Lorillard
Excerpt From Social and Economic Issues Confronting the Tobacco Industry in the Seventies Impact of Eliminating the Tobacco Price-Support Supply-Control Program
Fields
- Author
- Bordeau, F., J.R.
- Bradford, G.L.
- Brannon, R.H.
- Thompson, J.F.
- Bradford, G.L.
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- 03745448/03745915/Hew's Anti Smoking Campaign Vol 2 790524.
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- Named Person
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- Chappell
- Collins
- Davie
- Davis
- Efstratoglou
- Grise
- Hoff
- Hoover
- Hoskins
- Manning
- Seagraves
- Shuffett
- Splinter
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- Chappell
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41
in a short time (say, two or three years). If this were to happen, them
the average (or long-run) price level could be sharply depressed for
those initial years.
Imperfect Competition Among Buyers. Many tobacco producers
have long suspected that market price supports prevent the buying
firms from exercising the market power which is theirs by virtue of
their fewness. It is felt that, im the absence of supports, buyers would
artificially depress prices.
Imperfect competition among buyers might take a number of
forms. First, the firms might engage in outright collusion and act as a
unit. In the short run, especially in a single marketing season when
supply is more fixed, such concerted action might well lead to sub-
stantially lower prices than would competition among buyers.' S If
however, the long-run tobacco supply function is very elastic, as our
earlier analysis leads us to believe, persistence in such tactics would'
result in output levels lower than those desired by the buyers. Such
tactics would probably be unprofitable except' in isolated cases. They
might, however, result in an increase in short run price variability.
On the other hand, buying firms might follbw a price leader,
perhaps different leaders for different kinds of tobacco. The results of
such action probably would not differ significantly from the case of
outright collusion.
The market has generated some data which tend to refute the
hypothesis that buyers would be able to collude and reduce prices in
the absence of price supports. This hypothesis implies that market
prices of tobacco would never rise above the support prices. As a matter
of fact, the seasonal average prices for both burley and flue types have
been substantially above the average support level im a number of
instances. For individual government grades the differentials have at
times been spectacular.
Declining Land Values
Restriction of burley and flue-cured production rights combined
with supmort nrices eradualiv have eiven~ rise to higher tobacco orices.
e
te "This assumes that such aclion would not be challenged by the Justice
~
1h Department's Antitrust Division.

42
the value of which has generally been capitalized into land prices.'
Maier, et Ql. I ' employed regression models to estimate that one acre of
flue-cured allotment was worth $2500 in 1957 in certain eastern North
Carolina counties;, values in Piedmont North Carolina and Virginia
counties were estimated to be around $1300 per acre. Seagraves and
Manning analyzed why flue-cured allotment values have gradually
increased over time." Thus, there is no reason to suspect that cunent
flue-cured allotment values are any less (likely they are considerably
higher). The same might be concluded for burley, the 1967 value of
which was estimated (using regression techniques) to be $6015 per acre
by Hoskins and Shuffett.' 9
Program abolishment would completely dissolve allotment values.
The relevant question, however, is to what' extent would farmlan&
values be lowered. Percentage estimates of the possible reductions in
farmland values for North Carolina, Kentucky and selected counties in
each state are presented in~Tables I and 2.20
A gross interpretation of these data is to conclude that program
elimination ~ would decrease North Carolina's farmland value by 26.4 per
cent-from aroun& 3.6 billion dollars-and, similarly, decrease Ken-
tucky's farmland value 20.8 per cent-from around 2.9 billion dollars to
2.3 billion dollars. It is our opinion that these percentages may be on
the low or conservative side. Yet, they should be used with caution.
First, they may vary over time. In addition, they may not necessarily
represent independent contributions to land values.2 t
"The institution of lease-and-transfer of allotment programs has not separated
land values from allotment values. Transfer programs, now operating, allow lease
only withiro counties on a yearly basis. So, the basic value still lies within the
lessor's land! This is discussed more fully by Dale M. Hoover in Lease and Transfer
of Flue-Cured Tobacco Marketing Quota Among Farms for tlre 1966 and 1967
Crop Year.
r' F. H. Maier, et aL, op.cit.
"J. A. Sragraves and R. C. Manning, Flue-Cured Tobacco Allotment Value and
Uncertainty 1934-1962, Economic Research Report No. 2, Department of
Economics North Carolina State University, Raleigh, 1967.
"D. Al. Shuffett and 1. Hoskins, op.cit.
"Varying county rates for allotment values ware strictly a matter of judgment on
our part, based on work by Hoover, op:cit., and Shuffett and Hoskins, op.cir.
°1Multiple regression models employed by Maier, et aL, op.cit. and by SFiuffett
and Hoskins, op.eit., atr always subject to spccification bias, i.e., upward bias of

