Tobacco Documents Online

~„ ;. _d t code-an `that this same 'machine '-may cost under .$200,000 with the Lightening The Load To help auto manufacturers meet government standards of 27.5 mpg by 1985, producers of automobile glass, like Libbey-Owens-Ford and PPG, have been figuring out ways to light-" en the glass load in new model cars.' PPG has shaved 18 pounds off the , four-door Chevy Impala, so the 1977, $witchero0 model carries only 92 pounds of thin- ; To save . electricity,''' Europeans" ner but stronger glass; and for each sometimes light public places like foy- pound saved, the chassis that supports ers and elevators with special fixtures it can be lightened by two pounds, ' that turn off automatically in half a 1Nestern is a full-service firm pfyfng office, medical, marketing industrial temporary personnel. "F4 Prom typists to nurses to y-Santas to drivars...wflatever your )s®ed, Western temporaries catt; help keep your work flowing smoothly. ` ,t And you can count on the ,csame assignment standards and care In selectiort at our 140 offices across t?ts n'stion. Proven since 1948.~ We're In ` ~, the white pages. Call Western today. TEMiaa4BY 3saVtcES, tNC, ` `' .~'Western Girl (Office) , ~~ MarketirolfndustriaflMedicallSanta s ~.. . - CorporJte Head~qiuarfdrs; ~` 101 Howard St, S~tnFrarc isco,Ca.94105 a.: , . . 4.~V}taJ~ ~4flR ~Nr(_EF.'P~Y€P.~9FLEF~hUµ~E,c. 10 for a total saving of 54 pounds and a gain of one-eighth mpg. In toto, the carmakers are striving to cut 1,000 pounds' from their full-sized cars, so they are also substituting glass for heavier components on many models. Glass producers, for their part, are hoping •the trend toward sunroofs and wider windows catches the the American driver. Jingle, Jingle an ' ces :• coming decade s anticipated adv in electronics, a price well within the range of certain' corporate, not to speak of international, spies. Hellman's proposal: Add eight more digits to the ' 56, and - the decoder required would today cost a safe $5 billion. ` ininute or so. Americans have gen-- erally considered such devices quaint: But businesses and institutions do not - consider high power bills quaint, and may soon resort to a new energy-sav- ing device called Energy Activation Systems Equipment (EASE). It uses ultrasonic waves to detect a person fancy of.. . entering a monitored space, and auto- matically switches on lights and heat- ing or cooling systems. .( When the room is empty they automatically switch off. ) EASE is manufactured by a joint Israeli-American venture Ever want to know the complete lyrics to "I'm Chiquita Banana"? Or the second verse to "See the USA in a Chevrolet"? A new anthology of. ad jingles, Great Songs o f Madison Avenue,_ gives the sheet music and lyrics to 115 commercials of the last 50 years,' uninterrupted by television or radio programs. The book contains the oldest known jingle on record, "Have You Tried Wheaties?" For pop- ular culture scholars, the - book just proves that ad jingles are lasting in the public's mind while entertainment is often the more perishable commod- ity. Indeed, the publishing company expects the book to be as big a suc- cess as-"Things Go Better with Coke." Some Combo! -;The key to a computer today can be the key to priceless corporate and official data; so government agency scientists are now proposing what is undoubtedly history's most complex combination lock. Called an "algo- rithm," it is a piece of integrated cir- cuitry mounted on a tiny silicon chip that is triggered to release informa- tion only when its 56-digit binary code is correctly dialed. Those 56 dig- its can be arranged in approximately 100 million billion different combina- tions. Pretty secure? Not indefinitely, claims Dr. Martin Hellman of Stan- ford University. He estimates a $20- million machine could in one day try each combination until it broke the named Elcobar. What about firms that leave lights on -around the clock to prevent crime? Says an Elcobar exec- utive, "It would be a_real surprise deterrent for the lights to switch on when a burglar enters." Sign In, Please Picking up on an old company trick of getting salesmen ' to report their customer calls by putting the report form on their expense sheets, TI Corp. stamped a shareholder sur- vey" on the back of its quarterly div- idend checks. The ploy produced a 54% response' from shareholders of about one-third of the company's out- standing shares. Some 400 Street- narrie shareholders even provided their names, addresses and number of shares held. Two-thirds of the ;re- spondents said they had acquired their stock through outright pur- chases, nearly all ranked dividends and long-term growth as their major investment goals. A few even offered unsolicited words of encouragemekt. 'No•Smoke Break Smoking is now banned in some res- taurants, department stores, elevators, sections of airliners and other public places largely because nonsmokers have flexed their political muscle. And nonsmokers may win another round if a pilot program started by a San FORBES, JANUARY 15, 77 scva c._

