 5 1 9ND OVER 24.0 14.7 19.0 8.0 66.7 12.2 17.2 11.1 1 MTLLION- 1488 11 6 5 9 5 4 2 r 1.999,999 12.4 16.2 14.3 20.0 22.0 17.2 33.3 22.2 5C0,000- 128_8_ 9 5 5 6 5 1 999,399 10.7 13.2 11:9 20:0 14.6 17.2 8.3 250,000- 1212 7 2 5 3 3 499,999 10.1 10.3 4.8 20.0 7.3 10.3 100.000- 1122 5 3 3 1 1 1 1 ~49,999 9.3 7.4 7.1 12.0 33.3 2.4 3.4 11.1 50,000- 166 2 2 99:999 1.4 2.3 4.8 ALL RURAL 3848 23 17 7 16 10 6 5 AREAS 32.0 33.8 40.5 28.0 39.0 34.5 50.0 55.6
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L CIGARETTE BRAND SuITCHING STUDY -- JANUARY-DECEMBERs 1979 LORILLARD COYDUCTED BY THE DATA GROUP INC. NIELSEN COUNTIES TAILE ?7 --- N 0 W - - - OLD OLD GOLD OLD G G D FILTER - - LD G KING TOTAL TOTAL KING M KIU NOx KIN BOX/M GOL STRT =- TOTAL KING 100 O LGHTS TOTAL 12D07 6B 42 25 3 41 29 12 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 `I I E L S EN-A 4479 22 15 7 2 13 10 3 3 C3U%T1ES 37.3 32.4 35.7 28.0 66.7 31.7 34.5 25.0 33.3 N I E LS:N-d 3433 24 14 10 1 12 10 2 1 COUNTIES 26.6 35.3 33.3 40.0 33.3 29.3 34.5 16.7 11.i NIELSEN-C 2389 12 6 7 5 4 1 1 COUNTIES 19.9 17.5 14.3 2[l.0 12.2 13.8 8.3 11.i '.IELSEV-0 1706 10 8 2 10 5 5 4 COUNTIES 14.2 14.7 19.0 R.0 24.4 17.? 41.7 44.4 E6-:ql6c0
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~,~, --------~---=- ~------- t CIGARETTE BRAND SUITCiING STUDY -- JANUARY-DECEMRER. 1979 LORILLARD CONDUCTED BY THE 3ATA GROUP INC. 0. 15C RECENT ARTICLES IN MAGAZINES AND NEWSPAPERS HAVE DISCUSSED VARIOUS COMPONENTS OF CIGARETTE SMOKE. 00 YOU RECALL WHAT COMPONENTS ARE CONTAINED IN CIGARETTE SMOKE ? THhLE 28 - - Y 0 W - - - OLD OLD GOLD OLD G TER - - FI G LD KING KING - KING OLD -- L O _ TOTAL TOTAL KING M BOX BOX/M STRT TOTAL KING 100 LGHTS TOTAL 12007 68 42 25 18 263 200 62 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 10D.0 CARBON 708 4 3 1 1 21 20 1 1 MONOXICE 5.9 5.9 7.1 4.0 5.6 8.0 10.0 1.6 11.1 GAS 186 1 1 10 8 2 1.5 1.5 4.0 3.8 4.0 3.2 NICOTINE 1960 14 8 5 2 55 42 13 2 16.3 20.5 19.0 20.0 11.1 20.9 21.0 21.0 22.2 TAR 1911 13 7 5 2 49 36 13 2 15.9 19.1 16.7 20.0 11.1 18.6 18.0 21.0 22.2 JTHER 590 7 2 5 1 14 9 5 4.9 10.3 4.8 20.0 5.6 5.3 4.5 8.1 CON91 KNO': 9391 50 32 18 15 196 150 45 7 711.2 73.5 76.2 72.0 83.3 74.5 75.0 72.6 77.8
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L - ~-- ----_------ ^.--- -----.----- ~ ---------1-- , ~ ~ .--- --- CI3eR_TTF BRAND S4ITCHING STUDY -.- JANUARY-DECEMBER. 1979 APC ' niIL : LO CONDUCTED BY THE DATA GROUP INC. T:dLf 1UESTION 150. WHAT LOW TAR BRANDS OF CIGAR ETTES CAN YOU THINK OF ? r_ N 0 W -. -. - OLD OLD 30L0 OLD KING TOTAL TOTAL KI11G M KING KING Box DOXLM COLD STRT -- FILTER -- TOTAL KING, 100 GOLD LGdTS TOTAL 12007 68 42 25 18 263 200 62 9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 PENSGN 9 258 2 1 1 6 4 2 HDGES LIGHTS 2.1 2.9 2.4 4.0 2.3 2.0 3.2 CAMFL LIGHTS 483 1 1 3 5 4 4.0 1.5 4.0 3.4 2.5 6.5 CARLTDN 2268 35 25 9 1 31 24 7 1 18.9 51.5 59.5 36.0 5.6 11_!i 12.0 11.3 11.1 DECADE 205 3 2 1 4 4 1.7 4.4 4.8 4.0 1.5 2.0 D9RC_L 919 2 2 16 . 15 1 1 7.7 2.9 8.0 0.1 7.5 1.6 11.1 FACT 50 .4 GOLDEN 48 2 1 1 LIGHTS .4 .8 .5 1.6 ICE3ERG 52 2 2 .4 2.9 8.0 KENT 963 2 2 25 13 12 1 7.2 2.9 4.8 9.5 6.5 19.4 11.1 KENT III 323 5 2 3 3 i 2.7 7.4 4.8 12.0 1.1 1.5 KENT GOLDEN 656 4 4 16 14 1 1 LIGHTS 5.5 5.9 9.5 6.1 7.0 1.6 11.1 !SOJL MIL:7S 250 1 2.1 5.6 S6eS'LGEU
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^ CIGAnETTE BRAND SWITCHING STUDY -- JAVUARY-DECEMBER. 1979 LDRILLARO C0+lDUCTED BY THE DATA GROUP IVC. TABLE 29 .:U_STION 150. WHAT LOW TAR BRANDS DF CIGARETTES CAN YOU THINK OF ? --- N 0 W - - - OLD OLD GOLD OLD TE G D KING TOTAL TOTAL KING M KING KING GOLD BOX BOxlM STRT R - - -- FIL TOTAL KI'JG 100 OL LGHTS KOOL SUPER 392 1 1 4 4 LI;HTS 3.3 1.5 4.0 1.5 2.0 L S M FLAVOR 94 L1',HTS .8 LUCKY TE":_S/ 48 100'C, .4 MARLBORO 1452 5 4 1 21 15 6 3 LIIHTS 12.1 7.4 9.5 4.0 8.0 7.5 9.7 33.3 !4ARYELS 25 °. 5 3 .2 3.0 2.5 4.4 "lEFIT 2329 14 A 6 62 4q 14 3 19.4 20.6 19.0 24.0 23.6 24.0 22.6 33.3 N0RE 392 1 1 7 5 2 3.3 1.5 2.4 2.7 2.5 3.2 MU.TIFILTER 14 .1 NEWPGRT 107 1 1 1 1 Li u-1TS .9 1.5 2.4 .4 1.6 N3W 1007 37 27 13 19 17 2 8.4 54.4 64.3 52.0 7.2 8.5 3.2 OLD GOL D 4U 27 23 4 1 _ LIGtiTS .4 10.3 11.5 6.5 11.1 PALL MALL 131 4 3 1 EXTRA MILD 1.1 1.5 1.5 1.6 PA_RLIAI?ENT 163 5 2 3 1.4 i.9 1.0 4.8 96eST6C0
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i _3~---- ~ .3__---- ~ -~ ------~- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. R p 1979 ILLA U LO CDNCUCTED dY THE DATA GROUP INC. 1@i3Lt` 2? JJESTION 150. WHAT LOW TAR 6EANDS OF CIGARETTES CAN YOU THINK OF ? - N 0 W - - - OLD OLD GOLD OLD KING TOTAL TOTAL KING t1 KING BOX KIy BOX/ G GOLD 4 STRT -- FILTER TOTAL RIUG -- 100 GDLD LGiTS PARLIAMENT 31 2 2 ULTRA LIGHTS .3 .8 1.0 rtALFIGH 9~ 1 1 1 1 EXTRA MIL_D/ LIGHTS .8 1.5 2.4 .4 ,5 REAL 361 4 2 2 9 8 1 1 3.0 5.9 4.8 8. 0 3.4 4.0 1.6 11.1 SALEN LI 3HTS 967 4 3 1 1 7 7 b.1 5.5 7.1 4. 0 5.6 2.7 3.5 SAVO 42 1 1 .3 1.5 2.4 TA3EYTOV 291 4 3 1 LIGHTS 2.4 1.5 1.5 1.6 TA3E_YTDN LOW 52 TAR NEwTr+OL .4 TEMPO 10 .1 TRUE 2127 18 10 8 3 51 40 11 2 17.7 26.5 23.8 32. 0 16.7 19.4 20.0 17.7 22.2 VA!VGUARD 48 2 .4 .B 1.0 VANTAGE 2157 11 9 2 1 411 37 11 2 ib.0 16.2 21.4 8. 0 5.6 18.3 18.5 17.7 22.2 VELLD 10 .1 VICEROY 175 2 2 EXTRA MILDS 1.5 .8 3.2 I.6c- ~-,, I6cQ
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I CIGARETTE 6RA1;D SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CONCUCTED BY THE DATA GROUP INC. OUE6TION 15d. WHAT LOW TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? --- N 0 W - - - OLD OLD GDL_D OLD KING TOTAL TOTAL KING M KIYG KING flDX 90X/!1 GOLD STRT -- FILTER - - TDTAL KItJG 100 GOLD LGH-T-S WINSTDN 1316 6 4 2 20 16 4 1 LI GHTS 11.0 6.8 9.5 8.0 7.6 9.0 6.5 11.1 OTiFk 1463 5 3 2 31 21 10 12.2 7.4 7.1 8.0 11.9 10.5 16.1 TOTAL LOW TAR 6239 22 16 6 2 127 89 38 6 52.0 32.4 38.1 24.0 11.1 4A.3 44.5 61.3 66.7 TOTAL VERY 7490 36 23 13 1 154 133 31 R LDd TAR 62.4 52.9 54 .8 52•0 5.6 62.4 66.5 50.0 88.9 TOTAL ULTRA (•059 100 66 35 4 110 11 20 3 LG. TAk 50.5 147.1 157.1 140.0 22.2 41.9 45.5 32.3 3:5.3 DOV'T KNOW 3140 5 3 2 13 77 60 17 3 26.2 7.4 7.1 8.0 72.2 29.3 30.0 27.4 33.3 TA3LE 2q gG!: qT6E0
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DEEEMBER. 1979 LGRILLdR5 CDyGUCTED BY THE DATA GROUP INC. 1.16 INCLUDING YOURSELF. HOW MANY ADULTS 18 YEARS OR OLDER ARE CURR TLY LIVING IN YOUR 4OUSEHOLD ? - - - THIS WOULD INCLUDE BJTH SMOKERS AND NOy-SMOKERS. (NJT ASKED IN JANUARY AND FEBRUARY OR MARCH 1979 DVF.R 3UOTA) ---N 0 W - - - OLD OLD GOLD OLD TOTAL TOTAL KING KING M KING BOX KING BOX/M GOLD STRT -- FILTER - - TOTAL KIWG 100 GOLD LGHTS TOTAL 1CD05 58 36 22 3 35 25 9 6 100.0 100.D 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1 1292 9 6 4 1 7 5 2 12.9 15.5 16.7 18.2 33.3 20.0 20.0 22.2 2 6050 33 20 13 19 13 6 4 60.5 56.9 55.6 59.1 54.3 52. 0 66.7 66.7 3 1560 11 7 4 4 3 1 1 15.6 19.0 19.4 18.2 11.4 12.0 11.1 16.7 4_ 692 4 3 1 1 1 1 1 6.9 6.9 8.3 4.5 33.3 2.9 4.0 16.7 5 224 1 1 1 1 1 2.2 1.7 2.8 33.3 2.9 4.0 6 72 .7 7 20 .2 a 12 10 CR MORE sEFUSED F6eqI6C0 . 13 .1 65 2 2 .6 5.7 8.0 f• = PERCENT LESS THAN .05) n TaELE 40
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CIsAR=TTE dRAND SJITChING STUDY -- JANUARY-OEC_EMBERi 1979 - LO:iILLARD COYDUCTED DY THE DATA GROUP INC. G. 1f3 AaE YOU EMPLOYED OUTSIDE THE HOME OR NOT ? 9. 1<C ARE YOU EMPLOYED FULL TINE OR PART TIyE ? --- N 0 W ---. OLD OLD GOLD OLD TOTAL KING TOTAL KING M KING KING B0X f10X/H GOLD STRT -- FILTER - - TOTAL KIWG 100 GOLD LGHTS TOTAL 12007 69 42 25 18 263 200 62 9 100.0 _- 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 EM°LOYED 8039 36 22 14 9 188 147 41 6 (NET) 67.0 52.9 52.4 56.0 50.0 71.5 7T.5 66.1 66.7 FULL TIME 7211 29 20 10 9 164 128 36 6 a0.1 42.6 47.6 40.0 50.0 62.4 64.0 58.1 66.7 PART TIME 815 7 3 4 24 19 5 6.8 10,3 7.1 16.0 9.1 9.5 R.1 REFUSED 13 .1 PJDT EMPLOYED )842 30 20 10 A 72 50 22 2 32.0 44.1 47.6 40.0 44.4 27.4 25.0 35.5 22.2 REFUSED GUESTION 126 1 1 3 3 1 1.0 1.5 4.0 1.1 1.5 11.1 TA;'-LE 41 Q09!;TGc0
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CIsARETTE BRAND SW_ITCHIyf, STUDY -- JANUAfiY-DECEMBER• 1979 LORILLA&D COYUUCTED BY THE DATA GROUP INC.. D. 1H3 ARE YOU EMPLOYED OUTSIDE THE HOME OR NOT ? 0. 1BC ARE YOU EMPLOYED FULL T1aE OR PART T19E ? * FEMALE RESPONDENTS ONLY - - - N 0 N -. - - O L D OLD GOLD OLD TOTAL KING TOTAL KING M KING 6DX KINS BOX/M GOLD STRT - FILTER - .. TOTAL KING 100 GOLD LGiTS TAL TO `.698 42 24 16 3 108 75 33 7 _ 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 EMPLOYEn 2879 19 9 9 1 52 37 15 4 t.';ETI 50.5 42.9 37.5 50.0 33.3 48..1 49.3 45.5 57.1 FULL TIME 2277 11 6 4 1 41 ?9 12 4 40.0 26.2 - 25.0 22.2 33.3 30.0 38.7 36.4 57.1 PART TIME 596 7 3 4 11 8 4 10.5 16.7 12.5 22.2 10.2 10.7 12.1 REFUSED 6 .1 NOT EMPLOYED 2767 24 15 9 2 56 38 18 2 48.6 57.1 62.5 50.0 66.7 51.9 50.7 54.5 29.6 REFUSED QUESTION 53 1 ,9 14.3 Tpi Lt- 42
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039156U2
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CIGARETTE BRAND SWITCHING STUDY INDEX TABLE # INDEX TABLE # SEX OF RESPONDENT . . . . . . 2 - NUMBER OF CIGARETTES SMOKED IN AN AVERAGE DAY . 3 LENGTH TIME SMOKED CURRENT BRAND . . 4 LIKES OF CURRENT BRAND . . . . . . 5 IMPROVEMENTS DESIRED/NOT DESIRED IN CURRENT BRAND . . . . . . . . . . . 6 IMPROVEMENTS DESIRED IN CURRENT BRAND ..... 7 HOW CURRENT BRAND PURCHASED . . . 8 WHERE CURRENT BRAND PURCHASED . . . .. . , . . . 9 CURRENT BRAND PURCHASED OVER THE CQUNTER/ VENDING MACHINE . . . . . . . . . . . .. . . . 10 ADDITIONAL BRANDS PURCHASED IN PAST FOUR WEEKS . . . • . . . . . . . . . . . . . . . . 11 BRANDS OF FREE SAMPLES SMOKED IN PAST TWO MONTHS -- . . . . . . 12 BRANDS PURCHASED WITH A COUPON IN PAST TWO MONTHS . . . 13 WHAT SMOKER WOULD DO IF STORE OUT OF CURRENT BRAND . . . . . . . . . . . . . . . . , . 14 BRAND TO BUY IF STORE OUT OF CURRENT BRAND .. 15 E09ST6E0 IMPORTANCE OF TASTE VS. LOW TAR & NICOTINE IF FORCED TO CHANGE BRANDS . . . . . . . . .. .. .. . 16 KNOWLEDGE OF TAR & NICOTINE LEVELS IN CURRENT BRAND . . . . _ . . - - . . . . . . 17 FEELINGS ABOUT LEVELS OF TAR & NICOTINE IN CURRENT BRAND . . . . . . . . . .. .. .. . - . . . 18 120MM BRANDS PURCHASED IN PAST THREE MONTHS . . . 19 AGE OF RESPONDENT . . . . . . .. . . . . . . . . . . . . 20 EDUCATION LEVEL OF RESPONDENT . .... 21 MARITAL STATUS OF RESPONDENT . - - . . . . 22 TOTAL FAMILY YEARLY INCOME . . 23 ETHNIC BACKGROUND OF RESPONDENT . . . . . . . . . 24 CENSUS REGIONS . . . . . . . . . .. . .. _ 25 SMSA POPULATION . . . . . . . . 26 NIELSEN COUNTIES . . . . . . 27 COMPONENTS OF CIGARETTE SMOKE . . . . . . . . . . 28 UNAIDED LOW TAR BRAND AWARENESS . 29 - NUMBER IN HQUSEHQLD . . . . . . . . . . 40 EMPLOYMENT OF RESPONDENT•- TOTAL FEMALES ..... 41-42
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BANNER POINT DEFINITIONS LISTED BELOW ARE THE ABBREVIATIONS USED TO INDICATE THE VARIOUS THIS SECTION: KING, KNG, KG = KING SIZE, FILTER, NON-MENTHOL, SOFT PACK KING M = KING SIZE, FILTER, MENTHOL, SOFT PACK 100 = IOOMM, FILTER, NON-MENTHOL, SOFT PACK 100 M = I00MM, FILTER, MENTHOL, SOFT PACK 120 = 120MM, FILTER, NON-MENTHOL, SOFT PAC K - .~ 120 M= 120MM, FILTER, MENTHOL, SOFT PACK 70 = 70MM, FILTER, NON-MENTHOL, SOFT PACK STRT, ST = STRAIGHT OR UNFILTERED PACKI NGS MJH I CH APPEAR I N THE BANNERS OF on
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rl~ CIGARETTE BRAND SWITCHING STUDY INDEX TABLE # INDEX TABLE # EMPLOYMENT OF FEMALE RESPONDENT . . . . . . . . . 42 LOW TAR BRANDS TO PURCHASE IN FUTURE. . . . . . . 45 LOW TAR BRANDS PURCHASED LAST SIX M©NTHS. .... 43 LIKELIHOOD TO PURCHASE LOW TAR BRANDS IN FUTURE . 46 LOW TAR BRANDS PURCHASED BEFORE SIX MONTHS AGO. . 44
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03915606 6'L£ h'9L 8-98 b'L5 T-£9 6-Z€ Z-69 £'££ OsZS Sid$ 5'b9 6'~b 6'6S S'Lh 11 Ob TZ 6i 66 911 6 b £I L IL ZZ 00T H69S T'Z5 S'£Z Z'S:b I'bb 6'9£ T'49 8'0£ £•85 0'Bb S'ZT S'S£ T'L5 I'Oh S'ZS aT LT 91 0€ $S L£Z b L ZT I 6£ 8Z L9 60i9 0'00T 0'00T 0'00t 0'00T 0•00I 0•00T 0'00I 0'00T 0'00T 0•00T 0•00T 0`00T 0'00T 0'00i 6Z T5 L£ H9 L5T £9£ £i dT SL V 0IT 6b L91 LOOZT l1Ni/ W-00T X0B 9M1IA 1V10l lalS OOT XO8 ONIY 1V101 W 001 °NIN 1mLOl 1V101 - SI2l~N /00T ON IN l1Vk 9M1IH 00T dIlHd - - 1N3WVIlaVd - - 1lVd = = SiNJII - - - - lltlN llVd - - 11vW llVd 1N30NOdS3N d0 X3S 3 'C Z 11971 'O/tt dr(J2i9 y190 3Ni Ae J31Jf1S~,0:: '1LV l1INOl (LtiI &M30W3330-AtJVnNVr == AOnls 9NIH~lIPS GNVilB 3113rgSi"
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-~---- CIG4RETTE 6RAND S.IITCHING STUDY -- JANUARY-DECEMBERi 1979 L03ILLARD CCN'iUCTEO BY THE DATA GROUP IVC. , ). F ABOUT HOW MANY CIGARETTES D0 YOU SMOKE IN AN AVERAGE DAY ? PALL MALL - PALL MALL - - - - LIGHTS - • PALL - - PARLIAMENT - - PaLIP 100 KIVG MALL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KIVG BOX 100-M LINTL TOTAL 12007 167 49 110 8 25 12 13 353 157 68 37 51 29 160.0 100.0 100.0 100.0 100..0 - 100.0 - 100.0 100.0 10D_0 100.0 100.0 100.0 100.0 100.0 1_0-.19_ 3612 43 9 33 1 10 4 7 89 55 23 16 16 3 30.1 25.7 18.4 30.0 12.5 40.0 33.3 53.8 25.2 35.0 33.8 43.2 31.4 10.3 20-29 4881 74 21 48 5 10 E 4 156 61 21 14 25 14 40.7 44.3 42.9 43.5 62.5 40.0 50.0 30.8 44.2 38.9 30.9 37.8 49.0 48.3 3G-39 1739 20 9 10 1 3 3 46 22 12 3 7 3 14.5 12.0 18.4 9.1 12.5 12.0 23.1 13.0 14.0 17.6 8.1 13.7 10.3 40 OR MOPE 1776 31 10 19 2 2 2 62 20 12 4 4 9 14.8 18.6 20.4 17.3 25.0 8.0 16.7 17.6 12.7 17.6 10.8 7.8 31.0 NIEAV 27.1 28.2 30.1 27.2 30.6 24.2 25..B 22.1 28.2 26.1 27.8 24.2 25.2 32.8 4Q9Sl6E0 ~---- ---------~ - TAELE 3
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CIGARETTE BRAVO SWITCHING STUDY -- JANUARY-DECEMDER. 1979 LO4ILL4°C CONDUCTEO EiY THE ?ATA GROJP INC. u. 2 HO1.' LONG HAVE YOU SMOKED YOUR REGULAR BRAND ? PALL MALL - - PALL MALL - - - - LIGHTS - DALL - - PARLIAMENT - - P-iLIP 100 KING MALL KI4G 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KIVG BOX 100-.M /INTL TOTAL 11869 167 49 110 8 25 12 13 353 157 68 37 51 29 100.0 100.0 100..0 100.0 100.0 100.0 100:0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 S MONTHS 402 4 1 3 5 2 1 2 O4 LFSS 3.4 16.0 8.3 23.1 3.2 2.9 2.7 3.Q 3V=R 3 MOS. 405 1 1 1 4 2 1 1 TO F '1OS. 3.4 .6 .9 .3 2.5 2.9 2.7 2.0 r7V_R 6 MOS. 769 4 4 4 1 3 2 7 3 1 3 2 TJ 12 MGS. 6.5 2.4 3.6 16.0 9.3 23.1 .6 4.5 4.4 2.7 5.9 6.9 OVER 1 YEAR 1670 8 1 7 1 3 1 2 4 15 5 6 4 TO 2 YEARS 14.1 4.8 2_0 6.4 12.5 12.0 8.3 15.4 1.1 9.6 7.4 16.2 7.8 ]VER 2 YEARS 1384 7 1 6 4 2 2 6 18 6 5 6 TO 3 YEARS 11.7 4.2 2.0 5.5 16.0 16.7 15.4 1.7 11.5 8.8 13.5 11.P. OVER 3 YEARS 910 5 1 4 1 1 1 6 3 3 TO 4 YEAFS 7.7 3.0 2.0 3.6 4.0 0.3 .3 3.8 13.1 5.9 OVER 4 YEARS 853 9 2 6 1 1 3 14 8 2 4 TO ' YEaFS 7.2 5.4 4.1 5.5 4.0 8.3 .8 0.9 11.B 5.4 7.8 OVER 5 YEARS 2152 45 10 31 5 2 2 23 37 1t3 5 14 3 T0 10 YEARS 18.1 27.5 20.4 28.2 62.5 8.0 15.4 6.5 23.6 26.5 13.5 27.5 10.3 JVER 10 3279 87 35 50 2 5 5 1 312 51 24 13 14 23 YEARS 27.6 52.1 71.4 45.5 25.0 20.0 41.7 7.7 88.4 32.5 35.3 35.1 27.5 79.3 DON'T KNO': 46 2 2 1 1 1 .4 1.3 1.8 4.0 7.7 3.4 609Si6c0 TAeLE 4
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CIGARETTE BRAND SWiTCdING STUDY -- JANUARY-DECEMBER. 1979 F A R(, LO ILL CGNuuCTL) BY THE JATA GROJP INC. TABLE 5 ". 3 WHY DO YOU SMOKE YOUR B4AN0 MOST OFTEN; THAT IS. WHAT IN EART-ICULAR DO YOU LIKE AEOUT YOUR REGULAR BRAND ? PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - PARLIAMENT -. - RHLIP 100 KING MALL KING 100/ MRRIS TOTAL TOTAL KIVG 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-M /INTL IOTAL 11R69 167 49 110 P 25 12 13 353 157 68 37 51 29 106.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 PP3^UCT 7~96 121 35 Ai 5 18 9 10 222 123 51 32 41 22 IUALITIES (MET) 64.0 72.5 71.4 73.6 62.5 72.0 75.0 76.9 62.9 78.3 75.0 86.5 90.4 75.9 TaSTE 7301 114 51 77 5 17 r1 10 195 114 49 25 40 19 (SU~%1ET) 61.5 68.3 63.3 70.0 62.5 68.0 66.7 76.9 55.2 72.6 72.1 67.6 78.4 55.5 *tILR/NOT 2168 3P. 7 28 3 6 2 4 29 62 24 12 26 5 STBO%G 15.4 22.A 14.3 25.5 37.5 24.0 16.7 30.8 8.2 39.5 35.3 32.4 51.0 17.2 LI(E THE 1114 21 4 16 2 1 1 32 8 3 2 3 4 TASTE/FLAVOR 9.4 12.5 8.2 14.5 25.0 4.0 8.3 9.1 5.1 4.4 5.4 5.9 13.8 GOOG1 TASTE 536 9 4 5 2 1 1 18 6 5 1 1 !FL(.'J0k 4.5 5.4 8.2 4.5 8.0 P,.3 7.7 5.1 3.8 7.4 2.0 3.4 STRD'.GlMORE 554 8 6 3 26 1 1 4 T A S T E 4.7 4.8 12.2 2.7 7.4 .6 2.7 13.8 RIohT 357 2 1 1 2 2 6 1 1 ST6EFJGTH 3.0 1.2 2.0 .9 8.0 16.7 1.7 .6 2.0 REFRESHING 90 I 2 2 1 1 TASTE/FLAVOR E .6 . .6 1.3 2.7 2.C Np 194 1 1 3 7 3 3 1 1 AFTEaTASTE 1.6 4.0 7.7 .9 4.5 4.4 8.1 2.0 3.4 !JOT --'ITTE.R 59 2 TASTING .5 .6 SATISFYING 511 12 5 7 1 1 36 2 2 4 TASTc 4.3 7.2 10.2 6.4 4.0 8.3 1D.2 1.3 5.4 13.8 NOT HARSH 1644 26 5 20 1 5 1 4 26 31 14 6 12 3 TASTING 1t.9 15.6 10.2 18.2 12.5 20.0 8.3 30.9 7.4 19.7 20,6 16.2 23.5 10.3 609SI6co
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CIGAkETTE dRA.UC SJITCHING STUDY -r. JANUARY-.DECEMI3ER9 1979 - LOR;LLA"n'? COA.CUCTED BY ThE DATA GROUP INC. ~. :5 NHY DO YOU SMOKE YOUR BRAND MOST OFTENi THAT IS. WHAT IN EARTICULAR DO YOU LIKE A30UT YOUR REGULAR BRAND ? - PALL NALL COOLERI 'lOT HOT S430TH TASTING 'iOiE TOBACCO TASTE/FLAVOR 9TiER TASTE MEfvT iONS FILTER (SU:'t<ET) 4AVTED FILTE? CIGARETTE UISLISE FILTE2 CIBaRETTE OTHCk FILTER MENTIONS LE`+GTdlSIZE ( S U 3 N ET) LONGERE SMOKES LONGER TiItilSLE'/OER SHORTERf SMOKE LESS ---------- ---- ~r---- - - PALL MALL - ~ - - LIGHTS ~ - PALL ~ - PARLIAMENT - - PHLIP 100 KING MALL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-M /INTL 44A 6 6 1 1 9 9 4 1 5 3.8 3.6 5.5 4.0 7.7 2.5 5.7 5.9 2.7 9.H 199 3 2 6 2 1 1 2 6 2 3 1 ? 1.7 4.9 4.1 5.5 8.0 8.3 7.7 .6 3.8 2.9 8.1 2.0 6.9 331 2 2 27 1 1 1 2.8 1.2 1.9 7.6 .6 1.5 3.4 21 1 1 .2 .6 .9 .6 467 i5 4 13 58 31 10 12 10 5 3.9 9.6 8.2 11.8 16.4 19.7 14.7 32.4 19.6 17.2 329 16 4 13 31 10 12 10 1 2.E 9.6 8.2 11.6 19.7 14.7 32.4 19.6 3.4 129 5g 4 1.1 16.4 13.8 370 6 2 4 1 1 12 4 1 3 2 3.1 3.5 4.1 3.6 4.0 P,.3 3.4 2.5 1.5 5.9 6.9 269 5 2 4 1 1 10 3 3 1 2.3 3.6 4.1 3.6 4.0 R.3 2.[t 1.9 5.9 3.4 56 c .~ 27 1 1 1 1 .2 .3 .6 1.5 3.4 0T,9Stseo TABLE '.) J
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----- --~- CIGAP'ETTF BRAND SWITCHING STUDY -- JANUAKY-DECEMBER. 1979 - -- LORILLAR;; CON'--UCTED BY THE DATA GROUP INC. 9, 3 WHY DO YOU SMOKE YOUR BRAND MOST OFTEN; THAT IS, aHAT TN PARTICULAR DO YOU LIKE ABOJT YOUR REGULAR BRAND ? PALL M ALL - - PALL MAL_L_ - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP 100 KIUG MALL KING 100f MRRIS - TOTAL TOTAL KING 100 M TQTAL KING BOX 100 STRT TOTAL KING BOX 100-M /INTL LIKE THE 31 SIz = .3 LOW TAR i 2421 RIICOTINE 20.4 4EUT!+OL 520 4.4 JOU-.'iEp1THOL 611 .7 EASY T;i DRAW 66 /PACKE[1 LOOSE .6 PACKED_ TIGHT 32 /dAFD DRAW .3 11JRk S 109 SLOVEVEN .9 ffJR'.S FAtiT 16 .1 PACKAGE 110 ( SUf `i,-T ) .9 78 .7 MISCELL. 47r's (NET) 4.0 ~19ST6c0 1 .3 4 1 3 7 4 3 1 36 12 9 15 2.4 2.0 2.7 28.0 33.3 23.1 .3 22.`1 17.6 24.3 29.4 2 2 1.2 25.0 2 2 4 1.2 4.1 1.1 1 1 1 1 6 2 .6 .9 4.0 9.3 1.7 6.9 2 1 1 1 2 1 1 1.2 2.0 .9 .3 1.3 1.5 2.0 6 3 3 2 1 1 3.6 6.1 2.7 .5 .6 2.0 1 1 , 6 2.7 6 2 4 2 3.8 2.9 10.8 6.9 2 6.9 1 1 1 .3 .6 1.5 6 1 5 3. 8 1.5 13.5 15 6 9 28 2 2 1 9.0 12.2 A•2 7.9 1.3 2.9 3.4 TABLE 5
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, ,. -----=------ --=--- ----- _=-} ------- ~ ---- -~--- - - - - _. _. - ._ - ^ t'ISai~ETTE bRAND SW ITCdING STUDY --JANUARY-DECEM[iERt 1979 p LORILLAR ^0":9;.CTED !?Y THE DATA GROUP INC. TABLE 5 ). 3 L'HY 60 YOU SMOKE YOUR 53ANC MOST OFTEN; THAT IS. JHAT IN PARTICULAR DO YOU LIKE At30UT YOUR REGULAR BRAND ? PALL NALL - - PALL MALL - - - - LIGhTS - - PALL - - PARLIAMENT - - PHLIP 100 KING MALL KING 100/ MRRIS TGTAL TOTAL KING 100 M TOTAL KING BOk _ 100 STRT TOTAL KING BOX 100-M /INTL I LTKE THEM 213 7 3 4 12 2 2 1.8 4.2 6.1 3.6 3.4 1.3 2.9 !"NJOY IT 170 8 3 5 16 MORE/GET SATISFACTION 1.4 4.8 6.1 4.5 4.5_ COJPON ON 88 1 PAC<AGE .7 3.4 °E°1USE 0r' 3 `(ANI:FACTUF.ER NAME . ALL OTHEE: 1973 23 6 15 1 3 1 2 95 17 10 2 5 5 ME\TID+JS 16.6 13.8 12.2 13.6 12.5 12.0 8.3 15.4 26.9 10.8 14.7 5.4 9.R 17.2 7K/%j 1969 23 6 15 1 3 1 2 95 17 10 2 5 5 PA4TICULAP, kEASi,^+ 16.6 13.8 12.2 13.6 12.5 12.0 8.3 15.4 26.9 10.8 14.7 5.4 9.8 17.2 (* = PERCENT LESS THAN .05) zYsst6co
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__ -k..._ _ -._ .r-N- A-_ CISeHETTE 3RAND SWITCHINS STUDY -- JAVUARY-DECEMBER. 1979 LPRILLAPf - CDY~ 1CTEU [1r THE DATA GROUP INC. TABLE 6 :. 4 IS THEkE ANYTHING ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? P4LL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - P4LIP 100 KING MALL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-M /INTL TOIaL_ 11869 167 49 110 8 25 12 13 353 157 68 37 51 29 1C0.0 100.0 - 100.0 100.0 100..0 100.0 100.0 100.0 10D.0 100:0 100.0 100.0 100.0 100.0 It+DRDVEMEYTS 2181 29 7 21 1 5 1 4 39 28 10 7 10 6 i~ES15E0 1€+.4 17.4 14.3 19.1 12.5 20.0 8.3 30.8 11.0 17.8 14.7 18.9 19.6 20.7 NOT GESIP.E 96R9 138 42 89 7 20 11 10 315 129 58 30 41 23 I'4?ROVEMEIIFS 81.6 82.6 85.7 80.9 87.5 80.0 91.7 76.9 89.2 R2.2 85.3 81.1 80.4 79.3 Ct9sTsCo
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-~-------~--~-------`~ --^ A " ------ _:- ~ -- CIGA3ETTE 6RAN@ SL'ITCHING STUDY -- JANUARY-QECEMBER9 1979 RI C LLAit LO COrJ')UCTED bY THE DATA GROUP INC. :1. 5 JHAT IS THERE A70UT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - _ PARLIAMENT - - PHLIP 100 KI S MALL KI`IG 100/ MRRIS TOTAL TOTAL KIUG 100 M TOTAL U KING 90x 10D STRT TOTAL KING BOX 100-M /INTL TOTAL 2, 181 29 7 21 1 5 1 4 39 28 10 7 10 6 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 MA_KE MILDER 77 1 1 1 3 1 2 3.5 3.4 4.9 2.6 10.7 10.0 20.0 MA4E 2A STZQ?+GER 1.3 R=u OVE 3 FILTER .1 Ir-1PR0 VE 128 1 1 1 1 1' 1 FILTEn 5.9 3.4 4.8 20.0 25.0 3.6 14.3 >iA<E SiO(ZTER 12 1 .6 2.6 MAKE LONGER 56 1 1 1 2.6 2.5 3.6 10.0 PACK TIGHTER 120 3 1 2 1 1 2 3 3 5.5 10.3 14.3 9.5 20.0 25.0 5.1 10.7 30.0 PACK LOOSER 8 .4 iMPROVE 16 S,AELL .7 tE:)UCE/ i010 14 3 10 1 2 1 1 17 7 3 1 4 2 REMOVE T 8 N 46.3 48.3 42.9 47.6 100.0 40.0 100.0 25.0 43.6 25.0 30.0 14.3 40.0 33.3 I`lTEnEST IN 108 3 3 1 1 5 2 1 1 1 C.134ar_TTL 5.0 10.5 42.9 20.0 25.0 12.8 7.1 14.3 10.0 16.7 CO%TROVERSY IMPROVE 156 3 1 2 4 2 2 PACKAGING 7.2 10.3 14.3 9.5 14.3 20.0 20.0 OJALITY SELL IN . 12 y19q16CQ 1 VENDING .6 2.6 M9"HI4ES TAELE 7
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CIGARETTE BRAND SWITCyING STUDY -- JANUARY-DECEMfIER. 1979 L03ILLAdU COVf1U"TED BY THE DATA GROUP INC. TAPLE 7 .; VHr.T IS THERE AI?OUT YOUR REGULAR bRAyD THAT YOU LIOULD LIKE TO SEE IMpROVED ? - - PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP 100 KING MALL KING 100/ 4RRIS TOTAL TOTAL KING 100 M TOTAL KING BOx 100 STRT TOTAL KINS BOX 100-M /INTL kEDUCE PRICE 212 2 2 1 3 1 1 1 1 9.7 6.9 9.5 2.6 10.7 10.0 14.3 10.0 16.7 i4:+'SE FRESHER 34 1.6 ADD NICOTINE 2 TO I*1PR9VE FLAVOR .1 i APFiGVE 56 2 TASTLfFLAVOR 2.4 5.1 3RAVD NOT 52 1 1 1 RE6?ILY AVAILAlLE 2.4 3.4 4.9 16.7 IMPROVE 50 4 1 OUALITY OF T69ACC0 2.3 10.3 16.7 dTiEa 91 2 1 1 1 1 3 2 2 PrIYSI.."AL I MI °.DVENEYTS 4.2 - 6.9 4.9 100.0 20.0 - 25.0 7.7 7.1 2R.6 ALL OTHER 64 1 1 4 3 1 1 1 "tENTIONS 2.9 3.4 4.8 10.3 10.7 10.0 14.3 10.0 °OV'T KNOw ? .1 5I9s"T6C0
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-- -- - -- - -~ -- __ - -- - t'IGAnETTE 6RANp SWITCHING STUDY -- JANUARY-DECEAIBER. 1979 LORILLAh?D CDV'IUCTEE GY THE DATA GROUP INC. U. 5 THIN!(ING OF YOUR REGULAR CISARETTES9 THE OPJE YOU N0W SMDKE9 ARE THEY USUALLY BOUGHT ;;Y TrE CARTQNq bY THE PACK. OR ECUALLY BY THE CARTON AND PACK ? PALL MALL PALL MALL - - - LIGHTS - - PALL - - PARLIAMENT - - PILIP 100 KING MALL KING 100! MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BJX 100-M /INTL TOTAL 11869 167 49 110 8 25 12 13 353 157 68 37 51 29 1G0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CARTON 6735 133 41 87 5 19 9 10 240~ 94 43 13 39 23 5F.7 79.6 R3.7 79.1 62.5 76.0 75.0 76.9 68.0 59.9 63.2 35.1 76.5 79.3 ?4:K 3288 17 4 12 1 4 2 2 65 39 , 14 17 8 3 27.7 10.2 8.2 10.9 12.5 16.0 16.7 15.4 18.4- 24.8 20.6 45.9 15.7 10.3 E OUALLY 1!338 17 4 11 2 2 1 1 48 24 12 8 5 3 15.5 10.2 B.2 10.0 25.0 8.0 8.3 7.7 121.6 15.3 17.6 21.6 9.8 10.3 RO_LS Or"j 7 .1 919SI4;E0 Tl.bLE N 1
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, CIGARETTE B9ANG SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LORILLARP CO;OUCTED dY THE DATA GROUP INC. ---~~-- ----- - ~-----~ t-^ -- TAdLE 9 J. 7 IN WHAT TYPE OF STORE. SHOPPING OUTLETr QR OTHER LOCATION DO YOU USUALLY BUY THE 1P.AVJ OF CIGAPETTES YOU SMOKE MOST OFTEN ? PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - P4LIP 100 KING MALL KING 100/ MRBIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-M /INTL TaTAL 11869 167 49 110 2 25 12 13 353 157 68 37 51 29 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 f.OyVfNIENCE 854 4 2 2 22 7 1 5 1 2 -,TC!?E 7.2 2.4 4.1 1.8 6.2 4.5 1.5 13.5 2.0 6.9 SIS'-')JNT 591 8 3 4 1 1 1 15 10 3 3 4 3 STORE 5.0 4.8 5.1 3.6 12.5 4.0 7.7 4.2 6.4 4.4 8.1 7.8 10.3 :)rZU ,STORE 1161 19 7 13 5 2 3 35 20 10 4 7 3 9.8 11.4 14.3 11.8 20.0 16.7 23.1 10.2 12.7 14.7 10.9 13.7 10.3 5AS STATION 991 5 2 3 1 1 25 4 2 2 1 8.3 3.0 4.1 2.7 4.0 7.7 7.1 2.5 2.9 3.9 3.4 LASGE 4862 84 20 61 3 10 6 4 162 68 29 14 25 11 >''JPER MARKET 41.0 50.3 40.8 55.5 37.5 40.0 50.0 30.8 45.9 43.3 42.5 37.8 49.0 37.9 LI5U03 STORE ~9d 4 2 2 1 1 6 5 3 1 1 3 2.5 2.4 4.1 1.8 4.0 8.3 1.7 3.2 4.4 2.7 2:0 10.3 PxfMILITlRY .S 6 4 12 5 7 10 2 2 CO'1MI SS1RY 3.1 7.2 13.2 6.4 2.8 1.3 2.9 SMALL 1666 24 7 14 3 5 1 4 43 19 8 5 7 1 5ROCERY STORL- 14.0 14.4 14.3 12.7 37.5 20.0 9.3 30.8 12.2 12.1 11.8 13.5 13.7 3.4 'SEWSP4PERf 251 2 1 1 15 5 2 3 2 T0?ACCO 2.1 1.2 2.0 12.5 4.2 3.2 5.4 5.9 S.° AT bORK 110 1 1 4 3 2 1 . i .6 .9 1.1 1.9 2.9 2.7 JISTRIeUTOP.f 68 1 1 2 LI!19LESPLER .6 4.0 N.3 .6 ')EPIT/VARIETY 138 1 1 3 4 3 1 1 ;TORi- 1.2 .6 2.0 .a 2.5 4.4 2.0 3.4 4.19SL6E0 -
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CIGANETTE NRAND SWITCHING STUrOY -- JANUARY-PECEMBER. 1979 LORILLARO ;;ON1u--TE0 ftY ThE IATA GROUP IVC. TAELE 9 'j. 7 IN WHAT TYPE OF STORE, SHOPPING OUTLET: OR OTHER LOCATION 00 Y_0U_ US_UALLY_ B_UY_ THE F.Atif. OF CIGARETTES YOU 'MOKF. MOST OFTEN ? PALL MALL P:1LL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP 10 0 KING >1ALL KING 100/ MQrRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-P' /INTL EfARlTAVFkN 46 1 1 2 .4 4..0 8.3 .6 CCWFEE SNuP{ 4ESTwURANT 59 .5 .R SOME OTHER 127 4 1 3 2 5 2 2 TYPE 1.1 2.4 2.0 2.7 .6 3.2 2.9 5.4 tiD RCGULAR '182 3 4 3 1 2 ST)kc 2.4 .8 2.5 4.4 2.0 6.9 &T9'lGc0
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CIGA6.ETTE BRAND S.IITCHING STUDY -- JANUARY-DECEMBER, 1979 Lat1LLAPO C3N7UZTED BY THE DATA GRCUP IVC. I. 7A IS THAT OVER THE COUNTER CR FROM A VENDING MACrIINE ? PALL MALL - - PALL MAL__L__ LIGHTS - - PALL - ~ PARLIAMENT - - P!iLIP 100 KING MALL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 ST-RT TOTAL KING BOX 100-M /INTL TOTAL 11~169 167 49 110 8 25 12 13 353 157 68 37 51 29 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 103.0 100.0 100.0 100.0 100.0 JVEk THE 11427 163 49 106 N 25 12 13 337 148 63 34 51 28 COUNTER 96.3 97.6 100.0 96.4 100.0 100.0 100.0 100.0 95.5 94.3 92.6 91.9 100.0 ,96.6 vE %[?I14G 360 3 3 13 6 3 3 1 MA:HIVF 3.0 1.8 2.7 3.7 3.8 4.4 8.1 3.4 '3TH E3UALLY 47 1 1 2 2 2 .4 .; .9 .6 1.3 2.9 rHOLE~ALE.R 30 1 /DEALER .3 .3 JTHER 4 t1E'JTIONS + (. = PERCENT LESS Tri4y .05) TABLE 10 I s1ystsco
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°ICA?ETTE BPANCI SWITCHING STUDY -- JANUARY-DECEMLER. 1979 LOkILL~R2 COa:iUCTE!1 bY THE DATA 3ROJP INC. _-;:;--_._.-----_-----------~------ C. i IN ADDITION TO YOUR REGULAR BRAND, WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR U_SE, FITiER BY YOU OR SOMr:ONE ELSE RECENTLY? . TOTAL ,1LPIVE y/K I% S ARCTC LIGHTS AE'vTi+,OL/KING IRCTC LIGHTS '!EVTuDL/100 ELAIR M!(I`!C iELAIR Mf1C0MM d0JSN F, HEDGS 'V'R/SING aNSU E HEDGS N""/1G0MM SNSy i HEJG` ;+'l100MM/ROX ~WS' I HECG6 i/ia0:eM !iNS'v & hEDGS N/100pM/!A0X 'sVSY P. HEI'iGS LITES/10C/Vv PALL MALL e r PALL MALL -- -- LIGHTS - 100 KING TOTAL TOTAL KI.+1G 100 M TOTAL KING BOX - - 11869 167 43 110 8 25 12 100.0 100.0 100.0 100.0 100.0 100.0 100.0 3 : 23 .2 18 .2 24 .2 16 1 22 .2 91 8 .9 , 4.9 11 2 .1 1.2 8' 1 .7 .6 5 . 46 1 .4 .6 42 .4 - PALL - - PARLIAMENT - - PHLIP MALL KING 100/ MRRIS 100 STRT TOTAL KING BOX 100-M /INTL 13 353 157 68 37 51 29 100.0 100.0 100.0 100.0 100:0 100.0 100.0 1 1 .6 2.0 1 12.5 1 ] .3 .6 2.C 2 6 2 1 1 4.1 5.5 1.3 , 1.5 2.0 1 1 1 1 2.0 .9 .6 2.7 I 1 .9 .3 1 4 1 3 2.0 2.5 1.5 5.9 2 1 1 1.3 1.5 2.0 TABLE 11
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ti. ^-.1 .------------- ---~---- _.~ ~ CIGARETTE BRAND S6ITCHING STUDY -- JANUARY-DECEMpER• 1979 L9kILL A BG CDVDUCTEU BY THE DATA GRGUP INC. ). ? 114 ADUITION TO YOUR REGULAR 3RANDs WHAT OTHER BRANDS OR TYPES HAVE 9EEN PURCiASED FOR YOUR USF• EITHE3 i'Y YOU OR SOMEONE ELSE RECENTLY? PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMFNT - - PHLIP 100 KING MALL K I V G 100/ MRRIS TUTAL TOTAL KING 100 9 TOTAL KING Bak 100 STRT TOTAL KING BOX 100-h /INTL i?vSW E HErGS 2 %M/M-FLTi./KG . yvS': & HEDGS_ 4 A/A-.FLTR/KG * CAMEL 96 2 1 1 N:!/FILTE° .8 .6 .6 2.7 CAvEL 4 ~!w/ ILTFPfpx + CAyEL 73 10 1 1 Ny/`JD EILTER .6 2.!i .6 2.7 CANEL LIGHTS e10N-MLNTHDL f3G .7 CAMFL LIGHTS 16 1 1 1GD`~°/vM .1 .6 .9 C'.RLTCN 5 "d N / 7 .; '" M CARLTGN R 27 1 1 VM/'(i'JG .2 .6 2.7 CARLTON 16 ~l(I'., .1 CA3LTON 37 2 1 1 2 2 1 1 1 1p0'a"f1.IA .3 1.2 .9 12.5 8.0 15.4 .3 .6 2.0 CA2LTDN 19 1 MENTr+GL/100 .2 .3 ,;MESTERFIELD 1 144/iLTR/wING + TAPLE 11 l[.35T6[.0
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~ "-i- ~ ----- -- ~ -- - -- -L -~ - ~ ~- --------- ~ CI54F.ETTE 3RAND SNITCHIIIG STUIY -- JaVUARY-DECEMBFR. 1979 - - LORILLA?? CDVGI'_TEU bY THE DATA GROUP INC. . 1.. G IN ADDITION TO YOUR REGULAR BRAYD. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. EITaER NY YOU OR SOMEONE ELSE RECENTLY? I TA2LE 11 PALL MALL - - PALL MALL - - - LIGHTS - - PALL - - PARLIAMENT - - PALIP 100 KING MALL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-M /INTL CHESTERFIELD 2 1 N'9/1GDMM ' .3 ^HESTERFIELO 5 ? NM/N FLTh/70 . .6 ~-IEST_RFIELD 12 7 1 MM/'J FLTk/KG .1 2.0 3.4 '-i=ST=RFIELD 1 A/FLTR/KTNG + PECADF 9 1 1 NM/KIVG .1 .6 2.0 D--GAr) E 'tE<Ir;G 4 D=CAJ= 2 % '! / I 0 0 s DORAL 19 VM/KING- .2
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t CI54wETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 L OkILLARC CONUJCTED BY THE DATA GROUP INC. ). i IN ADDITION TO YOUR REGULAR 3RAND, WHAT OTHER BRANDS DR TYPES HAVE BEEN PURCHASED FOR YOUR USE, TAbLE 11 EITHER BY YOU OR SOHFONE ELSE RECENTLY? PALL MALL - - PALL MALL - - - - LIGHTS PALL ~ - PARLIAMENT - - P4LIP 100 KING MALL KING 100/ MRRIS TOTAL TOTAL KI4G 100 M TOTAL KING 90x 100 STRT TOTAL KING 9DX 100-I4 /INTL EVE LIGHTS 3 1E0.Tt+(1LE100 ! ICE9Ei?G tI/1GD`^M !(ENT R 1 1 'N`1l?OX .1 :6 2c7 K , r,T 45 2 1 1 1 3 1 2 'rM/<INJ .4 1.2 2.0 .9 .3 1.9 1.5 5.4 '([Ni 15 2 2 N11 / 1cD~- M .1 1.3 3.9 4ENT 7 ,-!11C0NM-, .1 1D~~V L16HTS 40 1 1 1 VM/QII.G .3 .3 .6 2.7 GOLCN LIrHTS 12 7L<I'dG .1 GOL3'i LIuHTS 32 1 1 A:!1%100Ia'i .3 .6 1.5 GaL9'd LIGHTS i5 F100""M KENT IIi 63 2 1 1 `I4 l<J vr• 1.3 1.5 2.0 KENT III 1 NMf100 • 10D1 16 1 1 1 f~-C) q 1:(; co .1 .3 .6 1 .
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~ ~ -----=-~ --- ~ - -----------------~--------~-- r.IGAFETTE BRANO SWITCHING STUDY -- JANUARY-DECEMBER, 1979 LJRIL_aF5 CDVII.CTEC BY THL DATA GROUP INC. TAGLE 11 2. S IN AODITIGSI TO YOUH REGULAR BRAND. WHAT OTHER bRANDS OR TYPES HAVE BEEN PUR:dASED FOR YOUR USE. - - - --- - - - - EITHE3 BY YOU OR SOMEONE ELSE RECENTLY? PALL MAL__L_ - - PALL MALL• - - - - LIGHTS - - PALL - - PARLIAMENT - - P4LIP 100 KING MALL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING 90Y 100-M /INTL KOOL 195 10 1.6 2.8 KOOL 52 5 4 1 ,I/100MM .4 3.3 3.5 12.5 KOOL 5 M/NO FILTER .3 KOOL 67 M/`7ILDS/KIMG .6 ,(OOL 37 1 1 SPR LITLfKG .3 .6 2.7 KOOL 3A 1 SPR LITFEIGO .3 .3 L S "' 3 tJ!R/:~ Gx . L 3 M 17 1 'JMIKTLG .1 .3 L i M 5 N k/1C0N4 . .3 L : M 2 r1/1COMM * L & K-hM/KG 13 FLAVOR LITES .1 L & m-JJM/100 14 1 1 L©N6 LITES .1 .6 1.5 LARK 9 N9/4ING .1 vzssTseo-
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CIGARETTE BRAND SWITCHING STUDY --. JANUARY-OECEMPER9 1979 L03ILLAR~) COVDUCT_D P.Y THE JAT6 GROUP IVC. TAbLE 11 'J. "I IN ADDITION TO YOUR REGULAR BP,AND9 WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE9 EITHER 3Y YOU OR SOMEONE ELSE RECENTLY? PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT -. - P4LIP 00 KING MALL KING 100/ 4RRTS TOTAL TOTAL KING 1 100 M TOTAL KING BOx 100 STRT TOTAL KING BOX 100-M /INTL LARK 2 r4~E100MH L1,.iK LIGHTS "~Ml{jN~ LARK LIGHTS 1 r ~J"<1B0 LUCKY STRIKE 27 1 1 3 1 `JMlNJ FILTEf% .2 .6 2.0 .8 3.4 LUCY,Y ST51KE 1 NM/L Fl100uK * LJC,ZY STRIKE 4 NvlLSY 1C/KG . nP,RL!+0R0 169 2 2 3 5 1 2 2 y~'x 1.4 1.2 1.8 ." 3.2 1.5 5.4 3.° MARL;~0k0 224 1 1 4 % "/ KI~J r. 1.9 .6 .9 1.1 MARL17F0 13 1 t'f?GY .1 .3 yAFLaDP.O 31 M/KI4G .3 71ARL3GRO 00 2 2 1 1 1 1 1 N M l1C04!1 .7 1.2 1 .11 4.0 7.7 .3 .6 1.5 wAKL60R0 24 1 1 1 +J"`/1C0"tv/I?Ox .2 .3 .6 2..0 i4ARL80R0 1317 Ny/LIIHTS/KG 1.2 Sz9Sif;cO
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CIGA,tETTE FRA.%D SW-ITCHING STUDY -- JANUARY-DECEMyFR. 1979 LONILLAn'7 L0f;;,UCTEL BY THE DATA GROUP INC. .. 4 IN aDDITION TO YOUR REG'JLAH 9RAND. WHAT OTHER CIRANUS OR TYPES HAVE E1FEN PURCHASED FOR YOUR USEr - CITIER BY YOU OR S0M!GVE ELSE RECENTLY? PALL MAL_L_ - - PALL MALL - - - - LIGHTS - - PALL - -.PARLIAMENT - - PHLTP 100_ KIVG__ MALL KING 100f `1RRTn TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING ROX 100-M /INTL MARLDORO 12 M/LIGHTSlKG .1 AtA2L~jCRO 77 1 1 1 2 2 2 L1T:SE100lNM .6 .6 .9 .3 1.3 3.9 6.9 ;+ax NMf129MM F .1 'tax :1/120 Mu . MERIT 126 1 4 1 2 1 NM/4I.UG 1.1 .3 2.5 1.5 5.4 2.0 ME2IT 41 ME{ ItvG .3 ;'t i 9 T T 5 4 1 1 1 1 N+'E10L'My .5 .6 .9 .6 2.0 V. iR IT 24 'aE1oOMM .2 r1DRE 36 2 1 1 1 FJM/I23MM .3 1.2 2.0 .9 .3 `SaiC. 41 1 1 Mf120MM .3 .6 .9 :"cJ ?J3T t5 Ml3dk .2 WEw?uiT_ 74 1 1 Ml4It. ; .6 .6 .S y~003T 8 1 1 ii1100Mk! .1 .6 .9 TAFLE 11 9rg916c0
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----~------r1 -~_ Ci3A4ETTF BRAND S4'ITCHING STU9Y -- JANUARY-DFCF.MRER, 1979 LORILLAFC. EOVf3UCTEl) BY THE DATA GROUP IUC. ._. ~ IN ADDITION TO YOUR REGULAR 9RAN0, WHAT OTHER BRANDS OR TYPES HAVE BEEN PURC4ASED FOR YOUR USE, EITHER BY YOU OR SOMEG.NE ELSE RECENTLY? PALL MALL - - PALL MALL - - - - LIGHTS - PALL - - PARLIAMENT - PHLIP 100 KING MALL K1NG 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-fi /INTL ti=.IPDRT 2n LIoHTS/KG/M .2 ~01 21 1 1 1 NM/4IV;/vOX .2 .3 .6 1.5 ~:0r 19 M/KI,vG/30x .2 CLG u0L0 1 :j v/" "x . OLD SOLD 14 1 AM/FLTR[KING .1 .3 OLD GOLD 3 %J'_!IFLTI+/100 ~ 4LD GOLD LI~-i TS/4G/P.,i 2 t PALL MALL 11 NM /KIR+G .1 .6 PALL MALL 91 1 1 6 +;M/N FLTi;/KG .3 .6 2.0 20.7 PA_L yALL 17 1 1 NM/100"1M .1 4.0 7.7 PALL MALL 5 1 LGiTr/NR9/KG + PALL MALL 9 1 1 LGATS/N,M/100 .1 .6 .9 PARLIAMENT 23 1 LGiTSINN /Bx .2 .J TAr+LE 11 47.95T6c0
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-----'--`` ----~~^~- - - - - - - - ----,- CIGAPETTE dRA'VD SJITCHING STUJY -- JANUARY-DECEMBER. 1979 L3a1LL4R'? CD\7UCTED BY THE DATA GRQUP 1'UC. (d. c IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR TYPES HAVE t3EEN PURCHASED FOR YOUR USE. :ITNER GY YOU OR SOMEONE ELSE RECENTLY? PALL MALL - - PALL MALL - - - LIGHTS - - PALL - - PARLIAMENT - - PILIP 100 KING MALL iEING - 100/ MRPIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BDX 100-M /INTL PARLIAME:NT 16 LG-ITS/%M/KG .1 PARLIAME°!T 15 LGHTS/N,d/100MM .1 PARLIAMENT 1 LGHTS/M/1C0""•M . PARLI ANENT U LITE/KG/1'9 3 a P-1ILF MOkRIS 1 NM/'v0 FLTP . PrfILP MORRIS 1 1 NM/%0 FLTP/C f 3.4 RALEIGH 13 'J"1/=LTRfKIVG .2 RAL=I1ri 3 NM/FLTx/1G0' . PALEIGH 3 NM/N FLTF/KG . PSLEIGH 10 LiTcS/NEi/i4G .1 RAL-ISH 7 LSHTS/hh,/100 .1 °EAL 25 1 1 yM/SiYG .2 G .3 REAL M /KING 10 aZastsco TABLE 11
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a --~ - -----~-- - ~~.~ CIGAr2ETTE BRAND SuITCH ING STUDY_ -- JANUARY-DECEMBER. 1979 LG2ILLA49 C.ON"UCT.D BY THE DATA GROUP INC. TABLE 11 ). `: IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR TYPES HAVE DE7-N PURCHASE.D FOR YOUR USE. '"IT,iLR PY YOU OR SOMEONE ELSE RECENTLY? PALL MALL . - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - P iLIP 100 KING_ MALL KING 1001 M3RIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-M /INTL RICH LIGHTS 5 'V !1 / S I 1 G . RICH LIGHTS 6 N4 / 10 0 .1 5~L':~. 15 '!/G0X .1 ;yLE?' 189 1 1 3 i/fI"JG 1.6 .6 12.5 .8 3 l.LE'1 79 5 2 1 2 ;/10Cv!". .7 3.0 4.1 . 9 25.0 SALC" 115 1 M/LITES/f,G 1.0 .3 SALFN-M/100 102 3 3 1 1 1 LOVG '_I;HTS .9 1.8 2. 7 .3 .6 2.7 SARATusA 9 Vi?0Mm .1 ,ARATOGA 6 1/12CM". .1 SILVN THI`+_S G 1 `Ie/100s1N .1 .3 SILVA Th1NS 6 4/100M?; .1 SPRiNG 2 TALL 7 `VK/120MM .1 6?:9qTGE0
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L !'IGAi:ETTE DRA'JD SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LOBILLAR: CO~llUCTEO t-Y THE DATA GRnUP INC. G. q IW ADDITIOr,I TO YOUR REGULAR 9RANDs WHAT OTHER BRANDS DR TYPES HAVE BEEN PURCHASED FOR YOUR USE. EITHER bY YOU OR SOMLONE ELSE RECENTLY? PALL MALL r - PALL MALL - -. - - LTGHTS - - PALL - - PARLIAMENT - - PHLIP 100 KIVG 'JALL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING POX 100-"". /iNTL TA3EYT0^/ 20 1 1 yM/KI1G .2 .3 3.4 TAR7YTDN 19 1 1 :.Hf1C0MM .2 .6 .9 TAi=YT3'J %11/L FLTR/KG TA3F-YTO^J 9 'vM/LITES/KG .1 TAiE1'TO'1 9 1 1 L17 7- S/1C0/NM .1 4.0 7.7 TAiEYT01 3 LOW TGR/M/KC . TRIU"Dn 27 1 1 N4 f s I r, G . 2 . 6 1.5 T2IUkPH M/<I~G .1 T4JE 33 1 NM/SING .3 .3 TRJE 13 M/<ING .1 TpJE 11 1 1 ?!'t/100M !I .1 .6 .9 TRUt 7 1 1 'I /100wM .1 .6 2.0 VAYTAGE 111 1 1 NM/K1LG ,9 .5 ._9 TA3LE. 1I oc9stGco ,
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4I3A;~_TTF uRA,VD SWITCHING STUDY -- JANUARY-DECEM9ERv 1979 LOFILLARC COV!IUCTED BY THE DATA GROUP INC. - `+ IN ADDITION TO YOUR REGULAR 9RAND9 wHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. I LIIHER RY YOU OR SOMFONE ELSE RECENTLY? TABLE 11 PALL MALL PALL MALL - - LIGHTS - KING - PALL MALL - - PARLIAMENT - KING - 100/ P!iLIP MRRIS TOTAL TOTAL KING 100 100 M TOTAL KING FOk 100 STRT TOTAL KING BOX 100-M /I`1TL Vj^JTAGE 40 1 1 14/Ktvj .3 .6 2.0 VANTAGE 45 1 1 1 NufICO`1M .4 .6 2.0 .3 VI:EROY 53 3 ~IyfKI!~G .4 .R VI:c'ROY 14 N*./100MM .1 VICEROY 19 NM/x MIL;;/KG .2 VIaE1vIA SLM 45 1 1 1 2 1 1 1 al'I/100 a"' .4 .6 .9 .3 1.3 1.5 2.0 3.4 VItGINIA S_LM 46 ''l1004M .4 :/ItoaTON 44 UM/~O.t .4 d I% STGN 297 3 3 5 1 "4 M/tING 2.5 1.3 2.7 1.4 .6 1.5 JI'vS TON 71 1 `111 f100MM .6 .3 d14S T0N 1l1cJ4 ,'• a lc9qTsEo aI vsT2N 126 1 1 NM/LIGHT'/KG 1.1 2.7 3.4 aIV°TON 71 2 1 1 2 1 1 NM/LIGdT/100 .6 1.2 2.0 .9 1.3 1.5 2.0 TOT4_L L_O-FI 2064 33 6 24 4 2 2 42 17 7 4 6 2 17.4 19.8 12.2 21.E3 50.0 F,.O 15.4 11.9 10.8 10.3 10.8 11..9 6.q
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CISAPETTE ~RA!,D S'»ITCHIyG STUDY -- JA4UARY-DECEMBER.t 1979 LOR ILLA i4 .^ ~JU5,;CTED BY THE DATA GROUP INC. J. 9 IN ADDITION TO YOUR REGULAR BRAND9 JHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. FITHER ElY YOU OR SOMiONE ELSF RECENTLY? PALI. MALL PALL MALL - - - - LIGHTS . - PALL - - PARLIAMENT -. - PHLIP 100 KING MALL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-M /INTL > TOTAL LO-FI 130.3 20 4 16 2 2 25 16 6 4 6 2 LC'd-MEwT,iOL 11.0 12.0 8.2 14.5 8.0 15.4 7.1 10.2 8.8 10.9 11.+1 6.9 Ti,TAL LO-FI N17 14 2 8 4 17 1 1 NENTHOL 6.9 8.4 4.1 7.3 50.0 4.8 .6 1.5 TJTAL 1066 11 3 7 1 6 16 4 5 7 3 L ': TAR 7.0 6.6 6.1 6.4 12.5 1.7 10.2 5.9 13.5 13.7 10.3 TOT~'L VERY 746 5 1 4 1 1 5 12 3 5 4 LG.'TAh 6.3 3.0 2.0 3.6 4.0 7.7 1.4 7.6 4.4 13.5 7 .8 TOTAL ULTRA 329 4 1 2 1 2 2 4 7 2 2 3 LCW T4n 2.8 2.4 2.0 1.8 12.5 8.0 15.4 1.1 4.5 2.9 5.4 5.9 TnTAL 120'S 119 3 1 2 1 1.0 1.9 2.0 1.a .3 T0 T A L 200 2 2 20 , 1 1 7 aTRAIGHT' . 1.7 1.2 4.1 5.7 .6 2.7 24.1 DT~tER 88 3 1 1 1 .7 .6 1.9 1.5 2.7 2.0 DON'T KNOkd 14 8 1 ~ 1 2 2 1 1 1.2 .6 .~ .6 1.3 2.7 2.0 NONF 7560 112 l 36 73 3 21 12 10 27fi 106 54 20 3:5 1A 63.7 67.1 73.5 66.4 37.5 84.0 100.0 76.9 79.2 67.5 79.4 54.1 64.7 62.1 (• = °E3CEr,T LESS THnIJ .05) TABLE 11 zf:9SI6CU
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--11 ---=-- ~_i___.. - n_ ~ _- ------ ; _-- CIGAPE.TTE BRAND S.IITCHING STUDY -- JANUARY-DFGEMBERe 1979 LORILLARD CJVPUCTEfi aY THE DATA GROUP INC. 7. 10A HAVE YOU SMOKEO ANY FREE SAMPLES OF CIGARETTES RECENTLY? tr. 103 WHAT BRAND OF BRANCS OF CIGARETTES DID YOU SMOKE ? TAELE 12 PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - PARLIAMENT - ' - P4LIP 00 G I ALL KING 100/ MRRIS TOTAL TOTAL KING 100 1 M TOTAL K N KING BOX 100 M STRT TOTAL KING BOX 100-M /INTL TGTAL_ 12007 167 49 110 8 25 12 13 353 157 68 37 51 29 1010.0 100.0 100.0 100.0 100.0 100.D 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ,NOKL) FPEE 1487 19 4 15 1 2 1 1 33 22 7 8 7 5 SS".?LES (VET) :.LPIAF 12.4 11.4 8.2 13.6 12.5 8.0 8.3 7.7 9.3 14.0 10.3 21.6 13.7 17.2 M/dl"i S * ;R:TC LI r-ITS 52 1 3 2 1 iENT-+dL/KItiG .4 .3 1.9 2.9 2.0 AR?TC LIGHTS 35 1 1 yE%T,'9L/100 .3 .6 .9 ?ELAIk 2 MIKItir, 9E~A/R /le0`IM * `+VSV i. -lED~S 4 1 1 N'!/100MM 0!SV S tiEDGS • .f 2.0 '/`1l100MP'/b0 ( :~JSy ~ HEDGS [ '?/1Q0MM * ItNSL ° Nf.BG~ 5 4/1CuMM/rOX f•NSY a 1E:aG.S, LI TES/100/f1f+ * :INS11 S HEOGS 7 LITES/100/k .1 ccyqtseo
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I CI~,ArETTL 9TAwD SyITCHING STUDY -- JANUARY-.DECEMDER. 1979 LJ~ILLAR(, cDV7U-- TEJ 3Y ThE DATA GROUP IVC. Q. 1CA hAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? - - - - 'i. 1Qd ~FiAT HRAYD OR EIRAVDS OF CIsARETTES DID YOU SMDKF 7 TAP.LE 12 PALL MALL - PALL MALL - - - LIGHTS - - PALL - - PARLIAMENT - - PALIP i00 KING Dt4LL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STkT _ TOTAL KI4G BOX 100-M /I.YTL -JNSN S HEUGS 1 NM/w-FLT:'/KG i .3 CA`!FL 12 r:M/=ILTEG .1 CAF9LL 6 'JM/F ILTE4/HX * SAMEL i1M/%U FILTEF * CANEL LIGHTS 77 *:7V-`f"VTt+OL .6 CA:MEL LI.HTS 22 _ 1 rC"~./N'1 . 2 .6 2.0 CARLTD'J 2 'JM/70'~M CARLTDN 10 'JM/KI+iG .1 CARLTJN 3 M/KIVG CAPLTON 7 1 1 100'"M/NM .1 .6 .9 CARLTON 5 1 f?E~+TdUL/100 * .j CHEST_RFIELD NM/100'"'1 i DECADE Y'1/4IVG .1 vcgqtsCo
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--- -- ------- --------~ - -- CiSARLT-Tr 9RAVD SUITCqING STUDY -- ,IANUARY-DECEMOFR. 1979 --- - - LG.4ILLA5D CONFUET-EJ PY THE DATA Gi3UUP INC. . 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? l. iOH WHAT CRAND OR BRANDS 3F CIGARETTES DID YOU SMOKE ? DF:LJE MEKiYi ,~E"aDE ^1N1100 '10RF,L Y4fSIWG DORnL lf<I''S J03AL il rilySfNM DaRAL II KIy<tM EV= N41100NM IC=LERG 9f 1 (10 M M KENT Nkli-OX KEV T `jM/SING KE Li G.p, ii0©MH K EVT Mf 1006'.M f,OLDN LIGHTS fl" lJG 9 0, qL<VF.0 PALL MALL_ - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - PHLIP KING MALL KING 100/ MRRIS TOTAL TOTAL KIyG 100 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 1D0-'1 /INTL 3 . 1 !+ 25 1 1 2 1 1 .2 .6 .9 .6 .6 1.5 12 1 1 2.0 16 .1 11 .1 5 . z . 1 1 1 ~ .6 2.0 31 1 .3 TA6LE 12
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~--- ~ - ~-_-- -- -------- CIGAPETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 LORILLdF. !'DV:UCTEO BY THE DATA GROUP INC. d. 1uA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? -7. 1C3 u-fAT 3RAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? r. -'------- TABLE 12 PALL MALL - - PALL MALL_ - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP 100 KIUG MALL K I N G i00! MRRI`i TOTAL TOTAL KIVG 100 y TOTAL KING BOX 100 ST4T TOTAL KING BOX 100-.M /INTL GOLGN L16HTS 13 1 'i/K1r+G .1 3.4 GOLGV LI4HTS 21 1 1 .V'"/lOCMM .2 .3 .6 2.7 GDL0'v LI,HTS Sf1(10MM I .1 KFNT III 75 1 1 1 '!M/K1N'i .6 4.0 6.3 .3 KODL M/SDx t00L 7 2 M/KI.VG . i .6 KOOL 1 N!/1C0`1M . KODL 5 1 M/MILDS/KING • 3.4 nODL 15 SPR LITE/KG .1 KO3L 12 2 SPB LITE/IU0 .1 .6 L i ef PJ4/i:OX L s F' NM/K I N G i + L 3 M-NN./KG 2 FLAV R LITES * 9~9S~6E0
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CIGARETTE SRAND_ S_~JITCHING STUDY -- JANUAR.Y-DECEMPER. 1979 p RI d'_ ~ LL LD CO%DUCTED GY THE DATA GROUP IVC. TAALt 12 NTLY? RETT S R I GA E ECE ~. 10. HAVE YOU SMOKED ANY FREE SAMPLES OF C .. 10H WHAT BRAND OR BRANDS OF CIGARETTES DiD YOU SMOKE ? PALL MALL - - PAL_L_ MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP 100 KIaJG MALL KING 100f MZRIS TOTAL TOTAL KING 100 M TOTAL KING BOK 100 STRT TOTAL KING iiOX 1D0-M /INTL L 8"-NML100 4 1 1 LONG LITES * .6 2.7 LARK 1 ~~yftI^+G * L A R •c 1 FJAl100MM • LARK LIGHTS 2 P:MlKIPJf. • 4ARL68R0 11 1 1 1 .6 2.0 3.4 " A R L DRO 5 NMEi(I AG * tiARLE+GRO 3 M/GC'X * uARL?JRO 4 ":M/100'1'I/~0X ! 1ARLj3RQ VNILIGr1T`.lrlG i3 .i I i .6 2.7 MAr?L°ORO 4 1 MILI(;^ITSIKG MARL90R0 f 15 LITESf100f'J'i .1 hA X 1 *4 M/120MM * MAX 4 9f120h1M * 4castseo
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-----~-- £I3AkETTF HRAVD SWITCtiI'vG STUDY -- JANUARY-PECEMhER• 1979 Li,kILLA4G CDNC.tiCTEf) BY ThE DATA GROUP INC. . 1GA HAVE YOU SMOKED PNY FREE SAMPLES OF CIGARETTES RECENTLY? .. ~. 1P:. uHAT OkANO OR BRANDS DF CIGARETTES DID YOU SMOKE ? PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP 100 KING NALL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL _ KING BOX 100-M /INTL 4 EtIT 69 3 1 2 1 1 1 >Jy/(IV:, .5 1.9 2.0 1.8 .3 2.7 MERIT 43 1 1 I '1/KI'.S .4 .3 .6 2.0 '9ERIT 16 1 1 1 `!N/100"M .1 .3 .6 2.0 'qFR IT 14 1 '4 /100.MM .1 .3 yGRE 11 1 1 Ny/129MM .1 .6 .9 A G2E 13 1 1 a/120NM .1 .6 2.0 F1E11PCRT 3 M/<I'JG ~ vE-W P C R T 3 LI G4TS/<G/M ~ '10L 11 rI`t/iING/' Ox .1 ',3 L' 11 M/ t IN G/30X. .1 OLC GDLD i 1 1 Nr'/ELTRfKING .3 .6 1.5 PALL MALL YK/V =LTR/KG 2 R PALL MALL 2 1 NM/100.MM * •3 TAEaLE 12 sCsstseo
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. --~----------;--~~----~~~-_~_.-_.-.-.~."------- --------^ - - - ' CISAEETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LJRIL:.ARP CBN:UCTED BY THE DATA GROUP INC. TABLE 12 i. l0A HAVE YOU SMOP!LD ANY FREE SAMPLES OF CIGARETTES RECENTLY? ~. 103 WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? PALL MALL - PALL MALL - - ~ - LISHTS - ~ PALL - - PARLIAMENT - - P-ILIP KIN 100/ IS 100 KING MALL MRR G TOTAL TOTAL KING 100 M TOTAL KING BOx 100 STRT TOTAL KING BOX 100-M /INTL PALL MALL LGHTS/'j'".lEX PRLL MALL 1 LGHTS/NM/KG . uALL MALL 2 1 1 LSHTS/"1M/100 + .6 .9 PARLIAHEp:T 3 LGHT S/N'"/3X . P-ARLIAMENT 1 LGHTS/NM/<G . FAkLIAMEtiT 3 LuHTG/Nu/1COMM ~ PAr7LI4MFiNI 4 U LIT"/aC/N"! ~ PyILP MORRIS 2 >JN/rd0 FLTP/C •
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L:L :I6APETTE BRAyU SWITCHING STUDY e- JANUARY-DECEMBER9 1979 Lb31LLA6 i C0!J~LCTED EIY THE DATA GROUP IYC. a: 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES REC-ENTLY? ,. 1CR WHAT 9RAND OR BRANDS OF CIGARETTES DID YOU SM0(E ? TAULE 12 PALL MALL - - PALL MALL - - c LIGHTS - - PALL - - PARLIAMENT - - P~ILJP 100 KING MALL KING 100/ MRRI': TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING 90X 100-M ifNTL R E A L 7 %114I'jS .1 R1CH LIGHTS 13 1 1 t!~/tIr~r, .1 *6 2.0 RICH LIGHTS 9 N'1/100 .1 St.Lrw 4 eJ/-ioX * ~ALFM 22 4/tI .2 SALFu 12 1 1 `9/100!'M .1 .6 .9 SlLE>t 37 1 1 1/L1T_S/nG .3 .6 1.5 `'ALC"-!-t+/100 32 1 i L7NG LIGHTS .3 .6 .9 SARATJGA 1 1 'J+' /120 VM * .6 2.. 7 TALL 1 N!f/120MH + TALL 1 '1/120NM * TAREYTOIJ 9 tyM /KINS ~ TAREYTON 3 "JM/LITES/KG • ofy9stsEo
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CISArt:TT: BRAND SWITCHING STUDY -- JANUARY-.OECEMyER. 1979 L'JFILL.,hL) CUN~:UCTEa BY TdE DATA GROUP I!sIC. ~. luc PAVE YOU SMOKED ANY FREE SAMPLES OF CIGAFETTES RECENTLY? i. 1U[3 WHAT 3RAND OR BRANDS OF CIGARETTES 010 YOU SMOKE ? TAFLE 12 PALL MALL - - PALL MAL_L_ - - 0 - - LIGHTS - KINS - PALL - - PARLIAMENT - - MALL KI'JG 100/ PHLIP MRRTS TOTAL TOTAL KING 10 100 M TOTAL KING BOx 100 STRT TOTAL KING 80X 100-M /INTL TARLYTON LITES/100/NN TRIUN-PH 4+i 1 'JMf<IVS .4 3.4 T4IUyPH 25 M/!(I'JS .2 Tr"JE 16 N'1/~(I^JG .1 TF'U,-- 13 1 1 1 lSIVS .1 .6 .9 Tf,U" 5 1 1 'J'1/ii.OMM * 4.0 7.7 TRJE 7 il100!4H .1 VA'vTAaE V9/EING 40 .3 i .3 V4VTAGE 12 r/KIR,G .1 VANTAGE 23 2 1 1 2 '0 /1C0MM .2 1.2 2.0 .9 e6 VICERDY 5 N4/tING * VICEROY 4 1 1 14`1/100NM * .6 .° VI CEROY 33 ?INlx YILD/KG .3 Tp95T6CO
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_L r,IGA~ETTE BRAND ShcTf.r+ING STUDY --. JANUARY-DECEMQER, 1979 L3iILLA ht', COV.^•UCTEU BY THE DATA GROUP IVC. TABLE 12 ':. 1CA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? p. 10~ WHAT 8R6ND OR BRANDS OF CIGARETTES DID YOU SMJ<E ? PALL MALL PALL MALL LIGHTS - 100 KING PALL - M A L L - PARLIAMENT - KING - 1 0 0 / PHLIP MRR1S TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-14 /INTL VIRsIVIa CLM 13 NIf1C0MM .1 VIR6INIA SLM 12 1 E';f 100HM .1 3.4 wI VST3'J 4 NMlPCx * NIVSTDN 29 1 1 1 NulKIyG .2 .6 .9 .3 4IYST:1'. 10 1 NNl100'!M .1 .3 uIVST3'J H l1°0MM W 1NST0N 18 1 1 'JMlLIGHTS/KG .1 .3 .6 2.. 7 :IIHSTO!J 21 1 1 'JNlLI''HT1100 .2 .6 2.0 TGTtL LO-FI 193 3 3 6 M 2 1 1 2 1.6 1.9 2.7 1.7 1.3 1.5 2.0 6.9 TOTAL LO-FI 124 2 2 4 2 1 1 1 NON-MENTHOL 1.0 1.2 1.8 1.1 1.3 1.5 2.0 3.4 TOTAL LO-FI 7 5 1 1 2 1 ME'JTHOL .6 .6 .9 .6 3.4 TOTAL 303 2 1 1 4 5 1 2 2 1 LOW TAR 2.5 1.2 2.0 .9 1.1 3.2 1.5 5.4 3.9 3.4 TOTAL VE?Y 468 8 3 5 14 10 3 3 4 1 LOW TAR 3.9 4.8 6.1 4.5 4.0 6.4 4.4 R.1 7.8 3.4 Zv 9SI6EU
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4-..--- Y__ - _ CIGARETTE dRAND SdITCHING STUDY -- JANUARY-DECEMBER. 1979 L03ILLARD COl.DUCTED BY THE DATA GROUP INC. TAtiLE.. 12 U. 10A fiAVE YOU S40KED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 10~ WHAT fIRAND OR bRAYDS OF CIGARETTES DID YOU SMOKF ? PALL MALL PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP 100 KING MALL KING 100/ M3RIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BQX 100-M /INTL TOTLL ULTRA 271 2 2 2 1 1 2 1 LOU TAn 2.3 1.2 1.9 8.0 B.3 7.7 .6 3.4 TOTAL 12G•S 37 1 1 2 1 1 .3 .6 .9 1.3 2.7 2.0 T3 T A L 5 ST24I3HTj . QTHFR 70 2 1 1 .6 1.2 .9 12.5 DOYOT KNOW 266 3 3 11 4 2 2 1 2.2 1.8 2.7 3.1 2.5 2.9 5.4 3.4 NDT SMOKED 1^520 148 46 93 7 23 11 12 320 135 61 29 44 24 FREESI,k,r'LE a7.6 88.6 93.9 86.4 87.5 92.0 91.7 92.3 90.7 P5.0 89.7 78.4 86.3 92.8 (• = rERCEr;T LESS THAN .e5) CV99T6C4
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`-~- - - -- - "ITTL BP.AmD `_'4'ITCHING STUDY -- JANUARY-DECE.MNER. 1979 LJ,tILLAh^. CGYCUCTEC BY THE DATA GREUP INC. - -A- - - - ----=-- - ~. 11A HAVE YOU REDEEMED ANY COU20NS_ FOR A DISCOUNT ON CIGARETTES RECENTLY? a, 113 U^IAT 3RAND OR 9RANPS DID YOU PURCHASE WITH COUPONS ? TJT4L ?EpEE!tED COUPON FOR 1kA!:-; 'R:TC LIGHTS `1E 3T-i0Lfr(ING AR:Tf LICHTS t4Eh'TyGLf100 E ELAIH 'I IKI =s 3ELAIR M/ 1D0MM 3NS'+ X HEDGS N "l100MM bNSN 6 NF9GS LIT_rfi00lNy CAMEL NwfFILTE? PALL MALL - - FAL_L MALL - - - - LIGHTS - - PALL M - - PARLIAMENT - G - 1 0 f PHLIP MRRI S 100 KING ALL KIN 0 TOTAL TDTAL KING 100 M TOTAL KING GOx 100 STRT TOTAL KING BOX 100-M /INTL 12007 167 49 110 8 25 12 13 353 157 68 37 51 29 100.0 100.0 100.0 100.0 100.0 100.D 100.0 100.D 100.0 100.0 100.0 100.6 100.0 190•0 1U0A 7 2 6 13 4 2 ; 1 R,.4 4.2 4.1 5.5 3.7 2.5 2.9 5.9 3..4 16 .1 15 1 .. 1 .3 3 . 1 . 3 f 34 1 1 .3 .6 .9 6 . ~ vpyqrseO 7 .1 TAELE 13
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°I54F.ETTE @RAND SNIT„HI^JG STU)Y -- JALUARY-DECEMBER. 1979 LO,4ILLAPD C311DUCTED BY THE DATA GROUP INC. ]. I1A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT GN CIGARETTES RECENTLY? 7. 115 6HAT BRAND OF BRANDS DID YOU PURC,4ASE WITH COJPONS ? - PALL MALL - - PALL MALL LIGHTS - - PALL - - PARLIAMENT - - P4LIP I MALL KING 100/ MRRIS TOTAL TOTAL 100 KING 100 M TOTAL K NG KING BOX 100 STRT TOTAL KING BOX 100-M fINTI CaRLT3+t 2 M=VTt!'JL/100 • C4ESTERFIELD 2 1 'LMfN FLTFfKG • .3 `):CADE 6 1 1 ~!!/K1VG ! .6 2.0 D'CaU_ 7 1 1 14/( 1 r46 .1 .6 2.0 DORGL 9 'JMlKING .1 DORAL 9 '1EK I":S .1 DORAL ii 16 KIti6lvM .1 5p9qtGEO TAt:LF. 13
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~- ----------------- CIGASETTE BRAND SWITCHING STUDY -- JANUARY-DECEMf3ER. 1979 LO~1LLA4O LOE~LCTED EY THE DATA GROUP INC. TAFiLE 13 .. liA HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? 11 Q. 11[) WHAT bRA'aD OR ORAYDS 010 YOU PURCHASE WITH COUPONS ? PALL MALL PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP 00 KING MALL KING 100/ M2RIS TOTAL TOTAL KING 1 100 M TOTAL KINC BOX 100 STRT TOTAL KiNG BOX 100-M ITNTL GOLDY LIiHTS 12 1fSI'G .1 GDLDN LIGHTS 26 1 1 1 Nm/100MM .2 .3 .6 1.5 GDLD'v L1G HTS 12 1 _ 4f100MM .1 .3 KEN T I II 61 1 1 'd('EKI P.G .5 .6 .9 MOOL M/ 3 0 x KDOL Mf4ING * RDOL 5 Vfi^0'1E'. + rf 00L 5 ~l+'ILDSf!'TNG * K JJL 5 SPR LITE/KG + <GOL 6 ~PR LITEI-1G0 * L B !" yMfKIN !: N .1 L L' M 3 NM,f100"14 * 1 L aV M/100MM * 9v9qtsco
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CISAH=TTE BkA`JO SOITCHI"JG STUDY -- ,IANUARY-DECEM6ER. 1979 LORILLARD i,ONPUCTLC BY THE DATA GROUP INC, TAPLE 1' J. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? u. 116 WHAT BRAND OR BRANDS DID YOU PURCHASL L'ITH COUPONS ? P4LL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - PaLIP 100 KING MALL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING ROX 100 STRT TOTAL KING BOX 100-M /INTL L S fA-vN/{G 1 FLAVaF: LITES . 3.4 L g h-NM/100 22 LONG LITES .2. LARK 4 4G * LUCSY STRIKE 1 1;N/410 FILTEk * MARL~-ORO 1 ?1?I/°CX .3 4A3LECR0 N4fSING %fAI L~'ORO 2 1 N `'/1CJ:'M . .3 MAiLl:JR0 rJV. /10DMK/E1OX A ARLNOR0 RJM/L16HT!~ /KG uAR L•a0R0 1 LITESf100/NM .3 I Ax 3 1 1 NA /120MP • .6 .9 M E R I T ?1+1/sI`JG F .1 M:iIT 3 H/KIr;G * 4v9SI6E0
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: . Y 'IGAFETT-E BiiAND SWiTCHING STUDY -- ,JAUUARY-DECEMBER. 1979 - -- - LJ?IL_AR'v CDv.)UCTED BY THE DATA GRGUP INC. J. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? i. 11] WHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? PALL MALL - PALL MALL_ - - - - LICHTS - _ PALL - - PARLIAMENT - - PHLIP 100 KING MALL KING 100/ MRRIS TGTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-h1 /INTL " " R I T Vh;f100MM M rRTT 4 i[lOGMM + tt3 bL 22 "J`1/120MM .2 NORF 14 "f1?OKM .I •JFaPJRT . NEdpO4T 14fKIL'G .1 ~EdD83T S Mlleemrs = 'tEi PORT 10 LI3HTS/KGf'! .1 s:OW 11 NNtxI'JG<CCX .1 Y0W 7 MlK1t:5l9 Ox .1 QLC GOLD 1 ~IMf?Sh * 3L.^. G^LD 2 .=J4fFLTRfKING • OLC GOLD LIGdTSfKGINM TABLE: 13 evsstsco
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j :ItANETTE DRA.ND SWITCHING STUDY -- JANUARY-DECEMHER. 1979 L03ILLARf) CONJU: T=G BY THE )ATA GROUP 1NC. ;. 11A HAVE YOU REDEEMED AyY COUPONS FOR A DISCOUNT ON CIGAE:ETTES RECENTLY? . 11G WHAT ERAND OR BRANDS DID YOU PURCHASE k'ITH COJPOFdS ? PALL MALL - - PALL MALL - - ~ - LIGHTS - - PALL - - PARLIAMENT - - P-JLIP KING 0 M LL KING 100/ MRRIS TOTAL TOTAL KING 1 0 100 M TOTAL KING BOX 100 A STRT TOTAL KING BOX 100-M /INTL PALL MALL 1 N`7/,cINC * PALL MALL 5 5 'JN/% =LTR/RG * 1.4 PALL MALL 2 1 1 ^'~!/1U0t5M + .6 .9 fi ,LL ''ALL 1 LbHTS/V"/100 * PARLIAMEI.T 2 i . 1 LGiTr'./+lN/100MM * .6 2.0 PARLIAMENT U LIT;E/K(VNM i * riALEIGH 7 ^!~,/FLTR/KING .1 ,tA.LEIGy 3 NM/FLTB/100 * 4ALFIGH 1 NMft+' FLT~/KG . RALLIGH 6 LITES/NM/4G * RALFIGH LSHTS/N4/100 I * REAL NM/KIVG * kICl1 LTGHTS 3 'dM/KIYu ± sf,9st6eo TARLE 13
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il:,t.RETTE "RAVD SJITCr1ING STUDY -- JANUARY-DE°EMBER. 1979 LOkILLI.kf' y ~ 0~,(!IGTF~ IiY THF DATA GRQUP INC. ---------------- '- ---- 1'"~ i. 11A NAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? . 113 JHAT EiRA.%D OR BRANDS DID YOU PURCHASL yITH COUPONS ? RIZd LIGHTS NM/1C0 ',AL_N. i <3 Ox SALEH M/KIV; S .LEM ?/100MM SALE.4 .%I/LITES/KG SALFM-M/100 LONG LIGhTS TA_L ?JM 1120F1M TA3EYTD`v NM/~ 17iG T4iEYTDN yM/v FLTF/KG T; 2EYTD %1 %"ILI T-LS/KG TAZFYTO'1 L1TE~/100/NM TR II,MpH 'Jy/KIV5 TR1U"P-1 i'/<IAG PALL MALL - PALL MALL - - - - LIGHTS -. PALL - - PARLIAMENT - - PHLIP KI G 100/ MRRIS M L TOTAL TOTAL KING N A L 100 KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-M /INTL 5 * 31 .3 31 .3 64 1 1 .5 .6 .9 64 .5 1 + 2 • 1 * 1 • 1 * 22 1 1 .2 .6 2.0 13 .1 D99ST6EU TAcLE 13
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--~- ----~: CIGARETTE 9kAND SWITCHING STUDY -- JANUARY-DECEMd_ER• 1979 LDRILLArtE; `ONUUCTED eY THE UATA GROUP INC. 1. 11A hAVF YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? i. 11' WHlT BRA'JD OR BRANDS DID YD'J PURCHASE WITH COUPDNS ? PALL MALL - - PALL MALL -. - LIGHTS - - PALL - - PARLIAMENT - - PHLIP NG MALL KIyG 100/ MRR IS TOTAL TDTAL KING 100 KI 100 4 TOTAL KING EOX 100 STRT , TOTAL KING f94x 100-M /INTL T3UE 16 :VMlKING .1 TaUF MfKING E! .1 TKU: 10 JS[1f.0"M .1 TRUF 1LICCMM N .1 JANTAGf 51 1 1 1 LMEKI'JG .4 .3 .6 1.5 VA9ITAGE 19 A IKIV; .2 VANTQSE 26 2 1 1 ~ ;J9/IGOMM .2 1.2 2.0 .9 .E VT"ER 6Y 1 44 /1C04M * VI~E?aY 15 ~Mfx 4IL[ /KG .1 VIRGINIA SLM NMliCOMM I + VIRGINIA SLM 1 H/100yM * NItiSTON 6 Nyt'Zex * WINSTON 23 1 NMl4IN G .2 .3 1995T6E0 TAL?LE 1 3
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- -~ - - ~------- -- CIGAwETTE RdAND SdITCNIN6 STUDY -- JAVUARY-DECEM[TER: 1979 L3iILLnr{^ CO%Ju:fE0 BY THE DATA GROUP IVC. TABLE 13 , 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? ,. - l. 11Ei WHAT BRAND Oh QRANDS DID YOU PURCHASE WITH EOJPOR;S ? PALL MALL - - PALL MALL ~ - - ~ LIGHTS - - PALL - - PARLIAMENT - - PILIP 100 KING MALL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KIyG BOX 100-M /INTL uTYrTDN '+" /100m'4 IYSTOV "i/1COftM 12 .1 1 f dIVSTOPJ 36 N'1/LI uHTS/K6 .3 JivST3"! 36 1 1 1 1 !I"!/LI ;riTl100 .3 .5 .° .6 2.0 TOTAL LO-FI 187 1 1 3 1.6 .6 .9 .8 TOTAL LC-f-I 97 1 1 3 vOh-MER.TdDL .tl .6 .9 .9 TBTaL L'u-FI '!E;4 T-f GL 9.'.. .t TOTAL 306 2 2 1 2 ? LJd TAP 2.5 1.2 1.(t .3 1.3 3.9 TOTAL VE~Y 297 2 1 1 4 " 2 2 1 L0d TAR 2.5 1.2 2.0 .9 1.1 1.3 2.9 3.4 TCTwL ULTRA 198 2 1 1 LOd TAk 1.6 1.2 2.0 .9 TOTAL 120'S 40 1 1 .3 .6 .9 TOTAL 13 6 SIRFI3HTs .1 1.7 OTHER H_E_R 11 .1 ZS9ST6C0
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CIGauETTE 6kAVD SWITCHING STUDY -- JANUARY-DECEMDER, 1979 LORILLARJ CONDUCT-7!) BY THE DATA GROUP INC. TAEILE 13 J. )1A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? - - %1. llb uHAT dRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? PALL MALL - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - IN - 0R/ PHLIP M 4RIS 100 KIV5 MALL K G 1 . TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING nOX 100-M /INTL EON'T KNOW 49 1 1 .4 .3 .6 2.0 ':3T REDEE'tED 11000 160 4R 104 H 25 12 13 340 152 67 37 49 28 CO;IPGV 91.6 95.8 98.0 94.5 100.0 100.0 100.0 100.0 96.3 95.8 98.5 100.0 96.1 96. (. = ?ERCENT LESS THAN .05) 497STSGO --~ ---- -_.~~-~~ _
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-I"vqPETTE 9RAN9 SWITCHING STU3Y -- JANUARY-DECEMBER. 1979 L0"1ILLAFL) (,DSDUCTED pY THE DATA GROUP INC. -~------------ ----~--- .. 12A IF YOU WENT TO OUY YOUR HEGULAR CIGARETTES AND THE STORE WAS TEMPORARILY DUT OF IT. 7~i4T 'JOULU YOU FE LIKELY TO DO ? PALL MALL PALL MALL r - - - LIGHTS - - PALL - - PARLI AMENT - -' P!1LI P 100 KING MALL KING 100! MRRIS TOTAL TOTAL KING 100 N TOTAL KING BOX 100 STRT TOTAL KING 80X 100-M /INTL TOTAL 11869 167 49 110 8 25 12 13 353 157 68 37 51 29 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ,IUY ANOTHER 3317 53 14 34 5 6 4 3 88 37 15 11 11 12 3RA7, G 27.9 31.7 28.6 30.9 62.5 24.0 33.3 23.1 24.9 23.6 22.1 29.7 21.6 41.4 taUY ANOTHER 2112 17 5 12 2 2 12 26 12 7 8 5 TvDE:ESIIC OF SAM-aRAI;J 17.8 10.2 10.2 10.9 8.0 15.4 3.4 16.6 17.6 18.9 15.7 17.2 IUY F`EGULAR 6:~87 97 31 64 3 17 8 9 250 93 41 19 33 12 r,r AND ELSEWHERE 53.8 58.1 63.3 58.2 37,5 6R.0 66.7 69.2 70.8 59.2 60.3 51.4 64.7 41.4 WAIT U",TI_L 17 2 I VAILAFLF .1 .6 ) U I T 12 .1 ~ON0 T KN0'a 1 1 1 .3 .6 1.5 vsqqtseo TABLE 14
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CIGA4ETTE BRAND SWITCnING STUDY -- _ _- _ - - _ ' LCtILLRRD CONDU:>TED BY THE DATA GROUP INC. .. 12k JHAT [IRA1J yUULD YOU BUY ? A TOTAL _F M/KI",G «aCTC LI(;HTS MEVTt+IL/NING ;3CT:, LI;<<iTS a°= YTi,JL/100 :=L:.1 4 M/4I%G bELA12 M/1CGMM ;'VSIN n HECGS N'1/K IYG 'jvSN r H[EGS r.A;/1GDmM :,NSr +. HEf,GS• h'!/1G0KM/E+Ox ?%$': L HtOGS !/10CmM jYS'+ 4 rE"GS Y/10G""'1/L3X +.LSP: S NECGS LIT:S/100/v'+ dWS% L hEDGS_ LITES/100/M JANUARY-DF.E_MBER. 1979 PALL MALL - - FALL_ MALL_ - - - - LIGHTS G - PALL. - PARLIAMFNT - KIN - 10 / PHLIP M3RIS 100 KIN MALL G 0 TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-'A lINTL 3317 53 14 34 5 6 4 3 88 37 15 11 11 12 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 - _- 100.0 100.0 100.0 100.0 100.0 100:0 3 .1 3 .1 6 .2 20 .6 9 .3 16 1 1 1 1 1 .5 1.9 2.9 1.1 3.7 6.7 55 10 1 9 1.7 18.9 7.1 26.5 17 4 2 1 1 .5 7.5 14.3 2.9 20.0 48 2 2 1.4 3B 5.9 3 .1 27 1 1 1 1 2 2 .8 1.9 7.1 16.7 33.3 5.4 /, 18.2 26 1 1 N 16.7 33.3 z
