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Disease Prevention and Health Promotion Act of 780000 Hearings Before the Subcommittee on Health and Scientific Research of the Committee on Human Resources United States Senate

Date: 19780525/P
Length: 39 pages
03745041-03745079
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03745010/03745447/Hew's Anti Smoking Campaign Vol 1 2 790100 - 790523.
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03745041/03745079
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PUBL, OTHER PUBLICATION
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TRAN, TRANSCRIPT
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LEGAL DEPT FILE ROOM
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N14
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03745010/5826
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American Cancer Society
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Comm on Human Resources
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Ford Foundation
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Green Dolmatch Advertising
Harvard Univ
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US Public Health Service
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Request
R1-004
Named Person
Ashford, N.A.
Blackford, L.S.
Bridge, D.P.
Burch, P.
Carter
Cohen
Corn, M.
Fischer
Forde
Gori, G.B.
Green, P.
Hamilton, J.L.
Huber, G.L.
Lawson
Owen, D.
Pakash
Pinney, J.M.
Reilly, M.
Rhodes, J.E.
Stallones, R.
Stolley
Taylor, D.B.
Thomas, L.
Valeo, J.
Wynder, E.L.
Date Loaded
05 Jun 1998
UCSF Legacy ID
vxy51e00

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Page 11: vxy51e00 Log in for more options!
249 Page 10 The results of the free market mechanisn should gratify thcse wh: believe that "the less 'tar' and nicotine, the better." (See F:gu-e 1) o In slightly more than 20 years, the "tar" and nicotine rating of the average cigarette purchased has dropped by more than half. From 36.5 mg. "tar" and 2.61,eg. nicotine in 1954 to 17.1 mg. "tar" and 1.15 mg. nicotine in early 1977. o Cu-rer.tly, there is no lumerican brand on the market with a "tar" and nicotine rating as high as the average cigarette sold in 19544. o Sales grovthiis now concentrated in what is called the low "tar" segment, 15 mg. or under. In,1976, one out of six cigarettes sold was in this segment; in 1977 it was one out of foir; by the end of 1976 it vi1L be one out of three. In the light of this trend, can we be sure that government tax regulation will out-perform individual choice? Is it a sure thing that the tax collector will prove to be more efficient than the free enterprise system? In other words, if the legislative purpose is to encourage the consumer to smoke lower 'tar' and nicotine cigarettes, then this legisliation is not necessary. 7D-576 0 . 7a - 17
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C 250 Page 1I, One example of the government's regulation of "tar" and nicotine suggests a degree of caution. In the late 1950"s the Federal Trade Commisslon banned a.l advertising based on a brand's "tar" and nicotine content. In 1966, the Commission reversed itself. Thus, for over six years, Federal regulators denied the industry the opportunity to advertise and make fuLly availlable lower "tar" and nicotine brands to tobacco consumers. Therefore, it might be argued, Federal regulators postponed for years the decline in "tar" and nicotine yields. If the principle of a"Nealth Promotion Tax" is estabIished'for cigarettes, the field i!s wide open for similar taxes on other consumer goods which have been embroiled in controversy -- for example, alcohol,, automobiles, motorcycles, sugar, dairy products, and foods with higY. cholesterol content. The transformation of our tax system, from revenue-raisi'ng to behavior-control purposes is indeed hazardous. The concept of using the tax mechanism to control personal behavior is also highly unfair. It is a regressive "Rich Man, Poor Man" tax. Its hits cigarettes while it exempts other forms of tobacco. In particular, it hits hardest at those cigarette smokers, such as blue collar workers and working women, who are least able to pay for the right to smoke whatever brand they choose.
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251 Page 12 8y placing a nex "hea.'tt protectior" tax or, top of the present cigarette tax burden, it comes perilously close to de factc prohifitioc for millions of low and middle ibcor.•e Ar.e-icars. Like the other "Noble Experiment,"' this measure also has the potential of encouraging bootleggers and racketeers to supply consumers who are priced'out of the leEi:ir•.ate market. New York City tried a "ter" and nicotine tax in 1971; and'gave it up in 1975. A city councilman summarized New York's disma: experience: "Ttis tax has not only been a total failure--it has enriched the bums who are killing us with drugs and the rackets. It has not yielded anticipated revenues. It has not changed smoki'ng habits. It blatantly discrimi'nates against the poor and it has forced thousands out of business." The Tobacco Institute, in Senate hearings on "tar" and nicotine legislation in 1972 and 1976, made the following additional points whicFh are as cogent today as they were previously: o Neither "tar", nicotine nor any other ingredi- ent or ingredients in concentrations as found in, cigarette smoke has been established as causing disease in humans. o No one has estaLli~shed that any particular lievel of "tar" and nicotine is significant.
