Lorillard
Robert Brian Associates, Inc., Plaintiff - Respondent, Against Loews Theatres, Inc., Defendant - Appellant. Record on Appeal New York Supreme Court Index No. 6859/77
Fields
- Type
- PLEA, PLEADING
- TRAN, TRANSCRIPT
- Alias
- 03709922/03711227
- Area
- LEGAL DEPT FILE ROOM
- Site
- N14
- Named Organization
- Albert Frank Guenther Law Advertisi
- American Express
- Amer, American Tobacco
- Anheuser Busch
- Appellate Division
- Ballantine
- Baltimore Orioles
- Bbd + O
- Bissell
- Blue Ribbon
- Blue Ribbon Promotions
- British Counsel
- Budweiser
- Burlington Mills
- Bw, Brown & Williamson
- Campbell
- Canada Dry
- Carling Brewery
- Chemical Bank
- Colgate
- Colgate Palmolive
- Consumer Reports
- Counsel Press
- Court of Appeals
- Cpc
- Cplr
- Curt Carlson
- Dart Industries
- Delmonte
- Dept of Commerce
- Dl Blair
- Dodge
- Don Jagoda Associates
- Eastern Airlines
- Exxon
- Foote Cone + Belding
- Forsyte Kerman
- Frito Lay
- Ftc, Federal Trade Commission
- Garcia
- General Motors
- Gift Star
- Grocery Mfg Assn
- Heinz
- Ibm
- Incentive Marketing
- Johnson + Johnson
- Kaywoodie Pipe
- Kraft
- Lennen + Newell
- Lipton
- Manila <Mennilla>
- Marketing Executives Club
- Mennilla
- Michelob
- Mobil Oil
- Natl Football Assn
- Natl Promotion Audit
- Natl Trust
- New Day Communications
- Nyu
- Nyu Club
- Ny State Attorney Generals Office
- Ny Supreme Court
- Ny Times
- Ny Univ
- Pan American
- Paul Weiss
- Pepsi Cola
- Permacel
- Quaker Oats
- Reynold Offset
- RJR, R.J.Reynolds
- Robert Brian Associates
- Robert Brian Advertising
- Robert Ryan
- Robert Weber Associates
- Sales Promotion Executives Assn
- Schlitz
- Ssc+B
- Standard Brands
- Stars + Stripes
- St Johns Univ
- St Regis Paper
- Texaco
- Thermos
- Thermoserve
- Thermo Serv
- Thoroughbred Racing Assn
- United Offset
- Wells Fargo Bank
- Xerox
- Abercrombie + Fitch
- American Express
- Named Person
- Abraham
- Angus, J.W.
- Armstrong, L.
- Armstrong, L.H.
- Bass, B., J.R.
- Bresnahan, J.J.
- Brown, J.
- Callan, J.
- Carey, R.
- Class <Glass, L.R.>
- Cosgrove
- Crown, M.F.
- Diggs
- Doakes, J.
- Dougherty, P.
- Ehrlich, A.H.
- Eisenstadter
- Forzaglia, J.
- Gaberman, P.
- Gassman <Gastman, M.>
- Gastman, M.
- Glass, L.R.
- Goyette
- Guberman, I.
- Guberman, J.
- G, M.I. <Gastman, M.I.>
- Hirschorn, S.
- Howley, J.
- Jagoda, D.
- Johnson, M.
- Johnston, N.
- Judd <Judge, C.H.>
- Judge, C.H.
- Kerman, I.
- Kilian, J.
- King
- Kleinbard, M.
- Klein, A.F.
- Laguardia, F.H.
- Lancaster, W.
- Lawless, P.
- Lewis, A.H.
- Lewis, F.
- Magid, B.S.
- Magio <Magid, B.S.>
- Magoda, D. <Jagoda, D.>
- Marzullo, P.J.
- Maxwell
- Mccarthy
- Monasch, B.I.
- Moss, M.
- Newman, M.
- Oconnor, F.J.
- Orth, R.
- Pollack, L.
- Risch <Tisch, P.R.>
- Rosenfeld, J.
- Ross, M. <Moss, M.>
- Ryan, D.J.
- Sandelman, R.M.
- Sands
- Sathewaite
- Schaller, M.A.
- Shatz, H.
- Sigman, S.B.
- Stevens, A.J.
- Thomas
- Tisch, P.R.
- Wasserman
- Wasserman, R.
- Watson, T.
