Tobacco Documents Online

C MMAT. %CP43D,Y. rw x, we Smoking Ads, Passlve Smoking ` ' There are aevenl misconceptione and fallarier in Erik Eckholm's article 'lrt'a Reallv Do Somet.hing About Smoking" [May Bl: Eckbolm~ haa chosen to ig. aore or omit the facts which refute hie argument, pe.r- zotrd from Joseph Califano'a windmill~tiltin,g at the 'ainiater advertiaiaig Campa.igna" of cQgerette manu- f.cturere„ that "enticing advertiaementb . . . enrctu- agejoung people to get booked on cigarettea." • Tbe beet evidence available auggestr that teenage amoking ia linked to peer pre4sure -intluence and re- on of authoritarian oontrol, not eagarette advertia- ~g which~ is designed to divide the exitidg eigarette market, not azpand it. . Jl eeeent Univarait7 dMichignn t!tud7 fndicatee aa sharp ti.e m bena.ge nae of if we are to believe aucb fae•t.fumblen u olm and Calitano, we would have to believe that th" inereaae in pot use ia attributable to "aeductive, enticiag„macho, aini~ter •dvertiau'~g " I have yet to see any pot ads. '-One of th,e mwt widely believed but inaorrect bea]th aaeumption, in dreulation today is that tobaco ao smoke in the air is a bealth luurd to nonamoke»- 'Little 76aa 'een done to Nspe•7 t2ue Iricorrect' fio~ioii ~which hu spawned unnectssary legislation and in- creased aocia]: friction between smokers and ao_flamok- era - Dr E. Cuyler Hammond, an officer of the Ameri- tan Cancer Society and critic of smoking, said there was not a"ahred of evidence" that a nonsmoker can 'get oancer from so-callied second-hand smoke "Paasive smoking can pmvide teArs, or can be otherwise djs- agreeabie, but it has no iaflueaoe ontbe health," stat- ed Dr. Ernst Wynder, preai'dent of the American Health Foundation. , While smoke occasionally may caude some discom- fort or annoyance to a few persons, this c.an and - abould be cormtred by oourteay between smokers and nonsmokers. Since there ia no healtb hazard involved, the need for government regtilation does not exist. ? r;•Michae) T. Craig, Director of MedA Relations Ile Tobacco Inetitute Inc. . R'aahington, D.C.