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---=-~- --- CIGASETTE BPAVD SWITCIING STUDY -- JANUARY-DECEMFiER: 1979 LORILLa~! COr:UiIiTED CY THE DATA GROUP IUC. '1 . I?R JHAT BRAND WOULD YOU 3UY ? TA9LE. 15 PALL MALL - - PALL MALL_ - - - - LIGHTS - - PALL PARLIAMENT - - / PHLIP MR 1 100 KIVS MALL KING 100 S R TOTAL TOTAL KIAIG 100 M TOTAL - KING BOX 100 STRT TOTAL KIYG BOX 100-M /INTL ihSV & HE^GS '1/M-FLTR/KG CA61EL 74 1 1 1 1 W`I[FILTER 2.2 1.9 2.9 2.7 6.7 CAMFL 7 'IM/FILTEk/PX .2 CA'4rL 62 1 1 19 "dM/v0 FILTER 1.9 1.9 2.9 21.6 CAMEL LIGHTS 36 %OV-'9E',Tr_OL 1.1 CANEL LIGHTS }4 10ol~aE%m .2 CARLTON '4`I/T0wM CARLTON 7JM/< 1'4 G CARLTON 5 M/fIF:G .2 CARLTON 5 1 1 100KM,/Nt9 .2 16.7 33.3 !'9iLTOV 2 H=':TnOL/100 .1 C,!ESTERFIELG 4 1 1 1 1 1 t!'1CFLTR/KIUG .1 1.R 7.1 16.7 25.U 8.3 CIESTERFIELD 2 - 1 '4M/1C0MM .1 1.1 1 999stsCo
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!~----~------------~---- _ _ CISAkETTE BRAND S4'ITCHI%G ;;TLDY -- JANUARY-DECEMBER. 1979 LD6ILLAR,L' C6SCUCTEO GY THE DATA GROUP INC. -------- -~.._. TAhLE 15 9. 123 iw'MAT 9RAND WEIULD YDU BUY ? PALL MALL_ - PALL MALL - - - - LIGHTS - - PALL AL - - PARLIAMENT - - PHLIP TOTAL TOTAL KIN 100 KING G 100 M TOTAL KING EDX 100 M L STRT KIfJG 100f TOTAL KI?1G BOX '100-M M,RRIS /INTL C-iESTERFIELD 5 3 'UM/N FLT6'/70 .2 3.4 CHESTERFIELC 27 2 2 17 1 "!M/a' FLT~/KG .8 3.8 14. 3 19.3 8.3 3E:%.nE 3 NMf<ING .1 :)E^- A^E 1 `i M/100 + ''0::_L 7 'J4/<ILC .2 130iaL 7 H/{I% :, .2 D03AL II 5 1 1 KIN3/Na .2 2.7 9.1 UCRAL 11 3 KIY</4 :1 EV 27 2 2 17 1 ryMfiCOFIM .8 3.9 14. 3 19.3 0.3 EVE LIG-iTS 2 ML'V1t,QL/1G0 .1 KEYT IN M/tGX E .2 KE'VT 30 1 1 5 3 2 NM/KING .9 1.9 2.9 13.5 20.0 18.2 KE+1T 15 NM/100MM .5 4SgSI6co
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~_.-_---/~---~- fIW ETTE BRAND SuITCciING STUDY -- JA4UAkY-DECF:MBER. 1979 LJRILLA R0 SDV]1~..--TED BY TrIE DATA GROUP INC. ~. 12~ WHAT BRAND WOULD YOU BUY ? PALL MALL - PALL MALL - -- - - - - LIGHTS - - P A L L - - PARLIAMENT - - PdLIP - TOTAL TOTAL KING 100 100 KING M TOTAL KING BOX 100 MALL STRT TOTAL KING KING 100/ MRRIS BOX 100-M /INTL K_YT 4 GOLi)`i LIi;HTS 30 1 1 `,M/K1v" .9 2.7 9.1 :,3L:)N LIGHTS 5 uEKI1 .2 ;6LEN LIGHTS 20 ~~?1/100N,M .6 GDLGN LI GriT.c 7 ?/1CC"`-1 .2 KENT 111 13 1 1 NMIKIVS .4 2.7 60 KENT III 1 I"'/1G0 ± KOOL 11 !/-:~ Jx .3 ,(OOL 94 2 1 1 M/KING 2.5 2.3 2.7 9.1 - - 400L 25 1 1 Mf1G0""M . FI 1.9 20.0 K0 0L M/VJ FILTER 1 1 TAE.LE 15
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--~E ------ ~__J l. ii~- ---- --------- ~IGAkETTE BRA'UD .ri~ITC-iINa STUDY -- JANUARY-oeCEMElERr 1979 - L0?ILLAd(1 CO!vi:UCTE[) bY TriE JATA GROUP INC. 9. 12(1 UHdT 6RAND WE1lILD YOU BUY ? el~ TAuLE 15 PALL MALL - - PALL MALL - ~ - - LISHTS - - PALL - - PARLIAMENT - - PNLIP 100 KING MALL KING 100/ M3RIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-M fINTL KOOL 16 ~Pi LITE/100 5 L & M 4 u~ /:=GX .1 L R M 'JNEKISJ L E'" 7 1 1 1 ;1N/100MN .2 1.9 2.9 1.1 L t M-NM/KG 2 FLAYO? LITES .1 L 8 ":-N`1/100 9 LJU, LITES .2 LARK 7 %!1/KING .3 LA4K 4 NM/10014'_9 .1 LARK LISHTS 3 l'/IG0 .1 LJ:KY STkIKE 47 20 1 '}y/~3 FILTER 1.4 22.7 8.3 LUCKY STFIXE 1 'J'1/FILTEH + LUSKY ST'IIKE 'JM/L F/IOOMM LU°KY STRIKE Yh/L<Y 10/KG 6q9S TScD
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~- - ----- -- - -----~ CISP,'tETTE ?RALD SWITCHING STUDY -- JANUARY-DECEMBER9 1979 - _- LORILLAf;.j r.OVl~aCTEG E3Y THE DATA GROUP INC. TAeLE 15 Q. 123 WHAT 9RA!VD yOULD YOU 3UY ? PALL MALL - - PALL MALL = - - - LIGHTS - - PALL - PARLIAMENT - r_ PHLIP KI4G MALL KIN3 100/ MRRIS TOTAL TOTAL KIVG 10C 100 M TOTAL K I N G 80x 100 ST4T TOTAL KING 30X - 100-t9 /INTL AR!90R0 119 1 1 1 1 1 4 1 3 ~?Il30X 3.6 1.9, 2.9 16.7 25.0 1.1 10.R 6.7 27.3 4AILF:040 248 2 1 1 5 1 1 NMf<IN G 7.5 3.9 7.1 2.9 5.7 2.7 6.7 '1:,3LP'oRO '4LSJX %+A3L3030 17 ti lKI+i ; MARL~+oRO .b 40 3 1 2 NMf100YM 1.2 5.7 7.1 5.9 '1A4L-CR0 12 1 1 N4 <IOJ'SFf'~DX .4 1.9 7.1 •.A3LHORD 98 tJM<LIGHTS/KG 3.0 "A3LFOR0 2 yfLlSHTSlKG .1 '4 A2LROR0 54 1 1 2 2 LIT~S1100lNN 1.6 1.9 2.9 5.4 18.2 >tAX 5 1 1 41f1^0MM .2 1.9 2.9 '1AK 1 `I 1120MM * +4:RIT 65 2 1 1 NM/sING 2.0 5.4 5.7 9.1 ME{TT 19 1 1 M/<IY.G .6 1.9 7.1 099Stseo
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CI3 A4ETTE ERAhFl SIJITCHI'JG STUDY -- JANUARY-DECEMBER. 1979 LJRiI._QiiO CD4DUCTED EaY THf DATA GROUP IyG. ^-~~:_. --, .---- -------•-- ^ TADLE 15. J. 129 4'HAT BRAyD WOULD YOU BUY ? PALL MALL - - PALL MALL - - - - LIGhTS - - PALL - - PARLIAMENT - - PILIP 100 KING MALL KING i00/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING Bok 100 STRT TOTAL KING BOX 100-M /INTL r1E RIT 26 1 1 "1'?/10oMM ,Ea 2.7 6.7 17 R1T 7 ~/100MM .2 GKi ~ Vr;l120"ihl .2 'aCF,E 6 '9/120`-iM .2 +c~~ 2T 16 h!/bJf .5 !vE1?i.RT 33 M/KIt.G 1.0 yEuP-OBT 1 M/1UC~1y + 'JEd P;.RT 12 LI~•-ITS/dG/M .4 JrG' 7 Y1ltINGI;'•OX .2 >tlKI"+C/60x .3 OLD GOLD 7 "JM/~O c .1 JLG sOL9 22 ?1N/FLTR/KI(LG .7 OLD GOLD 3 144/fLTh%100 .1 1995T6C0
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--- -3------ - CIGARETTE BRAND ~;WITCHING STUDY -- JA4UAR.Y-DECEMESER. 1979 - - L03ILLAgr ZDVDl,-- TED BY THE DATA GROUP IyC. ;. 12? WHAT BRAND WOULD YOU 3UY ? _ -- ~ - - - - - - ^ TAf4LE 15 PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP 100 RI'VG MALL KIYG 100/ M R R I S JLD GOLD V~/V FLTF/KG %.D GOLD LI GHTS/KG/PJM PGLL MALL 'dMfKIirG PALL MALL 7MfPj FLTt/KG PALL MALL +1"'/1J0"'S PALL MALL ;/100MM TOTAL i s 1 + 7 .2 8P 2.5 17 .5 1 * TOTAL KING 100 M TOTAL KING 9Dk 100 STRT TOTAL KING ROx iD0-M /INTL 6 50.0 PALL MALL ' 1 Lf,iTS/V'4/KG .1 1.1 PALL MALL LG-/TS/~,>tf100 . PARLIAMENT 13 LGHTS/N?9/BX .4 PAP,LIAMFA'T 6 LGiTS/Y`"/SG .2 PARLIAMENT 6 L:HTS/NM/100MM .2 PARLIAMENT U LTTE/KG/NM .1 P4ILr MONF.IS 1 NM/ND FLTR 1.1 Z995y6c0
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rISAdETTE ARAV9 SWITCHING STUDY -- JANUARY-DE:EM©ER, 1979 LORILLF4J CONGLCTED BY THE DATA GROUP INC. r"~ -. -- --- TAPLE 15 .. 12E] WHAT DRAND WOULD YOU 3UY ? FALL MALL PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP 100 KIyG MALL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING RDX . 100-M /INTL PHILP MDRRIS 1 'Jy/%U GLTk/C 1.1 naLjloH 17 1 D!M/FLTR/KING .5 1.1 ?AL:.IGH 4 ;jM/FLTR/100 .1 RA__IsH 1 NM/y FLTP/KG . R.3 RA_EIGH LITES/NM/KG KEAL 12 1 1 IJ9/EIVC .4 1.9 2.9 KE4 L ,df(ItkG H .2 3ICr1 LIGHTS 3 ':M/4ItuG .1 kICH LIGHTS IJ'1/100 : S=LE" 13 ',/30x .4 SALFv, 120 2 M/4Ir:G 3.6 2.3 jALEM 61 4 4 If100MH 1.6 7.5 80.0 SALEM 51 +1/LITES/KG 1.9 cq9STseo
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-------~---- --- v - ~-- -- -- -- .:I;AeETTF FkANp SWITCHING STUDY -- JANUARY-DECEMDER. 1979 LJrtILl~AKr. :3V~JGTEG BY T-HE DATA GRCUP INC. 'I. 1: -1 :HAT 3KAND WOULD YOU BUY ? TA_~, LL 1E, PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAME.NT - = PHLIP 100 KING MALI KIV 100f MRRIS G TOTAL TOTAL KING 100 M TOTAL KING DDX 100 . STRT TOTAL KING f10X _ 100-M /INTL ALE1~-Mf100 53 1 1 LGNS LIGHTS 1.b 2.7 9.1 lASATOGA 3 r1t1f120'"M .1 Gr,RAT6 GA '•If1?0'1'1 .1 ~ILYA ThINS J'41100MM S .1 GIL4%- THINS 5 yf100MM .2 TA LL 2 r`"H23NM .1 TARFYTON 19 UMIKI'dG .6 TA,RLYTO'+ 9 1 1 'lMf1CG'aM .3 1.9 2.9 Te3FYTD'4 3 1 tJifY cLT"fKS .1 1.i TA3CYT0'J 6 WMfLITFSfKG .2 TARFYTOA! LIT=Sf10GfN'4 G .2 TAR_YTJN 1 L61: TAR/M/KG TnIUM°H r 7 '4'ff<ING .2 V99SI6E0
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^-- - i -- -- t CIGARETTE BkAND S:IITCHING STUDY -- JAVUARY-DEEEMBER. 1979 L03ILL ARf C9'J)U:TEQ 3Y THE DATA GROUP IYC. TAI?LC 15 !l. 1?i1 WHAT nBACcU LIDULD YOU BUY ? PALL MALL_ - = PALL MALL r - - LIGHTS - - PALL - - PARLIAMENT - - PdLIP 100 <ING MALL KING 100/ MRRIS TOTAL TOTAL KING 100 M TOTAL K I N G BOX 100 STRT TOTAL KI4G BOX 130-M fINTL TRIUMPH 9 ;1/<INu .1 TRUF 23 1 1 rJM/KI`JG .7 2.7 6.7 Td'JE 10 M/ R I I4G . 3 Ti`.JF 'J!+/100w,'i TRUL 3 ''/100h'M .1 'JASTpGE 49 rJM/dI% G 1.5 YANTAGE. 15 M/SIh:G VAyTAGE . t 23 !iR./IGOhm .7 VI~ERJY 57 2 'vMlKING 1.7 2.3 V I : E3aY 11 rj 4/1COaM .3 VICERGY 7 ,VM/r MTLr/Kv .2 VIRGINIA SLM 29 2 1 1 1 .'J'i f 1 U 0!4 M . 9 5.4 9.1 9.1 8.3 VIRGIY1A SLM 24 W/100NM .7 S99ST6C0
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(0,~ - ---------- ---------_ ~ -CISA.4 ETTE BRAND SkITCHINC STUDY -- JAtdUARY-OECEMDER. 1979 LORILLAP3 '04LUCTEG BY THE DATA GROUP INC. TAbLE 15 • I2E+ HAT enAPJD UOULU YOU 3UY ? PALL MALL - - PALL MALL - - - - LIGHTS - - PALL ~ - PAPLIAMENT - - P4L3P KING M L KING 100/ MR4IS TOTAL TOTAL KIVG 100 100 M TOTAL KING BOX 100 A L STRT TOTAL KING BOX 100-M /INTL :I "1~T6P1 58 2 2 1 3 1 1 1 WHf:iG 1.7 3.9 14.3 1.I 8.1 6.7 9.1 9.1 dIASTON 271 2 1 1 3 1 1 tI4fK1^~G 8.2 3.9 7.1 2.9 3.4 2.7 6.7 d~V~TO'J 59 5 1 4 PMfiCO"!1 1.8 9.4 7.1 11.9 dI V':T7N -4f 1UGIM S .2 ~j ItisTON 75 1 1 1 1 Ny<LIGHTSlKG 2.3 16.7 25.0 2.7 6.7 uIV°TD"d °0 1 1 NM/LI GrITl100 1.5 1.9 2.9 T9TeL LO-FI 1674 40 10 24 5 2 2 20 14 6 5 3 2 50.5 75.5 71.4 70.6 100.0 33.3 50.0 22.7 37.8 40.0 45.5 27.3 16.7 TGT6L LG-FI 1202 33 10 22 1 2 2 i5 13 6 5 2 2 ADY-'1ENTHOL 36.2 62.3 71.4 64.7 20.0 33.3 50.0 10.2 35.1 40.0 45.5 18.2 16.7 TOT~L L0-FI 475 7 2 4 4 1 1 "IF,iTHOL 14.3 13.2 5.9 80.0 4.5 2.7 9.1 T0T9L 662 4 1 3 3 1 2 11 4 2 `: LOd TAR 20.0 7.5 7.1 8.9 50.0 25.0 66.7 23.7 26.7 18.2 45..5 TOT,~L VEFY 377 2 1 1 1 4 2 2 1 LOd Tsp 11.4 3.8 7.1 2.5 1.1 10.8 13.3 18.2 8.3 TGT',L ULTRA 125 1 1 3 2 1 L0d TAn 3.d 16.7 33.3 9.1 13.3 9.1 TOTAL 120'S 36 1 1 1.1 1.9 2.9 999q'L6CO
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CISA3_TTE bRAVD SWITCHING STUDY -- JAMUARY-.DECEl9BER. 1979 LJRILLARD CONDJCTED BY THE DATA GROUP INC. ~-~-- -.__ ---- ~- - ~ TAbLE 15 j. 12Es LHAT BRAND JCULD YOU 9UY ? PALL MALL - - PkLL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP 100 IUG MALL KING 1@Q/ MRRIS K TCTAL TOTAL KIN G 100 M TOTAL KING BOX 100 STRT TOTAL KING POX 100-M /INTL TOTAL. 229 3 2 1 60 8 iTRAISHTS 6.9 5.7 14. 3 2.9 68.2 66.7 7TH7R 14 1 1 1 .4 1.9 2.9 1.1 DON+T KLDu 224 4 4 1 1 7 5 1 1 3 1 6.8 7.5 11.8 16.7 25.0 8.0 13.5 6.7 9.1 27.3 8.3 _ PERCENT LESS THAV .05) 499SI6E0
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^_IGA, ETTE EIRAC:D SaITCHI"JG STUDY -- JANUARY-DECEMBER9 1979 LOtILLA2D CONdUCTED tiY ThE DATA GROUP 1VC. TADLE 16 J. 13 IF YOU WERE FORCED TO CHANGE YOUR CIGARETTE RIGHT NQW. IJHICH ON= OF THE FO_LOJING WOULD bE NGRE IMPORTANT TO YOU: PALL MALL - - PALL MALL - - - LIGHTS - - PALL -- - PARLIA_MENT - - PILIP 100 {ING_ MALL KING 100/ NRRIS TOTAL TOTAL KING 100 M TOTAL K1NG BOX 100 STRT TOTAL KIVG BOX 100-M /INTL TOTAL 11869 167 49 110 8 25 12 13 353 157 68 37 51 29 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 T:, S T = 743 96 33 58 7 9 4 5 279 56 22 16 1R 23 4b.4 58.7 67.3 52.7 87.5 36.0 33.3 38.5 79.0 35.7 32.4 43.2 35.3 79.3 LOd T4k 4 :~F44 65 16 4V 1 16 8 8 65 96 42 20 33 6 'JTfG T1NE 49.2 38.9 32.7 43.6 12.5 64.0 66.7 61.5 18.4 61.1 61.8 54.1 64.7 20.7 ;1 3 T'a SRE 6d 1 1 1 1 I:!PORTANT .6 .5 .9 .6 1.5 `JE ITHERf 29 1 1 1 I ~) :JIT .2 .6 .9 .3 E0vv T <NGw 185 2 2 8 4 3 1 1.6 1.2 1.8 2.3 2.5 4.4 2.7 e99St6Eo
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CIGARETTE 3RA_NO SWITCHING STUDY -- JANUARY-DECEMBER. 1979 L0I2ILLA'tP CD';PUCTFD BY THE D4TA GROUP INC. t;. 14 ;lHAT IS THE TAR LEVEL OF THE BRAND OF CIGARETTES YOU SMOKE MOST OFTEN ? «r+AT IS THE NICOTINE LEVEL OF THE BRAND YOU SMOKE MOST OFTEN ? TAk'LE 17 PALL MALL - - PALL ,MAL L - ~ - ~ LIGHTS - PALL ~ - PARLIAMENT - - PHLIP _ _ 100 KING MALL KIUo 100/ NRRI.°i TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-M /INTL TOTAL 11869 167 49 110 8 25 12 13 353 157 68 37 51 29 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100,0 100.0 CLAItiEO TO 1,712 10 1 7 2 7 6 1 11 31 13 8 9 4~~JsI T:+R LEV=L 22.8 6.0 2.0 6.4 25.0 2A.0 50.0 7.7 3.1 19.7 19.1 21.6 17.6 ~ONVT KNOW 9158 159 49 103 6 18 6 12 342 126 55 29 42 29 T33 LE4EL 77.2 94.6 100.0 93.6 75.0 72.0 50.0 92.3 96.9 80.3 80.9 78.4 82.4 100.0 C' A T~EP TO 1737 3 2 1 3 3 4 11 4 5 2 K'v7d 'd1CQ- TI VE LEVEL 14.6 1.8 1.9 12.5 12_0 25.0 1.1 7.0 5.9 13.5 3.U DCVfT KIJOd_ 1013: 165 49 109 7 22 9 13 349 146 65 32 49 29 NICUTI'lE LEVEL 85.4 98.8 100.0 98.2 A7.5 88.0 75.0 100.0 98.9 93.0 95.6 86.5 96.1 100.0 6995T6c0
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- --~=------~ ~- ! CI~AR=TTE B5A`iJ SWITCHING STU]Y -- JaYUARY-D_ECEMBERs 1979 - - L0 KILLnk C, ''OL'!::!CTED bY THE DATA GROUP iNC. .I. 1~i UU YOU FEEL THAT THE TAR AND NICOTINE LEVELS 3F YOUR REGULAR BR4ND ARF: TAbLE 18 PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - c PNLIP 100 KING MALL KING 100/ MRRIS TOTAL TOT AL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING 60X 100-M /INTL TOTFL 11669 1 67 49 110 8 25 12 13 353 157 59 37 51 29 100.0 100 .0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 HIGNEN 2864 59 22 34 3 3 2 1 190 4 2 2 11 T1AP1 MOST 24.1 35 .3 44.9 30.9 37.5 12.0 16.7 7.7 53.8 2.5 5.4 3.9 37.y LS61E; ',3a7 14 3 9 2 10 6 4 11 79 41 15 23 1 THAU MOST 28 .5 8 .4 6_1 8.2 25.0 40.0 50.0 30.8 3.1 50.3 60.3 40.5 45.1 3.4 'POUT 5329 89 24 60 4 11 4 7 135 69 25 19 25 i5 AVE?AGE 44.9 52 .7 49.0 54.5 50.0 44.0 33.3 53.8 38.2 43.9 36.H 51.4 49.0 55.2 JO'i#l KNOW 289 7 1 6 1 1 17 6 3 1 2 1 2.4 4 .2 2.0 5.5 4.0 7.7 4.8 3.8 4.4 2.,7 3.9 3.4 049STGC0
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e"~ ZIGdkETTF RKAND S:IITCHING STUDY --. JANUARY-DECEMDER. 1979 LO?ILLARD COVDUCTE6 RY THE DATA GROUP IUC. TAE'LE 19 ?. 1'A HAVE YOU PURCHASED ANY OF THE NEW. EXTRA LONG ul. 15R WHAT bRA4D QR BRANDS HAVE YOU PURCHASED ? 120MM CIGARETTES IN THE PAST TWO OR THREE MONTHS ? - PALL MALL - - - PALL MALL - LIGHTS - - PALL - - PARLIAMENT - - 4iLIP 100 KING MALL KING 100/ MRRIS TGTAL TOTAL KING 100 M TOTAL KING BOx 100 STRT TOTAL KIA13 ROX 100-M /INTL TOTAL 11712 167 49 110 8 25 12 13 353 157 68 37 51 29 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 °URCHCSED 273 9 2 7 2 5 2 3 3 L20"M WTI 2.3 5.4 4.1 6.4 .6 3.2 5.4 5.9 10.3 ' M "cd. LIGHTS 2 ~i "1120M, h1 * LOLG JO'i".S 1 .'dML12JMM '4A>4 y 17 1 1 Nif120MM .1 .6 . .6 2.0 MAX 7 N11204M .1 40RE 76 5 2 3 2 1 1 Yti/120t'M _6 3.0 4.1 2.7 1.3 2.7 2.0 104--- 72 1 1 1 1 1/120MM .6 .6 .9 .6 2.0 5A?ATOGA 27 1 1 1 1 ~!"'l1iGHt .2 .6 .9 .6 2.7 St.iATJGA 15 M/1?GMM .1 TALL 7 1 1 1 Nyt11 20 MM . 1 .6 . 9 3.4 TALL 2 4tl;Ot1M . VIRaINIA S LM 15 I _ '1M1120MM .1 3.4 I49ST6C0
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--~- ---- --~ - ::IGA,ETTE dRAND SWITCHINC STUDY -- JANUARY-DECEMEiER, 1979 L:1r.TLLAK r,jyDUCTEO iiY THE DATA GROUP INC. TAE?Li. 19 154 HAVE YOU PURCF,ASED ANY OF TIE NEW+ EXTRA LONG 120MM CIuARETTES IN THE PAST TWO 0R_ THREE MONTHS 1. 191 6HAT BRAND OR BRANDS HAVL YOU PURCHASED ? PALL MALL - FALL NALL - - - - LIGHTS - -. PALL - - PARLIAMENT - - PHLIP R 100 KING MALL KING 100/ MR IS TOTAL TOTAL KIN;, 100 M TOTAL KING BOX 100 STRT TOTAL KING EiOX 100-M /INTL VIRGINIA SL"1 15 ~/12JMM .1 20N'T KNOW 43 1 1 2 1 .4 .6 .9 .6 3.4 120M'l NOT 11439 159 48 103 8 25 12 13 351 152 68 35 48 26 rJR"H4SE(' '17.7 .95.2 q&.0 93.6 100.0 100.0 100.0 100.0 99.4 96.8 100.0 94.6 94.1 89.7 * = PERCENT LESS THdy .05) Z495TGCQ
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CiGAPETT'c t3RANp SWITCNING STUDY -- JANUARY-OE:EMBER. 1979 LILLaK^ '(1F",UCTE6 6Y THE DATA GROUP INC. MAY I HAVE YuUR AGE. PLEASE ? PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP 100 KING MALL KING 100f M3RIS TOTAL TOTAL KIVG 100 M TOTA. KING BOX 100 STRT TOTAL KING BOX 100-M /INTL TOTAL 12007 167 49 110 8 25 12 13 353 157 68 37 51 29 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 106.0 100.0 100.0 100.0 100.0 100.0 1.'•-20 9_35 9 3 4 2 7.b 5.7 4.4 10.8 3.9 21-24 1387 1 1 16 6 5 4 1 11..6 .6 2.0 10.2 8.8 13.5 7.P 3.4 25-29 1597 7 2 5 3 21 6 7 F' 13 .3 4.2 4.1 4.5 .8 13.4 8.8 18.9 15.7 30-34 15'9 7 2 4 1 1 1 28 16 11 1 4 2 12.8 4.2 4.1 3.6 12.5 4.0 9.3 7.9 10.2 16.2 2.7 7.f, 6.9 35-_67 1337 28 7 19 3 3 2 1 -~t 64 13 4 6 3 2 11.1 16.8 14.3 17.3 37.5 12.0 16.7 7.7 18.1 8.3 5.9 16.2 5.9 6.9 40-44 1172 27 8 19 1 4 4 55 13 5 4 4 2 9.8 16.2 15.3 17.3 12.5 16.0 30.8 15.5 9.3 7.4 10.8 7.R 695 45-49 1069 30 9 20 2 3 1 2 61 14 S 2 P 4 c'.9 18.0 18.4 18.2 25.0 12.0 3.3 15.4 17.3 8.9 7.4 5.4 15.7 13.9 50-.54 949 18 6 11 2 6 4 3 63 15 8 2 4 6 7.9 10.8 12.2 10.0 25.0 24.0 33.3 23.1 ~17.Fi~ 9.6 11.8 5.4 7.R 20.7 ; ij-54 1325 32 12 21 4 4 51 ~ 25 10 5 10 7 11.0 19.2 24.5 19.1 16.0 30.8 14.4 i15.9 14.7 13.5 19.6 24.1 65 41.0 OVER 602 13 3 10 3 3 23 a 14 9 1 4 4 5.0 7.8 6.1 9.1 12.0 25.0 5.5 , 9.9 13.2 2.7 7.ft 13.& d_FU::O 96 4 1 3 1 1 3 1 1 .8 2.4 2.0 2.7 4.0 9.3 .9 .6 2.7 TAF,LE 20 U9qtsEo
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~r---~--------- --~-- - -^ ---_,-----~ CISAtiETTC BRAND SWITCHING ST_UDY -- JANUARY-.DECEMNER, 1979 ()RIILAd'J L cOLDU:TED 8Y THE DATA GROJP INC. TI LLE 21 .J. 18 WHAT WAS T-IE LAST GRADE OF SChOOL YOU COMPLETED ? PALL MALL - = PALL MALL LIGHTS - - PALL - - PARLIAMENT - - PHLIP 100 KIV5 MALL KIVG 100/ NRr7IS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-M fINTL 10TAL 12007 167 49 110 8 25 12 13 353 - 157 68 37 51 29 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100,0 100.0 100.0 100.0 100.0 100.0 GRADE SCh00L 507 19 3 15 2 2 32 2 1 1 7 5.1 10.9 6.1 13.6 8.0 15.4 9.1 1.3 1.5 2.0 24.1 ,DNF HIGh 2046 42 13 27 3 6 3 3 b4 17 9 3 ° 3 :,C-100L 17.0 25.1 26.5 24.5 37.5 24.0 25.0 23.1 23.8 10.8 13.2 9.1 9.8 10.3 r.OMPLETEO 4913 67 22 42 3 12 7 5 144 62 28 14 21 9 1iI GH SCHOOL 4C.9 40.1 44.9 38.2 37.5 48.0 58.3 38.5 40.8 39.5 41.2 37.8 41.2 31.0 SE:RLTAZIAL 245 5 2 4 7 6 3 4 fT?ACEL 2.0 3.6 4,1 3.6 2.0 3.8 4.4 7.t' HJS1;:ESS SOME COLLEGE 2259 20 5 14 1 2 2 42 36 11 13 12 6 1q.8 12.0 10.2 12.7 12.5 8.0 15.4 11.9 22.9 16.2 35.1 23.5 20.7 ")LLEGE 1278 8 3 5 2 1 1 23 25 11 6 7 3 ;~A^uATE 10.6 4.8 6.1 4.5 8.0 3.3 7.7 6.5 15.9 16.2 16.2 13.7 10.3 PCST 520 5 2 1 2 2 1 1 15 8 5 1 2 GiA~UATE 4.3 3.0 4.1 .9 25.0 8.0 9.3 7.7 4,2 5.1 7.4 2.7 3.9 aEFU~:ED 140 1 1 7 1 1 1 1.2 .5 .9 2.0 .6 1.5 3.4 vZ.9siseo
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yIGA3ETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LOkILLANfi CDVDUCTED PY THE DATA GRGUP INC. C. 19 MARITAL STATUS PALL MALL - - PALL MALL_ - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP 100 KIVG MALL K1VG 100f MRRIS TOTAL TOTA, KILS 100 M TOTAL c(ING BOX 100 STRT TOT4L KING BOX 100-M /INTL TOTAL 12007 167 49 110 8 25 12 13 353 157 68 37 51 29 1C0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 AAKRIED 7R7:5 126 37 81 7 22 10 12 256 103 47 22 34 19 65.6 75.4 75.5 73.6 87.5 88.0 P3.3 92.3 72.5 65.6 69.1 59.5 66.7 65.5 SINGLP 21b6 10 4 6 1 1 17 24 11 7 5 2 18.0 6.0 9.2 5.5 4.0 8.3 4.8 15,.3 16.2 18.9 9.8 6.9 .1nnaED 474 13 2 10 1 2 0 1 0 4 3 4 3 3.9 7.3 4.1 9.1 12.5 5.7 6.4 5.9 8.1 7.9 10.3 ~IVC,F:ED! 1337 17 6 11 2 1 1 54 16 6 4 6. 3 SEPARATED 11.1 10.2 12.2 10.0 8.0 8.3 7.7 15.3 10.2 8.8 10.8 11.8 10.3 REFUSED 157 2 2 6 4 1 1 2 2 1.3 1.2 1.8 1.7 2.5 1.5 2.7 3.9 6.9 S49SIGc0
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u CISAaETTE [3RAND SVITCHING STUDY -- JANUARY-DECEMBER, 1979 LO9ILLAP.'i cON9UCTED BY TtiE DATA GROUP INC. r-_,~.- -~-~-----------------------. , C. 19 MARITAL STATUS PALL MALL - - PALL MALL - - L_IGHTS - - PALL - - PARLIAMENT - - PHLIP 100 KIVG_ NALL KIVG 100/ ~19RIS TOTAL TOTA~ KIV6 100 M TOTAL RING BOX 100 STRT TOTAL KIWG BDK 100-M /INTL TOTt,I - 12007 167 49 110 8 25 12 13 353 157 63 37 51 29 1L0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 qAlRILD 7R73 126 37 81 7 22 10 12 256 103 47 22 34 19 E,5.6 75.4 75.5 73.6 87.5 88.0 F?3.3 92.3 72.5 65.6 69.1 59.5 66.7 65.5 SINGLf 2166 10 4 6 1 1 17 24 11 7 5 2 18..0 6.0 9.2 5.5 4.0 8.3' 4.8 15.3 16.2 18.9 9.8 6.9 .1oO., ED 474 13 2 10 1 20 10 4 3 4 3 3.9 7.9 4.1 9.1 12.5 5.7 6.4 5.9 8.1 7.N 10.3 f?IV„FCEJE 1337 17 6 11 2 1 1 54 16 6 4 F. 3 SEPARATED 11.1 10.2 12.2 10.0 8.0 8.3 7.7 15.3 17.2 8.9 10.8 11.8 10.3 aLrU-'- ED 157 2 2 • 6 4 1 1 2 2 1.3 1.2 1.8 1.7 2.5 1.5 2.7 3.9 6.9 '949ql6E0 TAbLL ?2
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J CIGAkETTE BRAND SiJITCHINC STUDY -- JAyUARY-DECEMBER. 1979 L31ILLaR! ::ONGu.TEG 5Y THE DATA GROUP I11C. ,a. '12 IS YOUR TOTAL YEARLY FAMILY INCOMf OVER OR UNDER 215,000 7 TA!?LE 23 PALL MALL - - PALL MALL - - - LIGHTS - - PALL - - PARLIAMENT - - P4LIP G I MAL iNG 100/ MRRIS 100 N K L K TOTAL TOT AL KING 100 M TOTAL KING BOX 100 SiRT TOTAL KING E30K 1D0-M /INTL TOTAL 12007 1 57 49 110 8 25 12 13 353 157 68 37 51 2? 100.0 100 .0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 s! N'; E R 944 21 4 17 2 2 43 9 6 2 2 5 S7,5 B0 7.9 12 .5 8.2 15.5 8.0 15.4 12.2 5.7 8.8 5.4 3.9 17.2 S7.`00- 1018 14 4 10 2 1 1 35 6 3 4 3 t-4,999 9.5 8 .4 8.2 9.1 8.0 8.3 7.7 9.9 3.8 4.4 7.8 10.3 E10.00a-. 21d0 29 8 19 2 3 _ 11 61 23 11 3 fi 7 1 14,y99 1b.2 17 .4 16.3 17.3 25.0 12.0 25.0 17.3 14.6 16.2 9.1 15.7 24.1 ~- - ..... . . 115.0Q0- 2481 31 9 19 4 3 1 3 54 31 7 11 13 5 11^.99q ?0.7 18 .6 18.4 17.3 50.0 12.9 8.3 23.1 15.3 19.7 10.3 29.7 25.5 17.2 52C,000- 1787 25 10 15 3 1 2 52 30 17 8 5 3 124,999 14.9 15 .0 20.4 13.6 12.0 8.3 15.4 14.7__, 1 1 .1 25.0 21.6 9.P 10.3 $25.000- 1525 18 5 12 1 4 1 ' 4p 19 7 5 7 2 S34,499 12.7 10 .9 10.2 10.9 12.5 16.0 8-3 23.1 13.6 12.1 10.3 13.5 13.7 6..9 L35.0 00 1217 21 7 12 2 4 3 1 36 22 11 3 7 2 OR OVER 10.1 12 .6 14.3 10.9 25.0 16.3 25.0 7.7 10.2 14.0 16.2 8.1 13.7 6.9 D3'JIT K4:Ou 212 1 1 3 3 2 2 1.8 4.0 7.7 .8 1.9 2.9 3.9 REFUSED 643 9 3 7 3 2 1 23 13 5 5 4 2 5.4 5 .4 6.1 6.4 12.0 16.7 7.7 6.9 3.3 7.4 13.5 7.R 6.9 449SI6cQ
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_ - - - - -------- ',--- - ^ CIGAdETTE BRAND SWITCHING T - L04TLLA3J S UDY - JANUARY-OECEMGER. 1979 COV'JU"„TED BY THE DATA GROUP IUC. TAELE 24 'I. 21 ARE YOU ELAeK. WHITE, ORIEYTAL9 SPANISH SPEAKINGs OR FROM SOME OTHER BACKGR3UN0 ? PALL MALL PALL MALL - - - LIGHTS - - PALL - - PARLIAMENT - - PILIP 100 KING MALL KING 100f MdRIS TOTAL TOTAL KING 100 M TOTAL KING B0X 100 STRT TOTAL KIVG BOX 1D0-M /ItiTL TOTAL 12007 167 49 110 6 25 12 13 353 157 68 37 51 29 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1f,0.0 100.0 100.0 100.0 100.0 100.0 WiITE 10432 146 46 91 8 22 10 12 304 147 63 36 48 20 b5.9 87.4 93:9 82.7 100.0 88.0 83.3 92.3 86.1 93.6 92.6 97.3 94,1 69.0 9LAC K 921 12 3 9 1 1 27 1 1 8 7.7 7.2 6.1 8.2 4.0 8.3 7.6 .6 1.5 27.6 r,R IE'uTAL 41 .3 SPARvI3H 190 1 1 1 1 7 2 2 SPEAKIC:G 1.6 .6 .9 4.0 7.7 2.0 1.3 2.9 JTHFR 147 5 5 4 1.2 3.0 4.5 1.1 RE=USEO 275 4 4 1 1 11 7 3 1 4 1 2.3 2.4 3.6 4.0 8.3 3.1 4.5 4.4 2.7 7.8 3.4 BG9ST6co
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L. ',:IZA2ETTE Gr?ANB SWITCHING STUDY -- JANUARY-DECEMEERt 1979 LOnTLLAR'' F.G%GJCTL3 GY THE 3ATA GRUUP INC. CENSUS REGIONS --~---~------..~..--=----~------._. PALL MALL - r PALL MALL LIrHTS .. - PALL - PARLIAMENT - - PHLIP 100 rSI4G MALL KIVG 100/ yRRIS TOTAL TOTAL KING - 100 N TOTAL KING BOX 100 STRT TOTAL KIYG DOX 100-14 /INTL TOTeL 12007 167 49 110 P 25 12 13 353 157 68 37 51 29 100.0 100.7 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 4EW ENGLaND 786 11 7 3 1 5 2 3 30 20 6 5 9 6.5 6.6 14.3 2.7 12.5 20.0 16.7 23.1 8.5 12.7 8.8 13.5 17.6 41DDLE 1927 18 5 12 1 1 1 65 60 29 17 14 5 :TLpF;T1C 16.0 10.8 10.2 10.9 12.5 4.0 B.3 18.4 38.2 42.6 45.9 27.5 17.2 CAST NORTd :545 29 9 18 2 11 5 6 66 17 9 3 6 7 CEVTFAL 21.2 17.4 18.4 16.4 25.0 44.0 41.7 46.2 24.4 10.8 13.2 8.1 11.8 24.1 WEST N04Tr+ 966 16 2 13 1 1 1 26 2 1 1 CEVTRAL Fs.0 ?.6 4.1 11.8 12.5 4.0 7.7 7..4 1.3 1.5 2.0 1OUTH 1994 32 11 20 1 3 2 . . 1 37 11 3 4 4 9 4TLA,'JTIC 15.6 19.2 22.4 18.2 12.5 12.0 16.7 7.7 10.5 7.0 4.4 10.8 7.8 31.0 tAST SOUTN 770 12 5 6 1 1 25 4 4 1 CEVTNAL 6.4 7.2 10.2 5.5 4.0 8.3 7.1 2.5 5.9 3.4 WEST SOUTH 1071 14 3 9 2 1 1 2 0 10 3 2 5 CEbT:;4L 8.9 8.4 6.1 8.2 25.0 4.0 8.3 5.7 6.4 4.4 5.4 9.A ;90UtiTA1N 523 9 2 7 19 11 4 3 4 1 4.4 5.4 4.1 6.4 5.4 7.0. 5.9 8.1 7.Fi 3.4 PACIFIC 1422 27 6 20 1 2 2 4 5 2 2 10 3 9 6 11.8 16.2 12.2 18.2 12.5 8.0 15.4 12.7 14.0 14.7 8.1 17.6 20.7 N0RTtiEAST 2713 29 12 15 2 6 3 3 95 80 35 22 23 5 22.6 17.4 24.5 13.6 25.0 24.0 25.0 23.1 26.9 51.0 51.5 59.5 45.1 17.2 1j 02Tr1 3514 45 11 32 3 12 5 8 112 19 10 3 6 7 CENTRAL 29.3 26.9 22.4 29.1 37.5 48.0 41.7 61.5 31.7 12.1 14.7 8.1 11.a 24.1 S0UTy '935 57 19 36 3 5 4 1 82 25 10 6 y 10 31.9 34.1 3A.8 32.7 37.5 20.0 33.3 7.7 23.2 15.9 14.7 16.2 17.6 34.5 s49stseo TAuLE 25
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DF.CEMBER9 1979 LOdILL4RD CONUUCTE!) bY THE DATA GROUP INC. ,?ENSUS 3FGI0NS WEST - - PALL MALL - - - 100 TOTAL TOTAL itIVG 100 M TOTA_ 1945 36 8 27 1 2 16.2 21.6 16.3 24.5 12.5 8.0 PALL MALL LIGHTS - - PALL - - PARLIAMFNT - - ?HLIP KING MALL KING 100/ M4RIS KING 90X 100 STRT TDTAL KING 80X 100-M /INTL 2 64 33 14 6 14 7 15.4 18.1 21.0 20.6 16.2 27.5 24.1 TAbLE 25 4g9SI6c0
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_-----~- -.~-~- - -.,--~-----_-=._- --- CISA4ETTE ERAW, S.IITCHIM1G STUDY -- J:,UUARY-DECEMBER. 1979 L03ILL PRD CO'J9U2TEG 6Y THE DATA GROUP IWC. SMSA POPULATION CATEGORY TA6LE 26 PALL MALL - - PALL_ MALL - - - - LIGHTS - PALL - - PARLIAMENT - - PiLIP KING 100/ M3RIS 100 < I N G MALL _ TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING HOX 100-m /INTL TOTAL 12007 167 49 110 8 25 12 13 353 157 68 37 51 29 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 108.0 100.0 100.0 100.0 100.0 100_0 ? MILLIO% 2882 31 5 26 t! 3 5 85 68 24 22 22 15 AV] OVER 24.0 18.6 10.2 23.6 32.0 25.0 38.5 24.1 43.3 35.3 59.5 43.1 51.7 1 4ILLIc:';- 1488 26 6 21 45 19 5 3 11 4 1.a95099 12.4 15.6 12.2 19.1 12.7 12.1 7.4 8.1 21.6 13.R 50C .C00- 1266 23 7 15 2 2 2 39 19 10 G 4 2 s?9y.959 10.7 13.3 14.3 13.5 25.0 8.0 15.4 11.0 12.1 14.7 16.2 7.8 6.9 250.C00- 1212 18 9 9 3 1 2 25 17 13 4 4"9.?99 1C.1 10.9 18.4 8.2 12.0 2.3 15.4 7.1 10.8 19.1 7.u 100.c00- 1122 15 6 7 3 3 1 2 43 7 2 3 2 4 249.999 9.3 9.0 12.2 6.4 37.5 12.0 8.3 15.4 12.2 4.5 2.9 6.1 3.9 13.8 50.000- 166 5 2 3 2 1 1 4 2 1 1 99.999 1.4 3.0 4.1 2.7 6.0 8.3 7.7 1.1 1.3 1.5 2.0 ALL RURAL !H48 45 14 30 4 8 6 2 113 25 14 3 8 3 AFEAS 32.0 28.7 29.6 27.3 50.0 32.0 50.0 15.4 32.0 13.9 20.6 8.1 15.7 10.3 lR95T6c0
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~~.~~--- r~-~-_ ___-_---- -- ~- - -_~ CIGAhFTTE fIRAND SdITCHING STUDY --. JANUARY-DECEMBER, 1979 L031LLAdJ COtiDUCTEiI [iY THE DATA GdOUP IYC. 'a1:LSEN CGUNTIES TAfiLE 27 PALL MALL - - PALL MALL - - - - LIGHTS - PALL - - PARLIAM_EUT - - 2HLIP 100 KING MALL KING 100< M4RIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KIyG BOX 100-`-' lI4TL TOTAL 12007 167 49 110 8 25 12 13 353 157 68 37 51 2 9 100.0 100.0 1LO.G 100.0 100.0 100.0 1('0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 "JI=LSF%-A 4479 54 12 40 2 10 4 6 132 90 29 29 32 18 C7J\TIFS '7.3 32.3 24.5 36.4 25.0 40.0 33.3 46.2 37.4 57.3 42.6 78.4 62.7 62.1 aIELS=N- 6 ?433 63 25 34 2 6 2 5 102 44 28 5 12 6 _ C9JtvTIES 2b .6 37.7 57.1 30.9 25.0 24.0 16.7 39.5 2B_9 29.0 41.2 13.5 23.5 20.7 '41ELaEN-C >1 380 ~9 7 19 3 5 3 2 72 17 8 3 6 3 COUWTIES 19.9 17.4 14.3 17.3 37.5 20.0 25.0 15.4 20.4 10.8 11.8 8.1 11.8 10.3 N IFLS7 N-01 1706 22 4 15 2 4 3 1 4@ 5 3 2 1 - -- CGUwTIES 14.2 13.2 8.2 14.5 25.0 16.0 23.0 7.7 13.6 3.2 4.4 3.9 3.4 4C3:7qL6c0
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--~-- _.:L rI;AR_TTE BRAND SWITCHINu STUDY -- JaNUARY-DECEMDER. 1979 LOhiLLAG7 i:ONL.:CTFf? BY THE DATA GROUP INC. 4. 15C kECENT ARTICLES TN MAGAZINES AND NEWSPAPERS HAVE DISCUSSED VARIOUS COMPONENTS OF CIGARETTE SMOKE. ;)0 YOU RFCALL WHAT CO!iPONEYTS ARE CONTAINED IN CIGARETTE SMOKE ? - T4hLE 20 PALL MALL - PALL MALL -- - - - - LIGHTS - - PALL - PARLIAMENT - - PHLIP KING MALL KI`TG 100/ MRRIS TOTAL TOTAL KING 100 100 M TOTAL KING BOX 100 - STRT TOTAL KING BDX - 100-M /INTL TOT4L 12007 167 49 110 8 25 12 13 353 157 68 37 51 29 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 170.0 CA3E•0F 708 3 3 3 2 1 6 7 3 3 1 '10NOrICE 5.9 1.9 2.7 12.0 16.7 7.7 1:7 4.5 4.4 8.1 2.0 186 1 1 2 2 1.5 .6 .9 .3 1.3 5.4 NICOTIIvE 1960 13 1 12 41 27 11 6 `.' 3 16.3 7.8 2.0 10.9 11.6 17.2 16.2 16.2 17.6 10.3 (AR 1911 13 2 11 3q 23 10 3 10 3 15.9 7.8 4.1 10.0 11.0 14.6 14.7 8.1 19.6 10.3 OTHr.R 590 3 1 2 3 3 14 8 2 3 3 1 4.9 1.8 2.0 1.8 12.0 23.1 4.0 5.1 2.9 8.1 5.9 3.4 90V*T KNOW r,391 149 46 94 8 20 10 10 301 122 57 27 3R 25 78.2 89.2 93.9 85.5 100.0 80.0 83.3 76.9 85.3 77.7 83.H 73.0 74.5 86.2 EB9ST6C0
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--'----- --- ~ CISAflETTF I'iRAND SuITCrrING STUDY -- JANUARY-DECEMBERe 1979 LORABO c0y'UCTEJ BY THE DATA GROUP INC. ':JESTION 150. WHAT LOW TAR BRANO$ OF CIGARETTES CAN YOU THINK OF ? PALL MALL - = PALL MALL - - - - LIGHTS - PALL - - PARLIAMENT - - PILIP KIN 100/ M RIS 100 KING MALL G R TOTAL TOTAL KING 1U0 M TOTAL KING BOX 100 STRT, TOTAL KING 80K 100-M /INTL TOT-LL 12007 167 49 110 8 25 12 13 353 157 68 37 51 29 100.0 100.0 1C0.0 100.0 100.0 100.0 100.U 100.0 100.0 100.0 100.0 100.0 100.0 100.0 •+E 4SOV ; 258 3 2 1 2 2 5 6 2 2 rf7GES LICHTS 2.1 1.9 4.1 .9 R.0 15.4 1.4 3.8 2.9 5.4 5.9 CAMEL LI6HTS 443 3 1 2 1 1 7 3 2 1 f 1 4.0 1.8 2.0 1.8 4.0 8.3 2.0 1.9 2.9 2.7 3.4 CARLTO".i 226A 15 4 9 2 7 5 2 27 35 13 11 10 1 1,1.9 9.0 a.2 8.2 25.0 28.0 41.7 15.4 7.6 22.3 19.1 29.7 19.6 3.4 JECA')E 205 1 1 1 1.7 .6 2.0 .3 00RAL -)19 7 3 3 1 11 7 4 2 1 1 7.7 4.2 6.1 2.7 12.5 3.1 4.5 5.9 5.4 2.0 3.4 FA:T 50 1 1 1 ,4 .6 1.5 3.4 GOLDCN 48 LIGITS .4 ICE9EHG 52 .4 KENT 853 10 2 9 1 1 37 10 4 2 5 5 7.2 6.0 4.1 8,2 4.0 7.7 10.5 5.4 5.9 5.4 9.t1 17.2 iENT III 323 1 1 2 8 1 2 5 ?.7 .6 .q .6 5.1 1.5 5.4 9.9 rEENT GOLDEN 656 6 3 3 7 4 3 1 LIGHTS 5.5 3.6 6.1 2.7 2.0 2.5 4,4 2.7 of00L '1IL('S 250 5 2 2.1 1.4 6.9 VB9SI6E0 TABLE 29
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9. ~ -_ ---~ ------~- x}--= -- -------------- n ."-Iu4F.ETTE dRAN6 S~iITCHING STUDY -- JANUARY-DECEMBER. 1979 - LaRILLARD C9v]UCTED BY THE DATA GROUP IN:. 4J€STION 15D. WHAT LD6' TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? TABLE 29 PALL MAL_L_ - PALL NALL_ - - - - LIGHTS - - PALL - - PARLIAMENT - N - PILTP M 100 K I N G M4LL G KI 1001 RRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL KING BOX 100-Ft /INTL <00L SUPER 392 2 1 1 1 1 8 1 LI3 H T S 3.3 1.2 .9 12.5 4.0 7.7 2.3 3.4 L 1 `1 FL:VOR 94 1 1 1 2 ' IsHT-S .5 .3 .6 1.5 6:9 LUCKY TEtiSf 48 1 2 1 1 10C*:: .4 .3 1.3 1.5 2.0 71ARL30RD 1452 5 1 4 1 1 17 12 5 5 2 1 LI5HTS 12.1 3.0 2.0 3.6 4.0 8.3 4.P, 7.E 7.4 13.5 3.0 3.4 "4RVELS 25 1 .2 .3 MERIT 2329 25 9 14 3 2 1 1 32 2? 10 3 10 19.4 15.0 18.4 12.7 37.5 8.0 8.3 7.7 9.1 14.0 14.7 8.1 19.6 MOPE 392 9 2 7 B 7 1 4 3 3.3 ~.4 4.1 6.4 2.3 4.5 1.5 10.9 5.9 MULTIFILTER 14 1 1 .1 .6 2.7 P1E.008T 107 1 1 2 LIG-ITS .9 .5 2.0 .6 :_0 U_ 1007 6 3 3 1 1 6 17 7 4 6 9.4 3.6 6.1 2.7 4.0 8.3 1.7 10.8- 10.3 10.8 11 .8 OLD GOLD 48 1 1 3 1 1 LIGiT`:, .4 .6 .9 .3 .6 1.5 PALL 4ALL 131 3 1 2 4 3 1 15 1 1 ExTRe MIL7 1.1 1.9 2.0 1.8 16.9 25.0 7.7 4.5 .6 2.0 PARLIAMENT 163 1 1 6 11 4 4 i 1.4 .6 2.0 1.7 7.0 5.9 10.8 5.9 SB9qL6cU
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----^ -- ,~ rIGARETTE BRAVC SJITCdING STUDY -- JAUUARY-DECEMEER, 1979 LORILLP•R`) CONJUCTED BY THE DATA GROUP IYC. ~UESTION 150. WHAT LOW TAR ORANDS OF CIGARETTES CAN YOU THINK OF ? TAbLE 29 PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - DALIP ` 100 'EING MALL KING 100/ 7RRIS TOTAL TOTAL KING 100 M TOTAL KING BOX 100 STRT TOTAL K1UG BOX 100-M /i,NTL PARLIAMENT 31 2 3 1 1 1 ULTRA LIi,HTS .3 .6 1.9 1.5 2.7 2.0 rtALFIC,1 92 EXTR:. MILDf LIGHTS .9 -~ EAL 361 2 2 2 5 1 2 2 3.0 1.2 1.8 .6 3.2 1.5 5.4 3.9 ~aLE'" LIGHTS 967 3 1 2 2 1 1 11 4 2 1 1 8.1 1.9 2.0 1.8 8.0 8.3 7.7 3.1 2.5 2.9 2.7 2.0 SA't0 4_ 1 1 1 1 .3 .6 .9 .6 1.5 TAREYTOid 291 2 1 1 1 1 8 2 1 1 LI2HTc 2.4 1.2 2.0 .9 4.0 8.3 2.3 1.3 1.5 2.0 TAREYT01 LOu 5^ 1 TaR MEYTHOL .4 1.5 TF.MPD 10 .1 TRU= 2127 24 9 15 1 1 45 36 15 9 12 5 17.7 14.4 18.4 13.6 4.0 7.7 12.7 22. 9 22.1 24.3 23.5 17.2 JANGUAPD 48 1 .4 .3 VANTA,;t 2157 20 3 17 2 2 39 20 9 7 4 3 1N.0 12.0 6.1 15.5 8.0 16.7 10.9 12.7 13.2 18.9 7.8 10.3 VFLLO 1C~ .1 vI:EpOY 175 1 1 6 EXTRA M1L[iS 1.5 4.0 8.3 1.7 - 989SIGcO
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CISAkETTE BRAVD SWITC-IING STUDY -- JANUARY-DECEMt3ERe 1979 LORILLAPC) OORiuCTEJ BY THE DATA GROUP INC. )UESTION 15G. 6'HAT LOW TAR SRANDS OF CIGARETTES CAN YOU THINK OF ? TABLE 29 PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - PHL3P G MA KING 100/ MpRIS 100 KIN LL . TOTAL TOTAL KING 100 M TOTAL KING BOX 100 ST4T TOTAL KING BOX 100-M IINTL .dI V'-TON 1316 6 2 4 3 2 1 9 10 5 3 2 2 LIG-ITS 11.0 3.6 4.1 3.6 12.0 16.7 7.7 2.5 6.4 7.4 B.1 3.° 6.9 JT1ER 1463 16 3 11 2 4 1 3 34 13 7 4 2 3 12.2 9.6 6.1 10.0 25.0 16.0 8.3 23.1 9.6 8.3 10.3 10.8 3.9 10.3 TOTAL L04 TAR 6239 33 11 22 11 6 5 110 59 25 20 15 11 52.0 19.8 22.4 20.0 44.0 50.0 38.5 31.2 37.6 36.8 54.1 29.4 37.9 T9TAL VERY 1490 66 20 41 5 10 7 3 126 64 30 15 18 9 LOL' T4k 62.4 39.5 40.8 37.3 62.5 40.0 59.3 23.1 '.5_7 40.B 44.1 40.5 35.3 27.6 TOTAL ULTRA 6C59 46 17 27 2 9 6 3 84 101 38 27 .'.6 6 LOW TAk 50.5 27.5 34.7 24.5 25.0 36.0 50.0 23.1 23.8 64.3 55.9 73.0 70.E 20.7 ^.)N'T t"10W 3140 67 18 46 4 9 3 6 175 40 19 10 11 16 25.2 40.1 36.7 41.9 50.0 36.0 25.0 46.2 49.6 25:5 27.9 27.0 21.6 55.2 4Q9gyvEO
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,'ISAr=TTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 L0 RI: - F:` i;1VDUCTEU BY THE DATA GROUP 1NC. TALLE 40 :.1G INCLUDING YOURSELF. H0~' MANY ADULTS 18 YEARS DR OLDER ARE CURRENTLY LIVING IN YOUR HOUSEHOLD ? T-i1S WCULD INCLUDE k3UTH SMOKERS i:ND 'JON-SMOKERS. ('JUT 4SKED I% JANUAPY A?;D FF9RUARY OR MARCH 1979 OVER ;1UOTA) PALL MALL - - PALL MALL - - - - LIGHTS - - PALL - - PARLIAMENT - - PHLIP G I MAL KING 100/ MRRIS 100 K N L TOTAL TOTAL KIyG 100 4 TOTAL KING BOX 100 STRT TDTAL KI'VG BOX 100-M /INTL Tn T:+L 1i:005 141 43 92 6 22 11 12 305 130 51 30 40 24 100.0 100.0 100.0 100.0 100.0 100.D 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1D0.0 1 1292 19 6 12 1 2 1 1 40 20 8 4 8 5 12.9 13.5 14.D 13.0 15.7 9.1 9.1 8.3 13.1 13.4 13.1 13.3 20.0 20.8 2_ 6350 81 26 51 4 15 7 9 1P8 71 37 12 22 15 60.5 57.4 60.6 55.4 66.7 68.2 63.6 66.7 61.6 54.6 60.7 40.0 55.0 52.5 3 11,60 29 7 20 1 2 1 1 48 21 9 8 3 2 1!,.6 19.9 16.3 21.7 16.7 9.1 9.1 8.3 15.7 16.2 14.9 26.7 7.5 8.3 4 692 9 3 6 1 4 2 2 22 13 4 5 4 2 6.9 6.4 7.0 6.5 16.7 18.2 18.2 16.7 7.2 10.0 6.6 16.7 10.C 8.3 224 1 1 3 4 1 3 2.2 .7 1.1 1.0 3.1 1.6 7.5 5 72 2 2 2 1 1 .7 1.4 2.2 .7 .8 1.6 7 2~ .2 P 12 .1 5 1 R .3 10 Ot MOFE 13 .1 REFUSED 65 1 1 2 1 1 .6 .7 1.1 .7 .8 1.6 (. = PERCENT LESS THAt: .05) gR9SI6EU
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CIsARETTL ORAND SWITCHING STUDY -- ,JANUARY-.DECEMBER• 1979 L0 4IL_AR D "-0V:IUCTED HY THE DATA GROUP INC. . 1N9 AVE YJU EMPLOYED OUTSIDE THE HOME OR V0T Y :. 1PC AzE YOU EMPLOYED FULL TIME OR PAFT TIME ? --^-~- ------ _,~-- TAiiLE 41 PALL MALL_ - PALL MALL LIGHTS - PALL - - PARLIAMENT - - PHLIP G MA KING 100/ MRRIS lOD _ KIN LL TOTAL TOTAL KING 100 M TOTA L KING BOX 100 STRT TOTAL KING BOX 100-M /I';ITL TQT2L 1z0C7 167 49 110 8 2 5 12 13 353 157 68 37 51 29 10o.0 100.0 100.0 100.0 100.0 100. 0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 cN~_OYLU 31039 93 36 57 5 1 5 9 6 237 91 3B 27 26 13 t~ET) 67.0 58.7 73.5 51.8 62.5 60. 0 75.0 46.2 67.1 53.0 55.9 7i.0 51.0 44.8 FULL T1P1E 7211 h4 32 48 4 1 3 9 4 221 79 32 25 22 13 60.1 50.3 65.3 43.6 50.0 52. 0 75.U 30.8 62.6 50.3 47.1 67.6 43.1 44.E 'ART TIME 915 14 4 3 1 2 2 13 12 6 2 4 6.8 t3..4 9.2 8.2 12.5 8. 0 15.4 3.7 7.6 8.3 5.4 7.8 REFUSED 13 .1 .fi 110T EMPLOYED 3i342 68 13 51 4 1 0 3 7 110 65 30 10 26 14 32.0 40.7 26.5 46.4 50.0 40. 0 25.0 53.8 31.2 41.4 44.1 27.0 51.0 48.3 PE=USED GUESTION 126 2 2 6 1 1 1 1.0 1.2 1.8 1.7 .6 1.5 3.4 6B9S16cU
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~IGwicFTTE BRA'JU ~JIT':HING STU7Y -- JANUARY-DECEMBER. 1979 -- L6R IlLR'R a =0.1JLCTED GY THE DATA GROUP IYC. i. 1tE' AFE'YOU E4PLOYEU OUTSIDE THE HOME OR NOT ? ;. 1tC AnE YOU EMPLOYED FULL TIME OR PART TIME ? * =E`!:•LE RESPONDENTS ONLY L PALL MALL - - FALL MALL - - - - LIGHTS . - PALL - - PARLIAMENT - - PHLIP 100 KI'uG MALL KING 100/ M4RIS TQTAL TOTAL KING 100 M TOTAL KIYG BOX 100 STRT TOTAL KING BOX 100-'1 /INTL TO TA L ';94 100 22 71 7 13 4 9 116 99 39 21 40 11 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1D0.o 100.0 EHPLOYED h79 50 14 33 4 6 3 4 47 42 11 11 20 4 (vET) 50.5 50.0 E3.6 46.5 57.1 46.2 75.0 44.4 40.5 42.4 28.2 52.4 50.0 36.4 FULL TIr'E_ :2 277 39 12 24 3 4 3 2 36 34 9 10 16 4 40.0 39.0 54.5 33.8 42.9 30.9 75.0 22.2 31.0 34*3 23.1 47.6 40.0 36.4 PART TIME j96 12 2 9 1 2 2 9 7 3 1 4 10.5 12.0 9.1 12.7 14.3 15.4 22.2 7.8 7.1 7.7 4.8 10.0 FE=J`ED 6 2 .1 1.7 '!DT CMPLOYES ?767 48 8 34 4 7 2 5 67 56 27 10 20 7 4H.6 4b.0 35.4 50.7 57.1 53.8 50.0 55.6 57.9 56.6 69.2 47.6 50.0 63.6 REFUs.ED r,UESTION 53 2 2 3 1 1 .9 2.0 2.8 2.6 1.0 2.6 TABLE 42 069SI6E0
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CIGARETTE BRAND SWITCHING STUDY INDEX TABLE # INDEX TABLE # SEX OF RESPONDENT . 2 IMPORTANCE OF TASTE VS. LOW TAR & NICOTINE IF FORCED TO CHANGE BRANDS . . . . . , . . . . . . 16 NUMBER OF CIGARETTES SMOKED IN AN AVERAGE DAY . 3 KNOWLEDGE OF TAR & NICOTINE LEVELS IN CURRENT LENGTH TIME SMOKED CURRENT BRAND ..,. ..,. 4 BRAND . . . ., . . . . . . . . . . . 17 - L I KES QF CURRENT BRAND . . . . . . . , , , . . 5 FE€LINGS ABOUT LEVELS OF TAR & NICOTINE IN CURRENT BRAND . . . 18 IMPROVEMENTS DESIRED/NOT DESIRED IN CURRENT BRAND • . 6 120MM BRANDS PURCHASED IN PAST THREE MONTHS .,. 19 IMPROVEMENTS DESIRED IN CURRENT BRAND .... .. 7 AGE OF RESPONDENT .. . . . . . . . . . . . . . . . 20 HOW CURRENT BRAND PURCHASED . . . . . . . . . . 8 EDUCATION LEVEL OF RESPONDENT . . . -. 21 WHERE CURRENT BRAND PURCHASED . . . . . , , . . 9 MARITAL STATUS OF RESPONDENT . 22 CURRENT BRAND PURCHASED OVER THE COUNTER/ TOTAL FAMILY YEARLY INCOME . . . . . . . . . . . 23 VENDING MACHINE . 10 ETHNIC BACKGROUND OF RESPONDENT . . . 24 ADDITIONAL BRANDS PURCHASED IN PAST FOUR WEEKS • . • • • - . . . . . . . . . . . 11 CENSUS REG I ONS . . . . . . . . . . . . . . . . . 25 BRANDS OF FREE SAMPLES SMOKED IN PAST TWO SMSA POPULAT I ON . . . . . . . . . . . . . . . . . 26 MONTHS . . . . . 12 NIELSEN COUNTIES . . . . . .. 27 BRANDS PURCHASED WITH A COUPON IN PAST TWO MONTHS . . . . . . . . . . . . . . . . . 13 COMPONENTS OF CIGARETTE SMOKE . . . . . . . . . . 28 WHAT SMOKER WOULD DO IF STORE OUT OF CURRENT UNAIDED LOW TAR BRAND Aln'ARENESS . ... 29 BRAND . . 14 NUMBER I N HOUSEHOLD . . . . . . . . . . . . . . . 40 BRAND TO BUY IF STORE OUT OF CURRENT BRAND 15 .. Z~'i9SlGco EMPLOYMENT OF RESPONDENT-- TOTAL FEMALES .. . . 41-42
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BANNER POINT DEFINITIONS LISTED BELOW ARE THE ABBREVIATIONS USED TO INDICATE THE VARIOUS THIS SECTI0IV: _ __ _ KING SIZE, FILTER, NON-MENTHOL, SOFT PACK KING SIZE, FILTER, MENTHOL, SOFT PACK 100MM, FILTER, NON-MENTHOL, SOFT PACK 100MM, FILTER, MENTHOL, SOFT PACK 120MM, FILTER, NON-MENTHOL, SOFT PACK 120MM, FI LTEFt, MENTHOL, SOFT PACK 70 = 70MM, FILTER, NON-MENTHOL, SOFT PACK STRT, ST = STRAIGHT OR UNFILTERED PACKINGS WHICH APPEAR IN THE BANNERS OF
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r~N , INDEX L=v CIGARETTE BRAND SWITCHING STUDY ! TABLE # INDEX TABLE # EMPLOYMENT OF FEMALE RESPONDENT . .. .. .. .. . , . .. 42 LOW TAR BRANDS TO PURCHASE IN FUTURE. . . . . , . 45 LOW TAR BRANDS PURCHASED LAST SIX MQNTHS. .... 43 LIKELIHOOD TO PURCHASE LOW TAR BRANDS IN FUTURE . 46 LOW TAR BRANDS PURCHASED BEFORE SIX MONTHS AGO. . 44
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CIGARETTE BRAND SWITCHING STUDY --. JANUARY-DECEMBER. 1979 L04iLLARD CONDUCTED BY THE DATA GROUP INC. TAPLE 2 ~. = SEX OF RESPONDENT i - RALEIGH - RALEIGH - LIGHTS - RALGH - - REAL - - KING - - - SALEM - - KING K I N G - 100 - - SALFM LIGHTS KINS - _ 100 TOTAL TOTAL KIVG 100 - TOTAL KING - 100 STRT TOTAL KING 9 TOTAL M 30MlM M TOTAL V. y T0T4L 12007 144 95 49 48 30 18 21 58 42 16 '536 301 31 204 503 272 231 100.0 100.0 100.0 100.0 100.0 100.0 100.C 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ;1ALr 6309 72 57 16 26 19 7 9 32 21 11 259 168 15 75 196 143 53 _ -- b2.5 50.0 60.0 32.7 54.2 63.3 38.9 42.9 55.2 50.0 68.8 48.3 55.8 48.4 36.8 39.0 52.6 22.9 FEMALE r,698 72 38 33 22 11 12 12 26 20 6 277 133 16 129 307 129 178 97.5 50.0 40.0 67.3 45.8 36.7 66.7 57.1 44.8 47.6 37.5 51.7 44.2 51.6 63.2 61.0 47.4 77.1
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CIGAdETTE BRAND Sw ITCHING STUDY -- JANUARY-DECEMBERr 1979 L3RILLAkD CaNDUCTED BY THE DATA GROUP INC. G. F AbQUT H31: MANY CIGARETTES DO YOU SMOKE IN AN AVERAGE DAY ? TAt+LE 3 - RALEIGH - RALEIGH - - IGHTS - - RA GH - - REAL - - - - KING - SALEM - - KING KING - 100 - - SALEM LIGHTS KING - - 100 L L TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING 4 TOTAL ' M BOXlM M TOTAL M M TOTAL_ 12007 144 95 49 48 30 1p 21 58 42 16 536 301 31 204 503 272 231_ i00.0 100.0 100.0 100.0 100.0 100. 0 100.0 100.0 100.0 100.0 100.0 100.0 i00.0 100.0 100.0 100.9 100.0 100.0 10-1Q 3612 31 24 8 8 6 3 5 17 12 5 186 113 9 64 196 104 92 30.1 21.5 25.3 16.3 16.7 20.9 16.7 23.8 29.3 28.6 31.3 34.7 37.5 29.0 31.4 39.7 3t?.2 39.4 20-2_9 4881 44 25 19 19 14 5 9 25 16 9 228 119 13 96 194 10g 88 40.7 30.6 26.3 38.8 39.6 46.7 27.8 42.9 43.1 38.1 56.3 42.5 39.5 41.9 47.1 38.6 39.0 38.1 30-39 1739 30 21 10 13 5 7 3 8 7 1 57 33 4 20 59 29 31 19.5 20.3 22.1 20.4 27.1 16.7 38.9 14.3 13.9 15.7 6.3 10.6 11.0 12.9 9.8 11.7 10.3 13.4 40 OR MOR€ 1776 39 26 13 8 5 3 4 8 7 1 65 35 `5 24 54 34 20 14.8 27.1 27.4 26.5 16.7 16.7 16.7 19.0 13.8 16.7 6.3 12.1 12.0 16.1 11.Fk 10.7 12.5 B.7 AEA4 27.1 31.7 31.5 31.9 30.2 28.6 31.4 28.A 26.9 28.0 24.1 25.6 25.3 27.4 2 5.P 25.0 25.3 24.'t
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_ __ -- _._i Y CIGA6ETTE ERAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 L02ILLARD CaY9UZTEE) BY THE DATA GRGUP IyC. ). 2 HOJ LCNG HAVE YOU SNOKE3 YOUR REGULAR BRAND ? TAE?LF 4 - RALEIGH - RALEIGI TS - G R GH REAL - - G KIN - - - SALEM - - KING KING - 100 _ - SALEM LIGATS KING - - 100 - LI H -. -. AL _ TOTAL TOTAL KING 100 TOTAL KI1JG 100 STRT TOTAL KING M TOTAL M BOXlM M TOTAL' " M TOTAL 11869 144 95 49 48 30 18 21 58 42 16 536 301 31 204 503 272 231 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 .0 100.0 3 4OVTHS 402 3 2 1 2 1 11 3 e OR LESS 3.4 2.1 2.1 2.0 .6 .7 2.2 1.1 3.5 JVE4 3 MOS. 405 5 4 1 11 5 1 4 24 13 12 TO 6 MOS. 3.4 8.6 9.5 6.3 2.1 1:7 3.2 2.0 4.8 4.B 5.2 OVER 6 '+OS. 769 1 1 6 4 2 1 11 9 2 22 9 13 46 29 17 TO 12 NOS. 6.5 .7 1.1 12.5 13.3 11.1 4.9 19.0 21.4 12.5 4.1 3.0 6.4 9.1 10.7 7.4 04E? 1 YEAR 1670 3 5 2 11 6 5 27 19 8 37 22 2 13 145 75 71 TO 2 YEAkS 14.1 5.6 5.3 4.1 22.9 20.0 27.9 46.6 45.2 50.0 6.9 7.3 6.5 6.4 29.0 27.6 ?0.7 OVER 2 YEARS 1384 10 7 2 5 3 2 1 9 6 2 54 25 3 26 Fa2 47 35 TO 3 YEAFS 11.7 6.9 7.4 4.1 10.4 10.0 11.1 4.8 13.8 14.3 12.5 10.1 8.3 9.7 12.7 16.3 17.3 15.2 OVER 3 YFARS 910 10 5 5 6 4 2 1 4 2 2 39 20 ? 16 64 31 3' TO 4 YEAFS 7.7 6.9 5.3 10.2 12.5 13.3 11.1 4.8 6.9 4.8 12.5 7.3 6.6 9.7 7.8 12.7 11.4 14.3 OVER 4 YEARS 653 9 4 5 3 3 1 1 40 16 25 34 21 13 TO 5 YEAHS 7.2 6.3 4.2 10.2 6.3 10.0 1.7 2.4 7.5 5.3 12.3 6.9 7.7 5.6 OVER 5 YEARS_ 2152 33 19 14 7 5 2 2 1 1 125 71 6 48 57 32 26 TO 10 YE4RS 18.1 22.9 20.0 28.6 14.6 16.7 11.1 9.5 1.7 6.3 23.3 23.6 19.4 23.5 11.3 11.8 11.3 OVER 10 3279 71 50 21 10 5 5 16 1 1 203 130 15 58 39 22 17 YEARS 27.6 49.3 52.6 42.9 20.8 16.7 27.9 76.2 1.7 2.4 37.9 43.2 48.4 2P.4 7.3 e.1 7.4 EDV9T KNOW 46 3 2 1 .4 .6 .7 .5 lafi9STGcQ
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I CISa4ETTE BRAAD SWITCHING STUDY -- JANUARY-DECEMBER, 1979 LORILLARU COVDUCTED BY THE DATA GRGUP INC. G. 3 WHY DO YOU SMOKE YOUR ERA_Nf) MOST OFTEN; THAT IS: u-IAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRAND ? TABLE 5 - RALEIGH - RALEIGH -. -. LIGHTS - - RALGH - - REAL_ - ~ - - KING - SALEM - - KING STNG 100 - - SALEM LIGHTS KING 100 TOTAL TOTAL KING 100 TOTAL K1N3 100 STRT TOTAL KING M TOTAL M B3xtr1 M TOTAL I M TOTAL 11K69 144 95 49 48 30 18 21 58 42 16 536 301 31 204 503 272 231 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 .0 100.0 RROPUCT 7596 96 61 35 37 23 14 12 35 26 9 348 195 20 133 327 169 159 :.UALITIES (NET1 64.0 66.7 64.2 71.4 77.1 76.7 77 .8 57.1 60.3 61.9 56.~ 64.9 64.8 64.5 65.2 65.0 61.9 68.8 TASTE 7301 94 50 34 37 23 14 9 35 26 9 339 192 19 128 322 167 155 (SUt'i,_T 1 61.5 65.3 63.2 69.4 77.1 76.7 77.8 42.9 60.3 61.9 55.3 63.2 63.9 61.3 62.7 64.9 61.4 67.1 MIL7fNOT 2188 15 9 6 15 11 4 7 6 1 96 63 5 28 151 76 75 STRONG 18.4 10.4 9.5 12.2 31.3 36.7 22.2 12.1 14.3 6.3 17.9 20.9 16.1 13.7 30.0 27.9 32.5 LI(E THE 1114 23 17 7 6 3 3 3 7 6 1 54 34 . 2 19 15 9 6 TASTE/FLAVOR 9.4 16.0 17.9 14.3 12.5 10.0 16.7 14.3 12.1 14.3 6.3 10.1 11.3 6.5 9.3 3.0 3.3 2.6 GOOD TASTE 536 6 5 1 3 3 1 4 3 1 18 9 1 8 10 6 4 lFLAV3R 4.5 4.2 5.3 2.0 6.3 16.7 4.8 6.9 7.1 5.3 3.4 3.0 3.2 3.9 2.9 2.2 1.7 SfiREalG/9O4E 5 54 15 9 6 r 5 4 1 9 4 1 4 4 1 3 TASTE 4.7 10.4 9.5 12.2 8.6 9.5 6.3 1.7 1.3 3.2 2.0 P. .4 1.3 RIGHT 357 8 4 5 3 3 1 1 16 10 1 5 14 7 7 STRF`d;T-H 3.0 5.6 4.2 10.2 6.3 10.0 1.7 2.4 3.0 3.3 3.2 2.5 2.8 ?.5 3.0 rTEFRESHING 90 13 6 7 5 1 4 TASTE/FLAVOR ..9 2.4 2:0 3.4 1.0 .4 1.7 YO 194 2 2 1 1 12 4 1 7 10 5 6 AFTERTASTE 1.6 1.4 4.1 2.1 3.3 2.2 1.3 3.2 3.4 2.0 1.B 2.6 :4;J 'rITTFR 59 2 2 1 4 3 1 1 1 TASTIVG .5 1.4 2.1 4.8 .7 1.0 .5 .2 .4 SATISFYINu 511 7 5 3 6 3 3 1 5 2 3 15 1 0 5 8 5 4 TAST'- 4.3 4.9 5.3 6.1 12.5 10.0 16.7 4.R 8.6 4.8 19.8 2.8 3.3 2.5 1.6 1.9 1.7 y0T HARSN 1644 16 9 7 9 7 2 2 5 4 1 91 38 7 36 104 55 50 TASTING 13.9 11.1 9.5 14.3 18.P. 23.3 11.1 9.5 - 8.6 9.5 6.3 15.1 12.6 22.6 17.6 20.7 20•2 21.6 969S16cQ
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CIGAFETTE EIRAND SJITCHING STUDY -- JANUARY-DEEEMPER9 1979 L03ILLAa@ C0'tDUCTEO BY THE DATA GROUP IYC. TABLE 5 ,r. 3 WHY ['0 YOU SMOKE YOUR BRAND MOST OFTEN; THAT_ IS. '.IHaT IN P4,RTICULAR 00 YOU LIKE ABOUT YOUR REGULAR BRAND ? - RALEIGH - RALEIGH - REAL - - - - - SALEM - - r - - SALEM LIGHTS - - - - LIGHTS - - RALGH KING KING KING 100 KING 100 _ TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING N TOTAL M BOX/M M TOTAL M M CDDLER/ 443 4 1 3 49 27 2 21 33 21 12 'J D T !- 0 T 3.8 2.B 1.1 6.1 9.1 9.0 6.5 10.3 6.6 7.7 5.2 SMOOTH 198 1 1 1 2 6 3 3 9 2 6 TI•ST1NG 1.7 .7 1.1 2.2 2.0 9.7 1.5 1.5 .7; 2.6 M;IRE TOHCCCO 331 6 6 1 1 2 5 3 2 1 1 3 2 1 TASTE/FLAVOR 2.N 4.2 6.3 2.1 3.3 9.5 8.6 7.1 12.5 .4 .5 .6 .7 .4 JTNFR TASTE 21 1 1 1 MEYTIOA!S .2 .4 .3 .5 .2 .4 FILTErt 467 8 6 2 1 1 4 9 6 3 5 3 3 (SU?VE-Tl 3.9 5.6 6.3 4.1 2.1 3.3 19.0 1.7 2.0 1.5 1.J 1.1 1.3 JfUTED 329 9 6 2 1 1 9 6 3 5 3 3 FIL TER CIGAFETTE 2.8 5.6 6.3 4.1 2.1 3.3 1.7 2.0 1.5 1.0 1.1 1.3 J I S L I K E 129 4 FILTLk F.IGA:ETTE 1.1 19.0 JTr1ER FILTER 9 4EVTIDNS .1 LENGTH/SIZE 370 2 2 20 3 : 16 13 1 12 (SJb^.ET) 3.1 1.4 4.1 3.7 1.0 i.2 7.R 2.6 .4 5.2 L04GER/ 269 2 2 16 1 15 10 10 SNJKES L01'SF P 2.3 1.4 4.1 3.0 .3 7.4 2.0 4.3 THIN/SLENDER 56 .5 SHQRTERI 27 3 1 1 1 S'1]KF LESS .2 .6 .3 3.2 .5 6699TGE0
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CISAHETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 L"JRILL;,Ri'• CDVL~,CTED HY THE DATA GROUP INC. ]. 3 WHY DO YOU SMOKE YOUR BRAND MOST OFTEN+ THAT IS9 AHAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR 6RA9D ? TAELE 5 - RALEIGH - RALEIGH - REAL - - ~ ~ SALEM - - - - - SALEM LIGriTS - _ - LIGHTS RALGd KING KING KING 100 KING IQo TOTAL TOTAL KING 100 - TOTAL KING - -. 100 STRT TOTAL KING M TOTAL M ROi(fM M TOTAL "• m LI<E THE 31 1 3 1 3 ~lIZF .3 .2 .3 .6 .4 1.3 LOW TAR Z :'421 7 5 2 14 10 4 1 42 33 9 B 2 3 .'. 123 73 51 'JICOTINE 20.4 4.9 5.3 4.1 29.2 33.3 22.2 4.8 72.4 78.6 56.3 1.5 .7 9.7 1.5 24.5 25..3 22.1 '1EtiTH3L 520 2 2 90 52 9 33 71 42 25 4.4 3.4 12.5 16.8 17.3 16.1 16.2 14.1 15.4 12.5 VON-MFNT~!0L 80 3 3 2 2 .7 2.1 3.2 3.4 4.8 EASY TO DRAW 66 1 1 1 1 1 2 1 1 /aACKED LyJS E .6 4 .8 1.7 2.4 .2 .3 .4 .4 .4 PAC<ED TIGHT 32 1 1 1 1 fHA4D DRAw .3 .7 1.1 2.1 3.3 .4 .7 BURNS 109 1 1 3 1 2 SLOw/EYFN .9 .7 2•0 .6 3.2 1.0 ~iURUS FAST 16 .1 PACKAGE 110 3 1 2 2 . 2 cSUE?nETl .9 .6 .3 6.5 .4 .7 LI<E THE PACKAGE 21 COLOR OF 20 1 1 2 2 PACKAGE .2 .2 .3 .4 .7 COMES IN BOX 78 2 /DOE'5VT CRUSH .7 .4 6.5 !IISCELL. 478 47 34 13 $ 4 4 6 23 13 10 6 5 (NET) oo, fsLC.{:O 4.0 32.6 35.8 26.5 16.7 13.3 22.2 28.6 4.3 4.3 4.9 1:2 1.4 .
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-- ~ ~~ ----~' - CTGARETTE E>&AND SWITCHING STUDY -- JANUARY-DECEMl3ER* 1979 LOZILLAkJ CGWSUCTED BY THE DATA GRCUP INC. -- - - - - - - - - - - - TAE'LE 5 ;. 3WdY DO YOU SMOKE YOUR BRAND MOST OFTENi THAT IS. WHAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRAND ? - RALEISH -. RALEIGH - REAL - - - - SALEM - - - - - SALEM LIGHTS - - LIGHTS RALGH KING KING SIMG 100 KING 100 TOTAL TOTAL KING 100 TOTAL KING - -. 100 STRT TOTAL KING M T-OT-4L M BOXfM M TOTAL M M I LIKE THEM 213 3 1 2 3 10 4 7 4 3 1 1.9 2.1 1.1 4.1 14.3 1.9 1.3 3.4 .!1 1.1 .4 :_'NJ~Y I T 170 5 3 2 13 9 4 1 MDiE7GET SATISPFCTIO"d 1.4 3.5 3.2 4.1 2.4 3.0 2.0 .2 CC,)PON OA 89 39 30 9 8 4 4 3 PACKAGE .7 27.1 31.6 18.4 16.7 13.3 22.2 14.3 U"cCAUSE 0c MAyUFACTURER 'JA ME 3 r ALL OTHER 1973 19 12 8 5 2 3 5 1 1 91 53 6 31 64 35 29 4ENTIONS 16.6 13.2 12.6 16.3 10.4 6.7 16.7 23.8 1.7 2.4 17.0 17.6 19.4 15.2 12.7 13.2 12.6 "!EfNIO 1969 19 12 ti 5 2 3 5 1 1 91 53 6 31 63 35 29 PARTICULAR REA~ON 16.6 13.2 12.6 1G.3 10.4 6.7 16.7 23.8 1.7 2.4 17.0 17.6 19.4 15.2 12.5 12.) 12.E. (. c PERCENT LESS THAN .C5) I 0~'T6C0
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CISA%?ETTE BRAVD SWITCHING STUDY -- JANUARY-DECEMEERs 1979 LDkILLwRG CO'4JllCTED F?Y THE DATA GROUP INC,r ). 4 IS THERE ANYTHING A30UT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? TAPLE -. RALEIGH - RALEIG H - - REAL - - - - - SALEM - - - - = SALEM LIGHTS - - - - LIGHT S - - RALGH KIYG KIV"o SING 100 KINS 100 TOTAL TOTAL KING 100 TOTAL KIN G 100 STRT TOTAL KING M TOTAL M BOXfM td TOTAL y M TOTAL 11869 144 95 49 48 3 0 18 21 58 42 .16 536 301 31 204 503 272 231 100.0 100.0 100.0 100.0 100.0 100. 0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.3 14P30VEME VTS_ 2181 16 11 5 7 5 2 4 15 12 3 63 38 2 22 95 52 44 _ 9ESIRED 19.4 11.1 11.6 10.2 14.6 16. 7 11.1 19.0 25.9 28.6 18.8 11.8 12.6 6.5 10.8 19.1 1`.'.1 19.0 NOT DESIRE 9689 123 84 44 41 2 5 16 18 43 29 13 473 263 2° 192 407 ~20 187 I'1PROVEMENTS o1.6 88.9 65.4 89.9 85.4 83. 3 P.8.9 85.7 74.1 69.0 81.3 F.R.2 87.4 93.5 89.2 80.9 80 .9 P.1.0 Z0LqTGc4
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A ---.--_-- _---% ~ _- ~ 1? C04~vA6E0 .6 - TAqLE 7 S4LFM RA - - L LEIGH IGHTS - - RALGH - - REAL - - KING - SALE"1 - - KING KING - - - 100 - - LIGHTS KING - - 100 TOTAL KING 100 STRT TOTAL KING y TOTAL `T RDXlM 4 TOTAL "i N 7 5 2 4 15 12 3 63 38 2 22 96 52 44 100.0 100.D 1G0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1 1 6 1 5 6.7 B.3 6.3 1.9 11.4 1 1 1.6 2.6 1 1 8 5 1 2 5 4 2 14.3 20.0 12.7 13.2 50.0 9.1 6.3 7.7 4.s 2 ? 2 2 13.3 16.7 2.1 4.t 1 1 1 1 1 25.0 6.7 8.3 1.6 4.5 1 1 1.6 2.6 1 1 1.6 4.5 5 4 1 B 6 2 26 17 1 A 60 33 27 71.4 80.0 0 50 53.3 90 .0 65.7 41.3 44.7 50.0 36.4 62.5 6j.5 61.4 . - 1 1 5 2 3 5 4 1 6.7 8.3 7.9 5.3 13.6 5.2 7.7 2.3 1 1 1 6 2 4 25.0 1.6 2.6 6.3 3.8 9.1 CIGA6FTTE BRAND S6IITCHING STUDY -- JA4UARY-.DECEMBER. 1979 L03ILLARP COVUUCTtO 8Y THE DATA GROUP INC. . 5 uHaT IS THERE A9OUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? - RALEIGH - TOTAL TOTAL KING 100 TOTAL 2.181 16 11 5 100.0 100.0 100.0 100.0 MAKE 9ILrER 77 3.5 MAh' 28 1 1 ST30ti5ER 1.3 6.3 20.0 RE'IJVF. FI_TER .1 IMPROVE 128 1 1 FILTER 5.9 6.3 9.1 12 .6 56 2.5 120 1 1 5.5 6.3 9.1 PACK LOOSER H .4 IMPFSOVE 16 SNELL .7 3EDIJCE/ 1010 5 4 1 REMOvE T£c N 46.3 31.3 36.4 20.0
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CIGARFTTF tIRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 LORILLaf.i C3N9U:TED BY ThE DATA GROUP INC. 'j. :) 41C.T IS THERE ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? R:3UCE PRICE MR4E FRESHER ACD NI COTINE TO IMPROVE FLiVDi1 TNPROVE TASTE/FLAVOR t'RAND NOT_ READILY :,VaILAP.LE IM?R:)VE (+UALITY OF T89ACC0 3THE4 PiYSICAL I4?3DVEyFNTS .ALL JTHER MEN TIOhS TAGLE 7 - RALEIGH - RALEIGH - - LIGHTS - - - - REAL - - - - RALGH KING - SALEM - - KING KING - 100 - - SALEM LIGHTS KING - .. 100 TOTAL T OTAL KING 100 TOTAL KINfi 100 STRT TOTAL KING 9 TOTAL M 90XlM M TOTAL ' 1 M 212 1 1 1 1 2 1 1 15 8 7 10 7 3 9.7 6.3 20.0 14.3 50.0 50.0 6.7 B.3 23.9 21.1 31 .8 10.4 13.5 6.8 34 1.6 2 .1 53 1 1 2.4 6.3 9.1 52 3 1 2 2.4 3.1 1.9 4.;o 50 1 1 3 1 2 1 1 2.3 6.3 9.1 4.8 2.6 9.1 1.0 2.3 93 5 4 1 2 1 1 3 3 2 1 1 4.2 31.3 36.4 20.0 13.3 8.3 33.3 4.8 7.9 2.1 1.9 2.3 64 2 1 1 2 1 1 1 1 2.9 12.5 3.1 20.0 3.2 2.6 4.5 1.] 2.3 .1 VO4,SI6C0
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, _ _ _- ` a'S`-- - -- - - --1' - - -- -- - - - - CIGA?2ETTF BRAYD SWITCHING STUDY -- JANUARY-DECEMBER, 1979 LORILLAhC COtiRUCTER BY THE DATA GROUP INC. I . 6 THIUKI"JG OF YOUR REGULAR CIGARETTES. THE ONE YOU NOW SMOKE. ARE TriEY USUALLY BOUGHT ',Y TrE CARTONj BY T4f PAC<. OR EGJALLY BY THE CARTON AND PACK ? TAE:LE 8 - RALEIGH - RALEIGH - - LIGHTS -- RALGH - - REAL - - - - KING - SALEM - - KIYG 4IIG - 100 - °ALEM LIGHTS KING - - 100 TOTAL TOTAL KIN'5 100 TOTAL KING 100 STRT TOTAL KING M- TOTAL M BOxim m TOTAL " N TOT.tL 11P69 144 95 49 48 30 18 21 58 42 16 536 301 31 204 503 272 231 1C0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 .0 100.0 CARTO°i 6735 102 64 38 39 22 17 17 37 29 8 284 150 21 113 245 107 138 `&.7 70.8 67.4 77.6 81.3 73.3 94.4 81.0 63.8 69.0 50.0 53.0 49.8 67.7 55.4 4?.7 34.3 59.7 pArK 3288 16 14 3 2 2 1 16 10 6 181 114 5 62 177 115 62 27.7 11.1 14.7 6.1 4.2 6.7 4.3 27.6 23.8 37.5 33.8 37.9 16.1 30.4 35.2 42.3 26.8 LOUALLY 193A 26 17 9 7 6 1 3 5 3 2 71 37 5 29 81 50 11 1 15.5 1f'.1 17.9 18.4 14.6 20.0 5.6 14.3 8.6 7.1 12.5 13.2 12.3 16.1 14.2 16.1 1F.4 13.4 ROLLS Ow'J .1 SoLST6.EU
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-~ ------- __ - ~---- :~-~ _ __ ~ - ~- ------- ---------- --~1------_l CIGAPETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LOfiILLCrtU t0?iC:OCTED 6Y THE DATA GROUP INC. ]. 7 IN WHAT TYPE OF STORE+ SHOPPING OUTLET. OR OTHER LOCATION DO YOU USUALLY BUY THE i,RANG OF CIGARETTES YOU SMOKE MOST OFTEN ? TABLE 9 - RALEIGH - RALEIG LIGHT H S - - RAL6H - - REAL - - KING - - - SALEM - - KING <IP,G - 100 - - SALEM LIGr1TS KIkG - - 100 TOTAL TOTAL KING 100 - - TOTAL KIN G 100 STRT TOTAL KING M TOTAL M aDX/M M TOTAL 4 M TOTAL 11f:_69 144 95 49 48 3 0 18 21 58 42 16 536 301 31 204 503 272 231 100.0 1G0.0 100.0 100.0 100.0 1 00. 0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.C 100.0 100.0 100.0 100.0 °.014VENIENCE 854 6 4 2 4 3 1 2 7 4 3 34 21 2 11 30 2D 10 STOR E 7.2 4.2 4.2 4.1 8.3 10. 0 5.6 9.5 12.1 9.5 18.A 6.3 7.0 6.5 5.4 6.0 7.4 4.3 '-1 SCOJNT 591 10 5 5 6 5 1 2 3 1 2 26 12 1 14 17 10 6 STORE 5.0 6.9 5.3 10.2 12.5 16. 7 5.6 9.5 5.2 2.4 12.5 4.9 4.0 3.2 6.9 3.4 3.7 2.6 DRUGSTORE 1161 13 10 3 1 1 2 2 51 31 7 13 59 33 26 9.8 9.0 10.5 6.1 2.1 5.6 3.4 4.3 9.5 10.3 22.6 6.4 11.7 12.1 11.3 STATION GAS 991 11 7 4 4 3 1 2 1 1 66 46 1 19 44 27 18 _ 8.3 7.6 7.4 8.2 8.3 10. 0 5.6 3.4 2.4 6.3 12.3 15.3 3.2 9.3 8.7 9.9 7.R LARGE y862 64 36 28 16 1 0 6 14 33 25 8 201 100 11 99 198 93 105 SUDERMaRxET !+1.0 44.4 37.9 57.1 33.3 33. 3 33.3 66.7 56.9 59.5 50.0 37.5 33.2 35.5 43.6 39.4 34.2 45.5 LIQUOR STORE 298 1 2 2 10 6 1 3 11 . 6 5 2.5 4.8 3.4 4.E 1.9 2.0 3.2 1.5 2.2 2.2 2.2 Px/MILIT!'.RY 264 2 2 2 1 1 21 10 1 11 18 10 L• COy4ISSARY 3.1 1.4 2.1 4.2 3. 3 5.6 3.9 3.3 3.2 5.4 3.5 3.7 3.5 S4ALL 1 666 22 1 R 4 11 6 5 3 7 6 1 73 44 3 3G 73 44 29 GkOCERY STDRE 14.0 15.3 19.9 8.2 22.9 20. 0 27.8 14.3 12.1 14.3 6.3 14.6 14.6 9.7 14.7 14.5 14.2 12.6 :JEWS'APER/ 2,51 3 3 11 6 1 4 5 6 T03AC_`1 2.1 2.1 3.2 2.1 2.0 3.2 2.0 1.2 2.2 AT LOR.K 110 1 1 1 1 5 4 1 5 4 .9 .7 1.1 2.1 3. 3 .9 1.3 .5 1.0 1.5 .4 7ISTR19UTOR/ 68 1 1 1 1 5 3 2 3 3 WHOLESALER .6 .7 1.1 2.1 5.6 .9 1.0 1.0 .5 1.3 DEPT/VARIETY 138 5 3 2 1 1 3 3 7 3 4 STORE 1.2 3.5 3.2 4.1 2.1 5.6 .6 1.0 1.4 1.1 1.7 904vauQ
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-~ ---- ~-----~~~ -~-- -^- _i_ ---I CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 - LDRILLARD C3VJUCTED BY THE DATA GROUP INC. TABLL 9 3. 7 IN WHAT TYPE OF STQRE9 SHOPPING OUTLET• OR OTHER LOCATION 00 YOU USUALLY BUY THE 9RA+1D OF CIGARETTES YOU SMDKE MOST DFTEN ? - RALEIGH - RALEIGrI - - REAL - - - - - SALEN - - - - - SALEM LI;,iTS - - - - LIGHTS - - RALGI KING_ KING__ KING 100 K I N G 100 TOTAL TOTAL KING 100 TOTAL KIy3 100 STRT TOTAL 4ING M TOTAL M BOx/M "1 TOTAL M !". UAR/TAVERN 46 1 1 5 5 1 .4 .2 .3 1.0 1.8 .4 COFFEE SHOP/ 59 1 1 R 6 2 ~=STP,JRAr:T .5 .2 .3 1.6 2..?; .9 SO41 OTHER 127 3 2 1 5 3 1 1 7 4 T Y P F 1.1 2.1 2.1 2.0 .4 1.0 3.2 .5 1.4 1.1 1.7 NO kCGUL:,R 182 3 3 1 1 2 1 1 17 10 1 6 13 3 10 STGRE 2.4 2.1 3.2 2.1 3.3 3.4 2.4 6.3 3.2 3.3 3.2 2.9 2.6 1.1 4 . * (.aof.aqTpE.O
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L~..--~'`_----------------~.-.._~-- o CIGA3ETTE t3RANU SWITChING STUDY -- JANUARY-DECEMFiER. 1979 L0?ILLAkri Ci1NI.UCTED bY THE DATA G40JP INC. TAVLE 10 U. 7A IS THAT OVER THE COUNTER UR FROM A VENDING MACHINE ? - RALEIGH - RALEIGH LIGHTS A GH REAL - - K I N G - - - SALEM - - K I Y G <IN'G - 100 - SALEM LIGHTS KING -. - 100 - -. R L TOTAL TOTAL KIyG 100 TOTAL KINC) 100 STRT TOTAL KING M TOTAL M BOXlM M TOTAL !4 M TOTAL 11969 144 95 49 48 30 18 21 58 42 16 536 301 31 204 503 272 2 31 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100 .9 100.0 DVEi THC 11427 141 92 49 48 30 18 21 56 40 16 509 282 30 197 490 253 22i C7JNTER `:6.3 97.9 96.8 100.0 100.0 100.0 100.0 100.0 96.6 95.2 100.0 95.0 93.7 96..9 96.6 95.4 93.0 9A.7 YF140 1 NG 360 2 2 2 2 23 16 1 6 23 13 MACHINE 3.0 1.4 2.1 3.4 4.8 4.3 5.3 3.2 2.9 4.6 7.0 1.3 30TH EGUaLLY 47 .4 4yOLESALE4 30 1 1 4 3 1 'lD ERL= F, .3 .7 1.1 .7 1.0 .5 OTHF? MENTIONS . (* = rER:ENT LESS THAn; .05) eol,qtseo
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- - - - - - - - - _ - CISARETTE HRA,NU SWITCHING STUDY -- JANUARY-DECEMBERs 1979 LOkILLARtI CONDUCTED BY THE DATA GROUP INC. ,1. 3 IN ADDITION TO YOUR REGULAR BRAND, WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE, EITHER DY YOU OR SOMEONE ELSE RECEVTLY? TABLE 11 - RALEIGH - RALEIG H - REAL - - - - SALEM - - - e - SALEM LIGHTS - _ - -. LIGHT S - - RALGH KING_ KIVG EIkG 100 K I N 5 100 TOTAL TOTAL KING 100 TOTAL KIN G 100 STRT TOTAL KING M TOTAL M BOXG"1 M T9TAL I M TOTAL 11869 144 95 49 48 3 0 1R 21 5B 42 16 536 301 31 204 533 272 231 160.0 100.0 100.0 100.0 100.0 100. 0 100.0 100:0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ALPINE 1 MftIN G 4.8 ARCTC LIGHTS 23 1 1 'IE3THaLfKI".G .2 2.1 3. 3 3RCTC LI~HTS 19 3 3 4 4 HEATi+OLl100 .2 .6 1.0 .9 1.7 3 ELAIR 24 2 2 1 1 1 1 6 6 1 1 M/<ING .2 1.4 2.1 2.1 3. 3 1.7 2.4 1.1 2.0 .2 .4 =ELAIR 16 1 1 2 1 1 2 1 kl100HH .1 .7 2.0 .4 .3 .5 .4 .4 '+NSN & HEaGl 22 V4!!cIRG .2 .4 .7 UNS"1 R tiEUGS 91 1 1 1 'VMf100P"1 .8 .7 2.0 •.6 .7 .4 3NEN & HEC:GS 11 Ntl l100MMlEj 0X .1 iNEAi & iiELG" 8S 1 1 5 5 6 4 2 M11004M .7 .7 2.0 :9 2.5 1.2 1.5 .9 ~ANS^1 S HEOGS 5 ML100MM/L9Xc . fiVSN & r1EDGS 46 1 1 LITES/100/NM .4 2.1 3. 3 .2 .5 3YSN 1 HEDGS 42 2 2 4 3 LITES/100/M .4 .4 1.0 .R i.i . 0\IF.eqL-GcIJ
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CISARETTF BRANa SWITCHIN(; STUDY -- JANUARY-DECEMBER. 1979 LPRTLLAH() ;;O~iUUCTEJ bY THE DATA GROUP INC. TABLE 11 .I. 9 IN 4D0ITION TO YOUR REGULAR 9RAND, WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCdASED FOR YOUR USEe --- EITtiER .°,Y YOU OR SOMEOYE ELSE RECE4TLY? - RALEIGH - RALEIGH LIG iTS - - RALGH - . REAL - - KING TOTAL TOTAL KING 100 - -. - TOTAL KING 100 STRT TOTAL KiNG M z~NSN L HFDGS 2 NMIM,-FLTk/KG !+ =NSW & HE ;GS H/N-FLT?/KG CAy=L 9s 1 1 NMfFILTEp .8 .7 1.1 CA~'LL 4 NM/FILTERfBX * CA%tEL 73 'j4/N3 FILTEh .6 CAM=L LIGHTS 80 2 1 1 2 2 YON-MF'vTrOL .7 4.2 3.3 5.6 3.4 4.8 CAMEL LI(.HTS 16 1 1 100t'`i/N9, .1 1.7 2.4 ''aRLTJ1 5 t.M/7DMM + CA4LTON 27 1 1 N'i/<ItiG .2 1.7 2.4 OL4,S16CU - TOT - AL - SALEM - - - KIVG EING 100 M 80X/M M OTAL SALEM LIGHTS KING M - - 100 M 1 1 .2 . 4 1 I 1 .2 ..? .4 3 1 2 .6 .3 1.0 .2 1 1 .? .4 .c . 1 .2 .4 1 1 .2 .4 1 1 1 .2 .5 .2 .4 2 2 4 1 3 .4 1.0 .9 .4 1..3
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er~ --- - -- ~ CI3ARETTE BRAND SyITCrIING STUDY -- JANUARY-DECEMBER. 1979 LORILLaPD -aVi1CTED BY THE DATA GROUP INC. j. 9 IN ADDITION TO YOUR REGULAR BRAND! WHAT OTHER BRANDS OR TYPES HAVE BEEP1 PURCHASED FOR YOUR USE• FITHE3 BY YOU OR SOMFONE ELSE RECENTLY? TADLL 11 - RALEIGH - RALEIGH T - = REAL KING - - - SALEM - - KING KING - 100 - - SALE'f LIGHTS G I - - 100 TOTAL TOTAL KING 100 - . LIGH S TOTAL KING - - 100 RALGN STRT TOTAL KING M TOTAL H y9XfM M TOTAL N K '"• M CHEST-RFIELD 2 IdSI[l00MM * CHESTERF IELD 5 NM/N FLT4f70 * '-iEFTER.FIELD 12 2 NMtN FLTP.lKG .1 9..5 CIESTEREIELD_ 1 MlcLTRlKIVG * DECADE NM/KING 9c:AJ~ "1lK1\; .
