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Lorillard

100 Salesmen Will Soon Be Proud Owners of Newport Dingos

Date: 26 May 1970
Length: 3 pages
03701310-03701312
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Fields

Type
PROM, PROMOTIONAL MATERIAL
Area
LEGAL DEPT FILE ROOM
Alias
03701310/03701312
Document File
03701052/03701380/Litigation Re Robert Brian V Loews Theatres Inc Court Papers.
Master ID
03701052/1380

Related Documents:
Date Loaded
12 Feb 1999
Litigation
Stmn/Produced
Author (Organization)
Lennen + Newell
Characteristic
EXTR, EXTRA
Site
N14
Brand
Newport
UCSF Legacy ID
sks40e00

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Page 1: sks40e00
01 T. Lorillard Newport Contest May 26, 1970 Salesmen's Incentive Brochure Page 1: (Front Cover) 100 SALESMENWILL SOON BE PROUD OWNERS OF NEWPORT DINGOS: Illustrate: (Newport Pack OmDingo) Capti=: It's light and little. It folds. It's easy to carry, ride and store. Scoots you everywhere in style--at up to 35mph. Display Contest--see inside Page 2: WE'RE RUNNING A SPECIAL DISPLAY CONTEST FOR NEWPORT'SALESMEN ...and giving away 100 Newport Dingos to reward you for extra effort: Illustrate: (Cnntest double spread consumer ad) Display: WE NEED YOUR HELP BECAUSE... Powerful contest ads will be sending,mill!ions of smokers into the stores looking for entry coupons for our big national "Little Wheels For Big,WheeLs" consumer contest. If you see that the stores put up these displays, the contest will be a success. That's why we're running a display contest just for you: THE MORE STORE DISPLAYS YOU OBTAIN, THE BETTER YOUR CHANCES OF WINNING A DINGO:
Page 2: sks40e00
.> ,age 3: -2- HERE'S HOW'THIS DISPLAY CONTEST WORKS: Every salesman will receive a contest display quota. He will receive 10 points for every contest display he obtains. ...1000 points when he makes 100% of quota. ...100 points for every percentage point up.to 5% over quota. ...500 points for every percentage point above 5%% and'up to 10% over quota. ...and 1000 points for every percentage point above 10% of quota. THE 100 SALESMEN WITH THE MOST POINTS WILL BE THE WINNERS. This is a very fair contest. The little man has as much chance to win as the big fellow, because winning is based on points earned by percentage gains instead of on the number of displays built. THESE DIS PLAYS COULD WIN YOU A DASHING NEWPORT DINGO Illustrate: (Floor and Counter Displays) (indicate brief descriptive captions), Display contest begins and ends
Page 3: sks40e00
u -3- Page 4: - PLAN YOUR DINGO-WINNING SALES PROGRAM NOW Illustration: (Dingo pics from consumer ad Sell every dealer on building a Newport "Little Wheels For Big Wheels" Contest Display,, and you'11 probably be scooting around on your own Newport Dingo very shortly. `

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