Lorillard
Package Design Exploitation
Fields
- Alias
- 03701269
- Type
- REPT, OTHER REPORT
- Master ID
- 03701052/1380
Related Documents:- 03701052 Litigation Re Robert Brian V. Loews Theatres, Inc, Court Papers Volume I Thru 790000
- 03701053-1058 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Affidavit of Leonard R. Glass in Opposition to Motion for Leave to Appeal Court of Appeals State of New York N.Y. County Clerk's Index No. 6859-77.
- 03701059-1075 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Notice of Motion Court of Appeals of the State of New York N.Y. County Clerk's Index No. 6859-77
- 03701061-1065 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Affidavit of Sidney S. Rosdeitcher Court of Appeals of the State of New York N.Y. County Clerk's Index No. 6859-77
- 03701066-1067 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Order Supreme Court of the State of New York Appelate Division - First Department Index No. 5734.
- 03701068 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Appeal at A Term of the Apellate Division of the Supreme Court Held in and for the First Judicial Department in the County of New York on 790710 No. 5734
- 03701069-1070 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Notice of Entry Supreme Court of the State of New York County of New York N.Y. County Clerk's Index No. 6859-77
- 03701071 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. At A Term of the Appellate Division of the Supreme Court Held in and for the First Judicial Department in the County of New York on 790925 M-3160
- 03701072 State of New York Ss. County of New York. Affidavit.
- 03701073-1075 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant.
- 03701076-1093 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Memorandum of Law in Support of Defendant-Appellant's Motion for Leave to Appeal Court of Appeals of the State of New York N.Y. Co. Clerk's Index No. 6859-77.
- 03701094-1096 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Affidavit in Opposition New York Supreme Court Appellate Division: First Department. Ivision:First Department Index No. 6859/ 77.
- 03701097-1131 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Brief in Support of Motion for Reconsideration or Leave to Appeal, New York Supreme Court Appellate Division: First Department Index No. 6859/77
- 03701132-1380 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Notice of Motion for Reargument of for Permission to Appeal to the Court of Appeal to the Court of Appeals New York Supreme Court Appellate Division: First Department Index No. 6859/77.
- 03701134-1147 Robert Brian Associates, Inc., Plaintiffrespondents, Against Loews Theatres, Inc. , Against Loews Theatres, Inc., Defendant -Appellant, Affidavit of Neal Johnston New York Supreme Court Appellate Division: First Department Index No. 6859/77.
- 03701148-1149 Robert Brian Associates, Inc., Plaintiff-Respondent, Against Loews Theatres, Inc., Defendant-Apellant. At A Term of the Apellate Division of the Supreme Court Held in and for the First Judicial Department in the County of New York on 790710 No. 5734.
- 03701150-1152 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. No. 5734.
- 03701153 Robert Brian Associates, Inc., Plaintiffrespondent, Against Loews Theatres, Inc., Defendant-Appellant. Notice for Reargument or for Permission to Appeal to the Court of Appeals New York Supreme Court Appellate Division:First Department Index No. 6859/77.
- 03701154 New Point-of-Sale Displays
- 03701155-1163 Lorillard Conference Meetings with Robert Brian Associates, Inc.
- 03701164-1165 Kent June Review
- 03701166-1168 Kent July and August Review
- 03701169-1170 Audio-Vend Projector
- 03701171-1173 Audio-Vend Commercials
- 03701174-1175 Budget Analysis Kent Service Group
- 03701176
- 03701177 Kent Service Report
- 03701178 Kent Ideas Discussed
- 03701179-1180
- 03701181-1182 File No. 722 3232 Lorillard Co. Et Al.
- 03701183-1185 File No. 722 3232 Lorillard Co., Et Al.
- 03701186 Promotions to Extend
- 03701187-1198 Kent Promotions
- 03701199-1201 Dup of Id 03701183 - 1185
- 03701202-1204 Kent's Put It All Together Promotion
- 03701205 Prize Structure
- 03701206 Contact Report
- 03701207-1208 Official Rules and Judging Procedures Purposed for Kent Castle Contest
- 03701209-1210
- 03701211 Kent Premium Club
- 03701212
- 03701213 Confirmation Order
- 03701214-1222 Art Estimate Old Gold Filter's 'homerun for the Money'
- 03701223-1226 Promotion Status Report and Correspondence
- 03701227
- 03701228-1243
- 03701244-1245 Enter Kent's Castle Contest
- 03701246 Kent Castle Contest
- 03701247-1250 the National Promotion Audit
- 03701251-1252 Kent Shopping Bag Sweepstakes
- 03701253 Coffee'n Kent
- 03701254 the Kent Gallery
- 03701255-1258 Merchandising Opportunities
- 03701259 the Newport Bonus Carton
- 03701260 the Newport Bonus Carton
- 03701261-1262 Newport Bonus Carton Offer
- 03701263 Barbeque Special Free Steak Branding Iron
- 03701264 Newport Bonus Carton Offer
- 03701265 Transistor Bargain
- 03701266 Newport Record Offer
- 03701267 List of Premiuns
- 03701268 Newport Bonus Carton Offer
- 03701270 Luggage Tag
- 03701271
- 03701272 Tv Guide Cover
- 03701273 Place Mats & Napkins
- 03701274 Surfboard
- 03701275 Beach Bags
- 03701276
- 03701277 Shoulder Bag
- 03701278 Beach Towel
- 03701279
- 03701280 Newport Colone
- 03701281 Newport Cool
- 03701282
- 03701283 Innovations in Marketing
- 03701284 Supermarket Display
- 03701285 Promo-Rad
- 03701286 Mail Coupon
- 03701287-1288 Gold Value Tade
- 03701289 Shopper's Value Round-Up
- 03701290 Homemaking with A Flair
- 03701291 Market Shelf
- 03701292 Specialized Sampling Techniques
- 03701293 Shopping Cart Advertising
- 03701294 Newport
- 03701295 Other Consumer Promotions
- 03701296 Help One of US Collect $1,000,000
- 03701297 Help One of US Collect $1,000,000
- 03701298 Help Me Get A $1,000,000 for Children.