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CIGARETTE BRAND SdITCHING STUDY -- JANUARY-DECEM(;ER9 1979 LORILLAkn C0%5UCTED BY THE JATA GROUP IVC. Q. 9 IN ADDITIOV TO YOUR REGULAR dRAVD. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASFR FOR YOUR USE. FITdER tiY YOU OR SOMFONE ELSE RECENTLY? TAiiLE 11 - RALEIGH - RALEIGH - - REAL - - - - - SALEM - - - - - SALEM LIGHTS - - -- LIGHTS - - RALGH KING K I V G KING 100 K I N 3 100 TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING M TOTAL M BDXfM M TOTAL !-a M EVE LIGHTS 3 °".EVThOLl190 ~ ICENF~G 1 I!f100'_1M + • Y,EVT fv"!/DOX H .1 KF.NT 45 1 1 'JMIwIyG .4 .2 .4 KENT 15 Nttf10061M .1 KENT 7 1 1 1 Ml100M4 .1 .2 .5 .2 G30N LICHTS 40 1 1 2 2 1 1 .'.4fKIUS .3 2.1 3.3 3.4 4.8 .2 .4 GOL^h LIGHTS 12 3 2 1 ME4ING .1 .6 .7 .4 GOLCR LIGHTS 32 1 1 NLIl100""IA .3 1.7 2.4 GOL°N LICMTS 13 1 1 1 1 2 1 1 4 (100M M .1 2.1 3.3 .2 .5 .4 .4 .4
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J a7 CIS3a=TTE BFAND SWITCHING STUDY -- JANUARY-DECEMBER9 1979 LORILLARD COV')JCT_D BY THE DATA GROUP INC. 0. 9 IN ADDITION TO YOUR REGULAR 9RAND* WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED =0R YOUR USE. FITHER BY YOU OR SOMEONE ELSE RECENTLY? TAELE 11 RALF_IGH - RALEIGH - - REAL_ - - LIGHTS - - RALGH KIVG - - - - SALEM - - KING (ING - 100 - - SALEM LIGHTS KING - - 100 TOTAL TOTAL KING 100 _ TOTAL KING 100 STRT TOTAL KING M TOTAL M 30X/M M TOTAL M M KOOL 195 2 2 1 1 17 14 1•_ 3 p 4 4 N,/KfN5 1.6 1.4 4.1 2.1 3.3 3.2 4.7 3.2 1.5 1.6 1.5 1.7 /.!13 L 52 1 1 3 1 2 1 ~l100'1y .4 .7 2.0 .6 .3 1.0 .2 , .4 K00L M/NJ FILTER MODL 67 3 2 1 7 4 .i M/NILJS/KING .6 .6 .7 3.2 1.4 1.5 1..5 40JL ;S7 1 i 2 3 SD? LITE/KG .3 .2 .3 1.0 .7 1.3 10DL 38 2 1 1 B 1 7 SDi LITE/100 .3 .4 .3 .5 1.6 .4 3.0 L 6 !". Fj 4 / 1.)rlx 3 R L 3'1 17 1 1 1 1 NM/K1VG .1 .2 .3 .2 .4 L d m 5 1 r•1m 11!,0I".~4 ~ .2 L tC M 2 '+/1G0'9M . L E M-NM/KG 13 1 1 FLAVOR LITFS .1 •° •4 L A sl-NML100 14 1 1 L3Y; LITES .1 -2 .4 LAR4 9 1 1 y?1/<ING .1 .1 .4 #. I.faqlV [.o
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_-yxl~__-__1 -iGAiETTE ORAND SWITCHING STUDY -- JANUARY-DECEM3ERt 1979 LDRTLLANE ;;]VJUCTED BY THE DATA GROUP INC. TABLE 11 J. s, IN ADDITION TO YOUR REGULAR PRANDs uHAT OTHER BRANDS OR TYPES HAVE BEEN PURGHASEO FOR YOUR USE: FITHFR E;Y YOU OR SOMFONt ELSF R:CENTLY? - RALEIGH - RALEIG H - - REAL - - - - SALEM - - - - - SALFM LIGHTS - - - LIGHT S - - RALGy KING KING KING 100 KING 100 TOTAL TOTAL KING i00 - TOTAL KiN S 100 STRT TOTAL KING M TOTAL H R3X/M M TOTAL M u LARK 2 NM/100MM ± LARK LIGHTS WM/KINS I . LARK LIGHTS 1 'qM/100 : LU°KY STP.IKE 27 1 1 4MlP~~ FILTER .2 .2 .4 LU:KY STRIKE NM/L F/1f'0MM LU^KY STRiKE 4 'i~/L<Y 1ClKG • MARLBGPD 169 3 3 1 1 7 5 3 7 6 1 NN/3GX 1.4 2.1 3.2 1.7 2.4 1.3 1.7 1.5 1.4 2.2 .4 'aARLPORD 224 6 6 3 2 1 4 4 4 3 1 7 5 2 FJ9/KING 1.9 4.2 6.3 6.3 6. 7 5.6 6.9 9.5 .7 1.0 .5 1.4 1.R .9 HARLUORO 13 1 1 m/3JY .1 1.7 2.4 .4 .9 VARL'.PRO 31 1 1 2 2 1 1 M/KING .3 .7 2.0 .4 .7 .2 .4 MA3LL'+0R0 80 1 1 1 1 2 2 1 1 N`9/10CF'M .7 2.1 3. 3 1.7 2.4 .4 1.0 .2 .4 4A3LPOR0 24 1 1 1 1 1 NM/109M M/eGX .2 .7 1.1 2.1 i.6 .2 MA3L50R0 139 . 2 2 2 1 1 5 2 : NM/LIGHTS/KG 1.2 3.4 4.8 .4 3.2 .5 1.0 .7 1.3 #ILST6c0
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, .., ~. ,, : ~ _.._._~-- -- ' -- - _, _ ~-~ T------~----- -------- - ~ ---- --~ CIGARETTE BRAND SWITCHING STUDY -- JAVUARY-DECEMBER. 1979 LJ31L_ARU COV]UCTED BY THE DATA GROUP IYy. 1.. 9 IN ADDITION TO YOUR REGULAR BRAVD. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE9 :ITHER BY YOU OR SOMcONE ELSE RECENTLY? TABLE 11 - RALEIGH - RALEIG H - - REAL - - - _ ~ SALEM - - -. - - SALEM LIGITS - - - LIGHT S - - RA GH KING KING KIA; G 100 KING 190 TOTAL TOTAL KING 100 -. TOTAL KIN G 100 L STRT TOTAL _ KING M TOTAL M POXl M M TOTAL M M !'ARL[?OR0 12 1 1 3 3 illLIG-ITSfKG .1 .2 .3 .6 1.1 MtiRL90R0 77 3 1 2 3 21 L1TESf10GlNM .6 .6 .3 1.0 .5 1.3 MA X v!"f12CMY H .1 '1A X 4 'll120"`± r ME4I T 126 4 4 1 1 ? 1 1 NMLKING 1.1 6.9 9.5 .2 .3 .4 .4 .4 HE.RiT 41 1 1 6 5 1 MfKIV" ..i .4 .3 .5 1.2 1.3 `1ErRIT 54 1 1 1 1 2 1 1 3 2 1 yal100MM .5 2.1 5.6 1.7 2.4 .4 .3 .5 .6 .7 .4 M E k IT 24 3 3 2 yf100My .2 .6 1.5 .4 +103E 36 1 1 2 2 v'4 E12Ck'M .3 .7 1.1 .4 1.0 M 03-- 41 4 3 1 7 1 E ?,'L120MM .3 .7 1.0 .5 1.4 .4 2.6 +JE4?ORT 25 1 1 1 1 KlGO% .2 .2 .3 .2 NEJPORT ' 74 2 2 4 3 1 10 0 2 Ml(ItiS .6 1.4 2.1 .7 1.0 .5 2.0 2.9 .9 tiE41PORT R 1 1 m1100MM .1 .2 .4 STLUGCO
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LIGAuETTE BRAND SWITCHING STUDY -- JAUUARY-DEEEMBER. 1979 LDRILLARC CaY]L;:TED dY THE DATA GROUP IyC. TAi3LE 11 :. 9 IN ADDITION TO YOUR REGULAR BRAyD. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. EITHER RY YOU OR SOFtEGYE ELSE RECENTLY? - RALEIGH - RALEIGi - - REAL SALEM - - - - - SALEM LIG-iTS - - TOTAL TOTAL - - LIGHTS - - KING 100 TOTAL KING 100 2ALGH STRT TOTAL tING KING M TOTAL KING KING M BDX/M 100 M TOTAL KING H 100 M ',E:IDD4T 26 1 1 1 1 LIGHTS/KG/-m .2 .2 .5 .2 .4 '+0r 21 1 1 1 1 NM/KI4'G/FOY. .2 .2 .3 .2 .4. !9J 19 2 1 1 M/SIvulE'GX .2 .4 .4 .4 OLD GOLD Nv/?() X 1 i OLD COLC ':K/FLTR/k ING 14 . I OLD GOLG 3 1 1 1 1 .I'+/FLTR/100 ± .7 1.1 1 .7 2.4 1 1 .2 .4 1 1 .2 .4 I 1 i 1 .2 .4
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-~-----~-~_ ~ --------- - - --- CIGArtETTE i3RAND SWITCHING STUDY -- JAVUARY-DECEMf?ER. 1979 L02ILLAR.ii CCNGUCTED BY THE DATA GRCUP IVC. 7. 9 IN ADDITION TO YOUfi REGULAR BRANDr WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE• r.ITHCR i)Y YOU Ok SOMEONE ELSE RECENTLY? TA;iLE. 11 - RALEIGH - RALEIGi - - REAL - - - ~ - SALEM -. - - SAL: M - - LIGiTS - - - - LIGHTS - - RALGH KING KIyG KING 109 KING 100 TOTAL TOTAL KING 100 TOTAL KINv 100 STRT TOTAL KING M TOTAL M BOXfM M TOTAL `1 M PARLIAMENT 16 1 1 Lr,!iTS/va/KG .1 2.1 3.3 Pf.RL14ME%T 15 LPHTS/Nri/100MM .1 PAkLIAME'vT 1 LfHTS/P'/100+1M * PARLIAME6,T 3 U LI T7 /N6/U"! + PlILF MORRIS NM/4G FLTh N4ILP MOhRIS 1 Y-o l^!C FLTr?/C ~ q ALFlsri 1 8 1 1 1 1 NMfFLTRIKI!JG .2 2.1 3.3 1.7 2.4 RALEIGH 3 '9M/FLTR/1C0 ~ RALEIGH '1M/'v FLT6LKG kAL_IGH 10 1 1 2 LITES/NM/KG .1 .7 1.1 9.5 RA:EISH 7 1 1 LS -1TS/N'M/10 0 . 1 .7 2.0 RfAL 25 'J4/K ING .2 REAL 10 1 1 1 1 M/4IYG .1 2.1 3.3 .2 .4 44 tt, q- 16 Eo
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----_-=-~---- CIGAfETTE BRAND SWITC1iING STU)Y -- JAVUARY-DECEMBERs 1979 L09ILLARI' COVDJCTED BY THE DATA GROUP INC. TAFLE 11 0. 9 IN ADDITION TO YOUR REGULAR BRAND, WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE•s FITyER EiY YOU OR SOMLONE ELSF RECENTLY? - RALFIGH -. RALEIGH - - LIGHTS - - RALGH - R_AL - - KING - - - SALEM - _. KING KING - 100 - - SALEM LiG^ITS KING - - 100 TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING M TOTAL M 80x/[1 M TOTAL M h RICH LIGHTS NM/KI'iG RICH LIGHTS 6 1 1 V"./100 .1 .7 2.0 SALEM 15 1 1 %1/P3x .1 .2 .4 SALEi4 189 2 2 2 2 2 2 17 13 4 "i/41%G 1.5 4.2 6.7 3.4 12.5 .4 1.0 3.4 4.9 1.7 SALFM 79 1 1 1 1 3 1 11 .1/1S0tiM .7 .7 2.0 .2 .3 .6 .4 .5 SALE"•1 115 1 1 3 3 5 3 2 1 1 '4/LITES/KG 1.0 .7 1.1 5.2 13.8 .9 1.0 1.0 .2 .4 SALFy-4/100 102 1 1 5 5 5 5 LONG LIGfiTS .9 .7 2.0 .9 2.5 1.0 1.3 SARATOGA 9 ^lv E120"M .1 SARATOGA 6 1 1 1 1 :1/120MM .1 .2 .5 .2 .4 SILVA THTN_S 6 1 1 Pl't/100MM .1 .7 2.0 SILVA THINS 6 1 1 w/100yM .1 .2 .4 ^s?4IL~ 1/100'1M . TALL 7 14M/120MM .1 C7I {.6aSLpcV . ----------------- - -_~'1--- - -~
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. OP"N ------ --- - --1 CIGAFFTTE BRAND SWITCHING STUDY -- JAIIUARY-DECEMf}ER. 1979 -- L041LLARD ,^--aV3U?TEc! 3Y THE )ATA GROUP IVC. TALILE 11 :* ° IY ADDITION TO YOUR REGULAR DRA'VD• WHAT OTHER BRANDS OR TYPES HAVE BEEN PUPCHASED FOR YOUR USE. _ITHER C'Y YOU OR SOMFONE ELSE RECENTLY? -_ RALEIGH -. RALEIGI - - REAL - - - - LIGHTS - - R A L G q KING - - - SALEM - - KI NG KING - 100 - - SALEM LIGiTS KiNG -. - 100 TOTAL TOTAL KING 100 - TOTAL KING 100 STRT TOTAL KING 4 TOTAL , M DOX/M M TOTAL N M TAREYTOy 20 1 1 1 `1MF<I Y6 .2 .2 .5 .2 .4 TARLYTO'd 19 1 1 :JMl100MM .2 .7 2. 0 .2 . TAR'cYTON ;If1!'v FLT~,fKG 1 t T.:.REYTON ? NMILITESfxG :1 TAREYTON 9 LITES/100~NM TARFYT01' LG~ TAkfhlfKG .1 i TP.IUvPH 27 1 1 iJ"ldIL!G .2 2.1 3.3 TRIU'"PH 6 1 1 2 2 `ifKI N 3 .1 .2 .3 .4 . 9 TF'JE 33 1 1 P.91<IVS .3 .2 :3 TNU- 13 3 2 1 1 1 ti/KI!vG .1 .6 .7 3.2 .2 .4 TNUE 11 ? 2 NMEIGDMM .1 .4 •`7 TRUc 7 3 3 >'1100yM .i .s 1.3 VANTAGE 111 2 2 2 2 N Mf<IFJG .9 1.4 2.1 .4 •9 • V l-z,SI[it.U
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A- CIGAk,ETTE BRALC S:IITCHINC STUDY --. JAVUARY-DECEMBER, 1979 LiI+ILLARD ;.01)l'-TEE) BY THE DATA GROUP IVC. U. 9 IN ADDITION TO YOUR REGULAR BRAND, WHAT OTHER BRANDS OR - EITHER EY YOU OR SOMFONE ELSE RECENTLY? - RALEIGH VANTAGE '9/C1":G TOTAL TOTAL KING 100 4; .3 '1AVTAGE N h;/1G0M4 VICEROY 'JM/KI":G V I C E R G Y 7" /1C0`1M V I : EROY 'LFt/X 11IL3/KG VIRGTWIA SLM 'Ju/1G0.'s', VIRGINIA SLM ;'/100ylm VINSTON Nm/50X . UINSTOfJ NMlKING ;J1\STG/D NM/100MM J1NSTON 'I/1COyM JI4lFTON NM/LI:,HTS/KG J1NSTON NM/LIOHT/100 TOTAL LO-FI 45 .4 53 .4 14 .1 19 .2 45 .4 46 .4 44 .4 297 2.5 71 .6 8 .1 71 .5 2054 17.4 RALEIGrI - - LIGHTS TOTAL KING 100 ~--_-------, TA5LE 11 TYPES HAVE BEEN - PURCHASED FOR - YOUR USE. - - REAL SALEM - - - - - SALEM L_IGITS -. - RALC:H KING KING KING 100 KIV;, 100 STRT TOTAL KING y TOTAL M l3D3(/FI M TOTAL M 4 1 1 3 2 1 .2 .3 .6 .7 .4 2 .4 .7. 3 2 1 1 2 2 2 2 2.1 2.1 2.0 4.q .4 .7 .4 .7 1 .2 .3 1 1 1 1 1 1 2.1 5.6 1.7 2.4 .2 .5 1 . 1 1 1 9 4 ° 1.7 6.3 .2 .5 1.8 1.5 2.2 2 2 2 1 1 1.4 2.1 .4 .3 ..5 9 5 4 ~ 2 1 1 8 7 1 1 1 6.3 5.3 8.2 4.2 6.7 1.7 2.4 1.5 2.3 3.2 .2 .4 4 2 2 1 1 1 2.9 2.1 4.1 .2 .3 .4 3 3 . 2 2 2 1 1 M~St6E0 5.2 7.1 .4 .7 .4 .4 .4 1 1 i . .5 .2 .4 41 25 16 10 7 3 1 13 10 3 75 50 2 23 79 51 28 28.5 26.3* 32.7 20.8 23.3 16.7 4.8 22.4 23.8 18.8 14.0 16.6 6.5 11.3 15.7 18.8 12.1
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CIGANETTE BRAND SWITCHING STUDY -- JA'UUARY-DECEMi3ER. 1979 LJ2ILLARU ~7L]UCTEL 3Y THE DATA GROUP IYC. TFBLZ 11 .:. 9 I?I ADOITION TO YOUR REGULAR DRAND. WHAT OTHER BRANDS OR TYPES HAVE BEEN PUR:i#ASED FOR YOUR USE. EITHER H1' YOU OR SOMCONE ELSE RECENTLY? SALEM - RALEIGH - RALEIG4 - - REAL - - - - - SALEM - - - - - LICHTS - - -- LIGHTS -. - RdLGI KING KING KITJE 100 KiA,'G 100 TOTAL TOTAL KING 100 TOTAL KING 100 ST4T TOTAL KING N TOTAL M BO%fM M TOTAL N M TOTAL LO-FI 1303 34 23 11 8 5 3 1 9 9 34 24 1 10 24 17 8 NO'J-MiNT1+OL 11.0 23.5 24.2 22.4 16.7 16.7 16.7 4_9 15.5 21.4 6.3 8.0 3.2 4.9 4.Fl 6.3 3.5. TOTtL LU-Fi h17 7 2 6 3 3 4 1 3 40 26 1 13 56 35 21 ME'IT-tQL 6.9 4.9 2.1 12.2 6.3 10.0 6.9 2.4 13.8 7.5 8.6 3.2 6.4 11.1 13.2. 3.1 TOTAL 1066 7 4 3 5 4 1 3 12 9 3 35 17 2 16 39 21 1E Lt'» TAF 9.0 4.9 4.2 6.1 10.4 13.3 5.6 14.3 20.7 21.4 19.A 6.5 5.6 6.5 7.8 7.6 7.7 6.9 IOTAL VEtiY 746 3 2 1 4 3 1 7 7 t.Cr TAE. ~.3 2.1 2.1 2.0 8.3 10.0 TDT4L ULTRA 32'3 1 1 1.0.I TAC 2.8 2.1 3.3 5.6 12.1 16.7 1 2 1 1 4.8 3.4 2.4 6.3 15 9 6 2.8 3.0 2.q 9 5 1 1.7 1.7 3.2 TOTFL 120TS 11'~ 1 1 9 1.0 .7 1.1 1.7 48 22 27 9.5 }'.1 11.7 3 ^1 9 12 1.5 4.2 3.3 5.2 3 6 1 0 1 9 1.0 2.9 2.3 .4 '.Q TOTAL 2.00 1 1 6 4 2 2 3 1 2 STR4I;,HTS 1.7 .7 2.0 28.6 .7 .7 1.0 ., .4 .9 %s8 1 1 1 1 4 4 1 .7 2.1 5.6 1.7 2.4 .7 1.3 .? D0+1IT- Kv0.. 148 1 1 1 1 q 5 3 9 6 3 1.2 2.1 5.6 1.7 2.4 1.5~ 1.7 1.5 1.9 2.2 1.3 rOhE 7560 92 63 28 27 15 11 11 29 20 9 393-' 219 26 14R 313 172 141 F~3.7 63.9 66.3 57.1 56.3 53.3 61.1 52.4 50.0 47.6 56.3 73.3 72.8 83.9 72.5 62.2 6x.2 61.0 * = PERCENT LFSS THAI1 .05) lE.+4qL<V 4O
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a r~ J -- - - - - - - - - - - CISANETTE eitAN[) SJITCHING STUBY -- JANUARY-DECEMBER. 1979 LJRILL,^.'~^ C01f•UCTED EY THE DATA GROUP I11C. .: 1LA HAVE YOU SMOncD ANY FREE SAMPLES OF CIGARETTES RECENTLY? . 1Ci) ~HAT GRAND Ok BRANDS OF CIGARETTES DID YOU SMOKE ? J"/1C0','a/:+OX ~YSN L HE_JGS y/i00"".M t5NS'.j 6 HEDG'.i 1 .5 '!/100"M/°.OX 3NSti $ HEt7GS 7 1 1 1 1 LITFSf100/N^! .1 .2 .3 .2 .4 iTNSN S HEDGS 1 1 _ LITES/100/M .1 .2 .4 TAELL 12 - RALEIGH RALEIGH - LIGHTS - - RAL3H - - REAL - - K I V G - - - SALEM - - K I V G <ING - 100 - - SALEM L_IGHTS KTr:G - - 100 TOTAL TOTAL KING 100 - TOTAL KING 100 STRT TOTAL KING M TOTAL M 80X/M M TOTAL 1•1 M TOTAL 12007 144 95 49 48 30 1P 21 58 42 16 536 301 31 204 503 272 231 10C.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 10D.0 100.0 100.0 100 .0 100.0 SM3<EU FNEE 1487 17 7 10 8 5 2 1 6 5 1 66 38 1 27 74 41 3 3 S?"PLES ( N - T ) 12.4 11.3 7.4 20.4 16.7 20.0 11.1 4.8 10.3 11.9 6.3 12.3 12.6 3.2 13.2 14.7 15.1, 14.3 ALPI%.E 1 u/<INu .2 .4 AkCTC LI -,HTS 52 6 3 'S 5 3 1 NEVTHOL/KI!1G .4 1.1 1.0 1.5 1.D 1.1 .9 ARCTC LICHT; 35 1 1 1 1 2 1 1 ME'JTFGL/100 .3 1.7 2.4 .2 .3 .4 .4 .4 ?ELATk 2 1 M/<I'•G EELAI3 1.1 4/101'"M "iMSV Q HE!)6-v 4 N " / 1 0 0 r; M . PNS^I Y HEGGS 5 Z?;4,ST6C0
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------------- CIsAk_TTE ERA%-D SWITCHING STUDY -- JANUARY-DECEMDER. 1979 LOkILLARL CONL'UCTED PY THE DATA GROUP INC, t.. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 4. 10U WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? TA9LE 12 - RALEIGH -. RALEIGH - - REAL - - ~ " - SALEM - - - - - SALEM LIGHTS - _ LIGHTS RALGH KING KIV; fiNG 100 KING 100 TOTAL TOTAL KING 100 - - TOTAL KING - - 100 STRT TOTAL KING M TOTAL M BOXfV M TOTAL '1 M L,NSV 3 Ht DGS ?,u.(+i-FLT6EKr, 4 r ,: A4 --L 1 2 NMlFILTER .1 C:.r~_L 6 li +!FFILTER/BY CAPEL ~ILTER + CAMEL LIGHTS 77 N0y-!1FNT ,OL .6 CAMEL LIGHTS 22 iooyM fA,y .2 CAiLTP. 2 Nl~/70MM * 1 1 .7 1.1 1 1 .7 2.0 . 1 I .2 .3 2 1 1 1 1 1 1 2 2 1 1 1.4 1.1 2.0 2.1 3.3 1.7 6.3 .4 1_0 .2 .4 1 1 1 1 1.7 2.4 .2 .4 1 1 ,? .4 1 1 .? .4 1 1 1 1 .2 .3 .2 .9 1 1 ? .4 1 1 1.7 2.4
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_-_ -~---~ -- n- ~------ --_------ -oorj~ --- 1 CIGA3FTTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 L0~<ILL4'r+f, c01CGCTED BY THE DATA GROUP INC. TA(:1F 12 ~:. 104 HAVE YOU SMOKED ANY FdEE SAMPLES OF CIGARETTES RECENTLY? ~+. 103 WhAT BRAND OR HRANJS OF CISARETTES DID YOU SMOKE ? - RALEIGH . RALEIGH - - REAL - - - - - SALEM - - - - - StiLEH LIGHTS - - - - IG G KING TS - - G {ING I 100 - ING 100 TOTAL TOTAL KIYG 100 H L H RAL TOTAL KING 100 STRT TOTAL KING 4 TOTAL N K M 90XfM M TOTAL K M M f) ECADE 1 1 1 H!<ING * .2 .5 JEC4DE 1 1 1 'I'1E1CD * .7 1.1 DO~AL 25 1 1 >IM<<ING .2 2.1 3.3 DDtAL 12 1 1 3 2 HlKIhF, ..1 .2 .3 .6 .7 DDRAL II 16 KI liGtckM .1 OJR.AL II 11 1 1 2 2 KIVKfN .1 .2 .3 .4 .y
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---- ----~ --- rIGAfiETTL HNAVD SWITCHIQJG STUDY --. JANUARY-DECEMBER, 1979 LOaILLA4U C0V)UCTEC bY THE )ATA GROUP INC. TAPLE 12 ~. 1GA HAVF. YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? J. 1Uf1 WHAT HRAND OR fiRAYDS OF CIGARETTFS DID YOU SMOKE ? - RALEIGH - RALEIGH - - REAL - - LIGHTS - - RALGH KIPJG - - - SALEM - - KING (IPiG - 100 - - SALEM LIGNTS KIN 3 - - 100 TOTAL TOTAL KING 100 - . TOTAL KING 100 STRT TOTAL KING N TOTAL M ROX/It M TOTAL _ M ". SOLDN LICHT;z 13 1 1 1 2 2 "1<4II.l, .1 2.1 3.3 . r . .4 .7 ,;%"14 LICHTS 21 N>'/100MIM .2 GDL^N LICHTS 7 1 1/10U"M .1 .2 K-- VT III 75 5 3 ? ;Jy/K1?l,, .6 1.0 1.1 .`s KOOL 1 KOOL 7 ~f{I'uG .1 "OOL 1 'f/100R.'1 r K30L 5 M/yIL~S/KING . K60L 15 2 2 SPR LITE/KG .1 .2 .3 .4 .7 i00L 12 1 1 1 1 1 1 SPR L1TE/100 .1 .7 2.0 .2 .5 ' .4 L E. AI 1 N9/i3X . L S M 1 1dN/KI'JG + L & M-N'i/KG FLAVOR LITES 2 SzLqZ6cQ
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.». ,.. :, .,~. , ZIGAnETTE bRAYC SrITCHING STUDY -- JANUARY-DECEMPER, 1979 L Aif LGnIL CONOUCTED NY THE DATA GROUP INC. TAdLE 12 . 1nA HAVE YOU SMOnED AVY FREE SAMPLES OF CIGARETTES REZENTLY? 1. 106 WHAT BRALJ OR PRAUDS OF CIGARETTES DID YOU SMOKE ? - RALEIGH - RALEIG H _ - REAL - - - SALEM SALEM LIGHTS - - - LIGHT S - GH K N KING KING 100 KIy S 100 TOTAL TOTAL KING - 100 TOTAL KIN - G 100 RAL STRT TOTAL KING I G M TOTAL M 90X/M M TOTAL _ M M L 3 ".-NM/100 n LDV3 LITES LA_iK 1 '~M/rID1G ± LAR( I 1 t1N/100MM . .2 LARK LIGrITS 2 NMLKIhG * '94RLBORO i1 V?1/!'0 K .1 v,ARLFPRO 5 NM/KIVC- * 'aARL3GrR0 3 MfFOX * MARL90RG 4 I I NM/100`"1/GOX * .2 .4 wARL90R0 13 N4/LISHTS/KG .1 'AARL30k) 4 1 1 1 1 M/LIu•iTS/RG R .2 .3 .2 .4 +1ARLE ORO 1 5 1 LITES/100/NM .1 .2 .3 MAX 1 1 1 yd/120AM .7 2.0 MAX 4 1 M/12OMM ~ .2 .4 9ZL91seo
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~ - ---- -~'--- -~ ------------- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER9 1979 LOiILLARD COLJUCTED BY THE DATA GROUP INC. TABLE 12 .i, IOA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RE:ENTLY? I . 102 WHAT 5RAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? -. RALEIGH - RALEIGi - - REAL - r - LIG T - RA H - - G - SALEM - - KING <ING - 100 SALEM - - LIGHTS G K - - 10 - , H S - L KIN IN 0 TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING N TOTAL M 5DxlM M TOTAL " y '"E:z iT 69 5 5 2 1 1 dM/KI NG .6 .9 1.7 .4 .4 .4 M_RIT 43 4 2 2 3 1 ? Mf<I':G .4 .7 .7 1.0 .6 .4 .9 si?RIT 16 1 1 hM/1G0M?1 .1 .7 1.1 :4 _F IT 14 ~fiCCM!+ .1 '•10 fi F 1 1 1 rl±el f1?ONM .1 .2 .4 MORF 13 1 1 1 1 Ml120''M .1 .2 .3 .2 .4 '9E.+P„RT 1 1 '1fKI":G ,2 .4 'iEJPORT . 3 1 1 LIG-iTSfKGlM ± .2 .3 j0w 11 "JN/<INSfFOx .1 lOt; 11 ilfRINGE~nx .1 OLD GOLD 3 f1l/FLTRlKING * PALL MALL 1 1 :v!1<N FLThlKG .2 .3 PALL MALL ? 'J'ff1G01%'.„ * Z.74stsco
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I CIG4«ETTE B4AND SJITCHING STU7Y -= JAVUARY-DECEMBER. 1919 L3IILLAP.^ ::]10L'=TED 3Y THE DATA GROUP IVC. TRHLL 12 q. 10A rAYE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 9. 100 6HAT bRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? - RALEIGH RALEIG-I - - LIGHTS -- RALGN - - REAL KING SALEM - - - KING KIAIG 100 SALEM - - LIr-1TS rCINo - - 100 TOTAL TOTAL KING 100 TOTAL KIAiG 100 STRT TOTAL KING 9 TOTAL M BOX/M M TOTAL M M PALL NALL LGHT1/Uw/yX PALL hiALL 1 LG-1TS/VM/KG * PALL MALL 2 LGHTS/NM/100 * PAkLIAMENT 1 1 LC,HTS/.NM/PX .2 .3 P4nLIAyE1%T 1 L"sHT S/NMf<G !! o4RLIAMENT LGNT SfN't/100MM PARLIAMENT 4 1 1 U LITE/KG/NM * .2 .4 PHILP MORRIS 2 ?Jy/aiD --LTH/C * PHILP MOHRIS 1 :4/10C'?."9/c-Oi( * KALEI,;N 2 yH/FLTR/KING + iA-FIS!i 2 1 1 LITLS/%M/KG ~ .7 2.0 PALEIGI 4 1 1 LGdT::/tti"1/100 * .7 2.0 REAL 16 1 1 1 1 !!iyfKING .1 2.1 3.3 1.7 2.4 e?-4qtsco
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CIGARETTE BRAND SWITCHING STUDY -- JAyUARY-DECEMBER# 1979 L7RIL_ARD COUDUGTED BY THE DATA GROUP INC. ~. IOA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? :. 101 WHAT BRAND OR BRANOS OF CIGAHETT-ES DID YOU SMOKE ? ~- _;~._ _~ ~-~----- --- --------~ - TA3LE 12 SALEM - RALEIGH -. RALEIGH - - REAL - - LIGHTS - RALGi KIU G - - - SALEM - - KING KING - 100 - - L_IGHTS KING - - 100 _ -- - _ _ TOTAL TOTAL KING 100 TOTAL KI^JG 100 ST3T TOTAL KING M TOTAL M RJ%EM M TOTAL kI H KEEL 7 i4 fKILG .1 RICH LIGHTS 18 1 1 Nh'/K ltiG .1 .2 .4 rtI:H LIGHTS 9 1 1 VU f1G0 .1 .2 .5 SALEM 22 3 3 fifKl`J~ '.2 .6 1.0 ';ALE"^ 1? 3 3 y/100'94 .1 .6 1.5 SALEX' 37 1 1 13 10 4!_ITESfKG .3 .2 .3 2.0 3.7 SALE[•!-Mf100 32 4 1 7 LU'1!? LI;HTS .3 .0 .4 1.3 SARATOGA Nul1C0NU1 TA_L 1 %Hfi27MM * TALL 1 Mf120mM * T.IiEYTOV v 1 ~4 M/KIAG * .2 TAqrYT3v 3 NyiLI T7S/KG +
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CISAF?ETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 197~i LOdILLAfir CDLDI'CTED 6Y THE DATA GROUP INC. 1. l0A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? ~i. 103 LHAT 3RAND OR 3RANDS OF CIGAkETTES DID YOU SMOKE ? T:+ELE 12 - RALEIGH - RALEIGH GH TS - - - LIG - - REAL - - KING - - SALEM - - KING KINC - 100 r - SALEM LIGHTS KTNG - - 130 H - RAL > TOTAL TOTAL KING 100 TOTAL KIN3 100 STRT TOTAL KING M TOTAL M BDx/M '9 TOTAL W ?7 TAREYTON ' LITfS/100/N!M . TRIUtIPH 48 2 2 1 1 'JN/KING .4 3.4 4.8 .2 .3 TRI'JMPH 25 1 1 3 2 1 "tfKl".u .2 2.1 3.3 .5 .7 .4 TRU" lo 2 1 1 1 JH/dIPaG .1 .4 .3 .5 .4 TFUC 13 2 2 1 ~1/RI`JG .1 .4 .7 .2 . TRJ--- 5 1 1 y~<10]MM + .2 .5 T R J F 7 M/100"M .1 VANTAGE 40 2 2 2 1 1 NM/SING .3 1.4 4.1 .4 .4 .9 VANTAGE .12 1 1 M/SIN:. .1 .2 .4 VAI;TAGE 23 1 NM/100t1M .2 .2 . VICERcY 5 NM/KIti(. * VICF.Rc?Y 1 `d",/100MM . .2 . VICEROY 33 1 1 1 1 1 1 NM/X MILD/KG .3 .7 2.0 .2 .3 .2 .4 - -------- ---
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-- - - - --_ - ,. - - - - CIGA,=TTE BRAND SWITCHING STUDY --JANUARY-DECEM@ER. 1979 LDRILLARr CONDUCTE,'~ 6Y THE DATA GROUP INC. J. IUA HAVE YOU SMOKED aNY FREE SAMPLES OF CIGARETTES RECENTLY? 7. i0F, WHAT 9RAND Gk BRANDS OF CIGASETTES DID YOU SMOKE ? TARLE 12 -. RAL_EIGH - RALEIGH - - LIGHTS - - REAL - - RALSH KIVG - - ^ SALE:9 - - - KIVG 4ING 100 - - SALFM LIfiHTS KT":G - - 100 TOTAL TOTAL KING 100 TOTAL KING _ -- 100 STRT TOTAL KING M TOTAL M 3DX/M M TOTAL N M VIRGI!:IA SLM 13 1 1 1 1 1 1 `!u/1004M .1 2.1 5.6 .2 .3 .2 .4 JIRGI"lIA SLy 12 1 1 1 1 a/100MM .1 .2 .3 .2 .4 4 INSTCN ~+ 1 1 .2 .3 wI%STON 29 -JM/<I'•16 .2 WINSTON 10 VY/100MM .1 JIiJST0N 2 `1E19C'!N . JI NSTDN 'JMfLIGHTS/KC lb .1 UINSTDL 21 1 1 NM/LIGHT/100 .2 1.7 2.4 TOTAL LO-FI 193 2 1 1 1 1 1 1 11 6 5 5 2 3 1_6 1.4 1.1 2.0 2.1 5.6 1.7 2.4 2.1 2.0 2.5 1.0 .7 1.? TDT4L Lr,-FI 124 2 1 1 1 1 1 1 3 2 1 3 1 2 UON-MEtiT•i0L 1.0 1_4 1.1 2.0 2.1 5.6 1.7 2.4 .6 .7 5 .6 .4 v TOTrL LO-FI 73 8 4 4 2 1 1 Mc_NT^,OL .6 1.5 1.3 2.0 .4 .4 .4 TOTAL 303 5 2 4 2 2 3 2 1 11 9 2 19 14 S, LDd TAR 2.5 4.2 2.1 8.2 4.2 6. 7 5.2 4.0 6.3 2.1 3.0 1.0 3.8 5.1 2.2 TOTAL VERY 468 4 1 5 2 2 2 2 21 13 8 ?3 16 7 L0V TAR 3.9 2.9 1.1 6.1 4.2 6.7 3.4 4.8 3.9 4.3 3.9 4.5 5.9 3.0 .l(a6as1VL.V . .
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,.. ~ -~-----_-- '-, '---- CIGA,'ETTE HRAND SuITCHING STUDY -.- JANUARY-D"cCEMHER* 1979 a La RL LG IL CONLUCTED bY THE DATA GROUP IUC. TAFsLE 12 9. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? :. 1013 w'HAT 6RAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? - RALEIGH - kALEIGH - - REAL - - - - - SALEM - - - - - SALEM LISHTS - - - LIGHTS - - ALGH KING KIVG KINC 100 KIh+G 100 R TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING M TOTAL M BOXfM M TOTAL " M 271 TOTAL ULTdA 1 1 1 1 2 2 B 5 3 14 5 O _ LOW TAd 2.3 .7 1.1 2.1 3.3 3.4 4.8 1.5 1.7 1.5 2.R 1•q 3•`j TOTAL 1209S 37 1 1 2 2 1 2 .3 .7 2.0 Q .7 •6 ,4 ,R TOTAL 5 1 1 TRdIGHTS * .2 .3 JTHfB 70 1 1 3` 2 1 4 2 2 .6 2.1 3.3 .5 .7 .5 :9 .7 .9 D3V'i KN0W 266 4 3 1 2 1 1 1 15 5 1 9 11 5 7 2.2 2.8 3.2 2.0 4.2 3.3 5.6 4.9 2.8 1.7 3.2 4.4 2.2 1.a °S.C '!OT SMOKED 1u520 127 8B 39 40 23 16 20 52 36 15 470 263 ?0 177 4t') 231 136 F:iEE SAIE?LE A7.6 88.2 92.6 79.6 83.3 76.7 88.9 95.2 89.7 85.7 93.8 87.7 87.4 96.8 85.8 85.3 R 4_3 85.7 4* = PER;:ENT LESS THAV .05) 2f:LSIGcO
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I' WNIW400T L fi011l73 039157.33 1 1i0112l73 s nN/W,q 00T 9 S1H;Il 13ti4J £• 10H 1N3k-N0f, a€ S1HI-Il 13k7J _ *d311Id 6NlWN I' 7311T,Jh(: 6 1,7;r7: 6:N700TlS31Il S9t,3y 7 N'SM1t; • T• ~~:~OOi!'AK S903H ? M1,ftC Ww09i/k T I 01 tIVl3f; ~ 9h'I>1SJ £ aItl?N T' ST 00Il1CH1N 31' SIH('Il 31jb7 l.' E'£ T•Z 0'Z L' I' 9NI!+/10i11't7ii l T T T 91 S1H^I'1 J1JbV (wVNr Z'tZ b'8T 6'0d L•bT 5'zT 0•TT S•ZI £-9 b'Z ti•£ N•b 9•S L`9 £•9 Z•OT h`8 £'S y'R 310A NOdf'CO 9S C5 S0 1 02 h 11 19 1 I Z I I Z £ S til ZI B00T 03'nJ303ti 0'00T 0=001 0•001 0'00T 0'001 0-001 0 - 0 0 T 0-001 ()`001 0'00T 0•00T 0•00T 0•U0T 0'OOT 0'00T 0'001: 0•00T 0`00T T£Z ZLe £CS bOZ TE T0£ 9£S 91 Zb 65 TZ iiT 0£ 9b 66 S6 btiT t00CT 17101 W W 1if101 W W1X08 W -III101 W 9NIN 3V101 1b1S 00I 9NIA 1V101 001 ONIi1 1V101 17101 001 C FdIN 001 9":IS ~M1I)1 JNIlI HJltlB = - S1HOIl - - - = SiHJII W3ltlS = _ - - = W3lVS = _ - - - 1V32i - - HOI3lti8 = HS I31d8 = i. SNOd(lOJ H1Ih 3SVHJ21(ld (l0A 010 SONdNfl 80 ON7Y6 IVHM PII ' 'k11N3333! S3113ati9IJ NO 1Nh03SI0 V 80d SNOd,9OJ ANV 03W3303b f10A 3AVH VII 'U 'ONi d(lOH9 C'1V0 3H1 A8 031Jn'hE7 0Ntil1I`J0l 6L6T '839W3330-A2lV(1NVf` -- AOf115 9NIIf3II"IS ONV`18 3113tiV',IJ : - - - -- -- ___- J- I -.-------,~----:----------
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_.^_~-- -~ ~~~ -z-- _- _, ` CICAkETTE ©kAND ;OIT-CHING STUDY -- JANUARY-CECEMBER: 1979 LOIILLI+t:. !'D~DL,--TED BY THE DATA GROUP INC. •7. 11A HAVc YOU REDEE"1ED ANY COUPONS FOR A DISCOUNT DN CIGARETTES R_ECEVTLY? .). 11? WHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? CA4LTDN "1EyTHDLf100 C-1ESTERFIELD FLTklKG D_CAD" 4':1lK1 tJG c1ECA[`rE 4fSI'vG DORAL ~`1lK1vG DDP11 L M!K IN:G r)0?AL 11 KI15f'4 M DORAL II KINKfM ICE3ERG Hf100HM hENT ~Ml70X V ENT N~f<IV, KENT A;911091^1.1 30LD'V LIGrIT_S N4 fEING TABLL 13 - RALEIGH - RALEIGi - - REAL - - - - SALEM - - - - H T AL IN 100 - L NG KIN SALEM LIG'1TS - 1DD IGH - S - - R G KI K G G KING TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING N TOTAL M BDXEM M TOTAL tt 4 2 . e * 7 .1 A 1 1 .1 2.1 3.3 S 2 .1 .7 16 .1 7 2 2 .1 .4 .'3 1 ~ 1 1 .7 1.1 4 .1 41 .3
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CIGAFETTE yRANf1 S:1ITCHING STUDY -- JANUARY-DECEMBER! 1979 LO3ILLARD GJV]UCTEU 3Y THE DATA GROUP IVC. f7. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECE4TLY? 1i9 WHAT BRAND OF. BRANDS DID YOU PURCHASE WITH COJPONS ? TABLE 13 - RALEIGH - RALEIGH - - REAL - - HT -- LI - - RA GH N - - - SALEM - - - KING (ING 100 - - SALEM LIG'-!TS - - RI`J 00 TGTAL TOTAL S G L K I G KING 100 TOTAL KING 100 STRT TOTAL KING M TOTAL M BOXfM M TOTAL G 1 M. M GOLCN LIGHTS 12 1 1 1 1 HExIVG .1 .2 3.2 .2 .4 GOL')N LI:z-1TS 26 ldml100'14 .2 GOLCN LIGHTS 12 m/100MM .1 r EyT ITI 61 1 1 rdMEKILG .5 .7 1.1 .4 .7 KCOL 1 '4(?:1x .4 KODL M/KI'~G +OOL N1100"`-1 4 00L 5 Ml4IL3SfKING , KOOL 5 1 1 S?R LIT[lKG .2 .4 KOOL 'D3 LITEf100 L E "t 6 F? YM!<I4G .1 L & -'. 3 1 N4 /100MM L S '1 ! I .? .4 +f 100'•Ik
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C IGA6ETTF BRAND SuITCHING STUDY -- JANUARY-DECEMBER. 1979 L0RILLAR(' CDVDUCTED BY THE DATA GROUP INC. - - - - -- - - - - - - -- -- Q. 11A HAVF YOU REDEEMED ANY COUaONS FOR A DISCOUNT ON CIGARETTES RECENTLY? -J. 11:i WHAT 9RdND OR 3RANDS DID YOU PURCHASE WITH COJPONS ? L B 41-NMfKG FLAVOa LITES L ? F'-NM11C0 LONC LITES LARy NNE<1V' LU:<Y STRIRE NM/NO FILTER MARLE.OR3 N!"lPl1X 'ar,RLn1k0 N'".!<ING '4A2LrCP0 Y'1E1CC"1.M 'IA2LIi0R0 '•JM/lUCMYIBOX rsARLTi0R0 N4ELI6HF5lKG LITESf100ENPl MAx 2J'"f120MM - RALEIGH - RALEIGH - REAL - - - - - SALEM - - - 1 KING K I N G KING 100 HT RALG ` - SA_LFM - - LI_!=~HTS ING - 00 TOTAL TOTAL KING S - - . - -- LIG 100 TOTAL KIN3 100 STRT TOTAL KING M TOTAL M BDXfri M K TOTAL ,1 1 M 7 1 1 .1 .2 .4 22 1 1 1 1 .2 .7 2.0 .2 .4 4 + 1 . * . 1 . 3 . 3 t 3 1 1 * .7 2.0 R 1 1 .1 .7 2.0 3 1 1 . .2 .4
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I ---A ----- 'IGAPETTE (3RAND SWITCHING STUDY -- JANUARY-DECEMDER. 1979 L^u-BILLAN^ F~OVDUCTED BY THE DATA GROUP INC. TAtLE 13 ;7. 11A HAVE YOU RE)FEMED AyY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? Q. 113 WrtAT BRA"JD OE BHANDS DID YOU PURCHASE W1TH COUPONS ? = RALEIGH - RALEIGH - - REAL - - - LI HTS - - RALGI KING - - - SALEM - - KING (ING - 100 - - SALEM LIGHTS KING - - 100 TOTAL TOTAL KING - G 100 TOTAL KIN3 100 STRT TOTAL KING M TOTAL M BOX/N M TOTAL M M M F R I T 4 'UM/1!?0`iM . MfKIT 0 1 t"/10uMM + .2 5 .5 'IG4_ 22 NM/120MM .2 '1 D'tE 14 1 1 2 1 1 m / 1 2 C +,. M . 1 .2 .3 .4 .4 .4 'IEWPGRT 3 Nf3^y . !JE6PGRT 7 1 1 M/rtIyG .1 .7 1.1 1.EWPOFT ?I/100MM '4EW'PGRT iC 1 1 2 1 LIG!11S!{G/M .1 .2 3.2 .4 .9 "i9. 11 1 1 'uM/hI!4G/':3x .1 .7 2.0 140 1 7 M/aIr;G/1?OX .1 OL) GOLD 1 NM/CuY GL) GOLD 2 V"/=LTR/bI`+G . OLD GOLD 2 LISHTSfhG/NM . LC49If EQ
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----- ''--~''---------~ EI5Ai:ETTE. ERAND SWITCiING STUDY -- JANUARY-DECEMpERe 1979 LORILLAR,r, (:OV_L'CTED hY THE DATA GROUP INC•. TF+P.LL 13 U. 114 HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGAa.ETTES RECENTLY? i. 11B WHAT BRAND OR ©RANDS DID YOU PURCHASE WITH COUPONS ? - RALEIGH - RALEIGH - - T - - GH R - - REAL - - - - SALEM - - - KING <ING 100 SALEM - - LISHTS % - - LIGH S AL KING K I S 100 TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING N TOTAL hl 3OX/M M TOTAL M M PALL MALL 1 1 '4 M/<Ip:,, . .2 .3 PA_L MALL 5 P4M/V =LT~/KG . PALL MALL_ 2 NH/10014M : OALL MALL 1 LGiTS/~J"/100 * PARLIAMENT 2 LGiTS/Yt!/100HM * PARLIAME":T 1 U LITE/KC/NM * RALEIGH 7 7 7 NM/FLTR/KING .1 4.9 7.4 RALEIGH 3 2 2 1 1 'YM/FLTB/100 * 1.4 4.1 .? .4 RtiLEIGH 1 NMfN FLTf•.IKG * FALEIGH 6 1 1 1 1 1 LITES/'JM/KG * .7 1.1 2.1 3.3 4.8 RALEIGH LGHTS/^;^'/1D0 I + REAL 5 1 1 N'!/KING * 1.7 2.4 RI°H LIGHTS 3 i 1 N!f/<ING * 2.1 5.6 O C•AaquGU ~--- ------ ---on -
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CIGARETTE FIRAVD SWITCtiING STUDY -- JANUARY-DECEMDER. 1979 LORILLARD CONGUCTED DY THE DATA GROUP INC. . 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? ]. 11 E WHAT DRAND OR BRANDS DID YOU PURCHASE UITH COUPONS ? TABLE 13 - RALEIGH - RALEIGH - - REAL - - ~ - - SALEM - - - - - SALEM LIGHTS - _ - - LIGHTS - - RALGH KING KING KING 100 KING 100 TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING N TOTAL M BOX/M M TOTAL M y RICH LIGHTS Nul1U0 SALEM 5 1 2 P, /5Gx • .6 .3 6.5 SA LE!? 31 20 20 2 2 M/<Ir:G .3 3.7 6.6 .4 .9 SALf'1 31 26 26 1 1 M/100MM .3 4.9 12.7 .2 .4 ;ALEM 64 1 1 3 2 1 47 45 2 M/LITES/!!G .5 1.7 6.3 .6 .7 .5 9.3 16.5 .9 S9LEM-Mt100 64 9 3 1 43 40 LONG LIGHTS .5 .7 1.0 .5 B.0 17.3 TALL 1 !i M/120;l M . TAREYTON 2 NNLKIVG ~ TGREYTON 1 'J9/V FLTF/KG . TA3EYT01 1 NN/LITES/KG + TA3~'YTD% LIT_S/100/NM I * TRIUMPH 22 N M/tIPdG .2 TRIUN?H 13 ri/SING .1 't--.----
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--=---'u`------- ":ICAUETTE BRAND SWITCHING STUDY -- JANUARy-DECEMBER. 1979 LDR ILLnfiD CDV~UCTEC 6Y THE DATA GRL,UP IVC. TA~3LF. 13 ---. --- __-.- / ]. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? l. I19 WHAT E1RA?JD Oh 9ftaNDS DID YOU PURCHASE WITH COUPOfuS ? - RA_LEIGi - RALEIGH -. - REAL SALEM - - - ING 100 R I SALEM LIG!iTS = - K I N G 100 -- LIGHTS - - ALGH KIUG K NG i TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING M TOTAL y B3x/M M TOTAL `i m TRUF 16 'i M /KING .1 TRUE 4l3I':G A .1 TPUE 1D U"/ I OOF1P, . 1 TRUE uf1UC 1M e .1 NaNTAGE 51 tiM /I 1tiG . + VA~;Tk'uE 19 M/~INjG .2 VANTAGE 26 NM/ICO!+M VICEVoY 1 rl9/1noMp7 . VICEROY 15 NM/X MILr/KG .1 VI3, IN IA SLM 1 NM/100f'.N . VIRGINIA_ SLy 1 '+/100MPt * JIVSTON 6 Y1~ /i!DX * JIVSTDN 23 I 1 N M/KING .2 .2 .4 o!'Lstseo
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CISARETTE PRANC SWITCHING STUDY -- JANUARY-DECEMBER. 1979 L)RILL4kC COVDUCTED BY THE DATA GRDUP INC. W. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? _ - !'. 11± WHAT 3RA"JD OR BRANDS DID YOU PURCHASE WITH COUPONS ? - RA_LEIGH - RALE1GH -. LIGHTS - - TOTAL TOTAL KING 100 TOTAL KING 100 .IINSTON 12 ''~Nf1GD'1'~ sl WINSTON 1 4 /10GMM + JINSTON 36 1 1 NM/LIGHTS/KG .3 2.1 3.3 JIaSTON 36 `4y/LI3HT/100 .3 TDTAL LO-FI 187 9 7 2 1.6 6.3 7.4 4.1 TOT4L LO-FI 97 9 7 2 '.40'+-bEN TdOL .d 6.3 7.4 4.1 TJTC6 LC-FI 9~ 1 1 ±I=yT-I0L ..ti .7 1.1 TOTAL 306 2 2 2 2 LOd TAR 2.5 1.4 2.1 4.2 6.7 GH RA - ~ REAL - KING - - SALEM - - KING 4ING - 100 - - SALFM LIGHTS KING - - 100 L STQT TOTAL KING M TOTAL M ROX/M M TOTAL M ~d 1 1 .2 .4 1 1 .2 .3 1 1 .2 .3 49 22 2 26 7 2 b 9.1 7.3 6.5 12.7 1.4 .7 2.2 1 1 4 1 11 .2 .3 .9 .4 1.3 4 A 21 2 26 4 1 3 9.0 7.0 6.5 12.7 .9 .4 1.3 1 1 1 il 7 3 1 I 99 45 44 4.9 1.7 6.3 2.1 2.3 3.2 1.5 17.7 16.5 19.0 1 1 1 1 1 10 6 4 1.7 2.4 .6 .3 3.2 .5 2.9 2.2 1.7 2 2 ~ .4 .7 .4 . ~1 1 2 1 1 .2 .3 .4 , .4 .4 2 2 .4 .9
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CIGAHETTE PRAVD SWITCHING STUDY -- JANUARY-DECEMBER~ 1979 LG~iLL~ t;, COND:iCTED BY ThE DATA GnOUP IVC. T4E'LE 13 :. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? __ ]. 11e WHAT BRAND Ok BRANDS DID YOU PURCHASE WITH COUPONS ? - RALEISH - RALEIGH - - REAL - - - - - SALEM - - - - - - SALEM LIGHTS - - - - LIGHTS - RALGH KING KIyG KING 100 KIti3 10p TOTAL TOTAL KING 100 TOTAL KING - 100 STRT TOTAL KING !S TOTAL H BOXIfd H TOTAL M m DDU'T KNJ1 49 2 2 1 1 .4 .4 .7 .4 .4 .4 ~i)T RE7_EEMED 11000 132 87 45 45 23 17 20 56 43 15 469 268 27 174 399 222 175 °~JPGN 91.6 91.7 91.6 91.8 93.8 93.3 94.4 95.2 96.6 97.6 93.8 87.5 89.0 H7.1 B5.3 79.1 81 .5 75.8 (• = PERCENT LESS THAN .05) Lk'[.aqLVE.o
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMF3ER9 1979 L3P,ILLARO COVDJCTED hY THE DATA GROUF INC. - ;j. 12A IF YJU WENT TO BUY YOUR REGULAR CIGARETTES AN) THE STORE WAS TEMPORARILY OUT OF IT. JHAT uOULD YOU DE LIKELY TO DD ? - RALEIGH - RALEIG LIGHT H S RA GH - - REAL - _ YG f -. - - SALEM - - KIVG SIN6 - 100 - - SALEM LIGHTS KI - - 100 - - - - L F I NG TOTAL TOTAL KIV3 100 TOTAL K1N 1 100 STRT TOTAL KING M TOTAL M BDXiM M TDTAL +! M TOTAL 11869 144 95 49 48 3 0 18 21 58 42 16 536 301 31 204 503 272 231 100.0 100.0 100.0 100.0 100.0 100. 0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 9UY A'JOTHER 3317 47 37 10 12 1 0 2 13 29 22 7 105 66 6 33 102 52 50 jRAVI) 27.9 32.6 38.9 20.4 25.0 33. 3 11.1 61.9 50.0 52.4 43.8 19.6 21.9 19.4 16.2 20.3 15.1, 21.6 IUY ANOTHF:R ~112 30 14 16 13 5 8 1 3 3 111 62 6 44 145 86 59 TYPEf$IZE OF 3AME HRAND 17.8 20.8 14.7 32.7 27.1 16. 7 44.4 4.8 5.2 7.1 20.7 20.6 19.4 21.6 2R.R 31.5 25.5 9UY REGULAR 6387 67 44 23 23 1 5 8 8 26 17 9 310 168 19 123 253 131 122 +R A'\'' PLSErHEkF: 53.8 46.5 46.3 46.9 47.9 50. 0 44.4 3 8.1 44.8 40.5 56.3 57.8 55.8 61.3 60.3 50.3 48.2 52.9 J4IT UNTIL 17 5 1 4 AV4ILAdLE .1 .9 .3 2.0 4UIT 12 1 1 1 1 .1 .2 .3 .2 .4 DOY0 T xN01.! 25 3 3 2 .2 .6 1.0 .4 Ep4SIGcO
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03915744 0`9 E•1 61 1 1•9 61 T 8' € T t L Z 9Z 0`Z 0'i 0•0T £68 t` i i I i LZ 0`Z 0•i Z•TZ S'T 9•L S'b h`£ T• i h•I I I L 1 8 1 1 8b S•i 0•T LT L`T T T SS E'T 0'T 5•T 0•T L•Z i•Z S• I I I I 1 1 91 0'Z ti'I 0•d 0`£ 0•T €' T T c 1 1 6 C'Z T'9 8•£ y` T i b b b Oc' 0•b 0•Z Z` Z Z 9 6•T 0'I T' T I £ T• £ 0•00F 0•00T 0•00T 0'00T 0'00T 0•00T 0'00T 0`00T 0'00T 0•00T 0•00T 0`00T 0'00T 0•00i 0•00T 0•00T 0'00T 0•00T OS ZS Z0T €£ 9 99 qOT L ZZ 6Z £T Z 0T ZT 01 L€ Lb LI£i W n 3V101 W WlX08 W 1tl101 W ONI» 1V101 1tf15 00T SNIN 1V101 001 9hIA 3tl101 1ti101 O N 9NI> 51 9 ' `J I) H V2 == S1H`)I =_ 001 - - N1 S1H9Il 001 N I =.W3lvS 1 N 1 l 93 lg3d = - HOI3ldM - HOI31tl~ - WJIbS a100Tl331I1 SOJ311 R NSN2i kRJ00T/s31I1 S903H e NSNc kC :l+/MOCI/H S7U 3H 5 NSNF! N!I70 T I;i SO']34 I ;%SNv XOr,lklJ00Ilv/N 5Jn3H b VSNu N{i00TlHR 59U3H F ASNEI 0NISIkN SOU3N 9, NSNt ~GOJT/'ei diml3 9~~IYI~1 HTV'J~ 001>7~01N 3t: 51H9Il :,1:H!' ONlli/10;~1N36' S1H^I'1 7172Jv ~~il)ilk 3M1IclC l;'i01 i AI18 h0A CInCM UNtlMN 1VF'I GZT 'G 5T 31'JV1 •JNI dncbo V1V0 3H1 A0 U319ncN0,, n711I201 6L6T •a3BW3J30-AaVNNdr _= kOn1S ONIHJII^S aNba9 3113bVSI:.r T
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CI3AFETTE P.RA`JD SWITC!1ING STUDY -- JANUARY-DECEMBER. 1979 LGRILLARD CGNDUCTED BY THE DATA GROUP INC. T6_6LE 15 . 12t~ WHAT BRA"JU WOULD YOU BUY ? RALEIGH - RALEIGH - c LIGdTS - - RALGH - - REAL - _ KING - - SALEM - - . KIVG SIA'G SALEI? - - LIGHTS - 100 KING 109 TOTAL TOTAL K I N G 100 TOTAL KING 100 STRT TOTAL KING M TOTAL M 30k/M M TOTAL " M ~N5F1 B HEDGS 1 1 ,4/+1-FLTfifrSG . 1.0 3.0 CA".rL 74 3 2 1 1 1 N4/FILTEw 2.2 6.4 5.4 10.0 3.4 4.5 CAM-- L 7 N9fFILTEkfEX 2 CAMEL 62 tiIfVO FILTER 1.9 CAMEL LIGHTS '6 1 1 2 2 P:DY-MENTttUL 1.1 9.3 10.0 6.9 9.1 CAMEL L1fiHTS b 1 1 100'"MIyM .2 3.4 4.5 CI iLTO'4 N4f70MM .1 CARLTOy 9 *4 MlKi\G .2 CARLTOy ~ +fE<I'%G .? C AP.LTO"t 5 1F0`~a/V'" .2 CARLTJy 2 1 1 ME'1T" OLF100 _1 1.0 3.0 CdEST_PFIELD 4 'uMlFLTPlKI@JG .1 CiESTERFIELD 2 4 +t/100tiM .1 7 Pl.rST6CU
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- -^ --- -- C15AzETTE f1PAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LGuTLLA',P i.C0NCUCTED BY THE DATA G50JP INC. ). 12E1 WHAT BRAND WQJLD YOU 3UY ? CH;_ STERFIELD 'JN/V ,FLT(;/7G CNESTERFIELD V4/N FLTF/kG 9EC'DE 'JH/<ING 3ECADE NM/109 JO1h L VM/KI"1G OORAL "</<I!uG 813FL II KIvC/NP DD'nt.L 11 KIYK/M LVE '+!'/100""" EVE LIGHTS ~17NTnDL/100 KEVT J"/u0k K E V T fJM/KI1G KE%T rI9 /100MM TA<'LE 15 - RALEIGH - PALEIGH - - REAL - - - - - SALEM - - - - - SALEM LIC.H.TS _ - TOTAL LIGHTS - - TOTAL KIVG 100 TOTAL KING 100 RALGH STRT TOTAL KING KING M KING KING TOTAL M 80X/M 100 M TOTAL KING 100 "1 y 5 .2 27 1 1 1 .8 7.7 1.0 1.4 3 .1 1 * 7 .2 7 1 1 .2 3.4 14." 3 .1 27 1 1 1 N 7.7 1.0 1.9 2 .1 1.0 1 .3 6 .2 30 1 1 .4 1.0 1.7 15 I 1 1 1 . 5 1.0 3.0 1.0 1.y 9PLstsea
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMDER• 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. WHAT BRAND WOULD YOU 3UY ? TALLE 15 - RALfIGH -. RALEIGH IGHT RA GH - - REAL - - K NG - - - SALEM - - KING 4ING - 100 - - SALtM LIGrITS K I N G - - 100 -- L S - - L TOTAL TOTAL KIVG 100 TOTAL KIYG 100 STRT TOTAL KING I M TOTAL M BOXfM M TOTAL '9 M K[AIT 4 3 3 ^'l1COM,Y, .1 2.9 6.0 GOLGV LIi,HTS 30 % N!(IVG .9 GO,JN LIGHTS 5 1 1 "i/<I'.G .2 1.0 1.9 r, JLJN LICHTS ;'tf1DOmM 20 .G GDL,"N LIGHTS 7 2 1 1 M/100MM .2 1.9 1.5 3.0 K EYT IiI 13 1 1 NHlKI`;G .4 1.0 1.9 stYT III 1 YMl1C0 . KOOL 11 2 2 1 1 Mlr?OX .3 1.9 33.3 1.0 2.0 KOOL 84 1 1 20 18 2 1 2 1 1 M /<ING 2.5 3.4 14.3 1?.0 27.3 33.3 3.0 2.0 1.9 2.0 KOOL 25 8 1 7 2 1 1 Ni/100M'! .8 7.6 1.5 21.2 2.0 1.9 2.0 K 00L 4fVJ FILTER . KOOL 36 5 4 1 7 5 2 MfNILDS/KING 1.1 4.8 6.1 3.0 6.9 9.5 4.0 KOOL 19 4 4 4 4 SPR LITE/KG .6 3.8 6.1 3.9 7.7 4,174,JT6C0
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~-------------~ -----' ^1GA:?ETTE i?RA.vD SLITCHING STUDY -- JANUARY-DECEME+ER9 1979 LORILL4R' CO+J':JCTEU bY THE 9ATA GRQUP IUC. G. 1211 wHAT BRAND wOULD YOU 3UY ? _100*V -I -- - - - - - _ `'----- - TAPLF 15 - RALEIGH - RAL EIGH - - REAL - - - - SALEM - - - - SALEM LIGHTS - - - LI TS RA H yG KIVG <ING 100 00 - GH --. LG KI KINS 1 TOTAL TOTAL KIVG 100 TOTAL KINS 100 STRT TOTAL KI4G M TOT4L M BOX/M M TOTAL 4 M 10JL 16 1 1 3 ° S'i LITE/100 .5 1.0 1.5 8.8 19.0 L & +1 4 %lu/?0, X .1 L & N 8 rd'7/4TNG .2 L 6 M 7 1 1 `:"~1nOr'.M .2 L B -?-Ni9/KG 2 FLAVOk LITES .1 L & M-NH/1C0 LOVS LITES R .2 LARrc 'Jm fKI`.G LARK 4 yM/100MM ,1 LARK LIGHTS 1 1 yN/100 .1 2.1 10.0 LUCKY STk1KE 47 1 i NMfl:D FILTER 1.4 1.0 1.5 LUCKY STRIKE 1 tJM/=ILTEF + LU°KY STRIKF 1 NM/L E/100MM + LUCKY STRIKE ry4/L<Y 10/KG Sp4Suc0
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CIGAFETTE E;RAVD SWITC9ING STUDY -- JANUAftY-DECEMEERs 1979 LORILLARD CONGUCTEG FiY THE DATA GROUP INC. Q. 12b J!(AT cRAND WOULD YOU BUY ? MA3Lti0R0 H/30y a:4Li?DR0 ;i/(I`;G `tARLFi0R0 N+t/100M,M YARL:•ORO •V"1/100MM/6Dx AA3LisDR9 N"/LIG4T1/KG '1AkLeGRO ;9/LIGHT.`./KG `+ARL27R0 LITESL100/%IN yAx NN/120M,^-1 MAX m / 120!4M MEHIT PJm /KIVG r1Ef+IT NIKIN' G TANLE 15 - RA_LEISH - RALEIGH - - REAL SALEM - - - - SALEM LIGHTS - - LIGHTS -- RALGH KING KING <ING 100' KING 100 TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING M TOTAL M BOXlM M TOTAL M M 119 2 2 2 2 3 2 1 3,6 4,3 5.4 6.9 9.1 2.9 3..9 2.0 24E3 13 13 4 4 1 1 2 1 1 7.5 27.7 35.1 13.8 16.2 1.0 1.5 2.0 1.9 2.0 6 .2 17 •5 40 1 1 2 2 1.2 2.1 10.0 16.7 20.0 12 .4 9£3 1 1 3 3 3.0 9.3 10.0 10.3 13:5 ? .1 54 2 1 1 1 1 1.6 16.7 10.0 50.0 1.0 2.0 ` .2 1 65 1 1 1 1 2.0 R.Z 50.0 3.4 4..5 19 3 2 1 .6 2.9 1 .9 2.0
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S CISA'CTTE HRAVD SUITCHING STUDY -- JANUARY-DFCEM9ER. 1979 LCIRILLt'r3r,:Oa.'U:>TED BY THE DATA ;,RUUP IVC. o. 12C! WHAT ORA?JD WOULD YOU 9UY ? TAGLL 15 - RALEIGH - RALEIGH - - LIGHTS - - RALGH - - PEAL - K I N G - - - SALEM - - KING fIN G - 100 - - SALEM LiGHTS GIyS - - 100 TOTAL TOTAL . . KILG 100 TOTAL K I N G 100 STRT TOTAL KIUG a TOTAL i9 d0x/"~ M TOTAL `1 '? h1 LRIT 26 :1H/100MM .r! iER 1T 7 1 1 'IfIGO".V. .2 1.0 3.0 110 4E 5 N'9f120MM .2 *i3R E 6 1 1 2 2 I /12n"!M .2 1.0 3.0 2.0 4.0 `IEWP0 RT 16 1 1 1 1 'a/?U x .5 1.0 1.5 1.0 2.0 yEVP0 RT 33 5 5 4 4 7141C•G 1.0 4.8 7.5 3.9 7.7 NEGPrRT 1 Mf 100'aM . *1--uPORT 12 1 1 5 4 1 LI3HTSfKGfM .4 3.4 14.3 4.9 7.7 2.0 'J 3 r 7 NMfitIYG/`OX .2 NOr "f(I' GfF.OX 10 .i OLD GOLD 2 'JMfdDY .1 UL3 G3LD 22 1 1 I1M/FLTR/KI'JG .7 2.1 2.7 OL3 GOLD 3 1 1 1 1 PJMfFLTRf100 .1 2.1 2.7 3.4 4.5 Oc-ALST6c0
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--J _ -__ -- __------ € ----- --~------ CIGAaETTE BRAND SUITCHING STUDY -- JANUARY-DECEMBER, 1979 LORILLARU CONDUCTED L`t THE DATA GROUP INC. . l2y t.HAT BRAND 'JOULD YOU 3UY ? - RALEIGH -. RALEIGH - - LIGHTS TOTAL TOTAL KING 100 TOTAL KING OLG GOLD 1 Nll/N PLT,</KG * 3LD GOLD 1 LIG'_iTSf{r/NM . PALL MALL 7 NM/{l?1G I PFLL MALL 8? NJMfV %LT'r/dG 2.5 PALL 4ALL 17 N'a/1COt1Y. .5 PALL MALL `I/1&0'1M PALL trALL LCiTn/Lk'./KG .1 TAi?LE 15 - = RFAL - - - - - SALEM - - - - - SALEM LIGHTS - - - H RAL" _ KING KING <ING 100 KING 1Q0 100 u STRT TOTAL KING N TOTAL M 30X/M M TOTAL h: M 11 84.6 1 1 1.0 2.9 1 1 1.0 1.5 1 1 1.0 3 .0 i
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:'IGARETTE EiNAy9 S:IiTC-1IyG STUDY --. JANUARY-UECEMyER. 1979 LORIILAR., COr:C,jCTED BY THE DATA GROUP INC. J. 12!i WHAT dRAND WOULD YOU BUY ? TAHLL 15 -. RALEIGH - RALEIGH - - REAL = - ~ - SALEM - - - SALEM LIGHTS - - _ LIGHTS - RALGH KING KIVG EING 100 KING 100 TOTAL TOTAL KIYG 100 TOTAL KING 100 STRT TOTAL KING M TOTAL M 60Xf'1 M TOTAL 1 M PHILP MDPRI6 1 'J`1f'!0 FLTRlC . RA_=1SH 17 1 1 Ny[FLTRtKING .5 kALE1GH 4 !'4/FLTRf100 .1 kA_'cIGH 'JMl+i FLTf'fKG I . RaLEIGH LITESf%'MlKG KEAL 12 fo M/KING .4 aEaL H 1 1 2 1 1 11!<It1G .2 1.0 1.5 2..C 1.9 2.0 3iCH LIGHTS 3 ;JMl-E111G .1 a1CH LIGHTS NMfi00 SALEM 13 2 1 1 4/12DY .4 2.0 1.j 2. 0 SALE:'; 120 1 1 9 5 3 M/SI`JG 3.c 3.4 14.3 7.R 9.6 5.0 SALLM 61 ? 2 hi1C0MM 1.8 ?.D 4.0 SALEM 63 1 1 3 2 1 'ifLI TESlKG 1.9 3.4 14.3 2.9 3.0 3.0 4q-LelT6E0
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LO?ILLARD COVGUCTED P_Y THE DATA GROUP INC. TALiLE 15 ]. 1'td WHAT nRAVD NPULD YOU 3UY ? - RALEIGH - RALEIGH _ - PEAL - - LIGHTS - - RALGH KIN f - - - SALEM . - - K I Y G KING 100 _ - SALEM LIGHTS -.. KING 100 _ , - - _ TOTAL TOTAL KIUG 100 TOTAL KING 100 STRT TOTAL KIN3 M TOTAL M BOX/M M TOTAL M M SAL.7-4-74/100 53 1 1 L9NG LIGHTS 1.6 1.0 1.5 ;;A3AT 7C•A 3 yv /120MM .1 ;A2ATOGA 3 11 11s04M .1 GILV^_ THINS 3 N:•i fiD0t•Sv .1 SILVI. THINS 5 1 1 't/100'qM .2 1.0 1.4 TALL 2 'd>"./1?0MM .1 TA3F.YTaV 19 1 1 wN./RIfq G .6 2.1 2.7 TARcYTON '? 1t !1/1U0~•M .3 TaREYTON 3 'rlk/!V FLTR/KG .1 TAREYT0%' 6 1 1 N4 /LITEStKG .2 8.3' 10.0 TAR~YTO% 6 LITFS/100/N"+ .2 TARFYION 1 LOJ TAR/tt/KG . TRIU"PH 7 Y4/SIYS °. (+:'7 (..'7 16(.0
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_' IAF.ETTE B3ANL 6WITCHING STUDY -- JANUARY-.DEEEMBER9 1979 LORILLARLi CONCUCTEO cY THE DATA GROUP INC. TAnLE 15 . 12!] .IiIA-T oRA'J9 WOULD YOU 3UY ? -. RALEIGH - RALEIGH - - LIGHTS - - RALGH - - 4EAL_ - - KING - - - SALEM - - K I Y G <ING - 100 - - SALEM LIGHTS KINS - - 100 TOTAL TOTAL KI?JG 100 TOTAL KING 100 STRT TOTAL KING H TOTAL M BOX/M M TOTAL M M THIJ''IPrI M/KIr:s 4 I TRJE 23 "JM /KING .7 TflJF 10 1 1 1 1 il /(IN G .3 1.0 3.0 1.0 1.9 TRJi. 0 1 1 N h', / 10 0 Nyl . 2 2.1 10 . 0 T;( JF 3 +/160":M .1 VANTAGC 49 1 1 1 1 !,i/4I":G 1.5 2.1 2.7 1.0 2.0 VANTAGE 15 1 1 3 2 1 '4/SI1G .5 3.4 14.3 2.9 3.8 2.0 VAVTAGE 23 Nw/1G0A 4 .7 VICER3Y 57 3 2 1 1 1 1 1 Nu/KIVG 1.7 6.4 5.4 10.0 9.3 10.0 1.0 1.5 VICER°Y 11 1 1 NN/100MM .3 2.1 2.7 4 1 3 3.9 1 .9 6.0
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CIGAaETTF f;.RA`19 SIJITCHING STUDY -- JANUARY-DECEM6ER9 1979 LOkILLA4C COV)UCTcJ liY THE ]ATA GROUP I4C. . 129 wHAT BRAND WOULD YOU 3UY ? -' '- ~--- - --------- -. TAHLE 15 - RALEIGH - RALEIG H - - REAL - - - - SALEM - - - - - SALEM LIGHTS - - -. - LIGHT S RALSH KING KIUG (ING 100 KIPJ1 100 TOTAL TOTAL KING 100 TOTAL KIN G 100 STRT TOTAL KING M TOTAL M BOx/M M TOTtL M a uINSTON 58 1 1 1 1 ~!'4/GOX 1.7 3.4 4.5 1.0 16.7 r1ItiST0N 271 11 11 1 1 1 1 6 6 1 1 VM/KI'VG 8.2 23.4 29.7 8.3 10. 0 3.4 4.5 5.7 9.1 1.0 1.9 JIVSTON 59 4 2 2 1 1 NN/100MN 1.8 8.5 5.4 20.0 1.0 2.0 JIy:.TON 6 1 1 1 1 1 1 "/100"M .2 2.1 10.0 3.4 14.3 1.0 2.0 II I1STD't 75 2 2 1 1 NM/LIGHTS/KG 2.3 6.9 9.1 1.0 1.5 JlV1TDN 50 1 1 1 1 ':N/LIGHT/IC0 1.5 2.1 10.0 1.0 3.0 TOTAL L0-FI 1674 42 36 6 3 3 14 11 3 58 3P. 5 15 40 20 19 t0.5 89.4 97.3 60.0 25.0 30. 0 48.3 50.0 42.9 55.2 57.6 83.3 45.5 ,39.2 Z9.5 39..0 TOTAL LC-FI 1202 41 36 5 3 3 10 10 11 10 1 11 5 5 Y0y-MENTnOL 35.2 97.2 97.3 50.0 25.0 30. 0 34•:i 45.5 10.5 15.2 16.7 10.3 11.5 10.0 TOTAL LO-FI 475 1 1 4 1 3 47 29 4 15 29 14 19 MEATtiOL 14.3 2.1 10.0 13.8 4.5 4?.9 44.8 42.4 66.7 45.5 28.4 26.9 30.0 TOTAL 662 2 2 6 5 1 10 q 2 20 12 8 30 1.H 12 LCd T~R 20.0 4.3 20.0 50.0 50. 0 50.0 34.5 36.4 29.6 19.0 18.2 24.2 29.4 34.6 24.0 TOTtL VFRY 377 1 1 2 1 1 3 1 2 10 7 ; 25 11 14 L0.1 TAR 11.4 2.1 2.7 16.7 10. 0 50.0 10.3 4.5 23.6 9.5 10.6 9.1 24.5 21.2 29.0 TOTAL ULTEA 125 1 1 2 2 2 2 LOy T4P. 3..A 2.1 10.0 1.9 6_1 2.7 3.9 TOTi.L 1209S 36 1 1 3 3 1.1 1.0 3.0 2.3 6.C 7q_/lqTGC.o •
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:E;-=-----~ ~--- rIGA-~E.TTf bRAND SWITCHING STUDY -- JANUARY-DECEME3ER. 1979 LOTILLARU r;3'jGU_-T;l'1: BY THE DATA GROUP INC. TAPLE 15 i:. 123 r'HAT DRAAl3 WOULD YOU 3UY ? - RALEIGH - RALEIGH - - REAL - - - - - SALEM - - - - - SALEM LIr.•HTS -. - S - - GH R G ING G KING KI 1 0 G 0 T - - LI AL H K N 0 KIN 0 1 TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KI'JG 4 TOTAL M f30kfM 61 TOTAL Vi M TOTAL 229 12 1 1 1 1 STtAIGHT'; 6.9 92.3 1.0 1.5 1.0 1.9 OTdEH 14 .4 '))VlT (ra(:u 224 2 2 1 1 1 2 2 13 8 1 4 3 1 2 6.3 4.3 20.0 9.3 10.0 7.7 6.9 9.1 12..4 12.1 16.7 12.1 2.9 1.9 4.0 f* = pERCENT LESS THAN .05) 99Z,,ST6E0
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03915757 ., 6• L' f.• 0•I Z'£ €'T £•i 9'I Z Z h Z T b L I I ~ C1, 8 1 ",OtiY 1.NCJ h' 2` llil^ C.I T T 6i. 783H1I3'1 6` S'[ z •T Z'£ Z' b•Z L•i 9' ircylHQd:nI Z b 9 I i I I i? 9 3HV I-1C Z•tl9 Z`OL b'99 L•6t £'Z£ 6•0b 6'6£ 0•SL 6•T9 S•69 Si6 I•T9 0'09 £'65 5'BZ P•9~ 0•h£ Z•67 3tiItC0 I"+ CSI 161 tih£ T8 0T iZT bIZ Z[ 92 8l Z II bI 9 e bI 5€ 6b KhH'.- : dal "I3l 9'I€ 9'L.7. b'6Z £'6S i•I9 S'LS b•86 8•8T 0'T€ E•6Z Z•S6 h'fib L•9£ S'L£ b'IL Z'£9 0'99 b'E)h £L ~1L U +? I TZI 61 £LI £T£ £ €I LT 07 V II EII S€ 09 96 €+rL~ 31SV1 0'00T 0•OOI 0'00[ 0'00I 0'00I 0'00T 0•00T 0•00T 0'00T 0•00I 0•00I 0•00i 0'OOT 0•00T 0•00T 0'001 0'00[ 0'00I T?Z ZLi' 40S h0Z i€ TO£ 54S 91 Zb 65 TZ Fi 0£ Hb 6 17 96 bbI 69911 1Vi01 W h 1V101 W lalxCB r/ 1V101 w 9NIA IV10i 1F11S 00[ CNI31 1V101 OOT 5R1A , iV101 lV1.91 001 Or1I>+ 00T 9IVIY °NIN ONI3i HOIVb -- S1F931 -_ - - S1H 9I1 W3lVS - - - - - W3lVS - - - - = lV3a = = H9I3lVb - H91317b - BnCA 01 1NV12f0dGI 3e10H 32 C1n0A 'INIP0110-i 3H1 30 3N0 HJIH11 'nOR 1H9I3! 3113aV9I] bf10A 30NVH9 01 03JaJJ 3a3m n0A .aI £T 'E' 9T 31:1V1 ------._ ------ ~- /. '3NI dnoa9 VIVO 3H1 Ai3 031Jf1CM10;i i.21S+1i19C1 6L61 `a3EW3J30=AavnNvC == ACn1S 9f,INJlIMS UNgBe _3113?!7CIJ
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I CI;4FETTF 8RAN0 tiWITChINJ STUJY -- JANUARY-DECEMCIER+ 1979 LORILLAnG COV[)ijCTFC EY THE DATA GROUP INC. (1. 16_ WrAT IS THE TAR LEVEL OF THE F,RANO OF CIGARETTES YOU SMOKE MOST OFTEU ? J-fAT IS THE NICOTI'JE LEVEL OF THE 3RAND YOU SMOKE MOST OFTEN ? T 0 T 4 L CLAIwED TG r>wJw TA? LEVEL '_)0L'T KVGW TAR LEVEL C-.LAIMED TO KNGd NICG- TI`J'_' LEVEL ODV#T SNOU_ :tI Ci:TI'vE LEVEL Rqi s'7I6cQ TABLE 17 - RALEIGH - RALEIGH - - LIGHTS - RALGH - - REAL_ - - KING - - - SALEM - - KING < ING - 100 - - SALEM LIGHTS KING - - 100 - TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING M TOTAL M gokfM M TOTAL N M 11869 144 95 49 48 30 1H 21 58 42 16 536 301 31 204 503 272 231 100.0 100.0 100.0 100.0 100.0 100.3 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.) 100. 0 100.0 2712 9 9 18 14 4 29 21 8 46 23 2 21 93 54 39 22.8 6.3 9.5 37.5 46.7 22.2 50_0 50.0 50.0 8.6 7.6 6.5 10.3 18.5 19.9 16.9 9158 135 86 49 30 15 14 21 29 21 8 490 278 29 183 410 218 192 77.2 43.8 90.5 100.0 62.5 53.3 77.8 100.0 50.0 50.0 50..0 91.4 92.4 93.5 89.7 81.5 80.1 83.1 1737 15 11 4 22 15 7 16 11 4 41 29 13 14.6 31.3 36.7 22.2 37.9 35.7 43.8 3.0 3.7 2.0 8.2 10.3 5.6 10132 144 95 49 33 19 14 21 36 27 9 521 290 31 200 462 244 218 F,5.4 100.0 100.0 100.0 58.8 63.3 77.8 100.0 62.1 64.3 5S.3 97.2 96.3 100.0 98.0 91.9 99.7 94.4
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-~ ----~~"- - - --- - - - -- - -- -- CIGAkETTE BkAND SWI TCHING STUDY -- JANUARY-DECEMBER9 1979 3 R L P L I D L A COV?J:TEEI bY THE DA TA GROUP INC. TACLE 18 '.). 15 CQ YOU FEEL THAT THE TAR AND NICOTINE LEVELS OF YOUR REGULAR BRAND ARE: EIG4 - RALEI - RAL GH - - REAL - - - - - SALEM - - - - - SALEM LIGHTS - - _ - - LIGH TS - - RALGH KIYG K I4G EINC 100 KID;6 100 . _ TOTAL TOTAL KING 100 TOTAL KI NG 100 STRT TOTAL KING M TOTAL M 87X/M M TOTAL N M TOTE_L 11869 144 95 49 48 30 1A 21 58 42 16 536 301 31 204 503 272 231 100.0 100.0 100.0 100.0 100.0 100 .0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ri13 i_? 12 364 39 22 17 4 2 2 10 123 68 5 51 25 12 13 T-All 40ST 24.1 27.1 23.2 34.7 8.3 6 .7 11.1 47.6 22:9 22.6 16.1 25.0 5.0 4.4 5.6 LOuEF? i3R7 10 7 3 12 8 4 1 39 30 9 61 37 4 20 205 123 R2 THA'j 49ST 2ts.5 6.9 7.4 6.1 25.0 26 .7 23.2_ 4.F1 67.2 71.4 56.3 11.4 12.3 12.9 9.8 40.3 45.2 35.5 3JUT -329 °2 66 27 30 18 13 11 17 10 7 336 190 20 127 254 132 132 VERAsE 44.9 63.9 69.5 55.1 62.5 G0 .0 72.2 52.4 29.3 23.8 43.P 62.7 63.1 64.5 62.3 52.5 4",5 57_1 IiQYOT KyOW 289 3 1 2 2 2 1 1 16 6 3 L 3 5 4 2.4 2.1 1.1 4.1 4.2 6 .7 1.7 2.4 3.0 2.0 9.7 2.9 1.5 1.8 1.7 sq-4qtsCo
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----t ------------- n 4IGARETTE BRANp SWITCHING STUOY -- JAVUARY-DECEM9ER. 1979 n LDRILLAt CO%CI,CTEU BY THE DATA GROUP IUC. TAFiLE 19 7. 15A f+AVE YCU PURCHASED ANY OF ,i. 1::j WHAT 3RAND OR 3PANDS HAVE THE NEWs EXTRA LONG 120MM CIGARETTES IN THE PAST TWO OR YOU PURCHASED ? THREE MONTHS ? - RALEI GH - RALEIG H - - REAL - - - - - SALEM = - - - - SALEM LTG4TS - - - I T 1 ING ING KING 100 K NG 0 - L GH S - - RALG- K K I 1 0 TOTAL TOTAL hI V G 100 TOTAL KIV G 100 ST3T TOTAL KING M TOTAL M f3DX(M M TOTAL +1 M TOTAL 11712 14 4 95 49 48 3 0 18 21 38 42 16 536 301 ul 204 503 272 231 1C0.0 100.0 100 .0 100.0 100.0 100. 0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.1 OURCNASE(' 273 2 2 2 2 2 2 16 0 8 15 3 13 1204M (NF`T) 2.3 1.4 4.1 4.2 11.1 3.4 4.8 3.0 2.7 3.9 3.0 1.1 5.6 AMER. LIr-yTS ? V`"l120MM • LO%s: JOH S '44f12u"'M I '?. A'd 1 7 2 2 WA1120",`t .1 1.4 4.1 14 1 x 7 1 1 1 1 yl120tiM .1 .2 .5 .2 .4 MORE 76 1 1 2 2 2 1 1 1 I >1!'F123NM .6 2.1 5.6 3.4 4.6 .4 .3 .5 .2 .4 M 0RE 72 1 1 6 2 4 7 2 5 ^4l1201M .5 .7 2.0 1.1 .7 2.0 1.4 .7 2.2 SARATOGA 27 Yyf1~, 0'1M .2 3ARAT(1GA_ 15 1 1 2 2 Ml12CMM .1 .2 .5 .4 .9 TA_L 7 `1yE1sOMt! .1 TALL 2 '"f 120tlM * VIRGINIA SLM 15 1 1 Nyf1_°3 %1M .1 2.1 5.6 094SI6E0
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CISAH_TTE BRAI:D SWITCHING STU)Y -- JAVUARY-DECEMBER! 1979 L03ILLA6.D CaV:.IICTED RY THE DATA GROUP INC. TABLE 19 . 1 A HAVE YOU ?URCHASED ANY OF THE PJE{d. EXTRA_ LONG 120MM CIGARETTES IFJ THE PAST TWO OR THREE MOWTHS ? e- - 1. 1.`a WHAT BRA.UD OR BRA'JDS HAVE YOU PURCHASED ? - RALLIGH - RALEIG H - - REAL - - - - - SALEM - - KI G -. 100 - - SALEM LIG1 TS KI - - 0 - - LIGHT S - -. 4ALGH KING NG KIN NG 0 1 TOTAL TOTAL KING 1G0 TOTAL KIN G 100 ST4T TOTAL KING M TOTAL H BDXfM M TOTAL M M VIRGI+;IA SLM 15 2 1 1 2 'i/12UMM .1 .4 .3 .5 .4 .4 . DOV'T K"JOy 43 4 1 3 .4 .9 1.3 .5 .6 1.3 120!'N NOT 11439 142 95 47 46 3 0 16 21 56 40 16 520 293 31 196 4R9 269 218 PUR--H:SED ~7.7 98.6 100.0 95.9 95.8 100. 0 88.9 100.0 96.6 95.2 100.0 97.0 97.3 100.0 96.1 97.0 9P_.9 `I4.4 E• = PERCEYT LESS THAN .0.i? 194SL6c0
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'IGA~iETTE BRAV!1 SWITCHING STUDY -- JANUARY-DECENHER. 1979 LOnILLRR!' ('OL'oUi.TEC bY THE DATA GROUP IVC. j. 16A MAY I HAVE YOUR AGE. PLEASE ? I TAgLE 20 - RALEIGH -. RALEIGH - HT I H - - REAL - - - - N - SALEM - -. TUC ( ING - 1 - SALFM - LIGHTS - _ 00 G S - L - - RALG KI G K 00 KI NS 1 TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KIYG N TOTAL M BOx/ N M TO TAL N N T9TmL 12007 144 95 49 48 30 1A 21 . 58 42 16 536 301 31 204 503 272 231 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 103.0 100.0 100.0 190.0 100.0 10 0.0 100.9 10 ) .0 1ft-20 935 5 4 1 1 1 1 1 1 55, 30 2 23 49 35 14 7.8 3.5 4.2 2.0 2.1 3.3 4.8 1.7 2.4 10.3 10.0 6.5 11.3 9.7 12.9 5.1 21-24 1387 7 4 3 10 6 3 53 30 2 21 69 45 24 11.6 4.9 4.2 2 E< •1 17.2 14.3 18.8` 9.9 10.0 6.5 10.3 1 3.7 16." 10.4 ?5-29 1597 21 13 8 3 3 12 6 6 iI 64 37 2 251 93 - 51 32 13.3 14.6 13.7 16.3 6.3 10.0 20.7 14.3 37.5I 11.9 12.3 6.5 12.31 1 6.5 18.9 13.5 '0-34 1539 17 10 6 4 3 1 1 11 10 2 72 39 4 291 69 33 36 12.8 11.(i 10.5 12.2 8.3 10.0 5.6 4.9 19.0 23.9 12.5 13.4• 13.0 12.9 14.2 1 1 _ 3.7 12.1 15.6 3_5-?9 1337 20 11 9 5 3 2 1 5 4 1 57 32 3 33 ' 39 21 1A 11.1 13.9 11.6 18.4 10.4 10.0 11.1 4.8 9..6 9.5 6.3 12.5 10.6 9.7 16.2 ~ 7.9 7.7 7.8 I yC-~44 1172 11 9 2 i? 5 3 6 2 2 55 36 5 14 49 20 29 1.8 7.6 9.5 4.1 16.7 16.7 16.7 28.6 3.4 4.8 10.3 12.0 16.1 6.9 9.7 7.4 12.6 45-49 1068 13 9 4 9 3 6 2 3 3 46 18 5 23 1 43 22 26 5.9 9.0 9.5 8.2 18.8 10.0 '3.3 9.5 5.2 7.1 8.E 6.0 16.1 11.3 ; 9.5 8.1 11.3 50-54 949 16 10 5 3 3 1 7 4 3 40 32 1 7 23 11 12 7.9 11.1 10.5 12.2 6.3 10.0 4.8 12.1 9.5 18.8 7.5 10.6 3.2 3.4 ~ 4.5" 4.0 5.2 1~5-(-4 1325 24 16 7 R 4 4 7 3 3 57 32 2 23 ~ 48 20 2F', 11.0 16.7 16.8 14.3 16-7 13.3 22.2 33.3 5.2 7.1 10.6 10.6 6.5 11.3 9.5 7.4 12.1 65 A1'J OVEP 602 9 6 2 7 5 2 3 2 2 22 11 5 6i 22 10 12 5.0 5.6 6.3 4.1 14.6 16.7 11.1 14.3 3.4 4.8 4.1 3.7 16.1 2.9i 4.4• ' T.7 5.2 l+k FUSED 96 2 1 1 2 1 1 5 5 ~ 4 3 1 .R i.4 1.1 2.0 3.4 2•4 6.3 .9 1 .7 ! .9 1 .1 .4
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-- --_-e 0 ~--I------ ~-:----- - CIGARETTE BRAND SrIITCHING STUDY -- JANUARY-DECEMDERa 1979 _ -- L3RILLAR:; C,94DUCTED BY THE DATA GROUP INC. a. 1!, I::iAT WAS ThE LAST SRADE OF SCHOOL YOU COMPLETED 7 TABLE 21 . RALEIGH - RALEIGH IG T - - - ALGH - - REAL - - - - K I N G e SALEM - - KING KING - 100 - - SALEM LIGr1TS KING - - 100 H - L S R TOTAL TOTAL KING 100 TOTAL KING 100 ST2T TOTAL KING N ITOTAL y BOkf1a M TOTAL 14 `1 T,'TQL 12007 144 95 49 48 30 18 21 58 42 16j 536 301 31 204 50' 272 231 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100:0 100.0 100.0 100..0 100.) 10 0.0 100.0 G?4^E 6Gr00L rn07 16 11 5 2 1 1 6 27 16 2 9 13 6 7 5.1 11.1 11.6 10.2 4.2 3.3 5.6 28.6 5.0 5.3 6.5 4.4 2.5 2.2 3.0 SOME HI GH 2046 34 21 13 13 5 8 3 5 3 2` 118 67 8 42 71 37 35 "H3CL 17.0 23.6 22.1 26.5 27.1 16.7 44.4 14.3 8.6 7.1 12.5 22.0 22.3 25.8 20.6 14.1 13.6 15.2 `'OPif=LETEC 4913 70 45 25 21 15 5 9 25 20 5 222 125 13. 84 293 123 86 HIG1 SC,t60L 40.9 48.6 47.4 51.0 43.8 53.3 27.8 42.9 43.1 47.6 31.3 41.4 41.5 41.9 41.2 41.6 45.2 37.2 iE~-?ETAf,iAL 245 1 1 3 ' 1 3 2 1 13 6 9 17 10 7 fT~4.EI :iUs I'~EzS 2.0 .7 1.1 6.3 10.0 4.8 5.2 4.8 6.3 2.4 2.0 3.9 3.4 3.7 3.0 SO"s_ CGLLi GE 2259 18 13 5 5 3 2 12 A 4 95 47 F, 41 115 57 57 1h.8 12.5 13.7 10.2 10.4 10.0 11.1 20.7 19.0 25.0 17.7 15.6 19.4 20.1 22.5 21.0 24.7 C3LLEGE 1278 3 1 2 3 1 2 2 d 5 3 42 26 2 14 59 31 2b GRA:)IIATE 10.6 2.1 1.1 4.1 6.3 3.3 11.1 9.5 13.8 11.9 18.8 7.8 8.6 6.5 6.9 11.7 11.4 12.1 POST 520 2 2 2 1 1 1 ' 3 11 11 6 5 16 5 11 3RA9UATE 4.3 1.4 2.1 4.2 3.3 5.6 4.B 5.2 7.1 2.1 2.0 2.5 3.2 1.ri 4.e pEFU'ED 140 1 1 2 1 1 9 B 1 5 4 1 1.2 _ .7 1.I 3.4 2.4 6.3 1.7 2.7 .5 1.0 .1.5 .4
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------------- --~-- ~-- --- -- -~ '1SARETTf C1itAMD SVITCNING STUDY -- JANUARY-DECEMBER9 1979 LONILLAk? '1JNE~UGTED BY THE DATA GROUP INC. TABLF 22 0. 19 MARITAL STATUS ALEIGH R - RALEIG H - - REAL - - - - SALEM - - - - - SALEM LIGHTS - - _ - - LIGHT S - RALGH _ KING KING EI•'JG 100 KING 100 TOTAL TOTAL KING 100 TOTAL KIN - 6 100 STRT TOTAL KING M TOTAL M BDXEM M TOTAL M M TOT(,L 12007 144 95 49 48 3 0 18 21 58 42 16 536 301 31 204 503 272 231 100.0 100.0 100.0 100.0 100.0 100. 0 100.0 100.3 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.3 100.0 100.0 ^'AkRIEU 7 e 73 104 71 33 40 2 5 15 15 41 29 13 326 179 18 129 333 173 160 65.6 72.2 74.7 67.3 83.3 83. 3 83 . 3 71.4 70.7 66.7 81.3 60.8 59.5 58.1 63.2 66.2 63.6 69.3 "I`JG LE 2166 11 5 6 1 1 9 8 1 120 76 6 38 97 62 36 _ 1 0 .0 7.6 5.3 12.2 2.1 3. 3 15.5 19.0 6.3 22.4 25.2 19.4 18.6 19.3 22.3 15.5 ._IDC._E0 4 74 12 7 4 4 2 2 5 21 12 4 5 19 9 1E 6 .9 6.3 7.4 8.2 B.3 6. 7 11.1 23.9 3.9 4.0 12.9 2.5 3.6 2.9 4.3 ~IUiinCElf 1337 16 11 9 3 2 1 2 6 9 1 61 25 4 32 52 26 25 SEF RdTEG 11.1 11.1 11.6 10_2 6.3 6. 7 5.6 9.5 10.3 11.9 6.3 11.9 8.3 12.n 15.7 10.3 9.6 10.8 o_ccUD 157 1 1 2 1 1 9 9 3 3 1.3 .7 1.1 3.4 2.4 6.3 1.7 3.0 ..6 1.1 V9Lquco
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CI:,AkETTL ERA'4t) SUITCHIVG STUJY --. JAyUAf;Y-DECEM6ER9 1979 LORILL4F,D CJYCUCTFD 9Y THE DATA GROUP INC. T4BLE 23 5. 20 IS YOUR TOTAL YEARLY FAMILY I'uCOME OVER OR UNDER $159000 ? - RALEIGH - RALEIGH - - REAL - ~ _ - SALE9 - - SALF'1 - - - L I G H T S - - _ 4 C G - - LIGHTS - - RALGH KIVG KING 4ING , 100 I 100 TOTAL TOTAL aING 100 TOTAL KINc; 100 STRT TOTAL KING M TOTAL H qOXlM M TOTAL '° H T3T4L 12007 144 95 49 48 30 18 21 58 42 16 536 301 31 204 503 272 231 100.0 100.0 1C0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.3 100.0 1P0.0 UU^ER '?44 21 13 7 5 3 2 4 3 3 55 30 2 23 33 15 15 i7,`00 7.9 14.6 13.7 14.3 10.4 10.0 11.1 19.0 5.2 7.1 10.3 10.0 6.5 11.3 5.5 5.5 7.h 17.F00- 1C18 12 9 4 4 2 2 4 5 5 61 36 5 20 45 20 :~5 19 9 979 8.5 8.3 9.5 8.2 8.3 6.7 11.1 19.0 8.6 11.9 11.4 12.0 16.1 9,g 1i.9~ 7.4 10 . 6 x1C,000- ?180 36 24 11 13 9 5 2 10 6 4 108 61 3 44 : 75 1 41 33 214,399 1t+.2 25.0 23. 3 22.4 27.1 30.0 2 7. 8 9.5 17.2 14.3 25.0 20.1 20.3 9.7 21.6 /14.0.~ 1:a.1 14.3 115.000- 481 35 24 11 9 5 4 3 10 6 4 87 45 4 39 119 ~ 67 53 119~394 20.7 24.3 25.3 22.4 19.F1 16.7 22..2 14.3 17.2 14.3 25..0 16.2 15.0 12.9 19.1 23.7 124.5 22.9 32C,CoO- 1787 17 7 10 9 6 3 4 12 8 4 79 46 5 28 O5-) 46 3N t24.799 14.9 11.8 7.4 20.4 19.8 20.0 16.7 19.0 20.7 19.0 25.0 14.7 15.3 16.1 13.7 16.9 16.9 15.5 $ 25,000- 1525 9 7 2 4 3 1 4 7 4 3 52 26 4 23 E~7 36 31 t34,9Q9 IP.7 6.3 7.4 4.1 8.3 10.0 5.6 19.0 12.1 9.5 18.8 9.7 ' 8.6 12.9 11.3 13.3 !~13.2 13.4 135,000 1217 6 5 1 2 1 1 7 7 39 22 4 13 ' 49 25 22 OR uVEE: 10.1 4.2 5.3 2.0 4.2 3.3 5.6 12.1 16.7 7.3 7.3 12.9 6.4 9.5 9.5 9.5 DOV•T <h0w 212 4 3 1 1 I 19 11 2 5 11 5 5 1.8 2.8 3.2 2.0 4.9 3.5 3.7 6.5 2.5 2.2 2.2 2.2 9EFJ`.FD 643 5 3 2 2 1 1 3 2 1 36 25 2 10 20 14 6 5.4 3.5 3.2 4.1 4.2 3.3 5.6 5.2 4.0 6.3 6.7 8.3 6.5 4.9 , 4.0 5.1 2.6 s94,qTSeO
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CI:+A?ETTE L I EINA'4C SWITCriING STUDY -- JANUARY-QEOEMBER. 1979 OR LL4RC CONDUCTED BY THE DATA GROUP INC. TAFtLF. 24 Q. 21 aZL YOU bL4CKx IJHITEs ORIENTAL. SPANISH SPEAKING. OR FROM SOME OTHER BAGKGROUND ? - RA_LFIGH - RALEIGH - - REAL - - - - - SALEM - - - - - ;AI.r M LIGHTS - -. -- LIGHTS - - RALGH KING KIVG (INf 100 KING 100 TOTAL TOTAL KIVG 100 TOTAL KIWG 100 STRT TOTAL KING M TOTAL . M 83XfM M TOTAL Y M TOTAL _ 12007 144 95 49 48 30 18 21 59 42 16 536 -- 301 31 204 503 272 231 i00.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 uHIT~ 16432 134 H9 45 46 28 18 20 56 41 15 399 225 21 153 43S 234 204 56.9 93.1 93.7 91.9 95.8 93.3 100.0 95.2 96.6 97.6 93.8 74.4 74.8 67.7 75.0 87.1 86.1 89.3 t;L4 C K 921 4 2 3 2 2 88 51 2 35 47 29 16 7.7 2.8 2.1 6.1 4.2 6.7 16.4 16.9 6.5 17.2 9.3 10.7 7.b Oq IFtiTaL 41 3 1 1 1 2 ~ .6 .3 3.2 .5 .4 SP4LISH 190 1 1 20 10 4 6 4 3 SP=IKIVG 1.6 .7 1.1 3.7 3.3 12.9 2.9 .3 1..1 . D TnER 147 3 2 1 1 9 4 2 3 6 2 4 1.2 2.1 2.1 2.0 4.9 1.7 1.3 6.5 1.5 1.2 .7 1.7 nEFuSEO 275 2 1 1 2 1 1 16 10 6 7 5 2.3 1.4 1.1 2.0 3.4 2.4 5.3 3.0 3.3 2.9 1.4 1.H 991,rYGc©
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CIGA:~ETTL BRANO SWITCHING STUDY -- JANUARY-UECEMBER. 1979 LnPTLL'RU COVLJCTFD ElY THE DATA GROUP INC. T4ULE 25 CENSUS REGIONS - RALEIGH - RALEIGH - LIGHTS - RALGH - - REAL _ . ING - - - SALEM KIUG 'G <It 100 SaLEM LICHTS NG - - 00 - - K _ . KI 1 TOTAL TOTAL KIL'G 100 TOTAL KING 100 STRT TOT4L KING M TOTAL M 9RXl`! '1 TOTAL y M TOTAL 12007 144 95 49 48 30 1A 21 58 42 16 536 301 31 204 503 272 231 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.) 10Q..0 r4_u EfiGLaNJ 786 11 5 5 1 1 2 3 2 1 25 13 3 10 22 14 R 6.5 7.6 6.3 10.2 2.1 3.3 9.5 5.2 4.8 6.3 4,7 4.3 9.7 4.9 4.4 5.1 3.5 `fIJ^LE 1927 29 21 8 3 1 2 4 7 5 2 66 37 6 24 100 °5 45 A7LAr,TIC 16.0 20.1 22.1 16.3 6.3 3.3 11.1 19.0 12.1 11.9 12.5 12.3 12.3 19.4 11.8 19.9 20.2 19.5 EEST NORT~! ;'548 26 17 10 11 9 2 4 12 8 4 111 69 2 40 12`.1 84 45 C=0k4L 21.2 1A.1 17.9 20.4 22.9 30.0 11.1 19.0 20.7 19.0 25.0 20.7 22.9 6.°. 19.6 25.6 30.9 19.5 dEST NORTH 966 12 10 3 11 5 6 3 4 4 44 25 2 17 31 13 17 CESTi<AL 6.0 9.3 10.5 6.1 22.9 16.7 33.3 14.3 6.9 9.5 8.2 A.3 6.5 9.3 6.2 4.9 7.4 SDUTH 1994 23 16 7 8 6 1 12 6 6 107 69 1 36 116 62 53 ATLANITIC 16.6 16.0 16.8 14.3 16.7 20.0 11.1 4.8 20.7 14.3 37.5 20.0 22.9 3.2 17.6 23.1 22.9 22.5 ~:AST SOUTn 770 5 4 4 4 2 2 2 5 4 1 44 22 3 19 23 7 16 CENT?AL 6.4 5.5 4.2 8.2 8.;.; 6.7 11.1 9.5 8.6 9.5 6.3 8.2 7.3 9.7 9.3 4.6 2.6 6.9 4EST SOUTH 1C71 13 8 5 5 2 3 2 2 63 31 3 2S 29 13 16 C E'vT6AL 8.9 9.0 B.4 10.2 10.4 6.7 16.7 3.4 4.8 11.8 10.3 9.7 14.2 5.3 4.9 6.~i 4 OUk TIIN 523 3 3 4 2 2 4 4 22 8 3 11 17 5 12 4.4 2.1 6.1 8.3 6.7 11.1 6.9 9.5 4.1 ?+7 9.7 5.4 T.4 1.9 5.2 PA^IFTC 1422 19 13 6 2 2 6 5 7 2 55 28 8 18 j7 20 17 11.d 12.5 13.7 12.2 4.2 6.7 28.6 15.5 16.7 12.5 10.3 9.3 25.8 8.R 7.4 7.4 7.4 ;ORTHEAST 2713 40 27 13 4 2 2 6 10 7 3 91 49 '? 33 122 69 54 22.5 27..3 28.4 26.5 8.3 6.7 11.1 29.6 17.2 16.7 19.8 17.0 16.3 29.0 16.2 24.3 z^5.0 23.4 VORTH 3514 39 26 12 22 14 8 7 16 12 4 155 94 4 57 15) 97 63 FEl.TWAL ~9.3 27.1 27.4 24.5 45.N 46.7 44.4 33.3 27.6 29.6 25.0 28.9 31 . 2 12.9 27.'? 31.9 35.7 27.' .",OUTr! ~835 44 29 15 17 1U 7 3 19 12 7 214 122 7 84 157 H2 r5 31.9 30.6 30.5 30.6 35.4 33.3 38.9 14.3 32.9 28.6 43.8 39.9 40.5 22.6 41.2 33.2 30.1 36.8 49z,5T6c0
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-----_--~- 'If,A~FTTE akAND SidITCHING SiUDY -- JANUARY-OECEMElERs 1979 L04ILL:nn r0,~'_UCTEfI BY THE DATA GROU° IVC. CEYSUS REGIONS -~-- - - - - - - - -- -~ TAt3LE 25 - RALEIGH - RALEIGH - - RE_AL - - - - - SALE4 - ~ - - - SAL~A° LIGHTS - - - - LIGHTS RALGH KING KING KING 100 KING 100 TOTAL TOTAL KING 100 TOTAL KING -- 100 STftT TOTAL KING ,1 TOTAL M 80x1M M TOTAL M '1 'j.- ST 1945 21 13 9 E 4 2 6 13 11 2 77 36 11 30 54 25 ?`? 14.2 14.5 1?.7 18.4 12.5 13.3 11.1 29.6 22.4 26.2 12.5 14.4 12.0 55.5 14.7 10.7 9.2 12..E 894,SI6C0
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r'1 CIGARETTf C1kAN0 SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LDkILLARG CO\uUCTEf', BY THE DATA GROUP INC. T4;'LE 2b SMSa POPULATION CATEGORY - RAL_EIGH - RALEIG H - - REAL - - ~ ' - SALEM - - - - - SALEM LIGHT> - - - - LIGHT S -- RALGH KIU6 KIVG_ 4ING 100 KING 100 TOTAL TOTAL KING 100 TOTAL KIN G 100 STRT TOTAL KING k? TOTAL m 9DXl'9 M TOTAL N M TOTAL 12007 144 95 49 48 3 0 1R 21 58 42 16 536 301 31 204 503 272. 231 100.0 100.0 100.0 100.0 100.0 100. 0 100.0 100.0 100.0 100.0 1no.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ? MILLIO' 2Hd2 20 14 6 4 4 1 9 8 1 110 , 55 8 46 124 67 57 .;'JJ CV=k 24.0 13.9 14.7 12-2 9.3 13. 3 4.8 15.5 19.0 5.3 20.5 18.5 25.8 22.5 24.7 24.6 24.7 I MILLIO~!- 1488 17 12 6 4 1 3 3 8 5 3 69 36 3 30 55 23 27 1.099.999 12.4 11.8 12.6 12.2 9.3 3. 3 16.7 14.3 13.8 11.9 18.8 12.9 12.0 9.7 14.7 10.9 10.7 11.7 50G.00C- 1268 9 8 1 6 4 2 3 8 5 3 56 38 4 14 53 32 20 "399.?39 10.7 6.3 8.4 2.0 12.5 13. 3 11.1 14.3 13.8 11.9 18.8 10.4 12.6 12.9 6.9 10..5 11.R R.7 250+000- 1212 13 9 5 4 2 2 4 3 3 57 30 3 24 5i 28 25 y:1 5,999 10.1 5.0 9.5 10.2 8.3 6. 7 11.1 19.0 5.2 7.1 10.6 10.0 9.7 11.8 10.7 10.3 10.`I 100r000- 1122 15 10 5 6 5 1 3 7 3 4 53 26 4 24 30 15 14 24a,999 9.3 10.4 10.5 10.2 12.5 16. 7 5.6 14.3 12.1 7.1 25.0 9.9 8.6 12.9 11.8 6.0 5.5 6.1 50.0 00- 166 2 2 1 5 3 2 5 2 3 99.999 1.4 1.4 4.1 4.y .9 1.0 1.0 1:0 .7 1.3 ALL RURAL 3848 67 42 25 24 1 4 10 7 22 17 5 186 113 9 64 193 93 94 Ar.E;3 32.0 46.5 44.2 51.0 50.0 46. 7 55.6 33.3 37.9 40.5 31.3 34.7 37.5 29.0 31.4 36.4 36.4 36.4