- Weinberg, R.
- Xxart <Stevens, A.J.>
- Xxbud <Bass, B.>
- Xxirving <Guberman, I.>
- Xxirv <Guberman, I.>
- Xxjerry <Rosenfeld, J.>
- Xxjohn <Bresnahan, J.J.>
- Zutler
- Angus, J.W.
- Document File
- 03709922/03711227/Litigation Re Robert Brian Vs Loews Record on Appeal.
- Date Loaded
- 12 Feb 1999
- Master ID
- 03709063/1227
Related Documents:- 03709063-9368 Robert Brian Associates, Inc., Plaintiff, Against Loews Theatres, Inc., Defendant. Supreme Court of the State of New York County of New York Deposition of Robert M. Sandelmann
- 03709369-9408 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Notice of Motion Supreme Court of the State of New York County of New York Index No. 6859/1977
- 03709370-9371 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Affidavit of Neal Johnston Supreme Court of the State of New York County of New York Index No. 6859/1977
- 03709374-9380 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Affidavit of Neal Johnston Supreme Court of the State of New York County of New York Index No. 6859/1977
- 03709381-9383 Robert Brian V. Loews Theatres
- 03709384-9395
- 03709396-9397
- 03709398
- 03709399-9400 Robert Brian V. Loews
- 03709401 Robert Brian V. Loews Theatres
- 03709402 Brian V. Loews
- 03709403-9406 File No. 722 3232 Lorillard Co., Et All
- 03709407-9408
- 03709409-9425 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Memorandum of Law in Support of Defendant's Motion for A Protective Order Supreme Court of the State of New York County of New York Index No. 6859/77
- 03709426-9471 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Notice of Motion Supreme Courtof the State of New York County of New York Index No. 6859/77
- 03709428-9437 Robert Brian Associates, Inc. Plaintiff, -Against- Loews Theatres, Inc., Defendant. Affidavit of Neal Johnston Supreme Court of the State of New York County of New York
- 03709438 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Affidavit Supreme Court of the State of New York County of New York Index No. 6859/77
- 03709439-9445 Robert Brian Associates, Inc., Plaintiff, -Against- Loew's Theatres, Inc. Defendant. Notice for Discovery and Inspection Supreme Court of the State of New York County of New York Index No. 6859/77 Exhibit A
- 03709446
- 03709447 Robert Brian Associates, Inc., Plaintiff, -Against- Loew's Theatres, Inc., Defendant. Notice for Discovery and Inspection Supreme Court of the State of New York / County of New York Index No. 6859
- 03709448-9450 Robert Brian Associates, Inc., Against Loews Theatres, Inc., Summons Supreme Court of the State of New York County of New York Exhibit B
- 03709451-9454 Robert Brian Associates, Inc. Plaintiff Against Loews Theatres, Inc. Defendant Complaint Supreme Court of the State of New York County of New York
- 03709455 Corporate Verification
- 03709456 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Summons & Verified Complaint Supreme Court of the State of New York County of New York
- 03709457-9458 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Verified Answer Supreme Court of the State of New York County of New York
- 03709459 Verification
- 03709460 Affidavit
- 03709461-9463 Robert Brian Associates, Inc., Plaintiff Against Loews Theatres, Inc., Defendant Note of Issue Supreme Court, New York County, N.Y. Index No. 6859/1977 Exhibit C
- 03709464-9467 Robert Brian Associates, Inc., Plaintiff - Respondent, -Against- Loews Theatres, Inc., Defendant - Appellant. Appellate Division of Supreme Court Held in and for the First Judicial Department in the County of New York 5734 Exhibit D
- 03709468-9470 the Terms of Plaintiff's Contract Exhibit E
- 03709471 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Notice of Motion and Affidavit Supreme Court of the State of New York County of New York Index No. 6859/77
