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Lorillard

Robert Brian Associates, Inc., Plaintiff - Respondent, Against Loews Theatres, Inc., Defendant - Appellant. Record on Appeal New York Supreme Court Index No. 6859/77

Date: 26 May 1978
Length: 1308 pages
03709922-03711227
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Fields

Type
PLEA, PLEADING
TRAN, TRANSCRIPT
Alias
03709922/03711227
Area
LEGAL DEPT FILE ROOM
Site
N14
Named Organization
Albert Frank Guenther Law Advertisi
American Express
Amer, American Tobacco
Anheuser Busch
Appellate Division
Ballantine
Baltimore Orioles
Bbd + O
Bissell
Blue Ribbon
Blue Ribbon Promotions
British Counsel
Budweiser
Burlington Mills
Bw, Brown & Williamson
Campbell
Canada Dry
Carling Brewery
Chemical Bank
Colgate
Colgate Palmolive
Consumer Reports
Counsel Press
Court of Appeals
Cpc
Cplr
Curt Carlson
Dart Industries
Delmonte
Dept of Commerce
Dl Blair
Dodge
Don Jagoda Associates
Eastern Airlines
Exxon
Foote Cone + Belding
Forsyte Kerman
Frito Lay
Ftc, Federal Trade Commission
Garcia
General Motors
Gift Star
Grocery Mfg Assn
Heinz
Ibm
Incentive Marketing
Johnson + Johnson
Kaywoodie Pipe
Kraft
Lennen + Newell
Lipton
Manila <Mennilla>
Marketing Executives Club
Mennilla
Michelob
Mobil Oil
Natl Football Assn
Natl Promotion Audit
Natl Trust
New Day Communications
Nyu
Nyu Club
Ny State Attorney Generals Office
Ny Supreme Court
Ny Times
Ny Univ
Pan American
Paul Weiss
Pepsi Cola
Permacel
Quaker Oats
Reynold Offset
RJR, R.J.Reynolds
Robert Brian Associates
Robert Brian Advertising
Robert Ryan
Robert Weber Associates
Sales Promotion Executives Assn
Schlitz
Ssc+B
Standard Brands
Stars + Stripes
St Johns Univ
St Regis Paper
Texaco
Thermos
Thermoserve
Thermo Serv
Thoroughbred Racing Assn
United Offset
Wells Fargo Bank
Xerox
Abercrombie + Fitch
Named Person
Abraham
Angus, J.W.
Armstrong, L.
Armstrong, L.H.
Bass, B., J.R.
Bresnahan, J.J.
Brown, J.
Callan, J.
Carey, R.
Class <Glass, L.R.>
Cosgrove
Crown, M.F.
Diggs
Doakes, J.
Dougherty, P.
Ehrlich, A.H.
Eisenstadter
Forzaglia, J.
Gaberman, P.
Gassman <Gastman, M.>
Gastman, M.
Glass, L.R.
Goyette
Guberman, I.
Guberman, J.
G, M.I. <Gastman, M.I.>
Hirschorn, S.
Howley, J.
Jagoda, D.
Johnson, M.
Johnston, N.
Judd <Judge, C.H.>
Judge, C.H.
Kerman, I.
Kilian, J.
King
Kleinbard, M.
Klein, A.F.
Laguardia, F.H.
Lancaster, W.
Lawless, P.
Lewis, A.H.
Lewis, F.
Magid, B.S.
Magio <Magid, B.S.>
Magoda, D. <Jagoda, D.>
Marzullo, P.J.
Maxwell
Mccarthy
Monasch, B.I.
Moss, M.
Newman, M.
Oconnor, F.J.
Orth, R.
Pollack, L.
Risch <Tisch, P.R.>
Rosenfeld, J.
Ross, M. <Moss, M.>
Ryan, D.J.
Sandelman, R.M.
Sands
Sathewaite
Schaller, M.A.
Shatz, H.
Sigman, S.B.
Stevens, A.J.
Thomas
Tisch, P.R.
Wasserman
Wasserman, R.
Watson, T.
Weinberg, R.
Xxart <Stevens, A.J.>
Xxbud <Bass, B.>
Xxirving <Guberman, I.>
Xxirv <Guberman, I.>
Xxjerry <Rosenfeld, J.>
Xxjohn <Bresnahan, J.J.>
Zutler
Document File
03709922/03711227/Litigation Re Robert Brian Vs Loews Record on Appeal.