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CISAf:°_TTE BRAND SWITCyING STUJY -- JANUARY-UECEMBER9 1979 _-_-- L03ILLSRi) :OtvUI~CTE^ flY THL DATA GRCUP INC. - '.IELSEt: CGUNTIES TAbLE 27 - RALEIGH - RALEIGH - - REAL - - - - - SALEM - - - - - SALEM LIGHTS - - - - LIGHTS --. RALGH K T N G K I N G <ING 100 KINU 100 TGTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING M TOTAL M a0X/M M TOT"L "1 4 TOTAL 12007 144 95 49 4 8 30 18 21 5B 42 16 536 301 31 204 503 ?72 231 - - - - - 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1o0.0 100_0 IIIELf.Eti-A 5479 41 31 11 9 5 9 6 20 16 4 172 91 11 71 196 102 ek COUVTIES 37.3 28.5 32.5 22.4 18.P 16.7 22.2 28.6 34.5 38.1 25.0 32.1 30.2 35.5 34.P. 37.0 37.5 36.4 ?dI=LSEN-~ 2433 34 21 14 13 10 3 7 16 0 7 161 89 10 62 1'4 73 61 COjNTIES 28.6 23.6 22.1 28.6 27.1 33.3 16.7 33.3 27.6 19.0 43 .8 30.0 2.9.5 32.' 30.4 26.6 26.N 25.4 'JIE L~E'J-C .389 44 27 16 12 6 6 5 12 9 3 119 67 5 47 110 58 53 ~JUVTIES 19.9 30.5 28.4 32.7 25.0 20.0 33.3 23.R 20.7 21.4 1P..8 22.2 22.3 16.1 23.0 21.9 21.3 22.9 ':I ELS'E'a-n 1706 25 16 9 14 9 5 4 10 8 2 83 54 5 25 72 39 33 E)UITIES 14.2 17.4 15.8 18.4 29.2 30.0 27.8 13.0 17.2 19.0 12.5 15.5 17.9 16.1 12.3 14.3 14.3 14.3 0Z14.qirV E+O
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CISAK:TTE dRANO SGITCNING STUDY -.- JANUARY-OECEMDER! 1979 LORILL4R;) COV3uCTEC EiY THE DATA GROUP INC. +. 15C FECENT ARTICLES 1N MAGAZINES AND NEWSPAPERS HAVE DISCUSSED VARIOUS COMPONENTS OF CIGARETTE SMOKE. 'i0 Y6U RECALL WHAT CG'4PONENTS ARE CONTAINED IN CIGARETTE SIlOKE ? TAllLE 28 . - RALEIGH - RALEIGH - - REAL - - - - - SALEM - - - - r SALEM LIGHTS - - -- LIGHTS -. - RALGH KING KIWG 4I?JG 100 K I N G 100 TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING M TOTAL M 90xlh! M TOTAL "' M TOT;L 12007 144 95 49 48 30 18 21 58 42 16 536 301 31 204 503 272 231 1c0.G 130.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 109.0 100.0 100.0 100.e 100.0 100.0 100.0 100.0 CARPniu 708 2 2 4 2 2 11 7 4 15 11 4 32 21 12 :10YOxIDE 5.9 1.4 2.1 R.3 6.7 11.1 19.0 16.7 25.0 2.8 3.7 2.0 6.4 7.7; 5.2 cAS 186 1 1 3 1 2 1 1 6 5 1 1.5 .7 2.0 5.2 2.4 12.5 .2 .3 1.? 1.8 .4 NICOTINE 1960 15 8 7 ? 7 3 3 17 14 3 71 45 2 24 73 47 ?P 16.3 10.4 8.4 14.3 18.8 23.3 16.7 14.3 29.3 33.3 18.8 13.2 15.0 6.5 11.,9 14.9 17.3 12.1 TAR i911 14 7 7 9 5 4 4 17 14 3 67 41 2 23 73 49 29 15_9 9.7 7.4 14.3 18.8 16.7 22.2 19.0 29.3 33.3 18.8 12.5 13.6 6.5 11.3 15.5 1k.0 12.E OTHER 590 4 2 2 2 1 1 10 8 2 12 11 1 22 12 10 4.9 2.8 2.1 4.1 4.2 3.3 5.6 17.2 19.0 12.5 2.2 3.7 .5 4.4 4.4 4.3 JOY'T KsuO+ q391 127 85 43 37 23 13 17 29 21 8 453 24B 2° 176 393 206 197 7P .2 9 fi.2 89.5 87.8 77.1 76.7 72.2 81.0 50.0 50.0 50.0 A4.5 82.4 9 3.5 86.3 78.1 75.7 £!1.6
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CIGAaFTTE 6kA_NO SJITCIING STUDY -- JAVUARY-DECEMQER. 1979 LOZILLARO CONOI.CTEO BY TNE DATA GROUP IVC, TAk3LE 29 '~U=STIOy 15D. WHAT LOU TAR BRANES OF CIGARETTES CAN YOU THINK OF ? - RALEIGH - RALEIGi - - REAL - - - - SALEM - - - - - SAL- M LiG-iTS - - - - LIGhTS - - RALGH KING KING KIGG 100 KING 100 TOTAL TOTAL KING 100 TOTAL KIUG 100 STRT TOTAL KING N TOTAL ' M BOX/M M TOTAL ."+' H r;TtL 12007 144 95 49 48 30 18 21 58 ' 42 16 536 301 31 ?04 503 272 231 100.0 100.D 109.0 100.0 100.0 i00.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.C 100.0 100.0 100 .0 100.0 r;FySON S 25E+ 1 1 1 1 4 2 3 10 4 6 HDSES LIGHTS 2.1 2.1 3.3 1.7 2.4 .7 .7 1.5 2.0 1.5 2.6 C44EL L1r.ITS 483 4 4 2 1 1 6 4 2 5 2 3 14 10 4 4.0 2.8 4.2 4.2 3.3 5.6 10.3 9,5 12.5 .9 .7 1.5 2.8 3.7 1.7 CARLT0N 226A 11 B 4 8 6 2 4 20 15 5 58 29 1 27 113 62 50 18.9 7.6 8.4 8.2 16.7 20.0 11.1 19.0 34.5 35.7 31.3 10.8 9,6 6.5 13.2 22.5 22.4 21.9 UE~AL, E 2C5 1 1 1 1 4 3 1 4 2 2 1.7 2:1 3.3 1.7 2.4 .7 1.0 .5 Et .7 .9 UORe_L 519 12 7 5 4 4 1 6 5 1 33 14 19 3g 24 14 7.7 8.3 7.4 10.2 8.3 13.3 4.8 10.3 11.9 6-3 6.2 4.7 9.3 7.5 8.9 6.1 F A : 1 50 1 1 2 1 1 2 1 1 3 2 1 .4 .7 1.1 3.4 2.4 6.3 .4 .3 .5 .5 .7 .4 G 0:0 EN 48 1 1 1 1 4 2 2 LIGiTS .4 .7 1 . 1 .2 .5 . A .7 .9 '=3ERG - 52 . 1 1 1 1 2 1 1 .4 .7 2.0 .2 .5 .4 .4 .4 dE14 1 f?63 16 10 6 2 2 2 3 3 34 18 1 15 26 12 15 7.2 11.1 10.5 12.2 4.2 6.7 9.5 5.2 7.1 6.3 6.0 3.2 7.4 5.2 4.4 6.5 KEtiT III 323 1 1 1 1 3 3 4 3 1 13 5 7 2.7 .7 1.1 2-1 3.3 5.2 7.1 .7 1.0 .5 2.0 2.2 3.0 KENT GOLPEtv 656 9 8 1 4 3 1 15 10 1 4 30 15 13 LIGHTS 5.5 6.3 8.4 2.0 6.9 7.1 6.3 2.8 3.3 3.2 2.0 6.0 5 . 9 5.6 KCOL tlILGS 250 1 1 1 1 3 1 2 8 5 3 20 14 6 2.1 .7 1.1 2.1 3.3 5.2 2.4 12.5 1.5 1.7 1.5 4.0 5.1 2.6 z44stsco
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-1 "IGAf+ETTE 9RANfi SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLASS CON°UCTECI bY THE DATA GRnUP IVC. 4JESTION 150. JHAT LOW TAR BRANGS OF CIGARETTES CAN YOU THINK OF ? - TABLE 2.9 - RALEIGH - RALEIGH HT LI - RA I G - - REAL - - KING - - - SALEM - - IrdG KI G - 100 - - SALEM LICiTS KING - - 1n 0 - - G S - r L N K TOTAL TOTAL KING 100 TOTAL KING 100 STrTT TOTAL KING M TOTAL M RJXLM M TOTAL M "! /JOL SU?FrZ =92 1 1 3 2 1 15 8 7 25 12 13 LI2NTS 3.3 .7 2.0 6.3 6.7 5.S 2.8 2.7 1.4 5.0 4. 4 5.6 L P 'i FLAVOR 94 1 1 1 1 2 2 2 ? L1,Gh TS .8 .7 1.1 2.1 3.3 .4 .7 .8 .7 .9 LU:KY TE':S! 48 1 1 2 1 1 1030E .4 2.1 3.3 .4 .4 .4 4AR'_n0R0 1452 20 16 4 5 4 1 10 7 3 35 25 2 n 56 35 19 LIu-iTS 12.1 13.3 16.8 8.2 10.4 13.3 5.6 17.2 16.7 13.8 6.5 8.3 6.5 3.9 11.1 13.2 9.2 uAnVFLS 25 1 1 1 1 1 1 .2 2.1 3.3 .2 .3 .2 .4 MERIT 2329 14 R 5 9 6 3 1 19 15 3 74 38 2 34 13 3 65 38 19.4 9.7 8.4 12.2 18.8 20.0 16.7 4.8 31.0 35.7 13.8 13.5 12.6 6.5 16.7 20.5 23.9 16.5 'I03F .'. 9 2 3 3 1 1 13 8 5 ?~ 10 12 ,3.3 2.1 3.2 1.7 2.4 2.4 2.7 2.5 4.4 3.7 5.2 HU_TIFILTER 14 1 1 1 1 .1 .2 .5 .? .4 hFdP06T 107 1 1 1 1 1 1 7 7 2 LIGHTS .9 2.1 3.3 1.7 2.4 .2 .3 1.9 2.5 .9 '10 w 1607 5 2 3 3 1 2 3 1 2 27 13 13 45 21 24 e.4 3.5 2.1 6.1 6.3 3.3 11.1 5.2 2.4 12.5 5.0 4.3 6.4 9.7 7.7 10.4 JLD SOLD 48 1 1 1 1 ~ 2 LIS-4TG .4 .7 1.1 .2 .3 .4 .7 PALL MALL 131 1 2 2 1 1 7 D 2 EXTRA 'tILG' 1 .1 .7 1.1 4.2 6.7 4.ft .5 1.4 1.8 .9 HAiL1AMENT 163 6 3 3 1 1 6 3 3 4 3 1 1.4 4.2 3.2 6.1 1.7 2.4 1.1 1.0 1.5 .a 1.1 .4 CLLqtsco
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CISph_TTE 8kA'dG SWITCNING STUDY -- JANUARY-DECEMGER. 1979 LDRILLAdC ;.DYJUi.TEO 6Y THE DATA GRCUP INC. . JJcSTIO'd 153. WHAT LOW TAR E3RANE,S OF CIGARETTES CAN YOU THIN< OF ? A' TABLE 29 - RALEIGH - RALEIGH LIGHTS - RALGH = - REAL - KING - - SALEM - - KING KTNr - 100 - - SALE!' LTG-iTS KING - - 100 TOTAL TOTAL k•ING 100 -- TOTAL KING - iUQ STRT TOTAL KING M TOTAL y DOX/M M TOTAL M M P.1kLIa"IEAT 31 2 2 2 2 1 1 2 2 ULT:ar. LIGiTS .3 1.4 2.1 4.2 6.7 .2 .5 .4 .7 ~.9LEIGH 92 21 15 6 12 7 5 2 1 1 1 1 3 ExTPa MILP/ LI~aTS .8 14.6 15.8 12.2 25.0 23.3 27.8 9.5 1.7 2.4 .2 .3 .6 1.1 HUL 361 5 4 1 4 4 23 1Q 5 8 3 5 15 11 4 3.0 3.5 4.2 2.0 8.3 13.3 39.7 42.9 31.3 1.5 1.0 2.5 3.0 4.0 1.7 >AL[M L1GHTS 967 7 5 2 3 2 1 6 1 5 79 41 2 37 97 60 3L !.1 4.9 5.3 4.1 6.3 6.7 5.6 10.3 2.4 31.3 14.7 13.6 6.5 18.1 19.3 2?.1 15.6 3AY0 42 3 1 2 .3 .5 .4 .9 TA2FYT0•V 291 4 1 3 2 2 R 4 4 3 7 1 L I C H T S 2.4 2.8 1.1 6.1 4.2 6.7 1.5 1.3 2.0 1.6 ~ .6 .!4 TARrYT311 LOW 52 1 1 3 2 i 2 1 TA3 "E%Tr3L .4 2.1 5.6 .9 1.0 1.0 .5 .7 .4 TEMPO 10 1 .1 .2 .4 IRUE 2127 13 9 4 8 6 2 2 12 9 3 71 36 2 32 106 58 48 17.7 9.0 9.5 8.2 16.7 20:0 11.1 9.5 20.7 21.4 18.0 13.2 12.0 6.5 15.7 21.1 2 1.3 20.P Vdy3UARJ 4a 1 1 1 1 4 2 2 .4 2.1 5.6 .2 .3 .9 .7 .9 VAYTAGE 2157 19 7 12 3 2 1 2 16 10 6 70 43 4 23 93 49 34 15.0 1'.2 7.4 24.5 6.3 6.7 5.6 9.5 27.6 23.8 37.5 13.1 14.3 12.9 11.3 16.5 17.5 14.7 V-LLO 10 1 1 .1 .7 2.0 V I C F R U Y 175 3 1 2 1 1 1 1 7 6 1 ? 1 EXTRA MILDS 1.5 2.1 1.1 4.1 2.1 5.6 1.7 2.4 1.3 2.0 .5 .4 .4 .4 tl444,ST6E0
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rI;A:~ETTE `iRAND SkITC1ING STUDY -- JANUARY-DECEMBERs 1979 LORILLAR6 EOCaf1UCTED BY THE DATA G9CUP INC. lUfSTION 15D. WHAT LOW TAR BRANCS OF CIGARETTES CAN YOU THINK OF ? uIy`TCN LIGiTS T(1T-'.L 4LTNA LOW TAit i)QV'T K-"JOV sLLsisEo TABLE 29 - RALEISH - RALEIGH - - REAL - - - - - SALEM - - - - - SALEM LIGHTS - _ HT I - KIN KIy SItI(' 100 N 00 -. -. L P> S - RALGH G G , K I S 1 TOTAL TOTAL KING 100 TOTAL KING 100 STRT TOTAL KING M TOTAL M 90%fM M TOTAL 4 M 1316 11 8 3 6 4 2 1 5 4 1 25 16 9 59 36 22 11.0 7.6 9.4 6.1 12.5 13.3 11.1 4.?i 8.6 9.5 6.3 4.7 5.3 4.4 11.7 13.2 9.5 1463 17 12 5 5 4 1 1 4 4 52 30 3 19 59 39 30 12.? 11.3 12.6 10.2 10.4 13.3 5.6 4.8 6.9 9.5 9.7 10.0 9.7 9.3 13.5 14.3 13.0 E?39 90 64 26 35 23 12 5 39 25 13 207 120 5 83 304 196 113 62_5 67.4 53.1 72.9 76.7 66.7 23.8 65.5 59.5 81.3 38.6 39.9 16.1 40.7 61.2 72.1 49.9 7490 69 38 30 28 23 5 5 69 52 17 235 127 7 101 323 197 124 62.4 47.2 40.0 61.2 58.3 76.7 27.8 23.8 113.0 1?3.fs 105.3 43.9 42.2 22.6 49.5 64.? 72.4 53.7 6059 33 22 12 24 19 6 6 39 29 10 165 85 4 75 296 155 133 50.5 22.9 23.2 24.5 50.0 60.0 33.3 28.6 67.2 69.0 62.5 30.8 28.2 12.Q 36.8 56.9 57.0 57.6 3140 48 30 18 13 7 6 15 5 2 3 208 123 20 65 106 46 60 25.2 33.3 31.6 36.7 27.1 23.3 33.3 71.4 8.6 4.8 18.8 3A.8 40.9 64.5 31.9 21.1 16.9 26.0
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. „~ ~._ _ ~ -- - ---- - ---- ------------ --__ ---.-- .--~1 --------~---~-- CISAEETTE BRAND SWITCHING STUDY -- JANUARY-DECEMP,ER• 1979 LOFILLAuD COtiJUCTED BY THE DATA GROUP INC. TAbLE 40 ..16 INCLUDING YBUR;ELE. NOu MANY ACIULTS 18 YEDRS OR OLDER ARE CJRRENTLY LIVING IN YOUR HDUSEHDLD ? T!+IS WOULD 1NCLUDE BOTH SMOKERS AND ~:ON-SMOKER.S. (NOT ASKED IN JANUARY AND FEBRUARY OR MARCH 1979 OVER QUOTA) - RALEIGH - RALEIG - - LIGHT r1 S RALGH - - REAL - - KING - - - SALEM KIVG fIU6 100 S pLE' 4 LIGHTS KIfJG - - 100 TOTAL TOTAL KING 100 TOTAL KIN e e G 100 STRT TOTAL KING M TOTAL M BOX/M M TOTAL k1 M TOTAL 1G005 121 78 43 41 2 5 15 18 46 34 12 441 253 26 162 430 233 196 100.0 100.0 100.0 100.0 100.0 100. 0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1e0.o 100.0 1 1292 20 12 8 3 2 1 5 8 6 2 50 25 6 19 50 26 25 12.9 16.5 15.4 18.6 7.3 7. 7 6.7 27.8 17.4 17.6 16.7 11.3 9.9 23.1 11.7 11.6 11.2 12.8 6050 73 4if 25 2n 2 0 9 10 30 23 7 261 150 15 96 253 135 117 60.5 60.3 61.5 58.1 70.7 76. 9 00.0 55.6 65.2 67.6 58:3 59.2 59.3 57.7 39.3 56.9 a7.9 5?.7 3 1560 20 11 9 5 1 4 4 5 4 1 65 36 3 26 q0 44 37 15.6 16.5 14.1 20.9 12.2 3. R 26.7 22.2 10.9 11.8 8.3 14.7 14.2 11.5 16.0 18.6 19.9 18.9 692 2 1 1 4 3 1 2 1 1 45 30 1 14 33 19 14 6.9 1.7 1.3 2.3 9.6 11. 5 6.7 .4.3 2.9 E3.3 10.2 11.9 3.8 8.6 7.7 R.2 7.1 224 3 3 1i 9 3 9 6 3 2.2 2.5 3.8 2.5 3.2 1.9 2.1 2.5 1.5 72 2 2 1 1 1 3 1 1 .7 1.7 2.6 2.2 2.9 .9 .4 1.? .2 .4 7 2n 1 1 .2 .2 .6 12 1 1 1 .1 . 3.F .7 .° 13 oR '!ORE RrFUEEo 65 .6 1 2.2 1 3 3 2 2 9.3 .7 1.2 .5 .9 ~ = PERCENT LESS THAN .05) 91•+4.~AfiCU
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03915'71'7 6'I 0•T 5• £•Z 5'T £'9 b•Z h'£ 9'S T'Z T•T L' 0•T S S T L H T I l I i I T 9ZT NOIlS3f;n C3Sr~33b ti L•It d•LZ b'9£ 6'Tb 6'T£ £•b€ 8'5T 6'kZ i~•ZZ T•8£ d'Sti 0•6b 0•0b I'£b 0 TEF 6G GbT SL £I 96 46T £ OI £T 6 8 £T dL hZ 8£ Z9 ib8V G3AOldW3 ION 0•Z T £T 03S'ly3i! b1 0 1 L'UI 1 •0 1 8•L 9'S Z19 £•9 S•6 968 12 1 +? 1 1 1 1 T €•€ £1 9 1 Z-b Z1 b 6•9 bZ 6 e Z5 91 LT €£ T h S £ Z T ti L b 9 Slil 74 11 1NVd S•b5 s'99 6'05 b•b5 i'l)S S'09 0•8S 8'89 €'b9 Z•L9 9'Lb 6'E€ 0'0S 6'Lb 6•tib L•bS ti'T9 T'0') 9ZT 08 1 902 111 dT Z8i 112 11 LZ 6€ 0T L SI £Z ZZ Z5 bL ITZL _nIi llH3 6•b9 S'9L Z'TL 'Z9 I'BS L 6-59 Z'b9 0'SL 8'£L T'bL 6•T9 0'0S ~'£6 Z•b~ 0'T5 6•8S £'95 0'L9 (13t~) OST 43UZ 5S£ _ tlZT }tT b6T bb£ ZI T£ £b £1 6 91 9Z ,Z 99 id t,£0'd 03AO1 w3 0'00I 0'00T 0'00T 0'00T 0•00I 0'00T 0-00T 0•00T 0-00T 0'00T 0'00I 0•00i 0•001 0'00T 0•00I 0•00T 0'OOT 0`0JI I€z zLi £OS b0d I£ T0£ 9£S 91 tb 8S TZ AT 0€ 8b 6b 96 bbT L00ZT 1V101 w tJ I Vi01 w II/XOE W 1V101 h 9NIA 17101 la1S 00T 9NIA 17101 001 Ot~IN 1V10i 17101 OOT SNIA 001 9bIN 3NIA 9NI31 H91tl8 -- S1H9Il -- - = S1r+5I1 W3lVS W3lVS = _ _ - - 1d38 - - H9I31V8 - H9I31d2! - i. :WI1 lilbd NO =WI1 31f13 03A03dti3 IlOA Ia7 OR I i ION NO 3WOH 3N1 30IS1f10 03A01dN3 f10A 3~r N!T '. 'ONI d001i0 V1V0 3H1 AR 731017N0"i - 12:e11 I y0l 6L61 'b3f3W3030-At/rf1NVf' _- AO(11S ')NII-0111lS CAVtfEI 3113,'79IJ - -- - -- -, --------p` - - --- `..% -~ ~ - - ~, -
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~~- ---- ~ CIGArtETTE CRAND S4ITCHING STUDY --. JANUARY-DECEMBER9 1979 LORILLA?D CO%DU.CTEB bY THE DATA GROUP INC. i. 1rFl APE YOU EMPLOYED OUTSIDE THE HOME OR NOT ? 1_i%C ARE YOU EMPLOYED FULL TIME OR PART TIME ? • FEMt,LE RESPONDENTS ONLY TAGLE 42 - RALEIGH - RALEIG -1 - - REAL - - - SALEM - - - - - SALEN LIGHTS - - LIGHT S - RALGH KING KIVG <INf 100 INS 10] TOTAL TOTAL KING 100 - - TOTAL KIN - G 100 STRT TOTAL KING M TOTAL , M BOX<M _ M TOTAL K M `q TOT4 L `.699 72 38 33 22 1 1 12 12 26 20 6 277 133 16 129 307 129 17t? 100.0 100.0 100.0 100.0 100.0 100. 0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1Q0.0 100.1 100.0 FMPLOYE D 2879 27 14 12 6 3 4 5 18 14 4 130 66 6 59 195 (!5 110 _ _ ( NET) `C.5 37.5 36.8 36.4 27.3 27. 3 33.3 41.7 69.2 70.0 66.7 46.9 49.6 37.5 45.7 63.5 65.9 61.8 FULL TI^"E ::277 21 11 10 4 3 2 5 13 10 3 105 54 6 46 147 61 Oh 40.0 29.2 28.9 30.3 1P..2 27. 3 16.7 41.7 50.0 50.0 50.0 37.9 40.6 37.5 35.7 47.9 47.3 4R.? P9FT TIME 596 5 3 2 2 2 1 5 4 1 25 12 13 43 24 24 10.5 6.9 7.9 6.1 9.1 16.7 8.3 19.2 29 .0 16.7 9.0 9.0 10.1 13.6 19.i 13.5 REFU,GED 6 1 1 ..1 1.4 3.0 "lOT EMPLOYED 7767 45 24 21 15 8 7 7 7 5 2 142 64 10 64 110 41 6ii 48.6 62.5 63.2 63.5 68.2 72. 7 58.3 56.3 26.9 25.0 33.3 51.3 48.1 62.5 53.5 35.8 31.9 35.2 REFUS,ED GJESTION 53 1 1 1 1 5 4 1 i 3 .9 4.5 8.3 3.8 5.0 1.9 3.0 .8 1.0 2.3 g4LqTSf0
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/ '.,. „ SARATQGA TO TAREYTON s44,rtsCo G 1
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. . ~.,Yei?s'- .• . 4 S CIGARETTE BRAND SWITCHING STUDY INDEX TABLE # INDEX TABLE # SEX OF RESPONDENT . . . . . . . NUMBER OF CIGARETTES SMOKED IN AN AVERAGE DAY . LENGTH TIME SMOKED CURRENT BRAND . ,. LIKES OF CURRENT BRAND . . . . . . . . . IMPROVEMENTS DESIRED/NOT DESIRED IN CURRENT - - BRAND . . . , . 2 IMPORTANCE OF TASTE VS. LOW TAR & NICOTINE IF FORCED TO CHANGE BRANDS . . . . . . . . . . . . 16 ',';'1:OVEMENTS DES I RED I N CURRENT BRAND . , HOW CURRENT BRAND PURCHASED . . . . WHERE CURRENT BRAND PURCHASED . . . . , . . . . CURRENT BRAND PURCHASED OVER THE COUNTER/ VENDING MACHINE . . . . . . . . . . , . . . ADDITIONAL BRANDS PURCHASED IN PAST FOUR - - - WEEKS . . , . . . BRANDS OF FREE SAMPLES SMOKED IN PAST TWO -- - - MONTHS BRANDS PURCHASED WITH A COUPON IN PAST TWO MONTHS . . . WHAT SMOKER WOULD DO IF STORE OUT OF CURRENT BRAND . . . . . . . . . . . . . . . . 10 11 12 13 14 BRAND TO BUY IF STORE OUT OF CURRENT BRAND .. 15 Os&qT6E0 KNOWLEDGE OF TAR & NICOTINE LEVELS IN CURRENT -- - BRAND . . FEELINGS ABOUT LEVELS OF TAR & NICOTINE IN --- CURRENT BRAND . . . . . . . . . . . . . . . . . 18 120MM BRANDS PURCHASED IN PAST THREE MONTHS . . . 19 AGE OF RESPONDENT . . . . . . . .. . .. . . . . . . 20 EDUCATION LEVEL OF RESPONDENT . . . . . . .. .. . . 21 MARITAL STATUS OF RESPONDENT . . . . . . . . . . 22 TOTAL FAMILY YEARLY INCOME . . . . . . . . . . . 23 ETHNIC BACKGROUND OF RESPONDENT . . . . . . . . . 24 - CENSUS REGIONS . . . . . , . 25 SMSA POPULATION . . . , . 26 NIELSEN COUNTIES , . . . . . 27 COMPONENTS OF CIGARETTE SMOKE .,, . 28 UNAIDED LOW TAR BRAND AWAREhESS . . . . . . . . . 29 NUMBER IN HOUSEHOLD . . , , , , . . . 40 EMPLOYMENT OF RESPONDENT- TOTAL FEMALES ,,... 41-42
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BANNER POINT DEFINITIONS LISTED DELQ1r1 ARE THE ARBREV;ATIONS USED TO INDICATE THE VARIOUS PACKINGS THIS SECTION: e KING SIZE, FILTER, NON-MENTHOL, SOFT PACK KING SIZE, FILTER, MENTHOL, SOFT PACK e e I00MM, FILTER, e NON.-MENTHOL, SOFP PACK 100MM, FILTER, MENTHOL, SOFT PACK 120MM, FILTER, NON-MENTHOL, SOFT PAC K 120MM, FILTER, MENTHOL, SOFT PACK 70MM, FILTER, NON-MENTHOL, SOFT PACK STRAIGHT OR UNFILTERED e e STRT, ST = WHICH APPEAR IN THE BANNERS OF
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CIGARETTE BRAND SWITCHING STUDY I NDEX TABLE # ,INDEX TABLE # EMPLOYMENT OF FEMALE RESPONDENT , . . . . . . . . 42 LOW TAR BRANDS TO PURCHASE IN FUTURE. . . . . . . 45 LOW TAR BRANDS PURCHASED LAST SIX MQNTHS. .... 43 LIKELIHOOD TO PURCHASE LOW TAR BRANDS IN FUTURE . 46 LOW TAR BRANDS PURCHASED BEFORE SIX MONTHS AGO. . 44
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~ ~ - - . - ~-_t CI3ARETTE 9RAND SWITCHING STUDY -- JANUARY-.DECEMBER. 1979 L041LLARD CaYDUCTED BY THE DATA GROUP INC. 0. E SEX OF RESPONDENT - SA_RATOGA_ - TAREYTON - TAREYTON - - LIGHTS - - T_RYTN 120 SILVA SPRNG TALL TRYTN LOW TOTAL TOTAL 120 M THINS TOTAL KIYG 100 TOTAL KING 100 STRT TAR/M TOTAL_ 12007 54 38 16 48 4 12 1B7 99 89 50 25 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100,0 100.0 100.0 MALE 6309 4 3 1 10 7 93 58 35 16 8 8 4 2 52.5 7.4 7.9 6.3 20.8 58.3 49.7 59.6 39.3 32.0 32.0 30.8 57.1 40.0 FEMALE 5698 50 35 15 39 4 5 95 41 54 34 16 17 3 3 47.5 92.6 92.1 93.8 81.3 100.0 41:7 50.8 41.4 60.7 68.0 64.0 65.4 42.9 60.0 ON4,qL6E0 TAeLL 2
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3-1 ~---- _ - --~~----- ._.-- i ,. _t 1 ~ 1 - __ CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 19_7y_ LORILLAHO CONDUCTED BY THE DATA GROUP INC. J. F ABOUT HOW MANY CIGARETTES 00 YOU SMOKE IN AN AVERAGE DAY Y -~----------'------- - SARATOGA -. 1 SI VA SPR G TAL - TAR_EY_TON - TAREYTDV - - LIGHTS - - - TRYTy TRYTN LOW TOTAL TOTAL 120 20 M L N FHINS _L_ TOTAL KING 100 TOTAL KING 100 ST&T TARfH TOTAL 12007 54 38 16 48 4 12 187 99 89 50 25 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0'100.0 100.0 100.0 10-19 3612 17 10 7 15 2 4 51 30 21 21 11 9 4 3 30.1 31.5 26.3 43.8 31.3 50.0 33.3 27.3 30.3 23.6 42.0 44.0 34.6 57.1 60.0 2D-2_9 4881 27 20 7 21 3 5 77 36 41 14 5 9 2 1 40.7 50.0 52.6 43.9 43.8 75.0 41.7 41.2 36.4 46.1 29.0 20.0 34.5 28.6 20.0 30-39 1739 6 5 1 8 1 30 18 13 12 7 5 1 14.5 11.1 13.2 6.3 16.7 8.3 16.0 18.2 14.6 24.0 28.0 19.2 14.3 40 OR MORE 1776 5 3 2 6 2 29 15 14 4 1 3 1 14.8 9.3 7.9 12.5 12.5 16.7 15.5 15.2 15.7 8.0 4.0 11.5 20.0 MEAN 27.1 25.3 25.7 24.4 26.6 21.0 26.7 27.8 27.6 28.0 25.2 24.4 26.3 20.7 24.0 TASLE -~
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rN ---------- 1--_. CIGARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBER. 1979 LORILLARD CO'JJUCTED BY THE DATA GROUP INC. G. 2 HOW LONG HAVE YOU SMOKED YOUR REGULAR BRAND ? - SARATOGA - 120 TOTAL TOTAL 120 M OVER 6 MOS. TO 12 MOS. OVER 1 YEAR TO 2 YEaRS OVER 2 YLARS TO 3 YEARS OVER 3 YEARS TO 4 YEA,tS OVER 4 YEARS TO 5 YEARS OVER 5 YEARS TO 10 YEARS OVER 10 YEARS DONOT KNOW sW~stsco 11869 54 38 16 100.0 100.0 100.0 100.0 402 3 3 3.4 5.6 7.9 405 2 2 3.4 3.7 5.3 769 2 1 1 6.5 3.7 2.6 6.3 1670 15 10 5 14.1 27.B 26.3 31.3 1384 14 8 6 11.7 25.9 21.1 37.5 910 11 8 3 7.7 20.4 21.1 18.8 B53 4 4 1 7.2 7.4 10.5 6.3 2152 2 1 1 19.1 3.7 2.6 6.3 3279 1 1 27.6 1.9 2.6 46 .4 A I SPRNG TAL . TAREYTON - TAREYTON - - LIGHTS - - y TRYT TRYT,J LOW S LV THINS L TOTAL KING 100 TOTAL KING 100 t STRT TAR/M 48 4 12 197 99 89 50 25 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1 1 2 2 2 .5 1.1 4.0 7.7 40.0 1 1 5 3 2 .5 1.1 10.0 12.0 7.7 3 5 1 4 7 2 5 25.0 2.7 1.0 4.5 14.0 8.0 19.2 3 5 8 5 3 11 7 4 6.3 41.7 4.3 5.1 3.4 22.0 28.0 15.4 6 1 2 8 4 5 11 2 9 1 12:5 25.0 16.7 4.3 4.0 5.6 22.0 8.0 34.6 20.0 2 1 8 7 1 4 3 1 4.2 8.3 4.3 7.1 1.1 9.0 12.0 3.8 5 1 11 5 6 2 2 10.4 Ei.3 5.3 5.1 6.7 4.0 7.7 16 1 44 23 21 3 2 1 33.3 25.0 23.5 23.2 23.6 6.0 8.0 3.8 17 3 99 54 45 7 7 7 2 35.4 75.0 52.9 54.5 50.6 14.0 28.0 100.0 40.0 2 2 1.1 2.2 TABLE 4
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CIGAPETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LORILLARD CUNDUCTED BY THE DATA GROUP 1.UC. ~. 3 NHY DO YOU SMOKE YOUR BRAND MOST OFTEN; THAT IS. JHAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRAND ? TOTAL PRODUCT aU4LITIES (NET) TASTE ( SUBNET) MILD/NOT STRONS LIKE THE TASTE/FLAVOR GOOD TASTE /FLAVOR STRONG/MORE TASTE RIGHT ST3ENGTH RFFRESHING TASTE/FLAVOR NO AFTERTASTE NOT 3ITTER TASTING SATISFYING TASTE NOT HARSH TASTING 9RLqI6E0 i - SARATOGA_ - 120 I A PR G TALL TAREYTON - TAREYTON LIGhTS - - TRYTN TRYTN LOW TOTAL TOTAL 120 M N S LV S THINS TOTAL KING 100 TOTAL KIVG 100 STPT TAP/M 11869 54 38 16 48 4 12 187 99 89 50 25. 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 7596 44 29 15 39 4 11 123 64 59 30 14 16 6 3 64.0 81.5 76.3 93.8 81.3 100.0 91.7 65.8 64.6 66.3 60.0 56.0 61.5 85.7 60.0 7301 33 20 13 34 4 10 116 51 56 30 14 16 61.5 61.1 52.6 81:3 70.8 100.0 83.3 62.0 61.6 62.9 60.0 56.0 61.5 71.4 50.0 2188 18 10 7 14 3 4 37 ' 19 18 15 7 8 1 18.4 33.3 26.3 43.8 29.2 75.D 33.3 19.8 18.2 20.2 30.0 28.0 30.8 14.3 1114 5 4 1 2 1 17 10 7 4 2 2 3 9.4 9.3 10.5 6.3 4.2 8.3 9.1 10.1 7.9 9.0 8.0 7.7 42.9 536 1 1 1 1 10 8 2 2 1 1 1 4.5 1.9 2.6 2.1 8.3 5.3 8.1 2.2 4.0 4.0 3.8 14.3 554 3 1 2 1 1 4.7 1.6 1.0 2.2 2.0 4.0 357 1 1 1 9 6 4 1 1 3.0 1.9 6.3 2,1 4.R 6.1 4.5 2.0 3.8 90 2 2 . 8 1.1 2.2 194 1 1 1 1 1 1 1.6 1.9 2.6 .5 1.1 2.0 3.8 59 1 4 1 3 .5 2.1 2.1 1.0 3.4 511 2 2 2 10 2 8 3 1 2 1 4.3 3.7 5.3 4.2 5.3 2.0 9.0 6.0 4.0 7.7 20.0 1644 8 5 4 12 3 30 16 14 4 2 2 1 2 13.9 14.8 13.2 25.0 25.0 25.0 16.0 16.2 15.7 . 8.0 8.0 7.7 14.3 40.0 TAeLE 5
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CIGARETTE BRAND SWITCHING STUDY -- JAVUARY-.DECEMBER. 1979 LDRILLARD CONDUCTED BY THE DATA GROUP INC. G. 3 WHY 00 YOU SMOKE YOUR BRAND MOST OFTEN; THAT ISe J4AT IN PARTIeULAR DO YOU LIKE ABOUT YOUR REGULAR BRAND ? TARFYTON - SARATOGA - _ TAREYTON LIGHTS - - TRYTN 120 SILVA SPRNG_ TALL_ TRYTN LOW TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STFT TAR/M COOLER/ 448 YOT nDT 3.8 SMOOTH 19B TASTIVG 1.7 '10RE TOBACCO 331 TASTE/FLAVOR 2.8 OTrIER TASTE MENTIONS 21 .2 FILTER 467 (SU?vET) ?.9 J ANTEO 329 FILTER 2.8 CIGARETTE .1 LENGTH/SIZE 370 (SUoNET) 3.1 LONGER/ 269 SMOKES 2.3 LDNGER THIY/SL_ENDER_ 56 .5 SHOPTER! 27 SMOKE LE£S .2 4S4.5lGC0 1 1 6 1 1 6 2 4 2 2 1.9 2.6 12.5 25.0 9.3 3.2 2.0 4.5 4.0 8.0 2 1 1 4 2 2 1 1 3.7 2.6 6.3 2.1 2.0 2:? 2.0 3.8 1 1 3 2 1 2.1 8.3 1.6 2..0 1.1 1 1 .5 ' 1.0 1 1 1 19 12 7 2 1 1 2 1.9 6.3 2.1 10.2 12.1 7.9 4.0 4.0 3.8 28.6 1 1 1 16 11 6 2 1 1 1.9 6.3 2.1 8.6 11.1 6.7 4.0 4.0 3.8 2 28.6 2 1 1 1.1 1.0 1.1 24 18 6 10 5 4 4 2 2 44.4 47.4 37.5 20.8 41.7 2.1 4.5 4.0 7.7 20 15 5 5 5 4 4 2 2 37.0 39.5 31.3 10.4 41.7 2.1 4.5 4 .0 7.7 4 3 1 7 7.4 7.9 6.3 14.6 I TAbLE 5
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CIGARETTE BRAND SWITCHING STUDY -- JAYUARY-DECEMBERs 1979 j LDKILLARD ~ C3V9U2TED BY THE DATA GROUP INC. 0. 3 WHY DO YOU SMOKE YOUR BRAND MOST OFTEN; THAT IS. WHAT IN PARTICULAR DO YOU LIKE AHOUT YOUR REGULAR BRAND - _ _ ° - SARATOGA - 120 SILVA SPRNG TALL - TAREYTON - TAREYTON - _ LIGHTS - - TRYTPI TRYTN LOW TOTAL TOTAL 120 B _ THINS TOTAL KING 100 TOTAL KING 100 STRT TARlM LI<E THE 31 2 1 1 1 SIZE .3 3.7 2.6 6.3 2.1 LOW TAR 8 2421 5 3 3 10 8 3 5 18 11 7 'UI:DTINE 20.4 9.3 7.9 18.8 20_8 4.3 3.0 5.6 36.0 44.0 26.9 MENTHOL 520 1 1 4.4 2•1 25.0 NON-MENTHOL 80 2 1 1 .7 1.1 1.0 1.1 EASY TO DRAW 66 1 1 1 /PACKED LOOSE .6 1.9 2.6 8.3 PA-.{ED TIGHT 32 LHA37 DRAa .3 9U4YS 109 4 2 2 1 2 1 i SLOWIEVEN .9 7.4 5.3 12.5 2.1 16.7 .5 1.1 UU3•NS FAST 16 2 1 1 .1 4.2 :5 1.0 8 2 6 1 1 4.3 2.0 6.7 2.0 3.8 TA"LE 5
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------_~---=. CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DEC_EMBERs 1979 LORILLAkD CDNDUCTED BY THE DATA GROUP INC. 7. 3 WHY DO YOU SMOKE YOUR BRAND MOST OFTEN: THAT IS. WIAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRAUD SARATOGA - 20 SILVA SPRNG TOTAL TOTAL 120 1 M THINS I LIKE THEM 213 1.8 ENJ3Y iT 170 1 MORE/GET SATISFACTION 1.4 2.1 COUPON ON 88 PACKAGE 3ECAUSE OF MANUFACTURER NAME .7 ALL 6THER 1973 9 7 1 3 MENTIONS 16.6 14.8 18.4 6.3 6.3 -1 ? TAREYTON - TAREYTON TALL - -. - LIGHTS - TRYTN TRYTN LOW _ TOTAL KING 100 TOTAL KING 100 STFT TAP.f4 5 2 2.7 2.0 3 1.6 3 3.4 3 3.4 1 2.0 1 3.8 49 28 21 7 3 4 1 26.2 28.3 23.6 14.0 12.0 15.4 20.0 49 28 21 7 3 4 1 26.2 28.3 23.6 14.0 12.0 15.4 20.0 TARLE 5
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CIG4RFTTE BRAND SWTTCHIlJG STUDY -- JANUARY-DECEMBER, 1979 LORILLARD CONJUCTED BY THE DATA GROUP IVC. 0. 4 IS THERE ANYTHING ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? - SARATOGA - - TAREYTON -. TAREYTON - - LIGHTS - - TRYTN 1 A SP TRYTt 1 L0 20 RNG SILV TALL ; . TOTAL TOTAL 120 M TH1YS TOTAL KING 100 TOTAL KIU3 100 STRT TAR/M TOTAL 11869 54 38 16 48 4 12 187 99 89 50 25 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 TMPROVEMEN_TS 2181 13 7 6 15 1 5 3R 22 17 9 3 6 3 2 DESIRED 18.4 24.1 18.4 37.5 31.3 25.0 41.7 20.3 22.2 19.1 18.0 12.0 23.1 42.9 '40.0 NJT DESIRE 9689 41 31 11 34 4 7 149 77 72 41 22 20 4 3 IMPROVEMENTS 81.6 75.9 81.6 68.8 70.8 100.0 53.3 79.7 77.8 80.9 82.0 88.0 76.9 57.1 60.0 TABLE 5
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CIsAR_TTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LaRILLARG COVDUCTED BY THE DATA GROUP INC. 0. 5 WHAT IS THERE ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? 9EMOVE FILTER IMPROVE EI'.TEP MAKE SHORTER yAEE LONGER PACK TISHTER PACK LOOSER IMPRCVE SMELL PEDUCE/ REMOVE T L N INTEREST IN CI3ARETTE C04TROVERSY IMPROVE PACKAGING BUALITY SELL IN VENDING MACHINES - SARATOGA - 0 SI SP T LL TAREYTON TOTAL TOTAL 120 12 11 LVA RNG THINS A TOTAL KING 2181 13 7 . 6 15 1 5 38 22 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 77 1 1 2 1 3.5 7.7 14.3. 5.3 4.5 28 1.3 .1 128 3 1 3 3 5.9 20.0 20.0 7.9 13.6 12 1 1 .6 2.6 4.5 56 1 2.6 2.6 120 7 2 5.5 18.4 9.1 16 .7 1010 6 4 3 8 18 12 46.3 46.2 57.1 50.0 53.3 47.4 54.5 108 1 1 5.0 2.6 4.5 156 2 1 1 2 1 3 7.2 15.4 14.3 16.7 13.3 20.0 7.9 164,SZ6C0 . 12 .6 - TAREYTON - - LIGHTS - - -- - TRYTN 100 TOTAL KING 100 TRYT% LOW SIFT TAkIM 17 100.0 1 5.9 9 100.0 3 100.0 6 100.0 3 100.0 2 100.0 1 5.9 5 1 1 1 29.4 11.1 16.7 50.0 6 3 1 2 1 2 35.3 33.3 33.3 33.3 33.3 100.0 3 17.6 TA9LE 7
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 - - LORILLARD CONDUCTED BY THE DATA GROUP INC. 0. 5 WHAT IS THERE ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? - SARATOGA -. 120 SILVA SPRNG TALL - TAREYTON TAREYTON LIGHTS - - TRYTli TRYTN L0W TOTAL TOTAL 120 H THINS TOTAL KING 100 TOTAL KING 100 STRT TAR/M REDUCE PRICE 212 1 1 1 1 1 1 5.7 7.7 14.3 2.& 5.9 11.1 16.7 MAdE FRESHER 34 1 1 1 1 1.6 6.7 20.0 11.1 16.7 ADD NICOTINE 2 TO IMPROVE FLAVDR .1_ IMPROVE 53 1 1 TASTE/FLAVOR 2.4 2.6 5.9 E4AL0 NOT 52 2 2 1 1 2 1 READILY AV4ILa8LF. 2.4 15.4 33.3 6.7 100.0 40.0 33.3 INPROVE 50 1 1 1 1 1 i.JRLITY OF TO3ACC0 2.3 6.7 2.6 4.5 11.1 33.3 OTr1ER 91 1 2 2 1 1 F-1YSICAL IMPROVEMFNTS 4.2 6.7 5.3 9.1 11.1 16.7 ALL OTHER 64 1 1 1 1 1 MENTIONS 30V'T 4NOW 2.9 7.7 14.3 11.1 33.3 3!.3 .1 ZGZlqT6c0 TAEfLL 7
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J CISARETTE BRAP:D SWITCHING STUDY -- JANUARY-DEC_EMAER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. 0. 6 THINKING OF YOUR REGULAR CIGARETTES. THE ONE YOU NOW SMONE. dY THE CARTON, BY THE PACK, OR EQUALLY BY THE CARTON AND PACK ? ARE THEY USUALLY 9©UGHfi -. SARATOGA - 120 SILVA SPRNG TALL - TAREYTON - TAREYTON - - LIGHTS - - -TRYTN TRYT'+1 LOW TOTAL TOTAL 120 M -THINS TOTAL KING 100 TOTAL KING 100 STRT TARfM TOTAL 11969 54 38 16 48 4 12 187 99 89 50 ?5 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CA3TOy 6735 40 30 9 33 3 9 126 60 66 33 20 13 7 4 56.7 74.1 78.9 56.3 68.8 75.0 75.0 67.4 60.6 74.2 66.0 80.0 50.0 100..0 90.0 PAC< 3288 5 4 1 7 1 42 24 17 11 4 7 1 27.7 9.3 10.5 6.3 14.6 8.3 22.5 24.2 19.1 22.0 16.0 26.9 20.0 EQJALLY 1838 10 4 6 8 1 2 20 14 6 7 1 6 15.5 18.5 10.5 37.5 16.7 25.0 16.7 10.7 14.1 6.7 14.0 4.0 23.1 Ra.LS OWN 7 .1 E6/lST6co
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- ------~------ i- CIGARETTE BRAND S.IITCHING STUDY -- JANUARY-.DECEMBER• 1979 L04ILLARO CONDUCTED BY THE DATA GROUP INC. 0. 7 IN WHAT TYPE OF STORE! SHOPPING OUTLETs OR OTHER LOCATION DO YOU dRAND OF CIGARETTES YOU SMOKE MOST OFTEN ? - SARATOGA - - TAREYTON - TAREYTON - LIGHTS - - TRYT'; 120 NS SILVA SPR TALL TRYTN LOW TOTAL TOTAL 120 M , THINS TOTAL KING 100 TOTAL KING 100 STRT TAR/M TOTAL 11869 54 38 16 48 4 12 1Ei7 139 89 50 25 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 190.0 CONVENIENCE 854 5 5 ' 2 11 6 5 3 1 2 1 1 STORE 7.2 9.3 13.2 6.3 16.7 5.9 6.1 5.6 6.0 4.0 7.7 14.3 20.0 DISCOUNT 591 7 6 2 4 2 10 6 5 3 2 1 1 STORE 5.0 13.0 15.8 12.5 8.3 16.7 _- 5.3 6.1 5.6 6.0 8.0 3.8 20.0 DP.UGSTORE 1161 3 7 1 6 1 21 9 13 8 4 4 1 1 9.8 14.8 18.4 6.3 12.5 8.3 11.2 9.1 14.6 16.0 16.0 15.4 14.3 20.0 GAS STATION 991 2 5 ' 1 4 1 1 8.3 4.2 2.7 1.0 4.5 2.0 3.8 LARGE 4y62 23 13 10 26 4 5 82 40 41 19 9 9 1 2 SUPERMARKET 41.0 42.6 34.2 62.5 54.2 100.0 41.7 43.9 40..4 46.1 38.0 36.0 34.6 14.3 40.0 LIQUOR STORE 298 3 2 1 1 2 2 2 2 2.5 5.6 5.3 6.3 2.1 1.1 2.2 4.0 7.7 PX/41LITARY 364 1 1 1 10 6 4 1 1 COMMISSARY 3.1 1.9 2.6 2.1 5.3 6.1 4.5 2.0 3.8 SMALL 1666 4 3 1 3 21 13 9 7 5 3 4 GROCERY 14.0 7.4 7.9 6.3 6.3 11.2 13.1 10.1 14.0 20.0 11.5 57.1 STO?E pJEWSPAPERi 251 1 1 4 1 3 5 3 2 TO 3A-;0 2.1 2.1 8.3 2.1 1..0 3.4 10.0 12.0 7.7 AT NURK 110 4 4 .9 2.1 4.0 DISTRIBUTOR/ 68 1 1 3 3 W4OLESALER .6 1.9 2.6 1.6 3.0 DEPT/VARIETY 138 q c 1 5 4 1 1 1 STyRL 1.2 KGZ, Q lG 25.0 2.7 4.0 1.1 2.0 3.y TABLE 9
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03915795 T•Z i T•Z 9'Z 6'T Zb b• W/00IJS31Il S903H i kSNE 6NJ00TJS311l T 1 1 9b S003H y NSN2 . xW+>ww0ot/c; Z'Z T•i L•£ S L• S903H 9 M1SNF WW00ilW Z Z Z Z £8 S903H '8 NSNti 0•T S' XOHI`wW00i/WN T1 S903N 9 NSNB ~•OZ k•bT 9'S 0•T Z•£ £•8 £'S L•F A' WW00I/WN T T S T 9 T Z Z 16 S903H e RSN~ £•ai 0'T S. 9NI>/hN i I I ZZ S903H 5 NSN:3 T' 9T WW00Flfi ifld'135 0•T £•9 6•T Z• rP:I>!W T T T bZ NI7l 3E £•8 00II10H1N3W F 8T S1HUIl J1:2lr i•T S• £Z s 9NINI10W1N3W S1H^Il J1_tlt c NIYJH i T 3NIelt 0'00I 0'00T 0'O0T 0•00T 0•00T 0'00T 0•00T 0•00I 01 001 06 00T 0•001 0•001 0'001 0•001 0'00I S 1 9Z SZ OS 68 66 !8T ZT 0 t7d 91 8£ 45 69911 1tl101 F/Jtivi iH1S 00T 9NIN lVlOi 001 9NI)/ itl101 SNIHI W 01 021 ldlOl 1bi01 1101 N lAbl 1141 BNifdS VAIIS 0 N1Aal - - S1H9I1 - _ - Nc1A3avi = AOlA3aVl - voelvads = al111N3J3a 3S13 3N03WOS 80 f10A Ag b3H173 ?J0 SONtlNB a3H10 1VH11 S0NV3l8 atiin03a 21(l0A 01 NOIiI00tl NI 6'f •JNI dnON9 V1V0 3H1 Ad 0313f10fi03 Ga6llIF10l 6461 'b36W3J30-AbVfiNVf -- AOf11S ONIHJlIMS ONY2l8 3113arSI3
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY=DEEEMBER. 1979 LOHILLARO CONDUCTED [lY THE DATA GROUP INC.. 0. 9 IN ADDITION TO YOUR REGULAR BRAND, WHAT OTHER RRANUS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. EITHER BY YOU OR SOMFONE ELSE RECENTLY? - SARATOGA 120 SILVA SPRNG TALL - TAREYTON TARFYTON - LIGHTS - - TRYT"1 TRYTtl LOW TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STRT TAR/M KOOL 195 2 1 1 1 1 1 MfKiNS 1.6 1.1 100 1.1 2.0 3.8 14 _3 KOOL 52 2 y1100MM .4 4.2 KODL 5 Ml'V3 FILTER + KOJL 67 MfyIL]S/KING .6 r,ODL 37 1 1 1 SPR LITE/KG .3 2.1 .5 1.0 KODL 3fi 1 1 SPR LITE7100 .3 .5 1.1 L; M 3 1 1 N'9/BOx * .5 1.i L E M 17 NM/dING .1 L g M 5 NM/100"1M ~ L S M 2 wl100MM * L & M-NM<KG 13 1 1 FLAVOR L(TES .1 .5 1.0 L E M-NM1100 14 LOVG LITES .1 LARK 9 1 1 NM/KING :1 .5_ 1.0 964.SL6C0 TAESLE 11
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, - ---: ~.. .... za!:; < r~;'a CIGARETTE BRAND SYITCHING STUDY -- JANUARY-DECEMBER. 1979 L03ILLARO CONDUCTED BY THE 9ATA GROUP IVC. G. 9 IN ADDITION TO YOUR REGULAR BRAND, WHAT OTHER 9RANDS EITHER BY YOU OR SOMEONE ELSE RECENTLY? - OR TYPES HAVE BErN PURCHASED FOR YOUR ---------- USE. TAREYTON SARATOGA 120 SILVA SPRNG TALL - TAREYTON - -- LIGHTS TRYTN TRYTN LOW TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STRT TAR/M EVE LIGHTS MENTHOLf100 3 R I:.ZBERG 1 y/1004 M KENT "JMlEDx ,1 KENT 45 N!1/<ING .4 KENT 15 1 1 1 1 NM/100MM .1 1.9 2.6 .5 1.1 KEYT 7 M/100MM .1 G9LDN LICHTS 40 1 1 NM/KING .3 2.0 4.0 G9LON LIGHTS 12 M/<IP1G .1 GOL9N LIGHTS_ 32 1 2 2 N!+/100MM .3 2.1 1:1 2.2 GOLON LIGHTS 13 1 1 M/100F1M .1 2.0 3.9 KEYT III 63 1 1 NM/KING .5 2.0 4.0 K"VT III 1 NH/100 . KOOL 16 MIbOX .1 4,64.fJ6E0 TAr!Lt 11
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 L02ILLARD COVDUCTED BY THE DATA GROUP INC. 0. 9 IN ADDITION TO YOUR REGULAR BRAND, WHAT OTHER BRANDS CR TYPES HAVE BEEN_ PURCHASED FOR YO_UR_ USE, EITHER BY YOU OR SOMEONE ELSE RECENTLY? , TALLE 11 - SARATOGA - 120 SILVA SPRNG TALL - TAREYTON TARf.YTON - _ LIGHTS - _ TRYTN TOTAL TOTAL 120 M THINS TOTAL KI!JG TRYTN LOid 100 TOTAL KING 100 STRT TARfH C-1=ST=RFIELD 2 1 1 NP1100MM * .5 1.1 CHESTERFIELD 5 NMfN FLTh/70 * CHESTERFIELD 12 NMfN FLTR/KG .1 CHESTERFIELD 1 '7lFLTRfKING • DECADE 9 NMlKING .1 JECADE 4 MlKING * :)ECADE 2 1 NM/100 * 2.1 DORtL 19 NM/xIV^v .2 DORAL 11 MlKING .1 DORAL II 10 KINGfNM .1 DORAL II 11 KINKfM .1 EVE 7 NM/100MM .1 EVE 5 ylIOOMM + ~
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CIGARETTE BRAND SWITCHING STUDY -- .lANUARY-DECEMBER. 1979 LJP.ILLAkD CDVJUCTED BY THE DATA GROUP INC. 0. 9 IN ADDITION TO YOUR REGULAR BRAND! WHAT OTHER BRANDS OR TYPES HAVE 3EEN -- EITHER BY Y3U OR SONEONE ELSE RECENTLY? - SARATOGA - - TAREYTON - 120 SILVA S_PRNS T4LL_ TOTAL TOTAL 120 M THINS TOTAL KING 100 BYSN S HEDGS 2 NM/M-FLTiZfKG * HVSN & HEDGS M/`1-FLTR/KG 4 CAMEL 96 1 1 NM/FILTER .R .5 1.0 CAMEL 4 NM/FILTER/BX * CE9EL 73 1 1 NM/NO FILTER .6 .5 1.0 CAMEL LIGHTS 80 1 1 'ION-MENTHOL .7 .5 - 1.0 PUR'iASED FOR YOUR - - USE s TAREYTON - - LIGHTS_ - - TRYTr,; TRYTt LOW TOTAL KING 100 a STRT TAR/M
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CIGARETTE BRAND SWITCHING STUDY -.-. JANUARY-DECEMBER. 1979 --- - - - - - LJRIL:ARD COVJUCTED BY THE DATA GROUP INC. - - - _- ,~. 7 IN WHAT TYPE OF STORE. SHOP?1NG OUTLET9 OR OTHER LOCATION DO YOD USUALLY BUY THE -- 5RAyD OF CIGARETTES YOU SMOKE MOST OFTEN ? - SARATDGA - P -. TAREYTON - TAREYTON - - LIGHTS - - TRYTN TOTAL TOTAL 120 120 M SILVA THINS S RNS TALL TOTAL KING 100 TOTAL T3YTN LOW KING 100 STPT TARftt FsAR/TAVER4 46 .4 COFFEE SHOPE_ 59 1 1 PESTCURANT .5 .5 1.1 SOME OTHER 127 1 4 2 2 T Y P E 1.1 8.3 2.1 2.0 2.2 40 REGULAR 282 1 1 2 4 4 1 1 STORE 2.4 1.9 6.3 4.2 2.1 4.0 2.0 4.0 Oos~ST6CO TAbLE 9
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CIGArETTE BRAND SWITCHING STUDY -.-. JANUARY-DECEMBER. 1979 LDRILLARD COnDUCTED BY THE DATA GROUP INC. 0. 7A IS THAT OVER THE COUNTER DR FROM A VENDING MACHINE ? - SARATOGA - - TAREYTON - TAREYTON - - LIGHTS -. - TRYT-N 1 VA SP SI TALL TRYTN LGJ TOTAL TOTAL 120 20 M RNG L THINS TOTAL KING 100 TOTAL KING 100 STRT TAR/M TOTAL 11669 54 38 16 4R 4 12 187 99 89 50 25 26 7 5 100 0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 . - OVER THE 11427 53 37 16 -- 48 4 12 176 R9 6b 49 24 26 7 5 COJNTER 96.3 98.1 97.4 100.0 100.0 100.0 100.0 94.1 89.9 99.9 99.0 96.0 100.0 100.0 100.0 VENDING 360 1 1 11 10 1 MACHINE 3.0 1.9 2.6 5.9 10.1 1.1 BOTH EQUALLY 47 1 1 .4 2.0 4.0 WHOLESALER 30 IDEALER. .3 OTHER M;VTIONS TAGLE 10
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 LORILLAPD COyDUCTED BY THE DATA GROUP INC. J. 9 IN A9DITIOy TO YOUR REGULAR BRANDs WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USEs EITHER BY YOU OR SOMEONE ELSE RECENTLY? -. SARATOGA - 120 SILVA SPRNu TALL - TAREYTON -. TAREYTOY - ~ LIGHTS - - TRYTN TRYTF! LOW TOTAL TOTAL 120 M - TrIINS TOTAL KING 100 TOTAL KING 100 STRT T4R/M TOTAL LO-FI 1303 7 7 4 3 34 17 17 4 2 2 2 1 NDN-MENTHOL 11.0 13.0 18.4 8.3 25.0 18.2 17.2 19.1 8.0 8.0 7.7 28.6 20.0 TOTAL LO-FI 817 3 3 4 12 6 6 3 1 2 1 4=NTHOL 6.9 5.6 18.8 8.3 6.4 6.1 6.7 6.0 4.0 7.7 14.3 TOTAL 1066 4 2 2 3 1 14 B 6 4 4 L0./ TAR 9.0 7.4 5.3 12.5 6.3 25.0 7.5 8.1 6.7 3.0 15.4 TOTAL VERY 746 3 3 4 2 13 4 9 4 3 1 LOW TAR 6.3 5.6 7.9 8:3 16.7 7.0 4.0 10.1 9.0 12..0 3.8 TOTAL ULTRA 329 2 2 1 1 4 2 2 LOW TAR 2.8 4.2 1.1 . 1.0 1.1 B.0 8.0 7.7 TOTAL 120'S 119 3 3 4 1 1 1 1.0 5.6 7.9 8.3 8.3 .5 1.0 TOTAL 200 1 3 2 1 1 ST4AIGHTS 1.7 2.1 1.5 2.0 1.1 14.3 0_THFR 88 3 3 1 4 3 1 .7 5.6 7.9 2.1 2.1 3.0 1.1 D_OVIT KNOW 148 2 1 1 2 1 1 1 1 1.2 3.7 2.6 6.3 1•1 1.0 1.1 2.0 4.0 N04E 7°_60 33 23 10 29 4 6 114 60 54 33 18 15 3 4 63.7 61.1 60.5 62.5 60.4 100.0 50.0 61.0 60.6 60.7 65.0 72.0 57.7 42.9 90.0 TAdLE 11 f+ = PERCENT LESS THAN .05)
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-.DECEMBER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. - 9. 9 IN ADDITION TO YOUR REGULAR 3RAND. WHAT OTHER EITHER HY YOU OR SOMFDNE ELSE RECENTLY? VANTAGE M[KING VANTAGE N4/100MM VI:EROY NMf{IVG VICEROY N'_1/100HM VICEROY FaM/x 4ILO/KG VIRGIyIA SLM yM/100 MM RRANDS OR TYPES HAVE BEEN PURC4ASED FOR YOUR USE. - SARATOGA - 120 SILVA SPRN3 TALL - TAREYTON - TAREYTON - _ LIGHTS - - TRYTN TRYTN LOW TOTAL TOTAL 120 M ThINS _ TOTAL KING 100 TOTAL KING 100 STRT TARfP 40 .3 45 1 1 1 2 2 .4 1..9 2.6 2.1 1.1 2.2 53 1 1 .4 .5 1.1 14 1 1 .1 .5 1.0 19 .2 45 1 1 3 1 1 .4 1.9 2.6 6.3 .5 1.1 46 1 1 1 1 1 .4 1.9 6.3 2.1 .5 1.1 44 1 1 2 2 1 1 .4 1.9 2.6 1.1 2.0 2.0 3.8 297 5 2 3 2.5 2.7 2.0 3.4 71 1 1 1 1 1 .6 1.9 2.6 9.3 .5 1.1 B 1 . 126 ? 2 1 1 6 1 2 0 1 1 .1 71 COSM6C0 1 . 2 . . 2 2 2 .6 2.1 1.1 2.2 4.0 7.7 2064 10 7 3 7 3 42 21 20 6 2 4 3 1 1'I.4 18.5 18.4 18.8 14.6 25.0 22.5 21.2 22.5 12.0 8.0 15.4 4?.9 20.0 TAi+LE 11
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARO CONDUCTED BY THE DATA GROUP INC. - 0. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT DTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. EITHER BY YOU OR SOME04E ELSE RECE4TLY? - SARATOGA - TOTAL TOTAL 120 120 M TAREYTON 20 YM/rc ING .2 TAREYTON 19 Nm f100MM .2 TAi"YTDN 1 NM/V =LTR/KG * TAiEYTO!V 9 NylLITES/KG .1 TAIEYTON LITESf100lNM SILVA SPRNG TALL - TAREYTON - TAREYTDN - - LIGHTS - - TRYTN TRYTN L@W _ THINS TOTAL KING 100 TOTAL KIVG 100 STBT TAR/M 2 1.1 2 2.2 2 4.0 1 4.0 1 3.8 1 1 .5 1..1 1 1 .5 1.1 1 1 .5 1.0 1 1 2.0 4.0 TAELE 11
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----- ~;~,, CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 L04ILLARD CON3U:TED BY THE )ATA GROUP INC. U. 9 IN ADDITION TO YOUR REGULAR BRAND. FITHER BY YOU OR SOMEONE ELSE RECENTLY? PICH LIGHTS YM/SING RICH LIGHTS N.M/100 SALEM !9/BOx SALEM MlSING SALEM M/100MM SALEM M/LITES/KG SALEM-M/100 LDNG LIGHTS SARATOGA Y"/120MM SARATOGA +1/1204M SILVA THINS NF'/1o0"'=f SILVA THINS M/iDOMM SPRING M/i00MM TALL NM/120"1M • SQ~3Sl6i.0 WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. - SA_RATOGA - 120 SILVA SPRNG TALL - TAREYTON - TAREYTON - - LIGHTS - ._ T3YTN TRYTN LOJ TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STRT TAR/M . .1 15 1 1 .1 2.0 4.0 189 1 7 6 1 1.6 2.1 3.7 6.1 1:1 79 1 1 .7 .5 , 1.1 115 1.0 102 1 1 1 .9 1.9 6.3 25.0 9 2 1 .1 4.2 9.3 6 .1 c .1 2 . 7 1 1 .1 1_ .9 2.6 TASLF i1
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CIGARETTE BRAND SWITCHING STUDY --. JANUARY-DECEMBER• 1979 LORILLARD COUDU;:TED BY THE DATA GROUP INC. ,1. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS EITHER BY YOU OR SOMEONE ELSE RECENTLY? TA9LE 11 OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. - SARATOGA -. - TAREYTON TAREYTON - - - LIGHTS - - TRYT?! TRYTN L 0 d 120 SILVA SPRNG TALL TGTAL TOTAL 120 M THINS TOTAL K I N G 100 TOTAL K1VS 100 STRT TaR/M PARLIAME.NT 16 LGHTS/NM/KG .1 PARLIAMENT 15 2 1 1 LG-ITS/NME100MM .1 1.1 1.0 1.1 PARLIAMENT 1 LCiTSlMF100MM * PARLIAMENT 3 U LIT.far,fNM + PdiLP MORRIS 1 NMfN0 FLTR * Pr+ILP MORRIS 1 NM/NO FLTRfC +
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CIGAPETTE BRAND SaITCHING STUDY -- JANUARY-DECEMBERs 1979 - - LOZILLARD COW)UCTED BY THE DATA GROUP INC. 0. 9 IN ADDITION_ TO YOUR RIGU_LAR BRAND, WHAT OTHER BRANDS OR TYPES HAVE BEEN FITHER BY YOU OR SOMEONE ELISE RECENTLY? PURCHASED TA;,LL 11 FOR YOUR USE, - SARATOGA - - TAREYTON - TdREYTON LIGHTS - - TRYTN TRYTV LOW 120 TOTAL TOTAL 120 M SILVA SPRNG TALL THINS TOTAL KING 100 TOTAL KING 100 - STRT TAR/M '~EJ 2CRT 26 1 1 LI,iHTS/RG/M .2 .5 1.0 N, 3 r 21 N-M,/sING/BOX .2 `! 0 4 19 1 M/fI iJG/BOX .2 2.1 OLD GOLD NM /BOX OLD GOLD 14 P4M/=LTR/KING .1 OLD COLD 3 NM/FLTR/100 * OLD GOLD LIGHTS/KG/NM PALL MALL_ 11 1 1 NN/KING .1 .3 1.1 PALL MALL 91 1 1 1 1 N'1/N FLTUfMG .t+ 2.1 .5 1.0 14 .3 AALL MALL_ 17 1 2 1 1 y4/100MH .1 2.1 1.1 1.0 1.1 PALL MALL 5 LBHTS/NM/KG + PALL MALL 1 1 LGHTS/NM/100 .1 2.0 4.0 PARLI4MENT 23 LG!iTS/NM/BX .2 4.0~jstseo
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CIGARETTE BRAND SdITCHING STUDY -- JAVUARY-DE_CEMBERs 1979 LORILLARD COVDUCTEC BY THE DATA GROUP INC. 1. " IN ADDITION TO YOUR REGULAR BRANDs WHAT OTHER BRANDS OR TYPES CITHER BY YOU OR SOMEONE ELSE RECENTLY? HAVE BEEN TAFLL 11 PURCHASED FOR YOUR USE• -. SARATOGA - 120 SILVA SPRN G TALL - TAREYTON - TAREYTON - LIGHTS - - TRYTPJ TRYTN LOW TOTAL TOTAL -- 120 M - THINS TOTAL KING 100 TOTAL KI4G 100 STRT TAR/M AARLcsORO 12 M/LIGITS/KG .1 MARLBORO 77 1 1 1 1 LITES/i00/NM .6 .5 1.1 2.0 3.9 `14X N!1/120MM .1 A A x M/120MM MERIT 126 1 1 3 2 1 NM/KING 1.1 1.9 2.6 1.6 2.0 1.1 M,ERIT 41 1 M/KI';9 .3 2.1 MFRIT 54 2 2 1 1 NM/100MM .5 3.7 5:3 .5 1.1 MERIT 24 1 M/100MM .2 8.3 M 0 rR= 36 1 1 1 1 NM/120MM .3 1.9 2.6 .5 1.0 MORE 41 2 41120MM .3 4.2 'IEWPORT 25 M/30X .2 NEWPORT 74 1 1 M/6ING .6 2.0 3.8 NEWPORT M/100MM . SOSSI6E0
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CISARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LDkILLARD COVCUCTED BY THE DATA GROUP INC. - - 3. 9 IN ADDITION TO YOUR REGULAk BRAND. WHAT OTHER BRANDS OR TYPES HAVE BEEN PUREHASFO FOR YOUR USE. - EITHER DY YOU OR SOMEONE ELSE RECENTLY? - SARATOGA - 1 0 ILVA SPRN G TALL - TAREYTON - TAPEYTOU - - LIGHTS - - TRYTN TRYTN LOW TOTAL TOTAL 2 120 M S THINS TOTAL KI11G 100 TOTAL KIHG 100 STRT TAR<<1 LARK N>i/100MM LARK LIGHTS NM/KINC I ! LARK LIGHTS 'V'!/100 LU:KY STRIKE 27 NM/?JD FILTER .2 LU:KY STRIKE 1 NMfL F/100MM . LUZKY STRIKE NM/L<Y 10/KG MARLBORO f 169 2 1 1 1 1 NM/cOx 1.4 1.1 1.0 1.1 2.0 4.0 MARLBORO 224 1 1 8 7 1 "19L<IVG 1.9 1.9 2.5 4.3 7.1 1.1 MARL90RD 13 M/30x .1 MARLBORO 31 M/KING .3 MARLGQRD 80 1 1 2 N+!/IUOMM .7 1.9 2.6 16.7 MAiL60R0 24 1 1 NM/100MM/G0X .2 1.9 2.6 MARLBORO 139 1 1 1 1 1 N4/LIGHTS/KG 1.2 2.1 .5 1.0 2.0 3.8 Vl./~3SIGEo
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CI2ARETTE. BRAND SWITCHING STUDY -- JANUARY-DECEM©ERr 1979 LORILLARO CONDUCTED BY THE DATA GROUP INC. TAFLF 12 . 104 HAYE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? . 10B WHAT BRAND OR EdRAUDS OF CIGARETTES DID YOU SMOKE ? - SARATOGA -. 120 SILVA SPRNG TALL - TAREYTON -. TAPFYT04 - - LIGHTS - - TRYTN TRYTN LOw TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STP.T TAREM TOTAL ULT-RA_ 271 3 3 1 1 1 LOW TAR 2.3 5.6 7,9 2.1 .5 1.0 TOTAL 1209S 37 1 .3 2.1 TOTAL ST3AISHTS * ©TIER 70 2 1 1 .6 1.1 1.0 1.1 DONvT KNOW 266 2 2 1 4 1 3 1 1 2.2 3.7 5.3 2.1 2.1 1.0 3.4 2.0 4.0 "JOT S'IOKEO 10520 50 33 16 44 4 12 165 85 80 45 23 23 7 5 FR=E SAMNLE E7.6 92.6 86.8 100.0 91.7 100.0 100.0 88.2 85.9 89.9 90.0 92.0 88.5 100.0 100.0 (* = PERCENT LESS THAN .05) OTRU6C0
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CISARETTE BRAND SIJITCHING STUDY -- JANUARY-DECEMBER. 1979 L0RILLARG CO,VDUCTED EY THE DATA GROUP INC. T9ELE 12 0. 1DA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 10I: WHAT BRAND OR BRAVDS OF CIGARETTES DID YUU SMOKE ? -. SARATOGA -. 120 SILVA SPRNG TALL - TAREYTDN - TAREYTON - - LIGHTS - - TRYTN TRYTN LOU TOTAL TOTAL 120 PI THINS TOTAL KING 100 TOTAL KING 100 STHT TAR/M VIRGINIA SLM 13 V'9/100MM .1 YIRGIP:IA SLM 12 N/1004 M .1 WI NSTON N'q/i OX UINSTON 29 NM/4ING .2 wINSTDN 10 1 1 N'4/100BN .1 .5 1.0 .IIVSTDN M/10DNM :IIVSTON i9 1 1 NM/LIGHTS/KG .1 2.0 4.0 wIYSTDY 21 NM/LIGHT/100 .2 TDTAL LO-FI 193 1 2 1 1 1.6 2.1 1.1 1.0 1.1 TOTAL LO-FI 124 2 1 1 NGN-MtNTHOL 1.0 1.1 1.0 1.1 TOTAL LO-FI 73 1 MENTiC1L .6 VCf 2.1 TOTAL 303 5 4 1 1 1 LGd TAR 2.b 2.7 4.0 1.1 2.0 4.0 TOTAL VERY 468 2 2 1 1 9 7 3 3 3 L0j TAR 3.9 3.7 5.3 2.1 25.0 4.0 7.1 3.4 6.n 11.5 1,
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^ CIGARETTE BRAND SdITCHING STUDY -- JANUARY-OECEMBER. 1979 L9RILLtRp CDV3UZTED BY THE DATA GROUP IVC. TAFLE 12 ]. l0A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 10e WHAT 6RAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? TAREYTON - SARATOGA - - TAREYTON - - - LIGHTS - - TRYTN 120 SILVA SPRNG TALL TRYTN LOa TOTAL TOTAL 120 M TtiINS TOTAL KING 100 TOTAL KING 100 STRT TAR/M TAREYTON 3 2 2 LITESl100/NM ± 4.0 7.7 T3IUMP4 48 1 1 ~ NM/KING .4 1.9 2.6 TRIUyPy 25 MfcING .2 TRUE 16 YMlKING .1 TRUE 13 MlKING .1 zV3sisco 0 2 2 1.1 2.0 2 2 ' i.1 2.0
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^ . CIGARETTE BRAND SWITCHING STUOY -- JANUARY-DECEMBERs 1979 - - LORILLARO COLDUCTED BY THE DATA GROUP INC. 1. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? - G. 103 WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? TAREYTON - SARATOGA - - - TAREYTON - - - LIGHTS - - TRYTN 120 STLVA SPRNG TALL T3YTP1 LOW TOTAL TOTAL 120 M TH1tJS TOTAL KI4G 100 TOTAL KING 100 STRT TAR/?' REAL 7 H/<ItiG .1 RICH LIGHTS 18 NMIKIWG .1 RICH LIGHTS NL/100 SALEM 4 >4/F+OX * SALEM 22 M/KING .2 SALEM 12 !t/i00yM .1 SAL=y 37 M/LITES/KG .3 SALEM-M/100 32 LONG LIGHTS .3 SARATOGA yy/120MM TALL 1 1 NN/12DMM ~ 2.1 TALL 1 ;i/120MM • TA('LE 1? TAREYTON 4 NM/4ING ' TAR'YT9N NM/LITES/KG clqST6C0 2 2 1.1 2.0
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CIGARETTE BRAND SWITCHING STUDY -- . JANUARY-DECEMBER. 1979 LOFILLARD COYDUCTED BY THE DATA GROUP INC. - 8. 1CA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? - - 0. 100 WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE Y TAELE 12 - SA_RA_TDGA - 0 A SPRN S TALL - TAREYT9N - TAREYTDN - - LIGHTS - -. TRYT% TRYTia LOW TOTAL TOTAL 120 12 M 3 ILV THINS TOTAL KING 100 TOTAL KING 100 STPT TAR/M PALL MALL 1 LaHTS/NM/BX . PALL MALL LGHTS/NM/KG PALL MALL 2 LSHTS/NM/100 + PARLIAMENT 3 LSHTS/N`s/BX * PARLIAMENT LGHTS/NM/KG . PARLIAMENT 3 LGHT:/NM/100MM •
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LORILLARD COvDUCTED ©Y THE DATA GROUP INC. 0. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 10B WHAT BRANJ OR BRANDS OF CIGARETTES DID YOU SMOKE ? - SARATOGA - 120 SILVA SPRNG TALL - TARE_YTD_N TAREYTON - - - LIGHTS - - TRYTN TRYT',1 LOW TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STRT TAR/"1 MERIT 69 1 2 2 NwFKING .6 25.0 1.1 2.0 M ERIT 43 2 1 1 M/KItiG .4 1.1 1.0 1.1 MEiIT 16 N'1 0 0 M M . 1 ME.RIT 14 "100MM .1 MORE 11 NN/12DMM .1 MORE 13 y/120MM .1 NEWPORT 3 M/KI"JG . NEWPORT LISNTS/KG/M . N0.1 11 tiM/KING/60X .1 N0 W 11 M/tING/90x .1 OLD GOLD 3 NM/FLTR/KING * PALL MALL 2 NM/N FLTF/KG * PALL MALL NM/100MM sttqstseo TA~aLL 12
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. TALLE 12 +7. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? -- - ,;. 106 WHAT BRAND OR BRA4DS OF CIGARETTES DID YOU SMOKE ? - SARATOGA - 1 SILVA SPRNG TALL - TAREYTON - TAREYTON - - LIGHTS - - TRYTr, TRYT,%I LOW TOTAL TOTAL 120 20 M Tr,TNS TOTAL KING 100 TOTAL KIVG 100 STRT TAR/M L & '1-NM/100 LDN3 LITES . LARK 1 NM/KING * LAR4 1 N!+E100hiM * LARK LIGHTS 2 NM/KING * HARLBDRO 11 NMl7Gx .1 MARLRORO NM/KING `lARLBORO Nt90x 5 i MARLBORO 4 NHf100MMfBOX + MARLbORO 13 NM/LIGHTS/KG .1 MARL30R0 4 M/LIGITSl4G * MARLBORO 15 LITiS/100lNM .1 KAX, 1 y'1/120'1M * MAX M/120MM 91s~SI6C0
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER: 1979 LORILLARD CONJUCTED BY THE DATA GROUP INC. :J. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? . 0. 103 WHAT BRAND OE BRANDS OF CIGAPETTES DID YOU SM9KF ? TRf?LE 12 r SARATOGA - 120 SILVA SPRNG TALL -. TAREYTON TAREYTON - - - LIGHTS - - T_RYT^t TRYTN LOW TOTAL TOTAL 120 M THINS TOTAL K I V G 100 TOTAL KING 100 STRT TARlM GOLON LIGHTS 13 M/<ING .1 GOLDN LIGHTS_ 21 NM/100My .2 GuLDV LI5HTS 7 1 1 xI/100M9 .1 .5 1.1 RFNT 111 75 2 2 1 NM/KING .6 3.7 5.3 2.1 KOOL *+/9;1x KOOL 7 M/KI!vG .1 !cODL 1 +Il1GOMM * RODL 5 y/y1LOS/KING • KODL 15 SPR LITE/KG .1 KOOL 12 1 1 SPR LITE/100 .1 .5 1.1 L em 1 1 1 NM/3ox * .5 1.1 L i M NM/KING L S M-NM/KG 2 FLAVOR LITES s 4T~lqqT6E0
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CIoARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMHER. 1979 LORILLAkD C3VDUCTEU BY THE DATA GROUP INC. 9. 1CA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? --- v. 103 WHAT BRAND OR BRANDS OF CIGARETTFS DID YOU SMOKE ? - SARATOGA - 120 SILVA SPRNS TALL - TAREYTON - TAREYTQN - - LIGHTS - - TRYTN T R Y T N LOJ TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STRT TAR/K: DECADE 3 M/r(I`+G + DE-~ADE NM/1G0 DORAL 25 1 1 1 1 1 1 NM/RI4G .2 1.9 2.6 .5 1.0 2.0 3.8 DORAL 12 1 1 MfKIAI, .1 2.0 3.8 DORAL II 16 1 1 KINGlNM .1 1.9 2.6 DORAL II 11 KIN!S/M .1 EVE NM/100MM I=EBERG 5 N/100'M"I * KENT N'+l90x rEEYT 4 1 1 NM/<IyG * ..5 1.1 KFVT 6 NN/-100MM ~ KE\T 1 y/IOOyM GOLDN LIr.HTS t 31 1 1 1 1 1 NM/KIpjG .3 1.9 2.6 2.1 .5 1.0 TAf'L~. 12 BlRSTGCQ
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 L()flILLARD CONDUCTED BY THE DATA GROUP INC. . 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? . 106 WHAT BRAND OR BRANDS JF CIGARETTES DID YOU SMOKE ? - SARA_TOGA_ - - TAREYTON - TAREYTON LIGHTS - - TRYTN TRYTN LOW TOTAL TOTAL 120 120 M SILVA SPRNG THINS TALL TOTAL KIUG 100 TOTAL KIVG 100 STPT TARIM aVSw & HEJGS 4 NM/M-FLTR/KG . CAMEL 12 4MfFILTEk .1 CAN-L 6 VyIFILTERfBX + CAMEL 2 yM/WO FILTER • CAMEL LI"HTS 77 2 2 N9U-NFDlTHOL .6 1.1 2.0 CAMEL LIGHTS 22 1D 0MMIhM .2 TAdLE 12
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f =---- --__ CIsARETTF 9RAND SWITCHING STUDY -- JANUARY-DECEM©ER. 1979 ___ L_~RILLARO CONL:UCTED BY THE DATA GROUP INC. TA :LF 12 .'.. l0A HAVE YOU SMOKED AyY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 10C4 WHAT 6RAN) OR BRAVDS OF CIGARETTES DIO YOU SMOKE ? - SARATOGA - 120 SILVA SPRNG TAL L - TAREYTON TAREYTON - - - LIGHTS - - TRYTN T4YTA~ LO'J TOTAL TOTAL 120 M THINS _ _ TOTAL KING 100 TOTAL KING 100 STRT TAR/M TOTAL 12007 54 38 16 48 4 12 187 99 R9 50 25 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 10D.0 100.0 10D.0 100.0 100.0 SMOKED FREE 1487 5 5 4 1 23 14 6 5 2 3 SANPLES (N ET> ALPINE h<<ING 12.4 9.3 13.2 8.3 25.0 12.3 14.1 9.0 10.0 8.0 11,5 ARCTC LIGHTS 52 MEYTHDL/KING .4 ARCTC LICHTS 35 M=VTHOL/100 .3 HELAIR 2 M/<ING dELAIR * i m/lUOMM bNSN & HEDGS + NMf100MM . ?VSN & HEOGS 5 NMl100MM/90X 3NSN E HE9GS * w/100nr 3NSN & HEDGS_ M/i00MM/i~OX BNSN b HfOGS 7 LITES/100/NM .1 E3VSN & MEDGS 7 LITES/100/M .1 0z~3ST6E0
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_ ''----_ C1;ARETTE BRAND SWITCHING STUDY -- JANUARY-DECEM9ER. 1979 LORILL,PD CONCUCTEO BY THE DATA GROUP INC. 0. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? 'J. 118 WHAT BRANC OR BRANDS DID YOU PURCHASE WITH COUPONS ? - SARATOG_a . 120 SILVA SPRNG TALL - TAREYT3N TAREYTON - - LIGHTS - - TRYT"4 Tr7YTV LOW TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STPT TAR/F DON'T KNOI: 49 1 1 1 1 1 .4 1.9 2.6 2.1 2.0 3.8 NOT REDEEMED 11000 50 34 16 47 4 10 182 97 86 4 8 24 24 6 5 COUPON 91.6 92.6 89.5 100.0 97.9 100.0 83.3 97.3 98.0 96.6 96.0 96.0 92.3 95.7 100.0 (• = PERCENT LESS THAN .05) MaST6cQ TAiiLf 13
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( CIGARETTE ERAND SWITCHING STUDY --. JANUARY-DECEMOER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. U. 11A HAVE YOU R_EDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? 0. 118 WHAT fSRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? - SARATOSA - 120 SILVA SPRNG TALL - TAREYTON - TAREYTON - - LIGHTS - - TRYTN TRYTN LOW TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STRT TARIF} WINSTOY 12 NM/100MN .1 JINSTON 1 !4l100MM • dINSTON 36 Ny/LIuHT`.:/KG .3 WI NSTD% 36 1 1 NMlLI3HTE100 .3 1.9 2.5 TOTAL LO-FI 18_7 1 1 1.6 :5 1.1 TOTAL LO-FI 97 1 1 NDV-MENTHOL .8 .5 1.1 TOTAL LD-FI 93 MENTHOL .8 TOTAL 306 1 1 2 2 LOW TAR 2.5 1.9 2.6 1.1 2.2 TOTAL VERY_ 297 1 1 1 1 1 1 L3d TAR 2.5 2.1 9.3 .5 1.0 2.0 3.f3 TOTAL ULTRA 188 1 1 1 1 1 1 LOd TAR 1.6 1.9 2.6 :S 1.0 2.0 4.0 TOTAL 1209S 40 2 2 1 .3 3.7 5.3 9.3 TOTAL 13 i STRAIGHTS .1 14.3 11 .1 T4uLE 13
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CIGAEETTE BRAND SWITCHING STUDY -- JANUA-RY-DECEMBER. 1979 - - - LORILLARD CONDUCTED BY THE 3ATA GROUP INC. TA:'LE 13 ]. lIA HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT JN CIGARETTES RECENTLY? ~l. 11B WHAT 6RAND OR BRANDS ]ID YOU PURCHASE WITH COUPONS ? - SARATOGA - 120 TAREYTON - TAREYTON - r LIGHTS - - T?YTN SILVA SPRNG TALL TRYTPJ LDW TOTAL TOTAL _ 123 M THIVS TOTAL KI"tG 100 TOTAL KING 100 STRT T4R/14 TRUF 16 AM/iING .1 TRU~ R 11 M/<It"G .1 TaJF 10 Nq/100MM .1 T3UE ,i/1COMM .1 VANTAGE 51 f;M/iCI AG .4 VANTAGE 19 M/SI~NG .2 VANTAGE 26 1 Nu/100MM .2 2.1 VICEROY Ntt/i00MM VI16ER3Y 15 1 1 NM/X MILD/KG .1 1.9 2,6 VIRGINIA SLM 1 NM/1G0MM * VIRGINIA SLM 1 11/1C0"'~y ~ AIUSTDN 6 NM/bOX * WINSTON 23 NM/KING .2 M.pi q 16 EO
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 L04ILLARD CONJUCTEO BY THE DATA GROUP INC. 0. IlA HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? !1. 119 WHAT BRAND 09 BRANDS DID YOU PURCHASE WITH COUPONS ? - SARATOGA - 120 SILVA SPRNG TALL - TAREYTON - TAREYTON - - LIGHTS _ - TRYTN TRYTy LDW TOTAL TOTAL 120 M THINS TOTAL KI'JG 100 TOTAL KING 100 STRT TARfM RICH LIGHTS NM/100 .1 SALEM l+feex . SALEM 31 MfSI'J G .3 SALEM 31 Mf100MM .3 SALEr4 64 MfL1TESfKG .5 SALFM-Ml100 64 1 1 LONG LIGHTS .5 .5 1.1 TALL 1 1 NMl120MM + 9.3 TAREYTON NMIKING TAREYTON 1 I N4/y FLTRIKG * 14.3 TAREYTOb 1 1 1 'VM/LITFS/KG . .5 1.0 TAREYTON 1 1 1 LITES/100/NM * 2.0 3:P TRIUMaH 22 1 1 NMf4ING .2 1.9 2.6 TRIUMpH 13 4/KI!r3 _1 TA?LE 13 vza3Swa
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CIGA9ETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLAWO C3vDUCTED DY THE DATA GROUP INC. G. 114 HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT DY CIGARETTES RECENTLY? J. 113 WHAT 3RAND OR 3RANDS DID YOU PURCHASE NITH COUPONS ? - SARATOGA_ - 120 SILVA SPRNG TALL - TAREYTON TAREYTON - - LIGHTS - - T3YTN T R Y T N LUW TOTAL TOTAL 120 M THINS TOTAL KIV3 1D0 TOTAL KI!1G 100 STRT TAR/N PALL MALL 1 YM/KING * PALL MALL ~ NM/N FLTR/KG * PALL MALL 2 1 1 NM/i00MM * .5 1.1 PALL MALL 1 LGHTS/N"i/100 ~ PARLIAMENT 2 L3ATS/NM/100MM +! PARLIAMENT U LITE/i!G/YM RALEIGH 7 'YM/FLTR/KING .1 RALEIGH NMlrLTR/100- RALEIGH 1 NM/N FLTP/KG * RALEIGH LITLS/N"/KG * 4ALEIGH LGdTS/NM/100 * REAL NM!!(INC, * RIEH LIGHTS NMlKING * TABLL 13 qE.~3qT6i..O
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CIGA9ETTE BRAND SNITCHING STUDY -- JANUARY-DECFMBER, 1479 LORILLARD CONDUCTED BY THE DATA GROUP INC. 7. 11A HAVE.YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? G. 118 NHAT 3RAND OR BRAWDS DID YOU PURCHASE WITH COUPONS ? - _ SARATOGA - 120 SILVA SPRNG TALL - TAREYTON - TARFYTDN - - LIGHTS - - TRYTt: TRYTr; LOW TGTAL TOTAL 120 - M THINS TOTAL KIVG 100 TOTAL KING 100 - STE<T TAR/M M E P I T NM/100MM 4 MERIT 4 t1/100M*1 * MORF 22 2 2 NM/120MM .2 3.7 5.3 MORE 14 A/120MM yEaPORT .1 M/9f3X + N~LIPORT 7 M/KILS .1 NEWPORT 3 M/100MM * NfuPORT 10 LI GrITS/KG/M vOV . 1 ii NM(xlyG/sOxj .1 14 0u Mf<ING/;IOX OLD GOLD 1 Na/sox * OLD GOLD 2 NM/FLTR/KING OLD GOLD LIGMTS/dG/NM ~ 97t3STGE0 TAcLE 1 S
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERa 1979 L9RILLARD CONCUCTED BY THE DATA GROUP INC, 9. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? ~. 11H WHAT BRAND OR BRANDS DID YOU PURCHASE bIiH CGUPONS ? - SARATOGA - V PRN TAL - TAREYTON - TAREYTON - - LIGHTS - - TRYTN TRYTN LOW 120 A S SIL G L TOTAL TOTAL 120 M THINS TOTA'L KING - 100 TOTAL KING 100 ST-FT T-AR/M L 3 !1-NM/KG 7 FLAVOR LITES .1 L & 4-NM/100 22 LONG LITES .2 LA7K NN/EING LUCKY STRIKE 'j'1/L0 FILTER MARLBDRD NM/FOX MA3L6DR0 3 !IM<KING * '9AZLBORO 2 N"/100M+4 « IARLBORO 1 tim/1o0M?1/BOx + MARLBORO p1M/LIGHTSfKa . MARLBORO LITES/100/NM MAx 3 NM/120MM * McR 1T NM/KIM1G MERIT 3 H/<ING ~ 4T.p S I6 Eo TAi±LE 13
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER'. 1979 LORILLARO CON9UCTED P.Y THE DATA GROUP INC. 0. 11A HAVE 0. 110 4J H A T YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? - - BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? TArLE 1' - SARATOGA - - TAREYTON - T-AREYTON _ LIGHTS - - TRYTPJ TRYTN LOW 120 SILVA SPRNG TALL TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KIVG 10D STRT TAH/M GOL)N LIGHTS 12 "1/4ILG .1 GOLDN LIGHTS 26 N'°/100MM .2 G3LDRl LIGHTS 12 1~ /1CDMM .1 K f.4T III 61 1 1 NM/KING .5 2.0 4.0 K00L 1 y/3Dx * a' 3 OL Mf(ING KDDL m/l00MM KOOL M/yILDS/KING KOOL 5 SPR LITE/KG + ROOL 6 SPR LITE/100 * L & M 6 NM/KIN G .1 L S M NM/100MM L & M 1 M/100MM • eZestGCo
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J CIGA6ET7E BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 - LORILLARC CONJUCTFD BY THE DATA GROUP INC. 0. 11A HAVE YOU REDEEMED ANY COUPONS FOP A DISCOUNT ON CIGARETTES RECENTLY? Q. 119 WHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? - - SARATOGA - 120 VA SPR S1 G TALL - TAREYTON - TAREYTON - LIGHTS - - TRYTq T4YTh! L9d TOTAL TOTAL 120 M L N THINS TOTAL KIy& 100 TOTAL KING 100 STBT TAR/?I CARLTON M"VTH)L/100 CHESTERFIELD 2 NM/N FLTk/KG * DECACE 6 NM/KING . DEC1CE 7 ?1/<I PIG .1 DORAL NM/KING DORAL 9 M/(ING .1 (10RAL II 16 KINGlVM .1 DORAL 11 7 KINK/M .1 ICE9ERG 1 M/100M4 . KENT 2 N'1/30X . KENT NM/KIVG KENT NK/100MM GOLDY LIGHTS 1 YM/<ING Gry`,S,rGco .3 TAELF 13
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER: 1979 LDRILLARD CONDUCTED BY THE DATA GROUP INC. 0. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT DY CIGARETTES RECENTLY? 0. 119 kiHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? - SARATOGA - 0 SILVA SPRNG TALL - TAREYTON - TAREYTON - - LIGHTS - .- TRYTCJ TRYTN LOW TOTAL TOTAL 120 12 _ M TNINS TOTAL KIVG 100 TOTAL KIVG 100 STf?T TAR/M TOTAL 12007 54 3H 16 48 4 12 187 99 89 50 25 26 7 5 100.0 100.0 100..0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 RE^.EEMED 1008 4 4 2 2 5 2 3 3 1 2 1 COU?DV FOR HRAND 8.4 7.4 1D.5 4.2 16.7 2.7 2.0 3.4 6.0 .4.0 7.7 14.3 ARCTC LIGHTS 16 MENT-10L/KING .1 AR:iC LIGHTS 15 1 MENThOL/1o0 .1 8.3 DELAIR 3 M(KIN1 * 3ELAIR 10 M/100m M .1 BNSN x HEOGS 3 N!"/100MM . 3VSN 8 HEDGS 1 LITES/100/NM CAL!EL + NM/FILTEk CAMEL N4/NO FILTER . CAMEL LIGHTS 34 1 1 NON-MENTHOL .3 .5 1.1 CAMEL LIGHTS 6 100"M/NM CARLTON • i Ny/<ING ~ CARLTDN 7 0c9ql6e0 1 1 100MM/NM .1 .5 1.0 TABLE 13
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. -.-~ ----'-- - CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 L03ILLARD COv°UCTED BY THE DATA GROUP INC. TAP.LC 14 8. 12A IF YOU WEYT TO 3UY YOUR REoULAR CIGAkETT_ES A•YD THE STORE WAS TEMPOR4RILY OUT OF IT. dHAT WOULD YOU BE LIKELY TO DO ? -. SARATOGA - 120 SILVA SPRN G TA _ TAREYTON -. TAREYTON - - LIGHTS - - TRYTn; TRYTN LOu TOTAL TOTAL 120 M THINS L L TOTAL KI+1G 100 TOTAL KIV; 100 STPT ToR/Y TOTAL 11869 54 38 16 4R 4 1 2 187 99 89 50 25 26 7 5 100.0 100.0 100.0 100.0 100.0 100. 0 100. 0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ii;JY ANOTHER 1-317 17 12 5 15 1 7 44 24 20 12 7 6 2 2 6RANd 27.9 31.5 31.6 31.3 31.3 25. 0 56. 3 23..5 24.2 22.5 24.0 28.0 23.1 28.6 40.0 BUY ANOTHER 2112 1 1 3 39 19 19 12 6 7 TY?E/SI2E OF SqME 3HAND 17.8 1.9 2.6 6.3 20.3 19.2 21.3 24.0 24.0 26.9 uUY REGULAR 6387 37 25 12 29 4 5 104 55 50 26 12 13 5 3 bRANU ELSFW4ERE 53.8 68.5 65.8 75.0 60.4 100. 0 41. 7 55.6 55.6 56.2 52.0 48.0 50.0 71.4 60.0 WAIT UNTIL 17 AVAILABLE .1 dUIT 12 1 .1 2.1 UON'T KNOW 25 1 1 .2 .5 1 .0 Tf;RST6c0
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CIGAP•ETTE BRAND SVITCHING_ STUDY -- JANUARY-DECEM9ER. 1979 L03ILLARD COVDU.-TED BY THE DATA GROUP IVC. 0. 12B WHAT BRAND WOULD YOU BUY ? - SARATOGA - 120 SILVA SPRNG TALL - TAREYTON - TAREYTON - - LIGHTS - - TRYTN T3YTN LOa TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KIVG 100 STRT TARLIa TOTAL 229 1 1 2 STRAIGHTn 6.9 2.3 4.2 100.0 OTiER 14 .4 DOV•T KNOW _ 224 1 1 1 5 2 3 1 1 1 6.8 5.9 8.3 6.7 11.4 8.3 15.0 8.3 14.3 50.0 (• = PERCENT LESS THAN .05)
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 9RiLLARD L CONDUCTED BY THE DATA GROUP INC. T6DLE 15 0. 120 WHAT BRAND WOULD YOU BUY ? - SARATOGA - - TAREYTON - TAREYTON c - LIGHT_S - - TRYTN 120 SILVA SPRNG TALL TRYTN LOW TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STRT TAR/M WINSTON 58 NMfhOX 1.7 UIVSTON 271 5 5 NMfKI'V5 8.2 11.4 20.8 WINSTON 59 2 2 1 1 'v+1f100MM 1.8 11.8 16.7 2.3 5.0 WIVSTON 6 Mfi00MM .2 SIINSTON 75 2 2 2 2 1 NM/LIGHTS/KG 2.3 4.5 3.3 15.7 2f1.6 50.0 LINSTON 50 2 1 1 NMLLIGHT/100 1.5 28.6 B.3 16.7 TOTAL LO-FI 1674 8 6 2 5 1 3 29 17 12 5 3 2 50.5 47.1 50.0 40.0 33.3 100.0 42.9 65.9 70.8 60.0 41.7 42.9 33.3 TOTAL LO-FI 1202 6 6 2 ~ 29 17 12 5 3 2 NON-MENTHOL 36.2 35.3 50.0 13.3 42.9 65.9 70.8 60.0 41.7 42.9 33.3 TOTAL LO-FI 475 2 2 3 1 1 MENTHOL 14.3 11.8 40.0 20.0 100.0 14.3 TOTAL 662 3 2 1 4 3 5 2 3 7 3 4 1 LOW TAR 20.0 17.6 16.7 20.0 26.7 42.9 11.4 8.3 15.0 59.3 42.9 66.7 50.0 TOTAL VERY 377 1 1 3 3 1 2 LOW TAR 11.4 5.9 8.3 20.0 6.$ 4.? 10.0 TOTAL ULTRA 125 1 1 1 LOW TAR 3.8 6.7 2.3 4.2 TOTAL 1200S 36 4 2 2 4 1 1.1 23.5 16.7 40.0 26.7 14.3 Ef:gU6E0
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I CI34aETTE BRAND SWITCHING STUDY -- _ _ - ' LORILLARb COUJUCTED BY THE DATA GROUP INC. U. 123 WHAT TRIUMPH MfKIN~ TRUE NM %KIUG TRUF MlKiUG TRU-- N!^1100MM TRUE `1/100MM VANTAGE %J `!f( IVG VANTAsE MfKING VANTAGE N'1E100MM VICEROY A MESING VI'-EFGY LMf1U0MM VICEROY NMfx 4ILGfKG VI3GINI4 SLM NMf100MM VIRGINIA SLM '!ll00MM vf:t~qT6C0 BRAND WOULD YOU BUY ? JANUARY-DECEMBER. 1979 - SARATOGA ._ 120 SILVA SPRNG TALL - TAREYTON - TAREYTOU - - LIGHTS - - TRYTh T9YTN LOW TOTAL TOTAL 120 M TH1NS TOTAL KING 100 TOTAL KIyG 100 STRT TARfM 4 .1 23 1 1 .7 2.3 4.2 10 .3 .1 49 1.5 15 1 .5 6.7 23 1 .7 6.7 57 1 1 1.7 2.3 4.2 11 1 3 1 2 1 1 .3 6.7 6.8 4.2 10.0 8.3 16.7 7 .2 29 1 1 1 1 .9 5.9 9.3 9:3 14.3 24 1 1 4 .7 5.9 20.0 26.7 TAPLE 15
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A CISARETTE BRAND SWITCHING STUDY -- JANUAFiY-DECEMBER. 1979 LORILLARD - CONDUCTEG BY THE DATA GROUP INC. TAL'LE 15 ~o. 12P3 WHAT BRAND WOULD YOU BUY ? - SARATOGA - 120 - TAREYTDN - SILVA SPRNG TALL TAREYTDW - - LIGHTS - - TRYTN' TRYTN LOW TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KIWG 100 STP.T TARfM SALEM-4/100 53 1 1 LONi LIGHTS 1.6 5.9 4.3 SARATOGA 3 NM/120M,M .1 SARATOGA M/120MM .1 SILVA THINS 3 1 1 +UN/1U0MM .1 5.9 5.3 SILVA THINS 5 1 1 51/100MM .2 5.9 20.0 TALL 2 1 1 1 N`+/120MM .1 5.9 8.3 6.7 TAREYTDN 19 1 1 yMl{IF:G .6 B.3 14.3 TAREYTON 9 NM/100MM .3 TA2EYTON 3 "1MfY FLT-R/KG .1 TAREYTRU NM/LITES/KG .2 TARFYTON 6 LITES/100/NM .2 TAREYTON LDW TAR/M/KG TRIUKPH 7 NM/KING .2 sf:RsTseo
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CIGARETTE BRAND SdITCHING STUDY -- ,IAyUARY-DECEMBER. 197q LORILL!1R0 CONDUCTED BY THE DATA GROUP IYC. a. 128 WHAT dRAND WOULD YOU BUY ? TAL;LE 15 - SARATOGA - I VA SPRNG T LL TAREYTON - TAREYTON - - - LIGHTS - - T2YTt: TRYTtJ OW 120 TOTAL TOTAL 120 M A S L THINS TOTAL _ KING 100 TOTAL KI'UG 100 STPT TAR/M PHILD MORRIS 1 N`1/YO FLTR/C ~ RALEIGH 17 1 1 NM/FLTR/KING .5 2.3 4.2 RALEIGH 4 vM/FLTR/100 .1 RALEIGH ] NM/N FLTR/KG * RALEIGH 1 LITESlV4/!fG * REAL 12 NM/KING .4 REAL 8 M/SIN G .2 RICH LIGHTS 3 NM/KIVG .1 RICH LIGHTS NN/100 I * SALEM 13 rt/c'.DX .4 SALEM 120 M/SIWG 3.6 SALEM 61 1 1 M/1COMM 1.R 6.7 100.0 SALEM 63 M/LITES/KG 1.9 9f:eST6E0
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'. .1 ._ _~-, _. _ TA3LE 15 0. 12 - SARATOGA - 0 ILVA SPRNG TALL TAREYTON - TAREYTDN_ - - - LIGHTS - - TRYTIN TRYTN LOW 12 TOTAL TOTAL 120 M S THINS TOTAL KIVG 100 TOTAL KIVG 100 STKT T4RlM OLD GOLD NMlN FLTRlKG OLD GOLD 1 LIGH-T-SlKGlNM + PALL MALL IMIKING .2 PALL MALL 82 1 1 2 yMlN FLTfilKG 2.5 2.3 4.2 100.0 PALL MALL 17 1 NM/100MM . b 6.7 PALL MALL ""l100MM PALL MALL 3 LGHTS/NM/KG .1 PALL MALL 5 LGHTSlNiaF100 .2 2ARLTAMENT 13 1 L~HTSlNMldX .4 6.7 PARLIAMEIJT 6 LGHTSlNMlKG .2 PARLIAyEHT 6 LLNTSlN11l100MM .2 PARLIAMENT 3 U L1TElKG/NM .1 PHILP MORRIS_ NM!'J0 FLTR . CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 L34ILLARD CJVJUyTED BY THE DATA GROUP 1NC. ~~~esis~o 3 WHAT BRAND WOULD YOU BUY ?
