Tobacco Documents Online

OTHER CONSL'MER PROMOTIONS Special consumer promotions based on contest prize awards or timely popular causes like peace, environment, education or children stimulate both consumer and trade interest. .The "$1,000,000 Offer" can be an annual Lorillard corporate program. Here consumers have an opportunity to participate in a program where they can win substantial sums which will be awarded to an important national cause in the public good. Advertising and public relations will build an excellent public image and goodwill for Lorillar&. "Win A Newport Dingo" capitalizes on the popularity and appeal of motor scooters to all levels of people. Men and women both will be interested in winning a Newport Dingo, which can be safely used and enjoyed by almost every member of the family. "Missing Persons" is a promotion concept for Old'Goldbased on the universal appeal of missing heirs and money that has been left to them in estates or is dormant in old bank accounts. A list of bona fide heirs is supplied for use in~advertising and promotion. Basis for public participation and interest is payment of a finder's fee to anyone who supplies present address of a "missing person"'who is listed. It is possible now to test this progr= in radio and print advertising and to promote it later by print alone.