Lorillard
Fields
- Author
- Panzer
- Area
- LEGAL DEPT FILE ROOM
- Type
- NOTE, NOTE
- Alias
- 03745384
- Document File
- 03745010/03745447/Hew's Anti Smoking Campaign Vol 1 2 790100 - 790523.
- Litigation
- Stmn/Produced
- Site
- N14
- Master ID
- 03745010/5826
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- Named Organization
- Covington Burling
- Shb, Shook,Hardy & Bacon
- TI, Tobacco Inst
- Wmar
- Shb, Shook,Hardy & Bacon
- Request
- R1-093
- Date Loaded
- 05 Jun 1998
- UCSF Legacy ID
- bny51e00
Document Images
C
FROM PANZER (5/14/79)
,.
i.
" It is quite correct on one hand not to make ads the culprit
in terms of why teenagers, for example, give up smoking,
excuse me, take up smoking. Advertising is certainly not the
culprit. If we can understand why they [teens] take it up
then we can do a more effective job trying to change that
decision. And I would invite the industry to enter into a
dialogue with us on that very subject".
Program: "The Bottom Line"
Episode: "Where There's Smoke,. There's Fire"
WMAR-TV Channel 11 - Baltimore, Maryland 3/28/78
This quote, except for the last sentence was used in the TI
White Paper, Teens Smoking and Cigarette Advertising, which
was approved by Covington & Burling 6/19/78 and Shook, Hardy
and Bacon 6/27/78.
