Lorillard
the Bandwagons of Medicine
Fields
- Author
- Cohen, L.
- Rothschild, H.
- Area
- LEGAL DEPT FILE ROOM
- Alias
- 03732573/03732589
- Type
- REPT, OTHER REPORT
- BIBL, BIBLIOGRAPHY
- Site
- N14
- Named Person
- Baas, J.
- Blackburn
- Brown, J.
- Chalmers
- Crick
- Crowe, S.J.
- Darwin
- Hahnemann, S.
- Hilden, T.
- Lysenko
- Mendel
- Parkinson
- Robinson, D.
- Stalin
- Watson
- Wright, I.
- Blackburn
- Date Loaded
- 05 Jun 1998
- Document File
- 03732159/03732629/S and H Re Smoking and Health General Volume 3 780901790605.
- Request
- R1-004
- R1-037
- Named Organization
- FDA, Food and Drug Administration
- French Natl Convention
- Gallup Poll
- John Hopkins Medical School
- Ny Times
- French Natl Convention
- Litigation
- Stmn/Produced
- Author (Organization)
- La State Univ
- Master ID
- 03732159/2629
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wk
THE BANDWAGONS OF MEDICINE
Lawrence Cohen
` Henry Rothschild
Department of Medicine
Louisiana State University
Medical Center
New Orleans, La. 70118

r
f
Cohen and Rothschild THE BANDIrlAGONS OF MED'ICINE...2
Although medical progress has been extraordinary, its path
has often been directed by the overwhelming acceptance of unproved
but popular ideas - the bandwagons of medicine. Some of these
~
ideas eventually prove valid, and their uncritical acceptance is
belatedly justified. More often, however, they are disproved and
'abandoned, or replaced by another bandwagon. A new idea can
frequently help overcome stagnation and inertia, but, unfortunately,
an object in motion tends to remain in motion, and the bandwagon
becomes an overwhelming force.
How do ideas attaTn acceptance among physicians without
rigorous proof of their validity? Moreover, how do valid ideas
become extended beyond their proper limitations? The development
of a bandwagon is a dynamic process, involving a number of social
and scientific factors. A single advocate or group of advocates
may be able to generate the interest necessary to launch~the idea.
Once other investigators become enthusiastic, preconceived notions
blur the distinction between quality and quantity of evidence.
Clinicians, laymen, the media, and various interest groups all
have a role in sustaininy unproved'ideas. Physicians often accept
a new idea because it offers a simple solution to a complex problem.
Pressured by their profession into keeping abreast of current
trends, physicians must absorb an abundance of new material.
Therefore, they may read uncritically or concentrate their reading
on~non-technical journals and abstracts. The public, in search

C
Cohen and Rothschild THE BANDWAGONS OF MEDICINE..,3
of a panacea, exerts further pressure on the clinician. The mass
media give the idea momentum by publishing opinions, conclusions,
and extrapolations as data. Research foundations, government
agencies, and private industries may each have a vested interest
in the idea, endowing it with official sanction and monetary
support.
Once a hypothesis is generally accepted, further investiga-
tion is considered perfidious, and is curbed by the reluctance to
fund dissidents. Though the idea may become orthodoxy, doubts
persist among an unconvinced minority, because the evidence is
not conclusive. Eventually these doubts lead to a critical
reevaluation of the hypothesis. The gap left by the decline in
popularity of an idea is filled by either a more viable idea or
by a newly emerging bandwagon.
All sciences are subject to the bandwagon effect, but medicine
is particularly susceptible to both the social and scientific
determinants. The'design and execution of long-term controTled
clinical studies are difficult. The evaluation of studies is
affected by the subjectivity of.both a patient's response and a
clinician's interpretation of that response. The data in support
of a theory may be unconsciously affected by the selective choice
of subjects. Also, the battle against disease is accompanied by a
feeling of urgency, a feeling that motivates physicians to endorse