43
prices.' 6
e acre of
rn North
Virginia
raves and
gradually
r current
siderably
( value of
S per acre
t values.
farmland
ctions in
unties in
program
26.4 per
ise Ken,
lollars to
ty be ocaution.
cessarily
separated
ow lease
ithin the
Transfer
ind 196
~lue v,rd'
ment of
ment on
cir.
Shuffett
dbiasof
Table 1. Estimates of Burley Tobacco Allotment Value as a Per-
centage of Total Farmland Value, State of Kentucky and
Selected Counties
Area or County
Total farmland
valuea Tobacco allotmen:
value as a
percentage of total
farmland val-je°
($1,000) (Percent).
Kontucky 2,954,136 20.8
6racken, Mason
and Robertson
79,613
23.5
Bourbon 76,497 50.9
Iladison 58,035 30.3'
Fleming and Lcwi's 104,478 183
Barren and Metcalfe 97,292 25.4
Green and Taylor 65,673 18.2
Adair and Casey 75,111 15.8
Daviess and Hancoek 114,864 10.2'
aFor the state, Bourbon, and Madison Counties these values were cal-
tulated from,farmliand value and acreage data contained in the 1954
lhlitcd States Census of Agriculture, Vol. 1, Part 30L Aentuckr.. ror
other counties, farmland value data were obtained from the F:entuck+'
Department' of Revenue and represent 196B'valvesB bT!oLacco allotment (burley) was valued at 53,000
per acre for the
state and all counties except Bourbon and Madison, where values of
$6,000 and $5,000, respectively, were used. For the state, Bour»n,
and Madison Counties allotment data are for 196alcorresponding to
the 1964 farmland census data. For other counties the data are for
1968.
Obviously, land value decreases of anywhere near this magnitude
would introduce chaos into the financial position of many farm
owners-especially those with large farmland mortgage debts. Moreover,
adverse effects would not stop at the farm gate. In many rural counties
the property tax base could be severely eroded. Many land mortgage
holders would; at the least, find themselves holding some "paper" of
uncertain, recovery value. Finally, such~ adverse effects woul& most
certainly spill over into the nonfarm economic sectors of these two
the tobacco allotment value variable due to omissiom of some other relevant
mariable. !t is doubtful that this happened in thesestudies. However, there.ras a
large degree of correlation between the tobacco allotment value variablb and
certain other vanables;,this coul& have distorted the allbtment value estimates to
some extent.
R
l
I
-t

k
44
states and surrounding regions. An in-depth analysis (quantification) of
each of these effects is beyond the purview of this paper. More informa-
tion on these effects could be provided by an exhaustive (but costly
from the research standpoint) economic-sector or input-output study.
Perhaps existing input-output models for each tobacco producing state
could be adapted by further delineating the agriculturall sector into
tobacco, other-crop and livestock subsectors.
Other Long-Run Effects
There are a number of other agricult'ural variables which could
change significantly in the event~ of program elimination. In this section
we will comment briefly on changes for each of the following; tech-
nology in production (especially the possibilities of mechanization elr
masse), size(s) of tobacco operating units along, with dispersion of
Table 2. Estimates of Flue-Cured Allotment Value as a Percentage of
Total Farmland Value, State of North Carolina and
Selected Counties
Area or County
Total farmland
valuca Tobacco allotment
value as a
percentage of totaL
farmland valuel'
(51,000) (Percent)
North Carolinac 3,624,194 26.4
Columbus 83,722 53.1
Wilson 91,916 50.9
Stokes 38,528 48.4
Warren 23,099 59.2
Wake 113,650 31.7
Durham 20,916 10,5
Randolph 41,OS5 6.5
aCalculated from farmland value and acreage data contained in the 190.
United States Census of Agriculture, Vol. 11, Part 26, North Carolina.
bTobacco allotment values were calculated by multiplying pounds of
tobacco allotment (per area) by an allotment value per pound. Data
on pounds of tobaccolallotncnt were obtained from the ASCS lnnual RC-
pHt, \ortii Carolina, 1967, USDA. Data on allotment sale values per
pound were a u, tcd from lease values determined b> Iloovcr b;' di'ciding
his estirates of average Lease values per pound by a perpetuity factor
of 12.5. See Da1c tt. Hoover, o,.eit.
elncludcs both burley and flue-cured allotment.
P
h
]
9
t
If
1
D