- 03709472-9488 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Memorandum of Law in Support of Defendant's Motion for A Protective Order Supreme Court of the State of New York County of New York Index No. 6859/77
- 03709489 Affidavit of Service by Mail
- 03709490-9535 Dup of Id 03709426-9471
- 03709492-9501 Dup of Id 03709428-9437
- 03709502 Dup of Id 03709438
- 03709503-9509 Dup of Id 03709439-9445
- 03709515-9518 Dup of Id 03709451-9454
- 03709521-9522 Dup of Id 03709457-9458
- 03709528-9531 Dup of Id 03709464-9467
- 03709537-9596 Kent Gallery
- 03709597-9614 Kent Gallery Poster
- 03709615-9616 the Kent Gallery
- 03709618-9729
- 03709730-9743
- 03709744-9760
- 03709761-9785
- 03709786-9801
- 03709802-9907
- 03709908-9909 Kent Shopping Bag Sweepstakes
- 03709910
- 03709911-9921 Mr. O'connor's Speech - 740109 Presented at Luncheon Meeting - Mcei
- 03709931-9933 Plaintiff's Exhibit 1 Foote Cone & Belding Confidential Account Report
- 03709934-9937 Plaintiffs Exhibit 2 May Condition Letter
- 03709938 Plaintiff's Exhibit 3 Omitted
- 03709939 Plaintiff's Exhibit 4
- 03709940-9949 Plaintiff's Exhibit 5 Kent Promotions
- 03709950-9957 Plaintiff's Exhibit 6 'presentation to Kent'
- 03709958 Plaintiff's Exhibit 7
- 03709959-9960 Plaintiff's Exhibit 8
- 03709961-9962 Plaintiff's Exhibit 9 Kent Castle Contest
- 03709963-9966 Plaintiff's Exhibit 10 Lorillard Steak Knife Promotion for 720300/720400
- 03709967 Plaintiff's Exhibit 10 Two - Sides Hanging Card
- 03709968 Plaintiff's Exhibit 10 Coupon
- 03709969 Plaintiff's Exhibit 10 Display (90 Carton Unit)
- 03709970 Plaintiff's Exhibit 10 Small Card for Pack Sales & Vending Machines in Supermarkets
- 03709971 Plaintiff's Exhibit 10 Salesmen's Brochure
- 03709972 Plaintiff's Exhibit 10 Design Area Display
- 03709973 Plaintiff's Exhibit 11
- 03709973A Plaintiff's Exhibit 11
- 03709974-9975 Plaintiff's Exhibit 12
- 03709976 Plaintiff's Exhibit 12
- 03709977 Plaintiff's Exhibit 12
- 03709978 Plaintiff's Exhibit 12
- 03709979 Plaintiff's Exhibit 12 Kent Promotions
- 03709980-9981 Plaintiff's Exhibit 12a
- 03709982-9983 Plaintiff's Exhibit 13
- 03709984-9987 Plaintiff's Exhibit 14 'relevant, Seasonal, Original' Contests Keep Lorillard in the Public Eye
- 03709988 Plaintiff's Exhibit 15
- 03709989-9991 Plaintiff's Exhibit 16 Kent Castle Promotion
- 03709992 Plaintiff's Exhibit 17 Kent Castle Promotion
- 03709993 Plaintiff's Exhibit 17 Kent Castle Promotion
- 03709994-9995 Plaintiff's Exhibit 17 Kent Cigarettes Promotion
- 03709996 Plaintiff's Exhibit 18
- 03709997-9998 Plaintiff's Exhibit 18 Lorillard & Co. And Design Services (Knightsbridge) Kent Castle Scheme Statement
- 03709999 Plaintiff's Exhibit 18
- 03710000 Plaintiff's Exhibit 18
- 03710001 Plaintiff's Exhibit 18
- 03710002 Plaintiff's Exhibit 18
- 03710003 Plaintiff's Exhibit 18
- 03710004 Plaintiff's Exhibit 18
- 03710005 Plaintiff's Exhibit 18 Lorillard & Co. And H. Margary Esq. Kent Castle Scheme Statement
- 03710006-0007 Plaintiff's Exhibit 18 Kent Castle Scheme
- 03710008 Plaintiff's Exhibit 19
- 03710009 Plaintiff's Exhibit 20 Omitted
- 03710010 Plaintiff's Exhibit 21 Omitted
- 03710011 Plaintiff's Exhibit 22 Coffee 'n Kent Promotion
- 03710012 Plaintiff's Exhibit 22 Kent'n Coffee Promotion Revised Copy Approach Base Display
- 03710013 Plaintiff's Exhibit 22 Kent'n Coffee Promotion Revised Copy Approaches Store Coupon
- 03710014 Plaintiff's Exhibit 22 Store Coupon
- 03710015 Plaintiff's Exhibit 22 Kent'n Coffee Promotion Promotion Procedure
- 03710016 Plaintiff's Exhibit 22 Kent'n Coffee Protion Revised Copy Approaches (Order Form)
- 03710017 Plaintiff's Exhibit 22 Coffee 'n Kent Promotion Costs
- 03710018 Plaintiff's Exhibit 22 Is There A More Effective Way to Spend the Supermarket Merchandising / Advertising Allowance?