Date Loaded
12 Feb 1999
Master ID
03709063/1227

Related Documents:
Author (Organization)
Ny Supreme Court
Litigation
Stmn/Produced
Characteristic
MARG, MARGINALIA
PARE, PARENT
UNCO, UNCODED LIST
Brand
Camel
Chesterfield
Kent
Kicks
Lucky Strike
Marlboro
Newport
Old Gold
Pall Mall
Philip Morris
Raleigh
Salem
Spring
True
Winston
UCSF Legacy ID
gcs40e00

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Page 1: gcs40e00
t New York County Clerk's Index No. 6859/77 ~`Yiu ~nr1~ Suvrrlur Taaurf VP Appellate Division-First Department ROBERT BRIAN ASSOCIATES, INC., Plaintiff-Respondent, -against- LOEWS THEATRES, INC., Defendant-Appellant. RECORD ON APPEAL (Volume III of III - Pages 853-1279) PAUL, WEISS, RIFKIND, WHARTON & GARRISON 345 Park Avenue New York, New York 10022 (212) 644-8000 Attorneys for Defendant-Appellant Loews Theatres, Inc. LEONARD R. GLASS, ESQ. Suite 3600 540 Madison Avenue New York, New York 10022 Attorney for Plaintiff-Respondent Robert Brian Associates, Inc. -,7 O CC ~ s9 jU (7802) P N I ~ COUNSEL PRESS. INC.. 55 West 42nE Street. New York. N.Y. 10C36 9 !2121 391-6622
Page 2: gcs40e00
(i) I "' D E X pa ce Statement tinder C?LR 5531 . . . . . . . . . . . . . . . . . \otice of Ap-jeal . . . . . . . . . . . . . . . . . . . . . . . Pre-argument Statemen. . . . . . . . . . • . . • - • • • • . 6 . S u =mo n s . . . . . . . . . . . . . . . . . . . . . . . . . . . i Comclaint . . . . . . . . . . . . . . . . . . . . . . . . . . Verified Answer . . . . . . . . . . . . . . . . . . . . . . . 15 .: ud gmen :. . . . . . . . . . . . . . . . . . . . . . . . . . . 79 Bill of Costs . . . . . . . . . . . . . . . . . . . . . . . . 2'- Trans cript . . . . . . . . . . . . . . . . . . . . . . . . . 2 2 Witnes Inde>: tiame Direct Cross Redirect Recross Robert N. Sandelman 32 176 398 Arthur J. Stevens 286 318 Stanley B. Sigman 403 421 467 478 Irvinc Guberman 480 492 John J. Bresnahan 505 546 579 583 John :,;. Angus 586 606 Jerr-.- Rosenfeld 619 631 646 648 Barry S. Magid 649 638 703 Peter J. Marzullo 710 712 Arthur J. Stevens 717 721 Robert "t. Sandelman 723 Piotion to dismiss at the close of plaintiff's case ..... 496 "lotion for a directed verdict . . . . . . . . . . . . . • . • %. ~2 p I
Page 3: gcs40e00
Ex:^:ibit Identi- fication Pace Evidence Paae Record Paue P1. Ex. 11: Invoice from Robert Brian to Lorillard for write-up and desicn of "steak- knife" promotion pro., posal, dated Feb. 15, 1972 . . . . . . . . . 152 152 895 Pl. Ex. 12: Letter from Sandelman to Judge, with attachments, dated Sept. 16, 1973 . . . . . . . . . . 159 161 89E P1. Ex. 12a: Letter from Sandelman to Judge, Sept. 14, 1973 . . . . . . . . 159 161 902 P1. Ex. 13: Letter from Robert Brian Associates by Sandelman to Stevens, March 7, 1974. ....... 159 161 904 P1. Ex. 14: Magazine article entitled, Seasonal, "Relevant, Original," ap- pearing at pp. 115-118 of April 1974 issue of Incentive Marketing. . . . . 169 171 906 P1. Ex. 15: Letter from Stevens to Lewis, November 13, 1970. 290 290 910 P1. Ex. 16: Letter from Lewis to Stevens, Feb. 16, 1971. . 295 307 911 P1. Ex. 17: Letter from Stevens to Guberman, May 3, 1971. . . . . . . . . . 301 307 914 P1. Ex. 18: Memo from Stevens to Bresnahan with attachments, Jan. 19, 1972 . . . . . . . . . . 307 309 918 P1. Ex. 19: Phil Dougherty Advertising column from ~ New York Times of Feb. 17, C.J 1972 . . . . . . . . . . . . 289 317 930 ~ ~ ~ F ~ ~
