Tobacco Documents Online

 . BARRYBINGHAMJRs VAN A. CAVETT Edhon and Vublikher. OPlnion Roga Edik+r WARREN BUCKCERKEN LOOMIS KEITH. RUNYON Aisa<mM. Edirtors Gary S. Co,)per, in print and' in person. What he did about it was qvit'. Here's a smoker, who would rather iwitch.-'and sleep - than fight We've alli grown accustomed to faces like Gary S. Cooper's. They are the young and smugly earnest' Countenances that' grace advertise- ments for cigarettes. times opinion ___J1 • Unlike nameless models of both olds Tobacco Co. paid' him $615. a sexes whose looks are expected to rather paltry sum by celebrity Stan- sell a particular brandi Mr. Cooper dards. is a businessman who agreed to . It turned out that Mr., Cooper7s Iend his name, a sketch of his face and'i his testimonial to a low-tar cigarette as part of a campaign to show how he was able to smoke and feel safe about it- In exchange for his contribution. the R:J. Revn- notoriety had rewards thaV went beyond money. His telephone bc- ganijangling at midnight. with non- smokers on the other end' pleading with evangelistic fervor for him to join the unhcnked'¢enerati-n Afir•r "Tlic; l.ouisville Tiiiie5 C sleepless nights, Mc Cooper starte& to worry, even though he had been puffing away since high school and was healthy and happy at age 28. , So he quit. And when he did. he asked the Reynolds company to withdraw the advertisements that feature him. This was done. obvi- ously because no tobacco company wants one of its prornotprs going around telling folks that he's decid- ed to kick the habit.. Isn't it too bad we can't offer all smokers a chance to be famous like rl:'l.rv. C !'-.ne+r'

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