Lorillard
Defendant's Exhibit Aj 'little Wheels for Big Wheels' for You and the Consumer
Fields
- Type
- ADVE, ADVERTISEMENT
- PROM, PROMOTIONAL MATERIAL
- Area
- LEGAL DEPT FILE ROOM
- Alias
- 03710294/03710298
- Document File
- 03709922/03711227/Litigation Re Robert Brian Vs Loews Record on Appeal.
- Master ID
- 03709063/1227
- 03709063-9368 Robert Brian Associates, Inc., Plaintiff, Against Loews Theatres, Inc., Defendant. Supreme Court of the State of New York County of New York Deposition of Robert M. Sandelmann
- 03709369-9408 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Notice of Motion Supreme Court of the State of New York County of New York Index No. 6859/1977
- 03709370-9371 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Affidavit of Neal Johnston Supreme Court of the State of New York County of New York Index No. 6859/1977
- 03709374-9380 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Affidavit of Neal Johnston Supreme Court of the State of New York County of New York Index No. 6859/1977
- 03709381-9383 Robert Brian V. Loews Theatres
- 03709384-9395
- 03709396-9397
- 03709398
- 03709399-9400 Robert Brian V. Loews
- 03709401 Robert Brian V. Loews Theatres
- 03709402 Brian V. Loews
- 03709403-9406 File No. 722 3232 Lorillard Co., Et All
- 03709407-9408
- 03709409-9425 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Memorandum of Law in Support of Defendant's Motion for A Protective Order Supreme Court of the State of New York County of New York Index No. 6859/77
- 03709426-9471 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Notice of Motion Supreme Courtof the State of New York County of New York Index No. 6859/77
- 03709428-9437 Robert Brian Associates, Inc. Plaintiff, -Against- Loews Theatres, Inc., Defendant. Affidavit of Neal Johnston Supreme Court of the State of New York County of New York
- 03709438 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Affidavit Supreme Court of the State of New York County of New York Index No. 6859/77
- 03709439-9445 Robert Brian Associates, Inc., Plaintiff, -Against- Loew's Theatres, Inc. Defendant. Notice for Discovery and Inspection Supreme Court of the State of New York County of New York Index No. 6859/77 Exhibit A
- 03709446
- 03709447 Robert Brian Associates, Inc., Plaintiff, -Against- Loew's Theatres, Inc., Defendant. Notice for Discovery and Inspection Supreme Court of the State of New York / County of New York Index No. 6859
- 03709448-9450 Robert Brian Associates, Inc., Against Loews Theatres, Inc., Summons Supreme Court of the State of New York County of New York Exhibit B
- 03709451-9454 Robert Brian Associates, Inc. Plaintiff Against Loews Theatres, Inc. Defendant Complaint Supreme Court of the State of New York County of New York
- 03709455 Corporate Verification
- 03709456 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Summons & Verified Complaint Supreme Court of the State of New York County of New York
- 03709457-9458 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Verified Answer Supreme Court of the State of New York County of New York
- 03709459 Verification
- 03709460 Affidavit
- 03709461-9463 Robert Brian Associates, Inc., Plaintiff Against Loews Theatres, Inc., Defendant Note of Issue Supreme Court, New York County, N.Y. Index No. 6859/1977 Exhibit C
- 03709464-9467 Robert Brian Associates, Inc., Plaintiff - Respondent, -Against- Loews Theatres, Inc., Defendant - Appellant. Appellate Division of Supreme Court Held in and for the First Judicial Department in the County of New York 5734 Exhibit D
- 03709468-9470 the Terms of Plaintiff's Contract Exhibit E
- 03709471 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Notice of Motion and Affidavit Supreme Court of the State of New York County of New York Index No. 6859/77
