Lorillard
Innovations in Marketing
Fields
- Type
- REPT, OTHER REPORT
- Area
- LEGAL DEPT FILE ROOM
- Alias
- 03701283
- Document File
- 03701052/03701380/Litigation Re Robert Brian V Loews Theatres Inc Court Papers.
- Master ID
- 03701052/1380
Related Documents:- 03701052 Litigation Re Robert Brian V. Loews Theatres, Inc, Court Papers Volume I Thru 790000
- 03701053-1058 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Affidavit of Leonard R. Glass in Opposition to Motion for Leave to Appeal Court of Appeals State of New York N.Y. County Clerk's Index No. 6859-77.
- 03701059-1075 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Notice of Motion Court of Appeals of the State of New York N.Y. County Clerk's Index No. 6859-77
- 03701061-1065 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Affidavit of Sidney S. Rosdeitcher Court of Appeals of the State of New York N.Y. County Clerk's Index No. 6859-77
- 03701066-1067 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Order Supreme Court of the State of New York Appelate Division - First Department Index No. 5734.
- 03701068 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Appeal at A Term of the Apellate Division of the Supreme Court Held in and for the First Judicial Department in the County of New York on 790710 No. 5734
- 03701069-1070 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Notice of Entry Supreme Court of the State of New York County of New York N.Y. County Clerk's Index No. 6859-77
- 03701071 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. At A Term of the Appellate Division of the Supreme Court Held in and for the First Judicial Department in the County of New York on 790925 M-3160
- 03701072 State of New York Ss. County of New York. Affidavit.
- 03701073-1075 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant.
- 03701076-1093 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Memorandum of Law in Support of Defendant-Appellant's Motion for Leave to Appeal Court of Appeals of the State of New York N.Y. Co. Clerk's Index No. 6859-77.
- 03701094-1096 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Affidavit in Opposition New York Supreme Court Appellate Division: First Department. Ivision:First Department Index No. 6859/ 77.
- 03701097-1131 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Brief in Support of Motion for Reconsideration or Leave to Appeal, New York Supreme Court Appellate Division: First Department Index No. 6859/77
- 03701132-1380 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Notice of Motion for Reargument of for Permission to Appeal to the Court of Appeal to the Court of Appeals New York Supreme Court Appellate Division: First Department Index No. 6859/77.
- 03701134-1147 Robert Brian Associates, Inc., Plaintiffrespondents, Against Loews Theatres, Inc. , Against Loews Theatres, Inc., Defendant -Appellant, Affidavit of Neal Johnston New York Supreme Court Appellate Division: First Department Index No. 6859/77.
- 03701148-1149 Robert Brian Associates, Inc., Plaintiff-Respondent, Against Loews Theatres, Inc., Defendant-Apellant. At A Term of the Apellate Division of the Supreme Court Held in and for the First Judicial Department in the County of New York on 790710 No. 5734.
- 03701150-1152 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. No. 5734.
- 03701153 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Notice for Reargument or for Permission to Appeal to the Court of Appeals New York Supreme Court Appellate Division:First Department Index No. 6859/77.
- 03701154 New Point-of-Sale Displays
- 03701155-1163 Lorillard Conference Meetings with Robert Brian Associates, Inc.
- 03701164-1165 Kent June Review
- 03701166-1168 Kent July and August Review
- 03701169-1170 Audio-Vend Projector
- 03701171-1173 Audio-Vend Commercials
- 03701174-1175 Budget Analysis Kent Service Group
- 03701176
- 03701177 Kent Service Report
- 03701178 Kent Ideas Discussed
- 03701179-1180
- 03701181-1182 File No. 722 3232 Lorillard Co. Et Al.
- 03701183-1185 File No. 722 3232 Lorillard Co., Et Al.
- 03701186 Promotions to Extend
- 03701187-1198 Kent Promotions
- 03701199-1201 Dup of Id 03701183 - 1185
- 03701202-1204 Kent's Put It All Together Promotion
- 03701205 Prize Structure
- 03701206 Contact Report
- 03701207-1208 Official Rules and Judging Procedures Purposed for Kent Castle Contest
- 03701209-1210
- 03701211 Kent Premium Club
- 03701212
- 03701213 Confirmation Order
- 03701214-1222 Art Estimate Old Gold Filter's 'homerun for the Money'
- 03701223-1226 Promotion Status Report and Correspondence
- 03701227
- 03701228-1243
- 03701244-1245 Enter Kent's Castle Contest
- 03701246 Kent Castle Contest
- 03701247-1250 the National Promotion Audit
- 03701251-1252 Kent Shopping Bag Sweepstakes
- 03701253 Coffee'n Kent
- 03701254 the Kent Gallery
- 03701255-1258 Merchandising Opportunities
- 03701259 the Newport Bonus Carton
- 03701260 the Newport Bonus Carton
- 03701261-1262 Newport Bonus Carton Offer
- 03701263 Barbeque Special Free Steak Branding Iron
- 03701264 Newport Bonus Carton Offer
- 03701265 Transistor Bargain
- 03701266 Newport Record Offer
- 03701267 List of Premiuns
- 03701268 Newport Bonus Carton Offer
- 03701269 Package Design Exploitation
- 03701270 Luggage Tag
- 03701271
- 03701272 Tv Guide Cover
- 03701273 Place Mats & Napkins
- 03701274 Surfboard
- 03701275 Beach Bags
- 03701276
- 03701277 Shoulder Bag
- 03701278 Beach Towel
- 03701279
- 03701280 Newport Colone
- 03701281 Newport Cool
- 03701282
- 03701284 Supermarket Display
- 03701285 Promo-Rad
- 03701286 Mail Coupon
- 03701287-1288 Gold Value Tade
- 03701289 Shopper's Value Round-Up
- 03701290 Homemaking with A Flair
- 03701291 Market Shelf
- 03701292 Specialized Sampling Techniques
- 03701293 Shopping Cart Advertising
- 03701294 Newport
- 03701295 Other Consumer Promotions
- 03701296 Help One of US Collect $1,000,000
- 03701297 Help One of US Collect $1,000,000
- 03701298 Help Me Get A $1,000,000 for Children.