45
f ' acreage among individual farms, farm~income and resource adjustments,
and possible production relocation.
For the most part, empirical studies have not dealt directly with
possible, expected changes in these variables. Consequently, what we
have to say will be primarily our own initial hypotheses about the
direction of possible changes.
Technological Changes. No empirical studies are available which
deal with this problemL It is our opinion that program elimination
would not induce many perceptible changes in production technology,
at least not initially. Of course, short-run profit incentives for individual
~ producers would be switched from maximizing returns to allotment
n (pounds or acres) toward maximizing returns from the bundle of fixed
i
resources (land's resident labor, and investment capital). This implies
~ certain changes in existing, input ratios-probably toward~ less intensive
f production techniques. Along this line, it seems reasonable to expect
F increased incentive for adoption of mechanical harvesting and market
preparatiom systems as they are perfected by engineers and become
~ economically feasible. Mechanization feasibility may be enhanced by
shifts or relocations in tobacco producing areas (which we subsequently
discuss).
Size of Tobacco Operating Units. At least three factors appear to
perceptibly influence the size(s) of individual production units: 1)
potential cost economies of size, 2) the ease of acreage consolidation
affected, in turn, by physical factors such as land topography and
institutional factors such as production licenses (allotments), and 3) the
sheer need for larger family disposable income affected. in turn, by a
number of factors including tobacco market prices. The first two
factors could come heavily into play if the program is terminated. One
may argue that cost economies might be realized even with current
control programs. Still, it should be realized that such economies, even.
if available, cannot be realized unless barriers for entry or acreage
consolidation are at least relaxed. Each of these two factors is discussed
briefly and separately; the reader should realize that they act together
in determining changes in sizes of operating units.
Although there are no direct studies on economies of size. most
surface evidence indicates that under presently available technology,
the size of a burley operation-beyond~ enough acreage to accommodate
one small curing barn-does not have any perceptible effect upon
production cost. There may be some economies for larger producers
30-498: 0 - 78 -.4

I
46
who can buy chemicals and fertilizer in larger quantities; still, these
savings are very small when expressed on an output (poundage) basis.
This situation could change if mechanical harvesting and market-
presentation systems, currently under development by engineers,
became commereially feasible. Such systems may be adopted, it should
be emphasized, for reasons other than achieving costs economies, e.g.,
ease of obtaining a labor crew. Consequently, burley producers may
eventually, over time, adopt en masse such technology as mechanical
harvesters, two-tiered curing barns and stripping machines, even in the
face of what appears to be slightly larger unit costs. .
Fluecured producers, as opposed to burley, have for the past ten
years steadily been adopting a number of mechanical harvesting and
curing systems. Splinter reported on engineering developments in these
systems and Bradford' reported that certain of these systems (viz.,
automatic stringing machines) offer possibilities for cost economies up
to a capacity of 15 acres or so.22 These latter findings were corrobor,
ated and extended into a much more exhaustive analysis conducted by
Davis and Chappell.Z 3
Turning now to the problem of ease of allotment consolidation,
there seems little reason to doubt that acreage allotments, strictly tied
to the land, have deterred consolidation of burley acreage.2 ° The
magnitude of this deterrence has not been estimated, but it is known
that there has beemsome consolidation of management control through
traditional share-rental arrangements. Recent work by Hoff has shown
that in 1969 the average size of a tobacco management operation in
Bourbon County, Kentucky was 5.47 acres (of tobacco), contrasted to
°=See W: E. Splinter, "Engineering Developments in Harvesting and blarkeV
Preparation Systems" in Tobacco Mechanization and Marketing. Agricultural
Policy Series 29 N.C: State University, Raleigh, 1968, pp. 15-26, and G. L..
Bradford. "Effects of Changing Wages on the Profitability of Harvesting and
Market Preparation Systems and on the Structure of Tobacco Farms," in Tobaccn
Mechanization and Marketing 1968, pp. 1-14.
?'Bob Davis and J. S. Chappell, stlterttatire Tobacco Harvesting and Curing
Systems for tlreNorth Carolina Coastal Plainr, Economic Information Report No.
12, Departmenrof EconomicsN. C. Statc Universit'yRaleigh, 1969:
"Burley allotments prior to 1971, could be transferred among farms within the
same county if the tracts of land has a common owner and if other provisions,
such as cropland percentages, were met. Also, it is possible to transfer among
owners if the lessor cash rents the entire farm of the lessee. This latter pro%ision
has always been used to some extent.
I
I
1

