Tobacco Documents Online

,,,. Sl•:N D1FG0. V.LI'• Uh:UN D. 198.351 - S 3;:.C55 sRr DIES- . :%CC>7 ANO BA.^ l~ ~ ' ~.r.;~-Sr"~ {ing Prcg-cm Lics MiXe,.I.-JI Re_ uifS By LEIN S(:A1'.lt Weim1'krRer.Tk Se. D'eVO UAia+ ° A m/vp seven-year„ aV atii'.:o.^. .°0derai, ::n3n(~ 7 pro- ,.a.a :a"° _':C::°L:.f. IIl re:dl:rC zal: tLe rislng n.':/:'f'r of g:ri `3 aok-M, an. was ab.::;dcc:ed i hn:pt~ 'ar` because :.he ccnce?t -+as ilwK ed. R,s,iia of t.he rr.;?1:i:a Were rp- ;+•ase•: fVrT•,,O l/4... .~r . 1..~ ~ _ .n~ ~~xrr:~~' at Y . • a Re; dna; F crt:r.. o^ ~t;ot':nu:.itry t erl'-h ?rc:aoti,r., aahough :.`te 31. !:,Liion-a-yeW- pro:e:t endel rr,ore t iari tl;x ve:_^s ado:e y"1T.: pry.,grarri !oided abrlptsy," „f•r. Fac^.ard F.~sbu ; io;r: The i :e;o Un?ott, •,and t.r c•c :'iere wzn't ar.v r.1on:-V a•.a;laDle ~o repcrt on T tL7t iaie Prt7;°:t ^.::(1 ~( ~ ):T/G.tS*`r.d. "F:nai'y. ,y, ;.~ ^eonr ^:a': zi-f :re ° . a;ht be ca.La".e ;.1 the I°_:;:'.T5 e„d f'._7ds witre ^1'dd? av3i1- FSie for :i4e Pra;ecu f :c1t,.:e~ ,nro;7-ams ir/ :4ficois and anti-srn.:i:t;,, c!;rirs. Raw data a) 41~' t.~tai i1 .1 t11'?V'i ; erGd t.he nu:: be' af 1_ to 15••; ta:- : id 5o,,s u•to sa;: ,rr)ke:_4 ~ai.!s. crr::ned b; 1.2 per^ont. Da;:v S.:.Cacr5 a_fJCnp bo)•'; 1fi to' 1S dC:11(r f. /. , pe: .._. . Hoaev,!*, a-r.cng r-r; s^a,ke.-_: in ne 1y-to-i5 g-oup. r•um..rr of t ai1; s;trckcr mrreasei i;y 4.~ p`r- t ent. 'I'he increase in a;? 13 tr 14- ~ car rangz ro`e tiy le.i.s :war. 1 •.We fcf! •tie made a a~r:fic::r: in~pact among boys," FosS•,;, a +:C-acic sarg;-C?t,here. isa:d, "but a : "W't pCSsesS tte Insi4ht as to why 're 'Yf!ren't sl1cL'es:;fu. a13ong [f:e F'osburg said he su:rects nst:La- (Coat;a_'ed o3 A4, Col. 1) ( :naed troct Pa:c .t•I) wide ef.orts by tc)bact^ rompani_s to encoara;e srto:;r.o amoiig women by intro~iccino crand ; tnJored espe- cia.lij• fur Lhem msy he-e had an impact. . Fosburg, who represen:s the Sah .I'i?go L^teragE~nc~• Ccunei on Hz~'_h ~Prorct;;,Z, soid L'te Departrr,ent of tieait.h, €ducator and %ie' are di;- banded the ar•:i•sr.toh:t,g pr^jec: "bc-cause it was .er: appare::t t.hst 'You can't focus on just on? tealtYl risk fac••cr," suc!: as sr.±ok4ng He sia was h:+e;W that ter!:r,iovEs us?d i,•i :he at:t~•smclt:n5 pro;ect here could b- use'i :;, s':a::ar caT:paipns Cgalns: obes:t1': driTl! J:o and otter rzsk faears reiated to life:-:y:A. "6;: " he said, "tt b-~ca:r.e ap?ar- ent tr/a: you can't get Lhe w•rn;e = healf.h Tess`ge aC7css i: you cnly t iaolatr smoUng:" Was L`e pro;ea a failur,,° "No, 1 don': think so, ' he sa:d. "TttirgS th,a: ue dic %ere tL_:en awav and used in camiria;grs E1RW iCZre: Fosb'~rs said the tnost succ-ss!' part of L~e pro;ec: was ttie effo;..` to intey ate anti-smoki^;_ec;;;cacicn in sc"xts Duri::g 197:`/4 the s'LZfi cx,ta:uc.ed iZ3' s.