Lorillard
Defendant's Exhbit C Kent 000700 and 000800 Review
Fields
- Type
- REPT, OTHER REPORT
- Area
- LEGAL DEPT FILE ROOM
- Named Person
- Guberman
- Killian
- Rosenfeld
- Sandelman
- Shaller
- Swartz, A.
- Document File
- 03709922/03711227/Litigation Re Robert Brian Vs Loews Record on Appeal.
- Alias
- 03710088/03710090
- Litigation
- Stmn/Produced
- Master ID
- 03709063/1227
- 03709063-9368 Robert Brian Associates, Inc., Plaintiff, Against Loews Theatres, Inc., Defendant. Supreme Court of the State of New York County of New York Deposition of Robert M. Sandelmann
- 03709369-9408 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Notice of Motion Supreme Court of the State of New York County of New York Index No. 6859/1977
- 03709370-9371 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Affidavit of Neal Johnston Supreme Court of the State of New York County of New York Index No. 6859/1977
- 03709374-9380 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Affidavit of Neal Johnston Supreme Court of the State of New York County of New York Index No. 6859/1977
- 03709381-9383 Robert Brian V. Loews Theatres
- 03709384-9395
- 03709396-9397
- 03709398
- 03709399-9400 Robert Brian V. Loews
- 03709401 Robert Brian V. Loews Theatres
- 03709402 Brian V. Loews
- 03709403-9406 File No. 722 3232 Lorillard Co., Et All
- 03709407-9408
- 03709409-9425 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Memorandum of Law in Support of Defendant's Motion for A Protective Order Supreme Court of the State of New York County of New York Index No. 6859/77
- 03709426-9471 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Notice of Motion Supreme Courtof the State of New York County of New York Index No. 6859/77
- 03709428-9437 Robert Brian Associates, Inc. Plaintiff, -Against- Loews Theatres, Inc., Defendant. Affidavit of Neal Johnston Supreme Court of the State of New York County of New York
- 03709438 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Affidavit Supreme Court of the State of New York County of New York Index No. 6859/77
- 03709439-9445 Robert Brian Associates, Inc., Plaintiff, -Against- Loew's Theatres, Inc. Defendant. Notice for Discovery and Inspection Supreme Court of the State of New York County of New York Index No. 6859/77 Exhibit A
- 03709446
- 03709447 Robert Brian Associates, Inc., Plaintiff, -Against- Loew's Theatres, Inc., Defendant. Notice for Discovery and Inspection Supreme Court of the State of New York / County of New York Index No. 6859
- 03709448-9450 Robert Brian Associates, Inc., Against Loews Theatres, Inc., Summons Supreme Court of the State of New York County of New York Exhibit B
- 03709451-9454 Robert Brian Associates, Inc. Plaintiff Against Loews Theatres, Inc. Defendant Complaint Supreme Court of the State of New York County of New York
- 03709455 Corporate Verification
- 03709456 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Summons & Verified Complaint Supreme Court of the State of New York County of New York
- 03709457-9458 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Verified Answer Supreme Court of the State of New York County of New York
- 03709459 Verification
- 03709460 Affidavit
- 03709461-9463 Robert Brian Associates, Inc., Plaintiff Against Loews Theatres, Inc., Defendant Note of Issue Supreme Court, New York County, N.Y. Index No. 6859/1977 Exhibit C
- 03709464-9467 Robert Brian Associates, Inc., Plaintiff - Respondent, -Against- Loews Theatres, Inc., Defendant - Appellant. Appellate Division of Supreme Court Held in and for the First Judicial Department in the County of New York 5734 Exhibit D
- 03709468-9470 the Terms of Plaintiff's Contract Exhibit E
- 03709471 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Notice of Motion and Affidavit Supreme Court of the State of New York County of New York Index No. 6859/77