- 03709472-9488 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Memorandum of Law in Support of Defendant's Motion for A Protective Order Supreme Court of the State of New York County of New York Index No. 6859/77
- 03709489 Affidavit of Service by Mail
- 03709490-9535 Dup of Id 03709426-9471
- 03709492-9501 Dup of Id 03709428-9437
- 03709502 Dup of Id 03709438
- 03709503-9509 Dup of Id 03709439-9445
- 03709515-9518 Dup of Id 03709451-9454
- 03709521-9522 Dup of Id 03709457-9458
- 03709528-9531 Dup of Id 03709464-9467
- 03709537-9596 Kent Gallery
- 03709597-9614 Kent Gallery Poster
- 03709615-9616 the Kent Gallery
- 03709618-9729
- 03709730-9743
- 03709744-9760
- 03709761-9785
- 03709786-9801
- 03709802-9907
- 03709908-9909 Kent Shopping Bag Sweepstakes
- 03709910
- 03709911-9921 Mr. O'connor's Speech - 740109 Presented at Luncheon Meeting - Mcei
- 03709922-1227 Robert Brian Associates, Inc., Plaintiff - Respondent, Against Loews Theatres, Inc., Defendant - Appellant. Record on Appeal New York Supreme Court Index No. 6859/77
- 03709931-9933 Plaintiff's Exhibit 1 Foote Cone & Belding Confidential Account Report
- 03709934-9937 Plaintiffs Exhibit 2 May Condition Letter
- 03709938 Plaintiff's Exhibit 3 Omitted
- 03709939 Plaintiff's Exhibit 4
- 03709940-9949 Plaintiff's Exhibit 5 Kent Promotions
- 03709950-9957 Plaintiff's Exhibit 6 'presentation to Kent'
- 03709958 Plaintiff's Exhibit 7
- 03709959-9960 Plaintiff's Exhibit 8
- 03709961-9962 Plaintiff's Exhibit 9 Kent Castle Contest
- 03709963-9966 Plaintiff's Exhibit 10 Lorillard Steak Knife Promotion for 720300/720400
- 03709967 Plaintiff's Exhibit 10 Two - Sides Hanging Card
- 03709968 Plaintiff's Exhibit 10 Coupon
- 03709969 Plaintiff's Exhibit 10 Display (90 Carton Unit)
- 03709970 Plaintiff's Exhibit 10 Small Card for Pack Sales & Vending Machines in Supermarkets
- 03709971 Plaintiff's Exhibit 10 Salesmen's Brochure
- 03709972 Plaintiff's Exhibit 10 Design Area Display
- 03709973 Plaintiff's Exhibit 11
- 03709973A Plaintiff's Exhibit 11
- 03709974-9975 Plaintiff's Exhibit 12
- 03709976 Plaintiff's Exhibit 12
- 03709977 Plaintiff's Exhibit 12
- 03709978 Plaintiff's Exhibit 12
- 03709979 Plaintiff's Exhibit 12 Kent Promotions
- 03709980-9981 Plaintiff's Exhibit 12a
- 03709982-9983 Plaintiff's Exhibit 13
- 03709984-9987 Plaintiff's Exhibit 14 'relevant, Seasonal, Original' Contests Keep Lorillard in the Public Eye
- 03709988 Plaintiff's Exhibit 15
- 03709989-9991 Plaintiff's Exhibit 16 Kent Castle Promotion
- 03709992 Plaintiff's Exhibit 17 Kent Castle Promotion
- 03709993 Plaintiff's Exhibit 17 Kent Castle Promotion
- 03709994-9995 Plaintiff's Exhibit 17 Kent Cigarettes Promotion
- 03709996 Plaintiff's Exhibit 18
- 03709997-9998 Plaintiff's Exhibit 18 Lorillard & Co. And Design Services (Knightsbridge) Kent Castle Scheme Statement
- 03709999 Plaintiff's Exhibit 18
- 03710000 Plaintiff's Exhibit 18
- 03710001 Plaintiff's Exhibit 18
- 03710002 Plaintiff's Exhibit 18
- 03710003 Plaintiff's Exhibit 18
- 03710004 Plaintiff's Exhibit 18
- 03710005 Plaintiff's Exhibit 18 Lorillard & Co. And H. Margary Esq. Kent Castle Scheme Statement
- 03710006-0007 Plaintiff's Exhibit 18 Kent Castle Scheme
- 03710008 Plaintiff's Exhibit 19
- 03710009 Plaintiff's Exhibit 20 Omitted
- 03710010 Plaintiff's Exhibit 21 Omitted
- 03710011 Plaintiff's Exhibit 22 Coffee 'n Kent Promotion
- 03710012 Plaintiff's Exhibit 22 Kent'n Coffee Promotion Revised Copy Approach Base Display
- 03710013 Plaintiff's Exhibit 22 Kent'n Coffee Promotion Revised Copy Approaches Store Coupon
- 03710014 Plaintiff's Exhibit 22 Store Coupon
- 03710015 Plaintiff's Exhibit 22 Kent'n Coffee Promotion Promotion Procedure
- 03710016 Plaintiff's Exhibit 22 Kent'n Coffee Protion Revised Copy Approaches (Order Form)
- 03710017 Plaintiff's Exhibit 22 Coffee 'n Kent Promotion Costs
- 03710018 Plaintiff's Exhibit 22 Is There A More Effective Way to Spend the Supermarket Merchandising / Advertising Allowance?
