Tobacco Documents Online

C THE TOBACCO INSTITUTE', iNC: 1776 K STREET, NORTHWEST I WASHINGTON„D.C. 20006 I2C9-X%0€S= OUR NEW GENER,BL' OFFICE NUMBER IS 202/457-4800 September 28, 1978 Arthur J. Stevens, Esq. Vice President & General Counsel Lorillard, A Division of Loews Theatres, Inc. 666 Fifth Avenue New York, New York 10019 Dear Art: 'Je-'(WILLIiAM KLOEPFER, JR. Senior Vice President 202/457-4867 In response to your September 21 note forwarding Curt's comments on the recent Ann Landers' attack, after reviewing our file I would like to suggest that additional communi- cation is likely to be counterproductive. - We have copies of 119 columns which she has written over the past 19 years attacking tobacco smoking. On several occasions we have written to attempt to bring more objectivity into her expressions. Either she does not reply or she responds with remarks suchas "you just like to write letters" or "I suggest you get with it." In the most recent instance she told us that "I shall continue to speak out against cigarette smoking as long as I have the health and energy to do so. I have lost some close relatives and dear friends to-lung cancer, which gives me an honored place on your enemies list." In no case has there been any discernible lessening of her constant attack. I think, if anything, our intervention may tend to make her even more zealous. William Kloepfer, Jr. WKjr:mss

K.ECEIVED ' OCT 2 197,9 A. J. STEVENS E09zE~E0 ~