Tobacco Documents Online

0 ~ ~ s X w t 03'709;03 . r

May 25, 1972 :iichele F. Cro%:-:: Attorne•r Federalr Trade Co. ~.~~ilssion Dureau of Cons=er Protection Llashington, D.C. 20580 re: File 1":o. 722 3232 Lorillard Co., et all Dear ;ada---: In response to vour letter of May 9, 1972, we enclose doci:-ment3tion replying to the auestio_^.s vou as.,:ed. In the spirit of cooperation, I hope the ansr,ers will be hil3pfu1 to yro~ office. Sincerely yo-=s, Rober t'q. Sa-ftcel ua n Fresident ) encls. /~

re: letter 5/9/72 1. Robert Brian rissociates, Inc. 107 East 33th Street Ne~' Yor}_, '11;.Y. i 0016 Ir.corz orate~o tde:. Yor:: Stac-=, 1°3= Corn,orate O'fficers: --,,cbert ::. Sandeli~an, ~res_ae::~ 200 shares 114 Ascan Avenue, Forest .,i11=, :;.Y. Stanley B. Sig-.ma.n, Secretary no stoc : 78 Fairway Avenue, Verona, ::.J. IIu.rton I. Monasch, Treasurer 733 Third Avenue, New York, :I.Y. no stoc'.: Cornorate Activ:ties: We were incorporate:d to en'-zge in the desi-n, execution and prcduction of saies promotion progra.s and ca-mpaicns for clients of the acer.c-;. :1'.i:.. :er cf e,uDioVees : ~' Gross revenues for 1971: Y&593,2C3.30 2. No vrritten contract ever e:{i st`d . tie wert:~ employed by the ,'.orill:rd Co., 200 East 42nd St. , ivew York, as sales aro.'T_toLion agency orn a r„on t_-: lv retainer : or a period of 15 months, cor_L-:encinc Uune, 1970. The monthly retainer, cc:,ich ar..ou±.ted to S6,000 aer =ont_:, was oaid_ to us for tae creation and develo_c._:ent of ideas, ia_vouts and copy t: e^es . 3. T.'lE folio471P.c eP.'iolovees :r'orlkeC on the ~:e nt Castle Contest: i o:lert ':. Sanc?e1=.:an, presy.': ^nt. D-i-ected the creative activities of copy and art deDart=ents an~ presided at copy sessions. Jcr~ose_^.~e1a art d_rector. _ Par tiCZDate-._ w^ creative sessions and conce_pt;.ally visualized e nti.re aroL otion . C ~ O ~ r

, ' Federal Trade Com..^iissior_ • Phil Gaberman, copy writer - no longer in our er•plov Wrote whatever copy :•:as required for the pro:motion, collateral materials, and directed outside co_ov, sources. ~ Bob Orth - assistant art director - no long`r in cur Assisted art director in visualizing and re.^.derin c finished mechanicals for all the o_ror..otio.^_a_ r materials. Stanley Sic,znan, prociucti= manager Supervised ir-_n~a :t aroducticn c" all promotional r.aterials . ~ Maurice Johnson, account e_vecutive - no longer in our eraplov_. Functioned as account executive and liaison between agency and client, initiating some of the cnrees- nondence between both comDanies ShiTley uirschnorn, bookkeeper P.ept records and books and rendered invoices to the client for in-heuse charges and outside costs. Nancy 2iahonev, tvpist - no longer in our e_^~o1ov 'I'-:,ed+ all oertin er.t ccrnesa on,_:`ence and reports. -4. Promotional exaend -i tur`s disoersed b,r Lorillard o.^n t;as campaign with cu.r agenc1 . $196,149.6' 5. ;le have, and had then, no connectioPn wi t-: :1'.:e Ri'Jbo.^n other than hi_~i_.c and negotiati:.g wi th them f)n behal-' of Lcri11 =rd, to judge the said contest. : t t:.e client's rec7-sest, we interviewed :L . Don Jagoda, president of Blue Ribbon, -and on the basi s that ~^.is ccm~anv had judged cen- tests o~ this nature he:cre for r.:a.joraccoszts, ;.;e t:erc convinced he would bri ng his expertise to t:.e ju:gi :g anc winner selection and oe1 orm e:-_pertly a_*:d resconsibl~-. Blue Pabbo n es t Y^.lisred t.~e rules for judcing t.~Le contes t an d selec ting winr_ers. nttac ied is a coo-~ o: our contrac t a with them. We had never been involve d~7i tb Blue Ri:~bon in a business capacity prior to the Kent Castle contest ore- .:.otion. r