ese
ket-
ers,
ul&
g1
ay
ical
the
47
an average allotment size of only 3.43 acres.' 5 In Metcalfe County, the
Hoff survey showed the average size of a tobacco management opera-
tion to be 2.04 acres, compared to an average allotment of only 1.37
acres. Apparently the incentive for consolidatiom does exist. Program
elimination, it seems, might hasten the consolidation process-the
extent of such change being something of a guess.
The flue-cured lease and transfer program has been in constant
operation since 1962. Since that year the amount of leasing activity has
grown steadily from around three per cent of total acreage in 1962 to
over 15 per cent in recent years? 6 Thus, there are definite indications
that this program has helped enlarge the average size of flue-cured
tobacco management unit. Hence, there is some question if program
elimination, would contribute to muchi additional consolidation of flue-
cured acreage per management unit. As subsequently discussed, there
may be reason to expect geographic shifts in production, but this could
take place without increasing the average size of flue-cured tobacco
operating units.
Farm Income and Resource Adjustments. In general, farm income
of current tobacco produc~.ng areas would be lowered significantly by
changing to a free market. One might contend, and'reasonablyso, that
the program has created incentives for inefficient uses of existing farm
resources. Even so, for the areas now producing tobacco, returns from
"monopoly rights" to tobacco production probably have much more
than offset inefficiencies attributable to the program.
In the case of burley, this contention was corroborated in a
regional study by Grise, et al,27 Their, rresults indicated that under a
free market; net returns to land, resident labor and management for
farms in current producing areas would decrease around 13 per cent,
i.e., after taking into account alternative uses of land and labor
resources. A study by Thompson and Davie28 showed income losses
would be considerably less for larger farm operations in the western
"See Chapter t1 of this book.
"Dale M, Hoover, op:cit.
"V. N. Grise, et at., op.cit.
=a J. F. Thompson and J. R. Davie, Changing Burley Tobacco Allotrnents and
Optrrmum Farm Programs in the Western Pennyroyal Area of Kentucky; Bulletin
707,, University of Kentucky Agricultural Experiment Station, Lexington, 1967.