- 03710019-0075 Plaintiff's Exhibit 23
- 03710076 Defendant's Exhibit A New Point-of-Sale Displays
- 03710077-0080 Defendant's Exhibit B Lorillard Conference Meetings with Robert Brian Associates, Inc. 700000
- 03710081 Defendant's Exhibit B Menthol & 100's
- 03710082 Defendant's Exhibit B
- 03710083-0084 Defendant's Exhibit B
- 03710085 Defendat's Exhibit B Timetable -- Kent Promotions 700000 - 710000
- 03710086-0087 Defendant's Exhibit C Kent 000600 Review
- 03710088-0090 Defendant's Exhbit C Kent 000700 and 000800 Review
- 03710091 Defendant's Exhibit C Audio-Vend Projector
- 03710092 Defendant's Exhibit C Projection Systems
- 03710093-0095 Defendant's Exhibit C Audio-Vend Commercials
- 03710096-0097 Defendant's Exhibit C Budget Analysis Kent Service Group
- 03710098 Dup of Id 03710092
- 03710099-0100 Defendant's Exhibit C Kent Service Report
- 03710101-0102
- 03710103-0104 Defendant's Exhibit E-1 File No. 722 3232 Lorillard Co., Et Al.
- 03710105 Defendant's Exhibit E-2 File No. 722 3232 Lorillard Co., Et All
- 03710106-0107 Defendant's Exhibit E-2 Letter 720509
- 03710108 Defendant's Exhibit F
- 03710109-0120 Defendant's Exhibit G Kent Promotions
- 03710121-0123 Defendant's Exhibit H Kent's Put It All Together Promotion
- 03710124 Defendant's Exhibit I Prize Structure
- 03710125 Defendant's Exhibit J Contact Report
- 03710126-0127 Defendant's Exhibit K Official Rules and Judging Procedures Purposed for Kent Castle Contest
- 03710128-0129 Defendant's Exhibit L
- 03710130 Defendant's Exhibit M Omitted
- 03710131 Defendant's Exhibit N Loews Corporation, Et Al File No. 722 3232
- 03710132-0140 Defendant's Exhibit N Loews Corporation. Complaint Before the Federal Trade Commission File No.
- 03710141-0149 Def. Ex. O Loews Corporation Agreement Containing Consent Order to Cease and Desist in the United States of America Before Federal Trade Commission File No. 722 3232
- 03710150 Def. Exhibit P the Kent Premium Club
- 03710151 Defendant's Exhibit Q Omitted
- 03710152 Def. Ex. R A Work Study for A Period of One Month - 'kent' Account - 000509 to 000609
- 03710153-0158 Def. Exhibit S-1 U.S. Small Business Corporation Income Tax Return
- 03710159-0168 Def. Ex. S-2 U.S. Small Business Corporation Income Tax Return
- 03710169-0178 Def. Ex. S-3 U.S. Small Busness Corporation Income Tax Return
- 03710179-0184 U.S. Small Business Corporation Income Tax Return
- 03710185-0193 Def. Ex. T-1 Art Estimate Old Gold Filter's 'homerun for the Money'
- 03710194 Def. Ex. T-2 Confirmation Order
- 03710195-0198 Defendant's Exhibit U Promotion Status Report and Correspondence
- 03710199-0215 Defendant's Exhibit V
- 03710216-0217 Defendant's Exhibit W Castle Contest
- 03710218 Defendant's Exhibit X
- 03710219 Defendant's Exhibit Y
- 03710220 Defendant's Exhibit Z
- 03710221-0224 Defendant's Exhibit Aa the National Promotion Audit
- 03710225 Defendant's Exhibit Ab
- 03710226-0227 Defendant's Exhibit Ac
- 03710228 Defendant's Exhibit Ad Omitted
- 03710229 Defendant's Exhibit Ae
- 03710230 Defendant's Exhibit Af
- 03710231-0232 Defendant's Exhibit Ag America's Quality Cigarette Introduces the Kent Gallery
- 03710233 Defendant's Exhibit Ah
- 03710234 Defendant's Exhibit Ai
- 03710235-0238 Defendant's Exhibit Aj Merchandising Opportunities
- 03710239-0242 Defendant's Exhibit Aj the Newport Bonus Carton
- 03710243 Defendant's Exhibit Aj Barbeque Special
- 03710244 Defendant's Exhibit Aj Newport Bonus Carton Offer
- 03710245 Defendant's Exhibit Aj Transistor Bargain
- 03710246 Defendant's Exhibit Aj Newport Record Offer
- 03710247 Defendant's Exhibit Aj List of Premiums
- 03710248 Defendant's Exhibit Aj Newport Bonus Carton
- 03710249-0262 Defendant's Exhibit Aj Package Design Exploration
- 03710263-0273 Defendant's Exhibit Aj Innovations in Marketing
- 03710274-0280 Defendant's Exhibit Aj Other Consumer Promotions
- 03710281-0284 Defendant's Exhibit Aj 'little Wheels for Big Wheels' Win A Newport Oingo
- 03710285 Defendant's Exhibit Aj Win A Newport Dingo 'little Wheels for Big Wheels' Contest
- 03710286-0288 Defendant's Exhibit Aj Win A Newport Dingo.