Cohen and Rothschild THE BANDWAGONS OF MEDICINE...4
new but inadequately tested techniques. Most unfortunately, medical
research that questions orthodoxy is restricted by professional
ethics. For example, Chalmers et al. (1) stated, in reference to a
possible trial of low-dose heparin in the treatment of myocardial
infarction: "...the results of the six random control trials
reviewed above would make further use of a placebo questionable
fromian ethical point of view."
Because of the pervasiveness of bandwagons, the dynamics of
the phenomenon are best seen in examples from various stages of
its development. Each past, present, or possible future bandwagon
.exemplifies a different aspect.of the dynamics of the phenomenon.
* *
The bandwagon syndrome did not begin with modern medicine.
This history of medicine is largely the history of this phenomenon;
both had roots in the serpent cult of Aesculapi'us. Often the
primary impetus to a bandwagon's development is its identification
vtith a powerful personality. Aseculapius is an extreme example
of this identification, Worshipped as the god of healing in
Roman times, Aesculapius was imported from Greece in the hope of
ridding the city of a plague. In Aesculapius' temples, sacred
f
snakes licked the diseased to effect a cure, His tenets were never

Cohen and Rothschild THE BANDWAGONS OF MEDICINE.,.5
~
questioned by ancient physicians until the cult lost its popularity
with the decline of the Roman gods.
The scope of a bandwagon is not limited by time or national
boundaries. Phlebotomy was a standard practice around the world,
from the earliest recorded times to the nineteenth century. In
medieval times the Greek concept of the four humors, blood, phlegm,
and yellow and black bile, determined health and medicine. Backed
by the Church, bloodletting was used to balance the proportions of
, these fluids in the body. In the 1800's, leeches replaced veni-
section as the primary method of removingithe "'bad blood." This
procedure was so common that "leech" became a synonym for
physician. Even the weakened patients confidently accepted the
beneficence of bloodletting. The four essential fluids did not
lose credibility until alchemy transmuted into chemistry, but even
then the phlebotomy bandwagon did not decline. This indiscriminate
procedure ended only when the introduction of more sophisticated
types of therapy allowed those fortunate enough to avoid blood-
letting to outlive those treated by this barbarous practice.
At the beginning of the nineteenth century one bandwagon,
Brunonianism, was superseded by another one, homeopathy. Both
are examples of the role of the initial proponent in establishing
a bandwagon, as both were founded and backed by powerful men,
whose theories rose and fell with their owminfluence. From a

Cohen and Rothschild THE BANDWAGONS OF MfDI'CINE...6
1-W
r
historical viewpoint, it is clear that neither was adequately
substantiated, if, indeed, any attempt at scientific verification
was undertaken. The Brunonian system of the Scotch physician,
John Brown, was a drastic philosophy of therapy that employed
massive doses of stimulants and depressants, to counteract the
pathological imbalance of the body's "excitement." Alcohol and
opium were his favorite clinical tools, and he himself died of an
overdose of laudanum. In his time Brown gathered~a large following,
was approved by the French National Convention, and was
enthusiastically accepted by the medical establishment of Europe
for 25 years. The historian, Johann Baas, stated that the
Brunonian system was responsible for more deaths than the French
Revolution and the Napoleonic Wars combined (2).
At the turn of the century, the German physiciamSamuel
.Hahnemann was able
another bandwagon,
giving a patient a
disease, Hahnemann
drug that produced
began in France at
across Europe, and
to transform the decline of Brunonianiism into
homeopathy. Directly opposed to the method of
drug to counter the sjpposed cause of a
advocated the treatment of every disease with a
the same symptoms as the disease, His theory
the turn of the century, held widespread respect
even today has proponents. A corollary of
homeopathy was: the smaller the dose, the more effective the drug.
Since at that time drugs were commonly prescribed in massive doses,
this practice, which amounted to giving almost no treatment,

Cohen and Rothschild THE BANDWAGONS OF MEDICINE,.,7
.W
proved to be beneficial to patients. Nevertheless, the acceptance
of homeopathy and its triumph over Brunonianism created a readiness
to ascribe the success to this system of therapy,
Occasionally the disregard of the scientific method is
deliberate andla bandtiragon's proponent unscrupulous, For example,
the Russian fraud, Lysenko:, was able to control Soviet-Science for
thirty years. Lysenko's-ungrounded rejection of Mendelian heredity
and Darwinian evolution, backed~by his flamboyant nationalism~and
Stalin's support, caused a stagnation of science in the USSR, The
DNA research of Watson and Crick was not published in Russia until
several years after its appearance in the West, after Lysenko fell
from power.
* * *
In the recent past, many bandwagons have takem the form of
the extension of a new practice to a wide range of applications
beyond its proper limits. Thus, even the hasty acceptance of a
valid technique may be harmful. This is the paradox of'medical.
progress, The overuse of tonsi'.llectomy provides a good example of
the extension of a:valid procedure into an overwhelming bandwagon.
Previously indicated only for quinsy, in the beginning of the
twentieth century tonsillectomy became routine for almost all
throat infections. The sources of this:transition were new
techniques, false assumptions, the pressure of anxious laymen,

