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Lorillard

'little Wheels for Big Wheels' for You and the Consumer

Date: 26 May 1970
Length: 3 pages
03701315-03701317
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snapshot_lor 03701315-03701317

Fields

Alias
03701315/03701317
Area
LEGAL DEPT FILE ROOM
Type
PROM, PROMOTIONAL MATERIAL
FORM, FORM
Site
N14
Named Organization
Life
Master ID
03701052/1380

Related Documents:
Date Loaded
12 Feb 1999
Document File
03701052/03701380/Litigation Re Robert Brian V Loews Theatres Inc Court Papers.
Litigation
Stmn/Produced
Characteristic
EXTR, EXTRA
Author (Organization)
Lennen + Newell
Brand
Newport
UCSF Legacy ID
vks40e00

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Page 1: vks40e00
0 P. Lorillard May 26, 1970 Newport Contest _ Trade Brochure " Page 1: ( Front Cover) "L ittle Wheels For Big Wheels" FOR YOU - AND THE CONSiJMER Illustration: (Dingo and Newport Pack) DETAILS INSIDE Page 2: Newport "Little Wheels For Big Wheels" Contest 1000 NEWPORT D PIGOS BEING AWARDED AS PRIZES: Illustration: (Man Riding Dingo) Caption: WHAT A PRIZE. Scoots you everywhere in style. Top speed'--35 mph. Folds to 19" high. Weighs only 73 lbs. Easy to carry and store. S aves time and gas. Fun to ride. Illustration: (Additional sequence of folding and carrying pictures from consumer ad or catalogue sheets.)
Page 2: vks40e00
r -2- SPECIAL CONTEST ADVERTISING - (Double spread magazine ad) Caption: Big double spread color ads will spearhead an all-out print advertising campaign in LIFE and other leading magazines. Newspapers and trade ads will aLso be used. As will car cards and outdoor posters in special markets. Display: SPECIAL SWEEPSTAKES FOR DEALERS (only authorized tobacco dealers may enter) 100 Newport Dingos as-pri;zes. Nothing to write: Nothing to buy: Just fill in coupon below, tear off and give to your Newport sales representative or mail to , before Front of "Tear-Off" rlap at Bottom of Page: ENTRY COUPON NEWPORT DEALER SWEEPSTAKES Filling in this coupon could win you a Newport Dingo Your Name Store Name Store Address City S tate Zip Sweepstakes closes . All entrants must be 21 or older. Winners will be determine&by prize drawing. (Insert legal copy) On Back of Coupon: WIN A NEWPORT DINGO. GIVE THIS ENTRY COUPON TO YOUR NEWPORT SALES REPRESENTATIVE OR MAIL T0
Page 3: vks40e00
-3- Page 4: COLORFUL CONTEST DISPLAYS I1lustrate: (Display bin) (Entry form pad) (Counter Display) Illustrate: (Pack of Newports and a Dingo) Display: You can help your Newport salesman win a Dingo, too: You will be doing him a big, big favor by cooperating::: Display: NEWPORT MENTHOL CIGARETTES

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