- 03710289-0293 Defendant's Exhibit Aj 100 Salesmen Will Soon Be Proud Owners of Newport Dingos.
- 03710294-0298 Defendant's Exhibit Aj 'little Wheels for Big Wheels' for You and the Consumer
- 03710299 Defendant's Exhibit Aj Anna Scalfani Where Are You?
- 03710300 Defendant's Exhibit Aj Old Gold Is Looking for People Who Have Inherited A Fortune, But Don't Know It.
- 03710301 Defendant's Exhibit Aj Old Gold Is Looking for People Who Have Inherited A Fortune But Don't Know It.
- 03710302-0305 Defendant's Exhibit Aj Why Some 'good' Husbands Run Away
- 03710306 Defendant's Exhibit Aj Marriage
- 03710307 Defendant's Exhibit Aj Tracer's Tracks Runaway Teens
- 03710308 Defendant's Exhibit Aj
- 03710309-0321 Defendant's Exhibit Ak
- 03710322 Defendant's Exhibit Al
- 03710323-0333 Defendant's Exhibit Am
- 03710334 Defendant's Exhibit An
- 03710335-0340 Robert Brian Associates, Inc., Plaintiff, -Against- Loe W's Theaters, Inc., Defendant. Request for Charges of Plaintiff Supreme Court of the State of New York County of New York Index No. 6859/77
- 03710341-0352 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant, Defendant's Requests to Charge Supreme Court of the State of New York County of New York Index No. 6859/77
- 03710353
- 03710354 Robert Brian Associates, Inc., Plaintiff -Respondent, -Against- Loews Theatres, Inc., Defendant-Appellant. Stipulation Settling Transcript Supreme Court of the State of New York Appellate Division : First Department Index No. 6859/77
- 03710355 Robert Brian Associates, Inc., Plaintiff -Respondent, -Against- Loews Theatres, Inc., Defendant-Appellant. Affirmation Certifying Record Supreme Court of the State of New York Appellate Division : First Department Index No. 6859/77
- 03710356 Robert Brain Associates, Inc., Plaintiff -Respondent, -Against- Loews Theatres, Inc., Defendant - Appellant. Stipulation Relating to Omission of Certain Non-Documentary Exhibits From Record New York Supreme Court Appellate Division : First Department Index No 6859/77
- 03710828-0830 Robert Brian Associates, Inc., Plaintiff - Respondent, -Against- Loews Theatres, Inc., Defendant - Appellant, Statement Under Cplr 5531 Supreme Court of the State of New York Appellate Division : First Department 6859 / 77
- 03710831-0832 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Notice of Appeal Supreme Court of the State of New York County of New York 6859/77
- 03710833-0835 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Pre-Argument Statement Supreme Court of the State of New York County of New York 6859/77
- 03710836 Robert Brian Associates, Inc., Plaintiff Against Loews Theatres, Inc., Deffendant Summons Supreme Court of the State of New York County of New York
- 03710837-0840 Robert Brian Associates, Inc. Plaintiff -Against- Loews Theatres, Inc. Defendant Complaint Supreme Court of the State of New York County of New York
- 03710841-0844 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc., Defendant. Verified Answer Supreme Court of the State of New York County of New York
- 03710845-0846 Robert Brian Associates, Inc., Plaintiff, -Against- Loews Theatres, Inc. Defendant, Judgement Supreme Court of the State of New York County New York 6859 / 1977
- 03710847 Robert Brian Associates, Inc., Plaintiff Against Loews Theatres, Inc., Defendant Costs of Plaintiff Supreme Court of the State of New York County of New York
- Author (Organization)
- Ny Supreme Court
- Litigation
- Stmn/Produced
- Characteristic
- MARG, MARGINALIA
- PARE, PARENT
- UNCO, UNCODED LIST
- PARE, PARENT
- Brand
- Camel
- Chesterfield
- Kent
- Kicks
- Lucky Strike
- Marlboro
- Newport
- Old Gold
- Pall Mall
- Philip Morris
- Raleigh
- Salem
- Spring
- True
- Winston
- Chesterfield
- UCSF Legacy ID
- gcs40e00
Document Images
t
New York County Clerk's Index No. 6859/77
~`Yiu ~nr1~ Suvrrlur Taaurf
VP
Appellate Division-First Department
ROBERT BRIAN ASSOCIATES, INC.,
Plaintiff-Respondent,
-against-
LOEWS THEATRES, INC.,
Defendant-Appellant.