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4i. CIGARETTE BRAND S4'iTCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLAitD COVDUCTEO BY THE DATA GROUP INC. 0. 12: WHAT 3RAND WOULD YOU BUY ? -. SARATOGA -. - TAREYTON TAREYT-ON - - - LIGHTS - - TRYTN 120 SILVA SPRNG TALL TQYT~i LOW TOTAL TOTAL 120 M THINS TOTAL K I N G 100 TOTAL KING 100 STRT TARIM MERIT 26 1 1 NM/100MM fi 2.3 5.0 M E R I T ~H00MM . MORE 5 1 NP1l120MM .2 6.7 '10RE 6 1 1 1il120MM .2 5.9 20.0 'IEiIPOEtT 16 Mf?Dk .5 NEWPORT 33 MIKI'vG 1.0 NEWPORT 1 Ml100Mtl * NEWPORT 12 LIGiTSiXG/h .4 aoW 7 N+1liING/SOX .2 NDW 10 M/<1NGlBOX .3 OLD GOLD N't/B0Y . OLD GOLD 22 F;MIFLTRlKING .7 OLD S9LD 3 Nk/FLTR/100 .1 e€.t~,usea TAPLE 15
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CIGAR.ETTE BRAND SWITCHING STUDY -- JANUARY-.DECEMBERs 1979 LJRILLARO CON3UCTED BY THE DATA GROUP INC. 0. 12B WHAT BRAND WOULD YOU BUY ? - SARATOGA - - TAREYTON - TARFYTON - - LIGHTS - - TRYTN 120 SILVA SPRNG TALL TRYTN LOW TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STF?T TAR/M MARLB0R0 119 3 3 1 1 N'a/2OX 3.6 6.8 12.5 9.3 16.7 'tARLPORO 248 4 2 2 7.5 9,1 8.3 10.0 MARLBORO 6 K/90X .2 MARLBORO 17 MlKING .5 '4ARLE9R0 40 1 1 1 NM/i00MM 1.2 14.3 2.3 5.0 MARLBORO 12 1 1 NM/1C0MMLPOX .4 5.9 8.3 MARLEORO 98 1 1 . 1 1 NM/LIGrITSlKG 3.0 5.9 8.3 8.3 16.7 MARLBORO 2 M/LIGHTS/KG .1 MARLEORO 54 1 2 2 2 2 LITfSl100/NM 1.6 6.7 4.5 10.0 16.7 33.3 NAX 5 1 1 NM/i20MM .2 5.9 8.3 u AX 1 1 Vl i 20MM * 14.3 MERIT 65 1 1 1 1 NM/KING 2.0 5.9 8.3 2.3 4.2 MERIT 19 1 M/(ING .6 6.7 6rRSTGCQ TAELE 1S
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 LORILLARO CONDUCTED BY THE DATA GROUP INC. D. 128 WHAT BRAND WOULD YOU 3UY ? TASLE 15 - SARATOGA - ILVA SPRNG TALL 2 - TAREYTON - TAREYT-ON - - LIGHTS -. -. TRYTN TRYTP; LOW _ 1 0 S TOTAL TOTAL 120 M THI4S TOTAL KINr, 100 TOTAL KIyG 100 STRT TARLM KOOL 16 S?3 LITFE100 .5 L K M vMINGx .1 L R M B 1 1 NqIRING .2 2.3 4.2 L 8 M yMf100kM .2 L & M-NM/KG 2 FLAVOR LITES :1 L S M-NM/100 LOVs LITES B .2 LA3K 9 2 2 1 1 NM/KING 3 4.5 8.3 8.3 14.3 LARK NMf100MN : LARK LIGHTS_ Nt•1f100 LUCKY STRIKE 47 NM/NJ FILTER 1.4 LUCKY STRIKE NMlrILTE'r LUCKY STRIKE 1 yMlL Fl100MM LU"KY STRIKE NM/LKY 10/KG w . Qf.'RqT6cQ
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•?r ION,- _- ^ -..t- CIG4PETTE BRAND SWITCHING STUDY -- DRILLARD JAIIUARY-.DEGEMBER. 1979 L CONDUCTED BY THE DATA GROUP INC. TABLE 15 0. 123 WHAT BRAND WOULD YOU BUY ? - SARATO GA - - TAREYTON - TAREYTON - ~ L.IGHTS_ - _ T3YTI: TRYTN LOJ 120 SILVA SPRNG TALL TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STRT T4R/PI KEY-T 4 M/100MM .1 GOLDN LIGHTS 30 YM/KING .9 GOLON LIGHTS M/KING GOLCU LIGHTS 20 1 1 ,N li/100MM .6 2.3 5.0 GOLrN LIGHTS 7 d/100MM .2 !SENT III 13 NM/tING .4 KEVT III N'1/100 KOOL 11 M/8Dk .3 KOOL 84 M/KIYG 2.5 KCIOL 25 M/100.My .b KOOL 1 N/N3 FILTER ~ SOOL 36 M/MILDS/KING 1.1 KOOL 19 SPR LITE/KG .6 I17tq ST6F-0
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CI;AtETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER9 1979 LORILLARD f.OVUJCTEC 6Y THE DATA GROUP INC. 0. 129 WHAT BRAND WOULD YOU BUY ? TAREYT0V - SARATDGA - TAREYTON - - - LIGHTS - - TRYTPJ 120 SILVA SPRNG TALL TRYTtq LOW TOTAL TOTAL 120 M THINS TOTAL KI'JG 1G0 TOTAL KING 100 STRT TARlf'1 CHESTERFIELD 5 yM/;y FLTR/70 .2 CiESTERFIELD 27 NM/N FLTP.lKG .H DE"ADE 3 NMfKIUG .1 DE_-ADE 1 'i '_9E100 * DORAL 7 NMEKIVG .2 DOkAL MtKIV'u DORAL II KIVGf4M 7 .2 DORAL II 3 KiNKfM .1 EVE NM/100MM 27 .A EVE LIGiTS 2 MENTnOLf100 .1 K E 4 T NM/BOX KENT 30 NMIKING .9 KE4T 15 1 NMf100MM .5 6.7 1 1 8.3 14.3 TA,LL 15 ZpRstseo
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CiSARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBER. 1979 LORILLARD 4:O,VDUCTEf3 BY THE DATA GROUP INC. TANLE i5 0. 12e WHAT BRAND WOULD YOU BUY ? - SARATOGA - 1 VA Rt T ' - TAREYTDN TAREYTON - - - LIGHTS - - TRYTN TRYTN LOW 20 TOTAL TOTAL 120 M v_ SIL G ALL SP THINS TOTAL KING 100 TOTAL KING 100 STRT TAR/N JNSN & HEDGS 3 Ft/M-FLTR/KG .1 CANEL 74 NMIFILTER 2.2 CAMEL NMIFILTER/BX .2 CAMEL 62 NMf'1O FILTER 1.9 CAyEL LIGHTS 36 `10N-'IENTnOL 1.1 CAMEL LIGHTS 8 100hIM(NM .2 CARLTQN 3 yMf70MM .1 CAiLTON 8 1 FJMi(I%G .2 6.7 CARLTON M/<ING .2 CARLTON ' 5 100!~MINM .2 CA4LTON 2 MEVTHJLf100 .1 CHEST=RFIELD 5 NY./FLTR/KING ..1 CHEST_RFIELD 2 1 1 NHl10oMM .1 2.3 5.0 CPRST6CU
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-A7_ _ ` '.- ^_ CIGAR,ETTE BRAND SWITCHING STUDY -- JANUAP.Y-DECEM©ER. 1979 LORILLAkD CONJUCTED BY THE DATA GROUP INC. l. 12B WHAT BRANO WOULD YOU 3UY ? - SARATOGA - 1 0 SILVA SPRN T LL - TA3EYTDN - TAREYTON - - LIGHTS - ._ TRYT~: T3YTPJ LOa TOTAL TOTAL 120 2 '1 G THINS A TOTAL KING 100 TOTAL KIVG 100 STRT TARLM TOTAL 3317 17 12 5 15 1 7 44 24 20 12 7 6 2 2 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ALPIwE 3 MftING .1 ARCTC LIGHTS MEVTFiOLtKING .1 ARCTC LICHTS MEVTHDL,/100 6ELAI4 20 1 1 Ml< Ii1G .6 5.9 20.0 RELAIR 9 M/100MM .3 E3NSV 3 HEPGS 16 NWlKING .5 8yS11 3 HEDGS 55 1 1 1 5 5 N?11100MN 1.7 5.9 8.3 14.3 11.4 25.0 FNSN 4 HEOGS 17 1 1 yM/100MY1p0X .5 2.3 4.2 3VSN S HEOGS 48 1 1 u<100MM 1.4 5.9 20.0 HYSN 3 HEDGS 3 Ml100MMfi1OX .1 NYSy 6 HEDGS 27 1 1 LITESfiDO/NM .8 2.3 5.0 9VSN & HEDGS 26 2 1 LITESfi00fM .8 13.3 14.3 Vt,~3siseo
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CISARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 LDRTLLARD CONDUCTED BY THE DATA GROUP INC. Q. 13 IF YOU WERE FORCED TO CHAFJGE YOUR CIGARETTE RIGHT NOW. FOLLOWING WOULD BE MORE IMPORTANT TO YDU: WHICH ONE OF THE - SARATOGA - 0 SILVA SPRNS T L . TAREYTDN - TAREYTON - - LIGHTS - - T4YT T-RYTN LOW TOTAL TOTAL 120 12 M ThINS AL TOTAL KI'JG 100 TOTAL KING 100 W STRT TARfN, TOTAL 11969 54 38 15 48 4 12 187 99 89 50 25 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 TASTE 5743 27 16 10 18 3 4 95 5' 43 17 8 9 5 49.4 50.0 42.1 62.5 37.5 75.0 33:3 50.8 53.5 48.3 34.0 32.0 34.6 71.4 LOW TAR & 5844 25 21 5 29 1 B B5 41 43 30 14 16 2 5 NICOTINE 49.2 46.3 55.3 31.3 60.4 25.0 66.7 45.5 41.4 48.3 60.0 56.0 61.5 28.E 100.0 30Td ARE 68 1 1 t 1 1 IMPORTANT .6 1.9 2.6 2.0 4.0 YLITHERf 29 2 1 1 IRD [JUIT .2 1.1 1.0 1.1 DON*T KNOW 185 1 1 1 5 4 2 2 2 1.6 1.9 6.3 2:1 3.2 4.0 2.2 4.0 8.0 TA?LE 16
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t CIGARETTE BRAND SWITCHING STUDY -- ,IANUARY-DECEMBER. 1979 LORILLARD CONJUETED BY THE DATA GROUP INC. 0. 14 WHAT IS THE TAR LEVEL OF THE BRAND OF CIGARETTES Y3U SMOKE MOST OFTEV ? ,Jr!AT IS THE NICOTINE LEVEL OF THE BRAND YOU SMOKE MOST OFTEN ? TAf4LE 17 - SARATOGA - - TAREYTON - TAP.EYTON - LIGHTS -. -. T4YT-M 120 SILVA SPRNG TALL TRYTN L0:1 TOTAL TOTAL 120 N THINS TOTAL KING 100 TOTAL KIVS 100 STRT TARf'9 TOTAL 11869 54 38 16 48 4 12 107 99 89 50 25 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CLAIMED TO 2712 3 2 1 3 1 22 14 8 7 4 3 1 KNOW TAR 22.8 5.6 5.3 6.3 6.3 8.3 11.8 14.1 9.0 14.0 16.0 11.5 20.0 - LEVEL DON'T KNOW 9158 51 36 15 46 4 11 165 85 81 43 21 22 7 4 TAR LEVEL 77.2 94.4 94.7 93.8 95.8 100.0 91.7 A8.2 85.9 91.0 86.0 64.0 R4.6 100.0 90.0 CLAIMED TO 1737 2 1 8 5 3 3 1 2 KYO. NICO- TINE LEVEL 14.6 4.2 8.3 4.3 5.1 3.4 6.0 4.0 7.7 DON*T KNOW 10132 54 38 15 47 4 11 190 94 96 47 24 24 7 5 "II=OTINE LEVEL 85.4 100.0 100.0 100.0 97.9 100.0 91.7 96.3 94.9 95.6 94.0 96.0 92.3 100.0 100.0
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CIGARETTE BRAND SYITCHING STUDY -- JANUARY-DECEMBER. 1979 L04ILLAQD CONCDUCTED BY THE DATA GROUP IVC. TA6LE 18 - SARATOG A - 120 SILVA SPRNG TALL - TAREYTD_ N -. TAREYTON - - L IGHTS - - TRYTp; TRYTtw LOW TOTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STRT TARfM TOTAL 11869 54 38 16 48 4 12 187 99 89 50 25 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 10D.0 100.0 100.0 100.0 100.0 HIGHER 2b64 3 3 2 1 44 ?6 18 3 1 2 6 1 Tr+AN MOST 24.1 5.6 7.9 4.2 8.3 23.5 26.3 20.2 6.0 4.0 7.7 85.7 20.0 LOUEk 3387 13 8 5 23 1 5 32 12 20 26 13 13 2 TN4N MOST 26.5 24.1 21.1 31.3 47.9 25.0 41.7 17.1 12.1 22.5 52.0 52.0 50.0 40.0 A38UT 5329 37 27 9 21 4 5 103 57 46 21 10 10 1 1 AVE.kAGE 44.9 68.5 71.1 56.3 43.8 100.0 41. 7 55.1 57.6 51.7 42.0 40.0 38.5 14.3 20.0 !•DVOT <NOY 289 2 2 2 1 9 5 4 1 1 1 2.4 3.7 12.5 4.2 8.3 4.9 5.1 4.5 2.0 4.0 20.0 u. 15 DO YOU FEEL THAT THE TAR AND NICOTINE LEVELS OF YOUR REGULAR BRAND ARE:
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CIGARETTE BRAND SNITCHING STUDY -• JANUARY-DECEM6ERs 1979 LORTLLARD CONDUCTED BY THE DATA GROUP INC. TAHLE 19 +1. 15A HAVE YOU PURCHASED ANY OF THE NE4. EXTRA LONG 120MM CIGARETTES IN THE PAST T-.0 OR THREE MONTHS ? U. 158 wHAT BRAND OR BNAyDS •IAVE YOU PUPCHASED ? - SARATOGA - 120 SILVA SPRN G TALL - TAREYTON - TAREYTON - - L_1GHTS_ - - TRYTN TRYTN LOw TOTAL TOTAL 120 M THIVS TOTAL KING 100 TOTAL KING 100 SIRT TARl11 VIRGIYIA SLM 15 '1/1?CMM .1 DGNRT KNOW 43 1 1 1 .4 .5 i.l 20.0 120MM NOT 11439 44 4 186 99 R7 49 24 26 7 4 P_UICHASED 97.7 91.7 100.0 99.5 100.0 97.8 98.0 96.0 100.0 100:0 90.0 l• = PERCENT LESS THAN .05) Rb('1 `1 ucU
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CIGARETTE BRANO SWITCHING STUDY -- JANUARY-DECEMPER. 1979 LORILLARC CONDUCTED BY THE DATA GROUP INC. TABLE 19 i. 15A HAVE YOU PURCHASED ANY OF THE NEW, EXTRA LONG 120MM CIGARETTES IN THE PAST TWO OR THREE MONTHS ? T. 153 WHAT dRAND OR BRANDS HAVE YOU PURCHASED ? - S_ARATDCA - 0 I G TA A SPR - TAREYTON TAREYTON LIGHTS - - TRYTN TRYTN LOW 12 TOTAL TOTAL 120 M N LV LL S THINS TOTAL KI.NG 1,D0 TOTAL KING 100 STRT TAR/M TOTAL 11712 48 4 187 99 89 50 25 26 7 5 100.0 100.0 100.0 100 .0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 PURCHASE3 276 5 2 2 1 1 1 120`+M (NET) 2.3 10.4 1.1 2.2 2.0 4.0 20.0 aM:R. LIGHTS VME120MM . LONG JOHNS ,NML120MM MAX 17 NMl120wH .1 MAX M/120MM .1 t%ORF 76 1 1 1 NM/120MM .6 2.1 2.0 4.0 „ MORE 72 2 Ml120M4 .6 4.2 SARATOGA 27 1 1 1 NYf120MM .2 2.1 .5 1.1 SARATOGA 15 ,4 /120M M .1 TALL 7 1 NM/120MM .1 2.1 TALL 2 ML120tlM • VIRGINIA SLM 15 NM/120'IM .1 6f7qSIG,CfJ
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CIGAPETTE BRAND SWITCHING STUDY -- JANUARY-DEfEMBER. 1979 L34ILLARG COV)U:TED 3Y THE DATA GROUP INC. TdEsLE 20 . 16A MAY I HAVE YOUR AGE. PLEASE*? - SARATOGA - - TAREYTON - TAREYTON - _ LIGHTS _. -. TRYTN 120 ILV P T LL TRYTR LOW TOTAL TOTAL 120 M S RNG A S THIR'S A TOTAL KiV"s 100 TOTAL KIYG 100 STRT T4RlM TOTAL 12007 54 38 16 48 4 12 187 99 89 50 25 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 10D.0 18-20 935 3 2 1 1 1 7.8 5.6 5.3 6.3 .5 1.0 21-24 1387 7 4 3 1 1 3 3 2 2 11.6 13.0 10_-5 18.8 2.1 8.3 1.6 3.0 4..0 7.7 25-29 1597 2 2 4 1 16 7 9 9 4 5 13.3 3.7 5.3 8.3 6.3 8.6 7.1 10.1 13.0 16.0 19.2 30-34 1539 5 4 2 4 27 15 12 9 7 3 1 12.8 9.3 10.5 12.5 8.3 14.4 15.2 13.5 19.0 28.0 11.5 14.3 35-39 1337 10` 5 5 6 1 1 21 9 12 6 1 5 1 11.1 18.5 13.2 31.3 12.5 25.0 8.3, 11.2 9.1 13.5 12..0 4.0 19.2 20.0 40-44 1172 6 4 2 8 1 2 20 9 12 1 9.8 11.1 10.5 12.5 16.7 25.0 16.7 10.7 8.1 13.5 14.3 45-49 1068 9 6 3 6 1 23 15 8 2 2 1 8.9 16.7 15.8 18.8 12.5 8.3 12.3 15.2 9.0 4.0 8.0 20.0 50-54 949 4 4 1 8 2 2 16 11 E 6 6 2 7.9 7.4 10.5 6.3 16.7 50.0 16.7 8.6 11.1 6.7 12.0 23.1 40.0 55-64 1325 7 7 3 4 39 22 17 12 7 4 5 11.0 13.0 19.4 6.3 33.3 20.9 22.2 19.1 24.0 28.0 15.4 71.4 65 AND OVER 602 1 1 9 1 18 7 11 5 4 1 1 5.0 1.9 2.6 19.8 25.0 9.6 7.1 12.4 10.0 16.0 3.8 20.0 REFUSED 96 3 1 2 .8 8 1.6 1.0 2-2 Qf'3SL6c0
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1 CIGARETTE BRAND SWITCHING STUDY -- JAUUARY-DECEMBERs 1979 LORILLARD COVDUCTED BY THE DATA GROUP INC. Q. 18 NHAT WAS THE LAST GRADE OF SCHOOL YOU COMPLETED ? - SARATOGA - - TAREYTO_N_ - TAP.EYTON - - LIGHTS - - TRYTN 1 0 SIL A SPRNG TALL TRYT" LOJ TOTAL TOTAL 120 2 H _ V THIPIS TOTAL KING 100 TOTAL KIYG 100 ! STRT TAR/M TOTAL 12007 54 39 16 48 4 12 187 99 89 50 25 26 7 5 100.0 100.9 100.0 100.0 100.0 100.0 100.0 100.0 100.0 10D.0 100.0 100.0 100.0 100.0 100.0 GRADE SCHOOL 607 1 y 2 6 1 1 1 1 5.1 2.1 4.3 2.0 6.7 2.0 4.0 14.,', 20.0 SGME HIGH 2046 8 5 3 fl 29 19 10 7 3 4 1 SCHOOL 17.0 14.8 13.2 18.8 16.7 15_5 19.2 11.2 14.0 12.0 15:4 14.3 COMPL=TEO 4913 26 21 6 18 2 E• 74 37 37 18 11 7 3 1 HIGH SCH00L 40.9 48.1 55.3 37.5 37.5 50.0 50.0 39.6 37.4 41.6 36.0 44.0 26.9 42.9 20.0 SE"RFTARIAL 245 1 1 4 1 3 3 1 /TRAUEf 2.0 1.9 2.6 8.3 8.3 1.6 3.4 20.0 P.USI'JESS SONE COLLEGE 2259 10 5 5 6 3 40 17 24 13 5 8 1 2 18.8 18.5 13:2 31.3 12.5 25.0 21.4 17.2 27.0 26.0 20.0 30.8 14.3 40.0 COLLEGE 1278 7 5 2 8 2 1 22 13 9 8 2 7 1 GRADUATE 10.6 13.0 13.2 12.5 16.7 50.0 8•3 11.8 13.1 10.1 16.0 8.0 26.9 14.3 POST 520 2 1 1 3 1 1 9 8 1 3 3 GRADUATE 4.3 3.7 2.6 6.3 6.3 25.0 8.3 4.8 8.1 1.1 6.0 12.0 REFUSED 140 3 3 1.2 1.6 3.0 1saqtsEo TA`?Lf 21
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Lu CIGARETTE BRAND SNITCHING STUDY -- JANUARY-DECEMBER. 1979 L03ILLARB COy?UCTEn BY THE DATA GROUP INC. 7. 19 MARITAL STATUS - SARATOGA - - TAREYTOK' - TAREYTON - - LIGHTS - - TZYTIC_ 120 VA SPRNG SI TA L TRYTIy L04 TOTAL TOTAL 120 M L THINS L TOTAL KING 100 TOTAL KING 100 STPT TAR/M TOTAL 12007 54 38 16 48 4 12 187 99 89 50 25 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 MARRI'D 7873 33 23 10 36 2 10 135 74 61 41 22 19 3 2 65.6 61.1 60.5 62.5 75.0 50.0 83.3 72.2 74.7 68.5 82.0 88.0 73:1 42.9 40.0 SIVGLE 2166 8 5 3 7 1 1 14 7 7 5 2 3 1 1i:.0 14.8 13.2 18.8 14.6 25.0 9_3 7.5 7.1 7.9 10.0 8.0 11.5 14.3 uI3OVED 474 6 6 3 1 15 6 9 2 1 1 3 2 3.9 11.1 15.0 6.3 25.0 8.0 6.1 10.1 4.0 4.0 3.9 42.0 40:0 GIVQgCEDf 1337 6 4 3 3 1 1 20 8 12 3 3 1 SEPARATED 11.1 11.1 10.5 18.8 6.3 25.0 B.3 10.7 8.1 13.5 6.0 11.5 20.0 REFUSED 157 4 4 1.3 2.1 4.0 zSaSI6E0 TAHLE 22 j
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L_: CIGARETTE f3RAND SWITCHING STUDY -- JANUARY-DEC_EMeERs 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. TA.P.LE 23 . 20 IS YOUR TOTAL YEARLY FAMILY INCOME OVER OR UNDER $15,000 ? - SARATOGA - - TAREYTON - TAREYTDN - LIGHTS - - TRYTrJ 0 1 ILVA $PRNG TALL T3YT"! LOW TOTAL TOTAL 120 2 M S THINS TOTAL KING 100 TOTAL KING 100 STRT TAR/H TOTAL 12007 54 38 16 48 4 12 187 99 99 50 25 26 7 5 1C0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 UV?ER 9 44 4 4 2 13 3 10 2 2 2 1 S7.`00 7.9 7.4 10.5 4.,~, 7.0 3.0 11.2 4.0 8.0 28.6 20.0 17.500- 1018 4 4 5 1 2 22 14 8 1 1 1 1 I9.999 8.5 7.4 10.5 10.4 25.0 16.7 11.9 14.1 9.0 2.0 4.0 14.3 20.0 E10.000- 2160 8 4 5 15 1 2 28 10 1R 8 4 5 1 x14.949 1A.2 14.8 10.5 31.3 31.3 25.0 16.7 15.0 10.1 20.2 16.0 16.0 19.2 14.3 $15.000- 2481 7~ 4 3 7 1 4 37 24 13 10 5 5 1 519,999 20.7 13.0 10.5 18.8 14.6 25.0 33.3 19.8 24.2 14.6 20.0 20.0 19.2 14.3 12C.000-. 1787 7 5 2 9 33 15 19 10 2 9 124.799 14.9 13.0 13.2 12.5 18.8 17.6 15.2 21..3 20.0 8.0 34.6 125.000- 1525 9 8 1 4 1 2 2R 21 8 12 7 5 1 434.999 12.7 16.7 21.1 6.3 8.3 25.0 16.7 15.0 21.2 9.0 24.0 28.0 19.2 14.3 t35.000 1217 7 5 3 6 1 15 7 8 4 2 2 2 Ofi OVER 10.1 13.0 13.2 18.8 12.5 9.3 8.0 7.1 9.0 8.0 8.0 7.7 40.0 DONOT KhOY 212 3 1 2 1 1 1 1 1.8 5.6 2.6 12.5 2.0 4.0 14.3 20.0 REFUSED 643 5 4 1 2 1 1 12 6 6 3 2 1 5.4 9.3 10.5 6.3 4.2 25.0 B.3 6.4 6.1 6.7 6.0 R.0 3.8 CqRqL6EU
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C13AkETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 LORILLARD CDVJUCTED BY THE DATA GROUP 1NC. Q. 21 ARE YOU BLACK. uHITE. ORIENTAL, SPANISH SPEAKING. OR FROM SOME OTHER BACKG30UND ? - SARATOGA - - TAREYTOV - TAREYTON - - LIGHTS - - TRYT',! 12 A SPRNS I TAL TRYTH LO'a TOTAL TOTAL 120 0 N LV S Tl,INS L TOTAL KING 100 TOTAL KING 100 STRT TARIi'. TOTAL 12007 54 38 16 48 4 12 187 99 89 50 25 26 7 5 iC0.0 100.0 100.0 100.0 100.0 100.0 100.0 100_0 100.0 100.0 100.0 100.0 100.0 1oo.a 100.0 WHITE 10432 44 35 9 38 4 12 16D 91 79 46 22 25 7 4 b6.9 81.5 92.1 56.3 79.2 100.0 100.0 85.6 81.8 HR,B 92.0 88.0 96.2 100..0 90.0 dLACK 921 5 1 4 6 14 10 5 1 1 7.7 9.3 2.6 25.0 12.5 7.5 10.1 5.6 2.0 4.0 QRIENTAL 41 1 1 3 1 2 .3 1.9 2.6 1.6 1.0 2.2 SPANISH 190 2 2 2 2 2 SPEAKING 1.6 3.7 12.5 4.2 1.1 2.2 OTIER 147 1 4 3 1 2 1 1 1 1.2 2.1 2.1 3.0 1.1 4.0 4.0 3.8 20r0 REFUSED 275 2 1 1 2 5 4 1 1 1 2.3 3.7 2.6 6.3 4.2 2.7 4.0 1,1 2.0 4.0 #SS3SZ6CO
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CISARETTE ORAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 L)rTIL:ARD C9VDUCTED BY THE DATA GROUP INC. TA?LE 25 CEVSUS REGIONS - SARATOGA - - TAREYTON - TAREYTON LIGHTS - - TRYT!J 20 SILVA SPRN6 TALL TRYTPJ LOW TOTAL TOTAL 120 1 M TNINS TOTAL KING 100 TOTAL KING 100 STRT T4RFra TOTAL 12007 54 38 16 48 4 12 187 99 e9 50 ?5 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 170.0 'VEy ENGLAND 786 3 1 16 10 6 3 1 2 6.5 6.3 8.3 8.6 10.1 6.7 6.0 4.0 7.7 MIDDLE 1927 6 5 1 3 1 28 17 11 10 5 5 1 AT_AyTIC 16.0 11.1 13.2 6.3 6.3 25.7 25.0 15.0 17.2 12.4 20.0 20.0 19.2 20.0 EAST NORTH 2548 14 11 3 14 2 3 43 26 17 9 5 4 3 1 CENTC.AL 21.2 25.9 2R.9 18.8 29.2 50.0 25.0 23.0 26.3 19.1 19.0 20.0 15.4 42.q 20.0 WEST NORTH 966 1 1 7 1 10 6 5 5 4 1 CENTRAL 8.0 1.9 2.6 14.6 8.3 5.3 6.1 5.6 10.0 16.0 3.8 SOJTH 1994 6 3 4 8 3 27 13 13 7 2 5 1 2 ATLANTIC 16.6 11.1 7.9 25.0 16.7 25.0 14.4 13.1 14.6 14.0 8.0 19.2 14.3 40.0 EAST SOUTH 770 5 1 4 3 7 3 4 4 3 1 1 CENTPAL 6.4 9.3 2.6 25.0 6.3 3.7 3.0 4.5 8.0 12.0 3.8 20.0 WEST SOUTH 1071 6 5 1 4 18 10 8 3 1 2 CENTPAL 8.9 11.1 13.2 6.3 8.3 9.5 10.1 9.0 5.0 4.0 7.7 MO_ U_+1T_ _AIN_ 523 6 6 3 1 9 1 F 3 1 2 1 s 4.4 11.1 15.8 6.3 25.0 4.8 1.0 9.0 6.0 4.0 7.7 14.3 P A C I F I C 1422 11 8 4 5 1 1 29 12 17 7 3 5 2 11.8 20.4 21.1 25.0 10.4 25.0 8. 3 15.5 12.1 19.1 14.0 12.0 19.2 28.6 NORTHEAST 2713 6 5 1 6 1 4 45 28 17 13 6 7 1 22.6 11.1 13.2 6.3 12.5 25.0 33.3 24.1 28.3 19.1 25.0 24.0 26.9 20.0 NDRTH 3514 15 12 3 20 2 4 54 32 2? 14 9 5 3 1 C:YTRAL 29.3 27.8 31.6 18.8 41.7 50.0 ',3.3 28.9 32.3 24.7 28.0 36.0 19.2 42.9 20.0 SOUTH 3835 17 9 9 15 3 52 27 25 13 6 7 1 3 31.9 31.5 23.7 56.3 31.3 25.0 27.8 27.3 28.1 26.0 24.0 26.9 14.3 60.0 s9Rstseo
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMFIER• 1979 LOPILLARD C94DUCTEU BY THE DATA GROUP INC. CENSUS REGIONS :IEST TaREYTDN -. SARATOGA - - TAREYTDt+I - - - LIGHTS - - TR YTfJ 120 SILVA SPRNS TALL T~YTt: LOW TOTAL TOTAL 120 M THINS TOTAL KI'1G 100 TOTAL KiNG 100 STRT T4R!'•t 1945 17 13 4 P 2 1 37 13 24 10 4 6 T 16.2 31.5 34.2 25.0 16.7 50.0 P.3 19.N 13.1 27.0 ?0.0 16.0 23.1 42.9 TAF.LL 25 9 Stq q t6cQ
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1;. CIGARETTE BRAND SJITCHING STUDY -- JAyUARY-DE[EMBER. 1979 LDRILLARU CONDUCTED BY THE DATA GROUP INC. C. 15C RECENT ARTICLES IN MAGAZINES AND NEWSPAPERS HAVE DISCUS_SE_D_ VARIOUS COMPONENTS OF CIGARETTE SMOKE. DO YOU RECALL WHAT CO'1PONENTS ARE CONTAINED IN CIGARETTE SMOKE ? -. SARATOGA - - TAREYTON - -TAREYTON - - LIGHTS - - TRYTIJ TOTAL TOTAL 120 120 M SILVA SPRNG THINS TALL TOTAL KING 100 TOTAL KING 100 TRYTN STPT LO'J T-nREM TOTAL 12007 54 38 16 48 4 12 187 99 89 50 25 26 7 5 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.n CAR60N 708 3 3 1 1 14 8 6 4 2 2 1 NONJxIDE 5.9 5.6 7.9 2.1 8.3 7.5 8.1 6.7 8.0 8.0 7.7 14.3 GAS 186 1 1 1 2 2 2 1 1 1.5 1.9 2.6 25.0 1.1 2.0 4.0 4.0 3.8 AIICOTINE 1960 5 4 1 R 1 1 24 16 B 10 4 6 1 1 16.3 9.3 10.5 6.3 16.7 25.0 8.3 12.8 16.2 9.0 20.0 16.0 23.1 14.3 20.0 TAR 1911 6 4 2 8 1 1 24 16 7 9 5 4 1 15.9 11.1 10.5 12.5 16.7 25.0 8.3 12.8 16.2 7.9 19.0 20.0 15.4 14.3 OTHER 590 1 1 14 7 7 3 3 1 4.9 2.1 8.3 7.5 7.1 7.9 6.0 12.0 20.0 DON'T KiIOW 9391 46 32 14 39 3 10 153 77 75 3'7 17 20 6 4 78.2 85.2 84.2 87.5 81.3 75.0 83.3 81.8 77.8 84.3 74.0 6R.0 76.9 85.7 80.0 sq9stsEo TA!lLE 2d
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62 31UVI 03'915€60 i•T 0'I t•I €•9 6'T t•Z i t Z I I 05Z £'hI L'L 0'4 0'9 5'b 0'€ L•£ £`P 0'SZ £•9 S•0I b•L 5•S I Z t £ ti £ L T i I b ti 9S9 LiL 0'b 0•9 Z'Z I't L•5I 9•2 E'I L•Z Z i € Z Z b i i fZ£ S•iT 019 61 L I1 0T 9•6 f1 5 €'S L1 E Z•L € £ L 0t 91 £ Z 2 f9F 0'I T S- I b• ZS I•T S' b' t j 8 b 0'b 0'2 2'Z 1 11 €'9 61 T b• I I Z 2 I I 09 f'bI S'tt 0•dt 0'2[ 6•L t•S b•9 Ls9T €'9 6•L 9•S L'L I £ € 9 L S ZI Z £ £ £ 6T6 Z'Z T'T £•8 T•Z L•I E 2 i I SOZ 9•bZ 9•bk 0•9t 0'9L Z•OZ Z'LT L'Qt 0'SZ 0'SZ 9'6T 8'P.T 6•L €'6 6'di Z 6 b €i Ot Lt S€ £ I ' L € £ S 692Z 6•€ 0•8 0'9 0•I 0•6 I Z £ T £Bh 8'€ Oi2 i'T 0'T T'T I•Z I'Z T T I I Z I 85?. 0•00T 0•00T 0•00t 0'00I 0•00i 0'00T C'00t 0•00t 0•00T 0•00i 0•00t 0•00T 0'00T C'00i 0•00T S L 9e SZ 09 69 66 L8t ZI b 8b 91 8f bS L00Zi W/aVl ltfl5 00 1 9NIH 1Vi01 001 9NISI 1V101 SNIHl N 0ZT -1tl101 1d101 P101 N1A81 11VI JNt1d5 VAIIS OZI vlAbl - - S1H9I1 NOlA3a"1 NOlA3bVl - - VJ010'8VS = S(1llw 1C0N S1No Il N3C109 1N3H 1N3>+ 9tl3633I S1h~Il fc3G109 1l tl00 S1H9Il l3FC'D S1H9Il S3CUH '4 N0SA3ti 1V1C1 L d0 3iNIHl n0A NVO S3113f1V9I3 30 S0NVb9 Ndl f101 1tlH11 '05I NOI1S=nr '3NI dnnao ViVC 3H1 A8 0313nON0J Gavilieol 6L61 4Fl3Fiw3330-ABVnNtlf -- AOn1S `JNINJlI11S ONbbB 31S3dtl9I3
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CIGARETTC BRAND SWITCHING STUDY -- JANUARY-DECEkf?ER. 1979 LOiILLARp CO+IDUCTEU BY THE DATA GROUP INC. TABLE 29 NUESTI3y 150. WHAT LOW TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? - SARATOGA - 0 A RNG - TAREYTON - TARFYTON - - LIGHTS - . ' T3YT?J TOTAL TOTAL 120 12 M SILV SP THINS TALL TOTAL KING 100 TOTAL KING 100 TRYTN STRT LOJ TARfP9 K07L SUPER 392 1 1 4 1 3 1 1 LIGHTS 3.3 1.9 2.6 2.1 1.0 3.4 2.0 4.0 L E M FLAVOR 94 1 1 1 1 LIGHTS .8 .5 1.0 2.0 4.0 LUCr(Y TEhS_! 48 1000 5 .4 h!ARLCORO 1452 5 5 1 10 6 4 5 2 3 LISHTS 12.1 9.3 13.2 2,1 5.3 6.1 4.5 10.0 8.0 11.5 MARVELS 25 1 1 .2 .5 1.0 M--. R I T 2329 13 10 3 6 2 5 28 16 12 9 4 5 2 1 19.4 24.1 26.3 18.E} 12.5 50.0 41.7 15.0 16.2 13.5 19.0 16.0 19.2 2Fl.6 20.0 MORF 392 1 1 3 2 1 1 1 1 '.3 1.9 6.3 6.3 1.1 1.0 1.1 2.0 3.8 MULTIFILTER 14 .1 NEdPORT_ 107 LISHTS .9 14 0.1 1007 4 2 2 5 1 B 5 3 1 1 1 8.4 7.4 5.3 12.5 10.4 8.3 4.3 5.1 3.4 2.0 3.8 14.3 OL) GOLD 48 1 1 L1,HTS .4 .5 1.1 PALL MALL 131 1 1 3 2 1 1 1 EXTRA MILD 1.1 1.9 2.6 1.6 2.0 1.1 2.0 3.8 PDRLIA_yENT 163 2 1 2 1 1 1.4 4.2 8.3 1.1 1.0 1.1 19~3qiseo
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CIGARETTE BRAND SWITCHING STUDY --. JANUARY-DECEMBER. 1979 LGRILLARD CONCUCTED BY THE DATA GROUP INC. TABLL 29 QUESTION 150. WHAT LOY TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? - SARATOGA - 120 SILVA SPRNG TALL - TAREYTON - TARFYTON - - LIGHTS - - TRYT'v TRYT-rl L 0J TGTAL TOTAL 120 M THINS TOTAL KING 100 TOTAL KING 100 STPT TAR/M PARLIAMENT 31 1 ULTRA LIGHTS .3 2.1 RALFIGH 92 1 1 1 1 EkTRA MILD/ LIGHTS .8 1.9 2.6 .5 1.1 kEAL 361 1 1 3 3 1 3.0 1.9 2.6 1.6 3.4 14.3 SALEM LIGHTS 967 3 1 2 3 1 6 4 2 4 2 2 tI.1 5.6 2.6 12.5 6.3 25.0 3.2 4.0 2.2 8.3 R..0 7.7 SAS'0 42 1 1 1 1 1 .3 1.9 2.6 2.1 .5 1.0 TAREYTON 291 29 19 10 12 6 6 1 LI1HT3 2.4 15.5 19.2 11.2 24.0 24.0 23.1 20-.0 TAREYTON L0:/ 52 5 2 3 2 1 1 TAR MENTrOL .4 2.7 2.0 3.4 4.0 4.0 3.9 TEMPO 10 . 1 1 .1 .5 1.0 TRUE 2127 7 5 2 4 4 26 16 10 9 5 4 1 1 17.7 13.0 13.2 12.5 8.3 33.3 13.9 16.2 11.2 19.0 20.0 15.4 14.3 20.0 VANGUARD 48 1 1 .4 .5 1.1 VANTAGE 2157 6 3 3 10 1 2 25 12 13 8 5 3 2 1 18.0 11.1 7.9 18.8 20.8 25.0 16.7 13.4 12.1 14.6 16.0 20.0 11.5 28.5 20.0 VELL3 13 .1 VI:ERDY 175 1 1 1 1 1 EXTRA MILDS 1.5 2.1 .5 1.0 2.0 4.0 f..9~37 TV [.Q i F T - 44 _.. ,-. - --_" - -, -
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CIGARETTE BRAND SWITCHING STUDY -- ,IANUARY-DECEMBER. 1979 LORILLARC CONDUCTED BY THE DATA GROUP I11C. TA3LE 29 QUESTION 15C. WHAT LOW TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? - SARATOGA - - TAREYTON - TAREYTON - - LIGHTS - - T4YTN VA SPRNG 120 SI TALL TRYTN L0U TOTAL TOTAL 120 L M THINS TOTAL KING 100 TOTAL KING 100 STPT TAR/!•! WINSTON 1316 3 3 2 11 B 3 y 5 3 1 _ LIGHTS 11.0 5.6 7.9 4.2 5.9 8.1 3.4 16.0 20.0 11.5 20.0 OTHER 1463 5 4 1 10 1 16 10 6 5 2 3 1 12.2 9.3 10.5 6.3 20.8 8.3 8.6 10.1 6.7 10.0 8.0 11.5 14.3 TOTAL LOW TAR 6239 15 12 3 12 1 1 55 33 22 24 12 13 1 52.0 27.9 31.6 18.9 25.0 25.0 8.3 29.4 33.3 24.7 48.0 48.0 50.0 20.0 TOTAL VERY 7490 . 29 22 9 18 4 10 117 59 57 42 23 21 7 3 LOW TAR 62.4 53.7 57.9 50.0 37•5 100.0 83.3 62.5 59.6 64.0 84.0 92.0 80.8 100.0 60.0 TOTAL ULTRA 6059 17 11 7 17 1 11 73 40 34 26 10 16 4 1 LOW TAR 50.5 31.5 28.9 43.? 35.4 25.0 91.7 39.0 40.4 38.2 52.0 40.0 61.5 57.1 20.0 DOVvT KNON 3140 20 13 7 16 3 2 68 36 32 12 7 5 3 4 26.2 37.0 Z 4.2 43.8 33.3 75.0 16.7 36.4 36.4 36.0 24.0 28.0 19.2 42.q 80.0
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! ---j = -- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBER• 1979 LORILLARO CDVJUCTED BY THE DATA GROUP INC. THIS WOULD INCLUDE BIrTH SMOKERS AND NON-SMOKERS. (NOT ASKED IN JANUARY AND FEBRUARY OR MARCH 1979 OVER QUOTA) Q .16 INCLUDING YOURSELF. HOW MANY ADULTS 18 YEARS OR OLDER ARE CURRENTLY LIVINS IN YOUR HOUSEHOL_D ? - SARATOGA - - T4P•EYTON - TAREYTON - - LIGHTS - - TRYTN TOTAL TOTAL 120 120 M SILVA SPRNG THINS TALL TOTAL KING 100 TOTAL KING 100 TRYTN LOW STRT TARIM TOTAL 1':005 42 30 12 41 4 11 150 80 69 45 24 21 5 4 1C0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 )00.0 100.0 100.0 100.0 100.0 100.0 1 1292 9 8 1 9 2 1 23 10 13 5 1 5 2 1 12.9 21.4 26.7 8.3 22.0 50.0 9.1 15.3 12.5 1B.B 11.1 4.2 23.8 40.0 25.0 2 6050 23 14 8 26 1 6 98 54 44 33 1B i5 3 2• bO.5 54.9 46.7 66.7 63.4 25.0 54.5 65.3 67.5 63.8 73.3 75.0 71.4 60.0 50.0 3 1560 4 4 6 2 1 17 R 9 2 2 1:) .6 9.5 13.3 14.6 50.0 9.1 11.3 10.0 13.0 4.4 A,3 692 5 2 3 1 1 6 3 :4 4 3 1 1 6.9 11.9 6.7 25.0 2.4 9.1 4.0 3.9 4.3 9.`3 12.5 4.8 25.0 224 1 4 3 1 2.2 9.1 2.7 3.8 1.4 6 72 1 .7 9.1 7 20 2 2 .2 1.3 2.5 8 12 .1 9 5 . 10 OR MORE 13 .1 REFUSED 65 1 1 .6 2.4 3.3 E• = PERCENT LESS THAN .05 0~q V, T-seo TABLE 40 r
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f " . _ , - -------- - ~ -- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 - - LOFILLARD COYDUCT-ED BY THE DATA GROUP INC. 'v. 180 ARE YOU EMPLOYED OUTSIDE THE HOME DR NOT ? 9. 1bC ARE YOU EMPLOYED FULL TIME OR PART TIME ? - - SARATOGA - - TAREYTON TAREYTON LIGHTS - - TRYTN 120 SILVA SPR N S T9LL TRYT'J LQ41 TOTAL TOTAL 120 M _ _ TNINS TOTAL K1'VG 100 TOTAL KING 100 STP.T TARI:i TOTAL 12007 54 38 16 48 4 12 1q7 99 89 50 25 26 7 5 100.0 100.0 100.0 100.0 10D.0 100.0 100.0 100.0 100.0 100.0 i00.0 100.0 100.0 100.0 100.0 EMPLOYED 8039 33 24 9 24 2 7 116 70 46 30 14 16 6 1 ( N E T ) 67.0 61.1 63.2 56.3 50.0 50.3 58.3 52.0 70.7 51.7 60.0 56.0 61.5 95.7 20.0 FULL TIME 7211 27 20 7 21 1 7 102 63 38 25 11 14 6 1 60.1 50.0 52.6 43.8 43.8 25.0 58.3 54.5 63.6 42.7 50.0 44.0 53.8 85.7 20.0 PART TIME 915 7 4 3 3 1 13 6 8 4 3 2 6.tl 13.0 10.5 18.8 6.3 25.0 7.0 6.1 9.0 9.0 12.0 7.7 REFUSED 13 1 1 .1 .5 1.0 NOT EMPLOYED 3842 21 14 7 25 3 5 69 26 43 21 11 9 1 4 32.0 38.9 36.8 43.8 52.1 75.0 41.7 36.9 26.3 48.3 42.0 44.0 34.6 14.3 90.0 RE=USED QUESTION 126 3 3 1_0 1.6 3.0 TAGLi. 41 S9~STGCO
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*s CIGARETTE bRAND SWITCHING STUDY -- JAYUARY-DEfEMDER. 1979 LD3ILLARU COVDUCTEO BY THE DATA GROUP INC. ]. 1r.9 AEE YOU EMPLOYED OUTSIDE THE HOME OR NOT ? ). 1FC ARE Y7U EMPLOYED FULL TI!~, OR PART TIME ° * FEMALE RESPONUENTS GNLY - SARATOGA - -. TAREYTON - TAFEYTON - - LIGHTS - - T~l YTEv 120 SILVA SPRNG TALL T3YT'J LOw TOTAL TOTAL 120 M Tr'INS TOTAL KIV~ 100 TOTAL KING 100 STRT T4RlM TOTAL 5696 50 35 15 39 4 5 95 41 54 34 16 17 Z 3 100.0 100.0 100.0 100.0 100.0 100.D 1U0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 13 0.0 EMPLOYE_D 2879 31 22 9 17 2 3 46 21 25 16 7 9 A ( VET) 50.5 62.0 62.9 60.0 43.6 50.0 60.0 48.4 51.2 46.3 47.1 43.8 52.9 100.0 FULL T_I.aE_ 2277 25 18 7 15 ' 1 3 36 16 19 13 6 7 3 40.0 50.0 51.4 46.7' :.8.5 25.0 60.0 37.9 39.0 35.2 39.2 37.5 41.2 100.0 PART TIME 596 7 4 3 3 1 10 5 5 4 2 2 10.5 14.0 11.4 20.0 7.7 25.0 10. 5 12.2 9.3 11.A 12.5 11 8 . . REFuSED 6 .1 NOT EMPLOYED 2767 19 13 6 21 3 3 49 19 29 17 9 8 i 49.6 38.0 37.1 40.0 53.8 75.0 60.0 50.5 46.3 53.7 50.0 56.3 47.1 100.0 REFJSED 9UESTION 53 1 1 .9 1.1 2.4 99±qSt6c0 TAkLE 42
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I i 039158ti7
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~ . CIGARETTE BRAND SWITCHING STUDY I NDEX TABLE # I NDEX TABLE ## SEX OF RESPONDENT . . . . 2 NUMBER OF CIGARETTES SMOKED IN AN AVERAGE DAY . 3 LENGTH TIME SMOKED CURRENT BRAND ....... 4 LIKES OF CURRENT BRAND ... .. 5 IMPROVEMENTS DESIRED/NOT DESIRED IN CURRENT BRAND . . . . . 6 IMPROVEMENTS DESIRED IN CURRENT BRAND ..... 7 HOW CURRENT BRAND PURCHASED . . 8 WHERE CURRENT BRAND PURCHASED . 9 CURRENT BRAND PURCHASED OVER THE COUNTER/ VEND I NG MACH I NE . . . . . . . . . . . . . . . 10 ADDITIONAL BRANDS PURCHASED IN PAST FOUR WEEKS - - . . . . • . . • , f • • • . . . . . 11 IMPORTANCE OF TASTE VS. LOW TAR & NICOTINE IF FORCED TO CHANGE BRANDS . . . . . . . . . . . . 16 KNOWLEDGE OF TAR & NICOTINE LEVELS IN CURRENT .. . . . . BRAND • • . • . 17 FEELINGS ABOUT LEVELS OF TAR & NICOTINE IN CURRENT BRAND . . . . . . . . 18 120MM BRANDS PURCHASED IN PAST THREE MONTHS ... 19 AGE OF RESPONDENT . . . . 20 EDUCATION LEVEL OF RESPONDENT . . . . . . . . . . 21 MARITAL STATUS OF RESPONDENT . . . . . . . . . . 22 TOTAL FAMILY YEARLY INCOME . . , . .. . . . . . . 23 ETHNIC BACKGROUND OF RESPONDENT . . . . . . . . . 24 CENSUS REGIONS . . . . . . . . . . . 25 BRANDS OF FREE SAMPLES SMOKED IN PAST TWO MONTHS . . -• - . • _ . . , . . .. . . . 12 BRANDS PURCHASED WITH A COUPON IN PAST TWO MONTHS . 13 WHAT SMOKER WOULD DO IF STORE OUT OF CURRENT BRAND . . . . . . . . . . . . . . . . . . . . 14 BRAND TO BUY IF STORE OUT OF CURRENT BRAND . 15 84~SI6c0 SMSA POPULATION , . . . . . . . 26 NIELSEN COUNTIES . . . 27 COMPONENTS OF CIGARETTE SMOKE . . . . . . . . . . 28 UNAIDED LOW TAR BRAND AWARENESS . . . . . . . . . 29 NUMBER IN HOUSEHOLD . . . 40 EMPLOYMENT OF RESPONDENT - TOTAL FEMALES ..... 41-42 -
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BANNER POINT DEFINITIONS LISTED BELOW ARE THE ABBREVIATIONS USED TO INDICATE THE VARIOUS PACKINGS WHICH APPEAR IN THE BANNERS OF THIS SECTION: ..G9q1siGCo = 100MM, FILTER, NON-MENTHOL, SOFT PACK = 100MM, FILTER, MENTHOL, SOFT PACK = 120MM, FILTER, NON-MENTHOL, SOFT PAC K = 120MM, FILTER, MENTHOL, SOFT PACI: = 70MM, FILTER, NON-MENTHOL, SOFT PACK = STRAIGHT OR UNFILTERED KING SIZE, FILTER, NON-MENTHOL, SOFT PACK KING SIZE, FILTER, MENTHOL, SOFT PACK e e
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CIGARETTE BRAND SWITCHING STUDY INDEX TABLE # INDEX TABLE # EMPLOYMENT OF FEMALE RESPONDENT . . . . . . . . , 42 LOW TAR BRANDS TO PURCHASE IN FUTURE. . . . . . . 45 LOW TAR BRANDS PURCHASED LAST SIX MONTHS.. ... . 43 LIKELIHOOD TO PURCHASE LOW TAR BRANDS IN FUTURE . 46 LOW TAR BRANDS PURCHASED BEFORE SIX MONTHS AGO. . 44
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-J CIGAP.ETTE BRAND S'JITeHING STUJY -- JANUARY-DECEMBER. 1979 L09ILLARD CONJUC~TED BY THE DATA GROUP INC. TAaLE 2 . E SEX OF RESPONDENT VAVTAGE - - T R I U M P H - - - - - T R U E; - - - - V A N T A G E - - U_LTPF LIGHTS_ - IN 1 ING 130 KINf TOTAL TOTAL KING G 00 K M 100 M TOTAL KING K M 100 M TOTAL KING M 100 TOTAL KING 100 TOTAL 12007 23 13 9 476 ; 200 79 132 65 421 263 52 107 100.0 100.0 1C0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 MALE 63G9 14 B 7 153 ; 79 31 31 11 216 155 24 37 52.5 60.9 61.5 77.8 32.1 39.5 39.2 '23.5 16.9 51.3 5R.9 46.2 34.6 FEMALE 5698 8 6 3 324 121 48 ! 101 53 205 108 27 70 47.5 34.8 46.2 33.3 68.1 60.5 60.8 76.5 81.5 48.7 41.1 51.9 65.4 fiLq~STGCO
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039158'72 Z'LZ L'bZ b'82 9•LZ £'LZ I•0£ h•OZ £'8Z L•BZ 8'LZ S`9Z 0'LZ T•LZ NV3W 0'ST 9'6 6'L1 Z•9T 8'£T A•SZ £'0Z 5'LT L•6T T•IT b•ST 0•£T 8•hT 91 5 Lb 89 6 b£ 91 S£ ti6 t Z £ 9LLt 33lOW 80 Ob z•Tt b•SI ZI 8 tlbT L£ S•£T L5 U•£T 6 6•ZT Lt Z•St ZT 0•OT 9£ £•5T £L Z•ZZ Z L•R Z S•hT 6£LI 6£-O£ L•Lb L'Z£ 9iZb 8`Z4 Z'6b 8'b£ Z•b£ 0•9£ Z•L£ b•bb 6'I9 Z•ZS L'0b IS LT ZII 08T Z£ 9b Lb ZL LLT b 8 ZT 16 8 b 6Z=0Z Zi9Z £'Zb T'SZ 9•LZ 9'bZ Si9Z 9'I£ S'BZ L•LZ Z'ZZ I•£Z L•TZ t•0£ 6Z Z? 99 9Tt 91 S£ SZ LS ZfT L £ S ZT9€' 6 T - 0 T 0•00T 0'00 T 0'00T 0•00t 0'00T 0'00T 0•00T 0'00t 0•00T 0'00I 0•00T 0'00T 0•00T L0T ZS £9Z IZb 99 Z£T 6L 002 51t 6 £T £Z LOOZT 1V101 00 1 ONi)I I0101 00T W 9 N I N l0'101 h 001 W ONIA lC`101 W 00 1 W JNIN 1ti101 3V101 1NIN 00 1 9NIA 001 9NI3i - S1Fi:Il 'Jtlll(1 = - 3 9 V I N V A 3 n a 1 = - - _ - H d W fl T 21 1 - - 30e1rjvA _ _ L AVG 39Vil3AV NV NI 3NOW3 f10A 00 5 3113bV 9IJ ANVW MOH 1f108V d i0 - - - £ 3l'3~1 •3NI d(103l9 VIVO 3N1 AB 0313f10N03 aaviit~ol . , - 6L61 6a30H3J30-AaVf1NVf -- A0f113 9NIh31IRS ONVad 3113bb9I3
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C_Ir,oRETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LORILLARD CO'VOUCTED BY THE DATA GROUP INC. TA~iLE 4 0. 2 HOW LONG HAVE YOU SMOKED YOUR REGULAR BRAND ? - - T R_ I U M P H - - r - T R U E - - V A N T A G E VaNTAGE - - ULTR: LIG~TS - KING 100 KIUG 100 KING TOTAL TOTAL KING M 100 M TOTAL KING M 100 M TOTAL KINf, M 100 TOTAL KiNG 100 TOTAL 11969 23 13 9 476 200 79 132. 65 421 263 52 107 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0100.0 100.0 100.0 100.0 100.0 3 MONTHS 402 11 6 5 12 3 4 3 3 23 13 3 7 OR LESS 3.4 47.8 46.2 55.6 2.5 1.5 5.1 2.3 4.6 5.5 4.9 5.8 6.5 OVER 3 MOS. 405 6 3 3 15 6 1 1 7 17 12 2 3 TO 6 NOS. 3.4 26.1 23.1 33.3 3.2 3.0 1.3 .8 10.8 4.0 4.6 3.8 2.A OVER 6 M0S. 769 2 2 33 15 9 9 30 19 5 6 TO 12 MOS. 6.5 8.7 15.4 6.9 7.5 11,4 6.8 7.1 7.2 9.6 5.6 OVER i YEAR 1670 3 2 1 87 38 13 22 14 93 49 11 33 TJ 2 YEARS 14.1 13.0 15.4 11.1 13.3 19.0 16.5 16.7 21.5 22.1 18.6 21.2 30.9 OVER 2 YEARS 1384 68 29 . 12 23 5 82 51 7 24 TO 3 YEARS 11.7 14.3 14.5 15.2 17.4 7.7 19.5 19.4 13.5 22.4 OVER 3 YEARS__ 910 55 24 7 15 9 59 34 10 14 TO 4 YEARS 7.7 11.6 12.0 R.9 11.4 13.8 13.8 12.9 19.2 13.1 OVER 4 YEARS 853 51 16 8 16 9 45 33 4 19 TO 5 YEARS 7.2 10.7 9.0 10.1 12.1 13.8 10.7 12.5 ' 7.7 7.5 OVER b YEARS 2152 110 46 20 28 16 60 44 8 4 TO 10 YEARS 16.1 23.1 23.0 25.3 21.2 24.6 14.3 16.7 15.4 8.4 3279 41 21 5 12 2 11 8 1 3 27.6 8.6 10.5 7.6 9.1 3.1 2.6 3.0 1.9 2.8 46 4 1 2 1 1 .4 .8 3.0 1.5 .5 1.? .9
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CIGAPETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERr 1979 L03ILLARD CONDUCTED BY THE DATA GROUP IVC. O. 3 WHY 00 YOU SMOKE YOUR BRAND MOST OFTEN; THAT IS9 - WHAT IN PARTICULAR 00 YOU LIKE ABOUT YOUR REGULAR BRAND ? TOTAL PRODUCT QUALITIES (NET) TASTE (SU9NET) MILD/NOT STROtiE LI4E THE TASTE/FLAVOR G00U TASTE /FLAVOR STZONGlMORE TASTE RIGHT STRENGTH REFRESHING TASTE/FLAVOR YD AFTERTASTE NOT HITTER TASTING SATISFYING TASTE NOT HARSH TASTING t7l, ~3 s1sco 1% TAFLE 5 VA%TAGE - T R I U M P H - - - - - T R U E - - - V A N T A 0 E _ - ULTRA LIGHTS - KING 100 PiG TOTAL TOTAL KING KING 100 M 100 M TOTAL KING M 100 M TOTAL KING . KI M 100 TOTAL KTU, 100 11869 23 13 9 476 200 79 132 65 421 263 52 107 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 7596 13 7 5 258 98 39 77 45 239 144 31 64 64.0 56.5 53.8 55.6 54.2 49.0 49.4 58.3 69.2 56.8 54.8 59.6 59.8 7301 13 7 5 249 96 36 74 42 229 139 28 62 61.5 56.5 53.3 55.6 52.1 48.0 45.6 56.1 64.6 54.4 52.9 53.8 57.9 2188 4 1 3 123 52 17 35 19 90 49 11 29 18.4 17.4 7.7 33.3 25.8 26.0 21.5 26.5 29.2 21.4 18.6 21.2 27.1 1114 4 4 7 1 ' 1 28 17 4 7 9.4 17.4 30.8 1.5 .5 3.8 1.5 6.7 6.5 7.7 6.5 536 17 8 2 4 3 20 14 3 2 4.5 3.6 4.0 2.5 3.0 4.6 4.8 5.3 5.8 1.9 554 1 1 5 1 1 3 8 7 1 4.7 4.3 7.7 1.1 .5 1.3 2.3 1.9 2.7 .`+ 357 2 1 9 3 2 4 3.0 .6 1.0 1.5 2.1 1.1 3.A 3.7 90 1 1 1 1 .8 _? 1.5 ,2 .4 194 5 2 2 1 6 3 3 1.6 1.1 2.5 1.5 1.5 1.4 1.1 2.9 59 3 1 1 1 2 1 1 .5 .b .5 1.3 .8 .5 .4 .9 511 1 1 9 3 1 4 2 8 4 2 2 4.3 4.3 7.7 1.9 1.5 1.3 3.0 3.1 1.9 1.5 3.y 1.9 1644 3 3 69 23 10 22 15 70 42 7 21 13.9 13.0 33.3 14.5 11.5 12.7 16.7 23.1 16.6 16.0 13.5 19.6
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i CISARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CON^t-CTED BY THE DATA GROUP INC. TAbLE 5 0. 3 WHY D0 YOU SMOKE YOUR BRAND MOST OFTEN; THAT IS. WHAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRA!JD ? I VA"i_TASE - - T R I U M P H - - - - - T R U E - - - - V A N T A G E - - U_ LTRA LI3HTS KING 100 KING 100 dING TOTAL TOTAL KING M 100 M TOTAL KING a 100 M TOTAL KING M 100 TOTAL KINS 100 CODLER/ 448 21 8 3 6 5 6 2 2 2 NOT "3T 3.8 4.4 4.0 3.9 4.5 7.7 1.4 R 3.2 1.9 SMOOTH 198 4 1 1 1 1 9 4 2 2 TASTING 1.7 (T .5 1.3 .8 1.5 1.9 1.5 3.f? 1.9 MORE TOBACCO 331 1 1 11 6 3 2 1 8 6 1 1 TASTE/FLAVOR 2.8 4.3. 11.1 2.3 3.0 3.8 1.5 1.5 1.9 2.3 1.5 .9 UT~Ee TASTE 21 MENTIONS .2 FILTER 467 25 6 5 5 9 27 18 5 5 (SU9NET) 3.9 5.3 3.0 6.3 3.8 13.8 6.4 6.8 9.6 4.7 .A14TED 329 24 6 5 5 8 27 18 5 5 FILTER CIGaRETTE 2.8 5.0 3.0 6.3 3.8 12.3 6.4 6.8 9.6 4.7 DISLIKE 129 FILTER CI GA!;ETTE 1.1 OTHFR FILTER 9 1 1 ME4T10tiS .1 .2 1.5 LENSTHlST7E 370 4 1 3 1 4 1 3 (SUBNET) 3.1 :fi .5 2.3 1.5 1.0 .4 2.8 LDVGER/ 269 4 3 1 3 3 SMOKES LOv&ER 2.3 N 2.3 1.5 .7 2.8
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"1 ~ ~1 - ---- -=Y iy~ i / ~ ~. . z~„e=r _, -.. . CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. 3. 3 WHY DO YOU SMOKE YOUR BRAND MOST OFTEN; T!.T IS. dHAT IN PARTICULAR DO YOU LIKE ABDJT YOUR REGULAR BRAND ? LI<E THE S IZE LOJ TAR & 11Ii0TINE MENTHOL NON-MENTHOL EASY TO DRAW /PACaED L C 0 ;E PACKED TIGHT IHARD ORAI: /iUR'1S SLau[EVEN BURNS FAST PACKAGE tSUe\ET> -- T R I U M P H -- -- T R U E - KING 100 KIN_G TOTAL TOTAL KING M 100 M TOTAL KING H 10a TANLE 5 VANTAGE - - V A N T A G E - - ULTRA LIGHT-S - 100 SIN r M TOTAL KING M 100 TOTAL K1NG 100 31 1 1 .3 .2 .5 2421 21 13 7 287 136 55 70 27 248 162 32 54 20.4 91.3 100.0 77.8 60.3 68.0 69.6 5i.0 41.5 58.3 61.6 51.5 50.5 520 9 5 4 6 6 4.4 1.9 6.3 6.2 1.4 11.5 AD 5 4 1 1 .7 1.1 ?.0 .8 .2 .4 66 1 1 3 2 1 1 1 .6 4.3 11.1 .6 1.5 1.5 .2 .4 32 1 1 .3 .2 .4 109 1 1 2 1 1 .9 4.3 11.1 .5 .4 .Q 16 1 1 1 1 .1 .2 .n .2 .4 110 .9 21 .2 20 .2 78 .7 478 .7F..!_qqLGE.O 1 3 3 3 4.0 .8 1.3 2.3 .7 1.1
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEKBER. 1979 L091LLA?J _ CONDUCTED BY THE DATA GROUP INC. TABLE ; 0. 3 LHY DO YOU SMOKE YOUR BRAND MOST OFTEN; THAT 1Ss WH4T IN PARTICULAR DO YOU LIKE APOUT YOUR REGULAR BRAND ? VGNTAGE - T R I U M P H -- KING 100 TOTAL TOTAL KING M 100 M TDTAL• -- T KINf R U E KING M - - 100 100 !4 V A TOTAL N T A KING G E KINf M - - ULTRA LIGHTS - 100 TOTAL KING 100 I LIKE THEM 213 1 1 3 3 1.8 .2 .9 .7 1.i ENJOY IT 170 3 1 2 MORElGET SATISFACT-I0N 1.4 .6 1.3 1.5 COUPON ON 88 PACaAGE .7 NECAUSE OF MANUFACTURER NaME 3 w ALL CTHER 1973 36 14 5 11 7 ?; 9 24 3 12 MENTIONS lt.6 7.6 7.0 6.3 8.3 10.8 9.3 9.1 5.8 11.2 JKLNO 1969 36 14 5 11 7 39 24 3 12 PAiTICULAR REASON 16.6 7.6 7.0 6.3 ?.3 1008 9.3 9.1 5.8 11.2 (* _ °ERCENT LESS THAN .05) ~~1E3 '~ I6 E~
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DEGEMBER. LOdILLARD 1979 [3VDUCTED BY THE DATA GROUP INC. TAGLE 6 0. 4 IS THERE ANYTHING ABOUT YOUR RESULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? - - T R I U M P H - - - - - T R U E .. - - - V A N T A G F - - ULT VAVTAGE RA LIG-ITS - KING 100 KINS 100 KIyG TOTAL TOTAL KING M 100 M TOTAL K I N G !9 100 M TOTAL KING t4 lOD TOTAL KIt,G 100 TOTAL 11369 23 13 9 476 200 79 132 65 421 263 52 107 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 IMPROVE_M_ENTS 2181 10 6 4 114 46 22 31 15 100 57 21 23 DESIRED 18.4 43.5 46.2 44.4 23.9 23.0 27.8 23.5 23.1 23.8 21.7 40.4 21.5 NOT DESIRE 9689 13 7 6 363 154 58 101 50 321 206 31 34 IMR4GVEMEYTS y1.6 55.5 53*8 65.7 75.3 77.9 73.4 76.5 76.9 76.2 78.3 59.b 78.5
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CIGARETTE BRAND SWITCHING STUDY -- JA4UARY-DECEMBER. 1979 LaRILL4RD CJVaU:TED BY THE DATA GROUP I4C. ,. 5 WHAT IS THERE ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? REMOVE FILTER IN PROVE FILTER MAKE Sti0RTE3 MAKE LCNGER PACK TIGHTER PACK LOOSER TaPLE 7 VAVTAGE -- T R I U M P H - _ - = T R U E ^ - - - V A N T A G F - - JLTRA LIG-ITS KING 100 TOTAL TOTAL KING /i 100 M TOTAL KING KI'+1 5 M 100 100 M TOTAL KING KING H 100 TOTAL KING 10G 2181 10 6 4 114 46 22 31 15 100 57 21 23 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 77 3 2 1 1 1 3.5 2.6 4.3 4.5 1.0 4.8 ?8 1 3 2 1 1.3 .9 3.2 3.0 3.5 4..A 3 .1 128 1 1 4 1 1 2 6 4 2 5.9 10.0 16.7 3.5 2.2 4.5 13.3 6.0 7.0 8.7 12 1 1 .6 1.0 4.9 56 3 2 1 ,2 2 2.6 30.0 33.3 25.0 2.0 9.5 120 1 1 9 5 3 1 2 1 1 5.5 10.0 25.0 7.9 10.9 13.5 3. 2 2.0 4.8 4.3 R 1 1 .4 1.0 4.3 16 1 1 1 .7 10.0 16.7 .9 2.2 1010 2 2 69 25 11 22 10 59 40 5 15 46.3 20.0 50.0 60.5 54.3 50.0 71.0 66.7 59.0 70.2 230 65.2 108 6 2 3 1 3 2 1 5.0 5.3 4.3 13.6 .6.7 3.0 3.5 4.R 156 P 5 2 8 2 3 3 7.2. 64!-iqtGEO 7.0 13.0 9.1 8,0 3.5 14.3 13.0 12 3 1 1 . 1 .6 2.6 4.5 3.2 6.7
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CIGARETTE BRAND SyITCHING STUDY -- JANUARY-DECEMBER• 1979 LORILLARG CONDUCTED BY THE DATA GROUP INC. Q. 5 YMAT IS THERE A80UT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? TAbLE 7 VA`jTAGE - T R I U M P H -- - r - T R U E - - - V_ A U T A_ G E - - ULTRA LISHT-S - r TOTAL TOTAL KING 1n0 KING M i00 M TOTAL KING KINs M 100 170 M TOTAL KING KI iG N 100 TOTAL KTNG 10 0 REDUCE PRICE 212 4 2 1 1 5 3 2 9.7 3.5 4.3 4.5 6.7 5.0 5.3 9.13 MAKE FRESHER 34 2 1 1 1 1 1.6 1.8 2.2 4.5 1.0 4.9 AD3 NICOTINE 2 TO IMPROVE FLAVOR .1 IMPROVE 53 2 2 6 1 5 2 1 1 TASTE/FLAVOR 2.4 20.0 33.3 5.3 2:2 16.1 2.0 1.8 4.8 3RAr,Q NOT 52 1 1 READILY AVAILABLE 2.4 1.0 1.R IMPROVE 50 2 1 1 OUALITY OF TOBACCO 2.3 1.8 2.2 4.5
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CIGARETTE BRAND SWITCMING STUDY -- JANUARY-QECEMBER• 1979 LORILLA9i: CJV3U:TED BY THE DATA GROUP INC. 0. 5 THINKING OF YOUR REGULAR CISARETTES. THE ONE YOU NOW SMOKE. ARE THEY USUALLY BOUGHT °Y THE CARTONr BY THE PACK, OR EQUALLY BY THE CARTON AND PACK ? TAE;LE n VkNTAGE e - T R I U M P H - r - - T R U E KI1IG _ - 0 1 -. V A N T A G F iING - - ULTRA LIGHTS - TOTAL TOTAL KING KING 100 M 100 H TOTAL KING M 100 0 M TOTAL KING _ M 100 TOT9L KING 100 TOTAL 11869 23 13 9 476 200 79 132 6~ 421 263 52 107 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CARTOU 6735 14 t 6 312 122 49 96 46 266 160 28 7fI 56.7 60.9 61.5 66.7 65.5 61.0 62.0 72.7 70.8 63.2 60.8 53.n 7?.9 PA'4 3288 6 2 3 109 55 23 19 12 105 77 11 1F, 27.7 26.1 15.4 33.3 22.9 27.5 29.1 14.4 18.5 24.9 29.3 21.2 15.0 EOJALLY 1638 3 3 56 24 a 17 6 51 26 12 13 15.5 13.0 23.1 11.3 12.0 10.1 12.9 9.2 12.1 9.9 23.1 12.1 RJLLS OWN .1 tRqSt6E0
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER* 1979 LDRILLAP.U C3UDUCTED BY THE DATA GROUP INC. 0. 7 IN WHAT TYPE OF STORE9 SHOPPING OUTLE_Ts OR OTHER LOCATION DO YOU USUALLY BUY THE GRAND OF CIGARETTES YOU SMOKE MOST OFTEN ? - T R I U M P H - TOTAL TOTAL KING KING_ M 100 TOTAL 11869 23 13 9 100.0 100.0 100.0 100.0 CONVEVIENCE R54 3 1 2 STORE 7.2 13.0 7.7 22.2 DISCOUNT 591 2 1 1 STORE 5.0 8.7 7.7 11.1 DRUGSTORE 1161 2 2 9.8 8.7 22.2 GAS STATION 991 1 1 9.3 4.3 7.7 LaIGE 4962 9 6 3 SUPERMARKET 41.0 39.1 46.2 33.3 LIQUOR STORE 298 2.5 TA~LE 9 VA"1TA1( - - - - T R U E r - 0 - V A N T A G E I G - - ULTRA LIGHTS 100 M TOTAL KING , KIN M 100 10 M TOTAL KING < N M 100 TOTAL KING 100 476 200 79 132 65 421 263 52 107 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 26 12 4 9 1 25 17 6 2 5_5 6.0 5.1 6.8 1.5 5.9 6.5 11.5 1.9 27 12 6 6 4 20 12 2 6 5.7 6.0 7.6 4.5 6.2 4.8 4.6 3.8 5.6 71 22 12 29 9 40 23 6 12 14.9 11.0 15.2 21.2 13.8 9.5 8.7 11.5 11.2 22 12 3 4 3 32 25 5 3 4.6 6.0 3.8 3.0 4.6 7.6 9.5 9.6 2.+! 229 95 32 66 35 205 120 26 59 47.9 47.5 40.5 50.0 53.8 48.7 45.6 50.0 55.1 8 5 2 . 2 4 2 ? 1.7 2.5 1.5 3.1 1.0 .8 1.+7 13 6 4 1 2 12 8 3 2.7 3,0 5.1 .8 3.1 2.9 3.0 2.8 52 20 14 10 9 52 35 5 12 10.9 10.0 17.7 7.6 13.8 12.4 13,3 9.6 11.2 8 3 3 1 1 6 4 1 1.7 1.5 3.8 .9 1.5 1.4 1.5 1.9 . 3 2 1 .7 .B .9 3 2 1 .7 .8 .9 3 1 1 1 .8 1.5 1.3 .2 .9
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMQER. 1979 LORILLARC COtiDUCTED BY THE DATA GROUP INC. TAeLt 9 0. 7 IN WHAT TYPE OF STORE+ SHOPPING OUTLET. OR OTHER LO:ATION 00 YOU_ USUALLY BUY THE PRAND OF CIGARETTES YOU SMOKE MOST OFTEN ? VANTAGF - - T R I U M P H - - KI1 - - - T R U E_ IN . - - V A N T A G F I G - - ULTP„ LIGHTS - TOTAL TOTAL 1G 100 KING M 100 M TOTAL KI"JG K G 1 100 100 " TOTAL KING N 4 M 130 TOTA_ KI'+3 100 BAR/TAVERN 46 1 1 .4 .2 .5 COFFEE SPOP/ 59 4 3 1 4 2 2 REST<.URA•;T .5 .8 1.5 :E1 1.0 .8 1.9 S3ME OTHER 127 3 3 3 1 2 TYPE 1.1 .6 1.5 .7 .4 1.9 NO REGULAR 282 1 1 ?T 2 1 5 11 9 1 1 STORE 2.4 4.3 7.7 1.7 1.0 1.3 3.8 2.6 3.4 1.9 .9 MNSIGco
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I Ci5ARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 LORILLARD CONCUCTED BY THE DATA GROUP INC. T4uLE 10 0. 7A IS THAT OVER THE COUNTER OR FROM A 0 VENDING MACHINE ? - - T R I - U M P H - - - - - T R U E - - - - V A N T A G F VAPaT-AGE - - ULTRA LIGHTS - - I 100 G 100 :C I - NG K KIN A K TCTAL TOTAL K I Y G M 100 K TOTAL KING M 100 `1 TOTAL KING N 100 TDTA_ KI'JG 100 TOTAL 11869 23 13 9 476 200 79 132 65 421 263 52 107 - 1C'0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 OVER THE 11427 23 13 9 463 188 79 132 64 404 248 52 105 C3UNTER 96.3 100.0 100.0 100.0 97.3 94 0 0 100 100 0 °Ei.5 3 96 0 94 100.0 98.1 - . . . - . . VENDING 360 14 12 1 1 13 11 2 MACHIaE 3.0 2.9 .6.0 1..3 1.5 3.1 4.2 1:9 BOTH EQUALLY 47 2 2 .4 .5 .8 YIOLESALER 3U 2 /DEALER .3 .8 OTHER 4 MENTIONS ~ * = PERCENT LESS THAN .05)
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r*111 ,--- --- _~_- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER! 1979 LOPILLARD CONDUCTED BY THE DATA GROUP INC. 0. 9 IN ADDITION TO YOUR REGULAR BRAND. YHAT_ OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE+ - EITHFR BY YOU OR SOMEONE ELSE RECENTLY? TAcLF i1 VANTAGE - - T R I U M P H - T R U E _ - -. - V A_ N T A G C _ - ULTRA_ LIG-ITS 0 I KING 190 KING IOTAL TOTAL KING K NG_ 10 M 100 M TOTAL KING N 100 M TOTAL KING M 100 TOT',L KIN3 100 TOTAL 11869 23 13 9 476 200 79 132 65 421 253 52 107 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 _ -- ALPINE 3 M/KING . ARCTC LIGHTS 23 3 1 1 1 MEVTaOL/KING .2 .6 .5 1.3 1.5 ARCTC LIGHTS MENTnOL/100 iH .2 '3ELAIR 24 M/KING .2 dELAIR 16 2 2 M/100MN .1 .5 1.`3 RNSN 8 HEDGS 22 i 1 yM/KING .2 .2 P, 3NSN 8 HEDGS ol 6 5 1 3 3 A1I! t10oMM .u 1.3 3.8 1.5 ,7 2..8 BNSN Y HE3GS 11 1 1 NM/100MK/EaOX .1 .? 3NSN 8 HEDG_S_ 83 5 2 3 1 1 Ml100NM .7 1.1 2.5 4.6 .2 1.9 9NSY S HE^GS 5 ;M/100MM/EOic aNSN S HFOGS 46 3 1 2 1 LITES/100/NH 4 h 5 5 1 2 .Q . .. . . . 9NSN & HEOGS 42 1 1 2 2 1 1 LITES/1 00/M .4 4.3 11.1 .4 1.5 .2 aRqSt6C0
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARO CONDUCTED F3Y THE DATA GROUP INC. Q. 9 IN ADDITION TO YOUR REGULAR BRAND• WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. EITHER UY YOU OR SOMEONE ELSE RECENTLY? NNSL & HEDGS NMlM-FLTF/KG ifPJSN & HEDGS HIM-FLTR/KG CAM_L NM/FILTER CAMEL NM/FILTER/BK CAMEL NM/NO FILTER CAMEL LIGHTS Y3Y-MENTHOL CAMFL LIGHTS 100yK/NM CARLTON tdt^/70MY CARLTON NM/KING CARLTON r/KING CARLTON 100MM/NM CARLTON MENTHOL/100 CHESTEPFIELD N'9/FLTR/KING TAi;LE 11 VANTa'i E -- T R I U M P H -- -- - T R U E - - - - V A N T A G E - - ULTRA LIGHTS - TOTAL TOTAL KING 100 KING M 100 M TOTAL KING K1NG N 100 100 M TOTAL KING SI1i_G M 100 TOTAL KING 100 2 1 * .2 4 . 96 4 2 1 1 1 .8 .8 1.0 1.3 1.5 .2 . 4 . 73 1 l .6 .2 1.^• 80 2 1 1 5 4 1 .7 .4 .5 .8 1.2 1.5 .9 16 .1 5 1 1 1 * .2 .5 .2 .9 27 2 2 6 3 1 2 2 .2 8.7 15.4 1.3 1.5 1.3 1.5 .5 .i 16 4 1 3 .1 .R .5 3.8 37 1 1 1 1 1 1 .3 4.3 7.7 .H .2 19 3 1 2 .2 .6 1.3 3.1 9&!~3ql6c0
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LD?ILLAkG CONDUCTED BY THE DATA GROUP iVC. TANLE 11 d. 7 IN ADDITION TO YOUR REGULAR P.4A11Dr WHAT OTHER DRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. EITHER BY YOU O.K SOMFONE ELSE RECENTLY? VANTAG7 - - T R I U M P- H - - - - - T R U E - - - = V A N T A G E - - ULTRJ: LIG-iT-S - TOTAL TOTAL KING 100 KING M 100 M TOTAL KING KI>JG 11 10D 100 M TOTAL K I NG. KING M 100 TOTAL KING 100 CHESTERFIELD 1J"'/1oDpm CyESTEkFIELD 5 NM/N FLTk/70 CHEST_ERFIELD r 12 NM/N FLTr3/KG .1 CMESTERFIELD_ h/FLTRfKI`JG 7ECADE R 1 1 NM/KING .1 4.3 7.7 DECADE 1 1 MfKING .2 1.3 DECADE NN/10J ooRAL 19 1 1 2 2 N4/tlNs .2 .2 .5 .5 .8 0©RAL 11 1 1 M/<ING .1 .2 1.5 Da3iL II 10 1 1 1 1 KIVG/NM .1 4.3 7.7 .2 1.5 .c _ DORAL II 11 !EINK/M .1 EVE 7 NM/1D0?"M .1 EVE 5 M/100MM r LR~3SIfiEO
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CISAR€TTE BRANO SWITCHING STUDY -- JANUARY-DECEMBERe 1979 LORILLARD COLCUCTED BY THE DATA GROUP INC. - - T R I_ U M P H - - - - - T R U E - KING 100 KI^1G TOTAL TOTAL KING M 100 M TOTAL KIVG N 100 1. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR TYPES HAVE BEEy PURCHASED FOR YOUR USE, _ EITHER BY YOU OR SOMEO~IE ELSE RECENTLY? EVE LIGHTS MENTHOL/100 I"=BERG 1/100"M KENT NmiBox KENT rJw/KING KEYT NM/1C'0MM K:NT M/100r'1M GOL)N LIGHTS NM/KING TAE?LC 11 VAyTAGE -_ -, V A_ N T A G E . - ULTkA LIGHTS - 100 <IA_S N TOTAL KING M 100 TDTA, KIN's 100 S : 1 1 1 t 4.3 7.7 9 2 1 1 .1 .4 .5 1.3 45 1 1 1 1 1 .4 4•3 7.7 .2 .ft .2 1.9 15 2 2 2 1 1 .1 .4 1.5 .5 .4 7 .1 40 3 1 2 .3 .8 1.5 B .5 12 1 .1 .2 1:3 32 3 1 2 3 1 2 .3 .6 .5 1.5 .7 .4 1.9 13 .1 63 1 1 7 5 3 2 2 .5 4.3 7.7 1.5 2.5 2.3 .5 .9 1 16 1 1 .1 .2 .4
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CIGARETTE BRANO SWITCHING STUDY -- JAVUARY-DECEMBER, 1979 LaRILLARD CO'd9UCTED BY THE DATA GROUP INC. 0. ? IN ADDITION TO YOUR REGULAR BRAyD, WHAT OTHER B4ANCS OR TYPES HAVE BEEN - - EITHER 3Y YOU OR SOYLONE ELSE RECENTLY? PURCHASED FOR YOUR USE, TABLE 11 VAVTAGE r -T R I U M P H - - - - - T R U E - - V A N T A_ G F - - ULTRA LIG-ITS - G I KIV G 100 K I N G TOTAL TOTAL K_ _ 100 N KING M 100 M TOTAL KING _ M 100 M TOTAL KI NG M 100 TOTAL KING 1U0 K00L 195 4 2 1 1 4 4 ?tf<I \G 1.6 .8 1.0 1.3 1.5 1.0 7.7 KOOL 52 1 1 1 Mll00MM .4 ! 1.5 .2 .`~ K OOL MIND FILTER . KGOL 67 1 1 ylMILJSfKING .6 .2 1.3 K09L 37 1 1 2 1 1 4PR LITEEK,G .3 4.3 7.7 .5 .4 1.9 KOOL 38 3 1 2 1 1 S'R LITF/100 .3 3 3.1 .2 L i N 3 "JMENGx . L B M 17 1 1 1 1 NM/KING .1 4.3 7.7 .2 .4 L 8 v 5 Ny/100MM . L R 1: 2 Ml1COMM L B M-NMfK, 13 1 1 FL4VUk LITES .1 .2 .5 L 3 M-Ny/100 14 1 1 LONG LITLS .1 .2 .4 LARK 9 1 1 NMLKIVG .1 .2 .5 6K~syseo
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~_.._..__ CISARETTE BRAND SNITCHING STUOY -- JANUARY-DECEMBERs 1979 LORILLARD COVCUCTED BY THE DATA GROUP INC. T4BLE 11 0. 9 IN ADDITION TO YOUR REGULAR BRAND. LIHAT OTHER BRANDS OR TYPES HAVE BEEA PURCHASED FOR YOUR USE• FITHER dY YOU OR SOMEONE ELSE RECENTLY? V%.NTASF. r - T R I U M P H - - - r - T R U E - - - - V A N T A G E - - ULTRA LTSHTS - G KI G 1 0 < IP r TOTAL TOTAL KING KIN 10 M 100 M 0 TOTAL N KING M 0 100 M TOTAL KING i , M 100 TOTAL KING 100 LARK 1J-il100NM LAR4 LIGHTS 2 i NM/dING * LA3~ LIGHTS 1 1 'J"-"/100 .2 .ts LJCKY STRIKE 27 NM/NO FILTER .2 LUCKY STRIKE 1 NM/L F/100MM * LU:KY STRIKE •1 1 NM/LKY 10/KG .2 .4 MARLNORO 169 3 3 7 4 2 1 N9/°Ox 1.4 .6 1.5 1.7 1.5 3.fi .9 4ARLB0R0 224 1 1 1 1 11 9 1 1 NM/4ING 1.9 4.3 7.7 .2 .5 2.6 3.4 1.° .n MARLBORO 13 M/qOX .1 MARLBORO 31 1 1 1 1 M/KING .3 4.3 11.1 .2 .5 MARLEORO 80 2 2 2 1 1 NM/100MY .7 .4 1.5 .5 .4 .4 MARLEDRO 24 1 1 N`!/100MM/GOX .2 .2 .E~ MARLBDRO 139 6 5 1 4 4 Ny/LIGHTS/KG 1.2 1.3 2.5 .H 1.0 1.5 0(;95T6CO
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_ ~----- -----~"- - CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER9 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. U. 9 IN ADDITION TO YOUR REGULAR BRAND, WHAT OTHER BRANDS OR TYPES HAVE BEEN PUR"clASEF1 FOR YOUR USE, EITHER BY YOU OR SOMEONE ELSE RECENTLY? MA RL BORO MfLIGHTS(KG NARL'u0R0 LIT: Sf100/NM MAX N?4/120MM MAX ^I1120M,M MERIT NMlK1NG MERIT Ml<Ifl' MERIT Y'"100My M°_RIT !1 l 10 0 ?1 M TAPLE 11 VA 1TAGEE T R I U M P H -- -- - T R U E - - V A N T A G F - - ULTRA LIGHTS - TOTAL TOTAL KING KING 100 M 100 M TOTAL KING KING M 100 100 M TOTAL KIYG <ING M 100 TOTAL' xIN3 100 12 .1 77 1 1 5 2 2 1 6 2 4 .6 R..3 7.7 1.1 1:0 1.5 1.5 1:4 .8 3.7 1 1 .2 .4 126 3 3 9 5 1 2 1 i1 10 1 1.1 13.0 23.1 1.9 2.5 1.3 1.5 1.5 2.6 3.R .9 41 3 3 3 .3 .6 3.8 .7 5.8 54 5 1 4 3 1 2 5 1.1 .5 3.0 .7 .4 1.° 24 1 1 .2 .2 .9 36 1 2 .3 .5 .5 .B 41 1 1 .3 .4 1.3 1.5 25 3 2 1 .2 .6 2.5 1.5 74 1 1 2 1 1 .6 4.3 .4 ,A 1.5 .1
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L CIGARETTE BRAND SdITCHING STUDY -- JANUARY-DECEMBER• 1979 LD?ILLARU C3UJU:TED BY THE DATA GROUP IVC. 4. 9 I4 ADDITION TO YOUR REGULAR BRAVD+ WHAT OTHER BR4NDS GR TYPES HAVE BEEN PURCHASED FOR YOUR USE: EITHER BY YOU OR SOMEONE ELSE RECENTLY? NEdP04T LIGHTS/KG/M NO. NM/KIVG/POX NOd M/KI'9G/BOX OLD GOLD tiM/3GY OLD GOLD N4/FLTR/KING OLD GOLD 11+1/FLTR/100 OLD GOLD LIGHTS/KG/NM PALL MALL 'dM/QING PALL MALL NM/N rLTklKG PALL MALL V."9/iDOMM PALL MALL LGITS/VM/KG PALL MALL LGHTSfY+t/100 PARLIAMENT LGHTS/NM/BX ZGI,qstseo TAuLL 11 VANTAGE -- T R I U M P H -- -- - T R U E -- - V A N T- A G E - - ULTRA LIGHTS - P TOTAL TOTAL KING 100 KING M 100 M TGTAL KING KIVG M 100 100 N TOTAL K _I l6_ KING M 100 TOTAL KING 190 26 1 .2 .4 21 1 1 1 1 3 .2 4.3 7.7 .2 .5 .7 1,1 19 6 1 3 1 1 .2 1.3 .5 3.8 .8 1.5 1 r 14 1 1 .1 .2 .` 3 * 2 + 11 .1 91 1 1 1 .B .4 .5 .8 .2 .4 17 .1 9 .1 23 .2 .6 1.5
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CIGAPETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LORILLARD C0NCUCTED DY THE DATA GROUP INC. q. 9 IN ADDITION TO YDUR REGULAR BRAND. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURC4ASED FOR YOUR USE: EITHER BY YOU OR SOMEONE ELSE RECENTLY? TAF'LE 11 V AN T A G E - - T R I U M P H - - - - - T R U F - - - _ V A N_ T A G F -. - ULTRA LI3"TS - KING 100 TOTAL TOTAL KING M 100 M TOTAL K I N G KING y 100 100 M TOTAL KI^:G KING M 100 TOTCL iCI^IG 100 PAQLIAMENT 16 5 4 1 2 2 LGiT`_'/NM/K.G .1 1.1 2.0 .~ .5 1.'7 PARLIAME':T 15 1 LGiTS/NN/100MM .1 : .(S PARLIAMENT 1 LGHTS/Mf100MM * PARLIAMENT 3 U LITE/KG/NM . P-iILP MORRIS_ NM/NO FLTR PHILP MOPRIS NM/NO FLTR/C I * RALEIGH 18 N"/FLTR/RING .2 .5 .8 P.ALEIGH N'_4/FLTR/100 RALEIGH N4/% FLTR/KG RALEIGH 0 LITES/NM/KG .1 RALEIGH 7 LG-1TSfN4/100 .1 REAL 25 1 2 2 NMftING .2 .5 .5 .8 REAL 10 MfKING .1
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11 CIGARETTE BRAND SWITCHING STUDY -- JANUARY-.DECEMBER. 1979 LJRILLARD CDV7UCTED BY THE DATA GROUP INC. TADLG 11 D. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. EITHER NY YOU OR SOMkONE ELSE RECENTLY? VAhTAGE T R I U M P H - - - - - T R U E - - - V A N T A G P - - ULTRA LI~HTS_ - TOTAL TOTAL K I N G (ING_ 100 M 100 M TOTAL Ki'4G KING_ M 100 100 M TOTAL K IN6 SIN3 M 100 TOT4" KING 160 RICH LIGHTS 5 1 NM/KING * .2 :4 PI:-I LIGHTS 6 Ny/1C0 .1 ~ SALEM 15 1 1 H/80k .1 .2 .5 SALEM 189 1 1 12 6 f. 'f/<ING 1.6 .2 1.3 2.9 2.3 11.5 SALE+t 79 4 2 2 3 1 2 "!/100MM .7 .E 1..5 3.1 .7 .4 1.9 SALEM 115 1 1 13 1 8 2 2 4 3 1 M/LITESLKG 1.0 4.3 11.1 2.7 .5 10.1 1.5 3.1 1.0 1.1 1.9 SALE"1-M/100 102 1 1 10 2 5 3 2 1 1 L3NG LIGHTS .9 4.3 11.1 2.1 2.5 3.8 4.6 .5 .4 1; SARATOGA NM/120MM SARATOGA 6 ^Y/120MM .1 SILVA THINS 6 NM/i00MM .1 SILVA THINS 6 M/i00MM .1 SPRING 2 `1/100MM *
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CIGAPETTE BRAND SWITCHING STUDY --. JANUARY-DECEMBER. 1979 LOaILLARD CDyJGCTED BY THE DATA GROUP INC. G. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER P.RAN_DS OR TYPES HAVE BEEN EITdER 9Y YOU OR SOMCONE ELSE RECENTLY? TAREYTDN ^JMlKING TAREYTON NML100MM TtREYTON NMfN FLTR/KG TAREYTON NM/LITLS/KG TAREYTON LIT:-S/100lNM TAiEYTOV LOW TARIMIKG TRIUMaH NMF<ING TRIUMPH ME<ING TRUE NM/KING TRUE MCSINe VANTAGE NM/KING PURCHASED FOR YOUR USE: TAi?LE 11 VANTAGE - - T R I_ U M P H - - - - - T R U E - - - - V A N T A G E KING - - U__L_TRA LiGHTS - TOTAL TOTAL KING 100 KING M 100 M TOTAL KING KING M 10 0 100 N TOTAL KING M 100 TOTAL r(INS 1'J0 20 1 1 .2 .2 .4 19 1 1 1 .2 1.5 .2 •.° I * 9 .1 ! 1 I .1 .2 .R 3 * 27 4 4 1 1 .2 E 2.0 .2 .4 6 1 1 .1 .2 .8 33 2 1 1 .3 .5 .4 13 1 1 1 1 .1 .2 .5 .2 .4 1 1 .2 .9 111 1 1 9 6 1 1. 1 3 2 .9 4.3 7.7 1.9 3.0 1.3 E - ~1.5 .7 1.9 1.9 SG,qqlGco
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLA3U CONCUCTED BY THE DATA GROUP INC. !'~. 9 IN ADDITION TO YOUR REGULAR BRAND, k'HAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE, k-ITHER BY YOU OR SOMEONE ELSE RECENTLY? 'lANTAGE r1/SI'vG VANTAGE NNF100h1M VICEROY 'JM/KING VICERCY (,'"/i00y'i VICEROY N!"/x MILD/KG VIRuIYIA SLM N?1l100MM VIRGINIA SLM "1/100MM bIYST3W NM/LIGiTS/SG YINSTJN NM/LIGMT/100 - = T R I U M P H KING TOTAL TOTAL KING M 100 40 .3 45 .4 5 :S .4 14 .1 19 .2 45 .4 46 .4 44 .4 297 1 1 2,5 4.3 7.7 71 .6 .1 12t, 1.1 71 e J61~S_IGC_ O TAPLE 11 VA%TASE - - -- - T R U F I - 10 - V A N T A G F KING - - ULTRA LIGHT; - 100 M TOTAL .k KING K NG M 1 1.3 100 0 N 3 4.6 TOTAL .7 KING 3 1.1 M 100 TOTAL KI'uG 100 3 1 2 .6 .5 1.5 1 .? 1 1 1 1 .2 .8 .5 .4 1 .9 2 2 .4 1.0 1 1 1 1 .2 .5 .2 .9 1 1 .2 1.5 4 2 1 12 10 1 1 .4i 1.0 1.3 2.9 3.8 1.9 .9 1 3 1 2 .2 1.5 .7 .4 1.9 5 4 1 8 8 1.1 2.0 H 1.9 3.0 1 1 3 1 1 1 .2 .A .7 .4 1.° .9 47 14 8 15 10 53 35 14 14 9,9 7.0 10.1 11.4 15.4 15.0 13.3 26.9 13.1
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBE.R. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. Q. 9 IN ADDIiION_ TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR EITHER BY YOU OR SOMEONE ELSE RECENTLY? TAPLE 11 YOUR USE.s VANTAGE r T R I U M P H - - 10 - - - 0 T R U E KING -. - - 100 - V A N T A G E KI'1E - ULTRA LIGHTS TOTAL TOTAL KING KING M i00 M TOTAL KING ?9 100 M TOTAL I(JNO M 100 TOTAL KING 100 TOTAL LO-FI 1303 2 2 29 12 2 12 4 42 28 :i 10 N0'J-MENTHOL 11.0 8.7 15.4 6.1 6.0 2.5 9.1 5.2 10.0 10.6 5.s 9.3 TDTAL LO-FI 817 2 2 21 5 6 3 8 23 9 11 4 MENTddL 6.9 8.7 22.2 4.4 2.5 7.6 2.3 12.3 5.5 3.0 21.2 3.7 TJTAL 1066 5 2 3 60 21 11 23 4 42 25 4 12 LDJ TAR 9.0 21.7 15.4 33.3 12.6 10.5 13.9 17.4 6.2 10.0 9.5 7.7 11.2 TOTAL VERY 746 5 5 46 19 8 11 8 36 23 5 8 L0. TAR 5.3 21.7 38.5 9.7 9.5 10.1 8.3 12.3 8.6 8.7 9.6 7.9 TOTAL ULTRA 329 6 6 33 14 7 8 4 14 10 4 LOJ TAR 2.8 26.1 46.2 6.9 7.0 8.9 5.1 6.2 3.3 3.8 3:7 TOTAL 120tS 11° 1 1 1 3 3 1.0 .5 1.3 1.~5 .7 1..i TOTAL 200 1 1 1 1 STRAIGHTS 1.7 .4 .5 .5 .5 .4 i Q OTHER 88 2 1 1 5 f 3 1 i 3 .7 8.7 7.7 11.1 i.1 1.5 .8 1.5 .7 1.1 OOVT K'IOiI 148 3 3 3 . 1.2 .6 2.3 .7 . .9 NONE 7560 5 1 4 300 134 50 75 40 273" 173 30 70 63.7 21.7 7.7 44.4 63.0 67.0 63.3 56.6 61.5 64.8 65.8 57.7 65.4 (• = PERCENT LESS THAN .05) ~s~s~seo
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I CIGARETTE BRAND SWITCHING STUDY --. JANUARY-DECEMBER• 1979 LORILLAN.D COvCUCTED BY THE DATA GROUP INC. 0. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? - -- i,. 108 WHAT BRAND OR 9RANUS OF CIGARETTES DID YOU SMOKE ? - - T R I U M P H - - TOTAL TOTAL KING KIN_G 100 M 100 M TOTAL 12007 23 13 9 1U0.0 100.0 100.0 100.0 SM9<ED FREE 1487 5 3 2 SAMPLES 12.4 21.7 23.1 22.2 - (N=T) ALPINE 1 M/4ING ~ AdCTC LIGHTS 52 MEVTLiDLlkIVG .4 :9CTC LIGHTS 35 M:tiT,,3Lf100 ' dELAIR MfKING TAf+LE 12 VANTAGC - - - T R U E - c - - V A N T A G E - - ULTRt. LI',HTS - KIVG 100 SINrl . TOTAL KINS M 100 "9 TOTAL KIYu N 100 TOTAL KING 100 47G 200 79 132 55 421 263 5? 107 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 75 37 9 1 5 13 54 33 8 13 15.8 18.5 11.4 11.4 20..0 12.8 12.5 15.4 12.1 2 1 1 2 1 1 .4 .5 1.5 .5 .4 1.9 2 2 .5 e .2 1 1 .2 .4
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CIGAkETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARU CJV3L':TED BY THE DATA GROUP I4C. 0. lUA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 10? WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? dNSN & HEOGS Nyl4-FLT'cfKG CAMEL N'1/FILTEP. CAMEL NMfFILTERlBX CAMEL NM/LO F1LTEk CAN=L LI6HTS NON-MENTrOL CAMEL LIGHTS 100MMfN1c - T R I U M P H - - - - - T R U E - KIN3 100 KIUG TOTAL TOTAL KING M 100 M TOTAL KIfV^ M 100 TLuLE: 12 Vr.+~TAGE - - V A N T A G F - - ULTRA L[G-iTS - 100 {IM" M TOTAL KING M 100 TOTAL KIlv'G 100 12 1 1 .1 .2 .8 .5 .8 77 2 1 1 2 2 .6 .4 .5 1 .5 .5 .8 22 1 .2 1.3 2 10 1 .1 .2 3 .1 5 . 1 . .1
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. f., _---___ - -- CIGARETTE BRAND SWITCHING STUDY -- ,IANUARY-DECEMDER. 1979 LORILLARD COWUUCTED BY THE DATA GROUP INC. 0. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. lOB 4lHAT BRAND OR BRAVDS OF CIGARETTES DID YOU SMD<E ? TAFLE 12 VANTAuE -- T R I U H P H -- -- - T R U E -. - V A N T A G F - -. ULTRA LIGHTS - KING 100 TOTAL TOTAL KING M 100 H TOTAL KING KING M 100 10 0 N TOTAL KING KTN6 M 100 TOTAL KIIJ S 100 O=CA'D"c M/< I'dG OE CADE 3 Nyt100 , DDRAL 25 2 2 F!M/KIVG .2 .5 .9 J3RAL 12 MIKIN G .1 DORAL 11 16 2 KING/YM .1 .5 .8 DORAL II 11 1 1 1 1 KINKiM .1 .2 1.5 .2 1.9 i.VE 2 ",IMf100MM • ICEBERG 5 ^t1100MM KENT . Ny!!iGli KENT tiMIKING KEVT . NMLICOMM . KEVT 1 `S1100MM :DLDN LI"J4TS 31 6 2 2 2 NNIKING .3 1.3 1.0 2.5 1.5 OOc SI6.0
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~1--~-- -------~ .. i.., -: :..;y,.., CI3ARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARfi CONDUCTED BY THE DATA GROUP INC. A. 104 HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? U. 1C'3 WHAT 3RAND OR [IRANDS OF CIGARETTES DID YOU SMOKE ? TAFLF 12 VANTAGE -- T R I U M P H - - -- - T R U E - - - V A N T A G E - - ULTRA LIGrITS - KING 100 KING 100 SI~~G TOTAL TOTAL KING M 100 H TOTAL KING N 100 M TOTAL KIVG M 100 TDTA_ KIN1 100 GOLON LIGHTS 13 t1/RING .1 GOLDN LIGHTS 21 3 1 1 1 2 1 1 4M/100MM .2 .5 .5 .E3 1.5 .5 .4 .9 GOL]N LIGHTS 7 M/100MM .1 KENT III 75 1 1 7 4 4 3 2 1 NM/KING .6 4.3 7.7 1.5 2.0 3.0 .7 .8 .? KOOL 9/30X i * KOOL 7 Mf(ING .1 KOOL 1 !i/100MM ~ KOOL 5 M/MIL3S/KING . 0 .4 1 .5
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CIGARETTE BRAND SuITCHIN_G__ STUDY --. JANUARY-DECEMBER. 1•979 -- - - -- - - - - -- LD~ILLARD C3Y7UCTED BY THE DATA GROUP IYC. 0. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 103 WHAT BRAND OP 9RANDS OF CIGAhFT-T-ES DID YOU SMOKE ? TAr:LE 12 VttiTA.GE - - T R I U M P H - - KING 100 TOTAL TOTAL KING M 100 M - - TOTAL - T ft U F - - - KING 100 - KING M 100 M - V A TOTAL N T A G E KIF1G KIYG M - - ULT4A LIGHTS - 100 T3TAL K I1G 130 L & M-yyf100 4 LONG LITES . LARK 1 NMlKI'JG * LARK 1 YMf100MM ~ LARK LIGHTS 2 vMIK IvG • 1A4L°ORO_ 11 1 1 NK/u0X .1 .2 .9 HA4LEOR0 5 1 1 NME4ING * .2 .5 y1ARL9DRO 3 _ H130y * MARLBORO 4 NMl100MMlPOX * MARLBORO 13 2 NM/LIGHTS/KG .1 .5 .R k19 RL30HQ 4 !+/LIGITS/KG * MARLBORO 1h 1 1 LITES/100/NM .1 .2 .9 MAX 1 114f120MM * MAX 4 1 1 .4t120MM + .2 1.5 znFSZGcO
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CIGAPETTE DRAND SWITCHING STUDY -- JANUARY-.DECEMBER. 1979 L03ILLAiO COUDUCTED NY THE DATA GROUP IYC. Q. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 108 WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? MERIT NM/KI!uG M=RIT M/<IRtG M E R IT `jM/100MM MERIT M/100MM ;10iiE N'!/120MM °1ORE M/120MM NFWPGRf M/KI% G !JEYPORT LIGHTS/KG/M NOW .4 M/KING/POx tia u M/EING/EOX OLD GJLD NM/?LTR/KING PALL MALL NM/N FLTn/KG TAPLE 12 Vl,^JTAGE T R I U M P H - - - - - T R U E - - - V A N T A G f - - ULTRn LIG-iTS TOTAL TOTAL KIwG 100 KING f! 100 M TOTAL KING KI14 G M 100 10 0 !t TOTAL KING KI":C, M 100 TOTAL KI":G 100 69 2 1 1 4 2 2 .6 .4 .5 .8 1.0 .8 1.9 43 1 1 1 .4 .4 .5 1.3 . 16 2 1 1 .1 .4 .5 .8 14 1 1 .1 .2 .5 11 1 1 .1 .2 .5 13 1 1 .1 .4 1.3 1.5 3 . 3 ~ 11 1 1 1 1.5 .2 11 1 1 2 1 1 ,.1 .2 1.5 .5 1.° .9 3 . 2 s E4f;SL6CQ
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CI'uARETTF BRAND SWITCHING STUDY -- JANUARY-DECEMBER9 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. Q. l0A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? ~i. 108 L'HAT BRAN3 OR BRANDS OF CIGARETTES DID YOU SMOKE ? TA'1LE 11 Vf'_:T4;,E T R i_ U M P H - - - - - T R U E - - - V A_ N T A G E - - ULTRA L_IGNTS - KING 100 TOTAL TOTAL KING M 100 M TOTAL KING 100 KING M 100 4 TOTAL K I'dG KING M 100 TOTAL KING 100 PALL MALL LGITS/N'•IlBSE PALL MALL LGdT'lfNMLKG PALL MALL LGHTS/NMl100 PARLIAMENT 3 LGhTSIV"!l®M . PARLIAMENT 1 LGHTS/NM/KG . PARLIAMENT LGHTSfNMf100MM PARLIAyE`.'I 4 1 1 1 U LITE/rEG/NM . .2 .5 .2 .3 PHILP MORRIS 2 NM/NO FLTPfC . PHILP MORRIS 1 M/100MMfC;Ok . RA_FISH 2 NyIFLTR/KING RALEIGH LITESlNM/KG RALEIGH 4 LGHTStPJNl100 . REAL 16 NMlhING .1 VOFI'l L.6CO
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLAkO ZON`:UCTED BY THE DATA GROUP INC. 1. 1CA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 103 WdAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? TAE+LE 12 VAUTA;F T R I_ U M P H - - - - - T R U E V A N T A_ G F _ - ULTRA LIGHTS - TOTAL TOTAL KING 100 KING M 100 M TOTAL KING KING '1 100 100 M TOTAL KING <IN( M 100 TOTAL KINS 100 REAL 7 M/KING .1 RICH LIGHTS 18 1 1 1 NMLSING .1 .2 . .2 ? RICd LIGHTS 9 1 1 1 1 f4df100 .1 4.3 7.7 2 .3 SALEM 1 1 ML30X • .2 1.5 SALEM 22 Mf<ING .2 S4LE`7 12 1 M/100MM .1 .2 .5 1.9 SALFM 37 2 1 1 M/LITES/KG .3 .5 .4 .9 SALEM-Mf100 32 2 LONG LIGHTS .3 .4 3.1 SARATOSA 1 NMlI20MM ~ TALL 1 '4yl120MM + TALL Mi120Mm TAREYTON 4 NM/KING TAREYTON NMfLITESlKG r SnGqT6E0
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^+ • l __JTl . CIGARETTE BRAyD SWITCHING STUDY -- JAIIUARY-DEGEMBER. 1979 LDiILLARD CO!vDUCTED BY THE DATA GROUP IVC. 0. l0A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? - . 105 WHAT ERAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? TARF_YTON LITE&/100/VM TRIUMPH Ny/dIVG TRIUMPH M/rtING TkUE Ny/< I.1IG TRJE M/SIh;G TRJE N4/100MM TRJE M/1G0MM TASLL 12 VAVTAGE - - T R_ _I U M P H - - - - - T R U E - - V A N T A G E r - - ULTRt. L.IG-ITS - TOTAL TOTAL KING KING 100 M 100 M TOTAL KIV_G_ KING M 100 100 M TOTAL KING .. Klr, M 100 TOTAL KING 100 4 8 1 1 1 1 .4 .2 .5 .2 .4 25 2 2 2 1 1 2 1 .2 8.7 22.2 .4 . 1.3 .5 1.9 . 16 2 .1 .6 1.0 . 13 .1 7 1 .1 .2 1.5 40 3 2 1 3 3 .3 .6 1.0 1.5 .7 1.i 12 .1 23 1 1 2 '' :2 .2 .5 .5 1.q t R • 33 1 1 1 1 .3 .2 .5 :2 .4 9OE;<qT6CO
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CIGAPETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBER. 1979 LO3ILLARL COVDUCTED BY THE DATA GROUP INC. . l0A NAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? . 105 WHAT GRANO OR BRANDS OF CISARETTES DID YOU SMOKE ? TAFLE 12 VANTAGE - = T R I U M P H - - - - T R U E KING - - - 00 - V A N T A G E KIF" ~ - - UL_TRA L_IGHTS - TOTAL TOTAL KING 100 KING M 100 M TOTAL KING n 100 1 1 TOTAL KING M 100 TOTAL KINS 130 VIRGINIA SLM 13 NM/100MM .1 VIRGINIA ELM 12 1 ML100MM .1 .r. . WINSTON 4 1 1 NMIE+OX * .2 .4 jINSTON ?9 1 1 N M/KING .2 .2 .4 WI'lSTON 10 1 1 "14 /100'1H .1 .2 1.9 WINSTON 2 Mf100MM . JTNSTO'V 18 'IMiLIGHTS:/KG .1 WINSTON 21 1 r4MfLI-oHT/100 .2 .2 .^ TOTAL L0-FI 193 5 1 2 2 8 4 3 1 1.6 1.1 .5 1.5 3.1 1.9 1.5 5.8 :9 TOTAL LO-FI 124 2 1 1 7 4 2 1 NON-MENTHOL 1.0 .4 .5 P 1.7 1.5 3.E .~ TOTAL L3-FI 73 4 1 1 2 1 1 MEhTqOL .6 .H .5 .R 3.1 .2 1.r, TOTAL 303 2 1 2 10 7 3 LOW TAR 2.5 .A 1.0 1.3 3.1 2.4 2.7 2.5 TOTAL VEhY 468 1 1 24 12 3 6 4 16 10 1 5 L04 TAR 3.9 4.3 7.7 5.0 6.0 3.8 4.5 6.2 3.8 3.8 1.9 4.7 4n6qt6c0
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::i:;~ "E.:::=:.:--~ _~~. CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEM4ER. 1979 LORILLARC COftiDUCTEJ BY THE DATA GROUP INC. ']. 10E, HAVE YOU SMDKED AYY FREE SAMPLES OF CIGARETTES REDENTLY? U. 10[! WHAT PRANJ OR BRANDS OF CISARETTES DID YOU SMDSE ? TAi;LE 12 VAP.TAGE - - T R I U N P H - - KING 100 - - - T R U E KI!VG - - 1.30 - V A N_ T A G F dI'.4 - - ULTRA LIGHTS - TOTAL TOTAL aING 11 100 M TOTAL iEING M 100 N TOTAL KING M 100 T0T4_ iSIV~ 100 TOTAL ULTRA :.71 3 1 2 18 8 1 5 4 13 7 3 3 LOLi TAR 2.3 13.0 7.7 22.2 3.8 4.0 1.3 3.8 6.2 3.1 2.7 5.8 2.8 TOTAL 120!S 37 4 1 1 2 .3 .8 .a 1.3 3.1 T3TAL STRAIGHTS 5 r aTHF3 70 1 1 4 2 1 1 3 1 2 . 6 4.3 7.7 . B 1.0 . fi 1.5 . 7 .4. 1."? DDV6T KNOW 266 20 13 4 2 1 5 4 1 2.2 4.2 6.5 5.1 1.5 1.5 1.2 1.5 1.9 NOT SMOKED 10520 19 10 7 402 162 70 117 52 367 230 43 94 FREE SAMPLE 87.6 78.3 76.9 77.8 24 .5 81.0 88.6 88.6 80.0 87.2 87.5 32.7 87.9 (. = PERCENT LESS THAN .05) 9l/GSZ6EU
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CIGARETTE BRAND SJITCHING STUDY -- JANUARY-DEC_EMB__ERs 1979 LOaILLARJ CONGUCTED BY THE DATA GROUP INC. 0. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? J. 118 WHAT dRAND OR BitANDS JID YOU PURCHASE WITH COUPONS ? TAHLF 13 VA NTAGE -- T R I U M P H - - - - - T R U E KI G - - 100 - V A N T A G E KI4 'r - - ULTRA L_IGdTS -. TOTAL TOTAL KING KING 100 M 100 M TOTAL KING N M 100 M TOTAL KI"1G _ M 1DD TDTAL KIN,. 100 TOTAL 12007 23 13 9 476 200 1`.? 132 65 421 263 5? 107 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 170.0 RECEEMED 1008 13 7 6 87 28 14 29 '16 56 30 12 13 COUPON FOR dRA'4 ,) 8.4 56.5 53.8 66.7 1H.3 14.0 17.7 22.0 24.6 13.3 11.4 23.1 12.1 AR:TC LIGHTS 16 1 1 MENTHOL/KING .1 .2 1.3 ARCTC LIGHTS__ 15 2 1 1 .MENTHOL/100 bELAIit M/<IPiG .1 .5 .4 1.C) 9fLATR 10 M/1G0MM .1 iNSN E HEDGS 3 NM/100MM . BNSN R HEDGS 1 LITES/100/NM . CAMEL 9 NM/FILTER CAMEL .1 Nw/N3 FILTER . CAMEL LTGATS 34 2 2 NON-MENTHOL CAMEL LIGHTS 100h'M/NM .3 .5 .8 CARLTOK 1 t.y/<ING . CARLTON 7 6nGqTGc,O 100MM/YM .1
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---- --~---- CIGARETTE BRAND SWITCHING STUDY -- ,JANUARY-DECEMBER. 1979 LORILLARD COVDUCTED BY THE DATA GROUP INC. J TAf:LE 13 1 J. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? G. 11? JHAT 3RAND OR 3RANDS JID Y3U PURCHASE WITH COUPONS ? _-- "' VA4TAGE T R I U M P H - - - - T R U E_ - -. - V A N T A G E. - - ULT3A LI:=HTS - KING 100 KING 100 KIriu TCTAL TOTAL KING M 100 M TOTAL KIYG M 100 m TOTAL KI4G ki 100 T3T4L KING 100 CARLTON MENT^OLH00 CHESTERFIELD 1 NM/Y FLTE.fKG .2 . DE"GDF 6 'JM/(ING • DECADE M/<ItiG .1 OORAL FJM/4ING . DORAL 9 M/<ING .1 ."L .5 DORAL 11 16 1 2 rSIYG/NM .1 .4 .5 1.5 .5 DORAL II 7 KIYK/M .1 IC_9ERG H/100VIM I . KEYT PdHfhO% KEVT N'll4I4G : KENT 3 1 1 .1ly/108N.M • .2 1.5 GOLDN LI;HTS 41 1 1 NM/<ING .3 .2 .8 .2 .4 0T6ST6E0
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-------^-^-~ CIGARETTE BRAND SWITCHING STUDY -- JANUARY^DECEMBER. 1979 - - - LORILLORP CDYGUZTED BY THE DATA GROUP IVC. ~. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGANETTES RECENTLY? _ - - 0. 118 uHAT 5RAND-Oi+-BRANDS DID YOU PURCHASE WITH COUPONS ? TtFLF: 13 VANTAGE - T R 1 U M P H - -- T R U E - - - V A N T A G F - - JLTr2A LIGiTS - - KINS 100 TOTAL TOTAL KING M 100 M TOTAL KIV_G_ KING t+l 100 100 M TOTAL KI K IR:1 NG M 100 TOTAL KING 100 GOLDN LIGHTS 12 M/RINS .1 GOLU` LIGHTS 26 1 1 N'f /100MM .2 .2 .4 GOLDN LIGHTS 12 M/100MM .1 KENT 111 61 3 1 2 2 2 NM/<ING .5 .6 .5 1.5 .5 .8 Ka3L 1 M/BC% ~ KODL M/<iNG KODL '/100!SM . KODL 5 P9/MILDS/KING * KOOL SPR LITE/KG KDOL SPR LITE/100 L C M 6 NM/KING .1