Cohen and Rothschild THE BANDWAGONS OF MEDICINE.,.8
.Q
economic factors, and the acceptance of inadequate studies as
conclusive.
The ancient Greeks and Hindus performed primitive tonsillec-
tomies, but the development of new techniques of anesthesia and
surgery triggered the mass acceptance of tonsillectomy. In 1907,
S. J. Crowe at Johns Hopkins Medi~cal School revamped the procedure,
making it safer, more comfortable, and less likely to be followed
by a recurrence of infection (3). The blanket acceptance of throat
infection as indication for surgery was furthered by two related
assumptions: first, that the frequency and severity of throat
infections in the past is generally predictive of their frequency
in the future; second, that even when morbidity from throat
infection is mild, the benefit of tonsillectomy outtireighsits cost
andirisk. During the years that tonsillectomy was considered the
most effective treatment for repeated throat infection, neither of
these assumptions was ever adequately tested(4-7).
Laymen also had a role in the overextension of tonsillectomy.
A number of factors--anxiety, impatience with the inconvenience and ~
cost of frequent visits, concern over a repeated course of
antibiotic treatment, preconceptions or wishful thinking concerning
the effects of tonsillectomy--led many patients or parents of young
patients to consciously or unconsciously exaggerate previous
morbidity. Naturally, the patients appeared to improve when

Cohen and Rothschi ld THE BANDWAGONS OF MEDICIrJE... 9
observed postoperatively by physicians, as compared with pre-
t
, operative observation by the parents,
Unquestionably, personal gain is a motivating factor in the
overuse of some medical procedures, including tonsillectomy, Many
studies show that Parkinson's law prevails in the practice of
surgery; wherever there are surgeons, operations abound. The United
States has twice as many surgeons per capita as Great Britain and
twice the number of operations per capita (8). One survey showed
that Canadian surgeons, who are paid by the procedure, performed
roughly twice as many operations as did surgeons in Great Britain,
who draw a fixed salary whether they operate or not. This
discrepancy was most noticeable in the case of elective operations,
such as tonsillectomy (9).
The efficacy of tonsillectomy was considered to be evidenced
by the large number of persons who improved after the operation.
That evidence is clearly inadequate, without a control group of
patients who had similar symptoms but were not operated on. However,
an experiment involving such a control group would have been
considered heretical in the heyday of tonsillectomy. Because
tonsillectomy was the standard treatment, all of these factors were
r
generally glossed over when indication for surgery was determined.
There were and still are indications for tonsillectomy, but-
millions of tonsils and adenoids have been removed needlessly, in ~
spite of the lack of conclusive evidence of the operation's ~
. W
- tV
C!t
. ~D
- M+

Cohen and Rothschild THE BANDWAGONS OF MEDICINE.,,10
efficacy in treating many conditions (7), Who is to say whether
the 300 deaths per year due to this operation in the 1950's (3)
were the result of necessary surgery or a runaway bandwagon?
Though now anticoagulation, like tonsillectomy, has only a
limited number of applications, at one time it was extended to a
wide range of thromboembolic phenomena because of the over-
zealousness of its advocates. Most notably, in the 195Ws, long-
term anticoagulation became routine in the treatment of acute
myocardial' infarction and high risk of infarction.
The Food and Drug Administration had authorized limited
testing of anticoagulants under strict supervi'sion, but physicians
began administering them ind'iscriminately. Soon anticoagulation
became the treatment method of choice for a wide range of
indications. The abundance of studies supporting anticoaguiants,
along with the promise of a miracle drug to combat man's leading~
killer, compensated for the inconclusiveness of those studies.
Unable to rely on sol1d evidence, bandwagons have a tendency
to take the form of a holy cause. In a 1959 symposium on the
history of anticoagulants, Irving Wright (10) pays "tribute to
those who did not concern themselves with the past but who pressed
forward into the unknown, facing the risks of failure, even after
years of work...." The symposium is intended to inspire young
investigators; the authors are confident in the immortality of