- 03709472-9488 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Memorandum of Law in Support of Defendant's Motion for A Protective Order Supreme Court of the State of New York County of New York Index No. 6859/77
- 03709489 Affidavit of Service by Mail
- 03709490-9535 Dup of Id 03709426-9471
- 03709492-9501 Dup of Id 03709428-9437
- 03709502 Dup of Id 03709438
- 03709503-9509 Dup of Id 03709439-9445
- 03709515-9518 Dup of Id 03709451-9454
- 03709521-9522 Dup of Id 03709457-9458
- 03709528-9531 Dup of Id 03709464-9467
- 03709537-9596 Kent Gallery
- 03709597-9614 Kent Gallery Poster
- 03709615-9616 the Kent Gallery
- 03709618-9729
- 03709730-9743
- 03709744-9760
- 03709761-9785
- 03709786-9801
- 03709802-9907
- 03709908-9909 Kent Shopping Bag Sweepstakes
- 03709910
- 03709911-9921 Mr. O'connor's Speech - 740109 Presented at Luncheon Meeting - Mcei
- 03709922-1227 Robert Brian Associates, Inc., Plaintiff - Respondent, Against Loews Theatres, Inc., Defendant - Appellant. Record on Appeal New York Supreme Court Index No. 6859/77
- 03709931-9933 Plaintiff's Exhibit 1 Foote Cone & Belding Confidential Account Report
- 03709934-9937 Plaintiffs Exhibit 2 May Condition Letter
- 03709938 Plaintiff's Exhibit 3 Omitted
- 03709939 Plaintiff's Exhibit 4
- 03709940-9949 Plaintiff's Exhibit 5 Kent Promotions
- 03709950-9957 Plaintiff's Exhibit 6 'presentation to Kent'
- 03709958 Plaintiff's Exhibit 7
- 03709959-9960 Plaintiff's Exhibit 8
- 03709961-9962 Plaintiff's Exhibit 9 Kent Castle Contest
- 03709963-9966 Plaintiff's Exhibit 10 Lorillard Steak Knife Promotion for 720300/720400
- 03709967 Plaintiff's Exhibit 10 Two - Sides Hanging Card
- 03709968 Plaintiff's Exhibit 10 Coupon
- 03709969 Plaintiff's Exhibit 10 Display (90 Carton Unit)
- 03709970 Plaintiff's Exhibit 10 Small Card for Pack Sales & Vending Machines in Supermarkets
- 03709971 Plaintiff's Exhibit 10 Salesmen's Brochure
- 03709972 Plaintiff's Exhibit 10 Design Area Display
- 03709973 Plaintiff's Exhibit 11
- 03709973A Plaintiff's Exhibit 11
- 03709974-9975 Plaintiff's Exhibit 12
- 03709976 Plaintiff's Exhibit 12
- 03709977 Plaintiff's Exhibit 12
- 03709978 Plaintiff's Exhibit 12
- 03709979 Plaintiff's Exhibit 12 Kent Promotions
- 03709980-9981 Plaintiff's Exhibit 12a
- 03709982-9983 Plaintiff's Exhibit 13
- 03709984-9987 Plaintiff's Exhibit 14 'relevant, Seasonal, Original' Contests Keep Lorillard in the Public Eye
- 03709988 Plaintiff's Exhibit 15
- 03709989-9991 Plaintiff's Exhibit 16 Kent Castle Promotion
- 03709992 Plaintiff's Exhibit 17 Kent Castle Promotion
- 03709993 Plaintiff's Exhibit 17 Kent Castle Promotion
- 03709994-9995 Plaintiff's Exhibit 17 Kent Cigarettes Promotion
- 03709996 Plaintiff's Exhibit 18
- 03709997-9998 Plaintiff's Exhibit 18 Lorillard & Co. And Design Services (Knightsbridge) Kent Castle Scheme Statement
- 03709999 Plaintiff's Exhibit 18
- 03710000 Plaintiff's Exhibit 18
- 03710001 Plaintiff's Exhibit 18
- 03710002 Plaintiff's Exhibit 18
- 03710003 Plaintiff's Exhibit 18
- 03710004 Plaintiff's Exhibit 18
- 03710005 Plaintiff's Exhibit 18 Lorillard & Co. And H. Margary Esq. Kent Castle Scheme Statement
- 03710006-0007 Plaintiff's Exhibit 18 Kent Castle Scheme
- 03710008 Plaintiff's Exhibit 19
- 03710009 Plaintiff's Exhibit 20 Omitted
- 03710010 Plaintiff's Exhibit 21 Omitted
- 03710011 Plaintiff's Exhibit 22 Coffee 'n Kent Promotion
- 03710012 Plaintiff's Exhibit 22 Kent'n Coffee Promotion Revised Copy Approach Base Display
- 03710013 Plaintiff's Exhibit 22 Kent'n Coffee Promotion Revised Copy Approaches Store Coupon
- 03710014 Plaintiff's Exhibit 22 Store Coupon
- 03710015 Plaintiff's Exhibit 22 Kent'n Coffee Promotion Promotion Procedure
- 03710016 Plaintiff's Exhibit 22 Kent'n Coffee Protion Revised Copy Approaches (Order Form)
- 03710017 Plaintiff's Exhibit 22 Coffee 'n Kent Promotion Costs
- 03710018 Plaintiff's Exhibit 22 Is There A More Effective Way to Spend the Supermarket Merchandising / Advertising Allowance?