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252 Page 13 o Reduction of nicotine content may cause an increase in smoking. o A dramatic 1!nerease in price may cause a smoker to adjust his "tar" and nicotine intake by smoking them down to a shorter length, by puffing more frequently and by inhaling more deeply. REGULATION OF SMOKING IN FEDERAL BUILDINGS _)' This provision could mark the return engagement to the American scene of two sooial tragedies: Prohibition and Segregation. Ironically, the Federal Government, which was the locus of their death, would become the place of , y. their rebirth. Ironically, too, Federal employees who are so well protected'agai'nst discrimination based on their race, religion, sex and age, would be singled out to suffer the new di'scrimination based on their taste for tobacco. Of course, this proposal would inflict a sym.bolic o:; wound'on government employees who smoke. It would reduce their status to less-than-Sirst-class citizenship. But, what public health purpose would it serve?
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253 Page 14 There is much more to indoor air quality than someone's tobacco smoke. Other factors are building permeai:lity,; weather conditions, ventilatiorr and, proba:ly most iRpcrtar.t -- outdoor air po.lution concentrations. Why is 11 silent about any other sources of smoke inside or outside Federal buildings -- such as the automotive parking lots surrounding the Pentagon, for exa-.;:.le. Hanging up "Kc 5moking" sigr.s and segrebating,er¢ployees whc smoke tobacco products will not improve the quality of life -- environmentally, psychologically or socially. The public smoking issue is a red herring. The apprcpriate tocl tc clean up the air would appear to be the Clean Air Act, which has already been enacted. Careful examination of the scientific literature lea:: to an unequivocal conclusion. Many physicians and scier..ists gree -- including,those who have conducted research on public smoking, those who have reviewed the medical literature, and even those who believe smoking is harmful to smokers -- that: There is no health hazard to the normal nonsmoker from exposure to tobacco smoke in everyday si'tuations.
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c 0 254 Page 15 Here are some relevant examplies: o Drs. D. P. Bridge and N. Corn of the Graduate School of Public Health, University of Pittsburgh, PennsyLania, stated: ..our resuCts suggest that concentrations of COlfrom cigarette and cigar smoking do not preseat an inhalation hazard to nonsmokers. o Dr. Gary L. Huber, Harvard University, pointed out: No data are available to demonstrate health effects of physiologic response to ni'cotine levels reached in adult nonsmokera,,and carbor, monoxide con- centrations in nonsmokers are far below levels that are of known health hazard. o Dr. David Owen, who was Minister of State for Health in 1975 and 1s now ForeigniMinister, said: A number of research papers have been published on this subject. I am advised that they provide no clear evidence to show that tobacco smoke is harrrful to normally healthy nonsmokers or that a heavily tobacco smoke laderr atmosphere has other than a transient effect... o Dr. Jonathan E. Rhoad!s, Chairman of the National Cancer Advisory Board, and former presi- dent of the American Cancer Society, concluded: I do not have any hard evidence in that direction [that there is a harmful effect from:smoke on the nonsmoker). To my know3edge,,it is not in fact, actual4y harmful. o Dr. Ernst L. Wynder, Presi'd'ent of the American Health Found'ation, who has been a pioneer of research or. t:ie alileeed :C'verse health effects of smokicO1 stated: Passive smoking carn provoke tears or can be otherwise disagreeable, but it has no influence on the health~. In that case, the doses are too smaLl.