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CiSARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. TA:LE 1] 0. 114 HAVE YOU REDEEMED ANY COUPONS FOR A DISCJUNT ON CIGARETTES RECENTLY? Q. 11E WHAT ERAND OR BRANDS DIO YOU PURCHASE WITH COUPOhS ? - T R I U M P H - - - - - T R U E - - V A N T A G E - VA% TAGI` ULTRA LIGHTS - KING 100 KIUG_ 100 KI1~f: TOTAL TOTAL KING M 100 M TOTAL KING M 100 9 TOTAL KING M 100 TOTEL KI`:G 100 L & M-NM/KG 7 FLAVOR LITES .1 L & M-NM/100 22 2 1 1 LONG LITES .2 .5 .4 q LARK 4 NM/KING LU"KY STRIKE 1 NM/NO FILTER MARLdORO 4 NM/~Ox . MARLBORO 1 NMlEINS .2 PAILE.ORO 2 Nw/100MM MARLBORO vMFloor+M/DOx MARLBORO yM/LIGHTS/KG MARLP.3R0 3 LIfi"cS/100/NM MAX FlN/120hM !1ERIT r B 1 NM/KIp+G .1 .2 .4 MERIT 3 M / ( I N G !+ ~iF~I6EQ
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-~--------- --~~--- '=--- ~~-~~ CIGARETTE BRAVD SWITCHING STUDY -- JANUARY-DECEMeER. 1979 __- - - _ -- LORILLeBC CONDUCTED BY THE DATA GROUP INC. 1. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? 0. iiB WHAT BRAND OR BRAVDS DID YOU PURCHASE WITH COUPONS ? T-A'aLE 13 VAtiTA3L - - T R I U M P H - - - - - T R U E - V A N T A G E - - ULTRA LIsHTS - KING 100 TOTAL TOTAL kING M 100 M TOTAL KING KING_ M 100 100 M 6IN, (z TOTAL KING M 100 TOTAL KING 100 ME?IT 4 NW/i00MM * MERIT 4 ,4Fi00MM * MORE 22 2 ? 1 "JM/120MM .2 .4 1.0 .2 .~ MORE 14 1 1 .M/120MM .1 .2 1.3 yEaoORT 3 b1 / r G A * PaE1?ORT 7 M/KING .1 I !E W PORT 3 `1/100My * NEVPORT ' 10 LIG-ITS/KG/M .1 "J0W 11 NM/KING/FOX .1 '4 9W 7 2 1 1 `f/<IVG/©Ck .1 :4 1.3 1.5 OLD S9LD NH/bOx OLD GOLD Wt!/fLTR/KING OLD GOLD LISHTS/KG/NM EUp, f, T6c0
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMB_ERs 1979 LORILLARD COLDUCTED BY THE DATA GROUP INC. ). 114 HAVF YOU REDEEMED ANY COUPDNS FOR A DISCOUNT ON CIGARETTES RECENTLY? - - - 0. I1R U-iAT BRAND OR BRANDS DID YDU PURCHASE WITH COUPOLS ? TAL±LE 13 VA"!TA;E - - T R I U M P H -- -- - T R U E - - IVG 00 - V A N T A G F - - ULTRA LIGhTS - K I"I C TOTAL TOTAL KING 100 KIVG M 100 M TOTAL KING K 1 M 100 M TOTAL KING M 100 TOTAL KILvG 100 PA_L MALL UM/K ING PALL MALL 1 N=1/V FLTR/KG PALL MALL . _ P1Y 1100Y.P' PALL MALL LG-1TS/hcf/100 . PARLIAMENT LGHTSfNv/100MM 2 PARLIAMEF!T 1 U LITE/KG/VM RALFIGH . NN/FLTR/K1NG .1 RALEIGH 3 1 I NM/FLTR/100 • .2 :5 RALEIGrI Ny/'1 FLTR/KG 1 RALEIGH 1 1 LIT=S/NM/KG RALEIGH LGrITS/N!4l100 .2 1 .3 P.EAL 1 1 1 1 NM/KING RIC'I LIGHTS 4.3 7.7 .2 .4 NM/SING + V1 FJq /rVE..O
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~ ------- -~ -- ~ CIGAP.ETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERo 1979 LONTLLARti C3vJUCTED BY THE DATA GROUP INC. D. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGAkETTES RECENTLY? G. 113 WHAT BRAND Oh 9RANDS DID YOU PURCHASE WITH COUPONS ? TAF,LE 13 VANTAGE -- T R I U M P H -- - -- T R J E - KING - - 100 V A N T A G E !( I NG - - ULTRA LIGr1TS TOTAL TDTAL KING KING 100 M 100 M TOTAL KING M 100 M TOTAL KING M 100 TOTAL KING lOC RICH LIGHTS N'1 l100 .1 SALEM 5 1~/97X . SALE!! 31 1. 1 MtRI'J;o .3 .2 1.'i 'A'_FN 31 1 1 MlIGUMM .3 .2 .4 SALEM 64 1 1 1 l Ml_ITESIKG .5 .2 1.3 .2 1.`' SALFM-M/100 64 2 2 1 1 L345 LIGHTS .5 .4 3.1 .2 .° TALL N'"f120My TAREYTON 2 NMftING TAREYTO"a NM/N FLTRfKG TAREYTON :JMfLITESIKG TAREYTO'v LITESl100/N"9 TRIJMPH 2 9 7 1 1 1 'VMl4ISG .2 34.9 53.6 11.1 .2 .5 TR IJ'IPH 13 5 5 2 1 1 4/RIhG .1 21.7 55.6 .4 .5 R SIFST6C0
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CIGARETTE BRAND SWITCHING STUDY -- JA,NUARY-OECEM9ER. 1979 LO3ILLARD CONDUCTED BY THE DATA GROUP INC. TRE.LE 1'. • 11A HAVE YOU REDEEME!) ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? - - • 11~ WHAT BRAND OR BRANDS DID YOU PURCHASF WITH COUPONS ? -- VAbTAG" -- T R I U M P H -- - - - T R U E V A N T A G F . - JLTRn LIS-ITS - TOTAL TOTAL KING K1NG 100 M 100 M TOTAL KING 'SIVG M 100 100 M TOTAL KING KINF,_ M- 100 TGTAL hIti, 100 TRUC 16 22 22 r+lN/KI.`1G .1 4_6 11.0 TRU7- A 1 1 F. 8 M/KING .1 4.3 11.1 1.7 10.1 TRUE 10 23 3 23 yV/100~+M .1 4.u. 17.4 TRUE 11 1 1 H/100MN .1 2.3 16.9 VANTAGE 51 1 1 20 20 '!4/{ING .4 .2 .5 4.R 7.6 VANTAGE 19 n . _ M/4ING .2 1.9 15.4 VANTAGE 26 1 1 2 1 1 8 1 8 !J""f100MM .2 4.3 7.7 .4 .d 1.5 1.9 .4 7.5 VICERDY 1 ~JM/IOOM"1 + VICEPJY 15 1 1 NM/x MILD/KG .1 .2 .4 VIRu1NIa SLM 1 yNH00MM * VIRGINIA SLM 1 '1/100MM . WINSTON 6 ytq/!•Dtt . WINSTON 23 NM/KING .2 9 l FST 6i 0 ._.;.,...... - -~:,..._ _ -- -
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- T--- -= -~ CIGARETTE BRAND SWITCHING STUDY -- JANUARY-D_ECEh:BER. 1979 LORILLARD CJ\IDUCTED BY THE DATA GROUP INC. 0. 11A HAVE YOU REDEEMED ANY COUPONS FOk A DISCOUNT ON CIGARETTES_ RECENTLY? 5. 11B LHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? TAbLE 13 VA"TAGE - - T R I U M P H - - - - - T R U E. - - - V A_ N T A G F - - ULTRA LIGHTS - TOTAL TOTAL KING KING 100 M 100 M TOTAL K I N G KIN; '1 100 1R0 9 TOTAL KING KINr., i 100 TOTAL KING 100 uINSTON 12 KI!!1100MM .i W1VSTJN I 11C0"M ~1YST0N 36 NMILIGHTSfKG . .3 .iINSTON 36 2 2 2 2 11?l/LIGHTf100 .3 .4 1.5 .5 1.9 TOTAL LO-FI 187 1 4 2 1 1 1.6 .2 .5 1.0 .8 1.q .5 TOTAL LO-FI 97 1 1 2 1 NON-!tEhTHOL .8 .2 .5 .4 TOTAL LD-FI 93 I I M74THJL ,a .5 .4 1.5 TJTt,L 306 7 2 2 3 7 3 1 3 LON TAR 2_5 1.5 2.5 1..5 4.6 1.7 1.1 1 .9 2.8 TOTAL VERY 297 2 2 7 3 1 2 1 43 25 '7 4 LDw' TAR 2.5 8.7 15.4 1.5 1.5 1.3 1.5 1.5 10.2 9.5 17.3 8.4 TOTAL ULTRA 188 13 7 6 71 25 9 ' 25 13 4 4 LDJ TAR 1.6 56.5 :3.9 66.7 14.9 12.5 11.4 18.9 20.0 1.0 1.5 TOTAL 1209S 40 3 2 1 1 1 .3 .6 1.0 1.3 .2 .9 13 1 1 .1 .2 Y 11 1 1 2 1 1 .2 .5 .5 1.9 .9
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DE_C__EMBER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP IVC. 0. 114 HAVE YOU REDEEMEO ANY_ COUPONS FOR A DISCOUNT DV CIGARETTE_S RECENTLY? 0. 119 WHAT PRAND OR BRANDS DID YOU PURCHASE V1TH COUPONS ? TAdLE 13 VANTAGE - - T R I U M P H - - e - - T R U E " - - - - V A N T A G E IK r - ULTRA LIGHTS - TOTAL TOTAL KING KItiG 100 M 100 M TOTAL KING KI lG_ M 100 100 N TOTAL KING " K M 100 TOTCL KI'JS 100 L~04OT KNOW 49 3 1 1 1 2 1 1 .4 .6 .5 1.3 1.5 .5 1.9 S NOT REDEEMED 11000 9 6 3 389 172 66 10Z 49 365 232 39 94 C~UpOV 91.6 39.1 46.2 33.3 A1.7 86.0 E33.5 78.0 75.4 86.7 88.2 75.0 97.a (• c PERCENT LESS THAN .05) Rl[)qLV(.O
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CIGAP.ETTE i3RAyD SJITCHING ST-UDY -- JANUARY-DECEMBER9 1979 L02ILLARO !'OA;F.I!CTEO BY THE DATA GNOUP INC. :. 12a IF YOU WENT TO BUY YOUR REGULAR CIGARETTES AND THE STORE JAS TEMPORARILY OUT OF IT. - - ~JHAT WOULD YOU BE LIKELY TO DO ? TAE~LE 14 uc" TA;,E - T R I U M P H - r - - - T R'J F - - - - V A+1 T A G E - - ULT9A LIGHTS - TOTAL TOTAL KING K I N G 100 M 100 M TOTAL KING KI!JG M 100 100 4 TOTAL KING KIIJG ti 100 TOTAL KINS 1G0 TOTAL 118F9 23 13 9 476 200 79 132 65 421 263 52 107 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ~+UY AuGT;tER 3317 10 8 2 135 62 23 32 19 133 92 24 17 URA';D 27.9 43.5 61.5 22.2 28.4 31.0 29.1 24.2 29.2 31.6 35.0 46.2 15.9 F..UY ANOTHER 2112 3 3 82 36 16 16 14 85 48 5 32. TYPE/SIZE OF SAME FRAND 17.8 13.0 33.3 17.^< 18.0 20.3 12.1 21.5 20.2 18.3 9.6 29.9 oUY REGULAR 6387 9 5 4 257 103 40 83 32 203 123 22 59 t RA~o U ELSEWHERE 53.8 39.1 38.5 44.4 5-4.0 51.5 50.6 62.4 49.2 48.2 46.8 42..'. 54.2 WAIT I1NT1L 17 1 1 aVATLABLE .1 .2 1.3 OUIT 12 1 1 .1 .2 .£+ DDNIT KNOW 25 .2
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--*W4~ I - -~--- - CISARETTF ERAND SWITCHING STUDY -- JANUAR,Y-DECEMEER. 1979 LORILLARD CGNDUCTED BY THE DATA GROUP INC. 12'3 WHAT BRAND NOULn YOU 3UY ? TA:.LL 15 V-'NTA3E -- T R I U M P H -- T R U E - - - V A N T A 6 E - - ULTRP LIGHTS - . . TOTAL TOTAL KIY KING 100 G M 100 M TOTAL KING KING M 100 100 M TOTAL KING SI61G M 100 TOTAL KIN:, 100 TOTAL 3317 10 8 2 135 62 23 32 19 133 92 24 17 140.0 100.0 100. 0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ALPI'JE 3 M/(ING .1 t?CTC LIGHTS 3 1 1 H=YTHaLfKING .1 .7 5.3 ARCTC LI(:HTS_ 6 1 1 Mt-'UTNOLl100 .2 .9 4.2 BELAIK 20 MlSIP:G .6 z=LsIR ML100I",M 9 dUSN E HEDGS 16 1 NM/KING .5 .7 1.6 "NSN R HEDGS 55 2 2 3 3 NN/100MM 1.7 1 .5 10.5 2.3 17.h uNSN E HF9GS 17 N`-1/100MMfP0K .5 dNSN L 4EDGS 48 2 1 1 . 1 1 Ml1!J0m M RYSN & HEDGS 1.4 1.5 4.3 5.3 .8 5.9 Mf100MM/20X .1 '?NSN & HE.DGS 27 i LITES/100fN`1 .8 .7 3.1 ~NStI & HE'JGS 26 1 1 LITES/100lM .:4 .7 4.3 O?:GqT6E0
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CIsA?ETTE BRAND SWITChING STUDY -- JANUARY-DECEMBER. 1979 LORILLASD COVDUCTED BY THE DATA GROUP 1NC. d. 12B LiHAT BRAND WOULD YOU BUY ? A4SU g HEOG`;_ '4fM-.FLTRfKG CAMEL NM/FILTEN CAMEL NmlFILTERLB% CA'9EL "jMfP10 FILTER CAMEL LIGhTG IJ3Y-.MENTHOL TAELE 15 VCN_TA;E - T- R T U M P H - - - - - T R U E - - - V A N T A G E - - ULTRA LIGNTS - TOTAL TOTAL KING_ 100 KIVG H 100 M TOTAL KING KING m 100 1S0 '~ TOTAL 4I^1~ KI+1G M 100 TOTAL KI?:G 10C 3 .1 74 2 . 2 2.2 1.5 2.2 7 .2 62 1 1 1.9 .7 1.6 36 2 1 1 1.1 1.5 1.1 5.? 8 .2 a .1 d 1 1 .2 .7 1.6 5 .2 5 1 1 .2 .9 5.9 2 1 .1 .7 5.3 4 .1 2 .1
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I CIGARETTE BRAND SWITCHING STUDY -- JANUARY-.DECEMBER. 1979 L9RILLARD COvDUCTED BY THE DATA GROUP INC. 0. 123 WHAT 9RAND WOULJ YOU 6UY ? TAhLE 15 VANTAGE - - T R I U M P H - - - - T R U E - - - - V A_ N T A G E - - ULTRA LIGHTS - TOTAL TOTAL K_ING 100 KINS pl, 100 M TOTAL KIUG KING M 100 100 M TOTAL KIA'6 KIyG M 100 T3TAL KIU~ 100 CHESTERFIELD 5 NM/N FLTd/70 .2 CHESTERFIELD 27 NM/+1 FLTS/KG .8 OE:-IDE 3 1 1 .kJM/<ING .1 10.0 12.5 DE"ADE 1 NM/100 . D0~AL 7 1 1 1 1 NM/K1rdG .2 .7 3.1 .8 1.1 001aL 7 1 1 M/<ING .2 .7 4.3 ODRAL II 5 1 1 1 KIVG/NM .2 10.0 12.5 .8 1a1 DDRAL II 3 KINK /M .1 F VE 27 N"'/100MM .b EVE LIGHTS 2 MENTnOL/i0G .1 KENT 6 1 1 YM /?OX .2 .7 1.6 KENT 30 4 4 2 2 NM/K1NG .9 3.0 6.5 1.5 2.2 K ENT 15 2 2 2 2 Ny/100MN .5 1.5 6.3 1.5 2.2 z?.GsTseo
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~~ ----- ------iL ---- ~~: ~_ CIG4R€TTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 L39ILLABB CWUCTED BY THE DATA GROUP IYC. ,. 125 WHAT BRAND WOULD YOU BUY ? KEVT yl100'1M GOLD% LI6dTS N`1/XIVG GOLGN LISHTS M/KING GO.D4 LICHTS I!N/1f0MM I GOLDN L_IGH_TS !a/1COMN KENT III NN/KING r(EVT I I I NK/1C0 TAP.LE 15 V~VTAGE -- T R I U M P H -- -- - T R U E KING - - 100 - V A N T A G E - ULTRA LIGiTS - KItvG TOTAL TOTAL KINS 100 KING M 100 M TOTAL KING A1 100 M TOTAL KING M 100 TOTqL K I N G 170 .. 1 30 3 2 1 2 2 .9 2.2 3.2 3.1 1.5 2.2 5 1 1 .2 .7 4.3 20 5 1 4 1 1 .6 3.7 1.6 12.5 .B 1.1 7 1 1 .2 5.3 13 1 1 2 1 1 1 1 .4 10.0 12.5 1.5 1.6 3.1 .E 1.1 1 . 11 .3 8,4 2 2 5 1 4 2.5 1.5 9.7 3.8 1.1 16.7 25 1 1 .8 .8 4 .2 1 . 36 2 1 1 2 2 1.1 1 .5 4 .3 5.3 1.5 E3.3 19 .6
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CIGARETTE BRAND &VITCtiING STUDY -.-JANUARY-DECEMBER. 1979 L04ILL.IRG COMZTED BY THE )ATA GROUP IVC. G. 12H WHAT BRAND WOULD YOU BUY ? _- T R I U M P H -- --- T R U E - KING 100 KIV, TOTAL TOTAL KING M 100 M TOTAL <ING M 100 KOOL 16 SPR LITE/100 .5 L 6 M fJ!!/50Y L S M NM/KIVu L t M N4 /1(iOMM .2 L 's M-NM/KG 2 FLAVOR LITES .1 L & M-NM/100 LON4 LITCS .2 LARS 9 1 ay/KING .3 .7 TAPLE 15 VANTAGE - - V A N T A G E - - ULTRA LIGHTS - 100 4I'J> N TOTAL KING M 100 TOTAL KINC. 10 0 2 1 1 10.5 .0 4.2
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-~-- -----' _--~-- CIGARETTF BRAVD SYITCdING STUDY -- JANUARY-DECEMBER. 1979 L03ilLARD COYDuCTED BY THE DATA GROUP INC. 0. 12Ei 1lHAT BRAND uOULD YOU BUY ? TAHLL 15 VANT4uE - - T R I U M P H - - - - - T R U E - - - - V A V T A G C - - UL TRF LIG-qTS - KIN 0 KING KING 100 S 0 1 _ TOTAL TOTAL KING M 100 M TOTAL KING M 100 M TOTAL KING M 1C0 TOTAL K I N G 100 MAaLS0R0 119 1 1 A 8 NNlLGX 3.6 .7 1.5 6.0 R.7 i?dRL3DR0 24E 4 4 13 13 'YMIKING 7.5 3.0 6.5 9.8 14:1 iiAi<LHORO 6 H/y0X .2 M4RL2ORO 17 Mf<ING .5 MARL 30R0 40 1 1 1 1 '1F1l100MM 1.2 .7 3.1 .8 5.9 MARLBORO 12 NM1100MM/BOX .4 "!4RLE.GR2 9Fs 4 3 1 3 3 N!1lLI~HTS/KG 3.0 3.0 4.8 3.1 2.3 3.3 MA3LB0R0 2 MILIGHTSlKG .1 Mt.;LBDRO 54 2 1 1 2 2 LITESli00lNM 1.6 1.5 1:6 3.1 1.5 2.2 MAX NMf120'!M MAX N/120yM MERIT 65 2 2 9 8 1 11 10 1 NM/KING 2.0 20.0 25.0 5.7 12.9 4.3 8.3 10.9 5.'.° MERIT 19 2 2 2 2 5 ? 3 MfKING .6 20.0 100.0 1.5 9.7 3.8 2.2 12.5 st'% FSI6c 0
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CISARETTE BRA_ND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARO CONf'UCTED BY THE DATA GROUP INC. T4iaLE 1 5 0. 12B WHAT BRAND WOULD YOU BUY ? - - T R I U M P H - - - - - T R U E - - - - V A Y T A G f -. vA^,TASL - ULTRA L1SHTS - 1 KI G 00 I r KING 00 U 1 _ N < l TOTAL TOTAL KING M 100 M TOTAL KIYG M 100 N TOTAL K I N G M 100 TDTAL KI'v; 100 ME<TT 26 6 2 4 3 3 N"'110DMM .8 4.4 3.2 12.5 2.3 17.6 MEiIT 7 Nf100MM .2 MORE 5 1 1 1 1 NM/120MM .2 .7 1.6 E 1.1 RD3E 1 1 M/120MM .2 .7 5.3 Nr J D84T 16 1 1 MIDOx .5 .7 4.3 114EjRDR1 33 1 1 1 1 MfKItiG 1.0 .7 5.3 .,9 4.2 NEHPORT 1 I"E100MM
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EI'3ARETTE BRAND SWITCHING ST-UDY -- JANUARY-DEC__EMBER9 1979 LORILLaRL' CONOJCTED BY THE DATA GROUP INC. U. 128 WHAT BRAND WOULD YOU BUY ? OLD GOLD N9lU FLTi+IKG OLD sOLD LI GHTSI{G/NM PALL MALL fJMl,CING PALL MALL NM1% FLTSIKG PALL MALL NM1100MM PALL MALL H/100MM T-A!?LE 15 VA"JTA3E - - T R I U M P H - - - - - •T R U E - - V A N T A G C - - ULTRA LIGHTS - TOTAL TOTAL KING 100 KINC M 100 M TOTAL KING KING M 100 SIN,C, l0U M TOTAL KING M 100 TOTAL KING 100 1 . 7 .2 82 17 1 1 .5 .7 3.1 3 .1 5 .2 13 2, 2 .4 1.5 3.2 6 4 3 1 2 3.0 4.ff 3.1 6 .2 3 3 1 2 .1 2.2 1..6 6.3 .1
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CIGARETTE BRAND SWITCHING STUDY --JAVUARY-RECEMBER• 1979 L9RILLARD CJyDUCTED 9Y THE DATA GROUP IVC. Q. 129 WHAT BRAND WOULD YOU BUY ? PHILP MORRIS Vh/Fj0 FLTR/C kALEIGH NM/FLTR/KI?JG RAL_1oH WM/FLTR/100 RALEI_GH NM/U FLTR/KG RALEIGH LITtS/NM/KG REAL NM/KING REAL M/SING - - T R I_ U M P H - - KING 100 TOTAL TOTAL KING f9 100 M 4 .1 12 .4 8 1 1 .2 10.0 12.5 3 1 . 13 .4 120 3.6 TA°LE 15 VA'JTAGE - - TOTAL - T KIVG R 1) E K1VG M - 100 - 100 M - V A TOTAL N T A KIVG G F - ULTRA LIGHTS - SIMt" M 100 TDTAL 4IF+G 100 2 2 1.5 2.2 1 1 .7 1.6 1 1 2 2 .7 1.6 1.5 2.2 I 1 .R 1.1 1 1 6 1 9) .7 5.3 4.5 1.1 20.q 2 1 1 1_5 4.3 5.3 7 6 1 5 1 4 5.2 26.1 3.1 3.6 1.1 16.7
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~--- . ---~" -~-- CIGARETTE BRAND SWITCHING S7UDY --. JANUARY-DECEMBER, 1979 LORILLARJ COY.~l!"TED BY THE DATA GROUP INC. TA~LE 1.`, 3. 12B WHAT BRAND 410ULD YOU BUY ? . 0 - T R I U M P H -- -- - T R U E _ - - V A N T A G E . VAIJTAGC . - ULTRA LIGHTS - KING 100 TOTAL TOTAL KING M 100 H TOTAL KING KIVG M 100 10 0 M K I N_ C TOTAL KING H 100 TOTAL KING 100 SALEM-Mf100 53 6 1 1 4 LONG LIGHTS 1.6 4.4 4.3 3.1 21.1 SARATOGA Nk/120!1M SARATOGA 3 '"/120MM .1 SILVA THINS 3 'J1 l100MM .1 SILV4 T-IINS f100NM d .2 TALL 2 'Jb<120MM .1 TdRFYTQ4 19 V+1/SI:1iG .5 TFiEYTON N."1100 MM .3 .B 5.° TAREYTON 3 NM/N FLTRlKG .1 TAREYTON 6 %MfLITESfKG .2 TAREYTON 6 LITESE100lNM .2 TAREYTON 1 LOW TAklMIKG TRIUMPH f 7 1 1 ?1Ml{ING .2 .7 1.6
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CIG4E.ETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 LORiLLAHU COy'lUCTED BY THE DATA GROUP INC. TAbLE 15 0. 125 WHAT fTRAND WOULD YOU BUY ? - T R I U M P H -- -- - T R U E . - V A_ N T A_ G E VAV_TASE - - JLT34 LIGJTS - 00 KI , r KING 100 KIVS 1 N , TOTAL TOTAL KING M 100 M TOTAL KING M 100 M TOTAL KING M 100 TOTAL KINr, 100 TRIUMPH 4 1 1 Mf<TNG .1 .7 3.3 TRUE 23 1 1 3 3 NM/KING .7 10.0 12.5 2.3 3.3 TRUE 10 M/KING .3 TRUE 1. 'JM/100MM .2 5.9 TNUE M/if0`1M .1 VANTAGE 49 5 5 NM/KING 1.5 3_7 P.1 VANTAGE 15 `!/<I°.G .5 VANTAGE 23 , 3 Nm/100MM .7 2.2 9.4 VICFROY 57 1 1 2 2 NM/<ING 1.7 .7 1.5 1.5 2.2 VICEP.)Y 11 NN./100MM .3 VICfRDY 1 1 NM/% MILO/KG .2 .7 3.1 VIRGIYIA SLM 29 1 1 1 NM/100Ma .y .7 1.6 5.9 VIRGINIA SLM 24 M/1QOMM .7 0'GS16"toQ
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l L___ . -__~__._~__-_;,~: CISAPETTE 6RAYD SWITCHING STUDY -- JANUA&Y-.DECEMBER• 1979 L04ILLARJ C01DUCT=D DY THE DATA SRCUP IVC. Ta;'LE 15 0. 12b WHAT BRAND WOULD YOU BUY ? T R I U M P H - - - - - T R U E - V A_ N T A G E. VAN~TAGE - - ULTRA LIGHTS - Kih_G 1n 0 KING 100 <I ;G TOTAL TOTAL KI40 M 100 M TOTAL K I N G M 100 N TOTAL KING 9 100 TOTn: KI+s 100 JIYSTON 58 1 1 1 1 UY~fr+0X 1.7 .7 1.6 .(1 1.1 WIVSTON 271 4 2 1 1 16 13 1 tJM/KIYG 8.2 3.0 3.2 4.3 5.3 12.0 14.1 12.5 WIVSTJY 59 2 1 1 NMf1Q0MM 1.8 1.5 1.6 3.1 WIySTO'J 6 t<.l100N.M .2 WIVST0II 75 ' 3 6 6 VMILIuHTS/KG 2.3 2.2 4.9 4.5 6.5 WINSTON 50 3 3 3 3 NMfLIGHTl100 1.5 2.2 9.4 2.3 17.6 TOTAL LO-FI 1674 29 14 6 3 6 66 45 14 7 50 .5 21.5 22.6 26.1 9.4 31.6 49_6 48.9 58.3 41.2 T3TAL LO-FI 1202 21 14 1 3 3 51 4 2 7 6 NJY-4EVT1'OL 36.2 15.6 22.5 4.3 9.4 15.8 38.3 45.7 12.5 35.3 TOTAL LO-FI 475 8 5 4 15 3 11 1 ME.'JTHOL 14.3 5.9 21.7 21.1 11.3 3.3 45.8 5.9 TOTAL 662 43 17 9 13 5 25 16 5 4 LDJ TAR 20.0 31.9 27.4 39.1 40.6 26.3 18.8 17.4 20.E1 23.5 TOTAL VERY 377 6 T 2 39 19 5 12 4 26 18 5 4 LOa TAF, 11.4 60.0 37.5 100.0 29.9 29.0 21.7 37.5 21.1 19.5 19.6 20.8 23.5 TOTAL ULT3A 125 4 4 13 4 3 4 2 !3 6 2 LOW TAR 3.8 40.0 50.0 9.6 6.5 13.0 12.5 10.5 6.0 6.5 11.u 2 1 1 1 1 1.5 1.6 5.3 .8 1 .1
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER9 1979 LORILL.1Rf1 CO%pUCTED BY THE DATA GROUP IVC. 0. 12b WHAT dRANJ WOULD YOU 3UY ? TAbLE 15 w VANTAGE - T R I U M P H - - - - T R U E - - - - V A_ N T A G E: - - ULTFE. LIGHTS - TOTAL TOTAL KIPIG 100 K ItiG !d 100 M TOTAL KING KING N 100 100 M TOTAL KING KINS M 100 TOTAL KI"iS 10 0 TOTAL 229 1 1 ST.RAIGHTS 6.:` .7 1.6 OTHER 14 2 2 .4 1.5 2.2 UOV1T KfvOW 224 1 1 10 7 1 2 g 6 1 1 5.8 10.9 12.5 7.4 11.3 3.1 10.5 6.0 6.5 4.2 5.9 '(* = PERCENT LESS THAN .05)
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~. CISARETTE ORAYD SWITCHING STUDY -- JANUARY-DE;.EMDER. 1979 LORILLARD COtv['UCTED BY THE DATA GROUP INC. TAfLE 16 i. 13 IF YOU WERE FORCED TO CHANGE YOUR CIGARETTE RIGHT NDV9 WHICH DUE_ OF THE rD_LO'rING WOULD BE MORE I'9POdTANT TO YDU: S`dP;TA5E - T R I U PI P H - - G ~ - - - T R U E N - - V A N T A G F - - ULTRA LIGHTS - KIN 1 0 KI G 100 KIq;, TOTAL TOTAL KING M 100 TOTALI KING M 100 N TOTAL KING A 100 TOTAL KINr, 100 TOTAL 11869 23 13 9 ~ 4761 200 79 132 65 421 263 `.? 107 100.0 100.0 100.0 100.0 100.0 100.0 i00_0 100.0 100.0 100.0 100.0 100.0 100.0 TASTE 5743 6 4 2 65 23 13 19 10 105 69 14 23 49.4 26.1 30.8 22.2 13.7 11.5 16.5 14.4 15.4 24.9 26.2 26.9 21.5 LOW TAR I °844 17 9 7 402 174 64 110 54 299 183 35 81 VICOTINE 49.2 73.9 69.2 77.5 84.5 i87.0 91.0 83..3 83.1 71.0 69.6 67.3 75.7 E'.Ola ARE 68 1 1 1 4 3 1 I!IP(IETA^:T .6 , . .5 .8 i.5 1.0 1.1 .9 :1EI THER! 29 1 1 2 1 1 I"D ;UI-T- .2 .2 .5 .5 .4 1.r, DON'T K'y0j 185 6 1 2 3 I 0 6 2 2 1.6 1.3 .5 2.5 2.3 2.4 2.3 3.P. 1.9 £FGqTS C0
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CI:.AR:TTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER9 1979 LORILLAHD CiiVauCTED BY THE DATA GROUP INC, TABLE 17 1. 14 WriAT IS THE TAR LEVEL OF THE BRAND OF CIGARETTES YOU '-MOKE MOST OFTEN ? U-/AT IS THE tJICUTIVF LEVEL OF THE 3RAND YCU SMOKE MOST OFTEN ? VIPJTAGE - - T R I U M P H - - T R U E: - - - - V A N T A G E - - ULTkA LI GHTS _ _ 0 KIS !EIf , G _ r(ING 0 1 JG 100 . T6TAL TOTAL KIVG M 100 M f TOTAL KING M 100 9 TOTAL KING M 100 TOTAL KIN; 100 TOTAL 11F69 23 13 9 47G 200 79 132 65 421 263 F:' 107 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.E CL4INED TO 2712 22 13 8 274 136 55 52 30 213 135 29 48 KNOW TAR LEVEL 22.8 95.7 100.0 88.9 57.6 68.0 69.6 39.4 45.2 50.6 51.3 55.H 44.9 DONOT KNOU 5158 1 1 203 64 24 80 35 208 127 23 5n TAR LEVEL 77.2 4.3 11.1 42.6 32.0 30.4 60.6 53.8 49.4 48.3 44.2 55.1 CL4IME] TO 1737 20 10 9 184 101 43 29 10 173 112 24 37 eCNOL' YICO- TINE LEVEL 14.6 87.0 76.9 100.0 3B.7 50.5 54.4 22.0 15.4 41.1 42.6 46.2 34.b DoVOT KVOJ 10132 3 3 293 99 37 103 55 248 151 27 70 NTCOTINE LEV--L 85.4 13.0 23.1 61.6 49.5 46.8 78.0 84.6 58.9 57.4 51.`.' 65.4 t?{o()--l !'.6l.to
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E, t t'-r -.-'~ -r.,- CIGAhETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBER. 1979 LOjiLLARn r.JyDU:TED BY THE DATA GROUP IVC. G. 15 DO YOU FEEL THAT THE TAR AND NICOTINE LEVELS OF YOUR REGULAR BRAND ARE: TAGLF 1P. VA"JTAGE - - T R I U M R H ~ - - - T R U E - - - - V A N T A G F - ULTRA LIGiTS - " KING 100 KIVG 100 <I JG TOTAL TOTAL KING M 100 M TOTAL KING M 100 M TOTAL KING M 100 TOT4L KING 100 TOTAL 11869 23 13 9 476 20J 79 132 65 421 263 52 107 100.0 100.0 100.0 100.0 10D.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 HI G-IER 2864 1 1 2 3 5 4 1 THAN 40ST 24.1 4.3 11-1 .8 1.0 2.3 1.2 1.5 .9 LOI.FR 33A7 22 13 8 410 180 71 109 50 284 176 ,3R 70 THAN MOST 26.5 95.7 100.0 88.9 86.1 90.0 89.9 82.6 76.9 67.5 66.9 73.1 65.4 :s6UT 5329 56 17 6 18 15 124 76 12 36 AVERAGE 44.9 11.8 8.5 7.6 13.5 23.1 29.5 28.9 23.1 33.6 OONOT KNON 289 6 1 2 3 8 6 1 1 2.4 1.3 .5 2.5 2.3 1.9 2.3 1.ci .9
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CISAR_TTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LORILLARD - - CONDUCTED BY THE DATA GROUP INC. 0. 15A HAVE YOU PURCHASED ANY OF THE NEW+ EXTRA LONG 120MM CIGARETTES IN THF PAST TWO D4 THREE M04THS ? 7. 15C NHAT BRANJ UR BRAVDS iAVE YOU PURCHASED ? TOTAL PURCHASED 120M?" (NET) A4ER. LIGHTS_ NM/120P9M LONG JOHNS NMl12DMM MAX NHl120MM MAX Ml120MM TANLE 19 VAtJTAFE -- T R I U M P H - T R U E - - - - V A_N_ T- A G E - ULTRA LIGHTS ' TOTAL TOTAL KING KING 100 M 100 H TOTAL KING KING M 100 130 M TOTAL KING JG KI M 100 TOTAL KI'J:; 100 11712 23 13 9 476 200 79 132 65 421 263 52' 107 100.0 100.0 1C0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 273 10 3 1 1 6 4 3 1 2.3 2.1 1.5 1.3 .8 9.2 1.0 1.1 .5 2 . 1 . 17 .1 7 1 1 .1 .2 1.5 76 2 1 1 3 2 1 .6 .4 .5 .8 .7 .8 .y 72 4 1 3 .6 .8 1.3 4.6 27 1 1 1 1 .2 .2 1.5 .2 .4 15 .1 7 .1 2 . 15 1 1 .1 .2 .5
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CIGAP.ETTE 9RAN9 SaITCHING STUJY -- JANUARY-DECEMDER. 1979 LDRILLARr) CON:%l!'.TED BY THE DATA GROUP INC. TAr.LE 17 ]. 15A HAVE YOU PURCHASED ANY OF THE NEIJ. EXTRA LONG 120MM CIGARETTES IN_ THE PAST TL_If) OR THREE MONTHS ? d. 153 WHAT RRAND OR BRANDS HAVE YJU PURCHASED ? VA`!TAGE - T R i_ U M P H - - - - - T- R U E - - V A N T A G E - - ULTRA LI SiTS - TOTAL TOTAL KING KING 100 M 100 M TOTAL KING KING M 100 100 M TOTAL KING KING M 100 TOTt~L KING 100 VIFGIYIA SLM 15 1 1 Nif 120MM .1 .2 1.5 DONIT KNOW 43 1 1 .4 .2 .5 120`"M NOT 11439 23 13 9 466 197 79 131 59 417 260 `2 106 f?URCHASE3 97.7 100.0 100.0 100.0 97.9 9N..5 100.0 99.2 90. 8 99.0 'T8.9 100.0 99.1 (* = PERCENT LESS THAN .05) Lf*f;e11E~'ic0
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CIGARETTE BRAND SJITCHING STUDY -- JANUARY-DECEMBER. 1979 L02ILLAR9 CDV9U--TED BY THE )ATA GROUP IVC. a. 16A MAY I HAVE TOTAL Iia-20 21-24 25-29 30-34 35-39 40-44 45-49 Sf;GeA6C0 lA TAPLE 20 YOUR AGE. PLEASE ? - T R T U M P H T R U F.I - V A N T A G F VA'yTAGE - - ULTRA LIG~TS TOTAL TOTAL KING KING 100 M 100 M KIU~ ' 100 TpTAL' KING M ~ I00 M TOTAL KING KIf,:, M 100 TOTAL KTNG 100 12007 23 13 9 476 200 79 ~ 132 65 421 263 52 107 1G0.0 100.0 100.0 100.0 100.D 100..0 100.0 ~D0.0 100.0 100.0 100.0 100.0 100.0 935 2 1 1 6i 4 2 17 6 4 7 7.8 8.7 7.7 11.1 1.1 2.0 4.0 2.3 a..7 6.5 1387 2 1 1 i 2 31 14 3 i i 4 2 30 15 11 3 11.6 8.7 7.7 11•1 4.8- 7.0 3.8 I 3.0 3.1 7.1 5.7 21.2 2.8 1597 4~_ 3 1 43~~ 17 16 ~ 4 7 ~ 61 45 6 i0 13.3 17.4 ?3.1 11.1 9.0; 8.5 20.3 i 3.0 10..8 ' 14.5 17.1 11.5 9.3 1539 4 3 1 60 I 29 9 i 14 9 ~ 71 42 11 18 12.8 17.Q_ 1-3.1 11.1 12.6 14.5 10.1 '10.6 13.A 16.9 16.0 21.;t 16:9 - --- 1337 2 , 2 61i 20 10 i 17 13 52 3B 2 12 11.1 8.7 )15.4 12.8! 10.0 12.7 12.9 20.0 12.4 14.4 3•5 11_2 1172 3 2 1 i 63' 33 6 1 6 8, 4 0 2 8 3 ff 9.8 13.0 15.4 11.1 13.2, 16.5 7.6 12.1 12.3 ! 9.5 10.6 5.9 7.5 1068 1 1 49 16 9 18 5 I 48 23 6 1 9 8.9 4•3 ' 11 .1 10.3 8.0 1i.4 13.6 7.7 11.4 A.7 11.5 17_R. 949 1 1 47 16 11 16 5 ~ 37 23 ' 11 7.9 4.3 11.1 9.9 8.0 13.9 12.1 7.7 ~ 8.8 8.7 5.A 10.3 1325 3 1 2 75 34 10 j 19 13 I 41 24 4 13 11.0 13.0 7.7 22.2 15.3 j 17.0 12.7 !14.4 20.0 I 9.7 9.1 7.7 12•1 602 41 1 15 6 ~; 38 3 i 22 15 ? 5 5.0 B.6 1 7.5 7.6 13.6 4•6 j 5.2 5.7 3.2 4.7 96 7 ~ 3 1 4 4 3 1 .A 1.5 ~ 1.5 1.3 ; 3.0 1.0 1.1 .'~ ~ 1
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I CIGARETTE BRAND SWITCHING STUDY --. JANUARY-DECEMBER. 1979 LORILLAk~ ,-Oy2UCTED BY THE DATA GROUP INC TA[ LE 21 . i Q . P WHAT LiAS THE LAST GRADE OF SCHOOL YOU COMPLETE D ? -- T R I U M P II -- - - T R U E - V A_ N T A G C VAyTAGE - -. ULTRA LISHTS - ~G 100 I KIPdG 100 ~ I ^! G K A TOTAL TOTAL KIyG M 100 N TOTAL KING 14 ~100 M TOTAL KIYG M 100 TOTAL KICJG 1UC TOTAL 12007 23 13 9 200 476 79 132 65 421 263 52 107 100.0 100.0 100.0 100.0 1 100.0 100.0 100.0 00.0 100.0 100.0 100.0 100.G 100.0 G3ADE SCh00L 607 13 B 1 3 1 19 11 2 6 5.1 2.7 4.0 1.3 2.3 1.5 4.5 4.2 3.5 5.6 SOME HIGH 2046 4 2 2 44 17 4 17 6 59 38 6 15 SCHOOL 17.0 17.4 15.4 22.2 9.2 8.5 5.1 12.9 9.2 14.0 14.4 11.5 14.0 C04PLETED 4913 6 3 3 188 75 27 60 27 149 92 17 40 HIGH SCHOOL 40.9 26.1 23.1 33.3 39.5 '`37.5 34.2 '45.5 41.5 35.4 35.0 32.7 37.4 SECRE.TARIAL 245 1 1 14 ~, 7 3 2 3 1 0 5 2 4 /TRdGE/ 2.0 4.3 11.1 2.9 ~ 3.5 3.8 1.5 4.6 2.4 1.9 3.8 3.7 EUSIVESS ! S04_ COLLEGE 2259 4 3 1 93 ' 35 17 20 10 1 90 54 10 2E, 18.8 17.4 23.1 11.1 17.4 I17.5 21.5 15.2 15.4 21.4 20.5 19.2 24.3 COLLEGE 127b 7 5 2 R4 33 19 ~ 19 13 II 65 40 10 15 GRA)',JATE 10.6 30.4 3R.5 22.2 17.6 ~16..5 22.9 ~4.4 20.0 j15.4 15.2 19.2 14.0 POST 520 4$ y 22 1 0 ~ 1 1 5 ~ 2 4 1 9 3 2 GRA7UATE 4.3 10.1 71.0 12.7 19.3 7:7 5.7 7.2 5.8 1.9 REFUSED 140 3 2 I 1 I 5 4 1 1.2 .6 1.0 '4 ;i ; 1.2 1..5 1.?
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I CISAR_TTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs LORILLANC COYRUCTED BY THE DATA GROUP INC: 1979 7. 0 MARITAL STATUS - - T R I U M P H - -. N - KI G 100 TOTAL TOTAL KI4u M 100 H TOTAL T3TAL 12007 23 13 9 476 100.0 100.0 100.0 100.0 100.0 MARRIED 7673 16 10 6 339 65.6 69.6 76.9 66.7 71.2 SIIIGLE 2166 4 2 2 52 1P.0 17.4 15.4 22.2 10.9 WI)O6ED 474 --"31 3.9 6.5 i?IYGPCED/ 1337 2 1 1 48 SEuA&ATEG 11.1 A.7 7.7 11.1 10.1 itE ^U$ED 157 5 1.3 1.1 Q!,GST6C0 132 100.0 13 5{ 11 6.5 6.3 ~ B.3 12 7 15 6.0 !4_9 11.4 II 2 t 4 ', 1. 0 3. 0 TAhLE 22 VA'u_T-ASE V A N T A G E - - ULTRA L11NTS 100 M TOTAL KING KIP:, M 100 TOTAL KING 100 ~ 65; 421 263 52 107 100.0~!100.0 100.0 100.0 100.0 42f 300 193 34 73 64.61iii 71.3 73.4 65.4 68.2 6 ~ 48 28 A 11 9. 2 f 11.4 10.6 15.4 1D.3 3' 17 10 3 5 4.6 , 4.0 3.B 5.8 4.7 14 ' 51 28 5 18 21.5 12.1 10.6 9.6 16-8 5 3 2 1.2 1. 1 3. f1
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CIGARETTE BRAND S9ITCHING STUDY -- JANUARY-DECEM@ERs 1979 LJ3ILLARD GO'J'IU~. TEEl DY THE DAT,t GROUP INC. TAIsLt 23 ,1. 20 IS YOUR TOTAL YEARLY FAMILY INCOME OVER OR UNDER 815.000 ? VA'J_TAGE -- T R I U M P H - ~- - T R U f" - - V A N T A G k - - JLT3A LIG~TS - KING 100 30 W KTVG 1 KI G TOTAL TOTAL KING M 100 M TDTAL! KT"J6 M i 100 M TOTAL KING M 100 TOT~L KING 100 -, i TOTAL 12007 23 13 9 476! 200 79I 132 65` 421 263 52 107 100.0 100.0 100.0 100.0 1C0.0 lOG.O 100.01100.0 100.01100.0 100.0 100.0 100.0 UN3ER 944 1 1 201 7 i 3~ 8 a 23 9 7 7 $79500 7.9 4.3 11.1 4.2', 3.5 3.8I 6.1 I 4.6 5.5 3:4 13.5 6.11 $7r500- 1018 25I 10 7 , 5 4 30 16 4 10 19s999 8.5 5.3, 5.0 8.9 , 3.~1 ' 6.2 7.1 6.1 7.7 9.3 £lOs000- 2180 2 2 71 31 10 ` 19 11 74 47 11 16 114,999 19.2 8,7__----= 22.2 14.9 15.5 12.7 I13.6 15.9 17.6 17.9 21.2 15.0 415.000-. _ 2481 5 2 3 85 29 'h 17 , 26 13 78 33 9 1F, g19.999 20..7 21.7 15.4 33.3 17.91 14.5 21.5 !;19.7 20.0 ,18.5 20.2 17.? 15.0 R20.000- 1787 4 4 80 43 10 ! 20 7 I 64 44 5 15 i24,099 14.9 17.4 30.? 16.8, 21.5 12.7 '35.2 10.f~i15_2 16.7 9.6 14.0 225.000- 1525 , 6 5 1 75 27 14 , 23 10 I, 71 42 7 22 134,993 12.7 26.1 38.5 11.1 15.8 13.5 17.7 17.4 15 .4 16.3 16.0 13e` 20.6 335.000 1217 4 2 2 78 I 36 12 I 16 1 4 ~~ 51 2 9 4 19 OR OVER 10.1 17.4 15.4 22.2 16.4 118.0 15.2 12.1 21+5 32.1 11.0 7.7 17.8 D3VsT KNOW 212 7 3 1 2 1 8 5 3 1.8 1.5 1.5 1.3 1.5 1.5 , 1.9 1.9 5.8 J REFUSED 643 36 14 6 14 2 22 18 2 2 5.4 7.6 7.9 7.6 10.6 3.1 ' 5.2 6.8 3.8 1.4 V7FqT6E0
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CIGARETTE LJRIL:AED BRAND SWITCHING STUDY -- JANUARY-DECEMBER9 1979 COUDuCTED BY THE DATA GROUP INC. TARLE 24 J. 21 ARE YOU BLACK. WHITE9 ORIE.NTAL. SPANISH SPEAKING, OR FROM SO ME OTH ER BAC KGROUND ? - - T R I U M P H - T R U F - - - - V A N T A G E - VAf:TAGE - ULTRA LIGHTS - KI 0 KIP G 1 KING 100 NG 0 i TOTAL TOTAL KING M 100 N TOTAL KING M 100 N TOTAL KING '" 100 TOTAL KING 100 TOTAL 12007 23 13 9 476 200 79 132 65 421 263 52 107 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 WHITE 10432 21 13 8 4441 184 701 127 62 396 245 45 106 86.9 91.3 100.0 88.9 93.3 92.0 90.6~ 96.2 95.4 94.1 93.2 86.` 99.1 3LACK 921 131 7 31 2 1, 14 7 5 1 7.7 ' 2:7 I 3.5 3.81 1.5 1.5 S 3.3 2.7 9.6 .9 ORIENTAL 41 ~3 2 1 , F 0 1 1 3 SPANISH 190 . t . 3 . SPEAKING 1.6 .6 ~ 1.5 i l OTHER 147 1 1 5 1 4 1 1.2 4.3 11.1 1.1 ~ 5.1 I 1.5 .7 . 1.9 REFUSED 275 ^ B ' 4 1 I 3 1 9 8 1 2.3 1.7: 2.0 1.3 ~ 2.3 1.5 2.1 3.0 1 .9 zpGstseo
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CIuARETTE BRAVD SWITCHING STUDY -- JANUARY-DECEMBERs 1979 L04ILLARU CO"i,iUCTED BY THE DATA GROUP INC. CENSUS REGIONS 'TA(:LE r5 Vt!JTtGE - - T R 1 U M P H -. NG 100 K - - - T R U E KING - - - I DO - V A N T A G E KING - - U_LTEtA LIS-tTS - TOTAL TOTAL KING I M 100 hS TOTAL KI"IG M 100 _ !t TOTAL KING _ M 100 TOTAL KIkG 100 TOTAL 12007 23 13 9 259 1043 47 63 41 421 263 52 107 100.0 100.0 100.0 100.0 100.0 100.0 100.3 100.0 100.0 100.0 100.0 100.0 100.0 NFy ENGLAND 786 1 1 27 11 8 3 5 22 16 6 6.5 4.3 11.1 10.4 10.2 17.0 4.6 12.2 5.2 6.1 5.6 HI:)]LE 1927 4 1 3 64 31 6 21 6 42 29 5 8 ATLANTIC 16.0 17.4 7.7 33.3 24.7 28.7 12.9 33.3 14.6 10.0 11.0 9.6 7.5 EAST NORTH 2548 5 1 4 48 22 9 7 11 63 i3 14 16 CE YThAL 21.2 21.7 7.7 44.4 18.5 20.4 17.0 11.1 26.8 15.0 12.5 25.'? 15.0 dr-'ST tiORTH 9L6 3 3 15 6 6 1 2 36 21 5 10 C_yTRAL 8.0 13.0 23.1 5.6 5.6 12.8 1.6 4.9 8.6 8.0 9.6 9.3 sOUTH 1994 6 6 32 11 9 7 5 90 66 9 15 ATLA'JTIC 16.6 26.1 46.2 12.4 10.2 19.1 11.1 12.2 21.4 25.1 17.3 14.0 EAST SOUTH 770 14 4 3 5 2 54 33 6 15 CEN T4AL 6.4 5.4 3.7 6.4 7.9 4.9 12.8 12.5 11.5 14.0 WEST SOUTH 1071 1 1 16 5 6 5 59 33 R 18 CENTF.AL 9.9 4.3 11.1 6.2 4.6 9.5 12.2 14.0 12.5 15.4 16.P MOUYTAIN 523 12 4 2 5 2 1 8 1 0 2 6 4.4 4.6 3.7 4.3 7.9 4.9 4.3 3.8 3.9 5.5 PACIFIC 1422 2 2 31 13 7 9 3 39 23 3 13 11.E' 8.7 15.4 12.0 12.0 14.9 14.3 7.3 9.3 8.7 5.8 12.1 NORTHEAST 1713 5 1 4 91 43 13 24 11 64. 44 5 14 22.6 21.7 7.7 44.4 35.1 39.8 27.7 38.1 26.8 15.2 16.7 9.6 13.1 NDRTH i514 8 4 4 63 29 14 8 13 98 54 1n 25 C_uT3AL 29.3 34.8 30.8 44.4 24.3 25.9 29.8 12.7 31.7 23.3 20.5 36.5 23.4 SOUTH 7,835 7 6 1 61 2n 12 17 12 203 131 23 49 51.9 30.4 46.2 11.1 23.6 18.5 25.5 27.0 29.3 48.2 49.8 44.2 45:t1 Cbf STGCO
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CISAfiETTE 9RAyD SWITCHING STUDY -- JANUARY-.DECEMBER• 1979 LORILLARD CO!vOUfTED BY THE DATA GROUP INC. CENSUS REGIONS WEST VbFStGeo - - T R I U N-, P H T R U F. <ING 100 KIMG TOTAL TOTAL KING M 100 M TOTAL KINS "1 100 - - U A N T A G E TA2LL 25 VG.C:_TA3E - U_TRA LI3HTS - 100 <Irdr., M TOTAL KING M 100 TOTAL KINS 100 1945 2 2 44 17 B 14 5 57 33 5 1Q 16.2 8.7 15.4 17.0 15.7 17.0 22.2 12.2 13.5 12.5 9.b 17.8
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030915945 £'8£ 47'0b S'6L b•6£ L•T£ b•SZ £'iZ i•bZ i•5Z Z'TT L•L L'8 0•Z£ Ib TZ b0T 99T 1: T 91 0T 5Z ~y9 T i '~ 8b9£ lyLflil 3lti I'T 6•i 9'i ti'9 6•I £•Z T•TT £•b ti•i 666'6t, ~ Z £ 8 T € Z 9 T 1 991 -000'0S L•b L•L ZiLi L•6 6•b 6'Si b•9 S•9 i`8 b'ST L•8 £'G 6bo'EtiZ S ti Z£ ib Z 0 1 £ L TZ Z Z ZZii -003'c0T T•ZI S•TT 9•0T Z`TT i'LT 8•b E•b i•TT £•6 T•Ti L•L L'8 T•0i 66hIf.6b £T 9 AZ Lb 1 £ Z Zi ~r7. T i Z ZIZI -000'OSZ £`6 9'6 9•0I Z•0T 8•6 6•L b'9 4•L 6•9 €'££ T'U b•0£ L'0i 666'666 01 S 6Z £6 b S L 6 ttT € £ L 88Z[ -000'005 e•9T 5•6 S"ci T'£i Z'Zd 8'Zi 5`8I 0•Li Z•ZZ 8iC£ i•9Z b'ZT 666666G6i si ~ £€ 55 S ~i 9 02 bti Z b 5 Ht3bI =':OI-1IIk I 8•9I £•LT 6'Zi €•bT 8'5Z Z•Zd L•bb h•Z£ £'T£ T b•9 1 0•£T 0'bZ a3A3 Cti7 dI b i+£ 09 TT hi TZ 5F 18 T 4 zflfl~ "iOllllk Z 0'00i 0•0CT 0•00T 0•00T 0'COT 0'00T 0'00T 0•00T 0•00T 0•00i 0•00T 0•o0i 0•00T LOT Z5 £5? TZb Tb €9 1b 801 65Z 6 £i €Z L00ZT 1b101 OOI Sr7lk 3UtE1 00i W 9RIA lVlOt H 001 w S NIN 1l101 W 00 1 N 9M1IH 7dl0i 17101 1~ ij I y 00T 9NIA 001 9NIN - s1HSIl tl~tlr = - J 9 V I N A - _ = - 3(1 b 1 - - - - - H d kt n I ii 1 - - 39Vltil'JI . Aa0031VJ NOIlVIrTdOd VSWS ~ 9Z 3l~, dl I I '3NI dflob9 Vltla 3H1 AB 331Jn,;kCJ 08V13I~01 6L6i 'b30:73330=,1tldfiRYl' -- AOf11S 9NIHJlIMS ONO'N8 31i3rIV0I3
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= =T CIGARETTE BRAND SWITCHING STUDY -- JApJUARY-DECEMBER. 1979 L34ILLARD C3VJUCTE[1 BY THE DATA GROUP INC. 11 _ _ -ION .- TA'vLL 27 ?JIFLSEN COUNTIES VANTAGE. - - T R I_ U M P H - - - - - T R U E_ ' - - - V A N T A G E e - - ULT?A LIGHTS - TOTAL TOTAL KING KING 100 H 100 M TOTAL KIVG KI JG H 100 100 H TOTAL KI\G .!r <i M 100 TOTAL KIP:G 100 TOT4L 12007 23 13 9 259 108 47 63 41 421 263 52 107 100.0 100.0 100.0 100.0 100..0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ,II ELSEN-A 4479 9 5 4 132 54 30 30 17 117 66 15 36 COt1yT1ES 37.3 39.1 39.5 44.4 51.0 50.0 63.9 47.6 41.5 27.B 25.1 2R.8 33.6 NiELSEN-B 3433 12 8 4 60 28 6 17 9 124 81 14 29 C0U"+TIES 2e.6 52.2 61.5 44.4 23.2 25.9 12.9 27.0 22.0 29.5 30.8 26.9 27.1 %i IELSEU-C 2389 44 17 9 11 R 105 69 15 20 COUNTIES 19.9 17.0 15.7 17.0 17.5 19.5 24.9 26.2 28.8 1I'.7 NIFLSEN-D 1706 2 1 1 24 9 4 5 6 76 46 8 22 C:OUNTIES 14.2 8.7 7.7 11.1 9.3 8.3 8.5 7.9 14.6 1P..1 17.5 15.4 20.6 9bE;STGCO
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CIGAP.ETTE @RAVD SWITCdING STUDY -- JANUARY-DECEMDER. 1979 LOFILLAd(i C(1NGUCTED DY THE DATA GROUP IYE. TA(iLE t''. G. 15C RECENT ARTICLES Iv MAGAZINES AND NEWSPAPERS HAVE DISCUSSED VARIOUS EONPOUENTS OF EIGARETTE SMOKE. C4 YOU RfCALL WHAT COMPORENTS ARE CONTAINED IN CIGARETTE SMOi4E ? Vtir;TAGE -- T R I U M P H - - - - T R U E ' - - - - V A N T A G E ' - - ULTRA LIGHTS - TOTAL TOTAL KING KING 100 M 10D 1 TOTAL KING KI Vu M 100 130 M TOTAL KING G KI% M 100 TOTRL KT%1 100 TOTAL 12007 23 13 9 476 200 79 132 65 421 263 52 107 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CA3lON 708 4 1 3 35 14 7 9 5 33 23 4 7 MOA3xIDE 5.9 17.4 7.7 33.3 7.4 7.0 8.3 5.R 7.7 7.8 8.7 7.7 6.9 GAS 186 1 1 19 10 3 4 2 8 H 1.5 4.3 11.1 4.0 5.9 3.9 3.0 3.1 1.9 3.0 NICOTINE i,60 7 4 3 8 7 37 17 15 17 63 40 n 14 16.3 30.4 30.8 33.3 1E?.3 18.5 21.5 11.4 26.2 15.0 15.? 17_3 13.1 TA2 1"11 9 5 3 9E 37 17 15 17 63 40 H 16 15.9 34.9 ?9.5 33.3 19.1 19.5 21.5 11.4 26.2 15.0 15.2 15.4 15.0 QTyER 590 1 1 29 11 5 9 4 16 10 5 1 4.9 4.3 7.7 6.1 5.5 6.3 6_0 6.2 3.9 3.8 9.E .9 DDV'T 4y06; 9391 13 R 4 358 152 57 107 42 335 207 3 0 88 78.2 56.5 61.5 44.4 75.2 76.0 73.2 81.1 64.6 79.6 78.7 75.0 92.2 4bC)SIVcO
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sr CISARETTE BRAND S4ITCHING STU9Y -- JANUARY-DECEMBER. 1979 I AkB L03 LL t8NDLCTED BY THE DATA GROUP INC. TA3LF 29 GUESTIO'V 150. WHAT LOW TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? - - T R I U M P H - - - - - T R U E V A N T A G E VA'dT-AGr - - ULTPA LIGHTS - TOTAL TOT AL KIYG KIMG 100 H 100 M TOTAL KING KING M 100 100 M TOTAL KING RING M 100 TOTAL KIFIG 100 TOTAL 12007 23 13 9 476 200 79 132 65 421 263 52 107 100.0 100 .0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 tlENSON b 258 1 1 3 1 1 1 10 4 2 4 dOGE:: LI,.HTS 2.1 4 .3 7.7 .6 .5 1.3 1.5 2.4 1.5 3.8 3.7 CAMEL LIGHTS 483 15 8 2 3 3 25 16 1 7 4.0 3.2 4.0 ?.5 2.3 4.6 5.9 6.1 1.9 6.5 CA3LTON :268 15 10 5 167 79 32 36 22 99 64 15 21 1 9 .9 65 .2 76.9 55.6 55.5 39.5 40.5 27.3 33.8 23.5 24.3 28.8 19.6 DECADE 205 1 1 13 7 4 1 1 11 6 1 4 1.7 4 .3 7.7 2.7 3.5 5.1 .8 1.5 2.6 2.3 1.9 3.7 DORAL 919 4 2 2 43 17 8 3 8 42 29 3 10 7.7 17 .4 15.4 22.2 9.0 8.5 10.1 6.8 12.3 10.0 1i.0 5.I'. 9.3 FACT 50 3 1 1 1 1 1 .4 .6 .5 1.3 .9 .2 .4 GOL^Ey 48 1 1 4 2 2 ? 1 LIGHTS .4 4 .3 7.7 .tl 1.0 2.5 .5 1.9 . 9 ICEBERG 52 1 1 1 1 .4 4 ..3 7.7 .2 1.3 KEYT 863 1 1 31 9 4 15 5 26 18 2 6 7.2 4 .3 11.1 6.5 4.5 5.1 11.4 7.7 6.2 6.0 3.8 5.6 KCNT lII 323 2 2 26 9 4 11 2 11 9 2 1 2.7 8 .7 15.4 5.5 4.5 5.1 9.3 3.1 2.6 3.0 3.A .9 KFNT GOL_UEN 656 2 1 1 37 19 2 14 2 30 17 4 10 LIGHTS 5.5 8 .7 7.7 11.1 7.8 9.5 2.5 10.6 3 .1 7.1 6.5 7.7 9.3 KOOL MILGS f 250 6 1 3 1 1 7 3 3 1 2.1 1.3 .5 3.8 .8 1.5 1.7 1.1 5.A .9 ef"ESI6c0
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L: CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMRER• 1979 L3rTILLARp COtiJUCTED BY THE DATA GROUP INC. TA9LE 29 3UFSTION 15D. WHAT LOU TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? - T R 1 U M P H - - - - - T R U E - - - - V A N T A G E VANTAGE - U L T R AL I G H T S TOTAL TOTAL KIyG KING 100 M 100 M TOTAL K I V G KING 4 100 100 M TOTAL KIVG EIPtG M 100 T3TAL K1NG 100 KOOL SUPER 392 1 1 6 2 1 1 2 9 6 2 1 LIGdTS 3.3 4.3 7.7 1.3 1.0 1.3 .8 3.1 2.1 2.3 3.~ .9 L S M FLAVOR 94 5 4 1 5 5 LIG-iTS .8 1.1 2.0 .8 1.2 1.9 LUC{Y TENS/ 48 1 1 2 i 1 1 1 100"5 .4 4.3 7.7 .4 .5 1.3 .2 .4 hARLQORO 1452 2 2 39 20 5 10 5 61 47 6 a LIGHTS 12.1 8.7 15.4 B .2 10.0 6.3 7.5 7.7 14.5 17.9 11.5 7.5 MARVE'_S 25 1 1 3 2 1 .2 .2 .5 .7 .9 .9 MERIT 2329 11 7 4 99 42 20 29 9 113 71 17 25 19.4 47.8 53.0 44.4 20.8 21.0 25.3 22.0 13.9 26.8 27.0 32.7 23.4 MOP.E 392 1 1 9 4 3 2 R 6 2 3.3 4.3 7.7 1.5 2.0 3.8 1.5 1.9 2.3 1.9 MULTIFILTER 14 1 1 .1 .2 ~ NEarORT 107 4 1 1 1 1 LIG-ITS .9 .8 .5 1.3 k 1.5 N G6 1007 7 4 3 77 44 12 17 6 59 34 9 15 B.4 30.4 30.P 33.3 15.2 22.0 15.2 12.9 9.2 13.9 12•9 17.3 14.0 OLD GOLD 49 2 2 2 1 LI GHTS .4 .4 1.0 .5 .4 PALL MALL 131 9 1 2 5 1 1 1 EXTRA MILD 1.1 1.9 .5 2.5 3.8 1.5 .2 1.q PARLIAMFNT 163 5 5 1 1 1.4 1.1 2.r) .2 .4 6bEqI6C0
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CIGAEETTE BRAND SWITCHING STUDY -- JANUARY-DECEMPER, - - LORILLARC CDYJUCTED 3Y THE DATA GROUP INC. TABLL 29 1979 QUESTION 150. WHAT LOW TAR [iRANDS OF CIGARETTES CAN YOU THINK OF,? , . i VA'VTAGc - - T it I U M P H_ - - - - - T R U_E - - 100 - V_ A N T A G E <IN G - - ULTRA LIGHTS - TOTAL TOTAL KING KiNG 100 M 100 M TCTAL KING K1YG N 100 H TOTAL KING M 100 TOTAL KIP:s 100 PARLIANErvT 31 3 2 1 1 1 ULT3A LIGHTS .3 .6 1.0 1 .11 .2 1 .? RA'_7I5H 92 3 3 3 2 1 EXTRA MILD/ LIGyTS .8 .6 1.5 .7 .8 1.Q REAL 361 2 1 1 21 14 3 2 3 24 17 2 4 3.0 8.7 7.7 11.1 4.4 7.0 3.9 1.5 4.6 5.7 6.5 3.8 3.7 C.ALEH LIGHTS 967 2 1 1 30 fi 11 4 8 35 19 11 5 b.1 6.7 7.7 11.1 6.3 4.0 13.9 3.0 12.3 8.3 7.2 21.2 4.7 SA ND 42 4 1 2 1 1 1 .3 .U .5 1.5 1.5 .2 .4 TAREYTON 291 1 1 10 7 1 2 7 3 1 3 LIGHTS 2.4 4.3 7.7 2.1 3.5 1.3 1.5 1.7 1.1 1..0 2.8 TAREYTOy LOW 52 1 1 1 1 TAR MENTHOL .4 .2 1.3 .2 1.4 TEMPO 10 1 1 1 .1 4.3 7.7 .2 TR U_ 2127 7 3 4 163 63 37 42 24 92 48 11 22 17.7 30.4 23.1 44.4 34.2 31.5 46.9 31.8 35.9 19.5 13.? 21.2 20.6 VANGUARD 48 1 1 2 2 .4 .4 .5 .1i .5 .8 VAyTAGE 2157 3 S 99 43 18 23 16 141 76 ^8 36 18.0 13.0 23.1 20.A. 21.5 22.8 17.4 24.6 33.5 28.9 5!.8 33.6 VELLO 10 i 1 1 1 .1 .2 1.3 .2 .4 VICEqDY 175 1 2 8 7 1 EXTRA MILDS 1.5 .6 1.3 1.5 1.9 2.7 .9 4'6SIGE0
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• LOflILLARD CONCUCTED BY THE DATA GROUP INC. 1979 TABLE 29 QUESTION 150. YHAT LOW TAR BRANGS OF CIGARETTES CAN YOU THINK OF ? - e T R I U!1 P H - - - - - T R U E I G - - - - V A N T A G E VANT0.GE . - ULTdF LIorIT3 - TOTAL TOTAL KING KING 100 M 100 H TOTAL KING K N H 100 100 '9 KI?d_C TOTAL KING M 100 TOTAL KiNS I00 riYSTON 1316 1 1 36 22 3 9 2 61 47 2 13 LIGyTS 11.0 4.3 7.7 7.6 11.0 3.8 6.8 3.1 14.5 17.9 3.8 12.1 OT1ER 1463 13 8 5 53 27 R 13 7 46 29 4 17 12.2 56.5 61.5 55.6 11.1 13.5 10.1 9.8 10.8 10.9 11.0 7.7 12.1 TOTAL LOW TAR 6239 7 5 2 179 79 31 43 24 242 167 2j' 47 E2.0 30.4 38.5 22.2 37.6 39.5 39.2 32.6 36.9 57.5 63.5 53.9 43.9 TJTAL VERY 7490 25 17 8 335 153 °O 37 49 377 227 60 89 LOJ TAF. 62.4 108.7 130.8 88.9 70.4 76.5 73.4 65.9 61.5 69.5 86.3 115.4 A:5.2 TOTAL ULTRA 6059 34 22 12 455 205 90 107 52 255 161 3? 54 LOiJ T(,R ~0.5 147.3 169.2 133.3 95.6 102.5 113.9 81.1 80.0 63.2 61.2 75.0 5?.N DON'T Kf.Ou 3140 81 35 10 27 9 75 54 5 16 26.2 17.0 17.5 12.7 20.5 13.3 17.8 20.5 9.6 15.0
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CIGAkETTE BRAND SWITC!iING STUDY -- JANUARY-DECEMBER. LORILLl,RD 1979 UVaU~T=D BY THE 3ATA GROUP IVC. TAPLC 40 3.16 INCLUDING YOURSELF, HOW MANY ADULTS 18 YEARS OR TnIS WOULD INCLUDE BOTH SMOKERS AND NQN-SMOKERS OLDER ARE CURRENTLY LIVING IN YOUR HOUSEHOLD ? . (NOT ASKED IN JANUARY AND FERRUARY OR MARCH 1979 OVER OUOTA) -- T R I U M P H - e - T R U E - - - - V A N T A G F VA'JTAGE - = ULTRd LIGHTS - TOTAL TOTAL KING KING 100 M 100 M TOTAL KING K I N G H 100 100 !° TOTAL KING KI^JG M 100 TOTAL KING 100 TOTAL 10005 21 13 8 218 91 38 r. 0 39 355 219 !+4 92 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1 1292 2 1 1 22 7 5 6 5 48 23 10 14 12.9 9.5 7.7 12.5 10.1 7.7 13.2 12.0 12.8 13.5 10.5 22.7 15.2 2 6050 17 11 6 134 57 26 27 24 234 155 23 57 E0.5 81.0 84.6 75.0 61.5 62.5 68.4 54.0 61.5 65.9 70.6 52.3 62.0 3 1560 26 11 3 7 4 47 24 6 17 15.6 11.9 12.1 7.9 14.0 10.3 13.2 11.0 13.6 18.5 4 59;? 2 1 1 28 11 4 7 6 15 10 - 2 6.9 9.5 7.7 12.5 12.8 12.1 10.5 14.0 15.4 4.2 4.6 6.8 2.2 5 ?24 2 2 8 5 1 ~ 2.2 .9 2.2 2.3 2.3 2.3 2.2 6 72 3 2 1 .7 1 ..4 2.2 2.0 7 20 .2 8 12 .1 9 5 . 10 OR MORE 13 1 1 .1 .3 .5 R:FLSfO 65 3 1 2 2 1 1 .6 1.4 1.1 4.0 .6 .5 2.3 (. c PERCENT LESS THAN .05) Z,-qFSqrf;cp
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1975 LDRILLARD COVDUCTED BY THE DATA GROUP INC. TA[,LE 41 ~. 1B3 ARE YOU EMPLOYED OUTSIDE THE HOME OR NOT ?_ a. 1f+C ARE YOU EMPLOYED FULL TIME OR PART TIME ? VAI,iTAGE - r T R I U M P H - - 100 - - - T R U E K1wG - - 100 - V A N T A GF < I % G - - ULTRA LIG-JT5 TOTAL TOTAL KING K I N G M 100 M TOTAL KIVii M 100 M TOTAL KING M 100 TOTt•L KT?JG 100 iOTAL 12007 23 13 9 476 200 79 132 65 421 263 5 2 107 1G0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 EHPL('YED 8 0 3 9 18 10 8 2y0 122 53 63 41 296 191 40 56 (N=T) 67.0 7R.3 76.4 88.9 59.11 E1.0 67.1 47.7 63.1 70.3 72.6 76.9 51.7 FULL TIME 7211 16 9 0 229 106 47 49 27 273 177 37 59 60.1 69.6 61.5 HR.9 49.1 53.0 59.5 37.1 41.5 64.8 67.3 71.2 55.1 PART TIPE 815 2 2 50 15 6 14 14 23 14 3 7 6.8 8.7 15.4 10.5 7.5 7.5 10.6 21.5 5.5 5.3 5." 6.5 REFUSED 13 .1 P4OT EMPLOYED ;;fi42 5 4 1 18'a 77 25 64 22 121 69 11 41 32.0 21.7 30.8 11.1 39.7 3R.5 31.6 4R.,,; 33.si 28.7 26.2 21.2 38.3 RE=U5ED 9UESTION 126 7 1 1 5' 1 4 3 1 1.0 1.5 .5 1.3 3.8 1.5 1.0 1.1 1.9 esGstsco
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CIGAPETTE BRAND SNITCHING STUDY -- JAVUARY-DECEMBERs 1979 L03ILLAnD COYOU2TED BY THE DATA GROUP IVC. G. 16B ARE YOU EMPLOYED OUTSIDE THE HOME OR NOT ? q. IPf: ARE YQU EMPLOYED.FULL TI'tE OR PART TIME ? r FEMALE RESPONOEt1TS ONLY TAF'LF 42 VAVTC,GE _ = T R 1 U M P H - - - - - T R U E - r - - V A N T A G F. - ULTRA LIGHTS - TOTAL TOTAL KING KING 100 M 100 M TOTAL KING KING M 100 100 !" TOTAL KING K I'VG M 100 TOTAL KI[:!S 100 TOT6L 5698 B 6 3 324 121 4q 101 53 205 108 27 70 _ 100.0 100.0 100.0 100.0 100.0 100.0 100.0 - - 100.G - 100.0 - - 100.0 100.0 100.0 100.0 EMPLOYED 28 79 4 2 2 160 58 30 40 32 10!1 54 19 35 (NET) 50.5 50.0 33.3 66.7 49.4 47.9 62.5 39.6 60.4 52.7 50.0 70.4 50.0 FULL TIME ^277 3 1 2 114 43 24 27 20 99 43 16 30 40.0 37.5 16.7 66.7 ;5.2 35.5 50.0 26.7 37.7 43.4 39.8 59.3 42.9 PART TIME 596 1 1 45 14 5 13 12 20 11 3 6 10.5 12.5 16.7 13.9 11.6 10.4 12.9 22.6 9.8 10.2 11.1 H.n REFUSED 6 .1 u0T EHPLCYED 2767 5 4 1 159 62 18 57 21 94 52 7 35 48.6 62.5 66.7 33.3 49.1 51.2 37.5 56.4 39.6 45.9 48:1 _ 25.9 50.0 REFUSED QUESTION 53 5 1 1 4 S 2 1 .9 1.5 ..9 2.1 4.0 1.5 1.9 3.7
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~ CIGARETTE BRAND SWITCHING STUDY• INDEX TABLE # INDEX TABLE # SEX OF RESPONDENT . . . . . . . . . . . . . . . 2 3 LENGTH TIME SMOKED CURRENT BRAND . 4 LIKES OF CURRENT BRAND . 5 NUMBER OF CIGARETTES SMOKED IN AN AVERAGE DAY . IMPROVEMENTS DESIRED/NOT DESIRED IN CURRENT BRAND . . • . . . . - . . . . . . , 6 IMPROVEMENTS DESIRED IN CURRENT BRAND . 7 HOW CURRENT BRAND PURCHASED . , 8 WHERE CURRENT BRAND PURCHASED . _ . _ . _ . 9 CURRENT BRAND PURCHASED QVER THE COUNTER/ VENDING MACHINE . . . . . _ . . . . . . . . 10 ADDITIONAL BRANDS PURCHASED IN PAST FOUR WEEKS . . . . . . . . . . . . . 1 1 BRANDS OF FREE SAMPLES SMOKED IN PAST TWO MONTHS . . . R * + • . . . . . . . . . . . , BRANDS PURCHASED WITH A COUPON IN PAST TWO MONTHS . . . . . . 12 13 WHAT SMOKER WOULD DO IF STORE OUT OF CURRENT BRAND . . . . . . . . . . . . . . . . • _. . . 14 - BRAND TO BUY IF STORE OUT OF CURRENT BRAND 94GSI6£Q. 15 IMPORTANCE OF TASTE VS. LOW TAR & NICOTINE IF FORCED TO CHANGE BRANDS . . 16 KNOWLEDGE OF TAR & NICOTINE LEVELS IN CURRENT . BRAND . . . . . , . . . . . . . . . . . 17- FEELINGS ABOUT LEVELS OF TAR & NICOTINE IN CURRENT BRAND . . . . . . . . . . . . . . . . . 18 120MM BRANDS PURCHASED IN PAST THREE MONTHS ... . 19 AGE OF RESPONDENT . . . . . . . . . . . . . . . . 20 EDUCATION LEVEL OF RESPONDENT . . . . . . . . . . 21 MARITAL STATUS OF RESPONDENT . - - - - - - - - . 22 TOTAL FAMILY YEARLY INCOME . . . . . . . . . . . 23 ETHNIC BACKGROUND OF RESPONDENT . . . . . . . . . 24 CENSUS REG I ONS . . . . . . . . . . . . . . . . . 25 SMSA POPULATION . . 26 NIELSEN COUNTIES . . . 27 COMPONENTS OF CIGARETTE SMOKE .- 28 UNAIDED LOW TAR BRAND AWARENESS . . . 29 NUMBER IN HOUSEHOLD . . . 40 EMPLOYMENT OF RESPONDENT- TOTAL FEMALES ,.... 41-42
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BANNER POINT DEFINITIONS LISTED BELOW ARE THE ABBREVIATIONS USED TO INDICATE THE VARIOUS PACKINGS WHICH APPEAR IN THE BANNERS OF THIS SECTION: KING, KNG, KG = KING SIZE, FILTER, NON-MENTHOL, SOFT PACK KING M = KING SIZE, FILTER, MENTHOL, SOFT PACK 100 = 100MM, FILTER, NON-MENTHOL, SOFT PACK 100 M = I00MM, FILTER, MENTHOL, SOFT PACK 120 = 120MM, FILTER, NON-MENTHOL, SOFT PAC K 120 M = 120MM, FILTER, MENTHOL, SOFT PACK 70 = 70MM, FILTER, NON-MENTHOL, SOFT PACK STRT, ST = STRAIGHT OR UNFILTERED
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CIGARETTE BRAND SWITCHING STUDY INDEX TABLE # INDEX TABLE # EMPLOYMENT OF FEMALE RESPONDENT . . . . . . . . . 42 LOW TAR BRANDS TO PURCHASE IN FUTURE. . . . . . . 45 - - -- - - LOW TAR BRANDS PURCHASED LAST SIX MONTHS. ..... 43 LIKELIHOOD TO PURCHASE LOW TAR BRANDS IN FUTURE , 46 ._ _ - LOW TAR BRANDS PURCHASED BEFORE SIX MONTHS AGO. . 44
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CIGA4ETTE BRAND SyITCHING STUDY -.-.'JANUARY-DECEMBER, 1979 L03ILLAR[' COVDUCTED BY THE DATA GROUP IYC. q. E SEX OF RESPONDENT VICEROY - - VIRGINTA - - VIRGINIA SLIMS - - VICEROY - - - RICH LIGiTS - SLIMS 10 - - - LIGHT 100 S - - 100 - 190 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 0 N TOTAL 100 M B0x B3Xlt4 TDTAL 12007 186 136 51 44 34 10 240 122 118 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 MALE 6309 98 78 20 21 19 3 10 6 3 52.5 52.7 57.4 39.2 47.7 52.9 30.0 4.2 4.9 2.5 FEMALE 5698 RR 58 30 24 16 7 230 116 115 47.5 47.3 42.6 FB.8 54.5 47.1 70.0 95.9 95.1 97.5 TAc1LE 2
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 60RILLARC G9VJUCTED BY THE DATA GRCUP INC. 0. F ABOUT HOW MANY CIGARETTES DO YOU SMOKE IN AN AVERAGE DAY ? TA'rl,C i VICEROY - - VIRGINIA - _ VIRGINIA SLIMS - - VICEROY - - - RICH LIGHTS - SLi!!S - - - LIGHTS__ - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 H TUTAL 103 M 30K BOX/N TOTAL 12007 186 136 51 44 34 10 240 122 118 100.0 100.0 100.0 100.0 100.0 100.D 100.0 100.0 100.0 100.0 10-19 3612 50 36 14 10 5 4 97 53 44 30.1 26.9 26.5 27.5 22.7 17.6 40.0 40.4 43.4 37.3 20-29 4881 76 54 21 18 16 2 95 49 47 40.7 40.9 39.7 41.2 40.9 47.1 20.0 39.6 39.3 39.8 30-39 1739 26 19 7 11 9 2 26 12 14 14.5 14.0 14.0 13.7 25.0 26.5 28.0 10.8 9.9 11.4 40 OR MOpC 1776 34 27 8 6 3 3 23 9 14 14.8 18.3 19.9 15.7 13.6 8.8 30.0 9.6 7.4 11.9 MEAN 27.1 28.3 2B.7 27.6 28.6 28.1 30.0 24.4 23.5 25.4
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r CIGAkETTE BRAND SW ITCHING STU9Y -- JaNUARY-DECEMBER9 1979 LORILLARC COYDUCTE.D 8Y THE DATA GROUP INC. 3. 2 H0W LONG HAVE YOU S+fOKE~ YOUR REGULAR BRANh ? VICEROY - - VIRGINIA - - VIRGINIA•SLI M; - VICEROY - - - RICH LIGHTS - SLIMS LIGHTS - - - 10 100 100 0 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 `1 TOTAL 100 '1 B3X 90X/M TOTAL 11P,6y 186 136 51 44 34 10 240 122 116 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 '_ MD':TnS 402 2 1 1 13 11 2 7 3 4 OR LESS 3.4 1.1 .7 2.0 29.5 32.4 20.0 2.9 2.5 3.4 OVER 3 t9GS. 40t; 9 5 5 13 5 8 TO 6 h+OS. 3.4 20.5 14.7 50.0 5.4 4.1 6.8 OVER 6 MOS. 7E9 2 2 8 5 3 15 10 5 TF 12 MDS. 6.5 1.1 1.5 18.2 14.7 30.0 6.3 8.2 4.2 OVFR I YEAR 1670 11 6 5 5 4 1 36 17 19 TO 2 YE:.RS 14.1 5.9 4.4 9.8 11.4 11.8 10.0 15.0 13.9 16.1 OVER 2 YEARS 1384 7 4 3 1 1 '3N 17 21 TO 3 YEAPS 11.7 3.8 2.9 5.9 2.3 2.9 15.8 13.9 17.b "IVER 3 YEARS 910 B 3 5 1 1 29 13 16 TO 4 YEAFS 7.7 4.3 2.2 9.8 2.3 2.9 12.1 10.7 13.[ OVER 4 YEARS 853 11 9 2 22 10 11 TO 5 YEAF.S 7.2 5.9 6.6 3.9 9.2 8.2 9.3 OVER `_ YEARS 2152 41 30 11 3 3 67 39 2R TO 10 YEARS ib.1 22.0 'z2.1 21.6 6.8 8.8 27.9 32.0 23.7 OVER 10 3279 105 80 24 4 4 13 7 6 YEARS 27.6 56.5 58.8 47.1 9.1 11,R 5.4 5.7 5.1 CON'T KWOJ 46 1 1 1 1 .4 2.3 2.9 .4 .8 TAbLE 4 19f916c0
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03925962 b'9T T•8z 9`6T 0'0£ S'£L L'ZZ 9•6i 5•ZI 5•bi 6'if `JtcI1S71 OZ LZ Lh £ 8 01 0 1 LT LZ +; h5I HSBVH 10N L•T 8' £•i 8'9 t?'9 6'£ ti•b €•b F'b 31SC1 Z I £ £ £ z 9 9 iT5 SNIA.4Si1v~, L'T £'£ S•Z 6•Z £`Z Z'Z 5'T S' 9NIlSVI l b 9 1 1 £ £ 65 t1:l11Io iEt: h'£ £•£ £•E 6•2 F•d 0•2 IiS £'b 9•T 31Stl1a313tl h b H 1 I: I L 0 b61 ON d• . b. e• a0naiA/31SV1 T Z 06 `JNIhS3y3:N 6'Z b'L b'S 8•6 9•9 S•L 0'i Hl9Y381S £ b £T . S 6 bi LSi 1HJIM 9•T 8` 0'0T 8'8 T•6 fr•L b•S L'b 31Sg1 Z Z I £ b 01 01 hSS 3tJOWJo'V0Z1S f'£ L`T 6'Z £'2 0'Z T'S £•h S•h 80W=/ b b I T T L b 9£S 31Sv1 ccco I•S ' I'b 9•h 0'0d S•b BiTT 9'6 Z`0I b•6 a0nrIJ»iSVi 9 S Ti Z Z 9 £T 6T bTI? 3H1 3YIl h•T£ 6'9£ Z'b£ 0•0£ S•9Z £`LZ S•£Z Z-9T £'8i h'81 9'V0~15 L£ Sh 29 £ E ZT ZI ZL b£ 88TZ 1C'VIt;'Ik i`S9 6 ' L L L'TL 0`08 5'L9 S•0L 8'09 5•L9 I'99 9•19 (13!a,!nS) LL S6 z LI H £~ I£ I£ Z6 £ZT TO€L .I1Sr1 (131) b•SL 0•ZFi fi•F3L 0'08 9•L9 S•0L L•Z9 b`H9 Z'L9 0•h9 53IlIlVICi 6C 00T 60T 2 iZ I£ G£ £6 SZI 96SL 17f1006d 0'00T 0•00T 0'00T 0'00S 0•00T 0•00T 0•00T 0•00i 0'00T 0`00T FTT dz T Obz PT b£ bb I5 9£L 981 699TT 171C1 W1XCE x08 F 00I I tl101 k 00 001 1tl101 001 SNIN 1tl101 001 ONIN 1Ni01 1y101 001 - - 00T 00T T - S1N5 11 - _ = SwIIS = S1HJIl H'JIa - - - A0833IA = _ ~G7IlS VINI9aIA - VINI95IA - - A0a33IA c CNbMa bV1f1038 anoA 1n0eV 3AIl n0A 00 avinotlavd NI 1VItl1 `5I 1dH1 :N31d0 1SOa 0NV218 tInGA 3N0WS n0A 00 AHI1 €•f' •7ftl df1089 C1VG 3N1 A8 0319nCNC3 OHVilI60l 6L61 •M39W333a=A9VnNVf -- AOniS ONIH:.1It7S 0Ntl8B 3113dV9In
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i ~ ~-- ---__ _~_ ~~4 CI~AtiETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 _, _- LORILLARC CONDUCTED 8Y THE DATA GROUP INC. TAf7LE 5 9. 3 WHY DO YOU SMOKE YOUR D4AVO MOST OFTEN; THAT IS. WiAT IN PARTICULAR DO YOU LIK.E AF.OUT YOUR REGULaR BRAyD ? VICEROY - - VIRGINIA - - VIRGINIA SLIMS - - VICEROY - - - RICH LIGHTS - SLIMS - - - LIGHTS - - - 1D0 100 100 100 TJTAL TOTAL KIVG 100 TOTAL KING 100 TOTAL 100 9 TOTAL 100 M 30X BOx/'1 COOLFR/ 448 6- 5 1 19 5 14 NOT HGT 3.8 3.2 3.7 2.0 7.9 4.1 11.9 S'"ODTH 198 2 2 5 3 3 TASTING 1.7 1.1 1.5 2.1 2.5 2.5 MORE T03:,CC0 331 7 6 1 2 2 TASTE/FLAVOR 2.8 3.9 4.4 2.0 4.5 5.9 OTHER TASTE 21 MENTIOF::, .2 FILTER 467 10 7 3 7 4 4 (SllPNET) 3.9 5.4 5.1 5.9 2.9 3.3 3.4 WAVTED 329 9 6 3 6 4 3 FILTER CIGA4ETTF 2.B 4.8 4.4 4_._9_ 2.5 3.3 2.5 DISLIKE 129 FILTER CISARETTE 1.1 OTHER FILTER 9 1 1 1 1 R1EVT13YS .1 .5 .7 .4 .8 LENGTH/SIZE 376 2 1 1 1 1 46 22 24 (SUuhET) 3.1 1.1 .7 2.0 2.3 10.0 19.2 1'3.0 20.3 L0 4 GE3f 264 1 1 1 1 13 6 8 SMOKES 2.3 .5 2.0 2.3 10.0 5.4 4.9 6.8 L045E3 TrIIN/SLENDER 56 1 1 31 13 17 .5 .5 .7 12.9 10.7 14.4 SHORTER/ 27 2 1 1 SMOKE LESS .2 •8 .8 .8 c9GSLGcO
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CI•3ARETTE BRAND SNITCHIN_G STUDY -- JANUAPY-.DECEMBER• 1979 LORILLdRU CONDUCTED BY THE DATA GROUP INC. 0. 3 WHY DO YOU SMOKE YOUR BRAND MOST OFTEN; THAT IS. WHAT IN PARTICULAR DO YOU LIKE AP.OUT YOUR REGULAR BRAND ? VICEROY - - VIRGINIA - - VIRGINIA SLIM`. - - VICEROY - - - RICH LIGHTS - SL1MS - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M 30x 9Dx7rI LIKE THE 31 4 2 2 SI7E .3 1.7 1.6 1.7 LOW TAR C. 2421 3 1 2 16 12 4 12 6 7 7JICOTINE 20.4 1.6 .7 3.9 36.4 35.3 40.0 5.0 4.9 5.9 MENTHOL 520 15 15 4.4 6.3 12.7 :JON-MENTnOL 80 5 3 2 .7 2.7 2.2 3.9 EASY TO DRAW 66 2 1 1 1 1 /PACKED_ LOOSE .6 1.1 .7 2.0 .4 .R PACKED TIGHT 32 2 1 1 /HARp DRAW .3 1.1 .7 2.0 ,URC:S 109 1 1 SLOW/EVEN .9 .5 2.0 6URkS FAST 16 1 1 .1 .4 .R PAC«AGE 110 1 1 2 2 1 1 (SUF:JET) .9 .5 .7 4.5 5.9 .4 h LIKE THE 21 1 1 2 1 1 PACKAGE .2 .5 .7 4.5 2.9 10.0 COLOR OF 20 1 1 P4:KAGE .2 2.3 2.9 COMES IN BOX 78 K96 STSE,'O 1 1 /]GE:;NOT CRUSH .7 .4 .9 MISCELL. 478 10 6 4 1 1 8 3 6 ( '4 ET) 4.0 5.4 4.4 7.8 2.3 2.9 3.3 2.5 5.1 TA aLE 5
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-~- ------ CI6ARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMaER. 1979 LORILLARD CO\f,UCTEC ~ BY THE DATA GROUP IUC. 9. 3 WHY DO YOU S40KE YOUR 9RA_ND MOST OFTEN; THAT IS. WHAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRAND ? Tw;.:'LE 5 VICEROY -. VIRGINIA - - VIRGINIA SLIMS - - VICEROY - - - RICH LIGHTS - SLIMS - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 y TOTAL 100 M f3qx ;IOxIP' 1 LIKE THEM 213 4 4 7 2 5 1.8 2_2 2.9 2.9 1.6 4.2 ENJOY IT 170 6 2 4 1 1 2 1 1 'I9RElGET SATISFACTION 1.4 3._2_ 1.5 7.8 2.3 2.9 .8 .8 .8 COUPGN 0'J 83 °ACKAGE BECAUSE OF f9AYUFACTURER ",AME .7 ALL OTHER 1973 45 34 12 8 B 23 12 11 MENTIONS 16.6 24.7 25.0 23.5 18.2 23.5 9.6 9.8 9.3 D<!N0 1969 46 34 12 8 B 23 12 11 PARTICULAR REASa\ 16.6 24.7 25:0 23.5 18.2 23.5 7.6 9.8 9.3 . = PERCENT LESS THAN .05) S9GSTGEO
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. TAyLE k IS THERE ANYTHING ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED Y VICEROY - - VIRGINIA - - VIRGINIA SLIMS - - VICEROY - - - RICH LIGHTS - SLIMS - - - LIGHTS - - - 10 0 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 _ M TOTAL 100 100 11 30x BOMl"! TOTAL 11569 196 136 51 44 34 10 240 122 118 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 IMP?OVEMENTS 2181 31 22 9 5 3 2 46 22 24 _ +)ESIRED 18.4 16.7 16.2 17.6 11.4 8.8 20.0 19.2 18.0 20.3 NOT 3ESIRE 9689 156 114 42 40 31 9 194 100 94 IM?hOVEMFNTS R1..6 83.9 83.8 R2.4 90.9 91.2 90.0 80.8 82.0 79.7 _i:
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-r-- -- ------- CIGARETTE BRAND SyITCHING STUDY -- JqNUARY-DEEEMEIER. 1979 L03ILLt,RJ CONDUCTED BY THE DATA GROUP IYC. C. 5 WHAT IS THERE AUDUT YOUR REGULAR dRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? I - - -- - --- VICEROY - - VIRGI"JIA - _ VIRGINIA SLIM';_ -- VICEROY -- r RICH LIGHTS - SLIMS - LISH-TS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M pOX 90XfM TOTAL 2181 31 22 9 5 3 2 46 22 24 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 MAKE MILDER 77 4 3 1 3.tb 8.7 13.6 4.2 MAKE 28 STRO''GEP 1.3 REMOVE ? - IL-T-_R .1 14DROVE 128 1 1 2 1 1 FILTER, 5.9 3.2 4.5 4.3 4.5 4.2 MAKE SHORTER 12 2 2 .6 4.3 8.3 HAKE LONGER 56 2 1 1 2.6 6.5 4.5 11.1 PA'.< TIGHTER 120 2 1 1 6 • 6 5.5 6.5 4.5 11.1 13.0 25.0 PACK LOOSER 6 .4 IMPROVE 16 SM:LL .7 REDUCE/ 1010 13 10 3 2 1 1 22 12 10 REMOVE T & N 46.3 41.9 45.5 33.3 40.0 33.3 50.0 47.8 54.5 41.7 IN.TEFtEST IN 108 1 1 1 1 CIG4NETTE CONTROVERSY 5.0 20.0 33.3 2.2 4.5 IMPROVE 156 3 3 6 2 4 PACKAGING 7.2_ 9.7 13.6 13.0 9.1 16.7 OUALITY 49FqT6u 0 SELL IN 12 2 1 1 VENDING F1A"HIVES .6 4.3 4.5 4.2
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DE6EMBER. 1979 LGF,ILLAFD C0'JLUCTED F3Y THE DATA GROUP INC. J. ` WHAT IS THERE ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? VICEROY - - VIRGI'IIA_ - - VIR;INIA SLIMS - - VICEROY -. - - RICH LIGHTS - SLIMS - - - LIGHTS 100 100 100 100 TOTAL TOTAL KIVG 100 TOTAL KING 100 TOTAL 10U M TOTAL 100 M BOx BDxlM REOJCE PRICE 212 6 4 1 1 1 1 1 9.7 19.4 1g.2 11.1 20.0 33.5 2.2 4.5 MAKE FRESHER 34 1 .6 ADD NICOTINE TO IHaROVE .1 FLAV,)R I4PROVE 53 3 2 1 1 1 TASTE/FLAVOR 2.4 9.7 9.•1 11.1 2.2 4.2 sRAtiC NOT 52 1 1 1 1 READILY 2.4 3.2 11.1 20.0 50.0 AVAILA9LE IMPROVE 50 OUALITY 2.3 OF TOBACCO 0TIFR 91 1 1 1 1 PiYSICAL 4.2 3.2 11.1 20.0 50.0 IMPRJVEMENTS ALL OTHER 64 1 1 1 1 ;1ENT I OyS 2.9 3.2 11.1 2.2 4.5 UOVST KNUW TALLE T e9FSiGeo
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CISARETTF BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 LDRILLAHG COVDUCTEO BY THE DATA GROUP INC. 0. G THINKING OF YOUR REGULAR CIGARETTES, THE ONE YOU NOW SM0KE, ARE THEY USUALLY POUGHT tiY TNF. CdkTON, BY THF PACK, OR EQUALLY BY THE CARTON AND PACK ? - TAFLE E~, VICEROY - - VIRGINIA - - VIRGINIA 5L_IH° - - VICEROY - - - RICH LIGHTS - SLINS - - - LIGHTS -. - - TOTAL TOTAL KIN:, 100 TOTAL KING 10 0 TOTAL 100 100 100 100 100 M TOTAL 100 M BOX 90X1M TOTAL 11069 186 136 51 44 34 10 240 122 118 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CAZTON 6735 104 76 28 28 22 6 132 59 63 56.7 55.9 55.9 54.9 63.6 64.7 60.0 55.0 56.6 53.4 PACS 3Z88 49 37 10 9 7 2 61 33 28 27.7 25.5 27.2 19.6 20.5 20.6 20.0 25.4 27.0 23.7 EGJAlLY 1E:38 35 23 12 8 5 3 47 20 27 15.5 18.5 16.9 23.5 18.2 14.7 30.0 19.6 16.4 22.9 ROLLS OWN
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CIGAPETTE BRAND SUITCHING STUDY -- JANUARY-OECEMBER. 1979 LORTLLARC C)V)U:TED 9Y THE DATA GROUP 1YC. TaHLE ;I. 7 Iv WHAT TYPE OF STORE, SHOPPINS aUTLETs OR OTHER LOCATION DO YOU USUALLY 3UY THE - hRAND OF CIGARETTES YOU SHUKE MOST OFTEN ? VICEROY - - VIRGINIA - _ VIRG_INIA SLIMS - - VICEROY - - - RICH LI_GHTS_ - SLIMS - _ LIGHTS -. -. - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 10D M 30x 30x/M TOT-' L 11869 100.0 CONVENIENCE 854 STDRE 7.2 CISCCUNT 591 STORE 5.0 14J_:;STORE 1161 9.8 GAS STATION 491 8.3 LAIGE 4862 SUPERMARKET 41:0 LIODUR STORE 298 2.5 Px/41LITANY 364 COMMISSARY 3.1 S!1ALL 1666 GROCERY 14.0 STORI. NE.ISPaPEw./ 251 TJBACeO AT WORK 2.1 110 .9 DISTRIBUTOR/ 68 u10LESALER .6 DE?T/VARIETY 138 STORFO4cSTCLo 1.2 186 136 51 44 34 10 240 122 119 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 11 10 1 4 2 2 12 9 5 5.9 7.4 2.0 9.1 5.9 20.0 5.0 6.6 4.2 6 3 3 1 1 12 8 4 3.2 2.2 5.9 2.3 2.9 5.0 6.6 3.4 19 15 4 5 4 1 24 12 12 10.2 11.0 7.9 11.4 11.8 10.0 10.0 9.6 10.2 12 8 4 3 2 1 15 2 13 6.5 5.9 7.8 6.8 5.9 10.0 6.3 1.6 11.0 81 56 24 17 14 4 104 56 47 43.5 41.2 47.1 38.6 41.2 40.0 43.3 45.9 39.R 3 2 1 2 2 5 2 3 1.6 1.5 2.0 4.5 5.9 2.1 1.6 2.5 5 4 1 1 1 10 4 6 2.7 2.9 2.0 2.3 2.9 4.2 3.3 5.1 35 24 11 8 5 3 38 19 19 1H.8 17.6 21.6 19.2 14.7 30.0 15.9 15.6 16.1 5 5 1 1 1 8 4 4 3.2 3.7 2.0 2.3 2.9 31..3 3.3 3.4 1 1 1 1 1 .5 .7 2.3 2.9 .4 2 2 2 1 1 1.1 1.5 .8 ..+i P 2 1 6 " 4 2 1.1 .7 2.0 2.5 3.3 1.7
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CISAh'ETTE BRAND SWITCHING STUOY -- JANUARY-DECEMBER. 1979 LOR?LLARp C0%i)UCTECI BY THE DATA GROUP INC. 0. 7 IN WHAT TYPE OF STORE. SHOPPING OUTLc"T. OR OTHER LOCATIO?1 DO YOU USUALLY BUY THE HRANC OF CIGARETTES YOU SMOf;L MOST OFTEN ? VICEROY - - VIRGINIA - - VIRGINIA SLIMr - - VICEROY - - - RICH LIGHTS - SLINS - - - LIGHTS - - - 0 100 0 1 1 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 10 100 N 70 _ 0 TOTAL 100 m 30X BJX/M -_iAF_!/TAVEPN 46 .4 OFFEE SHOP/ 5y PESTAURANT .5 SOMF OTHER 127 1 1 1 1 TYPE 1.1 2.3 2.3 .4 NO 3EGULAR 28 2 3 3 2 1 ST3RE 2.4 1.6 2.2 •9 .9 TAbLE 9
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CIGARETTE BRAND SJITCHING STUDY --. JANUARY-DECEMBER. 1979 LDaiLLARD CJ43UZTEO BY THE DATA GROUp INC. (7. 7A IS THAT OVER THE COUNTER CR FROM A VENDING MACIINE ? VICEROY - - VIRGINIA - - VIRGINIA SLIMP - = VICEROY - . - RIC!i L16HTS - SLIMS_ - - - LIGHTS - - - 10 00 00 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 100 0 1 1 M T(1TAL 100 M BOK BDXfM TOT aL 11869 186 136 51 44 34 10 240 122 11? 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 UVER THE 11427 178 131 48 43 23 10 233 117 116 COUNTER 96.3 95.7 9S.'S 94.1 97.7 97.1 100.0 97.1 95.9 98.3 VEVDI!1G 360 5 3 2 1 1 5 4 1 '1A;:HINE 3.0 2.7 2.2 3.9 2.3 2.9 2.1 3.3 fi :?OTH EOUALLY 47 2 1 1 .4 1.1 .7 2.0 JHOLESALER 30 1 1 2 1 1 /DEALER .3 .5 .7 .R .8 .8 OTHER 4 MENTIONS . TAhLE 10 S* = PERCENT LESS THA'j .031
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CIGA6ETTE BRAND SJITCHING STUDY -- JANUARY-DECEMBER, 197q LOaILLakD CO,tiDU:TED BY THE DATA GROUP INC. J. 9 IN ADDITION TO YOUR REGULAR E3RAND• WHAT OTHER URANDS_ OR TYPES HAVE BEEN PUPCHASED FOR YOUR USFt E:ITHER BY YOU OR SOMEONE ELSE RECENTLY? VICEROY - - VIRyINIA_ - - VIRGINIA-SLIMS - = VICEROY - - - RICi1 LIGyTS - SLIMS - - - LIGHTS - -. - 00 103 100 1 TOTA1, TOTAL KING 100 TOTAL KING 100 TOTAL 100 00 1 M TOTAL 100 M BOX BOX/M TOTAL 11869 186 136 51 44 34 10 240 132 118 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ALPINE M/<TNG .'- R ARCTC LIGHTS 23 M=YTtiJL/K1'VG .2 wRCTC LIGHTS 18 `tEYTrOL/100 .2 hELAI3 24 1 1 M/<IMG .2 .4 .8 i'ELAIR 16 H/100M,M .1 SNSN S HEDGS 22 1 1 2 2 aJNfKI'JG .2 2.3 10.0 .8 1.6 51~SN R HEDGS 91 4 1 3 1 1 4 4 Nk1/100M'1 .8 2.2 .7 5.9 2.3 10.0 1.7 3.3 RYS'J & HEJGS 11 NM/100MM/isOX .1 6VSN E HEDGS 83 11 2 10 '"/100"M .7 4.6 1.5 8.5 C'VSN $ HE7GS 5 1 1 '"/100ti/?/?OX . .4 .8 bVSy E HEOGS 46 3 2 1 LITES/100/NH .4 1.3 1.6 k bhSV P. HEDGS 42 5 5 LITES/100/M .4 2.1 4.2 EZ,(;'T6c0 TArLF. 11
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CIGARETTE DRAND SWITCHING STUDY -- JANUARY-OECEMBER. 1979 L03ILLARD CDNDUCTED DY THE DATA GROUP IVC. d. 9 IN ADDITION TO YOUR REGULAR BRANDr WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. - EITHER BY YOU OR SOMEONE ELSE RECENTLY? VICEROY - VIRGI"JIA - - VIRGINIA SLTSIS - - VICEROY - - - RI CH LIG-iTS - SLIMS - - - LIGHTS - - - 100 100 100 100 TOTAL,TOTAL i(ING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M BOX B3X/H - - eNSN 3 HEOGS N'"/N-FLTR/KG ?NSN & HEDGS 4 M/M-FLTR/KG * CAMEL 96 2 1 1 1 1 Nk/FILTE° .8 1.1 .7 2. 0 .4 .8 CAMEL 4 1 1 NM/FILTEF/dX  2.3 2.9 CAMEL 73 1 1 NM/ND FILTER .6 .5 2. 0 CAMEL LIGHTS BD 2 2 NON-MENTHOL .7 1.1 1.5 CAMEL LIGHTS 16 3 2 1 2 2 100MM/NM .1 1.5 1.5 2. 0 .8 1.7 CdRLTGN 5 NMC7DMM • CARLTON 27 1 1 1 1 NM/KI'JG .2 .5 .7 2.3 2.9 CARLTON 16 1 1 M/KIL"v .1 .4 .9 CARLTON 37 1 1 1 i 100M"1/NM .3 .5 2. 0 .4 .A Ca3LT0A 19 1 1 MENTt,OL/100 .2 .5 2. 0 CHESTERFIELD 1 1 1 NM/FLTR/KING * .5 2. 0 tp4FSiseo TAt;LE 11
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fISARETTE BRAND SWITCHING STUDY -- JAFIUARY-DECEMBER+ 1979 LORILLARC CONDUCTED BY THE DATA GROUP INC. TA"•LF 11 a. b IN ADDITION TO YOUR REGULAR BRAND, WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. EITHER BY YOU OR SOHCONE ELS: RECENTLY? VICER7Y _ - VIRGI>JIA -. - VIRGINIA SLII1!: - - VICEROY - - - RICH LIGHTS - SLIMS - - - LIGHTz - -. - 100 100 10U 100 TOTAL,TOTAL KING 100 TOTAL KING 100 TOTAL 100 ' TOTAL 100 M I?Ox BOx/H CHESTERFIELD 2 N!1/100MM * CHESTERFIELD 5 NM/N FLT!f/70 + C!fESTERFTELD 12 NM/N FLTK/KG .1 CHESTERFIELD M/FLTR/KING . DECACE 9 NM/KING .1 DECADE M lt1'JG OEC~ADE NF1l100 DORAL 19 NM/KIVG .2 DORAL 11 M/SING .1 D^uRAL II 10 KING/N'7 .1 DORAL 11 11 KINK/M .1 EVE 7 2 2 N4/100MM .1 4.5 5.9 EVE 5 1 1 4/100MM * •4 ~B sz.cpslseo
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CIGARETTE DRAND SWITCHING STUDY -- JANUARY-DECEMDER* 1979 LORILLARO CONDUCTED BY THE DATA GROUP 1NC. 0. 9 IN ADDITIOV TO YOUR REGULAP BRAND. YHAT OTHER BRANDS OR EITHER BY YOU OR SOMfGNE ELSE RECENTLY? - TYPES HAVE BEEN pURCMASED FOR YOUR USEv VICEROY - - VIRGINIA - - VIRGINIA SLINF - - VICEROY - - - hICH LIGHTS - SLIMS - - - LIGHTS - - - 100 100 100 190 TOTAL TOTAL KI1IG 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M BOX 49Xf`+ EVE LIGHTS 'IEVTHOL[100 ICEBERG 1 'a/100'Ih' * KEVT NM/a0X .1 KEVT 45 NMfwING .4 NE VT 15 1 1 1 1 1 1 NMf100F1M .1 .5 2.0 2.3 10.0 .4 .8 KENT 7 1 1 ul100MM .1 .4 .8 GOL''N LIGHTS 40 2 2 1 1 1 1 yMlKING .3 1.1 1.5 2.3 2.9 .4 .8 GOLLN LT =HTS 12 1 1 MEKING GOLON LIc:HTS .1 32 2 2 .a 11m<100my .3 1.1 3.9 GOLCN LIGHTS 13 1 1 `i1100MM .1 .4 .8 KENT III 63 3 3 tiHIRIVG .5 6.8 8.8 KENT III NM/100 KOOL 16 +/93x .1 TI " LE 11
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CIGARETTE BRAYD SVITCHING STUDY -- JANUARY-DECEMBER. 1979 LG4ILLAn7 CO!!DUCTE') BY THE DATA GROUP IYC. 1. 9 IN ADDITION TO YOUR REGULAR Dr7AND. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USC. EITHER DY YOU OR SOMEONE ELSE RECENTLY? VICERJY - - VIRGINIA - - VIRGINIA SLIMS_ _ - VICEROY - - -. RICH LIGHITS - SLIMS - - - LIGHT_S_ - ~ - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KICJG 100 TOTAL 100 M TOTAL 100 M BOY 50X/"" KODL 195 5 5 1 1 1 M /<I'1'G 1.6 2.7 3.7 2.0 .4 .8 -M L 52 2 1 1 3 3 all00MM .4 1.1 .7 2.0 1.3 2.5 v00L 5 M/V0 FILTER * KOOL 67 1 1 1 1 ;4/MILDS/KING .6 .5 .7 .4 .A KOOL 37 3 1 2 SPR LITE/KG .j 1.3 .8 1.7 KOOL 38 1 1 SPR LITE/100 .3 .4 L S !' NM/F10X 3 * i .4 .8 L 3 M 17 1 1 NM/KING .1 .5 .7 L S M 'IM/100MM L 3 M 2 M/100MM ~ L 6 M-NM/KG 13 FLAVOR LITES .1 .4 .8 L 6 M-NM/100 14 1 1 1 1 LONG LITES .1 .5 2.0 .4 .8 LARK 9 1 "JM/KING .1 .4 . f F-5 L f: 1 1
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_ !i _ ` i_ - J CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LOr?1LLA4D CONDUCTED ElY THE DATA GRGUP INC. 0. 9 IN ADDITION TO YOUR REGULAR BRAND, WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. -- EIT-IER 3Y YOU Ok SON=OyE ELSE RECE.VTLY? - VICEROY _ - VIRGINIA - - VIRGINTA SLIMS__ - - VICEROY - - - RICH LIGHTS - SLIMS - - - LIGHTS - - - 100 100 10 0 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M BOx BOX/M LA3i 2 1 i PJ9/100MM * .5 2.0 LARK LIGHTS Nsl/41NG LARK LIGHTS 1 N"^./100 LUCKY STPIKE 27 tJM/%0 FILTER LUCKY STRIKE NH/L F/100riM LUCKY STRIKE NM/LKY 1©/KG .2 r MARLBORO 169 11 10 1 1 1 3 2 1 !Et?/GUx 1.4 5.9 7.4 2.0 2.3 2.9 1.3 1.6 is M:.RLBORO 224 10 8 2 5 2 3 NM/KIVr, 1.9 5.4 5.9 3.9 2.1 1.6 2.5 '?ARLBORO 13 1 1 M/POx .1 .4 .8 HARLBORO 31 1 N/K1!JG .3 .4 9AR_63RD 00 2 1 1 3 3 2 2 N4/100HM .7 1.1 .7 2.0 6.8 30.0 .a 1.6 MARL30R0 24 1 1 !+-"./100MM/hO.X 2 .4 ,8 !SARL80RB 139 1 1 1 1 4 4 V 6 1YM(iltll 0 1 . 2 . a . 7 2 .:x 2.9 1.7 7 3.3 TA~,LE 11
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CIC,A?ETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 L03ILLaRD cOND:1CTED BY THE 9ATA GROUP IVC. 0. 1) IN ADOITIO~J TO YOUR REGULAR BRANDe WHAT OTHER BRANf1S OR TYPES HAVE P.EEN EITHER BY YOU OR SOMLONE ELSE RECEVTLY? PURCHASED FOR YOUR USE. VICERaY - - VIRGINIA -..- VIRGINIA SLIMS - - VICEROY - - - RICH LIGHTS - SLIMS - - - LIGHTS_ - 0 -T-uTAL TOTAL KI NG 100 TOTAL KING 100 TOTAL 100 100 100 10 N TOTAL 100 M BOfE MA?LflORO 12 4FLICHTSfKG .1 41ARLF?DRO 77 1 1 1 1 5 4 1 LITESf100/NN .6 .5 2.0 2.3 10.0 2.1 3.3 .8 t~. A J( 6' 2 2 NF'f120;4M ,1 .9 1.6 >sAx 4 ii1120MM i MEkIT 126 1 1 1 1 NMLKIYS 1.1 2.3 2.9 .4 .8 M~RIT 41 1 1 'llKING .3 .4 .4 MERIT 54 1 1 1 1 MMf100`tM .5 2.3 2.9 .4 .8 MERIT 24 3 1 2 Ml10oMM .2 1.3 .8 1.7 MORE 36 2 tIKf120MM .3 1.6 MORE 41 4 l120vN .3 ~riPCRT 25 1 1 '11c0x .2 .4 .A 'JEVPORT 74 MIKI'..''r . G . NEWPOkT 8 ?1f100MM .1 64F,ST6[.0 - - 100 90X/'A TAbLE 11
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CIGAkETTE BRA'UU SdITCHING STUDY -- JANUARY-DECEMBERs 1979 - - LDRILLAPC) CD?1DUCTED BY THE DATA GROUP INC. 0. 1 IN AGJITI011 TO YOUR REGULAR BRaN9s WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. _ EITHER BY YOU OR SOMEONE ELSE RECENTLY? VICERDY - - VIRGINIA - - VIRG INIA SLIMf - - VICERDY - - - RICH LIGHTS - SLIMS - - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 9 TOTAL 100 4 BOx 99X/t4 "IEwP03T 26 2 2 LI,,HTS/KG/M .2 .H 1.7 N Or 21 1 1 NM/KING/FOX .2 .4 .8 ~0~ 19 H/(I^:G/cDx .2 OL) GOLD aJM/F+OX i • OLD GOLD 14 1 1 NM/FLTR/KING .1 2.3 2:9 OLD GOLD 3 NM/FLT6/100 * OLD GOLD 2 LIGHTS/KG/NM + PALL MALL 11 N9/KIVG .1 PALL 4ALL 91 2 1 1 NM/N FLTRlKG .8 1.1 .7 2.0 PA;.L yALL 17 NM/100MM .1 PALL MALL 5 L'uHTS/ryM/KG . PALL 4ALL 9 LS1TS/Nt',/100 .1 PARLIAMENT 23 1 1 LGHTS/NM/BX .2 .4 .8 aess1seo TANLE 11
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-- ~ ---- ~_ cIGAFETTE BRAND SWITCHING STUDY -- JANUARY-DECEM9ERe 1979 LORILLARD C3U]UGTED 3Y THE DATA GROUP IVC. 3. 9 IN ADDITION TO YOUR REGULAR BRAND9 EITHER DY YOU OR SOM~ONE ELSE RECENTLY? . -^ ..._%L _.:.. - WHAT OTHER BRANDS OR TYPES HAVE BEEN PUR:HASED FOR YOUR USE. VICEROY - - VIRGINIA e - VIRGINIA SLIMS - - VICEROY - -. - RICH LIGHTS - SLIMS 1 _. - - LIGHT 100 S - - 100 - 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 00 "1 TOTAL 100 M 30 t 30X/`". PARLIAMENT 16 LGITS/NM/KG .1 PARLIAMEFJT 15 LG4T4/NM/300MM .1 PARLIAMELT 1 LGHTS/N/100MM * PARLIAMEhT 3 U LITE/KG/NM . PHILP MOPRIS 1 N'.1/NU FLTR . PHILP MORRIS NM/NO FLTR/C RALEIGH la 1 i N"/FLTR/KING .2 .0 ,B RALEIGH 3 NM/FLTR/100 . .TArLL 11
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_L CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 ARD IL O R L L CDV7UCTED BY THE DATA GROUP IVC. TACLE 11 0. y IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR - TYPES HAVE BEEN PUR:4ASED FOR YOUR USE. - EITHER BY YOU OR SOMEONE ELSE RECENTLY? VICEROY - - VIRGIUTA - - VIRGINIA SL_IMS - - VIC_EROY - - - RICH LIGHTS - SLIMS_ - - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 _ M 30X 3DX/M RICH LIGHTS 'JM FKI\G b ~ RI'H LIGHTS 6 1 1 (INl100 .1 .5 2.0 SALEH 15 lL)K .1 ~ SaLE'9 189 2 2 1 1 MlKING 1.6 1.1 1.5 .4 .8 SALEM 79 3 3 m/100MM .7 1.3 2.5 SALEM 115 1 1 2 ? MlLITES/KG 1.0 .5 2.0 .8 1.7 SA:'M-MliEO 102 1 1 1 1 2 2 LONG LI GHTS .9 .i .7 2.3 2.9 .tI 1.7 SARATOGA 9 NMll20MM .1 SARATOGA M1120MM E .1 SI:VA THINS 1 1 NMFl0JMM 4 .9 SILVA THIN_S_ 3 2 1 Mf100MM .1 1.3 1.6 R SP4INs atl1D04M .