Page 4: gcs40e00
(iv) Exhibit P1. Ex. 20: (onitted, not in evidence) . . . . . . . . . P1. Ex. 21: (omitted, not in evidence) . . . . . . ". . . P1. Ex. 22: Coffee-N-Kent promotion, prepared by Robert Brian Associates, dated June 14, 1971 P1. Ex. 23: Various invoices from Robert Brian Associates to Lorillard. . . Def. Ex. A: Memorandum to Lorillard Division manag- ers from Shaller, dated May 28, 1970 . . . . . . . . Def. Ex. B: Minutes of con- ference meetings, Lorillard/Robert Brian Associates, Inc., 1970 . . . Def. Ex. C: Kert monthly reports, prepared by Robert Brian Associates, for June through Sept, 1970 . . . . . . . . . . . . Def. Ex. D: Letter from Sandelman to Bresnahan, undated . . . . . . . . . . Def. Ex. E-1: Letter from Federal Trade Commission (Crown) to Robert Brian Associates, May 9, 1972) .. Def. Ex. E-2: Letter from Sandelman to Crown with enclosure, r4ay 25, 1972. . . Def. Ex. F: Document cap- tioned "Work to be Done," undated . . . . . . . Identi- fication Page Evidence Paae Record Pace 408 - 931 426 - 932 637 638 933 688 708 945 180 181 998 183 185 999 215 216 1~08 220 225 1023 230 231 1025 230 231 1027 ~ ~ 238 242 1030 Aftk M i
Page 5: gcs40e00
Exhibit r`larked for Admit- Recro- Identi- ted in daceu in fication, Ev idence, Re:.ord Page Pace Pace P1. Ex. 1: Re~ort from Zutler of Foote Cone & Belding to Lorillard',' 6/9/70 . . . . . . . . 4 8 48 853 P1. Ex. 2: I•1av condition letter from Schwartz to Bass, June 5, 1970 . . . 48 48 856 Pl. Ex. 3: (not in evidence and omitted from Record) . 58 - 860 P1. Ex. 4: Letter from Sandelman to Lorillard, Attention: Guberman, October 8, 1970 . . . . . . 8 8 61 P1. Ex. 5: Kent promotion suggestions prepared by Robert Brian Associates, dated Sept. 15, 1970 . . 7 5 62 P1. Ex. 6: Presentatiorn to Kent prepared by Robert Brian Associates, dated May 21, 1971 . . . . . . . . 16 16 72 P1. Ex. 7: Letter from Gastman to Jagoda, Feb. 3, 1971. . . . . . . . . 135 136 880 P1. Ex. 8: Letter from Blue Ribbon Promotions, Inc. by Jagoda to Sandelman, Feb. 24, 1971 . . . . . . . . . . . . 135 136 881 P1. Ex. 9: Memo from Gastman to Guberman, November 24, 1970 . . . . . . . . . . . . 135 136 883 P1. Ex. 10: Lorillard steak promotion proposal prepared by Robert Brian Associates, ~ dated November 5, 1971 . . . 150 150 885 tr.i Q F
Page 6: gcs40e00
Exhibit Identi- fication Page Evidence Page Record Page Def. Ex. X: Invoice from .Robert Brian to Lorillard re Kent Castle contest dated 3/16/71!* . . . . 493 494 1140 Def. Ex. Y: Large cardboard riser card used in Lorillard steakknife promotion; unsuitable for record reproduction. ..... 16 20 141 Def. Ex. Z: Thermo-Serv cof- fee mug, unsuitable for record reproduction. . . . . . 524 524 1142 Def. Ex. AA: Pages from the National Promotion Audit for month ending October 31, 1970 . . . . . . . . . . . 27 28 143 Def. Ex. AB: Cardboard riser card used in Lorillard's shopping bag sweepstakes, unsuitable for record reproduction . . . . . . . . . 33 34 147 Def. Ex. AC: Kent shopping bag sweepstakes entry coupon . 