- 03710019-0075 Plaintiff's Exhibit 23
- 03710076 Defendant's Exhibit A New Point-of-Sale Displays
- 03710077-0080 Defendant's Exhibit B Lorillard Conference Meetings with Robert Brian Associates, Inc. 700000
- 03710081 Defendant's Exhibit B Menthol & 100's
- 03710082 Defendant's Exhibit B
- 03710083-0084 Defendant's Exhibit B
- 03710085 Defendat's Exhibit B Timetable -- Kent Promotions 700000 - 710000
- 03710086-0087 Defendant's Exhibit C Kent 000600 Review
- 03710088-0090 Defendant's Exhbit C Kent 000700 and 000800 Review
- 03710091 Defendant's Exhibit C Audio-Vend Projector
- 03710092 Defendant's Exhibit C Projection Systems
- 03710093-0095 Defendant's Exhibit C Audio-Vend Commercials
- 03710096-0097 Defendant's Exhibit C Budget Analysis Kent Service Group
- 03710098 Dup of Id 03710092
- 03710099-0100 Defendant's Exhibit C Kent Service Report
- 03710101-0102
- 03710103-0104 Defendant's Exhibit E-1 File No. 722 3232 Lorillard Co., Et Al.
- 03710105 Defendant's Exhibit E-2 File No. 722 3232 Lorillard Co., Et All
- 03710106-0107 Defendant's Exhibit E-2 Letter 720509
- 03710108 Defendant's Exhibit F
- 03710109-0120 Defendant's Exhibit G Kent Promotions
- 03710121-0123 Defendant's Exhibit H Kent's Put It All Together Promotion
- 03710124 Defendant's Exhibit I Prize Structure
- 03710125 Defendant's Exhibit J Contact Report
- 03710126-0127 Defendant's Exhibit K Official Rules and Judging Procedures Purposed for Kent Castle Contest
- 03710128-0129 Defendant's Exhibit L
- 03710130 Defendant's Exhibit M Omitted
- 03710131 Defendant's Exhibit N Loews Corporation, Et Al File No. 722 3232
- 03710132-0140 Defendant's Exhibit N Loews Corporation. Complaint Before the Federal Trade Commission File No.
- 03710141-0149 Def. Ex. O Loews Corporation Agreement Containing Consent Order to Cease and Desist in the United States of America Before Federal Trade Commission File No. 722 3232
- 03710150 Def. Exhibit P the Kent Premium Club
- 03710151 Defendant's Exhibit Q Omitted
- 03710152 Def. Ex. R A Work Study for A Period of One Month - 'kent' Account - 000509 to 000609
- 03710153-0158 Def. Exhibit S-1 U.S. Small Business Corporation Income Tax Return
- 03710159-0168 Def. Ex. S-2 U.S. Small Business Corporation Income Tax Return
- 03710169-0178 Def. Ex. S-3 U.S. Small Busness Corporation Income Tax Return
- 03710179-0184 U.S. Small Business Corporation Income Tax Return
- 03710185-0193 Def. Ex. T-1 Art Estimate Old Gold Filter's 'homerun for the Money'
- 03710194 Def. Ex. T-2 Confirmation Order
- 03710195-0198 Defendant's Exhibit U Promotion Status Report and Correspondence
- 03710199-0215 Defendant's Exhibit V
- 03710216-0217 Defendant's Exhibit W Castle Contest
- 03710218 Defendant's Exhibit X
- 03710219 Defendant's Exhibit Y
- 03710220 Defendant's Exhibit Z
- 03710221-0224 Defendant's Exhibit Aa the National Promotion Audit
- 03710225 Defendant's Exhibit Ab
- 03710226-0227 Defendant's Exhibit Ac
- 03710228 Defendant's Exhibit Ad Omitted
- 03710229 Defendant's Exhibit Ae
- 03710230 Defendant's Exhibit Af
- 03710231-0232 Defendant's Exhibit Ag America's Quality Cigarette Introduces the Kent Gallery
- 03710233 Defendant's Exhibit Ah
- 03710234 Defendant's Exhibit Ai
- 03710235-0238 Defendant's Exhibit Aj Merchandising Opportunities
- 03710239-0242 Defendant's Exhibit Aj the Newport Bonus Carton
- 03710243 Defendant's Exhibit Aj Barbeque Special