^•tocing nucat:Ln Frograr.is an•d taik~l wi*.h 30.4:5 s+ude:^.s in o-ades5 'riro:.gh 12. Srnc}'ng education prog-arns were adop~ed by all 50 o! Sar. Diego Cour.tv's school dis-_icts. ; One prog7am in the projPct met w':_h l/`tUe success; thp other, in ~ Fosbtu•; s descri?tton, "totr.bed." ' i'he art:-stnoking ?rogam ar*,oag ,coL'ege st::den:s did nut fo Re1. "We were adrnir.iste-ing, the pro• g:'ar1~ In a corlr.^.1Ltit}' Nltrx a:ar;° ff,litarl•pepulat: on di:r:i:g the Y;e:- ca.m 'Fa: and it d;dr't uor~ so well at tte eolege level," he aa+c. A coUebe eonierence .)rr s~r ar-d hcal+h was convenai !;}' p'r;eci workers. Todav, San 1)iego St;:te UnivprsaN is :ho or,:y camp.!.s in the area w;th „vzo:rou activity." . . / Vsaid„ "we were too naive. We f-tboug~tt we woJd come up nLh a 41= Pm; am that would make itS percent .•."-'4t the neoole cult." At San D:ego Su.:e, th-re a: e designated srncir~rig veas. F:'cm 1?M to 1913, smoking among San Diego Sta:e students dzci rrd t.), . :1 percpr.t. Variocs stop-sno;i:•rg c'.i'r.:cs con- zuct..~M ar ;or.g sm_:1 g vuF s at w e=:c- ly IriL'Et:.^.gs weP°_ Cutr:aflt fultihes. T;:ere was a ioµ• Q'.::t r3 te of 10 to 20 pzr-=t, no matter wuc.h teca- nique was tr.ed. 'One member of the .o:'o;er:'s 'c $ea:+ 5 Prnlessionasli G)mtaissioni Commiss:on ati;:eAatin. Te.e~,-i• sion and rad. •rsona:ities and Ssa Diego newspaPlr executives were invited to take part. "Ho'Azver; ' the pro~+ t repo^ sa.: s, "these are usually busy peop;e fac:.-i; one dead::.^.e amr 3nodher a;:d •,vit/ti almost no time for votun+ te,r acti~•iti~s. .'F;,trttier. some who wanted to gEt involved couldi not beca :se theii- - - employers felt it w~id be a con!hct of interPst ard a ecmprontise of their tbjec+.i~•it} in recarti~o on and tr.a.l:nT; de^cis:ons about the news. •/Are. ofcourse, lur:tr; aga:n in the ba^k; ound was tlie ornr:pres• e.n.ce of ad•: er•-4sing money fro:r, the so tobacco tndu5*rv." Charter org,anizatior.s in tte project r-+ere loca' cotr.ponens of Lhe . Ar:^.erican Can^er ScY':e:y,, Hear'. Associaticn, Tuberculosis ana Healtlt (Lung) ,tssociation, CA'-.'"`: Medical Society, Department of Public Health. Decartmznt of Edt;• ca:ion and tl~ie l•naied Sch,;o[ Dis- tric:. The pro;ec:'s final repLrt credit: the 41eac.:1 SJc:e": with g:vir.g the programs creCibi?ay because ci the lea3e:s:.p of ?hvsici2rs. T!te San DEtgo Ho rita! Cosr:cil en dot~ed a resolttt:orr discoura: r•g ciba eaz sales in hos_:'1:~. A 1S~ 1 survey, at the heig'a of the progra*a, showed 17 of ttte co'_aty's 28 hostii'.a.is had' curuai:ed or stopped selling cigarettes. In 127S, a survey of the r,cw 36 tyospitzis showed that 1_' did not allow Cgarettes sold, :E pert::ittm sales an: 4 did not reply. ./S.:.^. fiegc was chusen by the HEW as a pilct area for an a.:_,i- „ c1, ;,g . t:arnp3iT bec=use it is : se11Y1- taLned ?)CL'OpoiJ:ar: area 3_-gei}' r!'- 1'a-: tipon local media for mass com/;tu:,.^a:ir.r, ar.d exhibits a lmoi~7i w&3gness of ioca) orsaniza- t:ons 'A lead and W_.lc!ra:e in heas'.h•relatEC prograr.:s: San Diego,Ca?ifornia ?i 15i /q1