- 03701299 Help Me Get A $1,000,000 for Peace
- 03701300 Dup of Id 03701299
- 03701301 Help One of US Collect $1,000,000
- 03701302 'little Wheels for Big Wheels' Win A Newport Dingo We're Giving Away 1,000 Free
- 03701303 Little Wheels for Big Wheels Win A Newport Dingo
- 03701304 Win A Neport Dingo
- 03701305 Little Wheels for Big Wheels Contest
- 03701306 Win A Neport Dingo 'little Wheels for Big Wheels' Contest
- 03701307-1308 Win A Newport Dingo Dealer Sweepstakes
- 03701309 Win A Newport Dingo Dealer Sweepstakes
- 03701310-1312 100 Salesmen Will Soon Be Proud Owners of Newport Dingos
- 03701313 Plan Your Dingo-Winning Sales Program Now
- 03701314 We're Running A Special Display Contest for Newport Salesmen
- 03701315-1317 'little Wheels for Big Wheels' for You and the Consumer
- 03701318 Newport 'little Wheels for Big Wheels' Contest
- 03701319 'little Wheels for Big Wheels'
- 03701320 Anna Scalfani Where Are You?
- 03701321 Old Gold Is Looking for People Who Have Inhertied A Fortune, But Don't Know It.
- 03701322 Old Gold Is Looking for People Who Have Inherited A Fortune But Don't Know It.
- 03701323-1326 Why Some Husbands Run Away
- 03701327 Marriage Footloose, But Not Fancy-Free
- 03701328 Tracer's Track Runaway Teens
- 03701329 Money Is Looking for People
- 03701330 Kent
- 03701331 Kent Golden Lights
- 03701332 Kent Golden Lights
- 03701333 Kent Golden Lights
- 03701334 Kent Golden Lights
- 03701335 Kent Golden Lights
- 03701336 Kent Golden Lights
- 03701337 Kent Golden Lights
- 03701338 Kent Golden Lights
- 03701339 Kent Golden Lights Brochure
- 03701340 Kent Golden Lights
- 03701341 Kent Golden Lights
- 03701342 Kent Golden Lights
- 03701343
- 03701344-1346 Store Coupon
- 03701347-1348 Kent Golden Lights Coupon
- 03701349-1350 New Kent Golden Lights Low-Tar 100's Store Coupon
- 03701351-1352
- 03701353-1354 Special Offer From Kent Golden Lights
- 03701355
- 03701356-1357 Robert Brian V. Loews
- 03701358-1361 Robert Brian Associates, Inc., Plaintiff, Against Loews Theaters, Inc., Defendant Notice for Discovery and Inspection Supreme Court of the State of New York County of New York
- 03701362 Affidavit
- 03701363-1365 Robert Brian Associates, Inc., Plaintiff Against Loews Theaters, Inc., Defendant Notice to Take Deposition Upon Oral Examination Supreme Court of the State of New York County of New York
- 03701366 Affidavit
- 03701367-1368A Robert Brian Associates, Inc., Plaintiff, Against Loes Theaters, Inc, Defendant Verified Answer Supreme Court of the State of New York County of New York
- 03701369 Verification
- 03701370 Affidavit
- 03701372-1380 Robert Brian Associates, Inc., Plaintiff Against Loews Theaters, Inc., Defendant Summons Supreme Court of the State of New York County of New York
- Litigation
- Stmn/Produced
- Named Organization
- Compusamp
- Donnelley
- Life Magazine
- Donnelley
- Date Loaded
- 12 Feb 1999
- Site
- N14
- Characteristic
- EXTR, EXTRA
- Brand
- Newport
- UCSF Legacy ID
- vjs40e00
Document Images
0
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INNOVATIONS IN MARKETING
In addition to standard promotion techniques like media or mail
couponing (which can be re-evaluate&in the months ahead) there
are new or different promotion programs available to Newport
for marketing in the post-broadcast period. These range from
supermarket display programs to selective sampling and include:
. In-store supermarket aisle posters
. In-store electric signs with moving message
. Direct mail couponing with premium offers
. Co-op couponing on supermarket cash register
tape
. Co-op semi-annual magazine with coupon and
premium offers
. Co-op tabloid mailing with coupon, premium,
__-_contest offers
. Co-op refund promotion in Life Magazine
. Specialized sampling via Compusamp, Donnelley,
Sample Distributors
. Co-op coupon distributiom by newspaper inserts