536 5'37 1148 Def. Ex. AD: (omitted, not in evidence). . . . . . . . . . . 580 - 1150 Def. Ex. AE: Plastic coffee mug showing words "Frito ' Bandito," unsuitable for record reproduction. ..... 9•1 92 151 Def. Ex. AF: Coffee'N Kent advertisement. . . . . ... . . 596 597 1152 Def. Ex. AG: Advertisement for the Kent Gallery ..... 598 598 1153 ~ Def. Ex. AH: Cardboard riser card used in Kent Gallery promotion unsuitable for W ~ , record reproduction. ..... 655 656 1155 O r.~ t
Page 7: gcs40e00
(vi) Identi- fication Evidence Record Exhibit Paae Page Paae Def. Ex. Q: (omitted, not in evidence ) . . . . . . . . . 347 1073 Def. Ex. R: Memorandum from Johnson to Sandelm'an, undated. . . . . . . . . . . . 362 362 1074 Def. Ex. S-1: Robert Brian Associates federal income tax return, 1971 . . . . . . . 379 - 1075 Def. Ex. S-2: Robert Brian Associates federal income tax return 1972. . . . . . 379 - 1081 Def. Ex. S-3: Robert Brian Associates federal income tax return 1973. . . . . . . . 379 - 1091 Def. Ex. S-4: Robert Brian Associates federal income tax return 1974 . . . . . . . 379 - 1101 Def. Ex. T-1: Art estimate, Old Gold Filters, "Home Run for the Money," pre- pared by Robert Brian Associates . . . . . . . . . . 380 381 1107 Def. Ex. T-2: Confirmation order, Lorillard, Old Gold Filters, May 7, 1971 ..... 380 381 1116 Def. Ex. U: Promotion Status Report and Correspondence submitted by Sandelman concerninc Kent Castle con- test, undated. . . . . . . . . 389 390 1117 Def. Ex. V: Various invoices from Robert Brian Associates to Lorillard relating to Kent Castle contest. ..... 429 430 1121 Def. Ex. W: Kent Castle contest entry form . . . . . . . . . . 436 439 1138 r
Page 8: gcs40e00
PLAINTIFF'S EXHIBIT 1 855 _;_ -1ocR sT~-,w D=S= =''' -- ~ - _.. t 0: s: c e _-- _ co:^.oact floor st_nc cispia_ys for ,.__ _ocn sa'_es .._ retailers. :'ne ace^.cy will proceed to i-.~est cate and develop t'e a-o• e_t_:ns as ~ ~ scon as =essible for client review and evaluat'_en. AARON Z:=ER i ._, !~ s W
Page 9: gcs40e00
(v) Exhibit Identi- fication Paae Evidence Pace Record Pace Def. Ex. G: Kent promotions, prepared bv Robert Brian Associates, dated Sept. 15, 1970 ....'. .. 245 245 1031 Def. Ex. H: Kent's "Put it All Together" promotion, prepared by Robert Brian Assoc., undated. . . . . . . . . . . 245 246 1043 Def. Ex. I: Single sheet caption "Prize Structure," also contained within plain- tiff's Exhibit 8 . . . . . . 247 247 1046 Def. Ex. J: Contact Report prepared for Guberman, dated October 24, 1970 . . . 261 261 1047 Def. Ex. K: Official Rules in Judging procedures proposed for Kent Castle contest, November 5, 1970, prepared by Robert Brian Associates . 263 264 1048 Def. Ex. L: Letter from Johnson to Jagoda, May 13, 1971 . . . . . . . . . . . . 270 272 1050 Def. Ex. M: (omitted, not in evidence) . . . . . . . . 273 - 1052 Def. Ex. N: Letter from Toban (F.T.C.) to Robert Brian Associates, July 26, 1972 . . . . . . . . . . 325 - 1053 Def. Ex. 0: F.T.C. complaint in the matter of Loews Corporation, et al. . . . . 325 - 1063 C Def. Ex. P: Document en- ~.: titled, "The Kent Premium ~ Club," undated ....... 335 336 1072 C ., ~ F ~ 1
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