Lorillard
Fields
- Alias
- 03745080
- Type
- REPT, OTHER REPORT
- Master ID
- 03745010/5826
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- Request
- R1-004
- Area
- LEGAL DEPT FILE ROOM
- Document File
- 03745010/03745447/Hew's Anti Smoking Campaign Vol 1 2 790100 - 790523.
- Litigation
- Stmn/Produced
- Named Person
- Viado
- Date Loaded
- 05 Jun 1998
- Site
- N14
- Characteristic
- MARG, MARGINALIA
- MISS, MISSING PAGES
- UCSF Legacy ID
- wxy51e00
Document Images
-6-
work sick, people coughing--gasping for breath, people with canct.,
work
emphysema, bronchitis, heart and lung disorders, or any of a score of
other deadly or debilitating diseases."
VIADO will give a paper, "Biogenic amines, cigarette smoke and pulmonary
:mphysema," at a scientific meeting in~Lsrael in mid-March. He's been an
:xpert witness at hearings on smoking bans, holding that research to date
loesn't support such legislation.
AhARMISTS claim a sharp increase in teen smoking„ often blaming
cigarette adverti~sing. In San iMateo County, a San Francisco suburb,
,authori~ties have kept track since 1968 of both smoking and drinking
frequencies with a federally-funded survey and'virtually 100$ re-
sponses of all the junior and senior high students. Since '68, on
"any use of tobacco during the year," freshman boys are up 1.6% and
senior boys down12.48. Freshman girls are up 258 and senior girls
up 5.6%. On any use of alcoholic beverages, freshman boys are up
38% and seniors up 17%. Freshman girls are up 58% and seniors up
24%. For the past five years,'San Mateo has also surveyed smoking
and drinking "on fifty or more occasions" during the year.
The contrasts between tobacco and alcohol are even more re-
vealing. Among boys, tobacco decreases were 13% for fresh-
men and 8.8% for seniors. Amongqirls, such smoking was up
47% for freshmen and 8.4% for seniors. But drinking on,more
than,50 occasions was up 106% for freshman boys and 66% for
seniors; up 261% for freshman girls and 127% for seniors.
IT WOULD APPEAR that cigarette advertising critics can find no support
in the data. The San Mateo survey is unique in the U.S. in size, con-
tinuity and level of response.
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