- 03710019-0075 Plaintiff's Exhibit 23
- 03710076 Defendant's Exhibit A New Point-of-Sale Displays
- 03710077-0080 Defendant's Exhibit B Lorillard Conference Meetings with Robert Brian Associates, Inc. 700000
- 03710081 Defendant's Exhibit B Menthol & 100's
- 03710082 Defendant's Exhibit B
- 03710083-0084 Defendant's Exhibit B
- 03710085 Defendat's Exhibit B Timetable -- Kent Promotions 700000 - 710000
- 03710086-0087 Defendant's Exhibit C Kent 000600 Review
- 03710091 Defendant's Exhibit C Audio-Vend Projector
- 03710092 Defendant's Exhibit C Projection Systems
- 03710093-0095 Defendant's Exhibit C Audio-Vend Commercials
- 03710096-0097 Defendant's Exhibit C Budget Analysis Kent Service Group
- 03710098 Dup of Id 03710092
- 03710099-0100 Defendant's Exhibit C Kent Service Report
- 03710101-0102
- 03710103-0104 Defendant's Exhibit E-1 File No. 722 3232 Lorillard Co., Et Al.
- 03710105 Defendant's Exhibit E-2 File No. 722 3232 Lorillard Co., Et All
- 03710106-0107 Defendant's Exhibit E-2 Letter 720509
- 03710108 Defendant's Exhibit F
- 03710109-0120 Defendant's Exhibit G Kent Promotions
- 03710121-0123 Defendant's Exhibit H Kent's Put It All Together Promotion
- 03710124 Defendant's Exhibit I Prize Structure
- 03710125 Defendant's Exhibit J Contact Report
- 03710126-0127 Defendant's Exhibit K Official Rules and Judging Procedures Purposed for Kent Castle Contest
- 03710128-0129 Defendant's Exhibit L
- 03710130 Defendant's Exhibit M Omitted
- 03710131 Defendant's Exhibit N Loews Corporation, Et Al File No. 722 3232
- 03710132-0140 Defendant's Exhibit N Loews Corporation. Complaint Before the Federal Trade Commission File No.
- 03710141-0149 Def. Ex. O Loews Corporation Agreement Containing Consent Order to Cease and Desist in the United States of America Before Federal Trade Commission File No. 722 3232
- 03710150 Def. Exhibit P the Kent Premium Club
- 03710151 Defendant's Exhibit Q Omitted
- 03710152 Def. Ex. R A Work Study for A Period of One Month - 'kent' Account - 000509 to 000609
- 03710153-0158 Def. Exhibit S-1 U.S. Small Business Corporation Income Tax Return
- 03710159-0168 Def. Ex. S-2 U.S. Small Business Corporation Income Tax Return
- 03710169-0178 Def. Ex. S-3 U.S. Small Busness Corporation Income Tax Return
- 03710179-0184 U.S. Small Business Corporation Income Tax Return
- 03710185-0193 Def. Ex. T-1 Art Estimate Old Gold Filter's 'homerun for the Money'
- 03710194 Def. Ex. T-2 Confirmation Order
- 03710195-0198 Defendant's Exhibit U Promotion Status Report and Correspondence
- 03710199-0215 Defendant's Exhibit V
- 03710216-0217 Defendant's Exhibit W Castle Contest
- 03710218 Defendant's Exhibit X
- 03710219 Defendant's Exhibit Y
- 03710220 Defendant's Exhibit Z
- 03710221-0224 Defendant's Exhibit Aa the National Promotion Audit
- 03710225 Defendant's Exhibit Ab
- 03710226-0227 Defendant's Exhibit Ac
- 03710228 Defendant's Exhibit Ad Omitted
- 03710229 Defendant's Exhibit Ae
- 03710230 Defendant's Exhibit Af
- 03710231-0232 Defendant's Exhibit Ag America's Quality Cigarette Introduces the Kent Gallery
- 03710233 Defendant's Exhibit Ah
- 03710234 Defendant's Exhibit Ai
- 03710235-0238 Defendant's Exhibit Aj Merchandising Opportunities
- 03710239-0242 Defendant's Exhibit Aj the Newport Bonus Carton
- 03710243 Defendant's Exhibit Aj Barbeque Special
- 03710244 Defendant's Exhibit Aj Newport Bonus Carton Offer
- 03710245 Defendant's Exhibit Aj Transistor Bargain
- 03710246 Defendant's Exhibit Aj Newport Record Offer
- 03710247 Defendant's Exhibit Aj List of Premiums
- 03710248 Defendant's Exhibit Aj Newport Bonus Carton
- 03710249-0262 Defendant's Exhibit Aj Package Design Exploration
- 03710263-0273 Defendant's Exhibit Aj Innovations in Marketing
- 03710274-0280 Defendant's Exhibit Aj Other Consumer Promotions
- 03710281-0284 Defendant's Exhibit Aj 'little Wheels for Big Wheels' Win A Newport Oingo
- 03710285 Defendant's Exhibit Aj Win A Newport Dingo 'little Wheels for Big Wheels' Contest
- 03710286-0288 Defendant's Exhibit Aj Win A Newport Dingo.