I Trends &Tangents ZFrancisco-based hotel chain (Hyat~t Corp. ) proves successful. Under the program, the hotel designates a series of rooms or even an entire floor at its 50 nationwide hotels as a non- smoking area. Each room is given a heavy-duty ".cleaning that includes shampooing the carpets, vacuuming the drapes, turning mattresses, spray- ing disinfectant and removing all smoking accessories except one ash- tray. Nonsmokers requesting a tobac- co-free environment are assigned to these extra clean rooms upon arrival. The program began last year after the hotel received a request for the ser- vice from the American Heart. As- \ sociation, which was holding a con- \ vention there. -:: ~ / !J Natural Rubber Springs Back " It's true-natural rubber is still around and even making new inroads into the world market, with sales con- sistently rising. Natural rubber's mar- ket share dropped from 100% in 1939 to just slightly over 30% today, as war-born synthetic rubber took over from natural. But recent studies esti- mate that natural rubber could attain at least 42% and possibly 60% of the market over the next 15 years if an adequate supply at stable prices can be maintained. Highly elastic and more resistant to heat than many syn- thetic types, natural rubber is current- ly used to some extent in every com- mercially produced auto tire in the U.S. And the increasing popularity of - radials, which require a greater pro- Washington Practice vs. Theory Employers who have tussled with Washington over labor relations may take sardonic pleasure from hearing that the National Labor Relations Board is having its own labor prob- lems. The NLRB Professional Asso- ciation, the union of Board employees, recently charged Board Chairman Betty Murphy with a series of unfair labor practices for failing to consult with 1labor before changing the Board's hiring policy. And the Equal Employment Opportunity Commission, guardian of civil rights in hiring, has been hit with a series of suits charg- ing race and sex discrimination in EEOC employment practices.  ; portion of natural, should help to add bounce to natural rubber's recovery in the near future. WhatS~ the best reason for eadiflg Barron's today? Every issue of Barron's looks ahead and reports ahead -to keep you ahead. Ahead in your under- standing of en- what's ha pp ing and what's about to happen in the world of business, in- vesting, money. Ahead in your business dealings. Ahead in your investment decisions. Barron's gives you the facts, figures and insights you need to make your financial decisions days, weeks, even months ahead of other news sources. Barron's will alert you to early invest- ment opportunities. And give you early warnings about dangerous situations. Again and again, Barron's anticipates tomorrow's head- lines in its regular features and its special articles on industries, companies, invest- ment vehicles and trends. You'll find that Barron's really knows the meaning of covering the corporate, Wall Street, Washington and world arenas.The stock, bond, commodity, op- tions and money markets. And we do it to help you make up your own mind about managing your own money -for the present and the future. I At today's prices, where else can you get so much financial in- sight for so little. For a con- tinuous source of money management information week in and week out - every single week-sub- scribe to Barron's. Use the coupon below. Today is history.Tomorrow is _ The Dow Jones Weekly Magazine For ]nvestors • ' 200 Burnett Road, Chicopee. Mass. 01021 ' 11 Please enter my subscription for one year at ' $28 (a 28% saving off newsstand price). ' ~ El1 prefer six months at $15. ~ OPayment enclosed. El Bill me. a i A15o send me as a special _free gift a copy of' ~ 10 Rules for Investors'.' ~ ' NAME '~ ' STREh:T ' CITY _'0 STATE ZtP J LricesRood in O.S. and Possessions only. 21184, BARRON'S 15" FORBES, JANUARY 15, 1977