- 03710244 Defendant's Exhibit Aj Newport Bonus Carton Offer
- 03710245 Defendant's Exhibit Aj Transistor Bargain
- 03710246 Defendant's Exhibit Aj Newport Record Offer
- 03710247 Defendant's Exhibit Aj List of Premiums
- 03710248 Defendant's Exhibit Aj Newport Bonus Carton
- 03710249-0262 Defendant's Exhibit Aj Package Design Exploration
- 03710263-0273 Defendant's Exhibit Aj Innovations in Marketing
- 03710274-0280 Defendant's Exhibit Aj Other Consumer Promotions
- 03710281-0284 Defendant's Exhibit Aj 'little Wheels for Big Wheels' Win A Newport Oingo
- 03710285 Defendant's Exhibit Aj Win A Newport Dingo 'little Wheels for Big Wheels' Contest
- 03710286-0288 Defendant's Exhibit Aj Win A Newport Dingo.
- 03710289-0293 Defendant's Exhibit Aj 100 Salesmen Will Soon Be Proud Owners of Newport Dingos.
- 03710299 Defendant's Exhibit Aj Anna Scalfani Where Are You?
- 03710300 Defendant's Exhibit Aj Old Gold Is Looking for People Who Have Inherited A Fortune, But Don't Know It.
- 03710301 Defendant's Exhibit Aj Old Gold Is Looking for People Who Have Inherited A Fortune But Don't Know It.
- 03710302-0305 Defendant's Exhibit Aj Why Some 'good' Husbands Run Away
- 03710306 Defendant's Exhibit Aj Marriage
- 03710307 Defendant's Exhibit Aj Tracer's Tracks Runaway Teens
- 03710308 Defendant's Exhibit Aj
- 03710309-0321 Defendant's Exhibit Ak
- 03710322 Defendant's Exhibit Al
- 03710323-0333 Defendant's Exhibit Am
- 03710334 Defendant's Exhibit An
- 03710335-0340 Robert Brian Associates, Inc., Plaintiff, -Against- Loe W's Theaters, Inc., Defendant. Request for Charges of Plaintiff Supreme Court of the State of New York County of New York Index No. 6859/77
- 03710341-0352 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant, Defendant's Requests to Charge Supreme Court of the State of New York County of New York Index No. 6859/77
- 03710353
- 03710354 Robert Brian Associates, Inc., Plaintiff -Respondent, -Against- Loews Theatres, Inc., Defendant-Appellant. Stipulation Settling Transcript Supreme Court of the State of New York Appellate Division : First Department Index No. 6859/77
- 03710355 Robert Brian Associates, Inc., Plaintiff -Respondent, -Against- Loews Theatres, Inc., Defendant-Appellant. Affirmation Certifying Record Supreme Court of the State of New York Appellate Division : First Department Index No. 6859/77
- 03710356 Robert Brain Associates, Inc., Plaintiff -Respondent, -Against- Loews Theatres, Inc., Defendant - Appellant. Stipulation Relating to Omission of Certain Non-Documentary Exhibits From Record New York Supreme Court Appellate Division : First Department Index No 6859/77
- 03710828-0830 Robert Brian Associates, Inc., Plaintiff - Respondent, -Against- Loews Theatres, Inc., Defendant - Appellant, Statement Under Cplr 5531 Supreme Court of the State of New York Appellate Division : First Department 6859 / 77
- 03710831-0832 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Notice of Appeal Supreme Court of the State of New York County of New York 6859/77
- 03710833-0835 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Pre-Argument Statement Supreme Court of the State of New York County of New York 6859/77
- 03710836 Robert Brian Associates, Inc., Plaintiff Against Loews Theatres, Inc., Deffendant Summons Supreme Court of the State of New York County of New York