RECORD ON APPEAL
(Volume III of III - Pages 853-1279)
PAUL, WEISS, RIFKIND, WHARTON & GARRISON
345 Park Avenue
New York, New York 10022
(212) 644-8000
Attorneys for Defendant-Appellant
Loews Theatres, Inc.
LEONARD R. GLASS, ESQ.
Suite 3600
540 Madison Avenue
New York, New York 10022
Attorney for Plaintiff-Respondent
Robert Brian Associates, Inc.
-,7
O
CC
~
s9 jU
(7802) P N
I
~
COUNSEL PRESS. INC.. 55 West 42nE Street. New York. N.Y. 10C36 9 !2121 391-6622

(i)
I "' D E X
pa ce
Statement tinder C?LR 5531 . . . . . . . . . . . . . . . . .
\otice of Ap-jeal . . . . . . . . . . . . . . . . . . . . . . .
Pre-argument Statemen. . . . . . . . . . . . - . 6
.
S u =mo n s . . . . . . . . . . . . . . . . . . . . . . . . . . . i
Comclaint . . . . . . . . . . . . . . . . . . . . . . . . . .
Verified Answer . . . . . . . . . . . . . . . . . . . . . . . 15
.: ud gmen :. . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Bill of Costs . . . . . . . . . . . . . . . . . . . . . . . . 2'-
Trans cript . . . . . . . . . . . . . . . . . . . . . . . . . 2 2
Witnes Inde>:
tiame Direct Cross Redirect Recross
Robert N. Sandelman 32 176 398
Arthur J. Stevens 286 318
Stanley B. Sigman 403 421 467 478
Irvinc Guberman 480 492
John J. Bresnahan 505 546 579 583
John :,;. Angus 586 606
Jerr-.- Rosenfeld 619 631 646 648
Barry S. Magid 649 638 703
Peter J. Marzullo 710 712
Arthur J. Stevens 717 721
Robert "t. Sandelman 723
Piotion to dismiss at the close of plaintiff's case ..... 496
"lotion for a directed verdict . . . . . . . . . . . . . . %. ~2
p
I

Ex:^:ibit Identi-
fication
Pace
Evidence
Paae
Record
Paue
P1. Ex. 11: Invoice from
Robert Brian to
Lorillard for write-up
and desicn of "steak-
knife" promotion pro.,
posal, dated Feb. 15,
1972 . . . . . . . . . 152 152 895
Pl. Ex. 12: Letter from
Sandelman to Judge, with
attachments, dated Sept.
16, 1973 . . . . . . . . . . 159 161 89E
P1. Ex. 12a: Letter from
Sandelman to Judge, Sept.
14, 1973 . . . . . . . . 159 161 902
P1. Ex. 13: Letter from
Robert Brian Associates
by Sandelman to Stevens,
March 7, 1974. ....... 159 161 904
P1. Ex. 14: Magazine article
entitled,
Seasonal, "Relevant,
Original," ap-
pearing at pp. 115-118 of
April 1974 issue of
Incentive Marketing. . . . .