- 03710289-0293 Defendant's Exhibit Aj 100 Salesmen Will Soon Be Proud Owners of Newport Dingos.
- 03710294-0298 Defendant's Exhibit Aj 'little Wheels for Big Wheels' for You and the Consumer
- 03710299 Defendant's Exhibit Aj Anna Scalfani Where Are You?
- 03710300 Defendant's Exhibit Aj Old Gold Is Looking for People Who Have Inherited A Fortune, But Don't Know It.
- 03710301 Defendant's Exhibit Aj Old Gold Is Looking for People Who Have Inherited A Fortune But Don't Know It.
- 03710302-0305 Defendant's Exhibit Aj Why Some 'good' Husbands Run Away
- 03710306 Defendant's Exhibit Aj Marriage
- 03710307 Defendant's Exhibit Aj Tracer's Tracks Runaway Teens
- 03710308 Defendant's Exhibit Aj
- 03710309-0321 Defendant's Exhibit Ak
- 03710322 Defendant's Exhibit Al
- 03710323-0333 Defendant's Exhibit Am
- 03710334 Defendant's Exhibit An
- 03710335-0340 Robert Brian Associates, Inc., Plaintiff, -Against- Loe W's Theaters, Inc., Defendant. Request for Charges of Plaintiff Supreme Court of the State of New York County of New York Index No. 6859/77
- 03710341-0352 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant, Defendant's Requests to Charge Supreme Court of the State of New York County of New York Index No. 6859/77
- 03710353
- 03710354 Robert Brian Associates, Inc., Plaintiff -Respondent, -Against- Loews Theatres, Inc., Defendant-Appellant. Stipulation Settling Transcript Supreme Court of the State of New York Appellate Division : First Department Index No. 6859/77
- 03710355 Robert Brian Associates, Inc., Plaintiff -Respondent, -Against- Loews Theatres, Inc., Defendant-Appellant. Affirmation Certifying Record Supreme Court of the State of New York Appellate Division : First Department Index No. 6859/77
- 03710356 Robert Brain Associates, Inc., Plaintiff -Respondent, -Against- Loews Theatres, Inc., Defendant - Appellant. Stipulation Relating to Omission of Certain Non-Documentary Exhibits From Record New York Supreme Court Appellate Division : First Department Index No 6859/77
- 03710828-0830 Robert Brian Associates, Inc., Plaintiff - Respondent, -Against- Loews Theatres, Inc., Defendant - Appellant, Statement Under Cplr 5531 Supreme Court of the State of New York Appellate Division : First Department 6859 / 77
- 03710831-0832 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Notice of Appeal Supreme Court of the State of New York County of New York 6859/77
- 03710833-0835 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Pre-Argument Statement Supreme Court of the State of New York County of New York 6859/77
- 03710836 Robert Brian Associates, Inc., Plaintiff Against Loews Theatres, Inc., Deffendant Summons Supreme Court of the State of New York County of New York
- 03710837-0840 Robert Brian Associates, Inc. Plaintiff -Against- Loews Theatres, Inc. Defendant Complaint Supreme Court of the State of New York County of New York
- 03710841-0844 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Verified Answer Supreme Court of the State of New York County of New York
- 03710845-0846 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc. Defendant, Judgement Supreme Court of the State of New York County New York 6859 / 1977
- 03710847 Robert Brian Associates, Inc., Plaintiff Against Loews Theatres, Inc., Defendant Costs of Plaintiff Supreme Court of the State of New York County of New York
Related Documents:
Document Images
DEFENDANT' S EKfiIBIT C
K=~:- .ULY AND
4w
b.
10iJ
1
10i-I
Robert ...: ian Associates continued develcping "l.udic-
Ver.d"....N`.:. Sa :del:..an flew to Detroit V to invest'_gate
. ^ot re develcp.^_.. . "Scr:pt "for the above ren..i onec
.,...._., _s being written.
.. Tne first client :ceeti^g c° .:_y took ^lace f::e.