48
Pennyroyal area of Kentucky; using linear programming analysis they~
~
estimated the percentage drop to be only 3.7 per cent on~ a synthetic
450-acre farm, contrasted to a 15.9 per cent drop on the 125-acre farm `
in the same area. Unpublished work of the same nature by Collins, but ;,
for a different geographic area (viz., farms located in the hills of
Kentucky's Bluegrass area), indicates that farm income decline would
be very pronounced. Thus, burley farm income declines would be
expected to vary considerably among geographic areas, implying,
varying resource adjustments would be needed:29
In the case of flue-cured tobacco, we do not know of any empiri-
cal estimates of the degree of income loss which could occur as a result
of program abolition. Our guess is that the reduction would be rather
substantial. During the 1961-65 period, tobacco sales revenues
contributed over 46 per cent of Norff Carolina's total cash receipts
from all farm commodities, compared to around 41 per cent in Ken-
tucky.30 In recent years both percentages have tended to decline
slightly. However, it is extremely hard to reason that there exists any
immediate alternative farm resource uses which would allow net farm
income to recover rapidly in either state, or even in several other
southern states heavily involved in tobacco production.
Production Relocation. Employing a spatial eqµilibrium linear
programming model, Grise concluded' that burley tobacco would bee
produced in alli (current) producing regions even if auction-level prices
were as low as 42 cents.31 Their analysis also showed that at this
equilibrium price, the relative distribution of acreage would not be
markedly different from the pattern which now exists.32 Even though
they did not consider geographic areas of the U.S. cu:.rently not pro-
' !n geographic areas where few alternative profitable on-farm~ activities exist,
such as the Bluegrass Hills, off-farm employment could be the only realistic
income substitution possibility.
s'blost of the 46 per cent contribution to total cash receipts was from flue-cured
sales while in Kentucky the 41 per cent contribution was from~ burley sales.
Figurcs taken from Unitcd States Department of Agriculture, Consumer, and
Markeung Service. Annual Reports on Tobacco Statistics, Statistical Bulletins no.
356 and 435, Washington, 1964 and, 1968.
s' V: N. Grise, et al.,,op.cit:
"Their results did indicate some relative shifts away from Kentucky's Bluegrass
areas to south-central and, eastern Kentucky and the valleys of eastern Tennessee,
western Virginia and North Carolina. These changes were not sharp enough to be
considered "marked"'

49
~sis they
nthetic
re farm
ins, but
ills of
would
uld be
plying
empird-
a result
e rather
evenues
receipts
in Ken-
decline
ists any
et farm
il other
ducing burley, it seems extremely doubtful if potential producers in
any of these outside areas would frnd~ it feasible to engage in burley
production under free-market conditions 33
In general, empirical studies of possible shifts in geograplucal
distribution in flue-cured production have been conducted only on an
indirect basis. Bradford and' Toussaint34, in connection with studying
the effects of across-county allotment transfer, concluded that pro-
ducers in eastern North Carolina and the coastal plains of South
Carolina generally reape& higher profits from tobacco production than
producers in the Piedmont areas of North Carolina. Based on this
an3lysis they predicted a shift in acreage to these coastal areas if
across-county transfer was legalized. Subsequent work conducted by
Hoover35 and by Efstratoglou an& Hoover36 generally corroborated
this conclusion.37 However, none of these studies provided an empiri-
cal estimate of the magnitude of location shifts which might be
expected4f the tobacco program were abolished.38
Conclusions
Now that burley tobacco producers have approved a new program
of poundage quotas and transferable allotments the chances of sudden
program abolition appear to have lessened considerably. Still', in future
years old crises may resurface andJor new crises may emerge which
could lead to abrupt program abolition by the Congress or by pro-
''Produeers in these outside areas simply would not be able to compete
efficiently given their, inexperience with the technology, their lack of favorable
weather and soil conditions and, most important, their lack of a market.
"'G. L. Bradford and W. D. Toussaint, Economic Effects of Transferable Tobacco
Allotments, Agricultural Economics Information Series No. 89, Department of
Economics, N.C. State University, Raleigh1962.
" ' Dale M. Hoover, op.cit.
36 Sophia Efstratoglou and Dale M. Hoover, Variability in Rerital Rates Paid in
the Flue-Cured Tobacco Rental dlarkets in Selected North Cvrolina Counties,
Economic Research Report No. 12, Department of Economics, N.C. State Univer-
tity, Raleigh,19T0.
"Simil2r to burley, perhaps even more so, there is little reason (not.vithstanding
our lack of empirical studies) to suspect that potential producers in geographic
areas outside current flue-cured producing areas would find it feasible to engage in
produotion under free-market conditions.
"17tisof course, was not an objective of these studies.

50!
ducers. ln this paper we have presented some ideas about the economic
effects of a sudden program termination. In~general, we concluded that
burley and flue-cured market prices would decrease by an average equal
to the annual allotment value-currently, this would be around 20 to 25
cents per pound. Secondly, farmland values woul& be expected to drop
rather sharply-the exact magnitude currently was estimated to be
tion and upon farm income and resource-utilization changes.
program termination upon production relocation, allotment consolida-
North Carolina's farmland value. Finally, we discussed the effects of
around 20 per cent of Kentucky's farniland value and 26 per cent of
f~~