169
171
906
P1. Ex. 15: Letter from Stevens
to Lewis, November 13, 1970. 290 290 910
P1. Ex. 16: Letter from Lewis
to Stevens, Feb. 16, 1971. . 295 307 911
P1. Ex. 17: Letter from
Stevens to Guberman, May
3, 1971. . . . . . . . . . 301 307 914
P1. Ex. 18: Memo from
Stevens to Bresnahan
with attachments, Jan.
19, 1972 . . . . . . . . . . 307 309 918
P1. Ex. 19: Phil Dougherty
Advertising column from ~
New York Times of Feb. 17, C.J
1972 . . . . . . . . . . . . 289 317 930 ~
~
~
F ~
~

(iv)
Exhibit
P1. Ex. 20: (onitted, not in
evidence) . . . . . . . . .
P1. Ex. 21: (omitted, not in
evidence) . . . . . . ". . .
P1. Ex. 22: Coffee-N-Kent
promotion, prepared by
Robert Brian Associates,
dated June 14, 1971
P1. Ex. 23: Various invoices
from Robert Brian
Associates to Lorillard. . .
Def. Ex. A: Memorandum to
Lorillard Division manag-
ers from Shaller, dated
May 28, 1970 . . . . . . . .
Def. Ex. B: Minutes of con-
ference meetings,
Lorillard/Robert Brian
Associates, Inc., 1970 . . .
Def. Ex. C: Kert monthly
reports, prepared by
Robert Brian Associates,
for June through Sept,
1970 . . . . . . . . . . . .
Def. Ex. D: Letter from
Sandelman to Bresnahan,
undated . . . . . . . . . .
Def. Ex. E-1: Letter from
Federal Trade Commission
(Crown) to Robert Brian
Associates, May 9, 1972) ..
Def. Ex. E-2: Letter from
Sandelman to Crown with
enclosure, r4ay 25, 1972. . .
Def. Ex. F: Document cap-
tioned "Work to be
Done," undated . . . . . . .
Identi-
fication
Page
Evidence
Paae
Record
Pace
408 - 931
426 - 932
637 638 933
688 708 945
180 181 998
183 185 999
215 216 1~08
220 225 1023
230 231 1025
230 231 1027
~
~
238 242 1030 Aftk
M
i

Exhibit
r`larked for Admit- Recro-
Identi- ted in daceu in
fication, Ev idence, Re:.ord
Page Pace Pace
P1. Ex. 1: Re~ort from
Zutler of Foote Cone &
Belding to Lorillard','
6/9/70 . . . . . . . . 4 8 48 853
P1. Ex. 2: I1av condition
letter from Schwartz to
Bass, June 5, 1970 . . .
48
48
856
Pl. Ex. 3: (not in evidence
and omitted from Record) .
58
-
860
P1. Ex. 4: Letter from
Sandelman to Lorillard,
Attention: Guberman,
October 8, 1970 . . . . .
.
8
8
61
P1. Ex. 5: Kent promotion
suggestions prepared by
Robert Brian Associates,
dated Sept. 15, 1970 . .
7
5
62
P1. Ex. 6: Presentatiorn to
Kent prepared by Robert
Brian Associates, dated
May 21, 1971 . . . . . . .
.
16
16
72
P1. Ex. 7: Letter from
Gastman to Jagoda, Feb.
3, 1971. . . . . . . . .
135
136
880
P1. Ex. 8: Letter from Blue
Ribbon Promotions, Inc. by
Jagoda to Sandelman, Feb.
24,
1971 . . . . . . . . . . . . 135 136 881
P1. Ex. 9: Memo from Gastman
to Guberman, November 24,
1970 . . . . . . . . . . .
.
135
136
883
P1. Ex. 10: Lorillard steak
promotion proposal prepared
by Robert Brian Associates,
~
dated November 5, 1971 . . . 150 150 885
tr.i
Q
F

Exhibit Identi-
fication
Page
Evidence
Page
Record
Page
Def. Ex. X: Invoice from
.Robert Brian to
Lorillard re Kent Castle
contest dated 3/16/71!* . . . . 493 494 1140
Def. Ex. Y: Large cardboard
riser card used in
Lorillard steakknife
promotion; unsuitable for
record reproduction. .....
16
20
141
Def. Ex. Z: Thermo-Serv cof-
fee mug, unsuitable for
record reproduction. . . . . .
524
524
1142
Def. Ex. AA: Pages from the
National Promotion Audit
for month ending October
31, 1970 . . . . . . . . . . .