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255 Page 16 o Dr. Reuel Sta:lones, Uhiversity of Texas, whc was an Advisor to the 1i95L U.S. Surgeor, Gene-al's Advisory Committee on Smoking and'Health, said: In very direct terms, there is no medical proof that nonsmokers expcsed to cigarette smoke in ord'ina,y relatior. with smokers suffer anyy dar„age. o Dr. Gio Gori, Associate Director of the National Cancer InsUitute, pointed out: If you want to remain with fact and not with fictiorr, there is little danger of disease to people that stay in the room where people smoke. CHANCES IN LABE:.LI'NG The proposal to present tec different warning labels is  Swedish import and has been calie: the "fortune cookie" approa:h by the Secretary of HEW. Swede- requires sixteen alterneting warnings. Other countries have a single warning, with different wording. F. ince, for examp3e, requires the warning that "Abuse is dangerous." The current United Kingdom package label reads, "HM Government Health Department's Warning: Cigarettes can seriously damage your health." Our own country has yet another variation. Iceland had a compulsory warning but later abandoned it. Some countries have no warning at all. These national differences demonstrate the uncertainty and confusion surrounding the use of warning labels.
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256 Page 17 An essential feature of any warning is that it must be factual and'meaningful to the ordinary reader. A warning that lists specific diseases supposedly associated with cigarette smoking could be interpreted in two different ways by the public: that smoking alone causes these diseases or that smoking always causes these diseases. Neither interpretation is supported by scientific evidence, hence the warnings may mislead the pubLic and prompt skepticism about such government messages in gereral. The rational,e for a warning Label, Swedish atyle or any style,,is the conttntion,that the public is nct informed about the asserted health risks of smoking. But can this eLain be taken seriously? The public has many sources of information about tobacco products: m-ass media, specialized publications, individual health professionals and a delvge of reports and bulletins from both private and,governmental agencies. As early as November of 1968, the director of the HEW'a National Clearinghouse for Smoking and Health conceded that the public was well informed on the amoking and health issue. "You could stand on a rooftop and shout 'smoking is dangerous' at the top of your lungs" he declared, "and you would not be telling anyone anything they, did not already know."
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257 Page 1E The SweGi'st,-type r•arning labels could have an uranticipatec effect. They have the potentia/ of becor.inE the object of a teenage hobty, like co1- 1rcLinE baseba_1 carCs or coric books. THE SCIENTIFIC BASIS S.3'1b rests heavily or.,a "'single cause theory" of disease. That theory, however, can not support the huge reEulatory scaffoiding that its architects have desi'gned. Reeent resea-ch into environmental and occupational factors, for exaT~rre, is developing new• data indicating that chronic disease cay no longer be so readily and si'mply attributed to tobacco smoke as some have claimed. "Oc^ipatibnal factors may very well play a far IDore sigr.ificant role than is presently realized in the eausatiorn of the major diseases and'health protlems that confront us," according tc a report to the Ford Foundation, whict added that: "Heart disease, the leading cause of death (accounting for.., about 750,000 deaths), is only 25% 'explaineV " by known physiologicali and environmental factors, such as excess weight, hypertension, serun,cholesterol, and cigarette smoking. An unknown but quite possibly sub- stantial proportion of the 75S of heart disease risk that is presently unaccounted'for coulid be related to work and its attendant hazards, particularly stress." (Crisis in the Wsrk lace: Occuati'onal Disease and Inur~v. A report to the oro oundati'or., Nicholas A. Ashford„ MI7 Press, 1976, p. 1A~J 1
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I C C 25S Page 19 Indeed, some scientists are growing concerned that the preoccupation with cigarette smokn6 as "one of the principal contributors" to the incidence of certain diseases may be ill-founded and dangerous -- 511- founded because the scientific evidence on many critical points is conflicting, and dangerous because attention has been -- and is being -- diverted from such suspected hazards as occupational exposure, environmental pollution, diet, heredity, and the like. Despite its frequent iteration, the statement that . "cigarette smoking is the single greatest preventable threat to our nation's health" remains an allegation that is not supported by "al'1 the evidence." In hearings before this Subcommittee i'n 1976, the tobacco indvstry subr_itted'a detailed response to the U.S. Public Health Service's latest analysis of scientific evidence on smoking and health, entitled Health Consequences of Smoking -- 1975. That response, which was printed as part of the record~ of those hearings, marshalled evidence showing that smoking has not been scientifically establistied as a cause of human disease. Since those hearings, no study has been published' which would requi're a change in the industry's position. Indeed, many recent studies demonstrate that "all, the evidence" does not support a smoking-diaease causation hypothesis. For example: l

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