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CISARETTE EiRAND SVITCHING STUDY -- JA4UARY-DECEMPERs 1_979 LDRILLARD rDY9UCTED BY THE DATA GROUP INC. C. 9 IV tiODTTIO:'J TO YOUR REGULAR BRAyDs UNAT_ OTHER °RAN!)S OR TYPES HAVE _9E_EN EITNER BY YOU OR SOMEONC ELSE RECENTLY? Tk~BLE 1 1 PURCiASEO FOR YOUR USE. VICEROY - - VIRGI"lIA - - VIRGINIA SLIMS - - VICEROY - - - RICH LIOHTS - SLIMS - - - LIGHTS - - - 100 100_ 100 1r 0 TOTAL TOTAL hINu 100 TOTAL KIh3 100 TOTAL 100 N TOTAL 10D M 90x B 0X/A1 TAREYTON 20 'J!+fK14G .2 TAREYTON 19 yM/1('0'1 M .2 TAREYTON 1 N`1/N FLTPlKG . TARE:YT0P1 9 1 N"1/LITES/KG .1 , .5 . TAR:YTON 9 LITES/100/NM .1 TeR:YTDN LOk TAR/M/KG
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CI"sA3ETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. 3. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS EITHER BY YOU OR. SOMi04E ELSE RECENTLY? VANT4G_E M/KI'43 VA,NTA;E N"1l1QOMM VICEROY NM!{1AIG V1CFRGY a4l1CDMM V1:'FOY t:Mlz MILD/KG VIRGINIA SLM A'4l100F'.N VI3GINIA SLM 'a/1CDMM JI'JSTON N`t/°fk WINSTON NpIK ING WI VSTDN NM/1C0MY WI VSTO"1 3l1C0t!M 'AINSTaN f.M/LI GHTS/KG W1YST9N NMlLIGHT/100 TOTAL LO-fI OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. VICEROY - VIRGINIA - - VIRGINIA SLIMS - - VICEROY - - - RICH LI;NTS -. SLIMS - LICHTS - - 100 100 100 TOTAL TOTAL KING 100 TOTAL KIN3 100 TOTAL 100 N TOTAL 100 M BOX 40 3 45 1 1 .4 2.3 10.0 ~3 .4 - ~ 14 1 1 .1 .5 .7 19 2 2 .2 1.1 3.9 45 1 1 .4 .4 .q 46 2 2 .4 .8 1.6 44 2 2 1 1 .4 1.1 1.5 .4 .8 297 12 10 2 1 1 3 3 2.5 6.5 7.4 3.9 2.3 2_9 1.3 2.5 71 ~ 1 4 1 1 .6 2.7 .7 7.8 .4 . 8 .1 126 2 1 1 3 2 1 1.1 1.1 .7 2.0 1.3 1.6 .9 71 V+'7F)qL.GE . ,J 1 1 .6 _ _ .4 .8 2064 54 38 16 11 6 5 55 29 25 17.4 29.0 27.9 31.4 25.0 17.6 50.0 22.9 23.8 21.2 TAEtLE 11
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMfIER* 1979 LOdILLARD CU':DJCTED BY THE DATA GROUP INC. J. 9 IN ADDITION TO YOUR REGULAR 9RANDe WdAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED EITHER DY YOU OR SOMF091E ELSE RECENTLY? FOR YOUR USFt VICEROY - VIRGI'lIA - - VIRGINIA SLIM,^, - - VIC_R0Y - - - RICH LIGITS - SLI4S - - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KIUG 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M BOX 03X/M TOTAL LO-FI 1303 44 30 14 11 6 5 28 22 6 H7.+1-MENTHOL 11.0 23.7 22.1 27.5 25.0 17.6 50.0 11.7 18.0 5.1 TOTAL LO-FI 817 9 8 2 29 9 20 +1EVTHDL 6.9 4.9 5.9 3.9 12.1 7.4 16.9 TOTAL 1066 14 7 7 4 2 2 31 13 18 LOW TAR 9.0 7.5 5.1 13.7 9.1 5.9 20.0 12.9 10.7 15.3 TOTAL VEi:_Y 746 fi 4 4 5 4 1 17 9 9 LOW TAR 6.3 4.3 2.9 7.8 11.4 11.8 10.0 7.1 7.4 7.6 TOTAL ULTRA 329 3 1 2 3 3 5 1 4 LOW TAR 2.8 1.6 .7 3.9 6.8 8.3 2.1 .8 3.4 TOTAL 12_09S 119 4 4 1.0 1.7 3.3 TOTAL 200 3 1 2 STRAIGHTS 1.7 1.6 .7 3.9 6T-iER 88 1 1 2 1 1 .7 .5 .7 q .H .8 JOV•T KNOW 148 2 2 1 1 3 1 2 1.2 1.1 1.5 2.3 2.9 1.3 .8 1.7 NONE 7560 110 94 25 25 19 6 132 63 64 63.7 59.1 61.9 51.0 56.8 55.9 60.0 55.0 55.7 54.2 (• x PERCE'JT LESS THAN .05) TA6LE 11
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CIGARETTE DRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CONGU".TED ElY THE DATA GROUP INC. TACLE 12 0. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? i. 103 NHd-T 3RAND OR 3RANDS OF CIGARETTES DID YOU SHOKE ? VICEROY - - VIRGIyIA - VIRGINIA SLIMS - - VICEROY - - - RICH LIGHTS - SLIMS LIGHTS - - - T:~TAL TDTAE KI,VG 100 TGTAL KING 100 TOTAL 100 100 100 100 100 M TOTAL 10D M 30!c 90kfM TOTAL 12007 186 136 51 44 34 10 240 122 118 100.0 100.0 100.0 100.0 100.0 100.) 100.0 100.0 100:0 10D.0 SMOKED F?E_E_ 1487 20 16 4 6 4 2 24 12 12 SAMPLES ( VET) 12.4 10.9 11.8 7.8 13.6 11.8 20.0 10.0 9.8 10.2 AL?I?JE MfdtYo 1 ARCTC LIGHTS 52 ~ HENTHCLlKING .4 ARCTC LI~HTS 35 2 2 1 "9ENTHDLl100 .3 4.5 20.0 .4 . dELAIR M/KI'~G OELAIR M(100MM dNSV 6 dEDGS N""l100mM . yNSY & HEDGE 5 NH1100"'MI:OX . 3NSN R HEOGS 2 "9/100mM BrJSV & HEDGS 5 1 1 M/100rhMEr,Ox * .4 N BNSN & HEGGS 7 LITESf100lYm .1 3NSN & HEDGS LITES/1001M .1 9sFqTGEo
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C I a ARETTC 8RAND SVITCHIhG STUDY -- JANUARY-DECEMBER. 1979 LORILLAkD COV:)UCTFD BY THE DATA GROUP 1NC. 0. ICA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 103 W-1AT 3RAND OR tlRANJS JF CIG4tiETTES D1) YOU SMOKE ? VICEROY - - VIRGI'JIA - - VIRGINIA SL_IMS - - VICEROY - - - RICH LIGHTS - SLIyS - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 1'10 TOTAL KING 100 TOTAL 100 `1 TDTAL 100 '1 30X BOXlM "`JSN & HEDGS 4 49fM-FLTk/KG . CAMEL 12 YM<FILTE3 .1 CAMEL NNlFILTEH/BX n * CAMEL N`114o FILTER CAMEL LIGHTS 77 3 . 3 1 1 1 1 N0N-MENThOL .6 1.6 2.2 2.3 2.9 .4 .8 CAy"L LIGHT3 22 1 1 100NM/NM .2 .5 .7 CA3LTON 2 NMf7CMN + CARLTDN 10 NMfKIN'G .1 CA?LTJN yl<IF:G . CARLTON 7 100MM/NM .1 CARLTON 5 MEVTHOL/100 TABLL 12
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CIGARETTE BRAND SWITCHING STUOY -- JANUARY-DEGEMI3ER, 1979 LORILLARD COVDUCTEO BY THE DATA GRf?UP INC. U. 1CA HAVE YOU SMOKED =NY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 109 WF+AT ?RA10 OW BRAyDS OF CIGAftETTES DID YOU SMOKE ? DECADE MfKIV S DE"A9E ol 61C0 DORAL NMlKING DORAL !"fKIhG DORAL II KINSf4!i D0R4L II aINslM EVE N4t100M" I^E 2ERG 100MV N- VT Nmf50X KEVT iJM/SING 4EVT NM1100MN KEVT If 100MM GOLDN LIrHTS NMfKING VICEROY - - VIRGINIA - - VIRGINIA SLIMS_ - VICEROY - - - RICH LI3HTS - SLIHS - - - LIGHTS - - - 100 100 100 100 .TOTAL TOTAL KIVG 100 TOTAL KING 100 TOTAL 100 M TOT4L 100 M 3 0x RQx/n! 1 * 'z5 .2 12 .1 16 .1 1i .1 6 1 1 * .4 i . 31 1 1 .3 .4 8 BRf;S T6[,Q TAf+LE 12
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--~----- -- - --- -~_- ~~,_ i: CISASETTE BRAND SWITCHING STUDY -- JANUARY-OECEM9ERv 1979 LORILLARD CONCUCTED BY THE DATA GROUP INC. G. 104 .. lOH HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? WHAT FRAND Ok EiRANDS OF CIGAPETTES DID YOU SMOKE ? TAfLE 12 VICEROY - - VIRGI~JIA - - VIRGINIA SLIMS - - VICEROY - - - RICH LI3~HTS - SLIMS - - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL K I N G 100 TOTAL KING 100 TOTAL 100 hl TOTAL 100 M 30X BOX/M GOLGN LI6HTS 13 'r!/{I'vG .1 GO:.~N LIGHTS 21 1 1 NMl100M,M .2 .q .8 GOLDN LIIHTS 7 M/100MM .i KENT 111 75 2 1 1 1 1 NM/4ING .(~ 1.1 .7 2.0 .4 A K03L 1 ~!?Gk » b'OJL 7 M/IING .1 aOJL t:f190'IM F,OOL 5 ,4/MIL~S/KING • -'.OOL 15 SPR LITC/KG .1 K)OL 12 SPR LITE/100 .1 L k M 1 11M/EaX • L E M 1 NM/KING ~ 6RGST6C()
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CISARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER9 1979 LORILLARD CO'JDUCTED RY THE DATA GROUP INC. G. I0A HAVE YOU SMOKED AYY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 1CP WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? VICEROY - - VIRGINIA - - VIRGINIA SLIMS - - VICEROY - - - RICH LIGdT: - SLIMS - - - LIG-ITS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M 90X B3 X/i1 L 3 M-NM/100 LONG LITES LARK 1 'iy/<ING ~ LAR< 1 NM/100MM * LARK LIGHTS 2 'Jy/4ING ~ uARLElORO 11 yM/hOX MCRLEORO NM/SING .1 .4 .q ^1ARL30R0 N 3 AARLBORO 4 N Rtt100M"1/r!0X . aARLBORO 13 NM/LIGHTS/KG .1 MARLBORO 4 M/LIro-ITS/KG ~ MARLBORO 15 1 1 LITLS/100/UM .1 .5 .7 HAX 1 NM/120MM * 06G5T6€`O TaELE 12
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-------=---~ CI3AR=TTE ERA,ND SWITCHING STUDY -- JaNUARY-DECEMBERs 1979 - LDRTLLARP CONCUCTED bY THE DATA GROUP INC. rl, IOA HAVt YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? i. iOh WHAT BRA%D OH 6RANDS OF CIGARETTES DID YOU SMOKE ? TAPLC 12 VICEROY - - VIRGINIA_ - - VIRGINIA SLIMS - - VICEROY - - - RICH LISHTS - SLI9S - - - LIGHTS - - 100 100 100 too TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M BOX FaOXlM MERIT 69 1 N 4/<IyG .6 .5 .7 .4 .8 11E3IT 43 2 2 MfKING .4 1.1 1.5 m F2IT 16 UM/1GDMM .1 M E4IT 14 1 'If1001M .1 .4 .f. MORE 11 2 2 Nhf120MM .1 .8 1.6 MDRE 13 *1/120MM .1
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- .-- -A~-- _ _ CISARETTE DRAND SWITCHING STUDY -.-. JANUARY-DECEMbERs 1979 LORiLLARD CONDUCTED BY THE DATA GROUP IN ). 1CA HAVE YOU SMOKFD ANY FREE SAMPLES OF CIGARETTES RECENTLY? ). 10Ei 1.'dAT BRAND OR E3F2ANDS OF CIGARETTES DIO YOU SMOKE ? TARLE 12 VICEROY - - VIRGINIA - - VIRGINIA SLIME - - VICEROY - - - RICH LIGHTS_ - SLIMS - - - LIGHT S - -_ -. 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 H TOTAL 100 M BOX BDXIM PALL NALL 1 LGiTSLN^1LLiX * PALL yALL 1 LG-ITS/P!M/KG • pALL MALL 2 LGiTS/NMl100 * P.4LIlkEhT 3 LGiTS/NM/dX * PARLIAMENT 1 LG-IT: fNMlKG * PARLIAMENT 3 1 LGHTS/V,Mf100MM * .4 . PARLIAMENT 4 U LITEFKGlNM * ! PHILP MORRIS 2 'JMlN1 FLTR/C • NHILP MORRIS 1 "i10QMM/nOX * RALEIGH NMfFLTR/KING RALFIGH 2 LITESfNMfKG ~ RALEIGH LGHTS/N4f100 .
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-~, .-_- . ----~~~~----- CIGAEETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CUNEJCTED BY THE DATA GROUP INC. 1. ICA HAVE YOU SMOKE_D ANY FREE SAMPLES OF CIGARETTES RE:ENTLY? G. 106 WHAT BRAtiD OR BRAVDS JF CIGARETTES 010 YOU SMDKE ? TAFLF 12 VICEROY _ - VIRGINIA - - VIRGINIA SLI4!~ VICEROY - - - RICH LIGHTS - SL1MS - - - LTGHTS -. - - 100 100 100 100 TGTAL TOTAL K I N G 100 TDTAL• KING 100 TOTAL 100 M TOTAL 100 M BOX DOXlM REAL M/S1NG RICH LIGHTS_ IR 1 1 NMfKING .1 2.3 2.9 RICH LIGHTS 9 SF.LEM 4 SALEM 22 M/<ING .2 SALEM 12 1 1 ++/1CDtiM .1 .5 .7 SALE!I 37 2 1 1 MlLI1ES/KG .3 .9 .B e SALEM-ME100 32 2 2 LONG LIGHTS .3 R 1.7
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CIGAkETTE BRAND SWITCHING STUDY -- JANUARY-DEGEMRER. 1979 LORILLARD CO'UDUCTE^ BY THE 9ATA GROUP INC. ]. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? C. 10,3 L'HAT DPAND OR 8RANDS OF CIGARETTES DID YOU SMOKE ? TAiEYTOY LITFS/100/Nf4 TRIUMPH YM/KINC T2IU'IPd M/fIVG TRJF NMIKING TRUE M/<ItuG TRUE NH/100HM TRUE ta/100MM VANTAGE NM/KIVr, VANTAGE M/KING VANTAGE 'i M/100MM VICEROY NM/X MILD/KG VICEROY - - VIRGINIA -. - VIRGINIA SLIMS - - ViC=ROY - - - RICH LIGHTS - SLI'1S - - LIGHTS - - - I00 190 100 10 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 0 M TOTAL 100 M 30X RDX/M ~ R 48 2 2 .4 4.5 5.9 25 .2 16 .1 13 .1 7 1 1 .1 .5 2.0 4C 2 1 1 .3 1.1 .7 2.0 12 .1 23 1 1 .2 .5 .7 - 1 .4 .H . 33 2 2 1 1 .3 1.1 1.5 .4 .8 VGCYstseo TAE]L"c 12
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CIGARETTE BRAND SWITCd1NG STUDY -- JANUARY-DECEMBER. 1979 LOwILLARC CONUt,'CTEO BY THE DATA GROUP INC. . l0A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 106 WHAT BRAN) Ok BRANDS OF CIGARETTES DID YOU SMORE ? --- TAi:LL 12 VICEROY - - VIRnINIA - - VIRGINIA SLIM!~ - - VICEROY - -_ -. RICH LIGrITS_ - SL1M S - - - LIGHTS - - _ 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M POX BJX/M VIRGINIA SLM 13 'VM/100MM .1 VI3SINIA_ SLM 12 ?1/100MM .1 WINSTON 4 NM /FOi( . JIVST4N 29 tiM/KINS .2 '41 NSTON 10 1 1 1 i NJM/100MM .1 .5 2.0 .4 WIVSTO`J 2 "/120MM • WIVSTON la 1 1 NM/LI GHTS'/KG .1 .4 .8 W IVSTQN 21 SIM/LIGHT/100 .2 TOTAL LO-Fi 193 2 . 1 1 4 2 2 1.6 1.1 .7 2.0 1.7 1.6 1.7 TOTAL LO-FI 124 1 1 3 2 1 NOY-MENTHOL 1.0 .5 2.0 1.3 1.5 h TOTAL LO-Fi 73 1 1 1 MEVTHOL .6 .5 .7 .4 TOTAL '03 6 6 1 1 7 3 4 LOW TAR 2.5 3.2 4.4 2.3 2.) 2.9 2.5 3.4 TOTAL VERY 468 6 5 1 3 1 2 5 2 3 LOW TAR 3 ."3 3.2 3.7 2.0 6.8 2.9 20.0 2.1 1.6 2.5
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CIGARETTE BRAYD SWITCHING STUDY -- ,IANUARY-DECEMBER9 1979 LD3ILLARD CDNDUCTED BY THE DATA GROUP INC. 0. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGAP.ETTES RECENTLY? G. 105 WHAT 9RAND 06 BRANDS OF CIGARETTES DID YOU SMOKE ? VICERDY - = VIRGIUTA - - vIRGIYIA SLIMS - VICEROY - - - P.ICM LIGHTS - SLI"IS - - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M BOX 90x/,9 TOTA_L ULTRA 271 3 1 2 2 2 1 1 LDJ TAR 2.3 1.6 .7 3.9 4.5 5.9 .4 .B TOTAL 120tS 37 3 2 1 .3 1.3 1.6 .8 TOTAL STRAIGHTS 5 t OTHER 70 1 1 .6 .4 .P. ROVlT KNOW 266 7 6 1 3 2 1 2.2 3.8 4.4 2.0 1.3 1.6 .9 NOT SMOKED 10520 166 120 47 39 30 B 216 110 106 FREE faMPLE 67.6 89.2 L,fl.2 92.2 88.6 88.2 80.0 90.0 90.2 E9.B T:BLE 12 t. = PERCENT LESS THAN .05I
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CIGARETTE BRAVD $WITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CONDUZTED BY THE DATA SNOUP IVC. 1. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? r,. 116 WHAT BRAND Oh BRANDS DID YOU PURCHASE WITH COUPONS ? TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL TOTGL 12007 186 136 51 44 34 10 240 122 11R 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 RE3EE'fED 100L 6 2 4 7 6 1 11 8 4 COUPON FOR :+RAPJD 6.4 3.2 1.5 7.8 15.9 17.5 10.0 4.6 5.6 3.4 ARCTC LIGHTS 16 M7_UTH3L/KIVG .1 A3CTC LIGNTS 15 M_NTHOLl100 aELA1R M/dING .1 yELATR 10 m11001±y _1 dVSN & HEPGS Nbt(100NM oYSN Y. HEDGS LITES/100fNM CAMEL ^aMlFILTER CA!1E L NM/NO FILTER CAMEL LIGHTS 34 1 1 NON-.MENTctOL .3 .5 .7 CAMEL LIGHTS_ 100'?M,fN'9 NN/RMz C1GICi kGCQ . VICEROY - - VIRGI'JIA - _ VIRGINIA SLIMS - - VICEROY - - - RICH LIGHTS - SLIMS - - - LIGHTS - - - 100 100 100 100 100 M BOX B3XfM TAhLE 13
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i CIGARETTE BRAND SWITCHING STUDY -- JAyUARY-DECEMBER. 197? LO3ILLARD CJU7UCTED BY THE DATA GROUP INC. 0. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT DN CIGARETTES RECENTLY? 4. 11B WHAT BRANU Ok BRANDS DID YOU PURCHASE JtTH COUPONS ? VICEROY - - VIRGINIA - . VIRGINIA SLIMS - - VICEROY -. - - RICH LIGHTS - SLIMS - - - LIGHTS - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KIN,S 100 TOTAL 100 K TOTAL 100 M d0R BOX/M CARLTON 2 MENTHDLf100 : CIESTERFIELD 2 NM/N ELTRlKG . D=: AO--- 6 aMIKrvG • DE CA['E 7 !".EKIk4G .1 DORAL B NI !'CIVG .1 DORAL 9 M/KING .1 DORAL II 16 K I hG/"JM . 1 DDRAL II 7 KIN<f!1 .1 f~~3ERG 1 "l106MM e TANLE 13
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CIGARETTE BRAND SWITCHING STUDY -- JAUUARY-DECEMBER. 1979 _ --- L]aILLARO L'3VOUcTEO 3Y THE DATA GROUP INC. i. 11.1 HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? ~. 113 WHAT BRAND OR BRANDS DID YOU PURCHASE WITH CO'JPONS ? VICEROY - - VIRGIVIA - - VIRGINIA SLINS - - V1CERUY - - - RICH LISHTS - SL11S LIGHTS - - - 100 10 100 1B TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 H TOTAL 0 100 M 30x 0 aOxfM GOLC~N LIGHTS 12 NfKI1IG .1 GOLDN LIGHTS 26 nyiio0a4 .2 GOLCN LIS_HTS 12 N/100MM .1 KENT III 61 2 2 V'1/'(IYG .5 .8 1.6 yDOL 1 H/a0z . KOOL 4 M /KIF.G * TA~:LE 1 S
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LDRILLARI? CJNDUCTED BY THE DATA GRGUP INC. 0. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? 3. 113 WHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? L & k-NM/KG FLAVOR LITES L g M-NM/100 LONG LITES LARK NM/KING LU:KY STRIKE NM/NO FILTEd MAQLECRO NM/a0k MARL'cDRO NaltIyG MARLDaRO IJ~1/lOJhiM NARLBORO Ny/100101M/30X NARL?3R0 NM/LICHTt/KG MA3LGOR0 LITES/100/NM M A x NM/120MM M'fiIT NM/K1NG VICEROY - VIRGINIA - - VIRGINIA SLIMS VICEROY - - - RICH LIGHTS - SLIMS - - - LIGiTS - - - 10 TOTAL TOTAL KING 100 TOTAL KIN3 100 TOTAL 100 100 0 100 100 M TOTAL 100 H d0x 99MfM 7 .1 22 .2 4 * 1 * 2 .B 1 .B 1 .B 2 1 1 * 4 q 1 * 3 * . . . U4Q9I6c0 TAFILE 13
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-- --- -~----~ _~~ CISARETTE ECEMBER• BRAND SWITCHING STUDY -- JANUARY-D 1979 LaRILLARFI CONDUCTED _ BY THE DATA GROUP INC. 1. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? .. 112 WHAT BRahD OR BkANDS DID YOU PURCHASE WITH COUPONS ? VICERGY - - VIRGIVIA - - VI4GItiiA SLIMS - - VICEROY - - - RICH L11HTS - SLINS - - - LIGrITS - - - 100 100 100 100 TOTAL TOTAL kING 100 TOTAL. KING 100 TOTAL 100 M TOTAL 100 M 9ox ROXl1? MERIT 4 1 1 Ny<100MM + .5 2.0 MERIT 4 ~i/100MM * M3RE 22 "IME120MM .2 !1 0 R E 1 4 1'l1204M .1 NEWPORT 3 M/30X * NEWPORT 7 MtKING .1 T' iLE 1 3
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i CI'sA9ETTE BRAND S6fITCHING STUDY -- JANUARY-DEGEMBER. 1979. LORILLARD CONDUCTED BY THE DATA GROUP INC. Q. IlA HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? D. 11P WHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? VICEROY - - VIRGINIA - - VIRGINIA SLIMS - - VICEROY - - - RICH LI3HTS - SLI4S - - - LIGHTS - - - 100 100 1on 100 TOTAL TOTAL KI+JG 100 TOTAL KING 100 TOTAL 103 M TOTAL 100 M 90X 00x/M PALL MALL N9/SING PA_L MALL N'q/N FLT~,/KG PALL MALL NM/100MM, PALL MALL L6HT5/NM/100 1 . . . PA3LIAMENT 2 LGtiTS/NM/100MM - PA2LIAMENT I U LITE/KG/NM . RALEIGH 7 N4/FLTR/KING i RALEIGi NM/FLTR/100 RALEIGH NM/N FLTP/KG . RALEIGH 6 LITCS/NM/KG k RALEIGH LGHTS/Ny/100 REAL 6 1 1 N'+/KING * .4 .8 RICH LIGHTS NM/KIVG ZU09T6CQ T4ELE 1'
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~--~-- --------- -~----- - - - CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 LORTLLAFD CONDUCTED BY THE DATA GROUP INC. HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? WHAT BRAND OR BRAVDS DID YOU PURCHASE WITH COUPONS ? VICEROY _ - VIRGINIA - - VIRGINIA SLIMS - - VICEROY - - - RICH LIGHTS - SLIMS - - - LIGHTS -. - - 100 100 100 100 TOTAL TOTAL KIVG 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M BOx BoJ(fM RI'li LIGHTS 7 1 1 2 1 1 NM/100 .1 .5 2.0 4.5 2.3 10.0 SALEN 5 "-4l~0x . SALEM 31 H/<I`JG .3 SALEM 31 1 4'/100MM .3 .4 . SALEM 64 1 1 M/LITESlKG .5 .4 R SALE'1-M/100 64 LOV1 LIIHTS .5 TALL N`+/120MM TAREYTOFI 1,IM/KING TAREYTON NM/ti FLTP/KG TAREYTON NM/LITES/KG TAREYTON 1 LITFS/100/NM • TRIUMPH 22 r1M/KIVG .2 TRIUMPH 13 M/KIVS .1 TA FLt 13 E00916E0
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-r". ----'------- CIGARETTE BRAND S'JITCHING STUDY --. JANUARY-DECEMBER. 1979 LORILLAHD CONDUCTED BY THE DATA GROUP INC. Q. 114 HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT DN CIGARETTES RECENTLY? 0. 11B WHAT BRAN7 OR BRAqDS )ID YOU PURCHdSE WITH COUPONS ? VICEROY - VIRGINIA - - VIRGINIA SL_IM~ - VICEROY - - - RICH LIGHTS - SLI!?S - - - LIGHTS 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M BOX BaX/M TRJF 16 NM/<ING .1 TRJE 8 4/fI"1G .1 TRJE 10 NN/1C0h:M .1 TRUE 8 m /100MM .1 VANTAGE 51 1 1 NM/KING .4 .4 .8 VANTAGE 19 MfhI"JG .2 /ANTAGE 26 N!+/1COMN .2 VICEROY 1 NN/100MM • VI--EROY 15 2 2 3 1 Nri/% MILfi/KG .1 1.1 3.9 6.8 8.8 VIRGINIA SLM 1 N^+/1CDMM • VIRGINIA SLM 1 1 1 .4• .8 +IINSTON_ 6 Nk/c0K * WINSTON 23 NM/<lYG .2 TAC.LE 13 V009 1G i,0
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~-- ----- - -~--- ----" CI3A_FETTE BRAVU S41ITCaING_ STUDY -.- JANUARY-DECEkBER. 1979 LORILLARD CONGuCTED 'dY THE :)ATA GROUP INC. Q. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? Q. 118 WHAT BRAND OR BRANDS DID YOU PURCIASE WITH COUPONS ? VICERDY - - VIRGINIA - - VIRGINIA SLIMS - VICEROY - - - RI CH LIGHTS - rLIt9S - - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M BOX BOX/M .tI VSTDN 12 NM/100MH .1 UILSTON 1 M(100MM A WINSTON 36 1 NMILIGHTSlKG .3 .4 UI vSTO'U 36 1 1 ,yM/LIGHTf100 .3 2.3 2.9 TOTAL LO-FI 197 3 1 2 1.6 1.3 .8 1.7 TOTAL LO-FI 97 1 1 NlDN-MENT^10L .8 .4 .R TOTAL LO-FI 93 2 2 MENTHOL .8 .8 1.7 TOTAL 306 4 2 2 4 4 3 2 1 LOW TAR 2.5 2.2 1.5 3.9 9.1 11_R 1.3 1.6 N TOTAL VERY 297 2 2 3 2 1 4 3 1 LOW TAR 2.5 1.1 3.9 6.8 5.9 13.0 1.7 2.5 .6 TOTAL ULTRA 188 2 2 LOW TAR 1.6 .E1 1.6 TOTAL 12U'S 40 .3 TARLE 13
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CIGARETTE BRAND SWITCHING STUDY -- JAVUARY-DECEMHER. 1979 L03ILLARn CDYDUCTEO BY THE DATA GROUP INC. 0. 11A hAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES 4ECENTLY? .0. 11° JHAT BRAND OR BRANDS 010 YOU PURCHASE WITH COUPONS ? VICEROY - - VIRGINIA - - VIRGINIA SLIMS VICEROY - - - RICH LIGHTS - SLIMS - - - LI6HTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KIN G 100 TOTAL 100 4 TOTAL 100 M ROX 90xlH DOVIT KNOW 49 .4 NOT REDEEMED 11000 180 134 _ 47 ;n 29 3 229 114 _ 114 CCUoON 91.6 96.R 98.5 92.2 66.4 82.4 90.0 95.4 93.4 95.6 (• = PERCENT LESS THAN .05)
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,. CIS4RETTE BRAND SWITCHING STUDY -- ,IANUARY-DECEMDERs 1979 LORILLAPO CONDUCTED BY THE DATA GROUP INC. 0. 12A 1F YOU WENT TO RUY YOUR REGULAR CIGARETTES AND TNE STORE WAS TEMPORARILY OUT OF IT. WHAT WOULD YOU BE LIKELY TO DO ? VICFROY - - VIRGINIA - .. VIRGINIA SLIMS - - VICEROY - - -,RICH LIGHTS - SLIMS - - - LIGHTS_ - - - 100 100 100 100 TOTAL TOTAL KIVG 100 TOTAL KING 100 TOTAL 100 "t TOTAL 100 17 BOX BD?(fM TOTAL 11869 186 136 51 44 34 1 0 240 122 118 100.0 100.0 100.0 100.0 100.0 100.0 100. 0 100 .0 100.0 100.0 bUY ANOTHER 3317 66 49 18 13 11 2 82 43 39 BRAND 27.9 35.5 36.0 35.3 29.5 32.4 ? 0 . 0 34:? 35.2 33.1 *JUY ANOTHER 2112 28 16 12 12 10 3 16 f; 7 TYPE/SIZE OF SAME 3RAND 17.8 15.1 11.8 23.5 27.3 29.4 30. 0 6.7 6.6 5.9 9UY REGULAR 6387 93 71 21, 18 13 6 142 71 72 GRAND ELSEWHERE 53.8 50.0 52.2 41.2 40.9 38.2 60. 0 59.2 5B.2 61.0 WAIT UNTIL 17 AVAILABLE .1 QUIT 12 .1 DONIT KNDW 25 1 1 .2 2.3 2.9 TffiLE 14
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1:~:i. _ -~- - CI'aASETTE BRAND St1ITCHING STUDY -- JANUARr-DECE!!BER• 1379 LDRILLARD ~'ONDUCTED GY THE DATA GROUP IyC. .. 120 WHAT BRAND WOULD YOU dUY ? TAELE 15 VICEROY - - VIRGINIA - - VIRGINIA SLIMS - - VICEROY - - - RICH LIGHTS - SLIMS - _ - LIGHTS_ - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M BOX BOXLN TOTAL 3317 66 49 1H 13 11 2 82 43 39 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.U 100.0 100.0 a'. PINE MESIF.G ARCTC LIGH TS 3 MEVTHJLfKI ARCTC LIGH ;9=11THDLf10 NG .1 TS 6 0 .2 ':ELAI1 20 Ml<IhG .6 ?ELAIR 9 Mll00MM .3 44St! R HEU GS 16 1 1 4 4 NMfKIYG .5 7.7 50.0 4.9 9.3 d11S~, & HED GS 55 1 1 3 3 NM/100MM 1.7 1.5 5.5 3.7 7.0
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CIGAbETTE BRAND SYITCHI"JG STUDY -- JANUARY-OECErBERs 1979 --- --- LOlILLamD COVDUZCTED BY THE DATA GROUP iVC. TAfiLE 15 0. 129 JHAT CiRAND WOULD YOU BUY ? VICFROY - - VIdGIVIA - - VIRGIUTA SLIMS - - VICEROY -. - - RICH LIGHTS - SLIMS - - - LIGHT - S - - ~ 0 100 100 100 10 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M 8D1( BQX/M qNSN P HEOGS 3 2 2 #-1lM-FLTREKG .1 2.4 5.1 CAMEL 74 2 2 NM/FILTER 2.2 3.0 4.1 CAMEL 7 1 1 NM/FILTER/BX .2 7.7 9.1 CAMEL 62 "!M/NO FILTER 1.9 CAMEL LIGHTS__ 36 t,9N-MEhTHOL 1.1 CAMEL LIGHTS t3 1 1 100NM/NM .2 7.7 50.0 CARLTON 3 yM/70MM .1 CARLTON ,J4/KIVG H .2 CARLTON 5 M/K1"JS .2
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CIGaRETTE bRANO SWITCHING STUDY -- JANUARY-DECEMBER* 1979 LJRILLARD _ CJVJUCTED BY THE DATA GROUP INC. 0. 123 WHAT 9RANO WOULD YOU BUY ? TAcLE 15 VICEROY - - VIRGINIA - _ VIRGINIA SLIMQ _ - VICEROY - - - RICH LIGHTS - SLf`1S - - - LIGHTS - - - 1D0 100 100 100 TOTAL TOTAL KING 100 TOTAL KI'JG 100 TOTAL 100 Lt TOTAL 100 M 90x 30X/M !'HESTERFIELD .. NM/N FLTK/70 .2 ERFIELD CiEST 27 _ NM/N FLTn/KG .8 D=CtO= 3 1 1 WM/KIVG .1 1.2 2.3 3E'.ADE 1 `Ihl/1u0 * DOfidL 7 ".M/K IVG .2 JORpL 7 M/KIN", .2 aORAL II_ KING/NM b .2 DORAL I1 3 KIN</M .1 E V E 27 Ny/100MM .8 fV"t LIGHTS MENTHOL/140 -( fVT 5 `im /~'.CX .2 aEVT 30 NM/KINC _° K_Vi 15 NM/100MM .5
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CIGAGETTE BRAND SWITCHING STUDY -- JANUaRY-DECEMBER. 1979 L9RILLAR9 CDYDUCTED BY THE DATA GROUP INC. o. 123 WHAT 3RAND WOULD YOU BUY ? TAnLE 1:i VICEROY - - VIRGINIA - - VIRGINIA SLIMS - VICEROY -. -. - RICH LIGHTS - SL1'4S - - - LIGHTS - - - - 100 100 100 100 TOTAL TOTAL K I N G 100 TOTAL K I N 3 100 TOTAL 100 4 T-OTAL 100 M 30k BDX/?! 4 KENT 4 +1/100MM .1 GOLCN LIGHTS 30 1 1 1 1 IN M/KIVG .9 1.5 2.0 1.2 2.3 GOLDY LIG;iTS 5 1 1 M/KI%G .2 1.2 2.6 GOLCN L13HTS 20 1 1 3 3 ':yf100m. M .6 1.5 5.5 3.7 7.0 GOLD.',I LIGHTS 7 1 1 M/1C0M'1 .2 1.2 2.6 rEENT IIi 13 NM/{I14G .4 rcENT III 1 'UM/100 ~ dODL 11 ;1/30X .3 KO3 L 84 1 1 M/<ING 2.5 1.2 2.6 KOOL 25 1 1 d/100MM .fl 1.2 2.6 E33L 1 M/YO FILTER + K00L 36 1 1 9/MILOS/KING 1.1 1.5 2.0 K30L 19 SPi LITE/KG .6 TT0916C4
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CI2ARETTF BRAND S4fITCHING STUDY -- JANUARY-DECEMBER* 1979 LORILLARD COVDUCTED BY THE DATA GROUP INC, TAPLE 15 0. 123 4IHAT BRAND WOULD YOU BUY ? VICEROY - - VIRGINIA - - VIRGINIA SLIMS - - VICEROY -_ - - RICH LIGHTS - SLIMS - - -. LIGHT^, - - - 110 100 100 100 TOTAL TOTAL KIN G 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M 30x 39XfM KOOL 16 SPR LITE/100 .5 L 5 M 4 NM/E OX . 1 L t M 8 1aM/<ING .2 L S M 7 N'1/1COMM .2 L $ M-N_M/KG FLAVOR LITES . L S M-NM/100 LON~ LITES H .2 LAarf 9 1 1 Ny/XING .3 1.2 2.6 LAiK 4 1 1 NM/100mM .1 1.5 5.6 LAR< LIGHTS_ ' NM/i00 .1 LUCKY STRIKF 47 NM/NO FILTER 1.4 LUCKY STRIKE NM/EILTER LUCKY STRIKE NM/L F/100''M LUCKY STRIKE 1 %M/LKY 10/KG *
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, CISARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMNER. 1979 LORILLAk9 COYUUCTED BY THE DATA GROUP INC. J. 124 YHAT 3RAN0 WOULD YOU 3UY ? VICEROY -. VIRGINIA - - VIRGINIA SLIMS - - VICEROY - - - RICH LIGHTS - SLIvS - - - LIGHTS - - - 100 1no 10n 100 TOTAL TOTAL kING 100 TOTAL KING 100 TDTAL 100 N TOTAL 100 M 90X B9X/M MARLE10R0 119 11 11 2 1 1 NM/~Ox 3.6 16.7 22.4 2.4 2. 3 2. 6 r;ARL90R0 248 12 9 3 2 2 7 6 1 _ NM«ING 7.5 18.2 19.4 16.7 15.4 18.2 8.5 14.0 2.6 (AAZLB0R0 6 M[9ox .2 MA3L5CR0 17 2 1 1 M/KING .5 2.4 2.3 2.6 MARLB9R0 40 1 1 NM1107~',%l 1.2 1.2 2.3 MA4LPOR0 12 2 2 NM11001iMlpOX .4 2.4 4.7 MA~LBORO 98 2 2 N'fILIGHTSfKG 3.0 2.4 4.7 MARLBORO aiLICHTSfKG .1 MARLBORO 54 1 1 2 2 LITES/100fNM 1.6 7.7 9.1 2.4 4.7 I A X 5 2 2 NMl120,';M .2 2.4 4.7 MAX 1 Ml120MM MERIT 65 1 1 NMlKIYG 2.0 1.2 2.3 MERIT 19 1 1 k1CtING .6 7.7 9.1 TAfiLC 15 i. l.Vi)LC3f.Q
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CIGARETTE BPA'dD SWITCHING STUDY -- JAlJUARY-DECEMBER! 1979 LORILLARO CONDUCTED BY THE DATA GROUP INC. Q. 12B WHAT BRAND WOULU YOU 9UY R VIr.EkOY - VIksINIA - - VIRGINIA SLIMS - = VICEROY - - - RICH LIG_HTS - SLIMS - - - LIGHTS - - - 100 100 100 100 TCTAL TOTAL KIVG 100 TOTAL KING 100 TOTAL 100 _ M TOTAL 100 M BOx P3 xlM '9E iIT 26 1 1 a1ml100MM .8 1.2 2.6 ME3IT 7 2 2 Ml100MM .2 2.4 5.1 M32~ rdY 1120MM "3 3E 6 =t/120MM .2 4ENPORT 16 ~'eeax .5 N:YPORT 33 'i[4iFyG NEJPORT Mli00MM 1.0 NEJP031 12 1 1 LISHTS/KG/M .4 1.2 2.6 y01 7 NMfKIVG/EOX .2 'v0y 10 !9lKINGtBOX .3 DL'J GOLD 2 N4 l50x .1 OLD GOLD 22 NMlFLTRfKING .7 OLD GOLD 3 N'"IFLTR/100 .1 T~gLE 15
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CIGARETTE EIRAND SWITCHING STUDY -- JAUUARY-DECEi-!:;ERt 197'? - _ _ L03ILL4R0 CDNDUCTED BY THE JATA GROUP IVG. 0. 126 WHAT BRAND WOULD YOU BUY ? - VICEROY - - VIRGINIA - - VIR.riI'VIA SLIMS VICEROY - - - PICH LIG-ITS - SLIMS - - - LIGHT S - - - 100 1DD 100 100 TOTAL TOTAL rcING 100 TOTAL KING 100 TOTAL 100 N TOTAL 100 M B0x ~3xfr1 OLD GOLD 'dMfN FLTd/KG 1 a OLD GOLD 1 LIGHTSIKf,/NM * PALL MALL 7 qM/KISG .2 PALL MALL R2 'JMlN FLTR/KG 2.5 aALL MALL 17 N^ff100M!1 .5 PALL MALL 1 '"[100'AM PALL MALL LGHTS/NM/KG . PALL MALL 5. LGHTSf`JM/100 .2 PARLI4MENT 13 1 1 1 1 LGHTS/NM/BX .4 1.5 5.6 1.2 2.3 PARLIAMENT 6 LGHTS/NMlKG .2 PARLI4yENT 6 LG HTSINF;l100MM PARLIAMENT .2 U LITEIKGlNM PHILP MORRIS NM/VO FLTR : 5'LU9LG[.O T.,fLF 15
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CIGARETTE BRAND SJITCHING STUDY --. JAVUARY-DECEMBERr 1979 LORILLARD CONDUCTEU BY THE DATA GROUP INC. u. 12d WHAT BRAND 'Jt3ULD YOU BUY ? TAGLE lh VICERJY - - V_IRGINIA - - VIRGINIA SLIMS - = V_ICERGY - - - RICH LIGdTS - SLIMS - - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 '1 TOTAL 100 "" 90X RDX/m PHILP MORRIS 1 PdMf'iJ FLTR/G . RALFIGH 17 3 2 1 NM/FLTR/KING .5 4.5 4.1 5.6 RALEIGH 4 1 1 `01 /FLT!t/100 .1 1.5 2.0 RALEIGH NM!'V FLTR/KG RALEIGFJ 1 LITES/NM/KG * REAL 12 NM/K1VG .4 REAL 8 MLKI'kG .2 RI:H LIGHTS 3 Ny/KIVG .1 RI'_H LIGHTS 1 NM/100 ~ SALEM 13 1 1 M/:i Dx .4 1.2 2.6 S A L E M 120 1 1 2 2 ti/KIP:G 3.6 1.5 2.0 2.4 5.1 SALEM 61 1 1 4 4 M/100MM 1.d 7.7 9.1 4.9 10.3 SALEM 63 1 1 1 1 M/.ITES/!*G 1.9 1.5 5.6 1.2 2.6
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CIGARETTE BpAND SWITCHING STUDY -- JANUARY-DECEMRERs 1979 L(31 ILLARC CONDUCTED BY THE DATA GROUP INC. ;. 129 WHAT BRAND WOULD YOU BUY ? TF''L( 1`. VICEROY - - VIRrINIA - - VIRGINIA SLIMS VICEROY - -. -. RICH LIGHTS - SLIMS - - - LIGHTS - - - 10ri 100 100 100 TOTAL TOTAL K I N G 100 TOTAL KING 1q0 TOTAL 100 M TOTAL 100 M 90X 90X/M !~ALEM-P4/100 53 2 2 LJNG LIGHTS 1.6 2.4 5.1 SARATUGA 3 NM/1?0t'M .1 SARATOGA 3 41l120H!7 .1 SILVA THINS 3 1 1 NV, /100MM .1 1.2 2.3 SILVA THINS 5 2 1 1 ^+/1POf,M ,2 ?.4 2.3 2.6 TALL yN/120'1M . TAR=YTON 19 N*//KIiVG .6 TAREYTO'a N"/100'"M TAREYTON N9/4 FLTRfKG . TAREYTON NM/LITES/KG TAREYTON 6 LITES/100/NM .2 TAQEYTBN LOW TAR/^-'/KG TRIUMPH 7 1 1 NM/KING .2 1.2 2.3
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CIGARETTE BRAND SuITCHING STUDY -- JANUARY-DECEMBER. 1979 L9RILLARD CDYDUCTED BY THF DATA GROUP INC. 0. 123 WHAT 9RAND uCULD YOU BUY ? VICEROY - - VIRGINIA VIRGINIA SLIMS - - VICEROY - - - RICH LIGHTS - SLIMS - - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M 3Qk @Ox/M TpIUP'PH HfKIN;, H .1 T4UE 23 2 1 1 hMLKIVG .7 2._4 2.3 2.6 TAUE 10 MEKIVS .3 T4U~ 6 NM/100MM .2 TRUE 3 1 1 '-/100MM .1 1.2 2.6 VANTAGE 49 1 1 ',M/KIN6 1.5 1.5 5.6 VANTAGE 15 MfKIN6 .5 VA4TAGE 23 'J4l100MM .7 VI.ER.DY 57 N't/42NG 1.7 1 1 1.2 2.3 --- -----~- ~ ,^ --- ----7 TAELC 15
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^1GlRETTF BRAND SYIT-CHI"IG STUDY -- JANUARY-OECEM?ER* 1979 LDAILLAIt!' CO'VGUCTED Fly THE DATA GROUP 1NC, . 123 WHAT @RANO WOULD YOU BUY ? VICEROY - - VIRvINIA_ - - VIRGINIA SLIF'_° ~ - VICEROY - - - RICH LISHT; - SLIMS - - -. LIGiTS - - - 100 100 100 1r 0 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 . M TOTAL 100 y 30>' 90X1'4 UINSTON 58 1 1 NHl,Ox 1.7 1.5 2.0 UISSTON °71 11 11 1 1 1 1 NMl<I11G R .2 16.7 22.4 7.7 9.1 1.2 2.3 uINSTON 59 9 2 7 NMl100MM 1.8 12.1 4.1 38.9 JINSTON kl100MM J1 NSTOR! 75 1 1 1 1 ^JMfLIGHTS/KG 2.3 1.5 5.6 7.7 9.1 WINSTON 50 1 1 'lMfLIGHT(100 1.5 7.7 9.1 TOTAL LO-FI 1674 53 40 13 6 5 1 46 24 22 _ tS0.5 80.3 81.6 72.2 46.2 45,5 ~0.0 56.1 55.8 56.4 TOTAL LO-FI 1202 52 39 13 5 4 1 23 21 3 NO%-.yE"ITHOL 36.2 78.8 79.6 72.2 38.4 36.4 `.-0.0 28.0 48.8 7.7 TOTAL LO-FI 475 1 1 1 1 23 4 20 MENTHOL 14.3 1.5 2.0 7.7 9.1 28.0 9.3 51.3 TOTAL 662 4 1 3 6 5 1 16 6 a LO9 TAR 20.0 6.1 2.0 16.7 46.2 45.5 50.0 19.5 14.0 23:1 TOTAL VERY 377 3 1 2 1 1 9 4 5 LDd TAP 11.4 4.5 2.0 11.1 7.7 9.1 11.0 9.3 12.8 TOTAL ULTRA 125 5 3 2 LOJ TAR 3.8 6.1 7.0 5.1 TOTAL 120'S 36 2 2 1.1 2:4 4.7 -77 Tr : LF: 1 5
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CIGARETTE BRAND SUITCHING STUDY -- JANUARY-.OECEMBER• 1979 LORILLARD CONDUCTED DY THE DATA GROUP INC. 0. 125 WHAT 9RAPdD WOULD YOU 3UY ? TAtlLE 1Ei VICEROY - - VIRGINIA - - VIRGINIA SLIMS - - VICEROY - - - RI CH LIGHTS - :zLIMS - - - LIGHTS - - - 0 100 100 100 TOTAL TOTAL - KING 100 - TOTAL K I N G 10 0 TOTAL 100 - 10 M _ TOTAL 100 N, 90x P9X/M TOTAL 229 STRAIGHTS 6.9 OTMER 14 .4 DD_V'T KNGd 224 6 6 6 3 3 E.8 9.1 12.2 7.3 7.0 7.7 (• = PERCENT LESS THAN .05) o7,091seo
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CI6AdETTE BRAND SWITCHING STUDY -- JAYUARY-DECEM6ER. 1979 LORILLAFU C)vDUCTED BY THE DATA GROUP INC. TAULE 16 0. 11 IF YOU 6'ERE FORCED TO CHANGE YOUR CIGARETTE RIGHT W©.I. WHICH ONE OF THE FDLLOk'ING WOULD tlE MJRE IMPORTANT TO YOU: VICERCY - - V_IRGIVIA - -. VIRGINIA SLIMS VICEROY - - - RICH LIGHTS - SLI4S - - - LIGHTS 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TDTAL 100 M 3 0x BOXL14 TOTAL 11869 1P6 136 51 44 34 10 240 122 119 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 TASTF ri 743 111 81 30 17 13 4 116 51 65 4P.4 59.7 59.6 5$.8 38.6 38.2 40.0 4E1.3 41.9 55.1 LOW TAR ~_ )P44 73 53 20 2R 21 7 121 71 50 NIc'oTINE 49.2 39.2 39.0 39.2 63.6 61.5 70.0 50.4 58.2 42.4 9GTy ARE 68 1 1 1 1 1"!PG6TANT .6 .5 .7 .4 .5 NEITHER/ 29 1 9 J "~UIT .2 0049T <406 185 2 1 1 2 2 1.6 1.1 .7 2.0 .8 1.7 , IZU 91GCO
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CISARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LDRILLARD i.ONDUCTEO BY THE DATA GROUP INC. .j. 14 WHAT IS THE TAR LEVEL OF THE BRAND OF CIGARETTES YOU SMOKE WtiAT IS T4E NICOTINE LEVEL OF THE 9RAND YOU SMOKE MOST OFTEN ? Tq-LE 17 MOST OFTEN ? VICEROY - - VIRGINTA - - VIRGINIA SLIMS - - VICEROY - - - RICH LIGHTS - SLTrtS - LIGHTS _ - - 100 190 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M 30X 80X/t+ TOTAL 11869 1h6 136 51 44 34 10 240 122 11k 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CLAI'"ED TG 2712 16 11 5 19 12 7 30 15 15 :cvJw TAR LEVEL 22.13 8.6 9.1 9.8 43.2 35.3 70.0 12.5 12.3 12.7 QON!T KNOW 9158 171 '125 46 26 22 4 210 107 103 TAR LEVEL 77.2 91.9 `11..9 90..2 59.1 64.7 40.0 87.5 87.7 R7.3 CLeIMED IO 1737 7 4 3 17 10 7 12 6 6 KNOW NICb- TIYE LEVEL 14.6 3.8 2.9 5•9 39.6 29.4 70.0 5.0 4.9 5.1 DDVt T KNOW 10132 180 132 48 28 24 4 229 116 112 vICOTINE LEVEL 85.4 96.8 97.1 94.1 63.6 70_6 40.0 95.0 95.1 94.9 Z?,o9zsco
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CIGARETTE B_RAND SWITCF±ING STUDY -- JANUARY-DECEMBER, 1979 LOpILLAaU CDV]UCTED BY THE DATA GROUP INC. a. 15 DC YOU FEE: THAT THE TAR AND NICOTINE LEVELS OF YOUR REGULAR 9RAND ARE: VICEROY - - VIRGINIA - - VIRGINIA SLIMS_ - VICEROY - - - RICH LIGHTS - SLIMS - - - LIGHTS - - TOTAL TOTAL KIVG 100 TOTAL KING 100 TOTAL 100 100 100 100 1CU M TOTAL 100 M B 0 x BD)cI!" TOTAL 11869 186 136 51 44 34 10 240 122 1114 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 HIG4EF 2864 34 27 7 3 2 1 31 12 19 THA1i MOST 24.1 18.3 19.9 13.7 6.8 5.9 10.0 12.9 9.4 16.1 LOWER 3387 12 8 4 1I? 15 3 48 26 22 THAN MOST 28.5 6.5 5.9 7.9 40.9 44.1 30.0 20.0 21.3 19.5 130UT 5329 137 98 39 23 17 7 158 9a 76 AVEulGE 44.9 73.7 72.1 76.5 52.3 50.0 70.0 65.8 68.0 64.4 0040T 4NOL 289 3 2 1 1 1 3 2 1 2.4 1.6 1.5 2.0 2.3 2.9 1.3 1.6 .8 TAFLE 18
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( ' CIGAP.ETTE BRAND SWITCHING STUDY -- JANUARY-DECEM9ER. 1979 LORTLLaRO r.OV3UCTED BY THE DATA GROUP INC. sl. 15A NAVF YOU PURCHASE@ ANY OF THE NEW. EXTRA LONG 120MM CIGARETTES IN THE PAST TWO OR THRF.E MONT'-S ? - - 1. 15R WtiAT ~PAN0 0R BRANDS HAVc YOU PUF.CHASED ? VICEROY - - VIRGINIA - - VIdGIUTA SLIMS - - VIrEROY - - - RICH LIGHTS - SLIMS - - - LIGHTS - - - 100 1 0 100 1 ~ 0 TOTAL TOTAL KIyG 100 TOTAL KIh'G 100 TOTAL 100 0 M TOTAL 100 M 30X EOx/m TOTAL 11712 186 135 51 44 34 10 1?9 107 42 100.0 100.0 100.0 100.0 100.0 100.0 190.0 100.0 130.0 100.0 PURCHASED 273 4 1 3 2 2 12 7 4 120MM (A,ET) 2.3 2.2 .7 5.9 4.5 20.0 6.0 6.5 4.3 AMER. LIGHTS 2 NMf120HM + LO'JG JONN_S 1 :Y9/120 MM ~ MAX 17 3 2 1 ,1M/12pMM .1 1.5 1.9 1.1 Malf 7 1 1 "f120MM .1 .5 1.1 NDRE 76 1' 1 5 5 s1Mf120MM .6 .5 2.0 2.5 4.7 MORF 72 3 3 uf120MM .6 1.5 3.3 SARATOGA 27 1 1 2 2 2 2 NM/120t9M .2 .5 2.0 4.5 20.0 1.0 1.9 SARATOGA 15 1 1 r'/120MM .1 .9 1.) TALL 7 fIMf128MM .1 TA LL 2 •1i120eM ~ VIRGINIA SLM 15 1 1 1 1 )fKl120'1M .1 .5 .7 .5 .4 Td',LF 19 v;y-09t6.0
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CIGARETTE BRAyO SWITCqING STUDY --. JANUARY-DECEMl3ER. 1979 LORILLARr CONOUCTED BY THE DATA GROUP INC. '1. 15A HAVE YGU PURCHASED ANY OF THE NEu. EXTRA LONG 120MM_ CIGARETTES IN THE PAST TUO 03 THREE MONTHS ? J. 159 L'HAT BRAND OR !1RANDS 4AVE YOU PURCHASED ? VICEROY - - VIRGINIA - - VIR3IVI9 SLIyS - - - VICEROY - - - RICH LIGHTS'. - SLIMS - - LISHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 1n0 TOTAL 100 q TOTAL 100 M BOX BD XE" 15 .1 43 2 2 .4 1.1 3.9 11439 182 135 4R 42 34 R 187 99 Af3 97.7 97.8 99.3 94.1 Q5.5 100.0 A0.0 94.0 92.5 95.7 ( * = PERCENT LESS TiiRP .05) T"•"Lr 19
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OL _iliivi I 0~91t~0;e6 O'OT €•Z Z•Z 9•T 8' I I I T £ £ 96 03Snd3b 8'd tt'9 L•£ L•Z 0•5 t Z £ £ £ S S Z03 M3A0 GM1V S9 91 L 13 '6 81 8 01 0T L'bT 91 £1 81 1 T I1 6 116 0111 6 41 1 Z 1 5 9 9 1 T LI SZ2 1 b9-g5 Z'b b•L 8•5 0•OZ 8•8 b•tT B`L £•OT L•6 6•L ' S 6 bT Z 2 9 b 4) 1 8 T 6h6 by=o5 6•5 €•ZT 7`6 6'S 5•b L•ST b•ST T'9T G`R L S1 ZZ Z Z 8 12 02 090T tb-Sb T•5 8•6 5 L 0•0I S'£Z S•0Z L'£T 9•LT, L•9t Fi'6 9 cI 8T T 8 6 L b3 T£ ZLTT bb=0b 5•€T L•0t T•ZT 0'OZ 9'LT Z'Si L•ST L•bT 9•ST I•TT 51 £I 6Z z 9 8 0 OZ 62 L££T 6t-S€ -- 9'£T 0'6 £•IS 0•OY L'bT e•5T L•ST b'SI 9•ST 8•ZT 91 11 LZ £ 9 L f3 TZ 6Z; 6£9l b£=0£ 9•£t L•OT S'Zt 0'0T 5'9 I'6 8•it 6•S S'L £'ST 51 £I 0€ T £ b 9 H bi L65T 6Z-SZ 9•6T 9•5T T`LT 6'£ T•5 8•b 9•TT 13 61 Tb Z L 6 Ld£T bZ=TZ I1 51 1 1 £T 5'b1 01 Z 9 1 T Z'Z B'i 61 9T ST I Z 4 5£6 OZ-QI 01 00T 01 001 0•001 01 001 01 001 0'001 0'001 01 00T 01 001 01 001 GTT ZZ1 0 tiZ 0 1 b1 17 17 1 9 9€1 98I L00'cT 16101 - wiXCB X0f w OOT 1V101 ~ 00I 3V101 00T SNIN lViOt 001 9N I~( ib101 1V101 0 1 001 1 0 OOT 00 - _ = S1H9I'1 - - ShIIS = S1HSI-1 H7iti A0833IA - - ~WIIS VINI9 bIA - - CINI98IA = = A02i30IA L 3Sd31d •30V anOA 3hvH I AYW b9i •G •JNI dn02J`J V1tl0 3H1 A8 0313nON03 11LV11Iti0l 6L61 'b38N3330-A8VnNVf• -- AOfI1S JNIHJ1iMS ON9'aa 3113bV9I3
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O39ltj()%7 t?• b• 5•T I•T Z' I t T a 2 0tiI a3snj3h L•I T•b 6•2 6'Z £'2 6•£ S•I Z•Z £•b 31V(1Cvd9 d 5 L I T 2 Z b 0ZS 1SOa l'0T L•0T b'0T 0•0T L'bT 9'£T 6=£ H•h 5•L 9•0T 31vnOvao 2I £I 5Z T S 9 Z ZT bT BLZI 30 3110: L'£Z 0•8T 8•OZ 0•0Z 5'9Z L•ZZ £'£2 Z•£T T•91 8•OT 82 Z2 09 Z 6 UT ZI t3T oc 6SZ? 3931103 3FOS e• 8• ti• 0'OI 6'2 S•b 0•Z 5` 0'2 ssjnisn:. J30~a1/ I I Z T I 11 1 1 9 b2 3VI~lV1JN~3_; £•66 £•€5 b'OS 0'05 4•S£ 9•8€ 0'T8 9•5b £`Lb 6'0b 100HOS N°_IH LS 59 IZT S ZT LI 9Z Z9 88 £T6b C13131d'n0J b'bT S•TT 6•ZT 0•OT r~'TT b'TT ~i•6 f•TZ E•8I 0'LT 100N3S 11 hI TE 1 b ~ S 6Z b€ qb;2 HOIH 3Yi0S 5•Z €•T 0•0T 8•9 I`6 6'9 ti•L 0•L T•S € € T € b £ OT tiI L09 100H:5 30V89 0•00T 0'00T 0'00T 0•00T 0•00T 0'00T 0•00T 0•00T 0'00T 0'OOi STt ZZT 0b2 0T b€ . 0 h 19 9€1 981 L00ZI l'C10l N/x06 x00 W OOT 1d101 Iv OOT 1V101 00T ONI31 l9'!Ol ' 001 9fvIA 1Y101 lViOl 00t 00T 001 001 - - - S1HOIl = = SkIIC - S1HSTl HOIa - - - kOa3.)In - _ SWIl9 VIhI98IA _ = i/INI9FlIh - - ACa37IA i d3i31dw03 (l0A 100H7S 30 30VM9 1SVl 3141 SVM 1VN/1 eT '<< s3NI ditOb9 V1d0 3H1 kF1 031700N0D 6L61 'M3FIW3330=A8d(1NVf -- A0f11S JNIh31IAS OAybd oavilI0l 3113avSI3
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CIG4RETTE BRArID SNITCHING STUDY -- JA4UARY-OECEMBER. 1979 -- L03ILLARO COVJU--TED BY THE DATA GROUP INC. 9. 19 MARITAL STATUS VICEROY - - VIRSIWIA_ - - VIRG_INIA SLIMS - - VICEROY - - - RICH LIGHTS - SLIMS - - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 130 M T OTAL 100 " 30X 50yfti TOTAL 12007 1ri6 136 51 44 34 10 24(? 122 114 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 MARRIED 7873 126 93 33 36 29 0 145 79 67 65.6 67.7 6d.f+ 64.7 91.8 85.3 80 .0 60.4 63.9 56.6 SINGLE 2166 24 19 5 2 2 48 19 29 1B.0 12.9 14.0 9.8 4.5 5.9 20.0 15.6 24.6 s1IDIWED 474 9 5 3 2 1 1 13 9 4 3.9 4.3 3.7 5.9 4.5 2.9 10.0 5.4 7:4 3.4 •'1IV06CEDl 1337 26 17 10 4 2 2 33 16 17 SEPARATED 11.1 14.0 12.5 19.6 9.1 5.9 20.0 13.8 13.1 14.4 PE~USED 157 2 2 1 1 1 1.3 1.1 1.5 2.3 2.9 .4 . 92-109tseo T4!aLE 22 ~-~.-----~ -.ni~------ ~--- - -~ --- -- _ ------ - - - - - -
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f'N CIGARETTE 9RAND SWITCHING STUDY -- JANUARY-DECEMyER. 1979 LO3iLLARD _ CBYDUCTED 8Y THE DATA GRf:UP INC. ? 9. 20 IS YOUR TOTAL YEARLY FAMILY INCOME OVER OR UNDER $159000 VICEF:OY - - VIRGTVIA - _ VIRGINIA SLIM^ - - VICEROY - - - RICH LIGHTS - SLIMS - - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KI"15 100 TOTAL 100 M TOTAL 100 N 90X 89X/y TOTAL 12007 186 136 51 44 34 10 240 122 119 100.0 100.0 100.0 100.0 100.0 100.0 100.0 103.0 190.0 100.0 UNDER 944 19 13 6 2 2 22 12 10 x7.500 7.9 10.2 9.6 11.8 4.5 5.9 9.2 9.8 8.5 179500- 1018 21 14 7 2 1 1 111 5 11 E9.999 8.5 11.3 10.3 13.7 4,5 2.9 10.0 7.5 6.6 9.3 E109000- 2180 29 23 7 6 3 3 42 1R 24 $14.999 18.2 15.6 16.9 13.7 13.6 8.8 30.0 17.5 14.8 20.3 x15.000- 2481 45 31 14 13 12 2 PF 27 19 119.399 20.7 24.2 22.9 27.5 29.5 35.3 20.0 19.2 22.1 16.1 I2E.000- 1787 23 17 6 A 5 3 39 17 21 S24l399 14.9 12.4 12.5 11.8 18.2 14.7 30.0 16.3 13.9 17.8 125.000- 1525 29 22 7 4 4 39 22 17 134.399 12.7 15.6 16.2 13.7 9.1 11.9 16.3 18. 0 14.4 $359000 1217 , 13 10 2 7 5 2 22 9 13 OR OVER 10.1 7.0 7.4 3.9 15.9 14.7 20.0 9.2 7.4 11.0 DON'T KNOW 212 3- 2 1 1.8 1.3 1.6 :8 REFUSED 543 7 5 2 3 3 8 7 2 5.4 3.B 3.7 3.9 6.8 8.B 3.3 5.7 1.7 s7-o9TGCo TA'dL1 23
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CI3ARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMaERs 1979 LORILLARD CONDUCTED bY THE DATA GROUP INC. ). 21 ARE YOU BLACK. WHITE. BRIENTAL. SPANISH SPEAKING. OR FROM SOME OTHER [iACKG°OUND ? VICEROY - - VIRGINIA - - VIRGINIA SLI>15 -- VICEROY r- - RICH LIGHTS - SLIMS - -. LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M BOx AOXfM TOTAL 12007 186 136 51 44 34 10 240 122 11H 100.0 100.0 100.0 100.0 100.0 I00.0 100.0 100.0 100.0 100.0 JHITE 1^432 149 106 41 42 31 10 217 113 104 86.9 80.1 79.4 80.4 95.5 91.? 100.0 90.4 92.6 88. 1 dLACK 921 25 17 8 1 1 15 5 12 7.7 13.4 12.5 15.7 2.3 2.9 6.7 4.1 10.2 - ORIENTAL 41 1 1 .3 .4 .8 SPANISH 190 2 2 1 1 2 2 SPEAKING 1.6 1.1 1.5 2.3 2.9 .9 1.6 OTHER 147 5 4 1 2 2 1.2 2.7 2.9 2.0 .8 1.6 REFUSED 275 5 4 1 1 1 2 2 2.3 2.7 2.9 2.0 2.3 2.9 .9 1.7 TA4LL 24 oFovtseo - - -
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-__-=~--=i- ----..-.~~^ - 03916031 T•LZ 0•Tb Z•b£ 0'0L 5•€Z I•b£ £•L£ 8'€£ E•b€ 6'T£ Z£ 09 Za L 6 SI 6T 96 59 S£6F Htnes T•i!£ S•0Z 9•6Z 0•0T £•S£ S•6Z I•Lb £•SF L•e£ £•6Z lYM1h3J Sb 5Z TL I e I £I bZ 8b 2L bTS£ H1Mr Z•T2 0'8T 9'6T 0'0I 9'LT 6'ST 6'TT 6'6I L•LT 9'~-,- S6 2Z Lb T 9 L 9 LZ ££ £TLZ 1S73H1bCh - €•6 9•ST 5'ZT 0•OT 8•8 T•6 6'£ 9'9 6'S 8'TT T1 61 0£ T 4` 1? 2 6 11 ZZbi Ji3i]6'd Z•b 6•b 9•b 0•0 1 91 L1 6191 L12 L'Z b•b S 9 TI 1 9 L 5 S £ZS k I1Ilh(?Ok 6'S 5'TT 8•H 0•0S 6'S (,•ST i'ST b'L L•6 6•F lvtliR33 L bT TZ S Z L 8 0T 6T ILOI 111f1JS 153Y, Z'h L`0T S'L 6'Z £'Z 43•L B'TT 9'0T fi'9 lvdlN3J 5 €1 81 I 1 fi 91 0 d OLL Hlnas isv3 8•LT 0•8T 6•LT 0•0Z L•hT 6'9T L'£T b'ST I'ST 9•9I JIINVIit' TZ ZZ tt Z S L L IZ 8Z 17661 tiinos 6•TT b•L Z•6 6•6 5•h 8•6 T'S 5•9 0•d I b81N3:1 b1 6 c'Z Z Z 9 L 2 T 996 H1dOh 1S3M I'L'L 6•fT 0'OZ 0•OT b•6Z 0•SZ €•L£ 6•0£ £•Z£ Z•IZ lb31N3J Z€ LT Ob T 01 11 6T Zh 09 BbSZ HlaON 1SV3 6'ST 9`6T £'yT 0'0I 6'TT b'TI 8'6 Z•5T 0•bT 0'9T Jllt4tlllV OZ 6T 6€ 1 6 5 S ZZ 5 e LZ6I 3l0 C I k 6'S S'ti 6`£ L•£ a`£ S'9 S h tf Z & Z S L 98L ONVl9N3 P3N 0•00T 0•00I 0'00I 0•00T 0•00T 0'00T 0•00T 0•00T 0•00I 0•00T HTT 2ZI 0tiZ 0T t£ bb TS 9fT 96T L00ZI 1Vi01 WfxOd x00 W 001 1V101 W 00T 1a101 00T 9wIN 1V101 00T 9NIH 1Vlol lvlol 061 00T 00 1 01 0 - = - SlH`.) Il - - ShIIS = S1H9Il HJItJ - - - AOii=3IA - - SNIIS vINI82iIA = bINIObIA = = AC839IA 5Z Jl-~7l ShOIg:3a SnSN3J •JNI d(lON9 V1V0 3HL AH 031J(lON0J 08VllibOl 6461 •b39w3030-AMV(1Nv(` -- kOf11S J:UIHJIIRS l7M1'd88 3113dV0I3
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CIGAkETTE BRAND SWITCHING STUDY -- LDRILLARD CDVDUCTED BY THE DATA GROUP 1NC. CENSUS REGIONS JANUARY-DECEMBER• 1979 VICEROY - - VIRGINIA - - - - VICEROY - - - RICH LIGHTS - SLIMS WEST 100 TuTAL TOTA_ KIVG 100 TOTAL KINS 100 TOTAL 100 w 1945 16 14 2 10 B 2 40 25 16 15.2 8.6 10.3 3.9 22.7 23.5 20.0 16.7 20.5 13.6 VIRGINIA SLIMS - - - LIGHTS - - - 100_ 100 100 TOTAL 100 M 30x BDX/M ^ TABLE 25 zsao9TsCo
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CIGAkETTE BRAVD SWITCiING STU]Y -- JANUARY-DECEMBER• 1979 LOkILLARD CONDUCTED BY THE DATA GROUP IVC. SMSA POPULATION CATEGORY TAELE 26 VICEROY - - VI_RG1'JIA - - VIRGI"JIA SLIMS - - VICEROY - - - RICH LIGHTS - SLIMS - - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 "" TOTAL 100 '4 DOx BOXE4 TOTAL 12007 186 136 51 44 34 10 240 122 119 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 2 MILLION 2882 52 40 12 10 7 3 50 21 29 dN) OVER 24.0 28.0 29.4 23.5 22.7 20.6 30.0 20.8 17.2 24.6 1 M1LLI0N- 1488 19 14 5 6 6 33 21 13 19999.999 12.4 10.2 10.3 9.8 13.6 17.6 13.8 17.2 11.0 500.000- 1288 21 15 6 6 4 2 24 10 13 'i93.799 10.7 11.3 11.0 11.8 13:6 11.R 2A.0 10.0 8.2 11.0 250,000-. 1212_ 17 9 8 6 5 1 19 9 11 493.999 10.1 9.1 6.6 15.7 13.6 14.7 10.0 7.9 7.4 9.3 100.000- 1122 21 15 6 3 3 28 14 13 249.999 9.3 11.3 11.0 11.8 6:8 8.8 11.7 11.5 11.0 50.000- 166 2 2 4 3 1 99.999 1.4 1.1 3.9 1.7 2.5 .8 ALL RURAL 3848 56 43 13 14 9 5 82 44 38 AREAS 32.0 30.1 31.6 25.5 31.8 26.5 50.0 34.2 36.1 32.2 cf`O!J,Lseo
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CIGARETTE BRAND SWITCHING STUDY -- JAN_UARY-DECEMBER. 1979 LO4ILLARO C)YDUCTEO BY THE DATA GROUP INC. NIELSEN COUNTIES VICEROY - - VIRGINIA - - VIRGINIA SL_IM' - - VICEROY - - - RICH LIGHTS - SLIMS - - -. LIGHTS - - - 100 100 100 10 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 4 TOTAL 100 M 30X 0 31 XlM TOTAL 12007 186 136 51 44 34 10 24C 122 113 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 UIELSEN-A 4479 74 58 16 15 12 3 85 40 45 COUNTIES 37.3 39.9 42.6 31.4 34.1 35.3 30.0 35.4 32.9 3R.1 NIELSEN-6 ~ 3433 53 36 16 15 13 3 66 31 35 COUNTIES 28.6 28.5 26.5 31.4 34.1 38.2 30.0 27.5 25.4 29.7 NIELSEN-C 2389 29 15 13 11 9 2 52 30 22 COULTIES 19.9 15.1 11.0 25.5 25..0 26.5 20.0 21.7 24.6 19.6 rJI_LSEM-D 1706 32 26 5 3 3 37 21 16 COJNTIES 14.2 17.2 19.1 9.9 6.8 30.0 15.4 17.2 13.6 TAhLE 27 t7f,094GGo
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CIGARETTE BRAND SWITCHING STUDY -- JAVUARY-OECEMBER. 1979 LORILLARD COWJUCTED BY THE DATA GROUP I'UC. 0. 15C RECENT ARTICLES IN MAGAZINES AND NEWSPAPERS HAVE DISCUSSED VARIOUS C0MPONENT_S DO YOJ RECALL NHAT COMPONENTS ARE CONTAINED IN CIGARETTE SMOKE ? Tr.'iLE _E OF CIGARETTE SMOKE. VICEROY - - VIRGIUTA - - VIRGINIA SLIMS - - VIfEROY - - - RICH LIGHTS - SLIMS - - LIGHTS - - - 100 100 100 100 TQTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 9 TDTAL 100 M 90x dDxlH TOTAL 12007 186 136 51 44 34 10 240 122 119 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CAi'OL' 708 4 2 2 1 1 15 11 4 °10NDxIDE 5.9 2.2 1.5 3.9 2.3 2.9 6.3 9.0 3.4 GA_> 186 2 2 1 1 3 - 2 1 1.5 1.1 1.5 2.3 10.0 1.3 1.6 .8 NICOTINE 1960 23 17 6 8 7 1 35 19 15 16.3 12.4 12.5 11.8 18.2 20.6 10.0 14.6 15.6 12.7 TAR 1911 22 17 5 8 . 7 1 32 17 14 15.9 11.9 12.5 9.9 18.2 20.6 10.0 13.3 13.9 11.9 0 TiER 590 1 1 1 1 2 1 1 4.9 .5 .7 2.3 2.9 ,8 .8 R DOVIT R"10LI 9391 157 114 43 36 27 9 198 99 100 78.2 84.4 83.8 84.3 81.8 79.4 90.0 82.5 80.3 84.7 Sf F09I6C0
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0391ti0:j6 L'T 6• 0'Z 5'T 5•T T•Z Z Z T Z f OSZ SGIIN 100H £'6 T•6 L•9 0•0T 6`Z S•b 5`9 S•S S1H?Il IT S 5T I I Z L S LI 9S9 N3i710o 14:)1 L•I Z 9•I Z L•T b 0•0I T 6•L T S'b Z 0•Z Z•Z I £ Z•i b L`Z z e 1. I I I 1ft3H H'9 0'H 6•L 0•0t 0•It b'II 6•t g'0I 9•b Z•L a 01 61 1 b 9 2 ti1 91 1. 99 1N 3N d• ti• h• I T t I ZS 9H3u32I S1HqIl I t H~r N33'109 05 1573 5'S 5'IT 4•H 0'0£ H'II 6'ST 6-5 h•b 6't, L•L L b1 0Z € b L £ 9 6 616 lvL+00 S'Z 8' L•T 8•6 9'9 0•Z S• L•T € I b £ £ T I y0Z 3UvZ 3 0 8'LI b'9I t•9T 0•0S 9•0Z €'LZ 8•6 T'H T•6 6'HI iZ 02 Ob S L ZI S TT LT 992e N01lbVO 9•I Z 8' Z 0•0Z Z 6•Z 8•9 I £ 6•L Z'Z b € B•S: L 0•b £8ti S1P5I1 l7atio b•t 5•I 5•Z 0'0T £•Z 6'€ I'T I•Z S1HOI1 S3_CH b Z 9 1 T Z Z HS'c 'S NOSR:E 0•00t 0'00T 0•00T 0'00T 0'00T 0•00T 0•00I 0•00t 0•00t 0•00I HIT ZZI 0bZ 0 1 b€ bb TS 9 11 981 L 0 0 Z i 1V101 W/X C6 R0H k 001 1tl1U1 h 001 !V101 00i SNI31 lVlOl 001 SNIN 1v101 1V101 00 1 OOT 00T 00T - _ = S1H5 Il - - S1k IIS - S1HOIl H3IN = _ = AOa33iA = _ SWIIS 7INI92lIA - = dIN19aIA = _ ,tC838IA Li0 SINIHI f1CA NV3 S3113bV9I3 30 SONti89 MVl M0l 14HM •OST !10I1430C •ONI dn0aU VIVO 3H1 kP 031000NOJ Oavlll60'1 6L6T *H38W3030-A8Vt1Nqf -- AOOIS 9NiHJlIhS ONdUB 31132lNOIJ
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CISARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 L3RILLARQ CONDUCTED BY THE DATA GROUP INC. QUESTION 150. WHAT LOW TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? VICEROY - - VIkGIVIA - - - - VICEROY -. - - RICH LIIHTS - SLI'fS 100 TOTAL TOTAL K I N G 100 TOTAL K1NG 100 TOTAL 100 M KDDL SUFFR '92 2 2 10 4 6 L16 iTS 3.3 1.1 3.4 4.2 3.3 5.1 L S 1; FL_AVOR 94 3 2 1 1 1 L1S-tT5 .8 1.6 1.5 2.0 .4 .0 LUCaY TEn:SI 48 2 1 1 1 1 100'.: .4 1.1 .7 2.0 2.3 10.0 *fARL20R0 1452 3 2 1 5 3 2 24 14 10 LIGHTS 12.1 1.6 1.5 2.0 11.4 Q.8 20.0 10.0 11.5 3.9 YARV'rLS 25 1 1 .2 2.3 2.9 ME7IT 2.329 23 17 6 6 5 1 55 31 24 19.4 12.4 12.5 11.9 13.6 14.7 10.0 22.9 25.4 20.3 DiF 3y2 4 3 1 2 1 1 9 3 6 3.3 2.2 2.2 2.0 4.5 2.9 10.0 3.8 2.5 5.1 M'JLTTFILTER 14 .1 NE4'JRT 107 1 1 2 2 LISHTS ." .5 .7 .5 1.6 v_D_J 1007 5 3 1 1 21 12 9 8.4 2.7 3.7 2.3 2.9 8.9 9.8 7.6 OL7 GOLD 48 1 1 LIGHTS .4 .4 N P:LL MALL 131 3 2 1 1 1 EXTRA wILD 1.1 1.5 1.5 2.0 2.3 10.0 PARLIAMF'vT 163 3 1 2 2 2 1.4 1.5 .7 3.9 .9 1.6 _.A.::a , - _ VIRGINIA SLIMS - LIGHTS - - - 100_ 100 100 TOTAL 100 M 30x 30x/1•1 -^--., -- TASLE 29
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. _-.+^-- .-. -- - TA3LE 29 GUESTION 15D. WHAT LOW TAR 83ANDS OF CIGARETTES CAN YOU THINK OF ? VICERDY - - VIRGINIA - - VIRGINIA SLIMS - VICEROY - - - RICH LIGHTS - SLIMS - - LIGHTS - - - 0 1 0 100 1 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 00 10 0 M TOTAL 100 M 90X 9QxfM PAQLIAMENT 31 ULTRa LIGHTS .3 dALEIGH 92 1 EXTRA MILD/ LI GHTS .a .4 . REAL 361 3 3 2 2 6 5 1 3.0 1.6 2.2 4.5 20.0 2.5 4.1 .8 SALEM LICHTS 967 14 8 6 .21 6 15 6.1 7.5 5.9 11.8 9.8 4.9 12.7 SANO 42 1 1 .3 .4 .t3 TAREYTON 291 6 5 1 1 1 2 2 LI3 HTS 2.4 3.2 3.7 2.0 2.3 10.0 .8 1.7 TAREYTON LOW 52 1 1 TAR MENTHOL .4 2.3 2.9 TCMPO 10 .1 TP.U_°_ 2127 26 17 9 4 2 2 45 24 22 17.7 14.0 12.5 17.6 9.1 5.9 20.0 18.8 19.7 19.6 VANGUARD 48 2 .4 .8 1 .6 VANTAsE 2157 31 19 12 6 4 2 39 19 20 18.0 16.7 14.0 23.5 13.6 11.8 20.0 16.3 14.6 16.Q VFLLO 10 .1 VICERDY 175 17 12 5 4 2 2 2 1 EXTRA MILDS 1.5 9.1 8.8 9.8 9.1 5.9 20.0 .8 ki . VFVJ 1VE.Q
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^--~' _'..__~- _- ----,---- CIGARETTE BRAND SWITCHING STUOY -- JANUARY=DECEMB_ER. 1979 L04ILLARD COVDUCTED BY THE DATA GROUP INC. TABLE 29 7UESTION 150. WHAT LOW TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? VICEROY - - VIRGIVIA_ - VIRGINIA SLIMS - - VICEROY - - - RICH LISHTS - SLIMS - - - LI(;HTS 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KI°JG 100 TOTAL 100 '9 TOTAL 100 M BOX BOX/M d INS TON 1316 13 6 7 4 3 1 15 12 3 LISHTS 11.0 7.0 4.4 13.7 9.1 8.8 10.0 6,3 9.8 2.5 0 THFR 1463 18 12 7 9 6 3 29 15 14 12.2 9.7 8.8 13.7 20.5 17.6 30.0 12.1 12.3 11,9 TOTAL LOW TAR 6239 79 49 30 22 13 9 100 55 44 52.0 42.5 36.•0 58.8 50.0 38.2 90:0 41.7 45.1 37.3 TOTAL VERY 7490 92 59 32 25 15 11 150 79 72 L061 TAR 62.4 49.5 43.4 62.7 56.8 44.1 110.0 62.5 64.H 61.0 TOTAL ULTRA 6059 54 37 17 24 15 9 115 59 57 L06 TAR 50.5 29.0 27.2 33.3 54.5 44.1 90.0 47.9 47.5 48.3 'JONtT KNOW 3140 64 50 14 10 9 1 57 29 28 26.2 34.4 36.8 27.5 22.7 26:5 10.0 23.8 23.9 23.7 6Coo 9 T0( O)
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------ ~ -.~._~ CIGARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBER. 1979 LO3ILLARD COVIU.TED BY THE DATA GROUP 1VE. 0.16 INCLUDING YOURSELFo H06 MANY ADULTS 18 YEARS_ OR OLDER ARE CURRENTLY THIS WOULD INCLUDE BOTH SMOKERS AND tJON-SMOKERS. (NOT ASKED IN JaNUARY AyD FEBRUARY OR MARCH 1979 OVE3 7U9TA) TACLE 40 LIVING IN YOUR HOUSEHOLD ? VICERDY - - VIRGIVIA - VIRGINIA SLIMS - - VICEROY - - - RICH LIGHTS - SLIMS - - - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 4 9 0x 90X<M TOTAL 10005 156 116 40 34 26 R 194 100 94 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1 1292 20 15 5 2 2 21 9 12 12.9 12.3 12.9 12.5 5.9 7.7 10.8 9.0 12.q 2 6050 93 67 26 26 21 5 117 61 56 60.5 59.6 57.8 65.0 76.5 80.8 62.5 60.3 61.0 59.6 3 1560 24 20 4 2 1 1 32 19 13 15.6 15.4 17.2 10.0 5.9 3.8 12.5 16.5 19.0 13.8 4 692 13 9 4 3 2 1 18 9 9 6.9 8.3 7:8 10.0 B.8 7.7 12.5 9.3 9.0 9.6 224 4 3 1 2 2 2.2 2.6 2.6 2.5 1.0 2.1 72 1 1 1 1 .7 .6 ..3 .5 1.0 7 20 1 1 .2 2.9 12.5 y 12 .1 5 . 10 OR MORE 13 1 1 .1 .5 1.1 RFFU S ED 65 1 1 1 1 _ _ .6 .5 .9 i 1.1 (* = PERCENT LESS THAN .05) Q#'Q9L-{„)F.Q
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03916041 E• bs 6•Z £•Z S•T t•T 0•I I I I I Z Z 9ZI NOI1S3f1'J O:Sh13tl 0•05 b•8b Z•6ti 0'0£ Z-8£ b•9£ Z•Tb £'bZ 0•6Z 0•z£ 69 69 ATT £ £I 91 Id ££ bS Z69£ (13AO1dW3 lOh I' £I 03Sf133tl A•9 5'IT 9•6 L'bT h'it 6•S t•L 0•L A'9 8 bT £Z S 5 £ OT tT 5T2 3FiI1 lb'id 5•ib Z•Ob 8'Oq 0•08 t•bb £•Z5 0'i6 6•59 b'£9 I•09 6+r 6h 86 A SL £G 92 16 ATT TIZL 3,~I1 llfld Z•6b 9•I5 b•OS 0'0H E'8S 9•€9 6•9S £•bL 6'69 0•L9 (13w) 913 £9 TZI 9 OZ Az 6Z I0I CfI 6£CR G3AOldNN3 0•00T 0•00T 0'00i 0•00T 0'00i 0•0UT 0'00i 0•00t 0•00I 0'00T ATt LZl 0bZ 0 1 b£ bb I5 9€I 9?T L 0 0 e I 3V101 trIXOB )t0H w OUT 11t101 h 0UT 1V101 001 9NISI 1V101 00T 9NIN 1V101 1V101 001 00 1 00 1 00T _ - - S1HOIl - SkilS - S1F9il H0Ia SWIIS VINIOaIA - - VINI`JbIA - - AC837I14 L 3611 1bVd 80 3WI1 llnd 03A03C#13 I10A 3bV 3-iI •G - - L ION a0 3W0H 3H1 3QIS1f10 03AOldN3 (l0A 3bd 891 •0 Ib 31H5I •DNI dnoas 'O1V0 3H1 A8 431Jf14N07 0Fl711I2101 6L61 ib38i13030=AaVf1NVf -- AOO1S 9NINJIIMS ORVbB 31138V~I3 - - - - - --~~-..r.--- ---~'-y ~. ------_-=-------
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-f ~-------- _ --~i-_.-------i- -- ---~--~ CIGARETTE BRAND SWITCHING STUDY -- JANUARY-.DECEMNER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. . 18B ARE YOU EMPLOYED OUTSIDE THE HOME OR NOT ? 0. 18C ARE YOU EMPLOYED FULL TIME OR PART TIME ? * FEMr:LE RESPDVDEp.TS OyLY TDTAL EMPLOYED (YET) FULL TIME PART TI "+f REFUSED !v_OT E!(PLOYED itEFUSED QUESTION VICEROY - - VIRGINIA - - VIR6IVIA SLIM'~ -. VICEROY - - - RICH LIGHTS - SLIMS - * - LIGHTS - - - 100 100 100 100 TOTAL TOTAL KING 100 TOTAL KING 100 TOTAL 100 M TOTAL 100 M DOX BDX/M 5698 88 58 30 24 16 7 230 116 115 100.0 100.0 __ 100.0 _- 100.0 _ 100.0 100.0 100.0 100.0 100.0 100.0 :879 46 33 13 10 6 5 113 58 56 50.5 52.3 56.9 43.3 41.7 37.5 71.4 49.1 50:0 48.7 2277 39 ' 28 11 E 2 5 91 43 47 40.0 44.3 48.3 36.7 25.0 12.5 71.4 39.6 37.1 40.9 t96 6 5 2 4 4 23 14 8 10.5 6.B 8.6 6.7 16.7 25.0 10.0 12.1 7.0 .1 '767 41 24 17 13 10 3 116 59 58 49.6 46.6 41.4 56.7 54.2 62.5 42.5 50.4 50.0 50.4 53 1 1 1 1 1 1 .9 1.1 1.7 4.2 6.3 .4 TAILE 42 zbo9tGco
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~ CIGARETTE BRAND SWITCHING STUDY INDEX TABLE # INDEX SEX OF RESPONDENT . .. . . . . . . . . 2 NUMBER OF CIGARETTES SMOKED IN AN AVERAGE DAY . 3 LENGTH TIME SMOKED CURRENT BRAND '. _ . . . . , . L I KES OF CURRENT BRAND . . . . . . . . . . . . IMPROVEMENTS DESIRED/NOT DESIRED IN CURRENT BRA ND . . . . . . . . . . . . . . . . IMPROVEMENTS DESIRED IN CURRENT BRAND .. 5 7 HOW CURRENT BRAND PURCHASED . . . . . . . , . , g WHERE CURRENT BRAND PURCHASED .., . 9 CURRENT BRAND PURCHASED OVER THE COUNTER/ . VENDING MACHINE . . . . ADDITIONAL BRANDS PURCHASED IN PAST FOUR WEEKS . . . . . . . . BRANDS OF FREE SAMPLES SMOKED IN PAST TWO MONTHS . - - - . . . . . . . . . . . . . . 10 11 12 BRANDS PURCHASED WITH A COUPON IN PAST TWO MONTHS . . . . . . . . . . 13 WHAT SMOKER WOULD DO IF STORE OUT OF CURRENT . . - - . .BRAND 14 BRAND TO BUY IF STORE OUT OF CURRENT BRAND .. 15 07o9Tsco TABLE # 16 KNOWLEDGE OF TAR & NICOTINE LEVELS IN CURRENT BRAND - - - . . . . . 17 IMPORTANCE OF TASTE VS. LOW TAR & NICOTINE IF FORCED TO CHANGE BRANDS . . . . . FEELINGS ABOUT LEVELS OF TAR & NICOTINE IN CURRENT BRAND . . . . . . . . . . . . . . . . 18 120MM BRANDS PURCHASED IN PAST THREE MONTHS ... 19 AGE OF RESPONDENT . . . . . . . . 20 EDUCATION LEVEL OF RESPONDENT . ,... 21 MARITAL STATUS OF RESPONDENT . .. 22 TOTAL FAMILY YEARLY INCOME . . . . , , . . . . , 23 ETHNIC BACKGROUND OF RESPONDENT . . . . . . . . . 24 CENSUS REGIONS _ . _ _ . ,. . . . 25 SMSA POPULATION . . . . . , 26 NIELSEN COUNTIES . . . . . . , , , 27 COMPONENTS OF CIGARETTE SMOKE . , 28 UNAIDED LOW TAR BRAND AWAR€N€SS . . . . 29 NUMBER I N HOUSEHOLD . . . . . . . . . . . . . . . 40 EMPLOYMENT OF RESPONDENT- TOTAL FEMALES ..... 41-42
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BANNER POINT DEFINITIONS LISTED BELOW ARE THE ABBREVIATIONS USED TO INDICATE THE VARIOUS PACKINGS - __- - - - THIS SECTION:. _ KING, KNG, KG KING M 100 100 M 120 120 M 70 STRT, ST KING SIZE, FILTER, NON-MENTI-IOL, SOFT PACK KING SIZE, FILTER, MENTHOL, SOFT PACK e e 100MM, FILTER, NON-MENTHOL, SOFT PACK I00MM, FILTER, MENTHOL, SOFT PACK e 120MM, FILTER, NON-MENTHOL, SOFT PAC K 120MM, FILTER, MENTHOL, SOFT PACK 70MM, FILTER, NON-MENTHOL, SOFT PACK STRAICHT OR UNFILTERED e e WHICH APPEAR IN THE BANNERS OF .