- 03701299 Help Me Get A $1,000,000 for Peace
- 03701300 Dup of Id 03701299
- 03701301 Help One of US Collect $1,000,000
- 03701302 'little Wheels for Big Wheels' Win A Newport Dingo We're Giving Away 1,000 Free
- 03701303 Little Wheels for Big Wheels Win A Newport Dingo
- 03701304 Win A Neport Dingo
- 03701305 Little Wheels for Big Wheels Contest
- 03701306 Win A Neport Dingo 'little Wheels for Big Wheels' Contest
- 03701307-1308 Win A Newport Dingo Dealer Sweepstakes
- 03701309 Win A Newport Dingo Dealer Sweepstakes
- 03701310-1312 100 Salesmen Will Soon Be Proud Owners of Newport Dingos
- 03701313 Plan Your Dingo-Winning Sales Program Now
- 03701314 We're Running A Special Display Contest for Newport Salesmen
- 03701315-1317 'little Wheels for Big Wheels' for You and the Consumer
- 03701318 Newport 'little Wheels for Big Wheels' Contest
- 03701319 'little Wheels for Big Wheels'
- 03701320 Anna Scalfani Where Are You?
- 03701321 Old Gold Is Looking for People Who Have Inhertied A Fortune, But Don't Know It.
- 03701322 Old Gold Is Looking for People Who Have Inherited A Fortune But Don't Know It.
- 03701323-1326 Why Some Husbands Run Away
- 03701327 Marriage Footloose, But Not Fancy-Free
- 03701328 Tracer's Track Runaway Teens
- 03701329 Money Is Looking for People
- 03701330 Kent
- 03701331 Kent Golden Lights
- 03701332 Kent Golden Lights
- 03701333 Kent Golden Lights
- 03701334 Kent Golden Lights
- 03701335 Kent Golden Lights
- 03701336 Kent Golden Lights
- 03701337 Kent Golden Lights
- 03701338 Kent Golden Lights
- 03701339 Kent Golden Lights Brochure
- 03701340 Kent Golden Lights
- 03701341 Kent Golden Lights
- 03701342 Kent Golden Lights
- 03701343
- 03701344-1346 Store Coupon
- 03701347-1348 Kent Golden Lights Coupon
- 03701349-1350 New Kent Golden Lights Low-Tar 100's Store Coupon
- 03701351-1352
- 03701353-1354 Special Offer From Kent Golden Lights
- 03701355
- 03701356-1357 Robert Brian V. Loews
- 03701358-1361 Robert Brian Associates, Inc., Plaintiff, Against Loews Theaters, Inc., Defendant Notice for Discovery and Inspection Supreme Court of the State of New York County of New York
- 03701362 Affidavit
- 03701363-1365 Robert Brian Associates, Inc., Plaintiff Against Loews Theaters, Inc., Defendant Notice to Take Deposition Upon Oral Examination Supreme Court of the State of New York County of New York
- 03701366 Affidavit
- 03701367-1368A Robert Brian Associates, Inc., Plaintiff, Against Loes Theaters, Inc, Defendant Verified Answer Supreme Court of the State of New York County of New York
- 03701369 Verification
- 03701370 Affidavit
- 03701372-1380 Robert Brian Associates, Inc., Plaintiff Against Loews Theaters, Inc., Defendant Summons Supreme Court of the State of New York County of New York
- Document File
- 03701052/03701380/Litigation Re Robert Brian V Loews Theatres Inc Court Papers.
- Characteristic
- EXTR, EXTRA
- Litigation
- Stmn/Produced
- Date Loaded
- 12 Feb 1999
- Area
- LEGAL DEPT FILE ROOM
- Site
- N14
- Brand
- Newport
- UCSF Legacy ID
- hjs40e00
Document Images
PACKAGE DESIGN EXPLOITATION
The unique Newport package design and color can be the basis
for attractive merchandise to be manufactured for resale.
Lorillard could license manufacturers of consumer products to
make various merchand'ise in approved Newport designs ard colors.
To stimulate retail sales through normal channels Lorillard
could also subsidize a portion of the selling cost to stimulate
resale volume at lower price. For example, a cap normally
priced to retail at $1 might have a subsidy so that it could be
resold for $.90'.
Besides getting good additional secondary exposure for Newport,
some of this merchandise might also be obtained for giveaway and
self-liquidating premiums. Items include:
Luggage tags
Ties
Sportswear
Towels
Beach equipment
Barbecue sets
Bar equipment
Tableware
Place mats, napkins
Picnic equipment
Furniture
Shoulder bags, luggage
In addition, an attractive umbrella stand;could have a dual use
for distribution to selected taverns and'restaurants.
Newport men's cologne could cash~in on the "Men of the Sea"
image.