- 03710837-0840 Robert Brian Associates, Inc. Plaintiff -Against- Loews Theatres, Inc. Defendant Complaint Supreme Court of the State of New York County of New York
- 03710841-0844 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Verified Answer Supreme Court of the State of New York County of New York
- 03710845-0846 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc. Defendant, Judgement Supreme Court of the State of New York County New York 6859 / 1977
- 03710847 Robert Brian Associates, Inc., Plaintiff Against Loews Theatres, Inc., Defendant Costs of Plaintiff Supreme Court of the State of New York County of New York
Related Documents:
Document Images
,
Defendant's Exhibit AJ
P. Lorillard
Newport Contest
Trade Brochure
Page 1: 4 Front Cover)
"Little Wheels For Big Wheels"
FOR
YCNT
- AND THE CONSUMER
Illustration: (Dingo and Newport Pack)
DETAIIS INSIDE
Page 2: Newport
"Little Wheels For Big Wheels"
Contest
1000 NEWPORT DINGOS BEING AWARDED AS PRIZES:
Illustration: (Man Riding Dingo)
Caption: WHAT A PRIZE:
1217
May 26, 1970
Scoots you everywhere in style. Top
speed--35 mph. Folds to 19" high.
Weighs only 73 lbs. Easy to carry
and store. Saves time and gas. Fun
to ride.
I1lustration: (Additional sequence of folding and carrying pictures
from consumer ad or catalogue sheets.)
Defendant's Exhibit AJ
-2-
page 3:
isplay: SPECIAL CONTEST ADVERTISING
Illustrate: (Double spread magazine ad)
«
Caption: Big double spread color ads will spearhead an all-out
print advertising campaign in LIFE and other leading
magazines. Newspapers and trade ads will also be used.
As will car cards and outdoor posters in special markets.
Display: SPECIAL SWEEPSTAKES FOR DEALERS
(only authorized tobacco dealers may enter)
100 Newport Dingos as prizes.
Nothing to write:
Nothing to buy:
Just fill in coupon below, tear off and give -to your
Newport sales representative or mail to
, before
Front of "Tear-Off"
rlap at Bottom of Page: ENTRY COUPON
NEWPORT DEALER SWEEPSTAKES
Filling in this coupon could win you a Newport Dingo
Your Name
Store Name
Store Address
City S tate Zip
Sweepstakes closes All entrants
must be 21 or older. Winners will bedetermined by
prize drawing.
(Insert legal copy)
On Back of Coupon: WIN A NEWPORT DINGO:
GIVE THIS ENTRY COUPON TO YOUR NEWPORT SALES REPRFS ENTATIPE
OR MAIL TO .
1218
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Iefendamt's E:xcfbit AJ
-3-
1219
Page 4:
Illuatrate: COLORFUL CONTEST DISPLAYS
.
(Display bin)
(Entry form pad)
(Counter Display)
Illustrate: (Pack of Newports and a Dingo)
Display: You can help your Newport salesman win a Dingo, too:
You will be doing him a big, big favor by cooperating:::
f
Display: NEWPdRT MENTHOL CIGARETTES-
~
~
X
1:
I
.
1,000 NEWPORT
DINGOS BEING
AWARDED AS
PRIZES !
,
WHAT A PRIZE !
_..._ ......-..~ ..... _ -
~.. .......~~..~- -~..~
SPECIAL SWEEPSTAKES 4 k'
DGI1 L..L..1 ~ V /YOIN%NG ~ B~l,
F®R , ~
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100 NEWPORT DINGQS AS PRIZES !
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ENTRY COUPON
NEWPORT DEALER SWEEPSTAKES
FtlUng in Mr. oa~pa~ awld rin pu a N.wpo.t Prpo
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COLORFUL CONTEST DISPLAYS
You can h.lp your
N.wport s.lesman
wira. Dingo.tool
You will be doing
him a big,big favor
by cooperating I!!
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