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^ CIGARETTE BRAND SWITCHING STUDY INDEX TABLE # INDEX TABLE # EMPLOYMENT OF FEMALE RESPONDENT . . . . . . . . . 42 LOW TAR BRANDS TO PURCHASE IN FUTURE. ..... . 45 LOW TAR BRANDS PURCHASED LAST SIX MONTHS. .... 43 LIKELIHOOD TO PURCHASE LOW TAR BRANDS IN FUTURE . 46 LOW TAR BRANDS PURCHASED BEFORE SIX MONTHS AGO. . 44
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i , ~---- -,--. - ----- CI3ARET-Tf. BRAND SNITCHING STUDY -- JANUARY-DEC_EF'BER: 1974 LORILLARD COUOUCTEO BY THE DATA GROUP INC. ). E SEX OF RESP9NDENT Tt:+LE 2 - - ~ I N S T 0 N- - WIVSTOv - - LIGHTS - - TOTAL TOTAL KIN KING G bOX 100 100 M TOTAL kINS 100 TOTAL 12007 1061 74 7 71 212 32 454 278 177 100.0 100.0 100. 0 100.0 100.0 100.0 100.0 100.0 100.0 MALE 6309 710 55 4 52 88 16 246 174 72 `?.5 66.9 74. 2 73.2 41.` 50.0 14.2 62.6 40.7 FEMALE `-69Fl 351 19 3 ' 19 124 16 208 104 104 47.5 33.1 25. 8 26.8 59.5 50.0 45_8 37.4 59.8
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J CI3AR:TTE BRAND SWiTCHING STUDY -- JANUARY-DECEMBER. 1979 LOttILLARG C.OVDuCTED BY THE DATA GROUP INC. ;:. F ABOUT HOW MANY CIGABETTES DO YOU SMOKE IN AN AVERAGE DAY ? - W I N S T 0 N- - WINSTON - LIGHTS - - KING 100 - TOTAL TOTAL KING BOX 100 M TOTAL KIUG 100 TOTAL 12007 1061 747 71 212 32 454 278 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 10-1~ 5612 294 202 20 62 10 126 80 46 30.1 27.7 27.0 28.2 29.2 31.3 27.8',28.8 26.0 20-24 4a81 457 327 ' 32 85 12 204,1 120 83 40.7 43.1 4 3.8 45.1 40.1 37.5 4443.2 46.9 40-35 1739 167 , 114 13 35 5 i 61 ~ 33 28 14.5 15.7 15.3 18.3 16.5 15.6 13.4 `11.9 15.9 40 OR MORE 1776 144 104 6 30 4 63 44 19 14..P 13.6 13.9 8.5 14.2 12.5 13.9) 15.8 10.7 yEAN 27.1 27.2 27.3 26.1 27.3 26.6 27.027.3 26.7 TAbLL 3 8b09T6-L0
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6 31i.V1 039160,*9 Z ~ I I 9n R0YN 1.hCC 8•9 9'£ 8'b i•8Z ti'£b L•05 0•£S Z•05 9•LZ Sb V 3 A ZT 0T ZZ 6 Z5 9€ 56£ ££5 6LZ'£ 0T eI3A0 6•L 6•ZT 0'IT £•T£ T•bZ 6•£Z T'tiZ Z•hZ I'Pi S6a3A .1I 01 bT 9£ 09 01 TS LZ 091 LSZ e SEL S2lC`3A S)i3A0 9'S 5'6 £•L b•6 i•0T 9•9 6•5 0`L Z`L SdV3A 5 Cl 01 bZ £€ £ £Z b bb bL LS8 Si]V3A b y3A0 €'II 6'L S'6 £•9 L'S S•8 9•S t'S L•L S'iV3A b Ol OZ ZZ £b Z ZT 9 Zb 19 016 S2lb3A i 6yA0 Z I`0Z L'0Z i'£ 0'8 9•S b•S 6•S L•II S>'V3A : 01 H£ 59 b6 T LT b 0b Z9 b2£I SaV3A Z tl-AO L`LZ Z'SZ 0'9Z b'6 £'£ Z•b €'b i•b T'hi S8b3A Z 31 66 OL H iT € L £ Z£ tib 0L9I ilV3* i b3A0 5•6 b'0I I'0I f•9 £'€ b'1 6' L'T S•9 •SCW Zi 01 LT 6Z 9ti Z L I L 61 69L 'S0W 9 b3flC 9'S b'S 5•S T'£ •SOY 5 G1 0T ST SZ I i T Z ;0b •S0k € 83AL 9 1 b L'h 9'4, 1 •2 6• L• 8' ti•f SS31 60 9 £l IZ i Z S 0 ZOb StilNOF i 0'00T 0•00i 0`00T 0•00T 0`00T 0'00i 0'00i 0'00i 0'00i 1LI SLZ fiSti Z£ ZT2 iL LbL 1901 69811 1V1C1 001 9NIN 17101 W 001 X00 9NIN 1d101 1tl101 001 ONI)N - _ S1N9I1 _ _ NCISNIR - = N 0 1 S N I M - - L 0NV84! tlV111O321 bI10A 03H0WS f10A 3AVH 9N01 ROH Z'C i '3NI df10t19 51V0 3H1 A9 0317fIGh07 08Ei'1Ib'G1 6L6T •M3eN333Q=Aavnnvr -- AGO1S 9NIH71IMS ONdtlH 3113+AV`.)I7
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CIGAF.ETTE BRAND SNITCHING STUDY -- JANUARY-DECEMBERs 1979 LOisILLARU CONDUCTED BY THE DATA GROUP INC. ). 3 WHY 00 YOU SMOKE YOUR BRAND MOST OFTEN; THAT IS. WHAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRAND ? TOTAL PRDDUCT QUALITIES (YLT) TASTE (SU3NET) MILD/NOT STRO`.G LIKE THE TASTEfFL4VOR GOOD TASTE /FLAVOR STRONG/MORE TASTE ttIbHT STRENGTH REFRESHING TASTEfFLAVOR f10 AFTEPTASTE "lOT P.ITTER_ TASTING SATISFYING TASTF NOT HARSH TASTING - - W I V_ S T 0 N- - WINSTON LIGHTS - - TOTAL TOTAL KING KIP)G BOX 100 100 M TOTAL KING 100 11869 1061 747 71 212 32 454 279 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 7596 684 468 51 144 20 285 169 116 64.0 64.5 62.7 71.8 67.9 62.5 62.8 60.3 65.5 - ' 7301 666 457 50 138 2D 279 167 113 61.5 62.3 61.2 70.4 65.1 62.5 61.5 60.1 63.0 2188 129 72 14 36 7 112 62 50 18.4 12.2 9.6 19.7 17.0 21.9 24.7 22.3 21.2 1114 156 120 11 24 2 44 25 19 9.4 14:7 16.1 15.5 11.3 6.3 9.7 9.0 10.7 536 49 35 7 A 19 14 5 4.5 4.6 4.7 9.9 3.8 4.2 5.0 2.9 `54 58 42 4 11 1 10 8 3 4.7 5.5 5.6 5.6 5.2 3.1 2.2 2.9 1.7 357 55 43 5 9 8 6 3 3.0 5.3 5.8 7.0 4.2 1.8 2.2 1.7 ~ 90 1 1 1 1 .8 .1 .1 .2 .4 194 17 9 2 5 1 7 5 2 1.6 1.5 1.2 2.8 2.4 3.1 1.5 1.9 1.1 59 4 4 2 1 1 .5 .4 .5 .4 .4 .6 511 85 55 5 23 2 20 12 8 4.3 8.0 7.4 7.0 10.8' 6.3 4.4 4.3 4.5 1644 116 77 7 23 R 73 42 ',1 13.9 10.9 10.3 9.9 10.8 25.0 16.1 15.1 17.5 V`OyI6co TAFLE 5
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L ~ ~'; ~ ~.. ~ --- -----'_.- ~.----?PON- ------- - CIGARETTE BRAND SJITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLAND CONDUCTED BY THE DATA GRCUP INC. 0. 3 WHY 00 YOU SMOKE YOUR BRAND MOST OFTEN9 THAT IS. WHAT IN PARTICULAR DO YOU LIKE ABOUT YOUR REGULAR BRAND ? COOLLKE NOT NOT SM00 1 H TASTING MORE TOBACCO TASTE/FLAVOR OTHER TASTE MENTIOWS FILTER (SU3"-:fT) IAyTE3 FILTFH CIGAhETTE DISLIKE FILTER CIGAPETTE 3TIER FILTER i4ENTIDNS LE4G7H/SI_2E (SUFt.ET) LONGER/ SMOKES LONGER Tr1IN/SLENDEk - - W I N S 1 0 N- - L/INSTON LIGHTS - - TOTAL TOTAL KING KING BOX 100 100 M TOTAL KING 100 448 14 7 6 1 10 8 2 3.8 1.3 .9 2.8 3.1 2.2 2.9 1.1 198 16 12 4 9 7 2 1.7 1.5 1.6 1.9 2.0 2.5 1.1 331 35 24 1 8 2 9 3 6 2.8 3.3 3.2 1.4 3.8 6.3 2.0 1.1 3.4 21 2 .2 .2 .3 S 467 35 23 5 7 5 2 3 3.9 3.3 3.1 7.0 3.3 1.1 :7 1.7 329 34 22 5 7 5 2 3 2.8__ 3.2__ 2.9 7.0 3.3 1.1 .7 1.7 129 1.1 9 1 1 .1 .1 .1 370 22 2 19 1 9 1 9 3.1 2.1 .3 9.0 3.1 2.0 .4 5.1 269 22 2 19 1 7 7 2.3 2.1 .3 9.0 3.1 1.5 4.0 56 .5 27 1 1 .2 Tl-O91vE.O .2 .4 TAPLE d
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CIGARETTE BRAND SWITCHING STUDY -- ,IANUARY-DEEEMRER. 1979 LOdILLARD COYDUCTED BY THE DATA GROUP INC. 0. 3 uiY DO YOU SMOKE YOUR BRAND MOST OFTEN; THAT IS* WHAT 1N PARTICULAR DO YOU LIxE ABOUT YOUR REGULAR BRAND ? r W 1 N S T 0 N- - WINSTON L HTS KING 100 - - IG - TOTAL TOTAL KING E'Ox 100 M TOTAL RING 100 LI<E TiE 31 2 2 SI7E .3 .4 1.1 LOW TAR 1 ~421 16 9 1 5 1 149 99 50 NICOTINE 20.4 1.5 1.2 1.4 2.4 3.1 32.8 35.6 28. 2 MENTHOL 520 2 2 4.4 .2 6.3 NJN-M.NTr.O_L 80 15 11 1 3 .7 1.4 1.5 1.4 1.4 .4 .4 .6 EASY TO PRAW 66 6 5 1 3 2 1 /F4''!(lr D LOOSE .6 .6 .7 .5 .7 .7 .6 P4:dE9 TIGHT 32 2 2 /HArTO DRAW .3 .2 .3 yURNS 109 14 6 1 4 3 2 2 SLOW/EVEN .9 1.3 .8 1.4 1.9 9.4 .4 1.1 BURNS FAST 16 .i PA:fASE 110 6 2 4 (SJ9NET) .9 .6 .3 5.6 - LI<E THE 21 1 1 PACKAGE .2 .1 .1 COLOR OF 20 1 1 PACdAGE .2 .1 .1 COMES IN 90c 78 4 4 /DOESN9T .7 .4 5.6 CRUSH ~~.0916E0 MISCELL. 47A 5B 36 2 17 3 11 2 9 (N ET) 4.0 5.5 4. 8 2.9 B.0 9,4 2.4 .7 5.1 TAbLE 5
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CIGAFETTE BRAND SWITCHING STUDY -- JANUARY-DECEMEER. 1979 LDRILL ARD -ONJL'--TED BY THE DATA GROUP INC. :. 3 WHY DO YOU SMOKE YOUR BRAND MOST OFTEN; THAT IS, wH4T IN PARTICULAR DO YOU LIKE AHOUT YOUR REGULAR BRAID 7 - - W I N S T 0 N- - WINSTON _ LIG TS KING 1 0 _ H - - TOTAL TOTAL KING ROX 100 0 M TOTAL KIVG 100 I L1<_ THEM 213 33 21 10 2 6 1 5 1.8 3.1 2.9 4.7 6.3 1.3 .4 2.R ENJOY IT 170 23 14 2 6 1 5 1 4 MORE/GET SATISFACTION 1.4 2.2 1.9 2.8 2.8 3.1 1.1 .4 2.3 COUPON ON 88 PACKASE .7 BECAUSE OF 3 MANUFACTURER NAME * A.L BTHER 1973 290 226 ' 14 43 7 74 53 21 :IENTIONS 15.6 27.3 30.3 19.7 20.3 21.9 15.3 19:1 11.9 DK/NO 1969 289 225 14 43 7 74 53 21 PA9TIEULAR REASON 16.6 27.2 30.1 19.7 20.3 21.9 16.3 19.1 11.9 (* = PER!'ENT LESS THAN .05) Tt;'L~ 5
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L.-- lift" I CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD cONf'UCTED BY THE DATA GROUP INC. u. 4 IS THERE ANYTHIVG A30UT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? - a I N S T I 0_ N- - WINSTON - - LIGHTS - TOTAL TOTAL KING NG K BOX 100 100 M TOTAL KING 100 TOTAL 11869 1061 747 71 212 32 454 279 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 IMPROVEMENTS 21,91 131 69 9 30 3 79 53 25 3ESIRED 18.4 12.3 11.9 12.7 14.2 9.4 17.4 19.1 14.1 NOT rESIPE 9689 930 658 62 182 29 375 224 151 IMPROVEMENTS 91.6 87.7 88.1 87.3 85.8 90.6 62.6 80.6 85.3 I YqO9TGi.Q TA'j LE 6
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CiSA?ETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBER. 1979 LORILLAR? CO`JpUCTE6 BY THE DATA GRJUP IVC. 0. 5 WHaT IS THERE ABOUT YOUR REGULAR BRAyD THAT YOU WOULD LIKE TO SEE IMPROVED ? - -:I I V S T 0 N- - WINSTON - - LIGdTS -. - KI%'G 100 TOTAL TOTAL K1NG BOX 100 M TOTAL <ING 100 TDT4L :181 131 R9 9 30 3 79 53 25 100.Q 100.0 100.0 100.0 100.0 100.0 100.0 100.0 103.0 14A4F MILDER 77 6 3 3 6 6 3.5 4.6 3.4 10.0 7,6 11.3 MA<E 28 2 2 STRC.jGER 1.3 1.5 2.2 REMOVE 3 l 1 F1LTE? .1 1.3 1.9 IMPROVE 128 10 5 1 3 1 4 2 2 FILTER 5.9 7.5 5.6 11.1 10.0 33.3 5.1 3.0 8.0 MA<E S40RTER 12 1 1 1 1 .6 .8 1.1 1.3 1.9 MAKE LONf,ER 56 3 2 1 2.6 2.3 2.2 3.3 PA:d TIGHTER 120 4 4 4 4 5.5 3.1 4.5 5.1 7.5 PAC< LOOSER 8 .4 IMPROVE 16 1 1 1 1 S'NE L L . 7 . 9 1.1 1.3 4.0 REDUCEf 1010 50 37 1 11 2 45 29 16 REMOVE T 6 N 46.3 38.2 41.6 11.1 36.7 66.7 57.0 54.7 64.0 INTEF,EST IN 109 11 9 2 2 1 1 CIGA~ETTE C94TROVERSY 5.0 9.4 10.1 6.7 2.5 1.9 4.0 IMPROVE 156 5 3~ 2 5 4 1 PACKAGING OU4LITY 7.2 3.8 3.4 22.2 6.3 7.5 4.0 SELL IN 12 `r L 1 1 VENDING MACHINES ._6 1.3 4.0 TA3LE 7
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~---- _- - CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER: 1979 LORILL6RD CJyDUCTED dY THE DATA GROUP INC. 4. S WHAT IS THERE ABOUT YOUR REGULAR BRAND THAT YOU WOULD LIKE TO SEE IMPROVED ? - - W I N S T 0 N- - 41IySTON - - LIGiTS - - TOTAL TOTAL KING K ING BOX 100 100 M TOTAL KI'JG 100 REDJCE PRICE 21 2 20 15 3 2 9 7 2 5.7 15.3 16.9 33.3 6.7 11.4 13.2 A.0 r1A4F FRES_HER 34 1 1 1 1 1.6 .8 1.1 1.3 4.0 ADD MICOTINE 2 TO IMD30vE FLAVOR .1 IMPPOVE 53 4 3 1 1 1 TESTEEFL;,VOR 2.4 3.1 3.4 3.3 1.3 1.9 L?RAYD 40T 52 1 1 READILY aVe,ILaHL' 2.4 .8 1.1 IMDROVE 50 4 1 3 SUELITY OF T03ACC0 2.3 3.1 1.1 10.0 OTHEP 91 7 1 2 4 3 2 1 PHY:ICAL I'!?R(1VE"°ENTS 4.2 5.3 1.1 22.2 13.3 3.8 3.8 4.0 AL: OTH7_R 64 3 2 1 2 1 1 M E N TION S 2.9 2.3 2.2 3.3 2.5 1.9 4.0 90Y*T K40W 2 .1 TAP,Lf T 9qoyTseo
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- -------L--; ~._.- ~-- - - - CIGAPETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 L7RIL'.ARD CONDUCTED BY THE DATA GRUUP INC. 0. 6 THINKING OF YOUR REGULAR CIGAR€TTES. THE ONE YOU NOW SMOKE. ARE THEY USUALLY BOUGHT °Y THE CARTON. E1Y THE PACK. OR EQUALLY BY THE CARTON AND PACK ? -. W I _ N S T 0 N- WIYSTON LIGHT i KING 100 . - - - TOTAL TOTAL KING _ BOX 100 M TOTAL KING 100 TOTAL 11869 1061 747 71 212 32 454 278 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CARTON 6735 586 389 39 140 18 263 155 107 56.7 55.2 52.1 54.9 66.0 56.3 57.9 56.1 60.5 P ACK 3~88 287 222 21 37 7 121 76 46 27.7 27.@ 29.7 29.6 17.5 21.9 26.7 27.3 26.0 EQUALLY 1038 188 135 11 35 7 70 46 24 15.5 17.7 18.1 15.5 16.5 21.9 15.4 16.5 13.5 ROLLS OWN 7 .1 ~ 49091Vc0 TAnLF El
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;A CISARETTE BRA'dD SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD COr:DLCTED BY THE DATA GROUP INC. Q. 7 IN WHAT TYPE OF STORE. SHOPPING OUTLET. OR OTHER LOCATION DO YOU USUALLY BUY THE -- - - L(RAVD OF CIGARETTES YOU &MOKE MOST OFTEN ? -- - -- W 1 N S T 0 N- - WINSTON - - LIGHTS - - TOTAL TOTAL KIN6 KING BOX 100 100 M TOTAL KING 100 TOTAL 11869 1061 747 71 212 32 454 278 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CONVENIENCE 854 63 51 4 6 2 34 20 14 STDRE 7.2 5.9 6.B 5.6 2.8 6.3 7.5 7.2 7.9 JIS_(;U+JT 591 60 36 7 16 2 25 12 12 STORE 5.0 5.7 4.8 9.9 7.5 6.3 5.5 4.3 6.N URUGSTOrRE 1161 86 53 8 23 1 40 23 17 9.8 8.1 7.1 11.3 10.8 3.1 8.ti 9.3 9.6 GAS STATION 991 111 92 4 19 6 38 26 13 9.3 10.5 11.0 5..5 9.0 1R.8 R.4 9.4 7.3 LARGE 4862 436 294 32 96 14 191 117 74 SU?EHMARKET 41.0 41.1 39.4 45.1 45.3 43. 8 42-.1 42.1 41.B LIQJOR STORE 298 19 14 2 4 5 3 2 2.5 1.8 1.9 2.8 1.9 1.1 1.1 1.1 PY/MILITARY 364 33 25 1 10 1 24 14 10 COMKISSARY ! .1 3.6 3.5 1.4 4.7 3.1 5.3 5.0 5.6 SMALL 1666 159 117 7 30 4 64 38 25 GROCERY STi,Pr 14.0 15.0 15.7 9.9 14.2 12.5 14.1 13.7 14.1 N=WSFAPER/ 251 13 7 1 3 2 7 5 2 TOBACCO 2.1 1.2 .9 1.4 1.4 6.3 1.5 1:8 1.1 AT WORK 110 13 12 1 4 4 .9 1.2 1.6 1.4 9 1.4 OISTR_INUTOR/ 68 d'PO()TVCQ 3 2 1 W4OL:SALER . I, .8 1.1 :7 .7 .5 ')EPT/VARIETY 139 8 7 1 b 4 4 STURE 1.2 B .9 1.4 1.8 1.4 2.1 TAtLE 9
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMEERe 1979 LORILLARD CONDUCTED BY THE DATA GROUP IYC. G. 7 IN WHAT TYPE OF STORE, SHOPPING OUTLET. OR OTHER LOCATION DO YOU USUALLY BUY THE__ i;RAV9 OF CIGARETTES YOU SMOKE MOST OFTEN ? - -W I V S T 0 N- - WINSTON - - LIGHTS - - TOTAL TOTAL KING KIPJG_ BOX 100 100 M TOTAL KING 100 BARITAVErTN 46 6 6 .4 .6 .8 ':JFFE_ ShOPl 59 2 2 1 1 KESTAURA^dT .5 .2 .3 .2 .4 SOME OTHER 127 8 7 1 1 1 TYPE 1.1 .8 .9 .5 .2 .6 A10 RECULAR 282 30 24 2 4 9 9 1 STGR_ 2.4 2.9 3.2 2.8 1.9 2.0 2.9 .5 Vqo;ITV (..o TA!'LE y
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: ~ -----~----------_-~ -,~.T-.-~,-_ -___ -_----- -- - _-- _ ---- CIGARETTE L03ILLARD BRA41D SJITCHING STUDY -- JANUARY-DECEMBERv 1979 CONOUCTED BY THE DATA GROUP INC. - TANL.`: 10 0, 7A IS THAT OVER THE COUNTER OR FROM A VENDING MACHINE ? s - W 1 Y S T 0 Y- W_INSTON iTS - LIG G I 100 r K N TOTAL TOTAL KING BOX 100 M TOTAL K I N G 100 TOTAL 11869 106 1 747 71 212 32 454 278 177 1q0.0 _ 100.0 100.0 100.0 --- 100.0 100.3 100..0 100.0 - 100.0 OVEp THE 11427 1019 712 66 210 32 442 268 173 CGJ'4TER 96.3 96.0 95.3 93.0 99.1 100.0 97.4 96.4 97.7 VENDING 360 35 28 5 2 9 7 2 MACyIYE 3.0 3.3 3.7 7.0 .9 2.0 2.5 1.1 JJTH EOU4L LV 47 3 3 1 1 .4 .3 .4 .4 .4 .6 dHDLESALER 30 4 4 1 1 /UEl.LER .3 .4 .5 .2 .4 OTyER 4 "tEYTIDNS . (• = PERr,EVT LESS THAN .05)
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----------~IL --------~---- CIIARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 LDRILLARD CO=i;?UCTED BY THE DATA GROUP INC. 9. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USF.. EITHER BY YOU OR SOMEONE ELSE RECE.NTLY? - - W I N S T 0 N- - WIySTON _ - LIGdTS - - TOTAL TOTAL KING KING e30X 100 100 M TOTAL KING 100 TOTAL 11869 1061 747 71 212 32 454 278 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 ALPINE NlLIA.G aRCTC LICHTS R 23 M_yTdDL/KING .2 ARCTC LIGHTS 18 2 1 1 MENTHOL/100 .2 .2 .1 3.1 JELAIR 24 M/6IYG .2 :IELAIR 16 ;I/100MM .1 HNSN & HEOGS 22 1 1 NM/KING .2 .2 .6 PNSW K HEDGS 91 4 2 2 1 1 N!1/109~,y .8 .4 .3 :9 .2 .6 :?NSY & HEDGS 11 NM/100MM/BOX .1 BNSN & HEDGS 8; 6 3 2 1 1 1 41100MM .7 .6 .4 .9 3.1 .2 .6 HNSI s HEDGS 5 M/100mM/u0X . SNCN S HEDGS 46 1 1 2 1 1 LITCS/100/NM .4 .1 .5 .4 .4 .6 BySN & HEOGS 42 1 1 LITES/100/M .4 ~ .2 .4 - - - - --'----- - TAilLe 11 1y0y16co
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~ -~-------------~--~-,y=-----. - .-~'------r CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARU CONDUCTED BY THE DATA GROUP INC. 0. 9 IN AGDITION TO YOUR REGULAR BRANDs WHAT OTHER BRANDS Od TYPES HAVE BEEN PURCHASED FOR YOUR U_SE. EITHER 9Y YOU OR SOMEONE ELSE REC:WTLY? - J I N S T 0 N- - WINSTON KING 100 - - LI GHTS - TGTAL TOTAL 4IVG BOX 100 M TOTAL KING 100 9wSv & HEDGS 2 NMf"-FLTRfKG * t1NSN & HEUGS 4 Ml'9-.FLTNlKG * CA4FL 96 18 17 1 6 6 yM/FILTEF: .tl 1.7 2.3 1.4 1.3 2.2 CAMEL 4 1 1 NMlFILTEPEBX + .1 3.1 CAIEL 73 3 2 1 4 3 1 'JsilhD FILTER .6 .3 .3 1.4 .9 1.1 .5 C4MEL LIGHTS HO i 3 a 7 1 'VON-MENThOL .7 .3 .4 1 .8 2.5 .6 - CAMEL LIGNTS 16 2 2 100A'MfNY .1 .4 1.1 CARLTON 5 MNf70MM * CARLTON 27 1 1 1 1 N'1fRING .2 .1 .1 .2 .4 CARLTON 16 1 1 MlSING .1 .2 .4 CARLTON 3 7 1 1 1 1 100MM/VM .3 .1 .5 .2 .6 CARLTON 19 1 1 MEVTe+OLf100 .2 .1 3.1 CHESTERFIELD 1 . NMIFLTRtKTNG * TA1LE 11 ' te3Q!) Irc)[.Q r
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--- --~--------- ~------ CISARETTE BNAND SYITCHING STUDY -- JANUARY-.DECEMBER. 1979 LORILLpRD ZONDUCTED BY THE )ATA aROUP INC. ,. 3 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR TYPES EITHER BY YOU OR SOMEONE ELSE RECENTLY? HAVE BEEN PURCHASED FOR YOUR USE. - W I N S T 0 N- - WINSTON LIGHT-S KING 10 - - 0 - - TOTAL TOTAL KING BOX 100 M TOTAL KING 100 CHESTERFIELD 2 1JM /1U0MM . CHE3TERFIELD 5 NM/V ~LT,;/70 * CrIESTERFIELD 12 1 1 NM/N FLTRfKG .1 .1 .1 CHESTERFIELD 1 I/FLTR/KING . DE°ADE NM/KIYG y .1 OECA,~,E 4 1 1 M/KI":4 * .1 .1 D EC' wDE 2 NV, l100 . DOR:,L 19 2 2 NMf4IyG .2- .4 .7 OORLL 1I MfKID:G .1 DORAL II 10 KI N'v/Nti .1 U334L II 11 1 1 r(INK/M .1 .2 .6 EVE 7 N+f/100MM .1 EVE 5 ~ yf100N!1 . TALLL 11 Ey09I6E0
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_ .~.. - - - - . ~ ~...~.~ . CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DE_CEMBER, 1979 LDkILLARD COVDUCTEC BY THE DATA GROUP INC. i 0. 9 IN ADDITION TO YOUR REGULAR BRAND. WHAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE, fIT!+_R BY YOU OR SOMFDNE ELSE RECEYTLY? - - N I N S T f) N- - UINSTON _ - - LIGHTS - - KIN G 10 _ TOTAL TOTAL MIV~ ROx 100 0 M TDTAL KIVG 100 EVE LIGHTS '1ENTMOL/100 IC=EEPG z 1 +'./100MM • KEVT "4M/i UX A .1 KEVT 45 3 2 1 3 2 1 NM/RING .4 .3 .3 .5 .7 .7 .6 k7- VT 15 uF4/100N.M .1 KENT 7 "/100M4 .1 ;OLGN LIGHTS 40 2 1 1 3 1 2 'd4lKING .3 .2 .1 .5 .7 .4 1.1 SOLON LIGHTS 12 y/KINS .1 aOLEN LIGHTS 32 4 4 1Y/i00!1M .3 .Q 2.3 GG_D"1 LIGHTS 13 1 1 I'/100'IM .1 .2 .4 I!ENT IiI 63 2 1 1 1;MlKID:G .5 .4 .4 .6 -SEYT III 1 vm /100 . NJDL 16 ~ " /?Gi( .1 TABLE 11 V9a9T6C0
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I -i CIGA9ETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 LOkILLARD CJYDUCTED BY THE DATA GROUP INC. 0. 9 IN ADDITION TO YOUR REGULAR 9RAND. WHAT OTHER BRANDS EITHER BY YOU OR SOMEONE ELSE RECENTLY? OR TYPES H4VE dEEN P-URCNASED FOR YOUR USE* - - W I N S T 0 N- - WINSTDN - - LIGHTS _ . TOTAL TOTAL KTNG KIYG BOX 100 100 M TOTAL KI'NG 19 0 KOOL 195 29 24 5 1 1 M/KIt:G 1.6 2.7 3.2 2.4 .2 .4 KOOL 52 3 1 1 1 M/100MM .4 .3 .1 .5 3.1 K03L 5 1 1 Ml'v0 FILTER • .1 .1 , KOOL 67 2 2 1 1 M/MILCS/KI'NG .6 .2 .3 .2 .6 '(90L 37 1 1 1 1 SPR LITE/KG .3 .1 .1 .2 .4 KOOL 3h SPR LITE/100 .~ L x M :VM/E9X L g, M f 17 2 1 1 1 NM/KING .1,. .2 .1 1.4 .2 .4 L & M 5 NM/100MM ! L & 'A 2 M/100M+1 f L S M-NM/KG 13 1 1 1 1 FLAVOR LITES .1 .1 .1 .2 .4 L 8 M-NM/100 14 1 1 LOYG LITES .1 .2 .6 LARK 9 1 1 NM/<ING .1 .1 :1 ' S9,Q9TGC0 TAbLE 11
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- --~- ----- CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER, 1979 LDaiLLARO COUDUCTED P.Y THE DATA GROUP INC. TAEsLE 11 o. 9 IN ADDITION TO YOUR REGULAR 3RAN0, WHAT OTHER BRANDS OR TYPES HAVE BEEN PUREdASED FOR YOUR USE• EITHER BY YOU OR SOMLONE ELSE RECENTLY? - - W I N S T KI G 0 N- - 00 WINSTON - - LIGHTS - - TOTAL TOTAL h KINS BOX 1 100 M TOTAL KIW55 10D LARK 2 1 1 WY/100MH * .1 .1 LARt LIGHTS 1 N'!/KI^JG . LAfK LIGHTS 1 11Mf100 . LUCKY ST-EIKE 27 4 4 1 1 NM/ND FILTER .2 .4 .5 .2 .4 LUCKY STRIKE 1 _ NM/L F/100"tM . LUCKY STRIKE 4 1 1 "JM/LKY 10/KG * .1 .1 MARL30R0 169 27 17 5 5 4 4 NM/RDr 1.4 2.3 2.3 7.0 2.4 .9 1.4 MARL50RO 224 49 43 2 5 11 10 1 NM/KI'JG 1.9 4.5 5.8 2.8 2.4 2.4 3.6 .6 hARLdDRO 13 1 1 Y/09x .1 .1 1.4 MARLBORO 31 2 1 1 M/KINS .3 .2 .1 1.4 MARLBQF.O 80 10 5 5 6 2 4 t.y/1GDMM .7 .9 .7 2.4 1.3 .7 2.3 ^+ARLPORD 24 2 1 1 NM/100HM/cOX .2 .2 1.4 .5 HARLy©R0 139 8 8~ 20 16 4 NH/LICHTS/KG 1.2 .8 1.1 4.4 5.,1 2.3 9v0916i.0
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~ ----.--- -- 2--------~L_ ------------------- ` CIGARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBER, 1979 L3 RIL_ARD COVOUCTED BY THE DATA GROUP INC. 7. ? IN ADDITION TO YOUR REGULAR BRANDs WHAT OTHER BRANDS OR TYPES EITHER aY YOU OR SOMEONE ELSE RECENTLY? HAVE BEEN PURCHASED - - W I N S T 0 4- - uINSTOV - - LIIHTS - -. TOTAL TOTAL KING KIPJG BOX 100 100 M TOTAL KING 100 MARLl10R0 12 MfLIGHTSIKG .1 MARLBORO 77 2 1 1 8 8 LITFSf100fNM .6 .2 .1 .5 1.8 4.5 aAx NM/120MM iAX H .i 4 1 1 M1120MM * .1 .5 MERIT 126 16 15 1 1 1 fJMI{ING 1.1 1.5 2.0 1.4 .2 .4 MER IT 41 1 1 '1l<INc .3 .2 .6 M ERIT 54 1 1 2 2 NMl100My .5 .1 .1 .4 1.1 MERIT 24 1 1 1 1 Ml100MM .2 .1 3.1 .2 .4 MDRE 36 3 3 2 2 WMf120My .3 .3 .4 .4 1.1 MORE 41 M/120MM .3 NEWPORT 25 4 1 3 ;1f80x .2 .4 .1 4.2 NEWPCRT 74 4 4 ' 1 1 Ml<INo .5 :4 .5 .2 .4 NEWPORT 8 . COMM Mf1 .1 ~ Isi9,07TV(..o FOR YOUR USE9 i TArLE 11
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LDiILLARD CDV)U_TED BY THE DATA GROUP INC. 0. 9 IN ADDITION TO YOUR REGULAR BRANDs WHAT OTHER BRANDS OR TYPES HAVE BEEN PUR'-HASED FOR YOUR USE. -- - - - - - --- - - EITHER 3Y YOU OR SOMEONE ELSE RECENTLY? r W I N S T 0 N- - WINSTON LIBHTS - KI G 100 - - TOTAL TOTAL N KING BOX 100 M TOTAL KI'US 100 "EaPORT 26 1 1 LIG4TS/KG/M .2 .2 .4 VON 21 1 1 Ny/KING/EOx .2 .2 .4 '40:+ 19 H/<IaG/dOx .2 JLD GOLD 1 N~lBGx * OLD GOLD 14 4 4 1 1 NM/FLTR/KING .1 .4 .5 .2 .4 OL] GOLD 3 :YV,/FLTP./100 * 0L) GOLD 2 LIGHTS/KG/NM * PALL MALL 11 NM/KING .1 ?ALL MALL 91 5 5 3 3 NM/N FLTR/KG .R .5 .7 .7 1.1 PALL MALL 17 4 1 3 NM/100MM .1 .4 .1 1.4 PALL MALL 5 LGHTS/NM/KG * PALL MALL 9 LSHTS/kM/100 .1 PARLIAMENT 23 1 1~ 1 1 LGHTS/NH/Ux .2 .1 .1 .2 .4 TACiLE 11 ~1y09T6"t .0
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____ - - - ^ - - - _ --- I"%1._ _. - CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LD3ILLARD £3LDUCTED BY THE DATA GROUP IYC. 0. 9 IN ADDITION TO YOUR REGULAR BRAND• WHAT OTHER BRANDS OR TYPES HAVE BEEN PUR:HASED FOR YOUR USE• EITHER BY YOU OR SOMEONE ELSE RECENTLY? - W I N S T KING 0 N- - 100 WINSTON - - LI_sH_TS - - TOTAL TOTAL KING 30X 10D M TOTAL KING 100 PARLIAMENT LGHTc:/NM/KG 16 .1 I PARLIAMENT 15 1 1 LSHTS/NM/100MM .1 .1 .5 PARLI4yENT 1 LSHTS/M/100MM * PARLIAME'.T 3 1 1 1 U LITE/KG/NM • .1 .1 .2 .4 PHILP MOFRIS 1 N1M/ti0 FLTR • PHILP MORRIS 1 NM/'v0 FLTR/C * RALEIGH 18 NM/FLTRIKING .2 RALEIGH 3 1 1 'NM/FLTR/100 + .1 1.4 RALEIu4 3 NM/N FLTR/KG RALEIGH r 10 LITES/NM/SG .1 hALEIGH 7 1 1 LGHTS/NM/100 .1 .1 .1 REAL 25 2 2 11 1 1 NM/<1NG .2 .2 .3 .4 .4 .6 REAL 10 1 1 M/KI'JG .1 .1 .1 6909L64O A TAFLE 11 i
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1 - _--i --- --- -- --- - --------------- - -- -l~ •-- --~ ^. CIGAkETTE BRANU S4ITCHING STUDY --. JANUARY-DECEMBER. 1979 L03ILLARD COVJUCTED BY THE DATA GROUP INC.. TALLE 11 ri - y IN ADDITION TO YDUR REGULAR BRAyD. WHAT OTHER BR4NOS CR TYPES HAVE BEEN PUR.HASEB FOR YOUR USEs EITHER BY YOU OR SOMEONE ELSE RECENTLY? - - u I N S T 0 N- - WINSTON - - LIGHTS - - TOTAL TOTAL KIN KING BOX G 100 100 M TOTAL KING 100 RICH LIGHTS 5 NM/KING + RICH LIGHTS_ 6 1 1 tJ~li00 .1 .1 .5 SALEM 15 1 1 1"lPOx .1 .1 1. 4 SALEN 189 21 17 3 1 6 4 2 et/KI"1G 1.6 2.0 2.3 4. 2 .5 1.3 1.4 1.1 SALEF M 79 5 1 3 1 2 1 1 Mf100MM .7 .5 .1 1.4 3.1 .4 .4 .6 SA~EM 115 2 1 1 5 5 M/LITES/KG 1.0 .2 .1 .5 1.1 1.8 SALEM-M/100 102 2 2 4 4 L9VG LIGHTS .9 .2 .3 .9 2.3 SA3ATOC+A 9 NM/120MM .1 SARATOGA 6 Mf120MM .1 SILVA THINS 6 1 1 N1i/100M.M .1 .2 .4 SILVA THINS 6 "1/100MM .1 SPRING 2 !4/100MN . TALL 7 ~ rJS9f120MM .1 OI,Uc-)T6-0
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CIGA~ETTE BRAND SWITCHING STUDY -- JANUARY-DECEM9ER. 1979 LDRTLLA9fi CONDUCTED BY THE DATA GROUP INC. ). ° IN ADDITION TO YOUR REGULAR BRAND. WNAT OTHER BRANDS OR TYPES HAVE BEEN PURCHASED FOR YOUR USE. - EIT-IER BY YOU OR SOMEGNE ELSE RECENTLY? Ta2EYTDN NM/KING TaREYTDN NM/100"M TAREYTO"J 'Jy/^J FLTF/KG TAREYTO#J NM/L1TLS/KG TARLYTON LITES/100/NM TAREYTO`J LOW TAk/.-I/KG TPIU'rPH 1Y4/<T"JG TRIUMPH_ M/LING TRUE tJM/SING TRUE M/(ING TRUE >jM/100MM TRUE. A/100MN VANTAGE NM/KING Ie, 09I6i.0 - W 1 N S T 0 N - - WINSTON TOTAL TOTAL KING KING HOx 100 100 M - TOTAL LIGHTS KING 100 20 1 1 .2 .1 .1 19 6 ? 1 1 1 1 1 .2 .6 .4 1.4 .5 3.1 .2 .6 1 1 1 * .1 .1 9 2 2 .1 .4 .7 9 1 1 .1 .2 .5 3 1 1 * .1 .1 27 1 1 .2 .2 .4 • 6 .1 33 3 3 1 1 .3 .3 .4 .2 .4 13 1 i .1 .2 .6 11 .1 7 .1 6 4 1 1 3 2 1 .9 .6 .5 ' 1.4 .5 .7 .7 .6 TAELE 11
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 - _ _ LORILLARq CONDUCTED BY THE DATA GROUP IyC. ;3. 9 IN ADDITION TO YOUR REGJL EITHER BY YOU OR SOMEONE ELSE R AR 3RAND. NH ECENTLY? AT OTHE R B RANDS OR TYPES HAVE - - 61 1 N S T 0 N- - WINSTON KI 1 - - LI GHTS - - NG 00 TOTAL TOTAL KING 90X 100 M TOTAL KING 100 VA14TAGE 40 M/<IPoG .3 VANTAGE 45 ^4'?/100MM .4 VICEROY 53 N ,M/KINu .4 VICERCY 14 ram /1U0vl M .1 VI:ER5Y 19 NM/x MILD/KG .2 VIRGINIA SLM 45 NM/100MM .4 VIRGINIA SLM 46 M/100MM .4 WINSTON 44 NM/30X .4 wINSTON 297 ,yM/{ING 2.5 WINSTON 71 NM/1G3M ~~- , .6 OyY~i 0 41401 T0 N 9 "!If100MM .1 WINSTON 126 NM/LIGHTS/KG i.1 WIVST3N 71 NM/LIGHT/i00 .6 TOTAL LO-FI 2064 17.4 1 1 .2 .4 5 3 2 3 2 1 .5 .4 Q .7 .7 .6 8 5 2 1 1 1 .8 .7 2.8 .5 .2 .4 1 1 4 1 3 .1 .5 .9 .4 1.7 5 3 2 .5 .4 .9 1 4 2 .1 .5 .9 .7 1.1 2 2 .4 .7 2 2 .4 .7 1 1 10 13 5 .1 .5 4.0 4.7 2.8 6 6 2 1 1 .6 .t} .4 .4 .6 2 1 1 .2 .1 .5 14 10 2 1 1.3 1.3 2.8 .5 15 7 6 1 2 2 1.4 .9 ~ 2.8 3.1 .4 .7 211 148 19 39 5 71 49 22 19.9 19.8 26.8 1R.4 15.6 15.6 17.6 12.4 BEEN PURCHASED FOR YOUR USE. TAwLE i1
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--~-------_ ~- CIGAFETTE BRAND SWITCHING STUDY -- JANUARY-.DECEMBER. 1979 _- LOPTLLARO CONCuCTED BY THE DATA GROUP INC. -~ ~'_~-_. -.. --- - - 9. 9 IN ADDITION TO YOUR REGULAR BRAND. WIAT OTHER BRANDS OR TYPES HAVE BEEN EITHER DY YOU C'R SOMEONE ELSE RECENTLY? TAF.LE 11 PURCHASED FOR YOUR USE. - W I N S T 0 N- - WINSTON - - LIGHTS TOTAL TOTAL KING KING 90X 100 100 M TOTAL KING 100 TDTAL LG-FI 1303 141 101 12 25 2 61 42 19 NON-MENTHOL 11.0 13.3 13.5 16.9 11.8 6.3 13.4 15.1 10.7 TOTAL L(1-FI 817 77 52 9 13 3 12 8 4 MENTHOL 6.9 7.3 7.0 12.7 6.1 9.4 2.6 2.9 2.3 TOTt.L 1066 54 37 2 13 1 55 34 21 L,;.I TAR 9.0 5.1 5.0 2.8 6.1 3.1 12.1 12.2 11.9 fOTA_L vEPY 746 39 30 2 5 2 29 15 14 LOJ TAR 6.3 3.7 4.0 2.8 2.4 6.3 6.4 5,4 7.9 TOTAL ULTRA 329 9 7 1 1 11 7 4 LOW TAR 2.8 .8 .9 .5 3.1 2.4 2.5 2.3 TOTAL 120'S 119 3 1 2 2 1.0 .4 .4 .5 .4 1.1 TOTAL 200 16 14 1 5 4 1 STiAI3HTS 1.7 1.5 1.9 1.4 1.1 1.4 .6 flTHER 88 8 3 1 1 1 1 1 .7 .3 .1 1.4 .5 .2 .4 904#T KNO;_: 148 19-? 11 3 3 1 12P 5 7 1.2 1.7 1.5 4.2 1.4 3.1 2.6 1.R 4.0 °J9YE 7560 733-J 510 46 154 23 2750 169 110 63.7 69.1 68.3 64.8 72.6 71.9 61.5 60.8 62.1 (. = PER;:ENT LESS THAN .05) C4091Gc,0
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, *- --~ -~ -- -- - - --- - ~ - - - . CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LOaILLARD CONDUCTED BY THE DATA GROUP INC. 0. 104 HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? 0. 108 WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? - W I N S T 0 N- WINSTOW LIGHTS - - - • TOTAL TOTAL KING KING BOX 100 100 M TOTAL KING 100 TOTAL 12007 1061 747 71 212 32 454 278 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 SMOKED FREE 1+87 95 64 7 21 4 52 31 21 SA+;?LES ( NET-) 12.4 9.0 8.6 9.9 9.9 12.5 11.5 11.2 11.`1 ALDINE 1 M/KIN S • ARCTC LICHTS 52 2 1 1 MENTNOL/K1NG .4 .2 .3 .2 .4 AR:TC LI sdTS 35 2 1 1 1 1 MENTHOL/100 RELATR ?1/#ING 3ELAlfi .3 r .2 .1 3.1 .2 .6 M%100MM PNSN & HEDGS N!1l100MM 3NSN & HEDGS 5 1 1 NMl10DMu/FjOX ~ .1 .1 JNSV & HEDGS 2 1 1 M/100MM .2 .4 BNSN & HEDGS 7 1 1 LITES/100/!' .1 .2 .4 TAi1Lt 12
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L_ 1 CIGAR:TTE LORILLARD CONDUCTED BRAND SWITCHING STUDY -- ,JANUARY-DECEMBERs BY THE DATA GROUP INC. 1979 5. l0A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? .. 10B UHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? TAFLE 12 - - N I N S T 0 N r - WINSTON - - LIGHTS - 00 - TOTAL TOTAL KING KING 1 BOX 100 M TOTAL KING 100 C1NSV S HEBGS 4 w+q/?4-rLTR/KG ~ CAMEL 12 2 1 1 2 1 1 NM/FiLTEn .1 .2 .1 1.4 .4 .4 .6 CAMEL 6 3 3 VM/FILTEFs/BX ! .3 .4 CAMEL ?1M/VD FILTER CAMEL LIGHTS 77 2 1 1 5 Q 1 VOV-kENTHOL .6 .2 .1 1.4 1 .1 1.4 .6
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CIGARETTE BRAND SwITCHING STUDY -- JANUARY-DECEMBER, 1979 LDRILLARD CONDUCTED BY THE DATA GROUP INC. TAPLE 12 (;. 1GA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? :1. 103 WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? - - W I N S T 0 N- - WINSTON KING 100 LIGHTS . - TOTAL TOTAL KING BOX 100 M TOTAL KING 100 DE:A3E 3 M/KINa . DECADE 1 N+i1100 . DORAL 25 1 1 1 1 NM/;ING .2 .1 .5 .2 .4 003AL 12 M/KINC .1 DDdAL 11 16 1 1 KINGfNM .1 .1 .5 DORAL lI 11 1 1 KI4KfM .1 .2 .4 EVE 2 Nk,/100MM . ICEBERG 5 M/lOOMM * KENT - 3 NytdOM + K_yT 4 NM/KING . !f E V T 6 2 2 NM/100'.!M k .2 .3 KFNT Ml1GOvM 1 t GOLI'PJ L I GHTS 31 4 M/<IN G .3 gZ.oy1sco I
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I CIGARETTE BRAND SWITCHING STUDY -- JA+JUARY-DECEMEER, 1979 L02ILLAR3 C0"dDUCTED BY THE DATA GROUP IVC. 3.. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RE CENTLY? 0. 103 _ WHAT BRAND Od BRANDS OF CIGARETTES DID YOU SM3KE R - - Iv I N S T 0 N- - WINSTON KIAG 100 LIGHTS . . . TOTAL TOTAL KING BOK 100 M TOTAL KING 100 G3LDN LIG4TS 13 1 1 1 1 M/KING .1 .1 .5 .2 .6 GOLDN LIGHTS - 21 1 1 1 1 NMf100"1M .2 .1 .1 .2 .4 GOLDV LIGHTS 7 mf100My .1 KENT 111 75 4 2 2 3 2 1 NMl6IyG .6 .4 .3 .4 .7 .7 ,6 KOOL 1 Ml3Dx * KODL 7 1 1 M/4ING .1 .2 .4 KOaL 1 1 1 yf1C0MM • .1 .1 KJDL 5 1 1 MfMILDSfKING * .1 .1 TABLE 12
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CISARcTTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 LORILLARD CONDUCTED tlY THE DATA GROUP INC. 7. 10A HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RFC€NTLY? 3. lOb WHAT BRAND OR BRANDS 0F CIGARET-TES DID YOU SMOKE ? - - Y I 4 S T 0 N- - WINSTON LI GHTS KING 100 - - TOTAL TOTAL KING BOX 100 M TOTAL KING - L g M-NMl100 ~+ LONG LITES + LARK 1 NM/KING * LARK 1 'IMf100MN ± LARK LIG_y_TS 2 NR'lKING + NARL30R0 11 tVM(90K .1 MARL90R0 5 1 1 VM/KIyG ~ .1 .1 TA VLE 1 2
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- ~-------- IL CIGAwETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1975 LDRILLARD CDVUUCTEa BY THE DATA GROUP INC. 0. 10a HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? G. 103 WMAT 3RAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? - - W I N S T KING 0 N- - 100 VINSTOV - - LIGHTS - - TOTAL TOTAL KIYG BOX 100 M TOTAL KIYG 100 MFRIT 69 6 5 1 2 2 .NN/{ I'JG .6 .6 .7 .5 .4 .7 MEnIT 43 3 3 2 2 M/ fINIG .4 .3 .4 .4 1.1 MFiTT NM/1CDMM ia .1 NETIT 14 1 1 M/i00MM .1 .1 .5 M04E 11 3 2 1 yM/120"'M .1 .3 .3 .5 MORE 13 1 1 "/120t4M .1 .2 .6 TAL•LE 12 I .5
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CIGARETTF BRAND SUITCHIIIG STUDY -- JANUARY-DECEMBER• 1979 LDRILLARD CDNDLCTED BY THE DATA GROUP INC. J. 1CA HAVE YOU SMOKED ANY FREE SAMPLES OF CIGARETTES RECENTLY? a. 103 WHAT BRAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? - Y 1 N S T 0 4- PALL MALL LGHTSlNM/E:X PALL NALL LGHTS/NM/Kn PALL MALL LGHTSIIt!~/100 ?ARLI4MFNT L:rHTS/NH/P.x PARLIAMENT LGHTS/NMlKG PA3LIAMENT LGHTS/NK/100MM RAiLIAMEPaT U LITE/RG/NM PHILP MOFRIS NM/NO FLTr/C RALEIGH N!R/FLTR/MING RALEIGH LITFS/NM/KG RALEIGH LGHTS/NM/100 REAL Ny/KIYG KING TOTAL TOTAL KING BOX 100 1 I • 2 . 3 1 • 3 s WINSTON - LI~HTS - 100 M TOTAL KING 100 4 1 2 4 1 1 * .1 .5 16 2 2 1 1 .1 .2 .3 .2 .4 TRBLt 12
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CIGARETTE ERAND SWITCdING STUDY -- JANUAR'f-DECEMHER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP iYC. TAuLC 12 u. 10A HAVE YOU SMOKED AVY FREE SAMPLES OF CIGARETTES RECENTLY? .'j. 109 WHAT BRAN0 0R BRANDS OF CIGARETTES DID YOU SMDKE ? - - W I u S T 0.N - - WINSTDN - - LIGHTS - - TOTAL TOTAL KING KING BOX 100 100 M TOTAL KING 100 itEAL 7 1 1 M/KI".G .1 .1 .1 RICH LIGHTS 18 1 1 2 2 vl1fKING .1 .1 .1 .4 1.1 RICH LIGHTS 9 yZ^E100 .1 SALEM 4 1 1 M/j'JX * .1 .1 :ALE'9 22 2 1 1 MIKING .2 .2 .1 .5 SALEM 12 tNf100MM .1 SALEM 37 1 1 1 1 MILITESfKS ~ .1 .5 .2 ..6 SALEM-Mf100 32 1 1 1 1 LDNC LIGHTS .3 .1 .1 .2 .6 SARATOGA N4 1120NM TALL NM/120 MM i + TALL 1 rll120NM * TAr2EYTON NMlRIy3 TAREYTDN 3 PJHlL1TESfRG ~ 19OyT.0 t
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LQkILLARD COVOUCTED BY THE DATA GROUP INC. G. 10A 0. 105 HAVE YOU SMOKED ANY FREE _ SAMPLES OF CIGARETTES RECENTLY? WHAT 9RAND OR BRANDS OF CIGARETTES DID YOU SMOKE ? - U I N S T KIhG 0 N- - 100 W_TNSTON - - LIG_HTS - - TOTAL TOTAL K1V's BOX 100 M TOTAL KIU3 100 TAREYTON LITES/100/NM TRIUMDH 48 2 2 4 2 2 Nk',/KiNC .4 .2 .3 .9 .7 1.1 T3IU!"P,+ 25 l9/<I,% G .2 TRUE 16 NM/KING .1 TRUE 13 1 1 M/<ING .1 .1 .1 TRUE 5 1 1 rl"1/100MM + .1 .1 TRUE 7 1 1 cl/100MM .1 .1 .° VANTAGE 40 6 3 1 2 1 1 t1M/KIVG .3 .5 .4 1.4 .9 .2 .4 VANTAGE 12 I 1 1 ~/KIN3 .1 .1 .5 .2 .4 VANTAGE 23 2 1 1 2 2 NM/100MM .2 .2 .1 .` .4 1.1 V I : Eq OY 5 2 2 `JM/4ING * .2 2.8 VI::-, ROY 4 'lME100MM ~ VICEROY 33 5 3 2 N`!!x tiILG/KG .3 1.1 1.1 1.1 ZR09TGdC0 Ta~LE i?
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CIGARETTE BRAAD SUITCHING STUDY -- JAVUARY-OECEMBER. 1979 L04ILLARD C3VJUCTED BY THE DATA GRCUP INC. J. 1GA HAVE YOU SMOKED ANY FREE SAMPLES DF CIGARETTES RECENTLY? - - _ J. 103 WHAT BRAND OR BRANDS OF CIGARETTES D1D YOU SMOKE ? TAELL 12 - - W I N S T 0 N- - WINSTON - - LIGHTS - - TOTAL TOTAL KING KING BOX 100 100 M TOTAL KIVG 100 VIR61NIA SLM 13 2 2 1 1 N!".f100MM .1 .2 .3 .2 .5 VIRGINIA SLM 12 A/100MH .1 WINSTON . JIaSTON 29 6 5 1 NM/KING .2 .6 .7 1.4 .ITNSTON 10 1 1 NMf100MM .1 .1 .5 WINSTON 2 1 1 ~f1001M + .1 3.1 YIUSTOY 18 3 2 1 1 NMfLIGriTS/KG .1 .3 .3 .5 .4 .4 .6 dTNSTON 21 1 1 1 r,MlLIGriT/100 .2 .1 .5 .2 .4 TOTAL LO-FI 193 24 16 5 2 1 5 3 2 1.6 2.3 2.1 7.0 .9 3.1 1.1 1.1 1.1 TOTAL LO-FI 124 18 12 5 1 3 1 2 VON-MEhT-IOL 1.0 1.7 1.6 7.0 .5 .7 .4 1.1 TOTAL LO-FI 73 6 4 1 1 2 2 MENTHOL .6 .6 .5 .5 3.1 .4 .7 TOTtL 303 14 9 1 4 17 11 5 LOW TAR 2.5 1.3 1.2 1.4 1.9 3.7 4.0 2.9 TOTAL VEFY 468 ?9 19 1 7 1 16 7 9 LOW TAR 3.9 2.6 2.5 1.4 3.3 3.1 3.5 2.5 5.1 [.RO9i.vGO
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l CIGARETTE BRAND SIJITCHING STUDY -- JAVUARY-DECEMBER. 1979 LORILLARO CONOU2TED 6Y TnE DATA GROUP IVC. fi. l0A HAVE YOU SMOKED RNY FREE SAMPLES OF CIGARETTES RECENTLY? __ -- -- G.. 105 WHAT i:RaND OR 9RANDS OF CIGARETTES DID YOU SMOKE ? TA 6LE 12 - J I Y S T 0 Y_ - - WINSTON L13HTS - I G 100 - TOTAL TOTAL KING K N BOX 100 M TOTAL KING 100 TOTAL ULTRA 271 13 8 5 9 5 4 LDd TAR 2.3 1.2 1.1 2.4 2.0 1.8 2.3 TOTAL 1209S 37 3 2 1 2 2 .3 .3 .3 .5 .4 1.1 TOTAL 5 .STRAIGHTS + JTHER 70 2 1 1 2 2 .6 .2 .1 .5 .4 1.1 30NOT KNOW ?66 19 14 3 2 7 5 2 2.2 1.8 1.9 1.4 6.3 1.5 1.8 1.1 NOT SMOKED 10520 965 682 64 191 28 402 247 156 Fk?EE SAMPLE p7.6 91.0 91.3 90.1 90.1 87.5 88.5 88.d 88.1 (. = DERCENT LESS THAN .05)
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-I:L.JL-_ CIGARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBER. 1979 L~3ILL1kD C)V]UCTED dY THE DATA GRCUP INC. Q. 11A HAVE YOU RECEEMEU ANY COUPONS FOR A DISCOUNT ON CIGARETTES D. 113 WHAT BRAND Ok BRANDS DID YOU PURCHASE 4ITH COUPONS ? RECENTLY? - W 1 N S T 0 eJ - - NIVSTOV LISHTS 0 - - TOTAL TOTAL KING KING BUX 100 0 1 M TOTAL KING 100 TOTAL 12007 1061 747 71 212 32 454 278 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 - REDEEMED 1F03 55 34 3 15 3 56 33 23 LOUPON FOR HRAVD b.4 5.2 4.6 4.2 7.1 9.4 12.3 11:9 13.0 ARCTC LIGHTS 16 S1FNThOLIKING .1 ARCTC LIGHTS 15 MEVTHOL<100 yELAIR .1 MftIt,G . P,ELAiR 10 Ht100MM BNSN S HEDGS .1 fJ"110pN.y EYSN 6 HEOGS LITESl100fNM CAMFL 9 •aMI=ILTER .1 .4 .7 CAMEL 3 NMlN9 FILTER + CAMEL LIGHTS 34 3 3 1 1 KON-MFNTNOL .3 .3 .4 .2 .4 CAMEL LI6HTS 6 2 2 100"":INN, * .4 1.1 S~09t6.Q T4E~LE 13
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER9 1979 LDRIL_AHD COV)UCTED dY THE DATA GROUP INC. G. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES REGENTLY? 0. 113 ;IHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? TA,LL 13 - - id I N S T 0 4- - IdI4ST3U - LISHTS - - KING 100 TOTAL TOTAL KING BOX 100 M TOTAL KING 100 CARLTON , ._ MENT-iOL/100 . CHESTERFIELD 2 NM/V FLTk/KG * DECADE N'S/KING DECt,DE 7 y/<I1dG .1 DOi4L NM/(ING P .1 DORAL H/<IhG DORAL II 16 KIVC/NM .1 OOrRAL II KIV{/M ICEPERG ""/100.4"1 KENT 2 NM/POX ~ KEyT 5 NM/d1YG .1 KEVT 3 NMf108MM . GOLDN LIGHTS 41 1 1 Nm/<ING .3 .2 .4
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----~~~~ ----- T. , . - - - - -._.>>----.-J#~ ---- CIGA6ETTE LORILLARD BRAND SWIT('HING STUDY --. JANUARY-DECEMBER. 1979 COYJU-~TE] 9Y THE 2ATA GROUP IYC. TAPLE 13 0. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? . - _ _ 0. 116 9HAT BRAND OR BRANDS DID YOU PURCHASE WITH COJPONS ? - - J I V S T 0 N- - WINSTON - - LIGHTS - - 00 KINu 1 TOTAL TOTAL KING BOX 100 M TOTAL KING 100 G'JLDN LIGHTS 12 f1/<ING .1 GOLDN LIGHTS 26 1 1 NM/1nDMy .2 .2 .6 GOLDN LIGHTS 12 '1 / 10 01', 4 . 1 KENT IIi 61 1 1 11M/KIVG .5 .2 .4 KOOL n/dDx i * KOOL 4 M/KIN5 ?<03L A !il100MM KO?L 5 M/t?ILDS/KING !
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;:; _.---- -- A!- ---- 4 CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERs 1979 - LORILLARU CO~DUCTED HY THE DATA GROUP INC. TAfiLE 13 ). 114 HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? - - - G. 11a WHAT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? - - Y I N S T 0 N- - WINSTON - = LI G-1TS - - TOTAL TOTAL KING KING EOX 100 100 M TOTAL KING 100 L& M-.NM/KG 7 1 1 1 1 FLAVOR LITES .1 .1 .1 .2 .4 L & 4-NM/100 22 1 1 LONG LITES .2 .2 .6 LA3K yM/SING LUCKY STRIKE 'yM/ND FILTER MARLBnRO yM/COX MARL9^RO_ "!Y/<IL^o !!4RL30R0 N4/100MM y?RLBORO NM/100MM1l?OX 'aARLBORO NMlLISHTS/KG !!A RLBORO LITES/100/NM MAX NM/129MM M E R I T yyf4I`1G 4 • 3 1 1 * .1 :5 2 * 1 * * 3 * 3 * H .1
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 L3 4IL:.ARD CDY)UCTED BY THE DATA GROUP INC. TAL1L[ 13 0. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? ). 11B WHAT BRAND Ok BRANDS DID YOU PURCHASE WITH COUPONS ? - W I N S_ T 0 N- - WI4ST9V - - LIaHTS - - 100 KINS TOTAL TOTAL KING BOX 100 M TOTAL KING 100 MfRIT NM/100MM MERIT 4 t!/100MM + HORE 22 2 2 NM/1?0MM .2 .4 1.1 MORE 14 a/12G`1M .i 'IEWPORT M/30x . NEWPORT 7 M/<IkG .1 'lEidPORT 3 Y./10G'1M . !yEWPOPT 10 LIGHTS/KC/M .1 N)i 11 1. 1 1 1 NM/KING/POX .1 .1 .5 .2 .6 N0j 7 M/KItiG/BOX .1 OLD GOLD ^IM/30X OLD GOLD 2 N!1/FLTR/KING * DLD GOLD 2 LIGHTS/KG/"JN, + s~4o9zsCo
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CIGARETTE_ BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 - L031LLARD COtSCUCTED BY THE DATA GROUP I4C. ].. 11A HAVE YOU REDfEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? C. 11u WHAT BRAND OR BRAIDS DID YOU PURCHASE WITH EDUPONS ? - - W I 4 S T 0 N- - WINSTON - - LIGHTS - - TOTAL TOTAL KING KING BOX 100 100 M TOTAL KING 100 PALL MALL 1 NMfrcINc . PALL MALL 5 NM/N FLTR/KG . PALL MALL 2 NM/1LOM?9 , PALL MALL 1 LCHTS/y`"/100 * PARLIAMENT 2 1 1 LGHTS/NM/100MM ~ .1 .5 PARLIAMENT 1 U LITE/KC/NM + RALEIGH 7 vM/FLTR/KING .1 RaLEiSH 3 NM/FLTF/100 + kALEISH 1 tiM/`J FLTR/KG + RALEIGH LITFS/UM/KG 4ALEI G-1 I 1 1 LGiTS/NM/10U * .1 .1 R"AL 6 N!!/KING * TAELE 13
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CISARETTE BRAJD SWITCHING STUDY -- JANUARY-O€CEMBER. 1979 LOPILLAP.p CONDUCTED BY THE DATA GROUP INC. :i. 11A HAVE YOU 3EDE.EMED ANY COUPONS F6R A DISCOUNT ON CIGAkETTES RECENTLY? 9. 119 WriAT BRANO Dk bRANDS DID YOU PURCHASE WITH COUPONS ? - W I N S T_ 0 N- - WINSTOU LIGtITS r - TOTAL TOTAL KING KIyG F3Ux 100 100 M r TOTAL KING .- 100 RICH LIGHTS 7 f'14 f1C0 .1 SALEM '4f30X . SALEM 31 1 M/4Ir.G .3 .1 SALCM 31 1f100MM .3 S AL F V. 64 M/LITES/KG .5 SALEM-Ml100 64 L9VG LIGHTS .5 TALL 1 NKl120MM + T,3EYTON NM/KING T-"cLE 13
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CIGARETTE BRAND SWITCHING STUJY -- JANUARY-OECEMBER. 1979 LD3ILLARG COV3U^-TED BY THE DATA GROUP IVC. 3. 11A HAVE YOU REDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? 0. 1113 WHAT BRAPID 0R ERANDS DID YOU PURCHASE WITH COUPONS ? TAaLE 13 S T G 0 N- - 10 WIVSTBy _ _ LISHTS - - TOTAL TOTAL KING KIN BOX 0 100 M TOTAL KING 100 T3UF 16 NM/KING .1 TRUE M/K1NG .1 TRUE 10 Y'"./100MM .1 Tf,UE ~a/100M~f E .1 VsNTA3E 51 2 1 1 1 NM/KING .4 .2 .1 .5 .2 .4 VANTAGE 19 M/KING .2 VANTAGE 26 1 1 1 NN/100MM .2 .1 .5 .2 .6 VI CEROY 1 NN/100MM . VICEROY 15 1 1 N'_!/x !fIL~/KG _1 .1 .1 VIRGINIA SLM 1 1 1 Ny/100MM * .2 :4 VIRGINIA_ SLM 1 :4/100'IM * HTVSTON 6 4 1 2 1 1 1 yM/BOX k .4 .1 2.8 .5 .2 .6 WINSTON 23 16 15 1 NM/KIVG .2 1.5 2.0 .5
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CIGAaETTE BRAND SWITCHING STUDY -- JANUARY-DECEM6ER. 1979 LORILLAdO CUVqUCTEU BY THE DATA GROUP INC. TAtLE: 13 7. 114 HAVE YOU RECEEME.D ANY COUPONS FOd A DISCOUNT ON CIGARETTES RECENTLY? 0. 11G .t+AT BRAND OR BRANDS DID YOU PURCHASE WITH COUPONS ? - W I N S T 0 N- WINSTON - - LIGHTS N 100 - - TOTAL TOTAL KIVG KI G BOX 100 M TOTAL KING 100 JINSTON 12 B 1 7 N9EiC0MM .1 .8 1.4 3.3 yIVST3N 1 1 411C0'fM + .1 3.1 WINSTJN 36 1 25 25 NM/LIGHTS/KG .3 .4 .4 3.1 5.5 9.0 WINSTON 36 4 2 2 14 14 NM/LIGHT/100 .3 .4 .3 .9 3.1 7-9 TOTAL LO-FI 187 30 17 3 9 1 4 3 1 1.6 2.8 2.3 4.2 4.2 3.1 .9 1.1 .6 TOTAL LO-.FI 97 28 16 3 9 4 3 1 NON-MENTHOL .8 2.6 2.1 4.2 4.2 .9 1:1 .6 TOTAL LO-FI 93 2 1 1 MENTHOL .8 .2 .1 3.1 TOT_6l 306 13 9 3 1 42 26 16 LOW TAR 2.5 1.2 1.2 1.4 3.1 9.3 9.4 9.0 TOTAL VERY :97 4 2 2 6 3 3 LOW TAR 2.5 .4 .3 .9 1.3 1.1 1.7 TOTAL ULTRA 188 1 1 2 1 1 LCW TAR 1.6 .1 .5 .4 .4 .6 TOTAL 1209S 40 2 2 . .3 .4 1 . 1 TOTAL 13 °TRAIGHTS .1 9THE4 11 2 1 1 .1 .2 .1 .5 Csoyt6eo i
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CO4CuCTED BY THE DATA GROUP INC. 0. 11A HAVE YOU 3EDEEMED ANY COUPONS FOR A DISCOUNT ON CIGARETTES RECENTLY? 0. 119 W-1AT 3RAN7 Ok BRANDS DID YOU PURCHASE WITH COUPONS ? - - W I N S T 0 N- - WINSTON - - LIGHTS_ _ -. TOTAL TOTAL K1VG K I N G k30X 100 100 M TOTAL KIVG 100 DONIT KNOW 49 3 6 1 1 4 2 2 .4 .9 .8 .5 3.1 .9 .7 1.1 NOT REDEEMEG 11000 1006 713 68 196 29 398 245 153 C3JPON 91.6 94.g 95.4 95.8 92.5 90.6 87.7 88.1 86__4 (* = PERCENT LESS THAN .05) T:1~LC 1.4
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CIoAEETTE BRAND SNITCHIN6 STUDY -- JANUARY-DECEMBER9 1979 - - ---_-- LOR1LLakD CJV)U:TED 3Y THE DATA GROUP INC. 0. 12A IF YOU WENT TO BUY YOUR REGULAR CIGARETTES AND THE STORE WAS TEMPORARILY OUT OF IT. udAT WOULD YOU BE LIKELY TO DO 4 - - F1 I N S T 0 N- - UIVSTOV - - LIGHTS - - TOTAL TOTAL KI!ilG KING BOX 100 100 M TOTAL KI'JG 100 TOTAL 11869 1061 747 71 212 32 454 278 177 I 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 3UY ANOTHER 3317 308 239 24 36 9 132 83 49 '!2A'JD 27.9 29.0 32.0 33.8 17.0 28.1 29.1 29.9 27.7 yUY ANOTHER 2112 161 94 10 51 3 128 78 50 TYPE/SIZE OF SAME :JRAND 17.8 15.2 12.6 14.1 25.0 9.4 20.2 28.1 28.2 9JY REGULAR 6387 588 410 36 123 19 192 114 78 ti3AND ELSEUyERE 53.8 55.4 54.9 50.7 58.0 59.4 42.3 41.0 44.1 WAIT UNTIL 17 1 1 AVAILABLE .1 .1 .1 ')UIT 12 1 1 .1 .2 .4 DO'9'T KNOW 25 3 3 1 1 .2 .3 .4 .2 .4 TA?•LE 14 9GOytsCo
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H• WJ00I1531I1 9L S9J3H 9 M1SNB 0•Z 6• I=II 8• LZ I• WN/001/S3114 S903H a M1SNB Xo~_/Ww00IIN i T £ b'i ea s= oJUJH I NSNP wW00ilw S5a1H;a NSwti xOS/wWSOIi~N I I i i [T S003H I NSNy I•b S'I 9•5 9• L•I WW00TIWN z d L Z SS S003H B NSNJ 0•Z 8 • S• JNIH>WN 51 S903F1 8 NSN~I £• k'k00T7W 6 klIVl3f) 9' sz £NI31IW aIV13E: 0•Z T H' T i• 001 J1041N3W S1t-OIl J.l:bq OND+Il0H1N3w ~ € S1N:.,II J13~v 9NIY/w 3NIdlti 0•00t 0•00i 0•00I 0'00i 6+7 iU Z£I 6 0•00i 0•00i 0'00I 91 fit,' 6£Z 0=00I 0'00I 80C LI££ IviGl 0UT ']NIN l6'101 W 001 X0B 'JNIU 1V101 1tl10l 00I 9NIN S 1H9I1 - - N01SNIn - - N 0 1 S N I M= 5I 7lati1 s A116 /l0A O1f1011 GNtiF/8 1VHM 3aI •7 'ONI df10bJ d1VC 3N1 AA 031J11CNOJ UNVllIbOl 6461 •t13BW3330-A8Vf1NVf -- AQh15 9NIHJlIMS 0NV218 3113y79I3
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CISA2ETTE BRANJ SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CO'JGLCTED BY THE DATA GROUP INC. ft~+LE 1S D. 123 WHAT BRAND WOULD YOU BUY ? - - W I N S T_ 0__ N- - WINSTON LIGNTS - - - 0 _ - TOTAL TOTAL KING KING BOX 10 100 M TOTAL KING 100 BNSN g HEDGS 3 M/`1-FLT?/KG .1 CA9--L 74 22 20 2 1 NM/FILTER 2.2 7.1 8.4 5.6 .8 1.2 CAMEL 1 1 NM/FILTEP/BX .2 l 2.0 CAMEL 62 7 5 2 Ej'I/N0 FILTER 1.9 2.3 2_1 8.3 CAMEL LIGHTS 3 6 1 1 5 3 2 NOV-MENTNCL 1.1 .3 .4 3.8 3.6 4.1 CAMEL LIGHTS 8 3 3 100`_iM/NM .2 2.3 6.1 CA4LT3Y 3 Y'4/7014M .1 CARLT©N B 1 1 NM/r;ING .2 .3 .4 CARLTON 5 1 1 M/KING .2 .9 1.2 CARLTON 5 100",r-/NM .2 CARLTON MENTHOL/100 .1 CHESTERFTELD NKIFLTR/KItiG .1 CHESTERFIELD NM/i00MM .1 L609I6CQ
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CIGARE-TTE BRAND SJITCHING STUDY -- JANUARY-BECEMBERs 1979 LD3TLLARD CONDUCTED BY THE DATA GROUP INC. 9. 129 WHAT BRAND WDULD YOU BUY ? - r V I V S T 0 Y- - W1'USTON - - LIGHTS _ - TOTAL TOTAL KING KING UOx 100 100 M TOTAL KING 100 CiESTERFIELD 5 NMlN FLTrt/70 .2 CHESTERFIELD i N M/N FLTP/KG DECADE NM/KI1JG 27 .B DECADE 1 N!"/100 ~ DORAL 7 NM/KING .2 DORAL 7 M/KING .2 DO3AL II 5 KING/NM .2 OORAL II 3 KIN</M .1 EVE 27 Ny/100MM EVE LIGHTS .6 MENTNDL/100 .1 KENT 6 NMfeOx .2 KENT 30 1 1 1 1 NM/KI'VG .9 .6 .4 2.P .8 1.2 KEVT 15 1 1 NM/100MM .5 .3 2.8 esoy16co TAFLF. 15
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CIGARETTE HRAND SWITCHING STUDY -- JANUARY-DEEFMDERs 1979 LDRILLARU CONGUCTED 8Y THE DATA GROUP INC. 0. 12ES WHAT BRAND WOULD YOU 3UY ? r - W I Y S T 0 N- - WINSTON - _ LIGHTS - - TOTAL TOTAL KING ifING BOX 100 100 N TOTAL KING 100 'SEyT ~ M/100MM .1 GJLJN LIGHTS 30 2 2 NM /KING .9 1.5 2.4 G9L01: LIGHTS 5 !!/sI11 .2 GDL?N LIGHTS 20 3 3 /100MM .6 2.3 6.1 GDLGN LIGHTS 7 M/100MM .2 KENT III 13 2 1 1 vM/KIV; .4 1.5 1.2 2.0 KENT III 1 fvk/100 * KOOL 11 ;</E30X .3 KOOL 94 2 !i/KI'uj 2.5 .6 KODL 25 5 1 2 2 M/100!1M d 1.6 .4 5.6 22.2 KOOL 1 M,/ND FILTER * KODL 36 1 1 1 1 M/HILDS/KItiG 1.1 .3 4.2 .R 1.2 KO3L 19 S°3 LITE/KG .6 I TAHLL 15 660y `6co
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER* 1979 LORILLARD C9V')U:TED BY THE DATA GROUP INC. . 123 WHAT DRAN9 WOULD YOU BUY ? - W I N S T 0 N- yTNSTOy - LIGHTS TOTAL TOTAL KING_ KING NJx 100 100 M TOTAL KIVG 100 KODL 16 SPit LITE/100 .5 L & M 1 1 YM/90X .1 .3 .4 L 3 M 8 2 2 2 1 1 NM/KING : 1 .5 1.2 2.0 L 3 M 7 1 1 14'4/100MM .2 .3 2.6 L& M-NM/KG 2 1 1 FLAVOR LITES .1 .8 1.2 L; M-NM/100 8 2 2 LONG LITES .2 1.5 4.1 LA?K 9 2 NM/SINr, .3 .5 . LAR< NX/100MM LA3K LIGHTS "IN/100 1 LJCKY ST!IiKE 47 1 1 P1M/NO FILTER 1.4 .3 .4 LUCKY STRIKE 1 NM/FILTER LU:KY STRIKE 1 NM/L F/100MM * LUCKY STRIKE 1 N?I/LKY 10/KG ~ 0OT:71VLO TA~LE 15
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~--- - - -~- CIGARETTE BRAND SuITCHING STUDY -- ,JANUARY-DECEMBER. 1979 L03ILLARD FGNBUCTED BY THE DATA GROUP 1NC. )_ 129 WHAT BRAND WOULD YOU 3UY ? - 4I I N S T 0 N- WINSTON - - LIGHTS - - TOTAL TOTAL KING KING BOX 100 100 M TOTAL KINr, 100 MAiLE0R0 119 3U 16 13 1 4 4 NM/POX 3.6 9.7 6.7 54.2 2.8 3.0 4.8 ;!ARLiiDR0 248 106 103 2 1 6 6 NM/K ING 7.5 34.4 43.1 8.3 2.8 4.5 7.2 MARLBORO 6 1 1 .m/90X .2 .8 1.2 MARLBORO 17 3 1 2 M/<I':G .5 1.3 .4 22.2 '14RL3aR0 40 9 2 7 6 1 5 NPI/100!1M 1.2 2.9 .3 19.4 4.5 1.2 10.2 MARLBORO 12 1 1 1 1 MM/100MM/60X .4 .3 2.8 .8 1.2 "(ARL5oR0 98 3 3 22 20 2 N!!/LIGHTS/KG 3.0 1.0 1.3 16.7 24.1 4.1 ;iARLE0R0 2 M/LIGHTS/KG .1 MARLeORO 54 1 1 9 1 8 LITES/100/NM 1.6 .3 2.8 5.8 1.2 16.3 KRX ;. NM/120MM .2 'I AX 4/120MM ME41T 65 4 2 1 1 1 1 NM/<ING 2.0 1:3 .8 4.2 2.8 .R 1.2 MERIT 1° 1 1 M/SIMG .6 .8 1.2 1flTyI6c0 TaBLE 15
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMEIER. LORILLARD 1979 CDVDUCTED BY THE DATA GROUP I4C: TAfiLF. 15 0. 123 WHAT dRAND WOULD YOU BUY ? r - - d I N S T 0 N- - WINSTDN - - LIGHTS - - K NG 100 I TOTAL TOTAL KING BOX 100 M TOTAL KI4G 100 - - "IEpIT 26 1 1 yM/1G0MM ,8 .3 .4 MERIT 7 i/100`!.M .2 '1vRE 5 1 1 NMl123MM .2 .!l 2.0 MORE 6 i1/120!1M .2 NEWPORT 16 1 1 M/3GX .5 .3 .4 NEWPORT 33 1 M/<1'uS 1.0 .3 .4 REWPORT 1 'I /100MM . "IEWPOPT 12 LIGHTS/{G/M .4 N0W NH/KIYG/60x '4 0a 10 N/<ING/80X .3 OL) GOLD NM/QOX OLD GOLD 22 9 9 4 3 1 NM/FLTR/KING .7 2.9 3.R 3.0 3.6 2.0
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DEGEMBER• 1979 LORILLARD CONDuCTED BY THE DATA GROUP INC. 0. 12E WHAT DRAY) WOULD YOU 3UY ? JLD SOLD I NM/FJ ELTti/KG • OLD GOLD LIGHTS/KG/NM PALL MALL 7 NM/KING .2 PALL MALL 82 5 5 NM!'V cLTh/KG 2.5 1.6 2.1 PALL MALL NM/100MM PALL MALL M/100!".M PALL MALL 3 LGHTS/NM/KG .1 = W I N S T 0 N- - u_INSTON - LI GHTS - - KING 100 TOTAL TOTAL KING NOM 100 M TOTAL KIyG 100 17 3 3 1 1 .5 1.0 8.3 .N 2.0 TAbIE ib PALL MALL 5 1 1 LSHTS/N`:/100 .2 .'1 2.0 PARLIAMENT L1HTS/NN/CX 13 .4 .3 PARLIAMENT LSHTS/NM/KG PARLIAMENT LGHTS/N!1/1004M .2 PARLIAMENT 3 U L1TE/K!:/AJ;1 .1 PHILP MOFFIS 3 1 1 NM/NO FLTR .1 .3 .4 El7Ty 4GcQ
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;l CIGARETTE BRAND SWITCHING STUDY -- JAUUARY-OECEMOER• 1979 L03ILLARD CJV]UCTED BY THE DATA GR('UP INC. 1. 123 WHAT BRAND WOULU YOU BUY ? TAaLE 15 - -~1 I!il S T 0 N- - WINSTON - LIGHTS - - TOTAL TOTAL KING KING uflx 100 100 H TOTAL KING 100 PHILP MORRIS N~a/NO FLTR/C . RALEIGH 17 1 1 NM/FLTR/KING .5 .3 .4 RpLFIGH 4 1 1 NMI=LTR!`i00 .1 .3 .4 RALEIGH 1 N4/N FLTR/KG • kALEIGH 1 LITES/NM/KG * REAL 12 1 1 N4/f ING .4 .8 1.2 REAL 8 1 1 M/(ING .2 .3 .4 RICH LIGHTS 3 NM/KING .1 RICH LIGHTS 1 NM[100 ~ SALF•"1 13 M/BOX .4 SALEM 120 11 11 3 3 k/SING 3.6 3.6 4.6 2.3 3.6 SALEM 61 4 1 3 1 M/100MM 1.9 1.3 .4 33.3 .8 2.0 SALEM 63 1 1 2 2 M/LITES/KG 1.9 .3 .4 1.5 2.4 t()I 9 Z6 CQ
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CIGAEETTE ffRAND SWITCHING STUDY -.- JANUARY-DECEMBER• 1979 LORILLARO CGNDUCTED BY THE DATA GROUP INC. 0. 128 WHAT BRAN9 WOULD YOU 3UY ? - W I N S F 0 N- WINSTON LIGHTS K 0 - TOTAL TOTAL I N G KIVG BOX 0 1 100 M TOTAL KING 100 SALE'4-M1100 53 L04E LIGHTS 1.6 SAIATOGA 3 NM/120'!M .1 SARATOGA AE120MM SILVA THINS ' Nk;/100SiM .1 SILVA THINS ~ Mf100HM .2 TALL 2 NM/120N4 .1 TAREYTON 19 2 2 NM/KING .6 .5 .8 TAREYTON 9 2 1 1 NM/100MM .6 .4 2.8 TAREYTON 1 NM/N FLTR/KG ! .4 TAREYTO% 6 1 1 1 1 NM/LTTES/KG .2 .3 .4 R 1.2 TAREYTQN LITESl100fNM .2 TA2EYT00. LOW TARlMfKG TRIU!"iH 7 NM«ING .2 TAbLC 15 5oT9TVcU
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CIGARETTE BRAND SWITCHING STUDY --. JANUARY-DECEMBER. _ 1979 LORILLARD COVUUCTEU BY THE DATA GROUP INC. TA 5LE 15 0. 123 WHAT BRAND WOULD YOU BUY ? - - W I N S T 0 N- - WINSTON LIGHTS - - KING 100 TOTAL TOTAL KING BOX 100 M TOTAL KING 100 TR IU"PH 4lKItiG .1 TRUE 23 'JM/XIVG .7 TRUF M/KIVG iC .3 TRUE 6 VM/i00MM .2 TRUE 3 Nf100MM .1 VAYTAGE 49 2 2 5 4 1 NM/KING 1.5 .6 .8 5.8 4.8 2.0 VANTa3E 15 M/K1NG .5 VANTAGE 23 3 3 2 2 NM/100MM .7 1.0 B.3 1:5 2.4 VICEROY 57 16 12 3 1 NM/KING 1.7 5.2 5.0 12.5 2.a VICEROY 11 1 1 1 1 NN/100F1M .3 .6 .4 2.8 .° 2.0 VICEROY 7 1 NM/X MILD/KG .2 .8 2.0 VIRGINIA SLM 29 1 1 NM/100`1M .9 .3 b 2.0 VIdSIYIA SLM 24 MFICOMM .7 Jnlo~tGC,O
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CIGAaETTE BRAND SWITCHING STUDY -- JANUARY-DECEH8ER. 1979 L0RILLARD CONJuCTED bY THE DATA GROUP INC. G. 12B WHAT BRAND WOULD YOU BUY ? TAE'LE 15 - - W I N S T 0 N- - WINSTON - - LIGHTS - - TOTAL TOTAL KING <ING ROX 100 100 M TOTAL KIN3 100 :Jl NSTON 58 NMt?Ox 1.7 WINSTON 271 10 8 2 NMf<ING 8.2 7.6 9.6 4.1 WINSTON 59 2 1 1 N'iH 00MM 1.8 1.5 1.2 2.0 W I N STON m ! 100m H .2 WI'JSTON 75 4 3 1 NN/LI5HTS/KG 2.3 1.3 1.3 4.2 WINSTON 50 4 2 2 NMlLICHT/100 1.5 1.3 .8 5.6 TOTAL LO-FI 1674 241 191 18 24 8 50 31 18 50.5 78.2 79.9 75.0 66.7 88.9 37.9 37.3 36.7 TOTAL LO-FI 1202 213 173 18 22 44 26 19 1I0%-?tENT-10L 36.2 69.2 72.4 75.0 61.1 33.3 31.3 36.7 TOTAL LO-FI 475 28 18 2 8 6 5 1 MENTHOL 14.3 9.1 7.5 5.6 88.9 4.5 6.0 2.0 TOTAL 662 19 12 2 5 45 2° 17 LOW TAK 20.C 6.2 5.0 8.3 13.9 34.1 34.9 34.7 TOTAL VERY 377 12 7 1 4 21 13 8 LOW TA4 11.4 3.9 2.9 4.2 11.1 15.9 15.7 16.3 TOTAL ULTRA 12b 1 1 ' 2 1 LOW TAR 3.8 .3 .4 2.3 2.4 2.0 TOTAL 1200S 36 1 1 1.1 .8 2.0 4OT9TG€0
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CIGARETTE HRA,JC SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARO C3V9UCTE[) BY THE DATA GROUP INC. 0. 123 WHAT BRAND WOULD YOU BUY ? - V I N S T 0 N- - IuINSTON - - LIGHTS - - TOTAL TOTAL KING KING BOX 100 100 ~t TOTAL KING 100 TOTAL 229 15 14 2 STRAIGHTS 6.9 5.2 5.9 3.3 BTHER 14 1 1 .4 .8 1..2 0OV+T KN0'r 224 20 14 2 3 1 13 8 5 6.8 6.5 5.9 8.3 8.3 11.1 9.8 9.6 10.2 TAtLF. 15 . = ?ERCENT LESS THlN .05)
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- .rN ---------- CIGAFETTE BRAND SWITCliING STUDY -- JANUARY-DECEMBER• 1979 _ _ -- LO4ILLARD CONOU_TED 3Y THE DATA GROUP INC. - u. 13 IF YOU WERE FOrtCED TO CHANGE YOUR CIGARETTE RIGHT NOW! WHICH ONE OF THE FOLLOJING WOULD BE MORE IMPORTANT TO YOU: TACLE 1u -. W I N S T 0 W- - WI.VSTON LIGHTS TOTAL TOTAL KING KING hOX 100 100 M - TOTAL KING - - 100 TOTAL 11969 1061 747 71 212 32 454 278 177 100.0 100.0 100.0 100.0 100.0 100.3 100.0 100.0 100.0 TASTF `:743 672 480 47 129 15 163 102 61 4n.4 63.3 64.3 66.2 60.8 50.0 35.9 36.7 34.5 LOW TAR &_ 5944 368 249 22 81 15 277 167 111 NI:4)TIhE 49.2 34.7 33.3 31.0 J8.2 50.D 61.0 60.1 62.7 f10T-1 ARE 68 2 2 5 4 1 I'"POkTANT .6 .2 .3 1.1 1.4 .6 NFITHER/ 29 1 1 1 D JUIT .2 .1 DOV'T KNOW 165 18 15 2 1 9 5 4 1.6 1.7 2.0 2.8 .5 2.0 1.8 2.3
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CI~ARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 L9RILLARL COVDLCTED BY THE DATA GROUP INC. 0. 14 Id_!IAT IS THE TAR LEVEL OF THE BRAND OF CIGARETTES_ YOU SMOKE MOST OFTEN ? W-IAT IS THE NICOTINE LEVEL OF THE BRAND YOU SMOKE MOST OFTEN ? TAnLE 17 - 4' I N S T N 0 N- - WINSTON - - L I G H T S - - TuTAL TOTAL KING KI G_ BOX 100 100 H TOTAL KING 100 TOTAL 11869 1061 747 71 212 32 454 279 177 100.0 100.0 100.0 100.0 100.0 100.0 1G0.0 100.0 100.0 CLAIMED TO 2712 119 89 5 23 2 85 65 ?0 KhD.I TA5 LEVEL 22.8 11.2 11.9 7.0 10.8 6.3 19.7 23.4 11.3 DOV•T KN0'd _ 915B 942 659 66 189 30 369 213 156 TAR LEVEL 77.2 88.8 88.1 93.0 e9.2 93.9 81.3 76.6 88.1 CLAIMED TO 1737 51 40 2 9 37 2R 9 KVO'a YICO-. TINE LEVEL 14.6 4.8 S.4 2.8 4.2 9:1 10._1 5.1 DONOT KNOW 10132 1010 707 69 203 32 417 250 16B NICOTINE LEVEL 85.4 95.2 94.6 97.2 95.8 100.0 91.9 89.9 94.9 OL19L6cQ
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-D€EEMFiER9 1979 LORILLAR(1 CONDUCTED BY THE DATA GROUP INC. TAE:LE 1F n. 15 00 YOU FEEL ThAT TaE TAR AND NICOTINE LEVELS oE YOUR REGULAR BRAND ARE: - -'J I N_ S T 0 N- - WINSTON - - LIGHTS TOTAL TOTAL KING KIpJG BOX 100 100 M TOTAL KING 100 T3TAL 11869 1061 747 71 212 3?. 454 273 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 r HIGHE3 2864 440 326 31 71 12 30 16 14 THA': MOST 24.1 41.5 43.6 43.7 33.5 37.5 6.6 5.8 7.9 LOJEK 5387 40 26 3 11 151 98 52 TyaN MOST 28.5 3.8 3.5 4.2 5.2 33.3 35.3 29.4 ABOUT 5329 549 375 35 120 18 264 157 108 AVE;AGE 44.9 51.7 50.2 49.3 56.6 56.3 58.1 56.5 61.0 DON'T KNOW 289 32 19 2 10 1 9 7 2 2.4 3.0 2.5 2.8 4.7 3.1 2.0 2.5 1.1 IM)IGL.II
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-OECEMBERs 1979 L03ILLAkD COVDUCTED BY THE DATA GROUP INC. 3. 15A HAVE YOU PURCHASED ANY OF THE NEV. EXTRA LONG 120MM CIGARETTES IN T4E PAST TWO OR THREE MONTHS ? U. 15B I:HAT BRAND OR BRANDS HAVE YOU PURCHASED ? _ - W I V S T 0_ U- - GINSTOU - - LIGHTS - - TOTAL TOTAL KING K1NG BOX 100 100 M TOTAL KING 100 TD_TAL 11712 1061 747 71 212 32 454 278 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 PURCH4SEO 273 10 5 5 10 5 5 129NM (NET) 2.3 .9 .7 2.4 2.2 1.8 2.8 AMER. LIGHTS 2 NMf 120MM . LONG JOHNS 1 '1'1f120MM . Max 17 1 1 NM/i20MM .1 .2 .4 MAX 7 1 1 M/120MM .1 .2 .4 MORE 76 6 3 3 6 1 5 9f12@MM .6 .6 .4 1.4 1.3 .4 2.9 ?lO3E 72 1 1 1 1 Mf120MM .6 .1 .5 .2 .4 SA4ATOGA 27 NM/120My .2 .2 .6 SAiAT3GA 15 M/120MF1 .1 TALL 7 1 1 NM/120MM .1 .2 .6 TALL 2 rt/120MM : VIRGINIA SLM 15 1 1 1 N-M/120MM .1 .1 .5 .2 .4 zlTytsco TArsLE 19
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CIGARETTE BR LOHILLARD CONDUCTED BY 9. 154 HAVE 3. 158 yHAT YD SWITCHING STUDY -- JANUAkY-DECEMBER. 1979 THE DATA GROUP INC. YOU PURCriASED ANY OF THE NEW• EXTRA LONG 120MM BRAND OR BRANDS 4AVE YOU PURCHASED ? CIGARETTES IN THE PAST TWO OR THREE MONTHS ? - - - W I N S-T 0 N- - WINSTON _ - LI GHTS - - KING 100 _ TOTAL TOTAL KING BOX 100 M TOTAL KING 100 VIRGIhIA SLM 15 2 1 1 I r,l12D4M .1 .4 .4 .6 DDY'T KN0:1 43 2 2 .4 .2 .3 . 120`"M NOT 11439 1051 742 71 207 32 444 273 172 "rURCHASEG 97.7 99.1 59,3 100.0 - 97.6 100.0 97.8 98.2 97.2 TACLL 1 5 ? PERCENT LESS THAN .05)
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CISAnETTf RRAND SuiTCHING STUDY -- ,1ANUARY-DECEMBER. 1979 LORILLARZ COyOUCTEO BY THE DATA GROUP INC. W. 16A MAY I HAVE YCUR AGE. PLEASE ? TAFLE 20 - - f.' 1 N S T 0 N- - W_ IYSTOU - - LIGHTS - - TOTAL TOTAL, KIV KING G y0X 100 100 M TOTAL KIVG 100 TOTAL 12007 1061 74 7 71 212 32 454 278 177 100.0 100.0 100. 0 100.0 100.0 100.0 100.0 100.0 100.0 18-20 935 46 3 7 5 5 22 15 7 7 .8 4.3 5. 0 7.0 2.4 .4.e 5.4 4.0 21-24 1387 100 ! 7 4 13 11 2 45 34 ' 12 11.6 9.4 9. 9 18.3 5.2 6.3 9.9 12.2 6.8 25-29 1597 138 ~, 10 3 13 21 2 81 58 23 13.3 13.0 !13. B 18.3 9.9 6.3 17.8 20.9 13.0 30-i4 1539 203 j 14 9 14 34 3 73 50 24 12.e 1?.9 19. 9 19.7 16.0 9.4 16.1 18.0 _. 13.6 35-39 1337 170 A ! 11 4 5 44 7 56 29 27 11.1 16.0 I15. 3 7.0 20.8 21.9 12.3 10.4 15.3 -44 1172 106 6 6 2 31 7 45 19 26 9.8 10.0 8. 8 2.8 14.6 21.9 9.9 6.8 14.7 45-49 1C~68 92 5 9 4 25 3 34 16 i8 a.9 8.7 7. 9 5.6 11.8 9.4 7.5 5.8 10.2 949 70 4 6 4 16 3 33 20 12 7.9 6.6 6. 2 5.6 7.5 9.4 7.3 7.2 6.8 55-64 1325 105 7 3 B 21 3 43 24 19 11.0 9.9 9. 8 11.3 9.q 9.4 9.5 8.6 10.7 65 AND OVER 602 29 2 1 2 4 2 21 12 1 5.0 2.7 2. 8 2-8 1.9 6.3 4.6 4.3 5.1 REFUSED 96 7 5 1 1 1 1 .8 .7 1 . 7 1.4 .5 .2 .4 VIIyt6E0
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CIGAkETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER# 1979 _ LDRILLARD CJYDU2TED BY THE DATA GROUP INC. 0. if.. WHAT WAS THE LAST GRADE OF SCHOOL YOU COMPLETED ? ~ - - W I N S T_ 0 N- - WINSTOU - - LIGHTS - - TOTAL TOTAL KIdG KINS 80X 100 100 11 TOTAL KIUG 100 TOTAL 12007 1061 747 71 212 32 454 278 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.3 100.0 GRADE SCHOOL 607 93; 72 5 12 3 26 13 13 5.1 8.B 9.6 7.0 5.7 9.4 5.7 4.7 7.3 SOME HIGH 2046 213 147 15 45 6 82 51 31 SC,IOfiL 17.0 20.1 19.7 21.1 21.2 18.9 19.1 18_3 17.5 COMPLETED 4913 440 304 26 94 15 200 125 75 HIGN SCHOOL 40.9 41.5' 40.7 39.4 44.3 46.9 44.1 45.0 42.4 ~ECP.ETARIAL 245 29' 21 1 7 1 6 4 2 lT4AD=f 2.0 i 2.7 i 2.9 1.4 3.3 3.1 1.3 1.4 1.1 BJSIy:SS -~- t _ - -_ SOME COLLEGE <^259 ' 167 ~ 113 14 37 4 77 47 30 1N.8 ~ 15.71 15.1 19.7 17.5 12.5 17.0 16.9 16.9 rOLLfGE I 127P ' 76 ~ 55 3 14 3 38 23 15 GR4DJ4TE 10.6 i 7.2 ! 7.4 4:2 6.6 9.4 8.4 8.3 9.5 POST 520; 2_9 23 4 2 20 12 H GRADUATE 4.3. 2.71 3.1 5.6 .9 4.4 4.3 4.5 REFUSED 140 13 ` 11 1 1 5 3 2 1.2 1.2 1.5 1.4 .5 1 .1 i.i 1.1 T:,6LE 21
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039161i6 , 9• T•I 6• 6' 8'Z £'I £'T €•I T £ +, Z Z 0 1 bT LSI a3sn,ia 6'TT 6•L 5•6 5•ST T'ST Z•b Z•TT L•TT T'TT v317L+rrl.35 TZ ZZ! £h s Z€ £ b© bZT L££T 103JtfE;AIC 8•2 Z'Z 9•Z €'9 L'b Z'£ €•£ 6•€ S 9 ZT Z OT bZ 5£ bLti G3r06I! €•L 6•ZT 9'0T €•9 0•6 6•9T b'£I S•ZI 0•8T £I 9£ 8b Z 6T Z1 001 £€1 991Z 319NI5 b'LL S•5L Z'9L 6'IL £•OL T•9L V0L Z'TL 9•59 L£T OIZ 9b€ £Z 6hT bS 629 SSt tiLBL O.iINBtllv 0'00T 0•00T 0•00T 0•00T 0•00T 0'OOT 0•001 0'00I 0'00T LLT 6LZ bSb U ZTZ IL LbL 1901 LOOZT 1y101 001 9NI51 1bi01 F 001 OOT XOB SNIN ONIx 1Y101 17101 51N') 11 NO15N II1 - N 0 1& N I 11 - Snlbis l7ilb:W ZZ 31f3t'1 •9hI dn089 V1VG 3H1 A9 03i0rOti03 0nmlllfOl 6L61 'a38W3330=A21VhNY!' -- AOn15 ONIy31iMs aNvae .3113'dd0I0
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-- --------~-___ CICdRETTE BRAND SWITCNING STU]Y -- JAYUARY-DECEMBER. 1979 - LD9ILLtf D . COhDUCTED qY THE DATA GROUP INC T 4 , n LE ?3 U. 20 IS YOUR TOTAL YEARLY FAMILY INCOME OVER OR UNDER $15,000 ? - J I V_ S T 0 N- - uINSTON ISHT-S ! KING 1 - - L 00 TOTAL'TOTALi KING BOX 100 M TOTAL KING 100 TOTAL 12007i 10611111 747 71 212 32 454 278 177 100.0'100_0i100.0 100.0 100.0 100.0 100.0 100.0 100.0 I UX.^.ER i 944i 89I 56 6 23 4 33 18 15 S7,d00 7.9 8.4 f 7.5 8.5 10.8 12.5 7.3 [.5 8.5 $79500- 101e 107', 65 9 30 3 34 19 ' 15 T.9r999 8.5 10.1, 9.7 12.7 14.2 9.4 7.5 6.8 8.5 51:.000- 2180i 200j 143 10 43 4 81 50 30 $149999 1A.2 ~,18.9; 19.1 14.1 20.3 12.5 17.8 18.0 16.9 -- _ 115.000- 2481 j 230 170 18 36 6 92 56 36 - S19,999 20.7 i21.7 22.8 25.4 17.0 18.9 20.3 20.1 20.3 S2C,000- 1787 168 114 12 33 9 85 51 33 524,999 14.9 15.8 15.3 16.9 15.6 28.1 19.7 18.3 18.6 s25v000- 1525 I 118 86 4 26 2 57 36 21 534.999 12.7 1,11.1 11.5 5.6 12.3 6.3 12.6 12.9 11.9 $35.000 1217 82 61 6 13 2 49 33 16 OR OVER L J .7- $ 2 Ga3 A-~(? tl _tn_A 11_9 9an -__. . --- - )3N#T KNOW 212 15 9' 3 3 4 3 1 I 1.8 1.4 1.2 4.2 1.4 .9 1.1 .5 REFUSED 643 51 44 2 4 2 21 12 9 1 5.4 4.8 5.9 2.8 1.9 6.3 4.6 4.3 5.1 4TT9tGLQ
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I . A--- ---- s -- CISARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 L04ILLARD ' CONqUCTEO BY THE DATA GROUP IVC. TAELE 24 :. 21 AkE YOU BLACK. WHITE, 6RIEVTALe SPANIS!i SP-EAKING. OR FROM SOME OTHER BACKGROUND ? - W I N S T 0 V- - WINSTON - - LIGHTS - - KING 100 TOTAL TOTAL KING BOX 100 M TOTAL KING 100 TOTAL 12007 1061 747 71 212 32 454 279 177 1J0.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 WHITE 10432 918 646 65 182 26 414 253 161 _ _ --- 86.9 R6.5 66.5 91.5 85.8 81.3 91.2 91.0 91.0 9LA_CK 921 89 61 2 21 5 17 11 ! 6 7.7 8.4 8.2 2.8 9.9 15.5 3.7 4.0 3.4 ORIENTAL 41 f 1 1 2 1 1 .3 /./_1 .1 .4 .4 .6 Sr?aUISH 190 l 24 'I 17 5 1 1; 6 2 SPEAKING 1.6 2.3I~ 2.3 2.4 3.1 1.8 2.2 1.1 OTIER 147 I ' 11 ~ 6 2 3 2 2 1.2 i 1.0 .8 2.8 1.4 .4 1.1 - , -'~.- ~ REFUSED 275 19' 15 2 1 110 6 4 2.3 1.7 2.0 2.8 .5 2.2 2.2 2.3 gIT916E0
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i.IGARETTE BRAND SWITCHIN'o STU3Y -- JANUARY-DECEMBER. 1979 L03ILLAHD CONDUCTED BY THE DATA GROUP TNC.' CENSU6 REGIONS TP.OtF. 25 - - W I N S T 0 N- - WINSTON e LIGHTS - . TOTAL TOTAL KING KING_ BUx 100 100 M TOTAL KING 100 TOTAL 12007 10b1 747 71 212 32 454 278 177 0 100 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 . - yEl+' ENGLAND 786 75 49 13 11 1 23 13 10 6.5 7.1 6.6 _ 18.3 5.2 3.1 5.1 4.7 5.6 _ t1I D) L_ 1927 126 91 16 19 1 41 25 16 0 ATLANTIC 16.0 11.9 12.2 22.5 9.0 3.1 9.0 9.0 9:0 EAST NORTH 2548 239 173 13 45 9 109 66 43 CENTRAL 21.2 22.5 23.2 18.3 21.2 28.1 24.0 23.7 24.3 WEST NORTH 966 64 40 20 4 47 30 17 CENTRAL ti.0 6.0 5.4 9.4 12.5 10.4 10.6 9.6 SOUTH 1994 218 154 11 46 7 90 60 31 ATLANTIC 16.6 20.5 20.6 15.5 21.7 21.9 19.A 21.6 17.5 EAST SOUTH 770 94 74 3 17 40 26 15 CENTRAL 6.4 8.3 9.9 4.2 8.0 3.8 9.4 4.5 WEST SOUTH 1071 99 66 3 25 5 47 23 24 CENTRAL 8.9 9.3 8.8 4.2 11.8 15.6 10.4 8.3 13.6 MOUNTAIN 523 45 26 4 13 2 15 11 4 4.4 4.2 3.5 5.6 6.1 6.3 3.3 4.0 2.3 PA: IfIC 1422 101 75 8 15 3 41 25 17 _ 11.8 9.5 10.0 11.3 7.1 9.4 9.0 9.® 9.6 NORTHEAST 2713 201 140 29 31 2 64 39 26 22.6 18.9 18.7 40.8 14.6 6.3 14.1 14.0 14.7 NORTH 3514 303 213 13 65 12 156 95 61 CENTRAL 29.3 28.6 28.5 18.3 30.7 37.5 34.4 34.2 34.5 SOUTH '835 411 294 17 88 12 17P 108 70 31.9 38.7 39.4 23.9 41.5 37.5 39.2 3H.8 39.5
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER• 1979 L04ILLARD COyDUCTED HY THE DATA GROUP INC. :ENSUS REGIONS - W I N S T_ 0 U- - W_1NSTON LIGHTS rEST 0?,T9IGC0 KINS_ 100 TOTAL TOTAL KING BOX 100 M TOTAL KING 100 - - - - 1945 146 100 12 28 5 56 35 21 16.2 13.8 13.4 16.9 13.2 15.6 12.3 12.6 11.9 TABLE 25
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CIGAkETTE BRAND SWITCHING STUDY -- JANUARY-DECEMDER, 1979 LORILLARD CONDUCTED BY THE DATA GROUP 1YC. S9SA POPULATION CATEGORY -- u I N S T 0 N- - WINSTON - - LIGHTS - - TOTAL TOTAL KI'JG KING_ 6)x 100 100 N TOTAL KING 100 TOTAL 12007 1061 747 71 212 32 454 279 177 100.0 100.0 10D.0 100.0 --- 100.0 100.0 100.0 100.0 100.0 2 NILLIOM1 2882 204 153 14 32 5 76 49 27 AND OVER 24.0 19.2 20.5 19.7 15.1 15.6 16.7 17.6 15.3 1 MILLION- 1469 104 67 7 27 3 4P 28 20 1.399,999 12.4 9.8 9.0 9.9 12.7 9.4 10.6 10.1 11.3 509,000- 1288 115 90 10 23 5 45 2P 18 '393,999 10.7 10.9 10.7 14.1 10.P, 9.4 9.9 10.1 10.2 250.000- 1212 102 67 7 23 5 45 27 in +99,999 10.1 9.6 9.0 9.9 10.8 15.6 9.9 9.7 10.2 100,000-. 1122 111 76 B 22 5 45 27 18 249099 9.3 10.5 10.2 11.3 10.4 15.6 9.9 9.7 1D.2 50,000- 166 14 11 1 2 6 3 3 99.999 1.4 1.3 1.5 1.4 .9 1.3 1.1 1.7 dL. IiURAL 3848 410 294 23 82 11 187 116 72 A R E AS 32.0 38.6 39.4 32.4 39.7 34.4 41.2 41.7 40.7 TAbLE :E I%T9i6EU
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CIGARETTE BRAND SWITCHING STUDY --. JANUARY-OECEMpER. 1979 LJRILLARD C3VaUCTED BY THE DATA GROUP INC. NIELSEN COUNTIES - - W I N S T 0 N- - WINSTON - = LIGHTS - - TOTAL TOTAL KING KING 90x 100 100 H TOTAL KING 100 TOTAL 12007 1061 747 71 212 32 454 278 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 °~I=LSEN-A 4479 324 235 23 58 9 129 A1 47 CDJVTIES 37_3 30.5 31.5 32.4 27.4 25.0 28.4 29.1 25.6 NIELSEN-P 543t 299 196 25 67 12 127 74 53 COUNTIES 2d.6 28.2 26.2 35.2 31.6 37.5 28.0 26.6 29.9 NIELSEN-C 2389 245 173 19 45 9 109 69 41 C7UVTIES 19.9 23.1 23.2 26.9 21.2 28.1 24.0 24.5 23.2 NI=LSEy-D 1706 192 143 3 43 3 90 54 36 COUNTIES 14.2 18.1 19.1 4.2 20.3 9.4 19.8 19.4 20.3 TAHLE 27 ZiErI9T6cQ
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CI5ARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMGER, 1979 LORILLARO CO.VOUCTED BY THE DATA GROUP INC. 11. 15C RECENT ARTICLES IN MAGAZINES AND NEWSPAPERS HAVE DISCUSSEO VARIOUS COMPONENTS OF CIGARETTE SMOKE. 00 YOJ RECALL WHAT COMPONENTS ARE CONTAINED IN CIGARETTE SMOKE ? - W I N S T 0 N- WINSTON LIGHTS - - ING TOTAL TOTAL KING K BOX 100 100 M TOTAL KING 100 TOTAL 12007 1061 747 71 212 32 454 278 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CARBON 708 49 37 2 8 1 33 20 13 "13VOXIJE 5.9 4.6 5.0 2.8 3.8 3.1 7.3 7.2 7.3 GAS 186 21 17 1 2 1 7 4 3 1.5 2.0 2.3 1.4 .9 3.1 1.5 1.4 1.7 NICOTINE 1960 154 119 11 21 2 77 44 32 16.3 14.5 15.9 15.5 9.9 6.3 17.0 15.8 15.1 TAR 1911 145 111 10 20 3 77 47 30 15.9 13.7 14.9 14,1 9.4 9.4 17.0 16.9 16.9 OTHER 590 44 32 3 7 1 14 10 4 4.9 4.1 4.3 4.2 3:3 3.1 3.1 3.6 2.3 OON'T KNOW 9391 852 586 58 181 27 347 210 136 78.2 80.3 78.4 81.7 85.4 84.4 76.4 75.5 76.8 C%I9I6C0 T4ifL"c 2 9
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CIGAuETTE BRAND SWITCHING STUDY -.- JANUARY-DECEMBERr 1979 LORILLARD _ONDUCTED dY THE DATA GROUP INC. OUESTION 150. HH4T LOW TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? TABLE 29 - - W I N S T 0 N- - JINSTON - - LIGHTS - - TOTAL TOTAL KIUG <ING EJX 100 100 M TOTAL KI4G 100 TOTAL 12007 1061 747 71 212 32 454 278 177 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 dEVSON 3 258 19 17 2 6 4 2 HD;ES LIGHTS 2.1 1.8 2.3 .9 1.3 1.4 1.1 CAMEL LIGHTS 483 25 22 2 1 24 16 8 4.0 2.4 2.9 2.8 .5 5.3 ~1.9 4.5 CARLTON 2268 124 89 6 24 6 81 55 :6 18.9 11.7 11.9 8.5 11.3 18.8 17.8 19.8 14.7 DE ^ADE 205 11 6 2 3 10 9 2 1.7 1.0 .8 2.8 1.4 2.2 2.9 1.1 DORAL 919 84 65 4 13 2 48 34 15 7.7 7.9 8.7 5.6 6.1 6.3 10.6 12.2 8.5 FA=T 50 2 2 2 1 1 .4 .2 .4 .4 .6 GOLDEV 48 1 LIGHTS .4 .2 .4 ICEBERG 52 4 4 .4 .9 1.4 KfNT 863 85 59 7 15 5 38 24 15 ' 7.2 8.0 7.9 9.9 7.1 15.5 8.4 8.6 8.5 KENT I1 1 323 9 3 2 3 12 8 4 2.7 .8 .4 2.8 1.4 2.6 2.3 2.3 KENT GOLDEN 656 37 26 3 5 2 43 30 13 LIGHTS 5.5 3.5 3.5 4.2 2.4 6.3 9.5 10.8 7.3 r400L MILDS 250 14 9 2 2 1 7. 6 1 2.1 1.3 1.2 2.8 .9 3.1 1.5 2.2 .6
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 L9RTLLARG CDYDUCTED BY THE DATA GROUP INC. DUESTIDN 15D. WHAT LOW TAR BRANDS OF CiGARETTES CAN YOU THINK OF ? - - W I N S T 0 N- - Lf14STDV - - LIGHTS - - TOTAL TOTAL KIVG KING 30X 100 100_ m TOTAL KI4G 100 400L SUPER 392 26 19 2 2 2 12 10 2 LIGrITS 3.3 2.5 2.5 2.8 .9 6.3 2.6 :'.6 1.1 L 9 M FLAVOR 94 3 3 5 2 3 LIGHTS .8 .3 .4 1.1 .7 1.7 LU~'SY TENS/ 4 8 7 2 1 3 1 100t5 .4 .7 .3 1.4 1.4 3.1 'tARLBORO 1452 82 61 5 13 3 82 62 20 LIG-1 TS 12.1 7.7 8.2 7.0 6.1 9.4 18.1 22.3 11.3 M6RVELS 25 3 1 2 2 2 .2 .3 ..1 .9 .4 .7 M E R IT 2329 158 113 14 28 4 90 64 25 15.4 14.9 15.1 19.7 13.2 12.5 19.8 23.0 14.1 MORE 392 42 29 2 9 2 14 A 6 3.3 4.0 3.9 2.8 4.2 6.3 3.1 2.9 3.4 HJLTIFILTER 14 4 2 p .1 .4 .3 .9 'iEdPORT 107 5 1 4 . 4 LI3HT-S .9 .5 .5 5 .5 .9 1.4 UD_w 1007 50 34 2 12 2 33 21 12 6.4 4.7 4.6 2.8 5.7 6.3 7.3 7.6 6.8 OLD GOLD 48 3 2 1 1 1 LIGHTS .4 .3 1.4 .2 .4 PALL MALL 131 8 5 2 1 8 5 3 EXTRA MILD 1.1 .8 .7 .9 3.1 1.8 1.8 1.7 PARLIAM''NT 163 13 7 2 4 10 4 6 1.4 1.2 .9 2.8 1.9 2.2 1.4 3.4 TA9Lt; 25 s%T9I6E0
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CIGARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBERv 1979 LORILLARD CONDUCTED BY THE JATA GROUP IVC. QUESTION 15D. WH4T LOW TAR 3RAN0'S OF CIGARETTES CAN YOU THINK OF ? TABLE 29 - - W I U S T 0 N- - WINSTON LIGHTS - - TOTAL TOTAL KING KING flOX 100 100 M, TUTAL KING 100 PARLIAMENT 31 1 1 ULTKA LIGHTS .3 .1 1.4 RALEIGH 92 5 4 1 4 3 1 EXTRA MILD/ LISHTS .8 .5 .5 .5 .9 1.1 .6 R=eL 361 27 22 3. 2 11 9 2 3.0 2.5 2.9 4.2 .9 2.4 3.2 1.1 SALEM LIGHTS 967 54 44 5 5 1 39 29 10 8.1 5.1 5.9 7.0 2.4 3.1 8.6 10.4 5.6 S4ND 42 2 2 1 1 .3 .2 .3 .2 .4 . TAREYTON 291 22 14 3 5 17 12 5 LIGHTS 2.4 2.1 1.9 4.2 2.4 3.7 4.3 2.8 TAREYTON L0W _ 52 6 4 1 1 2 1 1 TAR MEf:TrOL .4 .6 .5 1.4 .5 .4 .4 .6 TEMPO 10 1 .1 .2 .4 TRUE 2127 162 110 14 35 4 72 43 28 17.7 15.3 14.7 19.7 16.5 12.5 15.9 15.5 15.8 - VAY3UARD 4ts 4 3 1 1 1 .4 .4 .4 1.4 .2 .6 VAVT_AG_E 2157 lbl 139 12 2H 2 110 80 31 1P.0 17.1 lh.6 16.9 13.2 6.3 24.2 28.8 17.5 VELLO 10 1 1 .1 .2 .4 VICEROY 175 18 13 5 12 5 7 EXfkA MILDS 1.5 1.7 1.7 2.4 2.6 1.3 4.0
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CIGARETTE BRAND SWITCHING 3TUDY -- JANUARY-DECEMBER• 1979 LORILL4RD CONDUCTED fiY THE DATA GROUP INC. TABLL 29 DUESTION 1S0. WHAT LOW TAR BRANDS OF CIGARETTES CAN YOU THINK OF ? - W I N S T 0 N- NINSTON LIGHTS - - IN TOTAL TOTAL KING K G BOX 100 100 M TOTAL KING 100 W INSTON 1316 188 135 15 36 3 105 75 30 LIGHTS 11.0 17.7 18.1 21.1 17.0 9.4 23.1 27.0 16.9 OTHER 1463 105 64 13 26 2 72 45 28 12.2 9.9 96 18.3 12.3 6.3 15.9 16.2 15.9 . TOTAL LOW TAR 6239 524 384 41 85 13 338 234 101 52.0 49.4 51.4 57.7 40.1 40.6 74.4 64.2 57.1 TOTAL VERY 7490 557 416 42 85 13 353 252 100 L0W TAR 62.4 52.5 55.7 59.2 40.1 40.6 77.8 90.6 56.5 TOTAL ULTRA E059 365 244 28 80 13 212 141 72 LOW TAR 50.5 34.4 32.7 39.4 37.7 40.6 46.7 50.7 40.7 DOVtT KNOW 3140 339 243 13 72 10 102 53 49 26.2 32.0 32.5 18.3 34.0 31.3 22.5 19.1 27.7
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CISARETTE BRAND SWITCHING STUDY -- JANUARY-DECEMBER. 1979 LORILLARD CONDUCTED BY THE DATA GROUP INC. J.16 INCLUDING YpURSELF. HOW MANY ADULTS 18 YEARS OR OLDER ARE CURREVTLY LIVING IN YOUR HOUSEHO_LD_ ? THIS I:OULD INCLUDE BOTH SMOKERS AND NON-SMOKERS. (NOT ASKED IV JANUARY AND FEBRUARY OR MARCH 1979 OVER QUOTA) - - W I N_ S_ T 0 N- - WINSTON INST-QN - - LIGHTS - - TOTAL TOTAL KING KING BOX 100 100 M TOTAL KING 100 TOTAL 10005 858 599 62 175 23 379 232 147 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 1 1292 104 55 4 31 4 35 21 13 12.f 12.1 10.9 6.5 17.7 17.4 9.2 9.1 8.8 2 6050 537 383 44 93 17 259 164 95 60.5 62.5 63.9 71.0 53.1 73.9 69.3 70.7 64.6 1560 117 82 4 31 1 56 32 24 15.6 13.6 13.7 6.5 17.7 4.3 14.8 ~13.8 16.3 4 692 65 43 6 15 1 17 R 9 6.9 7.6 7.2 9.7 8.6 4.3 4.5 3,4 6.1 5 224 20 14 2 4 6 3 3 2.2 2.3 2.3 3.2 2.3 1.6