Tobacco Documents Online

/ PIROMOTION STATUS RI=' PORT and CQIJRI' OF T~f#,a SF-4TrlDFMy YtV CaiJM AF 1m E'' ' JYC: .-- : L F . 7C . Iblt..,.~=-- lLTE^i Lo- - goo' ... ` ........... ::r:

1<:E',~T ST'ATI_!S REFCFZT Sul)j;ect: F r nt Castle Cor~test. Agenda: Since our return home trom London on our first business dav, Dec2mber 8th we have arranged for and folle~.e3' through the following: _ H3ve en5aged Fors;-te, Kerman and Phillips as the legal representatives of Lorillard for the Kent. Castl'e C ontest. In our correspondence to him, a copy which is enclosed, Mr. Fred Lewis, an attorney for Forsyte, Kerman and Phillips was asked to negotiate the contracts with Mr. •.:heLk in the amount of $2,400. (check drawn by P. K ent and briny that to a close. , . Harry D--- Margary, owner of Lt-mpne Castle-, Hythe WE• have sent Mr. Lewis a report and also enclosed a Lorillard C o.), from which he can draw on funds and expenses as he sees fit. Mr. Lewis via long distance 'telephone inforrned _us that during the week of December 14th. We have not heard He planned to close contracts with the DeN~argary--'s_, _ he checked out the caterers.' He had a conversation with Mr. .De Margary and' everything seems to be going well. yet whether he was successful in doing this. However, . we have a letter that we are enclo sing from M r. DeMargar y ,.that expresses his agreement on everything we instructed Mr. Fred Lewis to do. : : : Lewis vvas- alsoa to draft a. contract with Prince : Mr . guide. in helping the Americans in having a pleasant time. V sevotode of tK.ussia to act as our special concierge and A I. Airline carrier: see layouts of the ads, and how the ads were being handled thev would then propose how much of the one hundred free ticket request is acceptable to their company._ We have contacted Pan Am and- B OAC . A copy of our 'N" e correspondence and their's is enclosed. Both carriers .N said that they were interested and as soon as they could ~

- lI[. Tiffan.• ~~ C o. ha,•e del:vered full colored drawings to us of both the broach and'i che tie tac. Since their miniMurn order is for five thousand, of each, or any multiple of a total of ten thousand ur.its,it -w3s decided that John Bresnahan would contact Tri fari Inc. Such contact was made during the v.•eek- of December 14th between Bresnahan and C arlton Fische{. Mr. Fischel promised to get back to Mr.. Bresnahan to let hi:n know 'what the price . structure was, and how his company would participate in thi s program . iV. The Churchill Hotel was to be contacted'by- Mr. Bres- nahan, P. Lorillard Co. , to set aside the rooms for each of the weeks that our. American winners will be in London. An advertising credit will appear in the ads of ^,hurchilis, and as far as we know, the agreement with Churchills has. been accompli shed . After looking at ad layouts that Foote, Cone & Belding have submitted, Robert Brian Associates submitted five iavouts and new copy headlines- to lrv Guberman as possible considerations for alternative approaches to.,what e the national ads should look like. Mr.. Guberman rejected the layouts and copy,. and said that he would go aloag with Foote, Cone Ef Belding's layouts. •Vile await- the cop.- . headlines that Foote, Cone is writing. -These copy approach become increasingly important when you consider that the copy for the national advertising should be utilized on. all point-of-sale material. VI.- ` AlI point-of-sale, at this writing, is in mechanical pre- paration stages, and awaits only final headline copy from - Foote, Cone FY• Belding for completion of inechanicals.. W e also await -selection of carrier, so that we - may provide - room and use proper aircraft identification. - We also await selection of second prize, so that we may provide an - advertising credit for- that. - Vlt. Blue R ibbon Promotions has been contacted several - timesO during the week of December 7th, and week of DecemberQ 14th. We have made known to its president, Mr. Don ~ Jagoda that we will pay Blue R ibbon a fee of $5 , 000 . ~y - t1t

`J fo: - condensed.- A. Writing the original drafts' of the contest rules, that F'.'ebert Brian Associates has since re,,vritten and' For judging all of the entries. Selection of fifty t.rinners, plus one thousand second prize winners fr•orn all of the available entries. , T haz he %rili screen t'he fift.• entries, eltminating undesirable personalities and undesirable characteristics `~ ot the winners. He. prepare a release form and affidavit, which m~_ist be sent and' then signed by all the winners. He will arrange'the domestic transporta#ion of all winners to Kennedy Airport on the. afternoon or eve of ct:parture for London. . Robert Brian will arrange a cocktail party at the airport: introducing each of the winner to each other. along with the carrier that is-.selected' with the purpose of :- Vill , l e:iclo se a copy of the letter to Mr. . Fred Lewis. in IX. All point-of-sale material will be produced for approximatley February 1 5th shipping date to the field. Therefore, all .finished artwork will have, to be ready in time to allow approximately four weeks of production time of point-of-sale material. ' This will be accomplished. Die transfers will -- be finished by December 18th and will be retouched by us, both for Robert Brian and Foote, Cone f! Belding. %.-hich we specificall.• ask him to draft a letter. to Father MacG raii'l of Allington Castle, along with a check for ?' 50. to serve as back up castle reserving the dates that we authorized Lympne Castle .to reserve. _,Just in case: some- thing goes Wrong with the Lympne Castle arrangement ` Allington would serve as back up castle, and provide the identical feast and festivities that Mr. DeMargary of Lympne Respec-fu lly""submitted,