,, . r
r.i__an disc.._sed..,...._run : cr Tne ."'cney . +e c--ceee_.c
to deve: stratez-:'or ,.ranszlan..,... =h'.= __ swee:.staries fr.,m
ra=_o .. to print.
Age.. ..tartea work on Groce^-y Stc.; Pror.., .icn f or Kent.
,.e w: _ get crck to Ke^ with full specifl.cat'_ons on "+iin
Six Foot Eag c_ Groceries" Sweepsta:ce.
Cn July 13th ~1r. Sandelman and Mz-. Rosenfeld flew to
Chicago for a two day f_eld trip. They visited discour.t centers.
liquor stores and supermarkets. Ccr.tinued local fleld triYs:
New York City, Bronx, Suffolk, Westchester, and Nassau. ke
continually see that Kent.is relegateti (ty Reynolds) to a
subserv_ent shelf positior..
Note: Reynolds also provides sto-e buyers with tobacec order
for:ts. Needless to say this fcr , places R.J. Reynolds CigVrettes
in a oror.±r.ent position. Kent, an:ozg otY:?r cigarettes is an
awkward one. These trips, while ir.ccnc"_.:sive in themselves,
do show marked sin,`larities in specific areas.
On a field trip August h?th we stopped at Sloan nres.
Supermarket located en '+~est Kir.gstridge Road, _'Er onx, N.Y.
This store is part of an eight store chain under Associated
Food Store I+Sanagement. Met the chief buyer for this store,
Mr. Allen Swartz. Took Mr. Swartz out to lunch and learned
that he 1s vice president of the Metropolitan Security Force...
an crganization dedicated to solving the pilferage prcbleW
in super-...arkets. :4r Swartz like other buyers we have _':ter-
viewed would not consider a floor cigarette display because
of the pilferage problem mentioned above. Mr. Swartz went so
far to say, "how =ch are ycu.going to pay me in advance fer
you^ Kent Cigarette dlsplay. Suffice it to say, his point was
well taken.
We are in the process o: developi.^.g a highly unusual
floor space display for Kent. This distla;r will go a long way
to solvi:ig the grocery store problem and because of it, it
would be much to Kent's advantage.
Note: When we r.2ice our reco--endation and prove lts effect-
iveness Mr. Swartz has invlted Robert -"--,ian Assoc,a-.es to
1
DL£E:JWitIT'8 EMiZBiT C
i0i2
present our :isnlay conce^` to tne .:etropoli ta^ Seca^' :y ..._ ce.
Every ; a,,cr cra_:: in the New Yor c area is a neTber: A & F Assoc.,
Bc^acks, Snoc µe1'_, Grand Jniorn and Food Fa,=, e-~c. _.. is
otvious t:za.. an. ni~ Kent can ^o to he' '.,res sci:e ..^e=-
pr ob:e.^s, wi _1 go a long way o.c heI, Kent wi,,.. _._-s.,._ __.,-
motions.
,z ~ec :e lie:,.. rcr -.._ ..
.._ ca- -_ -.e. V ~er
a . S a..u ^ ~.. l.:i ... SC 4.ec' I e i ~... ..--~a ^.. . .n -. .....-....w aS
given us a'~a rc new
c -=pai6r.
ti~:r 3:.z er.^..aa caftSe to ..-. .°.-.._ __. ..:e:-'"t; ar..~ as',CeC --
to QevP_oC ..°.'w packate QBg1A,^.5/ :c: ........ '!`::;.._.'n a Y:eeaC we
had = el pec sa':-. :Gt were -Ga= '.._.. 7: _:e=t wGu'-La be
sh,~~vec for ..._ pr es=: :.
' i r.isne.: Wcr1Ci^.k on cesir-_:'..... i:en t iC3' s a.^.4f Ken' rJe.^.t nel
co1'iter cards. Lesib.ls were ac.ce^te--4 and ~eCr:a.^.i ~a15 sent to
S.^.aller.
Staff ineeti^._s (F:FA) were helc to determine new ??crre: ..
For The ircney concepts. A new creative p:at!'or^: was pla-~ned
accpo^:pa:]i^g copy and ?ay :ts. TY-;s '':ieae; C:ater=ais Wi11
be su:.^itted to Mr. Kilian.
Robert Brian Associates is currently investicatina
'^g two c.ac`i^es at
Superraarket 1 "'~'7" Promotion. '.,e are cr' eck_..
the present. We are also contacting :..a,~,or supermarket cha= ns
to check feasibility of such a project.
Mr. Guberma^n has told 3.nA to develop s'x separate grocerty
store preWotions (for test). We are to get back to with
c::r proposals as quickly as possib:e.