27
28
143
Def. Ex. AB: Cardboard riser
card used in Lorillard's
shopping bag sweepstakes,
unsuitable for record
reproduction . . . . . . . . .
33
34
147
Def. Ex. AC: Kent shopping
bag sweepstakes entry coupon .
536
5'37
1148
Def. Ex. AD: (omitted, not in
evidence). . . . . . . . . . .
580
-
1150
Def. Ex. AE: Plastic coffee
mug showing words "Frito '
Bandito," unsuitable for
record reproduction. .....
91
92
151
Def. Ex. AF: Coffee'N Kent
advertisement. . . . . ... . .
596
597
1152
Def. Ex. AG: Advertisement
for the Kent Gallery .....
598
598
1153
~
Def. Ex. AH: Cardboard riser
card used in Kent Gallery
promotion
unsuitable for
W
~
,
record reproduction. ..... 655 656 1155 O
r.~
t

(vi)
Identi-
fication Evidence Record
Exhibit Paae Page Paae
Def. Ex. Q: (omitted, not
in evidence ) . . . . . . . . .
347
1073
Def. Ex. R: Memorandum
from Johnson to Sandelm'an,
undated. . . . . . . . . . . . 362 362 1074
Def. Ex. S-1: Robert Brian
Associates federal income
tax return, 1971 . . . . . . . 379 - 1075
Def. Ex. S-2: Robert Brian
Associates federal income
tax return 1972. . . . . .
379 - 1081
Def. Ex. S-3: Robert Brian
Associates federal income
tax return 1973. . . . . . . . 379 - 1091
Def. Ex. S-4: Robert Brian
Associates federal income
tax return 1974 . . . . . . . 379 - 1101
Def. Ex. T-1: Art estimate,
Old Gold Filters, "Home
Run for the Money," pre-
pared by Robert Brian
Associates . . . . . . . . . . 380 381 1107
Def. Ex. T-2: Confirmation
order, Lorillard, Old Gold
Filters, May 7, 1971 ..... 380 381 1116
Def. Ex. U: Promotion Status
Report and Correspondence
submitted by Sandelman
concerninc Kent Castle con-
test, undated. . . . . . . . . 389 390 1117
Def. Ex. V: Various invoices
from Robert Brian Associates
to Lorillard relating to
Kent Castle contest. ..... 429 430 1121
Def. Ex. W: Kent Castle contest
entry form . . . . . . . . . . 436 439 1138
r

PLAINTIFF'S EXHIBIT 1
855
_;_ -1ocR sT~-,w D=S= =''' -- ~ - _.. t 0: s: c e _-- _
co:^.oact floor st_nc cispia_ys for ,.__ _ocn sa'_es .._
retailers.
:'ne ace^.cy will proceed to i-.~est cate and develop t'e a-o e_t_:ns as
~ ~
scon as =essible for client review and evaluat'_en.
AARON Z:=ER
i
._,
!~ s W

(v)
Exhibit Identi-
fication
Paae
Evidence
Pace
Record
Pace
Def. Ex. G: Kent
promotions, prepared
bv Robert Brian
Associates, dated
Sept. 15, 1970 ....'. .. 245 245 1031
Def. Ex. H: Kent's "Put
it All Together"
promotion, prepared by
Robert Brian Assoc.,
undated. . . . . . . . . . . 245 246 1043
Def. Ex. I: Single sheet
caption "Prize
Structure," also
contained within plain-
tiff's Exhibit 8 . . . . . .
247
247
1046
Def. Ex. J: Contact Report
prepared for Guberman,
dated October 24, 1970 . . . 261 261 1047
Def. Ex. K: Official Rules in
Judging procedures proposed
for Kent Castle contest,
November 5, 1970, prepared
by Robert Brian Associates .
263
264
1048
Def. Ex. L: Letter from
Johnson to Jagoda, May 13,
1971 . . . . . . . . . . . . 270 272 1050
Def. Ex. M: (omitted, not
in evidence) . . . . . . . .
273
-
1052
Def. Ex. N: Letter from
Toban (F.T.C.) to Robert
Brian Associates, July
26, 1972 . . . . . . . . . . 325 - 1053
Def. Ex. 0: F.T.C. complaint
in the matter of Loews
Corporation, et al. . . . .
325
-
1063
C
Def. Ex. P: Document en- ~.:
titled, "The Kent Premium ~
Club," undated ....... 335 336 1072 C
.,
~
F ~
1

C
W
~
O
~
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~
